HEAD OF EVENTS

APPLICATION PACK 2021

Crystal Palace Park Trust will act as the custodian of to protect, manage and improve Crystal Palace Park as a green, historic, ecological, recreational, sporting, cultural and educational resource in the interests of park users and of the wider community.

1 LETTER TO CANDIDATES

Dear Candidate,

Thank you for your interest in becoming the frst Head of Events for Park Trust. We are a community company, with charitable status (Registered Charity No 1193331) and are working with the Park’s current owner, the London Borough of Bromley (“Bromley”), to eventually take on all aspects of the Park’s management, conservation and events. It is anticipated that Bromley will remain as the Freeholder of the park, with the Crystal Palace Park Trust assuming the head lease for the park and its overall custodianship, after a transitional period.

The London Borough of Bromley’s Regeneration Plan for Crystal Palace Park has the following aims:

• To reinvigorate the park as a contemporary and historic showcase in tune with Paxton’s vision, creating a place of discovery, learning, recreation and fun

• To develop the park’s local and regional identity and re-establish its national and international signifcance

• To provide community benefts through facilities within the park and connections to local facilities and the economy

• To deliver a modern, fnancially and environmentally sustainable plan securing the long-term future for the park

The Regeneration Plan is a holistic scheme that will deliver benefts to the park through:

• The physical regeneration – capital work

• A new form of governance – the Crystal Palace Park Trust

2 • A new business model – enabled through the capital works and new governance

This new Regeneration Plan and the park’s unique history provide the framework for the Crystal Palace Park Trust’s future work programme. The Park performs two functions, being a regionally signifcant park with an internationally signifcant heritage. It is key to our thinking that the story of the Park should be told, and that it should once again be recognised as place where great events happen.

It is an ambitious project, and will be matched by the skills and talents of our successful candidate. We are seeking a Head of Events. This is a fantastic opportunity to become integrally involved in the development and restoration of a great historic landscape, putting Crystal Palace Park back on the map as a cultural icon.

The Head of Events will be responsible for leading the development and delivery of a full programme of commercial and community events, in keeping with the vision of the Trust of the Park as a place of ecological, historical, cultural and recreational excellence. The Trust is a new start up charity and the role will require a willingness to engage at all levels and the enthusiasm to drive the business forward in a fexible manner.

If you have in-depth experience in managing and delivering events programmes in both community and commercial settings and want to be part of an exciting new charity focused on benefting the local community, this is a brilliant opportunity to utilise your expertise and knowledge, and we are interested in hearing from you.

Purpose of Post To work with the CEO and CPPT board to manage and deliver the annual event programme for Crystal Palace Park including performing arts, private events, sports events, markets and fairs. 3 To be the main point of contact for all events in Crystal Palace Park, co-ordinating and administering support in the planning and delivery of them with promoters, partners and stakeholders.

The post will help deliver a range of community events and make best use of the park as a community space for culture, entertainment, health and leisure.

If you are passionate about the importance of urban green space, enthused by the history and heritage of this wonderful space and excited by the potential to regenerate one of the most signifcant parks in the UK, we would like to hear from you. The deadline for applications is Friday 7th May 2021 . Applications should be returned to: [email protected]

Yours sincerely,

Valerie Shawcross CBE

Chair Crystal Palace Park Trust [email protected] [email protected]

4 JOB DESCRIPTION

Job Title: Head of Events Based: Anerley Business Centre, Anerley Town Hall, Anerley Road, London, SE20 8BD and onsite at Crystal Palace Park Salary:Up to £50-£60k per annum plus benefts subject to experience and negotiation Holiday Entitlement: 25 days plus statutory holidays, plus one further day for each completed year of service up to 30 days. Flexible hours of working required by arrangement with CEO. Reporting To: CEO Responsible For: Events and project teams as they arise Internal Relationships: Crystal Palace Park Trust (CPPT) Board, Crystal Palace Events Ltd (CPPEL) Board, CEO, part-time administrator External Relationships: Event promoters, event and project teams, catering and park contractors, London Borough of Bromley staf and councillors, professional bodies, non-government organisations, charities, voluntary bodies and members of the public, police and other relevant authorities, Friends groups and other Park stakeholders.

