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2010 Draganski Resume Page1.Eps Edward C. Draganski [email protected] 972.835.0467 3909 Carmel Mountain Drive, McKinney, TX 75070 Strengths • Impactful execution of creative solutions through use of digital design and traditional illustration • Strong print, package design, logo identity, point-of-sale, brochures and front end graphics for interactive and web • Proven ability to follow projects from conception through completion within a given deadline • Highly organized with dedicated attention to detail Skills • Macintosh Computer Illustration & Design: Adobe CS4: Photoshop (Expert), Illustrator (Expert) and InDesign • Traditional Illustration: Pencil, Colored Pencil, Markers and Inks • Specializing in photo-realistic digital art Professional Experience Art Director, Tic Toc, Dallas, TX September 2007–March 2010 Designed and mocked-up promotional and custom premiums, print design and concepting for a variety of companies. Clients included: Denny's, Frito-Lay, PepsiCo, Shell, Metro PCS, GameStop, Jim Beam, 20th Century Fox, Disney, Sony Pictures, Universal Studios, Warner Bros., Columbia TriStar, State Farm and Operation Kindness Art Direction: Shell United Kingdom/James Bond 007 Car Collection sales presentation and packaging Jim Beam Racing Pourer from design to production Denny’s Kids Menu and sport cups, Denny’s CalSouth Soccer program New Business Mailers for potential restaurant, cereal, liquor and film studio clients Custom designed premiums for Pepsi, Frito-Lay, State Farm and GameStop sponsored events Art Director/Designer/Illustrator, Schawk Inc. on-site at Cadbury Schweppes, Plano, TX February 2003–May 2007 Dr Pepper Seven Up/Cadbury Schweppes, Plano, TX August 1990–February 2003 Designed point-of-sale and promotional print for the entire Dr Pepper/Cadbury Beverages portfolio. Packaging design for many Cadbury brands: Pure Cane Sugar Dr Pepper, 7UP, Schweppes, A&W, Vernors, Canada Dry, Crush and I.B.C. Designed licensed point-of-sale and identity for the Spider-Man, X-men and James Bond tie-in film promotions Art Direction: Variety of Dr Pepper/Cadbury’s beverage launch kits Cadbury’s Corporate and Social Responsibility program Patented design of the promotional 7UP Basketball bottle Freelance Diamond Jim Productions: Created logos and packaging for magic tricks and promotion Dallas ComicCon: Exclusively designed convention badges for SciFi Expo, Bat Con and Star Wars Celebration II Parks Sabers: Designed promotional materials for retail, trade and on-line use Education Bachelor of Arts & Science, 1989 University of North Texas Portfolio: http://draganskiart.daportfolio.com/ Deviant Art: http://draganski.deviantart.com/ LinkedIn: www.linkedin.com/in/draganski Portfolio and references available upon request Edward C. Draganski [email protected] 972.835.0467 3909 Carmel Mountain Drive, McKinney, TX 75070 Project Highlights Shell United Kingdom/James Bond 007 Car Collection Shell in the United Kingdom was interested in a free premium with purchase program. Five collectible cars with display cases from the James Bond 007 films were produced as premiums for both Shell and then later, Shell Helix. My solution was to present the cars and cases in a silver attaché case with a licensed James Bond identity giving the overall presentation a more Bond-esque look. My art direction was instrumental in the presentation that sold the promotion as well as packaging for the individual cars. Jim Beam Racing Liquor Pourer Jim Beam wanted a custom premium to promote their racing team, Jim Beam Racing. I designed a custom pourer in the shape of a racing helmet, packaged in a neck hanger box that was offered free with the purchase of Jim Beam liquor. The helmet pourer could be attached to the bottle and when flipped up revealed the pouring spout. My conception and design made this a successful premium for Jim Beam. Canada Dry Ginger Ale Holiday Promotion Y&R had produced outdoor advertising to sell Canada Dry Ginger Ale using an lifeless gingerbread man holding a glass of ginger ale. I was tasked with bringing the promotion to life for the upcoming holiday season. My solution was to re-create a happy and energetic gingerbread man, snowboarding on a Canada Dry snowboard with a glass of ginger ale in his hand. I took this from pencil comp to final point-of-sale using Photoshop and Illustrator. The results were a more lively and spirited holiday promotion for Canada Dry. Dr Pepper Pure Cane Sugar Nostalgic Packaging Dr Pepper made with Imperial Pure Cane Sugar was sold exclusively in Waco for many years. When Dr Pepper Marketing decided to expand the sale of the brand throughout the Southwest, new packaging was needed. The packaging needed to reflect a nostalgic look for the 16 oz. cans, so I constructed print ready art using Dr Pepper’s “Old Doc” advertising. The design process resulted in clean and colorful graphics used for the 16 oz. can, carrier and shrink wrap packaging..
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