Line of Duty

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FrontiersNovember 2014 / Volume XIII, Issue VII / www.boeing.com/frontiers

In the line of duty Boeing’s P-8A Poseidon maritime patrol aircraft Frontiers November 2014 01 FRONTIERS STAFF ADVERTISEMENTS Tom Downey The stories behind the ads in this issue of Frontiers. Publisher

B:8.875” T:8.375” Brian Ames 03 S:7.875” This ad was created to demonstrate Boeing’s Editorial director Every branch. Every war. Every story. Today, we honor those who served appreciation and gratitude to veterans and will run and those who serve. For all they have given to the country, Paul Proctor we can never thank them enough. in The Washington Post, The Seattle Times, and Executive director more than 50 regional and trade papers. The campaign also will feature TV digital components B:11.25” S:10.25” James Wallace T:10.75” and an online destination, boeing.com/tribute. Editor Vineta Plume Managing editor Cecelia Goodnow

Job Number: BOEG_0000_x0000 (Veteran’s Day Ad) Date: 10-17-2014 11:54 AM File Name: x0000_R0_Veterans Day_Frontiers. Scale: 1” = 1” Client: Boeing Brand: None Commercial Airplanes editor indd Output%: None TM: Kelly Riordan AD: Anne Marie Purdy / Gene Varnado Media: Print Color Sp: 4C PA: Laura Sherry CW: Ashley Sprowl Bleed: 8.875” x 11.25” Notes: None Ret: Karyn Bieneman GCD: None Trim: 8.375” x 10.75” Safety: 7.875” x 10.25” QC: Justin O’Brien AE: Jamie Barrar / Jonny Hoak Gutter: 14–15 None PR: Pat Owens AB: None Folds: None PP: Kim Nosalik Vend: None

Colors: Cyan, Magenta, Yellow, Black Fonts: Helvetica Neue (55 Roman; Type 1) Diane Stratman Images: n1343CT01vA_R2_NewVets.eps (361 ppi; CMYK), Boeing_black_small_cs.eps Celebrating technical excellence SPECIAL INVENTION AWARDS selects finalists on the basis of technical innovation, degree of implementation, internal business value to Boeing, business value to customers, and licensing value to Boeing. Defense, Space & Security editor TECHNICAL EXCELLENCE. ENGINEERING ACHIEVEMENT. and engineering achievement is James M. Barker James W. Foust Scott W. Lea Joshua A. Ross Danny Lee Beaman Marty Freet Ike S. Lee Michael Rush Martin Bieti Jeffry Garvey David Leibov Christopher J. Senesac David Bond Alan D. Glasscock Gary Lindahl David B. Smith Theodore Boyl-Davis Ryan Hanks Mark L. Little William Tapia the theme of this ad as Boeing Congratulations. Hien T. Bui Larry D. Hefti Mark McLaughlin Larry E. Toler Peter Hoang Bui Andrew Hooks Steve R. McNamara James J. Troy Junu Kim Ronald S. Carson Wayne R. Howe Mitchell Mellor Dario I. Valenzuela Our Special Invention Award and Technical Craig Allen Charlton Michael C. Hutchinson Michele G. Michalski Christina M. Vasquez Shane Cuda Darrell Jones Bill Motzer Ron E. VonWahlde Replication Award 2014 winners. Lyle Deobald James C. Kennedy Eric H. Nelson Steven R. Walton congratulates winners of the Nihar A. Desai Thomas J. Kennedy David Odendahl Daniel Wright Engineering, Operations & Technology editor Michael J. Duncan R. Daniel Kerekes Michael G. Parent Tracy E. Zimmerman Colin Farr Sook Kenna Kim Ray Rademeyer Barry A. Fetzer Steve Krogh Robert L. Reynolds Loren J. Fiske Richard C. Krotzer Richard R. Rosman 2014 Special Invention Awards

TECHNICAL REPLICATION AWARDS highlights the most successful projects where cross-enterprise collaboration, learning, Len Vraniak and replication have driven productivity, growth, and program execution. and Technical Replication

Mark A. Abramson William B. Grace Randall Jahren Mary M. Peter Kate A. Ackerman Christopher J. Gray Stephen P. Keeler Steven R. Precup Human Resources and Administration editor David Allsop Samuel A. Gray Kenneth A. Krienke Jeffrey S. Raecker Awards, which were presented Elden Altizer David V. Green Ray Kroll Jill E. Seebergh Kay Y. Blohowiak Jacob Grob Nicholas C. Lederer Karen L. Shyne Andrew Booker David L. Grose David S. Lin Timothy H. Smith Ralph W. Boy Teresa A. Guy John Maschmeyer Christopher Spindler James E. Brodhead Josh J. Haines Alan Merkley Paul Stavig Jr. Brenda K. Carlson Jeff Hamilton Loren M. Mitchell Laura A. Tobiason-Howe at a ceremony last month. Mike Carter Daniel Harrington James C. Murphy Jan H. Vandenbrande Beriah Osorio David M. Clark Fernando Esteban Hernández Stan Olenginski Cynthia L. Williamson Evin Cramer Alfons R. Herold Jr. Joseph Osborne Rick Wire W. Rees Furbeck Brent A. Hinckley Shannon Parker Ronald Y. Wu Shared Services Group editor Joerg M. Gablonsky Katherine Humphrey Craig Pepper

257245-100_SIA_TRA_Frontiers_Spread_Final.indd 2-3 9/15/2014 4:03:01 PM Eric Fetters-Walp Staff writer 60 This new ad highlights Boeing’s partnership with BACK TO SPACE, ART THE AMERICAN WAY. NASA to build the Crew Space Transportation, Katie Sheahan or CST-100, passenger spacecraft as part of Designer the Commercial Crew program. It appeared in congressional and trade publications in September. PHOTOGRAPHY 11.125 in. Bleed 11.125 in.

Bob Ferguson Trim 10.875 in.

Boeing’s Commercial Crew Transportation System will provide NASA with safe, reliable crew and cargo transportation to the International Space Station. The CST-100 is an American spacecraft that will launch from American soil. Boeing Photo director Live 10.375 in. is proud to partner with NASA in restoring a U.S. capability critical to a robust exploration program.

7.5 in. Live ONLINE PRODUCTION 8 in. Trim 8.75 in. Bleed

Job Number: BOEG_BDS_CST_3170M_C_R1 Approved Client: Boeing Product: Boeing Defense Space & Security Date/Initials Date: 9/11/14 GCD: P. Serchuk File Name: BOEG_BDS_CST_3170M_C_R1 Creative Director: P. Serchuk Wendy Manning Output Printed at: 100% Art Director: P. de Koninck Fonts: Helvetica Neue 65 Copy Writer: P. Serchuk Media: Frontiers Magazine Print Producer: Account Executive: D. McAuliffe 3C Space/Color: Page — 4 Color — Bleed 50K Client: Boeing 50C Live: 7.5 in. x 10.375 in. 4C 41M Proof Reader: 41Y Trim: 8 in. x 10.875 in. Legal: Bleed: 8.75 in. x 11.125 in. Web manager Trafﬁc Manager: Patty Lee Gutter: 0 25 50 75 100 Digital Artist: Production Artist: J. Levine Art Buyer: Retoucher: Vendor: Garvey Group

PUBLICATION NOTE: Guideline for general identiﬁcation only. Do not use as insertion order. Material for this insertion is to be examined carefully upon receipt. If it is deﬁcient or does not comply with your requirements, please contact: Print Production at 310-601-1485. Michael Craddock Frontline Communications Partners 1880 Century Park East, Suite 1011, Los Angeles, CA 90067 &OLHQW)URQWOLQH-RE9HU$'% Web designer &\DQ 0DJHQWD

CONTACT INFORMATION ETHICS QUESTIONS You can reach the Office of Ethics & Business Conduct at Email: [email protected] 888-970-7171; fax: 888-970-5330; website: ethics.whq.boeing.com. Mailing Boeing Frontiers address: MC: 5003-0983 IAM PROMOTIONS 100 North Riverside Plaza No promotions listed for periods ending Sept. 26 and Oct. 3, 10, 17 and 24. Chicago, IL 60606 Phone: 866-473-2016 SUBSCRIPTIONS Go to boeing.com/subscribefrontiers.html to receive an email notification Website: boeing.com/frontiers and links whenever a new edition of Frontiers is available online.

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02 Frontiers November 2014 B:8.875” T:8.375” S:7.875”

Every branch.

ADVERTISEMENTS Every war. Every story. Today, we honor those who served and those who serve. For all they have given to the country, we can never thank them enough. B:11.25” S:10.25” T:10.75”

Frontiers November 2014 03

Job Number: BOEG_0000_x0000 (Veteran’s Day Ad) Date: 10-17-2014 11:54 AM File Name: x0000_R0_Veterans Day_Frontiers. Scale: 1” = 1” Client: Boeing Brand: None indd Output%: None TM: Kelly Riordan AD: Anne Marie Purdy / Gene Varnado Media: Print Color Sp: 4C PA: Laura Sherry CW: Ashley Sprowl Bleed: 8.875” x 11.25” Notes: None Ret: Karyn Bieneman GCD: None Trim: 8.375” x 10.75” Safety: 7.875” x 10.25” QC: Justin O’Brien AE: Jamie Barrar / Jonny Hoak Gutter: None PR: Pat Owens AB: None Folds: None PP: Kim Nosalik Vend: None

Colors: Cyan, Magenta, Yellow, Black Fonts: Helvetica Neue (55 Roman; Type 1) Images: n1343CT01vA_R2_NewVets.eps (361 ppi; CMYK), Boeing_black_small_cs.eps TABLE OF CONTENTS FLEET 36 PERFORMER With nearly two dozen Boeing P-8s delivered to the U.S. and Indian navies, the anti-submarine and anti-surface warfare aircraft is proving itself in service. The program has changed the way military derivatives of commercial airplanes are produced by Boeing. Instead of completely modifying the 737 fuselage after it comes out of the factory, P-8 modifications are built into the fuselage at Spirit AeroSystems in Wichita, Kan., before assembly on the Renton, Wash., production line. It has been a successful acquisition program for the U.S. Defense Department and will be a model for future commercial derivative programs, including the new KC-46 tanker.

COVER: A view of the P-8 mission systems installation and checkout facility in Seattle, where Boeing Defense, Space & Security employees prepare the aircraft for delivery after its assembly in nearby Renton, Wash. BOB FERGUSON/BOEING

PHOTO: Christopher Graham, a manufacturing manager in the P-8 mission systems installation and checkout facility in Seattle, prepares a P-8 sidewall for the installation of a cabinet. BOB FERGUSON/BOEING

04 Frontiers November 2014 ‘CHARGE’ INTO OFFICE 16 THE FUTURE 28 IN THE SKY Boeing’s innovative 702SP, the first all-electric Serving as ambassadors for the company isn’t in the satellite, uses a xenon-ion propulsion system that is official job description, but it’s an important part of what significantly lighter than chemical-based systems. Boeing pilots do when training airline flight crews on PHOTO: BOB FERGUSON/BOEING newly delivered jetliners. PHOTO: MARIAN LOCKHART/BOEING

SETTING THE ‘ THREE HALLOWED 24 STANDARD 31 WORDS’ Across the enterprise, Boeing employees are helping Boeing veterans, who comprise about 14 percent of the find the best possible solutions to environmental company’s workforce, share stories of their service and challenges facing the company, industry and reflect on what duty, honor and country mean to them. communities worldwide. PHOTO: JIM ANDERSON/BOEING PHOTO: GAIL HANUSA/BOEING

INSIDE 06 LEADERSHIP 10 WHAT WE DO 50 CUSTOMER MESSAGE PROFILE

08 SNAPSHOT 12 HISTORICAL 54 MILESTONES PERSPECTIVE

09 QUOTABLES 46 BUILDING A 58 IN FOCUS BETTER BOEING

See center of magazine for the 2014 Boeing Store Holiday Shopping Guide.

