Sweepstakes: Case Studies
Looking to build your email database quickly? Running a sweepstakes is the easiest way to do it. With sweepstakes, you simply build a contest, present a prize, promote the contest, and your audience enters by entering their email and other basic contact information. Case Study: “Win Free House Cleaning for a Year!”
Prize: Free house cleaning services for one year ($2,520 value)
On-air: Clear 99 Run Time: 4 weeks
Total Entries: 672
65% opt-in = 435 leads Case Study: “Gift of Family”
Prize: Full in-vitro fertilization (IVF) treatment ($14,000 value)
On-air: Y107 Run Time: 3 weeks
Total Entries: 427
89% opt-in = 380 leads Case Study: “Rascal Flatts VIP Experience” (Internal Promotion)
Prize: 2 VIP tickets to Rascal Flatts concert in STL
On-air: Clear 99 Run Time: 4 days
Total Entries: 289
82% opt-in = 238 leads Case Study: “Code Words to Kenny!”
Prize: 2 tickets to Kenny Chesney in Kansas City; 2 tickets to Kenny Chesney in STL; Hotel stays in both KC + STL; $250 spending cash
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 4,827 code word entries / 791 participants
56% opt-in = 443 leads Case Study: “Win A Springfield Getaway!”
Prize: Weekend Springfield getaway for 4, including: 2 night hotel stay; baseball, museum, zoo, & cavern tour tickets; dining certificates
On-air: 94.3 KAT Country Run Time: 3 weeks
Total Entries: 220
68% opt-in = 150 leads Case Study: “Clearo de Mayo” Code Word Sweepstakes (2018)
Prize: 3 night hotel stay at Dreams Playa Mujeres in Cancun + airfare for 2
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 4,830 total coded word entries // 994 participants
59% opt-in = 589 leads Case Study: “Six Flags Batman Backward Experience” (Internal Promotion)
Prize: 2 tickets to Six Flags (5 winners)
On-air: Y107 Run Time: 1 week
Total Entries: 239
83% opt-in = 198 leads Case Study: “Bracket Buster 2018” w/ Jefferson City Autoplex
Prize: 2 year lease on a new car; 2 years of free gas, car washes & maintenance
On-air: All Properties Run Time: 5 weeks
Total Entries: 3,160
33% opt-in = 1,048 leads Case Study: “ACM Flyaway” (Internal Promotion)
Prize: 2 tickets to the ACM Awards in Vegas, including air fare & hotel stay
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 805 people entered 3,070 code words
76% opt-in = 611 leads Case Study: “Kiss Your Grass Goodbye” w/ Voss Land & Tree Service
Prize: Free Lawn Care & Fertilization for one year ($1,500 value)
On-air: 96.7 KCMQ Run Time: 2 weeks
Total Entries: 297 people entered 797 code words
55% opt-in = 162 leads Case Study: “Win $500 in Home Improvements” w/ Jefferson Bank
Prize: $500 Visa gift card
On-air: 94.3 KAT County Run Time: 2 weeks
Total Entries: 320
68% opt-in = 216 leads Case Study: “Spring Carpet Cleaning Sweepstakes” w/ ServiceMaster of Columbia
Prize: $250 + Free Home Carpet Cleaning
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 617
62% opt-in = 380 leads Case Study: “Cole Swindell VIP Experience” Sweeps” (Internal Promotion)
Prize: 2 tickets to concert + 2 VIP passes
On-air: Clear 99 Run Time: 1 week
Total Entries: 410
86% opt-in = 352 leads Case Study: “2018 MegaTicket Code Word Sweeps” (Internal Promotion)
Prize: Two tickets to six country concerts in STL (Summer 2018)
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 1,463 code words entered by 570 entrants
81% opt-in = 463 leads Case Study: “Super Stupid Bowl” (Internal Promotion)
Prize: KCMQ Prize Package including concert tickets
On-air: 96.7 KCMQ Run Time: 2 weeks
Total Entries: 376
79% opt-in = 295 leads Case Study: “New Year, New You!” w/ Marshall & Co. and Studio 573
