J. W\LTER THOMPSON COMPANY NEWS

VOLUME XXI, NO. 29 FOR STAFF MEMBERS ONLY SEPTEMBER 9, 1966

Top 125 advertisers Pan Am gets Seymour We're the only spent $4 billion in '65 (and others) to BA airline that goes CHICAGO—The top 125 advertisers in in ten hours nonstop the U. S. invested more than $4 billion during 1965 in space, time and other as­ to Buenos Aires pects of advertising and promotion. NEW YORK—Pan Am used newspapers in the United States this week to announce That total, projected by Advertising Age additional nonstop service from New York nonstop. in its 11th annual compilation, published to Buenos Aires. in the Aug. 29 issue, represented a 5% gain from the $3.8 billion figure reached NY-to-BA is the longest nonstop route the previous year. in the air transport world—5,310 miles, And now 10-hour and 40 minutes flight—and Dan g Only 20 of the 125 leaders invested less Seymour traveled it this past weekend on we go four ^ during 1965 than during 1964; 101 in­ his first visit to South America. creased their advertising budgets, while the remaining four stayed at the same Dan took the Saturday night flight to times a week. BA, where he spent three days before mov­ figure. Add Sunday* to our big list of nonstops to B. A, Now you can leave ing on to Sao Paulo in Brazil. at 9 pm. on Monday, Thursday. Saturday—or Sunday. The increased advertising effort was And to make things even easier, swing out from the Pan Am Building He is scheduled to address the American to Kennedy Airport in just minutes on a New York Airway* helicopter. matched by a record of booming sales and On Tuesdays, at 5:30 p.m., you can still lake off with ui for Buenos Chamber of Commerce for Brazil in Rio Aires via Caracas and Asuncidn. earnings. In 118 cases, sales increased, Nobody flies to more of South America from the States. 13 cities. de Janeiro on Monday, Sept. 12. You can see them all, you know, on a round-trip, 30-day Jet Excursion with 42 companies setting sales records. to Buenos Aires—S550 Jet Economy, $715 First-Class President Special. On his way back to New York next week So see Buenos Aires. Ot see it all. Let your Pan Am Travel Agent The earnings of 102 advertisers rose (35 arrange il. Or call us. hit record highs), two held even and only Dan will stop off in Caracas. Tlicn fly away, knowing you've chosen the very best there ii. 17 firms showed earning figures that were Also on the trip from the New York of­ off the previous year's. fice is Peter Dunham, who took Pan Am's The Advertising Age compilation is an Thursday night nonstop flight to BA. World's most invaluable "source-book," detailing a my­ In Rio on Monday, Dan will be speak­ experienced airline riad of facts relating to the promotional ing on the subject of "Business Enterprise (Continued on page 2) —A Society Builder." SF scene-makers: 7-Up, stocks & bonds, olives SAN FRANCISCO—A major fashion pro­ ing back-to-school clothes, will be in color motion, a new magazine campaign and for the first time. budgetary approval for a forthcoming in­ The original television show had no dustry promotion is making news at JWT- hostess and no star and was shown only SF this summer. in the Bay Area. This year's "Let's Get The Fresh Young World of Fashion With It—TV Special" will be seen in promotion co-sponsored by Macy's Cali­ three markets: Sacramento-Stockton over fornia and Seven-Up Bottling Companies, KCRA-TV; San Jose over KNTV; and now in its fifth year, has fulfilled the ex­ twice in San Francisco over KGO-TV. The pansion predicted for it three years ago show theme, "Let's Get With It," is also the (JWT NEWS, Aug. 