BOS magazine Provided by: MannyBernstein

Eden Bookmakers Austin Carney TVC Bookmakers' Trade Fair CONTENTS ISSUE 211

Page 2-3 A WORD - OR SEVERAL - OF THANKS Editors Comments BOS Magazine is back. clear to us that the Now, here we are. And Page 4-5 It’s been nine months only way we could we would like very Eden Bookmakers & New TV since the final print continue as the voice much to state our Channel edition, the Novem- of the independent appreciation for the Page 6-7 ber/December 2015 bookmaker would be support of BOS issue, went out, 34 find someone with the Magazine from Don Austin Carney years after its debut. financial backing and Noble/Manny Bern- Page 8-9 Due to the rising costs technological stein, particularly Rich- John Bickell, Winning Post of printing and post- knowhow we didn’t ard Noble and & SIS Leadership age, the idea had been possess. Tony Nicholls, along to relaunch as a purely In early July, my with Adam Williams Page 10 online publication husband Chris and I for his IT expertise. Moore’s Ascot Masterclass & sometime in the were invited to Market We’re not exagger- SIS in Sri Lanka spring. Some minor Rasen racecourse for ating when we say we setbacks and what Page 11-33 the annual meeting truly couldn’t have might be termed in sponsored by Don done it without you. Trade Fair Advertisers modern Noble Bookmakers. We (and various articles) parlance as ‘logistical The subject of the fu- couldn’t. Thank you. challenges’ meant a Page 20-24 ture of BOS came up in launch date kept casual conversation, Trade Fair Catalogue getting delayed. which led to a pro- MARY PITT Page 34-36 We couldn’t take it on posal, followed by a Editor The Strange Case of the by ourselves. It was plan. Secret Office Page 36-37 Gambling Commission News Page 38-39 Betting Shop Manager of the Year & Chris Pitt Book Review Page 40-41 SP Racing & Betway Sponsorship

Richard Noble and Tony Nicholls on Don Noble Race Day at Market Rasen http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 2 EDITOR’S COMMENTS

WE’RE BACK. There’s been a lot should be emphasised whenever ers opt to completely get rid of going on in our absence. In August the subject of betting shops in a racing in their shops? Doubtful. it was reported in the Racing Post particular locality comes up, along But scale down or deemphasise that Boylesports are interested in with cultivating good relationships coverage? Maybe. purchasing all 360 (or thereabouts) between local councils and locally BETFRED’S EXCLUSIVITY to shops likely to be sold off as a con- owned and operated betting run the tote ends on July 12, 2018. dition of the Ladbrokes – Corals shops. From then, anyone can set up a merger. The Competition and Mar- APRIL 1, 2017 still appears to be pool betting operation with per- kets Authority approved the mer- the target date for the levy re- mission from the Gambling Com- ger subject to around 350 to 400 placement and/or reform, but mission. That date will be here be- shops being unloaded first. Boyles- there seems to be a decided lack fore you know it, and racing is al- ports has stated their intention to of activity on that front. ready exploring its options as re- buy all the available shops. Even if a levy replacement gards operating its own tote ser- Wouldn’t it be better if at spells the end of the BHA’s Author- vice. The idea of a racing operated least some of those shops were ised Betting Partner policy, the tote has already been proposed, offered to small independent ramifications are still likely to re- with betting shops and online chains or individual operators? verberate for some time. Book- bookmakers seen as key players in This very idea was suggested by makers are turning to other sports, providing the distribution. Exotic Star Sports supremo Ben Keith in such as darts, snooker and foot- wagers are seen as instrumental to his blog post at the end of May. ball, for sponsorship deals. To pile any tote success, with the concept Cities and towns are con- on the clichés, racing just might of a big win for a small outlay likely tinually discussing how to revive find it has not only shot itself in to appeal to casual punters and customers more used to playing their high streets and how to en- the foot and is missing the boat, courage more small local inde- but they may see their sponsorship the lottery. pendent businesses to fill their va- opportunities sail away over the It would need most, if not cant shop fronts. Why shouldn’t horizon and never come back. all, racecourses and a large seg- this include independent book- ACCORDING TO Bill Barber’s ment of the betting industry to co- makers? column in the Racing Post back on operate to make it a success. Con- So many times we’ve gone May 19, betting shop picture rights solidation will be vital in order to into small independent betting payments have become the largest provide enough liquidity to make shops and found a real community single income source for British the operation viable and competi- atmosphere, with staff who know racing from the betting industry. tive, and also to share the technol- their customers well and look after The government has said it would ogy and implementation costs. The them, to the point of enquiring take media rights payments into involvement of and costs to inde- when they don’t see them in the consideration when setting the pendent operators must also be shop on a regular basis, or even rate for the proposed levy replace- taken into consideration. visiting them if they’re in hospital. ment. Costs to bookmakers contin- ue to escalate, so could bookmak- It’s this social aspect that Mary Pitt

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 3 Eden Bookmakers’ Fleet of Shops

THERE’S A ‘to do’ list on the back within the town comes from a near- wall of the counter at Eden Book- by Coral shop and a Betfred further makers’ shop in Fleet. It encom- along the high street. passes all the small but vital jobs Concessions offered include that need to be done before open- treble the odds Lucky 15s, double ing for business, such as making sure result, guaranteed odds and round- betting slips and pens are out, ing up forecasts and tricasts. putting up newspapers, and cleaning “We do a lot, we always FOBT machine screens each morn- compete,” says Mark of their offers. ing. “Our opening hours vary from shop John Eden would have recog- to shop. The earliest we open any- nised the first two of those when where is nine and the latest we close establishing the firm in 1969, but is nine-thirty. We’re shut on Sunday he’d have been scratching his head evenings.” over the third item. “What’s a Late last year Eden Bookmak- FOBT?” he may have queried. Mark Eden ers signed a four-year agreement Sadly, John passed away in Mark, 52, deals with the accounts with SG Gaming as its sole machine 1993, several years before FOBTs while Chris, 47, handles the staffing provider, replacing Eden’s previous made their betting shop debut. The side. The brothers came into the supplier. Mark has nothing but business is now run by his sons Mark business via widely differing routes. praise for their new supplier, com- and Chris Eden. Their mother Carole, When Mark left school he menting that he’s been “massively John’s widow, the matriarch of the served an apprenticeship as a test pleased” with the arrangement. organisation, is now retired but re- technician with electronics firm “SG Gaming had all the staff mains a partner in the business. Racal. Having spent six weeks work- in, trained us on the machines, and John Eden worked for account- ing in the factory, he decided it was- we’ve had loads of promotions. The ants Price Waterhouse before leav- n’t for him and went into the fami- service is good and you can rely on ing and joining the William Hill or- ly’s betting shop business. them,” he says. ganisation. When Hills gave him a Chris’s apprenticeship was of Eden are equally enthusiastic ‘take it or leave it’ choice of travel- a very different type. He went to the members of the Bookmakers Tech- ling around the country opening British Racing School and joined Paul nology Consortium. “It’s well worth new shops; he opted to leave it. Kelleway’s Newmarket stable with it,” affirms Mark. “It saves you mon- After a short spell in supermarket aspirations of becoming a jockey but ey – it’s worth the amount of money cleaning he acquired a shop owned weight got the better of him. He you save just on football coupons by independent bookmaker York’s in then spent a year in Australia, came alone – and the actual system is Sandhurst. He eventually obtained a back and joined the family firm. better, cheaper and more up-to- second shop, in the Hampshire vil- Chris’s horseracing ambitions date.” lage of Hartley Wintney, some five had been fuelled by their elder They are, however, keeping a miles to the west of Fleet. brother Grant Eden, now 56, who watching brief with regard to the At the time of John’s death, was formerly a trainer in Newmarket BTC’s recent ground-breaking media Eden Bookmakers comprised just but suffered serious injuries in a car rights deal with The Racing Partner- those two premises but there has crash that kept him out of the sport ship, which will see pictures from been a gradual expansion over the for a few years. Happily, he is now TRP’s 22 racecourses shown years to the point where their back in racing, being a member of throughout the UK and Ireland. portfolio now stands at eight, having Roger Charlton’s training operation “We’ll wait and see,” says Mark. added shops in Fleet, Cowley, West at Beckhampton. “We definitely pay too much for pic- Drayton, Bracknell and two in Alder- Eden Bookmakers’ head tures but it seems as though we’re shot. office is at the Fleet shop, which is just replacing one provider with an- The original Sandhurst shop now pretty much their sole high other. is long gone; it’s now on its third lo- street premises. Its clientele consists “We’ve got BT Sport, Turf TV cation within the town, in a former of roughly 80 per cent ‘regulars’, ra- and SIS in all the shops. When we Blockbuster Video shop. ther than passing trade. Competition took Turf TV we were one of the first

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 4 competitive. ley Wintney is a place where people “The main point is go to retire so they’re generally all that we as inde- racing fans. We’ve got a good mix; pendents pay exclu- it’s actually quite healthy for the sive prices for the business.” racing pictures Other items on the Fleet when they’re not shop’s ‘to do’ list include all custom- exclusive; it’s given ers to be offered tea and coffee, away free on telly.” football coupons to be downloaded The percentage of and all manual bets to be settled as FOBT or over the soon as possible. counter trade de- Again, John Eden may have fur- pends on the loca- rowed his brow about providing free tion of the shop, refreshments and wondered what to do so. If Turf TV had had the dogs, Mark reflects. “The more retail- exactly ‘downloading’ meant. And as there was a possibility that at some orientated the shop, the more peo- for settling all manual bets, aren’t stage we’d have switched off SIS be- ple you’ll get on the machines, be- they, he might have mused, the only cause the (British) racing they’ve got cause it’s mostly shoppers as op- kind there is? is poor, although the Irish racing is posed to racing fans, whereas Hart- 500 shops sign up for new TV Channel

The Racing Partnership (TRP) has Coverage from Fakenham, Hexham and quality of product, The Racing secured its first retail media rights and Towcester will be added to the Partnership is already demon- deal with betting shops. The ground- schedule from May 2017, with 13 strating its commitment to deliver- breaking deal was initiated between more racecourses added from Janu- ing a product of value to the retail TRP and the Bookmakers Technolo- ary 2018. sector.” gy Consortium (BTC) but contracts This schedule of content equates to BTC Director Howard Chisholm said: signed to date come from right around 650 fixtures per year with “It has been a real positive for inde- across the independent sector in the TRP’s racecourse members making pendent bookmakers to be consult- UK and Ireland. BTC represents over up 40 per cent of UK horseracing ed before a channel begins opera- 450 independent LBOs including Jen- fixtures. With the South African con- tion. TRP will be for independents ningsbet, Stan James and Corbetts. tent the TRP TV channel will show and we in BTC intend to work with This deal is the first time that the almost 1,100 fixtures per year. the channel to ensure it provides horseracing industry has sold its me- Beyond the LBO environment all rac- content relevant to independent dia rights directly to the retail book- ing will continue to be aired via operators on both sides of the Irish making industry. TRP’s media partner At The Races. Sea." The deal will see pictures from the ARC’s Director of Media Technology Jenningsbet’s Joint Managing Direc- 22 racecourse that are part of TRP and Production and Director of The tor Julian Knight said: “As an inde- shown throughout the UK and Ire- Racing Partnership, Mark Kingston pendent LBO operator with 100 land. Subscribers began receiving said: “We have listened to inde- shops, competing in an ever more racing from South Africa, via the TRP pendent bookmakers and put to- challenging marketplace, it is essen- TV Channel, from 1 Septem- gether a proposal for a new ser- tial that we plan effectively for the ber. From the start of 2017, the TRP vice. Based on the speed and level of future. The agreement with The Rac- service will provide pictures, com- uptake, it is clear that we have been ing Partnership gives us clarity, cer- mentary and data from all of the able to come up with an offer that tainty and collaboration relating to racecourses previously owned by meets their requirements and pro- content which is absolutely essential Arena Leisure (Doncaster, Lingfield vides a clear and transparent way for our business.” Park, Royal Windsor, Southwell, forward for the independent sector. Wolverhampton, and Worcester). With more fixtures, better field sizes http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 5 AUSTIN CARNEY

