CENTENNIAL TIMES

September 2011 http://media.chevroleteurope.com

TIME TO TRAVEL? CHEVROLET’S very own ARTIFICIAL HEARTBEAT VOLT RE-CHARGES GULF Chevrolet makes European time ROCKET MAN OF AMERICA OF MEXICO travel possible – from Switzerland How a rocket scientist has helped How GM scientists go beyond Chevrolet recycles oil to Flint in Michigan U.S.A., via the develop extended range developing new cars and from Gulf of Mexico clean-up Moon. technologies for electric vehicles. trucks – from solar cells, GPS to make electric cars. systems for NASA to world’s first mechanical heart. Page 3 Page 17 Page 34 Page 45

Chevrolet Centennial Times 3 Chevrolet Makes Time Travel Possible!

As of today you can take a journey which starts in Switzerland and goes to the Moon via Flint in Michigan, U.S.A..

efore you wonder how we’ve managed to Chevrolet developed cars that quickly ear­ 100 years young extract enough power from a small-block ned reputations for performance, durability Chevrolet celebrates its first 100 years with Chevrolet V8 to allow you to travel faster and value and those traits remain at the core of the same values it has always had; depend- B than the speed of light, pause for a mo- Chevrolet, which is the world’s fourth-largest able technology, expressive design and great ment and think how Louis Chevrolet made it automotive brand. value. And, as a birthday present to both itself happen in just 100 years. and the world, it will tackle the environmental From the very start, Chevrolet brought tech- concerns of today and tomorrow with the inno- Bicycle racer to Moon Shot nology and features typically reserved for more vative Volt, the first electric car with extended The motorcar was barely two decades old expensive cars to its line-up of affordable cars range capabilities. when the Chevrolet Motor Company came into and trucks. The first Chevrolet – the Series being 100 years ago. Most vehicles were large C Classic Six – offered an electric starter and and luxurious machines, bought by the fortu- electric headlamps at a time when both were ­nate few who could afford this new-fangled rarities among even luxury cars. means of personal transport. And that’s how Chevrolet started out. In the decades that followed, innovations such as safety glass, fuel injection, anti-lock American businessman William C. Durant brakes and electronic stability control systems became friendly with renowned Swiss-born were used on Chevrolet models at the same racing driver and talented engineer Louis time as more expensive vehicles. As one of the WD LC 1861–1947 1878–1941 Chevrolet and teamed up with him in 1911 to largest-selling brands in the industry, Chevro- design a luxury six-cylinder car, in collabo­ let’s early adoption of landmark technologies ration with Louis’ friend Etienne Planche. fundamentally changed the way they were ap- plied to new vehicles. It all begins with the Classic Six The result was the prestigious and advanced Chevrolet innovations have also had impact Classic Six, on which the Chevrolet name was in many areas beyond their traditional scope of bestowed to capitalize on Louis’ consider- developing new and better cars and trucks from able sporting fame. On November 3, 1911, the paint and gasoline to solar and hydrogen fuel Chevrolet Motor Company was incorporated in cells, to building guidance systems for NASA’s Flint, Michigan, U.S.A. Production of the Clas- Apollo moon program and humanoid robots for sic Six began the following year. the International Space Station. 4 Chevrolet Centennial Times EVENT PROGRAM Wayne Brannon President and Managing Director Chevrolet Europe

As a boy, born and raised in Detroit, Chevrolet has always been an integral part of my every­day life. In fact, Chevrolet was as much a part of growing up in America as La Chaux-de-Fonds Lucerne C rock ‘n’ roll, baseball and the movies. A B D Chevrolet in the driveway was proof positive A Bürgenstock that hard work, imagination and a spirit Berne-Belp of optimism were all you needed to succeed.

The first Chevrolet that I remember in our driveway was the now classic 1957 Bel Air. It was more than just a car for us. It was part of the American dream. We were so very proud of that car and I have fond memories of washing and polishing it in the back­­‑ yard with the family.

In Chevrolet’s centenary year – 2011 – we are celebrating the iconic successes of the past and embarking on our second hundred years with that same can-do attitude. We have a heritage to be proud of: legendary sports cars Day 1 Day 2 Day 3 like the Corvette and Camaro that project A Arrival at Berne-Belp B Start at La Chaux-de-Fonds D Start at Bürgenstock driving passion. New ideas like the Suburban – the world’s first SUV in 1936 – that changed Testdrive to Testdrive to Testdrive to the way we thought about transportation, la Chaux-de-Fonds Niedermulern Berne-Belp and countless racing victories. And most recently the 2010 and 2011 World Touring Car Championship. Grand HOTEL LUNCH LUNCH LES ENDROITS One hundred years after the inception of ★★ ★★ ★★ ★★ the company, Chevrolet is one of the best- known automotive brands, not only in the U.S., Chevrolet but around the world. The golden Chevrolet Centennial Dinner bowtie still stands for iconic design and the Testdrive to Transfer to spirit of optimism that inspired Louis Chevrolet Lucerne the Airport to emigrate to America more than 100 years ago. A Arrival at Berne-Belp

C Arrival at Lucerne Today, Chevrolet is sold in more than 130 countries. It is the fourth biggest global Visit of the Swiss car brand in terms of sales and one of the Transport Museum fastest growing brands. In fact, every seven seconds a Chevrolet is sold somewhere in the world. Press Briefing In recent years, Chevrolet has introduced a range of mini, small and compact cars that Transfer to are attracting new customers to Chevrolet in Bürgenstock by many markets and right on time for its centenary Boat and celebrations, Chevrolet is ready to start a Funicular new era of individual mobility with the Volt, the revolutionary electric car with extended­ range capability. In November 2011, a hundred years after the brand was established, the HOTEL Volt will arrive on the European market – includ- Bürgenstock ing Switzerland, Louis Chevrolet’s home ★★ ★★ ★ ★★★ country. Chevrolet Centennial Times 5 6 Chevrolet Centennial Times DREAM ON 1 2 Chevrolet Centennial Times 7 DREAM ON 3 4 8 Chevrolet Centennial Times FOUR PREMIERES FOR EUROPE

Chevrolet’s very own “Fab Four” new models usher in a new generation of iconic cars to start the next century

1 VOLT 2 CAMARO

A new era of worry-free A legend reborn

electric driving ⁄ instantly recognizable modern design expresses Camaro heritage ⁄ Built with European driving styles in mind ⁄ Volt is electrically driven at all times ⁄ V8 engines produce maximum 432 hp and 569 Nm of torque ⁄ oVer 500 kilometers of driving on a full battery ⁄ top speed of 250 km/h charge and full tank of gasoline ⁄ Pure-electric range of up to 80 kilometers ⁄ recharging is quick, reliable and safe ⁄ Sleek, refined exterior and futuristic interior underscore Volt’s innovative statement ⁄ instant torque and aerodynamics to match Corvette Chevrolet Centennial Times 9

3 AVEO 1.3 Diesel 4 CRUZE HB5

Emits only 95g of CO Brings exceptional 2 ⁄ 1.3 L turbo-diesel Aveo sedan is Europe’s most value and style to compact fuelefficient four-door notchback with 3.7 liters/100 km segment ⁄ first diesel in a small Chevrolet in Europe ⁄ three variants with standard Start/Stop technology ⁄ cruze hatch ready to energize the segment ⁄ engines coupled to 5-speed or 6-speed manual transmission ⁄ Speedy silhouette maintains key Cruze design features ⁄ generous interior space and high level of standard equipment ⁄ comprehensive set of standard safety features 10 Chevrolet Centennial Times

MILESTONES Time to celebrate: 1911 Chevrolet 2011

turns 100 years 1911 Classic Six Chevrolet is founded and the Series C Classic Six is unveiled, priced at $2,150. Chevrolet Europe launches seven new models in 2011 1914 “Bowtie” Logo Chevrolet’s iconic “bowtie” logo is used for the first time. The Model H launches with a durable four-cylinder engine that helps build Chevrolet’s reputation as a dependable car. The engine would power Chevrolets through 1928. Chevrolet marks its centennial in 2011 and kicked Dream cruisin’ the Motor City off a year of anniversary activities at the Each August, more than a million enthusiasts 1915 Model 490 The Model 490 is introduced. It was North American International Auto Show, including from around the world flock to Detroit’s legend- named for its $490 price, which was $5 the Premieres of seven all-new Models in Europe ary Woodward Avenue for the motorized equiv- less than the Model T. as part of THE birthday celebration. alent of Woodstock to celebrate the time when tail fins symbolized American success, and the 1917 General Motors he Chevrolet Aveo is among the best-sell- rumble of a V-8 engine was the soundtrack for Chevrolet becomes a ing of the marque’s nameplates globally summer romance – the annual Dream Cruise. division of General Motors. and is one of the seven Chevrolet launches T in Europe during 2011. New entries include This year, instead of a long parade of classic 1918 first truck the Orlando family van, Corvette Grand Sport cars roaring down Woodward they watched as Chevrolet’s first trucks are introduced; one based on the Model 490 chassis and a coupé and convertible, next generation Capti- a silent legion of Chevrolet Volts drove by as heavy-duty 1-ton chassis. va, a sporty five-door hatch version of the com- part of a Chevrolet Centennial Parade – led by pact Cruze, Camaro coupé and convertible and more than 60 Volts, driven there by owners. last but not least the multiple-award-winning 1929 six-cylinder A new overhead-valve six-cylinder extended-range Volt electric car. Flagged off by NASCAR drivers and fellow is introduced and marketed as “the six Volt owners Jeff Gordon and Jimmie Johnson, for the price of a four.” Its prominent slotted-head bolts earned the engine the “With the new Orlando, Captiva, Aveo hatch- the legion of Volts took to the streets, signalling nickname “Stovebolt” – a name that came to symbolize Chevrolet’s toughness back and Aveo sedan already at the dealerships the start of the three-day automotive festival and durability. and four more cars, including the Volt extended which this year focused on Chevrolet’s 100. range electric vehicle, on the way soon, we are optimistic that more and more European cus- Also taking part in the Chevrolet 100 were 1934 front suspension Chevrolet introduces an tomers will see the great value and oppor­tunity classic Corvettes, Camaros and Chevelles – led independent front suspension. in Chevrolet,” said Wayne Brannon, head of by a red-and-white 1960 Corvette convertible Chevrolet’s European operations. with General Motors Chairman and CEO Dan Akerson at the wheel. 1935 Suburban The Suburban is introduced, offering three “What could be better than to launch seven rows of seats and generous cargo space. It marks its 76th anniversary in 2011 and is exciting new cars in our centennial year to start “Our centennial is a chance for all of us to re- the oldest continually produced vehicle the next 100 years off right. From Spark to Cor- flect on the passion and the emotion that have in automotive history. vette and from Volt to Camaro, we are entering touched the lives of countless Chevrolet own- new segments and becoming even more rele- ers, families, employees, and fans – people who 1942 World War II vant across the entire market,” Brannon added. know that a car or truck represents far more Chevrolet stops building civilian vehicles than getting from Point A to Point B,” said Chris and dedicates its production facilities to manufacturing armaments for World War II. Worldwide celebrations Perry, vice president of Chevrolet Marketing, at Chevrolet fans have gathered in the U.S.A and the start of Dream Cruise. Europe to celebrate the life and work of Louis 1953 Corvette Chevrolet and also mirroring his personal jour- More than 200 million Chevrolets have been The Corvette is introduced. Only 300 of the fiberglass-bodied sports cars are nal from La Chaux-de-Fonds in Switzerland to sold in the brand’s first century, including 2.3 produced that first year, but they launch an American icon that is still going strong Detroit in Michigan, U.S.A. million in more than 130 countries during the nearly 60 years later. first six months of the year, with Chevrolet cele- In June, a group of Chevrolet enthusiasts- brating its formal birthday on November 3. gathered 1,000 Chevrolets from all over the 1955 V8 The ubiquitous small-block V-8 is introduced world, dating from 1911 to the present day, see- in the redesigned 1955 Chevrolet line, ing more than 30,000 people attend the event ushering in a new era of affordable perfor- mance and establishing a legacy that where Louis Chevrolet was born on December continues to this day in the “LS” family of small-block V-8s found in Chevrolet trucks, 25, 1878, in La Chaux-de-Fonds. SUVs and performance cars. Chevrolet Centennial Times 11

1956 Dinah Shore Chevy Show 1986 anti-lock brakes 2007 “Transformers” The “Dinah Shore Chevy Show” launches as Corvette is the first Chevrolet with anti- “Transformers” is a blockbuster movie a one-hour TV show, with Shore singing lock brakes, a feature that would soon spread and introduces Bumblebee, a character that “See the U.S.A in your Chevrolet” at the close to almost all Chevrolet models. transforms into a yellow Camaro. of each show. The show grew out of Shore’s earlier 15-minute programs and she was the first woman to host her own TV show. Shore had sung “See the U.S.A” since the early 1990 Corvette ZR-1 1950s and the song was used in Chevrolet 2008 The Corvette ZR-1 smashes a trio of speed- 510,800 advertising after Shore’s show ended in 1963. endurance records, including averaging Chevrolet sales total Europe reach a record more than 175 mph for 24 hours (including 510,800 cars. pit stops). 1957 Fuel Injection Fuel injection is offered for the first time. 2010 Best ever market share 1991 Like a Rock Best ever market share in total The “Like A Rock” advertising campaign Europe of 2.53%. is launched for Chevrolet trucks, with Bob 1960 First victories at NASCAR’s Seger’s song of the same name serving as Junior Johnson wins the Daytona 500 in a its foundation. The campaign ran through Chevrolet, the first of 21 Chevrolet victories at 2004 and is regarded as one of the auto 2010 Double win! NASCAR’s premier race (through 2010) – the industry’s most successful. Double win!!! Chevrolet wins the Drivers most of any manufacturer. and Manufacturers title in the WTCC.

