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Domestic Perception of Armenian Pharmaceutical Products Contents Domestic Perception of Armenian Pharmaceutical Products: Market Research Report SEPTEMBER 2008 This publication was produced for review by the United States Agency for International Development. It was prepared by AM Partners as part of the Competitive Armenian Private Sector Project (CAPS). Domestic Perception of Armenian Pharmaceutical Products: Market Research Report DISCLAIMER: The author’s views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. Domestic Perception of Armenian Pharmaceutical Products Contents Contents EXECUTIVE SUMMARY ................................................................................................... 4 Awareness .............................................................................................................. 4 Perception .............................................................................................................. 5 Behavior ................................................................................................................. 5 INTRODUCTION ............................................................................................................. 7 1. METHODOLOGY ........................................................................................................ 9 Definition of Terms .................................................................................................. 9 Research Tool—Face- to-face Interviews .............................................................. 10 Research Geography ............................................................................................ 10 Sampling ............................................................................................................... 10 2. RESPONDENTS‘ PROFILES ....................................................................................... 12 Consumers ........................................................................................................... 12 Clinics and their Representatives ......................................................................... 14 Profile of Clinic Pharmaceutical Procurers 16 Profile of Physicians 16 Pharmacies ........................................................................................................... 17 Profile of Pharmacy Managers 17 Profile of Pharmacists 18 3. LEVEL OF RESPONDENTS‘ AWARENESS .................................................................... 19 Armenian Pharmaceutical Products ...................................................................... 19 Products Familiar to Respondents 19 Sources of Information on Pharmaceutical Production 23 Armenian Pharmaceutical Producers ................................................................... 24 Armenian Producers Known to Respondents 24 Sources of Information 31 4. RESPONDENTS‘ PERCEPTION IN USING PHARMACEUTICAL PRODUCTS ........................ 36 Respondents Experience in Using Pharmaceutical Products ............................... 36 Consumers‘ Experience in Using Armenian Pharmaceuticals 36 Clinics‘ Purchasing Practices 38 Pharmacies‘ Purchasing Practices 38 Elements of Respondents‘ Perception .................................................................. 39 Importance of the Origin of Pharmaceuticals 39 Characteristics of Pharmaceuticals 42 5. PECULIARITIES OF RESPONDENTS‘ BEHAVIOR ........................................................... 48 Consumers ........................................................................................................... 48 Clinic Representatives .......................................................................................... 50 Pharmacy Representatives ................................................................................... 51 6. CONCLUSIONS & RECOMMENDATIONS ...................................................................... 53 Conclusions .......................................................................................................... 53 Consumers 53 Clinics 54 Pharmacies 55 1 Domestic Perception of Armenian Pharmaceutical Products Contents General 55 Recommendations ................................................................................................ 56 APPENDIX .................................................................................................................. 58 Breakdown of Consumers by Residence .............................................................. 58 List of Figures Figure 1-1 Geographic Distribution of Interviews with Consumers ...................................................... 11 Figure 2-1 Consumers by Gender ....................................................................................................... 12 Figure 2-2 Consumers by Age ............................................................................................................. 12 Figure 2-3 Consumers by Area of Residence ...................................................................................... 12 Figure 2-4 Consumers by Level of Education ...................................................................................... 12 Figure 2-5 Methods of Purchasing Pharmaceuticals by Clinics (average) .......................................... 14 Figure 2-6 Sources of Pharmaceutical Purchases by Clinics (average) ............................................. 15 Figure 2-7 Procurers of Pharmaceuticals at Clinics, by Gender .......................................................... 16 Figure 2-8 Procurers of Pharmaceuticals at Clinics, by Age ............................................................... 16 Figure 2-9 Procurers of Pharmaceuticals at Clinics, by Tenure of Employment ................................. 16 Figure 2-10 Procurers of Pharmaceuticals at Clinics, by Level of Education ...................................... 16 Figure 2-11 Physicians, by Gender ...................................................................................................... 16 Figure 2-12 Physicians, by Age ........................................................................................................... 16 Figure 2-13 Physicians, by Tenure of Employment ............................................................................. 16 Figure 2-14 Physicians, by Level of Education .................................................................................... 16 Figure 2-15 Pharmacy Managers, by Gender ...................................................................................... 17 Figure 2-16 Pharmacy Managers, by Age ........................................................................................... 17 Figure 2-17 Pharmacy Managers, by Tenure of Employment ............................................................. 17 Figure 2-18 Pharmacists, by Gender ................................................................................................... 18 Figure 2-19 Pharmacists, by Age ......................................................................................................... 18 Figure 2-20 Pharmacists, by Tenure of Employment .......................................................................... 18 Figure 4-1 Frequency of Consumers’ Visits to Pharmacies, January–April 2008 .............................. 36 Figure 4-2 Quantity of Pharmaceuticals Bought per Purchase ........................................................... 37 Figure 4-3 Armenian Pharmaceuticals Most Commonly Purchased by Pharmacy Managers ............ 39 Figure 4-4 Armenian Pharmaceuticals Most Commonly Sold by Pharmacists ................................... 39 Figure 4-5 Importance of Pharmaceuticals’ Origin among Consumers ............................................... 40 Figure 4-6 Importance of Pharmaceuticals’ Origin among Representatives of Clinics ........................ 41 Figure 4-7 Importance of Pharmaceuticals’ Origin among Pharmacy Representatives ...................... 42 Figure 4-8 Comparative Assessment of Some Characteristics of Pharmaceuticals by Consumers ... 43 Figure 4-9 Comparative Assessment of Some Characteristics of Pharmaceuticals by Procurers of Pharmaceuticals at Clinics .................................................................................................................... 44 Figure 4-10 Comparative Assessment of Some Characteristics of Pharmaceuticals by Physicians .. 44 Figure 4-11 Comparative Assessment of Some Characteristics of Pharmaceuticals by Pharmacy Managers .............................................................................................................................................. 44 Figure 4-12 Comparative Assessment of Some Characteristics of Pharmaceuticals by Pharmacists 44 Figure 4-13 Assessment of Additional Characteristics of Armenian Pharmaceuticals by Procurers of Pharmaceuticals at Clinics .................................................................................................................... 45 Figure 4-14 Assessment of Additional Characteristics of Armenian Pharmaceuticals by Pharmacy Managers .............................................................................................................................................. 47 Figure 5-1 Consumers’ Buying Behavior by the Groups they Consult ................................................ 48 Figure 5-2 Factors Influencing Consumers’ Decision to Buy Pharmaceuticals and their Importance . 49 Figure 5-3 Decision Makers at Pharmacies when Procuring
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