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Membership Info Upcoming The Board Message from New Members Chairman Baldwin Ko All Board members and Honourable members Study Tour Vice Chairman Chris Keung the Institute Vice Chairman Michelle Lee Mr. Raymond Kwok, Mr. Michael Tien, Dr. It is my honour to be elected as Vice-Chairman Shenzhen One-day Study Tour Vice Chairman Tony Budhrani Roger C.K. Chan, Professor Rebecca L.H. Chiu, (Internal Affairs) for year 2018-2020, after serving in Date: 13 Oct 2018 ( Sat ) Treasurer Katherine Ho Professor Eddie C.M. Hui, Professor Sin Yat the position of Honorary Secretary and Chairman of Time: 9:00 am - 6:30 pm Honorary Secretary Victor Ng Publication Committee in past years. This new role is Ming and Dr. T.M. Kwong welcome the following Director of Training Louis Lee more than a challenge but indeed a great opportunity Itinerary: Muji Hotel, Mixc World, Uniwalk and Hey Tea new members : Director of Membership Margaret Lau for me to work together with other board members even more closely, with our shared mission to bring ISCM to the next level. Director of Marketing & Angie Chung Fellow Members (Upgrade) Promotions Chan Cacin Director of Study Tour Wilson Lam The retail momentum in Hong Kong this year sounds to rebound and retail sales Li Chung Ho statistics has revealed a bottom-up scene too. However, the future business Lai Yuen Mei environment of shopping centres still possess numerous uncertainties ranging from global political sentiments, online retailing challenges to digital transformation Lei Wing See and generation change. Shopping centre industry professionals have to embrace Soo Yam Piu Editorial these while the most powerful weapon to encounter is to equip ourselves by Full Members This issue begins with the message continual learning and exchange. This is also the key objective of ISCM's Registration link: from our newly selected Vice Chairman, establishment since the early years. Over the years, our seminars and events Institute News / Membership Info Institute News Chu Kai Ming Kevin Ms. Michelle, who shares with us her did offer great platform for training and sharing of excellent practice and ideas Choi Yat Hong Raymond https://goo.gl/forms/mvS2Z5P6dxjNBGnf1 growth journey with the Institute. She is amongst industry counterparts. Wong Ka Kui Deadline : 10 October 2018 optimistic with the retail landscape of Hung Kwong Louie Lucian Hong Kong and yet she encourages the ISCM is approaching its 15th anniversary in 2019, and a series of activities are Leung Ka Yuk industry peers to grasp the opportunities already in the pipeline, and all board and committee members strive to deliver Seminar to join, to learn and to share knowledge more unique experience to ISCM members and friends. We also engage in more Associate Members with the Institute. collaborations and supporting efforts with other related institutes and organisations Lo Pui Shan Transit Oriented Development – Inception of Shopping Malls Seminar both in Hong Kong and overseas with an aim to broaden the exchange platform Wan Ho Kan Our Chairman, Mr Baldwin Ko, has and create more synergy within the whole industry. Speaker: Ms. Sharon Liu, Chief Town Planning Manager, Student Members represented the Institute to attend the the MTR Corporation CASC Conference held in Indonesia. Our Chairman, Mr. Baldwin Ko has attended Council of Asian Shopping Centers Yau Ching Nam Date: 26 Oct 2018 ( Fri ) We have here a summary of his sharing (CASC) annual conference held on 25-27 September in Indonesia and shared with the attendees. country reports with other CASC country members. Other upcoming activities are Time: 7-8:30 pm of substantiated engagement level including study tour to Shenzhen malls, CSR Venue: Best Bamboos Education - Additionally, we have prepared two activities for under-privileged children with the joining effort of retailers, etc. feature stories, one on the trends of School For Talents, 4/F, Membership Application 2018 Issue Autumn 43 Star House, 3 Salisbury Road, Taiwan-style fruit tea and the one on Our seminars are of a wide range of interest from entrepreneur series to mall Our Membership is open to any individual the impact of assessing if the New planning which are dynamics and engaging. The annual major event, the 15th Tsim Sha Tsui, Kowloon person who is a practitioner in shopping Shenzhen shopping centres a weekend anniversary annual dinner, will be held in April 2019 and the preparation is already centre industry. Students who have enrolled destination for Hong Kong travelers. in full swing. With the overwhelming response in past years, this coming annual in the course of shopping centre management Registration link: at HKU School of Professional and Continuing dinner will be convened in an even larger venue and we hope to accommodate Education (HKU Space) will also be https://goo.gl/forms/i4n3kvDkYNq5zTDZ2 We wish you enjoy reading this issue. more guests and friends. considered. Please share with us your comments. Deadline : 23 October 2018 All the