1994 Jeff Gordon at NASCAR 1962 Beach Boys record “409” Jeff Gordon wins the inaugural Brickyard 2011 Volt The Beach Boys record “409” – an ode to 400 NASCAR race at Indianapolis, driving The Volt is launched, ushering in a Chevrolets powered by the 409 engine, which a Monte Carlo race car. new age of electrically driven were burning up the quarter-mile at drag automobiles with extended range. strips across the country. 1997 Gen III small-block V-8 The Gen III small-block V-8 – dubbed 1967 Camaro the “LS” family of engines by enthusiasts – The Camaro is introduced, offering a wide debuts in the redesigned Corvette. range of personalization options, as well as high-performance engines that would immediately establish it as a muscle. 2005 Chevrolet 1970 Bill “Grumpy” Jenkins Bill “Grumpy” Jenkins won the very first NHRA Pro Stock race at the Winternationals, Re-Launches driving a Camaro. in Europe

1975 Apple Pie and Chevrolet The tagline “Baseball, Hot Dogs, Apple Pie and Chevrolet” is introduced.

Product Range 2011

The forward-looking philosophy that nur- nia is seen on vehicles in more than 130 coun- The next century tured Volt from concept to production is also tries and Chevrolet is leveraging those world- The electrically powered Volt drives Chevrolet responsible for cars such as the Cruze and wide links to develop products tuned for local into its second century and redefines what in- Spark, whose success stories are validated by tastes and needs, while delivering the brand’s dividual mobility means. It is the world’s first critical praise, third-party recommendations values. electric vehicle with extended range capability, and the growing number of customers who providing up to 80 kilometers of pure battery are new to Chevrolet. Similarly, the Camaro Shared development procedures with engi- electric driving and a total range of more than and Corvette continue a six-decade heritage neering and design centers around the globe 500 km. The Volt thus provides the benefits of of offering high-performance values, bring­- also help deliver better-performing, safer and an electric vehicle without the range limita- ing racetrack performance and advanced more efficient vehicles. Chevrolet enters its sec- tions associated with other electric cars in the technology to affordable sports cars. ond century with great momentum. The next market – expanding the boundaries of perfor- 100 years will see Chevrolet remake the auto- mance and efficiency. It exemplifies Chevrolet’s Cruze, Aveo and Spark are among the new mobile to complement the needs of evolving heritage of making advanced technology ac- cars that underline Chevrolet’s growing global societies and changing resources – all with its cessible. presence. Indeed, the Chevrolet “bowtie” insig- iconic style, performance and value. 12 Chevrolet Centennial Times

WHAT’S IN YOUR HANDBAG?

New Chevrolet research reveals The Top Six Things every woman in the world carries in her bag

Chevrolet reveals that the once secret contents invited to evaluate new models by sitting in ve- ered that far from six degrees of separation, you of a woman’s handbag show you truly are what you hicles and treating them like their own car. are very much related to your neighbour, boss carry with you all day. or even a perfect stranger who you’re sharing “Before we let anyone near a car, we ask your journey to work with through what’s in clutch bag says you’re a jet-setter while a them what’s in their pockets and use the top six your handbag or your pockets,” concludes tote shows you’re ready for anything life items to influence the way that we end up de- Chris Briggs. throws at you. A Chevrolet survey of more signing the vehicles. Amazingly, no matter Athan 1,500 women from around the world wherever you’re from, this list of six items al- Chris BriggS reveals there are six items that the vast majority most never changes.” Global Vehicle Line Director of women carry with them. While there are subtle differences between While creating the Aveo family sedan, Chev- regions that Chevrolet takes into consideration rolet spent two years interviewing women in when designing a global car, ultimately con- China, the U.S.A and Europe to discover the ev- sumers are showing us the increasing role tech- eryday items that are important to them. nology plays in our daily lives but also that, in essence, we are creatures of habit. “If you check your jacket or bag, right now, you’ll most likely find you have a mobile or Briggs adds: “Aveo is a global car but there smart phone, a purse or wallet, a pen, a bottle of are market-specific needs. In northern Europe, water, a lip gloss and a box of mints.” buyers travel with MP3 players or smartphones so Aveo has USB and auxiliary device outlets. From Europe to Asia, at all times we need While in South Korea, there are lots of toll these items close by and they give Chris a charges, but people carry virtually no loose unique insight into global consumers, creating change, so we design vehicles with slots for toll an inventory which influences the look of new change or charge cards in the dashboard. And Chevrolet models. cup holders are an absolute must for US car buyers.” Your handbag, our inspiration When designing any new car, “urban road tes- “A handbag is the last thing you might think ters” from a range of demographic groups are would inspire a car designer, but we’ve discov- Chevrolet Centennial Times 13

Kathy, 30 Marketing Manager

Ben, 43 Business Owner

Samantha, 26 Journalist 14 Chevrolet Centennial Times Chevrolet Centennial Times 15

The all-in-one man Men love him, Women adore him! Robonaut 2 16 Chevrolet Centennial Times

Bulging beef cake bicep muscles, chiselled good handlers at Mission Control in Houston in Au- universities researching human bone and joint looks, follows your instructions to the letter and gust to test the robot’s main computers, buried disease. “R2’s arms and hands have a jointed doesn’t talk back or complain. For Cathy Coleman, inside R2’s stomach, in addition to another 30 skeleton similar to a human,” says Linn, “al- she lives very closely with the world’s perfect processors embedded in his arms and control- though the thumbs have four degrees of free- man and their relationship has only just begun. ling joints. Thankfully, everything worked per- dom, instead of a human’s three, so we could fectly, signalling a new chapter in Space re- see the technology adapted and used in medi- lthough they’ve never been to the movies search. cal research.” together and dinner is always a ready meal in a bag, she adores the way the new love of “Those electrons feel good! One small step Linn adds: “Polishing a door handle in the A her life does all the jobs she hates – includ- for man, one giant leap for Tinman kind,” R2 kitchen, cleaning a wine glass or screwing on ing the cleaning. posted in a statement to Twitter. “Sure wish I the top of a plastic bottle may seem mundane, could move my head and look around,” he add- but each time you do it you use hundreds of In fact getting to the movies or nipping out ed. tiny bio-mechanical movements. This combi- for a litre of milk was a bit of an issue for Cathy nation of dexterity of movement with precise until May 2011 she was 425km (264 miles) During the first two-hour test, astronauts manipulation and a certain amount of force for above the earth on board the International Michael Fossum (US) and Satoshi Furukawa each task are key issues for robots. Not enough Space Station and her dream man is was hu- (Japan) positioned R2 on his fixed pedestal movement and the wine glass being washed-up manoid robot created through a unique part- on the ISS and then watched on as ground con- won’t dry. Too much force and it will smash.” nership between NASA and Chevrolet. trollers took over. The four visible light cameras “Working with NASA’s scientists and en- Robonaut 2, or R2 as he is better known, gineers we are confident we have created is designed to assist astronauts on the In- “Those electrons feel the most technologically advanced robot ternational Space Station with everyday in the world offering us flexibility in future tasks while also helping Chevrolet devel- good! One small step for manufacturing in the workplace and real op leading-edge control, sensor and vision world benefits, elsewhere.” technologies used to create safer cars and man, one giant leap places to work. Linn says that although he’s a robot, R2 for Tinman kind.” takes on a personality of his own. “Women “We live in an amazing time and robots see R2 as the perfect man, who’s good are changing the world in a more com- R2 looking and does as he is told, while guys monplace way. Cutting-edge robotic tech- Statement to Twitter similarly see their perfect partner. In reali- nology holds great promise, not only for ty R2 is given a personality by each person GM, Chevrolet and NASA, but for everyday that serve as R2’s eyes were also turned on in who meets it – from kids who see a best friend men, women and children. R2 offers us the his gold-colored head, as did an infrared cam- to grandparents who see a helping pair of chance to develop a wide range of practical ap- era, located in the robot’s mouth used to calcu- hands.” plications with his unique technology,” said late depth perception. Marty Linn, Principal Robotics Engineer for Chevrolet’s Moon Shot GM/Chevrolet. “Mr” Muscles The R2 NASA partnership with GM is one of a Daily tasks such as cleaning dishes or but- long line of science and technology programs The R2 program is also pioneering research toning a shirt are things we do without think- that date back to the legendary Apollo lunar into the future design of prosthetic limbs and ing, but for R2’s engineers, these tasks really in- missions to the moon in the 1960s. even exo-skeletons for injured service men and terest them. R2 is the most dexterous robot ever women across the globe or people with restrict- built because of his very human-like hands. All GM engineers designed and built the guidance ed mobility, possibly using advanced sensors of the tools and equipment aboard the space computer (GPS) and inertial instrument plat- similar to those found in reverse parking sys- station were designed for use by real people form that got man on the moon, in addition to tems. The engineers are also looking at ways of and R2 has to be able to perform tasks in the the silver-zinc battery which powered the Apol- helping production line workers who lift mas- same way that his companions would. lo descent module. sive weights. R2’s mechanical hands work very much like the A later addition to the lunar program, the solar Blast off human hands on which they were modelled, battery-powered Lunar Rover which transport- The robot, which travelled to the ISS on STS133 including a similar range of motion and precise ed astronauts on the moon 40 years ago, is in- Space Shuttle Discovery in February 2011, was control of both position and force – giving new spiring the 2011 Chevrolet Volt EV. ’power washed’ (remotely switched on) by hope to those designing prosthetic limbs and Chevrolet Centennial Times 17 Chevrolet’s ? Very Own Rocket DID YOU KNOW Man

THAT... Jon Bereisa proves to make the Volt “it’s not rocket science” ⁄ The ISS is home to six crew astronauts (three Russians and three Americans)

⁄ The station travels at an average speed of Ever heard the phrase, “it’s not rocket science”? Lunar Rover 27,743.8 km/h (17,239.2 mph), completing 15.7 In most cases, it’s usually not. However, there “It was then that I was bitten by the EV bug and orbits a day and takes 91 minutes to orbit earth are significant benefits of having a rocket scien- have had electric fever ever since,” adds Berei- tist working to develop extended range electric sa. “Since 1974, General Motors has been a lead- ⁄ The ISS has its own time zone on board vehicles (or EV’s as the techies call them) like er in electric vehicles. But what many don’t Coordinated Universal Time (UTC). the Chevrolet Volt. know is that GM’s EV program starts with the lunar rover that astronauts drove on the moon ⁄ The ISS experiences 16 sunrises “It doesn’t take rocket scientists to build an 40 years ago which was powered by GM’s elec- and sunsets a day and can be seen EV, but it certainly has helped,” says Jon Berei- tric drive and batteries. GM also designed bat- from Earth with the naked eye sa, Chevy’s very own real-life rocket scientist teries that powered the Apollo descent module, who has been with the company for the last 40 while a GM guidance computer and inertial in- ⁄ The program holds the current record years. The ties between the space race and the strument platform got them there.” for the longest uninterrupted hUman presence legendary car company are stronger than you in space might think, but how does a rocket scientist Bereisa became chief engineer for the EV1 elec- end up at an automotive company? tric vehicle propulsion system, advanced engi- ⁄ Power is provided by 16 solar panels which are neering director for hydrogen fuel cell propul- as long as the wings of a Boeing 747 aircraft Bereisa, Chevrolet’s Director of Fuel Cell sion systems and was the system architect for Propulsion System and Advanced Engineering the Chevrolet Volt extended-range electric ve- ⁄ You can sleep floating freely in space and Technology Development has not only hicle – critical milestones in reaching GM’s EV but it’s avoided because of bump- helped put a man and a car (well, ok, a lunar development. ing into equipment. rover) on the moon, but has also assisted the European Space Agency and NASA reach Mars. “As a technological achievement, the Volt is ⁄ All waste liquids are recycled into light-years ahead of where we were when I ar- drinking water “In 1970, I landed my dream job and found rived at GM in the 1970s, but new technologies myself working on the Mars Mission program and breakthroughs in battery chemistry make ⁄ Most of food eaten by station crews which saw the development of electric drives it an exciting time and continue to lead EV de- is frozen, refrigerated or canned that were so impressive we developed the tech- velopment.” as of 9 March 2011, crews have consumed nology for civilian products: electric vehicles.” a total of 22,000 meals. ⁄ The sense of taste is reduced in orbit Because of fluid shifting to the head so spicy food is a favourite of many crews. ⁄ Drinks are sipped from plastic Bags with straws, while knives and forks are attached to a tray with magnets to prevent them from floating away. ⁄ The station gym has two treadmills and a Stationary bicycle; each astronaut spends at least two hours per day exercising on the equipment and use bungee cords to stop from floating away ⁄ The International Space Station has received 297 visitors 18 Chevrolet Centennial Times

