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Maymagazine Layout 1 4/30/14 6:14 PM Page 1 Maymagazine_Layout 1 4/30/14 6:14 PM Page 1 2014 Communications & new media May 2014 I Vol. 28 No. 5 ANNUAL PR RANKINGS ISSUE PR FIRMS RANKED BY NET FEES, ANNUAL GROWTH, GEOGRAPHY, SPECIALTY AND MORE. More than 130 firms ranked! PG. 16 TECHNOLOGY PR RANKINGS h TECH PR TAKES TOP BILLING h PG. 24 HEALTHCARE PR RANKINGS h FINANCE FIRMS REBOUND h FROM ROUGH YEAR PG. 28 FINANCIAL PR RANKINGS h REPORT: FIRST-QUARTER NUMBERS h ARE IN FOR AD CONGLOMS h h hhh PLUS: hhh PROFILES OF TOP INDEPENDENT PR FIRMS GOSSIP COLUMNISTS TELL ALL EDITORS WEIGH IN ON DIGITAL JOURNALISM, PR SOCIAL MEDIA SKILLS THAT BEAT THE COMPETITION WHY NEWSPAPERS WILL SURVIVE May 2014 | www.odwyerpr.com Maymagazine_Layout 1 4/30/14 6:14 PM Page 2 Maymagazine_Layout 1 4/30/14 6:14 PM Page 3 Maymagazine_Layout 1 4/30/14 6:14 PM Page 4 Vol. 28, No. 5 May 2014 EDITORIAL O’DWYER’S RANKINGS OF When defending the fringe backfires. SPECIALTY PR PRACTICES RANKINGS OF SPECIALTY INTERACTIVE ADS TOP TV 6 32 COMPETITION THROUGH REVENUES FOR FIRST TIME SOCIAL INTELLIGENCE PRACTICE PR FIRMS In 2013, interactive ad revenues sur- 8 Social media is the greatest hot- passed annual broadcast television sales 38button topic for marketers today, yet issues for the first time. remain in proving social media’s value. PR PROS TOP TARGETS OF MAJORITY OF TOP PR FIRMS CYBER ATTACKS GAINED DOUBLE DIGITS 32 According to an Internet Security 8 Independent PR firms showed Threat report, PR people are top targets of strong40 growth in 2013, according to cybercrooks. O’Dwyer’s 2014 rankings of PR firms. STRONG Q1 PR GROWTH AT RANKINGS OF TOP U.S. IPG, AS WPP, OMC INCH UP RANKINGS OF TOP RANKED Interpublic’s PR operations out- U.S. INDEPENDENT PR FIRMS INDEPENDENT PR FIRMS paced WPP, Omnicom and Publicis,10 but all saw first quarter growth. 44 O’DWYER’S RANKINGS OF FORBES, HUFFPOST WEIGH TOP PERCENTAGE GAINERS IN ON WEB JOURNALISM 46 O’DWYER’S RANKINGS OF TOP Media pros talked at Gibbs & Soell’s annual “Welcome to the 12Global FIRMS BY REGION/GEOGRAPHY 44 Street Fight” event. www.odwyerpr.com 48 WEB JOURNALISM WON’T Daily, up-to-the minute PR news RETAINING SPOTLIGHT, REPLACE LOST JOBS DIGITAL FUELS TECH GAINS Tens of thousands of newspaper Tech, now PR’s most pervasive 52jobs have been lost, but online journalism sector, showed continued growth14 in will salvage some jobs. 2013, buoyed in part by digital. CRISIS HITS HOME: WHEN PR O’DWYER’S RANKINGS OF GETS PERSONAL TECHNOLOGY PR FIRMS 54 How many PR pros experienced with HEALTHCARE TRANSI- 16 crisis have a plan ready in the event that a per- TIONS TO WELLNESS sonal crisis happens to them? Healthcare PR firms are reposi- 18 TRUE BRAND ADVOCATES DO tioning from an industry for the sick to a MORE THAN TAKE ORDERS “well-being society.” Engaging audiences is a matter of O’DWYER’S RANKINGS OF 56taking the time to put yourself in their shoes. HEALTHCARE PR FIRMS PROFILES OF TOP RANKED U.S. EDITORIAL CALENDAR 2014 FINANCIAL FIRMS SEEK 24 INDEPENDENT PR FIRMS January: Crisis Comms. / Buyer’s Guide REBOUND FROM 2013 58 February: Environmental & P.A. Financial firms closed the books WASHINGTON REPORT March: Food & Beverage on a mixed 2013, but look ahead for26 solid April: Broadcast & Social Media gains in 2014. 88COLUMNS May: PR Firm Rankings O’DWYER’S RANKINGS OF June: Global & Multicultural FINANCIAL PR FIRMS PROFESSIONAL DEVELOPMENT July: Travel & Tourism 28 80 Fraser Seitel August: Financial/I.R. TALK TO GOSSIP COLUM- OPINION September: Beauty & Fashion NISTS, DON’T STIFF THEM October: Healthcare & Medical 82 Jack O’Dwyer Gossip columnists spoke at an 30 November: High-Tech April panel sponsored by the Center for PR BUYER’S GUIDE December: Entertainment & Sports Communication in New York. 90 ADVERTISERS Abernathy MacGregor...........................5 Gorkana.........................INSIDE COVER Lou Hammond & Assocs.....................49 Ruder Finn...........................................77 Bob Thomas Productions....................30 Gregory FCA.......................................31 Makovsky...............................................9 Sachs Media Group.............................53 Catapult PR-IR....................................57 GYMR..................................................17 Marketing Maven.................................55 SGP Worldwide...................................67 Cerrell Associates................................47 ICR......................................................27 NIRI.....................................................29 Chandler Chicco..................................23 J Public