Frontiers November 2014 05 LEADERSHIP MESSAGE Dennis Muilenburg Boeing vice chairman, president and chief operating officer Stronger leaders, stronger Boeing Our strength as a company stems from employees’ leadership, innovation and ongoing commitment to excellence

n a Q&A with Frontiers, Do other companies devote as to leverage the entire Boeing Dennis Muilenburg shares many resources to leadership enterprise, strengthen our global orientation, manage business Ihis views on leadership, its development as we do? diversity, measure ourselves against importance to Boeing, and ways Yes. In fact, organizations that invest other companies that excel where all employees can demonstrate in leadership talent show increased we want to (in first-time quality and and grow their leadership skills, shareholder return, higher employee workplace safety, for example), regardless of title. engagement, and greater performance deliver innovation and disciplined overall. That’s according to a recent execution, and demonstrate both Aon Hewitt Top Companies for Why is developing personal accountability and shared Leaders study—which ranks Boeing’s leaders so important responsibility across our company. leadership-development program These are leadership skills that we to Boeing? among the best. can, and must, grow and hone We emphasize leadership at all levels because there’s a direct link at all levels of our organization. between effective leadership and Are good leaders born, or can the strength of our company. In a they learn the skills? Why do we have the Boeing globally competitive world, leadership Both. We all have inherent leadership Leadership Center? skills we need to recognize and development is an investment It’s an important part of our amplify. And just as you can develop Boeing makes to set us apart. leadership-development strategy. technical skills for your job, it’s Boeing builds products and The BLC serves as a forum where possible to develop your leadership delivers services that matter; people’s employees from all levels and locations capabilities—but it takes ongoing lives depend on their quality—and gather to learn from one another, effort and daily practice. We our integrity. Ultimately, customers share best practices, tackle important emphasize continuous leadership choose Boeing because of the business issues and build our development because it’s always leadership, innovation and ongoing “One Boeing” culture. They develop possible to improve, whether a commitment to excellence of skills, gain new tools, and grow their person is a new leader, in a senior our employees. leadership capacity and networks. leadership position or anywhere Leadership is not about job It’s also a place where our executives else along the spectrum. title. It’s about making a difference, coach, share feedback and model As we look to Boeing’s second helping others learn and improve, the behavior we expect of leaders. century, we have tremendous and demonstrating the Boeing We constantly look to improve growth opportunities. Building the leadership attributes and company and update courses using right leadership capabilities will be values in our current roles, feedback from participants. crucial to our success. We’ll need every day. That’s why, this year, we’ve

06 Frontiers November 2014 Stronger leaders, stronger Boeing

revamped the basic BLC courses factory floor to engineers, Information and Development’s career- into transition-focused programs Technology experts and other office development resources and our that target new first-level, midlevel workers—needs to operate with Learning Together Program. and executive leaders. (See story, the greatest ethics, integrity and Ultimately, it’s up to each of us to Page 22.) We’re also re-energizing decision-making abilities. take ownership of our development programs to accelerate leader Ultimately, any employee can be a paths and use the tools Boeing development and rolling out advanced capable leader and take advantage of provides to reach our respective career programs to focus leaders on their development opportunities—whether goals. I encourage all employees to role in driving cultural change. This he or she is interested in management, work with their managers to create includes leveraging companywide a technical career or a different path. and execute robust development initiatives like Lean+/Capturing the Serving as a project or team lead, plans so they—and Boeing—can Value of Quality, or CVQ, which ask helping colleagues and taking the continue to grow and succeed. n us to think about what it would look initiative to get things done are all PHOTO: BOB FERGUSON/BOEING like if we did everything right the examples of leadership. first time—and then pursue first-time quality, which leads not only to greater How can I develop my productivity but, even more important, leadership and other skills? to vastly improved workplace safety The first step is to engage in an and customer satisfaction. The BLC honest discussion with your manager also will keep building employees’ to identify your strengths as well as functional expertise and leadership areas that need improvement, and capabilities with refreshed and new pinpoint opportunities in your Functional Excellence courses. We daily work to model the Boeing also are building capabilities to deliver leadership attributes. courses not only at the BLC but also The majority of development— at targeted business locations in the 70 percent—takes place on the job. U.S. and around the globe. That’s why it’s important to take

assignments that present new Not everyone wants to be challenges and stretch your skills. a manager. Why should we Boeing offers many development all care about leadership resources for employees. You can grow through mentoring development? relationships, whether formal We need leaders at all levels of the or informal; participate in organization—because we want people rotation programs; or explore who make the right decisions for the educational opportunities right reasons, every day. Everyone— through Learning, Training from our team members on the

Frontiers November 2014 07 SNAPSHOT Star of China The first of seven 747-8 Intercontinental passenger jets ordered by Air China is unveiled in a dramatic light-show ceremony last month in Beijing. Boeing’s partnership with Air China, the flag carrier of the People’s Republic of China, dates back to the 1970s. Through the years the airline has ordered almost every Boeing airplane model and now flies more than 260 Boeing jets. PHOTO: ZHANG YUWEI/XINHUA NEWS AGENCY

08 Frontiers November 2014 QUOTABLES “It’s a knife fight for market share.” —Scott Fancher, senior vice president and general manager for Airplane Development, on the urgent need to drive down new airplane program development costs in an increasingly competitive market. Boeing News Now, Oct. 15

“There are billions of passengers waiting to fly.” —Temel Kotil, chairman of the Association of European Airlines and CEO of Turkish Airlines, commenting on the emerging airline passenger market in Africa and dynamic growth of Asian markets. He was speaking at a conference on aircraft maintenance, repair and overhaul. AviationWeek.com, Oct. 8

Frontiers November 2014 09 Tommy Walker Jr.

HAS WORKED FOR BOEING: 3 years

ORGANIZATION: Global Services & Support

HOW DEEP UNDERGROUND HE WORKS: Down to 80 feet (24 meters)

10 Frontiers November 2014 WHAT WE DO

Keeping the ‘birds’ ready Working underground in a missile silo in Alaska that’s critical to U.S. defense As told to Ashley Johnson

Tommy Walker Jr. is an on-site engineer in Fort Greely, Alaska, with Global Services & Support, part of Defense, Space & Security. In this Frontiers series that profiles employees and their jobs, Walker describes what it’s like to support the Ground-based Midcourse Defense system, designed to detect, track, intercept and destroy long-range ballistic missile threats against the United States.

y work environment isn’t like and come home with the sun still working right alongside an interceptor most at Boeing. Instead of down. But my team helped me get while standing in a cage suspended Mbeing in an office or a factory, acclimated to the weather as well by a cable. It’s an eerie but exciting I’m usually working up to 80 feet as the work. feeling. You can literally reach out and (24 meters) underground in a missile Not only was I new to Boeing, touch the “bird,” or missile, while you silo or silo interface vault—the but I’d never performed this type of travel to the bottom or wherever your adjacent room. work. I knew I had to maintain intense task is directed. I’m part of a small team that focus and pay careful attention to With the excitement comes performs corrective and preventive the details fellow technicians and the understanding that you must maintenance on the equipment engineers were showing me. I really focus on the task at hand because that makes up the Ground-based enjoyed being trained on the system there isn’t any room for error. We’re Midcourse Defense system. I maintain and learning how it operates. Now maintaining mission-critical equipment, the missile and controls (including I can troubleshoot and correct and that gives me a great sense of missile testing), the racks that control issues without direction from accomplishment. I may not be in the missile and its launch functions, other engineers. the military, but I’m still helping and the environmental controls and The silos and silo interface defend freedom. n their systems, such as heating, vaults are underground, so I spend [email protected] cooling and humidity. Our customer a good portion of my workday PHOTO: ASSOCIATED PRESS is the U.S. Defense Department’s below the surface of the earth Missile Defense Agency, and we have wearing a body harness for fall been the system’s prime contractor protection and any other personal since 2001. protective equipment that the job When I joined Boeing three years requires. Being down there for five ago, my family and I moved from or six hours at a time took some sunny Florida to Alaska. Imagine getting used to; now it’s just a going from the beach to snow and normal day for me climbing down winters that can reach 60 below zero the ladder and doing my job. (-51 Celsius). The cold wasn’t even One of my favorite parts is working the worst part of winter—it was the in the silo using our elevated work extended hours of darkness. You cage system. Working in the silo leave for work when the sun is down, requires a high degree of training eat lunch when the sun is down, and dedication to safety. You’re

Frontiers November 2014 11 HISTORICAL PERSPECTIVE Wreaking Havoc The Douglas A-20 attack bomber saw action in WWII with many air forces By Henry T. Brownlee Jr.

12 Frontiers November 2014 hen it came to inflicting countries. Eventually, the U.S. Lend- damage on enemy forces Lease program provided significant Wduring World War II, the armaments, aircraft, military supplies A-20 Havoc lived up to its name. and other assistance to the Allies, “Cry ‘havoc’ and let slip the starting in September 1940. dogs of war,” Shakespeare wrote in Production of the DB-7 began Julius Caesar. In that spirit, the A-20 during this period of neutrality, but the certainly proved to be a fierce dog French were permitted to see the secret of war in its time. Built by Douglas bomber project at the Douglas plant Aircraft, a Boeing heritage company, in Santa Monica, Calif., and ordered it was used in many World War II the first 107 aircraft, which were to campaigns in Europe and the Pacific be delivered by ship to Casablanca. for a variety of missions and by a The French followed with an order for number of allies, including the Soviet 270 more. But only about half the total Union. It earned a reputation for ordered had been delivered before P-70 night fighter and the F-3 photo surviving extensive battle damage and France fell to the Germans in June 1940. reconnaissance aircraft. The Army Air returning crews to their bases. Sixteen of the bombers that were Corps would order more than 6,000 The A-20 had its roots in a U.S. en route to France were delivered in seven production models. In all, Army Air Corps request for proposals to Belgium’s Aviation Militaire. 7,477 DB-7s and A-20s were built— that was issued in 1936. In response, More than 160 that were to have the majority at the Douglas plant, but Douglas began designing the Model 7B gone to France went instead to the 380 by Boeing in Seattle. And heritage and continued prototyping until it United Kingdom. Those aircraft built company McDonnell Aircraft in St. Louis produced the DB-7, a fast and versatile for the U.K. were called the “Boston.” built 11,075 ring cowlings for the A-20. midwing, twin-engine attack bomber. It Initially, as a result of low military The A-20G model, which was had separate, small compartments for funding because of the U.S. policy intended for the U.S. and the Soviet the pilot and two gunners. The aircraft of isolationism, the U.S. Army Air air forces, was the most produced made its first flight in August 1939. Corps had decided not to purchase of all the variants—2,850 were built. Less than a month later, Germany the aircraft. But in June 1940, with This model was used extensively in invaded Poland. The next day, Britain war escalating in Europe, the Army the European and Pacific theaters of and France declared war on Germany. Air Corps ordered 143. This version operation, including the Allied invasion Leading up to WWII, the United was designated the A-20A Havoc. of France in 1944. In the Pacific, the States had maintained a position Interestingly, it was the British that A-20 was used for strafing attacks of neutrality, but President Franklin came up with the nickname Havoc against Japanese ships and airfields. Roosevelt led the nation through because the airplane consistently The Havoc saw action in every a succession of agreements that wrought havoc on German forces. major theater of World War II and it increasingly allowed the U.S. to The A-20 Havoc was produced was the most produced attack bomber sell arms “cash and carry” to other in several variants including the of the war. For Douglas Aircraft, the continuous improvement of the A-20 Havoc would pay dividends with the company’s development of the A-26/B-26 Invader, a light attack bomber that also saw extensive action during WWII. The B-26 went on to serve in the Korean and Vietnam conflicts. n [email protected]

