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Freefrom Food Awards 2010, the Shortlist... Submitted By: Minx PR Monday, 8 March 2010

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Freefrom Food Awards 2010, the Shortlist... Submitted By: Minx PR Monday, 8 March 2010 Freefrom Food Awards 2010, The Shortlist... Submitted by: Minx PR Monday, 8 March 2010 From sheep’s milk ice cream, gluten-free syrup sponge and free-from fusilli with amaranth to gluten-free fish fingers washed down with a gluten-free glass of beer, nearly 200 freefrom products have made it onto a very long ‘shortlist’ for the FreeFrom Food Awards 2010 – some indication of the spectacular growth seen in this sector of the food industry in recent years. The freefrom food market has positively exploded over the last few years with predicted sales in the UK reaching £360 million by 2012 (Mintel), and $2.6 billion worldwide (Packaged Facts). The FreeFrom Food Awards are the only industry awards that celebrate excellence in this field. Now in their third extremely successful year, the 2010 awards have attracted over 1,000 freefrom entries from every type of supplier from one man/woman bakers to multinational food manufacturers. The awards were started by www.foodsmatter.com, a massive website and information source which logs over half a million hits on its 3,000 plus pages every month and includes the only dedicated site covering all aspects of freefrom food. Says Michelle Berriedale-Johnson, editor of www.foodsmatter.com: “The response to the launch of the awards has just been fantastic and mirrors the expansion in the whole market. Whereas in year one (2008) we had maybe 30 entries for the bread or the cake section, in year two (2009) we had 60 – this year (2010) we have had over 100! “We are particularly excited about this year’s shortlist as it includes such an excellent spread of products really illustrating how the freefrom market has grown and how suppliers and manufacturers are rising to the challenge to cover all areas of 'freefrom need’. “Important though a tasty cake is to those with allergies, cakes and biscuits alone do not really make up balanced diet, so it great that the freefrom offer now also includes ready meals, soups, ready-to-cook pastry, freefrom ingredients – and even gluten-free beer!” A prestigious panel The final judging to choose the winners of the 2010 awards will take place at the end of March. Judges will include Simon Wright, chair of judges for the Q Awards, the Food and Drink Innovation Network ‘s Jeffrey Hyman, Jane Suthering, president of the Guild of Food Writers, Not Just Food ‘s Jane Milton of and Michelle Berriedale-Johnson, editor of foodsmatter.com There will be a winner for each category, including the Innovation Award for the most interesting new product this year, plus both Highly Commended and Commended certificates for the runners up. The overall winner will receive the FAIR (Foundation for Allergy Information and Research) trophy for the Best FreeFrom Food 2010. The awards will be presented by Antony Worrall Thompson on April 21st at the Canal Museum behind King’s Cross. Page 1 If the last two years’ events are anything to go by, the evening, which is by invitation only, will be a great freefrom networking event packed with ‘freefrom-ers’, both large and small, exchanging news and ideas over glasses of pink champagne on the Canal Museum’s canal-side terrace… For the full list see below or go to http://www.freefromfoodawards.co.uk/shortlist_10.html Main sponsors for the 2010 FreeFrom Food awards are Tesco. (http://www.tesco.com/health/food/healthy_eating/tesco_food/freefrom.page) The Innovation Award is sponsored by Livwell (http://www.livwell.eu/) Category sponsors include: Delamere Dairy – Plant milks, spreads, yogurts & cheeses (http://www.delameredairy.co.uk/) Genon Laboratories – Gluten-free breads and bread mixes (http://www.genonlabs.co.uk/) Dietary Specials – Gluten-free pasta (http://www.nutritionpoint.co.uk/) Mrs Crimbles – Gluten-free sweet biscuits and cookies (http://www.mrscrimbles.com/) Pure Spreads – Gluten/dairy-free cakes, muffins, brownies and mixes (http://www.puredairyfree.co.uk/) Swedish Glacé – Gluten-free puddings, sweet pies and desserts (http://www.fayrefield.com/gallerySwedish.htm) For more on freefrom food in general go to http://www.foodsmatter.com/freefrom_foods/index.html For more on allergy and intolerance go to http://www.foodsmatter.com/index.html ENDS Notes to Editors: The full shortlist follows below on pages 3 - 9 For more information contact Michelle Redmond at Minx PR 020 8288 0849 / [email protected], Katherine Selby on 020 8657 4422 / [email protected] or Michelle BJ on 020 7722 2866 / [email protected] FreeFrom Food awards 2010 – Shortlist Main sponsors for the 2010 awards are Tesco Page 2 Further information from [email protected] Innovation Award – sponsored by