Stephen Covey Releases New Book:The 3Rd Alternative:Solving Life's Most Difficult Problems
Stephen Covey Releases New Book:The 3rd Alternative:Solving Life's Most Difficult Problems October 20, 2011 Author of Multimillion Copy Bestseller, The 7 Habits of Highly Effective People, Offers Breakthrough Approach to Conflict Resolution SALT LAKE CITY, Oct 20, 2011 (BUSINESS WIRE) -- Stephen Covey's seminal work The 7 Habits of Highly Effective Peoplehas sold more than 20 million copies and helped people all over the world transform their lives. In his new book, The 3rd Alternative: Solving Life's Most Difficult Problems, Stephen Covey, cofounder of Franklin Covey Co. (NYSE: FC), with Breck England, chief writer, Franklin Covey, turns his formidable insight to creative problem solving, presenting a powerful new way to resolve professional and personal conflicts and create innovative solutions to great challenges in society. (Free Press/October 4th, 2011/$28.00 hardcover). (Stephen R. Covey video:www.The3rdAlternative.com.) In traditional conflict resolution, there is the 1st alternative--my way--and the 2nd alternative--your way. Stephen Covey has developed a breakthrough, easy-to-implement method for reaching a resolution that's far greater than what either party had hoped for. By seeking what he calls "the 3rd Alternative," both parties temporarily suspend their entrenched positions, engage in creative dialogue, and emerge in a far better place than either had initially envisioned. "We arrive at the 3rd Alternative through a process called synergy," Stephen Covey says. "Synergy is what happens when one plus one equals ten or a hundred or even a thousand! It's the profound result when two or more respectful human beings determine to go beyond their preconceived ideas to meet a great challenge." Synergy is not the same thing as compromise, in which everyone loses something.
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