Introduction Thank you for your interest in the role of Head of Events for CPPT. Before completing this application form, please read the information included here carefully.

CPPT is an equal opportunities employer and committed to providing equal employment opportunities. We welcome applications from all backgrounds and all sections of the community. 5 The shortlisting process Shortlisting is carried out purely on the information contained in your CV and covering letter. Candidates are assessed against the attributes of the person specifcation, and if these are not met, or if there is insufcient detail to make a judgement, the application is rejected.

Job description for Crystal Palace Park Head of Events

The Opportunity This is a fantastic opportunity to become integrally involved in the development and restoration of a great historic landscape, putting Crystal Palace Park back on the map as a cultural icon.

Purpose of Post

● To work with the CEO and CPPT board to manage and deliver the annual event programme for Crystal Palace Park including performing arts, private events, sports events, markets and fairs. ● To be the main point of contact for all events in Crystal Palace Park, co-ordinating and administering support in the planning and delivery of them with promoters, partners and stakeholders. ● The post will help deliver a range of community events and make best use of the park as a community space for culture, entertainment, health and leisure. ● Principal Responsibilities

Event Programme Management

● Assess what resources and support are needed as the CPPT and CPPEL Boards progressively takes on responsibility of the management of all events in the Park 6 ● Lead the procurement process for any agency or contract work required to support the event programme’s development and delivery ● Lead on developing a sales strategy for the park and actively promoting the Park as a leading events space ● Management of the events programme budget to deliver annual fnancial targets as agreed with the CEO and CPPT and CPPEL Boards. ● Lead on developing marketing assets and operational protocols for the Park ● Act as the main point of contact for all events in Crystal Palace Park and manage event bookings, processing and answering enquiries ● Review event applications and make judgements on the Park’s event programme in consultation with the CEO and CPPT and CPPEL Boards, in line with the events strategy and policy for the Park ● Develop and deliver the annual programme of events in the Park in collaboration with event agencies, event promoters, key delivery partners and contractors ● Support the planning and delivery of major events in the Park ● Manage existing event promoter relationships, facilitating and ensuring safe and successful delivery of events scheduled for 2021 and 2022 (Covid restrictions dependent) ● Support the licensing of events from conception to completion ● Negotiate fees and contracts for events with event promoters ● Conduct site visits with event promoters and relevant authorities ● Ensure event promoters’ compliance with Park terms & conditions and H&S requirements ● Liaise with key stakeholders including local authorities, relevant authorities, London Transport and the local community about the events programme for the Park 7 ● Oversee the use of the concert platform as an events and activities space for the local community ● Ensure events are well documented with photo/flm use permissions taken where appropriate to build up an asset bank.

Health & Safety, Policy & Planning

● Work closely with the CEO and CPPT & CPPEL Boards to develop appropriate strategies, policies and procedures for the Park ● Monitor, evaluate and write relevant reports for activity in the Park ● Work closely with the CEO and CPPT & CPPEL Boards to support development priorities and contribute to fundraising applications in support of the Park’s activities ● Ensure policies for sustainability and environmental responsibilities are upheld, with the protection of the Park’s heritage assets and landscape at the forefront of all events planning and delivery ● Ensure all staf and personnel working within the Park adhere to the Trust’s safeguarding policies.

Communication

● Communicate the values of the Trust to the wider community and actively engage and develop new audiences and visitors to the Park. ● Develop and deliver, in collaboration with event promoters, the CEO and CPPT &CPPEL Boards, local engagement and consultation activity with local communities ● Attend meetings as required by the CEO and CPPT & CPPEL Boards to build strategic and efective partnerships and networks locally, pan-London, nationally and internationally.

8 Equal Opportunities

● Ensure the intentions and requirements of the Trust’s Equal Opportunities Policy and Accessibility Policy are applied.

