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Rogers Hometown Hockey Event Overview Origins of Rogers Hometown Hockey ROGERS HOMETOWN HOCKEY EVENT OVERVIEW ORIGINS OF ROGERS HOMETOWN HOCKEY • In 2014, Rogers obtained the NHL broadcast rights for 12 years • For the sixth straight season, Canadians across the country will get to experience the game they love with the ones they love • Rogers Hometown Hockey is hosted by Ron MacLean and Tara Slone In every Canadian city, town and arena there’s a great hockey story. Ron and Tara share these stories as they travel the country and connect with communities, families and hockey fans each and every week. WHAT IS ROGERS HOMETOWN HOCKEY? • The Rogers Hometown Hockey Tour is a season long, touring hockey festival visiting a different Canadian community each weekend for 25 weeks between October 2019 and April 2020 • Activities Include: • Live entertainment • Partner activations (with lots of games and free giveaways) • NHL alumni autograph signings and meet and greets • Community events (school visits, minor hockey activities, VIP experiences, pancake breakfasts, community skates etc.) • And of course, the live pre-game and NHL game broadcast with Ron MacLean and Tara Slone COMMUNITY IMPACT As a host community for Rogers Hometown Hockey, the host community will receive the following benefits: • Exposure throughout national Rogers Hometown Hockey broadcast • Live hit(s) on location during Hockey Night in Canada • Community promotion – mainstream media and digital though Rogers, Sportsnet, and RHTH outlets • Community event with average weekend attendance of over 11,000 people • Speaking opportunities for local officials and hockey ambassadors • Space on-site for community groups and minor hockey • Fundraising opportunities for minor hockey teams • Junior hockey team integration • Community economic impact upwards of $1,000,000+ BROADCAST BROADCAST OVERVIEW The broadcast is hosted by Ron MacLean and Tara Slone on-site in your community from the Sportsnet mobile broadcast studio, intermissions and post-game are also hosted live on location. Broadcast components include: Pre-Game Show: • Stories from the community that show why hockey is such a special part of its culture • Features local hockey heroes, minor hockey players, and other special people in the community • Broadcast Intro - Steinbach, MB Example: https://www.facebook.com/rogershometownhockey/videos/2144141145671813/ • Broadcast Intro – Burlington, ON Example: https://www.facebook.com/rogershometownhockey/videos/536795890075127/ My Hometown Must • Tara Slone joins members of the community to showcase an activity that is iconic to the community • Langley, BC Example - https://www.facebook.com/rogershometownhockey/videos/787988591559742/ • Parry Sound, ON Example - https://www.facebook.com/rogershometownhockey/videos/2181886282132810/ BROADCAST OVERVIEW CONT’D Intermissions: • Interviews live in studio with NHL alumni, local hockey heroes, community figures, etc. • Collingwood, ON Example - https://www.facebook.com/rogershometownhockey/videos/284212988843152/ Dr. Oetker My Hometown Feature • Showcases a unique story from the community told through a hockey lens • Require support from community in helping us find those great stories to tell • Niagara Falls Example - https://www.sportsnet.ca/hockey/nhl/ovechkin-surprises-young-fan-alex- luey/?show_id=15077 Post-Game: • 3 Stars – 2 members from local minor hockey are chosen by the community to appear on broadcast with Ron and Tara to select the 3 stars of the game • Aurora, ON Example - https://www.youtube.com/watch?v=lcqU144lz2M FESTIVAL HIGHLIGHTS SAMPLE WEEK SCHEDULE Monday Travel Day Tuesday Travel Day Wednesday Travel Day / Arrive in Community Thursday 8:00am – 6:00pm Load-in/setup – broadcast trailers, tour trailers, tents, activations, signage installed Friday 9:00am – 6:00pm Setup continues Saturday 12:00pm – 6:00pm Festival Day #1 Sunday 12:00pm – end of broadcast (typically around 10pm) Festival Day #2 (NOTE: teardown begins after the festival concludes and will take roughly 6-8 hours) PARTNERS Title Sponsor Exclusive Broadcaster Presenting Partners Event Partners ON-SITE EXPERIENCES There are lots of family friendly activities on-site to keep people entertained throughout the day, including: • The Hockey Circus Show • Rogers Fan Hub • Sportsnet Virtual Photo • Dodge Stow n’ Go Challenge • Scotiabank Community Locker Room • Tim Hortons Ball Hockey Rink • Dr. Oetker Giuseppe Pizzeria • OK Tire Tire Change • Playmobil Kids Zone • Local activations and experiences • Free giveaways and prizing! ROGERS FAN HUB The Rogers Fan Hub is designed as the primary activation/experience area for Rogers as part of the Hometown Hockey Tour which includes: • NHL Alumni Autograph Signings • Gaming Station • Festival Information Desk • Playmobil Kids Zone • Popcorn