Del Mar College Accountability Report
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Del Mar College Community College Performance - Complete Report Del Mar College Accountability Report January 2016 Accountability System, January 2016 1 of 34 Del Mar College Community College Performance - Complete Report Participation - Key Measures Enrollment 1. Fall Headcount (Unduplicated) Fall 2000 Fall 2014 Fall 2015 % Change Institutional Closing the Fall 2000 to Closing the Gaps 2015 Gaps Target- Completion Fall 2015 Total (does not include flex entry) 9,683 10,439 10,852 12.1% 11,531 94.1 % White 4,082 ( 42.2%) 2,850 ( 27.3%) 2,769 ( 25.5%) - 32.2% 3,519 78.7% African American 194 ( 2.0%) 350 ( 3.4%) 356 ( 3.3%) 83.5% 331 107.6% Hispanic 5,125 ( 52.9%) 6,511 ( 62.4%) 6,950 ( 64.0%) 35.6% 6,856 101.4% Asian 122 ( 1.3%) 209 ( 2.0%) 216 ( 2.0%) 77.0% International 150 ( 1.5%) 313 ( 3.0%) 377 ( 3.5%) 151.3% Other 10 ( 0.1%) 206 ( 2.0%) 184 ( 1.7%) 1740.0% Gender Male 4,007 ( 41.4%) 4,585 ( 43.4%) 4,745 ( 43.7%) 18.4% Female 5,676 ( 58.6%) 5,854 ( 56.6%) 6,107 ( 56.3%) 7.6% Flex Entry 327 73 110 - 66.4% Source: Coordinating Board Management (CBM) Report 001 Source: Coordinating Board Management (CBM) Report 001 In November 2014, the voters approved a bond issue of $157 million for the Capital Improvement Plan which will provide academic core courses, workforce technology laboratories, developmental education, early college, dual credit, student support, and library services at each campus. A major accomplishment for the year was celebrated in May 2015 with the graduation of 678 students who received certificates and associate degrees of which 96 also earned their high school diplomas and graduated from the Collegiate High School. This further exemplified the positive relationship between College and the school districts in its service area. Implementation of the Strategic Plan 2014-2019: Reach Forward. Deliver Excellence began during the 2014-2015 academic year and numerous strategies were addressed in support of the seven goals. Student learning success became Goal Number One and was supported by the two-year persistence rate of First-Time In College students being reported higher than the state average for the College peer group as well as a higher percent of DMC students were employed and/or enrolled in a four-year institution the following fall. The College was designated for the fourth year as Military Friendly by G.I. Jobs Magazine. The Workforce and Corporate Services staff received Texas Workforce Commission grants and revenues of over $3.9 million. These grants were to provide a skilled workforce for Industrial growth within the region. As a Hispanic Serving Institution (HSI) in the area of Science, Technology, Engineering and Math (STEM) the College received the Year 4 Award of $827,522 to enhance and build capacity in the STEM fields. Because of these enhancements, advisors made significant contributions to enhance enrollment, retention, and transfer of students to four year institutions. Annual Unduplicated Enrollment 2. Annual unduplicated enrollment including credit, non-credit and dual-credit students. FY 2000 FY 2014 FY 2015 % Change FY 2000 to 2015 Total 20,075 19,124 18,926 - 5.7% White 9,062 ( 45.1%) 5,228 ( 27.3%) 4,986 ( 26.3%) - 45.0% African American 485 ( 2.4%) 640 ( 3.3%) 669 ( 3.5%) 37.9% Hispanic 10,018 ( 49.9%) 11,609 ( 60.7%) 11,851 ( 62.6%) 18.3% Asian 239 ( 1.2%) 346 ( 1.8%) 357 ( 1.9%) 49.4% International 237 ( 1.2%) 524 ( 2.7%) 531 ( 2.8%) 124.1% Other 34 ( 0.2%) 777 ( 4.1%) 532 ( 2.8%) 1464.7% Accountability System, January 2016 2 of 34 Del Mar College Community College Performance - Complete Report Other 34 ( 0.2%) 777 ( 4.1%) 532 ( 2.8%) 1464.7% Gender Male 8,591 ( 42.8%) 9,219 ( 46.8%) 9,284 ( 49.1%) 8.1% Female 11,484 ( 57.2%) 9,905 ( 53.2%) 9,642 ( 50.9%) - 16.0% Enrollment Management A. In the area of Enrollment Management we’ve continued to refine our processes and procedures as they relate to admissions, advising, recruitment, records management and testing. Our goal is to continue to refine our communications flow to prospective and current students through E-communication, direct mail, DMC student portals and text messaging and provide better “calls to action”. The 2014-2015 school year included over 900,000 direct mail contacts in the coastal bend along with 240,000 electronic communication pieces, and made over 6,000 phone calls to new and current students regarding recruitment and registration. Key to each area has been the focus on “student-centeredness” and improving the student experience. We continue to develop each area with respect to six key principles: Communication, Accountability, Structure, Urgency, Process, and Integrity. B. Admissions Office: The Admissions Office continues to refine our processes and now has a 24 hour turn-around on application processing. Currently the application import transfers approximately 90% of application data and is completely paperless. Our goals moving forward include: 1. We plan to fully utilize our Communications Management module in Ellucian Datatel to improve student communication via ERP. 2. Complete “workflow” linking together all of our admissions document processing screens. C. Advising: Liberal Arts Advising, under the Department of Outreach & Enrollment Services, is currently working on a re-design of campus wide advising training. Our Student Enrollment Specialists are incorporating a holistic advising approach when working with students. For the school year 2014-2015 the Student Enrollment Center saw a total of 28,082 students for advising and/or admission completion and handled a total of 17,773 phone calls. 