In addition, to undertake any other duty or responsibility that may reasonably be allocated by the CEO or the CPPT &CPPEL Boards. It is a requirement of the Trust that all staf work in a fexible manner compatible with their jobs and in line with the objectives the Trust must fulfl. Please note that the job description for this position may be reviewed and amended to incorporate the future needs of the department and the organisation.

Personal Specifcation

Essential

● Demonstrable and proven experience of medium and large event management and delivery ● 5 years+ project management and delivery in outdoor settings, large greenfeld sites or a similar/complimentary environment ● Signifcant experience of business development for large and medium commercial events ● A thorough knowledge of health and safety principles, roles and responsibilities in regard to the delivery of events ● Experience of event licensing procedures and working with Safety Advisory Groups ● The confdence, communication and social skills necessary to deal with a range of complex clients and stakeholders and represent CPPT on the national and international stage ● Proven commercial experience in events, fnancial management skills and ability to plan within budget ● Able to identify customer needs and provide exceptional customer service ● Excellent written and spoken communication skills; fully computer literate and numerate 9 ● Excellent time management skills with the ability to prioritise and deliver to a deadline and on budget ● Energetic and enthusiastic collaborator with the ability to be fexible and responsive to a range of challenging situations ● Experience of working with members of the public and a wide range of stakeholders in a consultative manner ● Commitment to collaborating with and engaging diverse communities ● Willingness to work fexibly and in particular be available for some evening and weekend work ● Demonstrable understanding of and commitment to access, diversity and equal opportunities and principles ● Knowledge of best practice around safeguarding and child protection.

Desirable

● Someone familiar with the Crystal Palace area and its community networks ● Qualifcations and or training in event management.

Conditions of service

● Salary is up to £50-£60k p.a. plus benefts, subject to experience and negotiation ● Hours are 35 hours per week. Flexible working hours and home or remote working will be agreed with the CEO as necessary ● This post will include out of ofce hours duties, such as evening meetings and events. These are considered to be part of your core commitment to the role ● There will be no overtime payments, but time of in lieu of extra working hours may be taken with prior agreement of your line manager ● You will be able to take 25 days holiday per year excluding statutory public holidays. 10 ● The job description outlines the duties required of this post to indicate the level of responsibility. It is not a comprehensive or exclusive list and duties may be varied from time to time, in consultation with the post-holder. This will not change the general character of the job or the level of responsibility outlined ● Probationary period of 3 months ● Period of notice for this role is 3 months.

How to Apply Please make sure you have read in full the Job Description and accompanying information including the person specifcation. The principal responsibilities of the post are outlined in the job description. This is not an exhaustive list, but gives an idea of the purpose and scope of the role. The person specifcation outlines the experience, knowledge and skills required for the efective performance of the post; this may be demonstrated through workplace, voluntary work or alternative experience.

To apply for this job please send your CV and a completed copy of the Equalities Monitoring Form, as well as a covering letter of application outlining how you meet the job specifcation to: [email protected]

The deadline for applications is Friday 7th May 2021

Interviews will take place online.

If you would like more support with access requirements, or if you would like to have an informal chat about the role, please contact www.Crystalpalaceparktrust.org 11 BACKGROUND INFORMATION

About Crystal Palace Park and its surrounding community

Crystal Palace Park is the largest park in South East London at around 80 Hectares. It was created by Joseph Paxton in 1854 to provide a setting for the relocated Crystal Palace which housed the famous . Run as a private enterprise it sufered deterioration and a catastrophic fre, which in 1936 burned down what remained of the Crystal Palace itself.

Subsequent uses and additions have left their impacts and legacies on the park. In 1986, upon the abolition of the Greater London Council, the park was handed over to the London Borough of Bromley, in whose hands the Park remains, subject to a number of leases of parts of the Park, including the National Sports Centre, currently leased to the Greater London Authority.

Following several unsuccessful development proposals, in 2016, the London Borough of Bromley began to develop a new Regeneration Plan for the park, to be funded by an enabling housing development on publicly inaccessible sites on the periphery of the park. The planning application for the scheme is due for determination in 2021. As a plan which seeks to deal with the extensive heritage conservation needs of the park and improve its accessibility and attractiveness as a public facility, as well as promote its economic and environmental sustainability, this plan enjoys much public and local business support.