23, '63). name of a hit song by The New Arrivals, This year's half-hour TV special, featur- popular rock and roll group, who will pro­ vide special music on the show. They will also appear at several Macy's California stores in connection with the big promotion. Dorothy Gardiner will be hostess-commen­ tator for the telecast. More Macy's stores and therefore more Seven-Up Bottlers are involved in the 1966 venture and its related activities through­ out August. Seven-Up bars are installed in the Hi-Set department of each store, to re­ Weekly schedule resumed main in operation until school starts (about Sept. 12). An invitation to enjoy 7-Up NEW YORK—With this issue, JWT as Macy's guest while trying on new school NEWS resumes its normal weekly pub­ fashions is integrated into the actual script lication schedule. The next issue will 7LET'S GET WITH IT— A frame froAm the TV special appear under date of Sept. 16. ... a plus bid for the teenage market, ap- presented jointly by Macy's California and Seven- (Continued on page 2) Up Bottling Companies shows teenagers in the latest Young World Fashions enjoying 7-Up. Top U.S. advertisers 17 in top advertisers'1 list are JWT clients increased '65 budgets CHICAGO—Seventeen Thompson clients are numbered among the 125 largest (Continued) advertisers listed in the Aug. 29 issue of Advertising Age, as follows: expenditures of the nation's leading adver­ tisers. Client Sales Advertising Rank It is authoritative because all companies — in millions of dollars — are given the opportunity to supply and/or Alberto-Culver Co $ 88.8 $36 35 check the figures reported for them. It is American Home Products 809.9 comprehensive because it reports, for each 75 10 advertiser, a total expenditure figure, in­ Amer. Telephone &s Telegraph 11,323. 0 69.9 14 cluding monies spent in so-called "unmeas­ (Indiana Bell Telephone) ured media" such as direct mail, point of Chesebrough-Pond's 83.9 17.5 74 sale and premiums. Eastman Kodak 1,463.4 43 26 The trade publication noted that almost Ford Motor Co. 1 1,536.7 116.5 4 60% of the $5 billion invested in eight Lever Bros. Co. 456.3 90 7 measured media last year came from the Liggett 8c Myers Tobacco Co. 478.2 37 33 125 leading national advertisers ($2.9 bil­ National Dairy Products 2,017.2 56.9 17 lion). The breakdown by medium shows Pan American World Airways 669.0 17.8 72 these proportionate uses: Purex Corp. (Brillo) 176.1 11.5 111 461.2 Total 725 Quaker Oats Co 25.5 47 /Medium investment leaders % Radio Corp. of America 2,057.1 50.7 20 (in millions of dollars) Scott Paper Co. 460.9 23 55 Newspapers $ 813.3 $ 284.7 35.02 Seven-Up Co 40.0 16.9 81 Magazines 1,048.7 496.6 47.36 Standard Brands, Inc. 727.8 40.5 28 Network TV 1,260.3 1,090.7 86.55 Warner-Lambert Pharmaceutical 383.8 64.5 15 Spot TV 1,075.5 705.1 65.56 Farm publications 50.5 13.6 27.06 In addition, 20 of the firms among the leading 125 are clients of JWT in Business publications 682.4 84.5 12.39 Network radio 67.9 43.9 64.69 the international area. Spot radio 255.7 183.5 71.79 spotlights the people of Witter and their Variety spices client activities in SFO (Continued) special qualifications for helping investors pealed to in two 7-Up commercials and newsletter was mailed to 12,000. make more money. one Like commercial within the program. Seven-Up was featured in all window The advertisements stress that the JWT Posters, 22 x 16 inches, were produced and interior displays of Macy's where the client investment firm employs a special by JWT-SF for in-store displays at Macy's fashions from the television special were calibre of personnel, selected and trained and supermarkets. The red and black dis­ shown. Additional support appeared in for his intelligence, integrity and intuitive plays picture The New Arrivals and give Macy's newspaper advertisements. awareness of what is right for an investor's full details of the TV Special and the tune- JWT-SF writer Michael L. Brown wrote portfolio. in contest open to teenage girls. 