The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ   ‰Š­ƒˆ „     

‹

Œ †‡„ Œ ­ „ Œ  „ Œ  Ž  „„  „  ART & STORYTELLING SUMMARY THE HANS ROSLING CENTER FOR POPULATION HEALTH UNIVERSITY OF WASHINGTON JULY 23, 2020

STORYTELLING SUMMARY

Dr. Lisa Lisa D. FreimanD. Freiman            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ   ‰Š­ƒˆ „     

‹

Œ †‡„ Œ ­ „ Œ  „ Œ  Ž  „„  „  STORYTELLING PROCESS & INTEGRATION

STORYTELLING SUMMARY

Dr. Lisa Lisa D. FreimanD. Freiman                     The Tstorytellinghe storytelling approach approach for thefor thePopulation Population Health Health Facility Facility considers considers a a       ­€‚ƒ„ holisticThe approach storytelling for approach architecture, for theidentity, Population wayfinding, Health interpretive Facility considers elements a   „„ „ „       ­€‚ƒ„and andcurated curated art. Theseart. These layers layers create create a rich a richexperience experience—offering —offering a range a range of of   „„ „ „ opportunitiesopportunitiesand curated for artconnection.for. Tconnection.hese layers create a rich experience—offering a range of  opportunities for connection.  While the building architecture, interior finishes, and furniture selection      ­€  greatly influence a usera user experience, experienc thise, this document document focuses focuses on onthe the layering layering of of ‚ƒ„  „†‡   „ˆ        ­€ wayfinding, interpretationa user and experienc curatede, thisart. document focuses on the layering of ‰Š­ƒˆ „ ‚ƒ„  „†‡   „ˆ   Architecture,Architecture, UW PHFUW PHF Materials    ‰Š­ƒˆ „  Identity Materials Identity & Furniture&Architecture, Furniture UW PHF ‹ Materials     Identity Connection Wayfinding & Furniture Connection ‹ to Initiativeto Initiative Connection Œ †‡„ to Initiative ŒŒ ­ „ †‡„ ŒŒ  „ ­ „ Interpretation Interpretation Social ŒŒ  Ž  „„  „   „ Social Interpretation ConnectionsConnections Œ  Ž  „„  „  StoryStory Social Connections Story

Curated Curated SenseSense Art Art of Purposeof Purpose Curated Sense Art of Purpose Supports TenantTenant Supports IdentityIdentity / Branding / Branding WellnessWellness & Wayfinding Supports Tenant TenantTenant Identity / Branding Art &Art Artifacts & Artifacts Wellness Tenant Art & Artifacts

