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Certified Management Accountants • British Columbia Summer 2009 Summer 2009 Certifi ed Management Accountants • British Columbia PM 40065475 p01_OBC_CoverSummer09.indd 2 7/16/09 2:11:26 PM p02-03_Contents_Summer09.indd 2 7/16/09 2:15:02 PM in this issue 6 4 | Letter from the Editor 5 | Message from your President & Chair CMA Spotlight How do you use social media? 6 | Sharing best practices News and Notes Digital dashboard | Gadgets and 12 8 | widgets | Inquisitive study Accounting Scope Excel conditional formatting 9 | Highlighting subtotals for easy reading 17 18 10 | What qualifi es as CPLD? The cash fl ow statement Strategy Report 12 | An entrepreneurial perspective Web 2.0 Accounts payable automation 22 | An introduction to social media 14 | The next evolution in accounting The sociable enterprise 24 | Why you need an integrated social media Management View marketing strategy today Method for your message 17 | Communication is key for accountants and CMA News non-accountants alike The CMA Strategic Leadership You only crash once 27 | Program: an overview 18 | A practical approach to IT disaster recovery 29 | Diary of a CMA in training 20 Fraud prevention 101 | How to keep your organization from getting taken 30 | Members on the move 2009 CMA British Columbia 32 | Members Conference 34 | CMA sponsorships and events 35 | Chapter profi le: Victoria 32 34 COVER PHOTO: SHUTTERSTOCK in this CMA UPDATE | SUMMER 2009 | Certified Management Accountants | British Columbia issue | 3 p02-03_Contents_Summer09.indd 3 7/16/09 2:15:04 PM Certified Management Accountants • British Columbia Letter from the Editor SUMMER 2009 Editorial and Business Offi ce Suite 1055 Two Bentall Centre, 555 Burrard St., Box 269, Vancouver, BC, V7X 1M8 • Phone: 604-687-5891 Toll-free: 1-800-663-9646 • Fax: 604-687-6688 Email: [email protected] • Website: www.cmabc.com We welcome your feedback. his year the Society issued three surveys to our Copyright CMA British Columbia 2009. Publications Mail Agreement No: 40065475. members on society direction and member Please return undeliverable copies to address above. engagement, continuing education and salary. executive board Th ese surveys provided us with a varied view of CHAIR Mia Maki, cma, fcma Tour members’ needs, but the results primarily showed a desire PAST CHAIR Mehb Jessa, cma, fcma for the following: FIRST VICE CHAIR Donalda MacDonald, cma, fcma SECOND VICE CHAIR Kelvin Stretch, cma, fcma 1. Increased awareness of the designation TREASURER Stephen Lee, cma 2. Increased continuing education opportunities, especially SECRETARY Colin Bennett, cma, fcma outside the Lower Mainland directors at large 3. Knowledge of the current CMA pathways and what they Michael Brown, cma, Jeff Champion, cma, Graham Fane, cma, fcma, Clay Harmon, cma, entail Mark Kennedy, cma, Patricia Kennedy, cma, fcma, 4. Increased communication Ron Matthews, cma, Jim Olsen, cma, Cecil Stoochnoff , cma, Laura Hartley, cma - yukon Two vehicles the Society will use to improve the content of our communication are lay representatives CMA E-News and Update magazine. Both will be revamped and redesigned this fall to Doug Alley, bcom, Anders I. Ourom, llb, include more content on our programs, profi le CMAs within this province, share best Cathy Whitehead McIntyre, ba, mba practices, provide continuing education articles, communicate information on seminars executive staff and keep our members apprised of Society activities and news. You will also see new social PRESIDENT AND CEO Colin Bennett, cma, fcma marketing tools such as blogs and podcasts appearing in our communications as we focus VICE PRESIDENT, OPERATIONS Rick Lightheart, cma, fcma VICE PRESIDENT, PROGRAMS & MARKETING on engaging our membership at all levels of their careers and industries. We hope these Vinetta Peek, cma (hon.) will provide you with new ways to network with fellow CMAs and share best practices. update staff Th is fall we will also be launching our continuing education program and website, which EDITOR – VICE PRESIDENT, PROGRAMS & MARKETING is currently in a beta form for testing. Th is site will include news articles, and continuing Vinetta Peek, cma (hon.) education seminars and webinars, which will continue to be built in the upcoming year to ASSOCIATE EDITOR – COMMUNICATIONS SPECIALIST Tiana Mah UPDATE EDITORIAL TASK FORCE: David Andru, cma, focus on the CMA core competency model and the needs of our members. Don Nilson, cma, fcma, Geoff Bryant, cma candidate, In the January survey to our members regarding continuing education, 84.4 per cent Jeff rey Sparling, cma, Roy Quinones, cma said they felt CPLD activities are valuable for keeping current in their career, and 78.3 per cent agreed CPLD reporting should be a requirement of sustaining their CMA designa- tion. Th e overall consensus was that they supported continuing education as a means of growing their business and careers. We welcome your feedback on this program at each stage of its growth. Canada Wide Media, 4th Floor, 4180 Lougheed Highway, Burnaby, B.C. V5C 