Issue 366 Beards Are Back: No Shave November Growth Is Undeniable – and We’Re Not Just Talking Facial Hair
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October 7, 2013, Issue 366 Beards Are Back: No Shave November Growth is undeniable – and we’re not just talking facial hair. No Shave November went from raising $38,000 its first year to more than $138,000 last year. For 2013, the buzzword is “teams” as stations, labels, companies and artists try to get the largest teams and biggest donations possible on behalf of St. Jude Children’s Research Hospital. And one station new to the NSN fold is taking things even further with a promotion that could become a model for others. For all the bald-faced rookies out there, the NSN concept is pretty simple: Stop shaving for the month of November and donate the money you might have spent on razors, shaving cream, stitches and more to St. Jude – at least Freeze Frame: Warner Bros./WMN’s Blake Shelton winds $30. The homepage is www.stjude.org/ down his Ten Times Crazier Tour in Tulsa Friday night (10/4) noshavenovember. The emphasis on teams with a surprise plaque presentation commemorating platinum is an outgrowth of last year’s event, where sales of his album Based On A True Story.... Pictured (l-r) are KTGX/Tulsa’s JJ Ryan, KWEN/Tulsa’s Matt Bradley and Karla Keifer competition between artist teams, label Cantrell, Shelton, WMN’s John Esposito, KVOO/Tulsa’s Crash Thompson teams and others led to some pretty big Poteet and Dave Austin, KJKE/Oklahoma City’s Owen Pickard donations and lots of social media traffic. and WMN’s Mark Niederhauser. The 30-date tour wrapped in Team Thompson Square took honors as the top artist Wichita the following night (10/5). team, and Keifer Thompson has been named 2013 Honorary Chairman of the Beard. Keifer and wife/duo mate Shawna got their first tour of St. Jude’s Memphis facility last Programming: DJ On The Radio week and were, unsurprisingly, impressed. “We couldn’t quite A chance meeting at the CMA Music believe it was a hospital,” he says. “It doesn’t feel like or smell Festival may lead to a future in radio for like a hospital. And everyone is so nice.” Shawna adds, “We RCA’s Dee Jay Silver. The touring DJ and learned a lot about what it takes to run the place so that when music remixer has been on Jason Aldean’s we’re involved with radiothons we have the information to talk last two tours, as well as outings by Eric about it.” Church, Chris Young and more. But it was Seeing St. Jude’s efforts up close gives Keifer greater then-WSIX/Nashville APD/MD Anthony motivation and Shawna more patience with his bristly face. “I Allen (now APD/MD at KNIX/Phoenix) who fully intend to win again,” Keifer says. “I’ve got a couple secret may have started the ball rolling to get Silver Dee Jay Silver weapons lined up since last time.” Shawna jokes, “He’s learned in front of his biggest audience ever. that if you drink Miracle Grow, it helps your beard.” The two met backstage, and Allen said he might like to use Other artists already aboard (abeard?) include Benton Blount, Silver’s remixes of current and recurrent titles as a regular feature (continued on page 8) at 5pm on Fridays. As Allen recalls, Silver replied, “The very first ©2013 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] October 7, 2013 Page 4 time I ever heard my mix of ‘Two Black Cadillacs’ on the radio, you played it. Let’s start this week.” PAGE THREE PIC The segment began at 15 minutes, but listener reaction was big enough to expand after only a month. “It left everybody wanting more,” says Allen, who is hoping to add the show in Phoenix soon. “We got a lot of calls, emails, Facebook posts and tweets, so we went to 30 minutes to see what would happen.” WSIX was already commercial-free at that time, so the Big Mix Country Club show airs without interruption. PD Michael Bryan actually met Silver at a Jason Aldean show prior to moving to Anthony Allen Nashville, and was familiar when Allen came to him with the idea. “It’s just a different vibe with uptempo mixes of songs we’re already playing, with some extra spice thrown in,” he says. “Silver has really good access to stars, so he’s got great artist audio to go with it. He’ll mix in some cool stuff like the Dukes Of Hazzard theme, just for fun.” Bryan says it’s too early for a sense of ratings, but the social media activity is high. “Silver has a pretty good following, and people are engaged and tweeting about it. I don’t think you can