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Sponsorship Opportunities 2021 Lisa Wormsley Lisa SPONSORSHIP OPPORTUNITIES 2021 LISA WORMSLEY LISA Hendrick’s Gin at Brighton Fringe 1 PHOTO: OUR AUDIENCES 2021 is when Brighton Fringe Celebrates. Age* 30% Male We’re planning for the return of artists, venues, and audiences and we have every reason to be optimistic Visitors 65+ 13% 69% Female about the next festival. 55-64 21% 35% 25% 65% Currently, we’re planning to scale the festival down. 45-54 We’ve included our 2019 figures, just to give an idea of 35-44 21% the impact we have in Brighton and Hove. 25-34 13% 20-24 4% 1% Other/ Brighton Residents All of this is to show where we’ve been, where we are 16-19 0.6% Prefer not to say now, and what we can do for your brand in 2021. 71% of visitors spent All statistics, unless otherwise noted, are derived from our 2019 Audience Average of 4 Survey, conducted online. 1-3 days in the city shows per audience member 22% of our 2019 AT A GLANCE audience who stayed in Brighton paid for 15% of visitors spent accommodation 4 163 233 269,628 4-7 days in the city WEEKS VENUES FREE EVENTS TOTAL TICKETS SOLD 1,034 4,774 365 £2.2M+ EVENTS PERFORMANCES WORLD PREMIERES OVERALL TICKET VALUE 604,008 Over 18% of our audience TOTAL spent over £60 per ATTENDANCES 5500 person on food, drink mobile app users and travel 2 CULTURAL & SOCIAL OUTCOMES DIGITAL STATS: Direct engagement in Brighton Fringe is Brighton Fringe is a truly 98% of the audience agreed that growing, with a 141% audience increase since 2014, international festival, presenting events Brighton Fringe makes a positive 301,819 demonstrating our commitment to extending from a diverse range of cultures. contribution to UNIQUE VISITORS TO the inclusivity and reach of the festival Brighton’s image* In 2019 Brighton Fringe hosted 144 BRIGHTONFRINGE.ORG international events from 35 countries 141% 6.34% 2,204,905 AUDIENCE 604K AUDIENCES AUDIENCE GROWTH IN 2019 MEMBERS WITH PAGE VIEWS SINCE 2014 DISABILITIES † 5,500+ * Stats from our 2019 online audience survey † Based on 2017-2019 online audience surveys APP USERS 88% of the audience believe Brighton Countries with events at Brighton Fringe 2019 Fringe helps to enhance the sense of community in Brighton SOCIAL MEDIA: 18 bursaries were offered to participants in 2019 55.4K TWITTER by The New Shadow Cabinet by The New 11.8K INSTAGRAM 92% of the audience agreed that Brighton Fringe encourages greater Over £22,000 of financial support participation in community 14.2K was given to participants in 2019 life and events* FACEBOOK Anytime the Wind can Change the Wind can Anytime (2020) PHOTOGRAPHY ST 16 BEASLEY PHOTO: BRANDS WE HAVE WORKED WITH 3 WEBSITE SPONSOR £2500 MORE THAN MORE THAN We will integrate your brand in to our website theme for 2.2M 300,000 2021. See your logo on all pages and get your key messages PAGE UNIQUE WEB across in leaderboard and box adverts across the website. VIEWS* VISITORS* YOUR ADVERT HERE YOUR BRAND HERE YOUROVER ADVERT 4000 EVENT DATES HERE LISTED * Brighton Fringe 2019 stats 4 MOBILE APP SPONSOR £2000 OVER 31,875 Reach our fastest growing audience. We will integrate your brand in to 5,500 APP SESSIONS* APP USERS our mobile app with advertising, logo placements and push notifications. * Brighton Fringe 2019 stats YOUR LOGO HERE YOUR ADVERT HERE YOUR ADVERT HERE 5 VENUE BOARD SPONSOR £1000 Venue Boards go up across Brighton & Hove at every Brighton Fringe venue (165 venues in 2019). See your brand’s key messaging and logo outside theatres, pubs, people’s houses and more! 165 VENUES ACROSS BRIGHTON & HOVE* * Brighton Fringe 2019 stats 6 LAMPPOST BANNER SPONSOR £1000 OVER 100 See your logo across the whole of the city. We put up over 100 lamppost banners in LAMPPOST highly visible sites in the centre of Brighton and beyond. BANNERS* * Brighton Fringe 2019 stats 7 REACH FANS OF EMAIL NEWSLETTER SPONSOR £1000 THEATRE, We send out regular email newsletters to our audiences during Brighton Fringe and COMEDY, throughout the year. Target your audience based on their interests. CIRCUS AND MORE OVER YOUR 25,000 LOGO SUBSCRIBERS 133 NEWSLETTERS SENT ANNUALLY* * Based on averages from 2017-2020 8 SOCIAL MEDIA PACKAGES FROM £100 Reach our combined audience of over 81,000 across our social media platforms. We offer tailored packages based on your brands needs. OVER OVER OVER 55,400 14,200 11,800 TWITTER INSTAGRAM FOLLOWERS FACEBOOK LIKES FOLLOWERS 9 “...The value of creativity and community feel somehow more vital than ever before to help us cope and overcome these challenges. So Brighton Fringe, as a universal platform which supports creators of all backgrounds and art forms, invites everyone to celebrate and enjoy.” Julian Caddy, CEO FOR MORE INFORMATION, CONTACT: ROBERT BATSON 01273 764903 16 BEASLEY ST PHOTOGRAPHY ST BEASLEY 16 [email protected] Alice in Wonderland: The Ballet by Lets All Dance The Ballet by in Wonderland: Alice PHOTO: 10.
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