Relations................................35 NYU.......................................................3 Shoot Publicity.......................................8 Cooney/Waters....................................25 Jackson Spalding................................15 Omega World Travel............................81 Sloane & Company..............................73 The Dilenschneider Group...................69 Jarrard Phillips Cate & Hancock..........19 Peppercomm.......................................33 Stanton PR + Marketing.......................21 Edelman.........................................41/42 Joele Frank, Wilkinson Brimmer Katcher.....63 Pierpont...............................................51 Strauss Media Strategies.....................13 Fahlgren Mortine.................................37 Kaplow...................................................7 Podesta Group....................................61 Feintuch Communications...................52 Kellen Communications.......................11 Rubenstein PR.................BACK COVER TV Access............................................80 Finn Partners.......................................75 Log-On................................................79 RF|Binder............................................39 W20 Group.....................................20/21 O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly. Maymagazine_Layout 1 4/30/14 6:14 PM Page 5 RANKINGS OF SPECIALTY PRACTICE PR FIRMS RANKINGS OF TOP U.S. INDEPENDENT PR FIRMS Maymagazine_Layout 1 4/30/14 6:14 PM Page 6 EDITORIAL On defending the fringe, for your own benefit f you’re going to pick a hero, you might want to do some research first. This April — here- EDITOR-IN-CHIEF by christened Wing-Nut Appreciation Month — the U.S. media showcased several polar- Jack O’Dwyer Iizing personalities whose actions drew ire from the public. Mysteriously, several talking [email protected] heads raced to defend these loons as a means of bolstering their own agendas, and big sur- prise, the tactic backfired. ASSOCIATE PUBLISHER John O’Dwyer First we have Cliven Bundy, a Nevada rancher who, since 1994, has been parking his cat- [email protected] tle on federal land without paying the required grazing fees, and is now engaged in a stand- off with the Bureau of Land Management for refusing to vacate livestock from land he does- ASSOCIATE PUBLISHER n’t own. Fox News pundits like Sean Hannity latched onto the Bundy story as ipso facto Kevin McCauley proof of the government’s eminent domain overreach, and in the weeks that followed the [email protected] renegade rancher and his wagon train of wearying frontiersman clichés served as a leitmotif for the network’s prefabricated political narrative. Constant coverage of the event was so EDITOR effective it riled scores of heavily-armed, camouflaged militiamen who convened at the wel- Jon Gingerich fare cowboy’s ranch, because they somehow believe a potential standoff with federal agents [email protected] makes them paragons of “patriotism.” Fast-forward a few weeks, when Bundy went on a videotaped tear regarding African SENIOR EDITOR Americans, whom he posited may have been “better off as slaves, picking cotton.” These Greg Hazley remarks put Fox’s story line on the skids, and drew wide condemnation from everyone on [email protected] the conservative spectrum from Glenn Beck and Bill O’Reilly to Rick Perry. Fox host CONTRIBUTING EDITORS Howard Kurtz blasted his network for foolishly giving Bundy so much airtime. Hannity was Fraser Seitel now in the embarrassing position of repudiating a man whom he used as a political bullhorn. Richard Goldstein The lesson: walking back a narrative is a mortifying enterprise. A better idea would have been not to take stock in (obvious) red flags in the first place. Chandler Klang Smith Then there was the case of Los Angeles Clippers owner Donald Sterling, who, during a Editorial Assistant & Research recorded argument with his mistress, stated that he doesn’t want her “associating with black people” (including basketball luminaries like Magic Johnson) or bringing them to Clippers ADVERTISING SALES games. The slumlord cum sports franchise owner was universally condemned for the Sharlene Spingler remarks and publicly disowned by just about everyone: Johnson called for his resignation; a Associate Publisher & Editor dozen sponsors (including Red Bull, CarMax, Sprint and Corona) pulled their Clippers spon- [email protected] sorships; and even President Obama took the time to blast Sterling’s “ignorant” comments. On April 29, NBA Commissioner Adam Silver officially announced that Sterling would be John O’Dwyer
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