Towards Smart Rural Transport Areas: the SMARTA Project Andrea Lorenzini Giorgio Ambrosino MemEx Srl

Webinar series June –July 2020 SMARTA Webinar | 17th June 2020 www.ruralsharedmobility.eu 2 The context

A quarter of Europe’s population lives in rural areas, that is about 150 million people

Naturally diffuse, much higher need for mobility than in urban areas

Public transport weak, high dependency on private car

Mobility How to live a daily life without a car

Traffic generated The issues in rural areas

Environment

SMARTA | Smart Rural Transport Areas 3 Mobility in rural areas needs attention

Cities Depopulation

Austerity Ageing measures population

Towns and suburbs 27% of Europe’s population means 137 million people, which equates to the population of the 40 largest Metropolitan areas in Europe Rural areas Same level of attention not been paid in transport policy, innovation, capital investment and ongoing subsidy for rural mobility needs Distribution of population (%) by degree of urbanisation, EU-28 Eurostat 2017

SMARTA | Smart Rural Transport Areas 4 The SMARTA Project www.ruralsharedmobility.eu Sponsored by European Parliament Funded through EU Transport Explore ways to ensure sustainable Ministry - DG MOVE mobility by improving shared mobility integrated with public transport services The SMARTA Consortium across different European rural areas

3 Main strands of activities

Research Demonstration Engagement

Recommendations and Policy Guidelines

SMARTA | Smart Rural Transport Areas 5 Rural shared mobility landscape

Asset sharing Flexible Transport Services Allows the traveller to utilise/pick- Include a range of services that act as an up a specific means of transport additional layer between conventional (bike, car, e-scooter, etc.) without (fixed route and schedule based) any property issue; users must be transport and personal transport (car or registered. taxi)

Fixed-route bus and rail

Ride sharing The ‘shared mobility services’ Allows aggregation of the mobility include both the mobility services demand for sharing a ride in the themselves and the supporting same vehicle (e.g. carpooling); services including traveler and/or to use the same service (e.g. information, reservation, payment taxi) together with other persons and operation management.

SMARTA | Smart Rural Transport Areas 6 Task1: Research 7-10 pages each “Insight Papers” Analysis of the challenges of mobility in rural areas and the framework in each of the 28 EU (including selected EEA states, North America and Australia) “Good Practices” Comprehensive overview of Good Practices in rural shared mobility from around Europe and beyond

SMARTA | Smart Rural Transport Areas 7 The Insight Papers: 10 key issues

Are there Sustainable Urban Mobility Plans (SUMP) or equivalent for rural areas Which is the layer of Government at which Is there a specific rural mobility/transport rural mobility is primarily determined? policy with objectives and targets?

Yes, with specified objectives National and target outcomes

Yes, but only with aspirational State / Region goals and without target objectives

Municipality/ On what basis does the public transport No give coverage of villages and rural areas?

…

SMARTA | Smart Rural Transport Areas 8 Insight Papers: preliminary results Some Key Motivations Financing Policy There is near-total absence of specific policy for mobility in rural areas There are different Authority levels acting Different in rural mobility Frameworks There are few obligations to provide rural Organisational Institutional mobility services The organisational arrangements for rural shared mobility are weak Frameworks are not conducive to Regulatory developing rural shared mobility

http://ruralsharedmobility.eu/index.php/insight-papers/

SMARTA | Smart Rural Transport Areas 9 Shared Mobility [SM] Task1: Good Practices SUMA,Elba, IT [SM1] SOPOTNIKI. SI [SM2] Demand Responsive Transport [DRT] Alpine Bus –Bus service in tourist Rural Mobility Ring a Link, Kilkenny, IE [DRT1] Shotl Platform, ES Bummelbus (DRT), LU [DRT7] Flexible mobility services in area, CH [SM3] Programmes [MP] [DRT4] Byala, BG [DRT10] Talybont Energy, UK [SM4] Rural Transport Prontobus, Modena Province, IT [DRT2] The Village Bus in Western Region DRT Pilot DRT in rural areas of Programme, IE, [MP1] Kolsillre, SE [DRT5] Stage 1 – AUS [DRT8] Castilla y Leon, ES [DRT11] Rezo Pouce, FR [SM5] ITNAmerica, USA, [MP2] DRT in the region of Middle Tejo, PT [DRT3] RegioTaxi, NL [DRT6] Suffolk Links DRT, UK [DRT9] EcoVolis community bike-sharing, Albania [SM6] CT Program, Ontario, Northern Commute, Limerick, IE Canada, [MP3] [SM7] Fare-free buses, EE, [MP4] Autonomous shuttle in Bad Birnbach, DE [SM8] National MaaS Framework, Bürgerbuses, Baden-Württemberg, FI, [MP5] DE [SM9] Flexi Tec, BE [SM10] Hybrid cases [HYB] (Rail and Bus) Public Transport Network [PT] ArrivaClick On-Demand PT Service, UK [HYB1] SmartMove project in Langadas, GR [PT1] Badenoch&Strathspey Community Transport Krakow Metropolitan Transport, PL Company, UK [HYB2] [PT2] Texelhopper, NL [HYB3] Smart Move in Alba Iulia, RO [PT3] Muldental in Fahrt, DE [PT4] Go-Mobil, AU [HYB4] Donegal Local Link, IE [PT5]