STORYTELLINGSTORYTELLING SUMMARY SUMMARY STORYTELLING SUMMARY UW UPopulationW PopulTHEat iHealthHANSon H ROSLINGeal Facilityth Fa CENTERcilit | y FOR Storytelling | POPULATION Storyte llinApproach HEALTHg Approa |c h Apr | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH UW Population Health Facility | Storytelling Approach | Dr. Lisa D. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH The UniversityTheThe UniversityUniversity of Washington's ofof WWashington'sashington's Population PopulationPopulation Health HealthInitiativeHealth InitiativeInitiative (PHI) strives (PHI)(PHI) to strivesstrives create toto ccrreateeate       a worldaa whe worldworldre allwhewhe peoplerree allall peoplepeople live healthier livelive healthierhealthier and mo andandre fulfilling momorree fulfillingfulfilling lives by liveslives byby     The storytelling approach forempowering the Populationempoweringempowering Health capabilities Facility capabilities capabilitiesconsiders and a opportunities andand opportunitiesopportunities at UW atatand UWUW beyond andand beyondbeyond to add r tesstooaddadd rressess       ­€‚ƒ„the mostthethe persistent mostmost persistentpersistent and emerging andand emergingemerging challenges challengeschallenges in human inin humanhuman health health healthand andand   „„ „ „ and curated art. These layerswell-being, create awell-being, well-being,rich experience—offering environmental envienvirr onmentalaonmental range resilience, of rresilience,esilience, and social andand and socialsocial economic andand economiceconomic equity .equitequit yy..  opportunities for connection. PHI VISIOPPNHHI IV VISISIOIONN WHAT ISWWHHAATT I SIS LOCAL TOLOCALLOCAL GLOBAL TO TO GLOBAL GLOBAL THE WORKTHETHE / WORK THEWORK IM / P /THE ACTHET IM IMPPACACTTHANS ROSLINGHANSHANS ROSLING ROSLING  POPULATIONPOPULPOPUL HEAAATIONTIONLTH? HEA HEALLTH?TH? PARNTERNSHIPPPARNTERNSHIPARNTERNSHIP      ­€ Improving populationImpImprovingroving populationhealth population worldwide health health worldwide worldwidePopulationa user experienc PopulationhealthPopulation is ae b,health rhealththisoad conceptdocument is is a a b broadr oad concept conceptfocuses Thonrough the layeringpartnershipsThThroughrough of partnerships partnerships with UW local, with with UW UW local, local, Significant impSignificantSignificantrovements imp imp inrovementsrovements in in Hans RoslingHansHans was Rosling Roslingan instrumental was was an an instrumental instrumental figure figu figurere is a moral imperative,isis‚ƒ„  „†‡   „ˆ   a a moral moral imperative, drivenimperative, by UW's driven driven by by UW's UW'sencompassing encompassingencompassing not only the not not elimination only only the the elimination ofelimination national of of andnationalnational global communities,and and global global communities, communities, PHI PHI PHI population populationhealthpopulation have health healthbeen madehave have been been made made in explaininginin positiveexplaining explaining for positiveces positive in health fo forcesrces and in in health health and and mission of publicmissionmission service of of public public to all. service service to to all. all. diseases anddiseasesdiseases injuries, and and but injuries, injuries,also but but also also supports development,supportssupports development, development, implementation implementation implementation and will continueandand will will to continue becontinue realized to to be be r ealizedrealized development.development.development. ‰Š­ƒˆ „  Architecture, intersectingintersecting intersectingand overlapping and and overlapping overlappingfactors that factors factors that thatand disseminationandand dissemination dissemination of transformative of of transformative transformative through tenacious,ththroughrough disciplined,tenacious, tenacious, disciplined, disciplined, UW PHF Materials     Identity • PHI is a groundb••PHIPHI ris eakingis a a g groundbroundb collaborationreakingreaking collaboration collaborationthat that thatinfluence health.influenceinfluence health. health. knowledge knowledgetoknowledge help resea to tor chers,help help r esearesearchers,rchers, creative andcc rinteeativereativerdisciplinary and and inte interdisciplinary rdisciplinary • Utilized& Furniture data••Utilized visualizationsUtilized data data visualizations visualizationstied to story tied tied to to story story will advance willthewill‹ advancehealth advance and the the well-being health health and and of well-being well-being of of practitionerspractitionerspractitioners and government and and gove gove leadersrrnmentnment leaders leaders r esearch, serviceresearesea randch,rch, service teaching.service and and teaching. teaching. telling to challengetellingtelling to biasto challenge challenge in world bias leadersbias in in world worldand leaders leaders and and Connection people aroundpeoplepeople the world. a aroundround the the world. world. • Population• health•PopulationPopulation is defined health health by is this defined rdefinedee major by by th threeree major majormake informedmakemake p rinformed ograminformed and p pr ogramrpolicyogram and and policy policy the world population.thethe world world population. population. to Initiative pillars — humanpillarspillars health, — — human human envir onmentalhealth, health, envi environmentalronmental decisions. decisions.decisions. • Credible evidence••CCredibleredible comes evidence evidence from rigocomes comesrous f rfomrom rigo rigorousrous • The Hans Rosling••ŒTheThe †‡„ Hans CenterHans Rosling Rosling for Population Center Center for for Population Populationresilience andresiliencer socialesilience and and and economic social social and and equity economic economic — equity equity — — measurementmeasumeasu and evaluationrementrement and and and evaluation evaluation and and • Believes data••Believes Believesis grounded data data inis is g rgealroundedrounded