Outokumpu Copper
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Annual Report 2004 Annual Report OUTOKUMPU ANNUAL REPORT 2004 Contents outokumpu 2004 2 Vision and strategic direction 4 Outokumpu business operations and market position 6 Statement by CEO Rantanen 8 Interview with Juusela and Virrankoski 10 Management discussion on the fi nancial results and strategy 16 Risk management 19 Market review business operations 24 Outokumpu Stainless 30 Outokumpu Copper 34 Outokumpu Technology 37 Other operations 38 Human resources 41 Environment, health and safety fi nancial statements 44 Contents of the fi nancial statements 45 Review by the Board of Directors 54 Auditor’s report 55 Consolidated fi nancial statements, IFRS 96 Key fi nancial fi gures 102 Parent company fi nancial statements, FAS investor information 108 Outokumpu Oyj’s shares and shareholders 115 Outokumpu’s corporate governance 122 Board of Directors 124 Group Executive Committee 127 Annual General Meeting and Investor Relations Consolidated fi nancial statements presented in this annual report have been prepared in accordance with International Financial Reporting Standards (IFRS). Outokumpu started to apply IFRS in its third-quarter interim report, which was published on October 26, 2004. Prior to IFRS, Outokumpu’s fi nancial reporting was based on Finnish Accounting Standards (FAS). Outokumpu’s date of transition to IFRS was January 1, 2003. Accounting principles applied in the IFRS fi nancial statements are presented on pages 60–64. In graphs and tables, data for the years 2003–2004 are presented according to IFRS and for prior years according to FAS. All fi gures in the annual report have been rounded and consequently the sum of individual fi gures can deviate from the presented sum fi gure. Vision and strategic direction We are aiming to be the undisputed number one in stainless steel. Vision and strategic objectives Outokumpu is an international stainless steel and technology company. Outo- kumpu’s vision is to be the undisputed number one in stainless steel, with suc- cess based on operational excellence. To this end, Outokumpu has defi ned two key strategic objectives: • Value creation through building superior production and distribution capa- bilities in all major markets around the world • Value realization through commercial and production excellence Outokumpu has started work to map out the path toward realizing this vision. Today, our priority is to deliver on the promises we made during the previous strategic phase of growth and transformation in 2000–2004. At the same time, we are setting ambitious new targets for the coming fi ve-year period to make sure we emerge as the number one stainless steel producer in Europe. Outokumpu’s future success will be achieved by building and reinforcing operational excellence, both in the commercial and production arena. This op- erational excellence will be leveraged outside Europe to achieve global leader- ship: becoming the undisputed number one in stainless steel over the next ten years. In the light of Outokumpu's target of continuing to grow faster than the market, the operational excellence efforts will be supported by further develop- ment of the Group's current asset base, value chain and product offering. 2 Being the undisputed number one in stainless means: • Most profi table • Best in customer relationship management • Most effi cient production operations • Most attractive employer Financial objectives Outokumpu’s Outokumpu’s overall fi nancial objective is to gener- ate maximum sustainable economic value added. key strengths The specifi c group-level fi nancial objectives in line with the vision of becoming the number one in Produces stainless steel, the fastest-growing stainless steel in terms of growth, profi tability and segment of the metals market fi nancial strength are: A major investment program for future earnings • To continue growing faster than the market growth almost completed • A return on capital employed of over 13% and always the best among peers Added value through knowledge in metals • Gearing below 75% technology and innovations Dividend policy The Board of Directors has established a dividend policy according to which the dividend payout ratio over a business cycle should be at least one-third of the company’s net profi t for the period. In its an- nual dividend proposal, the Board will, in addition to fi nancial results, take into consideration the Group’s investment and development needs. Outokumpu 2004 3 Outokumpu business operations and market position utokumpu is an international stainless steel and technology compa- ny. Customers in a wide range of industries use our metal products, technologies and services worldwide. We are dedicated to helping our customers gain competitive advantage. We call this promise the OOutokumpu factor. Outokumpu operates in some 40 countries and employs 19 500 people. In 2004, the Group’s sales amounted to EUR 7.1 billion, of which 95% was generated out- side Finland. In 2004, Outokumpu’s operations were organized into three strategic entities: Stainless, Copper and