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Top of Page Interview Information--Different Title Regional Oral History Office University of California The Bancroft Library Berkeley, California Diane McIntyre THE DREYER’S GRAND ICE CREAM ORAL HISTORY PROJECT Interviews conducted by Victor Geraci in 2011 Copyright © 2013 by The Regents of the University of California Since 1954 the Regional Oral History Office has been interviewing leading participants in or well-placed witnesses to major events in the development of Northern California, the West, and the nation. Oral History is a method of collecting historical information through tape-recorded interviews between a narrator with firsthand knowledge of historically significant events and a well-informed interviewer, with the goal of preserving substantive additions to the historical record. The tape recording is transcribed, lightly edited for continuity and clarity, and reviewed by the interviewee. The corrected manuscript is bound with photographs and illustrative materials and placed in The Bancroft Library at the University of California, Berkeley, and in other research collections for scholarly use. Because it is primary material, oral history is not intended to present the final, verified, or complete narrative of events. It is a spoken account, offered by the interviewee in response to questioning, and as such it is reflective, partisan, deeply involved, and irreplaceable. ********************************* All uses of this manuscript are covered by a legal agreement between The Regents of the University of California and Diane McIntyre, dated August 3, 2011. The manuscript is thereby made available for research purposes. All literary rights in the manuscript, including the right to publish, are reserved to The Bancroft Library of the University of California, Berkeley. Excerpts up to 1000 words from this interview may be quoted for publication without seeking permission as long as the use is non-commercial and properly cited. Requests for permission to quote for publication should be addressed to The Bancroft Library, Head of Public Services, Mail Code 6000, University of California, Berkeley, 94720-6000, and should follow instructions available online at http://bancroft.berkeley.edu/ROHO/collections/cite.html It is recommended that this oral history be cited as follows: Diane McIntyre, “The Dreyer’s Grand Ice Cream Oral History Project,” conducted by Victor Geraci 2011, Regional Oral History Office, The Bancroft Library, University of California, Berkeley, 2013. Table of Contents— Diane McIntyre Interview 1: May 18, 2011 [Audio File 1] 1 Family background, upbringing in Sacramento, education—Business, public relations, and English—Marriage, relocation, birth of sons Ian and Colin— Working at Contra Costa Times, Security National Bank, other jobs—A call from Gary Rogers—Invitation to work on a political campaign, and then at Dreyer’s— Public relations and the ice cream business—Autonomy, decision-making, creativity. [Audio File 2] 27 The man who got paid to eat ice cream, and other Dreyer’s publicity campaigns— Working with in communications with major media, establishing a customer relations department at Dreyer’s—Creating Dreyer’s/Edy’s web site in 1994— “Flavorology”—Challenges of promoting different brands—Forming the Dreyer’s Foundation—Community relations and the Dreyer’s bus—New flavors— Bringing sons to work at Dreyer’s—Families, friends, co-workers, Dreyer’s culture—Establishing Dreyer’s toll-free phone number. [End of Interview] 1 Interview #1 May 18, 2011 [Begin Audio File 1] 01-00:00:00 Geraci: I am Vic Geraci, food and wine historian from the University of California Berkeley’s Regional Oral History Office. Today’s date is Wednesday, May 18, 2011 and seated with me is Diane McIntyre. Ms. McIntyre has been in public relations for Dreyer’s Grand Ice Cream, Incorporated. Good morning. 01-00:00:29 McIntyre: Good morning. 01-00:00:29 Geraci: We’re ready to start. What I like to do in the interviews is start with a little bit about your background and your life. Growing up, parents, where were you born, raised, early education so we can get a little bit of a context for you before you come into the Dreyer’s story. 01-00:00:42 McIntyre: Sure. 01-00:00:43 Geraci: So we’ll just start there. 01-00:00:44 McIntyre: All right. I was born in Sacramento, California. My dad was a City of Sacramento policeman and my mom was a dental hygienist. I had a brother who has since passed away. 01-00:01:02 Geraci: What was his name? 01-00:01:02 McIntyre: George. 