customers. Eventually when you were 18, three really good deals to launch the brand 19 you were moved into the retail side. with deals to be Sunderland Football Club’s first online betting partner, and a “When I was 21 I got a bookmak- partnership with Newcastle Falcons for er’s licence and stood for myself with a example. We’d got some good links in and friend, Darren Lord. We stood at the local around sport in the region as well as a greyhound tracks and that gave me extra great relationship with the local press. income although it was quite a tough grounding. At the time it was the ‘dead “We were just starting to look to man’s shoes’ situation with the racetracks rebrand Reuben Page to Pagebet because until they changed the legislation a num- it was an easier name to use as an online ber of years later,” Austin relates. brand. I wanted to keep Reuben Page as the retail brand and Pagebet.com as an He was given the opportunity to online brand. There was I suppose a mild purchase the Reuben Page chain, then a disagreement in that David wanted group of six shops located in Consett, at Pagebet across the board. the age of 25 in 1989. “A couple of friends at the time were keen to get into the Betfair heralded the escalating betting industry, one of whom, Ian Pear- popularity of betting exchanges, and at the son, had a milk business, and David Archer, same time costs to shops were on the in- who wasn’t in the industry.” crease. “We took a decision which subse- quently proved to be correct to sell the The move was a good one, the business to Gala Coral,” he explains. “It chain growing from six shops to 58, and was a very good deal I’m sure for all par- employing 350 people. “I’d like to think I ties at the time. played a hand in that,” Austin says. “The other two guys had no experience of the “We’d started to explore an exit, AUSTIN CARNEY ISN’T one to let the industry, obviously that was garnered over but we wanted to stay within the business. grass grow under his feet. After a career time. We had a few things we did which So we took the decision to sell the compa- spent in bookmaking, he refers to himself were highly successful. We were only the ny, Reuben Page, Ltd. We ended up these days as ‘retired’, but that’s a misno- second company in the UK to take bets offloading 45 of the 59 shops to Coral and mer if ever there was one. with debit cards. We had an excellent rela- retained 14 and at that point I also semi tionship with the Racing Post who at the left the business, leaving David to run it. Northeast born and bred, from a time were in a very competitive situation small town between Durham and Sunder- “I’d been in the betting industry with the Sporting Life as they were the land, he has been in bookmaking since from 16 so I was probably ready for a little new kid on the block. leaving school at age 16 and joining the bit of a rest. David was able to run the well-known Sunderland-based firm Gus “We eventually took the decision business as he saw fit and I stepped back Carter Ltd. to focus on shops because at the time into the shadows and just did a very small some of the walls were coming down. Tel- part-time role. “The company grew in size and evised racing was able to be transmitted fortunately I grew in experience with the “Within 18 months, we actually into shops. After that came AWP ma- company,” he remembers. “You worked in chines, shop windows, taxation changes. sold the business again in a sense because the head office, they still had the last rem- All of those created opportunities and we we sold 45 per cent for a considerable nants of bookie’s runners so you learned were as aggressive as we could be as we to settle bets by opening the clock bags. sum. The new business continued to ex- didn’t come from a wealthy financial back- People in the industry had to be fairly nu- pand but David and myself subsequently ground. We were just self-funded so rather merate.” had a parting of the ways. Further down than paying ourselves large wages we pre- He also used to work at grey- ferred to put money back into the busi- the line the venture capitalists maybe had hound tracks on the evenings, “just getting ness. a disagreement with David, and I came experience,” he recalls. “With Gus Carter, I back into it until the business was taken on “Ian left the business after a few graduated to betting on the racecourse. I years, leaving myself and David. David by Stan James. worked with the owner’s sons and when looked after a lot of the administration and the owner passed away and his sons took “Steve Fisher asked me to stay on finance side, whilst my responsibilities lay over I then became part of the regular as a consultant, which I did, and I was de- with the development, commercial and racecourse team.” The company had pitch- marketing side. We had a good skill set lighted to help Steve and his team working es in the north of England as far down as between us and I think that enabled the with some great people including Euan Southwell, and on the rails in Scotland. business to prosper.” McCormick, and Ian Blackburn who were “Running parallel with that, I The rebranding to Pagebet came retained from Pagebet, and formed a key gained more experience taking bets on the about with the advent of online gaming. telephone side of the business and that part of the management team.” He re- “We were late entering the market be- manifested itself into getting office and mained a consultant to Stan James until cause we had been investing all of our administrative experience, dealing with 2014. funds into retail, however we did two or http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 6 by Mary Pitt

Currently, he owns part of de- sign company Rufus, based in Sunderland and headed by Ian Wright. “It has been very successful doing great value shop refurbishment. Ian is a very creative guy. Utilising their skills and my industry knowledge we’ve been able to do a lot of work for great guys like Richard Noble of Don Noble, Roy Holbrook of Winning Post, George Carragill, Pridmores, Man- ny Cook, and Corbetts amongst others.” He’s also involved in a number of sports businesses. “We have a football stadium in Durham which hosts Durham Ladies, who are in the Women’s FA Premier League Division One. We host the biggest youth league in the country on a Saturday morning with a thousand kids and parents trying to impress the scouts from the North East big three. We have an indoor football centre, Soccare- na, and Infinite Air, a trampoline park.” He has also worked recently with Durham County Cricket Club in offering great value sponsorship and commercial opportunities, including helping find a Austin with Richard Noble of Don Noble Betting betting partner and shirt sponsors. introducing a low-cost entry, maybe pre- tic opportunities overseas but, like every- “I was involved with Optima and dominantly sports focused, for bookmak- where, legislation, licensing and how the Margin Maker product for six ers. stable different countries and environ- months, successfully launching aware- ments are do play a part in that. One “I think the industry will always ness of the company in the UK. That was thing you can say is that in the UK betting continue to evolve, but we should never a good experience as well,” he adds. is very highly regarded and respected forget, machines are one thing, but peo- and well-regulated and that should al- “Another area where I’ve been ple are another, and you can’t beat hav- ways keep us at the forefront.” involved is that a good friend of mine has ing some money in your pocket, having a one of the biggest electrical wholesalers financial interest in whatever it is, a He adds one caveat: “Racing in the north of England, Harbro Electrical. sporting or racing event, then picking up needs to be more realistic with some of He’s very LED focused. I’ve been able to your winnings. People still like to bet in the charges they’re looking to put on the help a number of friends in the industry cash, still like to receive cash and still like bookmakers, because it’s a decreasing with the installation of LED lighting the atmosphere of a betting shop. market. It’s not because bookmakers don’t like racing. If the charges keep go- “When you look at return on “That’s why Royal Ascot, Chel- ing up, what happens is, the number of capital invested through what Rufus and tenham, large football matches, Grand betting shops, the number of bookmak- Harbro Electrical are doing, there are Prix, the British Open, all these top ers continues to reduce.” ways of looking at your business and at events are always well supported, people how you can save money by investing in make a real day of it, and I think that’s As for his own role, he states: “I new technology like LED lighting. In some where bookmakers can still play a part. still retain a huge passion for the betting cases, they’re getting their money back They can get involved in the events, they industry but obviously you’re only able to within a year.” can offer mobile betting facilities, actual be as involved as opportunities present physical facilities to place bets. There’s a themselves. Racing, the betting industry The wheels in the Carney brain real opportunity with sports venues and sport in general have given me a lot obviously hardly ever take a sabbatical. across the board. over the years, and I still think I’ve got a He continues: “On my football stadium fair bit to offer within the industry we’ve got a plant where we produce 40- “In retail, with costs going up, foot by eight-foot shipping containers. I margins are very tight, it’s a very difficult “I’m still around, but I’m not as busy as I think it was Will Roseff who had the idea environment. Technology is moving on at used to be.” It’s a good bet that he won’t many years ago of a mobile caravan-style such a pace that it’s become a tough be idle for long. betting shop. You could very easily fit out world out there for traditional bookmak- these boxes and just drop them any- ers, but I think the ones that are fit and where. It’s very inexpensive and, if it lean still have a part to play.” doesn’t work, pick it up and take it some- Not just in Britain, he notes. where else. That would be one way of “There’s no doubt there are some fantas- http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 7 John Bickell of Town & Country

JOHN BICKELL, founder of independ- ware, Collindale and Chingford, trad- ent firm Town & Country Bookmak- ing under the name of Sydes and ers, died in July aged 67, having nev- Fowle. John’s mother became a er fully recovered from a severe cashier, while his grandfather and brain haemorrhage in the aftermath aunt were part-time managers. of a road accident in 2015. John initially worked in a so- John had been in bookmak- licitor’s office, but it was merely a ing almost all his working life and, as way of marking time until he was 18 Warwick Bartlett, chief executive and old enough to be legally em- and founder of Global Betting & ployed in a betting office. He joined Gaming Consultancy, recalled, was City Tote (which evolved into Mecca the man who came up with an inno- Bookmakers and later William Hill) vation that “saved the industry” and as a board marker and worked his developed into an everyday staple way up the ladder, becoming a busi- betting shop product. ness development manager for Wil- His idea arose following the liam Hill in charge of 120 shops in introduction of the National Lottery. south-east London and Kent. With the government refusing to He eventually set up as an allow side betting on the National independent bookmaker, going into Lottery, it was John who suggested business with a partner, John taking bets on the Irish Lottery. Mayne, in a shop on Wembley High “At the time it sounded un- Street. Mayne’s interest in the busi- likely,” Warwick told the Racing ness was later bought out by Barry Findon, in West Sussex. Those pre- Post’s Jim Cremin. “The Irish Lottery Fulton of Sports Bookmakers. sent included Sports Bookmakers’ was not televised; punters would not Meanwhile, John had ac- Barry Fulton and Mo Charge, Steve see the results. Why would you bet quired another shop, one of several Fisher of Stan James, former Hills/ on something without seeing the that he was to buy and sell over the Mecca colleagues Terry Probert, outcome? The industry was so des- ensuing years, locations including Gordon Oliver, John Watkins and perate we’d have tried anything. It West Acton, Willesden, Northwood John Quinn, George Moakes of Roar proved a major success. From it fol- Hills and Hounslow. (and formerly Don Bruce) and Jim lowed 49s and then the virtual prod- Since selling his Hounslow Cremin, representing the Racing ucts. shop to Stan James in April 2011, the Post's Betting Shop Display user “John was a kind and consid- West Acton premises became the committee of which John was a val- erate gentleman who had the cour- only one trading under the Town & ued contributor. age to speak out at a meeting of 200 Country banner. Also present were many of bookmakers who all thought, as I did Long-standing friend and as- John’s Town & Country employees at the time, that it was a crazy idea. sociate Mo Charge of Sports Book- including John Powell, a manager in He saved the industry, he really did.” makers was one of many to pay trib- the early days at the Wembley Born in Hackney in 1949, ute: “He was a good hearted kind branch, Julie Mayes and Lorraine John’s family moved to Leyton and man who had the patience levels of Maderia, manager and cashier re- then to Islington where his father a saint. His achievements for the spectively of the Harrow & Weald became landlord of the Duke of York bookmaking industry as a whole branch, Marcus Price, former man- in Downham Road. were top drawer and this was mir- ager of the Northwood Hills shop, John’s route into the rored in the support his golf day plus Marcel Mavronicholas, an on- world of betting shops was guided attracted last year. course rep who enjoyed passing the initially by his grandfather, whose “He was one that I would al- time with John brother was a bookmaker in Hoxton ways ask about the retail side of our John is survived by his wife in the East End of London before business as my respect for him held Lorraine, children John junior and betting shops were licensed. When no bounds.” Fay, and grandchildren Leighton, Ri- betting shops were legalised he The funeral took place on ley and Elizabeth. bought four shops in Burnt Oak, Edg- August 5 at Worthing Crematorium, http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 8 Winning Post’s baptism of fire at Cheltenham

BRISTOL-BASED independent Win- was a baptism of fire we are thor- and the rest of his staff who have ning Post, who in June 2014 took oughly enjoying being there and always looked after us and helped over Ascot’s ground-floor betting have had good support from Dickon with any problems that may arise. shop formerly run by Ladbrokes, this White and David Mackinnon behind “At Ascot we are also the year added Cheltenham to its race- the scenes. We enjoy being a small official bookmaker to the Shergar course portfolio. part at these major venues and the Cup competition which has been It was a case of all hands on raised profile this brings to Winning great fun. Apart from the royal board as Winning Post had been ap- Post. meeting, Champions Day would be pointed to take over at Cheltenham “All the staff enjoy going to our busiest day during the season. little more than a week before the work at these events so we have to “Since we took on Ascot and biggest betting event in the jump rotate to accommodate them. But Cheltenham we have had a bit of a racing calendar, following Lad- they also know that the day’s work helter-skelter ride with the results at brokes’ late departure due to con- is fast and furious and not all fun. the big meetings, as several favour- flicts with the authorised betting We are now in our third year at As- ites have been winning at these ma- partner (ABP) arrangement intro- cot and cannot speak too highly of jor events and this has made it hard duced last autumn. the team there of Alastair Warwick to get ahead. “We actually had to rebuild the shop in the Centaur from scratch after Ladbrokes vacated,” reported Winning Post’s boss Roy Holbrook. “As we only had eight days until the start of the festival, we had to work late several nights overseeing work by carpenters, electricians and computer installers to get our 12-till system installed on time. “We had great support from Howard Chisholm and the BTC to get all the tills set up for the first day’s business. Unfortunately, the meeting didn’t go too well with all the short priced ‘good things’ winning during the festival. “Even though Cheltenham SIS bolsters senior leadership team

SIS has appointed Mike Jones as Di- Alstom. He joins the company from ble at an exciting time for the com- rector of Software Engineering fol- his latest role at Sony PlayStation. pany when SIS is rolling out a num- lowing a successful interim period. Working closely with SIS teams in ber of innovative products to both In his newly created role, Jones is London and Salford, Jones will be the retail and online betting mar- responsible for driving transfor- based at SIS’ headquarters in Milton kets.” mation in the way that SIS produces Keynes. Mike Jones said: “I’m delighted to be software to underpin SIS’ diversify- SIS Chief Executive Gary Smith wel- joining such a forward-thinking, truly ing and innovative product offering. comed Jones to the company and innovative company that boasts a Jones’ career in software develop- said he was eager to see him apply rich heritage in the industry. I’ve had ment spans more than 30 years, in- his many years’ experience in the the good fortune to have sight of the cluding experience with major field to help the diversification of innovative range of SIS products and brands such as London Under- SIS’ product suite. services that are soon to be released ground, Barclays, Logica, ABB and He added: “Mike’s wealth of experi- and I can’t wait to help them be the ence within software will be invalua- best they can be.” http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 9 Moore’s Ascot Masterclass

A masterful ride from Ryan Moore resulted in 13/8 favourite Highland Reel winning the King George VI & Queen Elizabeth Stakes from Wings Of Desire (Frankie Dettori) at Ascot on July 23. Moore took Highland Reel straight to the front, setting a steady before giving his mount a breather around half- way. He kicked on again entering the straight and always had enough in reserve to reel the challenge of Wings Of Desire by a length and a quarter.

