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exploring today’s touch therapies SEE PAGE 68 SEE PAGE ISSUE 232 • SEPTEMBER 2015 • www.massagemag.com TIPS FOR WORKING 9IN A HOSPITAL PAIN-RELIEVING ESSENTIAL OILS SPECIAL MARKET WITH VIDEO TO ATTRACT NEW CLIENTS Post-SurgicalPost-Surgical MassageMassage by Whitney Lowe SUPPLEMENTS FOR SELF-CARE SELL SESSION PACKAGES FOR GUARANTEED INCOME! Career Opportunities Page 65 2 | MASSAGE Magazine | September 2015 | www.massagemag.com | | www.massagemag.com | September 2015 | MASSAGE Magazine | 3 4 | MASSAGE Magazine | September 2015 | www.massagemag.com | | www.massagemag.com | September 2015 | MASSAGE Magazine | 5 | Contents September 2015 Issue 232 38 44 56 Massage for the Frail and Dying: Communicate Cover Story Care through Touch The Postsurgical Client: Manage Pain While touch for the sick and dying is as unique as the & Enhance Recovery 38individual, its benefits are infinite and reciprocal. It can calm, comfort, relax, reduce pain, ease stress, relieve anxiety or depression, promote sleep and, most importantly, make people feel cared about. by Lindy Roussel, L.P.N., L.M.T., B.C.T.M.B. Read “Everyone Needs Touch to Thrive,” by Lindy Roussel, L.P.N., L.M.T., B.C.T.M.B., at massagemag.com/everyoneneedstouch. Help in a Bottle: Anti-Inflammatory & Pain- Relieving Essential Oils Many essential oils have analgesic properties that can 44complement and enhance the massage therapy you provide. Clients dealing with chronic pain or inflammation may especially appreciate this natural, targeted approach. by Jimm Harrison Read “Best Application Methods for Essential Oils,” by Jimm Harrison, at massagemag.com/bestapplicationmethods. Massage therapy can play a very important role in Market with Video: Attract New Clients & Raise 60the healing process clients face after undergoing Your Online Profile surgery, sometimes immediately after a procedure, other Content marketing is the present and future of a winning times as part of long-term follow-up care. By understanding promotional strategy—and one of the most captivating common surgical procedures and practicing the 56 formats you can use to gain the attention of potential new clients is appropriate precautions, you can become an outstanding online video. addition to your clients’ health care team. by Daniel Ruscigno by Whitney Lowe, L.M.T. Read “The Importance of Testimonials for Your Business,” by Daniel Ruscigno, at massagemag.com/businesstestimonials. 6 | MASSAGE Magazine | September 2015 | www.massagemag.com | | www.massagemag.com | September 2015 | MASSAGE Magazine | 7 September 2015 Issue 232 30 Invest in the Best: High-Quality Tables & Chairs Support Your Massage You’ve put significant time and money into massage therapy training and continuing education—and that investment is worth enhancing by purchasing top-notch equipment you and your clients will enjoy for years to come. 30 by Brandi Schlossberg 48 Make Space in Your Body: Quick Self Fixes Improve Function While these simple strengthening sequences are designed to be self- treatments, many can be incorporated seamlessly into massage sessions, and taught to clients for at-home relief of muscle pain and weakness. by Barbara Sharp, L.M.T. Read “The Synergy of Quick Self Fixes and Targeted Muscle Testing: A Case History,” by Barbara Sharp, L.M.T., at massagemag.com/synergyqsf. Regular Features Departments PRACTICE BUILDING 14 To Our Readers 22 Sell Session Packages: Better Client Care & Guaranteed Income In Our Mailbox by Karen Menehan 16 18 News & Current Events 26 EXPERT ADVICE Your questions answered by industry experts. Nichole L. Kucharek, 52 New Products P.A., L.M.T., B.C.T.M.B., addresses challenges therapists may face 74 Educational Resources and working in a spa environment. Development THE MASSAGE MAGAZINE LIST 76 Conventions & Events 36 The Top 9 Tips for Working in a Hospital Marketplace and Classifieds In the hospital, the massage therapist must work as part of a 78 team with other medical professionals—which brings unique 80 Display Ad Directory challenges and opportunities. by Karen Armstrong, L.M.T., N.C.T.M., and Laura Koch, L.M.T. 81 Reader Expressions Read more of your colleagues’ responses 66 LIVING IN BALANCE to this month’s featured question at A Foundation of Health: Supplements for Self-Care massagemag.com/readerexpressions. by Stacey Littlefield MASSAGE Magazine (ISSN1057-378X) (USPS 4596) Read “Pain-Relieving Herbs,” by Stacey Littlefield, at massagemag.com/painrelievingherbs. is published monthly by MASSAGE Magazine Inc., 820 A1A N, Ste. W18, Ponte Vedra Beach, FL 32082. RESEARCH REPORTS Subscriptions: USA surface $19.95/year; Canada surface $30/year; International air $47/year. Periodicals 72 Various Styles of Massage Benefit Fibromyalgia Patients; postage paid at Ponte Vedra Beach, Florida, and Acupressure Impacts Blood Flow, Heart Rate additional mailing offices. POSTMASTER: Send Visit massagemag.com/newresearch tto read this month’s online address changes to MASSAGE Magazine, P.O. Box Research Exclusive, “Oxytocin Affects Response to Social Touch.” 5027, Brentwood, TN 37024. 