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Download 2012 Annual Report taBLE OF CONTENTS WHAT WE DO 1 ISRAEL INSIDE 2 ISRAEL INSIDE: THE CAMP EXPERIENCE 5 STEP UP FOR ISRAEL 6 ISRAEL INSIDE/OUT HIGH SCHOOL CURRICULUM 12 JOU MAX 15 JerusaleMONLINEU.COM COURSES 17 Partner ORGANIZations 20 WHAT WE DO JerusalemOnlineU.com is breaking new ground in outreach by creating original feature films, engaging film classes and courses, experiential and interactive learning, all distributed via the Internet, social media, television, grassroots campaigns and partnerships with mainstream pro-Israel and outreach organizations. WE ARE DRIVEN to TRANSFORM JEWISH AND Pro-ISRAEL EDUCation FOR THE 21ST CENTURY, AND to INSPIRE, UNIFY, AND ACTIVate A CRITICAL MASS OF JEWS OF ALL ages AS Passionate SUPPorters OF ISRAEL AND THE JEWISH PEOPLE. Our programs offer easy to use, high quality, turn-key Israel education programming for synagogues, camps, churches and other pro-Israel organizations. All packages include films and a moderator’s guide. The high school and camp programs also include activities, simulations & quizzes. Since its inception, we have: • Generated more than 100,000 hours of Jewish and Israel online learning • Had more than 4,500 college students graduate from one of our full, 10-hour courses • Reached more than 65 high schools with our Israel high school course curriculum • Implemented 14 community-wide grassroots Israel education campaigns • Successfully launched Israel Inside, a full-length documentary film with PBS • Partnered with more than 250 organizations, synagogues, schools, and church groups nationwide who are using our educational programming 1 www.jerusalemonlineu.com ISRAEL INSIDE: HOW A SMALL NATION MAKES A BIG DIFFERENCE Israel Inside explores the triumph of the human spirit and how Israelis, surrounded by enemies, have turned a desert with few natural resources into a flourishing, productive society. Hosted by former Harvard lecturer Dr. Tal Ben-Shahar, the film examines the core values and character strengths that have made this possible. PBS DISTRIBUTION PBS has had more than 15 showings of Israel Inside nationwide, including multiple airings in South Florida, Los Angeles, Chicago, Tampa Bay, San Francisco, Baltimore, Philadelphia and New York. Other PBS showings in the future include Atlanta, New Jersey and Boston. COMCAST It was available on Comcast on Demand for 90 days and was seen by more than 80,000 people. A professor who saw it on Comcast is now using it to teach all his MBA students in China: As a visiting professor and keynote speaker at important domestic and international symposia in China, I found Israel Inside to be an effective gateway into discussions on Israel’s innovation and entrepreneurial success, going beyond its size and in the face of adversity. It sparked great interest in students, faculty and executives - to learn more and for closer relations with Israel companies and universities. - Professor Michael Radnor, Northwestern University HIGHLIGHTS • Screenings on El Al flights • More than 350 screenings across 6 continents and in 28 countries • Premieres in 8 major cities: Los Angeles, New York, D.C. (Capitol Hill), Baltimore, Philadelphia, Chicago, Boston and Toronto • More than 95 college campus screenings, in partnership with Stand With Us, Hasbara Fellowships and 10 other organizations • Multiple screenings in India, in partnership with The Israel Project • On the Chinese version of YouTube seen by more than 10,000 Chinese people, with a raffle for a free flight to Israel, in partnership with The Israel Project • On-line free stream campaign reaching tens of thousands of people, with a raffle for a free trip to Israel sponsored by El Al • Special Remi Award Winner, Houston WorldFest Film Festival, and selection into ten film festivals • Partnership with Foundation for Jewish Camping for distribution to camps, The Zionist Organization of the Conservative Movement, Mercaz, screenings, Bnei Akiva screenings, and more • BBYO screening at their national convention and chapter events • Screening at AIPAC Saban Leadership conference • Israel Inside clip in French seen by more than 60,000 people on YouTube. • Screening license to Shlichim (emissaries) from the Israel National Service 2 www.jerusalemonlineu.com El Paso, TX Houston, TX San Antonio, TX Virginia Beach, VA Bothell, WA Capitol Hill, WA Otawa, Ontario Thornhill, Ontario Toronto, Ontario Cote St. Luc, Quebec Montreal, Quebec Sydney, Australia Sao Paulo, Brazil Nairobi, Africa Nicosia, Cyprus Birmingham, England Cheshire, England US & CANADA OTHER COUNTRIES London, England Twickenham, England Scottsdale, AZ Boxborough, MA Plainview, NY Sydney, Australia Addis Ababa, Ethiopia Agoura, CA Sharon, MA Setauket, NY Sao Paulo, Brazil San Salvador, El Salvador Calabasas, CA Baltimore, MD South Salem, NY Nairobi, Africa Quito, Ecuador Davis, CA Potomac, MD Staten Island, NY Nicosia, Cyprus Johannesburg, South Africa La Jolla, CA Towson, MD UTICA, NY Birmingham, England Long Beach, CA Oak Park, MI West Hempstead, NY Cheshire, England Jena, Germany Los Angeles, CA Southfield, MI Cincinnati, OH London, England Budapest, Hungary