Part of the regeneration vision contained in the plan is a social one whereby the long-evidenced extensive public engagement and support for the park is mobilised to provide a new, community- focused form of governance. Crystal Palace Park sits at the 12 intersection of fve London Boroughs. Bromley is to the east of the park; Croydon to the south; Lambeth and Southwark with major local Council estates in the area are to the west, and Lewisham sits along its northern edge.

The Crystal Palace Park Trust was initially created in 2016, incorporated 2018, and granted Charitable Status in January 2021, in response to the need for revitalised governance which would connect to the communities surrounding every side of the park and seek to serve the needs and interests of a huge and diverse community. The Trust would also draw strength from the wide range of existing park related Friends Groups and volunteers who work tirelessly to improve the park for the people of the area and protect and enhance its vulnerable heritage assets.

The Trust has been developed as an independent body at the instance and with the support of the London Borough of Bromley, which anticipates a phased handover of governance commencing in 2021.

About the Crystal Palace Park Trust and its Plans

The Crystal Palace Park Trust was Registered with Companies House in May 2018 with the following Objects;

Objects of Crystal Palace Park Trust

The Objects of the Charity are, for the public beneft:

1. To preserve, protect, manage and improve the physical and natural environment of Crystal Palace Park in south London in particular, but not exclusively by protecting and conserving structures, monuments, landscapes, buildings and objects of architectural, historic, engineering, ecological or archaeological interest. 13 2. To promote for the beneft of the public the provision of facilities for recreation and other leisure-time occupation including arts, culture and heritage in the interests of social welfare and with the object of improving their conditions of life.

3. The promotion of community participation in healthy recreation by the provision of facilities for playing sports.

4. To advance the education of the public, in particular, but not exclusively by providing and promoting education in relation to the history and heritage of Crystal Palace Park and its physical and natural attributes.

5. To further any other purpose which is exclusively charitable under the law of England and Wales connected with Crystal Palace Park and its surrounding area.

14 The Trust’s Governance

The current make-up of the Board is as follows:

Name Background Role Valerie Valerie worked in Aid & Chair Shawcross Development, including for the Commonwealth Secretariat before CBE being elected to local government. After a spell as Croydon!s Council Leader she represented Lambeth & Southwark on the newly created GLA London Assembly. Appointed Deputy Mayor for Transport in London and Deputy Chair of TfL in 2016, she is now retired but acts professionally as the Independent Chair of Heathrow Area Transport Forum. She lives in SE19. Philip Philip Kolvin QC is a barrister Vice Chair Kolvin QC specialising in regulation. Regulatory He has a long-standing interest in Adviser the green environment, having been and the Chairman of the Crystal Palace Education Campaign and the author of Saving and Open Space. children Martin Martin has worked in the Film and Vice Chair, Tempia Television industry for over thirty Community years and has lived in Crystal Palace outreach almost as long. He was the Chair of and liaison the Crystal Palace Park Community Stakeholder Group. Lynsey Lynsey is a Chartered Accountant Chair of Marshall living in South East London with a Finance range of experience working in the Sub- public, private and not-for-proft Committee sectors. Alison Alison has worked in the Events Events Peet Industry for twenty years and is currently the Special Events Manager at Unicef, running a programme of fundraising events. In previous roles she has organised performances at Royal Palaces and created bespoke international challenge events. Richard Richard is an alumnus of the Royal Chair of Smith College of Art and a founding Communic director of Jannuzzi Smith, an ations independent branding and Working communication design consultancy Group based in the UK and Switzerland. His work has been published and exhibited internationally and he has lectured at many of the world!s leading art and design universities. Adam Adam is a civil servant with Strategy Stevens experience of environmental and economic issues. Before joining government he worked in communications in the charity and public sector, on both press and campaigns. Catherine Catherine is Head of Trust and Chair of Sweeney Statutory Funding at the Refugee Fund- Council. She lives locally and in raising 2018 established the Friends of Working Crystal Palace Bowl, a community Group group which aims to "reboot” the Ian Ritchie designed concert platform otherwise affectionately known locally as "The Rusty Laptop”. Gemma Gemma is a chartered landscape Chair of Woodfall architect with experience Heritage spanning landscape planning, and design and management. Gemma Landscape works for the Tree Council and Working formerly worked on the regeneration Group of Crystal Palace Park for Aecom. She also teaches on postgraduate Landscape Architecture courses at University of East London and is a mentor on the Landscape Institute!s Chartership programme. She!s a south east Londoner with a passion for placemaking for people and nature, landscape sustainability and management.

