AAF District 7’s role in the NATIONAL STUDENT ADVERTISING COMPETITION

A HISTORY 1967–2012

AAF DISTRICT 7’S ROLE IN THE NATIONAL STUDENT ADVERTISING COMPETITION ––– A HISTORY I first became knowledgeable of the activities of the Seventh District in 1982 when for the first time, I attended their Convention. Prior to this Convention a member of our Nashville Advertising Federation, Bill Satterwhite, asked me to handle some minor duties for the District Student Advertising Competition, which was to be held in Nashville in 1983. He Dear Charlie, described these duties as “being in Thank You for sending charge of getting some equipment to be me a copy of your book used for this competition, such as projection screens, sound on the NSAC and the equipment, etc.” I agreed to take care of this assignment, but Seventh District. was much surprised when at the National Convention in June, Former Governor Mike Gallagher, congratulated me for being IN I enjoyed it, and deeply CHARGE of the District Student Competition for ‘83. I told him appreciate your taking that there must be a mistake because I had only been informed the time to highlight of duties related to arranging for some equipment. The aftermath this important AAF of all of this was that I was the Competition Coordinator in 1983. National program and This was a significant assignment for me in that while the Seventh District’s carrying it out, I became aware of the uniqueness of this student central role in starting, competition, and became completely enthusiastic about the developing, and purposes served and value received by advertising students from growing it. participating in this project. At the same time, I became enthusiastic about the agenda of the Seventh District and Many Thanks, the American Advertising Federation. Now, many years later, I remain enthusiastic about these two organizations and continue to be actively interested in the National Student Advertising Jim Datri Competition. AAF President and CEO The leadership of the Seventh District has always been proud to say that the Student Advertising Competition project started within the Seventh District, but nobody seemed to know much about how and where and the details of the beginning of this project. That is the reason I spent much time searching minutes and interviewing people in the AAF (American Advertising Federation) District 7 area and thereby wrote and published the District 7 Student Advertising Campaign history in 1996. Now, some 16 years later I am updating the report with information about this most worthwhile activity to include the period after 1995, which I continue to feel that it is important that we preserve for District history. I enjoyed collecting the material, and have enjoyed getting to know the many people I have talked with who have played a part in this historical project. — Charlie Malone Former AAF District 7 Governor 1991-1992 3 F O U N D E R S O F A A F D I S T R I C T S E V E N S T U D E N T A D V E R T I S I N G C O M P E T I T I O N

F R E D M A C V I C A R At the AAF Convention in June, 1982 Born and raised in Canada, Fred and again in 1997, AAF’s National MacVicar was educated at the Academic Committee awarded University of New Brunswick, St. Fred and Jack the prestigious “Aid to Stephen Business College and Education Award” for their efforts in Harvard Business School. From 1980 starting the Student Advertising until his death in October, 2002, he Campaign Competition that led to the lived in Hilton Head, South Carolina. National Student Advertising MacVicar’s career highlights include Competition of the AAF. In a letter serving as Business and Marketing accompanying the Award, this Director of the Smithsonian Institution statement was made, “The hard work Press, and Director of Planning and Membership Development and dedication with which you started for the American Advertising Federation. Other employers and the program have paid off in great clients include the Georgia Department of Industry and Trade, rewards for the future advertising Cryovac Division of W.R. Grace and Company, Southern professionals in the United States.” Airways, Sears Roebuck, Bloomingdale’s, Singer, Reuben H. Donnelley Corporation, Newhouse Newspapers, United States Peace Corps, Security National Bank, Columbia Nitrogen, Callaway Mills, Dutch States Mines, 3-M, United States Catholic Conference and Santee Cooper. Within District 7, Fred was President of the Augusta Ad Club and District Governor in 1967. He was a lifetime member of both the Augusta and Atlanta Ad Clubs. For his efforts in establishing the Student Advertising Campaign Competition, MacVicar won the American Advertising Federation’s “Aid to Education” Award on two occasions, June 1982 and April, 1997. Fred authored Careers in Advertising, University of Georgia Press, and co-authored Crossed Pens, Acropolis Books South. The Supreme Court of South Carolina qualified MacVicar as an expert witness in the fields of marketing and public opinion research.

4 J A C K B O L T O N Jack Bolton was born in Detroit, Michigan and attended Emory University where he studied radio journalism under his favorite teacher, Professor Richard Joel. Drafted in 1950, Jack became a member of the PIO staff of the 4th Infantry Division and produced programs for the Armed Forces Network. After returning to the United States, Bolton earned a BFA in Dramatic Arts from Columbia University while working as a program service representative for CBS Television. Next, he joined the Katz Agency in New York representing radio, television and newspaper firms. Bolton was promoted to Atlanta Manager for Katz in 1962. Soon after, he joined the Atlanta Ad Club and became president in 1969. In addition to founding the Student Advertising Campaign Competition, Bolton was instrumental in the formation of the Atlanta Advertising Institute. Bolton has many interests. He is a longtime member of the Society for The Preservation and Encouragement of Barbershop Quartet Singing in America, Inc. He holds the Amateur Radio Call of WA4PNY, has served as president of the Atlanta PC Users Group and studies genealogy at the Roswell Family History Center. Bolton participates in the American Association of Suicidology and The Compassionate Friends. He published his wife Iris’s book, My Son... My Son... A Guide to Healing After Death.

5 M A C V I C A R ’ S B I G I D E A

I N T H E B E G I N N I N G The person in our district academic The idea of student competition began with the thoughts of a world who has participated in or Former Governor of the Seventh District, Fred MacVicar. Fred observed EVERY District 7 had been President of the Augusta, GA Ad Club in 1965, later Competition, beginning with the very moving to Atlanta to be with the Harris & Weinstein Agency. At first one in 1967, is Professor the same time Fred was becoming an active leader in the Seventh Ron Lane, formally of the University “Deep South” District of the American Advertising Federation. of Georgia. He has also observed most Fred talks about his thoughts that led to originating the student NSAC National competitions since competition project, “At the agency, I had been interviewing 1986. “Having watched the NSAC students from colleges looking for jobs and job experience. They evolve over many years my opinion of were telling me that they now had a college advertising its value hasn’t changed. It is the best education, but companies were looking for applicants who had thing going in advertising education. It actual, practical advertising job experience. So the thought is not just another academic exercise. developed, in my own mind, as to how we could give these It gives students the opportunity to students a realistic look at the whole picture of advertising, put all the tools of marketing combining all the elements that are involved in servicing the communication together in one advertising client. The idea of the competition gradually planand then sell it to others. It gives developed, but there was one big problem. I realized that it students everywhere the chance to see would be a tremendous task to develop the details of this if they have what it takes to be in the competition idea and to actually manage the competition. Jack advertising business. It gives them Bolton with the Katz Agency in Atlanta and a leader in the Atlanta something to talk about and show in Ad Club, was calling on me regularly servicing the Southern job interviews. These have been Airways account which I was responsible for. I reviewed the part of the equation since day one competition idea with Jack, and immediately we began to which would be 1967. > develop ideas that would be a part of this competition project. Jack volunteered to sell the Atlanta Ad Club on spearheading this competition. During the same time period I began reviewing these ideas with the leadership of the Seventh District and received their enthusiastic support.” Jack Bolton was an active member of the Atlanta Ad Club, serving as its President in 1969, and was with the Katz Agency, representing radio and television stations. Jack, too, had noticed that college advertising students were lacking in practical advertising experience. He stated, “Many students came to Katz, and I enjoyed helping them find jobs, but so many of them were totally unaware of not only media but of the total concept of what an advertising campaign really involved. Fred and I talked about wanting to get these students to know about this through this campaign competition. The campaign competition idea seemed to be the perfect vehicle to provide the opportunity to bring 6 students face-to-face with advertising managers who could and would make decisions regarding their futures. As office manager Today the quality of the work and of Katz, it also allowed me to have a little influence with the thinking has become much more schools with advertising programs to ask them to look at this area sophisticated. Students talk about of student development. Some of our good mentors were Bob much more than simple advertising Glafkie at the University of Florida, my longtime friend and plans and examples. Today they talk teacher at Emory Professor Dick Joel, Bill Neace at Emory, Ron about integrated marketing. Strategy Lane and Frazier Moore at University of Georgia, Dean Scroggins is king. Thinking out-of-the-box is and Lee Wenthe at University of South Carolina, John Tully at critical. Using new and alternative Georgia State and others that helped make this happen.” Fred media in creative ways is routine. and Jack made a good team. They shared the same observations The competition has grown from a about college advertising students. They grew to share handful of ad teams to hundreds enthusiasm for the competition idea. Jack could get the competing for the big prize. As the cooperation of the Atlanta Ad Club while Fred could get the business has changed, so has the support of the Seventh District. NSAC. The result is both better students and better advertising programs.” I N I T I A L G U I D E L I N E S F O R T H E C O M P E T I T I O N In mid-1966, the competition began to take shape. Fred was a graduate of the Harvard School of Business and had case study experience, so he felt that the competition should be based on a common case study involving advertising for a product or service that would be as close as possible to an actual experience. It was decided that it would be ideal to secure a company sponsor that had an actual product that we could work with, preferably a product that was not clearly established, even a product that may have been withdrawn from the marketplace. It was also decided that it would be wise to keep the name of the sponsoring company a secret, creating a fictitious company based on actual facts of the company. By keeping the name of the company secret, they were able to get facts and figures from them that they would not release if the real company name were known. This would be giving students case study facts and figures that in many cases agencies would not be able to get from their own accounts. It was also decided that colleges and universities would develop teams within their advertising/marketing related departments that would take this common case study and, acting as actual agencies, develop a plan of advertising and marketing of this product or service. They would prepare a campaign with the details recorded in a “plans book” that would be a part of their

7 presentation. It was suggested that these college advertising teams would have a structure much the same as an agency- a media person, a creative person, an account person, etc., and this team would make an actual presentation, with a time limit, to a group of judges in competition with other school teams. It was decided that portions of the presentation could use video and/or tape and that storyboards were encouraged.

N A M I N G T H E C O M P E T I T I O N Giving this competition a correct name seemed very important to Fred MacVicar. He felt that it was important that the efforts for this competition come from the students themselves, not from the colleges or universities, hence, the name should reflect this. Fred states, “the official name for this project was decided to be STUDENT ADVERTISING CAMPAIGN COMPETITION to designate it as coming from the students. Some had suggested the name “College Advertising Competition,” but we felt that this did not correctly state what we wanted to accomplish. Jack Bolton added, “We would encourage the schools to create a situation that produced classes that worked on their own– to create an “agency” that would work alone. Certainly the professors would be available, but it should be the students’ total production.”

