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CPP Interpretation Strategy MASTERPLAN – INTERPRETATION STRATEGY Crystal Palace Park Produced on behalf of the LDA by Laura Samuels INTERPRETATION STRATEGY CRYSTAL PALACE PARK – MASTERPLAN produced on behalf of LDA by: Laura Samuels BA on secondment to the LDA from Prince Research Consultants Limited 3 Homer Street London W1H 4NP Tel: +44 (0)20 7706 0365 www.prcltd.co.uk [email protected] This document has been prepared to inform the master-planning process for Crystal Palace Park. Many people and organisations have contributed to its creation, particularly the Museum Task Group, Latz and Partner, Nigel Westaway, Timothy Mason, Meadowcroftgriffin architects and the LDA; their input, support and advice is acknowledged with grateful thanks. A full list of contributors can be found in appendix 2. September 2007 Brent Design Unit [email protected] 11.07BDU5560 Produced on behalf of the LDA by Laura Samuels CRYSTAL PALACE PARK – MASTERPLAN London Development Agency Palestra 197 Blackfriars Road LONDON SE1 8AA Tel: +44 (0)207 593 8000 Fax:+44 (0)207 593 8002 www.lda.gov.uk Produced on behalf of the LDA by Laura Samuels INTERPRETATION STRATEGY CONTENTS CONTENTS EXECUTIVE SUMMARY 05 Light Interpretive Treatment 23 6.4 Funding Sources 49 of the Park 6.5 Marketing and Audience 1 CONTEXT 06 Events, Performances and Public Art 24 Development 52 1.1 Crystal Palace Park 06 ‘Human Face of the Park’ 6.6 Revenue Income 52 Information Points 25 1.2 Local Context 07 Interpretive Focal Points 26 7 IMPLEMENTATION 54 1.3 Current Status of Interpretation 10 Organised Learning 31 APPENDIX 1 57 2 SIGNIFICANCES AND VALUES OF CRYSTAL PALACE PARK 12 5 MANAGEMENT OF THE Supporting documents INTERPRETATION 32 2.1 Interpretive Themes 13 5.1 Introduction 32 APPENDIX 2 59 2.2 Interpretive Threads 15 Consultation 5.2 Defining the Parameters for the Operation of the Interpretive Elements 32 3 AUDIENCES AND APPENDIX 3 67 IMPLICATIONS FOR 5.3 Interpretive Operation Management Deliverables in detail INTERPRETATION 16 Options 34 3.1 Current Audiences 16 5.4 Third Party Management Options 39 APPENDIX 4 80 3.2 Organised Learning Audiences 17 5.5 The Importance of Statutory and Building Specification for Crystal Palace Community Stakeholder Involvement 40 Park Museum 3.3 Target Audiences 17 5.6 Partners in Interpretive Delivery 40 3.4 Implications for Interpretation 18 APPENDIX 5 86 Interpretive Points within the Landscape 4 INTERPRETIVE APPROACH 20 6 FUNDING THE INTERPRETATION 48 4.1 Interpretation Objectives 20 6.1 Introduction 48 4.2 Design Principles 20 6.2 Capital and Facilities 4.3 Interpretive Strategy 21 Management Costs 48 Welcome and Orientation 22 6.3 Operational Costs 48 04 Produced on behalf of the LDA by Laura Samuels CRYSTAL PALACE PARK – MASTERPLAN EXECUTIVE SUMMARY EXECUTIVE SUMMARY One hundred and fifty years ago, Crystal Palace ■ A vibrant programme of events, ■ A museum and visitors’ centre incorporating Park was a spectacular visitor attraction of performances and public art the Subway to conserve and protect the international renown. Today, the London historic structure and ensure public access. ■ Staffed information and assistance points, Development Agency seeks to revive the The centre will house an interpretive providing a ‘human face’ to the Park metropolitan park and heritage asset. This exhibition about the Park alongside a interpretive strategy has been written to inform ■ Interpretive focal points focusing on the number of other park services including the Masterplan for Crystal Palace Park, assisting following sub-themes: learning suite, café , toilets, viewing the LDA with its aspiration to create a sports and platform, CPP themed retail and a staffed – The Story of the Park events park; a sustainable park; an accessible and ‘human face’ information point integrated park; and an educational park. – The Crystal Palace and Joseph Paxton’s ■ A dinosaur interpretation centre housing an vision Central to the strategy is the theme: interpretive exhibition in conjunction with The Park of the People – The Park’s Influence on Horticulture and other park services including a learning Landscape Design suite, a family-friendly café, toilets, boat Crystal Palace Park is a contemporary showcase hire, dinosaur themed retail and a staffed for the ideals of the Great Exhibition and Joseph – The Dinosaur Models and Geological ‘human face’ information point Paxton’s vision – a place of discovery, cultural Illustrations exchange, innovation, engineering, technology, ■ Woodland nature interpretation zone – The Park’s Nature, Ecology and learning and recreation. incorporating an interpretive and interactive Environmental Sustainability woodland nature trail, treetop walk, and This will be conveyed to the visitor through a – Sport and Crystal Palace Park