The curious city of La Chaux-de-Fonds WHERE IT ALL BEGAN La Chaux-de-Fonds may be the birthplace of Louis Chevrolet, not to mention Le Corbusier, but this small francophone city is better known as the heart of the most Swiss of industries.

atchmaking took root in the late 18th or simply dare to dream. Yet, despite being the growth of industry. The transformation of century and transformed the city, along equated with Swiss craftsmanship, La Chaux- La Chaux-de-Fonds began in 1835 and was with nearby town Le Locle, into an un- de-Fonds is not your typical Swiss city. For based on the grid system of urban planning – a W disputed capital. Chevrolet’s father was one, La Chaux-de-Fonds lies in the Jura moun- first for Switzerland and a point of interest for in fact a watchmaker and had relocated to La tains, which are decidedly unlike the majestic, Karl Marx in Das Kapital. Order and function Chaux-de-Fonds in 1876, two years before the picturesque Swiss Alps. While the city has triumphed over more traditional winding birth of his most famous son. As the story goes, been ranked as Europe’s highest (at 1000 m), streets and nooks. Be it cause or effect, watch- Chevrolet’s father took great pride in repairing only the hardiest of travelers come for the view making thrived, and the city’s contributions every clock and appliance in the house, and his and surrounding landscape – which is scat- and scope were recognized (with Le Locle) as a skill may have contributed to his son’s passion tered with villages that go by unofficial names, UNESCO World Heritage Site in 2009. for mechanical objects. such as the Siberia of Switzerland, due to their harsh conditions. All of this means that La Chaux-de-Fonds is Today, watchmaking continues to define La unique, but with its Art Nouveau architecture, Chaux-de-Fonds for both high-end manufac- The actual city looks different than its landmark Espacité tower and famous native turers and watch aficionados, who flock to the neighbors, too. A devastating fire in 1794 led to sons, it is fascinating, too. acclaimed Musée internationale d’horlogerie reconstruction with only one purpose in mind:

Louis Chevrolet La Chaux-de-Fonds

Chevrolet factory in Switzerland Chevrolet Centennial Times 19

ituated on a pristine lake, against dramat- The spell of Lucerne ic mountains that alternately shimmer and break through mist, Lucerne boasts S of an ideal location – and then there is the city itself.

With its medieval squares, frescoes and his- toric bridges, Lucerne does not have to work hard to charm. A closer look, however, reveals a complex history. Lucerne traces its origins LAKESIDE back to an 8th-century Benedictine monas- tery, and later thrived upon the opening of the St. Gotthard alpine trade route in the 13th cen- tury. But what makes Lucerne what it is today may have more to do with its defiance of Habsburg rule, regional alliances that ushered in the Swiss Confederation; and loyalty to the Catholic Church during the Protestant Refor- BLISS mation. In other words, beneath the city’s ele- gant, small-town feel lies a strong sense of identity and mettle. It takes only a few minutes in Lucerne to Today, Lucerne offers visitors the chance to understand why this unassuming city in the savor its culture, old and new. Apart from his- middle of Switzerland ranks as one of the world’s toric architecture – notably the covered wood- en Kapellbrücke (Chapel Bridge) and the favorite travel destinations. churches and guildhalls dotting the streets – the stunning Jean Nouvel-designed KKL con- vention center warrants a visit. The city makes use of its myriad treasures, too, and hosts top music festivals and the most raucous Fasnacht (Carnival) celebrations in the country. And at a short distance from the center, the Verkehr- shaus or Swiss Museum of Transport is the most frequented museum in the country, thanks to its awe-inspiring and entertaining exhibits.

Yet, for all of the action, the ultimate Lu- cerne experience may not be on land. If you can, enjoy a lakeside promenade along the Vi- erwaldstättersee (Lake Lucerne) and hop on a steamer. From the decks, you may come to un- derstand why nearly five million people de- scend on Lucerne each year.

Lucerne

Lion monument Lucerne 20 Chevrolet Centennial Times Chevrolet: The First 100 Years

A brief history from the early beginnings to today

The motor car was barely two decades old when The name was chosen because, at the time, the in South America and Australia, the company the Chevrolet Motor Company came into being Model T was priced at $490. established itself as a worldwide force during 100 years ago. Most vehicles were large and luxurious the 1920s. Small wonder then that in 1927, it machines, bought by the fortunate few who could In 1917, Chevrolet introduced its first V8 en- toppled Ford from the top of the sales charts, afford this new-fangled means of personal transport. gine, a configuration that would become close- building one million cars in that year alone. Yet And that’s how Chevrolet started out. ly associated with the brand from the 1950s the company wasn’t even 20 years old. onwards. A year later, the company became a It all begins with the Classic Six division of General Motors, introducing its first An important arrival for Chevrolet in 1926 he result was the prestigious and advanced light truck at the same time. These moves as- was Harley Earl, heading up General Motors’ Classic Six, on which the Chevrolet name sisted it in becoming the second largest motor new Art & Color styling and design studio. His was bestowed to capitalize on Louis’ con- firm in America by 1919. It achieved its mil- ideas would go on to transform Chevrolet looks T siderable sporting fame. On November 3, lionth vehicle milestone in 1922. through to the end of the 1950s and the man 1911, the Chevrolet Motor Company was incor- himself became recognized as one of the most porated in Flint, Michigan, U.S.A. Production Global Expansion (1920 – 1930) important car designers of 20th century. of the Classic Six began the following year. The company turned its eyes to Europe in the 1920s, a move inspired by its Danish-born pres- The world’s first SUV (1930 – 1940) Billy Durant, however, realized the best way ident William S. Knudsen. It’s no surprise that The 1930s were difficult years for the automo- to expand was to focus on high volume, low- Denmark was the choice for GM’s first Europe- tive industry – indeed, the world as a whole – priced cars, as Henry Ford was proving with an factory, with its initial vehicle – a chevrolet because of to the global depression. Chevrolet his Model T. Louis disagreed and departed the truck – built early in 1924. Demand soon out- weathered the storm though, at a time when company in October 1913 after severe argu- stripped supply though, and the General Mo- many of its rivals struggled badly or went bank- ments with his partner Durant. That left Du- tors Continental plant in Belgium put together rupt. It even introduced a number of innova- rant free to push ahead with the more down- its first Chevrolet in 1925. tions such as independent front suspension in to-earth four-cylinder H-series of cars, the first 1934 and the first station wagon (estate), the to wear the Chevrolet bowtie emblem. Their The plant was actually set up in an old ab- Suburban Carryall- the first SUV ever, in 1936. success allowed the company’s first steps on bey, and could only build 25 cars a day! Further By the end of the decade, all Chevrolets had re- the path to expansion beyond the U.S.A., with plants followed in Switzerland – rather fittingly, ceived a fresh and exciting makeover, with a Canadian factory founded in 1915. The same given it was Louis Chevrolet’s home country – streamlined styling that kept them among the year, Chevrolet went head-to-head with the as well as Poland, Germany and the United best-looking of any cars from anywhere. Fol- Model T with its small economy 490 model. Kingdom. With other manufacturing outposts lowing the hiatus of the war, this trend contin- Chevrolet Centennial Times 21

ued, with “Fastback” (sloping rear) and “Bustle‑ Corvette and Camaro: Two legends gain model celebrated production passing one mil- back” (large boot) looks helping lead the way in their credentials (1960 – 1970) lion in 1992, the same year the Camaro cele- international car design. Its answer for those seeking economy in a com- brated its 25th birthday. However, those hoping pact package was the Corvair in 1960; a dis- for a sexy new revamp of the Corvette had to A decade of dramatic design and innovations (1950 – 1960) tinctly European-flavored model much smaller wait until 1997, when the C5 version gave the Automatic transmission was another signifi- than previous Chevrolets and featuring a rear- sporty Chevrolet almost supercar looks. cant introduction in 1950. But the best was yet mounted engine. It was a radical break from to come, in the form of arguably the greatest the norm for the company and showed how it The re-launch of Chevrolet in Europe Chevrolet of them all, the Corvette. Inspired by was reflecting ideas from around the world. But An ongoing triumph for Chevrolet in the 21st European roadsters, Harley Earl’s Corvette was for those who still like a dose of the extreme, century is its re-emergence in Europe. While the first real sports car to emerge from a major the restyled Corvette Sting Ray of 1963 was the cars had always been available outside of American manufacturer and featured a then- enough to satisfy, with its razor-sharp angular their core American market, sales volumes novel glass-reinforced plastic body instead of styling a complete departure from the previous were rather low in Europe. General Motors’ ac- steel. Despite its many attributes, the Corvette incarnation. The brand’s next major model of quisition of Daewoo Motors in 2001 allowed it initially struggled to find buyers and was al- the decade was the Camaro of 1967; a compact access to an already-established European re- most dropped. It was only with the introduc- and affordable performance model that would tailer network and a strong manufacturing tion of a V8 engine in 1955 and a slick restyle in become one of the more iconic “pony cars”, so base. At the start of 2005, the Chevrolet brand 1956 that the Corvette truly took off. And it much so that Chevrolet has successfully rein- was re-launched in Europe, offering a range of hasn’t looked back since; it remains the only troduced it, after the model name was dropped small cars based of the former brand’s prod- continuously-produced US sports car, with the in 2002. ucts. Since then, an entire new range of cars has sixth generation model built and sold around been introduced to a growing customer base. across the planet today. The small block V8 en- Small is beautiful (1970 – 1990) Manufacturing has also returned, with the gine spread to other Chevrolets, too, becoming The 1970s was a tough decade for car makers, opening of a brand-new assembly plant in St one of the most significant and best-loved pow- with increasing government regulations, fuel Petersburg, Russia and several joint-ventures in er units of all time. It’s still manufactured to- crises and financial recessions making it a Eastern Europe and Poland. day, having been around longer than any other challenging time. Big was increasingly out, mass-produced engine. small was in, and Chevrolet was ready with its The future begins now Vega model. At the other end of the spectrum Chevrolet celebrates its first 100 years with the Chevrolet’s most flamboyant year was 1959, though, the Caprice provided Chevrolet a pre- same values it has always had; dependable when the “fins and chrome” era of design mium offer for those who wanted it. Under the technology, expressive design and great value. reached its zenith, as typified by the Impala, an bowtie, there really was a car to suit everybody. And, as a birthday present to both itself and the imposing machine that had taken Chevrolet A year to celebrate was 1979, when the compa- world, it will tackle the environmental con- up-market when launched in 1958. Its design, ny achieved the epic landmark of its 100th mil- cerns of today and tomorrow with the innova- with folded-over rear wings, was little short of lionth vehicle. tive Volt, the first electric car with extended extraordinary. The following decade saw this range capability. fashion toned down, with Chevrolet again at As the auto industry rallied in the 1980s, the forefront of the move away from extrava- Chevrolet used 1983 to update its Corvette for a gance. new generation, pointing the way into the fu- ture with increasing use of electronics. The