PHOTOS: (Clockwise from far left) DB-7B aircraft, destined to the Royal Air Force as Boston IIIs, on the flight line at Boeing Field in Seattle; A-20s await modification at the Douglas site in Tulsa, Okla.; an A-20A Havoc in flight. BOEING

Frontiers November 2014 13 SPECIAL INVENTION AWARDS selects finalists on the basis of technical innovation, degree of implementation, internal business value to Boeing, business value to customers, and licensing value to Boeing. TECHNICAL EXCELLENCE. ENGINEERING ACHIEVEMENT. James M. Barker James W. Foust Scott W. Lea Joshua A. Ross Danny Lee Beaman Marty Freet Ike S. Lee Michael Rush Martin Bieti Jeffry Garvey David Leibov Christopher J. Senesac David Bond Alan D. Glasscock Gary Lindahl David B. Smith Theodore Boyl-Davis Ryan Hanks Mark L. Little William Tapia Congratulations. Hien T. Bui Larry D. Hefti Mark McLaughlin Larry E. Toler Peter Hoang Bui Andrew Hooks Steve R. McNamara James J. Troy Ronald S. Carson Wayne R. Howe Mitchell Mellor Dario I. Valenzuela Our Special Invention Award and Technical Craig Allen Charlton Michael C. Hutchinson Michele G. Michalski Christina M. Vasquez Shane Cuda Darrell Jones Bill Motzer Ron E. VonWahlde Replication Award 2014 winners. Lyle Deobald James C. Kennedy Eric H. Nelson Steven R. Walton Nihar A. Desai Thomas J. Kennedy David Odendahl Daniel Wright Michael J. Duncan R. Daniel Kerekes Michael G. Parent Tracy E. Zimmerman Colin Farr Sook Kenna Kim Ray Rademeyer Barry A. Fetzer Steve Krogh Robert L. Reynolds Loren J. Fiske Richard C. Krotzer Richard R. Rosman

TECHNICAL REPLICATION AWARDS highlights the most successful projects where cross-enterprise collaboration, learning, and replication have driven productivity, growth, and program execution.

Mark A. Abramson William B. Grace Randall Jahren Mary M. Peter Kate A. Ackerman Christopher J. Gray Stephen P. Keeler Steven R. Precup David Allsop Samuel A. Gray Kenneth A. Krienke Jeffrey S. Raecker Elden Altizer David V. Green Ray Kroll Jill E. Seebergh Kay Y. Blohowiak Jacob Grob Nicholas C. Lederer Karen L. Shyne Andrew Booker David L. Grose David S. Lin Timothy H. Smith Ralph W. Boy Teresa A. Guy John Maschmeyer Christopher Spindler James E. Brodhead Josh J. Haines Alan Merkley Paul Stavig Jr. Brenda K. Carlson Jeff Hamilton Loren M. Mitchell Laura A. Tobiason-Howe Mike Carter Daniel Harrington James C. Murphy Jan H. Vandenbrande David M. Clark Fernando Esteban Hernández Stan Olenginski Cynthia L. Williamson Evin Cramer Alfons R. Herold Jr. Joseph Osborne Rick Wire W. Rees Furbeck Brent A. Hinckley Shannon Parker Ronald Y. Wu Joerg M. Gablonsky Katherine Humphrey Craig Pepper

14 Frontiers November 2014

257245-100_SIA_TRA_Frontiers_Spread_Final.indd 2-3 9/15/2014 4:03:01 PM SPECIAL INVENTION AWARDS selects finalists on the basis of technical innovation, degree of implementation, internal business value to Boeing, business value to customers, and licensing value to Boeing. TECHNICAL EXCELLENCE. ENGINEERING ACHIEVEMENT. James M. Barker James W. Foust Scott W. Lea Joshua A. Ross Danny Lee Beaman Marty Freet Ike S. Lee Michael Rush Martin Bieti Jeffry Garvey David Leibov Christopher J. Senesac David Bond Alan D. Glasscock Gary Lindahl David B. Smith Theodore Boyl-Davis Ryan Hanks Mark L. Little William Tapia Congratulations. Hien T. Bui Larry D. Hefti Mark McLaughlin Larry E. Toler Peter Hoang Bui Andrew Hooks Steve R. McNamara James J. Troy Ronald S. Carson Wayne R. Howe Mitchell Mellor Dario I. Valenzuela Our Special Invention Award and Technical Craig Allen Charlton Michael C. Hutchinson Michele G. Michalski Christina M. Vasquez Shane Cuda Darrell Jones Bill Motzer Ron E. VonWahlde Replication Award 2014 winners. Lyle Deobald James C. Kennedy Eric H. Nelson Steven R. Walton Nihar A. Desai Thomas J. Kennedy David Odendahl Daniel Wright Michael J. Duncan R. Daniel Kerekes Michael G. Parent Tracy E. Zimmerman Colin Farr Sook Kenna Kim Ray Rademeyer Barry A. Fetzer Steve Krogh Robert L. Reynolds Loren J. Fiske Richard C. Krotzer Richard R. Rosman

TECHNICAL REPLICATION AWARDS highlights the most successful projects where cross-enterprise collaboration, learning, and replication have driven productivity, growth, and program execution.

Frontiers November 2014 15

257245-100_SIA_TRA_Frontiers_Spread_Final.indd 2-3 9/15/2014 4:03:01 PM ‘Charged’ with innovation From idea to reality: How Boeing developed the first all-electric satellite By Joanna Climer and photos by Bob Ferguson

n a February day nearly four years ago, two employees Oin Boeing’s satellite-making business in El Segundo, Calif., met to tackle one goal: how to capture a key market potentially worth billions of dollars. Not that Boeing’s satellite business was struggling. Jim Peterka, then the SmallSat Development program manager, and colleague Glenn Caplin, chief engineer and a Senior Technical Fellow, had witnessed the company’s business rebound after Boeing introduced the 702HP (high power) satellite in the late 1990s and the 702MP (medium power) in 2009. The 702HP’s innovative and more robust design had proved ideal for customers looking for a more powerful satellite. The 702MP also successfully filled a need in the midrange power market. But some customers were now seeking cost-saving launch options using newer, smaller rockets to carry their satellites to space. Smaller rockets require less fuel and are less expensive. But they also can’t lift as much into orbit. Sitting in Caplin’s office that day, Peterka and Caplin discussed how

PHOTO: Oscar Dominguez. harness technician, inspects a 702SP (small platform) communications payload.

16 Frontiers November 2014 ‘Charged’ with innovation

Frontiers November 2014 17 to devise a satellite that was small station keeping. Some Russian-made enough to fit on the newer rockets satellites also use hybrid propulsion. but would still deliver the capability But no one had developed an and power their customers needed. all-electric-propulsion satellite. “Why not all-electric?” Peterka mused. Boeing would be the first. The comment was the spark, the “It was time to take the training beginning of an idea that eventually wheels off,” explained Peterka, who would become the 702SP (small today is manager of Boeing’s first platform) satellite—the newest 702SP commercial satellite program. 702 model designed by the Their idea was to re-invent the Boeing satellite businesses and classic Boeing 601 satellite platform, Phantom Works. a smaller predecessor of the 702HP, Electric propulsion was not new. to fit the new satellite onto smaller The 702HP uses a hybrid propulsion rockets. If they could shed the weight system—chemical propulsion to get of a chemical propulsion system by the satellite to the intended orbit after going all-electric, Peterka said, they launch, then electric propulsion for could use the lower-cost rockets and

18 Frontiers November 2014 have “a winning system.” get there, but you burn a fraction of product team lead and one of the But an all-electric satellite that the fuel to reach the final destination.” original members of the development uses tiny ion particles for thrust would Using a satellite’s on-board chemical team, was to reduce manufacturing have trade-offs. The satellite’s mass, propulsion system, it typically can cost and time in the factory by and corresponding launch costs, take one to three weeks to maneuver optimizing the design—everything from would be significantly less. But its a satellite from where the rocket drops developing new flight software and lower thrust meant it would take it off in space until its final position. avionics hardware to changing the way much longer to get the satellite to Depending on the launch vehicle used, the proper orbit, or to reposition the this can take from three to eight months satellite later to another orbit if the with an all-electric satellite. And a customer wanted. satellite doesn’t start producing revenue PHOTO: (Far left) Matt Herrmann, left, “A satellite propelled with xenon is until it’s in the proper orbit and the signal vehicle engineer, and Carolyn Kim, manufacturing planner, look over a like having a vehicle that gets 300 miles has been acquired by the customer. satellite communications payload. per gallon—it’s way more efficient,” said Would customers want to wait Danny Howard, a team lead responsible that long? GRAPHIC: (Below) An artist’s concept of for developing the avionics subsystems The solution, explained Holly the Boeing 702SP satellite. ABS-2A is on the 702SP. “It might take longer to Murphy, 702SP platform integrated scheduled to launch in late 2015. BOEING

Frontiers November 2014 19 20 Frontiers November 2014 a satellite gets built and launched. completing the thermal testing activities A traditional satellite has two main for the first-ever 702SP satellites parts—the “bus,” which contains the was a pivotal moment. “There has structure, propulsion and control been considerable invention applied, systems, and the “payload,” which along with a level of disruption, to the generates revenue for the customer. established standard of spacecraft In previous designs, the bus and payload building,” he said. “I am truly proud to were assembled separately, and later be a part of the team that is making a joined in the satellite assembly area. With reality of a new-product-line dream.” the 702SP design, the bus and payload Boeing employees also designed components are assembled together. the two satellites to be in a “stacked” This allows certain work to occur configuration during launch. With the in parallel rather than in different lighter-weight and stacked design, two stages, said Doug Mushet, 702SP satellites can be launched together payload and bus integration and test on a smaller rocket. This represents integrated product team lead. another cost savings for customers, “We are using only one team to along with environmental advantages. do the work, as opposed to one bus “By delivering two satellites at one team and one payload team,” he said. time, customers are basically getting a “This saves time and cost.” two-for-one price on the launch,” said The first two 702SP satellites, Murphy, the team manager. part of a four-satellite order placed The first two satellites are scheduled by ABS and Eutelsat, are in final to be launched together in early 2015 production. Boeing also signed one aboard a Space Exploration Technologies additional customer for an all-electric Corp. (SpaceX) Falcon 9 rocket. satellite earlier this year. Boeing has not “It’s really cool to see something go disclosed that customer. from PowerPoint or a drawing to real “There is a lot of interest in all-electric life,” Murphy said. “You get to see all propulsion among satellite operators. The the hard work you put into the product economics of the lower-weight satellites and have the realization that your are pretty compelling,” said Mark Spiwak, design was in fact good.” vice president of Boeing Commercial Added Mushet, the team lead Satellite Systems. “For satellite customers responsible for bus and payload that have a need for the lower-power integration: “Getting to work on a range, we believe it is a growing market product that hasn’t been built before with more orders to come.” is exciting. The whole team has been Aviation Week & Space Technology focused and supportive of new ideas magazine called the development of and ways to improve our product. all-electric satellites “the next big thing” “It’s amazing,” he said, “all the new in the commercial satellite industry in a technology and innovation we are recent article. But Boeing is no longer putting into these satellites.” n alone. Several competitors, including the [email protected] space division of Airbus, are developing all-electric satellites for customers. Meanwhile, Boeing employees in El Segundo recently completed important project milestones— integration and test, as well as PHOTO: Glenn Caplin, left, chief engineer, spacecraft thermal vacuum testing. and Jim Peterka, 702SP program manager, For Victor Espinosa, thermal review an engineering schematic next to a engineer for the 702SP product line, satellite communications payload and bus.

