BROP!Dp,FING-FIVE CENTS ',Oar P°I the BUSINESS'°" Uot~Jfrfootg ND RADIO

Home , Knickerbocker News, Law in action, Make Me a Millionaire, WBAZ

IEPTEMBER 19, 1960 THIRTY BROP!dP,FING-FIVE CENTS ',Oar p°I THE BUSINESS'°" uoT~jFrFOoTg ND RADIO

T ' XI.Tsaa.+tun >rtteTpuI

Now official: network option time sliced by 30 minutes Page 29 Another toll tv showdown: FCC orders a second hearing Page 58 Stern disqualifies three applicants in Miami ch. 7 case Page 71 Federal Aviation Agency moves for final say on towers Page 78

...... 'ASTI .T ti, D. C.;"tiE{'T).111B CC Settles FM Allocations and Rules

53 Stations proposed to be added within the 50 in Farts 1, 2 and 3 of the present Get Frequencies; Licensees uv /m contour live in rural areas regulations. The new form brings or in construc- r communities smaller than together rules governing H t. 25 to File 10,000." tion, licensing and operation of The designation of frequencies in F the 88 -108 me hand w = stated that even-

These were the headlines in Broadcasting just 15 years ago. And in the same September 17 issue, there appeared an advertisement highlighting the formation of the predecessor company to Avery - Knodel, Inc. In the decade and a half that followed, fabulous growth came to this industry. And to Avery - Knodel, too ... from six employees in two offices Inds Total Time Sales to almost 100 people in seven strategically located offices ... a selling organization full\ ere $246,339,532 in 1944 qualified and really dedicated to sales ano ME sales for the major and re- kw power were reported at ¡196; service. nal networks an increase 24% over and 875 standard 247, of 1911 With this record of healthy growth, we are adcasting stations during 1944 Clear channel unlimited t1 tailed $240,339,¢32, the FCC rer tions of five to 20 kw pleased to celebrate our Fifteenth Anniversary rted last Friday. submitted reporta e figure compares with $19b,- 534 or a gain T for the networks and 841 / "\\ \ \ CV'ERY-KNODEL \ _- RADIO AND TELEVISION STATION RF"PF Offices tn: New York. Atl.'nt,, Franc ; r KCBQ NUMBER ONE IN THE NUMBER ONE GROWTH MARKET Now the 16th Market (over a million) - and the top growth area in the nation, with an 80.2% increase since 1950. San Diego looks to KCBQ for leader- ship and gets it: straight from the shoulder news coverage ... hard hitting editorials ... and penetrat- ing community service.

KCBQ - consistently top - rated for four years. Blair has all the facts and figures, including the latest Pulse qualitative study.

WADO New York WOKY Milwaukee WAKE Atlanta WYDE Birmingham KYA San Francisco BARTELL BROADCASTING CORPORATION KCBQ Son Diego TeleHaiti 444 MADISON AVENUE, NEW YORK 22, NEW YORK TeleCuracao J TelAruba 1010A 0( A1fINO, SopinnLor 19. 1960 KRLD -TV is proud to be

the recipient of tie 1960 Associated Press Texas Broadcasters'Awards

for Spot News and Feature Stories

represented nationally by the Branham Company

TI -MES HERALD STATIONS

ehapeitee_ 4,' 0a,4--Ft; Gr/. Clyde W. Rembert, President MAXIMUM POWER TV -Twin to KRLD radio 1060, CBS outlet with 50,000 watts.

4 BROADCASTING, September 19, 1960 CLOSED CIRCUITS Moment of harmony What may be- been handling such cases for FCC, is Mutual -is heading downward volun- come museum -piece is slated to ap- expected to announce resignation from tarily. Mutual has required its affiliates pear in newspapers in four major cities special job. Judge Stern is 82 and has to carry six -and -one -half hours for next Monday (Sept. 26) -ad signed handled three such hearings in addition religious programming on Sunday. Re- jointly by all three tv networks. ABC - to Miami ch. 7: Miami ch. 10, Boston ports are that MBS is notifying stations TV, CBS -TV and NBC -TV, which for ch. 5 and St. Louis ch. 2. Commission that network is dropping option time legal if no other reasons rarely do has issued final orders in only two; on Sunday, and stations now may elect anything together, reportedly have Miami ch. 10 and Boston ch. 5. to carry or drop religious programs. agreed that instead of promoting Nixon - Mutual's format provides for feeding Interesting sidelight to resignation Kennedy all- network appearance that affiliates two five- minute newscasts of FCC associate general counsel Edgar night in separate ads, they'll do it hourly, with affiliates selling one seg- W. Holtz who has been special in single ad carrying all their names. coun- ment and keeping revenue and Mutual sel in ex parte cases (see page 71). He Ad is supposed to run in New York, selling other and retaining payment. announced resignation last Washington, Chicago and Los Angeles. Monday, Nomenclature CBS Radio Division Catalyst bringing networks together was two days before special examiner Horace Stern came with initial has run into name problem with its Television Information Office, which out decision on Miami ch. 7 case, which new "Dimension" programming, collec- also has prepared advertising copy that recommended voiding grant to WCKT tion of short features that CBS -owned all of its members may use, either in- (TV) and disqualifying it, well radio stations drop into local shows dividually or with their tv competitors, there as to as two other applicants, from further "differentiate" those stations from other in local promotion of telecast. consideration for channel. Counsel for outlets (BROADCASTING, Aug. 29). Shift South Frank White, vice chair- WCKT is Hogan & Hartson, law firm Seems that Westinghouse Broadcasting man of McCann -Erickson, now is di- which Mr. Holtz is joining. Co. is claiming its WBZ -TV Boston viding his time between New York has had weekly half -hour known as Fifty- headquarters and expanded Washington Canned guitars station Country Dimensions for about 10 years and that Music Network, New York, is operations in RCA Building, 1725 K gearing its KYW Cleveland has had one under to add "recorded- Street. Reason: greater importance of network" programm- same name for four. WBC and CBS ing to structure which so has been Washington in lives of advertising agen- far officials are talking it over. CBS officials limited to selling in cies and their clients. joint conjunction say they don't expect it to involve with Charles Bernard Co., New York, "trouble." Film credits First step in setting up station representative. Basic operating new Sec. 317 sponsor identification tool for CMN, survey of country - Trend to comedy CBS Films is pin- rules in line with provisions of S 1898, Western market, will be unveiled to- ning its network sale hopes on situation signed by President last week, is special morrow (Sept. 20). by Dr. Sydney comedy in 1961 -62 season. Production informal conference between FCC staff Roslow of The Pulse at presentation in firm, which this season will have Angel and representatives of motion picture New York for agencies and advertisers. (situation comedy, licensed to CBS - producers. This is scheduled for TV and in Thursday night schedule) Before San Francisco Wednesday (Sept. 21), with film rep- the blow In as its only network entry, has ear- resentatives to be led by Ed Cooper Chronicle application for ch. 4 Wash- marked additional six series for '61 -'62. ington, D.C., now tv specialist of Motion Picture Assn. licensed to NBC's all of them situation comedies. WRC -TV (BROADCASTING, Sept. 12), FCC feels movie point -of -view im- New entry H&B American Corp., portant, since some Hollywood prac- there's correspondence between Harold P. See, general manager of Chronicle's which recently acquired nine cats sys- tices may have strong impact on tems from Jerrold Electronics for $5 responsibility of licensees. KRON -TV San Francisco, and RCA (NBC's parent) regarding equipment million (BROADCASTING, Aug. 15) con- Traditional Hollywood practice of for new tv station "in undisclosed loca- templates expansion in licensed broad- manufacturers supplying motion picture tion." RCA assistant credit manager cast field (both radio and tv). Company studios with virtually any product with- voiced pleasure at receiving inquiry, disposed of two non -communications out charge in exchange for its use in saying "We are happy to learn of your interests last week. David E. Bright, picture is causing Hollywood lawyers plans.' board chairman, last January acquired to pore over text of new anti-payola control of KFBB -AM -TV Great Falls, British Charles Fletcher - law to see whether this practice would viewer Mont. Charles L. Glett, veteran west Cooke, Conservative member of Parlia- have to be dropped or altered to permit coast broadcast executive resigned vice ment, who participates in weekly panel sale of theatrical films to television. presidency of National Theatres & television programs over Britain's Gra- Television last June to become presi- Public issues At least two multiple nada network, is making study of part dent of H&B American Corp., and its owners in tv and radio are contemplat- tv and radio play in U.S. national elec- subsidiary, Transcontinent Communi- ing "going public" in near future. They tions. He is member of Queen's Council cations System. are awaiting favorable climate and attended American Bar Assn. ses- market Bonanza Musings of radio -tv special- before filing proposals for public issues sions in Washington three weeks ago. ists in presidential campaign: Free time with - He participated in panel that examined Securities & Exchange Commis on barn -storming and whistle- sion, relationship of television programs stopping trips is being offered in profusion. Sta- to crime rate. . Job ending Wit issuance of rccom- tions apparently are operating on basis t mendations in Miami ch. 7 ex parte Options slipping Though FCC's or- that when in doubt, give 'em time. case (see page 71) special examiner der of cut in television option time Everywhere there's concern about re- Horace Stern, retired chief justice of took spotlight last week (sec page 31), quired reports to FCC on political Pennsylvania Supreme Court, who has option time on one radio network- time.

Published every Monday, 53rd Issue (_Yearbook Number) published in September by Ba0ADcASTINO PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. ARB says: FIRST

First in overall share -of- audience every ARB book since November, 1959, Channel 2 has led the audience race in Detroit, month after month, with leads ranging up to 22% greater share than the No. 2 station 9 a.m. to sign -off, Sunday thru Saturday. (May, 1960)

NIELSEN says: FIRST Month after month Channel 2 has led the parade in Nielsen as well. First in share -of- audience for four out of the six three -hour periods for May -June, 1960, with 50% more total rating points than the No. 2 station in June ... First in ALL SIX three -hour periods in July, and also First in 31 out of 38 quarter-hour periods, Monday thru Friday, 7:30 a.m. to 5 p.m. in July. WEEK IN BRIEF A rebuttal in behalf of radio When L.S. Matthews of Leo Burnett Co., Chicago, discussed "How can radio be sold more effectively ?" in his Aug. 22 MONDAY MEMO, he didn't expect that Newark agencyman Jay Viotor would disagree rather tartly with some of his comments. For that matter, Mr. Matthews may not know the man from Newark. But Jay Victor is very much alive. And it appears that his 20 years of radio experience sort of choked up on him a bit when he stumbled upon a few of the verbs, nouns and adjectives that Mr. Matthews had assembled to convey his thoughts on certain problems in radio today. Of course, not everyone had this reaction. However, for Mr. Victor's, turn to page 18. Option time cut by 30 minutes A split FCC issues final order on option time, reducing it from the present three hours to two- and -a -half hours. Order also boosts pre -emption time notice to 17 weeks and asserts the right of stations to refuse programs even after a series has been accepted or to substitute local programs for network programs virtually at will. Commission withdraws proposal to force "straddle" programs to be counted in option time. Page 29. Tv vogue Fall fashions previewed on electronic runways, as retailers follow Macy's into television with local specials. Page 32. Radio success in Denver First Federal Savings & Loan Assn. rockets upward as a result of sponsorship of radio newscasts on KOA Denver. Page 49. A matter of money Republicans, running short of funds, delay pur- chases of time for campaign television and radio hookups. Final details of the Nixon- Kennedy telecast Sept. 26 are settled at a Chicago session. Page 54. Another pay -tv baffle FCC orders a second hearing òn pay tv, using RKO General's Connecticut application as a base. A Theatre Owners of America meeting was told pay tv would mean the death of the motion picture theatre. Page 58. Cashbox in Toronto Check by BROADCASTING of wired tv service shows the service is a sellout for the experiment. Viewing falls off during the Survey summer, however. Page 58. (sér -vá) v. t. Stern throws book in Miami ch. 7 case FCC Hearing Examiner Horace Stern lives up to his name in Miami ch. 7 ex parte case. He 1. to critically recommends that the 1956 grant to Biscayne Television Corp. be voided and that Biscayne as well as two other applicants be disqualified for off - examine; evaluate the- record contacts. Page 71. Aviation agency rises to plague broadcasters New rules by Federal 2. e.g. wmca's active Aviation Agency take over, it's believed, question of radio -tv towers. Proposed FAA rules confect with FCC practice for last decade which efforts in determining reserves final decision on issuance of broadcast permit, including question of air obstruction, to communications agency. Page 78. community NAB's fall conferences The autumn series of eight meetings starts Oct. 13 in Atlanta. NAB staff executives are completing program plans. requirements for Page 84. DEPARTMENTS effective broadcasting.

AT DEADLINE 9 LEAD STORY 29 BROADCAST ADVERTISING 32 THE MEDIA 84 the straus broadcasting group BUSINESS BRIEFLY 46 MONDAY MEMO 18 CHANGING HANDS 88 OPEN MIKE 20 CLOSED CIRCUIT 5 OUR RESPECTS 119 wmca 58 COLORCASTING 60 PROGRAMMING NEW YORK AM Radio Sales DATEBOOK 12 WEEK'S HEADLINERS 10 EDITORIAL PAGE 120 EQUIPMENT & ENGINEERING 52 FANFARE 102 wny BUFFALO Jack Masla A Co.. Inc. FATES 8, FORTUNES 95 FOR THE RECORD 104 GOVERNMENT 71 INTERNATIONAL 82 rp I RADIO PRESS INTERNATIONAL

BROADCASTING, September 19, 1960 ... because KCMO -TV's full power coverage delivers more than two million potential customers in this wealthy 200 -mile -wide marketing area. KuCMO The Center of our A.P. TV the tallest self- supported tower in America ...trans- E. K. HARTENBOWER, V.P. and Gen. Mgr. mitting at full power. SID TREMBLE, TV Sta. Mgr.

Represented Nationally by Katz Agency

A Meredith Station Affiliated with "Better Homes and Gardens" and "Successful Farming" Magazines.

* Area Potential AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 29

of introductory season for new fall pro- Nets split on free gramming (Sept. 18 -24, Sept. 25 -Oct. 1, campaign feeds Cleric applies Oct. 2 -8 and Oct. 16 -22), plus Nov. 13- Proverbial faith of ministers 19 and, next spring, March 1 -7 and Networks are divided into two camps was exemplified Friday when Rev. April 1 -7. Overnight nationals will be in of feeding Nixon -Kennedy on question M. Parr, pastor of De- addition to ARB's regular seven -city Ar- appearances live to in- Robert radio -tv joint Gilead Baptist Church, filed bitrons and diary -based national reports. stations in areas where they troit's dependent application with FCC for ch. 62 have their own affiliates. NBC will; CBS in Allen Park, Mich. Mr. Parr, Congress pressures and Mutual won't, except on usual one- who filed in own name, estimated day delay basis to protect their own af- cost at $32,600, expenses first cited by Lishman filiates. ABC was reported Friday to be year at $40,000 and prospective inclining toward will -do camp but of- Congress and administration often in- income first year at $50,000. Min- ficials there said definite decision had terfere in impartial rule -making func- ister spelled out net worth at al- not been made. NBC's only charge will tions of regulatory agencies, Robert W. most reported he had be for any special lines involved. CBS $114,000, Lishman, chief counsel of House Legis- all equipment on hand. He pro- and Mutual, while protecting own af- lative Oversight Subcommittee, said in posed regular commercial opera- filiates, will feed to any market that can- talk to committee of Federal Bar Assn. tion, with emphasis on local pro- not get Nixon -Kennedy broadcast other- in Chicago Friday. gramming, including news cover- wise (through affiliates of other net- He said members of Congress have church and club affairs. works, for example). age and interceded in such cases in behalf of constituents or supporters and execu- four network organizations All tive branch has used appointive and designated newsmen -one meanwhile tain to show that Americans are not budget -control power to bend agencies each will represent them from -who impressed with Premier's visit. (For re- to its will. as panelists on first joint appearance port on coverage protests received by Mr. Lishman said Congress can re- next Monday. CBS, which will pro- networks, see page 64.) lieve some of pressures by giving agency duce that broadcast, named Howard people better salaries, and realistic ex- K. Smith moderator (BROADCASTING, Two Kemper series pense accounts and other incentives so Sept. 12) and Stuart Novins as its panel- they can resist "blandishments" from Fleming as ist; ABC designated Robert on NBC -TV aid agents outside. panelist; NBC, Sander Vanocur, and by Kemper Insurance Mutual, Charles Warren. Commitment Cos. for one -hour, twin -program spread Liberal FCC stand After next Monday's joint appear- on NBC -TV starting Sept. 25 was de- ance, 9:30 -10:30 p.m., timing of other scribed Friday by C. R. Bishop, adver- on uhf cps urged Nixon -Kennedy all- networks broadcasts tising manager, as supporting agency will be: Oct. 7 and Oct. 13, 7:30 -8:30 Call for sympathy on behalf of uhf system among insurance firms. Two grantees who have held on to cps p.m. and Oct. 21, 10 -11 p.m. (all times series (Chet Huntley Reporting and Ce- EDT). without building for many years has lebrity Golf on 26 Sundays) are expected been placed before FCC weeks before WNEW New York, independent, to reach 9.5 million viewers, providing program oral argument on requests for exten- will carry Sept. 26 live, pick- agents in coverage area "with prestige ing up from NBC. sions of permits, which is scheduled television programming to help pre -sell to take place Sept. 23. Request for rep- top insurance prospects." Programs liberal attitude was made by four uhf WBAZ $ t million to ignore resent investment of nearly cp- holders: WAZL - TV Hazleton, Khrushchev UN visit in support of system. Kemper has used WQCY (TV) Allentown, both Penn- tv advertising past four years as "most sylvania; WEHS -TV Chicago, Ill., and agents," WBAZ Kingston, N.Y. decided last dramatic means of supporting WHLS -TV Port Huron, Mich. it's noted by Clinton E. Frank, agency week to give short shrift to Premier At same time, WERE -TV Cleveland, Khrushchev's visit. Except for tell- handling account. UN one of 30 -odd uhf grantees ordered to ing listeners of his arrival and depar- ARB plans seven oral argument on request for extension ture, and unless something of significant informed commission it was surrender- nature develops, station plans silent ing cp. FCC in February notified 54 treatment. Communist leaders national Arbitrons Other at uhf grantees that requests for exten- UN meeting this month will get mini- American Research Bureau will pro- sion would be turned down unless they mum coverage in WBAZ newscasts. vide Arbitron overnight national tv showed good reason why they haven't ratings for seven weeks during coming Jack Marquardt, station news di- built. On June ? it ordered 31 to with NBC as first customer, rector, said Friday that announcement season, hearing. of these plans resulted in "many letters, ARB announced today (Sept. 19). Orig- calls and telegrams in support of the inally ARB had hoped to provide over- WHDH -TV asks delay move." As far as WBAZ is concerned, night national Arbitrons on regular daily Khrushchev's visit is "not particularly basis, but signing of all three tv net- Boston Herald- Traveler went to newsworthy," he said. Radio Free Eu- works with A.C. Nielsen Co. curtailed court Friday seeking judicial order rope called Mr. Marquardt Friday plans to seven weeks, at least for present which would force FCC to stay its morning and planned to broadcast taped (CLOSED CIRCUIT, Sept. 5). July 14 decision voiding WHDH -TV interview with him behind Iron Cur- Those seven will include four in heart Boston grant. Herald -Traveler wants

BROADCASTING, September 19, 1960 9 ATD EA D L I N E CONTINUED Mii::::i:''M:;'::t:ï:>;:if:i':ikk EMS.MMf'RWM:{iMEE5>l::ff2M//: <#MEt>:: ERM effectiveness of decision held in abey- Ad week extended ance until court rules on its appeal. For the birds Meanwhile Herald - Traveler's petition to 12 -month basis for reconsideration filed with FCC New use for fm multiplex sub - of America Aug. 15 was opposed by two parties to Advertising Federation channels - chasing starlings - three -year -old case: Massachusetts Bay board decided Friday to extend annual was revealed to FCC Friday by Telecasters Inc. and FCC's general Advertising Week to year- round, con- Dwight Harkins, owner of Har- counsel. FCC's July 14 order voided tinuing campaign. McCann -Erickson is kins Radio Inc., Phoenix, Ariz. ch. 5 grant to Boston newspaper task -force agency, kicking off campaign Working with Bud Boudreau, on grounds its principals had engaged during previously announced Ad Week, Phoenix pipeline- and -pump man, in off -record talks with commissioners. Feb. 5 -11. Emerson Foote, M -E presi- Mr. Harkins has tested use of Commission said, however, WHDH -TV dent, is national plans cháirman. tape - recorded starling distress could remain on air temporarily until George W. Head, advertising director of calls, with portable transistorized it made new decision in case. National Cash Register Co. is Ad Week multiplex equipment broadcast- committee chairman; Hugh Collett, ex- ing sounds over 1,000 -acre field. Porter criticizes ecutive assistant to AFA president, is Playback of distress sounds is campaign director. described as having memory ef- news suppression Decision to extend Ad Week follows fect. FCC discussions were held closely intensified pre- election program Decisions to suppress information preparatory to filing application to improve advertising's image in eyes of are made by government attorneys for permit to use device. Mr. legislators at all government levels, na- than heads of agencies, former Harkins is former owner of rather tional, state and local. FCC Chairman Paul A. Porter told KTYL- AM -FM -TV Phoenix. Federal Bar Assn. in Chicago Sept. 15. Appearing on panel at three -day con- Telemeter to stage vention in Conrad Hilton Hotel, Mr. last February (see story on page 58). Porter claimed "suppression is also felt technical test ITC is subsidiary of Paramount Pictures to be easiest by some agency heads be- Inc. cause disclosure might lead to criticism International Telemeter Corp. asked of the agency in Congress or show its FCC Friday for permission to set up inefficiency." six months' experimental technical test Religious debate He held that government attorneys in Saugus, Calif. Company, developer Two clergymen will debate campaign want to extend scope of information of Telemeter system of coin box pay tv, religious issue today (Sept. 19) on and favor fourth category of privileged estimated it would spend $46,700 on KMOX St. Louis, CBS -owned outlet. or classified information- relating to equipment and about $25,000 for oper- Rev. Frank Kellogg, pastor of Maple- "the interest of efficient administra- ations. In addition it is leasing land at wood Baptist Church, will debate with tion." $250 per month. Purpose of test, ITC Father David Bayne S.J., research as- Mr. Porter predicted courts eventual- said in its application, is to test out new sociate of Institute of Social Order of ly will recognize it but to "more developments which have been incorpo- St. Louis U. and former dean of U. of limited" degree. He urged courts to rated in its system during last two years. Detroit law school. Topic will be adopt requirement that government It also wants to test transmissions in "Should religion play a role in the state specifically why certain informa- hilly terrain around transmitter site. It presidential campaign ?" Debate will be tion should not be disclosed, noting asked for 60.25 mc, with 1.25 w; 61.25 heard during At Your Service program, judiciary trend toward greater privilege mc with 5 w, and 65.75 mc with 1.25 w. starting at 3 p.m. Transcript will be for government. Mr. Porter is now en- All these frequencies are part of ch. 3. made available by KMOX, according gaged in private law practice in Wash- Telemeter system is method being to Robert Hyland, KMOX general man- ington, D.C. used in Toronto system which began ager.

WEEK'S HEADLINERS i'H..:!! :y:;)Si.:: :{{:i¡f;;i{.;;w:::.::::::::::

Alvin E. Unger, vp in charge of syndication at Inde - committee in 1952, elected senior vp and treasurer in 1956. pendent Television Corp., joins UPA Pictures as national He has been chairman of K &E's management review board sales head. He is building sales staff to handle syndication and member of plans board. He was elected to newly - of Mr. Magoo and Dick Tracy. He will headquarter in created post of executive vp in 1958, in which capacity he New York. was operations head of K&E. David C. Stewart, with Kenyon & Eckhardt for 15 years, George J. Abrams, who resigned last month as presi- most recently as executive vp and treasurer, elected president and chief executive officer, cosmetics & toiletries divi- agency in new top management alignment. Also dent of sion of Warner- Lambert Pharmaceutical Co. (BROADCAST- affected: William B. Lewis, formerly president, elected ING, Aug. 15), has joined The J.B. Williams Co. as vp chairman of board, succeeding Edwin Cox who becomes effective Oct. 1. He will report to Matthew B. Rosenhaus, chairman of executive committee. Mr. Stewart was corpo- rate officer and director of several companies in oil in- president of J.B. Williams (formerly Pharmaceuticals Inc.). dustry before joining K &E just after World War II, was Mr. Abrams was with several companies including Block elected secretary and general manager in 1947, named Drug Co. (vp of advertising and sales) and with Revlon director in 1949, elected treasurer and member of executive for four years leaving in February 1959 as advertising vp.

OF PEOPLE SEE FATES & FORTUNES ...... :r.{:' .31.{a.:::.:.:::Si:':fi:;Ñï:r::fc9/.7::..rr,it:''i{{ FOR OTHER NEWS

10 BROADCASTING, September 19, 1960 The NEW Keystone Market,

FOTTSVILIE ntlfillN st_n.ir11.111 LEWISTOWN

READING WLYH -TV LEBANON

Served BEST by the Keystone U's Harrisburg, Lebanon, Lancaster and York comprise the new Keystone Market in the Keystone State ... served BEST by the Keystone U's. The three Keystone U's, now available as a group buy with one billing, can deliver* more homes at lower cost -per -1000 than the VHF station in the

market. Buy the Keystone U's .. .

WH P-TV WLYH-TV WSBA-TV

ARB, Harrisburg, Lancaster, Lebanon, York, March, 1960

Contact Keystone National Sales Office, 485 Lexington Avenue, New York, OXford 7 -9736 or contact any of the following representatives: Bolling Co. for WHP -TV, Blair-TV Associates for WLYH -TV, Jack Masla & Co. for WSBA -TV. 1 Arts & Sciences, board of trustees meeting. Moun. tain Shadows Hotel, Scottsdale, Ariz. Sept. 26- Hollywood Ad Club luncheon meeting at Hollywood Roosevelt Hotel. Awards made by Advertising Assn. of the West (BROADCASTING, July 4) will be presented to Hollywood winners. Sept. 26 -27 -Radio Advertising Bureau course (in eight cities) on better radio station management. Williamsburg Inn, Williamsburg, Va. Sept. 26 -30 -Board of Broadcast Governors meeting at Ottawa, Ont., for hearing of station applications. Sept. 28 -Assn. of National Advertisers workshop on advertising management. Ambassador Hotel, Chicago. Sept. 28 -ASCAP West Coast membership meeting Beverly Hills Hotel, Beverly Hills, Calif., 4 p.m. Sept. 28-29-CBS Radio Affiliates Assn. annual convention. Waldorf- Astoria Hotel, N.Y. Dr. Frank Stanton, president of CBS, will speak at second day's luncheon. Sept. 29- Chicago Federated and Women's Ad- vertising Clubs annual workshop clinics. Radio -tv A CALENDAR OF MEETINGS AND EVENTS clinics will be held each Thursday for eight weeks IN BROADCASTING AND RELATED FIELDS starting this date. (*Indicates first or revised listing) *Sept. 29-30 -Assn. of National Advertisers advertising management SEPTEMBER seminar. Hotel Ambassador (West), Chicago. Sept. 18 -20- Louisiana Assn. of Broadcasters Sept. 29 -30 -Radio Advertising Bureau course convention. Sheraton -Charles Hotel, New Orleans. (in eight cities) on better radio station man- Sept. 18 -21 -Assn. Canadienne Radio Television agement. Diplomat Hotel, Hollywood, Fla. Francaise annual meeting. Alpine Inn, Ste. Mar- Sept. 29 -Oct. 1- Alabama Broadcasters Assn. guerite, Que. Among the speakers will be Dr. annual fall meeting. Stafford Hotel and U. of Andrew Stewart, chairman of the Board of Broad- Alabama campus, Tuscaloosa. Rep. Oren Harris cast Governors, and Murray Brown, CFPL -AM- and FCC Commissioner Robert E. Lee will speak. FM-TV, president of the Canadian Assn. of Sept. Minnesota Broadcasters Assn. Broadcasters. 30- annual convention. Leamington Hotel, Minneapolis. Sept. 19 -20 -Radio Advertising Bureau course (in eight cities) on better radio station manage- OCTOBER "IT WAS A ment. Pocono Manor Inn, Pocono Manor, Pa. °Oct. 1- Virginia AP Broadcasters Assn. Patrick WHALE OF A Sept. 19 -21-Institute of Radio Engineers na- Henry Hotel, Roanoke. SALE!" said the tional symposium on space electronics and tele- *Oct. 1- 2- Illinois News Broadcasters Assn. fall fellow who gained metry, Shoreham Hotel, Washington. meeting. Faust Hotel, Rockford. Banquet speaker fame by selling ''Sept. 20- Academy of Television Arts & Sciences, (Saturday): Len O'Connor, newsman -commentator refrigerators to Hollywood membership meeting. 8 p.m., Beverly of WNBQ (TV) -WMAQ Chicago. Also scheduled Hilton, Beverly Hills, Calif. Steve Allen, Dr. Frank panel discussions on small news operations; ad- eskimos. He thought Baxter, Sheldon Leonard, Rod Serling, Bill Stout dress by Bruce Dennis, program director of WGN he'd be "in solid" and David Susskind will discuss "Should Celebri- Chicago and president, Illinois Broadcasters Assn., with the igloo ties Be Seen and Not Heard ?" and appearances by Samuel Witwer, Republican and kayak trade, Sept. 20- 21- Atlantic Assn. of Broadcasters candidate for U.S. Senator, and Otto Kerner, but he didn't cut annual meeting at Amherst, N.S. Democratic candidate for governor of Ill. (Sunday). enough ice for repeat °Sept. 21- Chicago Federated Advertising Club Oct. 2- 4-Advertising Federation of America business in our 49th luncheon. Morrison Hotel. Jay Berry, vice president Seventh District convention, Chattanooga, Tenn. State. He learned that, unless the sales and general manager of Alexander Film Co.'s Na- Oct. 3-4-Radio Advertising Bureau course (in tional Div., will show reel of top American and eight radio management. impact is delivered where it cities) on better station counts, European film commercials from 1960 Venice Film Terrace Motor Hotel, Austin, Tex. the man who thinks in terms of steak Festival. whale Oct. 3 -5-Institute of Radio Engineers sixth na- must settle for blubber. Sept. 21 -Radio & Television Executives Society's tional communication symposium, Hotel Utica and kick -off newsmaker luncheon at the Grand Ball- Utica Memorial Auditorium, Utica, N.Y. room, Hotel Roosevelt, 12:30 p.m., features ad- Oct. 4 -Los Angeles Ad Club luncheon at Hotel dress by FCC Chairman Frederick W. Ford. Whether you're selling refrigerators, Statler. Robert Light, president, Southern Cali- rockets, or raisins in Kansas, KTVH *Sept. 22 -Assn. of Maximum Service Telecasters fornia Broadcasters Assn., will be chairman of a delivers local programming technical committee meeting at Washington, D.C., Radio Day program. headquarters. Henry E. Rhea, director of engineer- is Oct. Retrial of former FCC Commissioner impact where it important. This ing, Radio & Television Div., Triangle Publications 4- Richard A. Mack and Miami attorney Thurman exclusive CBS -TV affiliate for Central Inc., Philadelphia, is chairman. Kansas reaches the audiences that count, A. Whiteside, charged with conspiring to rig the Sept. 22 -AP Michigan Broadcasters meeting. Miami ch. 10 tv grant (first trial ended in a delivering The News at 6 P. M. and St. Clair Inn, St. Clair, Mich. hung jury). 10 P. M. and The Weather and Sports at Sept. 22- 23- Illinois Broadcasters Assn. annual Oct. 4 -NAB Tv Code Review Board meeting, NAB 10:15 P. M. to more Central Kansas meeting. Urbana -Lincoln Hotel, Urbana, Ill. Headquarters, Washington. Girdle -bra advertising homes* than any other TV station. KTVH Sept. 22-24- Advertising Federation of America and theatrical film clips used in tv promotion are covers a GROWING market that is Tenth District convention. Little Rock, Ark. among board problems. Plans will be drawn for already more prosperous, more densely *Sept. 21- 24- Michigan Assn. of Broadcasters fall integration of code operations among Washington, populated than Alaska. To sell Kansas.., convention. St. Clair Inn, St. Clair, Mich. Speakers New York and Hollywood offices. buy KTVH. include FCC Commissioner Charles H. King and Oct. 4- 5- Advertising Research Foundation an- Arthur Schofield, assistant to the president of nual conference, Hotel Commodore, N.Y. Speakers Peoples Broadcasting Corp. include Arthur Hull Hayes, president of CBS *Nielsen, °Sept. 23- Broadcasters Sales Seminar at U. of Radio; Peter Langhoff, Young & Rubicam vice February, 1960 Missouri. Memorial Student Union, Columbia, Mo. president, and Arno H. Johnson, J. Walter Three sales and sales promotion symposiums will Thompson vice president. be held featuring leading Missouri broadcasters °.Oct 5 -8 -Radio Television News Directors Assn. TELEVISION ASSOCIATES and agency representatives. Ben Wells, vice presi- Annual international convention. The Queen Eliza- National Representatives dent and sales manager, Seven -Up Co., St. Louis, beth, Montreal, Quebec, Canada. Among key will be guest speaker. speakers: FCC Chairman Frederick Ford, at Thurs- Sept. 23-FCC has scheduled oral argument on day (Oct. 6) luncheon, on "FCC and Broadcast 23 applications for extension of time to con- News," and Lester B. Pearson, Nobel Prize win- struct uhf tv stations, pursuant to hearing order ner and leader of the Canadian Liberal Opposition of June 11. For list of stations see FOR THE Party, Saturday (Oct. 8) awards dinner. RECORD, Aug. 1 issue. Oct. 6 -NAB Broadcast Engineering Conference Sept. 23- 24- Institute of Radio Engineers, Pro- Committee. NAB headquarters, Washington, D.C. KANSAS, fessional Group on Broadcasting sponsors 10th Oct. 6 -7 -Radio Advertising Bureau course (in annual broadcasting symposium. Willard Hotel, eight cities) on better radio station management. Washington, D.C. Rickey's Studio Inn, Palo Alto, Calif. WICHITA AND HUTCHINSON °Sept. 24- 25- National Academy of Television *Oct. 9 -11 -North Carolina Assn. of Broadcasters

12 BROADCASTING, September 19, 1960 THE X -15 IS THE PACESETTER IN JET TRAVEL It established the record for the fastest manned flight - 2150 miles an hour

IS CINCINNATI'S PACESETTER RADIO STATION WSAI provides Cincinnati's most complete news service. It is the only Cincinnati radio station with radio -equipped mobile news units ... it was the first Cincinnati station to use "beeper" reports ... the first to editorialize ... the first and only Cincinnati station to "review" the newspapers. In Programming ... In Popularity ... In Productivity .. WSAI is Cincinnati's PACESETTER Radio Station.

Represented Nationally by GILL- PERNA New York, Chicago, Los Angeles, San Francisco, Boston, Detroit, Atlanta THE CONSOLIDATED SUN RAY STATIONS WSAI - Cincinnati; WPEN - Philadelphia; WALT - Tampa

BROADCASTING, September 19, 1960 1 :+ fall meeting. Battery Park Hotel, Asheville, N.C. Oct. 10 -FCC's inquiry into tv network program selection practices will be resumed in the U.S. Post Office & Court House, 312 N. Spring St., Los Angeles. This phase of the proceeding will deal with film tie -ins. Oct. 10 -11 -Radio Advertising Bureau course (in eight cities) on better radio station management. Town House, Omaha, Neb. Oct. 10- 12- Institute of Radio Engineers national electronics conference, Sherman Hotel, Chicago. °Oct. 10-13--Fourth annual Industrial Film & Audio -Visual Exhibition. Trade Show Bldg., New York. Agenda includes closed- circuit presentations; NW speech by Robert L. Lawrence, president of New 09MnY 1!V4 N1Ylr York production firm bearing his name on "What 'fH1M /T10; Makes a Selling Commercial ?" screening of îj. 0\0YW M:f '0;00;iPI /.0!1 Venice Film Festival commercials and speech by 0hVM A0n producer Hudson Faussett on "Commercial Film . in.!r, 1!rww Techniques Here & Abroad," and production work- 9 . UVI r tau shop- luncheon by Radio & Television Executives Society on educational television, New York tv consultant Sol Cornberg, chairman. `Y'wllHrwv.w.rv Kw. . : Broadcast Advertising Club's r/`T0,WY!ib0it!fipft EI' 'a *Oct. 11- Chicago 1/IP iY1TViPoPrlI.40 err. first monthly luncheon meeting of 1960 -61 sea- trdt ilsow.vsitrr ara ft, t4u son. Speaker: A. C. Nielsen Sr., board chairman of audience measurement and research firm bearing his name. Oct. 11- Wisconsin Fm Station Clinic. Center Building, U. of Wisconsin, Madison. Oct. 11 -14 -Audio Engineering Society 12th annual convention, Hotel New Yorker, N.Y. *Oct. 13- National Assn. for Better Radio & Television, annual institute for tv -radio chairmen. Los Angeles Chamber of Commerce Bldg, 10 a.m. - 2 p.m. Oct. 13- 15- Mutual Advertising Agency Network third and final 1960 business meeting and fall creative convention. Bismarck Hotel, Chicago. Oct. 14 -South Carolina AP Broadcasters. Colum- bia, S.C. Oct. 16 -17 -Texas Assn. of Broadcasters fall convention. Sheraton Dallas Hotel, Dallas. Oct. 16- 18- National Education Television & Radio Center annual meeting of managers of affiliated stations. Rickey's Palo Alto, Calif. Oct. 16 -22 -Fifth International Congress on High Speed Photography, sponsored by the Society of Motion Picture & Television Engineers. Shera- ton -Park Hotel, Washington, D.C. °Oct. 17-19- Kentucky Broadcasters Assn. annual fall meeting. Kentucky Dam Village State Park, Gilbertsville, Ky. *Oct. 18 -Assn. of Maximum Service Telecasters board of directors meeting. Sheraton -Carlton Hotel, Washington, D.C. Jack Harris, vice president and general manager of KPRC -TV Houston, will preside. Oct. 18- 21- National Assn. of Educational Broad- casters annual convention. Jack Tar Hotel, San Francisco. Oct. 20- Southern California Broadcasters Assn. luncheon at Hollywood Knickerbocker. Anderson & McConnell executives will lead the discussion. Oct. 23- 26- Central Canada Broadcasters Assn. annual meeting, Montreal, Que. Punch it out on *Oct. 25- Colorado Broadcasters Assn. general the calculator. Four membership meeting in conjunction with NAB Fall Conference. Hilton Hotel, Denver. Oct. 25 -26- Engineering section, Central Canada proof's right there-huge circulation Broadcasters Assn., King Edward Hotel, Toronto. *Oct. 27-28--Council on Medical Television's "Teaching with Television: An Institute for Medi- cal Educators." Tv fundamentals and application matched against to medical instruction will be discussed. U. of low rates make Florida College of Medicine, Gainesville. Friday meeting in Jacksonville, Fla. Oct. 31 -Nov. 2- Institute of Radio Engineers radio VYCtiY the cost,- per -million buy io fall meet, Syracuse, N.Y. NOVEMBER Nov. 3- 4-Ohio Assn. of Broadcasters fall con- l'incinnati. Your .Ill Radio vention. Columbus Athletic Club, Columbus, Ohio. Salesivao Nov. 5 -6- Missouri Broadcasters Assn., Lennox . Hotel, St. Louis. Nov. 13 -16 -Assn. of National Advertisers an- has the dollars - acid -sense story oil nual meeting. The Homestead, Hot Springs, Va. Nov. 14 -16- Broadcasters' Promotion Assn, an- - nual convention. Sheraton Charles Hotel, New Orleans. Robert W. Sarnoff, NBC board chairman, 50,0011 WATT WIRY will be keynote speaker. Among topics on agenda: color tv, budgets, merchandising, FCC and other 14 (DATEBOOK) BROADCASTING, September 19, 1960

l' C.R.C. ANTICIPATES RAOIO?S NEEDS! The Holiday Series: saluting America's Best! The Singing Clock: 720 custom time jingles - electronically cued! Jingles of the Month: customized TOP -40 parodies! The Trademark Series: unexcelled variety of thematic I. D.'s!

THE WONDERFUL WORLD OF MUSIC AND FUN! INCLUDINQ Brilliant New C.R.C. Jingles - Compatible for AM or FM. Highlighting entertainment, service and fun!

Hilarious vignettes - Featuring Mel Blanc, Hal Peary, Sterling Holloway, and more! Custom -Designed for zestful breaks.

20 Exciting musical bridges by Don Elliot, composer of the fun -filled "Thurber Carnival" score. Complete, varied - refreshingly modern. O GREAT ßD[.4D1J ************ comma diiiliikiegyialtio CalitPealliVitelft P.O. BOX 6726 * DALLAS 19, TEXAS Riverside 8 -8004 The nation's leading creators of qualify musical productions probes, audience surveys and the role of video tape, graphic arts and news in promotion. th Nov. 16- 18- Television Bureau of Advertising TV annual meeting. Waldorf- Astoria, New York. °Nov. 17 -18- Tennessee Assn. of of Broadcasters meeting. Peabody Hotel, Memphis. Nov. 18- California Broadcasters Assn. annual MARKET meeting, Fresno. *Nov. 18- 19- Oregon Assn. of Broadcasters meeting. Salem, Ore. Nov. 25 -27- National Assn. of Television & IN THE Radio Farm Directors annual meeting, Conrad J Hilton Hotel, Chicago. Nov. 26 -Utah -Idaho Associated Press Broad- casters Assn. convention. Twin Falls, Idaho. /NATION Nov. 30 -Dec. 3 -Sigma Delta Chi national convention, Biltmore Hotel, New York. Schedule calls for registration and opening night buffet, conven- $2,000,000,000 IN RETAIL SALES tion sessions through annual evening banquet Dec. 2, closing morning meeting and afternoon visit to United Nations Dec. 3, and post-con- WOC -TV serves the largest market between Chicago vention activity of SDX executive council Dec. 4. and Omaha Minneapolis and St. Louis. 438,480 JANUARY 1961 ... Jan. 8- 12- National Retail Merchants Assn. 50th anniversary convention. W. Maxey Jarman, board TV homes; almost $3 billion in effective buying in- chairman of Genesco Corp., will speak at the opening -day luncheon. Grand Ballroom, Statler- come; over $1 billion gross farm income. Hilton Hotel, New York City. Jan. 21 -22 -Ninth annual Retail Advertising And to help you get the maximum number of these Conference, Palmer House, Chicago. *Jan. 23- 24- Oklahoma Broadcasters' Assn. Bilt- more Hotel, Oklahoma City. Members of the Okla- dollars WOC -TV specializes in effectively co- ordin- homa Legislature will attend luncheon meeting. ating and merchandising your buy at every level - FEBRUARY Feb. 1- 3-Winter Military Electronics conven- the broker, wholesaler, direct salesman, key buyer tion, sponsored by National Professional Group or Military Electronics and Los Angeles section, Insti- as well as the retail outlet. tute of Radio Engineers. Register exhibits with Arthur N. Curtiss, IRE Business Office, 1435 S. LaCienega Blvd., Los Angeles 35, Calif. Conven- Further proof of aggressiveness - WOC -TV offers tion will be held in Biltmore Hotel, that city. *Feb. 4- Directors Guild of America, annual the greatest amount of local programming - over awards dinner dance. Beverly Hilton, Beverly Hills, Calif. Presentation of awards for outstanding di- 33 hours each week. rectorial achievement in theatrical motion pictures, live and film tv programs. PRESIDENT Feb. 22 -23 -Sixth annual Conference of Presi- (al e. J Palmer VICE-PRES A TREASURER dents of State Broadcaster Assns. Shoreham D D Palmer Hotel, Washington, D.C. EXEC VICE-PRESIDENT Ralph E.an. SECRETARY Wm D Wagner AWRT Conferences RESIDENT MANAGER Ernest C. Sanden SALES MANAGER Your PCW Colonel has all the Sept. 23 -25 -AWRT southwest area con- Pax ShaRe, ference. Skirvin Hotel, Oklahoma City. THE QUINT CITIES facts, figures and other data as Sept. 30 -Oct. 2 -AWRT southern area well as day by day auailabil- Music City, USA conference, Andrew Jack- DAVENPORT son Hotel, Nashville, Tenn. IOWA BETTENDORF } ities. See him today. Sept. 30 -Oct. 2 -AWRT New England conference, Springfield, Mass.

ROCK ISLAND Oct. 7- 8-AWRT Heart of America con- MOLINE } ILL. ference. Chase Hotel, St. Louis. EAST MOLINE Nov. 4- 6-AWRT Pennsylvania conference. PETERS. GRIFFIN. WOODWARD. INC Harrisburg, Pa. EXCLUSIVE NATIONAL REPRESENTATIVES

1960 NOW! AAAA Conventions ORDER YEARBOOK, Oct. 13 -14-American Association of Ad- vertising Agencies, central region annual meeting. Ambassador West Hotel, Chicago. Oct. 16 -19 western region annual MUBROADCASTINGFADO -AAAA, nC E.3'.E SS:. EEn . Or 'C! .0 convention. Hotel del Coronado, Coronado, 1735 DeSales St., N. W. Washington 6, D. C. Calif. Nov. 2 -3 -AAAA, eastern region annual NEW SUBSCRIPTION ORDER conference, Biltmore Hotel, New York. Nov. 30 -AAAA, east central region an- Please start my subscription immediately for- nual meeting. Statler Hilton Hotel, Detroit. $ 1E1 52 weekly issues of BROADCASTING %.00 52 weekly issues and Yearbook Number 11.00 Payment attached Please Bill NAB Fall Conferences Oct. 13- 14- Biltmore Hotel, Atlanta Oct. 18- 19- Sheraton -Dallas, Dallas title /position name Oct. 20 -21 -Mark Hopkins, San Francisco company name Oct. 24- 25- Denver -Hilton, Denver Oct. 27-28-Fontenelle, Omaha, Neb. address Nov. 14- 15- Statler Hilton, Washington city zone slate Nov. 21 -22- Edgewater Beach, Chicago Send to home address - - Nov. 28- 29- Biltmore Hotel, New York

September 19, 1960 16 (DATEBOOK) BROADCASTING, This year more than ever New York audiences are watching network quality entertainment every night on WPIX -11, the prestige the prestige independent. Advertisers are selling with minute commercials in this independent with "network atmosphere" during prime evening hours! network No other station provides this kind of selling opportunity in New York - Prime Time Minutes programming! in so many good looking programs.

M SQUAD AIR POWER MAN AND THE CHALLENGE MIKE HAMMER MEN INTO SPACE HIGH ROAD HOW TO MARRY A MILLIONAIRE SAN FRANCISCO BEAT THIS MAN DAWSON TARGET NEW YORK CONFIDENTIAL DECOY MEET McGRAW INVISIBLE MAN STATE TROOPER YOU ARE THERE TRACKDOWN SILENT SERVICE YOU ASKED FOR IT MR. ADAMS AND EVE THE HONEYMOONERS SHOTGUN SLADE NAVY LOG BOLD VENTURE JEFF'S COLLIE WHIRLYBIRDS THE CALIFORNIANS BOLD JOURNEY AND MANY MORE lewhere are your 60- second ommercials tonight? MONDAY MEMO from JAY VICTOR, president, Jay Victor & Assoc., Newark, N.J. A rebuttal in behalf of radio In this publication on August 22, there always somebody somewhere who instead of putting all of the budget into L.S. Matthews, vice president of mar- will make "a deal "? Is it fair to stain the area that produces the actual sale. keting services for Leo Burnett Co., the integrity of the great majority of Field of Products Mr. Matthews Chicago, stated some thoughts he had honest managements with the actions stated: "As long as radio is sold to about radio in his MONDAY MEMO, of this "few "? us as a great mass medium where we "How can radio be sold more effective- Mr. Matthews stated: "Radio is close can achieve high frequency of impact ly." He made one mistake. He stated to becoming a reminder medium-a with relatively low reach at a low cost - them. supplementary medium to be used only per-thousand, it will be used only for Of all the disadvantages that print on top of print or television or for products which require this combina- has over radio, the most significant, I short -term promotional purposes." tion of media values -and from a mar- believe, is that sometimes print is read. Isn't this kind of smug? Especially keting standpoint this certainly narrows This phenomenon takes on even greater when you consider that radio is listened the field." to nail a to on an average of 3 hours and 11 importance when you're out Narrows the field to what? To food, guy with his very own words. You can minutes every day by housewives - drugs, cigarettes, gasoline, automobiles he said which far exceeds the total reading then read and re -read what - and you name it? What can't radio sell dissect time of all newspapers and magazines tear each phrase apart as you'd today that it sold in 1950? Did it ever wings his combined. And may I ask medi- a fly and use the feet and of -what pretend it could sell a turbine to an own dismembered thoughts as clubs um by itself (used for a national prod- engineer? against him. uct) is not a reminder medium? When As for `low reach" That's exactly what I intend to do an agency employs print, radio and tv I have some questions on that, too. How does Mr. with Brother Matthews. As a man who in its media strategy, which "reminds" Matthews figure individual has worked in radio and with radio and which "sells "? And if the agency it-on an spot basis? Is it fair stations some 20 years, I have asked for really knows, why is it wasting its to measure Life or the Saturday Evening Post on its week- "equal space" to pose a number of ques- clients money just "reminding" people ly cumulative total against this sort of tions as an answer to Mr. Matthews be- yardstick? Every statistic I've cause I earnestly believe that some of seen seems to prove -1 the things he said demand an answer that on the same cum - ulative basis, and fast. major radio stations in every major Selling Proof Mr. Matthews stated: market reach from 50% to 80% "We need proof to show our clients that of that total market in any given week. And we all know al- you can still do a selling job in radio that though a magazine promises 5 million with a 1950 -sized schedule." readers 10 Let me ask -why? On what grounds (plus million more in a barber of logic should radio have to produce shop) that doesn't mean every one 1960 results with a 1950 schedules of them sees your ad. Aren't we doing real Does anyone demand this of other great in magazines if 30% of media? Could Leo Burnett Co. or any them note our message? In radio, the figures we get are agency sell a 1950 car to a 1960 buyer? of people who actually listen. Could they sell a woman a 10- year -old dress with any schedule at all? Or is Programming On the subject of Mr. Matthews not aware that 1950 is programming, too, I have a question dead? It is. Should he not, as a market- to raise. Mr. Matthews objected to ing man, be cognizant of the fact that the "town crier" type of radio -what- different times demand different ap- ever that is. Isn't he showing his age? proaches to a selling problem? Is it not A 16- year -old can listen to this music plain to any agency man that 1950 by the hour. His nerves don't seem to thinking will not work in a 1960 mar- frazzle as easily as ours. Yet doesn't ket? And certainly Mr. Matthews didn't he buy cigarettes and Coca -Cola and intend to imply that his clients are so you name it? childish in their beliefs as to honestly I could go on but space is running expect this miracle. out. Nor need I enter a defense of spot Rate Cards Mr. Matthews stated: radio whose benefits are too well known "With few exceptions, you can't rely to every buyer and seller of time. The on a rate card any more." reason spot is treated as a stepchild, in Let me restate that more accurately: my honest opinion, is that it takes much There are a few exceptions in radio more work to buy in the first place, and where you can't rely on the rate card. Jay Victor has operated his own adver- second, the actual bookkeeping and fol- Are there not a "few" people in every tising agency for the last 11 years. Be- low through involved just eat up too walk of life you cannot trust? Does fore that he was a radio writer (starting much time to make an exciting profit this make all of us bad? Incidentally, shortly after graduation from Columbia picture for the giant agencies in the does not this same "lack of reliance" U., New York, in 1928), playwright and field. Efforts are being made to solve obtain with a "few" marginal maga- freelance writer. Manhattan Merry -Go- these problems. Then independent radio zines as well? And a "few" newspapers? Round was one of the first of a dozen can look ahead to an even greater future And a "few" tv stations to boot? Isn't or so shows for which he wrote. than before.

18 BROADCASTING, September 19, 1960 In the Maryland Market, nearly 700,000 television homes For these same 700,000 television homes, WBAL -TV mark TIME in the swift clocks of commerce and industry. charts TIME's deliberate and constant speed carefully Here thrives one of the world's largest steel mills, one of each day with an elaborate and varied program schedule the nation's leading chemical centers, a center of clothing designed to meet all their needs for relaxation, for manufacture, a center of the graphic arts, a multiplicity entertainment, for information. of mercantile activities that naturally ensue in the "Infinitely swift is the velocity of TIME ..." the phi- nation's second largest seaport- handling over 22,424,464 losopher says. At WBAL Television 11 in Baltimore, long tons annually, the production of aircraft and missiles, YOU keep pace in the Maryland Market. the fabrication of automotive components and many /Channel11 /Associated with WBAL-AM & FM. other activities vital to the economic welfare of our NBC Affiliate nation. These people are the producers of goods and services, the measure of whose effectiveness is accom- WBAL -TV BALTIMORE plishment in TIME. Nationally represented by Edward Petry & Co., Inc. VIM *INFINITELY SWIFT IS THE VELOCITY OF TIME ... Seneca BROADCASTING, September 19, 1960 19

1 YOU'RE ONLY

Compliments L. S. Matthews HALF -COVERED EDITOR: The MONDAY MEMO of Aug. 22 (page 14) by L. S. Matthews of IN NEBRASKA Leo Burnett Co., Chicago, "How can radio be sold more effectively ? ", is a ----_/, sound, analytical piece that should be read in every agency media department. In hailing the trend away from certain types of radio, he gave an in- direct vote of confidence to the kind of IF YOU DON'T USE KOLN-TV! foreground, community-centered radio which KCBS and the other CBS -owned radio stations have consistently followed. We know well how to achieve "box- car ratings," but we believe this has often been done without regard to either the kind of listening (background) it induced or the commercial atmosphere it provided. The consistent comments we receive about KCBS, from people who recognize it as the most aggressive station in the Bay Area, convince us that every This is Lincoln -Land - KOLN -TV's NCS market needs one or several stations No. 3. Figures show percentages of TV homes reached weekly, day or night. which don't live or die by their musical format. A little digging will show you just how Our new "Dimension" concept of important Nebraska's other big market local radio goes one vital step further -Lincoln-Land - really is. A little more in adding excitement and interest to KOLN-TV will show you how well and how eco- our daily programs. We think it is genu- nomically it is covered by KOLN -TV. inely the radio of the future. It is, how- 1959 ever, the kind of radio a local station duPont Award Latest Nielsen credits KOLN-TV with cannot hope to develop for itself. Winner 57,000 TV homes during prime 6 to 9 Our mail response which indicates p.m. viewing time. Compare that with how vital our kind of radio has become any Omaha station. Then compare in the lives of our, audience, our sales cost-per -thousand figures round to out successes (many of which are based the picture. dire Jr/-cr .1/n/i6tat on limited, not saturation, schedules), WMIOIV-GRAND RARIDS.MAIAMAZ00 Ask Avery -Knodel for the facts on and our important position in the com- WKZO RADIO -KAI.VMI00.RAlll1 (REEK KOLN-TV- Official Basic CBS Outlet munity are all proof that there is much Will RADIO - GRAND RAPIDS WIIrIM-GRAND RArIDS.KALRMAI00 for South Central Nebraska and more to measuring radio than just audi- WWIV - (ADILLAC, MICHIGAN Northern Kansas. ence ratings or cost per thousand. M011.1V-1151(011, I(aRASKA Thank you, Mr. Matthews, for your endorsement of the many strengths of good radio.-Maurie Webster, Vice President and General Manager, KCBS, KOLN-TV San Francisco. in this CHANNEL 10 310,000 WATTS 1000.1T. TOWER [But Newark agencyman Jay Victor week's MONDAY MEMO disagrees with COVERS LINCOLN -LAND - NEBRASKA'S OTHER BIG MARKET AerrKnodel, Inc., Eaclu,ir National RepresenSalireR some of Mr. Matthew's views. See page I S. THE EDITORS.] Clear channel issue EDITOR: Robert J. Miller is completely misinformed on the clear channel issue

United Press International BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription Facsimile Newspictures and including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35e per copy; Yearbook Number $4.00 United Press Movietone Newsfilm per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- Build Ratings r) tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses.