60-sec. radio spots designed to encourage Each ad in the new series is specially Full information about the promotion participation in the Fresh Young World of designed to look different and "talk dif­ was included in the Hi-Set newsletter Fashion Sweepstakes. Robert Roat, repre­ ferent" than typical investment advertising. mailed by Macy's to the current 38,000 sentative for Seven-Up, coordinated all re­ Headlines state explicit selling facts yet Hi-Set members. This figure represents sponsibilities for the program. pack sufficient intrigue to draw the reader 26,000 more teenagers reached through An entirely new magazine advertising into the copy. Example: "Some of Ameri­ this medium alone than in 1963 when the campaign for client Dean Witter & Co. ca's Best Investment Advice Goes Through Shallow Water, Kansas ... (at 186,000 miles per second!)," (Incidentally, art WE USE SOME OF THE MOST director Ted Lyon had to rent an airplane ADVANCED C0MPUT0RS IN to find Shallow Water.) THE INVESTMENT BUSINESS The new ad series was written by Art Some of America's best investment advice Odell. Art director is Clare (Ted) Lyon, account representative is Michael S. Brown goes through Shallow Water, Kansas and John Crosbie is account supervisor. More dollars for olives Meanwhile, the California Olive Advis­ ory Board, representing the state's 2,500 growers and canners, has authorized $125,- 000 for advertising and public relations during the 1966-67 year, plus an additional $50,000 for technical research, all of which will be handled by JWT-SF. Promotion emphasis is expected to be THIS IS OUR MOST EXPENSIVE MODEL placed on food pages, institutional publi­ cations, youth market development and

t aE 186.000 miles per second ) tlwir initial, Introductory general industry public relations. Develop­ d -TCE-wiRiing .nlwuu !.ii=iiBK ,w %p.-n.! ,(B.H! 1*1 niE.ii ..,..,.;•,,> ment of a mechanical harvesting machine sobMMbliutsMtnKM • . Isav.al ..sair. S\ la, .!•,- ah.aiss a IS. Awl thrfEtixhi'iii ("if >- I'ltit will be the focal point of the research lomv : as.. ,,.,. ia.aa -sill- a: .|s.sssal. ..CStp.SE. in Us. EKSE* tt mrtm^ntototlK. ekwroak %m Wetavc im IBM '074 ' ;:" "j '<' >(. S.st.l a. a. la S> a. I aaa... aa: .a.pal aa aaaa. aa .aula a I .rasa, inaria.f Haul. Itiail EiKlfotT l-ll...'-..WcliiiveUcti-rfa. program. 4(S ..Mill satis as-:, sal I's I lass WEEK, .alias. .sp..! hass-. as.l s.aa lilies. EV'tb) .ass* Sotiia IKEaQOO S ,.! a.. ..I. is. .a saaa. a tl itarasanai, asas IV in SSSi-s: ,.a.-aa, SS Is. I.. ' S,... .,,. eees kJi-n".'' '' ^ R..::lM:.ll..l. • .1. .-I,.' E During the past several years, the board .' a UtpMi a aaaa.; a ... S,. isaanalsi EEsttl | aaaa than fi.it m ;, aSiaa al ...a SSaia liaaala l.alp sal .all . palslain SS III. illlS . •~ man above. . guidance • luck'.! i by , ' Ho may has done little advertising, principally be­ a IE..S, cause market conditions enabled growers and canners to dispose of their production e who dig / do»p DEAN WITTER. & Co. I'.i'pif 'A'tlO III!) ,' ill-fit; DEAN WITTER fc Co. , .tha without promotional efforts. ABC CBS NBC A new TV season begins for t Sunday This season, JWT-negotiated time for its U.S. c 7:00 Voyage to the Lassie commercial evening