above cannot be successful without our members' ongoing support and Grade of Membership Annual Fee Thank you. feedback. We look forward to seeing you at our activities soon. Fellow Member HK $ 1,650 NEWSLETTER Full Member HK $ 1,100 Vice Chairman Associate Member HK $ 720 Michelle Lee Student Member HK $ 280 Give us Feedback Online application can be Email：[email protected] completed at the following link: Website：www.iscm.org.hk Contents www.iscm.org.hk 商場管理學會 Institute of Shopping Centre Management Editorial/Message from the Institute 1 Focus Feature 6 Institute News/Upcoming 2 Institute News / Membership Info 8 Market Updates 4 8 1 CASC Conference 2018 Seminar : Digital Media Asia’s Shopping Centres: “The Next is Now” and Online business In the rise of new technology like e-Commerce, Online shopping has been Clarifications”which explained the big data and artificial intelligence which have understanding as rival of brick-and- four stages of understanding customer been rapidly developed, the shopping centres mortar Shopping Centre. This view is from awareness, consideration, landscape around the globe has been evolving. however changing when applications purchase to engagement of different At the Council of Asian Shopping Centre (CASC) of“online to offline”are proven cosmetic customer groups. He Conference 2018 hosted in Bali, Indonesia from 25 successful. Mr. Larry Luk, Chief stressed that“word of mouth”plays to 27 September 2018, over 250 representatives Digital Officer of L’Oreal Group, gave an important role in awareness and from shopping centres across Asia have shared a great presentation to our members consideration stage that digital their knowledge and experiences under the theme and industry peers on 6 Sept 2018. marketers try every effort to spread the “Asia’s shopping centre: The Next is Now”, At the beginning, Mr. Luk introduced “word of mouth”of their products. various product lines of L’Oreal He also mentioned that the younger Our Chairman of ISCM, Mr. Baldwin Ko shared the Group in order to let the attendees generation tended to visit cosmetic up-to-date retail market trend of Hong Kong and he have better knowledge of the beauty boutiques whereas the mature group Drs. Enggartiasto Lukita, Minister of Trade Republic of Indonesia, kicked CASC Council Members joined the opening ceremony. further reassured that Hong Kong will remain the off the opening ceremony of CASC Conference 2018. business. He then shared several preferred department store. top destination for mainland visitors in the next few marketing cases with the use of social years in view of the proven record growth in the media and succeeded in drawing After the sharing of Mr. Luk, all the number of mainland visitor arrivals. Additionally, customer awareness to the final participants are believed to have he quoted industry figures that the rents of major promotion activity at shopping centres. learned more about the beauty retail shopping malls across all districts have recorded business. It is key for our leasing a 2% year-on-year increase in Q2 2018. He Additionally, Mr. Luk presented an and marketing team to embrace their Institute News/Upcoming concluded that digital transformation of theretail insightful slide “Understand Customer strategies accordingly and tap on the industry is not always meant to be a challenge for Journey with Key Touchpoints O2O trends. malls. Rather, it presents new opportunities for malls to capture value and stay relevant for 21st- century shoppers. Throughout the conference, three primary channels Current council members include China Shopping Center Development have been mentioned in which malls are leveraging Association of Mall China, Institute of Shopping Centre Management of Hong Kong, Indonesia Shopping Centers Management Association, technology –“Innovation”,“Big Data” and Japan Council of Shopping Centers, Malaysia Shopping Malls “Marketing4.0”. Mall operators should keep Association and Taiwan Council of Shopping Centers while our Institute Mr. Baldwin Ko, Chairman of Institute of Shopping Centre Our Chairman Mr. Baldwin a close eye on the big data collected from the is one of the founding members of CASC. Management, presented at the CASC Conference. Ko (1st from the left), and customers and different marketing methods from our Director of Training Mr. Louis Lee (1st from the right) positioning the mall as a trade centre to becoming presented the souvenir to Mr a lifestyle centre with the function of socialisation, Luk (2nd from the left) “Marketing 4.0”empowers the customers Institute News/Upcoming become an advocate to share the same value built by the shopping mall with its visitors. Work hard, play hard. After the conference, a Bali Fun Tour has taken the participating members to different well-known attractions in Bali including GWK Cultural Park which offers a lavish Indonesian cultural heritage under the sunshine weather. Members also enjoyed a delicious seafood meal at Menega & Sakura near the beach.

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