It was a second King George win for Moore and a fourth for trainer Aidan O’Brien. SIS Stream rolls out in Sri Lanka

SIS has broken new ground by bring- The deal marks the first time the traditionally unreachable via other ing the company’s innovative SIS flexible SIS Stream platform will be distribution methods.” Stream platform to Sri Lanka for the utilised in Sri Lanka, and continues a A spokesperson from Sporting Times first time. two decade-long relationship be- added: “We have been happy cus- Launched with major operator tween the two companies which tomers of SIS for over 20 years and Sporting Times, the deal will allow began with satellite distribution in we’re delighted to start a new chap- for customisable high definition con- the early 1990s. ter in our relationship. We can now tent to be shown in shops through SIS Commercial Director Paul Witten offer even more content to our cus- SIS’ low latency IPTV streaming net- said: “We’re delighted to be able to tomers thanks to SIS’ innovative work. bring SIS Stream to Sri Lanka for the streaming platform. It’s a real game In addition to SIS’ own IPTV chan- first time through our long-term changer.” nels, the flexible and fully scalable partners Sporting Times. SIS Stream IPTV also offers opera- SIS Stream platform allows Sporting “Our flexible, low latency IPTV ser- tors the ability to tailor their con- Times to distribute third party con- vice allows operators to offer shop tent to specific regions, shops and tent to their retail estate. content globally, even to regions even screens. http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 10

Welcome to the TVC Bookmakers’ Trade Fair 2016

IN 2015, after long-term involve- competition is doing, then this is a mingham, received positive feed- ment with the Bookmakers’ Trade great opportunity to do so. back from both exhibitors and visi- Fair, organised by BOS magazine, As the only show aimed at tors alike, therefore we re-booked TVC took on the responsibility of or- the independent bookmaker sector, the same location for the TVC Book- ganising and hosting the show. We the industry can come together and makers’ Trade Fair 2016. Cranmore were keen to build on the success see all the latest products and tech- Park is a purpose-built exhibition from previous years, whilst main- nology at one dedicated event. centre centrally located in the UK, taining the event’s essence and tra- with restaurant facilities and up to dition. The face of the betting and 100 MBPS internet speed, which is gaming industry is constantly chang- ideal for our industry partners. That essence and tradition of ing with the increase of online ser- the Bookmakers’ Trade Fair was very vices, digital signage and analytical Following the show there will important to us and regardless of be a further opportunity for net- solutions, mobile and tablet and ev- changes made to the event, we er-changing software solutions. It is working and after listening to feed- were very conscious of retaining the for the independent bookmakers to back from the previous event, this feel and atmosphere of the trade keep up-to-date with the latest will be held at a more local venue fair whilst introducing new products technology solutions allowing as many people as possible and software solutions. Our aim was to attend. The TVC Bookmakers’ Trade to demonstrate that our partners This year’s networking event and exhibitors can provide the Fair attracts a range of stand- holders, ranging from suppliers of will be held in a private function betting and gaming industry with room at the Walkabout Bar and Grill solutions that redefine, enhance and software systems, screens, gaming machines and terminals to furniture, in Solihull. Starting at 5.30pm the increase productivity and profitabil- networking will provide a further ity for their business. security and printing services, from regulatory body the Gambling Com- opportunity to catch up with both The TVC Betting Show 2015 mission to industry organisations potential customers and exhibitors proved to be very successful with IBAS, GAMCARE and the ABB. from the day event. exhibitors and delegates alike com- The private function room is menting favourably. This was backed This year we will be welcom- ing back a large number of previous equipped with a private bar and a by an 8 per cent increase in visitors buffet selection of hot food will be on the previous year. exhibitors along with a variety of new stands for 2016. Although TVC supplied. Bookmakers can meet The TVC Bookmakers’ Trade are heavily involved in the organisa- with their industry peers and ex- Fair is one of the only exhibitions tion of the TVC Bookmakers’ Trade change success stories and catch up available to the betting industry and Fair we also have our very own TVC with old friends. the only one aimed specifically at exhibition showcasing a wide range The show is free to attend the independent bookmaker. If a of the latest technology solutions and, if you have not yet done so, supplier has a new product he wants available to the independent book- you can register for your event pass to showcase, or if a legislative body maker. at www.tvcevents.co.uk has new information to broadcast, or even if it is to check out what the Last year’s venue, Cranmore Park, located on the outskirts of Bir-

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 13

BTC explains reasons for supporting TRP

THE BOOKMAKERS TECHNOLOGY deed, as we have recently learned, Board does not agree to the terms CONSORTIUM will once again be the content that is bundled on offered then the content will not be taking a stand at the Bookmakers’ FACTS is agreed with the majors and added. This is a new way of oper- Trade Fair in Solihull. then forced on us to spread the cost ating and is already proving very “It’s an important event in over more shops, effectively getting productive.” the independent bookmakers’ calen- the independent sector to subsidise We wondered how the TRP dar and we need to be there to the majors. Turf TV have always had channel would be supported in- meet people and talk through the a charging structure which favours shop. Howard replied “BTC are services we provide” explained How- the large chains – ironic since those ready to support the TRP channel ard Chisholm, a director of BTC. “The large chains operate the most profit- and have the data feed available for stand will not be as large as in past able shops which can afford to pay both EPOS and screen systems. We years but we aim to showcase the more than the small bookmaker – so will be displaying the betting on the new services that we are now offer- the independent sector is at a sig- BTC screen system for all TRP con- ing.” nificant commercial disadvantage to tent – individual bookmakers should BTC were heavily involved in the major bookmakers.” check with their suppliers to ensure discussions with Arena Racing Com- HOW WILL INDEPENDENTS this is the case in their shops. BTC pany before the announcement of COPE with yet another channel? will also be making arrangement to the setting up of The Racing Partner- “At the moment it appears supply an in-shop audio mixing solu- ship channel (TRP). We asked How- that Turf TV will cease in April 2018, tion to ensure the best possible ard to explain the motives behind so there will only be a third racing presentation of the content availa- the BTC supporting this new channel channel for around 18 months. Inde- ble in each shop.” when UK horseracing is already split pendent bookmakers are now very OBVIOUSLY, TRP HAS BEEN the across two channels and, to an unin- familiar with having multiple video focus of the BTC’s efforts during the formed observer, a third would channels in their shops; SIS FACTS, past couple of months, but what seem excessive. SIS+, Turf TV, SKY, BTsport, virtual about the other developments of “There are some very good channels and freeview are now note that BTC were progressing? reasons why BTC supported the new available to some extent in all “We are in the final testing channel for independents that ARC betting shops. Indeed, many shops phase of a virtual product which we is setting up.” Howard explained. “At are already running with three rac- have developed with Inspired Gam- the moment the four major book- ing channels, FACTS, SIS+ and Turf ing and which we will have on dis- makers have their own channels and TV, so the addition of another chan- play at the Bookmakers Trade Fair,” can determine what content they nel is not a problem. The major diffi- Howard responded. “This is a multi- carry and can mix content from culty is the control of audio in the ple channel system which allows an different suppliers in a unified man- shops and there are technical solu- independent bookmaker to provide ner. This is not the case with the in- tions to this which allow the mixing Bingo on a single channel and virtual dependent sector. Independents of audio from three or more sources racing on another. All bets are ac- must take two channels, SIS FACTS into a single output.” cepted through the standard tills and Turf TV, and can not mix these WE ASKED HOWARD to explain and no separate back office is re- into one channel – we do not have the difference between TRP and the quired. We have designed a the studio capability and both sup- incumbent channels. marksense betting slip for the Bingo pliers have made it very clear in the “The major difference is that which makes taking bets quick and past that they are unwilling to allow independent bookmakers, via the efficient.” a group of independent bookmakers BTC, are dealing directly with the BTC WILL BE DEMOSTRATING to mix their content in a unified ser- racecourses, the suppliers of the a customer WiFi solution at the vice. content. There are no middle men to Bookmakers’ Trade Fair. We asked “But it is even worse than take a margin or take decisions on Howard how this works. that, for not only must we take the our behalf without consultation. BTC “BTC have become author- two separate channels, we have no have an agreement with ARC where- ised resellers for Purple WiFi, the influence whatsoever over the con- by they will consult with the BTC leading supplier of guest WiFi ser- tent which is carried on those chan- Board before any new content is vices. As resellers we are able to nels or the cost of that content. In- added to the service, if the BTC provide solutions at considerable http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 15 discount to the standard retail price. complete a simple sign on form. FINALLY, IT’S WORTH NOTING that The system involves installing a se- There is a portal for the bookmaker both David Pluck Bookmakers and cure ‘Access Point’ in the betting to then get reports on usage of the Stan James UK shops have both re- shop which then allows customers system. The BTC Purple WiFi system cently taken up the BTC data feed access to the internet – but in a very is a very cost effective way to en- and now over 500 shops in the UK controlled way. Customers can sign gage with the next generation of are taking services from BTC. That’s in using their Facebook, Twitter and customers.” around two thirds of the independ- other social media accounts for ent sector. SG Gaming confirms Corbett contract extension

SG Gaming has been awarded a four ensuring each Corbett shop can un- port for the independent LBO sector -year contract extension with Cor- lock the full potential of the new and this has been instrumental to bett Bookmakers after a long and terminals. the success of this partnership.” successful, mutually-beneficial rela- Commenting on the an- On the decision to extend the tionship with independent book- nouncement, Phil Horne, Chief Ex- deal, Michael Corbett, Managing maker. ecutive Officer of SG Gaming, said: Director of Corbett Bookmakers, Under the agreement, SG “We are thrilled Corbett has decid- commented, “The innovative HD Gaming’s field-based engineering ed to extend their contract with us, Infinity terminal, operational, train- team upgraded 103 terminals in 27 securing our partnership for anoth- ing and account support SG Gaming shops over a period of six weeks in er four years. The new terminal up- provides are pivotal to our gaming June and July with the Company’s grade combined with our great con- machine business and are key driv- HD Infinity terminal, bringing the tent enables the Corbett estate to ers behind our decision to extend. total number of Infinity terminals to benefit from SG Gaming’s full ser- “As our sole machine supplier, 203 across the Corbett Bookmaker vice offering. we look forward to working with SG 53-shop estate. “Our relationship with Corbett Gaming to grow our partnership As part of the agreement, Cor- has been a huge success, with this over the next four years and togeth- bett Bookmakers will also benefit extension bringing our work togeth- er focusing on continuing to help from training, marketing and opera- er to more than 10 years. drive our gaming machine perfor- tional support provided by SG Gam- “SG Gaming created a tailored mance.” ing’s account management team, offer of terminals, content and sup-

Tempobet Strikes Burton Albion Sponsorship Deal

Tempobet has signed a deal to be- partner with Burton Albion, a pro- Burton Albion’s history with Tempo- come the principal partner and shirt gressive club who match our ambi- bet. sponsor of Burton Albion Football tions to challenge on the big stage. “I am also delighted that Tempobet Club for the 2016/17 season. “English football is a pivotal part of has agreed that our charity, Burton The deal, which is the biggest in the our business and our agreement Albion Community Trust, will fea- club’s 66-year history, sees the with Burton gives us with a great ture on the shirts of our junior fans, online sportsbook’s logo adorn the platform to present our products to which will highlight the amazing first team shirt in their debut season a wider audience.” work BACT does, especially with in the English Championship. Burton Albion commercial director, young people. Adult supporters’ shirts will also car- Fleur Robinson, said: “It was very “I’m sure that our partnership with ry the Tempobet branding, whilst important for us to find the right Tempobet will be a major benefit to those worn by junior fans will fea- sponsorship deal at this key mo- both parties and we look forward to ture the Burton Albion Community ment in the club’s development and working with them over the course Trust in the sponsor’s position. we are delighted to have signed up of the 2016/2017 season.” Tempobet managing director Mark to the biggest sponsorship deal in Clayton said: “We’re delighted to http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 16