1. Our liberal arts advising area has created a training module and advising guide that has now been shared with our campus wide advising partners which includes NACADA best practices advising principles. • We have partnered with our Title V colleagues to utilize FOCUS 2, career assessment software, which will be utilized in advising students. • We have partnered with TAMUCC and TAMUK to host their transfer advisers in our advising center. 2. We have also partnered with Student Services and their new student orientation team to create New Student Orientation-Advising and Registration where new students (FTIC) will undergo a holistic advising process that will include a career assessment component to ensure correct placement in college level coursework, DE, CE, ABE or selective admission programs. Over 1,000 FTIC students attended and were advised/registered at our summer orientation programs. 3. We have applied, and been awarded, a $50,000 2-year THECB Student Mentorship Program grant for the 2015-2016 through 2016-2017 academic years. This grant provides funding for current Del Mar College students to conduct outreach & enrollment assistance while being embedded in select Coastal Bend high schools. D. Outreach & Recruitment: Our Outreach and Recruitment Office continues to move aggressively towards a culture of awareness building within the Coastal Bend community with a focus on visibility. This year, while we saw a 3% decrease in Fall 15 applications from Fall 14, we saw a >5% increase in our Fall 15 enrollment number. Monthly on-campus enrollment workshops and weekly visits to the Coastal Compass Center are conducted for community-wide. Two preview days are conducted specifically geared toward high school students to engage hands-on activities and information sessions. • Fall SUCCESS Day (Fall 2014)-Targeted high school juniors and seniors. Approximately 700 Coastal Bend students attended. • Jr. SUCCESS Day (Spring 2015)-Targeted high school sophomores & juniors. Approximately 150 Coastal Bend students attended 1.Over the last enrollment cycle our Outreach staff (2) attended a total of 300 visits that included high school visits, college fairs, financial aid nights, advising and parent information sessions (does not include visits made to elementary or junior high schools). 2. Our most recent initiative Project Viking, offered at three Corpus Christi ISD high school campuses, embeds Del Mar College outreach, enrollment, dual credit and testing staff on a weekly basis to assist with applications, financial aid, testing and advising. Fall 15 results for those campuses include • West Oso HS – 92% of the high school senior class completed the DMC application with 31% of those being advised/registered on-site. • Moody HS – 97% of the high school senior class completed the DMC application with 45% of those being advised/registered on-site. • Miller HS – 92% of the high school senior class completed the DMC application with 25% of those being advised/registered on-site. 3. We currently have a Call Center in place staffed by one full time and three part time employees who answer all calls for the East Campus Student Enrollment Center as well as the Registrar’s Office. E. Registrar’s Office: Key functions of the Registrar’s Office include generation of transcripts, evaluation of transfer credit, course schedule management, graduate certification and commencement. Additionally, the Registrar’s Office processes and submits CBM reports to the Texas Higher Education Coordinating Board (THECB) and to the National Student Accountability System, January 2016 3 of 34 Del Mar College Community College Performance - Complete Report and submits CBM reports to the Texas Higher Education Coordinating Board (THECB) and to the National Student Clearinghouse. The Registrar’s Office continues to focus on records management, course pre-requisites, CBM accuracy, transfer coursework evaluation, degree audit functionality and reverse transfer. In the 2014 -2015 academic year, the Registrar’s Office processed 55,708 documents, assisted 39,112 students at the counter, responded to 24,840 phone calls and articulated 29,060 courses. The Registrar’s Office will continue to focus on five specific initiatives in the 2015-2016 academic year.