Frontiers November 2014 21 big white board in Vonda Davis’ opportunity, yet he kept seeing Davis at president and chief operating officer. office in St. Charles, Mo., lists the meetings he led for the project. That “We give them the tools to develop A the many important projects made him wonder whether she thought themselves and the people they lead,” that the new Boeing Military Aircraft he could achieve the project goals. Muilenburg said. “In return, we become manager is responsible for—and one “Vonda’s very hands-on, like me,” a stronger, more competitive company of them has Tony Salt’s name on it. Salt said. “We face the same struggle— that’s better able to meet our growing Salt, a production lead, wants to of learning not to finish a project all by global business challenges.” be a manager someday. To aid his yourself, and how to delegate parts of it.” Developing effective leaders is also development, Davis assigned him one Boeing provides many opportunities important to Boeing because a large of the big tasks on her plate: setting for employees such as Salt, who want to segment of the employee population up an entire production area for a become managers, but it also is helping will be eligible to retire within five years. new weapons derivative. This entails new managers such as Davis be better Cultivating the next generation of leaders coordinating resources ranging from leaders in the eyes of their employees. ensures the company can continue to manufacturing engineering, production Developing current and future leaders meet customer and market demands, and industrial engineering, to facilities, is a priority for Boeing, which counts while providing development opportunities production electrical support, parts on managers like Davis to challenge for current and future employees, management and scheduling. and stretch their teams, said Dennis Muilenburg said. (See Page 6.) Salt said he looked forward to this Muilenburg, Boeing vice chairman, Davis had spent 27 years at Boeing

22 Frontiers November 2014 TAKING THE LEAD Employees gain opportunities to grow as managers By Geoff Potter

honing technical skills. As a new manager, said. And it freed her to spend more and he acted on what we discussed.” however, she said she found it challenging, time coaching Salt and helping him Ruegamer noted that when she wanted as Salt had noted, to delegate tasks she develop his own career, she said. to gain project-management experience, could do—and formerly did—herself. Like Salt, Sascha Ruegamer, a her manager taught her how to build an But after completing a leadership- flutter lead on the 777X program for integrated schedule for the team and development course at the Boeing Commercial Airplanes in Everett, Wash., to resolve prioritization and scheduling Leadership Center in August, she better started working for a new manager. conflicts between team members. understood how to develop teammates That was late last year, just as the new She credited him for taking time to by empowering them to lead projects manager was establishing a Lines, listen, to understand what her goals and complete tasks in their own way. Loads and Laws team to integrate the were and to help her succeed. Boeing revamped courses at the aerodynamics, flight controls, loads and “That was a great experience,” center this year to target new first-level, dynamics disciplines for the program. Ruegamer said, “one of the things I’ll midlevel and executive leaders and When her manager returned from take away from the group.” n better prepare them for their new roles. the new leadership-development [email protected] “Delegating is an uncomfortable program, Ruegamer saw the positive feeling at first, but it’s really rewarding impact. “He took time with our interim PHOTO: Delegating helped new manager once you see the progress and success performance reviews to understand Vonda Davis, left, focus on teammate Tony your team actually can perform,” Davis where we wanted to go in our careers, Salt’s development. RON BOOKOUT/BOEING

Frontiers November 2014 23 Butterflies

to Aroundbiofuel the world, Boeing is finding solutions for environmental challenges By Patrick Summers

24 Frontiers November 2014 azing across what was once creation of a special habitat called the a chemical storage facility, Pollinator Prairie with gardens of native GJoe Flaherty watched as bees plants that support pollinator species, Butterflies and butterflies moved gracefully from including birds, bees and butterflies. flower to flower on the acre of now Neighbors volunteer to help with blooming pollinator habitat. garden maintenance. “It still blows me away,” he said of “It’s an educational site for the the transformation from hazardous whole community, with kiosks of waste site to community garden. information at each garden,” “It’s become a sanctuary and a real Flaherty said. community asset.” The Environmental Protection Agency to biofuel Flaherty coordinates the cleanup of in 2012 presented Boeing its Leading the former Chemical Commodities Inc. Environmentalism and Forwarding Superfund site in Olathe, Kan. Sustainability award for its work at the “It shows what can be accomplished site. The pollinator habitat “extends when we work together with our beyond” the agency’s requirement neighbors and partners,” he added. to clean up hazardous waste in The site cleanup is one example communities, the agency noted. of Boeing’s approach to improving Involving the community in its environmental performance that remediation work also is being used partners and regulators alike say is in one of Boeing’s largest remediation setting new standards for environmental projects: cleanup and restoration of the responsibility and stewardship. Lower Duwamish Waterway near what It’s part of Boeing’s global was Boeing’s Plant 2 in Seattle. environmental strategy, which is The former Plant 2 facility was improving communities and creating torn down in 2011 and construction opportunities for responsible growth of a new shoreline fish and wildlife worldwide, explained Ursula English, habitat was completed in 2013. Work vice president of Environment, is underway to remove an estimated Health & Safety. 165,000 cubic yards (126,000 cubic “Our goal is to find the best- meters) of contaminated sediment possible solutions to environmental from the waterway and replace it with challenges—for our company, the clean sand along a half-mile stretch industry and our neighbors,” English of the waterway. said. “Closely collaborating with a wide “The neighboring community array of partners is a key to success.” needed a personal face on such a The Chemical Commodities site big project,” said Brian Anderson, near Kansas City operated as a environmental engineer and chemical brokerage and recycling project manager. “We provided our facility for nearly 40 years. Rocketdyne, phone numbers to call if anyone which was briefly part of Boeing, had questions or concerns. It was shipped wastes to the site for recycling important for us to be there over and in the 1960s. Boeing completed over and respond to their input.” cleanup in 2011, a full year ahead Anderson said Boeing also works of schedule. “We wanted to take the cleanup an extra step and build something that would bring extra value to the PHOTO: Community volunteer Mariruth Gruis, left, and Boeing remediation community and the environment,” coordinator Joe Flaherty tend to the Flaherty said. neighborhood garden and pollinator His team discussed options with habitat. It replaced a chemical processing the community, which led to the facility in Olathe, Kan. TAMMY LJUNGBLAD

Frontiers November 2014 25 closely with the local Muckleshoot for potential future growth. In Brazil, sugar cane already is Indian Tribe to ensure waterway “We call this plan our jewel. It will being turned into aviation biofuel and access for fishing during cleanup protect the land, water quality, and research is underway on potential and restoration activities. rare and endangered wildlife species,” feedstocks, such as the native Anderson recalled a point said Wes Wilson, civil engineer and macauba tree. When produced when he knew the public had project manager. “It’s unique because sustainably, aviation biofuel reduces developed confidence in Boeing it preserves far more land than people carbon emissions by 50 to 80 percent as a responsive neighbor. expected on a project this size.” compared with petroleum jet fuel on a “A local resident stood up at a Elizabeth Hagood, executive gallon-for-gallon basis, Andrade said. public meeting and said he trusted director of the Lowcountry Open English, Boeing’s Environment, Boeing because we kept the Land Trust, described the plan as “a Health & Safety leader, noted the variety public informed and responded to true collaboration and victory for all of environmental projects such as those concerns,” Anderson said. “The citizens in protecting what is unique in Brazil, South Carolina, Seattle and project’s success has set a standard to our way of life in the Lowcountry Kansas involve collaboration with diverse for public involvement.” and one of South Carolina's most partners. These projects have something On the other side of the United significant landscapes.” in common, she said: “They go above States, in South Carolina, this Adding value and expanding and beyond the standard and create willingness to pursue creative opportunity for the company and for something communities embrace and environmental solutions has won the local communities are at the heart of Boeing can be proud of.” n support of key conservation groups another environmental collaboration in [email protected] and government agencies for an Brazil, where Boeing is nurturing new ambitious wetlands mitigation effort markets for plants that can be used near the Boeing South Carolina site to make sustainable aviation biofuel. Boeing is continually researching and in North Charleston. “I show farmers in small communities developing innovative technologies to The U.S. Army Corps of Engineers in rural Brazil how they can supply improve the environmental performance and the South Carolina Department feedstocks for biofuel in a way that of its products and operations, as well of Health and Environmental Control won’t necessarily change how they as of the aerospace industry. Learn recently approved the comprehensive do things but add to them,” said more about Boeing’s environmental plan to preserve nearly 4,000 acres Onofre Andrade, senior aviation strategy and performance in the (1,600 hectares), including more biofuel coordinator at the Boeing company’s 2014 Environment Report, than 2,000 acres of wetlands, on Research & Technology center in available at boeing.com/environment. three separate tracts in the South Sao José dos Campos, Brazil. Carolina Lowcountry. “We show them how to meet The mitigation plan is part of the global sustainability standards as permitting process for 468 acres a group,” Andrade said. That work, PHOTO: Sugar cane straw is one feedstock (190 hectares) in North Charleston he added, helps build a sustainable that can help support a sustainable aviation that Boeing will lease from the state aviation biofuel industry. biofuel industry in Brazil. ASSOCIATED PRESS

Boeing works with organizations, institutions and customers on six continents.

26 Frontiers November 2014 “I show farmers in small communities in rural Brazil how they can supply feedstocks for biofuel.” —Onofre Andrade, senior aviation biofuel coordinator at the Boeing Research & Technology center in Brazil

Frontiers November 2014 27 Training day

ost pilots don’t land a said Nogales, the Flight Training team’s the company isn’t in the official job commercial airplane dozens deputy chief pilot. “We racked up over description, but it’s a role that pilots Mof times a day on the same 160 landings in four days.” who work with Boeing’s customers airport runway, but it’s common for When an airline buys a new airplane keep in mind, said Darren Champlin, Tony Nogales and his colleagues. from Boeing, it receives pilot training chief pilot, Flight Training–Airplane. As Boeing pilots on the Flight hours as part of the package. The “Our pilots are right there with Training–Airplane team, part of the Flight pilots who conduct this training often the customer, working with everyone Services business within Commercial are the “face of Boeing” for airlines from its pilots to CEOs and directors Aviation Services, they train airline pilots after receiving a new airplane. of operations,” Champlin said. how to fly specific Boeing airplane “When you see a brand-new “Sometimes, we are just training them models. Much of their time lately 787 flying away from a Boeing site, on touch-and-go exercises, sometimes is spent training pilots on the new a majority of the time, we’re on it’s training between airports. Other 787 Dreamliner, as Nogales and Brian board that airplane, flying it either by times, it’s revenue service training, Carlisle did earlier this year when they ourselves or with a customer pilot on where delivery pilots will fly the route worked with Aeromexico’s flight crews. that initial delivery,” Nogales said. “As system with the airline’s pilots.” “We would take four pilots at a everyone else leaves after the delivery Between flights, Boeing’s training time and fly them to Acapulco, where ceremonies, we’re still there, interacting pilots lead on-the-ground technical we did touch-and-go landings in with the pilots and airline.” training as well, often working on the airplane for four or five hours,” Serving as an ambassador for location for months.