8 | MASSAGE Magazine | September 2015 | www.massagemag.com | | www.massagemag.com | September 2015 | MASSAGE Magazine | 9 M | Online Contents|home page for the successful massage therapist www.massagemag.com/GooglePlus www.massagemag.com/facebook www.twitter.com/massagemag www.massagemag.com/linkedin www.massagemag.com/pinterest www.massagemag.com/YouTube http://instagram.com/massagemag www.massagemag.com SELF-CARE TIP Poll Question Are you massage research Feeling Overwhelmed? Massage literate? Your Inner Strength • Yes by Lesly Devereaux, J.D., D.Min. • No • No, but I plan to become You probably have times literate when hectic schedules and client interactions interfere Cast your vote at massagemag.com with your productivity at work THINKSTOCK and leave you overwhelmed. Reader Expressions Instead of allowing these challenges to defeat you, you can MASSAGE Magazine asks you: Bookmark our Massage News page to harness your inner strength to face them. How do you use the Internet to keep current on the latest news about the In addition to practicing a healthy, consistent self-care find and retain clients? massage profession. routine, try these effective ways to channel your inner strength when you feel overwhelmed. Enter your response at Massage Modalities As a massage therapist, you spend the majority of massagemag.com your time helping other people relax; your session room’s Resource Center environment is great for massaging the body and mind— MASSAGE e-News both your clients’ and your own. Meditation involves a Our email newsletters deliver similar practice; it is a great way to clear your mind. While exclusive articles, tips, news and you may not have an hour to retreat from your busy work information directly to your inbox. Sponsored by Earthlite, this resource center schedule, a few minutes of deep, intentional breathing, provides massage therapists the latest news, away from distractions in the quietness of the room you information, articles and tools related to have prepared for your next client, will help alleviate stress. massage modalities, so they can read about Visit massagemag.com/overwhelmed and pursue training in those that best fit their to read the rest of this tip. practices and serve their clients’ needs. Visit Lesly Devereaux, J.D., D.Min. (leslydevereaux.com) is an massagemag.com/modalities. author, minister, wellness coach and speaker who special- izes in training people to meet goals despite obstacles. She THINKSTOCK is the author of Breaking Codependency: How to Navigate Subscribe for free at Blogger the Traps That Sabotage Your Life. massagemag.com Spotlight Karen Ball, L.M.T., certified reflexologist and aromatherapist (academyofancientreflexology.com), Online Exclusives and author of massagemag.com’s • Best Application Methods for Essential Oils “Reflexology” blog, has been a manual • The Importance of Testimonials for Your therapist since 1983. She was trained and Business certified by the Reflexology Association of • Oxytocin Affects Response to Social Touch Canada as an instructor, and graduated from the Florida School of Massage in • The Synergy of Quick Self Fixes and Gainesville, Florida, where she currently Targeted Muscle Testing: A Case History teaches reflexology, professional • Pain-Relieving Herbs boundaries and ethics, and therapeutic • Everyone Needs Touch to Thrive communication skills. Ball is also creator of the Therapeutic Hand & Foot Reflexology See these and more under Current THINKSTOCK Issue at massagemag.com. Professional Certification. 10 | MASSAGE Magazine | September 2015 | www.massagemag.com | | www.massagemag.com | September 2015 | MASSAGE Magazine | 11 FAQS Q: How do I subscribe? A: Order online, by mail or by phone. Order online at massagemag.com and click on our subscription link. Order by mail by MASSAGE Magazine’s mission is to provide to massage and touch therapists the tools, submitting a subscription card to: information and resources to help them succeed both in their businesses and their session MASSAGE Magazine rooms. We give readers the latest news affecting the massage field, in-depth feature articles, P.O. Box 5027 educational technique articles, accessible business advice, informative profiles, and inspiring Brentwood, TN 37024. stories of how touch promotes well-being on individual and global levels. We connect readers Order toll-free by calling (888) 883-3801. to each other, and to the organizations and manufacturers providing exceptional opportunities and products. We believe healthy touch has the power to create a better world, and that by Q: How much does a subscription supporting and educating massage and touch therapists, we are playing a role in that creation. cost? MASSAGE Magazine is dedicated to ongoing growth and improvement—both in editorial scope A: U.S. surface: $19.95/year; $29.95/two and content, and as a healthy business doing good work in the world. years or $39.95/three years. Canada/Mexico: $33.95/year; $57.95/two MASSAGE MAGAZINE years or $76.95/three years. International air: $48.95/year; $87.95/two Editor in Chief Sales Executives Office Personnel years or $111.95/three years (prices and Karen Menehan Donnell Curley payments in U.S.