schedule of all three networks cc Bottom of the Sea line-up, marching off with Bridge on the River Kwai the Looking Glass, Nov. 6, is the first of seven speci Champion, Eastman In addition to election returns on CBS and NBC, Tl Kodak, Institute of sponsor three specials in 1967; Kraft continues with Life Insurance, and Eastman Kodak again sponsors the Academy Av Warner-Lambert In addition to prime evening time, daytime netv 7:30 It's About Time Walt Disney's purchased for Alberto-Culver, Chunky, R. T. Frenc Wonderful World of Color Reader's Digest and Warner-Lambert. Chun King Standard Brands on Walter Cronkite. Ford will spons Eastman Kodak, Wide World of Sports. Ford, RCA 8:00 The FBI The Ed Sullivan Show Ford 8:30 Hey Landlord 9:00 Sunday Night Movies The Garry Moore Show Bonanza Libby, Liggett & Myers, Warner-Lambert Candid Camera The Andy Williams Show 10:00 Seen in some of this fall's new programs will be: Glenn Corbett, Champion, Wife; Robert Lansing, The Man Who Never Was; Alec Guiness, Warner-Lambert 10:30 What's My Line? ABC CBS Champion, Institute of Life Insurance 7:30 Batman Lost In Space Monday- Warner-Lambert Quaker, 7:30 The Iron Horse Gilligan's Island The Monkees Warner-Lambe Champion, Institute Eastman Kodak 8:00 The Monroes of Life Insurance, The Beverly Hillb Warner-Lambtrt 8:30 9:00 The Man Green Acres 8:00 Run Buddy Run I Dream of Jeannie Who Never Was 8:30 Rat Patrol The Lucy Show The Roger Miller Show Champion, Liggett & Warner-Lambert Eastman Kodak, Myers, Warner-Lambert Institute of Life Peyton Place Insurance, RCA 9:30 Gomer Pyle Warner-Lambert 9:00 Felony Squad Andy Griffith Show The Road West 10:00 Stage '67 The Danny Kaye Liggett & Myers, Kraft Singer Eastman Koda Warner-Lambert Institute of Lif 9:30 Peyton Place A Family Affair Insurance Warner-Lambert Thursday 10:00 Big Valley The Jean Arthur Show Run For Your Life 7:30 Batman Jericho Libby Champion, Quaker, RCA, Singer Champion, Lit Liggett & Mye, Tuesday Quaker, Warner-Lambe 7:30 Combat Daktari The Girl From U.N.C.L.E. Champion, Eastman Kodak, Champion, Eastman 8:00 F Troop Warner-Lambert Warner-Lambert Kodak, Institute of Life Quaker Insurance, RCA, Singer 8:30 The Tammy Grimes Show My Three Sons 8:00 8:30 The Rounders The Red Skelton Show Occasional Wife Warner-Lambert Lever, RCA, 9:00 Bewitched CBS Thursday N Warner-Lambert Quaker Movies 9:00 The Pruitts of Tuesday Night at Champion, Eai Southampton the Movies Kodak, Institu, Liggett & Myers, Eastman Kodak, Life Insurance Warner-Lambert Institute of Life Liggett & Mye Insurance, Libby, Quaker, Quaker, RCA, Singer Warner-Lambe 9:30 Love On A Rooftop Petticoat Junction 9:30 That Girl Warner-Lambert Liggett & Myers 10:00 The Fugitive The CBS News Hour Libby, Liggett & Myers, 10:00 Hawk Warner-Lam bert Quaker Warner-Lambert .S. clients rents represents 12% of the total mbined. Specials enhance the new or Ford, Sept. 25. Alice Through tls for American Gas Association, ie Institute of Life Insurance will Perry Como's Kraft Music Hall, ards in April. rork TV participations have been h, Lever, Oscar Mayer, Quaker, will be on Today-Tonight and 3r NFL, RCA the AFL and L.&M

Flanking the program listings are some of the stars of JWT client sponsored shows. Clockwise are: Richard Mulligan as Tfie Hero; Judi Rolin, Alice Through the Looking Glass; Norma Bengell and Robert Loggia, T.H.E. Cat; Dennis Cole, Felony Squad; Judy Carne, love on a Rooftop; Ted Bessell, That Girl; Phyllis Diller, Pruitts of Southampton; Peter Deuel, love on a Rooftop; Mario Thomas, That Girf; Howard Duff, Felony Squad; Reginald Gardiner, Pruitts of Southampton.