Chevrolet production 22 Chevrolet Centennial Times

“YOU ROCK, WE ROLL” Chevrolet Centennial Times 23

The Top 10 songs that are scientifically-proven “In our work we need to be certain that the styles, we actually have a few trusted tracks “audio-dynamite” to your vehicle’s hi-fi. infotainment system can cope with the hardest that we always turn to in order to measure the “power” chords, singers with a broad vocal reg- true acoustics of a vehicle. We think it’s a kind Whether it’s the boring daily commute to the ister, as well as instrumental tracks with a deep, of “greatest hits” from both a technical and au- office, a weekend pilgrimage to a favourite back- thumping bass.” ditory point of view. Of course there is the fact of-beyond country retreat, or a trip to see the that they’re all really incredible songs!” grandparents with the kids in the back, there is In terms of playback technology, times are only one perfect accompaniment to any driv- changing. While CD purchases still account for ing journey – music. nearly three-quarters of U.S. music sales in Matt’s top 10 set of songs are not only perfect 2010 alone**, a massive and growing amount is for this scientific approach to car stereo design. He “Road trip” and “mixtape” (although these days being downloaded – some 31 percent globally claims that they’re also great for a “private” it should probably be “playlist”!): two words (11 percent in Europe***). Because of this, Matt’s audio test drive. Here is Matt’s full list with his that were made for each other. Who hasn’t team has the additional challenge of ensuring hints and tips on what to listen for to get the best rocked-out to their favourite anthem to cele- digital signals sound equally as good as other quality sound reproduction in a motor vehicle: brate the end of the working week, sobbed formats when owners connect their music via along to a heart-breaking ballad after a gut- MP3. 1. “Packt Like Sardines in a Crushd Tin Box” wrenchingly painful break-up or merrily cho- By Radiohead rused with a bunch of mates on the way to the “It’s definitely not an easy job. We spend a listen for the punch from the percussive bass, and the ring of the steel drums beach? Given the eternally powerful combina- huge amount of time tuning sound systems for tion of an empty open road and an all-time fa- ambiance and clarity, so that sitting in a car 2. “Bird on a Wire” vourite song, it should come as no surprise that like the Chevrolet Cruze sounds like sitting in car manufacturers take the subject of vehicle the front row at a concert hall. Test driving by Johnny Cash listen for the clarity in Johnny’s acoustics very seri­ously indeed. Matt Kirsch the sound system when you’re car shopping is distinctive voice, and his guitar to sound works for Chevrolet (itself included in over 600 an important “buy button’ that can be as key to natural and free of any coloration songs) as lead au- your long-term sat- dio engineer. In isfaction as check- 3. “Don’t Know Why” principle, Matt’s ing out how well by Norah Jones “When buying a used listen for Norah’s voice to sound natural, job is to fit a dyna- the vehicle han- and centred in front of you mic soundstage car, punch the buttons on dles. We set out to that works for deliver a far better 4. “Diamonds and Rust” every kind of the radio. If all the audio experience,” by Joan Baez music genre into says Matt. listen for strong vocals, and for the instruments to be set across a wide sound stage a space not much stations are rock and roll, bigger than the This view is backed 5. “No One” average recording there’s a good chance by professional au- by Alicia Keys booth. dio judges from listen for clarity in Alicia’s vocals and the transmission is shot.” the Mobile Electro- spacious background sound “While of course nics Competition 6. “Hotel California” it’s an enjoyable A ssociat ion (MECA) by the Eagles backdrop to the who highly rated Larry Lujack, listen for the clarity and dynamic range ride, music is ac- the Cruze audio during the opening guitar solo, and of course a well-known American DJ tually a proven system’s acoustic the powerful drum beat way to take the credentials in their 7. “Boom Boom Pow” stress-out of driving,”says Matt. “There are 2010 Sound Quality League competition. by the Black Eyed Peas studies* which show that listening to music listen for powerful, accurate bass beats, while driving sharpens the senses, keeps the “Audiophiles believe that rating audio per- even at full volume driver alert and even reduces tiredness.” formance requires critical listening as well as 8. “Rock that Body” measuring output,” said Steve Stern, MECA “Therefore, it’s really important that we are by the Black Eyed Peas president. “Only the human ear can gauge how listen to clear, intelligible lyrics over the able to create an environment that perfectly natural and believable the listening experience powerful, persistent bass beat captures the acoustics and vocals of the music is.” being listened to, whether through an MP3 de- 9. “Hide and Seek” vice or just the radio, all the while being aware But ultimately, what really determines the by Imogen Heap listen for the enveloping ambience of the song, of the general noises that cars make as well as sound of music? If you think the art of music is building on the openness and dynamic vocals important things going on outside of the vehi- volume, you’d be wrong. According to Kirsch, cle that the driver still needs to be aware of.” it’s not how loud you can make it, but clarity 10. “He Mele No Lilo” and definition that counts. Mark Keali’i Ho’omalu from “Lilo and Stitch” Matt spends almost all of his working day listen for the ambience and staging as the children’s chorus is offset by powerful bass carefully listening to thousands upon thou- “Most people think that the best sound sys- sands of songs through radios, CDs and MP3 tems have to make the loudest noise possible, players routed through Cherolet’s fleet of vehi- but you should listen for all-round dynamic to- To set up your own personal audio test drive, Matt’s Top 10 can be downloaded from iTunes cles. Even for the most die-hard music fan, it nality and punchy vocal characteristics to de- (http://c.itunes.apple.com/gb/imix/matt-kirschs-chevrolet-europe/id429876306) could be enough to turn one “GaGa”. But it is termine quality – whether you’re listening to a crucial to the test program, ensuring that what smooth jazzy sound or R&B. From spending gets played in the car really is music to the ears. years listening to all kinds of music types and

* Source: MSN, 2005 ** Source: Recording Industry Association of America *** Source: International Federation of the Phonographic Industry, 2010

32 Chevrolet Centennial Times

sits on the sideboard. I ask him what his great- est achievement was. But he doesn’t refer to the trophies. He talks of something else: engi- neering his first car, the Classic Six.

The design included the first counterbal- anced crankshaft, the first gear shift lever in the middle of the floor, first out-of-the way handbrake under the dashboard and there were even plans for fender skirts and running boards, but the machine shops of 1911 could not make them.

“That was a beautiful car that was ahead of its time. It was equipped with many safety and Louis Chevrolet design innovations we take for granted and Engineer and founder of Chevrolet Motor Company was within the reach of new and cost-con- scious motorists for the first time. It really is one of my biggest achievements. The Classic Six set the benchmark for things to come.” New age of innovation “I was very much inspired by my father who was a watchmaker in La Chaux-de-Fonds in Switzerland. He showed me that you could of- The Constant fer a customer significantly more value than the volume leader, while selling for only little a bit more money,” adds Chevrolet, “This is a principle the company adopted and continues to offer.

“The Baby Grand and Royal Mail are perfect example of cars that offered a lot for the money Innovator – valve-in-head engine, electric starter and headlights – and were successful with buyers because they were affordable and simply intui- EXCLUSIVE: Motor-racing dare-devil and engineer tive to use.

Louis Chevrolet reveals his greatest achievement to “While on the track I was celebrated as ‘the Chevrolet’s European News Bureau. dare-devil Frenchman’, after spending some- thing like three years of my life in hospital beds following various accidents, I decided that the cars I built would be made of the strongest ma- Interviews with one of the greatest motor-racing drivers in racing for two basic reasons: to win on the terials and would feature many of the innova- of all time are rare, and as I sit in his modest Detroit track and win in the marketplace,” says Chev- tive safety innovations that were being devel- home, it is hard to believe that it is owned by a man who rolet as he leafs through the scrap book. oped at the time.” sat down at a work bench in 1911 and scrawled a name on note paper with a stub pencil which has since He spots a picture of himself chatting with “Judging by the many safety awards Chevrolet been carried to every corner of the world. the legendary Frenchman, Marshall Foch, at has won with its Cruze, Orlando, Aveo and the Indianapolis race track and admires the Malibu around the world, I believe the compa- t has appeared on the automobiles he raced headline “Louis Chevrolet Breaks World’s Re- ny’s engineers listened to me properly,” adds and created and is synonymous with iconic cord” as he re-traces a lifetime of memories. Chevrolet. designs and an unflagging spirit of opti- I mism. But if you met this big but handsome “I was planning a campaign for 1911,” Chev- From the 1930s to the present, Chevrolet has man on a street corner you’d probably think he rolet tells me, “and needed a car. That was been responsible for many important automo- was a retired banker, doctor or other profession when I met William Durant, with whom I in- tive inventions, including (to name but a few) and certainly not internationally-renowned corporated Chevrolet Motor Car Company on hydraulic brakes, column gear shifts and inde- Swiss engineer, Louis Chevrolet. November 3, 1911. I closely watch Chevrolet pendent front suspension. The company also motorsport as it is my passion. I am heartened introduced us to yet another forward-thinking The dark hair has aged with time to a shim- to see the Yvan Muller/Alain Menu-Swiss/ idea with the Suburban sports utility vehicle mering grey and his once famous handle-bar French driving partnership doing so well in (known to many now as the SUV) in 1936. moustache is now trimmed a little more these the Cruze as they are places and people close days, but peering through horn-rimmed glass- to my heart and remind me of myself and plac- My time with Chevrolet is coming to an end es and pointing with one of his famous yellow es of my childhood.” and he is anxious to get out of the house, as he pencils into a scrap book, you get a glimpse has been glancing at my 2011 Volt that’s on the into a spectacular life and pioneering age that We walk through a room where the Hark- street outside. He expresses how eager he is to we will never see the likes of again. ness Trophy (won at Sheephead Bay in New learn, first-hand, how its battery and range-ex- York where he beat Ralph de Palma and also tending technology is about to make the petrol “We race because it’s where we started. It set a new world speed record of 111 miles per pump almost redundant for the first time in 150 fuels our love for competition and we remain hour) and the Fort Dearborn Trophy of 1917 years. Chevrolet Centennial Times 33

“I am regularly quoted as saying ‘let nothing ways as it is a game changer. The Baby Grand cost-conscious motorists for the first time stop you’ as we cannot let innovation and pro- was the first car with a magneto starter rather while offering significantly more value than gress stand still. The new era of individual mo- than a crank handle and was equipped with the volume leader. If only I had been involved bility, that started with our advanced family electric lights and set the benchmark in terms in the design…” vehicle for 1915 with overhead valve technolo- of safety and performance. gy, continues with the Volt, and there is a place in the future for a revolutionary electric car. “Volt, like the Baby Grand before it, is chang- ing the way we think about transportation and “The 1915 Chevrolet Baby Grand is the prod- puts zero emission vehicles, once the preserve uct of experience and similar to the Volt in many of only the rich, within the reach of new and

“The global media archive in Sterling The 1930s saw Chevrolet ads reflecting the Legendary cars Heights houses millions of original photo- austerity of the time following the great depres- graphs and adverts, plus thousands of motion sion, highlighting the rugged capabilities of picture films and video masters from around “knee action” front independent suspension and iconic ads that the world in Sterling Heights. and “peak economy”. The 1950s record the birth of rock and roll, the invention of the teen- made Chevrolet “The archivists are frequently called on to ager, use of television as a medium and the use the collection to match iconic car adverts or “sweet, smooth and sassy” Chevrolet Bel Air in During the telecast for this year’s Superbowl the cast cars to movies or work with production compa- which people could “See the U.S.A. in your of Glee burst onto the television screens of over nies to help create retro TV commercials. We Chevrolet”. 111 million people in a television commercial for the also assist Chevrolet fans and owners on a daily range-extending Volt EV, featuring a rendition basis re-connect with their past with an ad for Leaping forward to the 1970s Chevrolet in of the 1950s jingle “See the U.S.A. in your Chevrolet”. their office or garage wall – many of the assets the U.S.A was as representative of America as are working harder now than when they were perennial favorites such as apple pie, hot dogs Aimed at a new generation of Chevrolet owners, created,” adds Kinsel. and baseball… which inspired several regional the ad is one of a long line of print and TV com- variations of the US TV commercial including mercials that have become as iconic as the cars Some of the original printed adverts in the ‘Braaivleis, rugby, sunny skies and Chevrolet’ they feature. Whether it’s “sweet, smooth and GM Heritage global media archive come direct- in South Africa. sassy” in the 1950s, “as American as apple pie, ly from GM facilities, while others are donated hot dogs and baseball”, or “the Heartbeat of by individuals, including many former GM em- Supporting Chevrolet in the brand's centen- America” in the 1980s, they’ve been the signa- ployees, whose personal collections contain nial year in Europe in 2011 is an advertising ture themes to everything from family enter- items of significant corporate historical value campaign entitled “Make it Happen”. Devel- tainment TV shows with Dinah Shore and Pat and are welcome additions to GM's permanent oped by G2/Herezie, Chevrolet's lead creative Boone to Los Angeles Dodgers game openers historical record. agency, the new campaign embraces the Chev- since 1949. rolet DNA of “empowerment” and “can-do spir- “These one-of-a-kind visual works chronicle it”. This new generation of ads encourages us “We go from sell the machine to sell the the people of GM and their contributions, doc- all to make the most of every day and no missed dream within 10 years as the Chevrolet brand is umenting the workforce, fashion, culture, and opportunities – backed by a ZZ Top soundtrack . established in America through advertising events of the day,” adds Kinsel. “Advertising re- and see the birth of suburbia and urban living flects each decade not just of Chevrolet but the About the GM Heritage Center in the 1930s where the automobile is an integral evolution of the motor car and how it’s influ- GM’s Heritage Center exists to preserve the part of everyday living,” says GM Heritage Cen- enced history.” past, showcase the present and inspire the fu- ter Archivist Larry Kinsel. ture and as well as being the central archive, is The first Chevrolet Motor Company adverts also home to 800 vintage, historic and concept “From muscle cars to modern suburban appeared in the early 1900s and as Chevrolet GM cars built for motor shows and design pro- commuter vehicles, since 1911 the constants expanded William Durant turned to advertis- grams, while the archive houses significant that appear in every advert or commercial ing agency Campbell Ewald in 1919 – beginning documents, manuals, brochures, and artifacts whether it’s in print, for TV or online is that a partnership with GM that lasted more than 90 documenting GM's rich first century of history Chevrolet offers durability, quality, value for years, promoting a very Chevrolet attitude as and innovation. money and practicality,” adds Kinsel. much as dependable vehicles. The Heritage facility in Sterling Heights, Part of GM’s rich cultural heritage, Chevro- The first color print adverts appeared in Michigan – bigger than an American Football let’s advertising and TV commercial in the 1925, reflecting the paint and trim options pitch – holds 8 million images from original global media archive are used as much today as available in the Chevrolet range at the time – brochures, manuals and build sheets, to rare when they were created by everyone from Hol- grey, plum and black and show the growing use examples of badging and signage, this unique lywood movie moguls to Chevrolet fans and so- of the car for leisure pursuits. and growing repository reflects the historical cial historians alike. accomplishments upon which GM is building its future – with 1.3 million assets accessible via the web.