G E T T I N G S U P P O R T F O R T H E C O M P E T I T I O N Once the basic ideas were developed it was important to get input from people and organizations that would be involved. Fred and Jack started a campaign to contact colleges and universities, advertising clubs in the area and industry advertising leaders. Jack was a friend of Professor Richard Joel, and while Joel was Professor of Advertising at Florida State University he was also President of the national advertising fraternity, Alpha Delta Sigma. While serving this organization as President during the 1957-59 period he had tried to get a similar competition going among the chapters of ADS; however, when only 6 chapters participated the project was discontinued. Professor Joel, however, was able to give advice and support to this new idea of the Seventh District. More and more the enthusiasm for this new project grew. Due to the conflicting status of the college quarter/semester systems it

8 was decided that the best time to have the competition was in the Spring with case studies released to the students around the first of the year. It was also decided that there would be three judges, each of whom would be advertising managers for well-known companies. It was also decided that it would be ideal to have the competition in conjunction with the Atlanta Ad Institute.

T H E AT L A N TA A D I N S T I T U T E The Atlanta Ad Institute was a yearly event held in the spring in Atlanta and sponsored by the Atlanta Ad Club with the cooperation of the Seventh District of AAF. This event was founded by Professor Joel when he was a member of the faculty of Emory University in Atlanta in the early 1950’s. During this event, advertising executives from the Southeastern region could attend and hear presentations from some of the best and most notable advertising minds from across the United States. It grew to be a very popular event, and advertising students from area schools were invited to attend and participate. The Seventh District played an important role in the Institute and held a meeting of its Board of Directors at each of these yearly events. It seemed wise, at least at first, to hold the Student Advertising Campaign Competition during or adjacent to the Atlanta Ad Institute. This would give the students multiple benefits – the chance to participate in the student competition or to observe a winning presentation, the opportunity to hear speeches from advertising leaders and the opportunity to make good corporate contacts for career decisions. So for the first two years the competition was held on the day prior to the opening day of the Institute. The Atlanta Ad Club coordinated the competition the first two years it was held as an activity of the Seventh District. Beginning in 1969, other Seventh District Clubs coordinated the competition and on April 24, 1969, the competition was held at the Sheraton Peabody Hotel in Memphis with the Memphis Ad Federation in charge. In addition to being the sponsoring club for the Institute, the Atlanta Ad Club deserves much credit for getting the competition off to a good start. Not only did they handle the details of that first year’s competition, they also lined up hotel rooms at attractive prices and planned many activities for the students.

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I N T E R E S T I N G FA C T S THE VERY FIRST STUDENT F R O M S E V E N T H ADVERTISING CAMPAIGN COMPETITION IN 1967 D I S T R I C T S T U D E N T In 1967, Fred MacVicar was the Governor of the Seventh C O M P E T I T I O N S District, having succeeded the District’s first female Governor, We have two former governors of Annie Claire Mote of Baton Rouge. Fred and Jack Bolton lined the Seventh District who were up a sponsor for the first year - the Scripto Corp. The case study members of their student teams: for the product, a ballpoint pen, was sent to interested schools Gus Wales, was Captain of the 1972 in the area. Judges for the first competition were the advertising LSU team that won the District managers of Southern Bell Corp., Tupperwear, Inc. and the Competition that year, and North Carolina National Bank. Schools from the Southeastern Jim Wenthe, was a member of area were invited to participate, and the team from the University the University of South Carolina of Georgia was the winner. Lee Wenthe, who with her husband, team of 1968. Jim has been most active in the affairs of the Seventh District, was, in 1967, a member of the faculty of the University of South Carolina, and was in charge of the school team’s entry in that first competition. Lee remembers that the first competition was very well organized with each team having one hour (this included time to set up the equipment needed for the presentation, approximately 30 minutes for the presentation, and time to answer the judge’s questions and take down their equipment.) She also remembers that she was told that there were only three teams that entered Plans Books in advance, and only two teams that made presentations - University of Georgia and University of South Carolina. According to Lee, the University of Alabama was the other school that entered Plans Books but did not make a presentation. A differing opinion comes from Jack Bolton who felt that there were 7 schools participating in 1967; however, some of these schools probably didn’t finish the presentation stage of the competition. Otto Smith was a member of that first University of Georgia team that won the competition, and he remembers there were 6 to 8 teams participating. They included Georgia State University, University of Florida, Florida State University, University of Alabama, Mississippi State University or Memphis State University and either Louisiana State University or Southwestern Louisiana as well as University of Georgia.

10 After the first year’s competition was successfully completed, Fred MacVicar worked to have the University of Georgia team’s winning presentation on the program at the AAF Convention in Houston in June. This helped get the word out that Student Advertising Campaign Competition was unique and served a real purpose in advertising education for students. Many ad clubs inside and outside the Seventh District became interested in getting schools in their areas to become involved in the competition. Fred and Jack Bolton had many requests to provide information as to how they did it.

1 9 6 8 C O M P E T I T I O N The 7th District’s second competition was again held in the A LABOR OF spring during the Atlanta Advertising Institute with the Atlanta Ad LOVE... OF TIMES. Club coordinating the event. The sponsor was Texise and the Dr. Bruce Roche states that students case study involved an unnamed cleaning product. With ten working together on a Student teams competing, the team from Georgia State University was the Competition project have gotten to winner. Again the sponsor’s name was not released, and Jack know one another quite well... in fact, Bolton remembers that the sponsor released complete files about two times – in 1978 and in 1992, a laundry item that had been launched earlier and failed. They members of his University of Alabama were able to deliver product samples to the student teams and to teams have married after meeting do much product testing as part of their research. Interest in the and working together on the team. Competition continued to grow, especially with other colleges This has probably happened on other and with other Districts of AAF. The 3rd and 4th Districts seemed occasions. Another good example especially interested in having a competition among schools would be Jim and Lee Wenthe. In within their areas. A report on the competition was made to the 1968, Jim was a member of the AAF Council of Governors, and for the first time the idea of team from University of South Carolina developing this into a national competition was mentioned. and Lee was the Faculty Advisor. Jim and Lee were married in 1969. 1 9 6 9 C O M P E T I T I O N The 1969 competition was held in Memphis April 24th at the Sheraton Peabody Hotel, with Ward Archer of the Memphis Advertising Federation in charge. The case study, prepared by Jack Bolton, was about an un-named isotonic-type drink and was sent to schools on Jan. 22nd. Eleven schools stated they expected to compete, but only 10 schools actually did: Georgia State University, University of Alabama, University of Georgia, University of Florida, Florida State University, Memphis State University, Mississippi State University, University of Southwestern

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Louisiana, Louisiana State University, and University of Tennessee. The team from the University of Georgia was the winner, and received a trophy plus $500.00 in cash. Judges for the competition were Hank Ross of Delta Airlines, J. O. Jones, Advertising Manager of South Central Bell Telephone Company W H E R E T H E R E ’ S A W I L L , T H E R E ’ S and Howard MacIntyre, Director of Advertising of Plough, Inc. In A WAY. a February Seventh District board meeting the question about In 1969, when the isotonic soft drink financing students’ transportation became an issue. District was was the case study product, the team asked to increase its budget to cover some of the student from University of Georgia won the transportation costs. It was pointed out that local clubs were District competition but not without giving financial help to schools from their respective areas. In a lot of trouble. They planned, as 1969, the 3rd District also started a student advertising part of their campaign to use competition, using the same case study as that developed for the animated commercials for the product Seventh District Competition. In a publication of AAF, “Exchange”, they named “Herman.” They ran into it was stated that the isotonic soft drink was the case study an obstacle when the Advertising and that the University of Georgia won with the product Department refused their request to called “Herman”. In the 3rd District competition, Virginia use the equipment necessary for Commonwealth won with a beverage called “Rally.” Other animation. Not to be outdone, they names used by teams were “Sublime” and “Lift.” Other Districts discovered there was some similar of AAF became interested in this project, and at a Council of equipment in the Education Building, Governors meeting during 1969, 7th District Governor Al Dick so... one evening around midnight made the motion that they recommend to the AAF Board of they broke into that building and did Directors that the Student Competition become a national their animated commercials, their competition. In 1969, Fred MacVicar joined the staff of AAF as efforts lasting from 1 a.m till 5 a.m. Director of Membership Development and Long Range Planning.

1 9 7 0 C O M P E T I T I O N The Competition was again held in Memphis with Grover “Buck” Jones of the Memphis Advertising Federation serving as Chairman. The case study was for a self-tanning lotion, and Plough, Inc was the unidentified sponsor. Nine schools competed, and cash prizes were given - $1000 for first place, $500 for second place and $250 for third place with the requirement that the money be divided equally between the advertising and marketing departments of the winning schools. The team from Georgia State University was the winner. Judges were William Price of Leo Burnett in Chicago, Robert Lidell of The Compton Agency in New York, and Reginald Testement of Noble Dury Agency in Nashville. Local ad clubs were encouraged to finance

12 student teams from their respective areas. In February, 1970, Fred MacVicar confirmed that the Student Advertising Competition had been adopted as a national event of American Advertising Federation with competition to start in 1973. In March of 1970, Governor Al Dick announced that the Seventh District Board Meeting would no longer be held during the Atlanta Advertising Institute and that the Annual District Convention would be moved from October to Spring each year beginning in 1971. One significant reason for this was to have the Student Advertising Campaign Competition at the same time as a part of the Convention, but it was not until 1982 that the District Student Competition regularly became a part of the Convention.

1 9 7 1 C O M P E T I T I O N The case study was for a disposable tissue and the Competition was held at the Martinique Hotel in Columbus, GA with Joe Winsdor of the Advertising Club of Columbus in charge. The team from the University of Tennessee won the competition and Professor Dick Joel, in charge of the team, remembers that his team named the tissue “Mirage” because of its disposable qualities. The winning team received $1000. Eleven teams from 10 schools entered the competition with LSU entering two teams -– one from Marketing and one from Journalism. The schools were: University of Tennessee, Union University, Georgia Southwestern, University of Georgia, University of Alabama, Lambuth College, Nichols State University, Southern Missionary College, Northeast Louisiana State College, and Louisiana State University. Judges were Nicholas Popely of J. Walter Thompson in Atlanta, Bernard Schramm, Jr. of William Cook Agency in Jacksonville, and Peter Soutter of Insights, Inc. in High Point, North Carolina. The University of Tennessee took their cash award for winning and started a scholarship fund in their Department of Advertising. This fund was later named the Richard Joel Scholarship Fund and exists today awarding scholarship money to current UT students in advertising.