20 BROADCASTING, September 19, 1960 Your big Now 5000 watts PLUS on 930 kc

More power, prime dial position -in the in Charlotte heart of the Carolinas' greatest market

Now AM /FM Now over simultaneously 2,500,000 people

WSOC listening area Two stations for the price of one with in the 43- county -

a dollar retail sales! high - quality adult audience programming over half -billion

WS C radio CHARLOTTE, N. C.

Represented by Peters, Griffin, Woodward. inc. 4,r WSOC and WSOC -TV are associated with WSB and WSB -TV, Atlanta; WHIO and WHIO -TV, Dayton

BROADCASTING, September 19, 1960 21

PROGRAVIVII\ ti EXTRAS PLUS A 'ROFI

Back in 1956 when Ampex introduced the Videotape* Television Recorder, customers were content to record a program on tape and then play it back at the right time. Today's needs are different! Picture quality must be indistinguishable from live even up to a fifth generation copy. Transitions between tape and film /network /live programming must be flawless and complete with wipes or lap dissolves. All operating functions must be remote controllable to meet future system requirements. The demand is for rugged equipment designed for mobile use today -human engineered for efficiency in meeting tomorrow's needs. Ampex -the specialist in tape recorders, has met these needs with a package of features you can order today! AND WHAT ABOUT PROFITS? Profit from tape is no accident. it must be planned. With experience, backed by personal visits to more than 100 VTR -equipped stations, Ampex's famed Station Relations Team has the right plan to custom fit your tape operation and pave your way to profits with tape. Their experience

is yours for the asking... they'll work with your people, right in your station ! Wire, phone or write for detailed information on an Ampex package plan to start you on your way to profits ... today!

Profits in politics. .. taping regional political c for your Ampex. Send for "Election Time Is NEW, DELUXE CONSOLE The Ampex NEW STANDARD OF THE UPRIGHT n, table -top ad- ew features. a °'.h d -down knobs -6 means fast tape handling! Schedule only 5'3" high! Convenient, detach- tapes back -to- back -pay for your VTR. able work- shelf, makes space for

Smooth transitions: tape /live, film Remote control operation Crol your'... inter -Sync_ Improved picture quality ge n transmitter. nizëj oc á th'e to s a Inn-sync. "snap 1" operates ...now, mix and match tape with all Letter the functions... your picture sources! Wipe smoothly. .2 d' for interchanged tapes, up ncluding cue tone button and even from automobile spot on tape to price 48 db on non -interchanged basi emote switching between B/W and slide...or lap dissolve from movie or ntproved frequency and transient r olor standards. Remote panel oper- rerun to your station announcer on eponse deliver picture indistinguis tes video gain, sync gain and ped- taped spot. No loss of mood -no! able from live ! stal height, too ! abrupt changes -no dead air!

New freedom from picture distortion Combination mobile /studio use Improved color stability ¡elusive nstantly corrects Venetian blind - "- profitable:.. to move th:ir co Bator' callops and out -of- quadrature effect VTR between studio and truck, th" ey belong! !though all Ampex VTR's offer indi to heavy -duty wheels. bui Brilliantly engineered DPC typicall idual controls for correction of mis' mobile use. Ampex's 5

holds differential phase within 5 d lignments, new TEC's instantaneou model VR- 11101A is the , grees in commercial operation! ction is an invaluable operator aid i answer. Both models ha.v more green shadows and purp layback of interspliced tapes of un` shake- resistant design -all cheeks! nown recording accuracy. essential components are cl

Ampex tapes are made and playe around the world.

VIDEO Y 934 Charter Street Redwood City, California in his letter published in BROADCASTING, dispensable national asset and vital to tion builders such as "Jumbo Jackpots" Sept. 12, page 22. His statement that the building of unity and our national and television supplements. This in most a listener "should be able to receive defense. -Gayle Gupton, Director, instances, however, does not absolve the a good signal from all 24 [clear chan- Clear Channel Broadcasting Service, broadcaster of his shortcomings, nor nels] since they justify sole possession Washington, D.C. does it instigate any vision could be of the frequency by claiming national knocked apart reformation in the press. coverage" demonstrates abysmal ignor- Therefore, I shall not dwell on this. ance of fundamental engineering. PLAYBACK I should like to address myself there- The necessity for unduplicated night- WORTH REPEATING fore, to one point which seemed to un- time operation on the clear channels When columnist Tony Burton of The derlie Mr. Barton's article, the fact that arises not from the fact that each clear Knickerbocker News in Albany, N.Y., be believes the sole concern of the tele- channel station claims "national cover- wrote a scathing rebuke of television for vision industry is making money. age," but from the fact that the vast alleged lack of responsibility and poor Television stations are licensed by the "white areas" today served by clear programming, it quickly drew rebuttals. FCC to operate "in the public interest, channel stations would be severely One came from David Rosen, assistant convenience and necessity." I am sure limited by nighttime duplication. Mr. to the general manager, WAST (TV) that the commission in considering this Miller closes his eyes to the fact that Albany, and was printed by the News: requirement is mindful of the total pub- exacting engineering realities and not lic as well as minority groups within it. "abstract arguments" demonstrate that We in the broadcasting industry are In our society which is burdened today over 25.5 million rural and small town well accustomed to the intemperate with automation, mass conformity and Americans, residing in over half the accusations that have been levelled uncertainty as to the future, entertain- land area of the U. S., depend upon against us since the initial days of comment serves a valuable function. For clear channel stations for their only mercial radio, and we are resigned to when we stop laughing or being able to nighttime radio service and that addi- the fact that as long as the press feels lose ourselves in a dream world for a tional millions must necessarily rely on that broadcasting is invading the prov- short while out of each day, we shall be- such service for a nighttime choice of inces of advertising and public influ- come automatons without freedom of programs. ence, these attacks shall continue. movement of thought. If on the other There is a compelling need for the The broadcaster's first reaction is hand, we neglect the realities of the improvement in the clear channel sta- usually to hurl back at the newspaper world, the same result will occur. tions' signals in these underserved areas, the same type of accusation pointed at Minority Not Neglected If the critic not a deterioration. himself. The tendency is to call atten- will carefully and objectively examine As the only radio voice that is avail- tion to the emphasis on sensationalism, television as it is today, he will find able to these millions of Americans at sadism and sex on the pages of our na- that we are providing for the "public night, clear channel stations are an in- tion's papers and to point to the circula- interest, convenience and necessity" by "JUST RIGHT" FOR DELIVERING QUALITY RESULTS IN GREATER KANSAS CITY KBKC radio

,1...11...1...1...I...1...I...... I...I...1... 1480 ..

ON THE RIGHT SIDE OF THE DIAL "GOOD MUSIC IN THE MODERN VEIN" Puke Rade» Carp. KIOA KAKC KBKC DES MOINES TULSA KANSAS CITY Announcing the Appointment of Our National Representatives: VENARD, RINTOUL & McCONNELL, Inc.

24 BROADCASTING, September 19, 1960 AUGMENT YOUR SALES WITH MUSIC 1.0k MM UKt Miïï DS WBAL-RADIO, Maryland's only 50,000 watt station, covers a total population of over 21 million people ... each with different likes and dislikes. To reach this massive Maryland market, WBAL -RADIO hits a new note in full range programming -MUSIC FOR MATURE MINDS. No disturbing idle talk. No discordant deviations. Just the big sound of beautiful music ... music for people of all ages ... music for millions of discriminating Marylanders within the 14,000 square mile area that WBAL -RADIO covers. If you're looking for a captive audience for your client, you can make beautiful music together with WBAL- RADIO. Nationally represented by Daren F. McGavren Co.,Inc.OAssociated with WBAL FM &TV WBAL-RADIV BALTIMORE

BROADCASTING, September 19, 1960 25 offering a schedule which includes both BROADCASTING PUBLICATIONS INC. entertainment which is easily digested, PRESIDENT Sel Taishoff FASTEST entertainment on a higher and more VICE PRESIDENT Maury Long VICE PRESIDENT Edwin H. James cultural level, and a great deal of news, SECRETARY H. H. Tash informational and educational program- TREASURER B. T. Taishoff ' COMPTROLLER is Irving C. Miller ming. It true that the easily digested ASST. SEC.-TREAS. Lawrence B. Taishoff SELLING entertainment might predominate during the evening hours, but it is also true that a medium dedicated to serving a total =I= BROADCASTING audience must be concerned with the THE BUSINESSWEEKLY OF TELEVISION AND RADIO SERIES IN needs and desires of the majority in Executive and publication headquarters: order to properly serve the public in- BROADCASTING TELECASTING Bldg., 1735 terest, providing this is not done to the DeSales St., N:W., Washington 6, D.C. Telephone: Metropolitan 8 -1022. exclusion of the minority. An unbiased, objective evaluation will show that the FDITOR AND PUBLISHER Sol Taishoff SYNDICATION MANAGING EDITOR Edwin H. James minority is not being neglected as many EDITORIAL DIRECTOR (New York) assert. Rufus Crater SENIOR EDITORS: J. Frank Beatty, Bruce The person whose tastes differ from Robertson (Hollywood), Fred Fitzgerald, TODAY! those of most is protected first by his in- Earl B. Abrams, Lawrence Christopher. ASSOCIATE EDITORS: Harold Hopkins, Daw- tellectual integrity which permits him son Nail. to turn to other pursuits, and secondly, STAFF WRITERS: George Darlington, Sid by the set manufacturers who put dials Sussman, Malcolm Oettinger, Richard Ca- listri; EDITORIAL ASSISTANTS: Bob Forbes, on the set permitting him to switch Patricia Funk, Ruth E. Armstrong; SECRE- channels or turn the set off. I know of TARY TO THE PUBLISHER: Gladys Hall. no circumstances such as Mr. Burton BUSINESS alluded to which requires a person to V.P. ó: GENERAL MANAGER..... Maury Long sit in front of a television set and watch ASSISTANT TO THE PUBLISHER: Lawrence B. Taishoff what does not appeal to him. SALES MANAGER: Winfield Levi (New York) To be more specific now about this SOUTHERN SALES MANAGER Ed Sellers PRODUCTION MANAGER George L. Dant question of making money, no honest TRAFFIC MANAGER Harry Stevens broadcaster would say, that he pro- CLASSIFIED ADVERTISING Doris Kelly ADVERTISING ASSISTANTS: Merilyn Bean, grams the evening hour such as he does John Henner, Ada Michael. solely to perform a public service. COMPTROLLER Irving C. Miller mum Naturally, he is interested in the income ASSISTANT AUDITOR Eunice Weston SECRETARY TO GEN. MGR Eleanor Schad' that will accrue to him by giving the Buyers who know the best public what it wants. But let's stop CIRCULATION & READER'S SERVICE being naive and immature about this. SUBSCRIPTION MANAGER... Frank N. Gentile are snapping it up ... Pacific CIRCULATION ASSISTANTS: Charles Browne, Gas & Electric Co. (through It is this income which permits him to David Cusick, Christine Harageones, Edith operate 18 hours a day instead of four Woo. Batten, Barton, Durstine & DIRECTOR OF PUBLICATIONS John P. Cosgrove since the large majority of programs Osborn) signed the series for BUREAUS throughout the day are put on at great New York: 449 Madison Ave., 22, San Francisco, Bakersfield, expense to him without any income Zone Chico San Luis Plaza 5 -8354. -Redding, coming in to balance this expense. This Editorial Obispo, Salinas- Monterey, income also permits him to operate EDITORIAL DIRECTOR Rufus Crater Eureka and Fresno... astute costly news and public service depart- BUREAU NEWS MANAGER.. Donald V. West ASSOCIATE EDITOR David W. Berlyn station groups like Triangle ments, and to put on the many high N.Y. FEATURES EDITOR Rocco Famighetti bought for all of their mar- level shows which the critics are al- ASSISTANT EDITOR Jacqueline Eagle STAFF WRITERS: kets including Philadelphia, ways crying for even though they might Richard Erickson, Diane Halbert New Haven- Hartford, Al- not be commercially acceptable . . . Business Free Enterprise We believe in a free SALES MANAGER Winfield R. Levi toona- Johnstown, etc., and SALES SERVICE MGR.... Eleanor R. Manning press a Crosley Broadcasting for and free broadcasting industry EASTERN SALES MANAGER.. Kenneth Cowan Cincinnati, Columbus and in this country because of our devotion ADVERTISING ASSISTANTS: Donna Trolinger, to the principles of free speech and ex- Patricia Ann Roche. Atlanta ... and the list of pression. The concept government Chicago: 360 N. Michigan Ave., Zone 1, of Central 6 -4115. available markets shrinks ownership mass communications is of MIDWEST NEWS EDITOR John Osbon every day! distasteful to most of us. In order to MIDWEST SALES MGR.: Warren W. Middleton have our principles of free enterprise ASSISTANT Barbara Kolar extend into the areas of communica- Hollywood: 6253 Hollywood Blvd., Zone Wire today to secure the 28, Hollywood 3 -3148. tions, it is necessary to permit those "best" series - BEST OF SENIOR EDITOR Bruce Robertson THE who risk their capital in these areas to WESTERN SALES MANAGER Bill Merritt POST - for your get a return on their investment as peo- ASSISTANT Virginia Stricker market! ple do in all other industries in our Toronto: 11 Burton Road, Zone 10, Hudson 9 -2694. CORRESPONDENT: James economy. If one disagrees with our free Montagnes. enterprise system, he should have the courage to discuss it in its proper con- BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: INDEPENDENT a text and not in discussion of television BROADCASTING*-The News Magazine of the TELEVISION programming. If he accepts it, he should Fifth Estate be willing to face the economic facts Broadcast Advertising was acquired In 1932, CORPORATION of life inherent in this system, and Broadcast Reporter in 1933 and Telecast' in 1953. should be willing to recognize its attri- Broadcasting Telecasting Reg. U. S. Patent Office 488 Madison Avenue N. Y. 22 PL 6 -2100 butes as well as its shortcomings... . Copyright 1960 by Broadcasting Publications Inc.

26 (PLAYBACK) BROADCASTING, September 19, 1960 The objective of the Crown Stations is to build an institution of communication commanding the confidence of the Pacific Northwest; an institution offering the highest quality of service and program fare, that in its news tells the truth, in its selling can be trusted, and in its promises can be believed.

THE CROWN STATIONS

KING, AM, FM, TV SLAT I LL.; KGW, AM, 1 V PORTLAND; KREM, AM, FM, TV SPOK:\\ ARE OUR MORALS DISINTEGRATING?

Alarmists paint a frightening picture of today's moral climate. Others are more optimistic. Both view points were frankly expressed recently by a panel of distinguished guests on CBS Owned WBBM -TV, when Chicagoans look for -and expect to see -high -quality, unflinching, provocative local programming. People who value their time find far more worth watching on WBBM -TV. Which naturally is why time is so valuable on WBBM -TV, Chicago's top -rated television station for 63 consecutive Nielsen reports.

WBBM -TV, CHANNEL 2 IN CHICAGO -CBS OWNS( " 1 BROADCASTING THE BUSINESSWEEKIY OF TELEVISION AND RADIO

September 19, 1960

.ol. 59 No. 12

I HALF HOUR CUT FROM OPTION TIME FCC adopts new rules to loosen network control of schedules

The FCC by a split, 4 -3 vote on ring opinion in which he declared he from 1 p.m. to 6 p.m.; from 6 p.m. to = Friday ordered television networks to was making no judgment on the legal 11 p.m. and from 11 p.m. to 8 a.m. lop off a half hour from option time question, but only voting as between Requires networks to give affiliates for each of the four segments of the continuing the present three -hour limit I7 -weeks notice before pre -empting r broadcasting day. on option time and reducing it to two - option time, in the cases where the affil- It issued a final decision on the and -a -half hours. iate has a firm, written contract for it proposal it first advanced in April 1959. Nets Unhappy Network officials the time on a spot basis. The affiliate The order, however, relinquished one expressed dismay at the news, but ven- has no contractual non -network pro- proposal which also had been opposed tured conflicting opinions as to how the gram in the time. IC by networks and affiliates. reduction in option time would affect The present rule requests not less This was to count straddle programs them. They had not seen the order when than 56 -days notice before a network -those that begin in station time and they were queried. can take possession of option time. run into option time, or vice versa- One spokesman said it "probably Permits affiliates to reject network

+ as all in option time. won't hurt us, but it might." Another programs as unsuitable for local audi- The commission said in last week's said: "It probably will hurt us, but then ences, even after a series has started, order that it had determined this would again it might not." and permits affiliates to substitute a Jr not work. It withdrew the recommenda- There seemed general unanimity that more suitable local program for a net- tioF. no appeal will be taken from the corn- work progam when the licensee believes Four members of the commission mission's order. it is in the best interest of his audience voted for the issuance of the order. None of the network sources knew for to do so. They were Commissioners T.A.M. sure just how the networks would put Under present practice, stations may Craven, Robert E. Lee, John S. Cross the order into effect. The consensus only reject a network program when and Charles H. King. seemed to be that 30 minutes would be a series is first offered. Also a station Dissenting were Chairman Frederick deleted from present three -hour option may only pre -empt network time for an + W. Ford and Commissioners Rosel H. agreements with affiliates either at the "outstanding" local program. II Hyde and Robert T. Bartley. front end or the rear of the segments. As it did last year when it issued the The nub of the dissent was that the Film syndicators and other independ- proposal, the commission based its commission had no right to find that ent program packagers were cautious action on its determination that option i-; option time practices were "reasonably in their reaction, but obviously con- time is reasonably necessary to suc- nl necessary" to successful network opera - sidered the action a move in the right cessful network operation and in the It tion. The trio expressed the feeling that direction. public interest. Ih deletion of all references to option time This is what the order, which applies Antitrust Issue In its final order, I from the rules would permit greater solely to stations and is effective Jan. 1, the Commission took cognizance of ar- competition and result in better broad- 1961, does: guments, particularly by KTTV (TV) casting. They also expressed the fear Forbids a station to option more Los Angeles and the Dept. of Justice, that FCC endorsement of option time than two- and -a -half hours to a network that option time violates the antitrust might inhibit antitrust attack by the in each segment of the broadcast day. laws. i Department of Justice. The broadcast day is divided into It added, however: Commissioner King issued a concur- four segments: from 8 a.m. to 1 p.m.; "[The commission] is loathe to strike

Ii\RIII (IIA \ \TN I l Itli DING I IYDr. koRn

Close decision II I ,lulu I l c Ih;lt tau nul the option he was not making a judgment on this question. The opposi- lilac rule last week ;Ind the to the heart of the tion, Commissioners Ford, Hyde and Bartley, took the view practice: its Icgilinlar\ under the antitrust laws. The major- that option time is not required, that the majority's findings

ity, comprising Commissioners ('raven. I ee, Cross and King, were not holstered by sufficient arguments, and that regula- voted to Nul out the order with the finding that option time tion along these lines ttire.hadows more and more regulation wits "re uutnably necessary" for networking and in the pub- -all to the detriment of the principle of free and open lic inkiest although Commissioner King specifically stated competition in broadcasting.

BROADCASTING, Suptombor 19, 1960 . -e

THE NEW RULES FOR TV OPTION TIME

Here is the text of the revised reg- (b) the end of the program series so by the network and stations as op- ulations issued last week by the FCC contracted. tion time and extends into non -op- to govern television network option (iii) If a station has entered into a tion time, or which begins during time. The rules become effective written contract with an advertiser non -option time and extends into the next Jan. 1. or advertisers for the broadcast of a hours agreed upon as option time, non -network program scheduled to shall be considered as falling entire- Section 3.658(d) and (e) of the commence no later than four weeks ly outside option time. The broad- Rules is to Commission's amended after the network exercises its option cast day is divided into four seg- read as follows: for the same time segment, the net- ments, as follows: 8 a.m. to 1 p.m.; §3.658 Affiliation agreements. work may not under its option re- '1 p.m. to 6 p.m.; 6 p.m. to 11 p.m.; * * * quire the station to substitute a net- 11 p.m. to 8 a.m. (These segments (d) Option time. (1) No license work program until the earlier of are to be determined for each sta- shall be granted to a television broad- (a) 13 weeks from the commence- tion in terms of local time at the cast station which options for net- ment of such non -network program location of the station but may re- work programs any time subject to or (b) the end of the program series main constant throughout the year call on less notice than is required so contracted. regardless of shifts from standard by subdivisions (i), (ii), and (iii) of (iv) If the station has contracted to daylight saving time or vice versa). this subparagraph. with more than one advertiser for Time options may not be exclusive (i) In no event may a station sub- the program series, the end of the as against other network organiza- ject its time to call, under an option, program series for the purposes of tions and may not prevent or hinder for a network program to commence this section shall be the latest of the the station from optioning or selling earlier than four weeks after notice several contract termination dates. any or all of the time covered by the of exercise of the option. (2) No license shall be granted to option, or other time, to other net- (ii) If a station has a written con- a television broadcast station which work organizations. tract with one or more advertisers options for network programs more (3) As used in this section, an op- pursuant to which a non -network than a total of 21 hours within each tion is any contract, arrangement program series is being broadcast of four segments of the broadcast or understanding, express or implied. the time so contracted shall not be day, as herein described. In deter- between a station and a network callable under an option held by a mining the number of hours of option organization which prevents or hin- network until the earlier of (a) the time, any network program which ders the station from scheduling pro- end of a I3 -week waiting period or begins during the hours agreed upon grams before the network agrees to down a practice of such long standing The commission admitted, however, carried over into option time, the FCC in the broadcast industry in the absence that reduction in option time may affect report concluded, the station would be of a judicial determination as to its station clearances and that "a certain required to drop from option time a validity or invalidity under the anti- amount" of checkerboarding and erosion period equal to the amount of outside trust laws. And so, having found in the may occur. option time it was carrying the network area of its own expertise that option Checkerboarding is a term used by program. But since this would be well time is in the public interest, the com- networks in describing what takes within prime evening time, for example, mission is bound in this proceeding to place when they cannot gain clearances and the network programs would be consider the modification of its rules for their full program service at the prime programs, the station would de -. limiting the practice in order to en- same time and with all affiliates. sire to continue carrying network pro- courage the larger and more effective Multi -Million Dollar Loss The im- grams in this time. use of television." pact of the loss of 30 minutes of net- Therefore, the FCC reasoned, its It then continued: work broadcasting was put into dollars proposal on straddle programs would "The views here expressed are in no and cents by the networks when they actually limit a station's freedom. way intended to be a determination on filed comments on this subject earlier. The new rules do not apply to radio, the issues of legality of the option prac- CBS and NBC estimated that loss of a but the commission said it would keep tice under the antitrust laws. In this in- half-hour each evening for a year would radio network -station relationships un- stance, the action taken herein cannot cost each of them $9.2 million in reve- der review. bind other agencies directly concerned nues for the year. ABC estimated a loss Dissenters Stand on Law The three with the adjudication of antitrust ques- of $4.5 million in gross profits in the commissioners who dissented took the tions nor frustrate a subsequent deter- same predicament. position that the commission's action mination by a court of competent jur- The FCC originally wanted to estab- on option time gives approval to this isdiction on the relationship of the lish a definition of straddle time pro- practice. antitrust laws to option time." grams which would have counted the The dissent was written by Commis- In answer to objections to cutting full program against option time. sioner Hyde and concurred in by Com- down on the option time length, the The purpose of the move was to pre- missioners Ford and Bartley. commission said that the move will vent networks from extending option The finding that option time is rea- pose no serious threat to "continued time by commencing a program in sta- sonably necessary to successful network successful network operations." It will tion time, or carrying a program which operations and in the public interest is "make a significant affirmative contri- begins in option time into station time. not justified, the dissent stated. bution to the affiliates' freedom of pro- The commission decided to drop this "We do not believe that networks gram selection and the competitive op- proposal when it realized that it wouldn't and affiliates operating as they do in a portunities available to non- network work out the way it was supposed to. relationship of interdependence and elements in the television field." If a program began in station time and mutual advantage cannot and do not

30 BROADCASTING, September 19, 1960 tions make their program choices. Regu- appeal, to get into the case and argue lation may well be required to provide its already announced contention that utilize the time during which such adequate access for local and national all option time violates the antitrust programs are scheduled, or which re- programs during prime viewing hours. laws. quires the station to clear time al- This indicates a trend toward a system Where to Cut Richard Salant, vice ready scheduled when the network of commission rationing of station time president of CBS Inc. and frequent organization seeks to utilize the time. among competing applicants. The type spokesman for its tv network in Wash- All time options permitted under of regulation which has been approved ington hearings, said CBS-TV remained this section must be specified clock points to still more regulation...." opposed to any cut in option hours. He hours, expressed in terms of any Barrow Report The legal position said the network could not decide time system set forth in the contract of option time was found shaky by the whether to appeal until it has seen the agreed upon by the station and net- Dept. of Justice several years ago. At actual decision. As to possible effects work organization. Shifts from day- one time Justice called option time such a curtailment would have on net- light saving to standard time or vice .a violation of the antitrust laws per se. work operations, Mr. Salant said they versa may or may not shift the spec- In February 1959, when the FCC were "so horrible to contemplate" that ified hours correspondingly as agreed sent over its proposed order on option the network had not considered what it by the station and network organi- time rulemaking, the Justice Dept.'s anti- would do should the decision be made zation. trust chief, Victor R. Hansen (who later And stick. (e) Right to reject programs. No resigned) repeated its opinion, but in If the ruling does stick, the networks license shall be granted to a tele- softer terms: He said he thought option will have three principal options that vision broadcast station having any time runs "afoul" of the Sherman Anti- they might pursue in renegotiating with contract, arrangement, or under- trust Act. affiliates: (1) cut a half -hour off the standing, express or implied, with a In issuing its final order on the sub- beginning of option time, (2) cut it off network organization which, with ject, the FCC turned down various the other end, or (3) take it out of the respect to programs offered or al- alternative proposals submitted by Na- middle. Actually, they might have other ready contracted for pursuant to an tional Telefilm Assoc., Spot Representa- choices -for instance, each network affiliation contract, prevents or hin- tives Assn. and Westinghouse Broad- might try to negotiate different periods ders the station from (1) rejecting or casting Co. with different affliates -but variations refusing network programs which the The option time proposals originated of this sort were considered unrealistic station reasonably believes to be un- in the 1957 Barrow Report. This was from the standpoint of offering adver- satisfactory or unsuitable or contrary the television network study headed by tisers uniform clearances. to the public interest, or (2) substi- Roscoe Barrow, dean of the U. of Cin- The possibility that a network might tuting a program which, in the sta- cinnati Law School. The report found return to the stations a half -hour within tion's opinion, is of greater local or that option time violated the Sherman the present three -hour option span - national importance. Act and recommended that it be making option time run, for example, abolished. from 7:30 to 9 and from 9:30 to 10:30 In the spring of 1958, a hearing on -also was considered unlikely. maintain this relationship without the the whole gamut of the Barrow recom- Generally speaking, NBC's evening use of option -time arrangements. mendations was held before the FCC. option time is 7:30 -10:30 p.m., while "In most instances, network affilia- Virtually all witnesses testified to the CBS's and ABC's are 8 -11. Nobody tion is eagerly sought by stations as es- importance of option time and the knows what it might become under sential to successful station operation; serious impact on networking its prohibi- FCC's ruling, assuming it stands but and networks as a matter of definition tion would entail. there was some speculation that "8 cannot exist without station outlets. Network Reaction Networks and to 10:30 sounds like a reasonable bet." "This mutuality of interest provides film companies were generally hesitant Film syndicators, like the networks, substantial assurances that without op- about discussing the option time rul- were reluctant to comment on the de- tion contracts there would be clearances ing or its possible effects, pointing out cision, although they have been among of time necessary for successful oper- that they had not yet seen it. the chief advocates of option time lim- ation." There was widespread speculation, itations. Obviously they considered it The dissent also raised doubts as to even among network sources, that the a move in the right direction and the legal theory on which the majority decision would not be appealed. Legal thought it would expand the market for based its action. The commission has authorities thought it would be hard their programs, but they said they did not justified its assumption that option to find a basis which offered much not feel they could comment before time is not a violation of the anti - assurance of success. studying the decision itself. Some also trust laws, the dissenter said. An appeal, they said, would have to said their reluctance to comment lay But beyond this, the opposition de- prove that the FCC's decision was ar- at least partially in the fact that net- clared, is the fundamental issue whether bitrary, unsupported by evidence and works are now substantial customers the broadcasting industry should operate unreasonable -and this would require of the syndicators and that according- "under traditional concepts of compe- an appellant to show, in effect, that there ly they did not wish to open old wounds tition which the antitrust laws are de- was some special magic about three needlessly. signed to foster, or whether it should hours that did not apply to two and a The option time issue was opened in be subject to a system of increasing half. March 1956 when Richard Moore,

governmental regulations . . . Another expert thought the pertinent president of the independent KTTV The dissent added: issues were so much alike that Su- (TV) Los Angeles, argued before the "When the commission undertakes to preme Court Justice Felix Frankfurter Senate Commerce Committee that op- sanction the protection of networking would need only to dust off his famed tion time was an antitrust violation. heca .e it considers protection provided decision in the chain -broadcasting case Later that year the House Antitrust by option time reasonably necessary, it in 1943 to make it equally applicable Sub -committee heard Mr. Hansen, then must inevitably find it is more and to an appeal in this one. antitrust chief of Justice, agree with more deeply involved in regulating the Moreover, it was noted, the Justice Mr. Moore's point. Some film syndica- terms and conditions under which sta- Dept. could be expected, in event of tors also advanced that view.

BROADCASTING, September 19, 1960 31 BROADCAST ADVERTISING FASHION FINDS PLACE IN TV'S SUN Retailers find tv fashion shows pay off at the cash register

Women's fashions. a late bloomer in retail sales, believes retailers might have der's department store through Henry television, is flowering in New York even more success with a quarter -hour Bach Assoc. and Ohrbach's department and at scattered other points. The show heralding each of the four big store through Doyle Dane Bernbach. Seventh Ave. trade press is hailing the selling seasons: pre- Easter, pre- vacation, The color tape of Fashion Is News development and Television Bureau of back -to- school in late August and holi- is being played again tonight (Sept. 19) Advertising is looking for an epidemic days in late November. at 10 by WSB -TV Atlanta, where of fashion parades. Production costs are Forerunner It was a half -hour Macy's owns the Davison Paxon store, going into the hundreds of thousands. show, however, that Macy's produced which in this case sponsors Fashion Is In New York last week, three de- and WNBC-TV New York sold to a News itself. Ohrbach's imports will be partment stores rushed to the cameras cigarette sponsor last March. So when seen again next week, sponsored by the with fall- winter imports, and the same other retailers leaped into the tv act this house's Los Angeles store on KABC- thing is going on in Dallas, Atlanta, season, it was with the half -hour spe- TV there, Thursday (Sept. 28), 10- Los Angeles, Milwaukee and Portland, cial. It was the "sensational" retail suc- 10:30 p.m. Ore. cess of the spring Macy's show that be- In spite of a hurricane that in one It looks as if a new show species has came the pattern, as the trade took na- case interfered with post -show shopping evolved, the fall and spring fashion spe- tional notice and TvB spread the story. and in another with pre -show produc- cial. Early characteristics of the bur- The fashion trio on the New York tion, initiators of the electronic salon geoning form: A half-hour of local dial last week were (in chronological shows generally seemed pleased. prime time showing Paris -Florence im- order) Fashion Is News, Sunday (Sept. Everybody Happy Macy's, back in- ports (originals and adaptations) on live 1 l) on WNBC -TV, 10:30 -11 p.m.; to production of its second color fash- mannequins, sometimes in colorful set- Alexander's Fashion Imports: France ion package in six months, said it was tings and always "commentated" by a and Italy, Tuesday (Sept. 13) on very pleased with results in the store, host- hostess team. WCBS -TV, 8 -8:30 p.m., and Paris despite hurricane -depressed conditions Not that this is the idea form, al- Fashion Show on WABC-TV, also the next day which discouraged shop- though recognized in the trade as one of Tuesday, 10:30 -11 p.m. Generally they ping. The event unveiled originals and the more successful tried so far by re- were considered a rating success against Macy's copies of gowns by Balenciaga, tailers, many of whom have been slow network competition. Givenchy, Monsier X, Gres, Ricci, Car- and experimental in adapting to the Sponsors and agencies respectively: din, Fabiani, Capucci and others in television environment. TvB's Howard Holiday magazine through BBDO France and Italy. Macy's merchandised P. Abrahams, vice president- director of (Macy's packaged the show), Alexan- the show in newspapers and throughout the store. Sponsor Holiday used Fashion Is News to offer a booklet, "What To Wear Where." While the actual pull was not announced, a spokesman for the BBDO agency said those involved with the sponsorship were very happy with the promotion. The last WNBC- TV color introduction of Macy's imports, Fashion First, was a spring preview, Sunday March 13, 10:30 -11 p.m., sponsored by Alpine cigarettes through Doyle Dane Bernbach. Wednesday Sales Alexander's WCBS -TV show produced an immediate, big response in stores, Milton Hertz, account supervisor at Henry Bach Assoc., said after the program. Sales success of the tv debut points definitely to another show in the spring. Unlike the two other dress specials, Alexan- der's show advertised prices, offering store adaptations of Paris and Florence originals with tags starting at $29.95 for dresses, $49.90 for coats and suits from $55, all ranging upward. The Alexander's mannequins mod- eled creations of Givenchy, Ricci, Car- 'Holiday' wear Merchandise by 11. Models, one wearing an imported din, Lanvin- Castillo, Fabiani, Capucci, Macy's, showcased at New York's Four original and the other wearing Ohr- De Luca and others in the new terminal Seasons restaurant and sponsored by bach's "translation," pick their way of Pan American World Airways at In- Holiday magazine (through BBDO) on across a watery runway as Melvyn ternational Airport, Idlewild, Long Is- WNBC -TV New York Sunday, Sept. Douglas and Kitty Carlisle (r) report. land. The job, which according to one

32 BROADCASTING, September 19, 1960

it WSYR -TV PLUS! WSYE -TV DOMINATES CENTRAL NEW YORK

WSYR -TV ALONE DELIVERS 44,287 MORE HOMES THAN ITS COMPETITOR

WSYR -TV AND ITS SATELLITE, WSYE -TV, DELIVER 73,089 MORE HOMES THAN ITS COMPETITOR

Oswego Rome Oneio Utica Auburn WSYR -TV G " "` SYRACUSE, N.Y. / Cortland

`All figures NC5 No. 3 weekly circulation

Plus WSYE -TV channel 18 ELMIRA, N. Y.

Gel the lull Story from I [ARRINGTON, RIGHTER \ PARSONS

BROADCASTING, September 19, 1960 33 source must have cost upward of $30,- 000 for production alone, was produced ARBITRON'S DAILY CHOICES by CBS Television Production Sales on ARB Listed below are the highest- ranking television shows for each day of a crash taping schedule between Sun- the week Sept. 8 -14 as rated by the multi -city Arbitron Instant day and Tuesday night, complicatd by ratings of American Research Bureau. the hurricane (the original script was Date Pragram and Time Network Rating "washed out" and had to be rewritten) Thur., Sept. 8 Untouchables (9:30 p.m.) ABC -TV 17.5 of the Fri., Sept. 9 77 Sunset Strip (9 p.m.) ABC -TV 20.3 and West Coast commitments Sat., Sept. 10 Miss America Pageant (l0 p.m.) CBS -TV 41.0 program host and hostess, Robert Ster- Sun., Sept. 11 Dennis the Menace (7:30 p.m.) CBS -TV 23.9 and his wife Anne Jeffreys. Neal Mon., Sept. 12 Project Twenty (10 p.m.) NBC -TV 19.7 ling Tue., Sept. 13 Thriller (9 p.m.) NBC -TV 18.4 Wilder produced, Michael Levin and Wed., Sept. 14 The Price is Right (8:30 p.m.) NBC -TV 19.3 Lou Tedesco directed and Marsha Dealy Copyright 1960 American Research Bureau wrote the Alexander's program for CBS Television Production Sales. Mr. Levin did original music for the production show what tv really could do for a bined drive -time periods (22.9 %), and Roberta Davis was fashion coordi- store. After the first Macy's show, Se- while in early afternoon (2 -4 p.m.) it nator. Henry Bach Assoc. is Alexander's nior Vice President John A. Blum of represents almost as big a percentage agency for special projects. the store was quoted on the front page (20.3% vs. 22.9 %). Moreover, the Daily in such super- study continues, "During The Line Ohrbach's Paris Fashion of Women's Wear every single "tremendous," hour after 2 p.m. there Show (including Italian designs with latives as "fabulous," are propor- almost tripled over the tionately more auto listeners the French) foresook elaborate settings citing unit sales available in one day of selling after than during highly coveted to show 20 imports beside Ohrbach's past year morning The Macy -produced drive -time." "translations" in dramatic light and mo- Fashion First. no price mentions, but the Not all of these auto tion. Actually the show was a tv trans- shows carry listeners are sell between $50 and blue -collar shift workers, lation of a special advertising program line- for -line copies the presentation acknowledges. created by President William Bernbach $250. But it notes that seems to be catching fire. in many markets, particularly of DDB for Ohrbach's, an institutional The idea the big- this season ger industrial areas, campaign, editorial in approach and TvB reports similar shows "a substantial por- in Port- tion" are. omitting pricetags. The tv parade de- in Dallas by Titche Goetinger, by Meier & Frank, a good In the 24 markets represented by signs emphasized "clean" production. land, Ore., the probability for Gimbel's in Milwaukee Petry radio division, the booklet reports, WABC- Production cost of the taped and a lot of talk in other markets. The a traffic analysis showed that an aver- scale, TV program was on a network garment business is beginning to find age of 74% of all workers commute but "you can't skimp on fashions," its place in the television sun. to their jobs by car, driving an average Maxwell Dane, agency vice president of 26 minutes each way. Considering and account supervisor, said. Reaction MOBILE AUDIENCE that on most shifts the workers going on in the trade Wednesday morning, fol- the job are replaced on the road by lowing the 10:30 show of the night be- It's big outside rush other workers coming off, each shift fore, was good, Mr. Dane found. Ohr- change means almost an hour of heavy bach's, always a top design production hours, too -Petry traffic reachable by radio. seller, Mr. Dane said, is looking for "Drive time" is important to radio That they are reachable by automo- long -term benefits from its tv show, and advertisers, but they need "shift time," bile radio is pointed up by other find- while he considers the show's rating a too, to reach the rest of their million ings which show that the car is the place i "respectable" one, "We were not trying mobile prospects. where most blue -collar men listen - to get everybody in New York City, be- That is the point of a new study made 38.5% listen there on the average day cause not everybody is interested." Mr. public last week by the radio division of as compared with 18.2% who listen in Dane was encouraged by early reaction Edward Petry & Co., station representa- the kitchen, the second most popular of men, traditionally the hardest to tive. It is designed to sell radio adver- tune -in spot. In addition, the presenta- "sell" in this field. He mentioned televi- tisers on the value of adding schedules tion continues, blue -collar workers are sion's unique ability to demonstrate in afternoon and late -evening hours as heavier auto -radio listeners than other fashion to a wide audience. a means of reaching more of the na- people: where 38.5% of the blue -collar Don Trevor, tv director of the agen- tion's 20 million blue -collar workers group listen in the car each day, the cy, headed the tape production team. who in sizable numbers are driving average for all consumer groups is Maggie McNellis and Art James were to and from work during those hours. 25.8 %. host and hostess. Another fashion as- `Shift' and `Drive' Drive time, con- Market Figures The presentation signment for DDB earlier this year was sisting of the morning and afternoon takes a look at the blue -collar commuta- a half -hour film last spring underwrit- hours when work -bound and home- tion situation in the various Petry-rep- ten by the International Ladies Garment bound traffic are heaviest, has long resented markets and finds that the per- Workers Union and distributed free to headed the list of periods most preferred centage of industrial workers en route stations, stores and organizations around by national spot radio advertisers. It is to or from their jobs between 2 and the country. generally defined as 6 or 7 a.m. to 9 a.m. 4 p.m. ranges from 19% (Sacramento) The rash of local fashion shows had a and about 4-7 p.m. "Shift time" in the to 95% (Omaha), while those going to network predecessor last spring when Petry lexicon consists of those off -hours or from work between 10:30 p.m. and Chesebrough- Pond's presented Paris A in early and mid -afternoon and in the midnight ranges from 8% (Milwaukee) La Mode on NBC -TV on Feb. 29, evening when blue -collar workers are to 60% (Spokane). through J. Walter Thompson Co. Fash- driving to and from work as shifts The research material in the booklet ion also plays a subsidiary role from change in plants and factories. includes data from Radio Advertising time to time on other network specials Actually, the Petry study shows, au- Bureau and A.C. Nielsen Co., local and appears on an editorial feature basis tomobile listening represents a bigger market information and material in regular programming. But it took a proportion of radio's total evening audi- gathered in the studies of the Petry-rep- local special in New York last spring to ence (25.1% ) than it does in the corn- resented cities.

34 (BROADCAST ADVERTISING) BROADCASTING, September 19, 1960 part of the profile of a great radio station...

MORE WFBR LISTENERS BOUGHT THEIR CARS NEW

In the WFBR audience, not only are there more single car families and two car families, but proportionately 14% more families who bought their car(s) NEW than did the families in the total sample, which includes listeners to all Baltimore stations.*

When you advertise on WF131t, you reach the people who have the spendable income and who spend it.

* In a recent Qualitative Survey in the metropolitan Baltimore area, The Pulse, Incorporated, matched certain socio- economic factors with radio station listening .11111.11 1111.1111 habits. WF$R

Represented by John Blaira (.0111Nuy BALTIMORE, MARYLAND

BROADCASTING, S.planbor 19, 1960 Maybelline Co. (eye beauty aids) and ter expression of your story, use it," Gordon Best expands Jos. Schlitz Brewing Co. (Old Milwau- he said. "Eighty -five percent of all the in both east & west kee beer). Best recently lost the Amity adults in Cincinnati or anywhere else Leather Products Co. account with the is no bargain if you can't use it, or Gordon Best Co., Chicago, agency departure of Burton G. Feldman, vice can't afford it or don't need it." has opened a west coast office in Pacific president who resigned to open his own Too much newspaper advertising to- Palisades, with Roy Kirtland as vice agency. day is ineffective and wasteful, Mr. president and general manager. Best Harper stated, because it ignores the may add a radio -tv production man competition for reader attention and there, according to Carl Post, agency Proper media urged "the awful reality of the time squeeze." president. Best also plans to open a by NL &B executive He charged that too often these ads New York office "in the near future" showed "misapplied mechanics, mis- and to construct its own building in Advertisers should pick the media conceived design and misdirected Chicago. which best present their products rather copy." Many newspaper copywriters As part of the expansion program, than clinging blindly to newspapers, don't recognize the peculiar require- John H. Pinto, formerly vice president Paul C. Harper Jr., executive vice ments of the medium and fail to cap- and creative director of Grant Adv., president of Needham, Louis & Brorby, italize on its power, he further pointed New York, joins Best as vice president told the Cincinnati Advertisers' Club out. and chairman of the plans board. He last week. Mr. Harper suggested that while the will supervise creative services for pres- His subject at the Wednesday lunch- "basic postulates" of directness, sim- ent clients and devote his time to new eon meeting was "Let's Stop Wasting plicity, ease and pattern- breaking hold business activity, with headquarters in Newspaper Space." If radio, tv or any equally for radio, tv, magazines and New York. other medium is better for the adver- other media, "nowhere do they have a Among the agency's active radio -tv tiser's purpose than newspapers "be- more vital application than in the clients are Dumas Milner Corp. (Pine - cause it delivers a more appropriate crowded, cluttered, often confusing Sol deodorant), General Finance Corp., audience, or better frequency, or a bet- pages of the daily newspaper."

An `actuality' spot for du Pont's Telar du Pont, maker of Telar year -long coolant anti -freeze makes Zerone and Zerox anti- freeze), Dow Chemical figured real people -not cartoon characters as used in all Co. (its new coolant is Dowgard) and Union Carbide other Telar commercials-ought to demonstrate the (maker of top -selling Prestone and producer of a newly- product in at least one of its commercials. To do the com- developed Prestone Long Life Coolant). mercial "right," E.I. du Pont de Nemours & Co. decided Each is using the broadcast media as a platform from on actuality, casting one of its officials in the featured which to launch brand identity and new sales. Dow is commercial role. spending more than $1 million in spot radio and in ex- Telar's more than $2 million seasonal spending in tele- posures in Dow's Hour of Great Mysteries specials on vision this fall- winter is indicative of the battle among the NBC -TV; Union Carbide has $2 million working in spot Big Three in anti -freeze. The clash involves du Pont (also radio and network tv participations, while du Pont is participating in a lineup of several network tv shows and has a saturation spot radio schedule making up its more than $2 million expenditure. (Some of these monies represent expenditures also for regular anti- freeze products as compared to the new coolants). The newer and heavier bombardments in radio -tv come from Dowgard and Telar, Prestone having been historically the broadcast media's big customer at the time of the first frost. The Telar demonstration commercial (through BBDO) uses the voice of Dr. Frank Kennen, head of du Pont's anti -freeze research group that developed Telar, for portions of the narration. Dr. Kennen appears on camera in the commercial. Filming took place in the Chestnut Run. Del., research facility of du Pont. Elliot, Unger & Elliot handled the production of this three -minute commercial which first will be seen Sept. 30 on Show of the Month (Lee J. Cobb in "Men in White" on CBS -TV). Du Pont and station rep Broadcast Time Sales also worked out an arrangement in which 27 stations will carry spots for Telar on an "instant airtime" plan that permits a doubling of the schedule in a market the day that frost first is predicted for the area. All of the coolants are emphasizing the year -round, 'Actually' Dr. Kennen (1) and chemist in a still pulled both summer and winter desirability of the products. from a commercial filmed at du Pont's Chestnut Run Telar claims it is usable the year round, needs no chang- research laboratory in Delaware. Says Dr. Kennen on ing though any deterioration of the Telar protection is behalf of du Pont and Telar: "For years our number one detectable via a built -in indicator (changing of the sub- goal has been a never -drain anti- freeze. One that you can stance's color from red to bright yellow). These are among leave in a car's cooling system indefinitely." the points underscored in the commercial.

36 (BROADCAST ADVERTISING) BROADCASTING, September 19, 1960 For something they said would never get off the ground, the airplane is riding pretty high.

In fact, the airplane and aviation in general can do more than lift people. It can help lift entire markets.

It's doing just this in the Greater Oklahoma City market where aviation is putting money in increasing amounts into the hands of people who in turn buy the products you have to sell.

How high this market will soar is an estimate that is being revised upward with regu- larity. A leading business magazine reports that Oklahoma City is the 5th fastest growing in the nation.

The contribution of aviation to the industrial, economic and business development of the Greater Oklahoma City market is part of the story of the outstanding sales opportunities awaiting WKY RADIO AND TELE- VISION advertisers. It is natural for us to be analyzing the market for you, because WKY -TV and WKY RADIO are recognized by the people who buy, as the prime com- municators in the market. An interesting part of the analysis follows. AVIATION IN ', -_, GREATER OKLAHOMA CITY

...WHERE ' IS GETTING HIGHER EVERY YEAR! _Am_

Years ago, two brothers named Braniff started an airline in Oklahoma City. Another airline named "Safeway" carried passengers in a Fairchild between Oklahoma City and Tulsa. It's now part of American Airlines. It was natural for a young vital city to have enthusiasm for a young industry which was greeted with skepticism in many other quarters. This enthusiasm has paid off in a giant aviation industry which is contributing to the growth of the Greater Oklahoma City market. FACTS:

Tinker Air Force Base (part of which is pictured to the right) is the largest supply depot in the world. Tinker's Annual Payroll ... $115,000,000 to 24,000 people. Tinker disburses 34% of the total U. S. Air Force budget ...16% of the entire defense budget. Aero Design and Engineering manufactures business airplanes ... sales volume over $15,000,000 a year. Giant FAA Center is worldwide civil aviation headquarters ... expanding as more and more activities are moved here from Washington. Airmail origination ... 289.6% increase over 1950.

It is indicative of the growth- mindedness of the market that civic -minded businessmen have safeguarded thousands of acres of buffer zones around the area's airports, insuring safe room for future growth. What all this means to the marketer of products is more good jobs in the aviation industry for more people every year. WKY RADIO AND TELEVISION, in its established role of com- municator, tells the story of your products to the people enriched by the aviation industry in Oklahoma. Some of the reasons we are able to tell your story so effectively are set forth on page 4.

Mile -long modification line, Tint Official Air Foe asitaimmt

-r'r -7--`41 -1 _`------G,* ._,,.V--. ... lilt ' ~ .-- - l. r

1 r

1 k, SALES

GETTIN6rOFF THE GROUND!.

Take local programming WKY RADIO AND WKY TELEVISION have more successful local programming than any other stations in the market. WKY RADIO News, for example, averages over half the radio audience every time it's on the air (17 times a day). Six other stations divide the other half of the audience. WKY TELEVISION News and Weather are consistently rated among the top ten programs in the market. This indicates more than lower costs per thousand. It signifies a knowledge of what people want in this market ... a closeness between audience and media upon which advertisers can build more sales.

Our supremacy in local programming is the measure of how well we serve the market ... and how well we serve, is the basis of how well we sell to the market. Not only is Oklahoma City a good market in which to do more business ... WKY RADIO AND TELEVISION ARE GOOD STATIONS ON WHICH TO DO MORE BUSINESS.

RADIO and TELEVISION OKLAHOMA CITY Tho W K V Television Syste m, Inc. WTVT, Tampa - St. Petersburg, Fla. Represented by The Katz Agency COMMERCIAL PREVIEWS

A maximum of action, a minimum The plink of a raindrop is followed Detroit office of J. Walter Thompson of words. That just about sums up by a flash of lightning. The pigeons Co. under the supervision of Ed the new animated commercials for fly off. The rain comes down in Rodgers, Ford's radio-tv advertising the new Fords which Playhouse Pic- earnest. The general raises his sword coordinator. tures of Hollywood made on order which becomes a sheltering umbrella. One of the one -minute commer- from J. Walter Thompson Co., New The pigeons fly back to roost safely cials for the 1961 Ford goes like this: York. beneath the rain- shedding shield as (Note: man and woman are very British.) One 20- second spot for the 1961 the offstage voice continues: ". . . Woman: Harry isn't that fellow taking an to take care of itself. The '61 Ford unusually long time to put the gas in? Ford opens with a herald holding a Man: Now where did he go? (He calls) standard marching across the screen at your Ford dealers." Hello... Four 20- second commercials and Guy: (OS) I'm under the car. to regal music. Behind him come two Man: Under the car? pages and behind them a knight, four eight- second versions of them Sound: Car door opens and closes; footsteps. were shipped last week by Playhouse Man: Look here, what are you doing under whose armor squeeks as he walks. there? This is a brand new '61 Ford. There's He approaches the queen, seated on Pictures to more than 350 tv stations, nothing wrong with it. Guy: (Crawling her throne and bows as she speaks: along with almost as many teaser out from under the car) Oh, spots containing the tag line, "At I know that. I was just waiting for it to "Would you like to go up to 30,000 adjust its own brakes. your Ford dealers Sept. 29." Man: What? ?" miles without a chassis lubrication The Ford spots were created and Guy: But I guess it wasn't ready yet. Every She taps him with her sceptor, his '61 Ford that comes in I keep hoping it's produced by Playhouse. Chris getting ready to do it so I can watch. I read armor drops and turns into a 1961 Jenkyns and Ed Levitt were story there's a little mechanical brain in the wheel that decides when it's time. Ford. She gets in beside him and they editors; Bill Melendez, director; Man: How's that? drive merrily off as she continues: Sterling Sturtevant and Brenard Woman: (OS) What's he doing, Harry? "Then get a '61 Ford. Beautifully Gruver handled layout and design; Man: (Calls) He's watching our brakes. (To guy) Now look here there's nothing to see . . built to take care of itself." the animators were Bob Carlson, I mean the Ford makes its own mechanical brake adjustments during the life of the The "beautifully built to take care Rod Scribner and Ed Levitt. lining. You don't have to worry about it. of itself" theme is used in all the The same theme of the self-serv- Guy: Oh, I'm not worried about it. I just want see animated commercials and will be icing automobile is carried in a group to how it handles a wrench. Man: Aah, look I hardly think there's any- the basic slogan of all advertising for of three radio commercials created thing to see under there? the new Ford. Another 20- second and produced for Ford by Freberg Guy: Well, I heard a little click just now. spot opens with a statue of a general Ltd. of Hollywood. Stan Freberg, Sound: Scuffling. Woman: (Calling) Harry, what are you on horseback brandishing a sword, president of the firm, which special- doing? with several white pigeons sitting on izes in the creation of radio -tv com- Man: I'm under the car. It looks like we've figures as the announcer, mercials, did the Ford spots in con- bought ourselves a phenomenon! the stone Woman: Really? I thought it was a Ford. offstage, says: "Beautifully built ..." junction with William Hockerr of the Music: Tag 1 second.