Chevrolet Vehicle Information Kits are also available from the Heritage Center Archive containing basic specifications and equipment availability for most Chevrolet vehicles from 1913 to 2007 – all via free web download.

Requests for images and information: [email protected] 34 Chevrolet Centennial Times The artificial

of America

On July 3, 1952, Henry Opitek was admitted to Wayne was in medical science rather than transporta- used to take over the complete body function State University’s Harper Hospital in Detroit tion, and it is housed permanently at the Smith- of maintaining the blood supply of the body suffering from shortness of breath and chest pains. sonian Institution today. while the heart was open and operated on.” He was having a mild heart attack and until that day the prospects of his survival were slim. Dr Dodrill was absolutely confident a ma- With parts made of stainless steel, glass, chine could be developed to temporarily re- and rubber, it used air pressure and vacuum little after 80 minutes, Opitek was in the place the human heart’s blood-pumping func- pumps to circulate blood from the 12 cham- recovery room and not aware that his tion and make open heart surgery possible. bers through the patient’s body while the heart medical procedure, carried out by Dr For- Several previous devices had been used during was being operated on. Aest Dodrill, had just re-written medical surgery with animals, but the issues of how to rule books, changing the face of cardio-surgery preserve red corpuscles when blood was “We’ve come a long way since that first heart and paving the way that made open heart sur- pumped through a machine as well as how to operation in 1952 and it’s estimated that, gery common practice. prevent blood clotting and infection had to be worldwide, more than one-million open heart tackled before a machine could be used for operations are performed using a heart-lung Why? Of those 80 minutes a mechanical heart surgery on humans. machine each year,” said Dr Larry Stephenson, heart was used for 50 minutes to keep Opitek Wayne State University cardiothoracic sur- alive while his heart was repaired. Dr Dodrill Dr Dodrill and his medical team turned to a geon and medical historian. “Without some was the first surgeon to use a mechanical heart team of scientists and engineers at the General form of blood pump or heart-lung machine, pump on a patient at Wayne State University’s Motors Research Laboratories in Detroit for many of the heart operations we routinely do Harper Hospital in Detroit and there’s a reason help to develop and then build a mechanical today would not be possible.” that the heart pump looks like a 12-cylinder heart that would address all these issues. engine. It was made by General Motors. The success of the Dodrill-GMR Mechanical One million lives saved Heart began a wave of research and medical Beyond cars and trucks The result was the Dodrill-GMR Mechanical advances that continue to this day. And what General Motors scientists and engineers have Heart, built by the GM Research Laboratories of Henry Opitek? He lived for almost 30-years had impact in many areas beyond their tradi- at no cost, in the public interest. Measuring after the operation in Michigan. tional scope of developing new and better cars 25.4 cm by 30.5 cm by 43.2 cm, it resembled a and trucks – from paint and gasoline to solar 12-cylinder engine, with six separate cham- cells, hydrogen fuel cells, and even the inertial bers that looked like cylinders. guidance system for NASA’s Apollo moon pro- gramme. As Dr Dodrill modestly noted in his report for the Journal of American Medicine, “To our Believe it or not, one of the lesser known knowledge, this is the first instance of the sur- ground-breaking GM research contributions vival of a patient when a mechanical heart was Chevrolet Centennial Times 35

Dr Meyer may love the car business and al- The Engine is though his day job is designing and building super-fast Corvette engines, he still has a soft the Heart of the Car spot in his heart for his cardiovascular learn- ing’s, regularly running healthy heart work- Chevrolet’s real-life heart surgeon puts shops for GM employees on how to look after the feel-good factor into Corvettes. their hearts at work. The engine is the heart of the car and maybe that’s why Dr Jamie Meyer left his study of car- As well as managing the GM Performance diovascular disease to instead focus on deliver- Parts business, Dr Meyer is a licensed drag car ing the best Chevrolet aftermarket automotive racer and set up ‘Moms Racing’ in 1995, a foun- engines to race car enthusiasts. dation that offers people with a safe alternative to illegal street racing. Most of the people in the automotive arena have engineering degrees, or maybe business Moms Racing stages events at a local drag or marketing credentials. But not Dr Meyer. “I strip in New York and introduces illegal racers earned a PhD with honours in Anatomy and to a safe place to go race and hang out and talk Cell Biology from the medical school in Syra- about cars. It still works to keep drivers in- cuse and have a fellowship from the University volved and passionate, while not endangering of Cincinnati’s College of Medicine.” other people on the roads.

So how do you become the heart and soul of Dr Meyer wants people to be healthier and GM Performance Parts as Product Integration safer and he wants them to enjoy their vehicles. Manager? “My job was studying cardiovascular “I think about cars 24 hours a day. I wake up in disease and my passion was playing with cars. the morning and I think about how to modify So during the nights I was writing for car maga- them.” zines. On weekends I was announcing drag rac- es. Both careers kind of collided in 2005 when I Even though his career is no longer in the was offered and took a position at GM looking medical field he still has an interest in the con- after Chevrolet performance engines. It’s the tinued research on heart disease and works position I’m still in today and I’ve been having a closely with American Heart Association in De- great time since.” troit. 36 Chevrolet Centennial Times Iconic ChevROLETS Illustrated Brand History

Throughout its 100-year history, Chevrolet has created hundreds of different cars and trucks for passionate fans and collectors. Some stand out as iconic – personifying the spirit, style, and dependability that have defined Chevrolet.

Showcasing 100 years of innovations from safety glass to Chevrolet’s electric-powered Volt, the GM Heritage Center collection has gathered together 22 of the most iconic cars in the history of the company. Chevrolet Centennial Times 37 1911

In late 1913, just two years relatively high power rating. The after its founding, Chevrolet car’s moderate $750 list price introduced the 1914 Royal Mail included a top, windshield and 1914 Roadster. It was the first speedometer – items that had Chevrolet Royal Mail Roadster Chevrolet to wrap almost every been accessories on more expensive Chevrolet-specific attribute cars just a few years before. into one car. Contemporary and In retrospect, it seems fitting that jaunty, the Royal Mail had the Royal Mail was one of the great visual appeal. Its reliable first models to carry the Chevrolet 2.8 l 4-cylinder engine had bowtie badge. overhead valves, a premium design that contributed to its

Arriving in the midst of the Upgrades for 1932 included Great Depression, the 1932 a synchromesh transmission that Chevrolets were advertised as, helped eliminate embarrassing 1932 “The Great American Value.” gear clash. Without a doubt, the Chevrolet Sport Roadster The cars’ styling and chrome styling of the ’32 helped make accents echoed GM’s more Chevrolet America’s favorite car expensive 1932 Cadillac models. that year. Even today, many collec- Priced at a low $445, the Chevrolet tors point to the 1932 Chevrolet Sport Roadster included a when asked to name their favorite “rumble seat” for two, built into Chevrolet of all time. the rear deck. Chevrolet’s 6-cylinder overhead-valve engine, introduced in 1929, provided smooth, economical power.

The early Suburban was the locations – where work, play, grandfather of the modern or the pursuit of adventure SUV. However, the steel-bodied, awaited. During the past 75 years, truck-based Chevrolet Suburban many of the more than two 1936 “Carryall” originated as a more million Chevrolet Suburbans built Chevrolet Suburban robust and accommodating have continued that original alternative to “woodie” station mission, while others have taken wagons when it was introduced on new roles, such as serving in mid-1935. Continuing into as VIP limousines. Along the way, 1936 with few changes, the first the Suburban has become generation Suburban was the longest-lived, continuous often put to work carrying up to production, automotive eight persons, plus their gear nameplate in the United States. and luggage, to rugged and remote 38 Chevrolet Centennial Times

Chevrolet’s new Advance seating. The Chevrolet truck Design trucks for 1948 were the driveline, which had proved itself first completely restyled in every possible way during 1948 General Motors vehicles intro- the war, hadn’t needed – or re- Chevrolet Pickup duced after World War II. From ceived – much tweaking. Reliable the start, people loved the and versatile, the Chevrolet new Chevrolet pickups. (And they half-ton pickup continued as the still do – the Advance Design farmer and tradesman’s four- generation trucks are cherished wheeled friend. With the advent by collectors as classics today.) of the ‘48s, more families began The new, roomier cabs for ’48 to consider a Chevrolet pickup for provided spacious three-across a second car.

During the decades since the supermarkets came along, first Chevrolet trucks rolled out “hucksters” commonly sold fresh in 1918, some once-common uses fruits and vegetables curbside for Chevrolet trucks, and the in neighborhoods from such trucks. 1949 special models that served these The GM Heritage Center collection Chevrolet Canopy Express needs, have fallen by the wayside. has one of the last 1949 Canopy Open-sided panel trucks called Express trucks in existence. Canopy Express trucks were once common, and used for many types of delivery services. Before

In 1952, GM styling head Harley elegantly simple and lightweight Earl and a small team of designers 1955 Chevrolet small-block set out to create an American V-8 into a racing engine com- sports car using innovative fiber- petitive in most any arena. 1953 glass body construction. Crowds By 1956, a Corvette race car with Chevrolet Corvette thronged the resulting roadster – the right factory authorized the Chevrolet Corvette – at the parts could give nearly any car 1953 GM Motorama. A production in the world a good run. And version, powered by a warmed- that was just the beginning. up Chevrolet six, followed. A few years later, GM engineer Zora Arkus-Duntov, a Russian-born émigré who knew his way around European sports car racing, gave Corvette its high-performance heart. Duntov massaged Ed Cole’s

Occasionally, a new car arrives Chevrolet exuded American at just the right moment – and optimism. A sizzling new history is made. One such stand- “Turbo-Fire” V-8 – the engine 1955 out in the 100-years of Chevrolet that launched Chevrolet’s Chevrolet Bel Air Sport Coupe is the 1955 Bel Air. Chevrolet legendary small-block engine had a “durable, but dull” image in family – was optional. Chevrolet the early 1950s that cried out to ads called the ’55 “The Hot be re-energized. The 1955 One,” an allusion both to its Chevrolet, especially in top-level V-8 performance and record- Bel Air guise, did just that. breaking sales pace. Debuting just as rock n’ roll was about to shake America to its cultural roots, the longer, lower and often two-toned 1955 Chevrolet Centennial Times 39

The strikingly sleek Chevrolet America’s burgeoning suburbs Nomad of 1955-1957 brought were absorbing ever more station mid-century modern design to wagons, Chevrolet developed 1957 the utilitarian station wagon. the Nomad into a premium Bel Chevrolet Bel Air Nomad The Nomad got its name, along Air-level “halo” model for their with its unique roofline and 1955-57 regular wagon lines. The rear body treatment, from a 1954 Nomad two-door sport wagon GM Motorama Corvette concept design was produced through 1957. wagon conjured up by GM Each of the three model years design chief Harley Earl – father still has its passionate followers – of the 1953 Corvette roadster. the original Nomads have never Encouraged by the show car’s gone out of style. reception, and mindful that

The Beach Boys sang harmo- 327 small-block V-8 engine, and nies to Chevrolet’s 6.7 l big- was even available as a six- block V-8, rated at a thumping cylinder model. The popular Super 1963 425-hp for 1963. The hardtop Sport package included special Chevrolet Impala ’63 Impala Sport Coupe, with its SS exterior details and front bucket convertible-look roofline, crisply seats with a console. Collectors tailored flanks, and pointed drool over ’63 Impalas today – es- fenders, beautifully showcased pecially when there is an original the big brute of an engine. 6.7 l V-8 under hood – and the The sleek 1963 Impala could also ’63 is also a favorite with hot rodders be had with a Chevrolet 283 or and customizers.