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1 9 7 2 C O M P E T I T I O N 1972 marked the last year that the Student Advertising Competition was a District-only competition. The Martinique Hotel in Columbus was again the site, and Joe Winsdor of the Advertising Club of Columbus was again the Chairman for the competition. The case study was a very important National issue at the time, because 1972 was going to be the first presidential election in U.S. history in which 18, 19 and 20-year-olds would legally be eligible to vote. This had been a huge youth culture issue at the height of the Vietnam war, i.e. “Old enough to fight, but not old enough to vote, etc.” Our campaign assignment was twofold: 1 – To convince 18, 19 and 20 year-olds in the test market state of North Carolina to register to vote, and 2 – To Same i.d’s for both pictures. L to R: E.L. “Rusty” Galle, Dan Baldwin, vote. The assignment was named after a “Get Out to Vote” Jane Foreman, campaign in North Carolina. The advertising/journalism team Gus Wales; Former 7th District Governor from Louisiana State University was the winner. There were two In April of 2012, nearly forty teams participating from LSU – the winning team and a team years to the day since the 1972 representing the Marketing Department. Dr. Elsie Hebert was the LSU team won the Seventh District Faculty Adviser for the winning team, and she remembers that Student Campaign Competition, team there was a $1000 prize for the winning team. The District made members held a weekend-long arrangements for the winning team to make its presentation at reunion in Baton Rouge. Reunited the Annual District Convention in Savannah, GA. After the were Dan Baldwin (now of Mesa, competition the Board of Directors of the Seventh District began Arizona), Jane Foreman (now of consideration for the elimination of the cash awards and in its Knoxville, Tennessee) E.L. “Rusty” stead paying the teams expenses for their participation in the Galle (now back in New Orleans after District and National competitions. stints in Mobile, Detroit and Houston) and Gus Wales (who never left Baton 1 9 7 3 C O M P E T I T I O N This year marked the beginning of the National Student Rouge and hosted the reunion). Advertising Competition by American Advertising Federation The group ‘found’ one another just over two years ago on Facebook and with an un-named wine as the product for the case study. A small immediately started planning the forty California vintner was the sponsor. The Seventh District year reunion. Wales wanted to add, Competition was held in Chattanooga. The team from the “It is with deep regret that our team’s University of Tennessee won and went on to compete in the faculty advisor, Dr. Elsie Hebert, National Competition. Professor Richard Joel remembers that his passed away one month prior team named the new wine, “Napiere.” Chattanooga’s Glen Miller, to the reunion. District Competition Coordinator, suggested and got approved

14 from the District Board of Directors the payment of the winning University of Tennessee team registration fees to the District and National Conventions. Funds were raised from 11 district clubs and from corporations in Chattanooga to fund the expenses of the team and faculty to the District and National conventions. A plaque was given to each student on the winning, 2nd and 3rd place teams and scholarships were awarded to the winning schools: 1st-$300, 2nd-$200, and 3rd-$100. At the National Student Advertising Competition, teams from six districts competed in the finals in New Orleans. During this first year’s competition graduate students were allowed to participate, and the winning team from Michigan State University, three women and two men, all were graduate assistants.

1 9 7 4 C O M P E T I T I O N The case study was for American Motors Buyer Protection Plan, Football may be the narcotic of choice and the team from Mercer University in Macon, GA won the for the orangenecks of Tennessee, District Competition which was again held in Chattanooga. The but Dick Joel’s kids shine where number of schools competing in the National Competition finals it’s headlines vs goal lines. doubled with winning teams from 12 Districts competing in Washington, D.C. The University of South Carolina won first place. Dick, remembers that in 1975, the University of Tennessee team won 1 9 7 5 C O M P E T I T I O N the District Competition, and The sponsor was Warner Lambert for its product, Sinutab. The barely missed winning the National District Competition was held in Birmingham. Five schools Competition. The team placed competed, and the University of Tennessee was the winner. The second - only five-tenths of a point Board voted to raise mileage allotments from 25 cents to 35 cents behind the winning team. During per mile for students attending the competition in Washington, his 13 years at the University of D.C. The University of Tennessee team finished second in the Tennessee, Professor Joel was faculty National Competition, and according to Professor Richard Joel, advisor to six teams that won first the Faculty Adviser for the winning team, it was a very close place in the District, four teams that second-place finish: just one-half of one point behind the first won 2nd place, and one team that place team. won 3rd place. Only two of his teams failed to place in the top three.

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1 9 7 6 C O M P E T I T I O N Toyota was the national sponsor. District Competition was held in Birmingham. Eight entries were expected, but one dropped out. The team from the University of Tennessee was the winner. AAF’s Jonah Gitlitz stated that the sponsors for the next 2 years had been signed, and that 80 schools competed in NSAC across the country.

1 9 7 7 C O M P E T I T I O N Frito-Lay was the sponsor using their Rold Gold pretzels as the product. The competition was held in Nashville on April 15th. Ralph Langreck of the Nashville Advertising Federation was Chairman, and the team from the University of Tennessee was the winner. Nationally the NSAC continued to grow as evidenced by the one hundred schools who participated. The Seventh District provided Nashville with $1800 seed money that was to be returned to District. Nashville was to raise all money with the agreement that they would cover any losses and retain any profits from the mission. At a District board meeting in January, Jim Ward cited board action specifying 25 cents per mile transportation allowance for each team PLUS the expenses of the winning team’s trip to Washington to participate in the National Competition. There was a joint 7th and 3rd District Convention held in Atlanta in April, and the decision was made to engage two presentation rooms so that each District could hold presentations simultaneously.

1 9 7 8 C O M P E T I T I O N “ We spent hours conducting Coca Cola Co. was the sponsor, and Sprite was the product. research to sell our product, Wella The District Competition was again held in Nashville, and Ralph Balsam shampoo. I learned that every Langreck again served as District Coordinator for the competition. good campaign starts with research The team from the University of Georgia was the winner. and, today, my public relations and market communications company uses what we learned”

– Nancy Mills, University of Alabama, 1978-79

16 1 9 7 9 C O M P E T I T I O N Wella Balsam was the sponsor, and the Seventh District Y O U ’ V E C O M E A Competition was held in Atlanta. Teams from Louisiana State L O N G WAY, B A B Y University, Memphis State, University of Georgia, University of A 1979 grad of University of Alabama’s Alabama, Middle Tennessee State University, and Southeast NSAC team, Kathy Geiger-Schwab, Louisiana University participated with the University of Tennessee found many good things that turned being the winner. The big news from this year was that the out to be all-important in her career. Seventh District had their very first National Competition winner It started as a part of the first-ever and it was the team from Tennessee. marketing team within the Phone Book operations of South Central Bell.

1 9 7 9 7 T H D I S T R I C T A N D N AT I O N A L A subsidiary, The Berry Company S T U D E N T A D C O M P E T I T I O N W I N N E R S came calling, and in 1992, she was UNIVERSITY OF TENNESSEE promoted to run all their marketing and business development. She later became a President of Berry Network, after holding over 20 positions in 30 plus years with the same company. L to R, Standing: Rhonda Petrovsky, Elaine Buhls, “Over the years I have used much Richard Joel; Professor, of what I gleaned from the Alabama Carol Beene. NSAC ad team: It was my first real L to R, Seated: Ricki McDaniels, Tamara Witt, world experience working as a Patti DeMarzo business team; It was my first experience to make a formal presentation in front of a large group; It was my first time to experience the “Soup to Nuts” of putting the disciplines to work – research, client discovery, creative, building a case, writing copy, and building a media plan. It was the first time to compete against other teams. “I could not endorse this NSAC program more and I thank all who put it in place and have suppored it over the years.”

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1 9 8 0 C O M P E T I T I O N Nabisco was the sponsor, and the Seventh District Competition was held in Birmingham with the University of Georgia being the District winner. Dwight Scantland of the Atlanta Ad Club was the District Coordinator for the competition.

1 9 8 1 C O M P E T I T I O N Coors Beer was the sponsor, and the Seventh District Competition was held in New Orleans with Ron Thompson of the New Orleans Ad Club serving as District Coordinator. The winning team was Southeast Louisiana University. This team also did well in the National Competition finishing in fourth place.

1 9 8 2 C O M P E T I T I O N Corning Glass was the sponsor, and the Seventh District Competition was held in Knoxville as a part of the Annual Spring Convention with Ron Thompson from the Advertising Club of New Orleans again serving as District Coordinator. The University of Georgia won the District Competition and finished in third place in the National Competition.

18 1 9 8 3 C O M P E T I T I O N Maxwell House Coffee was the sponsor, and the Seventh The 1983 team from University of District Competition was held as a part of the Annual District Georgia won first place in the NSAC Spring Convention at Opryland Hotel in Nashville, and Charlie National competition, and the case Malone of the Nashville Advertising Federation was the study was for Maxwell House Coffee. Coordinator. Teams from Middle Tennessee State University, All have given credit to their work on Memphis State University, University of Georgia, University of this winning team as a big assist in Tennessee, and Louisiana State University competed with the their pursuit of a career. University of Georgia being the District winner. This team was As an example, team-member Tracy also the winner of the National Competition in Washington, D. C. Dorsey says, “Being a part of this - this being the second National winner from the Seventh District. winning experience was, first and Judges for the District Competition were Gordon Fenton, Vice foremost, a lot of fun. Creating an President of Wells, Rich and Greene, New York, Jim Black, idea from scratch, working as a team Executive Vice President of Dawson, Johns and Black in Chicago, to bring it to life, then traveling to and Pete Rozzell, Vice President of Gardner Advertising in St. Louis. Atlanta and DC and winning was the inkling of what was really possible in my career. The success We achieved 1 9 8 3 7 T H D I S T R I C T A N D N AT I O N A L S T U D E N T A D C O M P E T I T I O N W I N N E R S helped me to find the courage to UNIVERSITY OF GEORGIA move to New York after graduation. Over the past decade I’ve been involved as executive producer of CNN’s AC360 L to R, Front Row: with Anderson Cooper and the 8 p.m. Tracy Dorsey, hour. I’ve learned that team work and Deborah Rickett, David Raines, Len Reid: Faculty Adviser a winning presentation, as in our NSAC Back Row: win, can make big things happen.” Ron Lane; Faculty Adviser, Also on the winning Georgia team in Brad Taylor, Luke Mansour, Charlie Malone; 7th District Coordinator ’83 was Brad Taylor, who has worked as Global Director, Alliance Marketing, Coca-Cola Co. He had this to say about his NSAC University of Georgia winning experience: The Student Advertising Competition was undoubtedly the most practical experience of my college career. It allowed me to not only apply everything I had learned, it prepared me for life in the real, highly competitive world of advertising. I can’t say enough positive about my experience with the competition.” >

