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Factors Affecting Strategy Implementation in Kenyan Rugby: a Study of the Kenya Rugby Union

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Factors Affecting Strategy Implementation in Kenyan Rugby: a Study of the Kenya Rugby Union Factors Affecting Strategy Implementation in Kenyan Rugby: A Study of the Kenya Rugby Union BY HORSFALL OBOMATE UNITED STATES INTERNATIONAL UNIVERSITY-AFRICA SPRING 2016 FACTORS AFFECTING STRATEGY IMPLEMENTATION IN KENYAN RUGBY: A STUDY OF THE KENYA RUGBY UNION BY HORSFALL OBOMATE A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfilment of the Degree of Masters in Business Administration (MBA) UNITED STATES INTERNATIONAL UNIVERSITY-AFRICA SPRING 2016 STUDENT’S DECLARATION I, the undersigned, declare this my original work and has not been submitted to any other college, institution or university other than United States University in Nairobi for academic credit. Signed __________________________ Date: _________________________ Horsfall Obomate (Id No: 633287) This project report has been presented for examination with my approval as the appointed supervisor. Signed __________________________ Date: _________________________ Prof. Paul Katuse Signed: __________________________ Date: _____________________________ Dean Chandaria School of Business iii COPYRIGHT © 2015 Horsfall Obomate ALL RIGHTS RESERVED. Any unauthorized reprint or use of this research report is prohibited. No part of study may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without express written permission from the author and the university. iv ABSTRACT The purpose of the study was to investigate the factors affecting strategy implementation with a focus on the Kenya Rugby Union. The study aimed at determining the impact of human resource factors on strategy implementation, examining the effect that cultural influences have on strategy implementation and establish the extent to which the influence of organization structure has on strategy implementation. The study adopted a descriptive research design to determine the factors affecting strategy implementation in Kenya Rugby Union. The descriptive research design helped in looking at the strength of relationship between human resource factors, cultural factors and organizational structures and strategy implementation. Questionnaires were used to collect relevant information from respondents for this study. The study focused on 60 employees at Kenya Rugby Union. A random sampling technique was used to determine the sample size (30 respondents) and collect data from the sample. In data analysis and presentation, the study adopted a descriptive and inferential statistics. Correlation analysis, regression analysis, cross-tabulation and frequencies were obtained and presented in tables. The study analyzed and determined the significant human resource factors that influence strategy implementation process. From the study, it was found that employees are evaluated on their current and past performance standards with the view to improve their performance. The skills required by employees are identified through performance appraisal and action taken by the management to instil the skills to their employees through training. The study found that the organization is able to select employees who are knowledgeable for the tasks assigned hence new strategies formulated in the organization are communicated to them. After a training and development program, there is an opportunity to put into practice what employees are trained during strategy implementation process. The study established the effects of cultural influences on strategy implementation at Kenya Rugby Union. The study found that Kenya Rugby Union is open to continual redefinition as a result of changes in the external environment. The study revealed that the organization leaders and employees are able to reach an agreement on critical issues and resolve their differences diplomatically. This showed that leaders in the organization are v leading by example through guiding the employees to attainment of the organization’s goals. The organization is open to cultural diversity that provides views in strategy formulation and implementation. The study shows that at Kenya Rugby Union, employees are empowered and involved in the strategy implementation process. Employees work to eliminate lack of information flowing between groups and promote actions that are in best interest of the organization. The study determined that organization structure influence strategy implementation. The study found that the management ensures that adequate resources are available to pursue organization strategy. At Kenya Rugby Union, there is open communication between employees and the management at the organization hence employees have the information they need to do their work. The management coordinates activities through the strategy implementation process. Through this process employees are informed of changes and also encouraged and motivated towards strategy implementation in the organization. The study found that the organization takes time to respond and adapt to new changes hence the organization is affected by the unexpected and unpredictable changes. As a result of changes in the management, the organizational structure including departments division of labour is affected. The study concludes that human resource factors, cultural factors and organizational structure influence strategy implementation. Employees are evaluated on their current and past performance standards with the view to improve their performance. Through the performance appraisal, the skills required by employees are identified and action taken by the management to instilling the skills to their employees through training. The study concludes that Kenya Rugby Union is open to continual redefinition as a result of changes in the external environment. The study recommends the executive and management of Kenya Rugby Union to evaluate the current and past performance standards of employees with the view to improve their performance. The study also recommends the leaders in the organization to lead by example through guiding the employees to attainment of the organization's goals. The organization is recommended by the study to effectively allocate resources such as finances and personnel adequately towards strategy implementation. vi TABLE OF CONTENTS STUDENT’S DECLARATION ............................................................................................ iii COPYRIGHT .......................................................................................................................... iv ABSTRACT .............................................................................................................................. v TABLE OF CONTENTS ...................................................................................................... vii LIST OF TABLES .................................................................................................................. ix CHAPTER ONE ...................................................................................................................... 1 1.0 INTRODUCTION......................................................................................................... 1 1.1 Background of the Study ................................................................................................ 1 1.2 Statement of the Problem ................................................................................................ 4 1.3 General Objective of the Study ....................................................................................... 6 1.4 Specific Objectives of the Study ..................................................................................... 6 1.5 Significance of the Study ................................................................................................ 6 1.6 Scope of the Study .......................................................................................................... 7 1.7 Definition of Terms......................................................................................................... 7 1.8 Chapter Summary ........................................................................................................... 8 CHAPTER TWO ..................................................................................................................... 9 2.0 LITERATURE REVIEW ............................................................................................ 9 2.1 Introduction ..................................................................................................................... 9 2.2 The Human Resource Factors on Strategy Implementation ........................................... 9 2.3 Cultural Influences on Strategy Implementation .......................................................... 14 2.4 Organization Structure on Strategy Implementation .................................................... 18 2.5 Chapter Summary ......................................................................................................... 22 CHAPTER THREE ............................................................................................................... 23 3.0 RESEARCH METHODOLOGY .............................................................................. 23 3.1 Introduction ................................................................................................................... 23 3.2 Research Design...........................................................................................................
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