Prize: Spa package + 3 month gym membership
On-air: 94.3 KAT Country Run Time: 2 weeks
Total Entries: 338
72% opt-in = 244 leads Case Study: “Win A Husqvarna AutoMower!” w/ Henderson Implement
Prize: $Husqvarna AutoMower 315
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 631
69% opt-in = 434 leads Case Study: “Travelin’ Song of the Day” w/ Classic Travel and Tours
Prize: $500
On-air: 94.3 KAT Country Run Time: 3 weeks
Total Entries: 426 people entered 1,198 code words
57% opt-in = 244 leads Case Study: “Win $1,000 to LC Betz Jewelers!” w/ LC Betz Associates Jewelers
Prize: $1,000 gift certificate to LC Betz Jewelers
On-air: 93.9 The Eagle / Inside Columbia Run Time: 4 weeks
Total Entries: 559
69% opt-in = 384 leads Case Study: “Are You Chip or Joanna?” w/ MidMobile
Prize: 2 tickets to Blake Shelton concert + $100 gift card to CC’s City Broiler
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 812
55% opt-in = 448 leads Case Study: “Win $1,000 for Christmas!” w/ Capitol Chrysler
Prize: $1,000
On-air: 94.3 KAT Country Run Time: 2 weeks
Total Entries: 775
62% opt-in = 478 leads Case Study: “Win A Year of Free Dry Cleaning!” w/ Robinson’s Cleaners
Prize: $1,000 gift certificate to Robinson’s Cleaners + 2 Mizzou basketball tickets
On-air: 93.9 The Eagle Run Time: 2 weeks
Total Entries: 90
62% opt-in = 56 leads Case Study: “Give Your Coworker The Bird!” (Internal Promotion)
Prize: 5 winners received a turkey for Thanksgiving
On-air: Y107 Run Time: 2 weeks
Total Entries: 66
59% opt-in = 39 leads Case Study: “Win a Husqvarna Automower!” w/ Henderson Implement
Prize: Husqvarna Automower 315
On-air: 96.7 KCMQ Run Time: 2 weeks
Total Entries: 354
64% opt-in = 225 leads Case Study: “Luke Combs VIP Experience” w/ Steve’s Pest Control
Prize: 2 tickets to Luke Combs concert + Meet & Greet passes
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 764
57% opt-in = 434 leads Case Study: “Freaked Out at Fright Fest” (Y107 Internal Promotion)
Prize: 4 tickets to Fright Fest; 4 Haunted House passes; 1 VIP experience to become a ‘freak” in the nightly parade with Y107’s JaX, complete with costume & professional make-up; Behind-the-Scenes Pass
On-air: Y107 Run Time: 1 week
Total Entries: 173
87% opt-in = 150 opt-ins Case Study: Luke Bryan Sweepstakes w/ Plasma Biological Services
Prize: 2 tickets to Luke Bryan concert
On-air: Clear 99 Run Time: 1 week
Total Entries: 615
64% opt-in = 391 opt-ins Case Study: “Meat Me at Faurot Field” (ZRMG Internal Promotion)
Prize: $50 gift certificate to Show Me Farms OR $100 gift certificate to CC’s City Broiler
Online: zimmercommunications.com Run Time: 2 weeks
Total Entries: 227
93% opt-in = 210 opt-ins Case Study: Back To School Cash Giveaway (Y107 Internal Promotion)
Prize: $250
Online: Y107 Run Time: 1 week
Total Entries: 198
45% opt-in = 94 opt-ins Case Study: U2 Concert Giveaway (101.9 The Wave Internal Promotion)
Prize: 2 tickets to U2 concert
Online: 101.9 The Wave Run Time: 1 week
Total Entries: 87
69% opt-in = 60 opt-ins Case Study: Cody Johnson VIP Experience w/ MidMobile
Prize: 2 tickets to Cody Johnson concert, 2 Meet & Greet passes, Autographed guitar, Opportunity to introduce Cody Johnson on stage
Online: Clear 99 Run Time: 1 week
Total Entries: 475
83% opt-in = 395 opt-ins Case Study: Back to School Cash & Country Bash w/ ShopMidMo
Prize: $250 + 2 tickets to each 9th Street Summerfest country concert
Online: Clear 99 Run Time: 1 week
Total Entries: 474
76% opt-in = 360 opt-ins Case Study: Dancefestopia Giveaway (Y107 Internal Promotion)