19 T H E H I S T O R Y , 1 9 8 4 — 1 9 8 9

1 9 8 4 C O M P E T I T I O N During the presentation period we see Radio Shack was the sponsor with the case study being for their the presenters, yet, behind the entire TRS 80 computer, and the Seventh District Competition was held presentation effort could be the real during the Spring Convention in Baton Rouge with Alan Watts of important creative person. Such was the Advertising Club of New Orleans being the Competition the case of the University of Georgia Coordinator. The University of Georgia was the winner. in their national championship efforts when Ron Huey was the Creative 1 9 8 5 C O M P E T I T I O N Director for this winning presentation. Burger King was the sponsor and the Seventh District Where is he now? He is President and Competition was held in Birmingham, and Lu Cruce representing Creative Director of Huey + Partners, the Birmingham Ad Club was the District Coordinator. The Atlanta. His work on the Lexus University of Georgia team was the winner and finished in 2nd account put his creative on the map place in the National Competition. nationally. The Martin Agency hired 1 9 8 6 C O M P E T I T I O N him to work on Mercedes-Benz, Levi Strauss was the sponsor, and the District Competition was Wrangler Jeans, just to name some. held in Macon, GA with Lu Cruce of the Birmingham Ad Club In 1997, Ron Huey opened his own again serving as District Coordinator. The assignment was to agency in Atlanta. develop an introductory campaign for Levi’s new Blue Shadow Another look at the winning Georgia Jeans. The team from the University of Southern Mississippi was team shows Luke Mansour who has the winner even though this was their first year to field a team in this to say: The experience I had at the competition. Lee Gipson was a member of that team, and he UGA working on the “National remembers that the school was so excited about winning on their Championship” Maxwell House ad first attempt that the entire campaigns class - 30 of them - attended campaign is one of the highlights of the competition. my academic and business career.

In 1996, David Raines stated, 1 9 8 7 C O M P E T I T I O N “I’ll always remember when they Chevrolet was the sponsor with the case study being for their announced us as the winning team. It Cavalier automobile, and the District Competition was held in was like we became super-famous Atlanta, and Janice Knapp from the Memphis Advertising instantly—cameras were flashing— Federation was the Coordinator. Eight teams paticipated in the trophies presented—journalists were competition: University of Tennessee, University of Southern asking for comments. It was one of Mississippi, Louisiana State University, University of Alabama, the highlights of my career. Many Middle Tennessee State University, Memphis State University, times I have met with people in University of Georgia, and Southeast Louisiana University. The advertising and the subject will come University of Tennessee won the District Competition. Judges for around to where you went to school the competition were: Jim Anderson of Anderson Advertising in and, so often the question is asked, San Antonio (Past Governor of District 10), Barbara Detschky of “did you compete in NSAC.” Doe Anderson Advertising in Louisville, and Marti King of Visual Graphics Design in Tampa (Past Governor of District 4).

20 1 9 8 8 C O M P E T I T I O N Nestle Co. was the sponsor, and the District Competition was held in Memphis with Janice Knapp of the Memphis Advertising Federation again being the District Competition Coordinator. Fourteen teams participated in the competition. Southeast Louisiana University was the winner.

1 9 8 9 C O M P E T I T I O N The Kellog Co. was the sponsor, and the District Competition was held during the Spring Convention in New Orleans with Carolyn Salay from the Montgomery Advertising Federation serving as District Competition Coordinator, having replaced Jimmie Phillips from the Advertising Club of New Orleans approximately 4 months prior to the competition in April. The student teams were asked to develop a campaign for “Project Alpha” - a new cereal. Ten teams competed; Auburn University of Montgomery, Austin Peay State University, Louisiana State Dr. Bruce Roche University, Loyola University, Memphis State University, Spring A retired professor from the University Hill College, University of Alabama, University of Georgia, of Alabama, Dr. Roche has been the University of Southern Mississippi, and University of Tennessee. faculty representative for 10 teams The University of Alabama was the winner. from his school beginning in 1974. Qualifications like this make him a good person to look at NSAC objectively both then and now. His comments reflect that AAF has done a very good job of refining the NSAC activities. He believes that the competition is now much more organized and consistent on rules. Dr. Roche also believes that over regulation is sometimes a thought but in no way does it take away from the improvement in and effectiveness of NSAC. “This is an extremely rich experience for advertising students both educationally and practically.” He has stayed in touch with many of his students and their feelings of the Competition are consistently very good as it relates to preparation for their professional lives. 21 T H E H I S T O R Y , 1 9 9 0 — 1 9 9 2

1 9 9 0 C O M P E T I T I O N The Hearst Corporation was the sponsor and provided a case study for a new magazine. Many teams found this assignment to be more difficult than usual in that they asked for not only a marketing plan but for each team to prepare a prototype magazine along with a financial plan. The District Competition was held in Chattanooga with Carolyn Salay of the Montgomery Advertising Federation serving as Coordinator. Eight teams competed; Loyola University, Auburn University of Montgomery, University of Tennessee, Spring Hill College, University of Southern Mississippi, Memphis State University, University of Alabama, and Louisiana State University. The University of Tennessee was the District winner. Judges for the competition were; Harry Blomgren, Senior V P or Cramer- Krasselt in Milwaukee (former Chairman of the Council of Governors of American Advertising Federation), Mort Goldstrom of the Miami Herald Publishing Co. and Ray Lane of Lane Mazzone & Assoc. of Paducah, Ky. For the first time a District award was given to the student team member who gave the best presentation, the award called Best Presenter Award. In addition, the judges did something unique - they gave each school recognition for something it did the best, and it helped participants walk away with a positive feeling about the experience. Loyola was recognized for the best TV spot, Auburn University in Montgomery was recognized for the best research, Spring Hill College for the best editorial and target market, University of Southern Mississippi for the most innovative publication, Memphis State University for the best consumer advertising creative, University of Alabama for the best magazine prototype, and Louisiana State University for the best advertiser promotion.

22 1 9 9 1 C O M P E T I T I O N American Airlines was the sponsor, and District Competition was held in Knoxville with Chuck Wilkins of the Chattanooga Advertising Federation being the Coordinator. Student teams were asked to target business travelers. Teams from eleven schools participated - they were University of Tennessee, Louisiana State University, University of Alabama, University of Georgia, Auburn University at Montgomery, Memphis State University, Samford University, Loyola University, Spring Hill College, and Clark Atlanta University. Judges were David Hall of Bozell, Inc in New York, Kenny Sink, a freelance art director of Dr. Bruce Roche was the University Bethesda, Md., and Mary Weber of Fallon-McElligott in of Alabama’s Faculty Adviser for ten Minneapolis. The University of Alabama was the District winner. NSAC teams, and one of those teams was in 1991. Doug Black was a 1 9 9 2 C O M P E T I T I O N team member and now works in Visa was the sponsor, and the District Student Competition was advertising at a major agency. held in Baton Rouge with Gerald Bower of the Advertising He recalls that it was one of the best Federation of Greater Baton Rouge serving as Coordinator. Nine things he did while in college. Doug teams competed; University of Southern Mississippi, Loyola also states internal disagreements University, Samford University, Spring Hill College, University of and other obstacles the team had Georgia, University of Alabama, Memphis State University, to overcome have paralleled the Louisiana State University, and University of Tennessee. The team experiences he’s had in the “real from the University of Alabama was the winner. Judges were world” of ad business pitches. Nancy Perry Johnson of Just the Facts, Inc in Raleigh, Bob Stone of William Cook Agency in Jacksonville, Tom Breedlove of The Richards Group in Dallas and Marilyn Jeppeson of First Bank Card Center in New Orleans. For the first time the Best Presenter Award was given in honor of Professor Richard Joel, who for thirteen years at University of Tennessee was faculty adviser for their student teams in the competition.

23 T H E H I S T O R Y , 1 9 9 3 — 1 9 9 5

1 9 9 3 C O M P E T I T I O N The Saturn Corporation was the sponsor, and the District Competition was held in Jackson, Mississippi during the Spring Convention with Dot Walker of the Jackson Advertising Federation serving as Coordinator. Nine schools competed. They were: University of Georgia, Louisiana State University, Loyola University, University of Tennessee, University of Alabama, Memphis State University, Samford University, University of Southern Mississippi, and Spring Hill College. The University of Georgia was the winner. Judges were Alex Gellen of Alex Gellen Designs, Kristin Cara Willis of Morris & Young, Mary Collette of Collette Studios, and Collette MacNeil of Saturn Corp.

1 9 9 4 C O M P E T I T I O N Kodak was the sponsor, and the District Competition was held in Chattanooga with Vickey Race of the Chattanooga Advertising Federation serving as Coordinator. Teams from twelve schools participated in the competition - University of Alabama, Spring Hill College, Loyola University, University of Southern Mississippi, East Tennessee State University, Auburn University, University of Tennessee, University of Memphis, University of Georgia, Louisiana State University, University of South Alabama, and University of Tennessee at Chattanooga. Loyola University was the winner. Judges for the competition were; Bill Perkins of Perkins Nichols Media in Indianapolis, George Graham of The Graham Group in Lafayette, LA, Liza Orchard of Head Bank in Dallas, and Roger Morrison of Eastman Kodak Company.

24 1 9 9 5 C O M P E T I T I O N Chrysler Corporation’s Neon was the sponsor, and the District The 1995 Loyola University Competition was held in Lafayette, Louisiana with Nancy New Orleans team, was nothing Marcotte of the Acadiana Advertising Federation serving as if not determined. Dodge Neon Coordinator. For the third time the winning Seventh District team announced as the competition client also won the National Competition, that team being from Loyola at the AAF National Conference in University with Ms. Teri Henley serving as Faculty Adviser. In Several returning students, who had addition to Loyola, other teams competing in the District worked on the Kodak campaign, Competition were: Spring Hill College, University of Alabama, decided they really wanted to win University of North Alabama, University of Georgia, University of so they began researching the South Alabama, University of Memphis, University of Southern company the day they got home Mississippi, University of Tennessee, Louisiana State University from Houston. Their research even and University of Southwestern Louisiana. Judges were Kathy involved bringing a Dodge Neon to Culley of Martin Williams Advertising in Minneapolis, Lloyd campus to get feedback on the then, Wolfe of TBWA Wolfe Freeman in St Louis, James Hunter new car design. As a result of that Williams of Corporate Image Consulting in Tampa, and Karen on-campus research, the New Orleans Wildman of Ogilvy & Mather in Houston. Following the National Dodge dealer they were working Competition, students from the top four teams were invited to with reported actually selling the Neon present their campaigns at Chrysler headquarters in Detroit to during the event. Needless to say the company’s agencies and marketing department. the judges were impressed.