2DB in the Clouds Never ones to let the grass grow un- course we’re happy to do. The finan- tionise the general maintenance of der their feet, it looks like 2016 has cial constraints on operating betting our systems in shops and substan- been another year of development shops seem to be ever-increasing tially reduce the number of on-site and change for the guys at 2DB. and we see it as an important part of support visits needed to sustain an “You would think that not much ever the service we give to ensure that estate of our systems over their en- happens in the world of display sys- our customers continue to get the tire product lifetime.” tems,” commented Craig Stock, one best possible value from their Genus The 2DB stand is sure to be popular of the directors responsible for the systems. at this years’ Bookmakers’ Trade company’s renowned Genus display “This year we’ve also focussed a lot Fair. Says Craig: “The Bookmakers’ system product, “but we seem to be of our R&D effort on successfully in- Trade Fair is something that we’re perpetually busy developing new tegrating IPTV into Genus. In fact, we always keen to support, although we recently launched a new product products and improving the existing tend to regard it as the primary net- called Genus Cloud specifically de- ones. signed to integrate a variety of live working event of the year that’s spe- “Most significantly, this year has TV streams and supporting ‘text pag- cific to the UK betting industry. For es’ into one or more fully controlla- seen a steady progression of custom- us, it’s not really a sales opportunity ble compact single-screen displays. and in our experience virtually no- ers moving their Genus Central Site Genus Cloud is currently targeted at one is there with a specific purchas- operations out of their head offices the international market, where sat- and into the Cloud. In fact, we now ellite-based TV channels for betting ing decision in mind. Most visitors have only a handful of customers left shops are far less prevalent than in are simply browsing to see if any- the UK, but you never know what who host their own Genus servers on thing grabs their attention. Having will happen in the future – dish and said that, exhibiting at last year’s -site. Of course, Cloud hosting is not decoder costs are prohibitive and show did pay dividends as it eventu- necessarily the right solution for all they’re inconvenient to install, so if a customers, but it certainly seems to new subscription IPTV channel does ally led to the sale over a hundred Genus systems to a new customer work for the majority, especially the ever emerge in the UK then we have the perfect low-cost product to go smaller organisations who rely on based in Asia, but with strong con- with it. nections to the UK industry. This was the many automated features in Ge- “In addition to IPTV products, we’re probably a ‘one off’ but, with any nus and who are keen to keep a tight also launching an improved Genus luck, something similar will happen control on their operating costs. Informer product which enhances again this year!” “We’ve also spent much of the year the way our display systems monitor responding to requests from custom- themselves and dynamically report For further information on Genus, or any other 2DB products, please ers to optimise and refine their dis- any operational or content issues to contact Angelo Sanzone on play pages still further and to add a central support control system. We [email protected] or visit new features and content – which of believe that this product will revolu- www.2DB.com

IJF rehab centre named for O’Sullevan The Injured Jockeys Fund’s new re- grant from The Peter O’Sullevan fitness facilities as well as housing habilitation and fitness centre in Charitable Trust, set up to raise the IJF head office. Development Newmarket, to be situated at the funds for racing and other important work will begin in late 2016 and is British Racing School, will be called animal charities. scheduled to open in 2018. Peter O’Sullevan House. The project Peter O’Sullevan House will have has been given a substantial opening state-of-the-art rehabilitation and

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 19 TVC Bookmakers’ Trade Fair Catalogue

Cranmore Park Conference Centre, Shirley, Solihull, B90 4LF on Thursday, October 27, 10.30am-4.30pm. Free parking.

TVC will be hosting a networking event following the show in a private function room with bar at the Walk- about, 6-24 Poplar Road, Solihull, B91 3AB starting at 5.30pm.

This event will provide more opportunities to catch up with both potential customers and exhibitors from the day’s event.

The room is equipped with its own bar and a buffet selection of hot food will be available. 2DB Contact: Angelo Sanzone Tel: +44 (0)1707 661063 ABB Mobile: +44 (0)7850 104936 Contact: Peter Craske Email: [email protected] Tel: 0207 434 2111 Website: www.2db.com Mobile: 07714 491069 Email: [email protected] We work with big name brands around the world, developing ad- Website: www.abb.uk.com vanced digital display solutions with real business benefits. Our clients trust us and keep coming back for more. The Association of British Bookmakers is the trade organisation We’re best known for the “unrivalled” GENUS multi-screen display for the UK’s betting shops, which have been trading on the high system and there’s plenty more effective innovation and develop- street for over 50 years. As one of the UK’s leading leisure retail ment where that came from. sectors, bookmakers serve over eight million customers, employ GENUS was designed and developed by 2DB to provide cost effec- over 40,000 people and contribute over £3bn to the UK’s econo- tive advanced screen display technology to the bookmaking indus- my. try. It has become the “unrivalled” benchmark and system of Our membership ranges from major national operators to single, choice for leading betting brands in the UK and around the world. family-run businesses and, collectively, we represent 80 per cent GENUS enables the use of flicker-free, low cost flat VGA screens of the sector. They include four out of the largest five operators: (instead of TV monitors) at high quality resolution. Fitting out a William Hill, Ladbrokes, Gala Coral and Paddy Power. ABB mem- shop with 20 screens saves around £2,000 per shop and allows for bers work to the high standards of responsible gambling set out in more screens to be added later if required. our Code. The ABB promotes and represents the industry to decision makers and in the media, and is responsible for making submissions to the Government or Gambling Commission on matters affecting 49’s shops. We keep our members updated with industry develop- Contact: Jemma Hollingsworth ments, including through regular newsletters and weekly updates. Tel: 0207 734 4901 The Safe Bet Alliance, introduced in 2010, has helped make Email: [email protected] betting shops as safe and secure for staff and customers as possi- Website: www.49s.co.uk ble. The initiative has won awards and been endorsed by the As- sociation of Chief Police Offices as an example of an industry com- 49’s Ltd has supplied the betting industry with fixed odds betting ing together with the police and other partners to tackle a prob- products for 20 years, both in the UK and internationally. lem. 49’s fixed odds betting product range includes: – 49’s The Twice Daily Draw – Irish Lotto Bet A Bet A Technology – Virtual Horse & Greyhound Racing Contact: Debbie Hardman – RAPIDO Tel: 01420 549988 Our “flagship” product is the twice daily 49’s Draw, which has Email: [email protected] been available since 1996. It is now being broadcast to our UK and Website: www.abeta.co.uk international customers with our very own live presenters. Also included in 49’s product range is the very popular Irish Lotto A Bet A is a leading supplier of betting systems in the UK, Ireland, Bet every Wednesday and Saturday, along with Virtual Horse Rac- and Worldwide. We supply retail/EPOS, call centre, and online ing (Portman Park, Steeple Downs & Sprint Valley) and Virtual bookmaking operations. Greyhound (Brushwood & Millersfield) brands that are widely Founded in 1990, as a specialist provider of betting transactional available to bet on throughout the day. systems, A Bet A are innovative, forward looking, and responsive You can keep yourself up-to-date with what’s happening with 49’s to customer needs and industry developments; always providing and its products wherever you are, including when you are on the new functionality to keep the bookmaker ahead of the game. move, via our website and free App called ’49’s Results’. A Bet A services a worldwide customer base, providing robust, reliable, and cost effective leading edge products. Once you become an A Bet A customer you receive ongoing sup- http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 20 TVC Bookmakers’ Trade Fair Catalogue

port: we help you to get the best from your product, providing from bet acceptance, security, to reporting and tax returns. Arkle is help, advice, problem solving, and system upgrades. built on modern .NET 4.5 Framework Technologies and SQL Server. Key features: • Remote editing – cut costs – edit bets from any computer, even A Bet A products help the bookmaker cut operating costs and im- when off site. prove trading margins. Whether you are a small operator or a large • Central field book – see your liabilities and alerts in real time chain, A Bet A solutions can make you more profitable. across your entire estate. • Live security – real time security alerts allow you to take action before expensive payouts are processed. Best Gaming Technology • Screen integration – 2DB/MRG Contact: Chris Newell Intelligent bet sip editor: ArklePOS is already the fastest bet slip Tel: +44 (0)7818 054704 editor on the market. Its ability to remote edit between shops Email: [email protected] spreads the load across the bookmaker’s estate, thus saving on Website: www.best-gaming.com staff costs while increasing customer service. Robustness and uptime: ArklePOS will keep trading even when a BGT is at the vanguard of retail technology in the wagering indus- shop’s server is down, meaning bookmakers can still serve their try and leads the way as an innovator and provider of sport betting customers and scan bets. services worldwide. Marksense: Fast Marksense processing. Full suite of Marksense Established partners can integrate their own pricing feeds and lia- coupons, across all sports. bility management practices into our system. Alternatively, part- Tote Betting: Allows your customers to place bets direct into tote ners can operate our turnkey service without any previous book- pools via tills, including Placepots and Scoop 6. making experience. Text SMS/email betting: Allows your customers to send bets on the BGT is able to provide comprehensive sports coverage that will go from their mobile direct to your shop or head office. satisfy any sports bettor. All in One screen: Horse Racing all in one – includes jockey silks, Our products evolve with our customers, and this approach serves fully customisable. as the basis for innovation and continued development for our Data feed integration: Includes all SIS & Turf TV data and virtual cross-platform solution. We extended our retail service with the content. Price providers (Toals, Bar One Racing, Super Soccer, Bet addition of two new channels, web and mobile, which enable part- Byrne). ners to easily expand their offering. By using the BGT platform with Account statements with credit card integration for withdrawal its cutting-edge technology and differentiation, increased revenue and deposits. per customer is easily achieved. Keep up with a fast-paced industry In shop debit/credit account betting, without a full call centre. by partnering with the premier provider of sports betting solutions Central risk management: Managing your estate-wide running lia- for the retail market and then add our remote services when the bilities from head office. time is right. Call over: Allows the customer to call over a bet which staff can directly input into the system, and the customer receives a receipt Betting Business with potential returns. Contact: Mark Brown Tel: 01257 277400 Bookmakers Technology Consortium Email: [email protected] Contact: Howard Chisholm Website: www.betting-business.co.uk Tel: 01670 813388 Email: [email protected] Betting Business interactive is a high-quality b2b monthly print and Website: www.btc.uk.com digital publication which covers both the betting and iGaming in- teractive sectors. The publication provides a rich source of news, The BTC’s objective is to assist independent bookmakers in the analysis, editorials and commentary featuring the leading compa- procurement and operation of new technology, on the basis of nies and thought leaders across the industry. The monthly com- best of breed solutions on beneficial commercial terms. Member- bined print and digital circulation has increased during 2015 to ship is open to any independent bookmaker based in the UK or 18,412 across 132 jurisdictions, targeting influencers from iGaming Ireland. operator companies spanning the globe. The consortium uses the joint buying power of all the members to negotiate advantageous deals with suppliers. All members are BizTech Software then able to take advantage of these deals. The consortium pri- Contact: Lauren Toal marily operates as a facilitator not as a service company. Tel: +44 (0)289 581 1427 Email: [email protected] BTech AV Mounts Website: www.biztechsoftware.co.uk Contact: Matt Nixon Tel: 0844 800 0445 BizTech’s Arkle is a next generation betting EPOS, acceptance, and Email: [email protected] settling solution for your betting shop. It is designed to secure and Website: www.btechavmounts.com streamline your betting shop and take care of all your needs –

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Established in 1972, B-Tech continues to invest heavily in research functions, by a grant from the National Lottery Distribution Fund. and development to ensure that our range of audio video mounting solutions meets all your requirements as an installer and an end user. B-Tech’s System X range specialises in mounting mul- tiple screens in horizontal or vertical banks to give the perfect se- IBAS cure and seamless information display. Contact: Sharon Powell All products are designed and engineered at our international head Tel: 0207 347 5883 office located in central England. Our international network of Email: [email protected] offices and regional stocking distributors truly enhances B-Tech Website: www.ibas-uk.com Audio Video Mounts as the worldwide leader in audio video mounting solutions. By its nature, volume and, nowadays, its complexity, gambling is bound to generate disputes. The UK gambling industry turns over Espresso Essential in excess of £50 billion per year, and in common with any part of Contact: Mike Phelan the retail or leisure sector, requires high-quality customer service Tel: 0800 731 2980 standards. An essential element of this is the provision to gambling Email: [email protected] operators and their customers of a quick and effective means for Website: www.espressoessential.co.uk resolving disputes. To resolve a dispute in an effective and credible manner requires the involvement of an authoritative and inde- As part of the Essential Brands Group, Espresso Essential started in pendent third party. Australia before expanding worldwide and reaching the UK in That is where the Independent Betting Adjudication Service comes 2004. There are now thousands of our automatic coffee machines into the equation. IBAS is a non-statutory organisation, set up in serving tens of thousands of delicious coffees around the globe. 1998 and charged with the delivery of authoritative adjudications Espresso Essential prides itself on the quality of its products, ser- to the betting industry. IBAS received the public endorsement of vice and people and aims to exceed the expectations of its custom- the Under-Secretary of State at the Home Office and the approval ers before, during and after the initial sale of its real bean coffee of the trade associations. machines and consumables. Before IBAS, the options for a betting consumer who perceived Customers come to appreciate the quality of Espresso Essential’s that their bet had not been correctly settled were very limited. For automatic coffee machines which are durable, reliable and perform off-course bets the only option was the Green Seal Service provid- exceptionally. This is due to their Italian design and build. Further- ed by the Sporting Life newspaper. For on-course bets a limited more, you will not find these machines elsewhere. With three pa- service is provided by Tattersalls’ Committee. Both of these were tents granted and a further three filed, at Espresso Essential we are conceived in an earlier era and were unsuited to provide effective constantly looking to provide our customers with improved designs adjudication to the modern day betting consumer. and even better tasting coffee. IBAS’s existence is due to the recognition of the betting industry of To ensure prompt, reliable delivery of products and service, Es- a need to provide better services to their customers. Legal en- presso Essential has developed UK wide service and sales teams, so dorsement of this approach arrived in 2007 with the commence- its customers are never without support. We hold stocks of ma- ment of the Gambling Commission as regulator of the commercial chines in the UK and can deliver and install your coffee vending gambling industry. machine with 48 hours’ notice.