6A7 | Phone: 604-299-7311 Also, I would like to thank all of the members who attended our sold-out 2009 CMA Fax: 604-299-9188 Members Conference in Burnaby this May. Th e post-event survey gave the conference EDITORIAL COORDINATOR Kirsten Rodenhizer a 98.9 per cent satisfaction rate, with 80 per cent of those members stating they would ART DIRECTOR Edwin Pabellon be registering for next year’s conference, which will be even larger, with more options ADVERTISING SALES Karen Rice PRODUCTION MANAGER Suzy Williamson for speakers and activities. So mark it in your calendars – May 18 and 19 at the Hilton STUDIO MANAGER Kristina Borys Metrotown. Registration will open later this year and will be announced in Update and PRODUCTION COORDINATOR Julie Reynolds CMA E-News. PRODUCTION SYSTEMS MANAGER Kim McLane ADVERTISING PRODUCTION Allison Griffi oen, Miki May, I hope everyone is having a great summer as we all start preparing for the 2010 Chris Sherwood Olympics this winter and for being showcased on the world stage. SENIOR IMAGING TECHNICIAN Debbie Lynn Craig ELECTRONIC IMAGING Bernhard Holzmann, Laura Michaels ELECTRONIC PRODUCTION Ina Bowerbank Vinetta Peek, CMA (Hon.) Vice President, Programs and Marketing CHAIRMAN & CEO Peter Legge, o.b.c., lld (hon.) [email protected] PRESIDENT Karen Foss EXECUTIVE VICE PRESIDENT Heather Parker, cga SENIOR VICE PRESIDENT Millie Warren, cga SENIOR VICE PRESIDENT SALES Bruce Wiesner VICE PRESIDENT PRODUCTION Corinne Smith VICE PRESIDENT MARKETING AND DIGITAL MEDIA Have an article, editorial suggestion or feedback you’d like to share with Samantha Legge, mba Update? Contact Tiana Mah, Communications Specialist at [email protected]. VICE PRESIDENT EDITORIAL Kathleen Freimond VICE PRESIDENT FINANCE Farnaz Riahi, ca A Note to Readers Want to advertise in the next issue of Update? Contact Karen Rice at Update is published four times a year by the Certifi ed 604-205-1711 or [email protected]. Management Accountants Society of British Columbia and is mailed to 4,000 CMAs, 1,000 CMA students and industry partners throughout the province. Opinions expressed are not necessarily endorsed by CMA British Columbia. editor’s 4 | note CMA UPDATE | SUMMER 2009 | Certified Management Accountants | British Columbia p04-05_LetterMessageSummer09.indd 4 7/16/09 2:15:50 PM Message from your President & Chair s we write this, it has been a very busy time promote CMA members to the media and to our of late and we have many exciting things to membership based on the value they are adding to look forward to in the coming months. We their profession and community. have just wrapped up a very successful and • In May we launched our new members CPLD plan, Asold-out third annual CMA British Columbia Members which includes webinars and seminars to be held Conference, which had a strong focus on continuous in major centres around B.C. in the upcoming year professional learning and development (CPLD) for those (registrations online). attending. We are already planning our fourth conference, • We are setting up a chapters blog to enhance to be held May 18-19, 2010. On May 25 our B.C. Board of communications and share best practices among Directors approved the 2009-2010 Business Plan, and on our B.C. chapters. May 29 we participated in the CMA Canada Council of • We are beginning to videotape speakers and presenters Chairs/CEO’s meeting, as well as a strategic discussion that at our conferences and seminars and post them on included the CMA Canada Board of Directors. Eff ective YouTube and the new CPLD site. June 2, 2009, Joy Th omas took over as President and Chief • We will be expanding our successful “Four Courses” Executive Offi cer of CMA Canada, having successfully led dinner recruiting events to more locations around the CMA Alberta society for the past few years. the province. We have also had some changes here at the B.C. Society. • We will continue to build on our annual Executive Irwin DeVries, Vice President, Accreditation Programs Tours to all regions, providing Society updates and has announced his resignation. As a result, eff ective June recognizing members with CMA service awards. 22, 2009, Vinetta Peek, CMA (Hon.) will be overseeing a • We are enhancing our CMA volunteer program to combined Programs and Marketing Department as Vice provide more incentives to members to get involved President, Programs and Marketing. Vinetta has been Vice with their Society and their designation. President, Marketing and Communications for the last fi ve This is just a sampling of the events, activities and and a half years at the Society. Bob Gautama, CMA has also member services planned for the next fi scal year. We hope been promoted to the new position of Director, Programs. it gives you some sense of our direction and how we are Bob was previously Manager, Market Development. Shannon continuing to forge ahead in a positive and progressive Th ompson, Manager, Recruitment has been promoted to manner for the benefi t of our members and the long-term Senior Manager, Marketing.
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