Doves Farm Wins 2011 Freefromfood Awards Submitted By: Minx PR Thursday, 7 April 2011

Doves Farm Wins 2011 FreeFromFood Awards Submitted by: Minx PR Thursday, 7 April 2011

Visit http://www.freefromfoodawards.co.uk Doves Farm Self Raising Gluten and Wheat Free Flour Blend was last night's winner of the FAIR Trophy for the best FreeFrom Food 2011. 'A hugely useful store cupboard product and the flour of choice for many of the UK's gluten-free bakers.' Sponsored by Juvela, the awards took place last night (Wednesday 6th April) at Kew Bridge Steam Museum where nearly 200 freefrom food manufacturers and food and health writers tested out gluten-free beers amongst the museum's massive purring engines while celebrity chef and freefrom-manufacturer, Antony Worrall Thompson presented the awards. Founder of the Freefrom Food Awards Michelle Berriedale Johnson said, 'Ask any freefrom' cook what is the most useful ingredient in their kitchen and they will say, reliable gluten-free flour. Ask them which flour they use and the chances are that it will be Doves Farm. So it is fantastic to see one of Doves Farm’s most successful flours get the recognition that they all deserve.’ Antony Worrall Thompson said, “I’m delighted for Doves Farm. Every cook needs to rely upon high quality ingredients to produce great results. Doves Farm seems to have got it right across so much of its range, and I hope that many more people will get creative and swap wheat and gluten free flour into their cooking either through dietary need or as part of following a healthy lifestyle.” Close contenders for the FAIR Trophy (a fine marble bust by sculptor Tom Alan presented by the Foundation for Allergy Information and Research) included: •Delamere Dairy Goats Butter – ‘This is the nicest goat’s butter I have ever eaten – no goat aroma, nice salty creamy taste, and slight hint of goat in the flavour but in a most pleasant way, deliciously balanced.’ •Dietary Specials Ciabatta Rolls – ‘Excellent flavour, nicely acidic, smells like bread, lovely and nutty, nicely doughy, good flavour and chewiness.’ •Doves Farm Batter Mix and Biscuit Crumb for Cheesecakes – ‘Both excellent products with a wide range of uses within the catering industry. Very much needed.’ Sponsored again this year by Livwell, the Innovation Award for the most innovative product in 2011 was won by Mamma Cucina Gluten, Wheat, Dairy and Egg-Free Vegetarian Quiche. 'Amazing', said the judges, 'Mamma Cucina have managed to create a perfectly pleasant, enjoyable quiche without using wheat, dairy products or eggs, all normally considered essential ingredients in any quiche. A genuinely innovative product for those with multiple allergies or intolerances.’ Runners up for the award included:

Page 1 •Le Sojami Dairy Free Specialty Basil Alternative to Soft Cheese which tasted so good that the judges found it hard to believe that the ‘cheese’ could be soya based. •MooFree Praline Chocolates – a real treat for someone on a dairy-free diet. Individual category winners included: •Delamere Dairy Goat’s Butter (Dairy and / or lactose free animal milk, butter & yoghurt) •Nature’s Path Organic Mesa Sunrise (Breakfast Cereals) •Dietary Specials Ciabatta Rolls (Breads and Bread Mixes) •Hale & Hearty Quinoa and Rice Penne (Pasta and Pizza Bases / Mixes) •Go Free Foods Chocolate & Almond Brownies (Scones, Sweet Tarts, Bakewells, Flapjacks & Brownies) •Pourtoi Raisin Chocolate Chip Cookies (Sweet Biscuits & Cookies) •Marks & Spencer’s Almond Frangipan Traybake (Cakes, Muffins and Cake & Muffin Mixes) •BoojaBooja Stuff in a Tub Hunky Punky Chocolate (Puddings, Sweet Pies, Desserts & Cheesecake) •Sainsbury Freefrom Christmas Pudding (Christmas Products) •Green’s Bottle Refermented Blonde Ale (Gluten Free Beer) And joint winners included: •Doves Farm Batter Mix and Doves Farm Fairtrade Biscuit Crumb (new Food Service Category) •Rice Dream and Le Sojami Fresh Soy Pate with Olives (Plant milks, spreads and cheese) •Look What We Found Spiced Lamb Meat Balls and The Black Farmer Premium Pork Sausages (Savoury pies, flans, pizzas and ready meals) •Clearspring Organic Rice Cakes – Sea Vegetable & Black Pepper and Clearspring Organic Rice Cakes – Tamari & Black Sesame (Savoury biscuits and snacks) •Go Do Chocolate Bar, Conscious Food Ginger Crunch (Chocolate and sweet snacks) Full details including websites and judges comments on all winners follow below or visit www.freefromfoodawards.co.uk - ends - About the Freefrom Food Awards This was the fourth of the annual Freefrom Food Awards, the only industry awards to celebrate excellence in this rapidly expanding sector which is anticipated to reach a turnover of around £300million in the UK and $2.6 billion worldwide by 2012. The awards were founded by www.foodsmatter.com, the influential website and information source which logs over half a million hits on its 3,000 plus pages every month and includes the only dedicated site covering all aspects of freefrom food www.freefromfoodsmatter.com. Main sponsors for the 2011 Freefrom Food Awards are gluten free food manufacturers, Juvela (http://www.juvela.co.uk) The Innovation Awards is sponsored by Livwell (http://www.livwell.eu). Category sponsors include:

