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Nielsen 2019 Project Manual Audio Measurement Service Norway NIELSEN 2019 PROJECT MANUAL AUDIO MEASUREMENT SERVICE NORWAY 1 Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. TABLE OF CONTENTS ABOUT NIELSEN 3 PPM DATA EDITING 13 THE SCIENCE BEHIND WHAT’S NEXT MINUTE BY MINUTE GRANULARITY COPYRIGHT & RESERVATION OF RIGHTS TIME SHIFTED LISTENING (TSL) INTRODUCTION 4 IN DOCK EDIT FROM RADIO TO AUDIO LEAD IN EDIT SERVICE OVERVIEW LOCATION DATA ESTABLISHMENT SURVEY 5 QUALITY CONTROL 14 SIZE OF ESTABLISHMENT SURVEY ERROR REPORTING SAMPLE FRAMEWORK AND SAMPLING METHOD DATA BACKUPS ESTABLISHMENT SURVEY INTERVIEWS DATA PROCESSING AND WEIGHTING 15 WEIGHTING OF ESTABLISHMENT SURVEY POLLING ANNUAL SURVEY DATA VALIDATION AND EDITING UNIVERSE OF MEASUREMENT 7 WEIGHTING PROCEDURES PPM TECHNOLOGY 8 AUDIENCE ESTIMATES ENCODING LOG PRODUCTION THE PERSONAL PEOPLE METER (PPM) REPORT POLICY 16 PPM PANEL 9 DAILY DELIVERABLES SAMPLING OF PANELISTS OVERNIGHT AUDIENCE DELIVERY AND LOG DATA REPORTING RECRUITMENT REPROCESSED DATA PANEL INSTRUCTIONS FOR CARRYING AND COMPLIANCE DIGITAL LISTENING 17 HEADPHONE LISTENING SOFTWARE DEVELOPMENT KIT (SDK) PANELISTS ON TRAVEL WHAT IS MEASURED WITH THE SDK IN-HOME, OUT-OF-HOME LISTENING AND SECOND HOME LISTENING LIST OF STATIONS IN MEASUREMENT 21 DATA CONFIDENTIALITY STATIONS IN MEASUREMENT PANELIST INCENTIVES RESTRICTIONS ON USE 22 PANEL REPLACEMENT AND TURNOVER DISCLAIMER OF WARRANTIES 2 Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. ABOUT NIELSEN THE SCIENCE BEHIND WHAT’S NEXT Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com COPYRIGHT & RESERVATION OF RIGHTS This Project Manual with Description of Methodology, including all Nielsen ratings, data and other content, are protected under Norwegian copyright and trademark laws, international conventions and other applicable laws. We provide the information in this booklet subject to the Restrictions on Use and Limitations set forth in this Project Manual. You may not quote, reference, link, frame, copy, modify, distribute, publicly display, broadcast, transmit or make any commercial use of any portion of this without our prior written permission. We reserve the right to prospectively or retroactively modify, waive, suspend or change any policy or procedure described in this document, and/or implement a new policy, as business conditions or research considerations warrant in our judgment. 3 Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. INTRODUCTION FROM RADIO TO AUDIO Norway has measured radio with Personal People Meters (PPMs) since 2006. The radio The reported currency data will be delivered via Nielsen’s proprietary Audience channels have been in the process of moving to DAB+ and Online for all their content. Measurement Software tool, eRAM or alternatively in optional tools like TechEdge. This work was completed at the end of 2017. The radio and audio audience By combining Nielsen’s PPM hardware encoder - to measure live linear content - with our measurements aim is to measure and report all audio, live and time-shifted from the PPM software encoders - to measure on demand and previously broadcast content, - we participating media; incorporating broadcast, online and podcast, to meet the current and will be able to encode, measure, and deliver currency-grade measurement for all radio future needs that reflect the evolving audio landscape. and audio listening, irrespective of the method of consumption. In addition to offering the PPM-centric solution outlined above, we will provide Nielsen’s Digital Software Development Kit (SDK) to address the unique characteristics of the digital audio landscape in Norway. The SDK combines digital audio measurement with clear, global-standard methodology, allowing clients to measure the total reach of radio listening. Additionally, Nielsen’s data produced by the SDK gives the insight to accurately quantify the size and nature of their online audience on smartphones, tablets SERVICE OVERVIEW and computers. The new solution will be used to measure and report all audio listening Nielsen is excited to present the new Radio Audience Measurement in Norway. Our across mobile apps and web players - regardless of ad model and two-part solution is a PPM centric approach combined with al Digital Software device—smartphones, tablets and computers. Participating audio