1 9 9 5 7 T H D I S T R I C T A N D N AT I O N A L S T U D E N T A D C O M P E T I T I O N W I N N E R S LOYOLA UNIVERSITY NEW ORLEANS

L to R: Teri Kline Henley; Faculty Advisor, Eric Morgan, Jeff Pederson, Riza Ayson, Gwin Hammond, Paul Chen, Mary Mathews

25 T H E H I S T O R Y , 1 9 9 6 — 1 9 9 9

1 9 9 6 C O M P E T I T I O N The 1996 competition was staged in Mobile, Alabama, at the Arthur Outlaw Mobile Convention Center under the direction of District Coordinator Kimble Walsh. Sponsor: American Red Cross. Loyola University won the competition and went on to finish second in the NSAC in San Diego.

1 9 9 7 C O M P E T I T I O N Dr. Sandra Utt, of the University The competition for 1997 was held in Huntsville, Alabama with of Memphis, has served as faculty Alice Manning Lanier serving as District Coordinator. Pizza Hut representative for the school NSAC was the sponsor. The University of Memphis won the competition participation since 1985. The highlight and represented Seventh District in Kansas City, Missouri. of her 20 NSAC years was in 1997 At the same meeting in Huntsville, when The University of Memphis team the District honored the founders, won the district competition and Fred MacVicar and Jack Bolton participated in the “nationals” who attended in person and had in Kansas City, MO. the chance to witness the NSAC in When asked why this team was so action. For the second time, AAF good, she responded, “We used presented them with the AAF Aid creative that made sense and our to Education Award. Another media plan was very good according highlight at this meeting was the to the judges.” In looking at the introduction of the first edition of progress of NSAC through the years, this book, The Seventh District Student Advertising Campaign Sandra felt there have been changes. Competition History. Some are good and some we sometimes question. Rules have increased out of necessity and change of technology. Her students know and say that NSAC requires much work; however, it is the best real work experience they could get.

26 1 9 9 8 C O M P E T I T I O N “If your care enough to send the very best!” You guessed it; Hallmark Greeting Cards sponsored the 1998 student competition in Memphis down in Dixie, birthplace of the blues and where the river meets the road. And what a challenge for student admakers. With a motto like the line above, our student contenders had to be not just good but very, very good. The rest is history. The creators from Loyola University picked up the gauntlet bestest and emerged from the competition with first place and packed their backpacks for the big national show in Minneapolis.

1 9 9 9 C O M P E T I T I O N One of the perhaps under-estimated rewards for every student who burns the midnight oil in these competitions is the exposure to the real thing, the labor of creative advertising for a known product with a successful advertising/marketing history. The product this year: Toyota. The battleground: Birmingham. The league: Big, baby, Big. Twelve teams came to town for the contest, operated by coordinator Laura Doumont of the Birmingham Ad Fed, and displayed their wares to five judges, two of them from Toyota. The winner and representative from the 7th of the NSAC: University of Alabama.

27 T H E H I S T O R Y , 2 0 0 9 — 2 0 1 0

2 0 0 0 C O M P E T I T I O N This was a significant year for the 7th District Student Advertising Competition in that the district winner, The University of Alabama, also won the NSAC championship in Las Vegas in June. This was the fourth time a school from the 7th District area won the National NSAC Championship. The sponsor was The NEW YORK TIMES with a stated campaign purpose to build circulation and brand loyalty among college students and graduates. In the district competition there were 10 teams competing at the Chattanooga Marriott. Ramona Nicholson of the Chattanooga Ad Fed was the coordinator and Tonya Nelson was the faculty representative for the Alabama team who developed a campaign, “You Want More.”

2 0 0 0 7 T H D I S T R I C T A N D N AT I O N A L S T U D E N T A D C O M P E T I T I O N W I N N E R S UNIVERSITY OF ALABAMA

L to R, Last Row: Melissa Loftin, Clint Smith, Christian Rodgers Middle Row: Justin mcVay, Christine Beittel, Ambry Worsham, Julie Blodgett, Tonya Adams Nelson; Adviror Front Row: Christine Campanaro, Jacqueline Godby, Elizabeth Beauchamp, Michael Margolies

28 2 0 0 1 C O M P E T I T I O N The 2001 competition was held at the Baton Rouge Hilton and 9 teams participated. Francelle Theriot was the district coordinator. Diamler Chrysler was the sponsor and the team from the University of Tennessee won the competition. According to Francelle, their team was well prepared. Their presentation was very professional and covered every aspect of a full-fledged professional campaign – from concept to media strategy to the level of practice and knowledge of their own ideas. The winning team from UT went on to compete in the NSAC in Cleveland.

2 0 0 2 C O M P E T I T I O N Bank of America was the national sponsor and the District In our District 7 NSAC competitions Competition was held in Atlanta. Jack Bolton, one of the two we have some dedicated coordinators founders of the Seventh District Student Campaign Competition who see to it that everything is and being a resident of Atlanta, was named Coordinator of the done right. Two of these members 2002 District Competition. Jack recruited Atlanta’s Mandi Block have interesting stories about how to be in charge of all details, as he would act as an advisor. it started for them. At the 2002 Mandi was praised by students, faculty members, judges and Spring Conference two board AAF officials for running a smooth event with all details members of AAF Mississippi Gulf handled most effectively. The team from Loyola University was Coast wanted to learn how to start the district winner and competed in the national competition in a student AAF chapters. Their club Bal Harbour, Florida. had never had a chapter and they wanted that to change, so they 2 0 0 3 C O M P E T I T I O N had a conversation with their Dr. Bruce Roche, a veteran participant in NSAC, was in charge District Coordinator. These two of the district competition for 2003 with the national sponsor board members, Trudi Mullins and being Toyota Motor Sales. The competition was held during the Amber Goodwin promised to have 7th District Spring Convention in Gulf Shores, Alabama. The a student chapter that year. In convention was planned and managed by the Former Governors fact, Gulf Coast went on to charter of the 7th District. Dr. Roche had planned well for this NSAC three chapters that year; Gulf Coast assignment. He participated and closely observed the efforts of Community College, William Carey Mandi Block in 2002. He organized a four-person team to run the College and Tulane University, Biloxi. competition. According to Roche, the case study was extremely well written and was on an appropriate level for college students. At the same time, it was very challenging. There were plans for four judges but during the week of the competition, we had a surprise. The sponsor advised that they were sending an additional judge from their ranks. It turned out to be a blessing

29 T H E H I S T O R Y , 2 0 0 4 — 2 0 0 8

since the company representative was well received and a great judge. The team from the University of Tennessee won the district competition and competed in the national competition held in Los Angeles.

2 0 0 4 C O M P E T I T I O N The sponsor for this year was VISIT FLORIDA and the district competition was held in Biloxi at the beautiful Beau Rivage Hotel, Trudi Mullins was the Coordinator. She served as an assistant under Dr. Bruce Roche in 2003. She had a team of 4 professionals and six students to manage the competition. Something extra for the students attending: The pre-competition reception included a career-building workshop led by a professional career coach, Ben Graham. The workshop included such subjects as how to make contacts, set goals, write resumes and participate in interviews. Eleven teams competed before six judges, four of whom were professionals at tourist promotion for the state of Florida—lending a aura of credibility and reality to the entire enterprise. The University of Tennessee “won the account,” “took home the marbles,” and commenced making all preparations for “bagging the big one,” the national crown, in Dallas

2 0 0 5 C O M P E T I T I O N Yahoo! was the sponsor of the 2005 competition. Vicki Mills served as the coordinator for the NSAC District Competition while she was also serving as the Lt. Governor of Education. Alana Stephenson served as the co-coordinator and Stephanie Hooper, a student from Samford University assisted with the competition. The 7th district competition was held in Knoxville, TN. The team from The University of Tennessee helped the other students who were participating by providing suggestions to local restaurants and area attractions. Loyola University’s team won at the district level with their “Ready, Set, Yahoo!” campaign and returned to Tennessee for the national competition in Nashville a few months later where they placed 3rd overall. Loyola’s team travelled farther for the district competition than the National competition!

30 2 0 0 6 C O M P E T I T I O N The 2006 sponsor was Postal Vault. The 7th district competition was held in Macon, GA and there was a guest speaker for students on the Friday night before the competition. The winning team was University of Tennessee. Tennessee placed 10th at the National competition in San Francisco. The 2006 Spring Convention was very emotional being the first meeting since Hurricane Katrina ripped through much of our district. Teams from Louisiana and Mississippi missed their fall semester and the initial stages of team selection and bonding. Despite the missed semester, Loyola University still managed fourth place in the District competition.

2 0 0 7 C O M P E T I T I O N Coca Cola was the sponsor in 1978 with Sprite as the focus and Alabama graduate, Matt Williams, is returned as the sponsor in 2007 with their Coca Cola Classic one of the few students to be on a product as the focus. This was the first sponsor to ask students to NSAC team for four consecutive years. sign a non-disclosure form in order to receive the case study. For His hard work paid off. During his some of the 7th district schools this was a problem and among tenure on the UA team. His teams them, two schools from the 7th district did not compete. “placed” every year in 7th District The district competition was held in Tuscaloosa, AL. Tonya competition; 2nd place in 2007 for Nelson, faculty advisor for the 2000 national winning NSAC team, Coca Cola, 3rd place in ‘08 for AOL, served as the coordinator along with Alana Stephenson. Savannah 2nd place in the National Finals for College of Art and Design won the 7th district competition during The Century Council in ‘09, and their competition debut. SCAD represented the 7th district at the 4th place in ‘10 for State Farm. National NSAC competition in Louisville, KY.

2 0 0 8 C O M P E T I T I O N Chattanooga was the host of the 2008 district competition. Students enjoyed having AOL as the sponsor for this competition. Alana Stephenson and Keith Griffith served as the district coordinators. Louisiana State University (LSU), won the 7th District competition and represented the 7th district at the National competition.

31 T H E H I S T O R Y , 2 0 0 9 — 2 0 1 1

2 0 0 9 C O M P E T I T I O N The 2009 competition was held in Baton Rouge, LA. The sponsor was the Century Council focusing on Anti Binge Drinking. Amber Goodwin served as the district coordinator. The University of Alabama was the 7th district winner. Teri Henley, formerly of Loyola University and Auburn University at Montgomery served as the advisor for the Alabama team. The University of Alabama’s “Less Than You Think” campaign for the Century Council was designed to counteract binge drinking among college students. The team came in second place at the National finals, losing only by one-tenth of a point out of 100 possible points. Several months after the competition, the Century Council awarded UA a $75,000 grant to conduct a test launch of the campaign on their campus. Alabama was the highest ranking team in the national finals to receive the grant.