Page 2 Swedish Glace, Delamere Dairy, Tesco, Produced in Italy, Lactofree, Asda, Genon Laboratories, Goodness Direct, Food & Drink Innovation Network, Mrs Crimbles, Hale & Hearty, Genius Gluten Free. For more on freefrom food go to http://www.freefromfoodsmatter.com For more on allergy and intolerance go to http://www.foodsmatter.com/ For more information contact Minx PR representatives Michelle Redmond (020 8288 0849 / [email protected]) or Mars Webb ([email protected]) Overall Winner of the FAIR trophy for the Best FreeFrom Food 2011 Winner: Doves Farm Self Raising Flour Blend Category Winners 1. Innovation Award Sponsored for 2011 by Livwell Winner: Mamma Cucina gluten-free, dairy-free, egg-free vegetable quiche 2. Dairy and/or lactose-free animal milk, butter, yogurt Sponsored for 2011 by Swedish Glace Winner: Delamere Dairy Goat’s Butter 3. Plant (soya, rice,oat, nut, potato) 'milk', spread, yogurt & 'cheese' Sponsored for 2011 by Delamere Dairy Winner – milks: Rice Dream Winner – spreads: Le Sojami Fresh Soy Paté with Olives 4. • NEW • FreeFrom breakfast cereals Sponsored for 2011 by Tesco Winner: Nature’s Path Organic Mesa Sunrise 5. FreeFrom breads and bread mixes Sponsored for 2011 by Tesco Winner: Dietary Specialds Ciabatta Rolls 6. FreeFrom pasta and pizza bases/mixes Sponsored in 2011 by Produced in Italy. Winner: Hale & Hearty Quinoa and Rice Penne 7. • NEW • FreeFrom foods manufactured for food service Sponsored for 2011 by Lactofree Joint Winner: Doves Farm Batter Mix Joint Winner: Doves Farm Fairtrade biscuit crumb 8. • NEW • FreeFrom ingredients: flour, stock, marinades, sweeteners, pastry/pastry mixes and sauces

Page 3 Sponsored for 2011 by Asda Winner: Doves Farm Self Raising Flour Blend 9. FreeFrom savoury pies, flans, sausages and ready meals Sponsored for 2011 by Genon Laboratories Joint Winner: Look What We Found Spiced lamb meat balls Joint Winner: The Black Farmer Premium Pork Sausages 10. FreeFrom savoury biscuits and snacks Sponsored for 2011 by Goodness Direct Joint winner: Clearspring Organic Rice cakes – Sea Vegetable & Black Pepper Joint winner: Clearspring Organic Rice cakes - Tamari & Black Sesame 11. FreeFrom scones, sweet tarts, cake bars, muffins, brownies Sponsored for 2011 by the Food and Drink Innovation Network Winner: Go Free Foods Chocolate and Almond Brownies 12. FreeFrom sweet biscuits and cookies (including Jaffa cakes) Winner: Pourtoi Raisin chocolate Chip Cookies 13. FreeFrom cakes and cake mixes (including cup cakes) Sponsored for 2011 by Mrs Crimbles Winner: Marks & Spencer’s Almond Frangipan Traybake 14. FreeFrom puddings, sweet pies, desserts, cheesecakes Sponsored for 2011 by Hale & Hearty Winner: BoojaBooja Stuff in a Tub Hunky Punky Chocolate 15. FreeFrom chocolates and snack bars Sponsored for 2011 by Tesco Winner: Go*Do Chocolate Bar 16. FreeFrom Christmas foods Sponsored for 2011 by Genius Gluten Free Winner: Sainsbury’s FreeFrom Christmas pudding 17. Gluten-free beer Sponsored for 2011 by Asda Winner: Green’s Bottle Refermented Blonde Ale - ends -

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