A CASE HISTORY Wheat Weather ") appeared on over Significantly, however, its brand share 220 stations in some 80 markets. of hot wheat cereal sales rose to 38.8% Hot cereal uses radio The campaign proved so successful by last December, 39.4% by February- that Cream of Wheat kept the air cam- March and to 41.2% by this past June to boost summer sales paign going right through spring and the end of the spring and start of the summer If there is any doubt that radio can summer. Delighted with its success, the seasons. (About 40% of its move hot cereals in summer months, company has started a new cycle on total sales during the spring- summer the Cream of Wheat Corp., Minneap- roughly the same number of stations. seasons.) olis, is quick to cite its own case history "There's no doubt that radio turned By now the Cream of Wheat com- of the past 12 months. the competitive tide for Cream of mercials are well known to breakfast - BBDO ac- Last September the client, which had Wheat" George H. Alarik, time listeners. The announcements initi- not so been using nighttime tv IDs, decided count supervisor, said. "Perhaps ally ran 20 -30 seconds in length and much in terms of actual sales percentage were it needed a new advertising approach to expanded to a full minute on 186 of the meet heated competition from Maypo increases as in the realization stations for summertime. They have in a slow mov- and General Mills' Protein Plus. So it fact that it's competing been running as often as 20 times a hot months." sunk about $1.5 million into radio spots ing market during the week in a given market under a formula -just about its entire budget. The com- Actually, Cream of Wheat sales have devised by the agency: a base of 10 per mercials (utilizing the "It's Cream of risen about 3% in the past 12 months. week, plus five fixed spots and five

BROADCASTING, September 19, 1960 (BROADCAST ADVERTISING) 41

iw "bulk" announcements from what the gran for Ford Motor Co. LONG ISLAND IS A MAJOR MARKET! Mr. Schulke client calls its "slush fund." stressed the technical quality of the It's the announcer at any given sta- taped production and pointed out that tion who actually decides whether "It's new techniques, such as PTP's TV-ola Cream of Wheat Weather" on a given editing device and the sound editing day and if it so appears, the extra spots method developed by Loren Ryder are aired (between 6:30 -8 a.m.). The (BROADCASTING, Aug. 29), were what 60- second spots feature a live leadin by made it possible. He also commented the station announcer, plus a 21 -piece that with the experience achieved orchestra, vocalist Lynn Roberts and through producing The Wrangler, PTP the voice of Mason Brown, veteran ac- can now save $5,000 on the production tor. It is claimed the commercials reach cost of any western and up to $10,000 70% of all U.S. radio homes. on any other tv program, compared with film. TV TAPE A KILLER Kenneth C.T. Snyder, vice president and tv -radio creative director of Need- The vtr revolution ham, Louis & Brorby, Hollywood, pro- in local commercials gram chairman for the meeting, commented that tape is a new tool for the "The guy in front of the gray drapes," production of tv programs and com- who used to deliver the local live commercials and not a substitute for either THE GREATER mercials on most tv stations, is dead live or film production. He urged agen- and tv tape has killed him, Russ Baker, cies to design commercials specifically manager of station relations for Ampex for taping, not to try to take scripts LONG ISLAND MARKET Professional Products Co., told the written for live production or for film- Hollywood Ad Club last Monday ing and put them on tape. (Nassau Suffolk) (Sept. 12). The opening meeting of the 1960-61 season, was devoted to video A cost -cutting 1,-"'") Oa1;;`) 00-_> Otm,;'") C>o-TP> CG tape and was held on Stage 6 of Para- mount Television Productions in Holly- formula from TvB wood (BROADCASTING, Aug. 29). the advertiser ought to consider spot GAS Describing the local tv announcer as in weekend afternoon periods to help MORE having two commercials in his reper- him work out of an otherwise tight situ- IS SOLD ON toire, Mr. Baker said, "He either talked ation created by limited prime -time loud and fast and pointed his finger at availabilities in television. This in LONG ISLAND you, or he talked slowly and softly and essence is the advisory from Television confidentially wheedled. He'd either Bureau of Advertising. THAN IN beat you into submsision or snuggle TvB does its prime -time roadsign you to death." painting in a new presentation booklet OAKLAND, The "guy in front of the gray drapes" for advertisers that has been sent to was a necessity for most tv stations stations and to potential tv customers. OKLAHOMA CITY during the early evening "panic period ", The trade organization explains it view- that half -hour of news, sports, weather point on the afternoon weekend supple- AND OMAHA... -and commercials when "each seg- mentary (or substitute) for nighttime by ment is handled in a separate area in computing the added audience reach PUT TOGETHER! the studio and each of the live com- (and cost) to a spot schedule in prime mercials had an area of its own, with time (evenings). the entire operation handled by the For example, it's pointed up that: 5165,590,000 same two cameras and director. The An advertiser can reach 37% of Sales Mgt idea was not to do the most effective the prime evening time audience at a commercial, but to do one without cost that's 36% of the prime evening mistakes. The guy in front of the gray time rate. drapes was the answer." A Saturday - Sunday afternoon But today, with tape, Mr. Baker de- schedule of a fixed number -say four WHLI clared, "it is now possible to show spots -becomes cheaper and reaches three rooms of furniture and four auto- more people proportionately to the Dominates the Major Long Island Market (Nassau) mobiles and do a good beer commercial fewer nighttime prime spots used along ... Delivers MORE Daytime Audience than any other Network or Independent Station! where the head on the beer is just right, with the schedule. Or, to illustrate how (Pulse) all in the same panic period." And this this works out in the purchase of four can he done at any vtr- equipped sta- afternoon spots: 01 tion, in small cities as well as large. When used along with but two night- 0,000 WATTS James Schulke, vice president in time spots per week. the afternoon time charge of PTP, demonstrated tv tape's cost only 71% more than the two prime AM 1100 versatility for both commercials and time spots but will reach 98.3% more WHLI EM 983 programs with numerous segments of of -or nearly double -the audience. material taped by PTP, both in the When used with three nighttime spots H E M P S T E A D studio and on location. Many of the weekly. the cost increases 48% and IONG ISIAND, N Y. segments were taken from The Wrang- reach increases 48.5%. ler, first taped western which PTP pro- In a ratio of four weekend afternoon Repre,e ied by GiII.Perna duced both in its studio and on location to five nighttime spots, audience jumps

for use on NBC -TV as summer pro- 281.6% at a 29' , more cost.

42 (BROADCAST ADVERTISING) BROADCASTING, September 19, 1960 1 valuable new minutes in radio

Now, these and all other KBIG minutes are new ... and more valuable. The big reason? Southern California's positive reaction to 3 talented personalities: Joe Niagara (6 -10 a.m.), Jim O'Leary (10 a.m. -2 p.m.), and Bob Gage (2 -6 p.m.). This dynamic threesome adds new freshness, new vitality to radio selling. Result: Better sound for listeners ... more profitable climate for advertisers. Dar Get the facts! New file -folder now available from your KBIG or Weed rep.

a AMO AT ALINA SELLS ALL SOUTHERN Radio Catalina 740 kc /10,000 warts CALIFORNIA JOHN POOLE BROADCASTING CO., INC. 6540 Sunset Blvd., Los Angeles 28, Calif. H011ywood 33205 National Representative: Weed-Brown Radio Corp. -r

WHO CARESSES TOILET PAPER? Dodge ad chief assails unbelievable ads

Every moment in advertising is, or should be, "a.:moment of truth," W.D. Moore;. director of advertising and sales promotion for Dodge, declared Tues- day (Sept. 13) at the Los Angeles Ad- vertising Club. Advertising should be honest, he stated, not because honesty is "morally acceptable" or "the Christian thing to do" or even "the American way," but simply because truth "is pure advertising power, far more effective than anything else I know." When television shows "cars roar- ing up what seems or is purported to be a. 60 degree incline, it's a very simple trick-just tilt the camera. But worse, it's an insult to our fine civil engineers who don't build highways like that. So why show them." Moreover, Mr. Moore asked, "How many people walk into a dealer's show- room and say, Man, I want a car that can really climb ?" It's bad enough for IN TOLEDO ads to be unbelievable and worse for FOR YEARSI them to be ridiculous, he stated, charg- 33 ing that too much advertising today un- derestimates the intelligence of readers, listeners and viewers. DODGE'S MR. MOORE "Let's toss out ads that show ecstatic Advertising should be honest housewives smelling their towels, or caressing their two -ply, super -soft, your wife ever re- enacted in real life double- strength facial-quality, negligee- the tv commercial toilet paper bit, we'd colored toilet paper. Let's treat toilet probably call the wagon-or go on it." paper like nothing more, nor less, than The responsibility for improving ad- it really is: toilet paper. If my wife or vertising's image, for producing more

Gross billings at tv networks (as released last week by the Television Bureau of Advertising)

IN JULY & FOR SEVEN MONTHS July January -July 1959 1960 % Change 1959 1960 % Change ABC -TV $ 8,391,470 $12529,660 +49.3 $69,813,986 $89,480,230 +28.2 CBS -TV 21,269,782 23,475,841 +10.4 153,017,329 161,768,225 + 5.7 NBC -TV 17,883,111 19,805,457 +10.7 133,364,262 140,797,855 + 5.6 TOTAL $47,544,363 $55,810,958 +17.4 $356,195,577 $392,046,310 +10.1

MONTH BY MONTH 1960 ABC CBS NBC TOTAL January $13,260,010 $23,477,358 $20,980,897 $57,718,265 February 12,677,110 22,977,171 19,923,712 55,577,993 March 13,487,460 24,043,799 21,072,164 58,603,423 April 12,701,240 22,580,032 20,642,038 55,923,310 May 12,876,050 23,209,917 19,414,264 55,500,231 June 11,948,700 22,004,107 18,959,323 52,912,130 July 12,529,660 23,475;841 19,805,457 55,810,958

BY DAY PARTS' July January -July Percent Percent 1959 1960 Change 1959 1960 Change the STORER station Daytime $15,604,849 $15,931,977 + 2.1 $118,284,861 $116,272,934 - 1.7 backed by 33 years Mon. -Fri. 13,899,868 13,432,491 - 3.4 101,505,673 96,274,294 - 5.2 Sat. -Sun. 1,704,981 2,499,486 -I 46.6 16,7'79,188 19,998,640 -i 19.2 of responsible broadcasting Nighttime 31,939,514 39,878,981 +24.9 237;910,716 .275,773,376 -I -16.0 TOTAL $47,544,363 $55,810,958 +17.4 $356;195,577. $392,046,310 +10.1 CALL KATZ LNA -BAR: Gross time costs only.

44 (BROADCAST ADVERTISING) BROADCASTING, September 19, 1960 L o U) -...' o (..) a) Oa (0 . _ O. CU ...., cl) s.

C-.) -0 4.. 0 CV 0 C 0.. C,") n:r L. ,O Cl..) -41 CO -....., CC (tt .. SI) 3cts a.)-. (ti . o ..:...... 2 -o .....,ce ce) 'N- o ..3) L. 01 o '<- - 3 X a) o , . c-) o Q.) ..... ,- CO o ,,I ,,? ct, U:

,....o C CI, nj _C o nj Q) -3 03 GO c..._,

Q.) a.) ,..) -.o c,o ' -T- .,.... . _ _...... 1/4, E = .«12 c-3 0 CI, 1/4 0 CZ7 00 ..S.) a) -C:1 1/4. \. ' _E .4.,

L1.1

o .0

o believable, more effective advertising, derway next week. In Canada, new one - is a three -way deal, Mr. Moore asserted. minute tv commercials for the dual The copywriter must use more imagina- Name's the thing language population are scheduled for tion, must turn out "brighter, shorter, Dodge really ought to be the heavy exposure in eight markets Agen- tighter copy, honest sincere stuff -facts, sponsor of Gunsmoke, Dodge ad cy: Mogul Williams & Saylor Inc., N.Y. not fancy," he said. But the advertiser manager W.D. Moore, told the Bakery renews kid's show The parts and the media also have their to L.A. Ad Club last week (see story Kitchens of Sara Lee (baked goods), doesn't have play. "The client certainly page 44). "Just imagine, the Chicago, renews Fri. 8:45 -9 a.m. seg- to okay what the agency submits," he next time you snuggle down to ment of Captain Kangaroo on CBS-TV, stated. even he does, media "And if watch this western epic, the Mon. -Fri. 8 -9 a.m. CDT as part of over- doesn't have to accept it. built -in commercials we could all $2 million advertising budget for men "You media -why don't you get. Notice how many times the 1960 -61 season. Agency: Cunningham get tough with us once in a while ?" he word 'Dodge' is mentioned in the & Walsh, Chicago. challenged. "Why don't you tell us (in half -hour. It would be so easy to a nice way) that our copy is not quite play off, 'Chester, let's head back Whole truth The Savings & Loan Foundation, Washington, D.C. (repre- up to snuff, that we're too devious, to Dodge,' right into a commer- flirting with bad taste or losing sight cial. If we had this show we could sents 4,000 insured savings and loan as- of honesty-if such is the case? Don't make it into one half-hour long sociations), will sponsor NBC -TV's "The Real West," a full -hour Project 20 be afraid to challenge us." commercial every week -just be the mentioning Marshal Dillon's seat documentary telling the story of of operations." American west from 1849 to 1900. The Chicago firm forms program is to be presented next March tv leasing and will mark actor Gary Cooper's tv service debut. Donald B. Hyatt is producing Development of a closed circuit tv well as radio. AA. Ballantyne is the and directing. Agency: McCann- Erick- leasing service for advertising agency company's advertising manager and son, N.Y. Aitken -Kynett, Philadelphia, is its and other potential clients was an- In driver's seat Reynolds Metals Co., agency. nounced last week by Graphic Pictures Richmond, Va., will sponsor Auto Won- Inc., Chicago-based video tape produc- Full swing Continental Baking Inc., derland on CBS -TV Oct. 16 (Sun. 6 -7 tion firm. Rye, N.Y., through Ted Bates, N.Y., p.m. EDT). The live program, which Robert H. Estes, Graphic president, steps up its tv spot activity this month will pre -empt Face the Nation and The reported that about $1 million in elec- with schedules being prepared for in- Twentieth Century, will be a telecast of tronic equipment, including a Telco definite runs in a total of 91 markets on the 43rd National Automobile show be- coaxial cable hookup and air check behalf of Wonder bread and other ing held in Detroit. The 1961 model service, will be made available to busi- baked goods. A lesser amount of radio cars will be on display. Executive pro- ness and industrial users of closed cir- spot buying is underway in other mar- ducer for CBS News coverage of the cuit tv facilities. kets for short campaigns running on an event will be Paul Levitan, with Harve Clients will be able to monitor and in- and -out basis. A heavy spot tv user Fischman and Phil Sykes as co- produc- video tape predesignated programs and in recent years, Continental cut back ers. Vern Diamond will direct. Agency: play them back via cable anywhere in nationally last year to concentrate ad- Clinton E. Frank, Chicago. - Chicago; pre -test live, taped or filmed vertising money in individual markets. Saturday series The Kellogg Co., commercials or productions; hold per- The forthcoming tv drive consists of Battle Creek, Mich., signed for spon- sonnel or sales meetings any place in new minute and 20- second commercials, sorship of The Magic Land Of Allaka- the country, with direct feeds to clients' with day and night schedules varying zam, a new children's series starting offices, or conduct news conferences; in each market. Continental's bakeries Oct. 1 on CBS-TV (Sat., 11 -11:30 a.m. and receive individual or simultaneous have distribution in all but a few south- EDT). The program combines the tal- exposures of pilot films or rushes of eastern states and certain parts of the ents of- illusionist Mark Wilson and the commercials. The Telco coaxial cable Southwest. Huckleberry Hound cartoons. It is pro- hookup extends throughout the - U.S., duced by Mr. Wilson for Mark Wilson Canada and Alaska, Mr. Estes said. Network splash The Mogen David Enterprises, with cartoons produced by Wine Corp., Chicago, in its first NBC - Hanna - Barbera Productions. Andrew TV purchase, has ordered participations Business briefly Sidaris directs the show, which will origin two daytime and four nighttime pro- inate in Television City, Hollywood. Time sales grams during the 1960 -61 season. Pro- Agency: Leo Burnett, Chicago. Sporting gesture Monroe Auto grams are: Jan Murray Show (2 -2:30 Quaker Oats Equipment Co., Monroe, Mich., has p.m.) and Here's Hollywood (4 -4:30 Tryout for new Quota Co., Chicago, is buying tv spot an- signed a 52 -week contract with MBS to p.m.), both Monday through Friday; and Min- sponsor Monroe Sportsreel featuring Riverboat (Mon. 7:30 -8:30 p.m.), Out- nouncements in its Chicago neapolis sales districts of Illinois, Wis- Bill Stern. It will be heard at 5:30 p.m. laws (Thurs. 7:30 -8:30 p.m.), Dan Ra- ven consin, Minnesota and North Dakota EST five times,weekly. The program is (Fri. 7:30 -8:30 p.m.) and Western- its new low -calorie. in addition to two morning broadcasts er (Fri. 8:30 -9 p.m.). All times are to introduce Quota Plans call for sponsored by Monroe, which previous- EDT. Agency: Edward H. Weiss & Co., weight control product. about six announcements per week for ly were Monroe Sportsreel at 7:30 and Chicago. six weeks in four cities (Chicago, Mil- 8:30 a.m. EST. Under the new arrange- Spot polish Knomark Inc. (Esquire waukee, St. Paul and Minneapolis) ment, the 7:30 show will be a newscast Shoe Polishes), Brooklyn, N.Y., will em- starting the second week in October. featuring Mutual's Westbrook Van ploy a new 10- second radio jingle ID Agency for Quota is J. Walter Thomp- Voorhis; the 8:30 show remains un- in the top 15 markets to announce that son Co., Chicago. changed. Monroe claims to be the only the odor is out and Esquire Boot Polish manufacturer of shock absorbers with now "shines brighter than bright." The Warming up Downyllake Foods Inc. an advertising program aimed at the six -week radio campaign, with up to (frozen waffles, pancakes and french consumer, using national magazines as 80 announcements per week, gets un- toast), N.Y.. a newcomer to television,

46 (BROADCAST ADVERTISING) BROADCASTING, September 19, 1960 0 IN STEUBEN VILLPWHEELING = w sTy-i

The lowest cost television bridge to the Upper Ohio Valley's Five Billion Dollar retail market. The best of CBS and ABC. Plus Shop- per Topper Merchandising.

John l_ . . anaging '_ 65 d by Ave TEUBENVI 'LE- WHEELING' YOUR O.D.E -TV CHANNEL 1 PRODUCT'S 28% taller and 29% more powerful. Tells and sells 152,000 TV homes who spend 750 million annually. The best of CBS and ABC, BEST Plus Shopper Topper Merchandising. D. T. Knight, General Manager - MA 3.7260 Re resented b Aver -Model Ina FRIEND J O P L I N , M I S S O U R I

More to see on Channel 3 with NBC. Do nates the key corners of Tennessee, Georgia

and Alabama where over a million people RIÑD spend 800 million dollars. Har Burke, General Mana er - OX 8-1505 Represented CH ATTA TENNESS

A SHOPPER TOPPER STATION CHANNEL 12; Newest member of the FRIENDLY Group serving over a million people with 721 million dollars to spend. The best of CBS and ABC Networks.

IN STEUBENVILLE: Robert E. Metcalfe, Managing Dir. -TA 4.5432 John J. Laux -AT 2 -6265 Represented by Avery -Knodel, Inc. IN NEW YORK: lee Gaynor -OXford 7.0306 AUGUSTA, GEORGIA Represented Nationally: Avery -Knodel, Inc.

Want increased sales in the highly industrialized, heavily populated Upper Ohio Valley? Then count on WSTV-TV, the "Val- ley's Habit Station." You can count on profitable sales results when you use this lowest cost Television bridge to a Booming A N N E L 12 5 BILLION DOLLAR TV homes than our MARKET. More A captive audience of 150,000 TV homes with p..tition. Lowest cost per thousand, Exclusive registered a spendable consumer income of almost One I ITer Topper "® merchandising service. The best of CBS and Billion Dollars. The best of NBC and CBS. AM: programs. We are a "make things happen" station. Let Plus Shopper Topper Merchandising. \\ s I V -14V i ease the sale of your product in this rich valley. Roger Garrett, General Manager -MAin 4-7573 11 Member The FRIENDLY Group( lei )John J. laux, Exer.Vice- President fiNotor CLARKSBURG, WEST VIROI

BROADCASTING, September 19, 1960 47 r

TO STAND ON SOLID SALES GROUND IN NORTHWESTERN OHIO AND SOUTH- ERN MICHIGAN, YOU NEED WSPDIV the station with the new 1000 -foot tower reaching 443,400 homes. This is solid coverage in the 2- billion -dollar market which is TOLEDO

A STORER STATION Represented by The Katz Agency

48 BROADCASTING, September 19, 1960 Year's growth realized in five months via radio in Denver The oldest savings and loan association in Denver is enjoying remarkable growth as the result of an advertising budget that is close to 100% radio. Since starting a newscast schedule on KOA in 1953, the First Federal Savings & Loan Assn. of Denver has seen its assets rise from $9 million to $33 million, according to Malcolm E. Collier Sr., president. The schedule of 22 newscasts weekly-7,176 by next year -is based on the belief that radio "reaches the people First Federal wants to reach," according to Lynn Reed, account executive for the newly appointed agency, Duray Ranck Advertising. First Federal's save -by -mail plan has brought depositors from 42 states and two foreign countries, according to Mr. Collier. The association learned a vivid lesson in ways of in- fluencing people when it first started sponsoring KOA's 6:55 p.m. newscast. "We enjoyed what would have been a full -year's growth in the first five months of radio," he recalled. Soft -Sell During the years, First Growth by news Contract exend- executive for Duray Ranck Adver- Federal has advertised consistently ing the KOA Denver radio contract tising; Malcolm E. Collier Sr., First on KOA with 5- minute and 15 -min- to the 7,176th newscast (up early in Federal president; John Aldern, ute programs. Copy is soft -sell, fact- 1961) was signed as First Federal KOA account executive. Standing, ual and institutional. A strong reputa- Savings & Loan Assn. of Denver Gene Grubb, KOA general sales tion has been built up in the service celebrated its 76th anniversary. manager, and Glen Martin, KOA. area by frequent announcements for Seated (1 to r): Lynn Reed, account newscaster. Red Cross drives, United Fund and similar public services. new addition in North Denver. per year compounded semi -annually. The association is ranked fifth in The story of First Federal dates It was the first in its area to install the city and has bought First Federal back to April 25, 1885, when Denver a drive -in window. Mail customers Savings of Englewood, renaming it was a frontier town. That day the are provided with postage -free de- First Federal Savings of Denver and Cooperative Savings & Loan Assn. posit envelopes. A community room adding another 8 or 10 million dol- opened its doors to receive money to is available for civic meetings. lars to total assets. This is expected be invested in home ownership. The The nostalgic story of First Fed- to raise the local ranking to third or association was successful through eral's founding in 1885 and bits of fourth. the panics of 1893 and 1907 and the local history are woven into the ad- Through late 1959, 100% of the depression years of the 1930s. It has vertising copy. Many of its pioneer sponsor's budget went to KOA. Cur- paver failed to meet a withdrawal or founders took prominent roles in the rently the radio share is between to pay dividends. opening of the West. 90% and 95 %. The account is Big Dividends In 1933 First Fed- With its enlarged facilities, sound KOA's largest in point of airtime. eral received a federal charter, and policies and radio -promoted prestige, A fortnight or so ago First Federal was one of the first to come under First Federal is ready for continued and KOA signed a contract extend- the Federal Savings & Loan Insur- growth through the mass- influence ing through the 7,176th newscast. ance Corp.'s insurance of accounts. power of radio and an advertising This occurred in connection with the This year's dividends will exceed budget that has been informally esti- association's 76th anniversary and its $600,000, paid at a rate of 41/4 % mated around $50,000 yearly.

will launch a double -barreled campaign children's shows, including three on sponsor a 26 -week Sunday quarter -hour this month, using both network and WNEW -TV and one each on WPIX series titled This Week in Medicine, on New York local programs. Commer- (TV) and WOR -TV. New York com- a yet- to -be- identified tv network begin- HaIs for Downyllake's line of frozen mercials starting yesterday (Sept. 18) ning Oct. 30. Planned to reach the na- ti,ud products will he directed to adults and will continue for 27 weeks on each tionwide professional medical audience, on a number of CBS -TV special pro- station. the pre -taped series will include world- grams during the 1960 -61 season, while wide summary of medical news with copy and "gimmicks" have been pre- Network medicine CIBA Pharma- filmed supplements on various aspects pared by agency Smith /Greenland Co. ceutical Products Inc., Summit, N.J., of research, clinical medicine or sur- for live presentation on five New York via Sudler & Hennessey Inc., N.Y., will gery. The program is said to be first use

BROADCASTING, Soptombor 19, 1960 (BROADCAST ADVERTISING) 49

Ir' laws, Westerner and Michael Shayne. The want: a louder voice All but Laramie are new shows this sea- timebuyer's son. Agency: Young & Rubicam, N.Y. The timebuyer apparently is group voting in favor of timebuyers human after all. He feels -like most having more say in marketing and Western rider R.J. Reynolds Tobac- co Co., N.Y., has added to its everyone else in a position to feel so copy approaches (though in this network program sponsorship in 1960 with -that he ought to be brought in on category an unusually high percent- -61 in more decisions at the agency. This age of media directors and account participation NBC -TV's Laramie, which returns for a second season Sept. is what Trendex found in a survey executives were in the affirmative), 20 (Tue. 7:30 -8:30 p.m. EDT). Agency: for Broadcast Time Sales. The sta- and in having a greater voice in William Esty Co., tion rep ordered the study because it media selection, and against forcing N.Y. suspected this might be the case. timebuyers to buy ratings alone. Harper's Ferry revisited Purex Corp. Questioned on media decisions There was hardly a dissenting time - via Edward H. Weiss & Co., Chicago, and strategy were timebuyers, media buyer to a question asking if they will sponsor John Brown's Raid, a supervisors, account and client ex- thought their opinions would be re- dramatization of one of the explosive ecutives. Obviously timebuyers spected more at an agency if they incidents leading to the Civil War, to be themselves made up the largest received higher pay. presented as an NBC -TV special Oct. 25 (Tue. 10 -11 p.m. EDT). Producer Robert Alan Aurthur will tape the program on location in Harper's Ferry, of open circuit tv for reaching a na- sponsorship on 33 radio stations for 13 W. Va., which has been restored and tional medical audience. It is produced New York Giants games. The adver- is a national monument. by the editorial staff and medical con- tiser's broadcast activities include five - sultants of Medical News, bi- weekly minute local election news segments Also in advertising newspaper for physicians also sponsored over 17 tv stations on election night, by CIBA. Nonprescription drugs will Nov. 8. Agency: Joseph Katz Co., N.Y. Officers installed The Assn. of Ad- not be included in product messages. vertising Men & Women, New York, Borge special Pontiac Div., General opened its 46th year of activity last First-time network Western Tablet Motors Corp., Detroit, will sponsor a Tuesday (Sept. 13) with the installa- & Stationery Corp. has purchased 13 Victor Borge comedy -with -music spe- tion of new officers and the awarding of quarter -hours over 14 weeks in cial on ABC -TV Oct. 6 (Thur., 9:30- the club's "Australian Cup" to incom- ABC -TV's American Bandstand with 10:30 p.m. EDT). Mr. Borge's star ing AAMW president David Moger, Dick Clark (Mon. -Fri., 4 -5:30 p.m.). guest will be Izumi Yukimura, Japanese president of David Moger & Co., who Western Tablet claims to be the world's singer. Other guests include pianist was selected for making the most not4- largest maker of school paper supplies Leonid Hambro and Kubuki dancers ble contribution to the organization and stationery. It's the advertiser's first Shiko Yagi and Chushiro Sato. The pro- during the past year. Other officers, all use of network tv in which it will intro- gram will be produced by White -Cates of whom were installed by C. James duce two new school paper products. Inc. and directed by Joseph Cates. Proud, president, Advertising Federa- Agency is Bozell & Jacobs, Kansas City, Agency: MacManus, John & Adams, tion of America, are: Lynn Feldman, which also is handling a tie -in point of Bloomfield Hills, Mich. Enterprise Advertisers' Service, vice purchase promotion featuring Dick president; Stan Linden, D.L. Terwilliger Clark. In the basket Braun Packing Co., Co., vice president; Dorothy Nixon, Troy, Ohio, has signed with WHIO- Lever Bros., secretary, and Fred Ma- Frankly speaking Campbell Soup AM-TV Dayton, Ohio, to sponsor all Addressing Serv- Co., Camden, N.J., after two years of tase, Pronto Medical Ohio State U. basketball games for the ice, treasurer. test marketing a new product-Camp- coming season. WHIO will feed a net- bell's Beans & Franks 13 cities, is In celebration -in work of radio stations that includes NC &K special bonus Oct. 1, Nor- ready to go national via network tv and WIMA Lima, WMRN Marion, WIZE of its 20th anniversary on print One -minute daytime man, Craig & Kummel Inc., New York, introduction. Springfield and WFIN Findlay, all commercials are scheduled during Octo- on that date will announce formally to Ohio. Three of the games will be tele- ber, November and December along employes a special year -end bonus grad- vised on WHIO -TV. with a "heavy schedule" of animated ed up to four weeks' extra salary. Ex- commercials on Campbell's two net- Yule start Hartz Mountain Products ecutive employes are to receive similar work shows, Lassie on CBS -TV and (bird and pet foods), N.Y., has signed bonuses. The bonus is in addition to Donna Reed on ABC -TV. Agency: sponsorship of ABC-TV's The Paul NC &K's regular profit-sharing plan. Needham, Louis & Brorby, Chicago. Winchell Show, which will return to the The action, announced by Norman B. network for a fourth consecutive season Norman, agency president, is a reflec- American Oil Co., More football Dec. 25 (Sun. 4 -4:30 p.m. EST). The tion of the organization's rise to a bill- N.Y., which has had a 19 -year radio -tv weekly half -hour variety show stars ing total of $35 million annually. association with Washington Redskins ventriloquist Paul Winchell and his side- pro football is support Pays tuition Geyer, Morey, Madden team, renewing kicks Jerry Mahoney and Knucklehead for the coming is & Ballard, N.Y., is initiating a tuition season and also adding Smiff. Agency: George H. Hartman sponsorship aid program for staff members wishing participation in broadcasts Co., Chicago. of three other teams' games. American to further their careers through night signed half- sponsorship of the 13 -game Assorted flavors Beech -Nut Life school courses. Staffers apply for the Redskin schedule on a tv network of 37 Savers Inc., Canajoharie, N.Y., will be agency aid by filing applications with southern stations and 67- station radio represented in eight NBC -TV nighttime the agency's personnel manager, listing network; one -quarter sponsorship of shows during 1960 -61. In addition to the name of the school and course, the eight -game Baltimore Colts schedule on sponsorship in The Shirley Temple amount of tuition fee and why the stu- three tv stations; one -quarter sponsor- Show (BROADCASTING, Aug. 29), Beech - dent thinks the course will help him on ship of St. Louis Cardinals for 13 games Nut bought participation in Tall Man, the job. Under the aid plan all or part on eight tv stations, and one -third Thriller, Laramie, Dan Raven, Out- of the tuition fee will be refunded.

50 (BROADCAST ADVERTISING) BROADCASTING, September 19, 1960 I'm sold on

uuy

::s:c:.'sr-r. 111111011

, ._. ' I i- L. 1-. . *Los Angeles

ABC -TV sells him with aggressive programming ... the wide range f entertainment that is the keynote of ABC's Flagship in the Modern West. 7 million other Southern Californians are sold on 7 in imerica's first market. You can be sold on 7, too. EQUIPMENT & ENGINEERING

a pex the surviving concern. The pro- Radio imports in 1959 totaled 5.8 EIA proposes second posal was recommended last Wednes- million units ($70 million), some 14% tv set for every home day (Sept. 14) by the boards of both of U.S. consumption, most (5.5 mil- electronics companies. Merger terms lion units, $55 million) from Japan and Establishment of a fullscale public call for the exchange of one share of some (265,000 units, $13.5 million) relations program -to put a second tv Ampex for two shares of Telemeter. from West Germany. U.S. exports con- set into every home, as well as hike the Ampex, which develops and makes pre- tinued a decline (that began in 1950) multiple ownership of radios and cision magnetic recorders, had 7,270; to 289,000 units ($7.7 million) in phonographs -has been recommended 000 common shares outstanding on 1959. to the Electronics Industries Assn. by July 31, while Telemeter, controlled by The continuing rise of U.S. radio pro- its consumer productions division. Paramount Pictures Corp. and produ- duction despite some adverse factors The proposals were made last week cer of fundamental components in the (import-export ratio and tv's impact), at the annual fall meeting at French data processing and computer industry, the report said, is due to increasing pop- Lick, Ind. had 852,344 common shares outstand- ularity of transistor portables, clock Edward R. Taylor, Motorola execu- ing last January. radios and fm, plus the auto radio tive vice president, who is chairman of market's firm stand in the face of for- the consumer products division, made Gotham acquires eign competition. the suggestions to the EIA board. He Increases this year (1960) will come urged the appointment of a public rela- electronic firm largely from fm radios, auto radios and tions committee to report on its plans Gotham Broadcasting Corp., New table model transistor sets. at th board's Nov. 30 meeting in San York, last Thursday (Sept. 15) an- Francisco. nounced the acquisition of Tarc Elec- Technical topics The consumer products division also tronics Corp., Westbury, Long Island, Vtr developments A four-page il- recommended that an advertising code as an operating division of Gotham. lustrated brochure outlining new de- be developed for the electronics indus- Tarc manufactures products for tv and velopments in video recording technique try, with proposals also to be submitted test equipment for the broadcasting in- is available on request from GPL Div., at the Nov. 30 meeting. dustry and the military. A new line of General Precision Inc., 63 Bedford The EIA members heard a discussion transistorized modular components for Road, Pleasantville, N.Y. It covers a of educational tv by Philip Lewis, Chi- broadcasting systems is in current pro- new application, tape to film transfer, cago Public School Systems. Mr. Lewis duction. Mario Conti is general mana- and two new features now available, urged manufacturers to do more than ger of Tarc and George Gordon is sales spot wobble and the alternate syn- sell tv equipment to schools; he sug- manager. Allan Kronenberg, formerly chronizing generator. gested such improvements as more with Telechrome Corp., has been ap- Chic mike rugged sets, better and bigger audio pointed chief engineer. Collins Radio components, better control knobs. He Gotham Broadcasting, headed by J. Co., Cedar advocated greater integration of tv with Elroy McCaw, president, operates Rapids, Iowa, other audio- visual equipment already WINS New York, which is being sold has turned out being used in the schools. to Storer Broadcasting Co.; KTVR a new dynamic It was made known that a training (TV) Denver, and KTVW (TV) Ta- microphone manual for teachers on the use of tv coma, in addition to several wholly model, the for education had been prepared by owned subsidiaries operating in various Collins M -30, Mr. Lewis and will be published soon fields. pressure oper- by EIA. ated, with a Other highlights of the EIA meet- U.S. radio production frequency re- ing were: sponse fro m Talk by John R. Heim, Federal nearing all -time high 50 to 15,000 Trade Commission, on FTC guides on Shipments of radios and radio- phono- cps, which as- advertising allowances and merchandis- graphs by U.S. factories reached a new sures a high- fidelity reproduction of ing payments. high of 16.03 million units (valued at voice and music. The microphone is Estimate that 50% of all transistor- $424 million) in 1959 and an even essentially omni -directional and is recommended by the company for panel ized personal radios sold in 1959 in the greater high of 17 million units (at school pro- United States were manufactured in $460 million) is expected for this year, discussions, conventions, grams and recordings in addition to Japan. This was made by Mark Shep- the Dept. of Commerce's business and perd Jr., Texas Instruments vice presi- defense services administration reported broadcast use. With a selection of either M- dent. Mr. Shepperd predicted that Jap- last week. 50 -ohm or 200 -ohm impedance, the 30 be used anese color tv and portable tv sets The 1959 figure was the biggest may with any amplifier having 150 -250 ohm would soon be imported to this coun- since 1950's 15.8 million units ($398 a 35 -80 ohm or try. million), though the 1950 figure was input. With stand it weighs one pound. Net price is $48.50. Plans made to oppose any lower- nearly touched in 1955 and 1957. The ing of the tariff on tubes and semi- greatest gain in 1959 was in automo- New reference manual A new 236 - conductors. bile radios, which rose from 3.9 million page catalog on broadcast- communica- in 1958 ($101.7 million) to 5.6 million tion -electronic equipment has been an- Ampex in merger ($132.6 million). The smallest gain was nounced by Gates Radio Co., subsidiary in portable radios, up 14% from 3.3 of Harris -Intertype Corp., Quincy, Ill. Subject to stockholders' approval, million ($82.3 million) to 4 million The 1960 -61 catalog is designed pri- Ampex Corp., Redwood City, Calif., ($93.7 million). Foreign competition marily as a reference manual and may and Telemeter Magnetics Inc., Culver has made its greatest impact in this cate- be obtained cost -free by a request wit h City, Calif., will be merged, with Am- gory. a company letterhead.

62 BROADCASTING, September 19, 1960 NO WONDER THEY CALL And only KFDM -TV BEAUMONT -PORT ARTHUR -ORANGE Delivers all of THE Texas' 4th market

Metropolitan Area -304,194

TEXAS Total KFDM -TV

Coverage Area -753,597

Preliminary 1960 Census Figures

.F Gv,N ;- .E..

GULF OIL CORPORAT ION s PRODUCTION DIVISION E(10LE[M -TV TOWER OFFICE STEEL CORP tt1FDM

GRSTATIONOUP GULF REFINING COMPANY ATLANTIC PIPELINE OFFICE [ FLEET N 111101.11l. OING CORP AL ADNOt AT PET C STEELGCOORIPIJION GOLF STATES INITIES CO L POWER PLANT Sr Or ORANGE 1 TRACOAST. TANOLIND DOCKS NC( LANE C AR«S ''Ñrw it D.0141 DE N[MOURS CO,MC. GULF OIL CORPORATION wI 0.15., SALES SLUFF rI CSTON T O[ NEMOURS CO,INC. DISTRICT CO DOCKS ER10G[ OFFICE CITY XAS GAS CORPORATION Poot IL DOCKS P°IWIF.IC.L "'" 0ITUOOCN CORD .;;000I: PET CO COCAS/ CHEMICAL CO NIVTE r(t. CO DOCKS L-. THE nPELisa CO roRT I PORT AA R- O AKG[ CR£ 1 ATLANTICú°i GULF REFINING COMPANY ~(J IDÓCSS BRIDGE LUCAS STATION NIGCR CHEEK GULF OIL CORPORATION ClqiiiCALUCO SALES TERMINAL rEC.FiÇC4 CO "üli(

ENTRANCE ii(IRiI CNES Lao RIVER

OURTON oIISTRO

L LOIN, Vr E VIE

GULF OIL CORPORATION .,. GULF RUINING COMPANY FANNE TT STATION At

TI,E T[NAS COUPANT INC OPPCRS COUPAIT, ORT SNIPEUILOIN, < GULF OIL CORPORATION C( NOWT CO S.. (LEGATO, DOCKS/. TN( TEXAS CO TERNOAL DOCKS JONES This (NINARCC mop, prepared by Gulf Oli CORIG IOOCKS aux( -N(CKS Corporotion and used with ARCM tR CANAL their permission, does not represent COUP ñ on endorsement of ony product IIELCOOP ti' or service wlwtsoever.

CBS ABC

KFDM -TV 1 Dallas -Fort Worth CHANNEL 6 2 Houston Beaumont Port Arthur Orange 3 San Antonio 4 BEAUMONT- D. A. Carman, President PORT ARTHUR - C. B. Locke, Executive Vice President & General Manager ORANGE /,:1 Mott Johnson, Sales & Operations Manager 5 El Paso il Peters -Griffin- Woodward, Inc. 6 Corpus Christi

BROADCASTING, Spternbor 19, 1960 53 SPECIAL REPORT: POLITICS WHERE HAS ALL THE MONEY GONE? Political timebuying hits snag as Republican cash runs short

Political timebuying ran into money Chuck Hynds, program director, and Sept. 15, for a Kennedy speech origi- trouble last week, particularly on the William Garry, news chief, all of nating in Harrisburg. Four stations Republican side. WBBM-TV; Don Hewitt, CBS produ- (WJZ -TV, WMAR -TV Baltimore: While Democrats were lining up cer; Lou Shollenberger, CBS Washing- WBOC -TV Salisbury, Md.; WTOP -TV sponsored regional hookups in several ton, and others. Washington) carried a Sept. 16 broad- areas, Sen. Thruston B. Morton (R- Security officers are checking over cast from Baltimore. Ky.), chairman of the Republican Na- 200 CBS-Chicago staffers who will be A North Carolina hookup of 11 sta- tional Committee, said he was unable on hand for the Sept. 26 four -network tions was to carry a Sept. 17 pickup to put Vice President Nixon on tv na- simulcast. Special badges are being is- from Raleigh. The day before the party tionally from California because of a sued. sponsored a tv tape of a Sept. 12 Minis- money shortage: In the studio Sept. 26 will be Dr. terial Alliance program originating in Campaign Assoc., GOP campaign Frank Stanton, CBS Inc. president; Houston. This was carried on six North agency, confirmed Chairman Morton's James Aubrey, CBS -TV president; Rob- Carolina tv stations. gloomy explanation of delays in lining ert W. Sarnoff, board chairman, and Scheduled this week is a West Vir- up station hookups for speeches (see Robert Kintner, president, both NBC; ginia free -time hookup of six tv sta- timebuying roundup (BROADCASTING, and Leonard Goldenson, board chair- tions keyed from WSAZ-TV Hunting- Sept. 12). The GOP hopes to raise man of American Broadcasting -Para- ton (Sept. 19, 9 -9:30 p.m.). Candidate money at a series of Sept. 29 dinners. mount Theatres. Sig Mickelson, CBS Kennedy will speak on a nation -wide In the 1956 presidential campaign News president, will be "referee -time- ABC -TV hookup Sept. 20 when he ad- the two parties had about completed keeper" and Howard K. Smith will be dresses a Democratic dinner in Wash- buying of time by mid -September. The moderator. ington on campaign issues. WMAL -TV major networks face the problem of Candidates and their aides will arrive Washington will feed the network. informing sponsors in advance when at WBBM -TV shortly before 7:30 p.m. In the works are plans for Democratic they plan to cancel programs, provid- (CDT), going to Studio 1 on the first pickups all around the nation as the can- ing time to cancel program advertising floor for still and newsreel posing. At didates appear on fast -moving schedi and promotion. 7:45 they will go to private quarters ules. Most of the plans aren't fixed, The GOP has indicated it wants Oct. while the stage is rearranged. A short however. 3 (8:30 -9 p.m.) on CBS -TV but hadn't warmup is scheduled at 8 p.m., with Vice President Nixon plans a 5,000 - put it on the dotted line as of Sept. 15. the hour program starting at 8:30 p.m. mile itinerary covering 11 states during The time is slated for debut Newsmen and photographers be of Buddy will the week starting Sept. 26. Cities in- (Scott Paper through J. assigned to Studio 4. Monitoring and Walter Thomp- clude Washington; Chicago; Memphis; son Co.). other facilities will be provided. No West Memphis; Charleston, W. Va.; In addition the GOP has orders news conferences have yet been sched- at New York City and Queens, Nassau CBS -TV for four five- minute uled following the program. WBBM- segments and Suffolk County, N.Y.; Burlington, at the end TV will transcribe the dialogue and sup- of night programs. Demo- Vt.; Manchester, N.H.; Boston; Bangor, crats have ordered seven such periods. ply text to reporters on a running basis. Me.; upstate New York; Akron, Can- Both Republicans and Democrats have Regional Plans Five separate re- ton and Mansfield, Ohio, and Evans- a half-dozen five -minute segments in gional hookups and a nationwide net- ville, Ind. If money can be raised it CBS-TV daytime periods. work are on the current Democratic appeared the GOP might set up broad- On the other hand, Democrats can- timebuying schedule. A six -station cast facilities in many of these areas. celled two NBC -TV half -hours (Sept. Pennsylvania network was purchased 20, 8:30 -9 p.m., Alfred Hitchcock) and Charge and Countercharge The religious issue gained new prominence last another (Oct. 27, 10 - 10:30 p.m., week as Chairman Henry M. Jackson Groucho Marx). The party retained an Silence of night of the Democratic committee called on Oct. 31 reservation (Alfred Hitchcock, WVOP Vidalia, Ga., a daytimer news media, including radio and tv, to 8:30 -9 p.m.). Democrats have shifted did not let night silence stop it "pursue an immediate investigation of their schedule of five -minute programs from airing election returns Sept. the true financing and true source of the but the GOP buys on NBC -TV haven't 13. The station not only aired large volume of anti -Catholic material been changed. these returns by telephone but now passing through the U.S. mails." Debate Details Final details of the sold this service to a local depart- first Nixon -Kennedy network appear- ment store and bottling company. GOP Chairman Morton came back ance Sept. 26 were worked out Thurs- WVOP ran promotion spots dur- with the charge that Democrats were day (Sept. 15) at CBS -Chicago studios. ing the day announcing that dur- pumping the religious issue to new pro- Taking part in a morning conference, ing the night the election results portions by charging anti -Catholic -inspired. besides Secret Service agents and Chi- are only a telephone number propaganda was Republican cago police, were J. Leonard Reinsch away. Station officials estimate He declared this charge was false. The be in and Ted Rogers, representing Sen. Ken- that during a seven-hour period religious question may reflected nedy and Vice President Nixon, respec- between 2,000 and 3,000 phone additional use of broadcast media if the tively; Clark George, vice president of calls were handled. The station re- heat of party discussion is intensified. CBS -TV Stations Div. and general man- turned to the air at 4 a.m. Sept. NBC Radio has scheduled a series of ager of the originating WBBM -TV; 14 with a complete election tally. five special NBC News programs as- Henry Shaefer, business manager, sessing the effectiveness of the presi-

54 BROADCASTING, September 19, 1960 i

THIS WAY TO GOOD EATING. Live lobsters- inthe -tank, pepperpot soup and 95 years of tradition attract Philadelphia gourmets to award -winning "Old Original Bookbinders."

Adventures in Good Taste. When Mr. & Mrs. Metrodelphia crave a sure gustatory experience, they turn to Bookbinders. When they hunger for responsible newscasting, vital information, public affairs illumination, they choose from WIP's award- winning menu. Sigma Delta Chi gave WIP its annual Distinguished Journalism Award. WIP received 3 out of 5 first place awards from Pennsylvania's AP Broadcasters Association which cited us for "outstanding news operation" and "distinguished contribution to freedom of information." The public service philosophy so honored has differentiated WIP from its contemporaries for the past 38 years. Since Metropolitan began to season the best of traditional ingredients with new program concepts, larger audiences* are being attracted to wI P service ... and your story ... in Metrodeiphia, Pa.

A station of the Metropolitan Broadcasting Corporation. Harvey L. Glescock, V. P. & General Manager. H. D. (Uud) Neuwirth, Sales Director, represented nation ..n, 6v F.I ' r'

'WIP's June Pulse beats 17.5% fester than April's -as we head swiftly and surely toward first place. (Pulse, Philadelphia Metro Area, Juno. 1960, 6 a.m.- 6 p.m., et "nd, i r; dential campaigns in the five major WCAU -TV Philadelphia assigned Guards against geographical areas of the U.S. Entitled John Facenda, newscaster, Jack Whitak- Election Countdown, the series will er, weatherman, and Gene London, chil- "drop- outs ", start Thursday, Sept. 29 (8:05 -8:30 p.m. dren's favorite, to appear on a special NYT). Succeeding programs will be Sept. 13 program titled Make Your tape breakage broadcast Oct. 6, 20 and 27 and Nov: Mark. Famous sports and stage person- 3. Oct. 13 was left open for the joint alities took part in the special, designed appearance that evening of Vice Presi- to get out the registration. dent Nixon and Sen. Kennedy on all tv and radio networks. James L. Holton of WWDC Washington solved the prob- NBC News' New York staff is Count- lem of "who's on first ?" in its upcom- down producer. ing political debates between two con- Some 500 tv stations and 3,000 radio gressional opponents by tossing a coin. stations have been supplied with films The station offered free debating time and transcriptions designed to stimulate to Rep. John Foley (D -Md.) and public interest and participation in the Charles Mathias Jr. (R), his opponent. Nov. 8 national election. In conjunction Coin tosser was Ben Strouse, WWDC PROFESSIONAL with The American Heritage Founda- president. tion and The Advertising Council, Bill Herald- Tribune Radio Network (four Sturm Studios Inc., New York, created stations) will carry two repeats of the two one -minute voting films as a public Kennedy -Nixon debates, which start service. Black and white versions have Sept. 26. Two repeats will be _carried at been sent to tv stations, transcriptions to 11 a.m. and 5 p.m. the next day. "We radio stations and color films are being can perform a public service to many prepared for theatrical distribution. citizens who may miss the first ap- Titled I'm Goin' to Vote and Married, pearance on the networks or who want Moved or Come of Age, the filmed to hear the debates a second time." spots are set to music (supplied by Stations in the New York group are Argosy Music Corp.) and feature the WFYI Garden City, L.I.; . WVOX-AM -. "Ani- Kin," a three -dimensional, stop FM New Rochelle;. WVIP Mt. Kisco motion puppet that is reported to be and WGHQ Kingston. exclusive with Bill Sturm Studios. In Chicago the three tv networks WSAZ-TV Huntington, W. Va., has were confronted with a request by Rab- started a half -hour political feature, bi Maurice N. Eisendrath, president of Mr. Candidate, Sun., 6 p.m. Time is the Union of American Hebrew Con- being apportioned equally among gregations, for time to debate campaign candidates for high state and congres- religious issues with Dr. Norman Vin- sional offices. The series is coordinated cent Peale, prominent Protestant clergy- and directed by Bos Johnson, WSAZ- man. Dr. Peale late in the week dis- TV news director. claimed any role in the National Con- ference of Citizens of Religious Free- Liberals' complaint dom. The group had entered the anti- Catholic phase of the campaign, draw- not FCC's concern ing Democratic charges that Dr. Peale The was active in the group. FCC kept hands off a complaint filed last week by the Liberal Party of SOUND TAPE New York State which charged that Political sidelights some New York tv and radio stations RCA Sound Tape is a premium quality were unfair because they did not carry KABC Los Angeles is conducting its magnetic recording tape designed specif- Sen. John F. Kennedy's speech ac- ically for critical broadcast recording own daily presidential poll on the cepting -board Open Line, its nomination for president. applications. Essentially flat response across -the according to Ben Hoberman, general manager. In a Sept. 12 telegram signed by throughout the entire audio frequency The poll runs up to election day. Every FCC Commissioner Rosel H. Hyde, spectrum, uniformity from reel to reel, person phoning Reed Browning, Open as acting chairman, the commission and high tensile strength minimize worry Line mc., is asked this question: "Who said the fairness provision of Sec. 315 over drop -outs, distortion, tape break- is your choice for President of the applies to issues not candidates. age, and the of air time. loss United States, Senator Kennedy or Vice Mr. Hyde also told the complainants Splice -free Mylar's base tapes are avail- President Nixon?" Daily, weekly and that they had not "specified clearly able in 2400, 3600, and 4800 foot running tabulations will be kept. what particular subject of controversial lengths, and splice -free acetate base tapes KCBS San Francisco editorialized nature was discussed over the air, the are supplied in 2400 and 3600 foot over the Sept. 10 weekend on voter date when the program was carried, lengths, on hub or reel. For the name of registration. Maurie Webster, KCBS the basis for the claim that the station your local RCA Distributor, write RCA, general manager and CBS Radio vice presented only one side of the question, Electron Tube Division, Harrison, N. J. president, took, "Before It's Too Late" and whether the station afforded an op- °DuPont Registered Trademark as the editorial theme. He urged the portunity for the presentation of dif- non-registered 40% to register before ferent viewpoints." The Most Trusted Name the Sept. 15 deadline. Instructions were The Liberal Party's telegram was in Electronics given voters and civic groups were sent Sept. 10 and was addressed to RADIO CORPORATION OF AMERICA urged to set up drives to bring them John C. Doerfer, former chairman of to the polls. the commission.

56 (SPECIAL REPORT: POLITICS) BROADCASTING, September 19, 1960 watching' KMJTV in FRESNO (California) KMJTV Or (Lit nearly :200,000 'l' \' homes in KMJ -TV is FIRST in the day- MCCIATCHY the I: \1J -'l'V viewing area (100,000 time hours ( Mon -Fri) in 95 quar- BROADCASTING in Fresno's metropolitan area ) the terhour periods, the other two COMPANY majority or Rials are likely to he set local stations trailing with 55 T first TV station ln ` 4 the Billion-Dollar on Channel ':t at any given tinte, and 40; \ Valley ti w1(I11'S6; KMJ -Tv is FIRST in ~hare of KMJ TV . ` of the Beef the highest percentage of women Audience, Sign -on to midnight

viewers daytime mal nighttime (Mon -Fri) . (Mon -Fri) are on KNlJ -TV; Source: ANB, Ma re 1960

.) o Tilt KAI/ AGINCY, NATIONAL REPRESENTATIVE

BROADCASTING, September 19, 1960 57 I

PROGRAMMING FCC SETS SHOW DOWN ON PAY TV It orders major hearing on touchy issue; theatremen to fight

Pay television faces another head -to- where wired pay service is in operation, pay tv hearing must first be drawn up head battle before the FCC. a BROADCASTING check showed the by the FCC staff and then resubmitted A fullscale investigation of the cash- 6,000- subscriber service has felt a sum- for Commission approval. This is ex- box medium was ordered Sept. 15 by mer decline in tune -in, affecting the pected in a week or so. If finally the commission, promising a resump- system's receipts (see survey, below). adopted, the hearing itself should start tion of the feud between RKO General TelePrompTer Corp., which some by late October. Inc. and Zenith Radio's Phonevision on weeks ago announced it would test pay Hill Influence Strong The commis- the one side and Theatre Owners of tv on its community antenna system in sion was slapped down by Congress in America on the other. Liberal, Kan., disclosed last week it may 1958 when it proposed to allow pay tv Toll service, broadcast and wired, not start the service until November. tests. Most active in opposing the move was in the news last week as theatre The FCC's second pay tv investiga- was Rep. Oren Harris (D- Ark.), chair- owners met in Los Angeles at their tion will be in the nature of an inquiry man of the House Commerce Commit- annual convention. FCC simultaneously rather than an adversary hearing on the tee. was a meeting in Washington itself. The With holding toll application outcome Congress' admonitions in mind, } on the subject, coming up with the obviously will affect the fate of the the FCC a year ago last March issued decision to hold a second round of pay RKO General application for paid serv- a Third Report which spelled out more tv hearings that may run a week. The ice in the Connecticut market. stringent requirements for a pay tv test. full commission will sit. It will bring together on the one side This, it was reported, passed muster The hearings have as their base RKO Thomas F. O'Neil, chairman and presi- with Rep. Harris and his committee. General's application to start toll tv dent of RKO General, and W. Theo- The Commission's move to hold an broadcasting over its WHCT (TV) dore Pierson, his Washington counsel. en banc hearing on the entire pay tv Hartford -New Britain, Conn., a uhf out- On the other side will be Mitchell Wolf- subject is apparently a compromise let (ch. 18) it bought earlier in the year son, president of WTVJ (TV) Miami, move in the skirmishing that has been for the purpose of pay tv service. WFGA -TV Jacksonville, and WLOS- going on between RKO General and TOA charged in Los Angeles that the AM-FM-TV Asheville, N.C., as well the theatre -oriented Joint Committee successful advent of toll video service, as president of the Wometco Florida Against Pay Tv and its adjunct, a Con- wired or broadcast, would mean the theatre chain, and Marcus Cohn, his necticut group of the same name. death of the motion picture theatre. Washington counsel. RKO General asked that its ap- Summer Test In Toronto, Ont., An order formally announcing the plication be given a hearing before the

Etobicoke revisited: how Canada's toll tv is faring

Toronto homes equipped with six months after the 6,000 peak has uted by TCT not only for pictures Telemeter pay tv service spent an been reached. It then will decide they desired to watch but programs average of $1 weekly for summer when and where it will expand op- for children. Most viewed programs programs, according to a random erations in the Dominion. are feature motion pictures, which telephone check conducted by Summer viewing fell off in both are changed at least twice weekly. BROADCASTING. pay and free television, according to Some parents reported instances of This figure showed a marked drop the BROADCASTING check. Typical pictures shown during evening hours from an average of nearly $2 dur- comments: "There were too many that they felt were unsuitable for ing the spring months, shortly after outside things to do." "We were at teenagers. Canadian wired service was opened our cottage." "We were traveling." A number stated they preferred in suburban Etobicoke. No Cutoffs Indicated But those pay tv to the theatre for economic Trans -Canada Telemeter, subsidi- who did not have Telemeter service reasons. "With four in the family," ary of Famous Players Canadian in their Etobicoke homes showed an one housewife stated, "all of us can Corp.. had 5,500 homes connected interest in its availability on their see a feature for $1 compared to $4 as of mid -September, according to streets. Most of the non-subscribers at the theatre." Some preferred the William O. Crampton, operations said they probably would take the larger theatre screen but settled for manager of the system. The figure service when it comes to their neigh- pay tv because they could relax at is expected to reach the 6,000 goal borhood. home. originally set as the limit for a one- Of listeners contacted, some said Homes contacted were picked at year test period. they did not like the programs of- random in the Belmont 1 exchange, TCT has released no figures on fered. Others said the men of the the area in which the Telemeter op- collections from subscribers and family wanted more sports and eration is located. doesn't plan to release such informa- hoped to get them this winter. None At TCT Mr. Crampton said the tion until the pilot- system is com- reported any intent to discontinue most popular films to date have been pleted next year. Service was started the service. "Ten Commandments" and "Please last Feb. 26. The company wants to Subscribers said they carefully Don't Eat the Daisies." Box -office study subscriber reaction for at least studied the program listings distrib- receipts from the coin -box collec-

58 BROADCASTING, September 19, 1960 full commission. This was in the hope such procedure would speed up a decision. The anti -pay tv groups have opposed this and have pleaded for a full "evidentiary" hearing meaning, it has been assumed, before a hearing examiner in the usual manner. The application for the $10 million, three -year test of Phonevision system of fee -tv was filed in June by RKO General, in conjunction with Zenith. Zenith developed the Phonevision system. The RKO General- Zenith agreement was first announced last April. Collision course These are leaders of Zenith in its long fight tor approval of In Los Angeles The TOA conven- the rival camps that are destined to subscription television; Marcus Cohn. tion speakers charged not only that pay clash in the forthcoming FCC hearings attorney for the Theatre Owners of tv would mean the death of motion pic- on subscription television. They are America which is waging a national ture theatres but that it would be a hoax (1 -r) Thomas F. O'Neil, head of RKO campaign in opposition to pay tv, and on the American public. TOA plans to General which has applied to start a Mitchell Wolfson, president of WTVJ continue its fight to protect the public subscription service on WHCT (TV) (TV) Miami, president of the Wometco from paying to watch programs broad- Hartford; his attorney W. Theodore theatre chain and one of TOA's most cast over publicly owned airwaves. Pierson, who has also represented influential voices. Theme of the TOA session was "Pay - Tv- Beating the Menace." Phil F. Har- The committee began by printing the national committee fund, telling ling, vice president of New York's 100,000 petitions, but the demand by them, "Your money and your help will Fabian theatres and chairman of the theatre owners was so great that an ad- be used for the nationwide campaign TOA Toll Tv committee, reviewed the ditional 75,000 more had to be printed. pointing toward the adoption by Con- campaign now in progress, having a Already 16 million signatures are in gress at its next session of a bill to bar goal of "30 million signatures from Washington, he stated, predicting that pay tv." people from all walks of life, direct- before the next Congress convenes the Chance to Attack The first chance ed to every senator and congressman 30- million mark will have been passed. to learn the truth about pay tv program in the nation, telling him in simple, di- In Connecticut, theatre operators plans will come when proponents of rect language that we don't want pay have assessed themselves 10 cents a seat the Hartford, Conn., experiment testify tv, that it is not in the public interest, to hire legal counsel to oppose the ap- at the public hearing ordered by FCC, that it should be banned in whatever plication for a pay, tv test and to put Mr. Cohn, Washington counsel for both form it takes, whether by wire or by on a public relations campaign to tell the national and Connecticut anti -pay air and that the airwaves are free and the public "the truth about pay tv ". He tv committees, told the meeting. should remain free." urged theatre owners to contribute to "For 15 years we opponents of pay

tions indicated 50% of boxes had weather and sports obtained from Some difficulty has been encoun- registered viewing of "Ten Com- the Toronto Daily Star and including tered in apartment installations where mandments." Analysis on the second mention of the paper by TCT's own existing community antenna systems film has not been completed but is newscaster. were found to be poorly installed. expected to show over 50% pene- Free service has included films Where building owners have ob- tration. supplied by organizations and cor- jected, cables have been matched to Coin boxes are collected every porations. Films supplied by Pan - exterior colors. 60 days. They automatically record American Airways. Canadian Red Other Problems Delays have been on tape which pictures have been Cross, Canadian Cancer Society and encountered in obtaining rights -of- paid for and viewed. Children's pro- conservation films furnished by brew- way over property, clearance in grams have been found most popular. eries have been carried on the free apartment buildings and permits to Usually they include two features channel. Pan -American supplied a dig up streets for underground cable. costing about 25 cents for a three - series of 39 travelogues. Possible interference with apartment hour program. TCT has a crew of eight installing antenna systems has been another Live musical programs on a week- the last 500 units in Etobicoke homes problem. ly basis started 12, Sept. with a 50- and apartments where Bell Telephone TCT hopes its final studies of cent charge for a performance. The has brought in the Telemeter cable. viewing habits will present a thor- first musical program featured Rachel Some areas show saturation; others ough audience analysis. Some re- Cavello, Toronto pianist, in Adven- have a waiting list. As of Sept. 12. search has been done on the basis tures in Music. A 90- minute pro- TCT said 275 names were on the of coin -box tapes showing, for ex- gram filed by Larry Henderson, for- waiting list beyond those already con- ample, that some homes watch for mer Canadian Broadcasting Co. com- tracted but not connected. The fee a few weeks and then fail to pay for mentator, in Russian Samarkand has for installation of the coin box is $4. a number of program periods. been featured at 50 cents. Like the Only other cost to subscribers is the By studying cost of maintenance, musical, it is classed as an educa- amount paid for each program. tional feature. programming, operations and equipment. Free high -fidelity music is fed into Program listings are issued every TCT hopes to have a complete the pay tv system all day, with spe- two weeks and frequent announce- picture of its wired pay tv operation cial concerts in the late afternoon. ments are carried on the announce- for the guidance of companies want- Free service also includes news, ment channel. ing franchises in other areas.