Prize: 2 general admission tickets to Dancefestopia 2017
Online: Y107 Run Time: 1 week
Total Entries: 46
76% opt-in = 35 opt-ins Case Study: Captain Ron’s Prize Package Giveaway w/ Lake of the Ozarks Shootout
Prize: VIP access at Captain Ron’s during the Lake of the Ozarks Shootout (includes two parking passes, access for four people, eight meal and eight drink tickets and four t-shirts)
Online: 101.9 The Wave Run Time: 2 weeks
Total Entries: 210
76% opt-in = 159 opt-ins Case Study: Take Me Out To The Cards Game w/ MidMobile
Prize: 4 Tickets to Cardinals Game + $150
Online: Clear 99 Run Time: 2 weeks
Total Entries: 1,136
57% opt-in = 642 opt-ins Case Study: Luke Bryan Meet & Greet Sweepstakes w/ ShopMidMo
Prize: 2 tickets to Luke Bryan concert + 2 Meet & Greet passes
Online: Clear 99 Run Time: 2 weeks
Total Entries: 2,103
72% opt-in = 1,505 opt-ins Case Study: Code Word to Summer
Prize: A Yeti Tundra 35 Hard Cooler; A grill from Westlake Ace Hardware in Jefferson City; $100 in Gift Certificates to Weber Meat Market
Online: 94.3 KAT Country Run Time: 3 weeks
Total Entries: 1,722 total code words; 589 total entrants
77% opt-in = 454 KAT opt-ins Case Study: $5,000 Scholarship Giveaway w/ Merrell University
Prize: (5) $5,000 scholarships to Merrell University
Online: Y107 Run Time: 2 weeks
Total Entries: 45
76% opt-in = 38 client opt-ins Case Study: Win a Springfield Getaway! w/ Springfield Convention & Visitors Bureau
Prize: One-night stay at Ramada Plaza Hotel; (1) Family 4-pack to Fantastic Caverns Cave Tour; (4) General admission tickets to the Dickerson Park Zoo; (4) Diamond Box Vouchers for a Springfield Cardinals Baseball game; (1) $100 gift card to Bass Pro
Online: 94.3 KAT Country Run Time: 4 weeks
Total Entries: 474
68% opt-in = 321 opt-ins Case Study: Clearo de Mayo w/ Classic Travel & Tours
Prize: 3 day trip to Dreams Sands Resort in Cancun, Mexico (incl. airfare)
Online: Clear 99 Run Time: 4 weeks
Total Entries: 10,437
990 client opt-ins Case Study: Mother’s Day Makeover w/ Ascensia Spa
Prize: 2 Massages, 2 VitaSkin Facials, 2 Manicures, 2 Pedicures
Online: Clear 99 Run Time: 2 weeks
Total Entries: 880
67% opt-in = 588 opt-ins Case Study: Garth Brooks Ticket Giveaway
Prize: 3 Pairs of Tickets to Garth Brooks’ Tour in Kansas City
Online: 94.3 KAT Country Run Time: 5 days
Total Entries: 194
82% opt-in = 160 opt-ins Case Study: Win a KATcation w/ Amtrak & The City of Independence!
Prize: Prize Package including a 2-night stay in Independence, Missouri
Online: 94.3 KAT Country Run Time: 3 weeks
Total Entries: 251
60% opt-in = 150 opt-ins Case Study: Refund Remedy w/ Precision Construction Services, Inc.
Prize: $250
Online: 96.7 KCMQ Run Time: 1 week
Total Entries: 175
45% opt-in = 79 opt-ins Case Study: A/C Unit Giveaway w/ Aire Serv of Columbia
Prize: A New Air-Conditioning Unit
Online: Clear 99 Run Time: 2 weeks
Total Entries: 383
61% opt-in = 232 opt-ins Case Study: Clear 99’s $500 Survey
Prize: $500
Online: Clear 99 Run Time: 2 weeks
Total Entries: 1,047
81% opt-in = 860 opt-ins Case Study: “How Well Do You Know Mid-Missouri Businesses?” (ZRMG Internal Promotion)
Prize: A complementary 1.5 hour Brand Marketing Workshop with BrandsFormation™ author, Chuck Mefford
Online: zimmercommunications.com Run Time: 1.5 weeks
Total Entries: 51
75% opt-in = 38 opt-ins Case Study: 2017 Country MegaTicket Giveaway
Prize: 2 Concert Tickets to Every Country Concert at Hollywood Casino Amphitheater During Summer 2017
On-air: Clear 99 Run Time: 1 week
Total Entries: 1,438
76% opt-in = 1,099 opt-ins Case Study: Florida Georgia Line Meet & Greet Giveaway