My classmates and I missed competing and working together so much that five of us decided to start our own advertising agency just weeks after graduation. We’re called Red Six Media, and we’re still going strong after one year. I can speak for my business partners when I say that the experience we gained from participating in the NSAC gave us the confidence to start our own company. Without that confidence, I don’t believe we’d be where we are today. For motivated and ambitious students, the NSAC helps them realize their potential and provides the perfect outlet to test their creativity.

Matt Dardenne, LSU 09’ Co-Owner, Red Six Media, L.L.C.

32 2 0 1 0 C O M P E T I T I O N The 2010 sponsor was State Farm Insurance and the 7th district competition was held in Mobile, AL. Amber Goodwin served as the coordinator again. Savannah College of Art and Design won first place at the district competition. SCAD represented the 7th district at the national competition in Orlando, FL. This school also finished first in 2007 and this made them winners in two of the last four year’s competitions. This was considered to During the planning period in be an outstanding achievement for a school that had only recently 1997 for the celebration of our started participating in NSAC. 30th anniversary of the 7th District Student Advertising Competition 2 0 1 1 C O M P E T I T I O N held in Huntsville, we had many Students from eight schools participated in the competition discussions with Fred MacVicar held in April during the annual Spring convention of the AAF about how we could do it in a way Seventh District at the Bell of Baton Rouge. The NSAC case study that the attendees and especially was for J.C. Penny, the national sponsor. The five judges were the students would enjoy it and all from the management staff of J.C. Penny. The District feel the pride of the celebration. Coordinators were Trudi Mullins and Stephanie Ferguson. The We also discussed how we might first place team was from the Savannah College of Art and Design interest students from more area from Savannah Georgia, and this school. was also the winner in colleges to participate in district the 2007 district competition when they participated for the first competition Among the schools time. The win earned them the right to represent the Seventh we talked about was one from District in the AAF NSAC finals, held in San Diego at the National Savannah – the Savannah School Convention – America. The schools that had teams competing in of Art and Design. Fred mentioned the Seventh District Competition were: University of Alabama, that he had been impressed with Loyola University, Savannah College of Art and Design, Louisiana the quality of skills that the State University, University of Memphis, University of Louisiana at graduates seem to have. Lafayette, East Tennessee State University and University of South We informed Fred that we had Alabama. The winning team Faculty Adviser was Dr. Art Novak. talked to them about having an AAF College Chapter on campus which was a requirement. This happened and we now find that students from SCAD have finished in first place three of the six times they have participated.

33 T H E H I S T O R Y , 2 0 1 2

2 0 1 2 C O M P E T I T I O N The NSAC Seventh District Competition for this year was held in Nashville on April 13 at the Hilton Hotel with teams from 9 schools participating. Stephanie Ferguson and Karen Johnson served as District Coordinators. The Case Study was for the National Sponsor, Nissan. The five judges were from Nissan and the winning team was from University of Alabama and they participated in the National finals in June in Austin, Texas. They received a check for $1000. from the District Malone Fund. Other winners were 2nd Place – University of Memphis, 3rd Place – Savannah College of Art and Design, and 4th place went to Loyola University New Orleans. The Faculty Advisor for the winning team was Teri Henley who also served on the AAF National Academic Board. She had been the Faculty Advisor at Auburn University of Montgomery, and at Loyola University in New Orleans where she was Advisor of the National winning team from Loyola in 1995.

34 35 T H E H I S T O R Y

PAST DISTRICT 7 STUDENT ADVERTISING CAMPAIGN COMPETITION COORDINATORS

1967 Jack Bolton/Fred MacVicar 1996 Kimble Walsh 1968 Jack Bolton/Fred MacVicar 1997 Alice Manning Lanier 1969 Ward Archer 1998 Laura Doumont 1970 Grover Jones 1999 Laura Doumont 1971 Joe Windsor 2000 Ramona Nicholson 1972 Joe Windsor 2001 Francelle Theriot 1973 Glen Miller 2002 Jack Bolton/Mandi Block 1974 Glen Miller 2003 Dr. Bruce Roche 1975 ? 2004 Trudi Mullins 1976 ? 2005 Vicki Mills/Alana Stephenson 1977 Ralph Langreck 2006 Alana Stephenson 1978 Ralph Langreck 2007 Tonya Nelson/Alana Stephenson 1979 Dwight Scantland 2008 Alana Stephenson/Keith Griffith 1980 Dwight Scantland 2009 Amber Goodwin 1981 Ron Thompson 2010 Amber Goodwin 1982 Ron Thompson 2011 Trudi Mullins/Stephanie Ferguson 1983 Charlie Malone 2012 Stephanie Ferguson/Karen Johnson 1984 Alan Watts 1985 Lu Cruce 1986 Lu Cruce 1987 Janice Knapp 1988 Janice Knapp 1989 Jimmie Phillips/Carolyn Salay 1990 Carolyn Salay 1991 Chuck Wilkins 1992 Gerald Bower 1993 Dot Walker 1994 Vickey Race 1995 Nancy Marcotte

36 A A F D I S T R I C T 7 B O L T O N - M A C V I C A R N A T I O N A L B E S T P R E S E N T E R A W A R D

Beginning in 2011 at the National Student Advertising Competition, which is held at the AAF National Convention, AAF District 7 began a new NSAC related award and tradition! The award is called the AAF District 7 Bolton – MacVicar National Best Presenter Award. The award is presented to one student who is judged to be the most outstanding presenter among all university/college teams participating 2011, San Diego, California. The first AAF in that year’s competition. The award is named to honor D7 Bolton–MacVicar National Best Presenter NSAC co-founders Former District 7 Governor Fred MacVicar Award recipient. L to R : D7 2011 Governor, Laura Burton; and Former President of the Atlanta Advertising Club Jack Recipient, Monica Almeida; D7 Lt. Governor, A.J. Buse Bolton who started the competition in 1967. Each year's ´ winner, chosen by the NSAC judges, receives a $500 prize from AAF District 7. The winning presenter is announced and recognized during the ceremony announcing the winning teams in the National Student Advertising Competition.

PAST NATIONAL BEST PRESENTER AWARD RECIPIENTS

YEAR RECIPIENT COLLEGE / SCHOOL CITY, STATE ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 2012, Austin, Texas. AAF D7 2011 Monica I. Almeida University of Texas El Paso El Paso, Texas Bolton–MacVicar National Best Presenter Award recipient. 2012 Gabriel Carter Grand Valley State University Township, Michigan L to R : D7 2012 Governor, Elizabeth Perry; Recipient, Gabriel Carter; D7 Governor Elect, A.J. Buse ´

37 N A T I O N A L S T U D E N T A D V E R T I S I N G C O M P E T I T I O N D I S T R I C T 7 & N A T I O N A L W I N N E R S

American Advertising Federation’s NSAC –National Student Advertising Competition, promotes and sponsors two levels of competition – District and National. Our Seventh District NSAC competition is held each Spring as a part of the annual Seventh District Spring Convention. Schools within our district area form teams and compete against one another to determine the District winner. By finishing first this winning team from our District is then designated to participate in the National NSAC competition held each year during the AAF Conference. Our 7th District winner competes against the winning teams from all of AAF’s districts. In this outline we list under the NSAC column only those District schools that finished in one of the top four places in the National Competition.

1967 1974 SPONSOR/CASE STUDY: Scripto Ball Point Pens SPONSOR/CASE STUDY: Buyer Protection Plan DISTRICT 7 WINNER: University of Georgia (American Motors) DISTRICT EVENT LOCATION: Atlanta, Georgia DISTRICT 7 WINNER: Mercer University DISTRICT EVENT LOCATION: Chattanooga, Tennessee 1968 NATIONAL WINNER: University of South Carolina SPONSOR/CASE STUDY: Texise Cleaning Products NATIONAL EVENT LOCATION: Washington, DC DISTRICT 7 WINNER: Georgia State DISTRICT EVENT LOCATION: Atlanta, Georgia 1975 SPONSOR/CASE STUDY: Sinutab (Warner Lambert) 1969 DISTRICT 7 WINNER: University of Tennessee SPONSOR/CASE STUDY: Isotonic Drink (R.C.Cola) DISTRICT EVENT LOCATION: Birmingham, Alabama DISTRICT 7 WINNER: Universityersity Of Georgia FINISHED AT NATIONAL: 2nd Place DISTRICT EVENT LOCATION: Memphis, Tennessee NATIONAL WINNER: University of Texas-Austin NATIONAL EVENT LOCATION: Washington, DC 1970 SPONSOR/CASE STUDY: Self Tan Lotion (Plough) 1976 DISTRICT 7 WINNER: Georgia State SPONSOR/CASE STUDY: Toyota Motor Sales USA DISTRICT EVENT LOCATION: Memphis, Tennessee DISTRICT 7 WINNER: University of Tennessee DISTRICT EVENT LOCATION: Birmingham, Alabama 1971 NATIONAL WINNER: University of Texas-Austin SPONSOR/CASE STUDY: Disposable Tissue NATIONAL EVENT LOCATION: Washington, DC DISTRICT 7 WINNER: University of Tennessee DISTRICT EVENT LOCATION: Columbus, Georgia 1977 SPONSOR/CASE STUDY: Frito Lay 1972 DISTRICT 7 WINNER: University of Tennessee SPONSOR/CASE STUDY: Get Out To Vote Campaign DISTRICT EVENT LOCATION: Nashville, Tennessee DISTRICT 7 WINNER: LSU (Advertising Dept.) NATIONAL WINNER: San Jose State University DISTRICT EVENT LOCATION: Columbus, Georgia NATIONAL EVENT LOCATION: Washington, DC

1973 (FIRST YEAR OF NATIONAL COMPETITION) 1978 SPONSOR/CASE STUDY: California Vintner SPONSOR/CASE STUDY: Coca Cola USA (Sprite) DISTRICT 7 WINNER: University of Tennessee DISTRICT 7 WINNER: University of Georgia DISTRICT EVENT LOCATION: Chattanooga, Tennessee DISTRICT EVENT LOCATION: Nashville, Tennessee NATIONAL WINNER: Michigan State University NATIONAL WINNER: Virginia Commonwealth NATIONAL EVENT LOCATION: New Orleans, Louisiana University NATIONAL EVENT LOCATION: San Francisco, California 38 1979 1985 SPONSOR/CASE STUDY: Wella Balsam SPONSOR/CASE STUDY: Burger King Corporation DISTRICT 7 WINNER: University of Tennessee DISTRICT 7 WINNER: University of Georgia DISTRICT EVENT LOCATION: Atlanta, Georgia DISTRICT EVENT LOCATION: Birmingham, Alabama FINISHED AT NATIONAL: 1st Place FINISHED AT NATIONAL: 2nd Place NATIONAL WINNER: University of Tennessee NATIONAL WINNER: San Jose State University NATIONAL EVENT LOCATION: Washington, DC NATIONAL EVENT LOCATION: Washington, DC