BROADCASTING, Septembi ir 19, 1960 television have attempted through operate with a staff consisting of little every possible device to force the pro- O.LOR_AS IN more than a film buyer (and what per- ponents to give us the specifics of how Here are the next 10 days of network centages he would have to pay!), a pro- they intend to program pay tv," he color shows (all times are EDT). jectionist, an engineer to keep the sta- said. "All we have received is pie in NBC -TV tion on the air and a few people to col- the sky. Of course, this is not to say that Sept. 19 -23, 26 -28 (11 -11:30 a.m.) lect the ransom the public would have literature which has been dis- Price is Right, part. to pay for the return of the use in the Sept. 19 -23, 26 -28 (12:30 -1 p.m.) It of their tributed to the public the proponents Could Be You, part. own tv sets." have not promised every academy award Sept. 19 -22, 26 -28 (11:15 p.m. -1 a.m.) Print Media Selfish Mr. Wolfson The Jack Paar Show, part. winning picture and every Broadway Sept. 20 -23, 26 -28 (10:30 -11 a.m.) warned exhibitors not to believe that smash hit. In addition, we have the Play Your Hunch, part. the public is enthusiastic about the baseball and Sept. 21, 28 (8:30 -9 p.m.) Price Is prospect of pay tv whenever words of the promoters of Right, Lever through Ogilvy, Benson & they read football that pay tv would afford them Mather and Speidel through Norman, favorable articles about it. "Newspa- an opportunity to force the American Craig & Kummel. pers and magazines have a vested inter- Sept. 22 (9:30 -10 p.m.) The Ford Show, people to pay to see all sporting events Ford through J. Walter Thompson. est, too," he commented, "and they on television and multiply a hundred- Sept. 23 (9:30 -10 p.m.) Masquerade would love to have the advertising dol- Party, Hazel Bishop through Donahue & . lars now going to television sponsoring fold their receipts from the boxoffice.. Coe, Block Drug through Grey Adv. "The application of Hartford Phone - Sept. 23 (10 -11 p.m.) Moment of Fear, their presses instead." vision Co. consists of 180 pages. Three - Lever through Sullivan, Stauffer, Colwell "To the contrary," he said, "when- & Bayles. and -a -half of those pages are devoted Sept. 24 (10 -10:30 a.m.) Howdy ever the public realizes that pay tv is to its programming proposals. Two - Doody Show, Continental Baking, Nabisco really `pay -or -you- don't -see tv,' they through Ted Bates. and -a -half of those 31/2 pages discuss Sept. 24 (10:30 -11 a.m.) Ruff and have rejected it by almost unanimous and emphasize the fact that the ap- Reddy Show, Borden through Benton & majorities." intends to rely primarily upon Bowles. He cited several polls in which the plicant Sept. 24 (7:30 -8:30 p.m.) Bonanza, 'current releases' for its programming. RCA through J. Walter Thompson. public voted against pay tv by more No names of producers or distributors Sept. 25 (6 -6:30 p.m.) Meet the Press, than 95% and concluded: "This would lust. who will supply such film to the ap- Sept. 25 (7 -8 p.m.) The Shirley Temple seem to indicate that perhaps this case plicant are mentioned. No reference is Show, RCA through J. Walter Thompson should not be decided in Washington and Beechnut Lifesavers through Young at all, but that might be a good made to any specific films." Mr. Cohn & Rubicam. it idea commented that he was looking for- Sept. 25 (9 -10 p.m.) The Chevy Mystery to put it to the people themselves, not ward eagerly to the opportunity to get Show, Chevrolet through Campbell -Ewald. just in pre- worded petitions set out in Sept. 26 -28 (6 -6:30 a.m.) Continental some definite answers during the hear- Classroom, modern chemistry, sust. theatre lobbies, but by a national vote ing. Sept. 26 -28 (6:30 -7 a.m.) Continental by all the people who would be so im- Classroom, contemporary math, sust. a Warning exhibitors not to be misled Sept. 26 -28 (2 -2:30 p.m.) The Jan Mur- mensely affected by such change." by arguments to the effect that radio ray Show, part. Delay in Kansas TelePrompTer didn't kill records, the movies didn't Sept. 28 (10 -11 p.m.) Astaire Time, Corp. has moved more slowly than the Chrysler through Leo Burnett. kill the theatre, and so on, so pay tv company had anticipated in the area won't kill theatres, Sumner Redstone of pay television. Last summer, with of the Northeast Theatres, Boston, said maintain," he said. "Not only would considerable fanfare. TelePrompTer dis- that radio, television, recordings, the the cost to the public be enormously closed it had devised the wired "par- Broadway theatre and motion pictures higher, but they would also be deprived ticipation tv" system, the heart of are all various forms of entertainment of much good and some excellent enter- which was a "Key TV" control box, and and so are competitive. tainment which they now get free. announced the system would be tested "But," he declared, "they are essen- "This is the greatest menace of pay in August over a catv system the com- tially different forms of entertainment. tv: The deprivation, the needless cost port), owns in Liberal, Kan. (BaoAn- Of critical importance is the fact that and even the hardship that it would CASTING, June 27). But the test did not pay tv and motion picture theatre exhi- put upon the American public. Cer- come off as scheduled, and it is now bition will involve the sale of the same tainly, we as exhibitors have an immedi- tentatively set for November. product to the American public, namely, ate and vested interest to protect, but A TelePrompTer spokesman said last current motion pictures. And motion the real import of our danger or our week that a meeting of top company picture theatre exhibition will be sub- demise stands small against the monop- officials was scheduled in New York last jected to impossible competitive condi- olistic strangle -hold this retrogressive Friday (Sept. 16), at which time the tions." device would have upon the public." exact date and the type of test to be If theatres are finding the "buck a Pay tv would destroy the capital in- conducted were to be discussed. He re- car" competition of drive -ins hard to vestment of more than $2.25 billion in ported that the reason for postponing meet, what will they do when faced theatres and would take the jobs of some the test was that TelePrompTer engi- with the "buck a household" competi- 150,000 theatre employes, Mr. Wolf- neers had made improvements in the tion of pay tv, he asked. son declared. "Then ", he continued, original methods of collecting data on Menace of Pay Tv Exponents of toll 'While I'm not asking our hearts to program usage and the company de- television are after a rich prize, Mr. bleed for the television industry, con- cided not to experiment with a system Wolfson stated. It is "a legal and sider the economic upheaval and the that might prove obsolete. licensed piracy of the free airwaves and personnel displacement there. The sales He said that company officials were a hi- jacking of the only merchandise we departments of each station would be to determine if the test in Liberal would have to sell." After the first impact of decimated, or worse. The merchandising be merely "engineering" or whether it pay tv has wiped out the theatres, giv- and sales promotion departments would would include programming. If the lat- ing the public no choice of picture be wiped out, or nearly so. The large ter course were accepted, subscribers entertainment except television, "there programming departments and the pro- would be asked to pay a fee. The Lib- would be a charge of everything worth- duction staffs would be cut to probably eral, installation, he said, has 1,900 while that the people might choose to one person each. subscribers, but it is not known how see on their own tv sets, which the "In short, instead of between 100 and many of the customers would be asked people bought and which they must 200 employes, a pay -tv station would to participate in the tests.

60 (PROGRAMMING) BROADCASTING, September 19, 1960 NOW FOR T. V.

ANOTHER OF THE GREAT WARNER BROTHERS "FILMS OF THE 50's" FROM SEVEN ARTS

NEW YORK: 270 Park Avenue YUkon 6-1717 CHICAGO: 8922-D La Crosse, Skokie, III. ORchard 4-5105

DALLAS: 6710 Bradbury Lane ADams 9 -2855

LOS ANGELES: 11358 Elderwood St. GRanit 6 -1564 SEVEN ARTS' PLANS of Seven Arts Productions Ltd., Toron- Hollywood musicians to. He has varied industrial interests, $11 million guarantee including General Development Corp. to get trust funds (building), Universal Controls Inc. and Hollywood musicians given for WB package C. P. Clare Electronics. Eliot Hyman is who dropped vice their suits against the American Federa- Seven Arts Productions Ltd., Toron- president of Seven Arts Production and president of Seven Arts Associated tion of Musicians for a cash settlement to, revealed last week that 40 films of of $3.5 million may get Corp., New York, a division responsi- the money be- a package of 122 post -50 features pur- fore the ble for the tv distribution of the Warner end of the year. Los Angeles chased from Warner Bros. (BROAD- Superior Court Judge features. W. Robert Rich is vice presi- Burnett Wilson CASTING, Sept. 12) will be offered for last week authorized necessary dent and general sales manager of prelimi- sale to tv stations, starting this week. nary procedures. Seven Arts Associated Corp. Donald Specifically, he per- David B. Stillman, president of Seven mitted attorneys Klauber is vice president and national for the rebel musicians Arts Productions, said that Seven Arts' to go to the New sales manager of Seven Arts Assoc. York Supreme Court contract with Warner provides for a for an order for the Musicians Trust The initial package will be known guarantee of $11 million for the 122 Funds to release money collected from as Films of the Fifties and includes films, plus payment to Warner of 50% recording, transcription and tv film such motion pictures as "The Prince of funds accruing beyond the guarantee companies. Last month Judge Harold and The Show with Marilyn and Seven Arts' distribution expenses. Girl," W. Schweitzer of the same court au- Monroe and Sir Laurence Olivier; He said Seven Arts is launching a sales thorized release of about $1 million to "Strangers On with and advertising -promotion campaign A Train," Farley musicians employed at the major motion Granger and Robert Walker; "The this week on behalf of the initital 40 picture studios, covering fees for the High and features and indicated that other films the Mighty," with John release of threatrical films to television. in the package will be released at later Wayne; "Springfield Rifle," with Gary Attorneys for the plaintiff musicians. dates, probably in groups of 40. Cooper; "A Star Is Born," with Judy Harold A. Fendler and Daniel A. Mr. Stillman announced that Seven Garland and James Mason and "Hon- Weber, said that the distribution of the Arts will function in various areas do," with John Wayne and Geraldine of $3.5 million to the individual musicians the entertainment field, including also Paige. A complete list will be released may take several months. The order for the production of motion pictures and by Seven Arts within a few weeks. the distribution ends four years of litiga- legitimate theater presentations. He Stillman said also Mr. the company tion, which itself followed an intensive said Seven Arts will produce or co- plans in the production to engage of tv campaign within the AFM to upset the produce 15 feature films through 1961 series, but not film will initiate such union's trust fund policies and have in which there will be a total invest- activity until 1961 because of the pres- wage increases and royalties paid to the ment of about $30 million. sure projects of other (motion picture individual musicians instead of into the Louis A. ('hesler is board chairman production, production). theater trust funds. In recent months, AFM has revised its policies to permit payment In Steubenville, Ohio of such fees to the musicians instead of WSTV -TV to the trust funds. The Best of CBS and ABC 9 Stock exchange plans STEUBENVILLE -WHEELING Represented by Avery- Knodel, Inc. daily radio -tv report Upward of 110 radio stations and a handful of television stations are set YOUR -TV to take a free, daily stock report from WROP CHANNEL the New York Stock Exchange begin- PRODUCT'S The Best of NBC 3 ning Sept. 19. Tests are underway now, CHATTANOOGA, TENNESSEE using a one -minute tape loop on spe- BEST Represented by H -R cial telephone lines. Reports are recorded by members of the NYSE staff FRIEND after the 3 p.m. closing, covering high- -TV lights of the day's trading. The ex- IS WRDW CHANNEL change supplies each station with a The Best of CBS and ABC 12 special taped opening and closing in- AUGUSTA, GEORGIA corporating call letters, and tv stations Represented by Avery- Knodel, Inc. get stock film footage of floor action to play with the audio. The FRIENDLY Group's With production eventually of new tape cartridges, the exchange plans to W BOY -THAVL expand the report to include more busi- The Best of NBC and CBS 12 ness news and fill the three -minute min- CLARKSBURG, WEST VIRGINIA imum on long-distance calls. The serv- Represented by Avery- Knodel, Inc. ice is available to any station willing to pay for the line and to accept the NYSE The lowest cost Television bridge no- opinion news. policy. Some 50 radio to the Upper Ohio Valley's S Billion Dollar stations are being accommodated indi- retail market. The best of CBS and ABC. Plus Shopper KODE -TV vidually by the exchange and around Topper Merchandising. CHANNEL 60 more through Radio Press Interna- For Rates and Avails The Best of CBS and ABC 12 Inquiries the daily IN STEUBENVILLE: John J. Loos, AT 2 -6265 JOPLIN, MISSOURI tional. about re- IN NEW YORK: Lee Gaynor, OX 7 -0306 port are handled by Robert E. Gurvitz, Represented by Avery- Knodel, Inc. Represented Nationally by Avery -Knodel, Inc. Stock Exchange, 1 I Wall St., N.Y.

62 (PROGRAMMING) BROADCASTING, September 19, 1960 SPOT

TV Sales Manager Neal Edwards returns home after a gratifying day at the office.f His precocious little son, Kip, greets him at the door, then ushers him over to a large circular table that has been pushed into a corner so that it touches two walls. Kip points ominously at a spot on the table's edge. "Here's a puzzle for you, Dad," says Kip. "That spot on the table is exactly eight inches from one wall and nine inches from the other. Can you tell me the diameter of the table without measuring it ?" Edwards' math is as sound as his preparation of spot -campaigns for WMAL -TV clients. He solves the problem forthwith. Can you? Send us the solution and win a copy of Dudeney's "Amusements in Mathematics" - Dover Publications, Inc., N. Y. Repeat winners will receive other valuable ( ?) prizes. t Spent working new clients into WMA l l I" s late -tight first - run, first -rate movies.

Channel 7 Washington, D. C. An Evening Star Station, represented by H -R Television, Inc.

IliGui d with WMAL und WMAL -i-M, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va.

BROADCASTING, S.plmber 19, 1960 63 NBC Radio affiliates WHNB -TV New Britain- Hartford, NO CLOWNING AROUND wi& WJAR -TV Providence, KUTV (TV) praise network format Salt Lake City, KOB -TV Albuquerque, WHYN -TV Springfield, Mass., WKZO- The NBC Radio Affiliates Executive TV Kalamazoo, Mich., KFSA -TV Fort Committee last week took another look Smith, Ark., KLIX -TV Twin Falls, at the operation of its network's new Idaho, WHBF -TV Rock Island, Ill., programming format said it found -and and KLRJ -TV Las Vegas, Nev. it every bit as satisfactory as it was the last time they looked. K won't be ignored The format -which since Jan. 1 has emphasized news and public affairs and The tv -radio networks said last week omitted entertainment shows -"has ex- they proceed with their plans to cover ceeded our expectation," George W. Premier Khrushchev's visit to the Harvey of WFLA Tampa, chairman of United Nations despite a number of the affiliates group, said in a statement written protests received from viewers. issued after the meeting, held Thurs- The question came up last Wednes- day in New York. He said "there can be day when John Daly, vice president of no doubt" that NBC Radio, headed by ABC's news, special events and public affairs department, issued a statement VIDE -KNÓW -HOW gives William K. McDaniel, is No. 1 in both sales and ratings. The committee unani- that said in part: "We've been inun- mously endorsed the plan as a "work- dated by letters from all over the nation, able format for the stations, the net- asking us to ignore Khrushchev's be- work and the advertisers." ing here." He added that the network The last time the committee had ex- plans "full, regular news coverage," WVECa TV but also emphasized amined the new format's operation so that the Russian thoroughly, according to participants, leader has not been invited to appear THE TOP RATED" was last April, when the plan had been on its news or panel programs. A check in effect for three months. The com- Thursday revealed this count of protest mittee then called it "the industry's letters: ABC -TV, 75; CBS -TV, 25; NBC -TV, 41, and MBS, 14. An NBC CHILDREN'S PROGRAM only forward -looking concept" (BROAD- CASTING, April 11). spokesman cracked: "We get more let- Much of last Thursday's session re- ters than this when Jack Paar's tie is portedly was devoted to discussion of crooked." CBS Radio's proposed new format, NORFOLK which comes up for approval by CBS Radio affiliates at their convention in `Doerfer plan' sales New York Sept. 28 -29. Under this plan, A number of ABC -TV affiliates PORTSMOUTH CBS Radio proposes to eliminate day- have bought Westinghouse Broad- time serials and cut back on other casting's The American Civil War NEWPORT NEWS drama programs but continue its person- series to program in their local ality programming and expand its news "Doerfer Plan" time, according to coverage (BROADCASTING, Aug. 22). Trans -Lux Television Corp., dis- HAMPTONA(aithet NBC Chairman Robert W. Sarnoff, tributor of the 13- episode series. It President Robert E. Kintner, Senior reported sales for that purpose to Executive Vice President David C. WKBW -TV Buffalo, N.Y.; WAST BUNGLES the Clown ", Adams and Mr. McDaniel, vice presi- (TV) Albany, N.Y.; WSPD-TV host on the "3 STOOGES" Toledo, Ohio, and WSUN -TV St. show, is just the touch of dent in charge of the radio network, VIDE -KNOW -HOW that moved headed the NBC delegation at Thurs- Petersburg, Fla. Trans -Lux said it into Top Ratings. Similar day's meeting. Affiliates committeemen the series also had been sold to touches throughout the sched- participating, in addition to Chairman ABC -TV affiliates WMAL -TV ule are delivering top aud- Harvey, were Douglas Manship WJBO Washington, WTVN (TV) Colum- iences for WVEC -TV adver- bus, Ohio, and WLOF-TV Or- tisers. Baton Rouge, La.; David M. Baltimore, WBRE Wilkes- Barre, Pa.; Ralph Evans, lando, Fla., but those stations had *Tops in EVERY Survey since March '60 WOC Davenport and WHO Des Moines; not decided on using it in "Doer- Frank Gaither, WSB Atlanta; William fer Plan" segments. E. Goetze, KFSD San Diego; William The "Doerfer Plan" is a volun- -.ande and WVEC -TV has the Grant, KOA Denver, and Willard tary agreement among the three Schroeder, WOOD Grand Rapids. tv networks and former FCC TOP R ATE D Film Show Chairman John Doerfer. It pro- 20th's post -'48 sales vides that each network will program at least one hour a week of and leads the field in 89 Initial sales on the post-'48 package public service shows in prime of 20th Century-Fox feature films were time, with a half-hour every third announced last week by National Tele- week turned back to affiliates for prime 1/4 hours. film Assoc. The package of 61 features local public service efforts. Be- has been sold in a total of 17 markets, ginning this fall ABC -TV will consisting of WNTA -TV Newark -New turn back every third week of its Let VIDE -KNOW -HOW work for you York, WRCV -TV Philadelphia, WRC- 7 -7:30 p.m. Tuesday time period, TV Washington, D.C., KTVI (TV) St. in which it will program Expedi- Adjacencies do open up occasionally Louis, WCKT (TV) Miami, WOW - tion on the other two weeks. Represented by THE KATZ AGENCY TV Omaha, KPHO -TV Phoenix,

64 (PROGRAMMING) BROADCASTING, September 19, 1960 bigger than San Diego

TT. -,T ' T --.- KFBB-TV CHANNEL / GREAT FALLS BIG.. at low cost f TT- 'MO N T,A NA SKYLINE NETWORK puts 90,600* nighttime TV homes I 'í KXII-TVTT T T 12 KOOK-TV in your pocket every quarter -hour Sunday Through T T t HELENAS - ti.NNn x T T - BILLINGS Saturday over 32,000 more than the highest rated 11T. t TT KXLF-TV , T T f station in San Diego - at 22% less cost per thousand. CHANNEL 4 T BUTTE T I With one buy, one billing, SKYLINE delivers the com- T T I T T fT bined Idaho -Montana TV market reachable only through 7 TT f T SKYLINE NETWORK. Non -competitive coverage - No duplication. CBS - ABC. One of the best spot i W A A 0; b KID -TV T buys in the country. - CHANNEL l KLIX -TV IDAHO FALLS

i I I CHANNEL TWIN FALLS SKYLINE" NET WORK 1 Contact Mel Wright of Skyline Advertiser Sales - Box 2191, Idaho Falls, Idaho. BOOSTERS Representatives - Hollingbery & Art Moore. * ARB average November, 1959

BROADCASTING, September 19, 1960 65 well be reaching the same viewers four IT'S MOVIES & NEWS AT KHJ -TV times. But if they buy any one of the MAYFE package plans, they're assured New format makes Los Angeles station that there'll be a new audience for every spot." a motion picture theatre at home The Plans Only one -minute an- Two weeks ago in San Francisco, 10:30 p.m.-12 midnight, Million Dollar nouncements are offered under these pretty girls invaded the city's advertising Movie is repeated. "The viewer tunes in weekly package plans, which include: agencies, presenting media directors and any time before 9, watches two com- Million Dollar Movie 16 -spot package timebuyers with red buttons reading plete feature films and tunes out when (11 M$M plus five different Million 3 -4:30 "MAYFE . . . anywhere." Later, in he reaches the point where he tuned in, Dollar Matinee [Mon.-Fri., p.m.] restaurants frequented by agency peo- just like going to a theatre," Mr. Klein films) for $2,500; eight spots for ple, button wearers were approached commented. $1,350. Channel 9 Movie Theatre 12- by other pretty girls and asked what the The two -picture combination is also spot package for $1,800, six spots for letters stood for. Anyone giving the shown on Sunday evening (7 -10 p.m.) $1,000. Whipsaw Plan 14 -spot package right answer: "Movies are your finest and Saturday and Sunday afternoons (in two weeks covers all M$M and entertainment ... anywhere . . . and (1 -4 p.m.). Channel 9 Movie Theatre Ch9MT showings) for $2,250, seven especially on Channel 9, Los Angeles," is also seen Monday- through- Friday at spots for $1,200. Other plans offer var- received nine silver dollars. 5 -6:30 p.m. In all, each Million Dollar ious combinations of M$M and Last week in Los Angeles, more pret- Movie gets 11 showings during its Ch9MT ranging from as few as 10 (or ty girls were making the rounds of week's run on KHJ -TV and the Chan- five for the half- strip) to as many as agency offices there, again distributing nel 9 Movie Theatre feature is shown 28 spots per week. MAYFE buttons. With them went lot- 12 times. Both are pictures which have "We feel advertisers are entitled to tery cards, enabling the agency person- not previously been shown in television the full attention of the audience and nel to win cash prizes, plus the grand in Los Angeles, Mr. Klein said. He our plan lets them have it," Mr. Klein prize of a "boat trip to Las Vegas" adds that he has spent more than $1.3 said. "At no time during either Channel (a geographical impossibility made tech- million since January 1 to get first -run 9 Movie Theatre or Million Dollar nically true through the double award tv rights to top theatrical movies to Movie will we put two one -minute spots of a weekend in the Nevada resort city keep KHJ -TV on top in this type of back to back. When it's time for a com- plus a boat which the winner could take programming in the highly competitive mercial break-and that will come along or not as he chose). seven- station Los Angeles market. where it won't interrupt the picture ob- This week, in New York, groups of KHJ -TV now has close to 400 films not jectionably and never less than 15 key agency executives are being taken yet telecast in the city, he said. minutes away from the previous break on luncheon or cocktail yachting trips "Our multiple- showing policy means -we will show a one -minute message. up the Hudson on a craft newly christ- that we only want a viewer to watch then a 10- second programette, then the ened the S.S. MAYFE 9. Their host is us once a week in prime time," Mr. second commercial and then back to Mal Klein, vice president and general Klein stated. "And it means that we the movie. The programettes will be manager of KHJ -TV Los Angeles, ch. can offer advertisers unduplicated cov- made up of news headlines, informa- 9 station which proclaims itself "the erage. If they buy adjancies to four tion about the picture or its star or movie station for Los Angeles." westerns on the networks, they may something else of interest to the viewer. "Many radio stations have based suc- They will never include any sell, not cessful operations on a `music and even for a charity drive or civic cause, news' format," Mr. Klein commented such as a "Get Out the Vote" spot this the other day. "At KHJ -TV, we've fall. Nor will they ever be trailers for adopted the formula of 'movies and next week's movie. They'll be genuine news.' Motion pictures have always news or information." been our most popular programs. The KHJ-TV schedule calls for a Now we're making them our only pro- five- minute newscast between the end grams, except for news and sports. Our of any movie and the start of the next schedule still shows a few tv films, but one, or every 90 minutes, Mr. Klein as fast as our present commitments said. There will also be at least three expire we'll drop them in favor of news bulletin- and -headline broadcasts theatrical pictures." during the showing of each movie. Like A Movie Theatre More than To enable the station to broadcast six years ago, KHJ -TV embarked every picture to the best advantage, on an experiment, the same theatrical KHJ -TV is installing RCA film and movie was shown at the same time each slide color equipment and as soon as night for a full week, theatre fashion. the installation is complete all color The Los Angeles viewers liked the plan films will be broadcast in color, he and it's been in effect ever since. Sub- said. sequently, a second feature film, run KHJ -TV will actively promote movie - across the board, was added. Then a going to its viewers, Mr. Klein said. daily matinee run. Then a weekly "With our format we can afford to say Sneak Preview. Last week, launched a 'There's a great new picture in town, new double double- feature evening pro- go see it tonight. You can watch us to- gram format making it more movie Theatre at home One of KHJ -TV's morrow.' " He expects that a policy like theatrelike than ever. "Miss MAYFE" girls presents Les this will pay off by making it easy for At 7:30 -9 p.m., Monday- through- Wallwork, account executive at Erwin, KHJ -TV to get top movie stars as guests Thursday, KHJ-TV now presents its Wasey, Ruthrauff & Ryan with his for special occasions and "it might Million Dollar Movie. At 9 -10:30 p.m., "Movies Are Your Best Finest Enter- even pay off financially through in- Channel 9 Movie Theatre goes on. At tainment" button. creased movie advertising."

66 (PROGRAMMING) BROADCASTING, September 19, 1960 New research concept, measuring significant audience in seven areas, shows more families spend more time listening to WBZ than any other Boston radio station! Get the full Pulse report from your AM Radio Salesman.

CB!J WESTINGHOUSE BROADCASTING COMPANY, INC. WBZ BOSTON +IVBZA SPRINGFIELD UEPIIESENTEU BY AM RADIO SALES

Look at Boston's new pulse I

BROADCASTING, September 19, 1960 67 u Film sales "The Jazz Singer" to KCRA -TV Sac- ramento; and "Son of the Sheik" sold You Reach "Lock Up" (Ziv -UA) to WTVT (TV) Tampa, Fla. Sold to these advertisers to alternate "The Adventures of Mark Twain" with American Tobacco: Phillip's Petro- (UAA) leum, (TV) Chicago; Kroger WNBQ Sold to WHEN -TV Syracuse, N.Y.; 1,488,000 Haute, Ind. Co. on WTHI -TV Terre KCRA -TV Sacramento, Calif.; KYW- Tal- and WDAF -TV Kansas City; Rose TV Cleveland, and WMTW -TV Poland bert Paint Co. for WIS -TV Columbia, Springs, Me. Negroes Thru S.C.; WSIX -TV Nashville, and WNHC- TV Hartford, Conn. Other sponsors to "Yankee Doodle Dandy" (UAA) buy film are Dumas Milner Pontiac Co., Sold to KYW -TV Cleveland; WOWL- ROONSA VILLE KTHV (TV) Little Rock and Bank of TV Florence, Ala.; WMTW -TV Poland Commerce, KID -TV Idaho Falls, Ida- Springs, Me.; KVAR (TV) Phoenix, and ho. Also sold to WGAN -TV Portland, KFYR -TV Bismarck, N.D. 1 Me.; WROC -TV Rochester, and KCRA- TV Sacramento. "The Latest 62" (Lopert Pictures) Now in 184 markets. Sold to KRCA -TV Los Angeles; Rounsaville Radio programs to a WABC -TV New York; WFIL -TV Phil- positively receptive audience of 1,433,000 "Best of the Post" (ITC) adelphia; WMAR -TV Baltimore; Negroes with an annual cash income of WCKT (TV) Miami; WWL -TV New 824 million dollars! They spend Sold to Pacific Gas & Electric Co. 80% of Orleans; KPLR -TV St. Louis; KROD- it for consumer goods -name brand, for stations in San Francisco, Bakers- TV El Paso; WAVY -TV Norfolk; quality products. But the ONLY way to field, Chico -Redding, San Luis -Obispo, get your share of this buying -power is WNHC (TV) New Haven, Conn.; Salinas -Monterey, Eureka, and Fresno, through the medium preferred by 95% WNBF -TV Binghamton, N.Y., and California- Oregon Pow- of all Negroes-Negro Radio! And, in all California; CK LW-TV Windsor- Detroit. six important metropolitan markets Negro er Co., for markets in Oregon; Idaho Radio is Rounsaville Radio! Any budget Power Co., for Boise; Iowa Power Co., you make for these markets must include Rounsaville Radio or you completely miss for Cedar Rapids -Waterloo; Niagara Program notes this $824,000,000 consumer group! Get Mohawk Power Co.; Blue Cross, for the facts about Rounsaville's six number- Buffalo; Charleston National Bank for Signs 33 Community Club Awards, one rated stations! Call Rounsaville Radio WCHS -TV. Liberty National Bank Westport, Conn., has signed 33 stations in Atlanta, John E. Pearson or Dora - to membership since 1. Clayton in the Southeast today! and Atlantic Mutual Fire Insurance for Aug. New sta- Savannah; Royal Bedding, Pittsburgh; tion members include WGUY Bangor; Miles of California for KRCA -TV Los WENE Endicott, N.Y.; WGLI Babylon, Personal Letter Angeles, Crosley Broadcasting stations N.Y.; KNIM Maryville, Mo.; WHAI To understand the Negro in and Atlanta. Greenfield, Mass.; WSEE -TV Erie, today is to know why Negro Cincinnati, Columbus, Radio is so singularly ef- Triangle Broadcasting bought the show Pa.; WROK Rockford, Ill.; WGGO fective as a sales medium. for its stations in Philadelphia, New Salamanca, N.Y.; WBRN Big Rapids, Rounsaville Radio is more than dominant with the Haven -Hartford, Binghamton, Altoona - Mich., and KAUS Austin, Minn. Re- Negro -it is a daily necessity! Proof of our Johnstown; Lebanon, and Fresno. newals were contracted for 23 stations. Know -How is the Negro's quick, loyal response to products advertised on Rounsaville Radio. Let us tell him about your products. Rounsaville "Case of the Dangerous Robin" (Ziv- UN reports Point of Origin Inc. has Radio is one of the oldest and the largest UA) Sold to Labatt's Breweries for announced availability to local inde- broadcasters in Negro Radio. pendent radio stations of daily on -the- HAROLD F. WALKER WKBW - TV Buffalo; WCNY - TV V.P. 6 Nat'l Sales Mgr. Watertown, N.Y., and WWJ -TV De- spot reports from the coming United troit. Max Factor has signed for KONA Nations sessions in New York. Jeff St. FIRST U. S. NEGRO- PROGRAMMED CHAIN (TV) Honolulu. Station sales include John will be at the UN today (Sept. 19) FIRST IN RATING IN SIX BIG MARKETS KERO -TV Bakersfield; WTVN (TV) before the formal opening, through WCIN 1,000 Watts (5,000 Watts soon)-Cin- Columbus, Ohio; WTVH (TV) Peoria, the many weeks the proceedings are cinnati's only all Negro- Programmed Station! and KVIP -TV Redding, Calif. expected to run. Further information WLOU 5,000 Watts - Louisville's only all can be had from Mr. St. John through Negro- Programmed Station! Now in 97 markets. the Senate Radio -Tv Gallery in Wash WMBM 5,000 Watts- Miami -Miami Beach's only full time Negro -Programmed Station! "Movieland Features" (UAA) ington. WVOL 5,000 Watts - Nashville's only all Negro -Programmed Station! Sold to WKBW-TV Buffalo; KRIS - Of voters & ragtime National Edu- WYLD 1,000 Watts -New Orleans' only full TV Corpus Christi; WOWL -TV Flor- cational Television & Radio Center, time Negro -Programmed Station! ence, Ala.; WINK -TV Fort Myers, N.Y., has prepared two taped series, WTMP 5,000 Watts- Tampa -St. Petersburg's only all Negro- Programmed Station! Fla.; WFGA -TV Jacksonville, Fla.; Grassroots Voter-1960 and The Rag- KLFY -TV Lafayette, La.; WGAL -TV time Era for showing initially on edu- Buy One or All- Discounts With Two or More! Lancaster, Pa.; KGNS -TV Laredo, cational tv stations and for subsequent Tex.; KLRJ -TV Las Vegas, Nev.; release to commercial stations. Grass- WNEW -TV New York; WJHG -TV roots Voter consists of seven one -hour RÚR Panama City, Fla.; KCRA -TV Sacra- programs examining the seven most mento, Calif.; KPLR-TV St. Louis; crucial issues of the upcoming political WHYN -TV Springfield, Mass., and campaign, with participation in the ROUNSAVILLE Dodsworth, Falck & Hutchinson, series by 13 etv stations. The series RADIO STATIONS Columbus, Ohio. was released Sept. 18. The Ragtime Era, a 30- minute program devoted to PEACHTREE AT MATHIESON, ATLANTA 5, GEORGIA Various United Artists Assoc. Films. entertainment, music instruction and ROBERT W. ROUNSAVILLE HAROLD F. WALKER Owner -President V.P. 6 Nat'l Sales Mgr. "Olympic Cavalcade" and "Noah's history of American music, is set to JOHN E. PEARSON CO. DORACLAYTON begin Nat'l Rep. Southeastern Rep. Ark" sold to KRIS -TV Corpus Christi; on NET stations on Oct. 30.

68 (PROGRAMMING) BROADCASTING, September 19, 1960 WPEN

I N P H I L A D E L P H I A

PULSE 1960 FM STUDY

25.2% OF THE FM AUDIENCE

LISTENS TO WPEN -FM .. . THE LEADING FM STATION IN FM ANDviorp, AM, WPEN MAKES THINGS HAPPEN IN PHILADELPHIA 950 E N Represented Nationally by GILL- PERNA New York, Chicago, Los Angeles, San Francisco, Boston, Detroit, Atlanta THE CONSOLIDATED SUN RAY STATIONS WPEN - Philadelphia; WSAI- Cincinnati; WALT - Tampa

69 BROADCASTING, September 19, 1960 THE QUALITY **. TOUCH

Precision metals and precious jewels. But it also takes that "quality touch" of a master watchmaker to create such a perfect blending of balance and motion.

Similarly, it takes far more than facilities to achieve that quality atmosphere so vital to radio & television good broadcasting and telecasting practices.

Serving the greater DALLAS - FT. WORTH market

BROADCAST SERVICES OF THE DALLAS MORNING NEWS U EDWARD PETRY & CO., NATIONAL REPRESENTATIVES

70 BROADCASTING, September 19, 1960 GOVERNMENT A STERN DECISION ON CH. 7 MIAMI Three applicants disqualified; WCKT (TV) grant held void Disqualification of three of the four June. being contested in the courts. applicants for Miami's ch. 7- including WCKT, and its companion stations, In his conclusions, Judge Stern found the present grantee, WCKT (TV) -and WCKR- AM -FM, are owned by princi- that Mr. Mack should have disquali- the voiding of the 1956 grant were rec- pals of the Miami Herald (Cox) and fied himself in the final voting in the ommended last week by special FCC Miami News (Knight) and Niles Tram- Miami ch. 7 case; that having failed to hearing examiner Horace Stern. mell, former president of NBC. Mr. do so the grant was void, and that Bis- Judge Stern found that the three ap- Trammell holds 15 %. The remainder cayne, South Florida and East Coast plicants had made behind -the -scenes ap- is divided equally among the principals Television "having been guilty of mis- proaches to former FCC Commissioner of the Miami newspapers. conduct and improper activities of a Richard A. Mack and thus tainted them- The Findings Judge Stern found type that revealed a lack of proper selves to such an extent that- that Biscayne principals enlisted the respect on their part for the integrity The grant made in January 1956 aid of Ben A. Fuqua, vice president of of the adjudicatory process, are dis- to Biscayne Television Corp. (WCKT) the Florida Light & Power Co.; and that qualified to receive a grant of their ap- was void. Mr. Trammell, James M. Cox Jr., plications for a construction permit for Biscayne Television, East Coast president of the Miami News (and ch. 7, Miami." Television Corp., and South Florida principal owner of the Cox radio -tv The FCC also on July 14 voided the Television Corp. are disqualified to re- stations), and John D. Pennekamp, as- 1957 grant of ch. 5 in Boston to the ceive grant. the sociate editor of the Miami Herald (a Boston Herald- Traveler, but did not The only applicant found by Judge Knight newspaper) spoke to Mr. Mack disqualify the permittee or any of the Stern to be untarred is Sunbeam Tele- about the case at various times while others in this case. This too is being vision Corp. is Sunbeam principally it was pending before the FCC. contested in court. owned by Sidney D. Ansin, Miami Awaiting FCC decision is a final examiner held that South Flori- businessman who has large real estate The order on the St. Louis ch. 2 case. In is headed interests in the state. da Television Corp. (which this, Judge Stern found that KTVI used The examiner's recommendations by Jack Stein), Perrine Palmer (TV) St. Louis principals had engaged must be accepted by the FCC before Jr. and Thurman Whiteside, both in off the record activities to influence Mack, to inter- they become final. Usually parties file friends of Commissioner the move of ch. 2 from Springfield, cede in its behalf. He found that East exceptions and a hearing is held before to St. Louis, but that no disqualification the commission en banc before a final Coast Television Corp. (whose princi- attached. He did recommend, however, is Mead), had decision is handed down. pal owner Richard en- that the move be vacated and the sub- at- Charges that some of the Miami ch. gaged Miles H. Draper, a Tampa ject re- evaluated. figure, 7 applicants attempted to influence torney and Republican political Designated for hearing on the ex Commissioner Mack outside the record who brought pressure on Commissioner parte issue are two additional cases: Mack. were first made before the House Legis- Jacksonville, Fla., ch. 12 and Orlando, reviewing activities, Judge lative Oversight Subcommittee in 1957. In these Fla., ch. 9. These have not yet gone to The case was remanded to the FCC at Stern stated: hearing. its own request by the U. S. Court of "And so, viewing the entire case in Appeals in 1959. Hearings were held in retrospect, while no doubt there was Grossrnans proposed Philadelphia before Judge Stern last merit in the applications of each of the three parties here under discussion, it for Miami's ch. 6 is clear that they were not content to Holtz resigns rest their respective claims on such South Florida Amusement Co., merit, but, forgetting the wise adage whose principals operate a Miami Edgar W. Holtz, associate FCC that 'Striving to better, oft we mar drive-in theatre, was recommended over general counsel who has been what's well' [King Lear, Act. 1, Scene two other applicants for grant of Miami chief attorney for the commission 4], they failed to realize that their ill - ch. 6 in an initial decision issued last in handling the ex parte cases, has advised attempts improperly to in- week by FCC Hearing Examiner Forest resigned from the FCC effective fluence Commissioner Mack merely im- L. McClenning. Friday (Sept. 16). He is joining paired in advance the validity of any Mr. McClenning said South Florida the Washington law firm of award they might be fortunate enough excels in broadcast experience and inte- Hogan & Hartson. subsequently to gain by the final de- gration of ownership and management Mr. Holtz joined the FCC in cision." over applicants Publix Tv Corp. and 1955 as assistant chief of the Of- The Precedent In considering the Coral Tv Corp. South Florida President fice of Opinions & Review. In question of disqualification, Judge Stern Sherwin Grossman and his father, 1956 he was named associate gen- leaned heavily on the FCC's final de- Harry J. Grossman. vice president and eral counsel and in 1958 he was cision in the Miami ch. 10 case. This treasurer, operated WBUF -TV Buffalo assigned the job of prosecuting decision, issued July 14, voided the N.Y. (ch. 17) from August 1953 until the sticky investigations of alleged 1957 grant to National Airlines and the uhf station was sold to NBC in influence in television grants. He found that three of the four applicants December 1955. Mr. McClenning was the senior commission at- disqualified themselves by engaging in found the applicants equal in the fac- torney in four of these cases behind- the -scenes attempts to influence tors of local residence, planning, poli- Miami ch. 10, Boston ch. 5, St. Commissioner Mack. The commission cies, staffs, equipment and studios, Louis ch. 2 and Miami ch. 7. issued a new grant for Miami ch. 10 to with "moderate differences" in civic L.B. Wilson Inc. This decision is now participation, diversity of business hack-

aROADCASTINO, SipNmbar 19, 1960 71

i.i grounds and programming. In Roanoke in '60 The FCC allocated ch. 6 to the Mi- the Selling Signal ami area April 24, 1957. FCC refuses to delay is SEVEN... Miami, Boston rulings Wig -wagging will get you the FCC last week denied petitions mowhere, but your selling message by incumbent operators of ch. 10 in on WDBJ -TV will go into over Miami (WPST -TV) and ch. 5 in Boston 400,000 homes in Virginia, N. (WHDH -TV) asking for stays of the Carolina and W. Va.... a rich agency's orders of July 14 which va- and growing Television Market of cated grants of the respective channels nearly 2,000,000 people. to the two. You can sell like sixty on seven. The commission had issued instruc- In Roanoke, seven is WDBJ -TV . tions to this effect the week before best in sight, day or night, for higher which also authorized L.B. Wilson Inc. ratings at lower cost. Your only (WLBW-TV), only one of the four station in this area offering CBS Miami applicants not disqualified, to network shows - plus superior local construct a ch. 10 station with 316 kw programming, plus hard -hitting visual power and an antenna height of merchandising assistance. 520 feet and gave WLBW -TV special temporary authority to operate for four ASK YOUR PGW COLONEL months only after construction (BROAD- FOR CURRENT AVAILABILITIES CASTING, Sept. 12). WPST -TV, owned by National Air- lines, may continue on the air only until Sept. 30. WPST -TV had asked for the stay pending court action on its motion to vacate the July 14 FCC decision which had rescinded the Feb. 7, 1957, W D BJTV grant to that station. Other ch. 10 ap- Roanoke, Virginia plicants were WKAT Miami and North Dade Video Inc. WHDH -TV's petition had asked for a stay of the FCC's July 14 order pending the station's petition for rehearing. In the July 14 order vacating the April 24, 1957, grant to WHDH -TV, the FCC directed further comparative eval- WORLD FAMOUS uation of WHDH -TV and the other three contestants for ch. 5, including MOHAWK MIDGETAPE PROFESSIONAL 500 filing of briefs and oral argument before the FCC, but allowed WHDH -TV to HIGH SPEED continue operating on ch. 5 under special temporary authority. Other Bos- ton ch. 5 contestants are Greater Boston Tv Corp., Massachusetts Bay Telecast- ers Inc. and Allen B. DuMont Labs. Commissioner Robert E. Lee dis- Used by NBC - CBS sented from both of the FCC decisions and numerous radio and TV last week. Commissioners T.A.M. Crav- stations, for recording en and Charles H. King did not partic- in the field. THE PEER OF POCKET TAPE RECORDERS... ipate. Records anything it hears and MIDGETAPE IS plays it right back in Illiana plea backed unbelievable broadcast quality. AMERICAN MADE. in Terre Haute case Special built -in "VU Meter ". "Science Fiction" accessories available for confidential The Broadcast Bureau supported ap- Weighs only 3 lbs. recordings. plicant Illiana Telecasting Corp. in asking during oral argument last week that For literature, or free demonstration the FCC overturn an examiner's initial in your office, write Dept. B. decision favoring WTHI -TV Terre Haute for award of ch. 2 in that city. WTHI -TV presently occupies ch. 10, 7-RA NSISTDßv but has applied for ch. 2; meanwhile, it is in a license renewal proceeding for ch. 10 in which Livesay Broadcasting business machines corp. Co. (WLBH Mattoon, Ill.) has applied 944 halsey street brooklyn 33, new for ch. 10. manufacturers Illiana said WTHI -TV principals also

72 (GOVERNMENT) BROADCASTING, September 19, 1960 WAVE TV Gives You 28.8% MORE HEAVY EATERS!

(therefore 28.8% more food -selling opportunities!)

When more people see your commercials, you automatically make more sales. So it's important to you that, from sign -on to sign -off in any average week, at least 28.8% more families watch WAVE -TV than any other television station in Kentucky. And you pay less per thousand for viewers on WAVE -TV than on any other station in this area. A lot less! NBC Spot Sales can PROVE it to you!