Livwell Against the Grain chocolate and orange cookies Antony Worrall Thompson stock cubes Asda gluten-free fusilli Cake Angels cup cakes Dietary Specials frozen sausage rolls Gluten Free Kitchen brown bread rolls Gluten Free Kitchen egg-free carrot cake Hares’ Moor Curry kits Hale & Hearty gluten-free bread mix Hale & Hearty gluten-free falafel mix Hale & Hearty gluten-free pasta Isabel’s cheese bread mix Livwell English muffins Lovemore Free From Foods gluten-free pastry Peace of Cake – cake selection Sainsbury’s Bombay potatoes Sainsbury’s carmelised onion rolls Sainsbury’s chilli con carne Sainsbury’s gingerbread slices Sainsbury’s Korma sauce Sweet Freedom 1. Animal (not cow)'s milk, butter, yogurt and ice cream Delamere Dairy whole goat milk Lactofree lactose reduced cow’s milk Laverstoke Park buffalo milk St Helen’s Farm whole goat milk St Helen’s goat butter Styles strawberry sheep’s milk dessert Styles vanilla bean sheeps’ milk dessert Tesco whole goat milk 2. Plant (soya, rice,oat, nut, potato) 'milk', spread, yogurt, cheese and ice cream – sponsored by Delamere Dairy B’Nice non dairy rice cream – strawberry Page 3 Biona Organic Olive spread BoojaBooja Stuff in a tub – hunky punky chocolate BoojaBooja Stuff in a tub – smiling vanilla m’gorilla BoojaBooja Stuff in a tub – maple and pecan Cheezly Greek style Oatly Oat cream Pure Soya spread Sainsbury’s organic olive spread Sojasun raspberry passion soya alternative to yogurt Swedish Glace Neopolitan Tofutti Creamy smooth original Tofutti Mozzarella style Tofutti non dairy frozen dessert – chocolate Worthenshaw’s coconice strawberry frozen desert Barkat gluten-free waffle cones 3. Gluten-free breads and bread mixes – sponsored by Genon Laboratories Beiker – Sandwich bread mix Genius white bread Glebe Farm – seeded brown bread mix Dietary Specials – Fresh multi-seeded loaf Gluten Free Kitchen – seeded loaf Juvela – Fresh brown bread Livwell – tear drop flat breads Mrs Crimbles fresh white bread Proceli – Brown seeded rolls Tesco – pitta bread 4. Gluten-free pasta – sponsored by Dietary Specials Dietary Specials penne Doves Farm brown rice spaghetti Farabella cannelloni Gluten Out tortellini Juvela spaghetti Juvela tagliatelli Orgran multigrain fusilli with amaranth Rizopia organic brown rice fusilli Rizopia organic brown rice spaghetti Tesco fusilli Tesco spaghetti Page 4 5. Gluten-free pizza bases/mixes and pastry/pastry mixes GFree rich shortcrust pastry Glutafin multipurpose white mix – pastry Gluten Free Kitchen shortcrust pastry Juvela pizza base Juvela white mix – pastry Store Cupboard pizza base with rosemary Tarte Maison ready to use pastry cases Wellfoods pizza base 6. Gluten-free savoury pies, flans and ready meals Brumby’s chicken and mushroom pie Clive’s Pies – Aloo gobi Clive’s Pies – Lentil and olive Dietary Specials tagliatelle with bacon and mushrooms Dietary Specials thin and crispy pepperoni pizza Dietary Specials deep pan mozzarella and tomato Intolerable Food Company green Thai vegetable curry It’s a Free Worldfragrant Thai chicken curry Sainsbury’s chicken Kiev Sainsbury’s beef lasagne Young’s Gluten free fish fingers 7. Gluten-free savoury biscuits and snacks Barkat pretzels Eskal pretzels Glutafin crackers Les Pain des Fleurs crunchy chestnut toast Mrs Crimbles cheese crackers with sun-dried tomatoes Nairns oatcakes Nairns mini rough oatcakes Paterson’s oatcakes Trufree pretzels Village Bakery oatcakes Village Bakery seedy oatcakes 8. Gluten-free scones, sweet tarts, Bakewells, cake bars etc Asda fruit teacakes Page 5 Asda chocolate brownies Christine’s Puddings scones Gluten Free Kitchen fruit scones Honeybuns Heathcliff brownie Honeyrose ultimate oat bar flapjack Honeyrose pecan maple syrup flapjack It’s Nut Free chocolate chip flapjack It’s Nut Free refrigerator cake Livwell sultana scones Lovemore Free From Foods chocolate brownies Mrs Crimble’s Bakewell slices Orgran raspberry fruit filled biscuits Tarte Maison Bakewell tart Village Bakery chocolate orange brownies Waitrose almond tart 9. Gluten-free sweet biscuits and cookies – sponsored by Mrs Crimble’s Asda Belgian milk chocolate wafers Baker’s Delight FreeTime Eskal vanilla tea biscuits Glutafin gran biscotti Glutafin shortbread Glutafin custard creams Honeybuns honeyed apple cookies Lazy Day Foods chocolate gingers Lovemore Free From Foods chocolate chip cookies Orgran dinosaur whole fruit cookies Morrisons caramel shortbread Mrs Crimbles’ chocolate macaroons Prewetts ginger cookies Prewetts jammy wheels Prewetts sultana and apple cookies Trubitz raison cookies Trufree chocolate chip cookies Waitrose cranberry and orange cookies 10. Gluten-free cakes, muffins, brownies and mixes – sponsored by PURE spreads Asda almond slices Beiker cup cakes Droppa & Droppa Victoria sponge Page 6 Droppa & Droppa fruit cake Glutafin – white mix Gluten Free
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