28 Frontiers November 2014 These pilots are the ‘face of Boeing’ for airline customers Training day By Eric Fetters-Walp

“When you’re with customers for training that can last for months deployed with airlines worldwide. 30 days or more, you really get to know or even years when requested by While spending that amount of time them,” said Rich Brown, a Boeing customer airlines. The two groups away from home isn’t always ideal, instructor pilot who spent a month work together to offer “seamless the pilots say they are used to it. Most and a half with a small airline in Africa services” for the airlines, said Suzanna of them had similar travel-intensive earlier this year. He said the training Darcy-Hennemann, chief pilot and schedules in previous jobs as commercial pilots rely on the expertise across director of Flight Training at Boeing and military pilots, Darcy-Henneman said. Boeing when a customer question Flight Services. Boeing looks for that type of experience stumps them. “If I don’t know an Both groups of pilots are especially and a strong background in instruction, answer to one of their questions right busy these days as a growing number as not all pilots can teach as well as they away, we have the resources to get the of airlines take delivery of their first can fly an airplane. Especially as Boeing answer to the customer.” 787s, she said. works with more internationally based The Flight Training–Airplane team, “That is the primary driver right now,” airlines, the trainers have to know how to which provides short-term training Darcy-Hennemann said, adding that the services negotiated as part of the Pilot Services group expects all its pilots airplane sale, employs three dozen to be deployed full time at various airline PHOTO: Record deliveries of jetliners such pilots. Boeing Pilot Services, a separate assignments by early 2015. Meanwhile, as the 737 and 787 Dreamliner (shown) team of 28 pilots within Commercial nearly all of the Flight Training–Airplane are keeping pilots busy at Boeing’s Flight Aviation Services, provides extended pilots are spending at least half the year Training–Airplane and Pilot Services. BOEING

Frontiers November 2014 29 communicate in simple aviation-related ownership of a new airplane. PHOTO: At the controls in a Boeing English, as well as observe local customs “There is a lot of stress on them to 777 simulator cab are Boeing instructor when interacting with airline pilots. make their delivery successful,” Carlisle pilots Rich Denton, foreground, and Rich Brown, background, with simulator cab “It’s definitely about serving the said. “So doing our part to make that go integrator Tom Kmitta. Denton and Brown customer and really helping identify smoothly for them is rewarding.” n are with Commercial Aviation Services; and understand their needs,” said [email protected] Kmitta is with Boeing Test & Evaluation. Bill Scanlon, assistant chief pilot, Pilot Services. Wayne Ridenour, another instructor captain for the 737, 777 and 787, said even after the pilots return home from an assignment with an airline, they continue to receive questions from their customer. His favorite part of the job, however, is working with relatively new pilots as they first sit down in a 737 flight deck. “Training a 737 co-pilot, they’re typically new to flying and they usually have minimal flight experience, so you’re often their first jet experience,” said Ridenour, who flew U.S. Air Force transport aircraft for 20 years. Another pilot, Ian “Rocky” Sullivan, said he finds satisfaction in the moments when he can help pilots who are already good improve their knowledge. “Lots of times, when we’re out flying with the airlines, we’re flying with senior managers,” he said. “It’s nice and rewarding when you can still teach something new to someone who’s a pretty experienced pilot.” Murray Strom, chief pilot, 777/787, Air Canada, said his pilots lauded the Boeing training pilots who recently taught them on the 787. “It has been a great experience for our pilots, and they have let us know about it,” Strom said, explaining that such praise is unusual. Boeing’s training pilots also work closely with the company’s flight-test pilots in Boeing Test & Evaluation when testing and validating new airplane models and simulators. For example, they participated in validating the 787 simulator, Nogales said. But the pilots’ priority is with the company’s customers, especially as commercial airplane deliveries hit record highs. Brian Carlisle, who trains pilots on the 787, 777 and 747 models, said the Boeing pilots know that an airline has much invested as it takes

30 Frontiers November 2014 2014 HOLIDAY SHOPPING GUIDE

boeingstore.com Jet Snowflake Slouch Beanie $10.00 This soft, slouch-style beanie adds sparkle to your cold-weather wardrobe. Made from acrylic and polyester in charcoal gray with sparkling silver thread, it will keep you warm and stylish through the colder months of the year. Adorned with our exclusive jet snowflake patch on the outside and the Boeing logo on the inside. One size fits most. 98% acrylic/2% polyester. Measures 9.5"L x 9.5"W x 5"D. Hand washable. Item No. 225025010033

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Page 2 Jet Snowflake Collection www.boeingstore.com Goldtone Jet Snowflake 2014 Ornament $50.00 This deluxe limited-edition ornament for 2014 is handcrafted from white metal casting with a satin gold finish by Reed & Barton. Accented with genuine Swarovski crystals, this tarnish-resistant ornament is tied to a white satin ribbon and comes in a gift box with explanatory leaflet. Ornament measures 3.25"H x 3"W; box measures 4"L x 4"W x 0.75"H. Made in U.S.A. Item No. 460060030202

Silvertone Jet Snowflake 2014 Ornament $10.00 This limited-edition ornament for 2014 is handcrafted in zinc alloy with nickel plate and a silvertone finish by Reed & Barton. Tarnish-resistant ornament is tied to a Boeing Blue satin ribbon and comes in a gift box with explanatory leaflet. Ornament measures 3.25"H x 3"W; box measures 4"L x 4"W x 0.75"H. Item No. 460060030204

www.boeingstore.com Page 3 Jet Snowflake Collection Page 4 Custom Hangar www.boeingstore.com T-6 Texan Rear Throttle $1,250.00 Get your hands on aviation history. The North American T-6 Texan trainer was the in-air classroom for most of the Allied pilots who flew in World War II. The two-place T-6 trained hundreds of thousands of pilots from 34 countries over a period of 25 years. This artifact is a genuine rear throttle from a T-6 Texan. The throttle enables the pilot to control an aircraft engine's power setting by specifying the ratio of air to fuel supplied to the engine. This throttle has been refinished by hand and set in a housing made from plasma-cut 11-gauge hot-rolled steel. The entire assembly was then hand-polished and powder-coated with a vintage finish. Certificate of Authenticity included. Each piece is unique and may vary slightly from photograph. Measures 11.25" x 9.25" x 12". Made in U.S.A. Item No. 667066010260

707 P&W JT3D Engine Blade $395.00 As graceful as a modern sculpture, this striking piece is made from a genuine Pratt & Whitney JT3D engine blade that once powered a Boeing 707 jetliner. This aviation artifact is set into a solid piece of machined, hand-polished 6061-grade aluminum for display. The Boeing Custom Hangar logo is etched on the bottom. Certiﬁcate of Authenticity included. Each piece is unique and may vary slightly from photograph. Measures 7.375"L x 7.0625”W x 15"H. Made in U.S.A. Item No. 667066010139

www.boeingstore.com Page 5 Custom Hangar Boeing Aircraft Kites Now you can ﬂy your favorite Boeing aircraft! All you need is a little wind. Each single-line polyester kite comes with a 200-foot spool. For ages 5 and up. Measures 53" x 27".

AH-64 Apache Kite 787 Dreamliner Kite 737 MAX Kite $24.00 $24.00 $24.00 Item No. Item No. Item No. 540040100118 540040100115 540040100117

Plush Airplane Trolley Bags $30 Little travelers will love packing for a trip with this charming rolling trolley bag. They can carry it as a backpack or use the adjustable locking telescoping handle to wheel it like a suitcase. For a special touch, it's decorated with our adorable Jetsi Bear (pink) or Jumbo Jet (blue) characters. 100% polyester. Measures approximately 11"H x 8"W. For ages 3 and up. Item No. 598098100007 (Pink) Item No. 598098100008 (Blue)

Plush Airplane Slippers 12.50 These cleverly detailed slippers feature wings, engines and even cockpit windows for snuggly fun. A textured nonslip sole provides secure footing for future pilots and ﬂight crew. Made of soft polyester plush. Sized for toddlers and children only (sorry, adults!). Item No. 332032080001 (Pink) Item No. 330030080002 (Blue)

Page 6 Toys www.boeingstore.com Aircraft Window Key Chain $6.00 We’ve captured the romance of ﬂight with this miniature replica of a shiny riveted airplane window. It’s made from zinc alloy with a brushed nickel ﬁnish. Measures approximately 1.5"H x 1.2" W. Item No. 580080100231

Aircraft Window Picture Frame $12.00 Get a new view when you put a treasured photograph into this frame that’s a miniature replica of a shiny riveted airplane window. It’s made from zinc alloy with a brushed nickel finish and mineral glass with a pressboard easel stand. Measures approximately 3.75"H x 2.5"W x 0.5"D; holds a 2" x 3" photo. Item No. 460060030203 www.boeingstore.com Page 7 Collectibles Men’s Nylon Flight Jacket $55.00 Our sharp flight jacket has authentic styling; the Boeing signature is embroidered tone-on-tone on the left chest for a custom touch. The nylon shell has thick polyester fill for added warmth and an international orange lining with two snapped flap pockets outside, one snapped pocket inside, and a zipped pocket on the sleeve. It’s styled with knit cuffs, collar and waistband; heavy-duty brass zipper; and durable topstitched seams. Available in olive green, navy blue and black. Item No.112012020001

Women’s Down Soft Shell Jacket $79.00 Enjoy the luxurious warmth of down in a lightweight soft-shell jacket. Stylish quilted jacket has a stretchy 93% polyester/7% spandex shell and 100% polyester lining. Features include an attached hood, lower zipped pockets, zipper guard on collar, and open bottom hem and cuffs. Body ﬁll is 50% down/50% waterfowl feathers. Hood ﬁll is 100% polyester. Available in black/black and blue/indigo. Item No. 222022070046

Page 8 Apparel www.boeingstore.com Frontiers November 2014 Promotional pricing may be in effect on products in this catalog. Not all items available in all stores. See BoeingStore.com for information and restrictions. By Eric Fetters-Walp

ore than 21,000 veterans work at Boeing, representing Mabout 14 percent of the global workforce. Frontiers salutes them, recognizing the value that service members, veterans and military families bring to their communities and jobs. Here, Boeing veterans share Matt Thomas stories about their service, and reflect PHOTO: MARIAN LOCKHART/BOEING on what “duty, honor, country” means to them. In a speech to the corps of cadets at the U.S. Military Academy at West Point in May 1962, Gen. Douglas MacArthur said, “Those three hallowed words reverently dictate what you ought to be, what you can be, what you will be.” For Matt Thomas, duty to his country meant using his law degree in a different way. That decision would lead him to advising military commanders in Iraq and Afghanistan as a member of the U.S. Army Judge Advocate General’s Corps. Thomas, now a contracts administrator with the P-8 program in Seattle, said his father served in the Army during World War II and then in the Navy Medical Corps. “He had

Frontiers November 2014 31 always encouraged me, saying for a professional it was a great route to go and a totally different atmosphere, Tony Tumminello which it is,” Thomas said. PHOTO: BOB FERGUSON/BOEING So, at age 27, Thomas applied for and was accepted into the Judge Advocate General’s (JAG) Corps. In his first year, he worked in a legal clinic for military members, where he helped them deal with everyday legal issues. He also served as a military prosecutor and as the chief of claims for U.S. Forces in Iraq, where he would decide on restitution for claims of incidental damage done by the military during the war there. During the last two of his five years of active-duty service, Thomas was assigned to accompany the 2nd Battalion, 3rd Special Forces Group (Airborne) in Afghanistan. As a legal adviser, Thomas wasn’t sure how he would be accepted by these elite warfighters. “The most pleasant surprise to me in that special operations community was that I was sought out by the commanders to give input on a wide range of combat decisions,” Thomas said. Even when split-second decisions were needed, mission leaders wanted to make sure they were following international laws of war and fighting honorably, he said. Thomas ended his active duty in June of this year, and started the next month at Boeing, which interviewed him via a teleconference while he was on deployment in Afghanistan. Thomas said he’s proud of his service to his country, and it helps him do his job today. “It gives me a background and a reference so that when I’m dealing with the government’s auditing agency, I know where they’re coming from,” he said. Forty years before Thomas decided to serve, Steve DeSantis made the same decision. He enlisted in the U.S. Marine Corps in 1968, an unusual choice during the Vietnam conflict. But he considered it his duty—joining the military was the continuation of a family tradition and part of his conviction to help his Steve DeSantis country. His father landed on the shores PHOTO: FRED TROILO/BOEING of Normandy during World War II and