SMARTA | Smart Rural Transport Areas 10 SMARTA Report on rural Good Practices Main reference typologies

More than 30 GPs in More than 20 rural mobility domain countries covered Available at https://ruralsharedmobility.eu/report-on-rural-good-practices/

SMARTA | Smart Rural Transport Areas 11 Some examples

Demand Responsive Transport Services

Community-based solutions

SMARTA | Smart Rural Transport Areas 12 SMARTA Report on rural Good Practices

SMARTA | Smart Rural Transport Areas 13 Task2: Demonstration and Evaluation Validation and evaluation in real-field conditions of effectiveness, efficiency, response, impacts and prospects for shared mobility services connected with public transport

Combining travellers more efficiently by different service schemes Long-distance coach Local bus

Improving the availability and integration of transport offer and mobility options

Carsharing / Ride sharing Bus On-Demand E-hitchhiking Support ITS such as user info, booking, E-Bikesharing ticketing, fleet control, …. MaaS schemes SMARTA Evaluation Framework 4 Layers 1. Enabling factors for change SMARTA Consortium is supporting and engaging 2. Mobility & Accessibility indicators with 13 different sites across Europe 3. Implementation process 4. Feasibility of strategies

SMARTA | Smart Rural Transport Areas 14 Task 2: Pilot sites and Good Practices

4 SMARTA Pilot sites 13 Different mobility practices

▪ Ring a Link, Kilkenny, Ireland

▪ School bus and ITS, Toscana Sud, Italy Vejle, DK Vidzeme, LV ▪ RezoPouce, Herault, France ▪ Bürgerbus, , NL Bürgerbus, DE 4 SMARTA2 Pilot sites Kilkenny, IE Bielsko-Biala, PL

East Tyrol, AT ▪ East Tyrol, Austria Herault, FR ▪ Municipality of Trikala Brasov, RO ▪ Municipality of Águeda Águeda, PT ▪ Brasov Metropolitan Area Trikala, GR 5 in-depth Good Practices Vallirana, ES Toscana Sud, IT

SMARTA | Smart Rural Transport Areas 15 Task 2: Pilot sites and Good Practices 4 SMARTA Pilot sites Ring a Link, Kilkenny Bürgerbus Ireland Germany Who Demand responsive Who Community based and door-to-door transport services in service by a non-profit Kusel District and making, charitable Dreisam Stromer transport organisation What Analysis of different What Integration of business cases and conventional and models shared mobility services Kilkenny, IE Bürgerbus, DE

‘Open door’ school bus, Toscana, RezoPouce Italy France Herault, FR Who Public Transport Who Hitch-hiking service Operator of Arezzo, organized by Grosseto, Siena, Municipalities with Piombino and Val di Rezopouce association Cornia What Evaluation of (new) What Transport services RezoPouce services in dedicated to students 2 areas of Herault Toscana Sud, IT managed with innovative ITS CELSO sytem

SMARTA | Smart Rural Transport Areas 16 Task 2: Pilot sites and Good Practices

4 SMARTA2 Pilot sites East Tyrol Austria

Who Regional Brasov Management East Tyrol no profit Romania organisation Who Brasov What Expand the existing Metropolitan Águeda car-sharing system Agency for Portugal with four new Sustainable stations and four Development Who Municipality of Águeda, cars & Integrated Portugal What Carpooling ticketing platform that will enable users to offer and book What Expand the electric shared trips bike-sharing system by installing five e-bike East Tyrol, AT parks and 15 e-bikes Trikala Greece Brasov, RO Who e-Trikala (Trikala Municipality) Águeda, PT