Working Groups

The Trust has also established working groups in the felds of Fund-Raising, Heritage and Landscape, Events and Communications. Each working group reports to the Board and is usually chaired by a member of the Board. The Events Working Group is Chaired by Noreen Meehan, Director of the Great North Wood Collective (an Arts Charity) and of the Crystal Palace Festival. Noreen is also a Director of the Crystal Palace Park Events Ltd, the Trust’s wholly owned Trading Subsidiary. (Co. number 12855520) whose other directors are drawn from the CPPT Board.

18 Building the Crystal Palace Park Trust!s Capacity

The next few years will be characterised by progressive steps to enhance the Trust!s own organisational and fnancial capacity, synchronised with its increasing degrees of control and management of the Park Itself, achieved through working in partnership with the London Borough of Bromley.

Key to the Trust!s capacity building has been the re-establishment of the Park as a place for promoted music events.

In 2021, the Park will host two weekends of major events promoted by Live Nation.

Also in August 2021, the Trust will bring back into use the Concert Bowl and Platform, promoted by the well-known London promoter Marcus Weedon, which will host a summer season of events (The South Facing Festival) including opera, music, comedy and flm.

The Trust expects to make the following staf appointments in 2021/22:

Chief Executive Company Secretary /Administrator (part-time) Volunteer & Outreach Organiser Fund-raising Manager Park Manager

19# Programmes and projects 2021-2023

The Trust is currently considering the following projects, as the early fruit of the income from the major events planned for the Park.

• Concert Platform Restoration. The concert bowl was the location for the famous Garden Party series of concerts, and has recently received a blue plaque as the site of !s last London concert. As well as the summer proms events, the Trust hopes to restore the platform itself, making it a community space including a pop up café, a venue for exercise classes, and public access to its back of house toilets and changing facilities. The Trust’s recent Crowdfunding campaign successfully hit the £54,000 target to restore the dilapidated stage for the Concert Bowl. Discussions are currently underway with Bromley to achieve the early handover of the lease for the bowl to the Trust in Autumn 2021.

• Park Communication. The Trust intends to work with Bromley Council improve the signage and information boards in the Park, in line with the regeneration plan, both for the beneft of recreational park users and those interested in its history. This will be accompanied by a web-based information resource.

• Heritage Protection and Ecology. As well as improving the service from its parks contractor, the Trust intends to leverage a volunteer workforce to work on ecology projects including nature trails, a managed wilderness area and a climate change adaptation project. The Trust also wishes to explore a vegetable cultivation project, and schemes for the beneft of those with mental or learning challenges and visually impaired people. The Trust will also instigate a project to collect, catalogue and store smaller scale heritage assets. 20 • Community and Park Users. In line with Regeneration Plan proposals the Trust wants to see improvement in the inadequate play facilities for children and the currently poor WC facilities for all users. A small grants scheme would enable experienced and expert Friends Groups and Community Groups in the Park to bid to the Trust for small grants to assist with urgent projects - such as restoring the most fragile Grade 1 listed Victorian Dinosaurs at the east end of the park. The Trust also expects to facilitate the holding of community events in the Park, as emphasised in the Trust!s recently- adopted Events Policy.

• Sports and Recreation. The Park ofers signifcant opportunities for popular recreational and health-focussed sporting activities, as emphasised in the Trust!s Events Policy. The appointment of the Head of Events gives an opportunity to promote and support a much greater range of sporting events and activities bringing in a wider and more diverse community.