Technology. In August 2004, Outokumpu announced that its future strategic direction is based on leadership in stainless steel, and that various options to exit the fabricated copper products business will be explored. The divestment process of Outokumpu Copper is underway. Stainless Main products and customers Raw materials and energy Main products are cold and hot rolled stainless steel coil, sheet Stainless steel and carbon steel scrap, ferrochrome and nickel are and plate. Other products include precision strip, hot rolled the main raw materials. Outokumpu operates its own chrome plate, long products as well as tubes and fi ttings. These products mine at Kemi and a ferrochrome smelter at Tornio, both in Fin- are mainly used in process industries, such as pulp, paper and land. Stainless steel and carbon steel scrap, part of ferrochrome chemicals and the offshore oil industry, catering and house- and nickel are purchased on the open market. holds, vehicle manufacture and the building and construction Electric energy accounts for some 4% of total costs. The industry. Group’s single largest consumer of electric energy is the Tornio ferrochrome smelter. Market position End-uses • World market size 24 million tonnes or some EUR 42 bil- Others 5% lion. During the last ten years, consumption has grown by Building and almost 7% per annum construction 10% Process industry 29% • One of the world’s largest and most cost-effi cient producers Welded tubes 15% • Slab capacity will increase to 2.75 million tonnes and the capacity for cold rolled material and white hot strip to Transportation 16% Catering and households 25% 1.9 million tonnes when the major investment at Tornio comes fully on stream Source: CRU. Includes cold and hot rolled products in Western world. • 25% share of the stainless steel coil market in Europe and 8% worldwide Major producers • Main markets are Europe (70% of sales), Asia (17%) as well as North and South America (11%) Estimated slab capacity Slabs Slabs Million tonnes 2004 2006 Arcelor, Luxemburg 3.15 2.82 Production facilities ThyssenKrupp, Germany 2.88 2.88 Main production facilities are located in Finland, Sweden, Brit- Outokumpu, Finland 2.60 2.75 ain and the US. Acerinox, Spain 2.33 2.43 POSCO, South Korea 2.00 2.00 Source: CRU and Outokumpu. 4 Copper Main products and customers Raw materials and energy Main products include ACR tubes, heat transfer coils and com- Cathode copper, copper scrap and alloy elements, such as zinc ponents used in air-conditioning applications, radiator strips and tin are used as raw materials. Raw materials are purchased used in the automotive industry, sanitary tubes and roofi ng and on the open market. architectural products used in the building and construction in- Electric energy accounts for some 2% of total costs. dustry, copper tubes, strips and connectors used in the electron- ics and communication industry, alloy wire and superconducting Outokumpu customer groups wire used in the electrical industry as well as welding electrodes. In addition, brass rod products are manufactured. Industrial machinery Others 4% and equipment 8% Electronics and Market position communication 11% Heat transfer 43% • World market size 20 million tonnes, of which the market served by Outokumpu 6 million tonnes or EUR 20 billion. Electrical 13% Demand growth 2–3% per annum; for special products Building and 5–10% construction 21% • The only global manufacturer of higher value-added pro- ducts with production in the US, Europe and Asia Major producers • Delivery capacity 600 000 tonnes, over 10% share of the Estimated delivery capacity selected markets 1 000 tonnes • Main markets are Europe (44% of sales), North and South SMI (KME), Italy 800 America (38%) as well as Asia (17%) Outokumpu, Finland 600 Wieland-Werke, Germany 500 Production facilities Poongsan, South Korea 450 Production facilities are located in the Netherlands, Belgium, Olin, the US 370 Britain, Spain, Italy, Austria, China, Malaysia, Mexico, France, Mueller Industries, the US 320 Sweden, Finland, Thailand, the Czech Republic and the US. Source: Outokumpu. Technology Main products and customers Operations Outokumpu Technology designs and delivers plants, processes Competence centers in Finland, Germany, Sweden, North and and equipment tailored for each customer’s needs, and provides South America, Australia as well as Russia. Sales and service engineering, project and support services globally. Customers are centers in altogether 16 countries. producers of metals and industrial minerals as well as companies in chemical and other process industries. Market position • Solid experience in the whole production chain of metals as a strength • Market leader in many technologies • Extensive R&D resources • Competitors are either engineering companies or equipment manufacturers • Main markets are Asia (36% of sales), North and South America (20%), Europe (18%) as well as Australia and Oceania (17%) Outokumpu 2004 5 Statement by CEO Rantanen or Outokumpu, the year 2004 was signifi cant in ing the largest in volume but rather being the best in the indus- several ways.