CHANNEL 3 MAXIMUM POWER NBC LOUISVILLE NBC SPOT SALES, National Representatives

BROADCASTING, September 19, 1960 not directly or necessarily related to religion or morality." The law of the land He said WTIC-TV carried the film The President signed the payola for the different sections of the new last Jan. 24 and that Rabbi Karff knew bill (S 1898) into law (Public Law law. For those sections effective im- about and agreed with the station's po- 86 -752) last week and FCC staff mediately (forfeitures, payola, quiz sition on the deletions six days before people began analyzing the legisla- rigging), he said the FCC will rely the broadcast. tion so rulemaking can be issued to on the intent and cited instances in Rep. Multer said last week he will implement it. Senate and House committee reports reintroduce the bill next year if he's re- to administer these provisions until elected and if broadcasters do not give All sections of the new law are the FCC rulemaking goes into ef- him sufficient reasons why the bill effective as of the date of presiden- fect. should not be reintroduced. tial signature (Tue., Sept. 13) except One FCC spokesman said that to up a pre -grant procedure of setting get the rules on pre -grant pro- FCC "petitions to deny" a grant to replace actions favor cedures into effect within the 90 days the present protest procedure for the FCC has the authority to call for five new daytimers made without hearing. The grants comments within the minimum peri- new pre -grant provisions become ef- The FCC last week granted two new od of 45 days from its notice and, to fective 90 days from enactment. am stations and indicated intentions to make the deadline, dispense with the grant a third, while commission hearing A spokesman said last usual commission replies to such comments, examiners recommended am grants to FCC staff still is studying which week the would take additional time. two other applicants. In all cases the issuance of proposed the bill and FCC Chairman Frederick W. Ford stations would be the first local outlets rulemaking hasn't yet been taken up said last week he has no comment in their respective communities. said it's likely at FCC meetings. He on FCC rulemaking plans for the Great Plains Broadcasting Inc. was will be issued new separate rulemaking law. granted 1310 kc, 500 w, daytime, at Fairbury, Neb. KTM Broadcasting Co. was granted control a radio station in Terre Haute `Cut' religious film 910 kc, 500 w, daytime, at North and the city's only two newspapers, Charleston, S.C. adding the newspapers charge joint na- spurs complications The FCC directed preparation of tional advertising rates, which the FCC WTIC-TV Hartford orders for a grant to Macon County has considered in past cases. WTHI - expressed sur- prise last week Broadcasting Co. of 1050 kc, 250 w, TV is asking for ch. 2, even though it that its deletions in a religious film broadcast last January daytime, at Montezuma, Ga. has not tried to improve its ch. 10 Examiner Annie Neal Huntting rec- facilities by asking for increased an- resulted in introduction of a bill in Con- gress. ommended Canandaigua Broadcasting tenna height, Illiana said, and now Co. for grant of 1550 kc, 250 w, day- wants the FCC to assure that it keeps Rep. Abraham Multer (D -N.Y.) introduced the bill (HR 13161) on Aug. time, at Canandaigua, N.Y. ch. 10 until it gets ch. 2. Examiner Charles J. Frederick rec- Illiana and the Broadcast Bureau 31, the day before Congress adjourned, which would prohibit a station from ommended Herman Handloff for 1260 said a grant to Illiana will give Terre kc, making deletions in material where 500 w, daytime, directional, at Haute two tv stations, while a grant to Newark, Del. WTHI -TV will place things in an un- there is a prior agreement with another certain position. person specifying the matter to be broadcast. Radio WTHI -TV replied that Illiana is ig- and video tape noring the fact that a court has vacated The bill, which died automatically as was aid `Voice' expansion the allocation of ch. 2 to Terre Haute Congress adjourned, introduced by and that nobody can build until the re- Rep. Multer after a complaint was The U.S. Information Agency's made lated Sangamon Valley case involving a to him by the Commission on Voice of America expanded its radio Social shift of ch. 2 from Springfield to St. Action of Reformed Judaism, broadcasts to Latin America and Af- New York, about WTIC Louis) is resolved. The station said -TV's deletions rica and the agency's television service from a film Illiana, which has claimed ch. 10 to be furnished to the station by inaugurated a new video tape produc- just as good as the dropped in ch. 2, Rabbi Samuel E. Karff of West Hart- tion studio during the first six months should have applied for ch. 10 along ford for a sustaining religious program. of 1960, USIA Director George V. with Mr. Livesay, but, instead, lost in The film was furnished to Rabbi Karff's Allen announces today (Monday) in his a "fair fight" for ch. 2 with WTHI -TV synagogue by the commission. semiannual report to Congress. in the initial decision. The compaint to Rep. Multer was that The VOA in March started a one - WTHI -TV charged the Broadcast WTIC -TV deleted two portions of the hour daily Spanish- language shortwave Bureau with trying to "reinstate" the film, "The Work of My Hands." The broadcast which by the end of June was FCC's "anti- straddling" rule to pre- station said it deleted as unsuitable for being relayed to local audiences by 75 clude a station from trying to better it- Sunday audiences treatments on starva- regular (medium wave) broadcast sta- self. WTHI -TV, he said, feels ch. 2 is tion abroad ( "too cruel and stark ") and tions in eight Latin American countries, better than ch. 10 (six additional miles on capital punishment ( "too contro- Mr. Allen said, and more stations are coverage). The station, by being in the versial"). being added to the list. Latin American position of trying to hold on to ch. 10 Leonard J. Patricelli, vice president stations also used around 80,000 hours until it is awarded ch. 2, has been and program director of WTIC -TV, of programs recorded by the VOA. "placed in a box not of our own said the station's position on capital In the six -month period, the Voice choosing," WTHI -TV said. The Terre punishment is in line with the NAB Tv added a half -hour French -language Haute station said there is no evidence Code which states that religious pro- broadcast to West and Central Africa, its principals have ever handled the grams should emphasize "broad re- where French is widely spoken, and newspaper and broadcast properties in ligious truths, excluding the presenta- also placed in operation a new an- a way contrary to the public interest. tion of controversial or partisan views tenna at its Munich, Germany, base to

74 (GOVERNMENT) BROADCASTING, September 19, 1960 These stations have the ONLY ALL -NEW POPEYE cartoons produced especially for television:

Altoona, Pa. WFBG a Albany, Schenectady, Troy, N. Y. W-TEN _ f,;lcti Albuquerque, N. M. KOAT le Asheville, Greenville, Spartanburg, S. C. WLOS Atlanta, Ga. WSB Bakersfield, Calif. KLYD Baltimore, Md. WBAL tpecOader Bangor, Me. WLBZ Bay City, Saginaw, Mich. WNEM Billings, Mont. KGHL SeaoM Binghamton, N. Y. WNBF Ç7/e Birmingham, Ala. WAPI Bismarck, Minot, N. D. KFYR Boise, Idaho KBOI Boston, Mass. WBZ 90fios Bristol, Va.- Johnson City, Tenn. WCYB Buffalo, N. Y. WKBW Strad Cape Girardeau, Mo. KFBS kr Chicago, Ill. WBBM Cincinnati, Ohio WCPO Cleveland, Ohio KYW Columbus, Ohio WBNS He's an Angel in Colorado Springs, Colo. KKTV Dallas, Ft. Worth, Texas WBAP DALLAS- FORTH WORTH... Denver, Colo. KBTV Detroit, Mich. CKLW "Delighted to have new POPEYE Duluth, Minn. WDSM series ... Commercial interest high; Eugene, Ore. KVAL already have confirmed orders and Fort Wayne, Ind. WKJG expect to be sold out by starting date Fresno, Calif. KFRE He's Going Grand Rapids, Kalamazoo, Mich. WOOD . Have every confidence program Green Bay. Wisc. WBAY will be number one in time slot." Like a Greenville, N. C. WNCT ROY BACUS, Manager Holdrege, Kearney, Neb. KHOL 3 -Alarm Honolulu. Hawaii KHVH WBAP -TV, Fort Worth Huntington, Charleston, W. Va. WSAZ Fire in Jacksonville, Fla. WFGA Kansas City, Mo. KMBC LOS ANGELES Lebanon, Pa. WLYH ... Los Angeles, Calif. KTLA "We are so enthused over the new Lubbock, Texas KDUB He's an Inspiration Popeye cartoons that we have increased Miami, Ft. Lauderdale, Fla. WTVJ Minneapolis, Minn. WTCN to a full hour as our Popeye program New Haven. Conn. WNHC for Poetry in of October 1st, and we are delighted to New Orleans, La. WWL say that this new hour format is sold New York City. N. Y. WPIX ROCHESTER , . . out as of that date." Norfolk, Va. WVEC got Omaha. Neb. KMTV "We Popeye the Sailor Man RICHARD W. JOLLIFFE Orlando. Fla. WDBO And the sponsors General Sales Manager Peoria, Ill. WEEK to Channel Five ran. Philadelphia. Pa. WFIL KTLA -TV, Los Angeles While he won't start 'til October Phoenix, Ariz. KPHO We're already in clover, Pittsburgh, Pa. WTAE Portland, Ore. KGW With Popeye the Sailor Man." Richmond, Va. WRVA Have you investigated the sales po- PAUL Roanoke, Va. WSLS SCIANDRA tential of POPEYE for your fall Rochester, N. Y. WROC WROC -TV, Rochester (N. Y. schedule? AUDITION PRINTS Sacramento, Calif. KCRA IMMEDIATELY AVAILABLE. St. Louis. Mo. KMOX Salt Lake City, Utah KUTV San Antonio, Texas KENS San Diego. Calif. KFSD 208 POPEYE TV EPISODES San Francisco, Calif. KPIX ALL-NEW Seattle. Tacoma, Wash. KING for delivery on or after October 1 Sioux Falls, S. D. KELO Spokane, Wash. KREM Wire or call: AL BRODAX, Director TED ROSENBERG, Director of Sales Syracuse, N. Y. WSYR Steubenville, Ohio WSTV Tampa, Fla. WTVT Temple. Texas KCEN S Toledo, Ohio WSPD KING FEATURE SYNDICATE Washington, D. C. WTTG Wichita, Hutchinson, Kans. KTVH Yakima, Wash. KNDO MU 2 -5600 MU 2 -5965 235 E. 45 St., New York 17, N. Y. Youngstown. Ohio WKBN BROADCASTING, Scptoinbor 19, 1960 75 improve its signal to West Africa. Mr. gan have been dismissed by the FCC. Allen said the USIA's programs pre- The application of Capitol Broadcast- pared on video tape now can be seen ing Co. for an am outlet in East Lansing on about four -fifths of the free world's was denied and a similar application by tv sets, with tapes suitable for broad- W.A. Pomeroy for a station in Tawas cast on all stations regardless of local City -East Tawas was dismissed for tv transmission standards. failure to prosecute. An initial decision Despite resumption of Soviet jam- in May, 1959 called for this action. ming of VOA broadcasts after the col- These were the only applications for lapse of the summit meeting in Paris, 730 kc in that locality. the Voice and other USIA services continued to give "straightforward ac- Clarification A bill affirming the counts of the Summit conference and FCC's regulatory jurisdiction over the the U -2 incident" and President Eisen - use by common carriers of wireless hower's trip to the Far East and Latin communications (such as microwave America, Mr. Allen said. Soviet jam- relays) was signed into law last week ming-which had been discontinued by the President. The bill (S -1740, now at the time of Russian Premier Nikita Public Law 86 -751) actually clarified Khrushchev's tour of the U.S. in Sep- the FCC's jurisdiction in this area, since tember 1959-is aimed chiefly at VOA this has never been disputed by com- broadcasts to Moscow and other heavily mon carriers. populated areas. The Voice's English - Two consent Two record companies, language broadcasts have never been both of the same Baltimore address, jammed, Mr. Allen said. have signed a Federal Trade Commis- sion consent order prohibiting them Government briefs from engaging in payola practices. The FTC, in affirming an initial decision Channel changes By proposed rule - accepting the agreement, said Mangold making, the FCC has asked for com- Distributing Co. and Marshall Enter- ments on conflicting switches in the tv prises Inc. were charged last May 13 table of assignments affecting several with making payments to tv and radio California cities. The proposals: by disc jockeys for exposure of the firms' KIEM -TV Eureka, Calif., substitute ch. records. 13 for ch. 9 in Alturas and add ch. 9 to Redding in addition to present ch. 7; by Deceiving the public? Three manu- KSUE (TV) Susanville, Calif., and facturers of tv picture tubes last week KVIP -TV Redding, Calif., substitute were charged by the Federal Trade san francisco ch. 13 for ch. 9 in Alturas and move Commission with failing to reveal that fr ch. 9 to Susanville. tubes they make are reactivated, recon- ditioned or rebuilt with used parts. Comments sought The FCC has Ultravision Manufacturing Corp., Haw- asked for comments on proposed rule - thorne, N.J., and American Standard making which would revise some of Tv Tube Corp., Jamaica, N.Y., do not its fm and tv standards. These in- make disclosure in any way, while the volve (1) specifications for frequency third firm, Wells Electronics Co., Cedar - response in the vicinity of the color hurst, Long Island, N.Y., makes inade- pass band, (2) direct measurements of quate disclsoure on cartons and none operating power of aural transmitters; on the tubes themselves, the FCC said. (3) relaxation of reporting require- The agency said this gives dealers the ments on operation with reduced power means to deceive the public. if for no longer then 10 days; (4) abolish reference to "standard black tv picture" in Sec. 3.689 (a) (1) which Tax deduction specifies transmitter modulation to be A bill to allow a manufactur- 10,000 Watts employed in determining visual oper- er to deduct local (co-op) adver- FULL TIME ating power and substituting language tising costs from the price of his which specifies the form and amplitude product in computing manufac- of the modulating signal. turers excise taxes was signed into In the red Bankruptcy proceedings law last week by the President. have been filed by KBLR -AM -TV Up to 5% of the manufacturer's Goodland, Kan. The courts have ap- price may be deducted for local K BY on tv and radio and in pointed Max Jones as trustee. KBLR- advertising TV operates on ch. 10 while the am newspapers under the provisions AND FM the bill (HR 12536), which eZedb--- facility is a 1 kw daytimer on 730 kc. of provides for reimbursement GORDON BROADCASTING COMPANY The stations are owned by a group headed by Leslie E. Whittemore, presi- through retailers for local adver- dent. They were purchased in June tising. The advertising must give 1959 from James F. Blair for $145,000. the name of the article and the retail location where it may be KQBY Son Fromm KSDO San Dip., KBUZ Phoenix None left Two applications for am purchased. ,,,,end Agm.nun.,,. PETERS. G RI F E I N. 11OODNARD. me. facilities on 730 kc in Central Michi-

76 (GOVERNMENT) BROADCASTING, September 19, 1960 IF

!announces the ii1A42.PQ Plmerf

añ - NatIaes for the -mow VIP 1 PROFESSIONAL TAPE RECORDER Here truly is an instrument so trouble -free - so carefully engineered for minimum maintenance Takes Heels - so meticulously built and assembled that we T'o dare make the unconditional guarantee which appears below. For the Century '21 meets or exceeds all professional specifications - elim- inates the nine major causes of recorder failure - and is so designed that it almost guarantees against obsolescence. For positive proof, mail the coupon below. INTRODUCTORY OFFER: TWO REPRODUCERS IN ONE - at far less than the price of a comparable machine

AVAILABLE IN ONE PIECE CONSOLE, TWO PIECE CONSOLE. PORTABLE CASE. OR RACK MOUNTED 1

tillOfVISUAL ELECTRONICS CORP. So good is unconditionally it 356 W. 40th STREET, NEW YORK 18, N.Y. Qd exclue GUARANTEED FOR ONE YEAR rre'd like to check not the Century 'Ji l',,,?, s.sinu,d Tape Recorder without obligation.

The Century '21 is unconditiorudly guaranteed to perfume I Ì Please phone us to arrange for Demonstration. perfectly for one year with normal maintenance or regard - Company: . . . less of cause of failure (e.reepl misuse or abuse) it will

Address: . City: be repaired or replaced without cost. State:

Attention: .. , .

ROADCASTING, September 19, 1960 77 FAA CONTROL OF STATION TOWERS? Air agency moves to action, issues proposed rulemaking

The Federal Aviation Agency on the recommendations, but in many in- hazards to air commerce utilize various Friday threw down to the FCC the stances found them so serious that it criteria developed at different times and gauntlet of control over radio and tv designated applications involving tall for different purposes, some of which towers. towers for hearings. Aviation interests, are regulatory in nature and others are The FAA issued proposed rules which including the military services, could of a policy nature ..." would require radio and tv broadcasters then become parties to the hearing and In referring to the demise of the to submit proposals for antenna heights argue their objections before the FCC. ACC, the FAA order stated: and locations to the aviation agency for It is this procedure which, in princi- "It is to be noted at this point that no "determination" as to whether they con- ple, is being challenged by the FAA in other forum exists for the consideration stitute an air hazard or not. its proposed regulations regarding tall of the effect of other tall structures upon The notice asks for comments by structures. The proposals envisage, in safety in air commerce; and further that Oct. 31. the eyes of some broadcast attorneys, a the Federal Communication Commis- A spokesman for the FAA said last separate and distinct proceeding before sion's consideration of antenna struc- week that the agency feels its legislative the FAA on the separate and distinct tures is in connection with the issuance statute gives it the authority to deter- question of antenna heights and sites. of a construction permit or broadcast mine hazards to air commerce. The FAA claimed that Secs. 1101, permit for broadcast purposes." By the same token, he said. the Com- 313 (a) and 307 (a) of the Federal Avi- The agency said that consideration munications Act gives to the FCC the ation Act gives it the power to require will be given to "possible" adjustments power to issue broadcast licenses in the notice and formulate policy on struc- of aviation requirements to accommo- "public convenience and necessity." tures which might constitute hazards to date tall structures, like raising mini- He expressed the hope that both air commerce. mum flight levels and realigning routes, agencies will accommodate their actions The FAA proposal (Airspace Docket airways and flight patterns. Then it add- to each other in the best interest of both No. 60 -WA -159) would establish a Part ed: "The studies would also provide for aviation and broadcasting. 626 of the agency's regulations govern- the consideration of possible adjustments An FAA official said that the criteria ing criteria and procedure for determin- to the location and height of proposed to be used in determining whether an ing an air hazard. structures to eliminate or minimize non- antenna tower is an air navigation To Establish "Farms." It would conformance with the criteria." hazard or not is, in some instances, less also establish, in the rules, antenna farms In establishing "specific recognition" stringent than the criteria used by the for the entire United States. The specific to the requirements of the broadcast iñ- Airspace Panel of the Air Coordinating locations of these farms, the FAA dustry, the FAA stated, antenna pro- Committee. notice said, would come later. posals that meet established dimensions ACC Folds Oct. 10. The ACC goes "With the expansion of the aviation in antenna farm areas would be auto- out of existence Oct. 10, following a industry the problems presented by the matically excluded from the category presidential executive order last month construction or alteration of structures of aviation hazards. (BROADCASTING, Aug. 15). For the last affecting safety in air commerce have In the interim between the cessation decade, the Airspace Panel and its become pressing and can no longer be of the ACC and the adoption of the regional offices have made aeronautical satisfactorily resolved by presently new regulations, the FAA announce- studies of all broadcast towers over 500 established criteria and procedures," the ment said, the FAA administrator (Gen- ft. above ground. The results of these notice stated. "This is particularly true eral E.R. Quesada) would make judg- deliberations were forwarded to the in view of the fact that the present pro- ments on all pending matters. FCC as recommendations. cedures for the evaluation of proposed The proposed rules are divided into The FCC was not bound to follow construction with regard to possible five subparts. Each of these relate to a

Broadcasters favor FCC authority Two strong spokesmen for the cast towers as indicating that the testimony before the Senate Aviation broadcasting industry last week as- aviation agency acknowledged FCC Subcommittee. AMST emphasized serted complete and final FCC au- jurisdiction over towers. Even Sec. that had Congrels intended the FAA thority over the grant of broadcast 1101 of the Aviation Act is clear to be given the jurisdiction it would permits-including the heights and in this respect, NAB said; it gives have spelled it out in the 1958 act locations of antenna towers. to the FAA power only to require establishing the aeronautical author- NAB said the jurisdiction claimed notice of construction. ity. by the Federal Aviation Agency and The Assn. of Maximum Service Both comments were in the na- aviation interests over towers was Telecasters maintained also that ture of replies in the FCC's rule - based on an erroneous interpreta- the FCC retains the power of de- making proposals issued last Feb- tion of the FAA Act. It cited an ciding the location and heights of ruary which were intended to amend FAA publication which reserved to broadcast towers. This not only has Part 17 of the FCC rules to refer the FCC the right to make a final been performed properly over the to the FAA rather than the Air decision on broadcast matters, even past years, it stated, but aviation Coordinating Committee. Com- though the FAA may have an in- interests have acknowledged this ments filed on June 7 from the FAA terest. It quoted FAA comments primacy by participating in FCC and aviation quarters challenged the supporting an amendment to the hearings on this issue. FAA itself FCC's jurisdiction (BROADCASTING, Communications Act to give the has conceded this position, it said, June 13). Deadline for replies is FCC power over abandoned broad- in publications, in its rules and in today (Sept. 19).

78 (GOVERNMENT) BROADCASTING, September 19, 1960 !' LOZìYEST Cost Per Thousand FIRST In Both Pulse and Hooper TWICE The Power of Any Station in the Market

TAMPA -ST. PETERSBURG

Rprsntd Nationally by GILL - PERNA New Yo'k Chicago los Angeles San Francisco Plosion 9cUOlt

C O N S O L I O A T U D SUN RAY STATION S WALT, Tampa ... WPEN, l'I1tI dolllhiu .... WSAI, Cincinnati 1ROADC ASTI NO, Soplmabor 19, 1960 79 specific function -(a) introduction, (b) Other highlights of the proposed reg- FTC requirements for notice of construction ulations include: to take road or alteration, (c) procedures for aero- Definitions of airport approach ob- with ad groundrules nautical study, (d) rules of practice for struction planes. The Federal Trade Commission has hearings, (e) establishment of antenna Notice is not required where a invited 2,000 business concerns in the farms. structure is screened by already exist- Cincinnati area to attend a special Any person constructing or altering ing tall structures or terrain. "pilot" conference in that city Sept. an existing structure which is 150 ft. Notice must be filed not less than 28 to promote truthful and non- decep- above ground must notify the FAA. 30 days prior to the beginning of con- tive advertising on a community struction -wide If a structure is within 15,000 ft, of or alteration. basis. The procedure to be followed after any airport and is one foot or more If the conference is successful, simi- notice is that of (I) an informal con- above ground for each 100 ft. it is lar ones may be held in other metropoli- ference, (2) a fact -finding by a regional distant from the airport boundary, tan areas, according to FTC Chairman FAA office, (3) a "determination" by notice must be filed. Earl W. Kintner. It begins at 10 a.m. the FAA. The rules also provide a Notice must also be filed for any for in the Hotel Sheraton -Gibson. full hearing before an FAA presiding structure that is within 5,000 ft. of any The purpose of the conference, Mr. officer if a petition for such a move is heliport three feet above ground for Kintner said, is to familiarize business- allowed by the FAA administrator. each 100 ft. distance from the heliport men with their legal responsibility to boundary. advertise honestly and thus reduce the In its criteria to determine an aero- Fort Smith ch. 22 volume of false and misleading adver- nautical hazard, the FAA proposed Fort Smith Telecasters Inc. was tising. rules start with any structure which granted ch. 22 at Fort Smith, Ark., last The three -man FTC delegation will is 500 ft. above ground, or 170 ft. week by the FCC. The firm, owned one - be headed by John R. Heim, director of above ground within the geographical third each.by James Roy Jordon (tire the FTC's bureau of consultation, which limits of any control zone or control and auto supply store), Lloyd G. Hobbs is conducting the session. The morning area or within 5 miles either side of a (finance company and motel) and C.E. session will see discussion of the FTC's visual flight flyway. Also considered a Laws (real estate) plans 8.51 kw power guides against deceptive pricing and hazard is any structure which is 1,000 visual and 4.79 kw aural, with antenna bait advertising and in the afternoon ft. below the established median enroute 240 feet above ground. Presently oper- on its guides on deceptive advertising of altitude of an off airway route. ating at Fort Smith is ch. 5 KFSA -TV. guarantees and tire advertising. Mr. Heim and Victor H. Nyborg, president of Assn. of Better Business Bureaus. will speak at lunch. ? ? The FTC last December held a two - SPRINGFIELD SANDUSKY day conference in Washington on public deception, with representatives of consumer and media groups and others SC' (BROADCASTING, Dec. 28, 1959). Kintner: report dishonest competitor Advertising people were invited last week by Federal Trade Commission Chairman Earl W. Kintner to report to that agency "by mail or telephone" any dishonest advertising by their competitors. Addressing the Advertising Men's Post No. 209 of the American Legion NO, THIS IS "KNOE- LAND" in New York last Monday, Mr. Kint- (embracing industrial, progressive North Louisiana, South ner said the thought of being a "squeal- Arkansas, West Mississippi) er" may be distasteful, but "it is your public duty" to call deceptive advertis- JUST LOOK AT THIS MARKET DATA ing to the FTC's attention, a course, he Population 1,520,100 Drug Sales $ 40,355,000 said, which is far more intelligent than Households 423,600 Automotive Sales $ 299,539,000 acquiescing in "such activity which Consumer Spendable Income General Merchandise $ 148,789,000 $1,761,169,000 Total Retail Sales $1,286,255,000 waste advertising dollars and discredit Food Sales $ 300,486,000 the entire industry." He also urged advertising people to KNOE -TV AVERAGES 79.1% SHARE OF AUDIENCE use ingenuity and inventiveness to According to March 1960 ARB wet average 79.1% share of audience fron, 9 a.m. to "come up with bona fide advertisements midnight 7 days o week. which will outdraw the shady ones." To discharge responsibilities to the C B A B C S public and avoid embarrassment and KNOE-TV A James A. Noe Station the FTC's restraints, advertisers, agen- Channel 8 Represented by cies and media representatives would Monroe, Louisiana H -R Television, Inc. "do well to screen draft ad copy in Photo: El Dorado Chemical Plant, Inorganic. Chemicals Division, Monsanto Chemical Company, the light of the published decisions of producing fertilizer products for agriculture, El Dorado, Arkansas. the FTC," he said.

80 (GOVERNMENT) BROADCASTING, September 19, 1960 "JUSTICE SHINES BY HER OWN LIGHT " -Cicero. But amplification of her aims helps, too. That's why Phila- delphia's WRCV presented the series, "Law in Action." "For contributing to the public understanding of justice..." WRCV received the American Bar Association's 1960 Gavel Award, thus becoming one of two radio stations in the United States ever to have been so honored. "Law in Action" is only one of WRCV's distinguished community affairs programs. It is representative of the quality programming for adult audiences which continues to be the prime objective of this station.

'UAL i

WRCV NBC Owned 1060 In Philadelphia INTERNATIONAL development program, exploiting ON OCT. 1 natural resources and expanding its Nigerian radio -tv harbor, Port Harcourt, now served by Per schedule direct shipping service from New York. Fidel Castró s Cuban govern- goes semi -commercial The eastern market is emerging to ment took over operation of compete for an economic place beside CMQ Circuito, the country's radio Semi -commercial television and the federal seat of Lagos on the coast, largest and last independently - Nigeria will come to the Federation of located in the Western Region, and the owned radio and tv group. It was Oct. 1, the day Africa's most populous Western regional capital of Ibadan, formerly owned by Goar Mestre, (40 million) country gains its independ- where investors traditionally have set- who has fled to the United States ence from the British Commonwealth. tled first. for asylum. The government also Eastern Nigerian Broadcasting Co., issued an intervention order the new firm, in the Eastern of Nigeria's against the network charging the three federated regions, is equally owned Ontario monitoring owners with abandoning the plant by the government and a group of Lon- beer ads at border and failing to keep it in proper don financiers. It will take its place working order. CMQ was valued alongside the established federal- region- Beer advertising by Canadian com- at approximately $12 million. al service of the Nigerian Broadcasting panies on U.S. tv stations close to the Co., which offers only non -commercial international border is being monitored radio. Ten kw transmitters will broad- by the Liquor Control Board of On- spirit of the code evert in advertising cast from the regional capital, Enugu, tario, to find out if Canadian breweries entering Ontario from outside the on 48.25 me visual -53.75 me aural for are violating the spirit of Ontario's new province such as from border radio television, with radio on 3.96 me and alcoholic beverage advertising code, and television stations. The Ontario 953 kc. which came into effect on Aug. 1. Liquor Control Board has intimated it Advertising will be along lines of Ontario's Premier Leslie Frost an- can take action against offending com- British independent tv. Television, all nounced the monitoring was taking panies by cutting down or by stopping locally originated, will be on the air 7- place and stated that the province is the buying of their products, which 10 p.m. daily from Enugu with expan- looking for co-operation from Cana- can only be sold through commission sion planned later to cover a heavily dian brewers. outlets. populated area around Aba, some 55 He said that the breweries had given Drinking scenes, bottles and glasses miles nearer the coast. Schedule em- the Ontario government assurances of of beer or other alcoholic beverages phasis will be on news information and improvement of their advertising "and may not be displayed in advertising service, with radio programmed inde- we expect them to play ball with us. under the new code, but bottle labels pendently on a longer broadcast day. Already there are indications of bet- may he shown. Early remote assignments will be the terment. We are satisfied that by the tour of Princess Alexandra, Queen end of the year there will be a marked CBC in far north Elizabeth's representative for the in- improvement all around." The Canadian Broadcasting Corp. dependence ceremonies, and an appear- Under the new Ontario advertising has commenced operation of CHAK ance later in the month by Louis Arm- code for alcoholic beverages these can Inuvik, Northwest Territories, as the strong under auspices of Pepsi -Cola Co., now be advertised for the first time in furthest north broadcasting station in which has a plant in the Eastern Region. Ontario. But the arrangement provides Canada. Inuvik is located 200 miles This region has launched an aggressive that Canadian firms must abide by the north of the Arctic Circle at the mouth of the Mackenzie River, near the Alaska border. Predecessor station was operated parttime by the Canadian Army and Royal Canadian Navy for personnel stationed in the region. CHAK is the 10th CBC station to go into operation in Canada's far northland to provide broadcast service for the growing population which has only been able to receive Radio Moscow on a regular basis. New tv film firm All- Canada Radio & Television Ltd., Toronto, Ont., and Robert Lawrence Productions (Canada) Ltd., Toronto, have formed a financial association to produce and market Canadian television programs and commercials. The new association was necessitated by the increasing complexity of Canadian television programming, requiring a high percentage of Canadian content. All - Canada Radio & Television, which represents a large number of Canadian stations for sale of time, will also have Test programming In anticipation of the debut of the new service, engineers video tape to give advertisers an audi- of the Eastern Nigerian Broadcasting Co. do a soccer pickup. tion of a station's programming.

82 BROADCASTING, September 19, 1960 !` 11 making a big impression on the same woman s the suburban woman - the most influ- market, to cookout, to school meeting, to community in the type of entertainment al buyer in America. And who's making commuter express. Your commercials can and the advertising it carries. THE HERALD g impression on her? All four stations of put her finger on the starter button for imme- TRIBUNE SUBURBAN RADIO NETWORK offers HERALD TRIBUNE SUBURBAN RADIO diate buying because THE HERALD TRIBUNE unique powerful suburban coverage because NORK with their network staff, editorial SUBURBAN RADIO NETWORK reflects her it communicates directly and without waste rledge and skill. Four stimulating, aware to the land of the commuter family - and o stations that have the power to reach specifically to the woman who does 662/3% voman whose world is on power -steered Ncrala &ibuite of the buying. It's time you made a big Is, whose life is in motion from super- SUBURBAN RADIO NETWORK impression on the suburban woman!

696 MADISON AVENUE, NNW YORK, N. Y. kepresentod nationally by THE BOLLING CO., :'.7 Park Areruie. Now York, N. Y. wFYI wvIP wvox WGIIQ Long Westchester Westchester Hudson l'a Hey THE MEDIA PLANS FOR FALL CONFERENCES

THE MORE YOU NAB draws up program for annual meetings LOOK NAB's annual series of eight Fall Speakers at the personnel roundtable THE MORE YOU Conferences will be held in two seg- will include James H. Hulbert, NAB ments-Oct. 13 -28 and Nov. 14 -29. broadcast personnel-economics man- LIKE Basic programming of the meetings was ager; John M. Couric, public relations ABC-TV completed last week at the association's manager and William Carlisle, station Washington headquarters. relations manager. Mr. Couric will deal Two themes have been adopted for with the role employes take in creating the 1960 meetings. They are `Broad- a station image, including participa- casters and Politics" and "People and tion in civic affairs. Mr. Hulbert will Profits." The themes reflect the growing discuss money and manpower. Mr. importance of broadcasting in govern- Carlisle will speak on the techniques ment and politics as well as the close of reaching station decisions, saving attention given station personnel rela- both time and money. Mr. Hulbert tions. will conduct a sales management panel. The first conference will be held Oct. G. Richard Shafto, WIS-AM -TV THE MORE YOU 13 -14 at the Biltmore Hotel, Atlanta Columbia, S.C., member of the NAB (see complete conference schedule in three -man policy committee, will ad- LOOK. DATEBOOK, page 16). dress the opening luncheon in the spot FRESNO, CALIFORNIA, normally taken by the late President Each conference will feature an aft- THE MORE YOU Harold E. Fellows. A committee mem- ernoon discussion based on the role ber will appear at each conference. played in national LIKE KIEOTV by broadcasting af- Clair R. McCollough, Steinman Sta- fairs. A long -range political science ap- tions, is policy chairman. Third mem- will be by discussion proach augmented ber is Merrill Lindsay, WSOY-AM -TV of Presidential campaign problems. Decatur, Ill. Committee members will "The political session will be a study review NAB internal developments in depth of the many facets of one of under their guidance since death of the toughest problems stations have Mr. Fellows. ever faced -why, how and how deeply Separate Sessions The second morn- should stations participate in politics," ing at each conference will be devoted according to Everett E. Revercomb, to separate radio and television ses- NAB secretary- treasurer and acting ad- sions. Mr. Meagher will preside at the ministrator. The four association vice radio segment. This will include a re- AND ESPECIALLY THE MORE presidents are preparing conference view of engineering techniques and programming. progress in stereo by A. Prose Walker, YOU LOOK The Government Outlook The vice NAB engineering manager. At each AT CENTRAL CALIFORNIA'S presidents will go into subjects ranging conference a speaker will speak on TV RATES AND RATINGS, "far beyond the 1960 election campaign "Radio of the Future." Mr. Couric will THE MORE YOU into the whole art and science of gov- speak on "Building Radio With Radio," ernment," Mr. Revercomb said. "They reviewing the association's public rela- KJEOTV will discuss in detail the mechanics of tions plans for the future. Mr. Meagher LIKE government and the problems faced by will report on progress of the Radio the broadcaster. These will include the Code Board's campaign to expand sta- intermingling roles of both government tion participation in the code structure, and the industry, and what can be done now on a paid basis and open to both about them." member and non -member participation. Taking part in the political discussion tion. will be Vincent T. Wasilewski, vice At the tv session with Mr. Tower president for government affairs; How- Bureau of Ad- channel 47 presiding, Television ard H. Bell, vice president for industry vertising will review dollar growth of affairs; Charles H. Tower, tv vice pres- the television industry. This will in- ident, and John F. Meagher, radio vice clude latest information on the Fort president. Mr. Wasilewski will pre- Wayne department store study. Tele- J side. vision Code Review Board will report Mr. Bell will preside at the opening on progress of this industry ethical morning session at each conference. structure, including board actions and tv code office in for Fresno, California This will deal with radio and tv man- work of the new agement problems and the importance New York. Television Information Of- J. E. O'Neill, President of the human factor in station opera- fice, headed by Louis Hausman, will Joe Drilling, Vice President -Gen. Mgr. tion. NAB staff executives will discuss report on local and public service pro- W. O. Edholm, Commercial Mgr. ways of finding capable personnel as gramming. well as training. Case histories will Mr. Tower will review developments ol See your 'R 1100 representative be cited to show how personnel errors in pay tv (see pay tv roundup page 58) show up in red ink on financial state- and go into television management ments. problems.

84 BROADCASTING, September 19, 1960 In Buffalo and Western New York for product

VZ LLE-N. 4-1,"

identification use the station most

closely identified with the market

A minor point, perhaps, but even WBEN -TV station ID's picture the Buffalo- Western New York market. Never -ending is the WBEN -TV effort to be the station most closely identified with the likes and the loyalties of this important area. Since 1948, when Ch. 4 pioneered television on the Niagara Frontier, good public service programming and quality local programming were the standards set and followed to build loyal audiences. Today, to best identify your product with the shopping habits of the more than 2,000,000 people in this metropolitan market, use the station they watch most often. Make your TV dollars count for more - on Ch. 4, the station identified with top coverage, penetration and sales in Western New York.

National Representatives: Harrington, Righter end Persons CH.

WBEIW-TV CBS in Buffalo The Buffalo Evening News Station Affiliated with WBEN Radio BROADCASTING, September 19, 1960 85 SERVICE AS USUAL A success in the midst of disaster Radio, tv help save The first radio defense network Jacksonville. All immediately broad- lives in hurricane received its baptism of fire last week cast the information which was heard and came out of Hurricane Donna not only by their own listeners, but For broadcasting stations along the boasting success. was picked up and broadcast by the it was public service as East Coast, For three full days, operating on more than two -dozen am stations usual during Donna's turbulent visit last a 24- hour -a -day schedule, the Florida which monitored the fm network. week. -out broadcast effort was The all fm defense network fed hourly In addition 150 other bulletins saving countless lives and credited with Weather Bureau advisories to all were broadcast throughout each day property damage. avoiding even greater broadcast stations in the state of in three different languages. The fm In the course of covering the big Florida. disaster network operated at top ca- story, stations suffered their share of The fm network, established in pacity until 6 a.m. Sunday when the bruises, too. Two damage reports to July of 1958, comprises eight key Donna left Florida on its way north. BROADCASTING last week: stations whose broadcasts are moni- It is estimated that more than 25 Around -the -clock coverage by tored by all radio stations in Florida men manned the network for the WTVT (TV) Tampa -St. Petersburg, except those in the Panhandle section life -saving three days. Fla., was interrupted for 12 hours when in the northwest section of the state. Power failures at some cities Donna ripped off the roof of the sta- Weather Bureau advisories were caused stations to throw in their tion's transmitter house, smashing fed by the Miami headquarters to standby generators. One of these oc- transformers and flooding equipment. WVCG -FM Coral Gables. These curred in Coral Gables, the site of Amount of damage was not immediately were broadcast immediately and were the key station in the network. ascertained. picked up off -the -air by other stations John T. Rutledge, WVCG -FM A $15,000 loss was sustained by in the chain -WCKR -FM Miami, Coral Gables, chairman of the de- the new 50 -kw WINQ Tampa, Fla., WFLA -FM Tampa, WQXT -FM fense network, said Thursday that a when the hurricane toppled all three Palm Beach, WHOO -FM Orlando, meeting to evaluate the network's towers of the station's three-element di- WNDB -FM Daytona Beach, WRUF- operations was scheduled to take rectional array for daytime operation on FM Gainesville and WJAX -FM place Friday in Orlando. 1010 kc. The towers were blown down Sept. 11 as the eye of Donna passed Along and adjacent to hurricane al- local stations fed on- the -spot reports to within five miles of the Plant City site. ley, stations started their storm coverage other radio and tv outlets throughout The station had just completed equip- more than 10 days ago. Two Florida the country while maintaining around - ment tests and had filed a request for tv outlets, WLOF -TV Orlando and the -clock news and service to their re- program authority when the storm hit. WFGA -TV Jacksonville, had news per- spective communities. Many established The 265 -ft. -high towers were sheared sonnel aboard the Navy hurricane hun- "Hurricane Centers" to relay instruc- off at the concrete footings. Station ters that flew into the eye of Donna off tions from city and state authorities, to management hopes to have new towers the coast of Puerto Rico. carry latest weather bulletins and to up in four to six weeks. As the hurricane inched northward, serve as clearing houses for whatever needs were required locally. WFLA -AM-TV Tampa -St. Petersburg augmented its service with Spanish translations of its newscasts and, on some of its telecasts, utilized an expert in the sign language to simultaneously convey reports to the 1,000 deaf persons in the area. Donna also permitted three Jefferson Standard Broadcasting Co. stations (WBTW [TV] Florence, S.C., and WBT- WBTV [TV] Charlotte, N.C.) to put their new hurricane watch into operation. Plan, devised just the week before, called for 15 of the stations' personnel to be on the alert to go to pre- desig- nated points in the Carolinas for spot reporting. In addition to the major radio and television networks, the following also reported their hurricane service to BROADCASTING: WKWF Key West, Fla.; WTVJ (TV) and WCKT (TV), both Miami; WPOM Pompano Beach, Fla.; WFMY -TV Greensboro, N.C.; WTAR -AM -TV Nor- folk, Va.; WDMV Pocomoke City, Md.; WPEN and WFIL Philadelphia; WERE Cleveland; WDRC Hartford, Conn.; After Donna Portions of the roof on field below the smashed transformers. WKNB West Hartford; WBZ-WBZA the transmitter house of WTVT (TV) Station returned to the air with reduced Boston -Springfield and WBZ -TV Bos- Tampa -St. Petersburg lay in the flooded power in just 12 hours. ton.

86 (THE MEDIA) BROADCASTING, September 19, 1960 SAB I TY

is why ! 1 uuuu uuuuu GATES FM -5B largest selling 5KW FM Transmitter manufactured today !

Stability is what station engineers look for in FM transmitters, and stability was the engineering objective during research and design of the Gates FM -5B 5000 watt FM broadcast transmitter.

The ,I hinet of the FM -511 is a complete 250 watt F, \I lian,tnitter, including exciter, provision for multiplex, 250 watt amplifier, control circuits and power supplies, The 500( watt power amplifier is totally to protect the 'l'V band. .And, the twin 6076 tubes in isolated ill the right 1, hinet, with separate power the 5 kilowatt PA ha) e a big conservative factor, very supplies, relay equipment and metering. Front exciter important in operating cost consideration through output at 10 wails Iluol,gh 5000 watts, there are only long tube life. kith,' frequent t sl.itTs. This is stability for case in Stability spells reliability that's one reason why the tune up and then NIAning that way. ... Cates FM -511 is the largest selling 5000 watt FM tiats- l'lupt 1,i1)It lut single or dual channel multiplex elim- mitter ntaulfatured today. Stability is what engineers inates adaptor arrangements when multiplex is added. demand and get when they specify the Gates FM -5B The new (rattes multiplex system is widely acclaimed for 500( tva l t s. fur its new approach in simplicity and effective operation. For additional te& Iulie,ll info' nl.ation, Elite for the Crues EN! 1 :u l File, (chit It jilt hides price lists avid 1(1 h ;amantes are handled from within, and at ex- engineering bulletins on all (rates 1' \I tr,uhmittets, tonal coaxial stile notch liber is standard equipment from It) traits to 10,00( (rants. l'ours for the asking.

GATES RADIO COMPANY HARRIS (GATES1 Subsidwry al HarrisTntsrlypo Corporation QUINCV, ILLINOIS .MI OIRcr.r In HOUSTON, WASHINGTON, D.C. In Canada: CANADIAN MARCONI COMPANY Export Solos: ROCKE INTERNATIONAL CO., 13 EAST 40th STREET, NEW YORK CITY Crosby has last word ample, he said, adding: "Owning a tv again when this lunacy blows over." network affiliate in one of these cities NBC authorities indicated they prob- in feud with NBC [where NBC has o &o's] is like owning ably would let his latest attack blow an oil well-and it takes about as much over, without further reply. Columnist John Crosby tossed an- brains to run one. Push a button and other spear last week in his joust with the money rolls in. Changing hands NBC. "Nobody -not even Sarnoff and ANNOUNCED The following sales of it glad," he wrote in "I said and I'm Kintner-can lose money running a station interests were announced last column Monday morn- his syndicated network affiliate station. (Just to give week subject to FCC approval: ing, answering NBC's answer to his you some idea, WCBS -TV in New charge that the network's profits and York will gross roughly $15 million WKST -AM -TV Youngstown, Ohio: prestige had sunk since "visionary" this year with a net profit of roughly 80% interest sold' by Samuel Townsend President Sylvester L. (Pat) Weaver Jr. $7 million.) However, in all the things to Ted Estabrook and John T. Valdes, was replaced by "hard- headed practical that require judgment -like the buying co-owners of WCUE Akron, Ohio, for men" like Board Chairman Robert Sar- of network programs instead of the about $1 million. WKST -AM -TV oper- noff and President Robert Kintner pushing of buttons -the Sarnoff -Kint- ations will be integrated with those of (BROADCASTING, Sept. 12). ner regime has been to the viewer al- WCUE in new company, Communica- His charge that NBC's profits had most a total disaster." tions Industries Inc. Mr. Townsend will continue with stations under consultancy shrunk from $18 million under Mr. the assertion by Messrs. To Sarnoff arrangement as well as retaining 20% Weaver to not more than $5 million ánd Kintner that he was "not compe- interest in joint venture. WKST is 1 kw under Messrs. Sarnoff and Kintner had tent" to deal with matters of operation on 1280 kc and is assigned to New brought from the Sarnoff- Kintner man- and management Mr. Crosby replied agement a reply that NBC's profits were Castle, Pa. WKST -TV in on ch. 33 and that "they are hardly the ones to be ban- began operating in 1953. Both stations in fact at a near -record level in 1959, dying that word `competent' around." were at a record high the first half of are affiliated with ABC. Broker was this year and promised to set an all -time He denied he was "anti -NBC" Blackburn & Co. record for the full year 1960. any more than he had been "anti -CBS" when he accused CBS of being "the KFOX -AM -FM Long Beach, Calif.: In last Monday's column Mr. Crosby hallmark of mediocrity" some years Sold by Kenyon Brown, Bing Crosby retorted that NBC had neglected to add and Kevin Sweeney to Washington ago. In fact, he said, "NBC has given that "very little of this prosperity came Homes of Washington, D.C. for $850,- me many wonderful moments. I love from network television, which happens 000. Washington Homes is headed by to be the only thing I was talking its news. I love Huntley -Brinkley. I Robert Symonds as president and Max about." He was not writing about love color television. I'm sure it will Reznick as vice president. KFOX oper- owned -and -operated stations, for ex- give me many wonderful moments ates on 1280 kc with 1 kw. KFOX -FM is on 102.3 me with 1 kw. Broker was Blackburn & Co. KIVA (TV) Yuma, Ariz.: Sold by Harry C. Butcher and associates to We stake our Bruce Merrill, principal owner of An- tennavision Inc., a group of community antenna systems in Arizona, for $550,- reputation on every 000. Agreement provides that KIVA will withdraw its protest against use of microwave channels to bring Phoenix sale. It is worth tv signals to cable company in Yuma. Ch. 11 KIVA is an NBC primary affiliate. more than any APPROVED The followng transfers of station interests were among those approved by the FCC last week (for single commission! other commission activities see FOR THE RECORD, page 104). WQXI Atlanta, Ga.: Sold by Robert Buying or selling, one of your greatest protections is W. Rounsaville to Esquire Broadcasting Blackburn's demonstrated willingness to lose a sale rather than a future client. Perhaps that is why so many people come back to us again and again. MEN WHO READ BUSINESSPAPERS & Company, Inc. BLACKBURN MEAN BUSINESS RADIO TV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS In the Radio -TV Publishing Field WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST James W. Blackburn H. W. Ca"ill Clifford B. Marshall Colin M. Selph only BROADCASTING qualifies Jack V. Harvey William 8. Ryon Stanley Whitaker Calif. Bank Bldg. Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. -Tormembership in Audit Bureau Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. and Associated STerling 3.43.11 Financial 6 -6460 JAckson 5 -1576 CRestview 4.2770 of Circulations Business Publications

88 (THE MEDIA) BROADCASTING, September STATIONS Co. of Atlanta Inc. for $1.6 million. the Midwest and South. His firm will Esquire Broadcasting is subsidiary of assist stations in designing both pro- Esquire Magazine. grams schedules and sales policies, with FOR SALE special emphasis in the area of service WAKE Atlanta, Ga., and WYDE programming. Headquarters are at 3073 Birmingham, Ala., sold by Bartell EASTERN Edgefield Road, Columbus. Broadcasters to former New York TV -VHF STATION IN SOUTH - broadcasters Ira Herbert and Bernice affiliated with top network. Plant in- Judis. Sales price for WAKE was $500,- EDITORIAL SURVEY vestment approximately three quar- 000; for WYDE, $525,000. Both in- ters of a million dollars. Current cosh More tv outlets are throw -off over $300,000.00 Ily. cluded $80,000 for agreement not to National and local sales growing. compete for five years within 50 miles speaking their minds Total price $2,200,000.00 with of stations. Commissioner Robert T. terms. On right kind of deal will en- Nearly a third (30 %) of tv stations tertain exchange of stock for listed Bartley dissented. Landis Associates, are editorializing, according to a sur- stock. Hamilton- & KKSN Grand Prairie, Tex.: Sold by Inc. handling this property exclu- vey conducted by NAB's Television In- are limited in nego- L. Buchanan to Robert W. sively, but our John formation Office. Results were sub- tiations to qualified buyers only. for $301,000 and agree- Rounsaville mitted at a Sept. 14 meeting of the Sellers will arrange to meet with au- ment to compete within 50 miles for thorized officers of other companies not NAB Editorializing Committee in Rounsaville is principal interested in discussing exchange of five years. Mr. Washington. of Rounsaville stations which comprise stock transaction. Four projects designed to develop WASHINGTON, D.C. WCIN -AM-TV Cincinnati, WLOU and editorializing by stations were adopted 1737 DE SALES ST., N.W. Louisville, WATL -TV At- WTAM-TV by the committee. Co-chairmen are EXECUTIVE 3 -3456 WTMP Tampa, WMBM South RAY V. HAMILTON lanta, Joseph E. Baudino, Westinghouse WYLD New Orleans JOHN D. STEBBINS Miami, and Broadcasting Co., and Daniel W. Kops, WVOL Berry Hill (Tenn.). Mr. Rounsa- MIDWEST WAVZ New Haven, Conn. WQXI Atlanta to Esquire Top ville sold The committee projects include: Midwest major market fulltimer. was conditioned on billings in market. Extensive real (see above). Grant Compilation of a file of case his- outcome of inquiry regarding sponsor- estate. Price slightly above annual tories showing what individual stations gross at $450,000.00 all cash. Rob- ship identification. Commissioner accomplish when they editorialize. Wisconsin fulltimer will gross at least ert T. Bartley dissented. Updating and revision of the NAB $90,000.00 1960 and show good return. It is a single station market. KBUY Amarillo, Tex.: Sold by publication, Editorializing on the Air, There is valuable real estate. Ex- Worley & Sanders Broadcasters to Ra- to reflect latest developments and to tremely good terms can be had. The dio KBUY Inc. for $250,025. Giles E. show techniques. price is $140,000.00 for the physical Miller, president of Radio KBUY Inc., editorializing assets with 29% down payment. Frequent mailing of Midwest fulltimer in distress. Owner has interest in KOKE Austin, Tex. aids to member stations. forced to sell. Price and terms have Commissioners Robert T. Bartley and Compilation of a list of problems become quite flexible. This is a good Robert E. Lee dissented. faced by editorializing stations. facility in a good market which is not staff was instructed to study over- radioed. A $35,000 to $40,- WJRD Tuscaloosa, Ala.: Sold by The NAB 000.00 down payment will likely Wilhelmina Q. Echols to John C. Coop- plans for an industry seminar on broad- handle this deal. er Jr., manager of WJRD, for $205,000. cast editorializing. Richard M. Aller- Midwest metropolitan - valuable ton, NAB research manager, submitted property -long record of earnings - $750,000.00. a radio editorializing survey conducted religonal operation - New consultant firm $150,000.00 down and terms 7 -8 by his department in a study of radio years to financially qualified opera- Formation of new radio consultancy, news. The survey will be made available tor. Maurice Jackson Organization in Co- in October. CHICAGO lumbus, Ohio, was announced last week. The committee adopted a resolution 1714 TRIBUNE TOWER DELAWARE 7 -2754 Mr. Jackson has been in broadcasting extending sympathy to the widow of RICHARD A. SHAHEEN for past 25 years in both performing Alex Keese, WFAA -AM -TV Dallas. SOUTHWEST and sales capacities, most recently with Mr. Keese was co- chairman of NAB's WTVN (TV) Columbus and before that first Editorializing Committee. WEST TEXAS DAYTIMER- $90,000.00, $30,000.00 down, lib- with number of radio and tv stations in Attending the committee meeting, eral terms on balance. Single station market, billing better than $60,000.- 00 per year. Owner -manager can net $2,500 per month with this one. DALLAS 1511 BRYAN ST. RIVERSIDE s -1175 DEWITT 'JUDGE' LANDIS Newest among the SOUTH DIAL 1/10 / 50,000 WATTS Fulltime radio station grossing in leaders serving excess of $100,000.00 annually and breaking even under absentee ownership. Priced for fast sale at total of America's greatest $120,000.00 with possibility of term RADIO LOS ANGELES payout. radio market! SAN FRANCISCO Represented by I 1 1 SUTTER ST. DONALD COOKE INC. EXBROOK 2.5671 JOHN F. HARDESTY .More audience per dollar than any other lending radio station In greater Los Angeles! HAMILTON -LANDIS & Assoc., INC.

NATIONWIDE BROKERS BROADCASTING, September 19, 1960 RADIO i TELEVISION STATIONS NEWSPAPERS

NEGOTIATIONS APPRAISALS FINANCING besides the co-chairmen, were Eugene B. Dodson, WTVT (TV) Tampa, Fla.; Simon Goldman, WJTN -AM -FM Jamestown, N.Y.; Robert T. Mason, WMRN Marion, Ohio; Lawrence H. Rogers II, Taft Broadcasting Co.; Lee Ruwitch, WTVJ (TV) Miami; Ben Strouse, WWDC Washington. John F. Dille Jr., WSJV (TV) Elkhart -South Bend, Ind., was absent. Attending for NAB were Howard H. Bell, Vincent T. Wasilewski, John F. Meagher and Charles H. Tower, vice presidents; Everett Revercomb secretary- treasurer and acting administrator; Douglas A. Anello, chief counsel; John M. Couric, public relations manager, and Mr. Allerton. THAT OTHER NAB Sponsors like board's thorough tv test When A%wire Time goes on NBC - TV Sept. 28 as an hour -long special colorcast sponsored by Chrysler Corp., the audience will include a group of civic and culturally minded individuals, mostly women, mostly leaders of worn- en's clubs, PTA groups and similar organizations. Enjoying the change Pleased of the South, former owner of the from 930 facility in Charlotte; J. Leonard This group will be judging as well about the switch in frequency kc and the ac- Reinsch (seated), president of Caro- as watching. What members will be 1240 kc to 930 Broadcasting Co. (owner of judging are the commercials created companying power increase from lina WSOC-AM- FM -TV) and executive for the program by the sponsor's agen- 250 w to 5 kw of WSOC Charlotte, Cox stations; Larry cy, Leo Burnett Co. They'll judge the N.C., are company principals. At director of the vice commercials by checking a ballot dis- the signing of the contracts closing Walker, executive president tributed by the National Audience the sale of the 930 dial slot are (1 of Carolina Broadcasting Co.; and Board, an organization dedicated to to r) : G. Richard Shafto, executive Henry Sullivan, general manager of the improvement of better programs vice president of Broadcasting Co. WSOC. and better commercials on radio and television. tion to tv programming. In no way a The board also encourages viewers to The ballots contain eight statements competitor to the professional rating write to stations and networks, sponsors about the commercials: (1) the com- firms, the National Audience Board and their agencies, when they see or mercials are in good taste, (2) their sell- employs a "depth opinion" device. The hear something they like, when they en- ing message is effective and informa- civic leaders participating do their pre- joy a program and want to have it con- tive, (3) they are imaginative, (4) the viewing and reviewing under profes- tinued on the air or when they would advertising copy is accurate, (5) the sional supervision. On the West Coast, like to have its content repeated. commercials have entertainment value, a psychology instructor at UCLA has Encore After a survey of the first (6) they have eye- appeal, (7) increase been counseling the organization on the Evening with Fred Astaire broadcast, my interest in the product, (8) they are preparation of technically- correct bal- J.R. Barlow, manager of product adver- believable. lots. He also has analyzed the returned tising for Chrysler, wrote the board Viewer -judges are asked to check each ballots to check the validity of the opin- thanking "civic leaders for their recent statement to indicate whether they ions registered in the home living rooms successful efforts to crystallize public "strongly disagree," "disagree," have "no or studio projection room where the opinion in regard to the first Astaire opinion," "agree" or "strongly agree" viewing was done. show. The wonderful comments of view- with it. The ballots also contain several The full results of the previews or ers and press have necessitated our re- lines for comments, plus space for the reviews, together with the comments of peating this program. You, National judge's name, address, organizational viewers and an interpretation are in- Audience Board, effected not only a affiliation and his office in that group. cluded in a special report furnished the public service in your unbiased review- Finally the judge is asked for permis- advertiser, agency or producer engaging of this program, but also a service sion to quote his comments and use his ing the services of the group. All facts, to us, the sponsor." name publicly. This usually means in good and bad, are supplied "without Other users of the National Audi- the National Audience Board monthly garnishing, selection or manipulation," ence Board survey services, in addition news letter, which regularly reports on a board spokesman stated. "The Na- to Chrysler and Leo Burnett, are Henry results of the audience opinion surveys tional Audience Board has become Jaffe Enterprises, Desilu Productions, conducted through its auspices. known for its frankness and integrity," Julian Lesser Productions, Herts -Lion Usually Programs Normally, these he said. "Thus the service it renders Productions and Hudson Co. surveys seek to evaluate public reac- has real value." The producers discovered the Na-

90 (THE MEDIA) BROADCASTING, September 19, 1960 the all new THE S. MAIN SECTIONS AND SUBHEADS ARE: The facilities of radio and television TV Station (all Letters AM Stations Grouped by Regional 1V Networks TV Station Directory Frequencies Canadian Broadcasting Corp. Experimentol TV Stations Group Ownership of Executives, Staff UHF Translator TV Stations Broadcast Stations Canadian TV Call Letters TV Stations Grouped by Newspaper Ownership of Canadian TV Station iBROADCASTINO Channels Stations Directory TV Stations Equipped for Radio -TV Station Canadian AM Call Letters Videotape Representatives Canadian Rodio Station History of All TV Station Sales TV Network Interconnection Directory YEARBOOK* AM Station Call Letters Map Canadian AM Stations by O K FM Station Call Letters Notional Rodio and TV Frequencies M A R K E T B O Rates Rodio Station Directory Networks and Mexican- Caribbean Radio "One -book library of television and radio information" U.S. Stotions Beaming Overseas Regionol Radio Networks Stations Regulation, Imposed and voluntary separate directories in- How to Apply for a Broadcasting Radio (ode of the N A B. F (C Commissioners, Station F. C.C. Rules Regulating Radio Executives and Staff 46 dexing the world of TV (ode of the N A B and Television broadcasting Suppliers and services Equipment Manufacturers Radto-1V News Services Unions, labor Groups Designed to meet your specialized needs, Equipment for Rent Talent Agents Communications Carriers Communications Attorneys Research Services Closed Circuit 1V Operators tithe all -new BROADCASTING Yearbook is Consulting Engineers. Public Relations Services Subscription TV Interests Station Brokers Music Licensing Groups Community Antenna Systems the largest and most complete encyclopedia- TV Program Services Top SO Advertising Agencies Radio -TV Schools Rodio Program Services Agency Directory Government Agencies type book ever published for the business of Management Consultants broadcasting. The information in this book is Trade associations, professional groups massive (more than half a million words), The National Assn. of Broadcasters The Television Bureau of Other Associations of State Associations of Broadcasters Advertising (TV8) Broadcasters The Rodio Associations, and it is organized for speedy reference. The Radio Advertising Bureau -TV Galleries of Societies in (RAB) Congress Other Fields It's a desk -top book. You'll use it constantly Facts, figures, history of broadcasting throughout the year for facts and figures, The ABCs of Radio and TV Time Sales in Individual Foreign language Television Markets Programming names and addresses -for data available in How Stations Have Multiplied Rodio Time Soles, Network, Negro Programming Year by Year Spot, Local Stereophonic Broadcasting, no other single source. Size and Nature of Rodio-TV Radio Time Sales in Multiplexing Audiences Individual Markets Film-Line Ratio on TV Compiled, edited and written by the same Radio, TV'Receiver Production The Radio and Television Bibliography of Reference Volume Payroll Books staff that produces BROADCASTING - The TV Time Soles, Network, Extent of Editorializing Selected Articles of Basic Interest Businessweekly of Television and Radio. Spot, Local on the Air all U. S. Counties Serving the business side of broadcasting Market Facts for ..x.u. YINI N. , , Is. 4.4001 ...V i4rTWA w.Mw. xe n , Mwl since 1931. ; IM Y% Nx% 4rY 4W 6.170 116.2 11 SIMI was kw Lot man * Published every September

EVER ALL NEW. . .AHTUORITATIVF. . MORI COMPLETE TURN ORDER TODAY! BROADCASTING PUBLICATIONS INC. WASHINGTON 6, D. C

-1 New Yearbook and the next 52 issues of BROADCASTING Businessweekly - $11.00 [II 52 issues of BROADCASTING Businessweekly - $7.00

1 New Yearbook only - $4.00

nerve titleositi.,n

company nane

632 pages, 3'/2 lbs. city cone state Please send to home address- $4.00 each LIMITED EDITION NOTE: Your subscription will be extended four issues provided payment is received with the order. Glad to pass the bookkeeping savings along to you. ABC -TV's optimistic outlook ment blueprint, increased activity lished programs, extended daytime ABC -TV is continuing up its sym- in news and public affairs, an area shows, specials and new emphasis bolic ladder with an accent on previewed by News Vice President on live sports events. youth, affiliates and the nation's John Daly. Before the closed circuit cameras press were told in a taped closed - Julius Barnathan, vice president in Hollywood (photo above) were: circuit presentation by officers and for affiliated tv stations, appeared Front row (1 to r)-Jack Gelder, stars last week from the West with General Manager Howard WCHS -TV Charleston, W.Va. John Coast. Maschmeier of WNHC -TV New Dille, WSJV (TV) Elkhart -South Leonard Goldenson, president of Haven, Conn., chairman of the Bend, Ind.; Don Davis, KMBC -TV American Broadcasting- Paramount ABC -TV Affiliates Assn., and seven Kansas City; Joseph Bernard, Theatres, cited progress in pro- other association governors. The KTVI (TV) St. Louis; Mr. Masch- gram-audience competition over the governors had been meeting with meier; Bill Walbridge, KTRK -TV past four years and pointed to network chiefs in Hollywood all Houston; Joe Drilling, KJEO (TV) ABC -TV President Oliver Treyz last week, giving enthusiastic re- Fresno; and Joseph Hladky, and Programming- Talent Vice ception to plans which, Mr. Masch- KCRG -TV Cedar Rapids. President Thomas W. Moore who, meier said, would "cement ABC - Back row -Dean Linger, adver- he said, "have the talent and youth TV's No. 1 position established last tising and promotion director, ABC; to make it go." AB-PT and its net- season." He made special mention Robert Coe, director of station re- work are planning five years ahead of public affairs entries, citing Bell lations, ABC -TV; Alfred Schneider, and looking forward to a world & Howell Closeup, the Winston vp in charge of business administra- television exchange within that Churchill series and Expedition. tion; Mr. Barnathan; Michael Fos- period, Mr. Goldenson said. Mean- The network press preview ter, vp press information; Donald while, in the U.S. he and his net- showed clips from these and the Shaw, director station clearance work chiefs agree that ABC -TV entertainment lineup in a fast - ABC -TV; Mr. Moore; Mr. Treyz; has overtaken its goals in program- paced musical- comedy format, in- Mr. Goldenson, and Court Mc- ming and audience and is now troducing scenes and stars of new Cloud, manager, ABC-TV station entering phase three of its develop- fall shows, with reminders of estab- relations, Western Div. tional Audience Board early in its his- surveys, like that made of the Hudson that the public is very receptive to pro- tory. Walt Disney, with a habit of being Co. Thanksgiving Day parade telecast grams containing instructive content. first in many things, invited its civic in Detroit, cost proportionately less. However, it feels that the effectiveness leader members to a special showing of The fees go toward paying the cost of of commercials with respect to the Davey Crockett in the spring of 1955. sending out invitations to tv chairmen, primary job of moving merchandise The reviewers, led by the state television printing the ballots, the professional must be equated with factors of irrita- chairmen of the California Federation psychological supervision, the computa- tion." of Women's Clubs and the California tions, clerical, communications, trans- branch of the American Assn. of Uni- portation and other incidental expenses, versity Women, rated the series "ex- not to exclude the publishing of the re- Rep appointments cellent for the family, historically in- sults, comments and interpretations. As KTOP Topeka, Kan.: Spot Time Sales structive." a non -profit, public service organiza- Inc, N.Y. ABC -TV San Francisco followed tion, national Audience Board itself suit, inviting Bay Area leaders to a contributes some of the financing of KOBY San Francisco and KBUZ similar preview. Then Screen Gems this operation. Phoenix: Peters, Griffin, Woodward, asked for a preview of Rin Tin Tin. In addition to reporting on results N.Y. Questionnaires were developed for bal- to the survey, sponsors and the Na- KYA San Francisco: Broadcast Time loting and policies set for giving results tional Audience Board membership, the Sales. and interpretations of the surveys to the organization also keeps the broadcast- industry hosts. ing industry informed about public re- WABB Mobile, Ala.: Robert E. East- Century Note The cost of an Audi- action to its offerings. Four years ago, man, N.Y. ence Board survey is $100 per Peter Goelet, president of the National show- KPEN (FM) San Francisco: ing per city. a is Audience Board, wrote to the late If preview held in New Young Fm Sales. York and Los Angeles, the cost would Harold Fellows, president of the better - be $200. For a minimum nation -wide known NAB, the National Assn. of WSOC Charlotte, N.C.. l'rtrn. Grif- survey, the cost is about $800. Regional Broadcasters: "My general opinion is fin, Woodward, N.Y.