Crystal Palace Park Trust!s vision and values

Our vision is of a Park which is place of fun and recreation in the spirit of Paxton!s vision, celebrating excellence in landscape and horticulture, nature and wildlife conservation, providing facilities and events in keeping with a park of international signifcance.

Our social vision is of a Park which attracts in the widest possible community - providing rest, recreation, cultural enrichment, education and healthy activity for our diverse community in South London. In a community with many residents sufering from overcrowded housing and lack of access to gardens it has a special role in providing for outdoors activity and recreation.

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Crystal Palace Park should provide activities which draw in young and old alike, families, and individuals, from all income levels and sections of the community. We aim to actively and professionally outreach to the communities surrounding the Park, in the Boroughs of Lambeth, Southwark, Croydon, Lewisham and Bromley as well as more widely in London to encourage use and enjoyment of the Park. We will draw upon the aspirations and abilities of the park!s surrounding communities. We intend that the Park should be the best possible resource for promoting physical, emotional and mental health of the community. It should provide and guide contact and exposure to wildlife and the natural world.

We aim to manage and maintain the park for the beneft of the people, providing the right resources and expertise to secure its long-term future through a modern, fnancially and environmentally sustainable business model.

The heritage signifcance of the park is derived by virtue of its designer, unique conception, pioneering features, and its association with nationally important fgures and events. Its greatest signifcance derives from its origin as a single designed landscape, which provided a setting for a pioneering structure in a unique way. The Park!s most important qualities and features are:

• Its dramatic design and prominent location with views within and beyond the landscape;

• Its overall structure, with a strong central axis leading to the terraces and palace site, laid out on an unprecedented scale;

• Its integrated design concept, with a progression of related spaces demonstrating natural and designed landscape themes; and 22 • Its innovative and educational content, attracting exceptional public use.

Today, the park is much loved and a valued community asset, despite the erosion of its historic character and features. There is enthusiasm for improved facilities and use of space, with a desire for more opportunities for events and community activities. There are also regeneration plans for a general renovation of the park, restored historic features, improved horticulture and enhanced nature conservation.

Values and ways of working

The values of Crystal Palace Park Trust are:

• To be welcoming to all. Provide infrastructure, activities and events in the park that are safe, accessible and inclusive [and are available to all its users regardless of age, gender, ethnicity, belief or physical ability].

• To Conserve Heritage Assets. To protect, conserve, enhance and adapt the signifcance of the historic and natural environment of the Park in harmony with Paxton!s original vision, including but not limited to the Dinosaurs, Terraces, Sphinxes & Subway.

• To Enhance the Park!s Environment. Promote biodiversity and nature conservation, develop climate change resilient environment, reduce and mitigate its carbon footprint, and enhance its open and green spaces for the enjoyment of all.

23 The Trust will:

• Make the park a place for learning. • Support the restoration of the park as a resource for discovery, interpretation and educational opportunities, including local museums and other institutions.

• Be supporting of skills & economic development. Include opportunities for local businesses and training for young people. The local community is at the heart of the Park!s restoration.

• Create a place for recreation, healthy activity & enjoyment. Coordinate the development and management of events and activities within the park, and its cultural, sporting, play and leisure facilities and spaces for informal uses of the park.

• Promote mental, emotional and physical health & well-being. Provide spaces for formal and informal play suitable for all ages, refection and relaxation for the local community.

The Trust will aim to:

ENGAGE: through communication and key involvement with the local community. EXPLORE: seek new and innovative ways of support from stakeholders in developing a sustainable future for the park. ENHANCE: by supporting community groups and volunteers working in the interests of the park, and to deliver the Objects of the Trust.

24 Further reading :

Events Policy https://www.crystalpalaceparktrust.org/events/cppt-events-policy/

Crystal Palace Park Bowl - Crowdfunder campaign https://www.crystalpalaceparktrust.org/news/good-vibrations/

Regeneration Plan https://www.crystalpalaceparktrust.org/the-future/ https://crystalpalaceparkregenerationplan.com/wp-content/uploads/2020/03/public- information-boards.pdf [email protected]

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