1980 1986 SPONSOR/CASE STUDY: Nabisco, Inc. SPONSOR/CASE STUDY: Levi Strauss & Company DISTRICT 7 WINNER: University of Georgia DISTRICT 7 WINNER: Southern Mississippi DISTRICT EVENT LOCATION: Birmingham, Alabama DISTRICT EVENT LOCATION: Macon, Georgia NATIONAL WINNER: San Antonio College NATIONAL WINNER: Iowa State University NATIONAL EVENT LOCATION: Dallas, Texas NATIONAL EVENT LOCATION: Chicago, Illinois

1981 1987 SPONSOR/CASE STUDY: Adolf Coors SPONSOR/CASE STUDY: Chevrolet Motor Division DISTRICT 7 WINNER: Southeast Louisiana DISTRICT 7 WINNER: University of Tennessee DISTRICT EVENT LOCATION: New Orleans, Louisiana DISTRICT EVENT LOCATION: Atlanta, Georgia NATIONAL WINNER: Michigan State University NATIONAL WINNER: Brigham Young University NATIONAL EVENT LOCATION: Washington, DC NATIONAL EVENT LOCATION: Orlando, Florida

1982 1988 SPONSOR/CASE STUDY: Corning Glass Works SPONSOR/CASE STUDY: Nestle Foods DISTRICT 7 WINNER: University of Georgia DISTRICT 7 WINNER: Southeast Louisiana DISTRICT EVENT LOCATION: Knoxville, Tennessee DISTRICT EVENT LOCATION: Memphis, Tennessee FINISHED AT NATIONAL: 3rd Place NATIONAL WINNER: University of Oregon NATIONAL WINNER: University of Virginia NATIONAL EVENT LOCATION: Los Angeles, California NATIONAL EVENT LOCATION: Atlanta, Georgia 1989 1983 SPONSOR/CASE STUDY: Kellogg Corporation SPONSOR/CASE STUDY: Maxwell House Coffee DISTRICT 7 WINNER: University of Alabama DISTRICT 7 WINNER: University of Georgia DISTRICT EVENT LOCATION: New Orleans, Louisiana DISTRICT EVENT LOCATION: Nashville, Tennessee NATIONAL WINNER: University of West Florida FINISHED AT NATIONAL: 1st Place NATIONAL EVENT LOCATION: Washington, DC NATIONAL WINNER: University of Georgia NATIONAL EVENT LOCATION: Washington, DC 1990 SPONSOR/CASE STUDY: The Hearst Corporation 1984 DISTRICT 7 WINNER: University of Tennessee SPONSOR/CASE STUDY: Radio Shack DISTRICT EVENT LOCATION: Chattanooga, Tennessee DISTRICT 7 WINNER: University of Georgia NATIONAL WINNER: Southwest Texas State University DISTRICT EVENT LOCATION: Baton Rouge, Louisiana NATIONAL EVENT LOCATION: St. Louis, Missouri NATIONAL WINNER: Texas Tech University NATIONAL EVENT LOCATION: Denver, Colorado 1991 SPONSOR/CASE STUDY: American Airlines DISTRICT 7 WINNER: University of Alabama DISTRICT EVENT LOCATION: Knoxville, Tennessee NATIONAL WINNER: University of Wisconsin NATIONAL EVENT LOCATION: Nashville, Tennessee 39 N A T I O N A L S T U D E N T A D V E R T I S I N G C O M P E T I T I O N D I S T R I C T 7 & N A T I O N A L W I N N E R S ( C O N T I N U E D )

1992 1998 SPONSOR/CASE STUDY: Visa USA SPONSOR/CASE STUDY: Hallmark Cards DISTRICT 7 WINNER: University of Alabama DISTRICT 7 WINNER: Loyola University DISTRICT EVENT LOCATION: Baton Rouge, Louisiana DISTRICT EVENT LOCATION: Memphis, Tennessee NATIONAL WINNER: University of Montana NATIONAL WINNER: George Washington University NATIONAL EVENT LOCATION: Portland, Oregon NATIONAL EVENT LOCATION: Minneapolis, Minnesota

1993 1999 SPONSOR/CASE STUDY: Saturn Corporation SPONSOR/CASE STUDY: Toyota Motor Sales USA DISTRICT 7 WINNER: University of Georgia DISTRICT 7 WINNER: University of Alabama DISTRICT EVENT LOCATION: Jackson, Mississippi DISTRICT EVENT LOCATION: Birmingham, Alabama NATIONAL WINNER: Ithaca College NATIONAL WINNER: UCLA NATIONAL EVENT LOCATION: Washington, DC NATIONAL EVENT LOCATION: Washington, DC

1994 2000 SPONSOR/CASE STUDY: Eastman Kodak Company SPONSOR/CASE STUDY: New York Times DISTRICT 7 WINNER: Loyola University DISTRICT 7 WINNER: University of Alabama DISTRICT EVENT LOCATION: Chattanooga, Tennessee DISTRICT EVENT LOCATION: Chattanooga, Tennessee NATIONAL WINNER: University of Houston FINISHED AT NATIONAL: 1st Place NATIONAL EVENT LOCATION: Houston, Texas NATIONAL WINNER: University of Alabama NATIONAL EVENT LOCATION: Las Vegas, Nevada 1995 SPONSOR/CASE STUDY: Chrysler (Dodge Neon) 2001 DISTRICT 7 WINNER: Loyola University SPONSOR/CASE STUDY: Daimler Chrysler DISTRICT EVENT LOCATION: Lafayette, Louisiana DISTRICT 7 WINNER: University of Tennessee FINISHED AT NATIONAL: 1st Place DISTRICT EVENT LOCATION: Baton Rouge, Louisiana NATIONAL WINNER: Loyola University NATIONAL WINNER: University of Wisconsin NATIONAL EVENT LOCATION: Tampa, Florida NATIONAL EVENT LOCATION: Cleveland, Ohio

1996 2002 SPONSOR/CASE STUDY: American Red Cross SPONSOR/CASE STUDY: Bank Of America DISTRICT 7 WINNER: Loyola University DISTRICT 7 WINNER: Loyola University DISTRICT EVENT LOCATION: Mobile, Alabama DISTRICT EVENT LOCATION: Atlanta, Georgia FINISHED AT NATIONAL: 2nd Place NATIONAL WINNER: Southern Methodist University NATIONAL WINNER: University of West Florida NATIONAL EVENT LOCATION: Miami, Florida NATIONAL EVENT LOCATION: San Diego, California 2003 1997 SPONSOR/CASE STUDY: Toyota Motor Sales USA SPONSOR/CASE STUDY: Pizza Hut DISTRICT 7 WINNER: University of Tennessee DISTRICT 7 WINNER: University of Memphis DISTRICT EVENT LOCATION: Gulf Shores, Alabama DISTRICT EVENT LOCATION: Huntsville, Alabama NATIONAL WINNER: University of Nevada NATIONAL WINNER: University of West Florida NATIONAL EVENT LOCATION: Los Angeles, California NATIONAL EVENT LOCATION: Kansas City, Missouri 2004 SPONSOR/CASE STUDY: Visit Florida DISTRICT 7 WINNER: University of Tennessee DISTRICT EVENT LOCATION: Biloxi/Gulfport, Mississippi NATIONAL WINNER: Southern Methodist University NATIONAL EVENT LOCATION: Dallas, Texas 40 2005 2011 SPONSOR/CASE STUDY: Yahoo! SPONSOR/CASE STUDY: JC Penney DISTRICT 7 WINNER: Loyola University DISTRICT 7 WINNER: Savannah (SCAD, DISTRICT EVENT LOCATION: Knoxville, Tennessee College of Art & Design) FINISHED AT NATIONAL: 3rd Place DISTRICT EVENT LOCATION: Baton Rouge, Louisiana NATIONAL WINNER: Texas State University NATIONAL WINNER: University of Miami San Marcos NATIONAL BEST PRESENTER: Monica I. Almeida NATIONAL EVENT LOCATION: Nashville, Tennessee University of Texas El Paso NATIONAL EVENT LOCATION: San Diego, California 2006 SPONSOR/CASE STUDY: Postal Vault, Inc. 2012 DISTRICT 7 WINNER: University of Tennessee SPONSOR/CASE STUDY: Nissan DISTRICT EVENT LOCATION: Macon, Georgia DISTRICT 7 WINNER: University of Alabama NATIONAL WINNER: University of Virginia DISTRICT EVENT LOCATION: Nashville, Tennessee NATIONAL EVENT LOCATION: San Francisco, California FINISHED AT NATIONAL: 2nd Place NATIONAL WINNER: University of Nebraska - Lincoln 2007 NATIONAL BEST PRESENTER: Gabriel Carter SPONSOR/CASE STUDY: Coca Cola Classic Grand Valley State University DISTRICT 7 WINNER: Savannah (SCAD, NATIONAL EVENT LOCATION: Austin, Texas College of Art & Design) DISTRICT EVENT LOCATION: Tuscaloosa, Alabama NATIONAL WINNER: University of Minnesota NATIONAL EVENT LOCATION: Louisville, Kentucky

2008 SPONSOR/CASE STUDY: AOL (America On Line) DISTRICT 7 WINNER: LSU DISTRICT EVENT LOCATION: Chattanooga, Tennessee NATIONAL WINNER: Ohio University NATIONAL EVENT LOCATION: Atlanta, Georgia

2009 SPONSOR/CASE STUDY: Century Council (Anti Binge Drinking) DISTRICT 7 WINNER: University of Alabama DISTRICT EVENT LOCATION: Baton Rouge, Louisiana FINISHED AT NATIONAL: 2nd Place NATIONAL WINNER: Syracuse University NATIONAL EVENT LOCATION: Washington, DC

2010 SPONSOR/CASE STUDY: State Farm Insurance DISTRICT 7 WINNER: Savannah (SCAD, College of Art & Design) DISTRICT EVENT LOCATION: Mobile, Alabama NATIONAL WINNER: Chapman University NATIONAL EVENT LOCATION: Orlando, Florida

41 D I S T R I C T 7 S TA R AWA R D S & S T U D E N T A D D Y C O M P E T I T I O N

During her term as Governor in 1989-90, Trena Packer-Street introduced an idea to develop a competition for individual students of advertising. So the new program was called the 7th District “Student Creative Competition.” For years the National Student Advertising Competition (NSAC) was the only creative outlet for students in the District. But the NSAC was a team-type competition and did not really recognize creative advertising

efforts for the individual student like the ADDY® Awards do for the professionals. Dr. Gerald Bower of LSU was the first coordinator or this competition. He remembers that there were 52 entries that year – 1990-91.