92 (THE MEDIA) BROADCASTING, September 19, 1960 BEST WAY TO EMBRACE THE NEW YORK NEGRO COMMUNITY...

DeLlBerate a moment on the enormous Negro community in the With top Negro personalities and a variety of proven merchan- greater Metropolitan New York area and you'll see how much dising aids to help sell your products,WLIB is a must buy in the good sense it makes to re-examine your radio schedule and greater New York market. So-if you want to embrace the Negro "LIB" IT UP. community -"LIB IT UP!"

This vital community, at latest count, encompasses over 1,494,000 people with a spendable income up in the billions. And it's growing larger every day. To this alert and growing audience WLIB offers more Negro programming than all other radio stations in New York combined! More local Negro news - more national Negro news -more Negro public service as well. In turn it produces by far the greatest Negro listening audience in town. Hotel Theresa, 125th Street & 7th Avenue, New York 27, N. Y. EMBRACES THE ENTIRE NEGRO MARKET IN GREATER NEW YORK BROADCASTING, S.pt.mbr 19, 1960 93 KFAC delivers two top radio audiences at one rate...

Good Music rings up Sa /es in Southern California

oveer i¡ AM -FM fl Ar

every time you buy KFAC-AM you also get Southern California's largest FM audience*

Most combination AM and FM stations offer simul- tions that reach over a million different homes in taneous coverage on a limited basis. For the past an average week. twelve years we have been duplicating our entire Our renewals tell the story. 44 current advertisers broadcasting schedule 24 hours a day. This is one are in their 2nd to 20th continuous year of success- reason why we are among the four Los Angeles sta- ful KFAC selling. We invite you to join them.

'Latest PULSE Surveys

The Music Stations for Southern California 24 -hour simultaneous AM -FM at one low cost AWE Represented by The Bolling Company, Inc. PRU DENTIAL SQUARE LOS ANGELES

94 BROADCASTING, September 19, 1960 FATES & FORTUNES

Advertising Gerald P. Branson, field division St. Louis. joins Storm Adv., that city. Broadcast advertising manager of Falstaff Brew- formerly with Com- Sidney G. Alexan- ing Corp., St. Louis, promoted to Mark Foster, Counselors der, formerly vp and newly created position of media man- munications division of Communications Affiliates Inc., N.Y., group supervisor at ager. Barry C. Sullivan succeeds Mr. to Howard Chase Assoc., that city, as Kastor Hilton Ches- Branson. August (Gus) Gage!, mid - ley Clifford & Ather- west division advertising manager, account executive. ton, N.Y., becomes Neb., returns to St. Louis to Omaha, John F. Kresl and Thomas J. Mack in Sanders & partner assume Mr. Sullivan's former position. named account executive and radio -tv city, to Lowen, that William O. Horne promoted to mid - production manager, respectively, for be known as Sanders, west division advertising manager. He Allen & Reynolds, Omaha, Neb., adver- MR. ALEXANDER Lowen & Alexander. had been member of advertising staff. tising agency. Prior to his association with KHCC &A, Mr. Alexander was partner at Peck Dwight Reynolds, previously media Roy M. Marshall, formerly account Adv., and advertising director of both supervisor at Wade Adv., Chicago, and supervisor and director of business de- Columbia and David O. Selznick mo- formerly advertising manager of Alber- velopment at Ross Roy, Detroit, joins tion picture companies. to- Culver Co., to Campbell -Mithun, MacManus, John & Adams, that city, Chicago, as all -media buyer including Brooks Elms, vp on American Tobac- as account executive in commercial broadcast activities. co at Sullivan, Stauffer, Colwell & products group. Bayles, N.Y., joins Robert C. Durham, Stanley Leipzig, formerly of Dun - Richard C. Wright, formerly associ- Inc., as executive vp and general man- nan & Jeffrey, N.Y., joins S. Jay Reiner ate media director at BBDO, joins ager. Co., Mineola, N.Y., as director of sta- Carling Brewing Co., Cleveland, as ad- Ronald R. Mullins, Norman, Craig tion relations. ministrative assistant. & Kummel, N.Y., elected vp. James Woodward named assistant vp. Harry Carlson, vp James F. Donnelly Jr., supervisor of General Public Re- of sales promotion, A. O. Smith Corp., Sylvan Taplinger, vp in charge of lations, N.Y., subsid- Kankakee, Ill., appointed manager of radio -tv for W.B. Doner & Co., N.Y., iary of Benton & advertising, sales promotion. resigns. He will announce future plans Bowles, elected presi- shortly. Mr. Taplinger supervised Tim- Warren T. Brookes, account execu- dent of GPR. Sher- ex (watches) account for Doner. tive at Kenyon & Eckhardt, Boston, wood Rollins Jr. elected president, Boston chapter, named vp. Mr. Ronald P. Smillie appointed vp of Carl- American Marketing Assn. Krupnick & Assoc., St. Louis adver- son joined pr firm in I CARLSON MR. tising agency. He has been account 1957 when it merged Bernard W. Meyer, formerly mar- executive at Krupnick since 1955. with Burns W. Lee Assoc. He had been keting director for General Foods vp of BWL. A.P.D. Wheelan, formerly with Corp., Latin America Div., to Chese- brough -Pond as market- N.W. Ayer & Son, Hollywood, be- International Joseph Sullivan named advertising ing manager. comes partner in Barrie & Faulk Adv., supervisor for St. Paul (Minn.) Div. of San Francisco, which becomes Barrie, Theodore Hamm Brewing Co. Terence George B. Lavery Jr., formerly with Faulk & Wheelan. Mr. Wheelan will O'Brien appointed advertising super- Campbell -Mithun, joins Kane Adv., supervise agency's creative activities. visor for eastern and western divisions, Bloomington, Ill., as business director. Location: 215 Leidesdorff St., Phone: and Philip Hummel becomes point of Exbrook 2 -1158. sale manager. Mildred A. Vigerhouse, formerly Sam D. Keeper appointed general director in radio -tv department of Ru- manager and partner of Max H. Ja- Richard B. Stockton, formerly vp der & Finn, N.Y., joins J.M. Mathes cobs agency, Houston, which becomes and account supervisor at French Adv., Inc.. that city, as member of staff. Jacobs -Keeper -Newell & Assoc. Vance Newell named chief account executive and partner. Others named to firm's management: Mrs. Jesse McFarland, D -F -S names three new vps Mrs. Ethel Younger, Alma Taylor William A. Taylor, Mary Bourgeois. Robert Scurlock and Frederick A. Mitchell, Robert C. Bullen, formerly VI) and account executives at creative director at Don Kemper Co., Dancer - Fitzgerald -Sam- Chicago, to Olian & Bronner, that cite. pie, N.Y., named vps. as vp and account supervisor. Mr. Taylor, who is on Theodore W. Prescott, formerly ac- Procter & Gamble account supervisor at N.W. Ayer & Son, count, was with Young Philadelphia, to Charles E. Hires Co. & Rubicam until 1953 (Ilirr. na t heer), that city, as vp in when he joined DFS. Mg. TAYLOR MR. SCURLOCK MR. MI IC(ELL charge ut marketing. Mr. Scurlock, who also works on Needham, Louis & Brorby and head Eleanor Accles, media buyer at l'&(.. came to agency in 1954 from of research department with DFS Benton & Bowles. Mr. Mitchell was in Chicago. He works on Simoniz Adams ,\ t" s N.Y., joins Cunning - formerly head of N.Y. office of account. hum ,\ \\,I,h. iii, t city, as supervisor of meth.' service.

BROADCASTING, Suptuiuóur 19, 1960 95 She will supervise radio and tv public- manager of Chicago office of Jack Neville Miller, Washington com- ity. Masla & Co., radio -tv station repre- munications attorney, was sworn in sentative. Masla also announces move Sept. 12 as member of District of The Media of office from 435 N. Michigan Ave. Columbia Redevelopment Land Agency. to 75 E. Wacker Drive. Formerly mayor of Louisville, Ky., Sumner N. Blossom, president of Mr. Miller has always been interested Crowell -Collier Publishing Co., N.Y., Harold R. Krelstein, president of in rehabilitation of slum areas. His new elected vice chairman. Raymond C. Plough Inc. stations named chairman, post is parttime civic activity. He con- Hagel, executive vp, assumes presi- Radio Advertising Bureau finance tinues his practice as partner in law dency. Publishing house owns KFWB committee. George Comte, general firm of Miller & Schroeder. He is for- Los Angeles, KEWB San Francisco- manager, WTMJ- AM -FM -TV Mil- mer NAB president. Oakland, and WISK St. Paul, Minn. waukee, also appointed to committee. David E. Lyman, program director Jerry Friedman, sales manager of Simons, general sales manager at WLEE Richmond, Va., promoted KQBY (formerly KOBY) San Fran- Jim to at KWFB Hollywood, Calif., is at his newly created post of director of pro- cisco, promoted to station manager. home following operation Sept. 6. gram development. Other changes: Previously, he was account executive program director; at KYA, that city. Stewart Yarbo, Edward A.W. Arthur Lane, continuity director, Rich- Smith has assumed Gene P. Leffler, formerly executive ard Via, assistant sales manager; Gene vp of KQTV (TV) Ft. Dodge, Iowa, position as general Loving, assistant director of music; appointed general manager of WTAP- sales manager of and Roland Sisking, director of sales AM-TV Parkersburg, W.Va. Previously KQV Pittsburgh. He promotion. Mr. Loftier was general manager of formerly was De- KMMT (TV) and KAUS, both Austin, troit manager of Harold F. Stone, formerly with Minn. Adam Young Inc. WNEM -TV Flint- Saginaw, Mich., to and Young Television WLOF -TV Orlando, Fla., as program Glenn Thomas, formerly with Corp., station reps. MR. SMITH director. WAFC Staunton, Va., to KUSH Cush- ing, Okla., as station manager and James R. Martin, formerly at KUSN Johnny Gunn, formerly operations chief engineer. St. Joseph, Mo., appointed program director at KOMY Watsonville, to director at WKEE -AM -FM Hunting- KCVR -AM -FM Lodi, both California, David L. Lambert, formerly of tv ton, W. Va. as program director. sales staff of The Katz Agency, N.Y., and Van joins KVOR -AM -FM Colorado Springs, Chuck Phillips, air personality at Rick Kraushaar Jack KTLA (TV) Los Colo., as general manager and sales WEMP Milwaukee, assumes additional Nostrand join manager. duties as program director. John Angeles as account executives. Michaels, formerly with WKHM Dear- Fred Ruegg, CBS Radio vp and gen- Donald A. Wolff, formerly assistant born, Mich., joins WEMP as disc eral manager of KNX Los Angeles, re- manager of Forjoe & Co., appointed jockey. appointed to board of directors of Southern California Broadcasters Assn., filling vacancy created by transfer of NAB names three committees Howard Gray from KGIL San Fer- nando to KWIZ Santa Ana. Only one Three standing committees for David C. Moore, Transcontinent area representative is permitted from 1960 -61 were announced last week Television Corp.; D.L. Provost, member stations with that office being by the NAB Policy Committee: Hearst Corp.; Weston C. Pullen Jr., held by KWIX's Ernest Spencer, asso- Television Music Advisory- Time Inc.; Robert M. Purcell, ciation treasurer. Campbell Arnoux, WTAR -TV Nor- KFWB Hollywood; Lewis W. Shol- folk, Va., chairman; Payson Hall, lenberger, CBS; James W. Wood - Bob Allen, formerly account execu- Meredith Broadcasting Corp.; John ruff Jr., WRBL-AM -TV Columbus, tive for WEEI Boston, joins sales staff E. McCoy, Storer Broadcasting Co.; Ga. Mr. Koop represents Radio - of WCBS New York. Eugene F. (Red) Clifford M. Kirtland Jr., Transconti- Television News Directors Assn.; Mitchell, merchandising director at nent Television Corp.; John J. Mur- Mr. Shollenberger represents Radio - WEEI, succeeds Mr. Allen. Richard A. phy, Crosley Broadcasting Co.; Television Correspondents Assn. Bailey becomes WEEI's merchandising Robert H. Smith, WCYB -TV Bris- Copyright -Omar F. Elder Jr., director. tol, Va.; Charles C. Woodward ABC -TV, chairman; P. Jr., Thomas Ba- Rawitzer, salesman at Westinghouse Broadcasting Co.; shaw, KFH -AM -FM Wichita, Kan.; John H. KRAK Sacramento, Calif., joins sales Clair R. McCollough, Steinman Sta- Charles A. Batson, WIS -TV Colum- staff of KCBS San Francisco, succeed- tions. bia, S.C.; Robert M. Booth Jr., ing Godfrey, who moves to Freedom of Information WSAL Logansport, Dick -Frank Ind.; Ian A. El- KXTV (TV) Sacramento. P. Fogarty, Meredith Broadcasting liot, KATL Miles City, Mont.; Co., chairman; Campbell Arnoux, Robert V. Evans, CBS -TV; Leonard Bill Unger, with radio -tv department WTAR -AM -TV Norfolk, Va.; John H. Higgins, KTNT -TV Tacoma, of Grant Adv., L.A., joins sales staff of Charles Daly, ABC; Richard O. Wash.; Philip G. Lasky, Westing - KG() San Francisco. Dunning, KHQ -AM -TV Spokane, inghouse Broadcasting Co.; Douglas Dodd, formerly on sales staff Wash.; John S. Hayes, Washington L. Manship, WBRZ Baton Rouge, Jim of WLWI (TV) Indianapolis, named Post Broadcast Div.; Theodore F. La.; Harry R. Olsson Jr., NBC; -salesman for The House De- Koop, CBS; William R. McAndrew, Gunnar O. Wiig, WROC - TV announcer real estate program, at NBC; Stephen J. McCormick, MBS; Rochester, N.Y.; John Pattison Wil- tective, tv WLWA (TV) Atlanta, Ga. August C. Meyer, Midwest Televi- liams, Air Trails Network, Dayton, sion Inc.; Sig Mickelson, CBS; Ohio. Arthur J. Beaudin named merchandising liaison man for WFEA Man-

96 (FATES 8 FORTUNES) BROADCASTING, September 19, 1960 MICROPHONES -a type for every requirement

Check your microphone requirements, today. Do FINEST QUALITY MICROPHONE you have one for each purpose - remotes, an- Standard microphone of the industry, the RCA 77 -DX offers full range frequency response nounce, interviews, boom, general purpose? Use with a choice of three pickup patterns. Avail- the handy order coupon to order any microphones able in a satin chrome finish for radio and a low gloss gray for TV, it will offer years of you need. rugged dependable service. $180.00

PERSONAL MICROPHONE HIGH -FIDELITY UTILITY MICROPHONES NOISE -REDUCING BOOM MICROPHONE Ideal for Remotes General purpose BK -11A microphone is the Here is the highly directional BK -5A micro- Wherever a small inconspicuous microphone is modern version of the very famous 44 -BX. It phone for TV boom use. Its pickup pattern needed the BK -6B can be used. This 2.3 ounce is ideal for every studio use, especially live effectively reduces noise while offering full unit offers excellent reproduction for every music pickup. The BK -11A is an economical range highest quality pickup of the desired speech application both in the studio and in high performance unit designed for years of source. The BK -5A is also an excellent choice the field. $82.50 rugged service. $125.00 for control room use. $165.00

ORDER NOW BY MAIL! Order any of these five microphones for prompt delivery. Send check or money order with your order and microphones will be shipped prepaid. If remittance is not enclosed your microphones will be shipped C.O.D. Mail your order to COMMENTATOR MICROPHONE RCA, Audio Sales, Broadcast and Television Equipment The BK -1A is a fine microphone for interviews, Division, Building 15 -6, Camden, N.J. Use coupon below. panel shows, and all general announce work. Its rugged construction and insensitivity to wind and mechanical vibration make the BK -1A ideal for outdoor remotes. $75.00

RCA, Audio Sales, Broadcast and Television Equipment Division, Dept. LC -22 Building 15 -6, Camden, N.J.

Please send the units checked. Check enclosed Ship C.O.D.

77 -DX BK -611 BK -11A BK -1A BK -5A

The Most Trusted Name Send to Electronics Address RADIO CORPORATION OF AMERICA City Zone State

Enclose remittance with order and save shipping charges. chester, N.H. He will work with sales Wis., to WGN -AM -TV Chicago in Franc White named to promotion personnel in coordinating sales promo- similar capacity. staff. tion activities. Robert D. Fuzy, formerly tv produc- J. B. (Johnny) Martin, formerly Richard F. Schaller, formerly with er of Columbus, Ohio, public schools, account executive at KOMA Okla- sales department of WBEN Buffalo, to named supervisor of instructional tv homa City, to sales staff of KOCO -TV, WGR -TV, that city, as member of local programming for WOSU -TV, Ohio that city. sales staff. State U. Telecommunications Center, Norman Kraeft, farm service di- that city. Rudy Perea and Dick Amundson rector of WGN -AM -TV Chicago since join KELP El Paso, Tex., as members Art McDonald joins news staff of 1950, and his wife and assistant, of sales staff. Gene Rohling becomes KOMO -TV Seattle, Wash. He former- Christine, resign to become agricul- member of news department. Johnny ly was news director of KREM -TV tural pr director and farm women af- Fairchild and Morton Downey Jr. to Spokane, Wash. fairs director, respectively, for Ken- KELP as disc jockeys. nedy-Johnson campaign. Norma Nottonson appointed pr as- Mrs. Pat Barton promoted from sistant tor WMCA New York, WBNY Wayne Coy Jr., summertime em- news staff to assistant to special events Buffalo, and Radio Press International. ploye of Time Inc. radio -tv stations, director at WBBM Chicago. She orig- member of Time -Life Washington bu- Babylon, inally joined station's news staff in Tim Lockhart joins WBAB reau and son of late FCC Chairman succeeding who 1942, moving to CBS Radio News in N.Y., George Sima A. Wayne Coy, to WTCN -TV Minne - becomes on news staff. New York as night editor in 1949 and editor apolis-St. Paul as sales service assistant. returning to WBBM in September 1959. Nick Gearhart, formerly head of Jim Payton appointed director of news department of WWL -TV New Or- Robert Hawkins, announcer- direct- newly created department of public leans, joins news staff of KFMB -TV or at KERO -TV Bakersfield, Calif., affairs of WDSM -AM -TV Duluth, San Diego, Calif., as night news editor. promoted to production manager. Minn. He joined WDSM when it first William Miller, formerly on sales Dick Guthrie, newsman at KING went on air in 1939, serving as first staff of Armstrong Cork Co., St. Louis, Seattle, elected chairman of Western program director. He left WDSM in appointed sales planning assistant at Washington Associated Press Broad- 1940 to become program director of NBC Central Div. Network TV Sales, casters Assn., succeeding Shirley Bar- WLOL Minneapolis before rejoining Chicago. tholomew of KRKO Everett. WDSM in 1946. Bruce Handshu, formerly with Roy Eaton, news director of KXOL Jack White and John MacMillan WLW Cincinnati, to WCKY Cincinnati Ft. Worth, elected president of Texas join expanded news statl of KUTV as publicity promotion director, suc- Associated Press Broadcasters Assn. (TV) Salt Lake City. Mr. White is edi- ceeding Bob Flemming who retired. tor- photographer and Mr. MacMillan Pat Wilkins, on news staff of KEX is news and sports reporter. William K. McClure, cameraman Portland, Ore., promoted to news di- and correspondent for CBS News, rector. Tom Carnegie, account executive at named director of European operations WFBM -TV Indianapolis, named direc- for CBS Reports. Hart Jenks, formerly with WOW tor of sports for WFBM- AM- FM-TV. Omaha, Neb., to KXRX San Jose, Robert H. Poller, formerly sales Calif., as news director. William (Rip) Rowan, formerly and station promoter at WROV news editor at WCSS Amsterdam, to Roanoke, Va., to sales staff of WALT Programming WTRY Albany -Schenectady -Troy, both Tampa, Fla. R. Stern, vp of NBC Enter- New York. as member of news staff. Alfred Bill Page joins WSOC Charlotte as prises, elected board chairman of Cali- Orion Samuelson, farm service di- member of sales staff. Cooper Wil- fornia National Productions, N.Y. rector at WBAY -AM -TV Green Bay, liamson becomes announcer and (WEEKS HEADLINER, Aug. 22). In ad-

Visiting new properties Ward L. Quaal (c), vice president and general manager of WGN -AM- TV Chicago, addressed luncheon of station and civic leaders in Du- luth- Superior Aug. 25 in the wake of WGN Inc.'s purchase of KDAL -AM -TV there (CLOSED CIRCUIT, Aug. 15; CHANGING HANDS, Aug. 22). Shown (1 to r) are Robert A. Dettman, KDAL- TV chief engineer; Clifford Mork, Duluth mayor; Mr. Quaal; Law- rence Hagen, Superior mayor; and Odin S. Ramsland, KDAL- AM-TV general manager. WGN Inc. bought the properties from Red River Broadcasting Co. (owned and operated by the Dal- ton LeMasurier estate) for over $3 million.

98 (FATES 8 FORTUNES) BROADCASTING, September 19, 1960 WHY SHOULD A BUSINESSMAN BE TAXED TO SUPPORT GOVERNMENT COMPETITION AGAINST HIMSELF ?

Some strange paradoxes crop up, at times, in the A NEW BOOKLET TELLS THE STORY American scene. You can get interesting, little -known facts, figures and quotes We are scrupulous, as a nation, to safeguard the by mailing the coupon below for the new free booklet, "How Federal Government Electricity rights of the individual in court . . . his right to Affects the Businessman." It discusses how "public worship without interference ... his right to speak freely and openly on any issue. power" spending can affect your costs, prices and profits, what happens when the government goes We have federal laws and regulations to protect into business with taxpayers' money, and the anti - him against unfair competition in his efforts to make business implications of federal power spending. a living ... unfair competition, that is, except that from the federal government itself. AMERICA'S INDEPENDENT ELECTRIC LIGHT AND POWER COMPANIES Take, for example, the matter of the government's producing and selling electric power in the POWER COMPANIES open market. Because federal power systems pay no Room 1118 -U federal income taxes, and little or no taxes to state 1271 Ave. of The Americo, and local governments, they can undersell the inde- New York 20, N. Y. pendent electric companies which do produce taxes. Please send promptly the In fact, the very taxes provided by the independent elec- material checked below, charge: tric companies and their customers are used in part to without help finance this unfair competition. "How Federal Government Electricity Now the proponents of federal "public power" FEULHAL Affects the Businessman" GOVERNMENT are pressing for billions more to build additional ELECTRICITY federal power plants, elec- Names of the companies AFFECTS THE although the independent BUSINESSMAN tric companies are ready and able to supply all the that sponsor this message power the nation can conceivably need. And this on NAME top of more than $5,000,000,000 of taxpayers' money (Please prints already spent on such government installations. ADDRESS How can this go on? Simply because the public CITY ZONE STATE doesn't, know about it.

99 BROADCASTING, September 19, 1960 dition, Mr. Stern continues as director new series that begins production in sultant with CFMC -TV and CKMI -TV of NBC International Operations and San Francisco next month. Quebec City, and CJSS -TV Cornwall, as chairman of NBC International, Ltd. Ont., named production manager of Clayton E. Bond, formerly account CFTO -TV Toronto. Harold Goldman, formerly execu- supervisor at California National Pro- tive vp of National Telefilm Assoc., is ductions, joins CBS Films, Chicago, as Franklin Armstrong joins news staff developing an expansion program for account executive. of CHUM Toronto. Famous Artists Corp. in all phases entertainment with major emphasis on Jack Kuhlman, John Dolan, Henry Allied Fields DeMond, Ted Chapman, Larry Wat- creation and development of tv pack- Randall S. Jessee, executive director ages and possibilities of active partici- kins and Shirley Citroen join Jerry Fairbanks Productions, Los Angeles, of Metropolitan Area Planning Council pation by FA in pay tv. of Kansas as film editors. City, leaves position to open own pr and radio-production firm in Len Hensel, account executive at alliance with Fox & Reshkin Adv., that Ziv -UA, named spot sales manager in Equipment & Eng'ring northeast. Other new spot salesmen: city. Mr. Jessee previously was news Harry Hill Jr. and F. Gene Abrams director of WDAF- AM -TV, that city. Henry R. Liftier and Leon Taylor, named district managers in Philadelphia Address of new firm: Postal Life Build- southeast; John H. Louis and Joseph and St. Louis, respectively, for General ing, 612 West 47th, Kansas City. S. Moscato, north central; Don Dahl- Electric Co.'s tv receiver department. man and James L. Grubb, mid central; Paul Purdom becomes partner in Michael J. Eisler and Al Shore, south Thomas T. Witkowski and John T. new Rubin & Purdom Co., San Fran- central, and Jack Ellison and Jack Underhill appointed director of long cisco pr and sales promotion firm. Ad- Martin, western division. range planning and operations man- dress: Columbus Tower, 916 Kearny ager, respectively, for Cubic Corp., St., San Francisco. Phone: Yukon 6- Norman A. Adler named executive San Diego, Calif. 1296. vp of Columbia Records, N.Y. He will be responsible for entire marketing Arthur S. Kester promoted from Deaths operation and supervision of company's chief division engineer in charge of market research activities. developing audio frequency communi- Hil F. Best, owner of Detroit rep cation -sound equipment to manufactur- firm bearing his name, died early this Arthur Gross, formerly director of ing manager at Rauland -Borg Corp., month. He had been in semi -retirement tv sales at King Features Syndicate, Chicago. Richard J. Medal succeeds since suffering stroke in 1956. Hil F. joins United Artists Assoc., N.Y., as Mr. Kester. Best Co. represents many small U.S. assistant general sales manager. radio stations. Peter Cooper, producer at Robert International Herbert A. Carlson, 51, founder - Lawrence Animation, N.Y. and Holly- Ken W. Davis named executive vp president of Carlson & Co., Indianap- wood, named executive producer of of Interprovincial Broadcast Sales Ltd. olis, died there Sept. 2. He started ad- Robert Lawrence Productions, those He will headquarter in Toronto. vertising career with Bozell & Jacobs cities. He will supervise all company's as account executive and later vp and live action and animated commercial R.A. Cauley has joined Grant Adv. subsequently was associated with fol- vp. production. of Canada Ltd., Toronto, as lowing agencies: Henri, Hurst & Mc- Ian Grant, news editor of Canadian Donald; Leo Burnett Co.,; Grant Adv. George W. Linn, formerly partner Broadcaster for past four years, named Inc.; Christiansen Adv., and Applegate and account executive of White & Shu- promotion manager of CHCT-TV Cal- Adv. ford Adv., El Paso, Tex., to Canyon gary, Alta. Films, Phoenix, as general sales man- James E. Sweet, 51, account execu- ager. Mengie Shulman, for many years tive at CBS Radio Network Sales, Chi- manager of VOCM St. John's, Nfld., cago, since 1952 and onetime co-owner Glenn Johnson appointed vp of and recently general sales manager of of KIHO Sioux Falls, S. D., died of Norwood Studios, Washington, D.C., CKRM Regina, Sask., to sales man- heart attack at Westmoreland Country documentary film producer. ager of NTA Telefilm (Canada) Ltd., Club in Wilmette (Ill.) Sept. 10. He Toronto. previously was with WRC Washington, Oscar Rudolph signs with Screen D.C. Gems to direct pilot for Telegraph Hill, Andy McClelland, formerly tv con- Sterling C. Williams, 63, member of NBC -Chicago communications department and 30 -year veteran of network, died Sept. 10. R. C. CRISLER & CO., INC. Frank H. Celona, 44, manager of radio-tv production department of Len- non & Newell, N.Y., died Sept. 9 of Business Brokers Specializing in Television and Radio Stations coronary attack. Calvin D. Harper, 37, associate di- 4 Offices To Better Serve You . rector of Linkletter Show was found dead in friend's swimming pool in Los CINCINNATI, O. Paul E. Wagner, Fifth Third Bank Bldg., Angeles Sept. 10. DUnbar 1 -7775 D.B. McKay, 92, broadcast pioneer WEST COAST Lincoln Dellar & Co., Santa Barbara, Calif., WOodland 9 -0770 and former owner of Tampa Daily Times, died Sept. 7, following long ill- OMAHA, NEB. Paul R. Fry, P.O. Box 1733 (Benson), TErrace 9455 ness, Mr. McKay was founder in 1922 of WDAE Tampa, Fla., that city's first NEW YORK 41 E. 42nd St., MUrray Hill 7 -8137 station and one of first in Florida.

100 (FATES & FORTUNES) BROADCASTING, September 19, 1960 He flew 5,000,000 miles to get into this picture: It took a lot of time. It took a lot of skill. Flying all kinds courses every 3 months and pass stiff flight exams every of planes... from 1- engine trainers to 4- engine jets. Mas- 6 months. These are the men you always, find on Air tering the flight regulations of many different countries. France...world's first International airline...world's only It took years of training and experience. And something airline with 41 years experience in international flight. else. The remarkable gift of all great professionals... And you find them everywhere. Flying from all four Air who can land a plane with incredible precision ... com- France gateways at New York, Chicago, Los Angeles and mand powerful jet engines with unqualified authority. Montreal. Flying Boeing 707 Intercontinental Jets and All Air France jet pilots are experienced enough to be in Caravelle Jets over major Air France routes in all parts this picture. But to stay in the picture, Air France re- of the world. Good reasons why you fly in confidence AIR*FRANCEquires each and every one of them to take refresher when you fly Air France... the world's largest airline. S JET WORLD'S LARGEST A Ilt1.I N E/W OR LD' MOsT PERSONAL SERVICE BROADCASTING, Soptombor 19, 1960 101 FANFARE

run by WINN Louisville, Ky. The sta- INFORMALITY BREAKS THE ICE tion had been selected to run the promotion by Kaufman's of Kentucky, Louis- Picnic for teachers brings results ville department store. Although WINN is a good music station and bars rock A tree -shaded picnic table in a park; potatoes tropical, cottage cheese pecan, `n' roll and Top 40 music, Kaufman's a meal fit for the most discriminating marinated countrystyle tomatoes and felt that it could appeal to teenagers as gourmet; a balmy summer day. Sounds ice cream. The results: overwhelming, well as adults, the station reports. like a setting for a romantic interlude. according to agency officials, and by A teaser campaign -"Keep watching Actually, however, it was Allen & Rey- far the most successful BIE Day the the Big K ... you may be the Big K nolds' (Omaha, Neb., agency) novel agency has ever held. The novelty drew DJ. ." -ran for a few days prior to the way of creating a favorable advertising local television and newspaper coverage auditioning campaign. Girls were then image to a group from the city's public and created a relaxed, friendly after- instructed to enter the competition at and parochial schools on the annual noon session for those involved. Kaufman's, tape the bra commercial Business- Industry- Education Day (BIE) and lead -in and return Sales push for Clark to the store on there. the next Saturday for announcement of The idea was the brainchild of A &R A round of meetings with midwest the winners. The winning teenager won President Milt Reynolds, who decided clients and their agencies has been set a phone of her own for a year; radios that advertising might need more "sell- by ABC -TV for personality Dick Clark and Kaufman's merchandise certificates ing," particularly in an election year. this week and teenagers will naturally were other prizes. The winning com- The fact remained, too, that in the past be on hand. Mr. Clark will confer with mercials are being used in a current teachers had regarded advertising with advertising representatives in Chicago campaign on WINN. an icy reserve. Sept. 19 -20 and in Minneapolis Sept. So while other companies hustled 21 with James Beach vice president in An eye for a dollar their visitors off to lunch at hotels, charge of the network's Central Div., Len Goorian, air personality and ex- restaurants and company cafeterias, Al- serving as host. Highlight of the Chi- ploitation manager of WKRC -TV Cin- len & Reynolds gambled on the infor- cago junket will be a party in the Am- cinnati, did his best to make the local mality of an outdoor barbecue pre- bassador East Hotel for the teenage citizenry resemble a mass shirt adver- pared by an expert. Details: children of agency and client representa- tisement. But the eye patches he tried The chef: a logical choice was Lyle tives. ABC Central Div. also will fete to cajole people into wearing were ac- DeMoss, an agency vp who stars on his Mr. Clark at a studio press party. own weekly outdoor cookery show, tually boosting the station. The eye Lyle's Patio, on WOW -TV, that city. patches were similar to the CBS -eye The location: a small city park directly Phone for a year symbol but with the figure 12 in the center. (WKRC -TV is a CBS af- across the street from the agency. The Approximately 150 girls, aged 11 to -TV weather: sunny and clear. The meal: 16, stepped up to the microphone to filiate operating on ch. 12.) Cashiers, Cornish Game Hens stuffed with al- chirp a Peter Pan brassiere commercial waitresses, doormen, mailmen, bank mond dressing, Shrimp Vesuvius, sweet and introduce a record in a promotion tellers, newspaper boys, shoe shine boys and others were given the eye patches with a silver dollar and were told that if the station's "Mystery Man" saw them wearing the patch, they would be given 12 more silver dollars. The one - eyed effect the promotion achieved is attested to by the fact that WKRC -TV gave away $320 during the one -week campaign. KABC -TV's fall drive "For thrills, excitement, stimulation ... Call Surfside 6- 5025" say the en- ticing, slightly lurid ads in Los Angeles metropolitan and community newspapers. Those who phone that number hear a recorded voice boosting Surfside 6, a new ABC -TV series on KABC -TV, that city. (The phone prefix is the same as one already in use.) The station reports that the telephone company has installed 10 special trunk lines to handle the surge of calls resulting from this promotion. Other media are also used to herald KABC -TV's fall schedule: print, pro football programs, king-size bus banners and 7- and 24 -sheet billboards Gourmet gathering Surrounded by chef and agency vp, put the finishing -all featuring the campaign's theme, teachers and agency officials, Milt -Rey- touches on a luncheon menu that won "I'm sold on 7" (the channel number). nolds (c), president of Allen & Reynolds, plaudits for the agency at the annual Direct mail and press parties are also Omaha, Neb., watches Lyle DeMoss, Business -Industry- Education Day. part of the campaign. J.F. Brembeck.

102 BROADCASTING, September 19, 1960 New portable audio amplifier -only 19½ lbs!

Completely transistorized - not a tube in the circuit. The first time you lift it you'll be thankful for transistors - because it is 100' transistorization that makes this light- weight reliable design possible. General Electric's new Type BA -26 -A has built -in studio quality. Designed for AM -FM -TV and recording use, this portable amplifier provides console quality for remote broadcasts such as sports events, concerts and spot news. Besides the customary microphone inputs, this portable amplifier features a high -level input for tape or transcription. Here is the first portable audio amplifier containing its own regulated self -contained power supply with a range of 95 to 135 volts a -c. Provision for battery operation is also included. A laminated plastic front panel preserves permanent markings and allows space for other information to be Carrying handle functions as base to posi- added and erased without damaging the surface. tion unit for most convenient operating angle.

For complete specifications on the latest in General Electric's new line of Transistorized Audio equipment, write Technical Products Operation, Communication Products Depart- ment, Section 4890 -19, General Electric Company, Lynchburg, Virginia.

GENERAL ELECTRIC

BROADCASTING, September 19, 1960 I 03 KABC -TV's promotion -publicity direc- be tour host. Among the cities to be woman with a voice suitable for Juno. tor, says it is the largest promotion drive visited are Vienna, Berlin, Munich, Juno is the name of the life-size trans- in the station's history. Milan, Florence, Rome, Paris, London parent plastic model of a woman on and Amsterdam. Admissions to 26 display at the Cleveland Health Muse- Drumbeats European musical events are included in um. She has animated internal organs, fine music tour KPAM -KPFM the tour price. Churchill Tours of Port- blood vessels and a visible skeleton. (FM) Portland, Ore., classical music land is organizing the tour which will go But she has lost a voice -a taped sound stations, will sponsor a six -week opera to Europe by Scandinavian polar jet. track which has been used so much for and concert tour of Europe Jan. 28 to educational purposes it has worn out. March 31, 1961. Jim McGuire, the sta- Voice of a goddess KYW Cleveland KYW is cooperating with the museum tions' classical music commentator, will is running an on- the -air search for a to cure Juno's laryngitis. FOR THE RECORD

owner of WLVA -AM -TV Lynchburg, Va. He Station Authorizations, Applications is also In outdoor advertising. Ann. Sept. 8. As Compiled by BROADCASTING Existing Tv Stations 14. data on new stations, changes in existing Sept. 8 through Sept. Includes ACTION BY FCC hearing cases, rules & standards changes and stations, ownership changes, WFAA -TV Dallas, Tex. -Granted waiver routine roundup. of Sec. 3.652(a) of rules to identify Itself with Fort Worth as well as Dallas. Comr. Bartley dissented. Ann. Sept. 8. Abbreviations: height above average terrain 949 ft., above construction ground 200 ft. Estimated construction cost DA- directional antenna. cp- $108,800, first year operating cost $69,000. Translators permit. ERP- effective radiated power. vhf P.O. address Box 5175 Eugene, Ore. Studio -very high frequency. uhf-ultra high fre- location Healy Heights, Portland, Ore. ACTION BY FCC quency. ant. -antenna. aur.- aural. vis.- Trans. location Healy Heights, Portland, Elephant Mountain Tv Club, Inc. Daggett, visual. kw-kilowatts. w- watts. mc-mega- Ore. Geographic coordinates 45° 29' 20" N. Calif.- Granted cp for a new tv translator cycles. D -day. N- night. LS -local sunset. Lat., 122° 41' 39" W. Long Trans. RCA TT- station on ch. 70 to translate programs of mod.-modification. trans. -transmitter, unl. 5A, and TF -6AH. Legal counsel Fisher, Way- KNXT (TV) (ch. 2), Los Angeles. Ann. hours. kilocycles. SCA- land, Duvall and Southmayd Washington, Sept. 8. -unlimited kc- D.C. Consulting engineer Grant S. Feikert, subsidiary communications authorization. Corvallis, Ore. Educational, non- commer- SSA-special service authorization.-STA- cial. Ann. Sept. 8. special temporary authorization. SH- specl- New Am Stations fied hours. *-educational. Ann. Announced. APPLICATIONS ACTIONS BY FCC New Tv Stations Washington, D.C. -The Chronicle Publish- Anchorage, Alaska- Sourdough Bcstrs. ing Co., vhf ch. 4 (66 -72 mc); ERP 100 kw Granted 590 kc, 5 kw. P.O. address 7764 ACTIONS BY FCC vis., 50 kw aur.; ant. height above average Torreyson Dr., Los Angeles. Estimated con- terrain 554 ft., above ground 545 ft. Esti- struction cost $24,905, first year operating Flagstaff Ariz.- Saunders Bcstg. Co. mated construction cost $1,738,350, first year cost $60,000, revenue $75,000. Willis R. Har- Granted vhf ch. 13 (200 -216 mc); ERP 1.78 operation cost $1.6 million, revenue $2.4 mil- pel sole owner. is announcer, KNXT (TV) kw vis., 955 w aur.; ant. height above aver- lion. P.O. address San Francisco, Calif. Stu- Hollywood, Calif. Ann. Sept. 8. age terrain 1832 ft., above ground 80 ft. Esti- dio location Washsington, D.C. Trans. loca- Perry, Iowa-Perry Bcstg. Co. Granted mated construction cost $26,000, first year tion Montgomery County, Maryland, Geo- 1310 kc, 500 w D, DA. P.O. address % G.E. operating cost $38.000, revenue $43,000 P.O. graphic coordinates 38° 59' 59" N. Lat., 77° Whitehead Perry. Estimated construction address Box 1677, Flagstaff. Studio -trans. 03' 09" W. Long. Trans. G.E., ant. G.E. Legal cost $22,625, first year operating cost $36,000, location Flagstaff. Geographic coordinates counsel Spearman & Roberson. Consulting revenue $48.000. Willard D. Archie, news- 35° 14' 28" N. Lat., 111° 35' 48" W. Long. engineer Robert L. Hammett. Chronicle paper man and Mr. Whitehead, printer, are Trans. Electron, ant. Andrew. Sole owner is Publishing Co. is licensee of KRON -FM -TV equal partners. Ann. Sept. 8. Charles J. Saunders, who also owns KCLS San Francisco and publisher of the San McCook, Neb.-Regional Bcstg. Corp. Flagstaff and Flagstaff Gazette (weekly Francisco Chronicle. Ann. Sept. 8. Granted 1360 kc, 1 kw. D. P.O. address 1440 newspaper). Ann. Sept. 8. Petersburg, Va.-Southslde Virginia Tele- E. Sixth St., Loveland, Colo. Estimated con- Salina, Kan. -Prairie States Bcstg. Inc. casting Corp., vhf ch. 8 (180 -186 mc); ERP struction cost $17,118, first year operating Granted uhf ch. 34 (590.596 mc); ERP 6.92 316 kw vis., 158 kw aur.; ant. height above cost $36,000, revenue $48,000. Owners In- kw vis., 3.89 kw aur.; ant. height 180 ft. average terrain 891 ft., above ground 969 ft. clude William R. Voegel (80.5 %), Jack R. Estimated construction cost $32,474, first Estimated construction cost $724,110, first Caldwell and William H. Farnham (9.2% year operating cost $72,000 revenue $88,000. year operating cost $700,000 revenue $750,- each). Regional owns KLOV Loveland, and P.O. address KAWL Bldg.. York, Neb. Stu- 000. P.O. address Third & Henry Sts., Peters- KVRH Salida, both Colorado. Ann. Sept. 8. dio & trans. location Marlette & 7th Sts., burg. Studio location Third & Henry Sts. Kannapolis, N.C. -Foy T. Hinson. Granted Salina. Geographic coordinates 38° 50' 40" Trans location 4 miles north of Petersburg 1460 kc, 500 w -D. P.O. address 203 Oak St., N. Lat., 90° 36' 35" W. Long. Trans. Electron, on U.S. Route 1. Geographic coordinates 37° Kannapolis. Estimated construction cost ant. RCA. Principals are Melville L. Gleason 17' 43" N. Lat.. 77° 24' 46" W. Long. Trans. $19,745, first year operating cost $36,000, reve- (51 %), Tommy L. Gleason (25 %), Edna RCA, ant. RCA. Legal counsel Chase & nue $40,000. Mr. Hinson is in radio service Louise Gleason (12 %) and Mary E. Gleason McChesney. Consulting engineer Charles business. Ann. Sept. 8. (12 %). All have interests in KAWL York, A. Runyon. Principals include Louis Wheatland, Wyo.- Kowboy Bcstg. Co. and KRFS Superior, both Nebraska. Ann. H. Peterson (62.94 %) and 22 others. Mr. Granted 1340 kc, 250 w unl. P.O. address Sept. 8. Peterson is president of Southside Virginia Box 972, Laramie, Wyo. Estimated construc- *Portland, Ore. -State of Oregon Board of Bcstg. Co., licensee of WSSV Petersburg. tion cost $6,650, first year operating cost $24,- Higher Education. Granted vhf ch. 10 (192- Mr. Peterson also owns Norfolk Bcstg. Corp., 000, revenue $36,000. Owners are John C. 198 mc); ERP 31.6 kw vis., 15.8 kw aur.; ant. licensee of WNOR Norfolk, Va., and 12% Hunter (60 %) and others. Mr. Hunter's broadcast interests: WCMP Pine City, Minn. (58 %): KOWB Laramie (60 %), and KYSN Colorado Springs, Colo. (3335 %). Ann. Sept. 8. APPLICATIONS NEW YORK Cottonwood, Ariz.-Peter Viotti, 1600 kc, 1 kw -D. P.O. address 1 South Sltgreaves, 60 East 42nd Street Flagstaff, Ariz. Estimated construction cost $27,160. first year operating cost $32,400, MUrray Hill 7 -4242 revenue $48,000. Mr. Viotti is in retail fur- EDWIN TORNBERG niture business. Ann. Sept. 9. WEST COAST Joshua Tree, Calif. -Col. Edmund B. Moore, USA Ret. 1420 kc. 1 kw -D. P.O. & COMPANY, INC. 860 Jewell Avenue address Box 100, Joshua Tree. Estimated Pacific construction cost $17,642, first year operat- Grove, California ing cost $28,000, revenue $31,500. Col. 13. NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 Moore is in real estate. Ann. Sept. Shelton, Conn. -James Stolcz, 1490 kc, SALE OF RADIO AND TELEVISION 1 kw -D, 250 w -N. P.O. address 19 Van STATIONS WASHINGTON Buren Ave., Norwalk, Conn. Estimated con- EVALUATIONS struction cost $55,010, first year operating 1625 Eye Street, N.W. cost $54,260, revenue $75,000. Sole owner, FINANCIAL ADVISERS Mr. Stolz also owns WNLK Norwalk, District 7 -8531 Conn. and has interest in WBUX Doyles- town, Pa. Ann. Sept. 9. Stratford, Conn: Berkshlre Bcstg. Corp., 1490 kc, 250 w. P.O. address 207 Main St., Danbury, Conn. Estimated construction cost $24,650, first year operating cost $75,000, 104 BROADCASTING, September 19, 1960 revenue $80,000. Principals include James in power from 1 kw to 5 kw, DA, continu- B. Lee (68.25 %), John P. Previdi (15.75 %) ing operation on 1590 kc, D; engineering and others. Both have interest in Frank conditions. Ann. Sept. 8. H. Lee Co., Danbury hat manufacturer. WBAG -AM -FM Burlington, N.C.- Grant- Berkshire Bcstg. Is licensee of WLAD -AM- ed mod. of licenses to change stations des- FM Danbury, Conn. Ann. Sept. 9. ignation to Burlington- Graham. Comrs. Lee Ft. Myers Beach, Fla.-Cosmopolitan Radio and Cross dissented. Ann. Sept. 8. Co., 1350 kc, 500 w -D. P.O. address 1115 WEED Rocky Mount, N.C.-Granted Equipping a Lynch Bldg., Jacksonville, Fla. Estimated change from DA -2 to DA -N, continuing construction cost $25,000, first year operat- operation on 1390 kc, 1 kw -N. 5 kw -LS ing cost $38,000, revenue $52,000. Principals (no change In nighttime operation) engi- include Philip A. Webb III (25 %); Roy S. neering condition. Ann. Sept. 8. Carr (45 %); C. Donald MacLean, Jr. (25 %) KAJO Grants Pass, Ore. -Granted in- and Gail D. Griner (10 %). Mr. Carr is crease in power from 1 kw to 5 kw, con - Radio former city treasurer of Jacksonville; Mr. tinuing operation on 1270 kc, D. Ann. Station? Griner is broadcast consulting engineer; Sept. 8. Messrs. Webb and MacLean are attorneys. Ann. Sept. 9. APPLICATIONS Jackson, Minn.- Midwest Bcstg. Corp., KXRJ Russellville, Ark. -Cp to increase 1190 ke, 250 w. P.O. address Box 471, Mon- daytime power from 250 w to 1 k and tevideo, Minn. Estimated construction cost install new trans. (1490kc). Ann. Sept. 9. $45,689, first year operating cost $53,000, WUST Bethesda, Md.-Cp to increase revenue $55,000. Principals include H. W. power from 250 to 5 kw (except during Linder (58 %) and H. Willard Linder (19 %). critical hours 1 kw) & install new trans. Midwest is licensee of KDMA Montevideo. (Requests waiver of Sec. 1.351(b) of rules). Ann. Sept. 9. (1120kc). Ann. Sept. 13. Roseau, Minn.-Marlin T. Obie and Henry WAVN Stillwater, Minn.-C to increase G. Tweten, 1410 kc, 1 kw -D. P.O. address power kw install new P.O. Box 230, East Grand Forks, Minn. ans. (12220kc) Ann Sept 9. Estimated construction cost $13,900, first KXEN Festus -St. Louis, Mo.-Cp to year operating cost $40,000, revenue $45,000. change hours of operation from daytime Messrs. Obie and Tweten are equal part- to unlimited, using power of 10 k and ners. Mr. Obie has interests in KWAD 50 ks., change from employing DA -D to Wadena, KRAD East Grand Forks, both DA -2, install new trns. for nighttime (2 Minnesota; and KXLO Lewistown, Mont. main trans), specify nighttime site (2 sites) Ann. Sept. 9. and change station location from Festus- Kansas City, Mo.- Radiorama Inc., 1190 St. Louis. Mo., to St. Louis. Mo. (1010kc). kc. 5 kw. P.O. address Wirthman Bldg., Ann. Sept 8. Kansas City 9. Estimated construction cost KBMW- Wahpeton, N.D. -Cp to increase $97,000. first year operating cost $180,000, daytime power from 250 to 1 k and install revenue $250,000. Principals new tr. Ann. Sept. 9.