By 1962, the Chevrolet Corvette Ray had a new and effective had earned global respect for its independent rear suspension, performance prowess and was offered extra-potent, fuel- on its way to becoming the favorite, injected small-block V-8 power, 1963 if never official, car of America’s and, best of all, was surpris- Chevrolet Corvette astronauts. Then came the 1963 ingly affordable. Sting Ray Corvette Sting Ray. Based on a one- off sports racer penned by GM “Split-Window” Coupé design chief Bill Mitchell, the Corvette Sting Ray “Split-Window” Coupe was quite possibly the most exciting production car America had yet experienced. Beyond its superbly tailored form, the Sting

The 1967 Chevrolet trucks Many features of the new pickup – led truck design into a new era. and the Suburban that shared Leaner and cleaner in every its styling – were designed to appeal line, the new models appeared to the still relatively small, but 1967 lower and longer – somehow growing, number of customers Chevrolet Pickup managing to look both car-like seeking comfortable and capable and rugged at the same time. trucks for recreational use or Their large, rounded wheelhouses personal transportation. added a design touch evocative of several popular GM cars of the era. The ’67s were more durable than ever, and were to their core tough machines designed first of all to get the job done. 40 Chevrolet Centennial Times

Providing a spectacular grand coupes were providing thunderous finale to the first generation thrills at drag strips and race Camaro (1967 - 69), the freshly circuits, and a specially detailed 1969 restyled ’69s raced through a year RS/SS 396 Convertible popped Chevrolet Camaro of unprecedented exhilaration. up just in time to pace the 1969 Indy Chevrolet’s hot four-seat sportster 500. No 1969 Camaro would was turning up at the head of ever become just another used car. the pack everywhere, it seemed. The spirit of the now-iconic ’69 The Z28 was headed for a Trans is subtly evident throughout the Am racing championship, several all-new 2010 Camaro dozen specially produced ZL-1 aluminum-engined Camaro

The El Camino “passenger-car the El Camino was finally avail- pickup” first appeared in 1959 able with Super Sport equipment, and was, along with the ’60 edition, and buyers could fully partake based on the full-size Chevrolet. of the additional muscle-car options 1970 Following a three-year hiatus, the offered for the Chevelle SS. The Chevrolet El Camino SS El Camino returned for 1964, 1970 El Camino SS, stuffed with as a derivative of the new inter- 6.5 l or 7.4 l Chevrolet big-block mediate-sized 1964 Chevelle.The power, is the ultimate El Camino restyled ’68 El Camino was as of the muscle car era. sleek as any vehicle with a pickup bed could be. That same year,

The muscle car era peaked Original, unmodified LS-6 SS in 1970, and leading the way to the 454s are rare collectibles today. summit was the SS 454 Chevelle. However, many enthusiasts build 1970 Chevrolet’s 7.4 l big-block, the their dream Chevelle SS from Chevrolet Chevelle SS largest displacement production Chevrolet’s Performance Parts Chevrolet V-8 ever, was new catalog – the GM Heritage Center’s for 1970. That same year, GM first ’70, with its modern 505-hp, LS7 permitted engines larger than 7.0 l V-8, is a sterling example. 6.5 l in its intermediate-sized cars. One result was perhaps the most legendary of all Chevrolet Super Sports, the SS 454 Chevelle. The available 450-hp LS-6 big- block could launch the SS 454 to 100 mph (160 km/h) in about 13 seconds.

The trend had been building for ’71, by far the most popular was years and in 1971, it became the 2WD C10 pickup, with more impossible to ignore: Mainstream than a quarter million built. 1971 America was falling in love with Spurring the half-ton’s acceptance Chevrolet C10 Chevrolet trucks. The 1971 trucks was the new-for-1971 Cheyenne Cheyenne Pickup helped Chevrolet set a new car premium trim package, which and truck calendar year sales raised Chevrolet pickup interior record of more than three million style and comfort to new levels. vehicles that year. On a model- year basis, Chevrolet truck produc- tion for 1971 totaled 739,478, also a record at that point. Of all the Chevrolet truck models offered for Chevrolet Centennial Times 41

Tradition counts in the truck vestige of the old-time running business, and wise truck board – mounted ahead of makers stay mindful of the past each rear fender. These were useful 1976 while moving ahead. When for reaching items collected at Chevrolet C10 Chevrolet launched its smooth- the front of the bed. Convenience Stepside Pickup sided, double-walled Fleetside aside, some Chevrolet pickup pickup box in mid-1958, it kept buyers just plain liked the look of the Stepside box in the lineup a Chevrolet Stepside. The dealer- as well. It would remain available, added paint striping and after- one way or another, for another market wheels on the Stepside 45 years. The classic Stepside shown provided an individualized design had a small step – really a custom appearance.

Chevrolet thunder rolled across performance right to the red line. Europe in 1989 when 24 pre-pro- Engine supply delays pushed duction ZR-1 Corvettes arrived on the official ZR-1 introduction into the Continent for a press tour the 1990 model year. In 2009, 1989 in the south of France. The ZR-1, Chevrolet resurrected the ZR1 Chevrolet Corvette ZR-1 also known as the “King of the designation (sans hyphen) for a Hill” Corvette, was powered by a new supercharged Corvette technically advanced 32-valve, model that surpasses the 1990-1995 4-cam, 5.7 V8, developed with Group ZR-1 in performance. Lotus of England. Although quite tractable at low speeds, the engine – coded LT5 – had breathtaking

The fourth-generation Camaro, in 1967, 1969 and 1982). As had featuring completely new and become tradition, a Pace Car extremely smooth styling, was intro- Edition package was offered duced for 1993 as a coupe only. through Chevrolet dealers. 1993 The Z28 featured a 275-hp version 1993 Z28s were built with the Chevrolet Camaro Z28 of the Corvette LT-1 small-block colourful pin-striped Indy V-8 introduced the year before – Pace Car package. making the Camaro performance model the closest car to a Corvette available with a rear seat. A Camaro Z28 paced the 1993 Indianapolis 500, marking the fourth time the brand had served as the Indy Pace Car (earlier appearances were

Chevrolet closed out its body color – black-only in 1994, rear-wheel-drive, full-size sedan with dark cherry metallic and dark lineage in fine style with the grey-green also offered during 1996 1994-96 Impala SS. The cars offered 1995 and 1996. Inside, leather seat- Chevrolet Impala SS impressive performance – their ing surfaces and a leather- 260-hp 5.7L LT1 Corvette small- covered steering wheel exuded block V-8 engine could propel the luxury. 1,905 kg cruisers to more than 114 km/h in a quarter mile. A sport- tuned suspension, extra-powerful four-wheel disc brakes, and wide 17-inch tires on special aluminum wheels, were also standard. Exterior moldings matched the 42 Chevrolet Centennial Times

The fifth-generation (C5) 6-speed manual transmission, 1997 Corvette debuted to global the 1997 C5 could reach 273 km/h acclaim. Everything was fresh, (170 mph). From its especially 1997 from the taut, yet fluid, styling to strong hydro-formed box frame up, Chevrolet Corvette Coupe the new LS1 small-block V-8, the 1997 C5 was designed to be refined chassis, and improved exceptionally rugged. The C5 body construction. The trans- convertible, which followed the mission was now mounted at the coupe into production a year later, rear axle, an arrangement that further demonstrated the effective- contributed to a desirable 50-50 ness of the new structural design. front-to-rear weight distribution. Equipped with an available

The 2008 Chevrolet Tahoe power through an electronically Hybrid helped introduce the two- variable transmission, enabling mode hybrid green technology a significant improvement in to full-size SUVs. In 2004, GM, BMW fuel economy, compared to stan- 2008 and DaimlerChrysler engineers dard gas-engine powertrains. Chevrolet Hybrid Tahoe set out to jointly develop a two- Chevrolet Tahoe and Silverado mode hybrid system suitable for models with the two-mode system full-size cars and SUVs. A system are still the fuel economy leaders developed by GM’s Allison trans- in their segments, with EPA esti- mission division for use on transit mated 20 mpg (11.7 l per 100 km) buses, was the starting point. city and 23 mpg (10.2 l per 100 km) The two-mode hybrid system highway. channels gas and electric motive

The TV commercial that intro- what looked like several volcanoes duced the 1967 Camaro showed it worth of pyrotechnics and emerging from an erupting volcano. special effects in the 2007 film For 35 years, an unforgettable TRANSFORMERS®*, the pressure 2010 lineup of fun-to-own, fun-to-drive to put it into production inten- Chevrolet Camaro Camaros emerged from that sified. Much to the delight of metaphoric volcano. In 2002, the Camaro enthusiasts everywhere, mountain went dormant. Then, the new Camaro that emerged at the 2006 North American Inter- onto the automotive scene for 2010 national Auto Show in Detroit, a was wonderfully faithful to the new Camaro concept emerged to a concept design – and to the spirit standing ovation from the media of the original. With the recent *TRANSFORMERS and all related characters are and fans packing the convention addition of a convertible, and soon trademarks of Hasbro and used with permission. hall – and rekindled the passion an ultimate performance ZL1, the © 2011 Hasbro. All rights reserved. of the iconic 1969 Camaro. After Camaro revival is just beginning. the concept Camaro upstaged

The Volt is battery powered for collected Green Car Journal’s Car the first 40 to 80 kilometers and of the Year® award, was chosen emits zero CO2. After charging up, Automobile Magazine’s Auto- 2011 the revolutionary electric-powered mobile of the Year, and was voted Chevrolet Volt Chevrolet Volt’s petrol-powered 2011 North American Car of the generator seamlessly provides Year by automotive journalists. As additional electricity to continue of early July 2011, Chevrolet on for another 500 kilometers or estimated that about two-thirds so, when needed. This extended- of the more than two million range capability frees Volt owners miles driven so far by Volts owners from the range anxiety that can had been on electricity from haunt owners of battery-powered the grid. cars. The Volt was named Motor Trend® Car of the Year for 2011, has Chevrolet Centennial Times 43

The 2012 Centennial Edition the fledgling Corvette was first Corvette pays homage to fitted with the new small- Chevrolet’s history and racing block Chevrolet V-8, Corvette has 2012 heritage, even as its bold, personified the passion and Chevrolet Corvette edgy monochrome appearance performance of Chevrolet, and it Centennial Edition places it firmly in the present. has held a unique position as The Centennial Edition package America’s sports car, winning fans can be ordered on any 2012 and races worldwide as erstwhile Corvette model, and is available competitors came and went. Most exclusively in carbon flash recently, Corvette won the GTE metallic, with satin-black graphics class at the 2011 24 Hours of Le and unique Centennial satin black Mans, beating Ferrari, BMW, and wheels accented by red brake Porsche. calipers. Ever since 1955, when Chevrolet is ready for the next century 44 Chevrolet Centennial Times Chevrolet Harnesses Sun

Capacity to charge a dozen Volts daily; excess energy to supplement dealer’s use as dealerships pledge to install solar-powered charging stations.

hevrolet is installing solar-powered elec- Chevrolet’s Green Zone Initiative is part of tric charging stations for its Volts at deal- GM Ventures’ recent announcement to invest erships in North America. The Green Zone 5.2 million ($7.5m) in Sunlogics, a solar panel Cinitiative will generate electricity equiva- manufacturing and development company lent to 12 full vehicle charges per day and ex- that will supply the panels and install the deal- cess electricity created will help supplement er charging stations. Both American Chevrolet the dealership’s power needs. and Al Serra Chevrolet partnered with Sunlog- ics for installation of their Green Zones. “The Chevrolet Green Zone will provide our U.S. dealers with added flexibility when it “Just one of these canopies provides enough The Volt can be charged comes to charging their vehicles, while also re- renewable energy to power two to three homes at any 240V household power inforcing GM’s commitment to renewable en- per year, or more than 25 percent of a dealer- ergy projects,” said Chris Perry, vice president, ship’s energy consumption,” said Perry. “Col- outlet. Global Chevrolet Marketing and Strategy. lectively, that will be a lot of power we are put- ting back into the grid.” A full charge will take about American Chevrolet in California and Al four hours. The Volt Serra Auto Plaza in Michigan are the first U.S. As part of the GM Ventures investment an- dealerships to complete their solar charging nouncement in Sunlogics, General Motors can be programmed to charge capability by installing Green Zones on their committed to double its solar output globally – overnight, making property. from 30 megawatts to 60 megawatts by 2015. use of the lowest possible The company derives 1.4 percent of its U.S. en- “The question isn’t whether to install a solar ergy consumption from renewable resources. electricity rates. canopy, it’s where and how many,” said Joe Serra, president of Serra Automotive. “It’s a win GM is the leading user of renewable energy for us because the electricity generated will in automotive manufacturing. It has three of help reduce operating costs, and it’s a win for the largest automotive rooftop solar power in- the environment since solar power helps re- stallations in the United States, and the world’s duce our carbon footprint.” largest rooftop solar installation at its car as- sembly plant in Zaragoza, Spain. Additionally, Each canopy generates enough electricity GM has started construction on a new solar for up to 4,500 charges per vehicle annually. field at its Detroit-Hamtramck facility and The proof of concept for the Green Zone proj- completed construction on a solar array on top ect is housed at the Detroit Hamtramck assem- of its Baltimore Operations facility. bly plant, manufacturing home of the Volt. Chevrolet Centennial Times 45

“GM decided to offer assistance by collect- The remaining 25 percent is a mixture of post- Chevrolet Volt ing boom material from the Gulf coast until consumer recycled plastics and other poly- there was no longer a need,” said John Brad- mers. burn, GM’s manager of waste-reduction ef- Re-Charges Gulf Oil forts. “We’re in the process of identifying other Before GM began the project, the only op- areas where the material we have left can be tions for the contaminated boom material Spill Waste used – potentially in our plants – now that we were disposing of it in a landfill or burning it have a sufficient quantity for the Volt.” Using for energy. While energy conversion was pref- Chevrolet recycles 96,388 kg of oil containment the recycled oil containment booms, whose oil erable to waiting hundreds of years for the ma- booms used to clean-up the Gulf of Mexico spared and water was refined or used for energy, al- terial to decompose, both options end the life from landfill and used to make electric cars lowed GM and its supplier partners to: of a material that, if recycled, could live indefi- nitely. Oil-soaked booms from the Gulf of Mexico are / reuse 365km (227 miles) of the absorbent providing more than enough recycled material Boom material In 2010, GM facilities worldwide recycled 92 to make a production year’s-worth of air-de- / Save 109,776 liters of water and oil percent of the waste they generated. It uses re- flecting baffles fitted to the underside of the from the nation’s landfills cycled and bio-based materials such as plastic Chevrolet Volt a positive outcome of the worst / eliminate 96,388kg (212,500 lbs) of bottles, blue jeans, cardboard, carpet, tires, ke- offshore oil spill in U.S. history. waste from being thrown out naf fibers, balsa wood and soy in its vehicles. / Prevent 149 tons of CO2-equivalent emissions The rubber baffle or “air dam” is a special from entering the air “We use recycled and bio-based materials aerodynamic feature on the front of the Volt whenever possible both in the vehicle manu- just under the bumper which reduces the The air dams comprise 25 percent boom facturing processes and plants and are pleased amount of air travelling under the car, increas- material, 25 percent recycled tyres from GM’s to be associated with the role we played in ing the overall aerodynamic efficiency of the Milford Proving Ground vehicle test facility in helping the Gulf clean-up efforts,” concluded Volt and overall battery range while also im- Detroit and 25 percent packaging plastic from Bradburn. proving airflow into the engine and radiator. GM’s Fort Wayne Assembly plant in Indiana.