owners will integrate Development Kit (SDK) for a census-based digital audio measurement. the SDK on their digital platforms, which will in-turn allow Nielsen to deliver volumetric reporting of digital audio content consumed through mobile and web-enabled devices. Using our patented PPM technology, Nielsen will enable a panel to measure all radio and Most importantly, it creates a platform and foundation to properly address the audio listening from participating broadcasters; including DAB, DAB+, Online, TV and FM ever-changing landscape of audio consumption. content, as well as listening that happens in-home, out of home and in the second home. The small PPM device is carried all day by the panel members. It picks up an inaudible This project manual is designed to describe and document relevant aspects of the audio code included in all broadcasts and reports the listening overnight via the telecom measurement service to any interested parties. Any changes to the measurement will be network. The listening is reported the following morning to the market. updated in this manual. 4 Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. ESTABLISHMENT SURVEY As a part of the measurement solution, Nielsen has partnered with Norstat to design and SAMPLE FRAMEWORK AND SAMPLING METHOD execute a unique, stand-alone ES to set the foundation for the measurement. The The resident population of Norway aged 10 and older and living in private households is purpose of the Establishment Survey is to: represented in Establishment Survey. Prior to Establishment Survey a random sample of • Define the radio listening environment in Norway; individuals are selected from the Bisnode Matchit database. The sample was a stratified • Create a sample frame from which to recruit the panel. probability sample. SAMPLE SIZE OF ESTABLISHMENT SURVEY The stratas were specified by; Different sample sizes are required for the estimation of the radio listening environment • Geography (19 counties + 3 big cities as Stavanger, Bergen, Trondheim). Within and the recruitment of the panel. Accordingly two parallel surveys have been conducted at the same time. Nielsen’s partner, Norstat, have therefore conducted 6000 interviews strata quota requirements were implemented by interlacing for the Establishment Survey. The first survey was used to assess the radio market • Age (10-19; 20-29; 30-44; 45-59; 60+) and besides the goal of delivering address buCket for recruitment and the second survey - known as the Pre-Recruitment Survey - was used to gather additional addresses using a • Gender shorter questionnaire for expanding panel sampling frame. The reason of quota usage that sampling frame contains the age and gender information of subscribers but he or she is not the same person as the participant of the survey in each case, especially in case of landline phone numbers. The 93% of the sample were contacted via mobile phone and 7% via landline. In case of mobile phones, the primary user participated in the survey, while at landline phone the “last birthday” selection was implemented. While this approach is an individual person based sampling approach, demographic information was collected from all members of the household in which the person at the selected phone number resides since Nielsen recruits complete households and at selection procedure estimates for the household members on how strongly fit to necessary panel profile. The basis of Universe estimation is the individual representative sample. 5 Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. ESTABLISHMENT SURVEY ESTABLISHMENT SURVEY INTERVIEWS The fieldwork for the Establishment and Pre-Recruitment surveys was executed through At the start of every interview, the interviewer outlined the purpose of the survey and at Computer Assisted Telephone Interviews (CATI) at Norstat. the end of each interview, informed the interviewee that his/her household may be invited to join the PPM panel at a later date. The average length of an interview was 15 WEIGHTING OF ESTABLISHMENT SURVEY minutes. Main Socio-Demographic Information included: Establishment Survey is weighted to balance bias stemming from sampling and refusal. • Household size; The source of weighting matrix is data from Statistisk Sentralbyrå (SSB) and align the • Individual socio-demographic characteristics
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