lives and in in r ealreal lives lives and and Health representsHealthHealthŒ ­ „a rbold eprepresentsr esentsvision a toa bold boldbring vision vision to to bring bring that affect thethatthat lives a affect foffect billions the the lives lives of of peopleof billions billions of of people people • A multi-campus••AA multi-campus multi-campus university with university university locations with with locations locationsadherence toadhe adhethe rprinciplesencerence to to the theof principlesscientific principles of of scientific scientificpeople. people.people. together IHME,togethertogetherŒ DGH,  „ IHME,and IHME, selected DGH, DGH, and portionsand selected selected portions portionsaround the world,aaroundround including the the world, world, those including including in our thoseown those in in our our own ownin Seattle, Tacomainin Seattle, Seattle, and TBothell, acomaTacoma andr eseaand Bothell, rBothell,ch at r esearesearchrch at atinquiry, generatedinquirinquir yby,y ,generated generateda scientific by byp ra ocessa scientific scientific p processrocess of SPH in a physicalofof SPH SPH inconvening in a a physical physical space convening convening and space space and andcommunity. communitcommunity.y. UW features UWpopulationUW featu featuresres health- population populationrelated health- health-relatedrelated unimpededInterpretation byunimpededunimpeded political, financial,by by political, political, or otherfinancial, financial, or or other other• Believes policy• Believes• Believes should policy policybe gr oundedshould should be bein g datagroundedrounded in in data data Social compelling catalystcompellingcompellingŒ  Ž  „„  „  for Population catalyst catalyst for for Health Population Population Health Health investigationinvestigation takinginvestigation place takingac takingross placeall place thr eeac acrossross all all th threereetypes of interfetypestypesrence. of of interfe interference.rence. Connections endeavors acendeavorsrendeavorsoss all thr eeac acr UWossross all campuses,all th threeree UW UW the campuses, campuses, •the theInfluencing• •factorsInfluencingInfluencing include factors factors the envi include includeronment, the the envi environment,ronment,campuses andcampusescampuses every school. and and every every school. school. •StoryThe Factfullness••TheThe 10Factfullness Factfullness Dramatic 10 Instincts10 Dramatic Dramatic and Instincts Instincts and and region and theregionregion world. and and the the world. world. education, mobiliteducation,education,y, policy mobilit mobilit and ygove,y ,policy policyrnance, and and gove governance,rnance, • Through sha••rThedThr oughrpassion,ough sha sha rperseverance,edred passion, passion, perseverance, perseverance,Rules of ThumbRulesRules ar eof of some Thumb Thumb principals a arere some some that principals principals can that that can can poverty, racism,povertpovert infrastructuy,y ,racism, racism,r e,infrastructu infrastructu access tore,re, access access to to • Population• health•PopulationPopulation is about health health connections; is is about about connections; connections;and courage,and andPHI courage, facescourage, emerging PHI PHI faces faces emerging emerging help challengehelphelp our challenge challenge own bias our ourand own ownrecognize bias bias and and the r ecognizerecognize the the • The Gate Foundation••TheThe Gate Gate supportsFoundation Foundation this supports visionsupports this this vision visiontechnology, urbantechnologtechnolog planningy,y ,urban urban and planning planningmany mo and andre. many many mo morite.re. begins withitit thebegins begins individual with with the theand individual individual the and and the the challenges tochallenges challengesensure enduring to to ensu ensu impact,rere enduring enduring impact, impact, positive changepositivepositive in the change change world. in in the the world. world. Curated and has gereandrandously has has funded ge gerererouslyr ouslyThe Hansfunded funded Rosling The The Hans Hans Rosling Rosling community andcommunitycommunity extends andto and the extends extends region to toand the the r egionregion and andand advanceand populationand advance advance health population population principles health health principles principles Sense Art Center for PopulationCenterCenter for for Health. Population Population Health. Health. the globe. thethe globe. globe. in policy discourse.inin policy policy discourse. discourse. • The health •of•The Theour health healthpopulation of of our our is population populationimproving is is imp ofimp Purposerovingroving and understandingandand understanding understanding this can help this planthis can canfor help andhelp plan plan for for and and • Individuals • Individualsa• Individualsre empowe ra edarere empoweto empowe join theredr edPHI to to join join the the PHI PHI •The HRCPH•The employs•The HRCPH HRCPH best employs employspractices best best in practices practices in in support continuedsupportsupport imp continued continuedrovement. imp improvement.rovement. Tenant Supports effort by makingeeffortffort choices by by making making that choicessupport choices that theirthat support support their their sustainable andsustainablesustainable well-buildingIdentity and and / well-buildingB well-buildingtoranding reduce to to r educereduce Wellness personal healthpersonalpersonal and the health health health and and of the the health health of of the the energy and waterenergyenergy use, and and lower water water life use, use, cycle lower lower life life cycle cycleTenant environmentenvi andenvir onmentrtheironment communities, and and their their communities, communities,locally locally locally costs and impcostscostsrove and occupantand imp improver ovesatisfaction occupant occupant satisfaction satisfactionArt & Artifacts and around theandand world. a aroundround the the world. world. and health. andand health. health.