Paton Jr. (32.7 %); Roy D Sta lcuy e (3 2. E KVAS Astoria, Ore. -Cp to increase day- and others. Mr. Paton is public relations time power from 250 w to 1 kw and install counsel. Mr. Stanley is owner of KCLU new trans. (1230 kc). Ann. Sept. 8. BK-6B Rolla, Mo. Ann. Sept. 9. KGRO Gresham, Ore. -Cp to increase day- Asheboro, N.C. -WIDU Bcstg. Inc., 1530 time power from 250 w to 1 kw, nighttime kc, 1 kw -D. P.O. address Box 247, Fayette- powe from 10 w to and install new ville, N.C. Estimated construction cost $18,- (1230 kc). Ann. Sept 000, first year operating cost $36,000, reve- WBBI Abingdon, Va. -Cp to increase day- nue $48,000. WIDU Bcstg. Inc., licensee of time power from 250 to 1 kw and install WIDU Fayetteville, N.C. is owned by new trans. (1230 kc) Ann. Sept. 14. Daniel F. Owen and T. Ellis Leeper, 41.2% Miniature each, and W. B. Belche, 17.6 %. Ann. Sept. 9. New Fm Stations Daingerfield, Tex. -Beamon Bcstg. Co., BY FCC 1560 kc, 1 kw -D. P.O. address Box 715, ACTIONS Daingerfield. Estimated construction cost Phoenix, Ariz. -E. Edward Jacobson. $36,864, first year operating cost $28,000, Granted 103.5 mc. 25 kw. P.O. address 6907 Microphone revenue $36,000. Equal partners are Charles Melrose Ave., Los Aneeles, Calif. Estimated W. Monk (sales manager of KIMP Mt. construction cost $30,000, first year operating Pleasant, Tex.) and Chesley Beaver (gro- cost $8,400, revenue $9,600. Applicant is li- cery distributor). Ann. Sept. 14. censee of KJLM -FM San Diego and KGLA Lynchburg, Va.-Griffith Bcstg. Corp., 930 FM Los Angeles. Ann. Sept. B. only $82`0 kc, 1 kw -D. P.O. address Box 960, Buena Oceanside, Calif.- Dolph- Pettey Bcstg. Co. Vista, Va. Estimated construction cost $30,- Granted 102.1 mc, 20 kw. P.O. address Box 373.89, first year operating cost $58,163.85, 779, Oceanside. Calif. Estimated construction This RCA Miniature Dy- revenue $74,553.25. Alfred H. Griffith Sr., cost $18,732, first year operating cost $10,000. principal owner, is attorney. Son A. Hund- revenue $5,000. Principals include William namic Microphone is as ley Griffith Jr., holder of qualifying share B. Dolph, 47 %, Herbert L. Pettey, 45 %, and is majority owner of WBCR Christiansburg, others, Messrs. Dolph and Pettey have in- inconspicuous as modern Va. Ann. Sept. 9. terest in KUDE Oceanside. Calif.; and WPEO Peoria, Ill. Mr. Dolph also has in- microphone design can make Existing Am Stations terest in KJBS San Francisco. Calif. Ann. Sept. 8. it! Just 29I6" long. it weighs ACTIONS *San Mateo, Calif.-San Mateo Junior Col- BY FCC lege. Granted 90.9 mc. .273 kw. P.O. address but 2.3 ounces. And. in WNEG Toccoa Ga.-Designated for hear- Peninsula and Delaware, San Mateo, Calif. ing application to change facilities of day- Estimated construction cost $37,000. first year spite of its compactness, time station from 1320 ke, 1 kw, to 630 kc, operating cost $5,000. Non -commercial, edu- 500 w. Ann. Sept. 8. cational. Ann. Sept. 8. the BK -6B is a durable, WFMD Frederick Md.- Granted increase Fort Pierce, Fla. -South Jersey Bcstg. Co. in daytime power from 1 kw to 5 kw and Granted 98.7 mc, 1.3 kw, P.O. address 2775 high -quality microphone. change from DA -N to DA -2, continuing Mt. Ephrtam Ave., Camden 4, N.J. Esti- for remotes! You'll operation on 930 kc with 1 kw -N; engi- mated construction cost $2,500, first year Try it neering conditions. Ann. Sept. 8. operating cost $5,000, revenue $5,000. Appli- WEZE Boston, Mass.- Granted renewal cant is licensee of WARN Ft. Pierce. Appli- find it excellent for inter- of license. Ann. Sept. 9. cant fm will duplicate am programming. and WTAO Cambridge, Mass.- Granted re- Ann. Sept. 8. views, panel shows newal of license for main and alt, main. Marietta, Ga. -Kenco Bcstg. Co. Granted value Ann. Sept. 9. 96.1 mc, 6.4 kw. P.O. address 1396 Oak Grove sports. It's a great WHIL Medford, Mass.- Granted renewal Drive, Decatur. Ga. Estimated construction of license for main transmitter and auxili- cost $24,936, first year operating cost $28,- at $82.50! ary. By letter. advised American Federation 140, revenue $45.500. Principals include Don- of Muscians, AFL-CIO, that policy questions ald Kennedy, A. Gordon Swan, James B. posed in its petition to designate applica- Lathom, 18.458% each, and others. Messrs. Order your BK -6B now! Write tion for hearing and to intervene as party Kennedy and Swan are employes of WSB- to K(:.i. Dept. Building in interest will be considered further in TV Atlanta. Mr. Lathom is in steel special- I.(:'^ connection with commission's proposed re- ties. Conditioned that prior to program tests 15.1, Camden, N. F, 1Vhaten'rr vision of Sect. IV of its broadcast applica- Messrs. Swann & Swan divest themselves of your broadcast equipment nerds. tion forms relating to programming. Ann. any connections with WSB -TV. Ann. Sept. 8. See /fC.1 FIRST! Sept. 9. Lewiston, Idaho -Lewis Clark Bcstg. Co. WIKB Iron River, Mich.-Granted in- Granted 96,7 mc, 900 w. P.O. address 7. Eu- erease In daytime power from 250 w to 1 gene A. Hamblin, Box 673, Lewiston, Idaho. kw, continuing operation on 1230 ke. 250 Estimated construction cost $6,150. first year RADIO CORPORATION w -N, remote control permitted. Ann. Sept. operating cost $4,800, revenue $6,000. Prin- cipals include Matlock, and of AMERICA KQAL-FM Omaha Neb.- Granted petition Eugene A. Hamblin, 40%, owne of "KKOZE for waiver of Sec. 3.265 of rules to permit Lewiston, and KLER Oroilno. both Idaho. operation of modified transmitter by re- Ann. Sept. B. slrietod permit holder. Ann. Sept. 8. Elkhart, Ind. -Clarence C. Moore. Granted Peoples Bostg. Corp., Trenton, N.J. -Des- 104.7 mc, 8.2 kw P.O. address Box 261, Elk- iunated for hearing application for new hart, Ind. Estimated construction cost $4.100. Class B fm station to operate on 94.5 mc; first year operating cost $24,000, revenue l liP 20 kw; antenna height 238 ft. made $30.000. Applicant is owner of WCMR Elk- WIIlç ; -FM, Philadelphia, Pa.; WNTA -FM hart, Applicant hn will duplicate some ant Ncwnric, N.J., and WJLK -FM Asbury Park, programming. Ann. Sept. 8. N.J., parties to proceeding. Ann, Sept. 8. Seymour, lad.-Dr. Azra Baker. Granted W((iO Salamanca, N.Y.- Grunted increase 93.7 me. 5.9 Icw, P.O. address P.O. Box 43, BROADCASTING, September 19, 1960 IJ, WJCD Seymour. Ind. Estimated construc- elude Elmer E. Schweizer, Frank J. Hawkins WAKE Atlanta, Ga.- Granted assignment tion cost $10,405, first year operating cost and J.P. Moore, 33iá% each. Mr. Schweizer of license and cp to WAKE Inc. (Ira Her- $10,000, revenue $25,000. Applicant is owner owns retail music store. Mr. Hawkins is in bert, president); consideration $500,000 in- of WJCD Seymour. Applicant fm will dupli- chemical manufacture. Mr. Moore is teacher. cluding $80,000 for agreement not to com- cate am programming. Ann. Sept. 8. Ann. Sept. 8. pete within 50 miles for 5 years. Comr. *Pella, Iowa-Central U. of Iowa. Granted Columbus- Worthington, Ohio - Peoples Bartley dissented. Ann. Sept. 14. 89.1 mc, 10 w. P.O. address 814 Peace, Pella, Bcstg. Corp. Granted 97.9 mc, 185 kw. P.O. WQXI Atlanta, Ga.- Granted assignment Iowa. Estimated construction cost $3,592, first address WRFD, Box 26, Worthington, Ohio. of licenses to Esquire Bcstg. Co. of Atlanta, year operating cost $1,000. Non -commercial, Estimated construction cost $57,330, first Inc. (Esquire, Inc., publishers); considera- educational. Ann. Sept. 8. year operating cost $30,633, revenue $15,000. tion $1.6 million subject to adjustments at Salina, Kan. -Salina FM Inc. Granted 99.9 Applicant fm will duplicate programming closing. No officers or directors of Esquire, mc, 3.6 kw, P.O. address United Building, of WRFD Columbus -Worthington. Ann. Inc., has other broadcast interests. Comr. Suite 1012, Salina, Kan. Estimated construc- Sept. 8. Bartley dissented. Ann. Sept 14. tion cost $10,030, first year operating cost Laurens- Clinton, S.C. - Laurens -Clinton WGML Hinesville, Ga. -Granted transfer $32,295, revenue $45,427. Salina FM Inc. is Bcstg. Co. Granted 100.5 mc, 3.5 kw. P.O. ad- of control from Roscoe Denmark to James group headed by Max S. Lake, president, dress Box 642, Laurens, S.C. Estimated con- H. Watson; consideration $27,220. Ann. Sept. none of whom hold broadcast interests. Ann. struction cost $7,500, first year operating 14. Sept. 8. cost $5,000, revenue $5,000. Applicant fm WSFB Quitman, Ga.-Granted assignment Lynn, Mass. -Harvey Sheldon. Granted will duplicate some programming of WLBG of license to John E. Boyd; consideration 105.3 mc, 1.05 kw. P.O. address 441 Farming- Laurens, S.C. Ann. Sept. 8. $45,000 Ann. Sept. 14, ton Ave., Hartford, Conn. Estimated con- Marion, Va.-Mountain Empire Bcstg. WTWA Thomson, Ga.- Granted transfer struction cost $23,200, first year operating Corp. Granted 93.9 mc, 3.7 kw P.O. address of control from Frank F. Hash to Gene D. cost $18,450, revenue $24,000. Applicant is Park Blvd., Box 470. Marion, Va. Estimated Harden (present 40% owner); consideration employe of WMAS Springfield, Mass. Ann. construction cost $22,661, first year oper- $46,000 for additional 55.2% interest Ann. Sept. 8. ating cost $6,000, revenue $6,000. Principals Sept. 8. Crestwood, Mo.-Rudolph E. Cedes. include Pauline Collins, 28.57 %, Robert C. WVLD Valdosta, Ga-Granted assignment Granted 94.7 mc, 7.7 kw. P.O. address 1035 Wolfenden, 18 %, Leon D. BeVille, 14.57 %. of license to Al H. Evans; consideration Westglen Dr., Crestwood, St. Louis 26, Mo. and others. Applicant is licensee of WMEV $50,000 Ann. Sept. 8. Estimated construction cost $23,758, first year Marion, Va. Ann. Sept. 8. WSAB (FM) Mt. Carmel, Ill. -Granted as- operating cost $28,010. revenue $31,250. Ap- Shorewood, Wis.-Great Lakes Bcstg. signment of cp to WSAB Inc. (Leonard M. plicant is employe of KSD -AM -TV St. Corp. Granted 100.1 mc 800 w. P.O. address Koger Jr., president); consideration $14,678 Louis, Mo. Ann. Sept. 8. 3514 N, Oakland Ave., Milwaukee, Wis. Esti- for expenses; Albert A. Barnhard and wife Joplin, Mo.- William B. Neal. Granted mated construction cost $14,170, first year to have 38% interest. Ann. Sept. 8. 92.5 mc; 3.6 kw P.O. address 1621 Main St., operating cost $36,000, revenue $42,000. Prin- WCBC Anderson, Ind.- Granted (1) trans- Joplin. Mo. Estimated construction cost cipals include Harvey J. Kitz and Harold R. fer of control from Paul E. and Jenny $20,913, first year operating cost $18,000, Murphy, equal partners. Mr. Kitz is in print- Billheimer through transfer of control of revenue $22,000. Applicant is in frozen foods, ing. Mr. Murphy has interests in WIGM parent corporation Great Commission has applicantion pending for am in Joplin. Medford, and WDUZ Green Bay, both Wis- Schools Inc. to Alfred B. Smith, Wendell Ann. Sept. 8. consin. Ann. Sept. 18. Hansen and Loren F. Bridges and (2) Kansas City, Mo.-Walter D. Caldwell. assignment of license to Radio WBOW Inc. Granted 99.7 mc, 1.95 kw. P.O. address 408 APPLICATIONS (WBOW Terre Haute; J.W. O'Connor, presi- Amarillo Bldg., Amarillo, Tex. Estimated *New Concord, Ohio -Muskingum College dent, has interest in WPFA Pensacola, Fla.,, construction cost $18,739, first year operating 88.1 mc, 7.15 w. Estimated construction cost WCVS Springfield, Ill., and KLEE Ottumwa, cost $36,000, revenue $45,000. Applicant is $4,665, first year operating cost $1,000. Ann. Iowa); consideration $185,000. Comr. Bart- independent gas and oil operator. Ann. Sept. 14. ley dissented; Comr. King not participating. Sept. 8. Dallas, Tex. -Radio Station KBOX, 100.3 Ann. Sept. B. Scottsbluff, Neb.- Platte Valley Bcstg. mc, 7.8 kw. P.O. address H. & E. Balaban WACE Chicopee, Mass. -Granted (1) trans- Corp. Granted 94.1 mc, 5.6 kw. P.O. address Corp., 190 N. State St., Chicago 1, Ill. Es- fer of control and (2) assignment of licenses Box 2, Scottsbluff, Neb. Estimated construc- timated construction cost $15,255, first year to Commonwealth Bcstg. Corp.; consideration cost $13,798, first year operating cost operating cost $20,000, revenue $25,000. tion $250,000. Paul Smullen, transferee presi- $10,000, revenue $10,000. Applicant fm will Radio Station KBOX is joint venture, dent, and 10 other stockholders have in- duplicate programs of KNEB Scottsbluff. owned by H. & E. Balaban Corp. Balaban terest in WEOK Poughkeepsie, N.Y. Ann. Ann. Sept. 8. stations are KBOX Dallas; WIL St. Louis, Sept. 8. Celina, Ohio- Celina Bcstg. Bcstg. Co. WRIT Milwaukee. Ann. Sept. 13. WMAX -AM -FM Grand Rapids, Mich. - Granted 94.3 mc, 740 w. P.O. address 126 W. Fort Worth, Tex. -Trinity Bcstg. Co., Granted assignment of am license and fm cp Fayette St., Celina. Ohio. Estimated con- 99.9 mc, 2.89 kw. P.O. address Box 7321, to Atlas Bcstg. Co. (Theodore J. Peters, struction cost $10,210, first year operating Fort Worth. Estimated construction cost presdent); stock transaction, Comr. Lee dis- cost $6,000, revenue $8.000. Principals in- $10,674, first year operating cost $7,076, rev- sented. Ann. Sept. 14. enue $7,500. Principals are William D. WJXN Jackson, Miss.- Granted transfer Schueler, Paul E. Taft, F. Kirk Johnson, of negative control (50 %) from James T. Jantes W. Stewart and Houston Bcstg. Corp. Ownby to Elva I. Ownby as part of proper- (20% each). Trinity is licensee of KJIM ty settlement. Ann. Sept. 8. IN HARTFORD Fort Worth. Houston Bcstg. Corp. owns 50% KONE Reno, Nev.- Granted assignment of of KRIG Odessa, Tex. Messrs. Schueler, license to Radio K -One Inc.; Dr. Leland J. Johnson, Taft and Stewart have interests Fuller (75% interest in KPLI -FM Riverside, in KJEM Oklahoma City, Okla. Mr. Stewart Calif.) to buy 50% interest for $10,000 and is motion picture actor. Ann. Sept. 14. other considerations. Ann. Sept. 8. Stevens Point, Wis. -Stevens Point Bcstg. KTNM Tucumcari, N.M. -Granted assign- FIRST Co. 97.9 mc; 15 kw. P.O. address 414 Main ment of license from Howard L. Maudlin et St. Estimated construction cost $23,716.77, al. to Robert D. and Hoyt Houck, d/b as MAY -JUNE '60 first year operating cost $15,000, revenue Tucumcari Bcstg. Co.; consideration $88,650. $18,000. Applicant is licensee of WSPT Ann. Sept. 8. Stevens Point. Ann. Sept. 8. WHVH Henderson, N.C. -- Granted assignment of licenses to Radio Corp. (Stanley H. HOOPER Fox, president); consideration $40,000. Ann. Ownership Changes Sept. 14. North Carolina Electronics Inc., Raleigh, ACTIONS BY FCC N.C. -Granted relinquishment of positive WYDE Birmingham, Ala.- Granted as- control of permittee of am station (cp grant- signment of license to WYDE, Inc. (Ira Her- ed July 13; call letters unassigned) by bert, president); consideration $525,000 in- John P. Gallagher through option purchase FIRST cluding $80,000 for agreement not to com- of 50% interest by James P. Poston and pete within 50 miles for 5 years. Comr. Frank P. Larson, Jr. (latter has interest in 30 out of 48 Bartley dissented. Ann. Sept. 14. WUTV -TV Charlotte). Ann. Sept. 14. WJRD Tuscaloosa, Ala. -Granted assign- WNOB (FM) Cleveland, Ohio- Granted quarter hrs. ment of license to John C. Cooper, Jr.; transfer of control to Phillip M. Patricia A., consideration $205,000. Ann. Sept. 14. Lawrence J. and Alice C. Kerwin; consider- KEOS Flagstaff, Ariz.- Granted assign- ation $20,000 for 54.4% interest. Ann. Sept. 8. PULSE ment of license to Clem Radio Bcstg. Inc. KGGG Forest Grove, Ore.-Granted trans- (Claud M. Pettit, president); consideration fer of control to Percy B. Crawford; con- $45,000. Ann. Sept. 14. sideration $12,000 and notes equal to differ- MAY, 1960 KTVE (TV) El Dorado Ark.- Granted ence between $53,000 and notes due trans- transfer of control from William H. Simons ferors at time of closing. Mr. Crawford is 5 counties to Veterans Bcstg. Inc. (now 48.9% owner); licensee of WMUZ (FM) Detroit; WDAC involves issuance of 217 additional shares (FM) Lancaster, Pa. and WYCA (FM) Ham. to Veterans at $1,000 per share, after which mond, Ind.; permittee of WMFP (FM) Ft. Veterans will own 80.6 %. Veterans is li- Lauderdale, Fla., and KDMI (FM) Des censee of WVET -AM -TV Rochester, N. Y. Peoples Ann. Sept. 8. Moines, and president of Young KRKS Ridgecrest, Calif.-Granted (1) re- Church of the Air Inc. licensee of WCPA- newal of license and (2) transfer of nega- FM-TV Philadelphia. Comr. Lee not par- tive control by Leland J. Gillettee and ticipating. Ann. Sept. 8. Kenneth F. Nelson acquiring remaining KBUY Amarillo, Tex-Granted assignment 20% of stock from Frank L. Carlson for of license to Radio KBUY Inc.; considera- cancellation of $2,700 indebtedness. Ann. tion $205,025 Giles E. Miller, assignee presi- WPOP Sept. 8. dent. has interest in KOKE Austin. Comrs. WPCT Putnam, Conn.- Granted assign- Bartley and Lee dissented. Ann. Sept. 14. HARTFORD - CONN. ment of license to Herbert C. Rice (WILI KKSN Grand Prairie, Tex. -Granted as- Willimantic); consideration $100,000. Comr. signment of licenses to Rounsaville of Dallas Bartley dissented. Ann. Sept. 14. Inc.; consideration $301.000 and agreement WZFM (FM) Jacksonville, Fla.- Granted not to compete within 50 miles for 5 years; Phillip Zoppi I Adam Young, Inc. assignment of license to WZFM, Inc.; con- grant is without prejudice to whatever ac- sideration $10 plus cancellation of $110,000 tion commission may deem appropriate in General Manager Nat'l Rep. note to company which Carmen Macri, sole light of any information developed in pend- owner of assignee corporation also owns ing inquiry concerning compliance with A TELE- BROADCASTERS STATION Macri operates WZOK, Jacksonville. Ann. Sec. 317 of Communications Act; also con- Sept. 8. ditioned that assignment not be consum-

106 (FOR THE RECORD) BROADCASTING, September 19, 1960 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING Sept. 14 -OFF ON AIR CP TOTAL APPLICATIONS Lie. Cps. Not on air For new stations AM 3,462 55 81 6") S FM 732 32 188 :4? TV 473 60 77 OPERATING TELEVISION STATIONS compiled by BROADCASTING Sept. 14 STIR VHF UHF TV Commercial 453 80 UP Non -commercial 37 12 n COMMERCIAL STATION BOXSCORE SALES As reported by FCC through July 31, 1960 AM FM TV BUY Licensed (all on air) 3,455 714 471' CPs on air (new stations) 36 32 632 CPs not on air (new stations) 115 196 76 WREX -TV Total authorized stations 3,603 942 656 Applications for new stations (not in hearing) 593 72 27 Applications for new stations (in hearing) 204 36 75 Total applications for new stations 797 108 102 THE Applications for major changes (not in hearing) 582 29 38 Applications for major changes (in hearing) 277 10 14 Total applications for major changes 859 39 52 HOT Licenses deleted 0 0 0 CPs deleted 0 0 0 BUY GET THE FACTS ' There are, in addition, ten tv stations which are no longer on the air, but retain their FROM OUR licenses. EVERY PERSPIRING REPS There are, in addition, 35 tv cp- holders which were on the air at one time but are no longer in operation and one which has not started operation. MONTH H -R TELEVISION.INC.

mated until Robert W. Rounsaville has dis- Bcstg. Inc. for $14,166. After transfer, Airco CHANNEL' R O:G;K F O R D posed of his interest in WQXI Atlanta, Ga. will own 70.84 %, and present Capital stock- 3 Corny. Bartley dissented. In addition to holders Walter J. Sanches (10.41 %), AHlen operates WCIN -AM -TV Cotten (6.25 %) J. M. BAISCH WQXI Rousaville and Robert S. Bolker (12.5 %) Ya. n.. i Gen. Mgr. Cincinnati; WLOU and WTAM -TV Louis- will own remainder. Owners of Aireo are ville; WATL -TV Atlanta; WTMP Tampa; Prior A. McCallum (50 %), A. o Prince Her- WMBM South Miami; WVOL Barry Hill nandez (25 %) and W. J. Keown, (25 %). Mr. (Tenn.) and WYLD New Orleans. Ann. McCallum is in plumbing business, Mr. Sept. 14. Hernandez is in ice business and Mr. Keown WODI Vinton, Va.- Granted assignment of is in real estate. Ann. Sept. 9. cp to Roanoke- Vinton Radio Inc. S.L.Good- WBKH Hattiesburg, Miss. -Seeks transfer man and Lester L. Williams, assignor own- of control of 26% of Deep South Radio Inc. ers, will retain 49% interest and Stuart W. from F.M. Smith to Deep South Radio Inc. Epperson will acquire 51% for $4,700. Ann. for $24,311. Mr. Smith's stock will be re- Sept. 8. tired as treasury stock. Ann. Sept. 8. WBOF Virginia Beach, Va.; WYFI (FM) KFEQ -AM-TV St. Joseph, Mo. -Seeks as- Norfolk, Va.- Granted assignment of (1) am signment of license from KFEQ Broadcast- license and (2) fm license and cp from ing Co. to KFEQ Broadcasting Inc. No commonly owned assignor corporations to change in ownership or consideration in- Metro -WBOF Inc.; consideration $22,000 for volved. Ann. Sept. 8. am facilities and $40,000 for fm station. As- WBTA Batavia, N.Y. -Seeks involuntary reel good signee president and sole owner is Temple transfer of 50% of Batavia Bcstg. Corp from W. Seay. Washington, D.C., lawyer. Ann. Joseph M. Ryan deceased, to Estate of Sept. 8. Joseph M. Ryan. No consideration involved. Ann. Sept. 13. APPLICATIONS WIIEY Millington, Tenn. -Seeks assign- KVOY Yuma, Ariz.-Seeks assignment of ment of license from WHEY Radio Service listening! license from KYMA -Yuma Inc. to Colonial (a partnership) to Shelby County Bcstrs. Bostg. Corp. Liquidation of subsidiary. No Inc. (n corporation). No change in owner- change in ownership or consideration in- ship or consideration involved. Owners are volved. Ann. Sept. 13. John Lathan and Robert C. Whitely Jr. KAFY Bakersfield, Calif. -Seeks assign- Ann. Sept. 9. ment of license from Tullis & Hearne (n WBVA (FM) IVoodbridge, Va. -Seeks as- partnership) to Tullis & Hearne Inc. No signment of license from S &W Enterprises ownership change or consideration Involved. Inc. to WBVA Inc. for $60.000. Buyers are Ann. Sept. 9. (25' ;, each) !toward B. Hayes (has interest KROY Sacramento, (:all(. -Seeks transfer in WPIK Alexandria Va.); John C. Moran of control front John T. Carey Inc. to Sne- (sales manager WPlkl, and Carl L. Lind- ramonto Hcstrs. Inc. for $427,500. Purchasers berg (majority owner WPIK and WOKO Al- are Lincoln and Sylvia I)eliar (50 %r, each). bany, N.Y.). S&W will retain 24";. interest Mr. Dollar formerly owned KXOA -AM -FM In WBVA Inc. Ann. Sept. 8. Sacramento. He and Mrs. Deliar presently KPKW l'asce, Wash.-Seeks assignment of own 75% of KACY fort Hueneme, Calif. license from Robin 11111 to Century Bcstg. Ann. Sept. 13. Corp. for $3.000 and assumption of liabilities WDCF Dado City, Fla.-Seeks assignment of seller of over $25,000. Purchasers are of license from Stuart O. Picard and Thel- Angus W. Lehnho , Reuel T. Rantquist ma It. Picard to Pasco Hcstg. Corp. for and Thomas P. Brooks (161, %). Messrs, 70,000. Purchasers are . L. Boring 147.5%1: Stacey and Lehnhoff own KAGT Anacortes, Henryaury T. Ogle (47.5 %I and Golden M. Bra- Wash. Remaining stockholders are medical For tul.auers to tolu tape problems, see den (5'i,). Messrs. Boring and Ogle have doctors. Ann. Sept. 13. Interest in WKXV Knoxville, Tenn. Mr your 3\1 represent all%eor write: 3íI (: Braden Is In wholesale furniture business. Hearing Cases St. Paul (t- Minn. Ann. Sept. 0. patty. Dept. \Ili \ -.i0, KCJC (FM) Merriam, Kau. -Seeks assign- Commission granted request of L.B. Wil- M,.,. ... M...a.ar..,.. a . ment of Ilcenso Cell Floyd W. Iluribert to son Inc., for 90 days temporary authority M' Futura Music Inc. in exchange for real to construct a tv station (WLBW -TV) to o.444 estate. Purchasers include Forest C. Eckhoff operate on eh. 10 in Miami. Fla.. with ERP C.1'. Junge `10'7), L.A. Demand 310 kw vie. and 158 kw our., ant. height "SçOTCN" II . urhUwd truism/oh W IM 3M Co., St. Paul o. nbnu. 10%), Bud E. Melt (14 %) and others. Mr. 520 ft., with waiver of Sec. 3.610 to permit ukhuff ie chief engineer KCJC, Mr. Junge n 9/10 mile separation shortage. Authori- Is lawyer, Mr. Demand is pharmacist and zation is for construction of station only; 1 Mr. WIeit Is airline Mini. Ann. Sept. 0. further authorization will be required be- WYNK Baton hon o, La. -Seeks transfer fore operation may be commenced. of control of capital Itcstrs. Inc. to :UNo In so doing, commission, by menuaran-

I BROADCASTING, Spismbsr 19, 1960 107 dum opinion and order. denied (1) ob- kc. 250 w, D, in Montezuma, Ga., and (2) Hearing Examiner Annie Neal Hunt - jection by Assn. of Maximum Service retaining in hearing status without acting issued initial decision looking toward Telecasters to mileage separation waiver, tion application of Garden City Bcstg., (1) granting application of Kentuckiana and (2) request by Public Service Tele- Inc., to increase power of station WAUG Television Inc., for new tv station to oper- vision, Inc. (now operating WPST -TV on Augusta, Ga., from 1 kw to 5 kw, continu- ate on ch. 51 in Louisville, Ky., and (2) dis- ch. 10 in Miami until Sept. 30), to withhold ing operation on 1050 kc, D. An April 1 missing without prejudice competing ap- action in light of latter's pending motion initial decision looked toward granting both plication of United Electronics Labs. Inc. in U.S. Court of Appeals and petition for applications conditioned that WAUG ap- Applicants consolidated their interests. Ann. stay before commission, both relating to plication be retained In hearing status and Sept. 8. commission's July 14 decision in Miami held in pending file without final action Hearing Examiner Walther W. Guen- ch. 10 proceeding in Dockets 9321 et al. pursuant to commission's public notice of ther issued initial decision looking toward Commission deems it essential to public June 18, 1957, pending ratification and granting application of High Fidelity Sta- interest to permit L.B. Wilson Inc., to com- entry into force of agreement between tions Inc., to change facilities of KPAP mence construction immediately and corn - United States and Mexico with respect to Redding, Calif., from 1270 kc, 1 kw -D, to plete it as soon as possible, so that in operation on Mexican clear channels with 1330 kc, 5 kw -D. Ann. Sept. 9. event Public Service does not prevail in 5 kw power during daytime hours. OTHER ACTIONS its pleadings, continuity of tv services to Commission on Sept. 12 directed prepara- commission is Wire- Miami area on ch. 10 will not be inter- tion of document looking toward granting line BRadioe Inc LewisburgLewisburg, rupted. applications of Suburbanaire Inc., for new and Central Pennsylvania Bcstg. Comr. Lee dissented; Comr. King not am station to operate on 1590 kc, 1 kw, D, Co. participating. Ann. Sept. 8. DA, in West Allis, Wis., and Watertown Ra- (WKVA) Lewistown, Pa. that their applica- dio Inc., to increase power of station WTTN tions for renewal of license indicate neces- FINAL DECISIONS Watertown. Wis., from 250 w to 1 kw, con- sity of hearings on unresolved issue of re- By order. commission made effective im- tinuing operation on 1580 kc, D. A March linquishment of control of WITT to Central mediately July 27 initial decision, with 15 initial decision looked toward this Pennsylvania Bcstg. Co., which was sub- modification. and granted applications of action. ject of 309(b) letter in connection with ap- (1) Eastern States Bcstg. Corp. to change Commission on Sept. 12 directed prepara- plication for transfer of control (since dis- frequency of WSNJ -FM, Bridgeton, N.J., tion of document looking toward granting missed) of WITT to Central Pennsylvania. from 98.9 mc to 107.7 mc and increase application of Island Teleradio Service Inc., Ann. Sept. 8. ERP from 9 kw to 15.2 kw (2) Bulletin for new am station to operate on 1000 kc, a By memorandum opinion and order, Co. for new fm station to operate on 98.9 1 kw. U, in Charlotte Amalie, St. Thomas. commission (1) denied petitions for recon- mc ERP 4.60 kw and ant. height 840 ft., Virgin Islands, and denying application of sideration by Fort Myers Bcstg. Co. (WINK), in Philadelphia, Pa., conditioned that pro - WPRA Inc., to move facilities of station Fort Myers, Fla., directed against Sept. 23, gram tests not be authorized until WSNJ- WPRA (990 kc) from Mayaguez, P.R., to 1959 action dismissing its application for in- FM begins program tests on 107.7 mc and Guaynabo, P.R., and change from 10 kw, crease in daytime power; by Indian River license to Bulletin not be issued until DA -1, U, to 1 kw -N, 10 kw -LS. A Feb. 26 Bcstg. Co. (WIRA), Fort Pierce, Fla., direc- WSNJ -FM is licensed on 107.7 mc and (3) initial decision looked toward this action. ted against July 29 action denying its re- Pillar of Fire Inc., to increase radiated Commission on Sept. 7 directed prepara- quest for waiver of Sections 3.21(c) and 3.28 power of WAWZ -FM, Zarephath, N.J., from tion of document looking toward denying (b) of rules, and dismissing its application 4.8 kw to 20 kw, operating on 99.1 mc. with- petition by WJMJ Bcstg. Corp. for re- for increase in daytime power; and by out prejudice to whatever action commis- consideration of May 11 decision which Tropics Inc. (WTTB), Vero Beach. Fla., di- sion may deem appropriate in light of any granted appplication of Young People's rected against Sept. 2 action returning its information developed in pending inquiry Church of the Air Inc., for new Class B application for increase in daytime power: concerning compliance with Sec. 317 of fm station to operate on 104.5 mc in Phila- and (2) dismissed as moot WINK's petition Communications Act. Comr. Hyde dis- delphia, Pa., and which denied competing for reconsideration and /or modification of sented to condition attached to WAWZ- application of WJMJ. March 30 order designating for consolidated FM; Comr. King dissented to order, with Announcement of this preliminary step hearing application of WTTT Inc., and oth- statement. Ann. Sept. 14. does not constitute commission action in ers, Dockets 13448 et al. These applications By decision, commission granted ap- such case, but is merely announcement of conflict with commission rules, NARBA pro- plication of KVFC Inc., to change opera- proposed disposition. Commission reserves visions and United States -Cuba arrange- tion of KVFC Cortez, Colo., from 1 kw, right to reach different result upon subse- ment. Ann. Sept. 8. D, to 250 w -N, 1 kw -LS, DA -N, continuing quent adoption and issuance of formal de- By memorandum opinion and order, operation on 740 kc Feb. 1 initial decision cision. commission denied petitions by Monocacy looked toward this action. Ann. Sept. 14. Bcstg. Co., Gettysburg, Pa., and Price Bcstrs. By memorandum opinion and order. INITIAL DECISIONS Inc., Frederick, Md., for reconsideration of commission, on petition by United Bcstg. Judge Horace Stern, as special hearing March 25 decision which granted applica- Co., reconsidered and granted without examiner, issued his initial decision in tion of Times and News Publishing Co. to' hearing its application to change trans- Miami ch. 7 television proceeding (Dockets facilities of WGET Gettysburg, Pa., from mitter site of KEEN -FM San Jose. Calif.. 10854 et al) which was reopened by corn - 1450 kc, 250 w. U, to 1320 kc, 500 w -N, 1 increase ERP from 3 kw to 16.23 kw and mission, on its own motion, on April 3. kw -LS, DA -2, and which denied applica- increase ant. height from minus 150 ft. to 1959, to consider certain issues in the tions of Monocacy and Price seeking new 2,582 ft. Ann. Sept. 14. record of hearings before Legislative Over- stations on 1320 kc in Gettysburg and Fred- By memorandum opinion and order. sight Subcommittee of House Interstate erick, respectively. Comrs. Craven and commission, on joint petition by WORD and Foreign Commerce Committee which Cross dissented and voted to grant Price Inc., and KTM Bcstg. Co.. made effective referred to possible ex parte representa- petition; Comr, King not participating. Ann. immediately July 5 initial decision insofar tions made during the course of original Sept. 14. as granting application to increase day- Miami ch. 7 proceeding. By order, commission granted petition time power of station WORD Spartanburg, Special examiner's initial decision looks by Broadcast Bureau for acceptance of late S.C., from 1 kw to 5 kw, DA. continuing toward revoking and setting aside com- 18, 1956 of con- filings of exceptions to initial decision on operation on 910 kc, 1 kw -N, without change mission's January grant am applications of Garden City Bcstg. Inc. of DA, and application of KTM Bcstg. Co. struction permit for ch. 7 to Biscayne Corp. (WCKT), with further (WAUG), Augusta, Ga., and Macon County for new station in North Charleston, S.C., Television Bcstg. Co., Montezuma, Ga. Ann. Sept. 19. to operate on 910 kc, 500 w, D, conditioned proceedings to be held by commission. that KTM accept any objectionable inter- u Hearing Examiner Annie Neal Huntting By order, commission, on petition by ference which may be caused to its op- issued initial decision looking toward grant- Donze Enterprises Inc., severed from con- eration if grant is made of application of ing application of Canandaigua Bcstg. Inc., solidated proceeding in Dockets 12264 et al. WJIV Inc., to increase power of WJIV for new am station to operate on 1550 kc. and retained its application to move 250 w, D, in N.Y. Ann. Sept. KSGM (960 kc, 500 w, U, DA -N) from St. Savannah, Ga., from 1 kw to 5 kw. con- Canandaigua, Genevieve, Mo., to Chester, Ill., in hearing tinuing operation on 900 kc, D, which 14. on issues to it. Ann. Sept. is still in hearing status. July 5 initial de- Hearing Examiner Forest L. McClen- status applicable cision looked toward denying WJIV ap- ning issued initial decision looking toward 14. plication. Ann. Sept. 14. granting application of South Florida By memorandum opinion and order. Amusement Co. for new tv station to operate commission denied motion by WHDH Inc. STAFF INSTRUCTIONS on ch. 6 in Perrine, Fla., and denying (WHDH -TV ch. 5), Boston, Mass., for stay Commission on Sept. 14 directed prepa- competing applications of Publix Televi- of July 14 decision in Boston ch. 5 pro- ration of document looking toward (1) sion Corp. and Coral Television Corp. for ceeding pending disposition of petition granting application of Macon County Bcstg. similar facilities in Perrine and South Mi- by WHDH for rehearing. Comr. Lee dis- Co. for new am station to operate on 1050 ami, respectively. Ann. Sept. 12. sented with statement; Comrs. Craven and King not participating. July 14 decision vacated April 24. 1957 grant to WHDH Inc., to operate on that channel. America's Leading Business Brokers ordered further comparative evaluation of all applicants (Greater Boston Television Corp., Massachusetts Bay Telecasters Inc., and Allen B. DuMont Laboratories Inc.. in Interested in buying or selling Radio and TV Properties? addition to WHDH Inc.), with filing of briefs and subsequent oral argument before commission en banc and, meanwhile. allowed When your business is transacted through WHDH-TV to continue its present ch. 5 operation under special temporary authority. the Ann. Sept. 14. David Jaret Corp., you are assured of By memorandum opinion and order, commission denied petition by Public Serv- reliability and expert service backed by our ice Television Inc. (WPST -TV ch. 10), Mi- ami, Fla., for stay of July 14 decision in 37 years of reputable brokerage. Miami ch. 10 proceeding pending action by Court of Appeals of Public Service motion to vacate commission's July 14 action with respect to Public Service. Comr. Lee dissented, with statement; Comrs. Craven and King not participating. July 14 decision disqualified all applicants except L.B. Wilson 150 MONTAGUE STREET Inc., set aside Feb. 7, 1957 grant to Public Service and granted Wilson application to BROOKLYN 1, N. Y. extent of building and operating on that channel for period of four months after con- ULster 2 -5600 struction. In addition to Public Service and Wilson, the Miami ch. 10 proceeding involves applications by WKAT Inc. and North

108 (FOR THE RECORD) ilBROADCASTING, September 19, 1960 PROFESSIONAL CARDSÍ

-Established 1926 - JANSKY & BAILEY INC. JAMES C. McNARY GEORGE C DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories RADIO 6 TELEVISION National Press Bldg., Upper Montclair, N. J. 527 Munsey Bldg. 1339 Wisconsin Ave., N. W. Wash. 4, D. C. Pilgrim i-3000 STerling 3 -0111 D. C. FEderal 3-4800 Washington, Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering Munsey Building District 7 -8215 WASHINGTON, D. C. 930 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. P. O. BOX 7037 JACKSON 5302 WASHINGTON 6, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. L. H. Carr & Associates RUSSELL P. MAY KEAR & KENNEDY CONSULTING ENGINEERS Consulting INWOOD POST OFFICE 711 14th St., N. W. Sheraton Bldg. Radio & Television 1302 18th St., N. W. Hudson 3 -9000 Engineers DALLAS 9, TEXAS Washington 5, D.C. REpublic 7 -3984 WASHINGTON 6, D. C. Washington 6, D. C. Fort Evans FLetwood 7 -8447 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. SILLIMAN, MOFFET & LYNNE C. SMEBY GUY C. HUTCHESON CONSULTING ENGINEERS ROHRER CONSULTING ENGINEER Radio -Television P. O. Box 32 CRestview 4 -8721 AM -FM-TV Communications-Electronics 1405 G St., N. W. 1610 Eye St., N. W. 1100 W. Abram Republic 7 -6646 7615 LYNN DRIVE Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3 -1230 Executive 33851 ARLINGTON, TEXAS Member AFCCE Member AFCCE OLiver 2 -8520

JULES COHEN WALTER F. KEAN HAMMETT & EDISON CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Consulting Electronic Engin..r CONSULTING RADIO ENGINEERS Associates 617 Albee Bldg. Executive 3-4616 Box 68, International Airport 8401 Cherry St. Hiland 4 -7010 George M. Sklom, Robert A. Jones 1426 G St., N. W. 19 E. Quincy St. Hickory 7 -2401 Son Francisco 28, California Washington 5, D. C. Riverside, III. KANSAS CITY, MISSOURI (A Chicago suburb) Diamond 2 -5208 Member AFCCE

CARL E. SMITH J. G. ROUNTREE VIR N. JAMES JOHN H. MULLANEY CONSULTING RADIO ENGINEERS CONSULTING ENGINEER Consulting Radio Engineers 8200 Snowville Rood SPECIALTY 2000 P St., N. W. Brecksville, Ohio P.O. Box 9044 DIRECTIONAL ANTENNAS (a Cleveland Suburb) Washington 6, D. C. 17, Texas 232 S. Jasmine St. DExter 3 -5562 Columbia 5-4666 Tel: JAckson 6 -4386 P. O. Box 82 Austin Denver 22, Colorado Member A FCC'4: Glendale 2 -3073 Member AFCCE

A. E. Towne Assocs., Inc. PETE JOHNSON TELEVISION and RADIO ENGINEERING CONSULTANTS Consulting am -fm -tv Engineers Service 420 Taylor St. Applications -Field Engineering Directory Son Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. PR. 5-3100 Charleston, W. Va. Dickens 2-6281

PRECISION FREQUENCY CAMBRIDGE MEASUREMENTS CRYSTALS MERL SAXON NUGENT SHARP Consulting Radio Engineer AM FM -TV PRECISION FREQUENCY CONSULTING RADIO ENGINEER COMMERCIAL RADIO MEASURING SERVICE 809 -11 Warner Building 622 Hoskins Street Washington 4, D.C. MONITORING CO. SPECIALISTS FOR AM -FM -TV 445 Concord Ave., Lufkin, Texas District 7-4443 103 S. Market St., Cambridge 38, Mass. lee' Summit, Mo NEptune 4 -4242 NEptune 4-9558 Auoriate Member Phone TRowbridgo 6 -2810 Phono Kansas City, Laclede 4 -3777 Institute of Radio Engineers

CAPITOL RADIO FREQUENCY M. R. KARIG & ASSOCS. JOHN H. BATTISON ENGINEERING INSTITUTE MEASUREMENT BROADCAST CONSULTANTS AND ASSOCIATES A.,r.., ,..l,.,u., Applications Consulting Engineers AM -FM -TV Engineering ,1..d-..n,,,,it,.3224 16th St., 1N.1 W. Management Progransming Specialising in AM power Washington 10, D. C. WLAK Electronics Service, Inc. Soles increases-FM-TV rrA,n,ei [ievei P. O. Box 248 209A LaSalle Building ,n. nreL t Au P.O. Box 1211, Lakeland, Florida 1028 Connecticut iotvvTor !roe i . Saratoga Springs, N. Y. Ave., N.W. 'id Cet,dx eper tv uWJt. Mutual 2.3145 3 -3819 Saratoga Springs 4300 Washington 6, D. C. RE 7 -0458 BROADCASTING, September 19, 1960 109 Dade Video Inc. Ann. Sept. 14. Bcstg. Co., Ellenville, N.Y., and extended to ence, scheduled further prehearing confer- By memorandum opinion and order, Sept. 15 time to respond to Broadcast Bu- ence for Oct. 3 and postponed Sept. 30 hear- commission denied motion by Sangamon reau's petition to set aside initial decision ing to date to be subsequently determined Valley Television Corp. for stay of Sept. 12 and to consolidate applications in hearing in proceeding on am applications of Wil- oral argument in Terre Haute, Ind., tv ch. in proceeding on its am application. et al. liam R. Peckham Hendersonville, N.C., and 2 comparative proceeding, until such time Action Sept. 8. Radio Station WI;CC Inc. (WPCC), Clinton, as commission takes final action with re- Granted petition by Broadcast Bureau S.C. Action Sept. 7. spect to ultimate allocation of ch. 2. Comr. and extended to Sept. 16 time to file re- Granted request by WWDC Inc., party King not participating. Ann. Sept. 8. sponses to petition to enlarge issues by respondent, to correct transcript of hearing Commission scheduled following pro- Donald M. Donze, Festus, Mo. applicant in in proceeding on am applications of Alkima ceedings for oral arguments on Oct. 13. am consolidated proceeding. Action Sept. 8. Bcstg. Co., West Chester, Pa., et al. Action Entertainment and Amusements of Ohio, Sept. 7. Inc., Solvay N.Y., and WMBO, Inc. (WMBO). By Chief Hearing Examiner Pursuant to agreements reached at Sept. Auburn, N.Y.; Patterson Shrimp Co., Inc., James D. Cunningham 8 prehearing conference, scheduled certain Patterson, La.; Herbert T. Graham and Granted petition by Broadcast Bureau procedural dates in Salem, Ore., tv ch. 3 Triad Television Corp., Lansing, Mich.; Cal - to change place of hearing from Washing- proceeding; Oct. 19 hearing continued to Coast Bcstrs, Santa Maria, Calif.; and James ton, D.C., to Phoenix, Ariz., in proceeding Dec. 12. Action Sept. 8. J. Williams, Williamsburg, Va. on am and fm applications of Gila Bcstg. By Hearing Examiner Walther W. Guenther Commission scheduled following proceed- Co. for renewal of licenses of stations ing for oral argument on Oct. 14: KCKY Coolidge, KCLF Clifton, KGLU Saf- Granted Springfield. Ill., ch. 2 deintermixture rule - ford, KVNC Winslow, KZOW Globe and Del.. ortleavetto amend making. KWJB -FM Globe, all Arizona. Action its application to supply additional financial data in Wilmington. Del., tv ch. 12 proceed- Sept. 8. ing. Action 6. Routine Roundup Scheduled oral argument for 9 a.m., Sept. 13 by Bcstg. Granted joint motion by Dixie Bcstg. Sept. on petition Pioneer Co. Co. (WCCP), Savannah, Ga., and WMFJ INTERIM REPORTS REQUESTED ON (KNOW), Austin, Tex., for reconsideration Inc. Daytona Beach, CLEARANCE OF NETWORK POLITICAL of Aug. 5 action dismissing its am applica- (WMFJ), Fla., and ex- BROADCAST PROGRAMS tion with prejudice. Action Sept. 8. tended from Sept. 9 to Oct. 10 time for Denied petition by WENT Bcstg. Corp. filing proposed findings and conclusions and Commission has asked national radio for leave to submit further pleading or sup - from Sept. 21 to Oct. 21 to file replies in and tv networks for interim reports during plement in support of its pending petition proceeding on their am applications. et al. election campaign (September 1- November reconsideration and reiteration that ap- Action Sept. 6. 8, 1960) on station clearances of individual for plicant's qualifications. in addition to finan- By Hearing Examiner Isadore A. Honig network programs on which presidential cial. be made an issue in hearing in pro- and vice -presidential candidates appear. ceeding on am application of Martin Karig, On own motion, scheduled prehearing These reports will enable commission to N.Y. Action Sept. 7. conference for 9 a.m., Sept. 21, in proceed- compile and analyze information as cam- Johnstown, ing on am applications of Radio Station paign progresses and to report to Congress By Hearing Examiner Thomas H. Donahue WHCC (WHCC), Waynesville, N.C., and after Co. as soon as possible close of campaign. u Issued memorandum of ruling formal - Aluminum Cities Bcstg. (WGAP), Mary- Radio and tv stations affiliated with na- izing oral ruling made on record July 13 ville, Tenn. Action Sept. 7. tional networks (ABC, CBS, MBS, NBC) are holding Southland Communications Co., On own motion, scheduled prehearing requested to report promptly to networks Anaheim, Calif., in default (page 2, Initial conference for Sept. 21 in proceeding on information on their clearances of programs Decision, FCC 60D -106) in proceeding on am fm application of Calojay Enterprises Inc., on which presidential and vice -presidential Assoc. Indianapolis, Ind. Action Sept. 7. This application of Robert Burdette & candidates appear. will enable net- Inc., West Covina, Calif. Action Sept. 7. By Hearing Examiner Jay A. Kyle works to forward requested reports prompt- On own motion, continued Sept. 8 hear- ly to commission. Ann. Sept. 8. ing to Nov. 8, without prejudice to parties Granted request by Broadcast Bureau seeking additional extension if one granted and extended from Sept. 20 to Sept. 26 time ACTIONS ON MOTIONS does not permit commission action on their for filing proposed findings of fact and con- By Commissioner John S. Cross petitions for severance and grant in pro- clusions in proceeding on am application of Granted petition by Riverside Church ceeding on am applications of Shenandoah Martin Karig, Johnstown, N.Y.; replies to in City of New York, N.Y., and extended to Life Stations Inc. (WSLS), Roanoke and be filed before Oct. 10 in lieu of Oct. 3. Sept. 12 time to file responsive pleadings to Edwin R. Fischer, Winchester, both Virginia. Action Sept. 8. petition for reargument and petition for re- Action Sept. 7. On own motion, continued Sept. 12 hearing to Oct. 10 in proceeding on am ap- hearing in proceeding on its fm application, - et al. Action Sept. 8. By Hearing Examiner Charles J. Frederick plications of Zephyr Bcstg. Corp., Zephyr by Ulster County Pursuant to Sept. 7 prehearing confer- hills and Myron A. Reck (WTRR), Sanford, Granted petition both Florida. Action Sept. 9. By Hearing Examiner David I. Kraushaar another seller in the Collins line Denied motion by Metropolitan Bcstg. FM transmitters are big Corp. to correct transcript of hearing in re- of superior broadcast equipment. More than 50% of all gard to corrections suggested at page 149 and granted in all other respects in pro- FM transmitters sold in the past year were sold by Collins. ceeding on fm application of Suburban Bcstrs., Elizabeth, N.J. Action Sept. 7. One reason is that Collins transmitters are pre -tuned 1 COLLINS By Hearing Examiner Forest L. McClenning and custom- tested on your frequency prior to delivery. On own motion, continued without date Sept. 19 hearing in proceeding on am and COLLINS RADIO COMPANY CEDAR RAPIDS,IOWA DALLAS,TEXAS BURBANK, CALIFORNIA fm applications of Gila Bcstg. Co. for renewal of licenses of stations KCKY Cool- idge. KCLF Clifton, KGLU Safford, KVNC Winslow. KZOW Globe and KWJB -FM Globe, all Arizona. Action Sept. 8. By Hearing Examiner Herbert Sharfman Scheduled further prehearing conference for Sept. 12 at 2 p.m., in proceeding on am applications of Wilmer E. Huffman, Pratt, Kan.. et al. Action Sept. 7. Upon request by Hirsch Bcstg. Co. (KFBS), Cape Girardeau, Mo.. and without objection by other parties, extended from Sept. 9 to Oct. 17 date for furnishing engineering exhibits by Hirsch in proceeding on its am application, et al.; Sept 19 hearing continued to Oct. 25. Action Sept. 8. objUpon request of applicants and without ection by other parties, extended from Sept. 12 to Oct.. 12 time for filing initial and and from Sept 26 to Oct. for repliesoin proceeding on application of WJPB -TV Inc., permittee of WJPB -TV, ch. 5, Weston, W.Va., for relinquishment of positive control of WJPB -TV Inc. by J.P. Beacom through sale of stock to Thomas P. Johnson and George W. Eby. Action Sept. 8. By Hearing Examiner Elizabeth C. Smith Pursuant to agreement reached at Sept. 6 hearing continued hearing to Oct. 10 in proceeding on am applications of James E. Walley. Oroville, Calif., Group 1. Action Sept. 6. BROADCAST ACTIONS by Broadcast Bureau Actions of Sept. 9 KAKE Wichita, Kan. -Granted assignment of licenses to KAKE -TV and Radio outputs: 250; 1,000; 5,000; 7,500; 10,000; 15,000 watts sell -neutralizing PA stage push- Inc. (BAL -3985. BALRE -681). button operation designed for remote control and multiplexing conservatively rated for WCTW New Castle, Ind.-Granted mod. of cp to move ant.-trans. site, make changes long tube life easily accessible components very low distortion: .5% at 100 -7,500 cps; in ant. system (increase height, mount fm 1% maximum at 50. 15,000 cps. For more information contact your Collins sales engineer, or Continued on page 117 write direct.

110 (FOR THE RECORD) BROADCASTING, September 19, 1960 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20$ per word -42.00 minimum HELP WANTED 25# per word -$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising require display space. All other classifications 30¢ per word-,$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted -(Cont'd) Help Wanted -Management Sales Announcers California station with terrific advertiser South Florida calls. Before winter strikes, Need experienced announcer for west Texas acceptance needs sales manager to improve make the move you've dreamed about. Full- daytimer with news experience. Send tape current $185,000 per year billing. Station is timer metro market needs salesman at least and references first letter to Box 150C. in medium market on low frequency cover- two years experience. Good opportunity for BROADCASTING. ing vast San Joaquin Valley with tremen- you to work up in one owner chain. Box dous new potential. This sales manager 259C, BROADCASTING. Announcer with first hone. We need and must be experienced self-starter with good are prepared to pay for experienced man. sales production and stable record. Must be Top grade professional time salesman Northwest kilowatt that programs middle of creative sales manager able to work well wanted for Texas radio chain. Security and the road. We move our good men up. If you with staff. Ideal working conditions and top company benefits. No drifters or drinkers, qualify rush tape, resume. Box 172C, salary to right man. Interview required. family man preferred. Give full details in BROADCASTING. Give all details first letter. Write Box 780B, letter to Box 866, Dallas. BROADCASTING. Immediate opening- metropolitan market, Top -rated station- Jackson, Miss. See our personality. Send tape. resume. Box 187C, California 5,000 watt station in medium ad under Management. P.O. Box 197, Jack- BROADCASTING. market needs capable and aggressive sales son, Miss. minded manager. Take full charge. Must Announcers, first phone. for new daytimer have proven record of producing and desire Have immediate opening for experienced under construction. Send tape, photo, com- stable situation where enlarged responsi- salesman in progressive single station west plete resume, and expected starting salary. bilities provide larger income. Must be on Texas market. Contact Clint Formby, Box 194C. BROADCASTING. the street salesman able to handle salesmen KPAN, Hereford, Texas. and staff. Salary plus percentage of profit. Midwest station -livewire 24 hours need a Ideal climate ideal working conditions. In- Wanted fm radio salesman. WGH -FM, going crack newsman, alive, alert, creative, interview required. Write Box 781B, BROAD- soon to 100 kw in the Norfolk- Newport terested in staying in one city, working CASTING. News, Virginia market, has opening for ag- for a good organization. Box 203C. BROAD- gressive fm- minded salesman. Good salary CASTING. Ohio single station market daytimer needs plus commission on all sales. Knowledge of station manager experienced in full opera- fm programming essential. Personal inter- New Mexico-opportunity to right man. tion of small market station. Box 872B, view desirable. Write or call Ambert Dail, Near National Parks, Arizona, Colorado. BROADCASTING. Sales Manager, WGH Radio, Newport News. Good starting pay. Increase, 6 months to Virginia. one year. Announcing primary. Paid vaca- Single market west Texas station needs ex- tion, hospitalization insurance. Full par- perienced commercial manager. Good What proposition acceptable? Phone or write ticulars first letter. Audition tape. Box chance for further advancement. Some an- W -RIP, Chattanooga. 210C, BROADCASTING. nouncing helpful but not absolutely neces sary. Box 149C, BROADCASTING. FM station man experienced in sales and DJ'S -fast growing group has openings in some board work, excellent opportunity. top ten and top thirty market for top flight, Illinois stations (large and small) looking WRVB -FM, Madison 1, Wisconsin. modern radio talent. Base salary range for a manager and a sales manager. Excel- $7000 to $11,000 to start. Your ability sets the lent salary and bonus arrangement . . . Growing media brokerage firm needs addi- price. Plenty of extra cash available from chance to own stock. Highly desirable jobs tional associates /representatives in New hops and appearances. Ideal hours. Send for right men. Box 229C, BROADCASTING. York -Washington and midwest areas. We tape and resume now to Box 235C, BROAD- will either franchise a territory to an as- CASTING. Sales manager wanted who can really direct sociate (straight commission) or hire a a sales force in midwest city of 200,000. We representative on fixed salary, expenses Salesman . experienced . must know want a man who wants to be a general and bonuses. Requirements are #1. Old announcing, copy, and good radio. 1 station manager in two years -a man who can sell enough for maturity in judgment, young market, Pennsylvania. Box 177C, BROAD- also. Salary and bonus, plus stock arrange- enough to be an eager learner (generally CASTING. ment. Box 230C, BROADCASTING. early 30's to early 40's). #2. Face to face selling experience. #3. Working knowledge Boston requires swinging di. Top 40 per- See media broker opportunity under "Radio - of one or more media fields. #4. Character sonality. Enthusiasm. brilliance, brains. help wanted- sales" this issue. that will stand thorough investigation. In- Tape, resume. Box 255C, BROADCASTING. terviews Washington, New York, Chicago, Top -rated station- Jackson, Miss. -has San Francisco. Atlanta, Contact Paul Chap- Program director and swinging dj. Top 40. opening-salesman with management poten- man, 1182 W. Peachtree St., Atlanta 9, Ga. high Pulse rated. N.E. metro market. Im- tial-30-40--'married. Guarantee -moving ex- mediate opening. Tape and references. Box penses -rapid advancement for producer. Salesman for dynamic 5 kw in metropolitan 256C, BROADCASTING. Area applicants favored. Send resume -photo market of 300,000. Excellent earning poten- first letter. P.O. Box 197, Jackson, Miss. tial. Send resume to Jay Elson, P.O. Box Immediate opening: Experienced, mature 511, Port Arthur, Texas. announcer with voice to match, to provide Sales part of our Pleasant Sound. Stable mid - Step up! Midwest jobs waiting. Write Walk - western market. Good salary, benefits, Newark, New Jersey-Top independent, top er Employment Service, 83 So. 7th St., working conditions. Send tape, resume. money and future for salesman who loves to Mpls. 2, Minn. for free application. photo to Box 262C, BROADCASTING. soll multiple chain, send resume Box 929B, BROADCASTING. Experienced staff announcer-di. Tight pro- Announcers duction for adult music station. Opening Opportunity radio salesman. Salary plus Step up! Punch and push personality for October 1st. Send tape. picture. resume and commission. Good market, Texas. Box 178C, top -rated, 24 -hour 5 kw in booming east- salary requirements to Program Director, BROADCASTING. ern market. 36 hour week. Start $105.00. KGFW. Kearney, Nebraska. First phone preferred will consider all Opportunity for announcer who wishes to others. Send erase. Announcer daytlmer. Mail tape, photo step into sales under aggressive sales man- Box 004E BROADCASTING. KVWM. Showlow, Arizona. agement with future. Must have um broad casting background. Position in sales only. Now hiring -3 swinging, selling di's for tight Start announcer; play-bv.play experience No board work. Write Box 170C, BROAD- production, quality music format. Virginia desirable. Middle of road music but tight CASTING. hdltimer. Send tape. resume and photo first operation. KWHW, Altus, Oklahoma. letter. Box 107C, BROADCASTING. Salesman with experience and ideas wanted for top station in market Florida east coast. Near New York City 4th largest market in Announcer -first phone for multiple station Write Box I99C, BROADCASTING. U.S. Need two top-notch d,l's. Must have operation with excellent chance for ad- knowledge of board and tight production. vancement and extra benefits. Send restune Salesman announcer- expanding southern Adult station, no top 40. Good opppportunity and tape to WALM, Albion, Michigan. California am, fm station needs nite fm an- for right man. Box 123C, BROADCASTING. nouncer, with first class radio telephone Staff announcer. experienced, tight pro- license. $300 per month plus 20% all sales. Midwest radio -tv combination will have duction, stable. Send tape, resume, salary Send resume, tape, picture. Box 20íC, opening for bright, fast di also capable of requirements and references. WASA, Havre I IROADCAS'riNG. doing quality tv commercials. Send tape, de Grace, Maryland. i'acific picture and resume Box 137C. BROAD - northwest, expanding multi-owner- CASTING. Announcer. Must be experienced for well ship need: 1 proven salesman, management potential; established small market station near Phila- I production man -announcer; 1 Increasing staff. Mature voice. News and delphia. General staff and board work in vile, engineer- announcer. Wonderful op- good Mexico com- good music and news operation. Good sal- portunity. RUah aomplolo dolulls. flux 240C, munity. uOur staff knows of this Airmallc ary with profit sharing plan. WCOJ. Coates- IllttOAnt'ASTINO. Box 147C, BROADCASTING. ville, Pennsylvania.