Trikala, GR What Application for real-time PT information and carpooling options

SMARTA | Smart Rural Transport Areas 17 Task 2: Pilot sites and Good Practices 5 in-depth GPs Veijle Municipality, Denrmak Who Veijle Municipality in cooperation with NaboGo Groningen-Drenthe What Implementation of a The ridesharing application Vidzeme region Who Groningen-Drenthe Province Latvia Vejle, DK Vidzeme, LV What Mobility hubs for Who Vidzeme Planning Region integration of transport What Pilot of Transport on Demand Groningen Drenthe, NL services services (ToD) in two of the region – Mazsalaca County and Alūksne County

Vallirana Municipality Bielsko-Biala, PL Spain Who Vallirana City Council, Bielsko-Biala Soler i Sauret PT, Shotl ITS Provider Who Vidzeme Planning Region What Integration of on- demand transport What Pilot of Transport on Demand services with Vallirana, ES Service & Non-Commercial conventional PT Drive Pooling in Bielsko

SMARTA | Smart Rural Transport Areas 18 Task 3: Engagement and Networking Building the SMARTA network is a fundamental step for ensuring the validation of the SMARTA activities, for achieving widespread uptake of the SMARTA findings and for raising awareness about the rural mobility issues.

SMARTA Network SMARTA started a process to share and discuss the information, through 1) Is consulted for validating the results of the project (e.g. workshops, SMARTA website, conferences, analysisof theframeworksforeachof theEU-28) etc. Through the various networking actions, 2) Is involved in the discussions related to the smart SMARTA is putting the facts and the solutions for improving the accessibility of rural areas, analysis in front of the policy-makers, throughPilotexperiences,Goodpracticecases,etc. authorities/agencies, practitioners and 3)Is involved in the opendiscussion for the development of others, to generate awareness of the newpoliciesforruralsharedmobility issues and the need for policy development

SMARTA | Smart Rural Transport Areas 19 Task 3: Engagement and Networking

While aiming to influence policy at the European level, we do not forget that Member States, Regions, Local Government and Communities are all policy-makers, whether as written policy or simply what they do in practice.

We will use the network of SMARTA pilot sites to evaluate impacts of shared mobility services on the ground

SMARTA final Conference planned for December 2020 (physical of virtual depending on COVID-19 restrictions) First SMARTA Workshop, January 2019 Throughournetworkandworkshops,we continueto We seek to meet with the EP Committee on gather Stakeholders’ feedback and perspectives, Transport and Tourism to present our analysis update our hypothesis and analysis, and fine-tune and policy recommendations, for their our material so it reflects the sector views as much as consideration possible

SMARTA | Smart Rural Transport Areas 20 Outcomes

“Insight Papers” & “Pilot Demonstration” Stakeholders’ engagement Good Practices

Task 3

Policy recommendations for rural mobility for improving the Practitioners and accessibility in rural areas operators Regional and local European Commission authorities European Parliament

Organization and key Shared mobility services as key part of Institutional, regulatory responsibilities on rural Integration of rural transport system in rural area from and financial framework transport area in wider areas planning to the operation

SMARTA | Smart Rural Transport Areas 21 SMARTA vs the COVID-19

SMARTA will record the experience of rural shared mobility during and after the COVID-19 restrictions, working with the SMARTA/SMARTA2 Pilot and Good Practice sites.

What are the impacts of these restriction measures for rural areas?

How will rural people respond once that the situation will, hopefully, start to be solved?

What will be the attitude of people toward shared mobility? Will people be willing to share their vehicle?

SMARTA | Smart Rural Transport Areas 22 Resources available on the SMARTA website

➢ Full Set of Insight Papers, developed for all EU Member States plus selected third countries. The IPs are available at this link. ➢ Good Practice cases in rural shared mobility. More than 30 GPs have been deeply analysed. The set of GPs is available at this link. ➢ Report on rural mobility good practices, available at this link. ➢ SMARTA Evaluation Framework, available at this link. ➢ Repository of the evaluation materials of past-projects, available at this link. ➢ Report of the first SMARTA workshop, held in Brussels on January 2019, available at this link. ➢ Key information of the SMARTA2 project, available at this link.

SMARTA | Smart Rural Transport Areas Thank you! Andrea Lorenzini, MemEx [email protected] Giorgio Ambrosino, MemEx [email protected] Brendan Finn, MemEx [email protected]

Webinar series www.ruralsharedmobility.eu June –July 2020