• Inspire and• Inspi encourage• Inspirere and and intellectual encourage encourage curiosit intellectual intellectualy, curiosit curiosity,y, • In the next• 25•InIn years,the the next next PHI 25 25will years, years, expand PHI PHI will will expand expand passion, action,passion,passion, and courage.action, action, and and courage. courage. the UW’s abilitythethe toUW UW tu’sr’ snability ability the diagnosis to to tu turnrn the theof diagnosis diagnosis of of patients, populationspatients,patients, andpopulations populations the planet and and into the the planet planet into into actionable policies,actionableactionable reforms, policies, policies, interventions r eforms,reforms, interventions interventions STORYTELLING SUMMARY and innovations.andand innovations. innovations.

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa D. FreimanDr.Dr. Lisa LisaDr. D.Lisa D.Lisa Freiman Freiman D. FreimanD. Freiman THE HANS THEROSLINGTHE THEHANS HANS HANS CENTER ROSLING ROSLING ROSLING FOR CENTER CENTER POPULATION CENTER FOR FOR FORPOPULATION POPULATION HEALTH POPULATION HEALTH HEALTH HEALTH Identity & Wayfinding Interpretive Curated Art

StorytellingStorytelling Purpose Purpose Purpose ApproachApproach IdentityIdentityAs a &visitor Wayfinding & approachesWayfinding and enters the UW Population Health Facility, the InterpretiveInterpretiveThe interpretive graphics should pique interest, introduce the Population CuratedCuratedThe role Art of Art art is to pique curiosity and draw the visitor in physically and mentally. It identity and        wayfinding should clearly communicate that this is a UW facility Health Initiative, provide an overview of the work being done in the building is not burdened with the need to instruct literally or be didactic. The art should be PurposePurposealong with   the building name. Wayfinding within the building should be clear PurposePurposeand invite involvement. The interpretive elements should communicate the PurposePurposeenergizing, inviting,vibrant, inspirational, and humanizing. It should not be closing, As a Asandvisitor a intuitivevisitor approaches  approaches to communicate and entersand enters totheT hevisitors UW thestorytelling PopulationUW that Population they approachareHealth welcome Health Facility, for Facility, here. the Ptheopulation HealthThe interpretiveThescale F acilityinterpretive and importance considersgraphics graphics should of a theshould pique work pique interest,being interest, done introduce without introduce the being Population the showy, Population or self The roleThebrooding ofrole art of oris art tocarry ispique to the pique curiosityweight curiosity of and the drawand serious draw the workvisitor the visitorbeing in physically done.in physically It andcould mentally.and be mentally.a “call It to It identityidentity and wayfindingand      ­€‚ƒ„ wayfinding should should clearly clearly communicate communicate that thisthat isthis a isUW a facilityUW facility HealthHealthimportant Initiative, Initiative, in provide tone. provide The an interpretive overview an overview of elements the of work the workshould being being donebe integrated done in the in building the into building the is notisaction,” burdened not burdened not with literally, withthe need butthe inneed to terms instruct to ofinstruct inspiring literally literally orone be orto didactic. besee didactic. and The understand art The should art should more. be be alongalongContent with withthe building   „„ „ „ the building name. name. Wayfinding andWayfinding cu ratedwithin within artthe. T buildingthehese building layers should should create be clear be a clear rich experience—offeringand inviteandarchitecture invite involvement. involvement. to communicate a Therange interpretive The of interpretive that the elements initiative elements should is integralshould communicate communicateto the building. the the energizing,energizing, inviting,vibrant, inviting,vibrant, inspirational, inspirational, and humanizing.and humanizing. It should It should not be not closing, be closing, and intuitiveandContent intuitive toshould communicate to communicatebe presented to visitors withtoopportunities visitors consistency that theythat theyare infor welcome designare connection. welcome and here. nomenclature. here. scalescale and importanceand importance of the of work the work being being done done