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Teneo Insights Webinar: Recovery Plan for the World

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Teneo Insights Webinar: Recovery Plan for the World Teneo Insights Webinar: Recovery Plan for the World Teneo Insights / April 15, 2021 Kevin Kajiwara (KK): Thank you for joining today’s edition of Teneo Declan Kelly Chairman and CEO and Insights. I’m Kevin Kajiwara, Co-President of Teneo Political Risk Co-founder of Teneo Advisory in New York City. On Saturday, May 8th, Teneo will again be partnering with our great friends at Global Citizen around VAX Hugh Evans Founder & CEO of Global LIVE: The Concert to Reunite the World. It will be a global broadcast Citizen and streaming special from SoFi Stadium in Los Angeles. And its goal is to inspire vaccine confidence worldwide and help get Kevin Kajiwara Co-President, COVID-19 vaccines to everyone, everywhere. Political Risk Advisory [email protected] So here with me today to discuss this event, Global Citizen and its broader objectives, and how companies and their leaders are addressing these challenges are Hugh Evans and Declan Kelly. Hugh Evans is a noted development advocate and humanitarian. He is the Co-Founder and CEO of Global Citizen. He’s been featured in Forbes 30 Under 30, Fast Company’s 100 Most Creative People in Business, and in 2014, he was GQ’s Man of the Year for Chivalry. Teneo Insights Webinar: Recovery Plan for the World I think these days it feels like the shortlist equitable distribution of COVID-19 vaccines. for that award is probably not all that long, And the second objective is really focused on but nonetheless, he is the recipient. reducing vaccine hesitancy and increasing acceptance and uptake of the vaccine, Declan Kelly is the Chairman and CEO and particularly here in the United States. The Co-founder of Teneo. I think most of you special is going to be filmed live from the brand are familiar with us. Declan is on the board new SoFi Stadium in Los Angeles on May 2. of Global Citizen. He’s a former journalist and he served as U.S. Economic Envoy to And it’s going to be headlined by Jennifer Northern Ireland, appointed in 2009 by then Lopez, JLo, with incredible performances Secretary of State, Hillary Clinton. Today as from Eddie Vedder, from Pearl Jam, the Foo leader of our firm, he is the trusted advisor Fighters, J Balvin and H.E.R., and hosted by to many of the world’s leading CEOs and Selena Gomez. And we’re thrilled that all the corporations. I’m pleased to have them on major television networks will be broadcasting today. Hugh, I know you’re on the West this across America. So, we’ve got ABC, Coast, so thank you very much for joining CBS, Fox, as well as YouTube Originals and us so early. We do have a regular audience iHeartRadio will be taking this all around the on the West Coast. All I can say is they feel world on Saturday, May 8. The interesting your pain. Let’s start with you and start with thing about this event is that it is going to be the event. Tell us about it and tell us about filmed in front of an audience of fully vaccinated your objectives coming out of it. community health workers. And the reason why we did that is that we wanted to demonstrate Hugh Evans (HE): Well, thank you, Kevin, what life can look like once you’ve had the and thank you so much to Declan. It’s great vaccine. to be with the two of you here today, and we’re extremely grateful for our long-standing So, there will be a live audience there for the partnership that we’ve had with Teneo over show, which will be unique because live is so many years now, and many of your clients. not something that the world has experienced Earlier this year, Global Citizen set out a for the last 12 months, as we’ve all been in plan that we launched with the World Health lockdown. But we did this deliberately because Organization called the Recovery Plan for the one, we wanted to celebrate the heroism of World. It was a five-point plan designed to the frontline community health workers that mobilize citizens to take action on the most have done such amazing work over the past 12 critical challenges of our time. And of course, months. But secondly, we also want to highlight ending COVID-19 for all is at this stage the that the whole objective of this show, the first most critical, because we as an organization objective is to get the vaccine to the 27 million cannot get back on track on our mission of frontline community health workers who haven’t seeing an end to extreme poverty within our yet received a vaccine. These are doctors lifetime until we’ve eradicated COVID-19 for all. and nurses all around the world that are not receiving the vaccine at the same rate that we So, this May, our objective is to bring the whole are here in the United States, and that’s why world together one more time to try to get we focus on this message. the vaccine to everyone on the planet. And VAX LIVE, as you said in your introduction, And we’re really excited that Teneo is an is a global broadcast event with really two executive producer of this event. As you objectives. The first objective is to call on world mentioned, Declan has been a board member leaders and the private sector to commit to the of Global Citizen, but much bigger than that, 2 Teneo Insights Webinar: Recovery Plan for the World Declan himself has been an executive producer these data points are very self-evident, but the of what we did last year with Lady Gaga, with first one is simply our work with the Ad Council our One World: Together At Home Campaign, and the research that we’ve done together has which was focused on financing for PPE, shown us that, firstly, if you preach to people, frontline healthcare workers, and also on our say to them, that you have to take the vaccine, Global Goal, Unite Campaign, which helped it’s incredibly counterproductive. And so, the raise $1.5 billion in new financing to help fund better thing to do is rather just to have both the Moderna and the Oxford AstraZeneca a conversation. vaccines. And so, Declan and Teneo have been our partners through this whole endeavor. And so, we launched a hub this week called And we’re thrilled that May 8 is just around VaxBecause.org and this is really a hub to the corner now. We’ve got only a few weeks drive candid conversations about the COVID-19 to prepare, and it’s going to be an incredible pandemic and provide people with a range of campaign. perspectives about vaccine confidence and arm people with the facts to make their own KK: That’s great. I want to pick up though decisions. And the whole idea was that we on something you just talked about before wanted people to be able to say, I’m going to we bring Declan into this conversation, take the vax because I want to reunite with my because I think it sounds like it’s really family, or I want to go back to a concert, or I’m one of the critical elements of this and that hesitant to take the vax because I’m not sure if is vaccine hesitancy. Since the vaccine it’s safe. And so, we wanted people to have that rollout started, we have seen some very ability to have a conversation. positive movement among groups that were previously hesitant. I think most impressive The second piece of research we know is has been African Americans writ large as that people are far more likely to take it if their time goes on. And the empirical evidence friends and family have taken it, which is why is plain to see about the effectiveness and the VAX LIVE concert is going to highlight safety of the vaccine. friends and families being reunited through the concert and through the programming. Acceptance has increased substantially And the third thing that the research suggests and quickly really. However, other definable is really about the importance of anticipation. groups of people remain much more People are much more likely to want to take hesitant. And I suspect that the concerns the vaccine if they anticipate returning to life around the safety of AstraZeneca and as normal. And so, if you highlight the various most lately Johnson and Johnson, and things that the vaccine will enable, that’s critical. the lack of data say on the Russian and As I said, all these are pretty self-evident, but I Chinese vaccines that a lot of countries are think these insights have driven every aspect of contracting for, doesn’t help. So, what are our strategy. you seeing as the most effective tools to overcome that hesitancy? So, the Vax Because hub provides visitors with the ability to ask questions about the HE: Well, yeah, it’s a really important question vaccine, and we have a team of researchers because we know that unless we can achieve a behind the scenes who are working every day break in the transmission and heading towards to answer questions so that we can get back herd immunity, we’re not going to overcome to those people immediately and that can this virus. And so, I think that we’ve really been inform their decision making.
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