ABC CBS NBC 'fie Road West; Patricia Harty, Occasional Friday - he Bridge on the River Kwai. 7:30 The Green Hornet Wild, Wild West Tarzan Warner-Lambert Institute of Life Quaker NBC Insurance, Quaker, Warner-Lambert 8:00 The Time Tunnel The Virginian Warner-Lambert Institute of Life 8:30 Hogan's Heroes The Man From U.N.C.L.E. Insurance, Quaker, RCA 9:00 The Milton Berle Show CBS Friday Night Warner-Lambert Movies lies Institute of Life Insurance, Libby, Bob Hope Presents Liggett & Myers, The Chrysler Theatre Quaker, Warner-Lambert 9:30 T.H.E. Cat Lever, Liggett & Myers, RCA Show I Spy 10:00 12 O'CIock High Laredo c, Champion, Champion, Eastman Champion, Institute of Eastman Kodak Kodak, Warner-Lambert Life Insurance, Quaker, RCA Saturday Daniel Boone 7:30 Shane The Jackie Gleason Flipper Institute of Warner-Lambert Hour s, Life Insurance, Eastman Kodak, Quaker, RCA Institute of Life Insurance 8:00 Please Don't Eat The Daisies Institute of Life Star Trek Insurance, Quaker Institute of Life 8:30 The Lawrence Welk Pistols and Petticoats Get Smart Insurance, Quaker, RCA Show Lever, Liggett & Myers, ight RCA 9:00 Mission Impossible Saturday Night at the tman Movies s of Eastman Kodak, Libby, Quaker, RCA 'S, 9:30 Hollywood Palace Institute of Life Insurance, I' The Hero Warner-Lambert Lever, Liggett & Myers, 5*4 10:00 Gunsmoke RCA Institute of Life The Dean Martin Show Insurance kr. 'Show Us Your Lark Pack,' says TV truck . . . and New York's smokers do

J.

The new Lark television series, showing smokers-about-town proudly displaying their Lark packs in response to an appeal from a camera-bearing truck, rates big with New Yorkers, as these shots of a tour through Gotham's world famous financial section amply demonstrate. Representing a basic public relations approach to an ad­ vertising effort, the campaign uses a direct- to-the-consumer contact technique, utilizing the TV truck as a sort of roving billboard, bringing the client's message right into the streets of the nation's major cities. of Thompson advertising with a creative difference

and flipped my (id: ril!o is 3 pan's best friend. So .strong, so soapy, just one Briito Soap Pad turns arch into shine-makes pans almost as easy as piates. Nevw wash up with- it Briilo-the soap pad with muscle. Brillo -the stronger, soapier soap p3d. J. WALTER THOMPSON COMPANY New York News NEWS September 9, 1966 FOR STAFF MEMBERS ONLY Outer space art in NASA show In un exclusive JWT exhibition, thirty- six paintings and drawings of epoch-mak­ ing events of the U.S. space program have been loaned to Thompson by the National Aeronautics and Space Administration (NASA). The unique exhibit is entitled "36 Im­ pressions of the Outer World." and repre­ sents thirteen artists' "interpretations of the peaceful exploration of space." It will be on display from now until October 15. HOVER' ^ * , *Vjd(K. "U on the 1 1th floor, NW and SW wings, and on the 9th floor. The Art Program of NASA started in March, 1962. when Mr. James E. Webb. k NASA Administrator, with the advice of 2E1 , '5 ^- Mr. David Finley, former director of the iS National Gallery of Art. decided to ask some of the country's finest artists to re­ cord the history of our outer space travels. Mr. Webb explains why NASA was so HAU AND FAREWEU-Jan Wells, JWT-NY account AFTERTHOUGHTS—Executed by Jamieson, this draw­ representative on Lux Beauty Soap, who was trans­ interested in recording America's progress ing is his interpretation of an astronaut's medi­ ferred to JWT-Santiago last week, received the in space in this way: "Important events tations after a space flight. This type of probing collage pictured above as a bon voyage gift. Cre­ can be interpreted by artists to give a is part of NASA's artistic philosophy. ated by members of the lever account team and unique insight into significant aspects of hit fellow inhabitants on 12RW, it was signed by our history-making advance into space. An the physical appearance of the strange coworkers throughout Thompson and presented to artistic record of this nation's program of new world which space technology is cre­ Jan on the day of his departure. space exploration will have great value for ating, but to edit, select and probe for the future generations and may make a sig­ inner meaning and emotional impact of nificant contribution to the history of events which may change the destiny of American art." our race. Feast'n Famine Because the present space exploration The paintings include works by: Shore. "Where shall we eat?" A query heard all too often effort by the U.S. will no doubt be among sMcAdams. Kingman. Laidman, Calle. >n a city which surpasses all others in the number the more important events in the history Sample. McCall. "McMahon. Hurd, Wyeth. and variety of its restaurants. In an attempt to of mankind. NASA believes every possible Jamieson. Dodd and McCoy. answer it, this column will offer appraisals of near­ by restaurants in all price ranges; their delights form of documentation should be used. and disappointments judged and reviewed by your The artists are asked not only to record '•How JWTers.

