Capacity Building for E-Learning in Tourism
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Izgradnja kapaciteta elektronskog učenja u sektoru turizma u prekograničnom regionu CB007.2.13.085 CAPACITY BUILDING FOR E-LEARNING IN TOURISM This document has been produced with the assistance of the European Union through the Interreg- IPA CBC Bulgaria-Serbia Program, CCI No. 2014TC16I5CB007. The contents of this document are the sole responsibility of the Pravi korak Association and can in no way be taken to reflect the views of the European Union or the Managing Authority of the Program. Izgradnja kapaciteta elektronskog učenja u sektoru turizma u prekograničnom region, CB007.2.13.085 The document is elaborated in the framework of the project “E-learning capacity building in the tourist sector in cross-border region”, CB007.2.13.085, on the base of service contract: E-LEARNING CAPACITY BUILDING PROGRAMME IN TOURIST SECTOR AT THE TARGET CROSS-BORDER REGION Reference number: CB007.2.13.085-TD2 Lead partner: Association Pravi korak, Niš, Serbia Project partner 2: Chamber of Commerce and Industry of Kyustendil, Kyustendil, Bulgaria Foreword The rapid expansion of tourism has so far gone much faster than its scientific comprehension, not only on our own but also on a global scale. This is reasonable if, in addition to dynamic development, the number and diversity of components that create the tourism complex are taken into account, resulting in very complex relationships within it. This is also the reason why the number of fundamental and complex works and textbooks on that matter is still very limited. In addition, insufficient processing of tourism as a complex phenomenon creates serious difficulties in resolving the relations and problems that have arisen, especially those that are a reflection of the lack of professional tourist staff. Having in mind these and many other reasons, we have accepted this paper, trying to give a very specific and complete concept of the basics of tourism. For this purpose, we tried to determine the common name of the relationship created by tourism, as well as the basic causes and motives that drive the mechanism of this greatest, and annual, migration of peoples. So we necessarily had to start from man, because of when the avalanche of tourism started, which has been increasing by tens of millions of new participants every year lately. This man, for whom tourism is becoming less and less a matter of luxury and more and more a matter of biological and cultural need, breaks down not only artificially created barriers between people, nations and races, but also reduces all differences between languages and customs and all distances between countries and continents. Ovaj projekat sufinansira Evropska Unija kroz Interreg-IPA program 3 prekogranične saradnje Bugarska-Srbija Izgradnja kapaciteta elektronskog učenja u sektoru turizma u prekograničnom region, CB007.2.13.085 4 Izgradnja kapaciteta elektronskog učenja u sektoru turizma u prekograničnom region, CB007.2.13.085 Contents Subject of research .......................................................................................................................... 1 Theoretical-methodological aspect of research ............................................................................... 1 E-learning ........................................................................................................................................ 4 Advantages of E-learning ............................................................................................................ 5 Disadvantages of E-learning ....................................................................................................... 5 Distance Learning System ........................................................................................................... 5 Overview of existing educational platforms ............................................................................... 7 Technologies in E-learning ............................................................................................................. 7 The impact of ICT on tourism ......................................................................................................... 9 Social and economic aspects of tourism.................................................................................... 10 Complexity and complementarity of modern tourism .................................................................. 11 Non-economic aspects of tourism ............................................................................................. 12 State intervention measures in tourism ......................................................................................... 14 Tourism legislation .................................................................................................................... 16 Tourist Organizations .................................................................................................................... 17 State authorities in tourism ............................................................................................................ 18 Stakeholder analysis in the implementation of E-learning in Serbia ............................................ 20 Stakeholder analysis matrix ...................................................................................................... 21 Potential Stakeholders ................................................................................................................... 23 Stakeholder analysis in the implementation of E-learning in Bulgaria ......................................... 31 Stakeholder analysis matrix ...................................................................................................... 31 Potential stakeholders .................................................................................................................... 32 Analysis of the current situation .................................................................................................... 41 Defining future needs .................................................................................................................... 42 Hotel and catering management .................................................................................................... 42 Restaurant management ................................................................................................................ 44 Food and beverage management ................................................................................................... 46 Event Management ........................................................................................................................ 48 Innovation management in tourism ............................................................................................... 51 Guest care Hotels .......................................................................................................................... 53 Guest care Restaurants .................................................................................................................. 53 Influence of the pandemic on E-learning ...................................................................................... 54 Infodemia .................................................................................................................................. 55 Business books and forms in accommodation business units ......................................................... ii Reservation book ............................................................................................................................. ii Daily porter's report ........................................................................................................................ iii Hotel diary .................................................................................................................................. iv Hotel bill ..................................................................................................................................... vi The book of domestic and the book of foreign guests .............................................................. vii Registration of the guest's residence .......................................................................................... ix Book of forgotten items ............................................................................................................... x Daily maid’s report..................................................................................................................... xi Business books and forms in business units for food and beverages ............................................. xi Materials ordering ......................................................................................................................... xii Waiter's pads ............................................................................................................................. xii Cash register pads..................................................................................................................... xiii Subscription vouchers .............................................................................................................. xiii Ovaj projekat sufinansira Evropska Unija kroz Interreg-IPA program i prekogranične saradnje Bugarska-Srbija Izgradnja kapaciteta elektronskog učenja u sektoru turizma u prekograničnom region, CB007.2.13.085 Boarding vouchers...................................................................................................................