32 Frontiers November 2014 fought in Europe the rest of the war. Nearly all of his uncles fought in either World War II or Korea. “So I grew up in a family that believed that freedom is not free. I believed then and now that there is no greater honor than to serve in our military to protect our way of life,” said DeSantis, a manager in Support and Test Equipment Design at the Boeing site near Philadelphia. Because of his passion for aviation, DeSantis used his four-year enlistment to train and serve as an avionics technician. During that time, he spent 14 months in Vietnam. “Although the separation from my family and the living conditions were difficult,” he said, “I never questioned why I was there or if these people needed our help.” After his discharge from the Marines, DeSantis pursued a degree in electrical engineering while also supporting the U.S. Air Force’s Air Defense Command within the federal civil service. Having recently marked his 35th anniversary with Boeing, DeSantis said he’s honored to still support the U.S. military in what he does. “My position is not only rewarding by allowing me to play a role in aerospace, but it also uses my experience to give something back to the warfighter in the quality of the products Boeing delivers,” DeSantis said, mentioning that he thinks of the past and present aircraft and their roles in history-changing events every time he looks at his collection of Boeing aircraft models. His stories from his tour of Vietnam include memories of A-4 Skyhawks, F-4 Phantom fighters and even the DC-3, he said. “Each aircraft teems with untold numbers of stories of warfighters using these aircraft to defend our nation, as well as the armies of engineers and manufacturing people who dedicated their lives to build these machines, which means something to me. It makes me take pride not only in my nation but also in The Boeing Company.” Joni Bretthauer also served in the Marine Corps. Military service Joni Bretthauer gave her direction for her life and PHOTO: GAIL HANUSA/BOEING career, she said. Bretthauer, an Information Security analyst with

Frontiers November 2014 33 Boeing Defense, Space & Security, just one or two others,” Bretthauer said. thought we made a cute couple,” said admits she had no idea what she In 1981, Bretthauer found herself Bretthauer, who lives in Mukilteo, Wash. wanted to do upon graduating from assigned for three months to Marine “Because of this, we were asked to pose high school. After working in a Air Group 42 at Whidbey Naval Air for a Marine Corps recruiting flier that U.S. Marines recruiting office in 1978, Station in Washington state. While was handed out at schools and other she joined the Marines—without telling the corporal administrative clerk events on Whidbey Island.” her parents. Even though her father toured the air station’s facilities, she The two married in the summer was an Air Force veteran, her parents was introduced to a fellow Marine of 1982, and just marked their 32nd weren’t excited their only daughter had who worked in classified materials. anniversary. Meanwhile, Bretthauer enlisted. To be sure, women were not After learning more about him, has worked at Boeing for 28 years. She nearly as common in the Marines, or they went out for lunch and dinner said her interest in IT started during the U.S. military in general, at the time. almost every day. her six years in the Marines. While her “Everywhere I served, I was either “At this time, I was the only female parents had misgivings, she credits her the only female Marine or there were Marine attached to the unit, and everyone military service for giving her direction and a full appreciation for the country in which she lives. Tony Tumminello entered active service near the end of the Vietnam conflict. In his own words, he describes his military service as “not the kind of heroic, adventurous experience most folks think of.” He served four years as a captain in the U.S. Air Force at Hanscom Air Force Base in Massachusetts, which hosted no aircraft at the time. “Yet it had a profound effect on the rest of my life,” Tumminello said. “During my time in service, I personally observed the dedication that my fellow airmen and officers brought to their assignments and the pride they took in what we were doing for our country.” Tumminello was there as a military lawyer in the JAG Corps, which he joined after graduating from law school. He was assigned to the major procurement base, where he learned about military contracting. That, he

John White PHOTO: BOB FERGUSON/BOEING

34 Frontiers November 2014 Trevor McDougall PHOTO: BOB FERGUSON/BOEING

said, steered him into the aerospace minutes,” White said. “Sometimes I that the demanding institution taught field instead of private law firms. would race to the engine room to find him how to prioritize and accomplish Now, years later, Tumminello said he water pouring through the holes and tasks quickly. is happy to see how the United States sinking the ship.” After his graduation, the newly honors and respects its warfighters, That type of work taught him how commissioned first lieutenant spent something he didn’t see during his to trust his colleagues, he said. And more than a decade as tactical military years. There is no doubt his in between patrol missions, the ship’s coordinator and air navigator aboard military experience set the direction team would stop in places like Costa Canada’s anti-submarine aircraft. for the rest of his life, he said. Rica and Panama, where they would do Those flights, in coordination with “I believe that as much as our volunteer work, set up soccer games other NATO allies, often lasted 18 to service members give and do for for young people, and perform other 20 hours and involved flying only a America, their time in service will goodwill duties. White, who went to couple hundred feet over the ocean. serve them well in their future lives,” the Coast Guard Damage Controlman “There’s a real camaraderie within the said Tumminello, now senior counsel School, later was stationed with an military, especially when you’re flying at the Boeing Mesa, Ariz., site. “The industrial support unit, where he added for hours with a crew over the ocean. discipline, pride and ability to adapt to his technical knowledge. That’s your family,” he said. “The to the new places and people they Upon leaving the Coast Guard military ingrained in me a sense of experience in the military will stay five years ago, White followed a honor, duty, hard work and dedication with them, and they will be the friend’s recommendation and applied to my co-workers that has served me better for it.” at Boeing. He now is in Production well in my transition to civilian life.” John White grew up in St. Louis, Control, supporting the F-18 and F-15 Since leaving the RCAF, McDougall well away from any ocean, but he programs, the C-17 program, and has worked extensively in the ended up patrolling the coastlines of Phantom Works. aerospace sector and now works North and South America while serving “It was an easy transition, and I was in Quality Assurance for Boeing in the U.S. Coast Guard for six years. overwhelmed with how much Boeing Commercial Airplanes’ site in Following in the footsteps of their honors veterans. I was surprised Winnipeg, Manitoba, the same city father, White and two of his brothers at how many vets there are in the he trained in years ago. Echoing other joined the Coast Guard and all ended company,” he said. veterans at Boeing, McDougall said up based in Alameda, Calif. During Trevor McDougall spent much of he’s proud of his service, but he also his half-dozen years of service, White the Cold War years of the 1970s and values it for what it taught him about was part of a crew on a 378-foot-long ’80s in the air, keeping a wary eye out for honor and duty. (115-meter) ship that chased illegal Soviet submarines. He served 20 years “To me, honor and duty means drug smugglers. in the Royal Canadian Air Force, having self-pride in the work you do,” “We would board high-speed drug including five years of studies at the McDougall said. “It means going boats in the middle of the night, trying country’s Royal Military College. beyond what you need to do.” n to keep them from opening specially “I was immersed in an atmosphere [email protected] made valves that could sink the ship typified by the college motto ‘Truth, along with all of the cargo within Duty, Valour,’ ” McDougall said, adding

Frontiers November 2014 35 36 Frontiers November 2014 P-8A Poseidon has become a model for military acquisition—and future Boeing jetliner derivatives By Eric Fetters-Walp

he P-8A Poseidon maritime patrol Air Base in Okinawa, completing the aircraft revolutionized the way aircraft’s first deployment. T Boeing designs and assembles That Navy squadron, VP-16, used military aircraft based on commercial the aircraft’s intelligence, surveillance airplanes well before the first production and reconnaissance capabilities model was delivered in 2012. conduct anti-submarine and anti- Now, with more than two dozen surface warfare patrols. P-8s delivered to the U.S. and Indian “From the very beginning of navies, the anti-submarine and anti- deployment, the P-8A far exceeded surface warfare aircraft is proving any expectation that we had,” said itself in service. Since the U.S. Navy Cmdr. Daniel Papp, VP-16 squadron formally introduced it into service commanding officer. “We could not be late last year, the P-8 has taken happier with the P-8A’s performance. part in military exercises around We got more out of the capability, and the globe, joined in the international search for missing Malaysia Airlines jetliner MH 370 and been deployed PHOTOS: (Left) A P-8 fuselage moves through to patrol the Pacific Ocean. In July, final assembly in Renton, Wash. (Right) the U.S. Navy’s first operational Hector Serrano, a Commercial Airplanes P-8A Poseidon squadron returned electrician, mates connectors for mission to Jacksonville, Fla., from Kadena systems on an aircraft. BOB FERGUSON/BOEING

Frontiers November 2014 37 PHOTOS: (Clockwise from top left) A P-8 undergoes final assembly in the Renton, Wash., factory; electrician Ben Cervantes installs wires on the flight deck of an airplane in final assembly; Christal Nesby installs cooling air ducts in the mission systems installation facility in Seattle. BOB FERGUSON/BOEING

38 Frontiers November 2014 “The P-8A far exceeded any expectation that we had.” —Cmdr. Daniel Papp, VP-16 squadron commanding officer

Frontiers November 2014 39 P-8 AT A GLANCE

LENGTH 129.5 feet 39.5 meters

WINGSPAN 123.6 feet 37.6 m ete r s

WEAPONS UNDER More than 22,000 pounds WING AND IN BOMB BAY (10,000 kilograms) including Harpoon anti-ship missiles, torpedoes and depth charges

SPEED 490 knots 564 mph, or 790 kilometers per hour

RANGE More than 1,200 nautical miles 1,380 miles, or 2,200 kilometers

CREW Nine

40 Frontiers November 2014 we did more on station with this propeller-driven P-3 Orion, which aircraft than I have seen in my entire began service with the U.S. Navy career. It’s a great aircraft.” more than 50 years ago. Boeing is on Meanwhile, the P-8 program has contract to build and support 53 P-8A achieved every major milestone to date aircraft to the U.S. Navy, which plans and, according to the U.S. Navy, saved to purchase 117 of the aircraft. the government $2.1 billion compared The program changed the way with the initial cost projections. military derivatives of commercial James Detwiler, the P-8 program’s airplanes are produced by Boeing by Business Development director with adopting an in-line production system. Boeing Defense, Space & Security, Instead of completely modifying the said the U.S. Navy has shared 737 fuselage after it comes out of the overwhelmingly positive feedback factory, P-8 modifications are built into about the aircraft’s performance. the fuselage at Spirit AeroSystems in “The crews laud the speed, Wichita, Kan., before assembly on the endurance, handling comfort and Renton, Wash., production line. reliability of the 737-based platform,” That novel approach helped the Detwiler said. “In the case of the program deliver under budget, and search for MH 370, the U.S. Navy it has become a model acquisition chose to deploy a second P-8A in the program for the U.S. Department search, due to the fact that the P-8A of Defense, as well as a model for was achieving an additional two-plus future commercial derivative programs hours of search time over the other airborne platforms—which is critical for long-range search and rescue.” PHOTO: A P-8A Poseidon receives its gray Based on the Next-Generation U.S. Navy colors in a paint hangar at 737-800, the P-8 replaces the Renton, Wash. BOB FERGUSON/BOEING

