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Sweepstakes: Case Studies Looking to build your email database quickly? Running a sweepstakes is the easiest way to do it. With sweepstakes, you simply build a contest, present a prize, promote the contest, and your audience enters by entering their email and other basic contact information. Case Study: “Win Free House Cleaning for a Year!” Prize: Free house cleaning services for one year ($2,520 value) On-air: Clear 99 Run Time: 4 weeks Total Entries: 672 65% opt-in = 435 leads Case Study: “Gift of Family” Prize: Full in-vitro fertilization (IVF) treatment ($14,000 value) On-air: Y107 Run Time: 3 weeks Total Entries: 427 89% opt-in = 380 leads Case Study: “Rascal Flatts VIP Experience” (Internal Promotion) Prize: 2 VIP tickets to Rascal Flatts concert in STL On-air: Clear 99 Run Time: 4 days Total Entries: 289 82% opt-in = 238 leads Case Study: “Code Words to Kenny!” Prize: 2 tickets to Kenny Chesney in Kansas City; 2 tickets to Kenny Chesney in STL; Hotel stays in both KC + STL; $250 spending cash On-air: Clear 99 Run Time: 2 weeks Total Entries: 4,827 code word entries / 791 participants 56% opt-in = 443 leads Case Study: “Win A Springfield Getaway!” Prize: Weekend Springfield getaway for 4, including: 2 night hotel stay; baseball, museum, zoo, & cavern tour tickets; dining certificates On-air: 94.3 KAT Country Run Time: 3 weeks Total Entries: 220 68% opt-in = 150 leads Case Study: “Clearo de Mayo” Code Word Sweepstakes (2018) Prize: 3 night hotel stay at Dreams Playa Mujeres in Cancun + airfare for 2 On-air: Clear 99 Run Time: 2 weeks Total Entries: 4,830 total coded word entries // 994 participants 59% opt-in = 589 leads Case Study: “Six Flags Batman Backward Experience” (Internal Promotion) Prize: 2 tickets to Six Flags (5 winners) On-air: Y107 Run Time: 1 week Total Entries: 239 83% opt-in = 198 leads Case Study: “Bracket Buster 2018” w/ Jefferson City Autoplex Prize: 2 year lease on a new car; 2 years of free gas, car washes & maintenance On-air: All Properties Run Time: 5 weeks Total Entries: 3,160 33% opt-in = 1,048 leads Case Study: “ACM Flyaway” (Internal Promotion) Prize: 2 tickets to the ACM Awards in Vegas, including air fare & hotel stay On-air: Clear 99 Run Time: 2 weeks Total Entries: 805 people entered 3,070 code words 76% opt-in = 611 leads Case Study: “Kiss Your Grass Goodbye” w/ Voss Land & Tree Service Prize: Free Lawn Care & Fertilization for one year ($1,500 value) On-air: 96.7 KCMQ Run Time: 2 weeks Total Entries: 297 people entered 797 code words 55% opt-in = 162 leads Case Study: “Win $500 in Home Improvements” w/ Jefferson Bank Prize: $500 Visa gift card On-air: 94.3 KAT County Run Time: 2 weeks Total Entries: 320 68% opt-in = 216 leads Case Study: “Spring Carpet Cleaning Sweepstakes” w/ ServiceMaster of Columbia Prize: $250 + Free Home Carpet Cleaning On-air: Clear 99 Run Time: 2 weeks Total Entries: 617 62% opt-in = 380 leads Case Study: “Cole Swindell VIP Experience” Sweeps” (Internal Promotion) Prize: 2 tickets to concert + 2 VIP passes On-air: Clear 99 Run Time: 1 week Total Entries: 410 86% opt-in = 352 leads Case Study: “2018 MegaTicket Code Word Sweeps” (Internal Promotion) Prize: Two tickets to six country concerts in STL (Summer 2018) On-air: Clear 99 Run Time: 2 weeks Total Entries: 1,463 code words entered by 570 entrants 81% opt-in = 463 leads Case Study: “Super Stupid Bowl” (Internal Promotion) Prize: KCMQ Prize Package including concert tickets On-air: 96.7 KCMQ Run Time: 2 weeks Total Entries: 376 79% opt-in = 295 leads Case Study: “New Year, New You!” w/ Marshall & Co. and Studio 573 Prize: Spa package + 3 month gym membership On-air: 94.3 KAT Country Run Time: 2 weeks Total Entries: 338 72% opt-in = 244 leads Case Study: “Win A Husqvarna AutoMower!” w/ Henderson Implement Prize: $Husqvarna AutoMower 315 On-air: Clear 99 Run Time: 2 weeks Total Entries: 631 69% opt-in = 434 leads Case Study: “Travelin’ Song of the Day” w/ Classic Travel and Tours Prize: $500 On-air: 94.3 KAT Country Run Time: 3 weeks Total Entries: 426 people entered 1,198 code words 57% opt-in = 244 leads Case Study: “Win $1,000 to LC Betz Jewelers!” w/ LC Betz Associates Jewelers Prize: $1,000 gift certificate to LC Betz Jewelers On-air: 93.9 The Eagle / Inside Columbia Run Time: 4 weeks Total Entries: 559 69% opt-in = 384 leads Case Study: “Are You Chip or Joanna?” w/ MidMobile Prize: 2 tickets to Blake Shelton concert + $100 gift card to CC’s City Broiler On-air: Clear 99 Run Time: 2 weeks Total Entries: 812 