Pietro's— 205 E. 45th St. Rather unusual for this neck of woods ~a family-style Italian restaurant on the •-nd and third floor of an old tenement huilding. If the genial patron doesn't know v°u, he will exile you to the attic. No ^"mosphere whatsoever but real tables "Anere you can talk to someone while you are eating. Standard Italian fare which M,metimes rises to excellence (for exam­ s'e;. a breaded cutlet that looks like veal ut is really white chicken). For this, you i1j>' plently. Would you believe $3.25 for sPaghetti and clam sauce? Also, no credit tards accepted. Service is good.

( entury Room—420 Lexington Ave. Sth A6 of the reaI bargains in this area. TILT—This drawing by McMahon, part of the NASA n show, depicts Major Edward H. White being ex­ ( "oor of JWT. One can eat rather copi- amined on a tilt table before the Gemini IV flight distY f°r less than $1. At least one hot n every day. Cafeteria-style with capac- ,> 'or about 500. Place thins out after CREATIVE PHOTOGRAPHY-Also on exhibit (Sept Marriages & Births m 9-16, Corner Gallery, 10th floor) is the work of M P' - Seedy collection of ads provide Tom McCarthy, whose experimental style employs Married: Judith Brandman, Transcription, to r|j e oecor—plus scattered floral prints. a u e class verv multiple image, fisheye, and widelux techniques. His John Tones: . . . Beverly Barnes, International Ah... l " PP r — clannish. aim is to establish complete creative control of Administration, to Michael Timmons: . . . . soiutely no drinks served. Also, no cred- camera, lenses and color so he will be able to Ronni Berger, Broadcast-Traffic, to Leon Dum- cards accepted. "paint" through photography. broff. New Arrivals Classified

SUBLET—A steal at S169. 4 room apt., fenced-in private patio, residential To'catic,S 34 Forest Hills. Close to subwav. Renewal-si. i in R e eWable Sean Fitzpatrick William Rowland Call Marty, GR 5-9225 during dady " '^ WANTED—One bedroom unfurnished am comes to JWT as a is an administrative - ferably in the East 20's or 30's. Agini f asssistant currently bachelor does not mind climbing stairs in mi copywriter on FDA. esting old building: and would rather not n A 1963 graduate of working on the Phil- . more than S175—which would be double Evy Hamilton College lips Petroleum. Bill present rent. Wally Graham, X2989. "" where he was editor of the literary maga­ graduated from Georgetown University's FOR SALE—1955 Jaguar XK.-140-MC, light en zine, Sean launched his career as a politi­ School of Foreign Service in 1962, with a vertible, new clutch, suspension system \n Dunlop road speed, 48,000 miles—R/H' t^ cal investigative reporter, working first for B.S. degree in international politics. A W the Knickerbocker News in Albany, then Navy Lieutenant for four years, he was a X3116 or 215-K.l 6-2689 after 6:30 p.m.' - UPI and The Daily Herald-Telephone in communications and intelligence officer WANTED—Does there exist such a thing as Bloomington, Ind. At the latter post he stationed in the Far East and at the U.S. one bedroom apt. in a good neighborhood in Manhattan for S140 or less a month? Plea was also drama critic and theatre and arts Security Station in Washington, D. C. A tell me it's true. If you know of one availaM* for sublet or a 1 or 2 vear lease, call I inx editor. He started in advertising as a copy­ member of the Kiwanis International n(U writer at Ketchum, MacLeod & Grove, Club. Bill participated in their foreign ex­ X3470. ' Inc., working on the Alcoa, McGraw-Hill, change work program in Paris. Formerly FOR SALE—Sofa bed, 74" long, good condition Westinghouse elevators and U.S. Army ac-1 from Los Angeles. Bill now lives in Forest brown tweed material. $100. Contact F M» counts, and, more recently, was a writer at Hills with his wife Maureen and their at LT 1-0920 (Day) or RE 7-0651 after 5 Grey for P&G, General Foods and Olym­ daughter