Frontiers November 2014 41 42 Frontiers November 2014 to the production and installation lines are likely, as the P-8 program is “just getting up to speed,” said Detwiler, who added that more customers for the aircraft are coming. “We will ramp up from Low-Rate Initial Production to Full-Rate Production over the next couple of years. Multiple new international customers will join the worldwide fleet, with both Foreign Military Sales and additional direct sales likely,” he said. India ordered its first eight P-8s in 2009. Australia, which has been a development partner on the program since that time, has received government approval to purchase eight P-8s, with within Boeing, including the new an option for four more. Other nations KC-46 tanker, Detwiler said. Even so, also are considering the P-8. Detwiler there have been improvements since said interest has risen since the the program launched, said Bill Hull, a U.S. Navy’s deployment of the first P-8 manufacturing representative with Poseidon squadron. The aircraft also Commercial Airplanes in Renton. performed in the air and was on display “Tooling has greatly been improved, at this year’s Farnborough International as has the build and sequencing Airshow in the United Kingdom. process,” Hull said. “The build is getting “We think there’s a pretty significant better every day. We are getting more international market for the P-8, up to stable, better quality and more efficient.” 75 aircraft overall,” said Rick Heerdt, The same can be said for the vice president and program manager Defense, Space & Security team that for the P-8 program. “The program’s installs the airplane’s sophisticated got a bright future. This aircraft’s going surveillance and detection systems to be around for 30, 40 years.” at a Boeing Field facility in Seattle, Boeing employees who put together said Tony Temeyosa, a modification the P-8 and its systems don’t need to mechanic at the facility. He worked be told of the aircraft’s performance and on the first P-8 during his early expected longevity. They increasingly days on the program. hear about that when U.S. and Indian “From that to what we have now, Navy officials visit the P-8 production there’s a big difference. It’s definitely and installation facilities, Temeyosa streamlining,” Temeyosa said. said. “They’ll stop and tell us how Stacy Vosburg, a P-8 technician great the plane is. It’s really cool to in Seattle, said a small team worked hear their reactions,” he said. from start to finish on the systems Vosburg has been to Naval Air installations on the first Poseidons. Now, Station Jacksonville to perform in-field with a steady stream of aircraft, the modifications and other work for the installation line works more like a normal first P-8 squadron. So she has heard production line. Along the way, ideas from the facility’s employee involvement teams and others have improved the PHOTOS: (Clockwise from far left) In Seattle, installation process, she said. Hermon De Leon installs release units in the The result of improved production P-8 weapons bay; Tonia Swenson conducts a functional test at the Boeing Defense, efficiency isn’t trivial. It has resulted Space & Security mission systems installation in a nearly 30 percent reduction in the and checkout facility; Richard Harrington, per-aircraft cost since the first model left, and Cosme Beltran perform mission was assembled. More improvements console checks. BOB FERGUSON/BOEING

Frontiers November 2014 43 44 Frontiers November 2014 from the new aircraft’s operators directly and seen how great a leap forward the P-8 is from the P-3. “It’s amazing to see what they’re replacing. This plane has many more options and capabilities available as far as mission systems,” Vosburg said. Hull worked on the 737’s commercial production line before transitioning to the P-8 line in Renton. He said he always felt a responsibility to build the best airplane possible for the airline customers, but building the P-8 for the military is different. “It gives me a sense of pride to work on this program, knowing the men and women who protect freedom will be enjoying the capabilities and the comfort that the P-8A Poseidon offers,” Hull said. “I feel I am working for the entire nation, knowing that this aircraft may very well someday protect our waterways.” n [email protected]

PHOTOS: (Left) A U.S. Navy P-8A Poseidon over the Washinton state coast earlier this year. LEO DEJILLAS/BOEING From their workstations on board a P-8A, crew members assigned to Patrol Squadron (VP) 16 assist in search operations in the India Ocean in March for missing Malaysia Airlines flight MH 370. U.S. NAVY

Frontiers November 2014 45 BUILDING A BETTER BOEING Blake Emery Director of differentiation strategy, Boeing Commercial Airplanes PHOTO: MARIAN LOCKHART/BOEING Welcome aboard! For Boeing’s cabin design guru, it has always been about improving the passenger experience and the joys of flight By Dan Raley

This is an occasional feature about Boeing jetliner interiors, for being a cutting- renovated Customer Experience employees and the work they do that helps edge innovator, for taking chances. Center in Renton, Wash. One minute the company be more successful. Often perched between two armrests, he’s seated, drawing curving lines on he studiously mulls his surroundings a writer’s notepad to illustrate a point; lake Emery slides into a while coming up with countless ways the next, he’s bounding up the aisle 787 premium seat and gets to improve them. to offer more tangible examples, with Bcomfortable. Dressed smartly “I think to be an innovator, you passion and excitement in his voice. in a suit and tie, he could pass for have to sort of think and see the Emery was a key member of a a business traveler flying off to an world differently from others,” said team responsible for bringing bigger important meeting or convention. Jerry Allyne, Boeing vice president cabin windows to the 787, for the Yet Emery doesn’t stow any carry-on for Planning and Analysis. “Blake has optional spacious foyer and archway luggage, fasten a seat belt or care to a very distinctive sense of style. He in the same airplane effectively used look out the window. By simply sitting appears to understand where markets as a visual welcome mat for boarding down, he’s arrived at his destination. may be going, and by markets, I mean passengers, and for the Boeing Sky Emery is Boeing’s cabin design things or attributes customers would Interior first introduced on the 737. expert. Officially recognized as the value that others don’t see yet. He’s These innovations provide a more director of differentiation strategy for the over-the-horizon guy.” pleasurable overall flying experience, Boeing Commercial Airplanes, he’s On this day, the trim, personable and have been lauded by the public widely credited with bringing about Emery holds court in a 787 Dreamliner and industry analysts. radical change to the latest commercial mock-up tucked away inside the newly Yet it’s a process that never

Frontiers November 2014 47 ends. With the launch of the 737 MAX and 777X, Emery now feels the need to top what the team did with its first set of unique cabin upgrades. Careful not to give away any trade secrets, he says larger passenger windows, windows in unexpected places and even more advanced cabin lighting are among the possibilities for future jets. This constant demand for innovation is not lost on him. “I was there when the airlines said, ‘Boeing, with this 787, you really raised the bar, you really made things better for the passenger experience—now do it again,’ ” Emery recalled. “I took it as a real compliment to Boeing. It’s kind of like saying, ‘You can do it; we know you can do it.’ But it’s a challenge.” Trying out something new has never been a daunting task for this Northwest native, the son of a boat builder who was born and raised in Renton, not far from his job, in a neighborhood filled with Boeing people. His rampant curiosity and need to experiment have been long-running traits. Emery is a martial arts devotee, proficient in Taijiquan; he trains with a master and teaches a weekly class, and he uses the spiritual discipline to guide him in his other pursuits. He’s a singer and a guitar player. A natural entertainer, he once cut a music compact disc with a fellow Boeing executive. He’s a serious car enthusiast, finding a hobby that has enabled him to meet some of the world’s leading auto designers and share in ideas that would work in

48 Frontiers November 2014 aviation—for example, the instrument position: director of differentiation Peruvian newspaper likened him to panel look and feel in the 787 flight strategy. Emery nominated himself. the chocolate-minded Willy Wonka. deck has elements from a car design. “I was so interested in it and wanted The Chinese version of Elle magazine And he has a professional background to do it so badly, I stood up in a meeting called him Gandalf, referencing in psychology, a field of interest with the leadership team and said, The Hobbit. Even a Boeing video that first brought him to Boeing as a ‘If I was the director of differentiation lightheartedly described Emery as teacher focused on work relationships strategy, these are the kinds of things a seat specialist, seat scientist and and corresponding research. I’d be doing, and until someone tells seat guru all in one, outfitting him “An important aspect of martial me different, that’s what I’m going to first in a lab jacket and then a scarf. arts is opening the mind to learning,” be doing,’ ” Emery said. “I stood up With everything he does, Emery’s said John Barratt, CEO of Teague, and basically gave myself the job.” mission has always been this: The the Seattle-based company that has Emery assumed his new role psychologist in him wants to hear what partnered with Boeing on every one of immediately, though it took nearly a others have to say and improve their its jetliner cabins starting with the 707. year to become official. He began work relationships. That could involve two “Blake is a lifelong learner; his appetite on the interior and exterior look of the individuals, two groups of people, a for knowledge is part of what makes high-speed Sonic Cruiser, charged group and a company, or even someone him great at what he does.” with bringing engineers and designers and an airline seat. He also wants to Originally hired by Boeing in the together in the creative process, until return people to a golden aviation age, early 1980s to teach interpersonal that project was replaced by the 787. where everything was once so new and management skills, Emery showed Change remained high-priority, even a moment of discovery. And, if he’s done people how to be better listeners, with the shift in airplane direction. his job well, there will be momentary business writers and public speakers. As Without traditional training, Emery angst along the way. his job morphed in different directions, learned design concepts on the fly. He “I want people to be a little bit sad and Boeing made it a priority to find was not shy about offering suggestions, when the flight is over and they have ways to be markedly different in an his ideas coming rapid-fire. He has to get off the airplane.” n increasingly competitive marketplace, been awarded 20 U.S. patents largely [email protected] Emery was asked in 1999 to lead a team for seat, interior and exterior design. that would travel to several countries “Sometimes you run into guys like and ask people what they wanted in him who are so far out there they have PHOTOS: (Far left) An innovative cabin an airliner, specifically cabin comfort. a hard time bridging back to reality, design and lighting help provide a sense From this research project, the and Blake’s not that guy,” Allyne said. of spaciousness, and the sky above, team created a campaign called “He’s able to bridge and think and inside a Boeing Business Jet 787. BOB “airplanes for people,” which was meant bring it back.” FERGUSON/BOEING. (Above, right) A to personalize the flying experience for With the success of the new 737 Boeing Sky Interior. BOEING everyone, including crew, mechanics interiors for the 787, 737 and 747-8, and passengers. Emery was fascinated Emery has become a well-known GRAPHIC: (Above, left) The futuristic Sonic Cruiser, shown in an illustration, by the idea of implementing notable creative face for Boeing, drawing launched interior concepts that later change for Boeing. His team international attention and leading were used for the 787 Dreamliner and recommended the creation of a new to some interesting comparisons. A the Boeing 737 Sky Interior. BOEING

Frontiers November 2014 49 CUSTOMER PROFILE Global reach Emirates is one of the world’s leading airlines, and a major Boeing customer and partner By Bill Seil

t was a small, upstart airline with big ideas. On Oct. 25, 1985, the newly Iformed airline in the United Arab Emirates began passenger service from Dubai with only two airplanes, one a Boeing 737. The airline’s first commercial flight, using the other airplane, an Airbus A300, flew from Dubai to Karachi. Both jets had been “wet leased” from Pakistan International Airlines, meaning they were piloted and maintained by PIA personnel. During its first season, the new airline flew to only four destinations: Bombay, Delhi, Karachi and Kuwait. in operation, and on order, than any government of Dubai, made the strategic From those humble beginnings, other airline. The double-deck A380 decision to invest in the world’s largest Emirates has grown into the world’s is the world’s biggest passenger jet. fleet of 777s and A380s to serve millions biggest international carrier and Emirates has 53 in service, with of passengers who pass through Dubai, one of the world’s most innovative 87 more on order. It also operates with many staying for a time to enjoy a long-distance airlines—and one of 34 other Airbus airplanes. dazzling array of tourist attractions that Boeing’s most important Commercial In part, the airline’s rapid growth has have been developed over the years. Airplanes customers and partners. been driven by the geographic location “It’s truly a partnership between Emirates operates more Boeing of Dubai. From Dubai, Emirates has Emirates, the airport and all the adjoining 777 jetliners than any other airline. It the potential to reach 80 percent of infrastructure to bring success to Dubai,” recently ordered 150 777X jets that the world’s population, nonstop, within said Marty Bentrott, Boeing Commercial Boeing is developing to succeed eight hours’ flying time. Airplanes’ vice president for sales in the the 777. But Emirates is also a major To take advantage of that hub and Middle East, Russia and Central Asia. Airbus customer. It has more A380s its growth, Emirates, owned by the “It’s a fairly unique approach, different