01-00:01:03 Geraci: George, okay. 01-00:01:05 McIntyre: A sister. I was the oldest, then there was my sister, and then my brother. 01-00:01:10 Geraci: And your sister’s name? 01-00:01:11 McIntyre: Was Margie. Is Margie. 01-00:01:13 Geraci: Is Margie. [laughter] 01-00:01:14 McIntyre: She’s still around. 2 01-00:01:16 Geraci: She’ll be happy to know that, right. Go ahead. 01-00:01:19 McIntyre: So I lived in Sacramento my whole life. We lived in a little Basalite house. They built the house and it was built in a subdivision that’s quite popular still in Sacramento. But it was the very first house in this subdivision. So I see old pictures where it’s like there in the middle of weeds all around us. But anyway, we sold the house after my mom passed away. I just had a really wonderful childhood. I wish people could still have those carefree days that we had. There was a whole neighborhood full of kids and we were always out in front playing, which you don’t even see kids doing anymore these days. And it was just a good mixture of boys, girls, different ages. Somebody for everybody. I had friends, my sister had friends, my brother. 01-00:02:20 Geraci: And there was always something to do. 01-00:02:21 McIntyre: Oh, yeah. 01-00:02:22 Geraci: Yeah. 01-00:02:23 McIntyre: You were never without anything to do. 01-00:02:25 Geraci: It’s not as if today we have to plan kids’ days for them. So— 01-00:02:30 McIntyre: Yeah. We played baseball in the street and cowboys and Indians. We had a little red wagon that we put a wooden box on, so it was like a covered wagon. I still remember it. Some kids were horses. It was hilarious. [laughter] 01-00:02:44 Geraci: I’m trying to be sensitive to age. I take it this is the 1950s. 01-00:02:47 McIntyre: Yes. Yes, it was. 01-00:02:49 Geraci: Isn’t that the typical American dream of that time? It’s— 01-00:02:53 McIntyre: I know. And I was popular in school and always held offices and played all the sports and played volleyball, baseball, basketball. It was a small house, very small house. A little three-bedroom. But we had a screened-in patio and my grandfather owned bars my whole life in downtown Sacramento and we always got the records, leftover records from the juke box and so we knew all 3 the old songs. We knew all the songs. That’s why I think I love music to this day. 01-00:03:33 Geraci: To this day. 01-00:03:35 McIntyre: But he gave us a juke box that he was replacing, so we got the old one. And we had that on our patio. When I got to be a teenager, like twelve, thirteen, we had dance parties on that backyard on that patio and we had them—they weren’t every week but we had a lot. We had a lot of them. And the boys used to love to come over. There was always something going on on that patio. But the boys used to love to come over and listen to my dad tell stories of like things that had happened while— 01-00:04:12 Geraci: Being a police officer. 01-00:04:12 McIntyre: —doing his job. 01-00:04:13 Geraci: Yeah. 01-00:04:13 McIntyre: There were stories. And they would just sit transfixed while he would tell them these stories. So there were just always a lot of kids at our house. That I totally remember. And my mom had this great personality and the kids, they just loved her. They loved my mom. So— 01-00:04:30 Geraci: There always seems to be one house in the neighborhood that all the kids end up at. 01-00:04:35 McIntyre: Yeah. The kids from the neighborhood, yes, but mine was more the kids that I went to school with. And it wasn’t even easy for them to get to our house because I went to the Catholic school, Sacred Heart, and it was kind of—I don’t know if you’re familiar with Sacramento but it was downtown on like 39th Street. So I had to take a bus. Just a regular school bus—not a school bus, a regular public bus to get to school. And so if the kids came to visit me, most of them lived closer around Sacred Heart School in that neighborhood. They had to come a ways to get to my house. So the fact that they spent so much time there was just— 01-00:05:18 Geraci: And Sacred Heart’s being an all-girls Catholic— 01-00:05:21 McIntyre: Sacred Heart wasn’t. Sacred Heart— 4 01-00:05:22 Geraci: Oh, it was— 01-00:05:23 McIntyre: It was— 01-00:05:23 Geraci: —coed? 01-00:05:24 McIntyre: —coed up to eighth grade and then you went—it was kind of crazy.
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