Prize: 2 Florida Georgia Line Concert Tickets + Meet & Greet Passes
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 1,456
58% opt-in = 838 opt-ins Case Study: “Keep it Running” Sweesptakes w/ Sakelaris Ford of Columbia
Prize: $500 in car services/repairs
On-air: 94.3 KAT Country Run Time: 2 weeks
Total Entries: 93
54% opt-in = 50 opt-ins Case Study: Luke Bryan Ticket Giveaway (Internal Promotion – KAT Country)
Prize:4 Tickets to Luke Bryan Farm Tour 2016
On-air: KAT Country Run Time: 1.5 weeks
Total Entries: 363
88% opt-in = 320 opt-in’s Case Study: Mizzou vs. Florida Football Ticket Giveaway (Internal Promotion – KTGR)
Prize:4 Tickets to Mizzou vs. Florida game in Gainesville, FL
On-air: KTGR Run Time: 1 week
Total Entries: 62
77% opt-in = 48 opt-in’s Case Study: Eagle’s Flyaway w/ TrueSon Exteriors
Prize: Trip for 2 to NYC (flight & hotel accommodations & 9/11 Memorial Admission) & a GoPro Camera
On-air: KSSZ Run Time: 4 weeks
Total Entries: 745
59% opt-in = 438 leads Case Study: Britney Spears Flyaway w/ Classic Travel
Prize: Trip for 2 to Vegas & a pair of tickets to Britney Spears’ concert
On-air: Y107 Run Time: 4 weeks
Total Entries: 799
52% opt-in = 415 leads Case Study: Luke Bryan Meet & Greet Sweepstakes w/ Aire Serv
Prize: 2 Luke Bryan Concert Tickets and Meet & Greet Passes
On-air: Clear 99 Run Time: 3 weeks
Total Entries: 1,662
39% opt-in = 654 leads Case Study: Mizzou Football Season Ticket Giveaway (Internal Promotion – KTGR)
Prize: Mizzou Football 2016 Season Tickets
On-air: KTGR Run Time: 1.5 weeks
Total Entries: 219
69% opt-in = 152 leads Case Study: Beyonce: The Formation World Tour Ticket Giveaway (Internal Promotion – Y107)
Prize: 2 Tickets to Beyonce: The Formation World Tour
On-air: Y107 Run Time: 2 weeks
Total Entries: 382
81% opt-in = 309 leads Case Study: Luke Bryan Meet & Greet Sweepstakes w/ Moberly Area Community College
Prize: 2 Luke Bryan Concert Tickets and Meet & Greet Passes
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 1,661
44% opt-in = 730 leads Case Study: Help My Ugly Garage Door w/ Dulle Overhead Doors, Inc.
Prize: $500 Toward a New Garage Door
On-air: 101.9 The Wave Run Time: 2 weeks
Total Entries: 105
69% opt-in = 72 leads Case Study: Enter To Win A KATcation w/ Downtown Lee’s Summit
Prize: $100 in Downtown Lee’s Summit Gift Checks; $75 Spa Voucher at Awaken Life Center; 1 night stay at Unity Village Hotel; $50 Bookstore/Coffee Shop Gift Card.
On-air: 94.3 KAT Country Run Time: 2 weeks
Total Entries: 149
62% opt-in = 93 leads Case Study: Win A $500 Shopping Spree For Mom w/ The Schaeffer House
Prize: $500 Shopping Spree to The Schaeffer House
On-air: KWOS Run Time: 2 weeks
Total Entries: 159
81% opt-in = 129 leads Case Study: Spring Carpet Cleaning Giveaway w/ Restore-It Restoration
Prize: Free Carpet Cleaning
On-air: KWOS Run Time: 2 weeks
Total Entries: 80
71% opt-in = 57 leads Case Study: $1,000 Giveaway (Internal Recruitment Promotion)
Prize: $1,000
On-air: 94.3 KAT Country, Clear 99, Y107, KWOS Run Time: 2 weeks
Total Entries: 1,944
85% opt-In = 1,655 leads Case Study: Country Summer Concert Giveaway w/ Mers Goodwill
Prize: 2 tickets to every country concert at Hollywood Casino Amphitheater (Summer 2016)
On-air: 94.3 KAT Country and Clear 99 Run Time: 2 weeks
Total Entries: 737
65% opt-in = 476 leads Case Study: KWOS Golf Giveaway w/ Redfield Golf & Country Club
Prize: Season Membership to Redfield Country Club
On-air: KWOS Run Time: 2 weeks
Total Entries: 109
75% opt-in = 82 leads Case Study: Cardinals Spring Training Giveaway w/ Century 21
Prize: Trip for 2 to St. Louis Cardinals Spring Training