Gambling Commission Inspired Gaming Contact: James Cook Contact: Jeannette La Tel: 0121 230 6700 Tel: +44 (0)207 438 5800 Email: [email protected] Email: [email protected] Website: www.gamblingcommission.gov.co.uk Website: www.inspiredgaminggroup.com

The Gambling Commission was set up under the Gambling Act Inspired is committed to helping to limit the number of problem 2005 to regulate commercial gambling in Great Britain in partner- gamblers, whilst at the same time preserving the enjoyment of ship with licensing authorities. We also regulate the National those who choose to gamble for entertainment. Lottery under the National Lottery etc. Act 1993. As a leading provider of Server-Based Video Lottery products, In- We are an independent non departmental public body (NDPB) spired Gaming Group is dedicated to making sure that the protec- sponsored by the Department for Culture, Media and Sport tion of the vulnerable is paramount when developing new technol- (DCMS). ogy and games. Due to Inspired’s Open SBG/VLT Core™ technolo- On 1 November 2014 the Gambling (Licensing and Advertising) Act gy, new responsible gaming software can be deployed quickly via 2014 came into force. This Act requires any operator wishing to the network, and operators and regulators can segment data by transact with, or advertise to, consumers in Britain to obtain an any criteria, for example by game, machine, player, average stake, operating licence from the Gambling Commission. or time on device. We have over 250 employees, mostly based at our offices in Bir- Inspired only operates in regulated markets and we work closely mingham, including around 40 home-based colleagues working with government regulators and customers in each of the coun- across England, Scotland, and Wales. tries to protect those at risk of problem gambling, we do this via: Our work is funded by fees set by DCMS and paid by the organisa-  Fairness: Using systems that are secure and regulated and by tions and individuals we license, and, in respect of National Lottery ensuring that all our content and platforms are independently test-

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ed Website: www.mrgsystems.co.uk  Transparency: Ensuring that the RTP (return to player) is ac- cessible in help pages Over the years our systems have been used in many diverse mar-  Funding: By providing financial contributions to a variety of kets, from banking, betting and broadcasting to education, retail charitable gambling organisations who are committed to research- and transport. Most recently YouTube installed the LiveSpace digi- ing, preventing and treating problem gambling in the countries tal signage system to manage their public facing screens at their new offices in London. that we operate in At the Trade Fair we have new independent products that work for  Research and development: Sharing data to help understand the big high street chains but are ready for your shops right now. the causes of problem gambling and to create world leading player These cost-effective products add new interest, more features and protection software provide a better customer experience. They give customers more Education: Providing clear guidance to our employees, customers reasons to stay in the shop, resulting in increased sales and im- and the public regarding signs of problem gambling, who to con- proved loyalty. Visit the MRG stand to experience solutions used tact for help, and intervention advice where appropriate. by world-class companies.

Manny Bernstein Optima Contact: Tony Nicholls Contact: Jamie Maskey Tel: 0800 821821 Tel: +44 (0)7723 580517 Email: [email protected] Email: [email protected] Website: www.mannybernstein.co.uk Website: www.optimaonline.es

Manny Bernstein Bookmakers were established in 1977 and quick- Optima has acquired full intellectual property rights to the GTECH ly grew to become a respected name in the betting industry. They MarginMaker sports betting and gaming platform and is a licensed became one of the leading suppliers of Early/Ante post prices to B2B supplier of turnkey sports betting and gaming solutions under independent bookmakers, and by having a full understanding of a its Malta licences. bookmaker’s hedging requirements also became one of the biggest Optima’s management team has many years’ experience working layers to the trade. on the senior management teams of successful online gaming op- In addition, the credit betting side of the business also grew to sub- erators and offers this knowledge as an inclusive part of designing stantial levels. The company expanded to in excess of 30 betting and implementing solutions for partners. We continue to invest in shops in the Midlands and East Yorkshire areas. efficient, innovative and solid technology, product and service to When racecourse pitches became available to purchase at auction, keep partners at the forefront of the industry with a global reach. Manny Bernstein purchased 25 pitches at all the top courses in Above all else, Optima prides itself on a straightforward and honest prime positions on the rails. approach to business. To discuss your business requirements fur- In 2002 Manny Bernstein Bookmakers sold the betting shops and ther, please contact us on [email protected] to arrange a racecourse pitches and concentrated their full efforts on the ser- meeting. vices offered to independent bookmakers: an early price service We have a new way of thinking. and a first class hedging service. In 2006 Manny Bernstein Credit Betting and Early Price Service was purchased by the Don Noble Group. The Don Noble Group have Prestige Seating Technology been established since the legalisation of betting in 1963 and oper- Contact: Stephen Treharne ate a long established local credit betting business, 9 betting shops Tel: 0191 456 6209 in the Lincolnshire area, and a property portfolio. Email: [email protected] Manny Bernstein was re-located from its Leicester base to state of Website: www.pstseating.com the art offices in Louth, Lincolnshire and has continued to enhance the service to bookmakers. Prestige Seating Technology is Europe’s leading supplier to the leisure industry of chromium and brass plated metal furniture. Worldwide, many prestigious bars, nightclubs, discotheques, casi- Marlborough Bookshop nos and other leisure establishments have benefited from the Contact: Rupert Mackeson company’s high quality furniture. The revolutionary self-levelling, Tel: 01934 613996 self-returning gas lifts can be fitted to all stem chairs. Most of the chairs can be fitted with a swivel or a self-return swivel. The Marlborough bookshop and sporting gallery will have for sale a The company also pride themselves in manufacturing bespoke big selection of racing books, memorabilia such as cuff links, pin chairs to customers’ specified designs. Every detail of every P.S.T badges and also prints priced from £12 to £120. A visit will solve chair has been carefully designed and tested to provide the opti- many Christmas present problems. mal casino experience for the player. P.S.T chairs are ergonomic and engineered for comfort, with ex- ceptional attention to detail paid to every aspect of the chair, from MRG Systems the seat back and bottom to the frame and footrest. This relentless attention to detail and quality means that P.S.T chairs are more Contact: Ian Hunter comfortable and durable, which translates to more “time on de- Tel: 01453 820840 vice” – a true measurement of success for every casino. Mobile: 07967 752793

Email: [email protected]

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 23 TVC Bookmakers’ Trade Fair Catalogue (Continued)

SG Gaming  Advanced server-based platform with real-time reporting and Contact: Karen Booth on terminal promotional functionality Tel: +44 (0)161 684 6729  Leading content titles developed under the Barcrest, WMS and Mobile: +44 (0)7584 472542 Bally gaming brands Email: [email protected]  Flexible sports betting hardware and retail technology solu- Website: www.sg-gaming.com tions  Dedicated account management, marketing and field support SG Gaming, a division of Scientific Games Corporation, is a leading with a 7 days a week helpdesk provider of gaming solutions for the licensed betting office, arcade and bingo sectors in the UK. Working in partnership with our cus- tomers, we deliver leading content and technology that help to TVC Technology Solutions drive cash box performance for operators. Our business supplies Contact: Andy Greaves hardware solutions across gaming and sports betting and offers Tel: 01204 395999 unparalleled service and support throughout the UK. Mobile: 07810 865802 SG Gaming brought together the heritage and experience of Bar- Email: [email protected] crest, one of the UK’s leading content and hardware developers Website: wwc.uk.com and The Global Draw, who pioneered the introduction of B2/B3 gaming machines into the UK Licensed Betting Office sector. This TVC will be showcasing the latest technology innovations available combined expertise and experience produces gaming solutions to the betting and gaming industry. As a betting industry leader, that are designed to exceed our customers’ expectations. TVC aim to provide all the tools required to create the betting shop As a leading provider of gaming and retail solutions we offer: of the future. Visit the TVC stand during the show to see a range of  Cutting edge, networked HD gaming terminals with the latest exciting products available to you today! technology enhancements Counting down to BSMOTY 2016

CONTENDERS FOR THE title of SIS/ SIS and Racing Post are once November.” Racing Post Betting Shop Manager of again joint sponsors of the Betting The SIS/Racing Post Betting the Year 2016 are gradually being Shop Manager of the Year competi- Shop Manager of the Year is a cele- whittled down. The finalists have tion, which celebrates an industry bration of the British and Irish book- once again been split into eight re- that is vital to both the local and na- making industry, and has been a gions, all bidding to take over from tional economy, supporting close to can’t-miss date on the fixture list for current Betting Shop Manager of the 40,000 full time jobs in the UK alone. more than 30 years. Year Matt Howe of Ladbrokes. A VIP trip of a lifetime to Sin- Managers from the independent The final stage will see the gapore is one of the highlights to be sector are thin on the ground this eight regional champions, alongside awarded to the eventual winner. year, but congratulations to Enda their deputy managers, attend a Nigel Boardman of SIS, said: Carey of Bar One in Galway and panel interview the day before the “The awards have always been a cel- Richard Ditchburn of Chisholm Book- awards ceremony at the Jumeriah ebration of the British and Irish makers’ Gateshead shop for having Carlton Tower Hotel in bookmaking industry, and we can’t made it through to the latter stages. Knightsbridge, London on November wait to continue the storied tradi- 21. tion by crowning a new winner in Arkle: Ahead of the Field BizTech’s Arkle is a next generation shop statistics, remote editing and betting epos, acceptance, and Arkle is built on modern .NET 4.5 much more. settling solution for your betting Framework Technologies and SQL Arkle is currently installed in over shop. It is designed to secure and Server. 250 shops and is integrated with streamline your betting shop and Modules include fast slip editing, MRG and 2DB screen display take care of all your needs – from mark sense slips, text betting, ac- systems. bet acceptance, security, to re- count betting, placing bets direct We pride ourselves on our uptime. porting and tax returns. into tote pools, live security and

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 24

More information, better displays and even better prices

AT THE TIME of writing this piece the products and solutions compared to The DailyForm touchscreen Rio Olympics have just ended and our just a few years ago. form guide is now a mini PC and a athletes have just touched down at Off-the-shelf hardware solu- touchscreen monitor for just £420 Heathrow. And what a fantastic per- tions have transformed the industry. plus a small monthly data charge. It formance from Team GB, winning PC technology does more, does it provides customers with all the rac- more medals than at London 2012. faster and connects to more devices. ing form to explore before they make One of the snippets we Couple that to the advances taking their betting decisions. Giving cus- learned from the coverage is that place within the software develop- tomers a way to make better deci- since the London Olympics many GB ment world and screens solution are sions helps to reinforce their loyalty. trainers and team coaches have smarter, cheaper and simpler to use This year MRG introduced adopted the concept of “the accumu- than ever before. LiveSpace, a system that drives the lation of marginal gains” developed If you are visiting the Trade peripheral screen systems in a shop. by Sir David Brailsford, formerly the Fair in Solihull on October 27, MRG Whether that is the digital signage in performance director of British Cy- can show you the new independent your windows and behind the desk, cling. Whilst there is no comparison products that work for the big high All-in-One screens or digital versions with the herculean efforts made by street chains but which can also be of the racing papers on the walls, our Olympians, the screen technolo- installed in any shop right now. These LiveSpace adds eye-catching displays gies and software development MRG products add new interest, more fea- for you to promote your best deals employs have also relentlessly ad- tures and provide a better customer and push future events. Scalable, it’s vanced in terms of their all-round experience. They give customers easy to tap into new features and capabilities. The accelerated im- more reasons to stay in the shop, re- build a comprehensive solution that provement in technology in recent sulting in increased sales and im- addresses every aspect of infor- years now provides very different proved loyalty. mation display and advertising you

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 26 need to increase your success. All of inch screens on an internal wall run and running in days. these are offered with the option to LiveSpace digital signage, displaying Ring Darren Macdonald or spread the costs, making it unbeata- over 150 concurrent videos. So Ian Hunter on 01453 820840 for a ble value. whatever you need, MRG will deliver chat about your aims and how MRG Not convinced? Let us tell exciting solutions to enliven any will help you to achieve the best re- you about the latest LiveSpace in- shop. sults for your business. stallation MRG delivered in August. MRG want you to enjoy the MRG have been involved in a YouTube Spaces is a new service benefits of LiveSpace so our prices number of very exciting projects re- provided by YouTube at its new start at £20 per month for a licence cently and have lots to share, so con- offices in Kings Cross, London. All to connect to the cloud service. We nect with us on LinkedIn and follow thirty-two of the outward facing make the process as quick and sim- us on Twitter @MRGsystems for the window screens and the array of 75- ple as possible so you could be up latest news and developments.

Optima in BetMcLean deal

Northern Ireland's largest independ- excellent reputation in terms of per- Optima CEO and founder Jacob Cur- ent bookmaker BetMcLean, which formance and scalability, together ciel added: “We will work hard to has more than 60 retail shops, has with a very rich set of professional assure that BetMcLean has the tech- upgraded its digital operation with bookmaking tools and features, and nology and products to achieve their the help of Optima. with all of the integrated services objective of leading the Northern CEO Paul McLean said: “We are very that will allow us to offer an excel- Ireland market, delivering the best pleased to be partnering with Opti- lent product to our customers.” and most enjoyable customer expe- ma; their software platform has an rience across all channels.”