win by doing the same thing everybody else is doing, and this is a Country Club: Travis Tritt makes the radio remote rounds really cool feature that enhances the brand.” at the ACM Awards in 1994, visiting with KZLA/Los South Georgia’s WBYX/Baxley, GA has been running the Angeles. Pictured (l-r) are Danny Dwyer, Tritt and Shawn 30-minute show for a couple weeks. APD Nick Kasey first heard Parr. Have your own shots of mullets gone wild? Silver at CRS in 2011 and, when he heard about the mixes for Email them to [email protected]. WSIX, he inquired about availability for other stations. WBYX also airs the show at 5pm on Fridays, but takes advantage of its two-part currently using the mixes. Right now stations receive the show delivery split to include a spot break. “So far free via Dropbox or email. “Silver and I always knew that a show it’s been good response,” Kasey says. “We formatted like this would be well-received,” he says. “When PDs plan to keep it for as long as we can.” started asking us for it, we were thrilled to deliver.” For Clear Channel KZSN/Wichita PD “The beauty of this product moving forward is it can be customized to Brian Jennings, the individual song mixes fit any station’s needs,” Gale says. “Could it be a full air shift for 7pm- “really punch up the evenings.” He doesn’t Keith Gale 12am Saturday nights? Yes. Could it be a Friday drive feature from run the 15- or 30-minute segments, but is 5-5:30pm? Yes. We will be flexible and the same great quality will exist really interested in something longer. “We’d love to see him take in any format.” Hear several of the WSIX shows here. Contact Madson on a night shift, like a Saturday night show,” Jennings says. “No for information here. –Jess Wright one is doing anything with that kind of energy.” That may soon be reality. “We have been in communication Chart Chat with a number of syndication companies,” says RCA SVP/National Congrats to Tyler Farr, Norbert Nix, Promotion Keith Gale. “Because a half-dozen stations decided RJ Meacham, David Friedman and to pick this up without any formalized effort or structure from a the entire Columbia promotion staff on syndicator, everyone is interested in this as a product.” scoring this week’s No. 1 single with Farr’s Silver’s manager, Ken Madson, is involved in the syndication “Redneck Crazy.” The song is his first talks and says he’s not sure how that would affect the stations Tyler Farr chart-topper. ©2013 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] October 7, 2013 • Advertisement Page 5 Sales PER Spin Chart Rank Artist/Title (Label) Sales per Spin Track Sales Spins TW MB Rank TW MB Rank LW 1 COLE SWINDELL/Chillin' It (Warner Bros./WMN) 16.1 21,049 1,309 32 36 2 DAVID NAIL/Whatever She's Got (MCA) 14.4 19,821 1,376 30 32 3 LUKE BRYAN/That's My Kind Of Night (Capitol) 13.0 84,273 6,459 5 6 4 CASSADEE POPE/Wasting All These Tears (Republic Nashville) 12.0 26,873 2,239 25 26 5 SCOTTY MCCREERY/See You Tonight (19/Interscope/Mercury) 10.9 10,705 978 38 39 6 DIERKS BENTLEY/I Hold On (Capitol) 10.3 8,650 838 40 43 7 ELI YOUNG BAND/Drunk Last Night (Republic Nashville) 9.3 26,208 2,819 20 20 8 RANDY HOUSER/Goodnight Kiss (Stoney Creek) 7.3 3,792 517 45 52 9 BLAKE SHELTON/Mine Would Be You (Warner Bros./WMN) 7.3 36,823 5,029 10 11 10 KELLY CLARKSON/Tie It Up (RCA/Columbia) 7.0 6,888 985 35 34 11 URBAN KEITH & MIRANDA LAMBERT/We Were Us (RCA/Capitol) 6.8 21,046 3,093 16 25 12 SARA EVANS/Slow Me Down (RCA) 6.5 1,912 292 50 51 13 THOMAS RHETT/It Goes Like This (Valory) 6.4 42,365 6,600 4 7 14 JON PARDI/Up All Night (Capitol) 6.1 9,975 1,637 29 31 15 JOE NICHOLS/Sunny And 75 (Red Bow) 5.6 21,414 3,821 13 14 16 PARMALEE/Carolina (Stoney Creek) 5.5 17,719 3,196 18 19 17 ZAC BROWN BAND/Sweet Annie (Atlantic /Southern Ground) 5.5 10,354 1,892 26 29 18 JENNIFER NETTLES/That Girl (Mercury) 5.2 3,526 675 42 44 19 TYLER FARR/Redneck Crazy (Columbia) 5.1 34,292 6,703 3 4 20 JOSH THOMPSON/Cold Beer With Your Name On It (Show Dog-Universal) 5.0 2,732 543 44 46 21 FRANKIE BALLARD/Helluva Life (Warner Bros./WAR) 4.9 6,366 1,300 31 33 22 CHRIS YOUNG/Aw Naw (RCA) 4.8 25,202 5,204 11 9 23 AARON LEWIS/Granddaddy's Gun (Blaster) 4.7 2,093 442 47 49 24 FLORIDA GEORGIA LINE/Round Here (Republic Nashville) 4.7 24,428 5,197 8 5 25 JASON ALDEAN/Night Train (Broken Bow) 4.7 34,528 7,392 1 2 Source: Nielsen Soundscan Digital Core Genre COUNTRY week ending 09/29/13 provided by Warner Music Nashville and Mediabase published chart ending 9/28/13.