Katie. X2097. FOR SALE—1961 white MGA convertible, 30M new tires, tonneau. no rust, body in excellent' pic Airlines. A published poet, playwright condition. Best offer SI.000. Call X2245 or and prose writer, he twice merited the first area code 914. ME 1-1858. after 5 p.m. alternate award of the Pulitzer Prize Fel­ WANTED—Apt. for young, single Englishman lowship for critical writing. He and his Furnished or unfurnished, in Manhattan, mod­ wife Lynne, a potter and mother of their erate price. For 1-1V4 years starting mid-Sep. 18-month old son, Seamus McGee, live tember. Connie Ivie, X3254. in Manhattan. X2769. Helen Shapiro WANTED—Small 1 bedroom apt. for young newlyweds. Prefer furnished sublet, moderate will serve as associate fa price. For 1-1 Vi years, starting mid-September. director in the Re­ Connie Ivie. X3254. Also welcome to: search Department. She comes to JWT Judith Kosloff (Art); Adrienne Carson REVIEW /-> (Broadcasting); Karen Donnelly, Bonnie with three years experience in the re­ Morganti, Judy O'Donnell (Editorial): search department of Young & Rubicam. BOARD Corner Susan Ahouse. Suzanne Rayot (Interior There she was involved with several ac­ Design); Jeanette Marks (Liaison &. Cus­ counts, including General Foods. Drackett. In each of the next several issues, a short excerpt todial): Arthur Whitney (Mailing & Ship­ United Biscuit Co. and Eastern Airlines. from the basic document on Review Board pro­ Following her graduation from Brandeis cedures will appear here. This will help inform ping); Mercedes Alvarez (Market Re­ those not familiar with these procedures as well search); Donna Dellafiore (Media); Carole University, where she received a B.A. de­ as refresh those involved in Review Board ac­ Novick (Merchandising); Susan O'Don­ gree in sociology. Helen spent six months tivities. nell (Payroll); Janet Simensky (Person­ as an assistant to a psychologist at Har­ nel); Patricia Moriarty (Production Bill. vard University. She has since taken grad­ Conduct of Meetings: & Paying); Barbara Pearlman. Catherine uate courses in business at N.Y.U. and Rayburn (Radio/TV Bill. & Paying): Nora Hunter College. She shares a Manhattan 2. Creative Review Boards O'Connell (Reception); Nancy Ross (Rep­ apartment with her husband. Don. and Stage of execution development: As the resentative); Ronald Leeds (Research); a Yorkshire terrier. Baroque music and original Review Board procedures stated, Joan Cummins. Fern Manheim (Transcrip­ reading are listed among her special in­ pattern advertising for campaigns should tion). terests. X2208. be presented in the rough for review dis­ cussion. This point is being stressed again for two reasons. (1) Time utilized to bring material to finish prior to any Creative Review Board meeting cuts down the ac­ tual time remaining after review for any modifications or changes necessary for client presentation: (2) If review of the execution results in extensive change or further exploration, the loss of time and money involved in finished material can be considerable. Recap of agreed-on strategy: Creative BRIGHTENING THE SCENE-Staff members of the JWT Information Center had a change of pace Review Board meetings will open with recently when they tried out Scott's paper dresses brief outline of highlight factors resolved for a day at the office. Pictured I. to r. are Terry at Plans Board meetings. Munger, Mary Gegelys, Grace Woodruff and Rosa Before discussing creative executions, Shaw. Missing from the scene are Mary Tynes, the Account Team should highlight sam­ Margaret Gordy and Catherine Perrella. ples of competitive advertising as well as pertinent creative JWT work. Television reels should be edited to eliminate duplica­ tion of commericals. Where campaigns in­ volve various pieces of body copy, it is re­ quested that carbons of whatever copy has been written be available at the meeting.