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FY 2019 Washington Metropolitan Region

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FY 2019 Washington Metropolitan Region - Table of Contents - FY 2019 TDM Resource Guide and SMP ~ Section One ~ Background…………………………………………………………………………………………………………………………Page 4 Executive Summary……………………………………………………………………………………………………………Page 6 Regional Activity Centers……………………………………………………………………………………………………Page 7 Mission Statement ……………………………………………………………………………………………………………Page 11 Acknowledgements……………………………………………………………………………………………………………Page 12 Guiding Principles of Strategic Marketing Plan…………………………………………………………………Page 14 Key Findings and Strategic Implications……………………………………………………………………………Page 15 Summary of Adopted Strategy for FY 2019………………………………………………………………………Page 21 ~ Section Two ~ Regional Profile…………………………………………………………………………………………………………………Page 27 Alternative Mode Profiles/Support Programs……………………………………………………………………Page 38 Carpools and Vanpools……………………………………………………………………………………………………Page 39 Transit………………………………………………………………………………………………………………………………Page 42 Table - Summary of Bus Activity………………………………………………………………………………………Page 45 Table - Summary of Rail Activity………………………………………………………………………………………Page 53 Telework……………………………………………………………………………………………………………...…………Page 55 Bicycling/Walking……………………………………………………………………………………………………………Page 58 Bike Sharing……………………………………………………………………………………………………………………Page 63 Car Sharing………………………………………………………………………………………………………………………Page 65 HOV Lanes/Express Lanes………………………………………………………………………………………………Page 67 Park & Ride Lots…………………………………………………………………………………………...…...……………Page 76 Guaranteed Ride Home………………………………………………………………………………………………… Page 79 Commuter Benefit Programs………………………………………………………………………………………… Page 80 Clean Air Partners……………………………………………………………………………………………………………Page 84 Rewards Programs…………………………………………………………………………………………………………Page 88 About the cover photo – The image is from the Guaranteed Ride Home (GRH) marketing campaign launched in FY 2019 entitled “Don’t Freak Out”. The ad campaign appeals to that inner anxiety we feel when an unexpected emergency, personal/family illness, or unscheduled overtime occurs, and our usual commute method is not available. The campaign communicates that GRH is there to calm worries about getting home safely. GRH is a free service designed to encourage alternative commute modes by providing a way home for commuters who use such methods at least twice a week. 2 Marketing Strategies for Network Members and Regional Partners…………………………………………..… Page 90 Calendar of Regional Events for 2018-2019…………………………………………………………………………………………. Page 128 Regional Activity Center Profiles and Marketing Strategies Current Profile Inner Core …………………………………………………………………..………………………………………………Page 129 Marketing Strategies District of Columbia …..………………………...……………………………………………………………Page 132 Marketing Strategies Alexandria City ………….…..………………………...…………………………………………………..…. Page 134 Marketing Strategies Arlington County …..………………………...……………………………………...……...……………...Page 136 Current Profile Northern Virginia ………… …………………………………………………………………………………………. Page 138 Marketing Strategies Fairfax County ……………………………………………………………………………………………………Page 143 Marketing Strategies Loudoun County ……………………………………………………………………………………………..…Page 146 Marketing Strategies Prince William County ………………………………………………………………………………………Page 148 Current Profile Suburban Maryland ……………………………………………………………………………………………………Page 150 Marketing Strategies Charles County ………………………………………………………………………………………………… Page 157 Marketing Strategies Frederick County ……………………………………………………………………………………………… Page 158 Marketing Strategies Montgomery County …………………………………………………………………………………………Page 160 Marketing Strategies Prince George's County …………………………………………………………………………………….Page 163 TDM Research Summaries……………………………………………………………………………………………………….……………Page 165 Central Employment Core Cordon Count of Vehicular and Passenger Volumes 2013 (April 2014)……... Page 166 Employer Satisfaction Survey (July 2014)……………………………………………………………………………………..….…. Page 169 Capital Bikeshare Member Survey 2014 Report (April 2015)……………………………………………………….……… Page 172 Commuter Research Summary Report Summary (April 2015)………………………………………………………………. Page 180 Performance of HOV Facilities On Freeways in The Washington Region 2014 (October 2015)……….….. Page 182 Commuter Connections Retention Rate Survey 2016 Report………………………………………………………………. Page 184 Guaranteed Ride Home Program Applicant Survey Washington, DC Region 2016 Report (Sept 2016)………Page 190 Guaranteed Ride Home Program Applicant Survey Baltimore Region 2016 Report (Nov 2016)…………………Page 195 Bike to Work Survey Report 2016 (May 2017)………………………………………………………………………………..…… Page 200 State of the Commute Survey Report 2016 (June 2017)………………………………………………………………….