greenhouse housing a woodland multi-layered approach, taking into account the interpretation centre and learning suite, LDA’s vision for the Park; the requirements of the ■ Provision for organised learning alongside park services of toilets and a cafe Park’s current and potential audiences; and the The interpretation will be dispersed across the Park. design principles of the Masterplan. ■ Five themed interpretive children’s play The key built features include: areas – the Crystal Palace; dinosaurs; The layers represent depths of engagement: ■ Interpretive markers within the landscape horticulture; sports; and woodland nature. ■ Welcome and orientation ■ A number of events spaces to continue the ■ A light interpretive treatment of the Park legacy of the Palace of the People, using including the provision of information in the the landscape to host a varied and vibrant landscape programme of events, performances and public art Produced on behalf of the LDA by Laura Samuels 05 INTERPRETATION STRATEGY CRYSTAL PALACE PARK – MASTERPLAN 1 CONTEXT 1 1.1 CRYSTAL PALACE PARK Although dilapidated in parts, the landscape retains the stories of the Park can be told to the visitor, qualities from Paxton’s original design, layered with utilising a range of interpretive methods, both in Crystal Palace Park was one of the most important more recent archaeological evidence reflecting its situ in the landscape and through a series of 19th Century urban parks in the country. Following changing use and status, warranting it to be listed interpretive focal points. the 1851 Great Exhibition in Hyde Park, the pre- by English Heritage as Grade II*. Furthermore, the eminent 19th Century park designer, Joseph Paxton, name ‘Crystal Palace’ continues to be recognised Method created Crystal Palace Park as a magnificent setting internationally, synonymous with Victorian for the relocated and enlarged Crystal Palace. The The strategy has been created by: engineering, culture, innovation and discovery. whole site was designed to impress, to educate and ■ Examining the context of the project inspire, and quickly became an international Background to the Strategy attraction. The design was structured around the ■ Identifying the key significances and values educational themes of discovery and invention, The London Development Agency has an of the Park that should be conserved and ranging from the pioneering geological illustrations ambitious vision to revitalise Crystal Palace Park communicated in order to maintain the and antediluvian animals at the base of the Park as a sustainable metropolitan park and heritage site’s importance – the interpretive themes (commonly known as Dinosaurs) and culminating asset: creating a cultural, leisure, educational and ■ Analysing the target audience groups that in the sophistication and technical engineering recreational resource for the 21st Century. A will visit the site, establishing what their achievements of the terraces and Palace on the ridge. Masterplan design for the 200 acre site is currently needs and requirements are in order to In essence the site became the world’s first theme being developed in consultation with the local understand how best to engage them with park, pre-dating most public museum experiences community. At its heart is a desire to reinstate the key significances and values in the UK, striving to change perceptions amongst the legacy of the Park, which has been lost through the millions of people that visited each year. gradual deterioration and decay. The overall ■ Ascertaining the most appropriate way to approach of the Masterplan is to conserve, reveal marry the key significances and values with From the time the Park was inaugurated in 1856, and reinterpret the site’s significant heritage, whilst the audience groups in order to develop the a great range of displays, events and sporting introducing new layers to areas which have been interpretative approach that will inform the activities were introduced to increase visitor greatly altered, continuing the site’s tradition of design of the interpretive features numbers. Over time these attractions ranged from innovative and exemplary design. the grand displays inside the Palace, which reflected ■ Determining the interpretive deliverables to the essence of the Great Exhibition, through to In order to convey to the visitor the significance be incorporated into the Masterplan staging the 1911 Festival of Empire, and today and values of the site, this interpretation development of the Park hosting the Athletics Grand Prix and other sporting strategy has been developed as an integral strand ■ Establishing how the interpretation can be events as England’s National Sports Centre. within the Masterplan. The strategy looks at how developed and managed.
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