Long time faculty advisor, In 1991-92 Dr. Jim Wenthe of Georgia College State University Teri Henley said, “In 1996, became the second coordinator of this competition. He felt that discussions beganat the National level the awards needed a brand name like the ADDYs but it could not to consider student category be called an ADDY. So the Student Creative Competition became of ADDYS. Several local clubs were known as the “Star Awards” and the first three places in each including it as a category, the 7th category were a Gold, Silver, and Bronze “Star” respectively. In District had a student awards addition, Dr. Wenthe felt that the Star Awards were an excellent competition called Star Awards and it opportunity for students from universities in District 7 to enter an was going well. So, once again, the advertising competition who were not from an NSAC competing District was a leader in a program that school but had a student AAF Chapter. Thus, any student of an would ultimately become a National AAF Student Chapter in District 7 could enter the Star Awards opportunity for students when even if their school did not have a team competing in the NSAC AAF rolled out the National Student District competition. ADDYS in 2005”. The Star Awards were patterned after the AAF professional ADDY Awards with categories similar to the national ADDYs. There were awards in both print and media categories. They also recognized the best overall graphics and copy writing with special awards. In 1991-92 the Star Awards were promoted to all AAF student chapters in the District and as a result the number of schools entering more than doubled and the total number of entries more than tripled. In addition, the winning entries were displayed at the

42 Spring Convention in Baton Rouge and were recognized individually at the student breakfast. Best of Show cash prizes were also awarded at the breakfast. Since its humble beginnings, the AAF District 7 Student Star Awards has continued to grow each year in popularity and recognition. From less than 30 entries from only four schools it grew to well over 100 entries from over a dozen schools including several of which did not even enter a team in the NSAC but did enter the Star Awards.

In the 2005-2006 ADDY® Award period, AAF instituted a National The AAF Student ADDY® Competition Student ADDY competition. Since 2005-2006 advertising which has also been very helpful students throughout the country could enter the AAF Student to students at the schools in our ADDY® Awards and win National Student ADDYs. This 7th District. It has provided for competition replaced the District 7 Star Awards which was its them a national platform for their precursor at the District level, and continues to thrive today. work. The 2012 competition produced 5597 entries. Schools AAF DISTRICT 7 STAR AWARDS AND STUDENT ADDY AWARDS COORDINATORS: from the 7th District had 980 of 1990-91 Gerald Bower – Baton Rouge those entries, (17.5%). 1991-92 Jim Wenthe – Central Georgia (Macon) 1992-93 Carolyn Leath – Birmingham 1993-94 Carey Golden – Birmingham 1994-95 Nina Street Denton – Montgomery 1995-96 Bill Seratt – Mississippi Delta (Greenville) 1996-97 Cathy Baker – Tennessee Valley (Huntsville) 1997-98 Susan Tucker – Tuscaloosa 1998-99 Kendra Kimmons – Mississippi Gulf Coast (Biloxi) 1999-00 Elizabeth Perry – Baton Rouge 2000-01 Charlene Patterson – Mobile 2001-02 Angela Bailey Henderson – Shoals Ad Fed (Florence) 2002-03 A.J. Buse – Nashville 2003-04 Sam Goff – Memphis 2004-05 Kathy Hoskins – Central Georgia (Macon) 2005-06 Elizabeth Perry – Baton Rouge 2006-07 Donovan Grettner – Acadiana Ad Fed 2007-08 Donovan Gretner – Acadiana Ad Fed 2008-09 Angela Wires – Knoxville 2009-10 Trudi Mullins – Mobile Bay 2010-11 Sarah Jones – Mobile Bay 2011-12 David Jacobs – Knoxville

43 R E C R U I T I N G / E N D I N G O V E R V I E W

R E C R U I T I N G N S A C A D V E R T I S I N G S T U D E N T S Both corporate recruiters and advertising students have learned that those participating in AAF’s National Student Advertising Competition are great candidates for jobs in the advertising industry. Both district and national competitions offer an impressive showcase of student talent. More and more recruiters are learning that these competitions offer them a first- hand look at some of the best advertising juniors and seniors in the country presenting their campaigns. One agency VP – Human Resources said, “You’re not going to find a better vehicle to locate qualified students in advertising.” In a continuing effort to provide its students with jobs in the advertising industry, AAF invites top agencies and corporate recruiters from across the country to attend both district and national competitions to see the industry’s best and brightest in action. As Fred MacVicar and Jack Bolton envisioned back in 1966 and as AAF leadership has continuously made even better, the NSAC competition has greatly addressed and helped solve the advertising students dilemma, “you can’t get a job without experience and you can’t get can’t get experience without a job.” Through the NSAC program, students are now getting “real-world” experience that makes them a great source of talent for recruiters.

44 E N D I N G O V E R V I E W When the Student Advertising Campaign Competition idea started in the Seventh District in 1967, it quickly gained recognition by practitioners, students and educators alike. The concept became a major part of AAF’s educational activities in 1973, and provided a vehicle for growth and development when Alpha Delta Sigma, a professional advertising fraternity/sorority merged with AAF in ’73, and formed the AAF Academic Division of member college chapters. Today there are chapters at our leading colleges and universities, across the country, participating in the AAF education programs. The NSAC continues to grow and prosper each year, providing even more benefits not only to students participating in the competition, but also to educators, professionals and clients. Today, the National Student Advertising Competition is considered to be the premier college advertising competition. It provides more than 2000 college students with real-world experience by requiring a strategic advertising / marketing / media campaign for a corporate sponsor. Schools from each district present their strategic campaigns to a panel of industry executives at the AAF National Conference. The many successes that have resulted from the National Student Advertising Competitions are proof that AAF has done an outstanding job in accomplishing this strategic goal. A professor once stated: “There is little question that the NSAC is the premier event for undergraduate advertising students. This program has raised the overall level of advertising education across the U.S. and now, around the world.” AAF is the unifying voice of advertising. The mission statement for AAF is, “The American Advertising Federation advances the business of advertising as a vital and essential part of the American economy and culture.” To accomplish this mission one of AAF’s strategic goals in the area of promoting professional development and recognition is “AAF will be the leader/bridge between Advertising Education and the Industury.”

45 A T R I B U T E T O C H A R L I E M A L O N E

There are men defined by their extraordinary means. And then, there are men defined by their extraordinary lives. I would count Charlie Malone among the latter. He is an extraordinary man who has lead a life equivalent and done so to the betterment of others. In all the years I have known Charlie, I’ve never once heard him talk of worldly possessions. Every story he shares is about someone he knows or just met, a recent conversation he had or something he is looking forward to. He is constantly working on a project to help AAF District 7 and calls regularly to check on people in his local organization in Nashville as well as friends beyond Tennessee borders spanning the four other states within our extended, professional family. Charlie is the reflection of a true, Southern gentleman. Because he invests so much of himself in others, Charlie’s story has become the opening chapter in the book of so many other lives. One can only assume a vast number of now professionals, once students, attribute Charlie and his assistance with making a positive impact on their lives. He is kind and gracious at all times, placing the needs of so many others before his own. He delights in telling the stories of Fred MacVicar and Jack Bolton. He beams at the sight of students sharing their research and preparing to take the stage in the prestigious National Student Advertising Competition each spring. Charlie’s work, with advertising students and the industry as a whole, challenges us all to rise to the occasion and help those who long to walk in the footsteps of leaders before their time. His accomplishments and dedication to advertising are far too many to mention in entirety. It is, however, important to note that many have taken notice of his fine work. In addition to being awarded the Silver Medal by Nashville, Charlie is also a former AAF District 7 Governor. From the summer of 1991 through the spring of 1992, Charlie led the district to greater heights and in 1993, received the Harry Hoile Former Governor’s Award. Never working for the accolades but continually being recognized for his diligence with students in advertising, Charlie received the Bolton-MacVicar Award in 1997, as a tribute to his efforts and dedication to his work in this arena. A short yet prominent list of members, you will also find Charlie’s name on the AAF District 7 Hall of Fame roster. In 2002, Charlie was recognized by the American Advertising Federation as the recipient of the Barton A. Cummings Gold Medal Award. The award was established by the AAF Board of Directors in 1994, to recognize outstanding individuals for their volunteer service in advertising and in partnership with the AAF. To this day Charlie remains active with AAF. He helped write the district history that incoming officers familiarize themselves with each year. Add to the list, this latest installment of the history of the student competition and there is no denying the genuine love and passion Charlie Malone feels for students in advertising. An extraordinary soul, Charlie has dedicated decades of service to his local AAF Nashville Chapter, AAF District 7 and AAF. His passion for the students is felt, admired and greatly appreciated by all. For these reasons and many more, the AAF District 7 Executive Committee established the Charlie Malone NSAC Assistance Fund in 2007. It is a classic moment at each district conference as club presidents throw their hands in the air pledging funds to help winning students with their journey to the national competition through a fund named after the man who travels with them in heart. A benevolent man, dear friend and top contender for every belle’s dance card in District 7, Charlie Malone is truly the toast of the town. If there were ever truth in the ability to find treasure, we have justly found a chest full of gold in Charlie Malone. – Dawn Reeves, AAF Birmingham

46

A C K N O W L E D G E M E N T S

AUTHOR Charlie Malone

SPECIAL THANKS Alana Stephenson Phillips

DESIGNER Timothy Neal Templeton TNT Advertising & Design

CONTRIBUTING WRITERS & RESEARCH Doug Black Dr. Richard Joel Dr. Bruce Roche Jack Bolton Ron Lane Erika Stein Gerald Bower Luke Mansour Brad Taylor Laura Burton Nancy Mills Dr. Sandra Utt A.J. Busé Trudi Mullins Curtis Vann Matt Dardenne Art Novak Gus Wales Tracy Dorsey Elizabeth Perry Dr. Jim Wenthe Amber Goodwin Alana Stephenson Dr. Lee Wenthe Teri Henley Phillips Melissa Wong Lori Hollaway Dawn Reeves

EDITORS Chris Chamberlain Gene Washer

1-800-999-2231 • www.aaf.org

www.7thaaf.com

produced by: AAF Nashville • P.O. Box 293327 • Nashville, TN 37229 phone: 615-469-4040 • fax: 931-695-5441 • www.aafnashville.com