Giveaway • Zamboni Arcade Game • Shootout Challenge Arcade Game • Product Wall • And more! SPORTSNET PHOTO OP Consumers have the opportunity to get their photo taken with one of 28 active NHL stars, Ron MacLean and the Stanley Cup. Consumers stand beside our augmented reality mat, select their favourite player or the Stanley Cup, enter their phone number or email address. One of our team takes the photo, which is instantly sent to their phone or email. Consumers can also take part in an accuracy challenge where they have hit 9 separate panel as quickly as they can. SCOTIABANK COMMUNITY LOCKER ROOM & BALL HOCKEY RINK In the Community Locker Room, consumers can grab their free Scotiabank Hockey club jersey and get an autograph from an NHL alumni. The ball hockey rink is programmed with minor hockey teams and public play throughout the weekend. DODGE STOW N’ GO CHALLENGE Consumers participate in the obstacle course, where they have to stick handle through cones, navigate through the inside of a Chrysler Pacifica, score in the net through a target, and hustle back to the finish line. The fastest time each day wins a $50 gas card. Consumers can also sign up for the Chrysler Score & Win contest for their chance to win a 2019 Ram truck and $5,000 for their local minor hockey team. All entrants receive a free Dodge HTH toque. THE HOCKEY CIRCUS SHOW The Hockey Circus Show combines acrobatics, juggling, and one-of-a-kind circus stunts into 3 periods of "arena" rocking fun. PAZ is an award winning acrobat who was named “one of the 21 most Canadian things you’ll ever see”. TIM HORTONS COFFEE TRUCK Consumers receive a free Tim Hortons coffee, and in some markets, speciality beverages, to warm up in the cold weather. DR. OETKER GIUSEPPE PIZZA The Dr. Oetker trailer provides Hometown Hockey goers with free pizza samples. There are a variety of new pizzas to showcase and a figurine Giuseppe to take home. Consumers are also able to enter a contest to win free pizza for a year! HOMETOWN HANK Hometown Hank is the Rogers Hometown Hockey festival mascot. He is used throughout the week leading up to and including the festival to create awareness and community engagement. • Local CHL and junior hockey games – puck drops, promotion, etc. • General branding and promotion in the community • Amplify on-site contests and stage features • General photo opportunities on-site while roaming festival • School & hospital visits • Viewing party MINOR HOCKEY SUPPORT Minor Hockey All-Stars • Minor hockey teams will have the opportunity to participate in exclusive experiences on-site where they can win awesome prizes and receive Sunday evening exclusivity during the live broadcast! On-Site Opportunities • Local minor hockey associations will also have opportunity to have an on-site activation with us as part of the festival. Items may include a tent with association information, and hockey games & interactives. Other Opportunities: Fundraiser BBQ run by Minor Hockey 50/50 tickets sales Clean up crew – team can volunteer to manage waste at the event for a $500 honorarium MINOR HOCKEY PARADE OF CHAMPIONS • Every Sunday night prior to broadcast dozens of minor hockey teams from the local community participate in the Parade of Champions • Teams walk across site and end at the front of the broadcast studio, showcasing home made signs and community spirit • The event is filmed by the broadcast team and is showcased in every Rogers Hometown Hockey broadcast • The most teams ever to participate was 102 • Parade Video Link: https://www.facebook.com/rogershometownhoc key/videos/572194863272680/ VIEWING PARTY The viewing party is culmination of the event, this is where communities showcase their spirit and pride to the rest of the country on national television. Sportsnet Mobile Broadcast Studio Rogers Hometown Hockey and Sportsnet travels with a 53ft mobile studio that is the hub of the broadcast action and the home of Ron MacLean and Tara Slone at each stop across Canada every Sunday night. Everyone that is at the festival is invited to congregate in front of the Sportsnet Mobile studio to watch the pre-game show and the NHL broadcast. Throughout the viewing party there is prize giveaways in the form of tickets to an NHL game, autographed jerseys, and there is also pizza and hot chocolate served throughout the broadcast. THE STAGE The main stage is packed with various programming throughout the entire weekend which have included musical acts such as: • The Arkells • Walk Off The Earth • Tom Cochrane • Barenaked Ladies • Chad Brownlee • Tim Hicks • Coleman Hell • Chantal Kreviazuk • USS • Paul Brandt • Sam Roberts Other programming includes: • Scotiabank Hotstove with Tara Slone & NHL Alumni • Ticket, jersey and memorabilia giveaways • The Hockey Circus Show • Community Thank You Presentation
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