2 MOTOR A 111 kW/150 hp electric drive unit powers the Volt’s wheels at all times. Unlike conventional engines, there are no step gears and instant torque (370 NM) makes the Volt a lot of fun to drive.

5 Charging Cables The Volt can be easily charged anywhere at any time with 1 Range Extender its portable charging cable. At home, wall-mounted charging stations in your garage are the most convenient The range extender is unique and sets the Volt apart solution. from other pure battery-powered cars. It allows you to continue your journey once the battery’s energy is low. The 1.4 l engine serves as a generator to sustain the battery charge and extends the range to about a total of more than 500 km

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3 Brakes 4 BATTERY The Volt is equipped with an electro-hydraulic brake The heart of the Volt is the state-of-the-art lithiumion system that enables regenerative braking The battery. 288 prismatic cells deliver 16 kWh. A system converts G-forces to electrical power, then sophisticated active liquid thermal control system stores the energy in the battery pack. heats or cools each battery cell for optimum range and performance. The Volt’s battery mana- gement runs more than 500 diagnostics at 10 times per second. You can drive up to 80 km on a battery charge. 46 Chevrolet Centennial Times EN-V: A Vision for Future Urban Mobility Radical Change in Mobility to Address Growing Urbanization Issues as Convergence of Electricity and Connectivity Redefines Automobile DNA

Chevrolet’s bow-tie still stands for iconic design and in our move the motor vehicle from the environ- charge. EN-V can also improve the efficiency centenary year we are celebrating 100 years of driving mental debate and redefining design. EN-V is of the public electric infrastructure since the passion, changing the way we thought about transportation. a two-seat electric vehicle that was designed to vehicle has the capability of communicating alleviate concerns surrounding traffic conges- with the electric grid to determine the best rom successes of the past such as new ideas tion, parking availability, air quality and af- time to recharge based on overall usage. like the Suburban – the world’s first SUV in fordability for tomorrow’s cities. 1936 that changed personal mobility – we By combining the Global Positioning Sys- F are now embarking on our second hundred “EN-V reinvents the automobile by creating a tem (GPS) with vehicle-to-vehicle communi- years. new vehicle DNA through the convergence of cations and distance-sensing technologies, electrification and connectivity. It provides an the EN-V concept can be driven both manually Propulsion, navigation and safety remain ideal solution for urban mobility that enables and autonomously. key to personal mobility, but the future of trav- future driving to be free from petroleum and el is about to be transformed, even now as we emissions, free from congestion and accidents, Its autonomous operating capability offers consider the global environmental impact of and more fun and fashionable than ever be- the promise of reducing traffic congestion by the automobile. fore,” said Kevin Wale, President and Manag- allowing EN-V to automatically select the fast- ing Director of the GM China Group. est route based on real-time traffic informa- Vision of the Future tion. The concept also leverages wireless com- By 2030, urban areas will be home to more Breakthrough Technology munications to enable a “social network” that than 60 percent of the world’s 8 billion people. The EN-V concept was inspired by the Person- can be used by drivers and occupants to com- This will put tremendous pressure on a public al Urban Mobility and Accessibility (P.U.M.A.) municate with friends or business associates infrastructure that is already struggling to prototype, which was developed by GM in con- while on the go. meet the growing demand for transportation junction with Segway and debuted in April and basic services. 2009. The motors not only provide power for This combination of sensing technology, acceleration but also control deceleration and wireless communication and GPS-based navi- General Motors and its strategic partner, stopping. Turning radius has been dramatical- gation establishes a technology foundation, Shanghai Automotive Industry Corp. Group ly reduced compared to today’s conventional pieces of which could migrate from the EN-V (SAIC), are exploring several solutions for to- vehicles, enabling EN-V to “turn on a coin.” concept and potentially lead the way to future morrow’s drivers. Among the most promising advanced vehicle safety systems. is a new vehicle form called EN-V. Zero-emission power for the motors is pro- vided by lithiumion batteries currently seen in The ability to communicate with other ve- A Promising Solution Chevrolet’s Volt electric vehicle (EV). Recharg- hicles and with the infrastructure could dra- EN-V, which is short for Electric Networked- ing can be done by conventional conductive matically reduce the number of vehicle acci- Vehicle, maintains the core principle of per- charging using household power, allowing dents. Using vehicle-based sensor and camera sonal mobility – freedom – while helping re- EN-V to travel at least 40 kilometers on a single systems, EN-V can “sense” what’s around it, al- Chevrolet Centennial Times 47

lowing the vehicle to react quickly to obstacles “EN-V incorporates significant technology ity right now to create a way to move people or changes in driving conditions. For example, and material innovation, which has given the that not only ensures a ‘better city’ but also of- if a pedestrian steps out in front of the vehicle, design team a whole new world to explore,” fers people a ‘better life,’” said Taub. EN-V will decelerate to a slower and safer said Clay Dean, Director of Advanced Design speed and stop sooner than today’s vehicles. for GM North America. “Because of the light- weight structures, materials and integrated “The EN-V concept represents a major controls, we created unique surface forms not breakthrough in the research that GM has traditionally found in automotive applica- been doing to bring vehicle autonomy to life,” tions.” said Alan Taub, Global Vice President of GM Research and Development. “The building The body and canopy of EN-V are con- blocks that enable the autonomous capabili- structed from carbon fiber, custom-tinted Lex- ties found on the EN-V concept such as lane an and acrylic, materials that are more com- departure warning, blind zone detection and monly used in motorsport, aerospace and by adaptive cruise control are being used in some NASA because of their strength and light- GM vehicles on the road today.” weight characteristics. The ability to work with such innovative materials provided a EN-V has been designed for the speed and learning opportunity for GM’s design teams to range of today’s urban city cars. It weighs less study the feasibility of future automotive ap- than 500 kilograms and is about 1.5 meters in plications. length. By comparison, today’s typical auto- mobile weighs more than 1,500 kilograms and EN-V’s compact size makes it ideal for use in is three times as long. In addition, today’s au- densely populated cities thanks to its ad- tomobiles require more than 10 square meters vanced safety and propulsion technologies. of parking space and are parked more than 90 But good things come in small packages, as percent of the time. EN-V’s smaller size and witnessed by EN-V’s innovative interior de- greater maneuverability mean the same park- sign, which provides maximum visibility to ing lot can accommodate five times as many the world outside. A simple interface for acti- EN-Vs as typical automobiles. vating Wi-Fi-based technologies keeps occu- pants connected to the outside world. Smaller, Smarter Design While EN-V leads the way in terms of efficiency “The future of how we move around in ur- and technology, it also sets a new benchmark ban areas can combine the best of personal for vehicle design. For its debut, GM had de- mobility and public transit. There is a better sign teams around the world provide their vi- solution and it is called EN-V. It demonstrates sion of what future mobility will look like. that we have both the knowledge and the abil- EN-V

The 1/64-scale model of his dream car – Diaz-Serrano, who was given his first Hot A Chevrolet Chevroletor – is inspired by a 1930-era racers, Wheels car in 1968 by his Dad – a blue Camaro 1957 Corvette SS, Batman and a model of mov- – at a Sears in his native Puerto Rico still col- ie star Arnold Schwarzenegger as The Termi- lects them today and has more than 3,000 Hot Designer and the nator from the vast toy collection he drew Wheels, toy garages, and other play memora- upon for inspiration for the Hot Wheels De- bilia in his basement. small dream signer’s Challenge held by toy giant Mattel. “I give some of the toys away every year to Meet Amaury Diaz-Serrano, a Chevrolet designer with a love Hot Wheels design director Alec Tam said needy kids,” he says, “but I always pick up a for cars big and small who has just landed his dream job. Hot Wheels have long been inspired by real new Hot Wheels every time I go shopping. I’ve cars, such as the Chevrolet Camaro, for their been doing fan cars at work and fan cars for toy By day, Serrano can be found at GM’s legend- 1:64 scale die-cast models, but for the 40th an- companies, so I have no complaints,” he said. ary Technical Center in Warren, Michigan, niversary of Hot Wheels, car industry design- “I get paid to play.” as part of the team behind the Camaro and ers were asked to do something a little differ- Chevrolet car and truck range, but his real pas- ent. sion is designing race cars with a difference. “They took some chances on design and did As a kid he dreamed of one day designing things they are unable to do in their day jobs,” cars for a living while play with Hot Wheels® he said. “Hot Wheels is one of the few places die cast toy cars at home, so when he was where a car designer can not only be a kid but asked to design a Hot Wheels® car for GM, he can really realize the vision of their design.” was beside himself. Tam said each car had to capture the Hot “The chance of designing a Hot Wheel is Wheels core values – speed, power, perfor- like going to the moon,” Diaz Serrano said. mance and attitude – as well as reflecting the “I never would’ve imagined I would have two distinctive look of each automaker. Each car cool jobs in my life,” he added, “designing cars also had to be able to perform a loop on a Hot for GM and Hot Wheels.” Wheels orange track. 48 Chevrolet Centennial Times CATWALK TO SIDEWALK You are what you drive – How your sense of touch, sight and smell inspires Chevrolet