Oakland, CA Hopkins, MN Oberlin, OH Twickenham, England Addis Ababa, Ethiopia Poway, CA Columbia, MO Worthington, OH Mid-Levels, Hong Kong San Salvador, El Salvador San Jose, CA Stevensville, MT Tulsa, OK Jerusalem, Israel Quito, Ecuador San Diego, CA Charlotte, NC Ashland, OR Haifa, Israel San Jose, CA Greensboro, NC Johannesburg, South Africa Portland, OR Jena, Germany Tel-Aviv, Israel San Pedro, CA Omaha, NE Bryn Mawr, PA Santa Rosa, CA Milford, NH Budapest, Hungary Hyderabad, India Harrisburg, PA Mid-Levels, Hong Kong West Hills, CA Portsmouth, NH Jenkintown, PA Bangalore, India Winnetka, CA Andover, NJ Jerusalem, Israel Penn Valley, PA Allenspark, CO Closter, NJ Haifa, Israel Chennai, India Philadelphia, PA Evergreen, CO Englewood, NJ Tel-Aviv, Israel Delhi, India West Chester, PA Hyderabad, India West Hartford, CT Fair Lawn, NJ White Oak, PA Bangalore, India Kolkata, India Washington, DC Fort Lee, NJ Charleston, SC Chennai, India Chandigarh , India Boynton Beach, FL Livingston, NJ Elgin, SC Delhi, India Clearwater, FL Northfield, NJ Interlomas, Huixquilucan, Mexico Kolkata, India Key Largo, FL Paramus, NJ Stockholm, SD Chandigarh , India Yangon, Myanmar Maitland, FL Princeton, NJ Memphis, TN Interlomas, Huixquilucan, Mexico Tauranga, New Zealand Miami Beach, FL Teaneck, NJ Nashville, TN Austin, TX Yangon, Myanmar Wellington, New Zealand Naples, FL Airmont, NY Tauranga, New Zealand Orlando, FL Albany, NY Dallas, TX The Hague, Netherlands El Paso, TX Wellington, New Zealand Tampa, FL Brooklyn, NY The Hague, Netherlands Makati City, Philippines Houston, TX Sandy Springs, GA East Meadow, NY Makati City, Philippines San Antonio, TX Manilla, Philippines Savannah, GA Elmsford, NY Manilla, Philippines Virginia Beach, VA Guaynabo, Puerto Rico Waukee, IA Flushing, NY Guaynabo, Puerto Rico Bothell, WA Bucharest, Romania Chicago, IL Getzville, NY Bucharest, Romania Lincolnwood, IL Merrick, NY Seattle, WA Istanbul, Turkey Istanbul, Turkey Long Grove, IL New City, NY Ottawa, Ontario Stockholm, Sweden Stockholm, Sweden Peoria, IL New Rochelle, NY Thornhill, Ontario Chile, Santiago Chile, Santiago Springfield, IL New York, NY Toronto, Ontario Madrid, Spain South Bend, IN Newburgh, NY Cote St. Luc, Quebec Montevideo, Uruguary Madrid, Spain Prairie Village, KS Oakland Gardens, NY Montreal, Quebec Hanoi, Vietnam Montevideo, Uruguary Hanoi, Vietnam 3 www.jerusalemonlineu.com NOTEWORTHY APPROBATIONS “A poignant and inspiring look inside Israeli society. A must-see.” - Natan Sharansky, Author, Human Rights Activist “…an intriguing documentary that shows the world the special country Israel is…it shows how Israel has used its success for the benefit of the world, something we as Jews are particularly proud of.” - Rabbi Lord Jonathan Sacks, Chief Rabbi, United Hebrew Congregation of the Commonwealth “This is just a remarkable, remarkable film. And it does so much to project not only positively but visibly in ways that… make you cry, make you reach out, make you feel… it’s absolutely amazing.” - Professor Alan Dershowitz, Felix Frankfurter Professor of Law, Harvard Law School “Showing this film is one of the TEN WAYS to ‘really help Israel’... It’s the best movie about Israel made in a long time. It tells the story of today’s Israel in a way that will excite American youth and people around the world.” - Jennifer Laszlo Mizrahi, Founder, The Israel Project TESTIMONIALS “This movie is arguably the best ever produced showcasing what it is that makes Israel unique in history. It eloquently identifies the elements that have allowed the creation of modern Israel as the world center of technology development, driven by its signature cultural imperative of Tikun Olam - Repair the World. Take 40 minutes and prepare yourself to be awed and inspired!” - Les Lawrence , Lawrence Foods “I have just watched Israel Inside and had an emotional experience I was not expecting. I am a proud Jew and Israeli and feel great pride in the good news that frequently comes out of Israel and the Jewish world. But this movie has inflated my pride like nothing else and so I submit my note of thanks. I have often felt that Israel needs a PR firm to help with its image to the outside world and to tell the real story of this country and its people. Nothing could be better for that, than Israel Inside. “ - David, Jewish Foundation of Manitoba “Last night we screened the 38 min. version of “Israel Inside” and it was a big, big hit! People LOVED IT! No surprise since it’s a Jewish soul- lifting master piece. I think we had over 350 people. Many bought the film and some mentioned that they had tears in their eyes. - Bobbie Ghitis, Israel Public Action Committee, Congregation Rodfei Sholom 4 www.jerusalemonlineu.com ISRAEL INSIDE: THE CaMP EXPERIENCE BUILDING CHARACTER WHILE BUILDING CONNECTION Israel Inside: The Camp Experience is a six-part, film-based Israel education curriculum for Jewish campers and counselors that expands on our groundbreaking film Israel Inside: How a Small Nation Makes a Big Difference. The program creates fun and practical activities using the “actualizers” and Jewish values presented in the film.
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