BROADCASTING, September 11, 1960 111 Help Waneed- (Cont'd) Help Wanted- (Cont'd) Situations Wanted- (Cont'd) Announcers Production-Programming, Others Management Wanted, experienced morning man for metro Radio newsman: Assist news director, cen- Young Pennsylvania broadcasting executive good music-news and tral New York metropolitan station. News - seeks management or sales manager's po- references to WIBX, Utica, New York. in -depth operation: editorials, documenta- sition. 7 years broadcasting. Presently em- ries, panel discussions. Cover beat, write, air ployed. Box 196C, BROADCASTING. Two announcers needed immediately. Start- news. Salary open. Box 120C, BROADCAST- ing salary range from $60 to $85 weekly de- ING. Background: Ziv television salesman. Com- pending on ability, experience and whether mercial manager, radio station. Radio -tele- qualified for morning or afternoon shift. Leading central California station in me- vision director, advertising agency. Syra- Opportunity for advancement at this sta- dium size market needs top flight program cuse University radio -television graduate tion or other company stations, which is director or production man with first class school. 36, married, U.S.M.C. WWII, Korea. reason for openings. Send tape, references ticket. We need a man who can write good Strong sales ability. Creative copy. Adult and complete experience in first corre- production spots and is capable of doing a radio only. Want general manager or com- spondence to William Wynn, Program Di- two hour afternoon show. If you are now a mercial manager's responsibility and in- rector, WLSV, Wellsville. N.Y. board man but think you can hold down come. Box 214C, BROADCASTING. this job, contact us immediately with full Announcer -salesman combination. Three details. Cut tape at 7', ips showing us Young in ideas, in good health, here's a hours daily plus guarantee on commissions. samples of your work. Ideal working con- man experienced in every phase of broad- WNCO. Ashland, Ohio. ditions. Top salary for right man. Box casting. Several years station management, 168C, BROADCASTING. promotion and advertising. High type. mixes FM station, man must have sales experi- well, sober, reliable, levelheaded. Prefer sta- ence, real opportunity. WRVB -FM, Madison Northwest network station needs qualified tion management where combination man- 1. Wisconsin. news director. We expect hard working man agement, promotion advertising can pay who knows news, man with executive Twen years in radio -tv. Box Litchfield, Illinois has opening for ability who can move up with solid opera- 2ÓC BROADCASTI WSMI, tion. Box 173C, BROADCASTING. experienced, versatile announcer. Growing Manager or sales manager. station with modern plant and latest equip- You needum big . . help? Me chief /brave type ment. Male copywriter must be good typist who gottum lots and experienced. Some air and news work experience . stuff on ball. Been in pres- available. Eastern Pennsylvania. Box 176C, ent teepee 11 years . . . our big power Announcer -di for good music NBC midwest BROADCASTING. station number one posiion ... all soldum affiliate, Must have experience, work days. out. Gottum nice squaw . . . 2i, papooses Good salary plus benefits. Send photo, tape Production minded station wants program no touchem firewater. antum continue and resume to Ed Huot, WTRC, Elkhart, director that can produce a top sounding on big -type range . small pasture no in- Indiana. station with adult programming. Salary terest. You wantum your smoke signal num- open. 250 -watt medium, single station ber one ... all soldum out ... big possible WUSN -TV- Charleston, S.C., has immediate market. Send full details, picture and tape unit cost ... you payum big wampum ... we opening for qualified radio announcer who in letter. Box 198C, BROADCASTING. gettum together, OK? Box 225C, BROAD- wants to move into television. Please send CASTING. audio or videotape with resume and recent Young man with inquisitive mind for ex- photograph to Ed K. Webb. panding news operation. Some typing ex- Sales perience necessary. Work primarily gather- For deejays original enough to create their ing, editing and announcing local news. Executive- performer -writer re- entering tv- own material. The Deejay AirHumorOlogy Some dj work. Inexperienced young an- radio. 49.7 rating in top 25 markets. Extreme - Kit tells you what humor is and how to nouncer considered. Send photo, tape, ly successful sales manager. West preferred. create your own patter. $4.80, postpaid. Air - resume and starting salary. WADS, An- Write Box 8968, BROADCASTING. HumorOlogy, P.O. Box 1, Elkhart, Indiana. sonia, Connecticut. Three years radio -newspaper sales exper- Write Immediate opening at WHBL, Sheboygan, ience. News, copy. Want interest in small Step up! Midwest jobs waiting. Wisconsin. Good wage, forty hour week midwest station. Box 170C, BROADCAST- Walker Employment Service. 83 So. 7th plus overtime, employe benefits, good place ING. St., Mpls. 2, Minn. for free application. to work. Call collect Paul Skinner, GL 8 -2107. Ambitious hard -driving salesman, top refer- Technical ences, and proven sales record, desires posi- Now hiring Chief - engineer - announcer Have an immediate opening for experienced tion with opportunity for advancement. 24 combo for tight-- production, quality music radio program- production man to build lo- years old. Write Box 175C, BROADCAST- format. Virginia fulltimer. Send tape, cal and regional feature program concept. ING. resume, and photo first letter. Box 108C, Write or phone Program Director, WOOD BROADCASTING. Broadcasting, Inc., Grand Rapids, Michigan. 3 years experience major market radio, selling, servicing. copywriting, radio -tele- RADIO vision degree. 34, family. Wishes to build Chief engineer for Montana 1 kw non- direc- tional. Fine plant, latest equipment, friendly future in radio or television. Box 200C, community, good working conditions. Situations Wanted- Management BROADCASTING. Health insurance, retirement plan. Give details, references, experience, snapshot, General manager /sales manager for small I'm employed - manager /sales manager, tape if combo. Box 112C, BROADCASTING. or medium market station. Fifteen years in profitable operation. I'd like change to sta- sales and management. Heavy on local and tion where gross and earning potential is regional. Thorough knowledge all phases of larger. Personal billing 50% of gross. Known Chief engineer $100.00 plus for experienced station operation. Highest industry refer- accredited reputation experience back - maintenance man -fair announcer. Daytime Box BROADCASTING. 239C. 40 -hour weeks. Ideal Colorado community ences. 863B, ground. Lets compare notes. Box life. Must have best work references. Box BROADCASTING. 204C, BROADCASTING. Experienced manager. Ten years present successful operation. Seventeen years radio. Announcers Engineer, experienced in studio work and Box 899B, BROADCASTING. familiar with directional. Five kilowatts in DJ, strong news, commercials, steady, re- large southern market. Apply Box 223C, Experienced, qualified station manager locate anywhere. Seeking challenge. Box BROADCASTING. seeks home. New ownership requires 988B, BROADCASTING. change. Present earnings $15 -1600 month- Chief engineer to take complete charge. ly. Want top 50 market with challenging Negro di, sales- minded, serious, audience State salary expected. Resume of experi- opportunity. Write Box 101C, BROAD- appeal. Versatile. go anywhere. Box 989B. ence. KGFW. Kearney, Nebraska. CASTING for personal interview. BROADCASTING. Chief engineer or combo chief and an- Top quality announcer pd ready for man- Gal dj negro, board, sales, travel. Available nouncer. Salary open. WVOS, Liberty, New agement. One dozen years of experience. immediately. Box 990B, BROADCASTING. York. Handle people well, steady, married. Want opportunity more than big bank account. Top forty jock presently employed by num- Box 140C, BROADCASTING. Step up! Midwest jobs waiting. Write Walk- ber one station in nation's number five er Employment Service, 83 So. 7th St., market looking for a home in Los Angeles, Mpls. 2, Minn. for free application. Honest, aggressive young medium market San Diego or San Francisco areas. Box 128C. manager wants to settle in exclusive mid - BROADCASTING. Production-Programming, Others western small market. Box 174C, BROAD- CASTING. Need a man to reach an adult audience and sell them? Need a man familiar with all Local newsman -gather and announce 250 Lets discuss mutually satisfactory manage- kinds of music who features tight produc- fuiltime- southeast New York state. Box ment association to fulfill your stations po- tion? Then you need me. Presently em- 786B, BROADCASTING. tential. Hard working manager, 15 years ployed in medium market-ready for the experience, all phases. Turned chain's small big time. Box 139C, BROADCASTING. Program director for well -established classi- competitive market station into profitable cal music station in the Pacific west. Must monthly operation as leading sales pro- Announcer, solid experience. Sincere, versa- be capable of organizing and directing air ducer. Creator, executor unusual copy, pro- opportunity. Box 165C, personnel, supervising classical music selec- duction commercials, station promotion, tile. Seeks radio /tv tion, working with station's commercial programming ideas. Desire better location BROADCASTING. staff, and giving fully professional action to for permanency. Box 190C, BROADCAST- program policy and station promotion. ING. Announcer for good music operation. 13 Please do not apply unless you can furnish years e all phases. Box 166C, proof of classical music broadcasting experi- Owners! Are you an absentee -owner that periienc ence under demanding circumstances. Send is looking for good. honest management? full background, references and salary de- Listen: 8 years California radio, all phases. First phone experienced announcer. Vir- sired with first letter. Write Box 928B, Excellent references. Proven radio results. ginia, Pennsylvania. BROADCASTING. Write Box 195C, BROADCASTING. enne.acg Box167C, BROADCASTING.

112 BROADCASTING, September 19, 1960 Situations Wanted-(Cont'd) Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Announcers Announcers Technical Announcer desires position in adult radio Staff announcer - adaptable - cooperative, Experienced engineer, 1st phone. 2 years station. 354 years experience as dj -news- prefer adult program, family man seeking experience am, desires permanent position. man- production manager and straight an- larger northeast market. Box 245C, BROAD- Excellent references. Box 258C, BROAD- nouncing. Mature voice. Clear delivery. CASTING. CASTING. Box 180C, BROADCASTING. Experience, announcer, disc jockey, two Chief engineer -dj, knows music, interesting. Outstanding personality looking to break years. Married veteran, not a prima donna, No tape. Downie 919 Midland Avenue, Syra- into major market after 5 years in the will travel. Box 251C, BROADCASTING. cuse, N.Y., Granite 5 -8101. hinterlands. Consistently top rated. Ref- erences tell the story. Box 183C, BROAD- College grad, single 24. experienced future Production -Programming, Others CASTING. management potential, great ad- liber. Box 254C, BROADCASTING. Former public and station relation execu- C &W personality, staff announcer seeks se- tive, 18 years experience broadcasting In- cure situation in New England states. De- Announcer- copywriter. Mature, experienced dustry, desires return to station relation pendable, married. 1 year experience. Willing adman. Announcing or continuity. Mas- or public relation position. Excellent to learn. Employed now, located in west, ter's degree. Broadcasting school. Avail- achievement record both in field and as ready to travel. Box 185C, BROADCASTING. able Immediately! Box 257C, BROADCAST- director. Box 970B, BROADCASTING. ING. Announcer -combo man-newscaster, tight format experience. Married, want to settle Seeking integrated operation, balance pro. Washington, D.C., newspaperman, 20 years down. No floater, no prima donna. Currently gramming, profit sharing in sportsman experience, including radio -tv, now legisla- New York resident. Box 186C, BROAD- "paradise". All first letter. 11 years radio - tive work, wants write and /or air news CASTING. tv all phases. Minimum $150. Settle perma- mornings, evenings, weekends, Washington nently. Family, vet, 30. 1040 Riverside Ave- areas station, to keep hand in. Solve news Exciting modern radio personality. Major nue, Defiance, Ohio. Phone 2 -2701. staff scheduling problems! Box 995B, market experience with swinging opera- BROADCASTING. tion. True showmanship flare. Production Announcer, dj, copywriter. Ambitious, hard gimmick and promotions knowhow. Cur- worker. Mature voice. Good personality. Newsman reporter and newscaster experi- rently employed. Top references. Box 189C, Operate own board. Will travel anywhere. enced in police, court, political, education, BROADCASTING. Tape, resume, photo. Larry Seller. 1745 East government news and features- straight- 55th St., Chicago 15, Illinois. Phone: Butter- forward interpretive reporting, professional Announcer /engineer, 3 months board ex- field 8 -5404. delivery- college, car, best references -in- perience desires to relocate in Florida or terested radio or tv news work. Box 142C, Texas. Engineering experience, constructed DJ-One year experience, prefers evening BROADCASTING. one station, serve as chief engineer of same. or night shift. Larry Dickson. 73 Clifton Will send tape. Box 197C, BROADCASTING. Avenue, Mansfield, Ohio. LA 4 -9291. Sports minded station: Experienced broadcaster now employed as newsman in major Canadian dj 7 years experience. Presently Young negro announcer. Vet. Some board. market has made up his mind. He wants employed in Bahamas. Like to locate in Willing to learn. 3rd phone. Have car, will to become the nation's top sports broad- south Florida. Reliable, hard worker, fast. travel. Bob Lee, 6028 S. Drexel Ave.. Chi- caster. You can have him first if you're but not a screamer, tight operation. Box cago 37, Ill. 202C. BROADCASTING. willing to pay a good salary by writing. Announcer, limited tv and radio experience Box 181C, BROADCASTING. Carolinas-Virginia; mature announcer - Just completed Army stint. College educa- continuity writer: 10 years experience. tion, young and hardworking. Will locate News director. Experienced newsman in Box 207C BROADCASTING. anywhere. Phone Esterbrook 8 -6173 or write major market seeks position as news di- Jack Miller, 4844 W. Arthington, Chicago rector with reputable station. Earnings now Announcer, pd, sports- play -by -play, 8 years 44, Ill. $8,000. College graduate, married. Resume. experience. 26, family, college graduate. Box 205C. BROADCASTING. finest character and references, employed. D -Js experienced. Good ad lib personalities. Box 211C, BROADCASTING. Fast board. Good sell. Contact New York Skilled booth -man, dj, with 50 kw an- School of Announcing and Speech, 160 West nouncing experience, prefers permanent po- Experienced, employed combo. Seeks Min- 73rd Street, New York City. sition on "local" outlet. (Family) in Ohio nesota- Wisconsin station. $110 minimum area. Qualified to be pd. Available within Dependable. Box 212C, BROADCASTING. Announcer, 1st phone, no maintenance, $85 2 weeks. Box 216C, BROADCASTING. no car. Berkshire 7 -6721 after 5. Walter Pia - I love radio. Announcer, disc jockey. Three secki, 2219 N. Parkside, Chicago. Wanted: Advertising agency. I'm looking years experience. Ambitious, dependable for you with eight years of radio -tv pro- young. Draft deferred. Just married. Box San Francisco area, have first phone. De- duction, 3i, years sales /management. Cur- 217C, BROADCASTING. sire announcing or newswork. 4 years com- rently with sales for multi- million dollar mercial and college radio. Dick Schutter. corporation. Am interested in your creative The mature approach! Presently employed 8720 Whitechuck, Everett. Washington. department, major market only. Box 218C, at 50.000 watt operation in top northeast- BROADCASTING. ern market. With present employers knowl- Announcer -Have talent, will travel, am edge, wish to relocate. Familiar with sports bitious, strong on control board. news, as well as dj and news activities. Excellent commercials. Swinging dj. 3rd class ticket. Program director, morning man, idea fac- references. married. If you're looking for a from school. Look- tory, writer, producer, top station credits smooth, positive touch in your daytime or Graduate broadcasting in all, wants to hear from major adult pro- ing for opening. Contact Stan Tuman, 961 with evening programming, lets talk it over! Eastern Parkway, Brooklyn 13, N.Y., phone gramming station initiative, daring, Salary open. Box 221C, BROADCASTING. sense of responsibility to audience. I love PR 8 -5609. radio so if yours is a top 40, frantic or Attention small markets! DJ, 23, single, screamer operation, save your stamps. I draft -free, 4 months experience, absolute- Technical know my business and can prove it. ly fantastic potential -prefer top 40, but Twenty -odd years experience. Write Box will consider all offers. Box 228C, BROAD- Chief engineer -announcer seeking Gulf 219C, BROADCASTING. CASTING. Coast position. Three years chief experience. Tape and recommendations available Newsman; now working as broadcaster, runtime sportscaster, 29; mature and ex- upon request. Box 129C, BROADCASTING. editor, writer in large market. Radio - citing. Experienced in all phases of staff - journalism background. Family man. Will work. College. family, references. Interested Chief engineer- announcer -dj; married, de- consider all areas. Box 228C, BROADCAST- in best possible west coast position availa- sires relocation: Minnesota, Wisconsin. now ING. ble. Box 227C, BROADCASTING. or future. Experienced all phases am. Box 171C. BROADCASTING. Negro dj -Fast moving format in r&b. News director, excellent, experienced, ma- Rockin' personality -seven years experi- First phone, three years experience con- ture; employed, radio editorialist, one of ence in metropolitan area. Available Oc- trol room engineer, no announcing, availa- first in state: program experience; superior tober '60. in ble immediately. Box 191C. BROADCAST- references, professional personal, and credit: Seeking post large city. Box ING. unmarried; want greater opportunity. Box 231C, BROADCASTING. 243C, BROADCASTING. Engineer, first phone, 8 years experience am Young announcer, experienced. Good, fast and fm, transmitter and studio. No an- News director seeks news position on Co- board. dependable, will travel, will settle. nouncing. Box 206C, BROADCASTING. lumbus or Cincinnati area station. College Box 232C, BROADCASTING. graduate. Presently employed. Top refer- Engineer, first class radio telephone license, ences. $150 minimum. Box 246C, BROAD- Young man looking for start in radio or tv, experienced transmitter, studio. Box 213C, CASTING. graduate of SRT -TV but lack experience. BROADCASTING. Prefer New England area. Box 233C, Alcoholic, reformed, never fired, wants BROADCASTING. 25 years experience with broadcast and chance to make good. newscaster, sports, industrial radio equipment. Many years in radio, tv. Strong local news, made good Announcer, two years experience, bright supervisory and chief engineer capacity. in top market. Box 248C, BROADCASTING. sound, want to settle, married, not a Last few years operating own business floater. Box 234C, BROADCASTING. dealing in industrial electronic equipment. TELEVISION Sold business and desire quiet job without business pressure in large broadcast station Experienced, announcer, disc jockey, two in either supervisory capacity or doing Help Wanted -Management years. Married, veteran, not a prima donna, straight shift work. Prefer southern coastal will travel, Box 236C, BROADCASTING. area preferably Florida. Would consider See media broker opportunity under "Radio - Arizona area. Box 222C, BROADCASTING. help wanted -sales" this issue. 1st phone personality dj. C &W preferred, or will program pop with strong c&w flavor. Engineer -Seven years multi indie chain. Sales Pleasant, easy delivery. Sober, 41, family Experienced all phases studio and trans- man. Minimum $125 per week. Box 237C, mitter. Desire chief or technical director See media broker opportunity under "Radio - BROADCASTING. position. Box 249C, BROADCASTING. help wanted -sales" this Issue.

BROADCASTING, September 19, 1960 113 i Help Wanted- (Cont'd) Situations Wanted- (Cont'd) FOR SALE Sales Technical Equipment- (Cont'd) Hungry salesman wanted. We want a man TV transmitter engineer, 2 years experi- Video monitors. Closed circuit and broad- If you ence, first phone, married, veteran. Box cast, Foto Video Laboratories Inc.. Cedar .hungry for fame as well as fortune. 182C, BROADCASTING. a territory of untapped potential, Grove, New Jersey, CE 9 -6100. long for the right with challenge that will pay off for 1st phone, 4 man, send your resume to us. Eastern net- ;z years electronics, 1', years Two used 5 kw am transmitters for sale lots of savvy and plen- radio, 8 months tv, former am chief. De- at the price of one! In stock -one RCA 5D work vhf station with sire tv studio, transmitter. Prefer coast. and RCA 5 DX. ty to talk about, needs one more top man. west one Offering you either and those 4021 S. Grand, Spokane, Wash. MA 4 -1656. two individual 5 kw or one transmitter Salary plus commission. Drifters, and practically 100% spare parts. Lot price, devoid of imagination and creative ability, Graduating interns, technical and produc- both transmitters as is, used complete stay away! Box 263C, BROADCASTING. tion, trained in modern fully equipped with tubes and crystals, $5,000.00 cash, studios by commercial minded instructors f.o.b. Quincy, Illinois. Phone or wire Gates now available. Contact Intern Supervisor, Radio Company, Quincy, Illinois. Announcers WTHS -TV, Miami. Will buy or sell broadcasting equipment. WUSN -TV- Charleston, S.C., has immediate Young man looking for a start on tv, Guarantee Radio & Broadcasting Supply opening for qualified radio announcer who covered all phases of studio operations. Also Co., 1314 Iturbide St., Laredo, Texas. wants to move into television. Please send have training on commercials, willing to audio or videotape with resume and recent travel and please, state beginners salary. 450 me link mobile units $200. Also 26+150 photograph to Ed K. Webb. Write to Mr. Dimitri Nickas, 226 -6 Avenue, me equipment. Phone person -to- person Brooklyn 15, New York. Or call anytime Hoffman, CRestview 1 -5845, Los Angeles. after 7:00 p.m. at this number NEvins 8 -3183. Technical Western Electric fm transmitter WE 506 B2 Production -Programming, 10 kw requires only 10 watt exciter to put Others on the air. Price reduced to $3,000 to move Go west, young man. Established western News director, newsman -three years news- immediately to make space for new trans- vhf -TV broadcaster needs sharp mainte- man medium southern station. Proficient mitter. L.E. Latham. Box 7, Atlanta, Georgia, nance technician capable of progressing to all facets news. Married. College graduate. or call DRake 8 -8808. chief engineer. Write stating age, training, Box 169C, BROADCASTING. and experience. Box 814B, BROADCAST- Magnacord model M -90 ACX full track re- ING. Five years experience, film director, pro- cord and playback, portable case including ducer- director, switcher- announcer, cam- remote control, demonstrator, excellent con- expansion requires additional eraman plus others. Box 184C, BROAD- dition. Original cost $1400.00. Price $650.00 Continuing CASTING. Loomis Distributing Co.. Elk Rapids, Michi- transmitter engineer and engineer for main- gan. Phone 4 -8260. tenance of new microwave system. Both positions require licensed, experienced men. News director, 5 years experience am -tv, references and starting salary top -rated air -man. Needs a challenge. Box Tv Video monitors. 8 Mc., metal cabinets Send resume, 209C, BROADCASTING. starting at $199.00. 30 different models 8" requirements to Chief Engineer, KOAT -TV, thru 24 ". Miratel, Inc., 1080 Dionne St., St. Albuquerque, New Mexico. Paul, Newsreel producer director. An experienced Minn. one -man -operation- to format sponsor at- Video maintenance coordinator. Minimum tracting programs. Find, film, edit the news. WANTED TO BUY age 28, minimum tv station video experi- Produce and direct the program. If you ence 3 years. Best job in Miami, Florida. want news (all the news) around the clock; Equipment Contact Herb Evans. WTHS -TV, 1410 NE if you desire local feature films; if you 2nd Ave. demand a person who needs no direction. FM: Cash for transmitter monitor, antenna, and whose initiative and production will ex- etc. Also interested in purchase of operat- ceed your expectations write Box 241C, ing stations. Box 745B, BROADCASTING. Production-Programming, Others BROADCASTING. 5 kw fm transmitter in good condition, not film di- more than 5 years old, type 335 -BR Hewlett - Midwest television station needs Newsman- announcer, specializing in radio - Packard fm modulation monitor, side - rector. Photographic experience, including tv news writing and presentation, desires mount fm antenna with 6.3 power gain, ac- stills, 35 mm, sof, darkroom, film editing position with growing station. Eight years cessories if available. Box 913B, BROAD- and makeup a must. Position open immedi- of training and experience. College de- CASTING. ately. Must be able to take complete charge gre Don . Horwood, 5723 Harold Way all phases. Box 188C, BROADCASTING. Hollywoodyw 28, Calif. PH: H011ywood RCA 1-0 used camera head only, any con- 5 -2748. dition, with or without viewfinder, or com- Art director: Experienced in tv art and plete RCA used camera chain. Reply to photography. Must be creative, send resume For Sale William C. Grove, General Manager, KFBC- and sample of art work to: Ronald Boyles, TV, 2923 E. Lincolnway, Cheyenne, Wyo- KHOL-TV, Holdrege, Nebraska. Equipment ming. Used Dumont field sync generator in good TELEVISION 1 kw fm Gates transmitter. Location: operating condition. Contact E. M. Tink, Pennsylvania. 250 watt GE transmitter. Lo. Director of Engineering, KWWL -TV, Water- cation: Texas. 10 kw fm Western Electric. loo, Iowa. Situations Wanted -Announcers Location: Pennsylvania. Box 224C, BROAD- CASTING. Wanted to buy immediately. We want to purchase two good used consoles or conso- 12 years television (7) -radio (5) experience. FM antenna, transmission line, Magnecord- lettes, turntables, and tape recorders, to set All phases news. Head department. Com- er, mikes, jack strips, etc. Write Box 250C, up two recording studios. If you have some- mercials that sell. Other capabilities. Box BROADCASTING. thing good and it is reasonably priced, call. 208C, BROADCASTING. write or wire: Max F. Harper. Chief Engi- Real bargain for cash buyer, Tapak recorder, neer. Radio Station WDAK, Columbus, Ga., Radio -tv newscaster. Polished professional and Viking with twenty cartledges, instruc- telephone: FAirfax 2 -5447. delivers dramatically; still sharply objective. tion manual and amplifier. Both machines Writes crisp, interesting copy which re- for just $200.00. Write KALG, Box 268, Scully recorder, W.E. mixing board, broad- flects experience. Digs up and into import- Alamogordo, New Mexico. cast microphone, jack panels and cords. ant stories. Major markets. Box 261C, Super Recordings, 369 St. Charles Rd., Glen BROADCASTING. Magnetorder, type PT63 -AH mechanism Ellyn, Ill. (3 heads, fast forward) and type PT7 -C amplifier. $250.00 KHMS(FM), 725 Mills INSTRUCTIONS On camera news, weather, and commercial Bldg., El Paso, Texas. announcer, 16mm film audition available FCC first phone license preparation by Call NYC, Bayside 9 -7241. correspondence or in resident classes. Complete DuMont flying spot scanner sys- Grantham Schools are located in Hollywood. tem. Consisting of 2 DuMont 16 mm projec- Seattle, Kansas City and Washington. Write Let's make your station's sports coverage tors, 2 pedestals, 2 video amps., 2 power for our free 40 -page brochure. Grantham tops in your market. Experience in radio -tv supplies and remote panel. Excellent condi- School of Electronics, 3123 Gillham Road. with network affiliates in south Florida's tion. Price $7000.00 Contact E. Newton Wray, Kansas City 9, Missouri. No. 1 market. Announced major independ- KTBS-TV Shreveport, La. ents football and basketball, weekly tv Announcing, programming. etc. Twelve sports shows, series on basketball in area, Ampex 910 recorder $195.00; Wollensak re- week intensive, practical training. Brand half hour tv sports special. All phases pro- corder $95.00: Viking tape deck $30.00. WIFI, new console, turntables, and the works. duction, write, some work shooting and Box 3022, Philadelphia 50. Elkins School of Broadcasting, 2603 Inwood editing film. Interviews with over 150 sports personalities Road. Dallas 35, Texas. and entertainers. College grad. Guyed tower -heavy duty Utility type 260 TV work in Army. Ambitious, desire op- with A -2 lighting. 150' standing-40, ground- Since 1946. The original course for FCC 1st portunity to do on- camera work and grow ed -190' overall. Available immediately. phone license. 5 to 6 weeks. Reservations with station. Top references. Desire posi- Radio Station WOKJ, P.O. Box 2667, Jack- required. Enrolling now for classes starting tion in West, consider others. Bob Darby, son, Mississippi. Telephone FL. 4 -4096. October 26, 1980. January 4, March 1, 1961. 185 N. Wabash, Room 1119, Chicago, Ill. For information. references and reservations write William B. Ogden, Radio Operational Multiplex Gates generator single sub chan- Engineering School, 1150 West Olive Ave- Country and western personality isc jockey nel new, never been used. $600 or best nue, Burbank, California. Good ad lib, strong sell. Ten years ex- offer. WRVB -FM, Madison 1, Wisconsin. perience. Also pop Be prepared. First phone in 6 weeks. Guar- vailable immediatelyCeDwight Gordon, Continental Towers, Inc. Tower erection and anteed instruction. Elkins Radio License 6500 Bond Ave., East St. Louis, Illinois, maintenance. 13 Beech Road, 1130 N.W., phone 4 Glen Burnie, School of Atlanta, Spring St.. BRidge -0762. Maryland. 24 hour service-Southfield 6 -6855. Atlanta, Georgia.

114 BROADCASTING, September 19, 1960 INSTRUCTIONS Help WYgìttécl- (Cont'd) Help Wanted-(Cont'd) The National Academy of Broadcasting (3338 -16th St., N.W., Washington, D.C.) Production -Programming, Others Announcers Est. 1934. Trains and places radio -tv announcers cif s, writers, producers. Enroll now for fall term. 44:45*1:14151145i1làitt. t. FCC first phone license in six weeks. Guar- G.I. LEADING v` anteed instruction by master teacher. NUMBER ONE s approved. Request brochure. Elkins Radio License School. 2603 Inwood Road, Dallas, CENTRAL CALIFORNIA STATION RATED STATION Texas. In medium size market needs top flight à program director or production man In one of the Top 30 Markets has an BUSINESS OPPORTUNITIES with first class ticket. We need a man v` opening for a DJ that can apply an s` who can write good production spots adult personality to a fast moving for- : See media broker opportunity under "Radio - and is capable of doing a two hour help wanted- sales" this issue. afternoon show. If you are now a mat. Send edited air check and com- board man but think you can hold plete resume with picture. MISCELLANEOUS down this job, contact us immediately .; with full details. Cut tape at Ph ips WE PAY TOP MONEY Three experienced am radio broadcasters showing us samples of your work. Ideal desire lease station with option to buy. Box Box 193C, BROADCASTING 253C, BROADCASTING. working conditions. Top salary for right : man. Comedy for deejays!-"Deejay Manual ", Box 168C, BROADCASTING a complete gagfile containing bits, adlibs, gimmicks, letters, doubles, etc. $5.00-Show- ' uf2"t0'+tOxOxOtdta9xOxO+tO40,teS Biz Comedy Service (Dept. DJ -3), 65 Park- way Ct., Brooklyn 35, New York. 1 STAFF FOR 1 NEW STATION r RADIO s 1- seel 4 Announcers . Smooth on music and 1 news. 1 to 3 years / / experience. Help Wanted-Management 1 . PROGRAM DIRECTOR i Salesmen. 1 for 1 Others. 11.e s111s i 1 te 1e 1s s..!s WPAC, PATCHOGUE, NEW YORK CALIFORNIA STATION Alert, Progressive, Successful 1 : ) With terrific advertiser acceptance needs major station in the southeast. sales manager to improve current $185,000 RADIO per year billing. Station is in medium Unusual Opportunity it on low / market frequency covering vast v San Joaquin Valley with tremendous new Situation Wanted-Sales potential. This sales manager must be Send all particulars to: experienced self -starter with good sales 1 production and stable record. Must be Box 260C, BROADCASTING : creative sales manager able to work well GUARANTEED SALES with staff. Ideal working conditions and Spot sales of radio or television time. top salary to right man. Interview required. 1,.11.- s-11 No gimmicks. All cash. Will train your Give all details first letter. soles force to sell. Write or call R. &T. Write Box 780B, Time Co., 539 S. Atlantic Ave., Or- BROADCASTING. Announcers mond Beach, Florida. ORange 7 -0342. s". ss s-os ss Announcers

CALIFORNIA 5,000 WATT STATION WANTED PLAY -BY -PLAY In medium market needs capable and aggressive sales minded manager. Take full charge. Must have proven record Outstanding sportscaster. Proven repu- of producing and desire stable situation tation. Currently employed in two of where enlarged responsibilities provide America's number one Base- larger income. Must be on the street the East's major markets. Five years ex- salesman able to handle salesmen and perience ... All sports. State Network staff. Salary plus percentage of profit. ball Broadcaster to do play- - Ideal climate, ideal working conditions. and major University affiliation. Con Interview required. .;der only top position. Write Box 781B, BROADCASTING. by-play for a major league \ Box 238C, BROADCASTING team. Sales Rush tape photo -resu- CHECK ONE! () - ( ) Excellent sportscaster ( ) Production man SALESMEN WANTED ( ) Air Salesman me to: ( ) Street Salesman With record of aggressive, clean ( ) 1st rate musk M.C. radio timo sales to work in Illinois ( ) P.D. & future Mgr. second market. ( ) Dependable 12 year pro Opportunity for II STOP II proven man to progress with expand- BOX 954B, (Y) Gene Roberts has them all. Call ing staff. Interview necessary. Phone FE 11153 Minneapolis or write 524 14 or write John R. Livingston, Presi- AVE., S.E. Minneapolis, Minn. Video and Audio tapes available. dont, WJRL, Rockford, Illinois. WO BROADCASTING. Currently employed. Married, family, 8 -5821. etc.

BROADCASTING, September 19, 1960 115

1 Situations Wanted -(Conta) STATIONS FOR SALE Announcers

74I=41C ' 1 -' )O1F Ga. Single Fulltime $175M 29% Bill Tow re available for dynamir Tenn. Single Daytimer 62M cash news operation in major market. FOR SALE La. Single 250w 107M terms Send now for complete presentation. Ga. Single Daytimer 50M terms Voice. style. experience, references. La. Single Regional 53M terms Bill Ga. Single 250w 84M 29% college. Wire, write, phone: Medium Daytimer Schenectady, SOUTHERN CALIFORNIA Calif. 185M 29 % fowre, 21 Nassau Ave.. Fla. Medium Regional 230M 29 % 4. N.Y. EXpress 3 -2534. Wyo. Medium 1kw -D 125M 29 }O#011C State licensed sound contracting Business Texas Medium 1kw -D 225M 29% La. Medium Fulltime 158M terms Tenn. Metro 25% int. 12M cash Stromberg -Carlson franchise Wash. Metro 1kw -D 85M terms TELEVISION Calif. Metro FM 49M 10 yrs. Stromberg time franchise Texas Metro 1kw -D 130M 29% Help Wanted -Technical Fla. Major Fulltime 250M terms RCA closed circuit TV franchise Calif. Major 250w 475M terms And Others y }.=x}C- -ßi}01 Franchises cover three counties PAUL N. CHAPMAN COMPANY nm INCORPORATED SALES ENGINEER TELEVISION Fastest growing market area in U. S. A. ( MEDIA BROKERS Excellent opportunity to manage tele- Please Address: the home Box 192C, BROADCASTING vision equipment sales from 1182 W. Peachtree St., Atlanta 9, Ga. office of a major manufacturing company. Must have heavy technical background with thorough knowledge of television transmitters and video equip- CONFIDENTIAL NEGOTIATIONS ment. A permanent salaried position - with liberal company benefits. This is For Buying and Selling a once in a life -time opportunity for 5,000 WATT RADIO and TV STATIONS right man who wants to advance with FULLTIMER in the eastern states and Florida ila manufacturing successful electronics Located in large market area W. B. GRIMES & CO. company. Mail photo and complete re- on Florida Gold Coast. Station 1519 Connecticut Avenue, N.W. sume to: Washington 6, D.C. billing around $15,000 a month DEcatur 2.2311 Box 125C, BROADCASTING at present, but has unlimited, tOttOttO3tñ undeveloped potential. Price $500,000 with 29 per cent down. If you are financially qualified and sincerely interest- NORMAN & NORMAN ed, write: INCORPORATE D Brokers - Consultants - Appraisers SALES ENGINEER BOX 117C, BROADCASTING RADIO- TELEVISION STATIONS Nation -Wide Service ^\ Experienced Broadcasters MID -WEST Confidential Negotiations Major mid -west broadcasting equipment Security Bldg. Davenport, Iowa manufacturer has opening for sales engineer to travel and call on radio stations in the mid -west area. Technical 1,000 WATT DAYTIMER background essential. Candidate should Located on Florida east coast, billing have previous successful STATIONS FOR SALE sales experi- around $3,000 a month, with unlim- ence or sales aptitude with a deep de- ited potential. Station owns studios, sire to make his Market of over 100,000. selling career. leases for $1.00 per year. Price CALIFORNIA. Attractive salary, land Asking $100,000. Open for negotiation. expenses, and incen- only $100,000 with $42,000 down. tive bonus systems provide high earn- Write: Full time. ing potential. This is a permanent posi- ROCKY MOUNTAIN. Exclusive. Full time. tion with an excellent future with a Box 118C, BROADCASTING growing company. Send complete re- Doing $50,000 per year. Asking $55,000 sume with photo, if available to: with 29% down. Box 244C, BROADCASTING NORTHWEST. Daytimer. Excellent frequency. Fine community. Asking $68,- 000. Term. This station billed $58,000 Texas Major market money- maker! $368; last year. 500 firm, $168,000 down, 10 years 6% on payout. Southern Major market full - ROCKY MOUNTAIN. Profitable full time Employment Service time regional. In black & climbing. #1 operation. Billing $200,000 per year. Pulse, #1 Hooper. $350,000-West Coast ful ltime regional. Making money. Asking $300,000 with 29% down. $367,500 29 %- Southern single. In black. $45,000, $12,500 down- Southwest WEST COAST. Full time. Doing $100,000. JOBS IN RADIO & TV full -time regional. Big profits. Real estate Asking $150,000 with 29% down. incl. $210,000 29% Southern medium re- THROUGHOUT gional. Nice profits. $92,500 with 29% THE SOUTHEAST down.-Southwest Major market FM. In JACK L. STOLL & ASSOCS. Talent scouts for the station your look- the black. Will rush full data. -West ing for -free registration -confidential Texas single regional. Making profit. $49,- Suite 600 -601 service. Immediate job openings for- Announcer-Engineers- 500 29 % -PATT McDONALD, Box 6381 Hollywood Blvd. Engineers-Salesmen 9266, Austin, Texas, GL. 3.8080, or Announcers-Newsmen-Dol.', Jack Koste, 60 E. 42nd St. N.Y. 17, N.Y. Los Angeles 28, Calif. PROFESSIONAL PLACEMENT MU. 2.4813, or Dick Watts, Box 701, HO. 4 -7279 458 Peachtree Arcade, Atlanta, Ga. South Houston, Texas. HU. 6.7400.

116 BROADCASTING, September 19, 1960 from page 110 KBPS Portland Ore. -Waived Sec. 3.71 of Continued rules and granted authority to operate from FOR SALE ant. on tower #2) change type trans. and 9:30 a.m. to 3:30 p.m. for period ending studio location (same location as trans.). March 18, 1961. Equipment KLYN -FM Lynden Wash.- Granted mod. WMSA Massena, N.Y. -Granted extension of cp to increase Eh.P to 1.45 kw, change of authority to sign -off at 9 p.m. daily for type of trans. and type ant. and make period ending Nov. 12. in ant. system. Splendid used Raytheon one-watt port- changes KDWT Stamford, Tex. -Granted authority KSEA (FM) San Diego, Calif.-Granted to Jan. 1, 1961 to operate from 6 a.m. to 10 able color microwave system with audio mod. of cp to decrease ERP to 27.5 kw, p.m. with two pedestal mounts increase ant. height to 160 ft., change and complete PROPOSED RULEMAKING for fixed operation, cables, one trans. location; remote control permitted. if used WHRW Bowling Green, Ohio- Granted By notice of proposed rulemaking, corn- 8' x 12' passive reflector, four -foot mod. of cp to make changes in DA pat- mission invites comments to proposal by dishes and feeds one radome 1000 tern and change type trans. California- Oregon Television Inc. (KIEM- KUGN -FM Eugene, Ore. au- watt and 500 watt voltage stabilizers. -Granted TV ch. 3), Eureka, Calif., to amend tv thority to remain silent for period of 90 table of assignments by substituting ch. 13 Current market price $12,500.00. A days effective Sept. 11. minus for ch. 9 in Alturas and adaing ch. steal at $7,500.00 FOB shipping point in IVOI Ames, Iowa -Remote control per- 9 to Redding in addition to its present southeast. Subject to prior sale. Reply: mitted. ch. 7, and conflicting proposal by James WIST Charlotte, N.C.-Remote control E. McKahan (am station KSUE), Susan - Box 805B, BROADCASTING. permitted. ville, and Shasta Telecasting Corp. (KVIP- Actions of Sept. 8 TV ch. 7), Redding, to substitute ch. 13 KSGV Newport Beach, Calif.- Granted plus for ch. 9 in Alturas and place ch. 9 extension of authority through Oct. 6 to in Susanville. Both proposals would in- u0'+O+rO+uO>

BROADCASTING, September 19, 1960 (FOR THE RECORD) 117 SALES- MAKING FACTS? WESTERN UNION SURVEY SERVICE LINES 'EM UP FOR YOU!

Trained Western Union personnel in over 1,625 cities are ready to spot -check TV or radio audience reaction, make traffic counts, or conduct detailed surveys. Western Union Survey

Service gets the selling and marketing facts you need . .. when you need them. Whether it's counting noses or "nuts and bolts," if you've got the questions, we'll get the answers!

Wire us collect for the complete story. Address: Western Union Special Service Division, Dept. 9 -B, New York, N. Y. WESTERN UNION SPECIAL SERVICES

118 BROADCASTING, September 19, 1960 war theatre, young Rule returned to OUR RESPECTS TO . . . Sacramento and to radio as a salesman for KFBK. He left to become sales manager for Goodyear Wingfoot Homes, portable dwellings used chiefly by construction companies and govern- Elton Hoerl Rule ment agencies to provide temporary housing for groups of men on locations remote from cities. "It was a good job," "Television is beyond doubt the most receive the surrender of the Japanese he said, "but it wasn't in broadcasting exciting profession any one could be forces on Korea. "The Japanese were and it didn't take long for me to realize exposed to," Elton Rule, general man- well armed," he recalled, "and no one that's where I belonged." So he said ager of KABC -TV Los Angeles, stated knew whether they were going to fight goodbye to Goodyear and went south last week. "I can't imagine any happier or surrender, so the Army sent in three to Los Angeles where he went to work lot than to go on working in tv from infantry battalions just in case." for KLAC. now on and I certainly hope that's what Native Son A third -generation Cali- In 1942, he married Betty Louise lies ahead for me." fornian, Elton Hoerl Rule was born Bender, a Detroit girl. They and their Whatever the future may hold, the June 13, 1917, in Stockton (where his three children -Cindy 13, Christie 5, fact sheets show that Mr. Rule has been maternal grandfather, Joseph F. Hoerl, and Jimmy 4 -live in Van Nuys, in the in West Coast television for quite a long will celebrate his 102nd birthday this San Fernando Valley, a half- hour's time. He was a time salesman (" 'ac- fall). After grammar school, Elton drive from his office in East Hollywood. count executive' was the way my busi- moved to Sacramento, where he went to His hobbies are tennis and swimming ness card put it ") at KLAC Los Ange- high school and to Sacramento College, and "just enjoying the youngsters when- les at the time tv station was added to going to class mornings and working aft- ever I get a chance, chiefly weekends, the operation, so he began selling tv ernoons in a local clothing store. He as the nature of this business gets me time as well. Then the management sep- had majored in journalism and had out of the house too early and home arated radio and tv and Mr. Rule moved planned on an editorial career until the too late to spend much time with them full time to KLAC -TV (now KCOP). post of business manager of the college during the week." Years Tv was weekly newspaper and yearbook indi- Ten of That in 1950 Tv Grows Up Despite the demand- the cated that selling might be more remun- and for past decade he has been ing "nature of the business," Mr. Rule selling tv station time in Los Angeles. erative than writing. is completely enthusiastic about tv as it In 1952, he left KLAC -TV to join After his graduation from the junior is today and as he expects it to be in KECA-TV (now KABC -TV), ABC - college in 1938, Elton had expected to the years ahead. "Television is just owned Los Angeles tv station, as assist- go on with his journalistic studies at the coming of age," he declared. "By the ant sales manager. Since then his title U. of California. But a summer job at calendar, tv is just entering its teens but KROY soon convinced him that broad- has shortened with each move up the the dollar figures show that it's already to sales casting, not newspaperdom, was his executive ladder: general man- achieved adult stature in the tremen- world and that working at a radio sta- ager in 1953 and, on Sept. 1, 1960, to dously competitive race for the advertis- tion was more educational and enjoy- general manager. ( "I hope I've come to ing dollar. The FCC report for 1959, the able than going back to school could end of that line," he commented, just issued, shows the total tv revenue "as the word possibly be, so there he stayed until only other that could be for the year as more than a billion dol- March 3, 1941. dropped would be 'manager' and I've lars for the second consecutive year. wish Home Again Back from the Pacific no to go back into uniform, even And 1960 promises to be even better. as a general. ") Mr. Rule has good reason for feeling "Look at the way money and creative effort is being spent for program- he's had his fill of soldiering. In 1940 ming. This he was working as a salesman- announ- season, television has the most exciting programming cer for KROY Sacramento, Calif. One ever offered to the public at any price, at any place of his duties was covering California and at any time in history. legislative happenings (Sacramento is the state capital) and one of his con- "Finally, look at the new technical tacts was Gen. Middlestaedt, then state developments. Video tape, which has adjutant general. already revolutionized tv production "I was persuaded to sign up for some practices, is only an elementary step. Army extension courses and on March Pictures of dogs traveling in a satellite 3, 1941, when the National Guard be- in outer space transmitted back to earth came part of the Army, I was commis- via tv are also only rudimentary signs sioned a second lieutenant in the Army. of what lies ahead for television in sci- It seemed like a good idea to do my ence and inter -continental communica- year's service then and get it over with, tions as well as in entertainment. The so in I went," Mr. Rule said wryly. old timers, who got into radio in its in- Five years and 11 days later, Major fancy, may sigh for the good old days Rule received his honorable discharge. of broadcasting, but to the second gen- In between he'd been a platoon leader, eration broadcasters, the best is still to a battalion adjutant, a company com- come." mander who took a machine gun com- Mr. Rule is a director of the Holly- pany into Kwajalein and Leyte in the wood Ad Club and of the Los Angeles Philippines, and after an Okinawa bat- County Welfare Board, and a member tlefield promotion to major, a battalion of the Los Angeles Ad Club, the Acad- KABC-TV's Rut I commander in charge of one -third emy of Television Arts & Sciences and of the city of Seoul. where he helped The title kept getting shorter the Broadcast Pioneers.

BROADCASTING, September 19, 1960 119

:J EDITORIALS The great uninformed equal to those that KYA has begun to test. For them, the test has already been conducted in the years of their own season is just beginning to get THE 1960 -61 television operation. It has proved that adherence to standards can critics are beginning to bury it. started and already the have its rewards in both money and respect. "The of tv that has been going on behind the tragedy But if KYA is serious in its intentions, its application of is beginning to unfold in public," one scenes this summer commercial standards could well lead to an upgrading of widely read newspaper critics wrote last week of the most practices among other stations that heretofore have felt was devoted to a single pro- in a review that otherwise they could not afford the risk of standing on principle. If reviewer didn't attempt to explain how one gram. The that happens, all radio will benefit, including the stations but program could foredoom an entire season to tragedy, that have stuck to standards when some competitors were the ground rules for criticism his comment does show that selling almost any kind of time under almost any kind of summer, didn't improve much during the either. conditions to almost any kind of advertiser. Despite such outbursts of uninformed omniscience, we do not hesitate to say that the 1960 -61 season will be mark- What it might have been ed by a maturity and responsibility far beyond anything THE nation was stunned by the havoc wrought last week that television has undertaken before. To be sure, we are not by what the Weather Bureau called the most destructive talking about the weekly "entertainment" schedule, which, hurricane in history. From Florida to Maine there was death as a schedule, promises to be amply "entertaining" but and devastation. does not seem to offer any startling innovations to excite Ghastly as it was, Donna's toll in lives and property us; but we are not forgetting, as so many critics do, that could have been infinitely worse. Radio was there, around "entertainment" is what most of the people want most of the clock. the time, and without it there wouldn't be any money for No other direct contact was available to the public in the more stimulating fare. areas in Donna's path. Newspapers couldn't do it because When we speak of mature and responsible programming of power failures and no means of delivery. Many telephone in unmatched dimensions we are thinking of the information lines were out. programs scheduled for this fall and winter. As reported It was in Florida, which bore the brunt of the storm, that in this journal a week ago, there will be considerably emergency radio planning paid off. There was minimal loss more than twice as many as there were last year (BROAD- of lives. All had been forewarned by radio and television CASTING, Sept. 12), a statistic that becomes even more through the operations of the new Fm Defense Network meaningful when the actual figures are examined: 190 hours which actually had been set up as a by- product of Conelrad of prime network time -worth $22 million for the time to alert the populace against attempted air attack. alone -against 84 such hours in the year just past. We are Fm stations in the Defense Network carried some 150 not talking about the "Sunday afternoon intellectual ghetto," bulletins each day for relay to the am (and tv) stations of but about prime evening time; not about politics, but about the state. Stations devoted some 25% to 30% of their time other national and international issues and problems and to bulletins on the approach and progress of the storm, subjects which need the widest possible public awareness and to essential information after it struck. and understanding. Thus the Fm Defense Network, which had been on a test- There will be much of politics on the air this fall, both standby basis for a year proved its value in the saving of free and bought, both partisan speeches and non-partisan lives and in minimizing property damage. Stations remained efforts to explore and clarify the issues, and it is entirely on the air through use of auxiliary power supplies needed possible that when it is over the next President S. of the U. for the Conelrad installations made at their own expense. will have been elected because of exposure on television. There are Fm Defense Networks established in 30 states. But forget the campaign and there remains a lineup of They are primed to go into action in any emergency, major information shows that is impressive by any measure; whether caused by nature or by the enemy attack we hope add what used to be "the ghetto" and the other programs in will never come. Donna proved the effectiveness and the important but non -prime time and "impressive" becomes indispensability of this service. The saving of a single life "formidable." No matter what the critics say, this promises would have made it worthwhile. to be television's most informative year. And they talk about a dearth of public service. A matter of standards AS REPORTED in this publication two weeks ago, KYA San Francisco, a Bartell station, has volunteered as a laboratory to test whether it can adhere to high com- T FILM mercial standards and still make money. The station an- PRODVCeRs nounced a trial of a 16 -point policy including, among INC. other features, prohibitions against barter, per inquiry advertising, time brokerage and multiple- spotting. Several stations have protested that the 16 practices are already in wide application and have been ever since radio became an important medium. This, of course, is true. But it is equally true that in the intense competition among the growing number of radio stations in recent years some stations have favored expediency over principle. They have explained that they would have gone broke by doing otherwise. Maybe so. Yet some of the most successful stations we know of are Drawn fo BROADCASTING by Sid Ilia also the most highly -principled. In their dealings with ad- "You're looking for a tv western star with a brand new vertisers they have adhered to standards that are at least gimmick, right?"

120 BROADCASTING, September 19, 1960 '''i'IN1-i"ilU1NMl ' .i1A11 These are the numbers that really 111/11011 111I11 unt: advertisers who invest in the sales iOMUr .il\lr1 ability of a radio station...... w ,v1. On the left is a list of advertisers using . ....,... -. AF RADIO when the new sound from ,1\MMOMF1l' Signal Hill started two years ago. On 60E11 Irlo Ilrr.\ rlIVbL the right are the current accounts. We think this growth is a result of our IMa°MIIy w vwV \ .vaa\a , soyayaOr.M\UVr\ 1.0. radio- to -be- listened -to policy .. IIIOM -\ " waw VrUaUw+ programming that delivers pctivQ A. " "St S ACE èE NEF listeners to our advertisers. 1N EDF.0.AV 1. .X 1N1EW w\ i.KEN\C1 \MtC11\w\C ... tt, `` acUao" \\1 [PRESENTED HY HENRY 1 CHRISTAL CO., INC. l00\4 VoUa\\ VpMM\\.` awl.wwOM ,U1MM.V\ .1ONMIOM O,wNlO1`1\O rOO.r. 04M0.1 O\1~`C !DAP 010 RADIO SIGNAL HILL ..M1w1 1f1OV ,.C.ELIV\%.\ 0w0 OE\%.t.1 KANSAS CITY. MISSOURI R t. . { 1HOM \. r, .c . O` M.r.L1 A IRANBla1NIININI' `:IAllllN \I \ M1\lO AD II1V111l.\' 1 M .4VtilE\' 113.11 \OC\1S ', K,c..QO`\CE "E *VS T C

Stations individual in operation, cumulative in experience - this is the unique approach of Transcontinent Television Corporation. Each TTC station is a recognized leader in its market; all serve their advertisers with quality programming tailored to meet the requirements of the individual community.

Each station draws upon the individual successes of the entire group and constantly improves through the intimacy of this association.

12 DYNAMIC STATIONS IN 6 LIVELY MARKETS rMROtor Represented by SERVICE WROC -TV, WROC -FM, Rochester, N. Y. KERO -TV, Bakersfield, Calif.

WGR -TV, WGR -AM, WGR -FM, Buffalo, N. Y. KFMB -TV, KFMB -AM,

KFMB -FM, San Diego, Calif. WNEP -TV, Scranton -Wilkes- Barre, Penn. The Original Stahpn Represenlat.re

WDAF -TV, Kansas City, Mo. Rep. by Harringlon, Righter & Parsons Inc. W DAF -AM, Rep. by Henry I. Christal Co. Inc. TRANSCONTINENT TELEVISION CORP. 380 MADISON AVE., N.Y. 17