55% opt-in = 448 leads Case Study: “Win $1,000 for Christmas!” w/ Capitol Chrysler Prize: $1,000 On-air: 94.3 KAT Country Run Time: 2 weeks Total Entries: 775 62% opt-in = 478 leads Case Study: “Win A Year of Free Dry Cleaning!” w/ Robinson’s Cleaners Prize: $1,000 gift certificate to Robinson’s Cleaners + 2 Mizzou basketball tickets On-air: 93.9 The Eagle Run Time: 2 weeks Total Entries: 90 62% opt-in = 56 leads Case Study: “Give Your Coworker The Bird!” (Internal Promotion) Prize: 5 winners received a turkey for Thanksgiving On-air: Y107 Run Time: 2 weeks Total Entries: 66 59% opt-in = 39 leads Case Study: “Win a Husqvarna Automower!” w/ Henderson Implement Prize: Husqvarna Automower 315 On-air: 96.7 KCMQ Run Time: 2 weeks Total Entries: 354 64% opt-in = 225 leads Case Study: “Luke Combs VIP Experience” w/ Steve’s Pest Control Prize: 2 tickets to Luke Combs concert + Meet & Greet passes On-air: Clear 99 Run Time: 2 weeks Total Entries: 764 57% opt-in = 434 leads Case Study: “Freaked Out at Fright Fest” (Y107 Internal Promotion) Prize: 4 tickets to Fright Fest; 4 Haunted House passes; 1 VIP experience to become a ‘freak” in the nightly parade with Y107’s JaX, complete with costume & professional make-up; Behind-the-Scenes Pass On-air: Y107 Run Time: 1 week Total Entries: 173 87% opt-in = 150 opt-ins Case Study: Luke Bryan Sweepstakes w/ Plasma Biological Services Prize: 2 tickets to Luke Bryan concert On-air: Clear 99 Run Time: 1 week Total Entries: 615 64% opt-in = 391 opt-ins Case Study: “Meat Me at Faurot Field” (ZRMG Internal Promotion) Prize: $50 gift certificate to Show Me Farms OR $100 gift certificate to CC’s City Broiler Online: zimmercommunications.com Run Time: 2 weeks Total Entries: 227 93% opt-in = 210 opt-ins Case Study: Back To School Cash Giveaway (Y107 Internal Promotion) Prize: $250 Online: Y107 Run Time: 1 week Total Entries: 198 45% opt-in = 94 opt-ins Case Study: U2 Concert Giveaway (101.9 The Wave Internal Promotion) Prize: 2 tickets to U2 concert Online: 101.9 The Wave Run Time: 1 week Total Entries: 87 69% opt-in = 60 opt-ins Case Study: Cody Johnson VIP Experience w/ MidMobile Prize: 2 tickets to Cody Johnson concert, 2 Meet & Greet passes, Autographed guitar, Opportunity to introduce Cody Johnson on stage Online: Clear 99 Run Time: 1 week Total Entries: 475 83% opt-in = 395 opt-ins Case Study: Back to School Cash & Country Bash w/ ShopMidMo Prize: $250 + 2 tickets to each 9th Street Summerfest country concert Online: Clear 99 Run Time: 1 week Total Entries: 474 76% opt-in = 360 opt-ins Case Study: Dancefestopia Giveaway (Y107 Internal Promotion) Prize: 2 general admission tickets to Dancefestopia 2017 Online: Y107 Run Time: 1 week Total Entries: 46 76% opt-in = 35 opt-ins Case Study: Captain Ron’s Prize Package Giveaway w/ Lake of the Ozarks Shootout Prize: VIP access at Captain Ron’s during the Lake of the Ozarks Shootout (includes two parking passes, access for four people, eight meal and eight drink tickets and four t-shirts) Online: 101.9 The Wave Run Time: 2 weeks Total Entries: 210 76% opt-in = 159 opt-ins Case Study: Take Me Out To The Cards Game w/ MidMobile Prize: 4 Tickets to Cardinals Game + $150 Online: Clear 99 Run Time: 2 weeks Total Entries: 1,136 57% opt-in = 642 opt-ins Case Study: Luke Bryan Meet & Greet Sweepstakes w/ ShopMidMo Prize: 2 tickets to Luke Bryan concert + 2 Meet & Greet passes Online: Clear 99 Run Time: 2 weeks Total Entries: 2,103 72% opt-in = 1,505 opt-ins Case Study: Code Word to Summer Prize: A Yeti Tundra 35 Hard Cooler; A grill from Westlake Ace Hardware in Jefferson City; $100 in Gift Certificates to Weber Meat Market Online: 94.3 KAT Country Run Time: 3 weeks Total Entries: 1,722 total code words; 589 total entrants 77% opt-in = 454 KAT opt-ins Case Study: $5,000 Scholarship Giveaway w/ Merrell University Prize: (5) $5,000 scholarships to Merrell University Online: Y107 Run Time: 2 weeks Total Entries: 45 76% opt-in = 38 client opt-ins Case Study: Win a Springfield Getaway! w/ Springfield Convention & Visitors Bureau Prize: One-night stay at Ramada Plaza Hotel; (1) Family 4-pack to Fantastic Caverns Cave Tour; (4) General admission tickets to the Dickerson Park Zoo; (4) Diamond Box Vouchers for a Springfield Cardinals Baseball game; (1) $100 gift card to Bass Pro Online: 94.3 KAT Country Run Time: 4 weeks Total Entries: 474 68% opt-in = 321 opt-ins Case Study: Clearo de Mayo w/ Classic Travel & Tours Prize: 3 day trip to Dreams Sands Resort in Cancun, Mexico (incl.
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