Inspired bought by Hydra Virtual sports and betting terminal der payable in Hydra shares, leaving a seat on the new Inspired board. specialist Inspired Gaming Group has Vitruvian with a 35 per cent Inspired Weill said Hydra had been been sold to acquisition vehicle Hy- stake. When the deal closes, In- “searching for a compelling business dra Industries for £200m. Private spired will be renamed Inspired En- that utilises our skill set to drive equity firm Vitruvian Partners con- tertainment. Hydra’s founder, for- growth.” He said Hydra would use firmed the sale, which follows its mer Scientific Games CEO Lorne Inspired “as a platform for potential £270m April sale of betting tech pro- Weill, will become Inspired’s execu- opportunistic acquisitions of syner- vider OpenBet to NYX Gaming tive chairman when the deal com- gistic businesses across a number of Group. pletes. geographies.” Vitruvian will receive an initial cash Inspired founder and CEO Luke Alva- payment of £100m, with the remain- rez will continue in the role and take BGT extends JenningsBet link

Best Gaming Technology (BGT), who will be exhibiting for the first time at this year’s TVC Bookmakers’ Trade Fair, has expanded its ties with JenningsBet via a new three-year deal to provide a further 40 SSBTs to the bookmaker. BGT managing director John Pettit said: “JenningsBet were one of the first UK operators to see the vast potential of the product and we have worked very closely over the years to get to this stage.” JenningsBet counterpart Julia Knight added: “Our aim is to be at the forefront of SSBTs to ensure our customers receive the ultimate sports betting experience and we will undoubtedly achieve this through our partnership with BGT.” http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 27

One stop shop offering to independent sector

SG Gaming takes great pride We understand the im- in tailoring its products and services portant role of independent opera- to the independent sector. It’s one tors to the industry, which is why we of the reasons we provide a one stop have a comprehensive support pack- shop service – offering terminals, age in place that helps operators to content, service and support all in take advantage of all the same op- one place. It’s also what makes SG portunities as their larger rivals. Gaming a leading supplier to the UK Our account management independent LBO sector. team’s ongoing support is a key part The right product is the cor- of this package — whether you have nerstone to any machine gaming en- one shop or a large estate, our ap- vironment and this year we’ve seen proach is consistent with customers agreements with independent oper- having access to an account manager ators to upgrade their estates to SG with access to a wide range of re- Gaming’s Infinity terminal. The Infini- sources. These include analytics and ty delivers the latest in advanced training support, and marketing pro- gaming technology and platform motions which enable us to work in functionality; with its dual HD game partnership with our customers to Phil Horne, Chief Executive Officer screens and interactive button it pro- maximise the performance of their of SG Gaming, recognises the im- vides operators with the tools re- terminals. portance of supporting independent quired to operate in today’s com- SG Gaming’s seven day a bookmakers with a fully integrated petitive market. week helpdesk and field engineering offering. Equally important is our ex- support comes into play when our tensive and growing portfolio of customers need instant technical Independent betting shops are an leading content titles developed un- support. This support is particularly essential part of the British betting der the Barcrest, WMS and Bally important for operators, as it pro- office landscape, and operators are a gaming brands. We offer both li- vides technical support across the vital part of the industry, supporting censed and non-licensed games, UK and limits machine downtime, jobs and offering players greater ranging from classic titles such as ensuring their machine gaming busi- choice on the high street. Like their Key Bet Roulette and Rainbow Riches ness operates to its full potential. competitors and major high street to new slots games such as Hercules. We value our new and bookmakers, independent operators Our content library includes titles longstanding relationships with the have a need for state of the art ter- with new features and menus to independent LBO sector. That’s why minals, exciting content titles that keep up with the changing needs of we continue to improve our one stop help to drive cashbox and a flexible, players and the functionality of cabi- shop offering, ensuring it meets the adaptable and reliable platform. nets. needs of the independent sector.

SG Gaming’s new game titles

SG Gaming has recently unveiled lines active for all stakes, and fea- title is based on SG’s Shuffle Master new additions to its innovative con- tures vertical Mighty Reels that are table game. Players compete head to tent library. played on both game screens and head against the dealer, with in-play Hercules High and Mighty is a new activated when the Hercules symbol bets available of up to four times the £500 jackpot game, available across is revealed on any reel. ante. Additionally, the Trips side bet the LBO, Arcade and Bingo sectors. For poker players, SG Gaming has feature allows players to win up to Building on the successful Colossal released the new high stakes Ulti- 50 times their stake. Reels concept, it has up to 100 pay- mate Texas Hold ’Em. This new LBO

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 29 ABB ensure independents’ voice is heard

The Bookmakers’ Trade Fair is im- ent operators and SIS about led, case to the Department for Cul- portant for the Association of British media rights ture, Media and Sport. Bookmakers (ABB) as it is a chance Updated the ABB’s Responsible In fact, since the last review in 2013, to catch up with many of our inde- Gambling Code and worked we have a very positive story to tell. pendents members, and hear directly with machine manufacturers about the challenges they are facing on the new responsible gam- We now have a strong track record at the moment. bling alerts of going far beyond regulatory re- Provided guidance for independ- quirements and voluntarily introduc- The insight of our independent mem- ing measures that help secure respon- bers helps shape the briefings we ent members on the new Lo- cal Area Risk Assessments sible gambling. Our recent Gamble provide when meeting Ministers or Aware Week is a good example of the Gambling Commission. Launched online training on fi- nancial crime and money the whole sector working together to We never forget that our independent laundering, and refreshed the promote the new alerts for machines members are businesses who have responsible gambling course and promoting the message of only been serving customers and commu- Presented a report on why bet- betting what you can afford to lose. nities for many years, and too often, ting shops are the safest That is why betting shops will re- the smaller operators are overlooked place to gamble for the main one of the safest places to have by regulators and it is part of our job BBC’s ‘Daily Politics’ pro- a bet. to make sure their voice is heard. gramme Measures like that, and the series set Since last year’s Trade Fair, we’ve: Seen independent members soar out within the Responsible Gambling to a record pass rate for the Ran a training session for inde- Code are one of the reasons problem age verification testing pro- pendent members on the new gambling levels remain at only 0.5 gramme Self Exclusion scheme per cent – the same number as it was Held our Annual General Meet- Held a successful Gamble Aware in 1999, before gaming machines ing with the Gambling Com- Week were introduced. mission Chief Executive as Met with Ministers and staff from Let’s never forget that this is a great guest speaker the Gambling Commission industry, one that does all it can to Held a Parliamentary reception, Looking ahead, we anticipate there ensure our customers can enjoy attended by the Sports Minis- being a review of stakes and prizes themselves and bet in a safe and re- ter on gaming machines. If that happens, sponsible way. Attended a meeting of independ- we will be making a robust, evidence

ABB: self-exclusion working well

The Association of British Bookmak- more accurate figure for the total exclude from a number of shops ers believes a new national self- number of people self-excluding. with just one phone call, compared exclusion policy for betting shops is Previously, one person excluding to having to go to each operator or working well and will provide im- from 10 different shops would be shop, one after another...We contin- proved data on problem gambling. recorded as 10 different exclusions, ually review our responsible gam- With 1,200 people having used the whereas now they will be counted as bling processes. We will be looking scheme, PR manager Peter Craske one person.” at learnings as the system beds in to said: “One of the benefits of the new He added: “Customers have said inform next steps in this area.” system is that it should provide a that they appreciate being able to

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 30

49’s: Who Are We?

49’s Ltd has supplied the betting in- tent as a regular in the LBO daily diet via our website – www.49s.co.uk – dustry with fixed odds betting prod- of programming. and FREE App called ‘49’s Results’. ucts for 20 years, both in the UK and You can also join over 7,000 Twitter internationally. Coming soon from 49’s followers with the conversation online by following us @Bet49s. 49’s Ltd fixed odds betting product We will shortly be announcing new range: fixed odds betting products, includ- Jemma Hollingsworth, Marketing - 49'’s The Twice Daily Draw ing the Irish Lotto Bet Daily Millions Services Manager, said: “49’s Ltd has - Irish Lotto Bet and international lottos. We will sup- set the standards for fixed odds - Virtual Horse & Greyhound Racing port our new brands with results, numbers betting for the past 20 - RAPIDO recommended odds, rules and na- years and we are very proud to in- tional promotions. troduce a wider range of new inter- Our flagship product is the twice dai- national lottos this year to give our ly 49’s Draw, broadcast live since We are also pleased to announce customers more content across all 1996 and for the past year with our that we have licensed 49’s Virtual platforms. very own live presenters. brands to Inspired Gaming Group (IGG) to distribute to digital chan- “2016 will also see our first licensing The very popular Irish Lotto Bet eve- nels. This new service will provide an partnership with IGG taking our ry Wednesday and Saturday is still opportunity to play our popular branded tracks online for the first the largest grossing numbers prod- brands 24/7 online. time. uct for the LBO market. Virtual Horse Racing (Portman Park, Stee- You can keep yourself up-to-date “We are very aware that the retail pledowns and Sprint Valley) and Vir- with what’s happening with 49’s and landscape is evolving and to this end tual Greyhound (Brushwood and its products wherever you are, in- we will be working with SSBT suppli- Millersfield) brands are the original cluding when you are on the move, ers to provide our content on this trail blazers, establishing virtual con- emerging platform.”

TRP AND TURF TV SHARE SATELLITE INFRASTRUCTURE

The Racing Partnership (TRP) and able to continue to use the existing reached an agreement with Turf TV Turf TV have agreed to share satel- satellite dishes at their premises en- to share their satellite delivery infra- lite infrastructure in UK and Irish Li- suring a smooth transition to receiv- structure. It is a deal which not only censed Betting Offices. This agree- ing the new TRP TV channel. benefits both TRP and Turf TV, but ment will see Turf TV and TRP shar- Furthermore, the parties will share more importantly puts the wishes of ing satellite infrastructure across the ongoing support and maintenance independent bookmakers first.” existing estate of Turf TV independ- services meaning a single point of Alan Flitcroft, Chairman of AMRAC (Turf ent bookmaker customers in the UK contact for the customers of both TV), added: “We are glad to facilitate and Ireland. services in relation to any technical The Racing Partnership service for any The joint approach will mean that issues. of our Turf TV customers who choose to there is no requirement for most ARC’s Director of Media Technology take the new channel. It’s a logical step independent LBOs to install any ad- and Production and Director of The and a decision made in the best inter- ditional satellite dishes, should they Racing Partnership, Mark Kingston, ests of our valued customers and the subscribe to TRP. Most LBOs will be said: “We are delighted that we have sport itself.”

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 33 The Strange Case of the Secret Office

the world’s biggest bookmakers son we had to send the actual bets wanted outsiders to find out about. back to clients was because photo- copy machines also hadn’t been in- HILL’S STAFF WERE only human so of vented yet. course they made errors. This was From all sides I heard “Send an natural because at the time of the Ack. 6” every day as instructions firm’s rapid expansion in the early were given to the typists. But some- 1950s, thousands of telephone, tele- times the clients themselves made gram, and postal bets were pouring mistakes and this often cost them into Hill House every day and those money. It happened when it was incredible computerized settling ma- found on checking their bets that chines we marvel at today hadn’t they’d actually been overpaid. Ben been invented yet. even had a stock letter for them to Our “secret” department was run cover just such a contingency, and to by Ben Bradbury. Slim, tall, balding the client’s chagrin his or her ac- and well-dressed, Ben had been a count was duly debited with the settling clerk when William Hill’s amount our settlers had inadvert- head office was in London’s Park ently overpaid. ONE OF WILLIAM HILL’s depart- Lane. Ben was helped by four corre- ONE DAY SOMETHNING unheard of ments didn’t exist – at least not offi- spondence clerks including me, happened in our top-floor hideaway. cially. It was located on the top floor three shorthand typists and an unu- The door opened and in marched of Hill House in Piccadilly, was fully sual office boy by the name of Harry the last man we expected to pay us staffed and busy, but no one ever Knowles. a visit – William Hill himself. He admitted it was there. I only knew Now I mustn’t give the impres- looked around and blinked as if sur- about the place because I worked in sion that our customers were always prised to see us all busily working it. right. In fact, many clients who away. But he wasn’t half as sur- If you went out of your way and wrote in claiming they hadn’t been prised as Ben Bradbury who nearly searched you’d eventually find nine paid enough were nearly always swallowed his pipe. of us in a modest room behind an wrong, so much so that Ben created It turned out that Mr. Hill had unmarked door on the far side of the a special stock letter for them known been on a tour of inspection of the staff canteen where you could get a as the “Ack. 6”. It went like this: cafeteria next door where he’d re- three-course lunch in the early cently installed new kitchen equip- 1950s for two shillings (10p) with a Dear Sir/Madam, ment and also had the restaurant cup of tea thrown in. redecorated in shades of green, his In reply to your enquiry dated …., we have Visitors to Hill House, all in the carefully re-checked the wager you placed favourite colour. betting business overseas and eager on …. and are unable to find any mistake in He was accompanied by racing- to see how Britain’s biggest book- our settlement. room manager Don Hart, a friend of makers operated, were never shown We are therefore enclosing the wager for Ben Bradbury’s when they worked what went on where we were. Tour your inspection, and respectfully ask that together in Park Lane. Don had left- you return it to us for the purpose of our groups from France, Germany and records using the pre-paid envelope provid- wing views that were shared by Wil- even Australia were often escorted ed. liam Hill who’d been born into pov- around the settling, accounts and We are glad to be of service and assure you erty in a Birmingham slum. filing departments but finding out of our prompt and courteous attention at all Ben jumped to his feet and hasti- what we got up to was out. times. ly began showing our visitors around