On-air: 93.9 The Eagle Run Time: 2 weeks
Total Entries: 179
59% opt-in = 106 leads Case Study: Spring Giveaway w/ Batteries Plus Bulbs
Prize: $500 gift certificate to Batteries Plus Bulbs
On-air: KWOS Run Time: 2 weeks
Total Entries: 60
78% opt-in = 47 leads Case Study: Stop in the Name of Love w/ Target Masters
Prize: Concealed Carry Class for 2
On-air: 93.9 The Eagle Run Time: 2 weeks
Total Entries: 132
100% opt-in = 132 leads Case Study: Cosmo & Mike Crash Your Party w/ Riley Auto Group
Prize: 43” HD TV & have Cosmo & Mike join your Super Bowl Party
On-air: Y107 Run Time: 2 weeks
Total Entries: 337
100% opt-in = 337 leads Case Study: Joe Machens Pays Your Christmas Bills w/ Joe Machens Ford
Prize: $1,000
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 1,910
100% opt-in = 1,910 leads Case Study: Stocking Stuffer w/ Joe Machens Capital City Ford Lincoln
Prize: $250
On-air: KWOS Run Time: 5 DAYS
Total Entries: 177
100% opt-in = 175 leads Case Study: Car Wash Giveaway w/ Tiger Express
Prize: A year of free car washes at Tiger Express
On-air: Y107 Run Time: One week
Total Entries: 124
100% opt-in = 124 leads Case Study: $1,000 Giveaway (Internal Promotion)
Prize:$1,000
On-air: Clear 99 Run Time: 1 week
Total Entries: 931
94% opt-in = 873 opt-in’s Case Study: CMA Trip Give away w/ Columbia Honda
Prize: A trip to Nashville for the CMA Awards
On-air: 94.3 KAT Country and Clear 99 Run Time: 3 DAYS
Total Entries: 280
100% opt-in = 44 leads Case Study: The Gift of Magic Giveaway w/ Classic Travel
Prize: A trip for 4 to Disney World
On-air: Clear 99 and 94.3 KAT Country Run Time: 4 weeks
Total Entries: 3,420
39% opt-in = 1,300 leads Photo Sweepstakes: Case Studies
With photo contests, you have the ability to reach a wide audience with social sharing to earn more votes, while driving some fun engagement for users. Case Study: “Clear 99’s Cutest Canine” Photo Contest with MidMobile (Internal Promotion)
Prize: A pair of tickets to every country concert at the 2018 MO State Fair
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 385 photo entries / 1,558 participants Case Study: Pho-ho-ho-tos with Santa Photo Contest (Internal Promotion)
Prize: 2 tickets to Taylor Swift concert, $40 Broil gift card, 2 VIP Movie Passes
On-air: Y107 Run Time: 2 weeks
Total Entries: 73 photo submissions; 769 votes
250 opt ins Case Study: Show Us Your Rack Photo Contest w/ Graf’s Reloading Supercenter
Prize: $500 gift certificate to Graf’s Reloading Supercenter
On-air: 96.7 KCMQ Run Time: 3 weeks
Total Entries: 125 photo submissions; 676 votes = 801 total participants
253 leads Case Study: Power of Pink Photo Contest w/ MU Health Care’s Ellis Fischel Cancer Center
Prize: $500
On-air: Y107 Run Time: 4 weeks
Total Entries: 80 photo submissions; 755 votes = 835 total participants
346 leads Case Study: “Show Us Your Team Spirit” Photo Contest w/ Missouri Pork Association
Prize: YETI Tundra 75
On-air: Clear 99 Run Time: 2 weeks
Total Entries: 70 photo submissions; 187 votes = 257 total participants
109 leads Case Study: Hottest Dad Photo Contest w/ Living Canvas
Prize: $500 toward tattoo/piercing at Living Canvas ($400 for Hottest Dad; $100 for person who submitted photo) + Feature in August 2017 issue of Inside Columbia Magazine
On-air: Y107 Run Time: 2.5 weeks
Total Entries: 126 photo submissions; 843 votes = 955 total participants
367 leads Case Study: Cutest Kids Photo Contest w/ Love 2 Nourish
Prize: 3 months worth of breakfasts from Love 2 Nourish
On-air: 94.3 KAT Country Run Time: 2 weeks
Total Entries: 87
57% opt-in = 50 leads