Erin Crossley is surrounded by coloUr swatches and “A couch, clothing or soft furnishing design- pearl and grey hold joint third place with 16 textile samples from New York Fashion week, where er will instantly recognize the colour waves in percent each. Red holds a comparatively small supermodel glamour and attitude mixed with beautiful the studio as well as words and phrases – there six percent of the market, blue five percent and couture clothing influences everything from Main are other commonalities in colour positioning brown or beige three percent. Street and the chair you sit in to your cell phone. and harmonization,” adds Erin, “including the use of matte and gloss finishes that have to “One thing that has really caught my eye this hether you’re slipping into a beautiful match side-by-side.” year is the increasing use of bold saddle leath- dress or buttoning up a tailored suit, ers as a material by a spectrum of designers on your sense of style makes you feel spe- Like an outfit, cars wrap around their owner furniture and luxury luggage to garments. W cial and cared for. Erin’s job is to help in a protective and decorative shell and em- We’re also seeing expressiveness with Chevrolet people experience this with something alto- body the ideas and the attitudes of the time in buyers who are choosing more expressive deco- gether different, every day. which we live, offering some prospect of trans- rative trims and brighter colours.” formation or a new journey, life and glamour. “Everyone is a style guru. When you get Shaping the future dressed you are unleashing an inner colour and “The multiple colour and trim palettes we Most people assume that car design is a guy’s texture fashionista without even thinking recommend have a vital and complex role as job in vast studios which create exteriors and about it, simply by choosing the outfit you wear they must grab your attention in the show- interiors and may not know how a “female to the office or for going out,” says Erin, who is room, but be ‘fashion forward’ enough to en- touch” with colour and textures influences the in charge of shaping the future look of Chevro- sure you still like them two years down the line finished product. You may also be surprised to let car interiors. and that they remain ‘on trend’.” discover that the people behind Chevrolet de- signs have also designed everything from mo- If you think couture inspires car design, “I love seeing how our colour palettes and bile phones and upholstery fabrics to wall cov- you’d be half right, but there’s more to it – the trim recommendations are interpreted and erings. car you drive is an important accessory which ‘blinged’ by customers. It’s also interesting to you also “put on”. It embodies design principles see how customers apply and personalize our “One of the best parts of my job is that I get to which create the same human feelings people colour and texture combinations. There’s al- research fashion shows and clothing exhibi- experience when wearing a premium watch or ways something a little different as they’re a tions. It’s really cool because I see the trends, high-end fashion. statement of expression.” colours and textures that will be the next big thing for the upcoming season, and it allows “By adding personalizations such as a silk You are what you wear me to translate them and apply them to the scarf or cuff links you tell the world who you are Consumers make an emotional connection Chevrolet products our customers will drive,” and make a bold “here I am” statement – and and have an affinity with a brand, so universal- says Erin. this follows through inside your home to out on ly felt emotions play a big role in hitting the the street and the car you drive,” says Erin. “buy button”. What’s “hot” in terms of colour at “Everyone in the team spends a considerable any given time counts whether it emphasizes amount of time researching trends on the run- “Craftsmanship and detail make you feel value or an opulent display status. way, but they also delve into the world of interi- special whether you are wearing a handmade or designer and furniture to bring new and in- jacket, carrying luxury luggage or in a car. One Erin adds: “Consumers naturally look for novative ideas into the studio that shapes our of my passions is window shopping and I spend friendliness in design whether they are buying work.” hours looking at tiny details on handbags or something to wear, for their home or a car. couture clothing lines that will achieve this. I Classic designs and neutral understated tones “It may be a cliché, but not one day is the love to brainstorm how a small buckle on a belt, are ‘in’ – something we first noticed in 2009, same and I get a real kick when I see something the matte finish on a sofa or pattern used in a where greys and neutral tones were big. People I’ve designed on the streets. They’re a real labor catwalk outfit could be used in my work – it can have been buying to show pride in a smart pur- of love and I very much feel like they are part of be very addictive.” chase, but we are seeing more expressive hot me as I have an emotional connection with colours appearing for 2012.” each car from early concept and inspiration “Despite being so very different, under the board to the final product. skin, there are many similarities between a Women also control or influence 85 percent couture fashion, upholstery patterns and the of buying decisions – including purchasing and “I think I have the best job in the world – and interior of the latest Chevrolet as each colour or maintaining vehicles – so the look, feel and I get paid to know the latest fashion trends!” texture evokes a range of emotions.” “new car smell” is as vital as any safety package says Erin. or entertainment system for the most discern- “Most of the skills I use applying colour and ing decision makers. texture were learned as a wall coverings, uphol- stery and fashion fabric designer. Each material According to the DuPont Global Automotive creates strong feelings – from leather to plastic, Colour Popularity Report, in 2010 silver ac- wood or metal. A matte metal is fast and sporty counts for 26 percent of cars sold globally, while while a rich or neutral colour is relaxing.” black accounts for 24 percent and white/white Chevrolet Centennial Times 49

FIND YOUR STYLE FIND YOUR CHEVROLET 50 Chevrolet Centennial Times Community News

Chevrolet’s social media presence on the World Wide As a follow-up to our earlier post, more than Web is as innovative as its products, with Facebook 60 Chevrolet Volts were shipped out this morn- pages for each of our models, the most popular of ing from Oshawa, so for Canadian fans, no which is the Camaro page with 1,836,950 fans. need to wait for other electric vehicles that won’t be delivered for some time. Customers in Whether engaging with customers or just some provinces can expect it to arrive soon sharing stories, Chevrolet has more websites and within 12 months, the Volt will be avail- and online fan clubs than any other brand, able nationwide in Canada. Check out VoltAge creating a lasting affinity with thousands of for details. enthusiasts and “friends” in our community around the world. Chevrolet Italia Chevrolet has gathered a small selection of up- dates and posts from Facebook pages around Corvette Engineers Create High-tech Auto Sunscreen Europe and the rest of the world on 1 Septem- La ricerca di Chevrolet continua! I nostri ingeg- ber 2011, featuring Chevrolet corporate an- neri hanno studiato una vernice speciale e nouncements, events, Chevrolet fan updates trasparente che protegge, con lo stesso principio and aspects of our global online presence. adottato per la pelle dai solari NIVEA, dai raggi UV le parti in fibra di carbonio che ricoprono la- vettura. La carrozzeria della propria auto, come Chevrolet UK la vostra pelle, va preservata e Chevrolet-come NIVEA-ha trovato il modo per proteggere la tua Chevrolet celebrated its 100 year anniversary auto anche sotto il sole più rovente. at the world famous Ace Café in North West London by unveiling a very special one-off In an effort to produce lighter, more fuel-ef- model of the Chevrolet Cruze (pictured). The ficient and better handling models, Chevrolet “Cruzemobile” echoes the look of the famous Corvette features advanced materials such as “Bluesmobile”, we even had our own version of carbon fiber. Until now, exposed-weave car- The Blues Brothers, The Cruze Brothers who bon fiber, one of the coolest looks for fast, hot performed a live set to over 500 guests. cars, was unavailable to consumers because the sun degrades the material. Chevrolet España Chevrolet, campeones del mundo en el campe- onato de constructores!

Chevrolet, world champions in the WTCC con- structors’ championship! General Motors

Camaro beats the Mustang, Challenger and Chevrolet Volt 370 in August 2011 The Chevrolet Volt Arrives in Canada www. www. torquenews. chevroletvoltage. com com Chevrolet Centennial Times 51

1,836,950 CaMARO FANS ON FACEBOOK 52 Chevrolet Centennial Times Born to Race 100 Years of motorsport is ultimate test for safer road cars and smart technology 1

Chevrolet racing has been at the heart of Louis Chevrolet built his first race car in which composite materials are all examples of track- everything it does to such a point that it’s more he was clocked at 191.5 km/h – yet another proven technology that you’ll easily find on the than company tradition it runs deep in its DNA. world record. latest Chevy road cars.

“fearless Louis Chevrolet” is first reported From Indianapolis to NASCAR, American Champions of the WTCC World by the “Journal de Beaune” as winning Le Mans, World Touring Cars and BTCC to club While the latest models in Chevrolet's product bicycle races in 1895 and within 10 years, sport race, at any given weekend somewhere in range, the all-new Aveo, the Cruze HB and Aalong with his brothers, he was racing mo- the world a Chevy will be pounding the tracks. the Captiva SUV, take their cue from classic tor cars. Chevrolet designs; exactly 100 years after the There’s no greater test than a race-track, first race successes by the company's founder, They entered the inaugural Indianapolis rally special stage or quarter mile. From the the chevrolet team won again the FIA World 500 in 1911 and in the races that followed the punishing heat in Brazil where the Cruze Touring Car Championship (WTCC) 2011. ‘dare-devil Frenchmen’ was setting and break- WTCC team competes or the ultimate test of ing motorsport records across America. At one reliability and safety for a Corvette at the Le Chevrolet's manager of motor sports, Eric meeting Louis met a certain William Durant Mans 24 hours in France, it pushes every part Nève, formed a team that successfully estab- who asked if he would like to set up a business of the car to the limit in the ultimate test of en- lished itself in its first season and reached the building motor cars. durance. podium already in November 2005. The sec- ond season saw the newcomer winning two In New York in his first motorized race – the Knowledge such as gained in races transfers races and finishing three times on the podium. “Three Miles” – he reached a top speed of to the showroom from anti-lock brakes, safety Today's international team of drivers includes 109.7 km/h – a world record. In the same year, cell crumple zones and the use of light-weight Alain Menu from Switzerland, Yvan Muller Chevrolet Centennial Times 53

from France and Rob Huff from the United of performance that continues today – seeing ance racing at the “24 Heures du Le Mans” Kingdom. In 2010, Chevrolet became world the 100-millionth Chevrolet Small Block en- was, and still is, Corvette's natural environ- champions by winning the drivers' and manu- gine produced in 2011. ment and 2011 saw the Corvette racing team facturers' title in WTCC. Chevrolet won seven return to France. Since 2001, the Corvette rac- victories and 33 podiums in WTCC in 2010. “The performance of the Small Block trans- ing team clocked-up seven victories in the formed Chevy and became the weapon of GTS/GT1 class in Le Mans. The current C6 R So far in 2011, Rob Huff, Yvan Muller have choice for grassroots racers on the drag-racing race cars are based on the Corvette ZR1 super- thrilled WTCC audiences, around the world as and sports-car tracks across America and else- car, which is part of the Corvette line-up. they battle for the drivers crown once again, where,” said Jim Campbell, vice president, GM closely followed by Alain Menu – ensuring Performance Vehicles and Motorsports.” NASCAR success Cruze dominates on the track. In September The performance characteristics of the small- Chevrolet was crowned with the 2011 manu- “It’s powered Chevrolet's factory racing pro- block V-8 also helped establish Chevrolet as facturer’s title, leading by 144 points with four grams, leading to wins in stock car, endurance, strong contenders in the fledging stock car and races to go. and Trans Am series. Chevrolet's racing expe- drag racing worlds of the 1950s, growing to rience in turn led to more potent production dominate them in the next decades. Chevrolet Chevrolet also won the British Touring Car cars, creating legendary names like Corvette, is the most frequently winning brand in Driver’s Championship in its first full season Camaro, Impala, and Chevelle.” NASCAR and has collected more NHRA Pro racing the Cruze, with Jason Plato behind the Stock Manufacturers Cups than any other wheel. In 2011, the Silverline Chevrolet BTCC “The Small Block continues to be a success brand –with Jeff Gordon and Jimmie Johnson team – run by the Wellingborough-based RML because it offers customers high performance strong contenders in the NASCAR Sprint Cup Group – returns to the Dunlop MSA British and an affordable price, in a compact design Series in 2011. Touring Car Championship, with 2010 cham- that is easy to modify. The Small Block also pion Jason Plato again as lead driver supported started a wave of innovation – and escalating by Alex MacDowall, who at only 20 years of age performance – that transformed the cars we is the youngest driver in the series. all drive on the street and, some of us, on the track.” Test of endurance Introduced in 1955, the Chevrolet V-8 trans- When the Chevrolet Corvette was launched formed the brand, and fuelled American's love in 1953, road racing and the world of endur-

2011 NASCAR — DRIVERS’ CHAMPIONSHIP Chevrolet Drivers’ RANK +/- DRIVER Points Behind Starts Poles Wins Top 5 Top 10

Points +1 1 Jimmie Johnson 873 Leader 25 0 1 11 17 2 -1 Kyle Busch 852 -21 25 1 4 13 15 Standings in 3 +1 Carl Edwards 855 -38 25 2 1 11 16 4 -1 Matt Kenseth 834 -29 25 1 2 7 14 5 +1 Jeff Gordon 830 -43 25 1 3 9 13

2011 FIA WORLD TOURING CAR CHAMPIONSHIP — DRIVERS’ CHAMPIONSHIP (D) (GBR) (HUN) E) Z (BEL) y y y a (ITA) y a z pril ul ul une eptember une ul on schersleben rno (C

RANK DRIVER orto (PRT) uritiba TOTAL alencia (ESP) 24 A 15 M 15 S 4 C 20 MARCH Zolder M B udapest B P D onington O 5 J 3 J J 17 V 31 J 19 J 19

1 Yvan MULLER (FRA) 18 15 15 0 18 18 10 25 18 25 18 18 25 25 25 10 25 25 333 2 Robert HUFF (GBR) 25 12 25 8 25 25 12 18 25 12 15 25 18 18 18 8 10 18 317 2011 3 Alain MENU (CHE) 8 25 18 18 0 10 25 0 15 15 25 8 15 10 10 18 18 15 253 4 Tom CORONEL (NLD) 12 18 0 0 10 0 0 12 12 18 8 10 12 12 1 12 15 6 158 5 Gabriele TARQUINI (ITA) 6 8 12 25 0 1 8 15 0 8 10 6 10 6 15 15 0 12 157

2011 FIA WORLD TOURING CAR CHAMPIONSHIP — manufactures CHAMPIONSHIP (D) (GBR) (HUN) E) Z (BEL) y y y a (ITA) y a z pril ul ul une eptember ul une on schersleben rno (C orto (PRT)

RANK DRIVER uritiba TOTAL alencia (ESP) 24 A 15 M 15 S 4 C 3 J J 17 5 J P D onington O V 20 MARCH Zolder M B udapest B 31 J 19 J 19

1 Chevrolet 43 40 43 30 43 43 37 43 43 40 43 43 43 43 43 28 43 43 734 2 BMW Customer Racing Teams 27 26 18 14 22 25 33 20 27 26 16 22 25 27 16 37 27 22 430 3 SR Customer Racing 18 22 27 40 23 20 18 25 14 22 27 23 20 14 23 21 16 23 396 4 VOLVO Polestar Evaluation Team 6 6 6 10 6 6 0 6 10 6 8 6 6 10 12 8 8 6 126 HTTP:// media.chevroleteurope. com

IMPRESSUM

Published By Chevrolet Europe GmbH Stelzenstrasse 4 8152 Glattpark Switzerland

Editor-IN-ChIef Cornelia Harodt

Editorial Board Nick Zea-Smith and Christopher Kinsey Daryl Miller Salomons

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PRINTING Rheintaler Druckerei und Verlag AG Berneck/Switzerland

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Published once every 100 years.