Our department dealt with cli- For and on behalf of William Hill Limited, the office, explaining everything we ents’ complaints. It was hidden from did and in his nervous excitement view because in a firm dedicated to (signed) B. J. Bradbury, giving over-flowery accounts of how efficiency, accuracy and dependabil- Manager, we did it. ity, the 600-odd people who worked Correspondence Department. “Now Mr. Hill, this wall chart at Hill House in Piccadilly didn’t shows the number of queries we re- make mistakes – at least none that I should explain that the rea- ceive each day,” Ben said as he http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 34 by Angus Dalrymple pointed to a board on the wall. “As “What’s this?” them for their hard work?” you can see, we got twenty-seven “That, sir,” Ben said proudly, “is Ben’s jaw dropped when Mr. Hill letters this morning. Our average is my own invention, it’s called the slowly and deliberately tore his Rick- three dozen a day, but in the week Rickets List.” ets List in half. “You can scrap doing after a big race we often get more “Rickets List? What’s that?” this from now on, I don’t want to than fifty.” “Well, the word ‘ricket’ is slang hear another word about it.” “Really,” Mr. Hill remarked some- used by our settlers. ‘I’ve made a “I confess I hadn’t thought of it what vaguely. ricket’ they always say when they like that, Mr. Hill”. Ben took the list “It’s a long job looking up bets make a mistake. Now that list you’re and dropped the pieces in his waste- because it’s difficult to track them holding,” Ben went on, “shows the basket. “No more lists will be kept in down in the various departments. number of mistakes each settler this department, sir, rest assured on Sometimes it takes hours to find the makes that are uncovered by my that.” original of a wager because of its staff in the course of a week.” many destinations.” Ben pointed to a name at the top BEN’S EYES SUDDENLY flashed in “You don’t tell me.” of the list. “Take this settler here. panic and his face began to twitch. “Yes, and some clients actually Wally Prince made 21 rickets – I Mr. Hill, nodding at the rest of us, invent complaints knowing that their should say mistakes – last week, and was edging closer to the notice- queries don’t have the slightest mer- this week he’s already up to 16. And board. it. They do it,” Ben added impres- I can tell you this: a lot of settlers We thought we knew what Ben sively, “because they want to stall don’t like the way we keep tabs on was fretting about. A prominent sign and avoid having to settle their ac- them; it puts them on guard, I’m on the board was one of his jokes counts promptly. It’s a delaying tac- happy to say.” Ben gave a modest and read, somewhat sarcastically: tic, you see, that gives them an extra laugh. “Why, some of them have “To Err is Human; to Debit is Divine.” week or two to pay up. But you can been known to leave the firm over Also on show was a letter from a cli- rest assured that my staff here and I it, throwing up their entire careers ent we called “Mr. Grouser” who are on to their tricks every time.” here. But as I’m sure you’ll appreci- was always grumbling he’d been un- “Amazing.” Mr. Hill’s eyes were ate, my list is compiled all in the derpaid but was never right, a fact beginning to glaze over. cause of efficiency to help us sort that made him madder than ever. “And I keep detailed notes in this out the wheat from the chaff.” His grouchy letter on the board had ledger here,” Ben feverishly turned “Wheat from the chaff?” Mr. Hill given us a laugh. It read: “Dear B. J. pages and pointed to a list of en- echoed. “I’ve been wondering why Bradbury, I can find only one word tries, “showing the exact number of my staff manager has had to adver- to describe your service in recent times our clients give the same lame tise for more settlers lately. He even weeks. It is SHOCKING.” excuse for making complaints. It’s persuaded me to pay them a fifteen But it turned out it was some- quite fascinating, Mr. Hill, to see per cent cost-of-living bonus to thing else on the board that was giv- that they always tell us exactly the make sure they stay with us. And ing Ben the shakes. One of our same thing in exactly the same here you are, doing your best up clerks, the portly Jake Gibbs, got words.” here to make them leave.” Ben’s signal and came to the rescue. “And what’s that, Ben?” Don “I know Wally Prince,” Don Hart Jake strolled over to the board and Hart asked politely as Mr. Hill’s cut in. “He was with me as a teleph- stood in front of it, blocking most of attention began to wander to our onist in Park Lane, worked his way it from view. staff notice-board. up to be a settler, and became a “They all write, ‘It isn’t the mon- damn fine one at that.” As Mr. Hill drew closer, the situa- ey, it’s the principle of the thing.’ Mr. Hill gave Ben Bradbury an icy tion was again saved when Don Hart But it’s never the principle of the look. “Has it occurred to you,” he glanced at his watch and said, “I’d thing at all, believe me,” said Ben. demanded, “that our best settlers better get back downstairs, Bill, the “It’s the money every time.” are likely to make more mistakes first race will be coming up soon.” because they do far more work eve- Our visitors left. Ben blew out his WILLIAM HILL GLANCED down at a ry day and settle thousands more breath. “God, that was close.” He piece of paper on Ben’s desk and bets than the others and that with then signalled his office boy, Harry picked it up. this list of yours, you’re penalising Knowles, to come over. http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 35 The Strange Case of the Secret Office continued….

“Harry,” Ben said, “do you know ing what was billed as a “Grand Po- what would have happened if Mr. litical Meeting.” Hill and Don had seen that stupid Beneath the announcement the notice you put up this morning? boy had written: “Get your free tick- They’d have played blue murder. ets from Harry. Come and bring Don was wounded in a fight with the your friends.” damned Fascists before the war dur- When the first race was over Ben ing a riot. They stabbed him in the went down to Don Hart in the racing leg – that’s why he walks with a limp room and asked him why he’d today. And Mr. Hill would have been brought Mr. Hill on a surprise visit mad as hell with me for not tearing without giving him the courtesy of a that idiotic poster down. They both warning phone call. hate those rotten swines you’re pro- Don smiled. “But we weren’t moting and so does everybody else. coming to see you, Ben, not at all! Don’t you know we fought six years When the old man opened your to beat those devils? Take it down door he thought it would take us to now and tear it up. And any others the lift on the landing.” William Hill you’ve posted elsewhere.” What Harry removed was a HAPPILY, SIR OSWALD MOSLEY’S never got over the terrible reception leaflet advertising a rally to be held grand political comeback was a dis- he got and left Britain in disgust. at the Kensington Town Hall that aster. As for Harry Knowles, our office coming Friday when Sir Oswald The Fascist leader imprisoned by boy gave up politics, mastered the Mosley, leader of the British Union Winston Churchill during the war art of settling, and went on to be- of Fascists before the war, was was booed, heckled and shouted come a competent correspondence attempting a comeback by address- down by an angry crowd. Mosley clerk himself in the William Hill de- GAMBLING COMMISSION NEWS

and terrorist financing.” THE GAMBLING COMMISSION has GAMBLING COMMISSION published a new version of the li- chief Sarah Harrison touched on a cence conditions and codes of prac- number of issues in an interview tice that will come into effect on with the Mail on Sunday in August, October 31. Amendments focus on including fixed odds betting termi- the prevention of crime associated nals. with gambling, placing digital ad- Amidst calls for a reduction verts responsibly and controlling in the maximum stake permitted on where gaming machines may be such machines, she said: “I’d wel- played in betting, bingo and casino come a review as soon as possible.” premises. She added: “To focus on stake size A statement said: “A key alone is unlikely to be a silver bul- focus of this review has been the let. We’d like all options on the ta- anti-money laundering provisions ble, including further stake reduc- within LCCP and we have intro- tion. Our goal is to reduce harm re- duced a new consolidated principal lated to gambling and look at it anti-money laundering requirement from every mode of gambling – ma- as the most significant change. This chines, online, casinos, every- Sarah Harrison will require licensees to assess and where.” manage the risks of their business The Gambling Commission is sector following reports that under- being used for money laundering keen to keep on top of the eSports age players and fans have engaged http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 36 continued…. in a form of illegal betting on such they’re not able to protect custom- virtual currencies and ‘in-game’ events. Harrison said: “This is a very ers.” items, which can be used to gamble. significant market and one we’re THE GAMBLING COMMISSION We are also concerned that not eve- quite focused on. Is there a risk of it has launched a discussion paper out- ryone understands that players do being attractive to or played by lining its views on eSports, social not need to stake or risk anything young people? We are seeing real gaming and virtual currencies. The before offering facilities for gaming challenges here and will use our commission’s general counsel Neil will need to be licensed. Any opera- powers to the full, including taking McArthur said: “Our key concern is tor wishing to offer facilities for gam- criminal action where we see betting to ensure that consumers are pro- bling, including gambling using virtu- and gambling that isn’t licensed.” tected and that children and other al currencies, to consumers in Great With several major firms hav- vulnerable people are not harmed or Britain, must hold an operating li- ing been heavily penalised for high- exploited by gambling. This discus- cence. Any operator who is offering profile infringements regarding anti- sion paper brings to the fore some unlicensed gambling must stop – or money laundering and social respon- areas where we see real issues for face the consequences.” sibility procedures, Harrison has regulation, player protection and the vowed to continue to crack the protection of children and young THE LATEST GAMBLING Com- whip. She said: “Recently we’ve had people.” mission participation survey has five investigations, all resulting in Regarding eSports, highlighted a drop in betting activity penalties and the firms conducting Neil McArthur commented: “Like amongst young adults aged 18-24, external audits of their processes. any other market, we expect opera- with just 11 per cent saying they had They’ve had to stand up in front of tors offering markets on eSports to gambled online, down from 12 per their peers and say what they’ve manage the risks - including the sig- cent for the same period last year and learnt. If we find there are firms who nificant risk that children and young 17 per cent in 2014. Taking out those repeat mistakes they can expect people may try to bet on such who only wager on the National Lot- tougher sanctions. We’ll use every- events given the growing popularity tery, the figure falls to 10 per cent, thing in our locker to make sure cus- of eSports with those who are too down two points from 12 months tomers are protected.” young to gamble.” ago.

The Gambling Commission The Gambling Commission is THE GAMBLING COMMISSION also wants more investment from concerned about the blurring of has suspended the licenses held by bookmakers in finding ways to com- lines between some social gaming Smart TV Broadcasting while a re- bat problem gambling. Harrison products and gambling. McArthur view of the interactive TV and web- commented: “In 2015 the industry added: “In terms of social gaming, site operator takes place. A statement spent £6.5m on research, education the Commission’s view has not said: “The suspension is an interim and treatment under the voluntary changed significantly since the publi- measure, the need for which will be scheme, against £120m on TV adver- cation of its social gaming paper in kept under consideration whilst the tising– that can’t be right.” January 2015. But if we discover that review takes place. We are aware Staffing levels in betting items such as additional spins, cred- that there are currently customers shops were also discussed, with Har- its or tokens or even loyalty points who have outstanding balances in rison adding: “We’ve asked opera- are tradeable, then we will be taking their accounts with the operator. Re- tors to set out staffing policies, what a keen interest.” grettably, at this point we have no lessons they’re learning and if On the subject of betting further information on the position of there’s need for further action. If with virtual currencies, McArthur customer funds.” you don’t have staff who feel safe noted: “We are concerned about Moyes is New Commission Chairman Bill Moyes has been appointed as Bradley with the approval of Prime tary sectors, which will serve him the new chairman of the Gambling Minister Theresa May. well at the Gambling Commission.” Commission for a five-year term, Bradley said: “I am delighted Bill Moyes, who is also chairman of the succeeding Philip Graf as head of the Moyes is taking up the position as General Dental Council, was previ- industry regulator. The appointment chair of the Gambling Commission. ously director general and executive was made by Secretary of State for He has a wealth of experience director of British Retail Consortium Culture, Media and Sport Karen across the public, private and volun- and has held a number of non- executive directorships.