…... Page 205 Transportation Emission Reduction Measure Analysis Report FY 2016-2017 (Nov 2017)…………………... Page 215 GRH Customer Satisfaction Survey Report Washington, DC Region FY17 (March 2018)……………………………Page 221 GRH Customer Satisfaction Survey Report Baltimore Region FY17 (March 2018)…………………………………. Page 224 Annual Placement Survey Report of Applicant Database FY18 (May 2018)……………………..……………….…. Page 227 Congestion Management Process Technical Report (September 2018)………………………………………..….…. Page 232 3 BACKGROUND The first formal transportation demand management efforts for the Washington D.C. region began in the early 1970s, under the name Commuter Club, which was established by the Metropolitan Washington Council of Governments (COG), the General Services Administration, and the Greater Washington Board of Trade to provide basic Ridematching for carpools and vanpools. In subsequent years, the program grew into a COG-coordinated network of local rideshare agencies, and in 1989, it became the Ride Finders Network which provided free alternative transportation information and computerized ride matching services to area residents seeking to join car or vanpools or locate appropriate transit arrangements and park-and-ride locations. In 1996, the regional network was renamed Commuter Connections. In 1997, Commuter Connections expanded its services to include regional telework assistance and resources, its first website, a regional Guaranteed Ride Home (GRH) program, information on bicycling to work, InfoExpress commuter information kiosks, and free assistance to employers for the development and implementation of alternative commute programs and benefits. In 1998 Commuter Connections began to honor employers in the region through the Employer Recognition Awards program. In 2001, Commuter Connections rolled out Bike to Work Day as a regional entity, initially started as a DC based event by the Washington Area Bicyclist Association (WABA). In 2003, Commuter Connections expanded its marketing efforts through the implementation of a regional mass marketing measure. The purpose of the measure was to brand the Commuter Connections name as the umbrella organization for commuter transportation information in the Washington metropolitan region and to subsequently increase the use of alternative forms of commuting. In 2008, Commuter Connections began coordinating Car Free Day as a regional event. In 2009, Commuter Connections introduced a carpool incentive project called ‘Pool Rewards, which was expanded in 2012 to include vanpools. In 2010 Commuter Connections expanded its Guaranteed Ride Home program to include the Baltimore region and St. Mary’s County. With origins beginning in 1974, Commuter Connections celebrated its fortieth year of service in 2014. In 2016, Commuter Connections unveiled CarpoolNow, a real-time ridesharing mobile app. In December 2017, Commuter Connections launched Flextime Rewards, developed in conjunction with the University of Maryland. The system sends notifications to commuters when heavier than normal traffic congestion is detected along their route, during peak travel periods. Today, the Washington region boasts one of the highest rideshare and transit rates in the country, but also some of the worst congestion in the country. The Commuter Connections regional network provides commute services and information to area residents and employers in the Washington metropolitan region to reduce traffic congestion and emissions caused by single occupant vehicles (SOVs). The outreach mission is to create awareness of SOV alternatives and their resulting benefits; to build the Commuter Connections network as an umbrella resource that provides support services to network organizations and individuals who currently drive alone, and to facilitate those who are seeking to change SOV behavior by way of providing assistance about available commute options and alternatives. Primary activities promoted by the Commuter Connections network include ridesharing, transit, bicycling, walking, teleworking and employer services. The following agencies share the regional commuter database, provide Ridematching services and share information and resources: Alexandria GoAlex , Anne Arundel County , Army National Guard Readiness Center, Baltimore City, Baltimore Metropolitan Council, Bethesda Transportation Solutions, Department of Defense, Dulles Area Transportation Association, Fairfax County Commuter Services, Food & Drug Administration, Frederick County TransIT Services, GWRideConnect, George Washington Regional Commission, Harford County, Howard County, Loudoun County, Maryland Department of 4 Transportation, Maryland Transit Administration, Metropolitan Washington Council of Governments, Montgomery County Commuter Services, National Institutes of Health-Bethesda, North Bethesda Transportation Center, Northern Neck Planning District Commission, Northern Shenandoah Valley Regional
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