50 Frontiers November 2014 be further improved, Bentrott noted. “There’s no question about it; Emirates has been integral in contributing to the development of the 777X,” Bentrott said. “As a result, the airplane is going to deliver more value—not just to Emirates, but to the marketplace as a whole.” While Emirates’ collaboration on the 777X was more extensive, it also was involved in design features of the 777-300ER. Currently, Emirates has 142 777 jet liners in service, and 202 on order. It also operates two 747-400ER freighter jumbo jets. In addition, Bentrott sees Emirates as a potential customer for the 787 Dreamliner. Bentrott noted that Emirates has focused on widebody airplanes since the single-aisle market 777-200 in 1996. As the airline moved is served by Dubai-based flydubai, a to extend its global reach, Emirates low-cost carrier. However, Emirates expanded its fleet with different 777 does use widebody airplanes to models. In 2011, Emirates announced service short-haul, high-volume routes. an order for 50 777-300ERs (Extended Bentrott attributes a large share Range) which, at that time, was Boeing’s of Emirates’ success to its president, largest commercial airplane order from other airline hubs around the world,” Sir Tim Clark, a citizen of the United by dollar value. Bentrott said. “There, it’s all integrated— Kingdom, who has worked in the That order was surpassed in July an integrated economic machine.” Middle East’s airline industry for many of this year when Emirates ordered the The airline carried 44.5 million years. He also has been a catalyst, 777X. The order became part of the passengers last year, a 13 percent pioneering the global use of the 777 largest product launch in commercial increase from the previous period. in multiple ultra-long-haul routes. aviation history. Current growth levels project Emirates “Sir Tim is a fabulous visionary For several years, Emirates has will carry about 93 million passengers for the industry, and certainly for in the year ending March 2020. played a significant role in planning the Bentrott said the economics and features and performance capabilities long-range capabilities of the 777 have of the 777X. The airline’s many years PHOTO: A Boeing 777-300ER (Extended Range) long played an important role in the flying a large fleet of 777s has given in Emirates livery takes off at Dubai International success of Emirates’ business strategy. it a wide-ranging knowledge of the Airport earlier this year. Emirates is based in Emirates took delivery of its first airplane’s performance and how it can Dubai, United Arab Emirates. SHUTTERSTOCK

Frontiers November 2014 51 Emirates,” Bentrott said. “He’s provide the ultra-long-range service constantly looking out into the future, needed to serve a global market in non trying to determine the efficiency gains stop fashion. The arrival of jetliners such that will be needed to continually as the 777-200LR (Longer Range) and improve the economic performance of the 777-300ER began to change all that. his business. He’s constantly looking “The 777 was a game changer,” at what type of passenger environment Adamson said. “Soon, Emirates was future air travelers will want to see.” able to fly from Dubai to virtually all Clark said Emirates’ fleet strategy points in the world nonstop.” has focused on widebody aircraft Dubai’s connectivity contributed to its that are fuel-efficient and capable of ability to attract foreign investment and missions ranging from quick-turnaround fuel infrastructure development, which regional flights in a desert climate to included a big modern airport, first-class 17-hour routes over the North Pole. hotels, mammoth shopping malls and “Emirates has been involved in major tourist attractions. In addition the 777 program since 1996, and to tourists, Dubai worked to attract we’ve always had a constructive and meetings, conferences and exhibitions consultative partnership with the Boeing and made it easier for business travelers team,” Clark said. “For the 777X, we to spend extra time in the area. have been involved at every stage, from Adamson said the mix of 777s and the airframe and wings to engines and A380s works well for Emirates. While the cabin design. Our order for 150 of these 777 doesn’t carry as many passengers aircraft gives a fair indication of our as the A380, it is a very efficient airplane. satisfaction with the resulting product.” Emirates often uses the A380 to serve Clark noted that Emirates, in addition routes with heavy traffic—thus limiting to being the largest 777 operator in the the number of individual flights that are world, is the only airline to fly all 777 needed and reducing airport congestion. variants. The 777-300ER makes up the Bentrott said Emirates also attracts largest part of its fleet by far. passengers by creating a positive flying “As an airline with a global route and experience—from first class to coach. network that spans six continents, we “They have high-quality meal and need efficiency, reliability and flexibility beverage services, and there’s a terrific for our fleet,” Clark said. “The 777-300ER selection of on-board entertainment,” ticks all of those boxes for us.” Bentrott said. Scott Adamson, Commercial And Emirates flight attendants are Airplanes director of Marketing for the focused on making sure the trip is Middle East, said Dubai has long had an enjoyable experience, he added. a tradition of being a crossroads of The on-board staff is made up of trade and transportation, even before people from multiple cultures. That the advent of commercial aviation. means there’s a good chance most As the commercial aviation industry passengers can communicate with a grew, Dubai saw it as a way to bring in flight attendant in their own language. business people and tourists. “Emirates is an amazing airline and “At that time, there was no Emirates a fabulous partner for Boeing,” Bentrott and Dubai was not an aviation hub,” said. “Given the quality of their product, Adamson said. “There was no major there’s no doubt in my mind that they’re tourism. It was a fairly quiet community.” going to continue to grow and expand When Emirates was started, the their network. We’re looking forward to airline was seen as an opportunity to continuing this important relationship attract commerce from India, Europe for years to come.” n and Southeast Asia. Adamson said [email protected] there was no expectation that Dubai would become the great hub it is today. It was well-positioned, but there were no commercial airplanes that could

52 Frontiers November 2014 GRAPHIC: (Top left) An artist’s concept depicts a Boeing 777X forward fuselage and wing. Emirates has ordered 150 777X jets. BOEING

PHOTOS: (Top right) A Boeing 777 in Emirates livery is parked nose to nose with an Emirates SkyCargo 777 Freighter. GAIL HANUSA/BOEING (Below) A view of a Boeing 777 and one of its General Electric engines, at Dubai International Airport. SHUTTERSTOCK

Frontiers November 2014 53 MILESTONES

NUMBER OF Service Awards: EMPLOYEES: Boeing recognizes the following employees in November for their years of service.

55 years Patricia Brusso William Hlavacek Robert Reichle Frank Lennert Mark Button Barry Hollander Donna Ridout Rosa Caro Sun Hong Ronald Robinson 001 50 years Jean Chamberlin William Hook Michael Rootz 55 YEARS John Davis Annemieke James Hoskins Donald Roy William Prothero Chorlton-Vos Terrance Hostak Dianne Russell Roderick Clark James Houle Richard Russo 45 years Michael Conaway James Howie Bart Ryan Steven Moore Ronald Conradi Paul Hubenet Richard Savage Latifah Crawford Richard Husom Scott Schroer

David Rasch Rosita Scoones Patricia Cathlene Jacobson James Seese 002 Cronin-Nankee Karen Johnson Julie Shafer 50 YEARS 40 years Steven Culp Peter Johnson Gary Shamp Craig Armstrong Randy De La O Sharon Jorgensen John Shields Melvyn Block John Dechaene Renee Joy Paul Shirron Gregg Dillard Raymond Del Toro Corey Kartes Alpha Smith Kathleen Glynn Graziella Di Gennaro Susan Kelley Theodore Soriano Bruce Heather Eduardo Digon Toufic Khaouly Wichai Sorod Ilene Horton William Dobiash Jerry Kiltz James Stack Susan Drumm John Kivitz Timothy Stensen 003 Richard Iverson Craig Jacobsen Frank Eckelmann Susan Klingberg Patrick Stotts 45 YEARS Susan Learned John Ellmore Rifat Kocal Renee Stueber Rodger Liggins Elena Enano Samara Lau Scott Summervill Benjamin Matuliewich Ritta Eng Raymond Laukat Norman Sutherland Anna Moen Matthew Fanegan Diane Linthicum Shunsuke Takano Edward Rudolph Christopher Farmer Steven Low Gregory Terry John Russell Robert Farnan Daniel Lucas Raymond Thesenvitz

Luis Salinas Mark Felling Margarita Marquez William Trueman 021 Mohammed Sheikh James Fong Daniel Martin Cynthia Tullis Nancy Thompson- Terry Fox Michael Mayes Clara Ulibarri 40 YEARS Culberson Michael Frazier Michael Mc Crea Susan Valencia Gary Thorsteinson Kathleen Frederick Christina McWade Ralph Van Dyk Fred Tucker Scott Freeman Thomas Minniear Sharon Volk Peter White Steven Fritts Tina Mireles Theresa Vollan Leslie Yoshimoto William Gannon James Mitchell Gates Von Briesen Gary Grandidier Joseph Mooney Dennis Wallace

35 years Julie Grant-Meyer Therese Morehead David Washington 174 Joseph Aernie Walter Greer Kelly Murphy Kathleen Watts 35 YEARS Marie Allen Carolyn Grimes Paul Myer Reginia Webb David Armstrong Randall Groves Debra Nelson Paul Wehrle Patrick Baker Steven Gulardo Philip Nguyen Carl Weien Douglas Baldwin David Guy Richard Nurell Klair Wilks-Lowrey Paul Barco Steve Hall Francis O’Hara Michael Williams Earl Bartley Phillip Halverson Paul Pasquier David Wilson Phillip Beal Ronald Halvorsen Earl Patterson Richard Wilson 277 James Berg David Hans Donald Phillips Donald Wilt Billy Berryhill Kim Hansen Barbara Pohle Kathryn Wood 30 YEARS Robert Betenson Michelle Hansen Larry Poston Oktay Yesil Jeffrey Bianchi Benjamin Hargrave David Pressley Cindy Bingham Sandra Harleman Pamela Prince 30 years Freddie Blueitt Felix Hart Kim Puglisi Kathleen Abts David Bolser Roger Hayden Robin Raymond Lynnette Ackert Jon Bonime Roger Hesse Helen Raysbrook James Adams Madonna Branin Gene Hicks Douglas Reed Lori Adams 333 Nancy Brasfield Kevin Himka William Reese Mary Aguilar 25 YEARS

54 Frontiers November 2014 IN FOCUS Fire in the sky A Greek Army Aviation AH-64D Apache Longbow helicopter launches decoy flares during a flight demonstration at the Athens Flying Week air show, held near the Greek capital in late September. The flares are a countermeasure to divert heat-seeking anti-aircraft missiles. Boeing employees build the Apache in Mesa, Ariz. PHOTO: GETTY IMAGES

58 Frontiers November 2014 Frontiers November 2014 59 BACK TO SPACE, THE AMERICAN WAY. 11.125 in. Bleed 11.125 in. 10.875 in. Trim 10.875 in.

Boeing’s Commercial Crew Transportation System will provide NASA with safe, reliable crew and cargo transportation

to the International Space Station. The CST-100 is an American spacecraft that will launch from American soil. Boeing 10.375 in. Live 10.375 in. is proud to partner with NASA in restoring a U.S. capability critical to a robust exploration program.

60 Frontiers November 2014

7.5 in. Live 8 in. Trim

8.75 in. Bleed

Job Number: BOEG_BDS_CST_3170M_C_R1 Approved Client: Boeing Product: Boeing Defense Space & Security Date/Initials Date: 9/11/14 GCD: P. Serchuk File Name: BOEG_BDS_CST_3170M_C_R1 Creative Director: P. Serchuk Output Printed at: 100% Art Director: P. de Koninck Fonts: Helvetica Neue 65 Copy Writer: P. Serchuk Media: Frontiers Magazine Print Producer: Account Executive: D. McAuliffe 3C Space/Color: Page — 4 Color — Bleed 50K Client: Boeing 50C Live: 7.5 in. x 10.375 in. 4C 41M Proof Reader: 41Y Trim: 8 in. x 10.875 in. Legal: Bleed: 8.75 in. x 11.125 in. Trafﬁc Manager: Patty Lee Gutter: 0 25 50 75 100 Digital Artist: Production Artist: J. Levine Art Buyer: Retoucher: Vendor: Garvey Group

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