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 37 Matt reflects on whirlwind year

the staff with who’d worked their way up from whom he’d shop level and you get to see for shared his 10- yourself the progression that can be year career at made. the firm. And a “I enjoyed being at ICE at the decent response ExCel Arena in London in February, from the cus- seeing the new slots games and be- tomers too, ing able to promote their features to even the pair potential customers. Learning about who daubed their features before they arrived in graffiti on Lad- the shops was useful for me, like- brokes’ full- wise the technology involved with Matt and Synita at Kranji page congratu- the self-service betting terminals.” latory picture of Matt had already visited THE SUN IS setting on Matt Howe’s him in the next day’s Racing Post, Thailand, Egypt and America, but reign as Racing Post/SIS Betting Shop and then asked him if he would still never in the VIP style with which he Manager of the Year, just as it did be okay to make the tea for them. and wife Synita embarked on the over Marina Bay in Singapore, during Having left his previous job trip of a lifetime to experience the his visit for the Emirates Singapore after being told that progression Emirates Singapore Derby at Kranji Derby, part of his prize for winning within the business wasn’t available in July, courtesy of the Singapore last year’s flagship competition for to him, Matt joined Ladbrokes and Turf Club, his reward for being betting shop staff. worked initially in their Handsworth crowned Betting Shop Manager of The view of that Singaporean shop as cashier cum deputy manag- the Year 2015. sunset from 56 stories up is a er, working his way up to shop man- He may have only backed the memory that, he says, will stay with ager, and then to multi-shop man- runner-up in the Singapore Derby, him forever. But there have been agement where now oversees five but the trip itself was an all-round plenty of other things that won’t shops. winner.“It was non-stop,” he says. easily be forgotten during a whirl- Highlights during the ten “With no time to waste, we went wind of a year since the Ladbrokes months since he lifted the trophy straight out to explore the city. We employee landed the coveted title have been plentiful, including a visited the Marina Bay Sands Hotel, and was handed the trophy by Eng- Channel 4 interview by Tanya Ste- which has a viewing platform 56 sto- land rugby international and Ques- venson during Cheltenham’s Inter- reys up. Sipping Singapore Sling tion of Sport star Matt Dawson at national meeting in December, and cocktails while watching the sun set London’s Jumeirah Carlton Hotel last the opportunity to do some race- over the bay way truly breath- November. course PR work alongside Ladbrokes’ taking. “Still very hazy, to be hon- Mike Dillon and David Williams. “On our final night there, we est,” is his reply when asked for his “I enjoyed that very much,” walked part of the Formula 1 street recollection of that stellar afternoon. he says, “seeing how the brand circuit at midnight. From now on, “From my name being announced, wants to be represented, and the watching the Singapore Grand Prix going up to receive the trophy, going whole operation of getting the prices will take on a new resonance. back to the table, Derek Thompson over to Tanya and Tom (Lee) on “A couple of weeks after ar- interviewing me, photos with every- Channel 4. It’s about getting your riving back in Birmingham, I was one, going round the corner to the message across first and foremost. brought down to earth one Sunday pub for a drink, then before I knew it “I worked at Chester’s May morning. I was putting up the papers I was lying down on the hotel bed festival, York’s Dante meeting and displaying the form for Kranji, rather and – whoosh – it had all gone by so saw racing from a different aspect – I than being there in person. It was a quickly.” wouldn’t really class it as work. bit of a difference! “ Back in the north-eastern “I went to the Racing Post He’s been a man in demand suburbs of Birmingham where he Juvenile Trophy at Wimbledon and all year, working on various projects oversees five Ladbrokes shops, there the Ladbrokes Golden Jacket, where within Ladbrokes, recalling his expe- was an enthusiastic reaction from I met people from within Ladbrokes rience in winning the title and what http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 38 he’d learned from it. matter how basic it might be. If it’s vice, but I think if you take on too “Winning it probably made horses, what the big race of the much information, when you an- me realise how passionate I am day? It really helps if you can show swer a question, you may answer it about the job,” he reflects. “I’ll al- some interaction with the customer in a way that’s not natural to your- ways give anything a go and if I that’s tailored to their particular in- self. don’t succeed first time, I’ll take terest, rather than just a general “I didn’t try to polish myself to stock of what I did well, what I did- conversation. be a slick professional; I stayed true n’t do so well, and how easily it can As he enters the last weeks to myself. As long as you remain be rectified for me to perform of his reign, what advice does have true to yourself and to your person- better the next time. I don’t like Matt have for those managers seek- ality, every answer you deliver will having a failure next to my name, so ing to step into his shoes, those who be in your style, and that’s what’s I’ll try harder to get results one way make it through to the final round important.” or another, so I can get a tick next to of judging in this year’s Racing Post/ my name instead. SIS Betting Shop Manager of the The Racing Post/SIS Betting Shop “Being a good betting shop Year? Manager of the Year 2016 takes manager is about the interaction. If “Try to remain as close to place on November 21 at the a customer likes having a bet on the your personality as possible,” he Jumeirah Carlton Hotel in London. dogs, try to have a conversation responds. “There will be a lot of with him about greyhounds, no people along the way giving you ad-

Book Review by Chris Pitt

Definitive work on he also knows how to impart the That question is open to interpreta- information, bringing something tion and matters of opinion. What is world’s oldest Classic original to each page in an enter- not in doubt, however, is that this taining way that is easy to read, book is the definitive work on the The St Leger: A History of the straightforward to follow and capa- world’s first Classic horserace. World’s First Classic Horserace, by ble of sustaining interest through- Retailing at £75, it is not cheap but Tony Barber out. on this occasion you get what you

The book is divided into six sections, pay for: a high-quality publication of The last book to chart a comprehen- each covering specific periods, over 500 pages, containing more sive history of the St Leger Stakes charting the history of racing at than 300 illustrations, most of which was published in 1926. That was 90 Doncaster before the St Leger and have not been seen by the wider years ago and much has happened the “mysteries surrounding the public. It is a limited edition of 800 since then, hence there is plenty of birth of the world’s oldest Classic”, copies, each one signed by the au- new material into which an author the race’s inauguration, its rise to thor. may delve for their research. With prominence and its “troubled times” this offering, Tony Barber has un- It will make an excellent ‘special oc- of the 1830s and ’40s, its redemp- earthed a plethora of hitherto un- casion’ gift for any lover of horserac- tion, taking the race up to the Great tapped historical sources to come ing history. War, the inter-war period, post-war up with a compelling history the last competition that led to falling Classic of the season. attendances, and how the race set The St Leger: A History of the Raised in a village near Doncaster, about reversing its ailing status, World’s First Classic Horserace, by the race was ingrained in the author while being increasingly overshad- Tony Barber, is published by Racing from an early age when he accom- owed by other emergent autumn Post Books, costs £75, and is only panied his family on their annual contests. pilgrimages to the St Leger. As a re- available from the Racing Post via In conclusion, the author asks the spected historian, he could be ex- its website www.racingpost.com/ readers what they would consider pected to know how to unearth the shop or by phone on 01933 340858 to be the St Leger’s “golden age”. facts but, fortunately for the reader, (Mon-Fri 9am to 5pm). http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 39 Leicester win right result for Wales bookie

equaliser for Chelsea against Totten- “I was also at the last game of the ham on that second night of May, season at Chelsea with my son. A making it impossible for Leicester to friend who’s a Chelsea season ticket be caught, that he himself began to holder got me two tickets but, obvi- think it was possible. ously, we were sat amongst all the “I couldn’t let myself believe before Chelsea fans. I’ve never had so it was certain,” he reflects. “When many people shake my hand. I said LEICESTER CITY WINNING the Prem- you’ve been supporting Leicester as to my friend, ‘Normally when I ier League is the most remarkable long as I have, it’s just a matter of come here you’re trying to shake story in the history of the competi- when the wheels will fall off – not me by the throat!’ I suppose they tion, if not football as a whole. This ‘will they?’ but ‘when will they?’ – were just glad Arsenal or Tottenham most unlikely of all triumphs will and yet it just never happened this hadn’t won the title.” long be remembered by both fans time. He wasn’t there for the club’s Mon- and bookmakers alike. For fans it He’d watched the Chelsea v Spurs day night victory parade in the open was elation, while some of the ma- game at a friend’s house – a West -top bus because he was busy jor firms shed tears – of the croco- Ham fan. “I didn’t want to watch it teaching at school and then working dile variety, perhaps – in estimating at home,” he recalls. behind the betting shop counter, their losses. “At half time Spurs were two-nil up but he watched it on TV. One bookmaker who certainly was- and coasting. I said to my friend ‘I’m “There must have been two-thirds n’t complaining was Sean Payne of wasting my time here; Spurs are go- of the city’s population present,” he Llandrindod Wells independent SP ing to take them apart’. But when reckons, “which is madness when Racing, who combines being the Chelsea got their first goal, Spurs you think about it. town’s bookie with teaching maths just imploded. It was bizarre be- “It’s got to be the greatest football at the local high school and working cause they’d gone from playing underdog story ever, I would sug- with autistic children. And no won- beautiful, flowing football to trying gest, and it must have brought more der, for he was born and bred in to kick Chelsea off the park. And people in to having a bet on football Leicester and has supported the when Eden Hazard scored that sec- than any other single event last city’s football club since the age of ond goal in the eighty-third minute, year. six. well, I just screamed. “It’s interesting because I heard As BOS Magazine discovered when “It was funny because my friend’s some pundits saying it was a sub- profiling SP Racing in its September/ wife came in and said ‘Don’t worry, standard Premier League season October 2015 edition, the associa- Sean, I’ve already been next door to and that’s why Leicester won it. tion with Leicester City is apparent apologise to the neighbours’! What those people seem to forget is even before you step inside the “I never once thought I would ever that we won it by ten clear points. shop. Spot the fox’s head from the see anything like that in my lifetime. We didn’t just crawl over the line club’s logo woven into the SP Racing I thought we were always going to and sneak it by a point, we won it by sign above the door. Venture in- be the yo-yo team that would have ten – that’s three victories and a doors and you’ll find a variety of a couple of good seasons, get rele- draw more than anyone else. I think Leicester City ephemera adorning gated, then back up again a couple they’re doing us a disservice saying the walls. of years later for a season or two. it was a poor Premier League sea- That your BOS reporter’s visit was a That’s what I thought our history son, and I think the vast majority of prescient one is beyond doubt. Al- was about. football fans out there were cheer- most six months after the least pre- “It was just brilliant. I could never ing Leicester on.” dictable result in Premier League – have imagined it happening. They weren’t the only ones. The no, let’s be honest, any league – his- “I went to the last home game general public’s penchant for sup- tory, Sean is still basking in the glory against Everton (by which time the porting an underdog resulted in of his home team’s triumph. Premiership title had been secured). many thousands of people with Perhaps unsurprisingly, given the They presented the trophy after the little previous interest in football location of the mid-Wales betting game. It was strange because it was becoming embroiled in the Premier shop, Sean didn’t lay any bets on almost like the actual game was a League title battle that dispelled the Leicester winning the title. Indeed, it secondary event before the main post-Christmas blues, enlivened the was only after Eden Hazard’s late part. months of late winter and carried http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 40 tionalist” when it comes to football. for £30 million by Chelsea) to the “I understand things can’t stay still bigger clubs, which indicates that and you’ve got to move with the the players believe there’s some- times,” he observes, “but I’ve never thing special building there. Arsenal been convinced that these new sta- put an offer in for Jamie Vardy but dia offer the same kind of atmos- he turned it down to stay where he phere.” was. They say you don’t turn down The Filbert Street ground of his Arsenal, but he did. That said a lot childhood years has long since been and it’s a sign of how far we’ve demolished. Now, a hundred yards come.” away on the other side of the power And then there’s Europe, of course. station, lies the gleaming all-seater Sean is already making plans for King Power Stadium, formerly Walk- himself and his son to head to Den- ers Stadium when the Leicester crisp mark for the FC Copenhagen game manufacturers were the club’s spon- on November 2. SP’s Sean Payne sor. “It may never happen again,” he over into spring, cheering on the King Power Stadium is the future but says. “A part of me thinks we’ll defi- team which almost everybody, it what about the future of its club? nitely qualify for the next round so seemed, wanted to win. Responds Sean: “We’ve made some maybe we should try to do a game Having spent much of his youth on good signings (including Algerian after we’ve qualified, but on the off- the terraces at Filbert Street, hang- international Islam Slimani for £25.5 chance we don’t qualify, I wouldn’t ing his legs over the side of the wall million from Sporting Lisbon) but, want to miss the opportunity.” in case the ball struck them, Sean more importantly, we didn’t lose regards himself as “a bit of a tradi- anyone except N’Golo Kante (signed

Betway steps up sponsorship in Belgium

Online bookmaker Betway has 32 matches on 20 and 21 Septem- Workman added: “The partnership signed two landmark sponsorship ber. with the Belgian Cup is an excellent deals within Belgian football to The two agreements come just platform to introduce our brand boost its sponsorship presence in weeks after the bookmaker extend- across all football supporters in Bel- the country. ed its principal sponsorship deal gium. We look forward building up Betway has signed an agreement with the English Premier League’s the excitement from the early with RSC Anderlecht, as well as a West Ham United through to the round games all the way to the final wider deal with the Belgian FA and 2019/2020 season, following the in Brussels.” Pro League that will see the compa- club’s move into their new home, Francois De Keersmaecker, presi- ny become the official betting part- the London Stadium. dent of the Belgian Football Associ- ner of the historic Croky Cup, the Betway’s Anthony Workman said of ation added: “The Croky Cup is the country’s principal cup competition. the agreement with the 33-time fastest road to European football As part of the three-year betting Belgian champions: “We are proud qualification in Belgium, and the partnership deal with RSC Ander- and thrilled to become the betting arrival of Betway as a partner of this lecht, Betway, who launched in Bel- partner of RSC Anderlecht. The club competition proves its continuing gium in September 2015, will re- has a rich, hugely successful history, growth and success.” ceive in-stadium branding with the and we see this partnership as an The Croky Cup is the premier knock- 33-time Belgian Pro League champi- opportunity to bring supporters out cup competition in Belgian foot- ons. even closer to Anderlecht and the ball and was first held in 1911. Club The betting partnership agreement excitement of the Pro League.” Brugge have won the competition a with the Belgian FA and top-flight Speaking of the landmark deal with record 11 times but were beaten in Pro League began with the round of the Belgian FA and Pro League, last year’s final by Standard Liege.

http://bos.mannybernstein.co.uk BOS Magazine - September 2016 Page 41