without without being being showy, showy, or self or self broodingbroodingContent or carry or carry the weight the weight of the of serious the serious work work being being done. done. It could It could be a be“call a “callto to Information such as building name, destination names and amenities should importantimportantContent in tone. in tone. The interpretive The interpretive elements elements should should be integrated be integrated into theinto the action,”action,”The notcontent literally, not willliterally, butbe sitein but terms specific in terms of inspiring andof inspiring responsive one toone see withto and seea sensitivity understandand understand to more.the uniquemore. ContentContentbe consistent  with website information and other planning materials. architecturearchitectureThe content to communicate willto communicate be based that on thethatthe initiative“big the initiativeidea” is andintegral is “take-awayintegral to the to building. the messages” building. space and materials, PHI mission/goals, and overall visitor experience. Thinking ContentContentThe shoulddesign should      ­€beshould presented be considerpresented with consistent withconsistency consistency use inof design UW in designbranding and nomenclature.and elements nomenclature. and established by the working group. Content will include moments of discovery ContentContentabout the experience locally, nationally, internationally (art not just for people who a user experience, this document focuses on the layering of InformationInformationtypography such ‚ƒ„  „†‡   „ˆ   to suchas elevate building as building the name, PHI name, and destination UW destination relationship names names and for amenitiesandvisitors. amenities should should ContentContentand symbolism along with literal display of information. The tone of literal The contentTheinhabit content thewill building). bewill site be specificsite specific and responsiveand responsive with awith sensitivity a sensitivity to the to uniquethe unique be consistentbe consistent with withwebsite website information information and otherand other planning planning materials. materials. The contentThecontent content willshould bewill basedbe be inviting based on the onand “big the speak “bigidea” “to” idea” and visitors “take-awayand “take-away and make messages” personalmessages” spacespace and materials,and materials, PHI mission/goals,PHI mission/goals, and overalland overall visitor visitor experience. experience. Thinking Thinking ‰Š­ƒˆ „  Architecture, The designTheDelivery design should Method should consider consider consistent consistent use ofuse UW of brandingUW branding elements elements and and establishedestablishedconnection. by the byIt working shouldthe working not group. speak group. Content “at” Content visitors will includewill announcing include moments moments grandeur. of discovery of discovery aboutaboutDelivery theUW experience the PHF Method experience locally, locally,Materials nationally, nationally, internationally internationally (art not(art just not forjust people for people who who     Identity & Furniture typographytypographySite and to building elevate ‹to elevate widethe PHI the signage andPHI UWand system. relationshipUW relationship for visitors. for visitors. and symbolismand symbolism along along with withliteral literal display display of information. of information. The tone The toneof literal of literal inhabitinhabitPermanent the building). the artworks.building). Media and specific artists TBD based on locations, content, Connection contentcontentDelivery should shouldMethod be inviting be inviting and speakand speak “to” “to”visitors visitors and makeand make personal personal appropriate media, relationship to other visual components in the spaces, and to Initiative DeliveryDelivery Method MethodŒ †‡„ connection.connection.Information It should Itwill should benot presented speak not speak “at” in “at” visitorsboth visitors permanent announcing announcing and grandeur. changeable grandeur. elements. DeliveryDeliveryhuman Method experience. Method Site andSite buildingand buildingŒ wide ­ „ wide signage signage system. system. Permanent elements will be consistent with architectural materials. PermanentPermanent artworks. artworks. Media Media and specificand specific artists artists TBD TBDbased based on locations, on locations, content, content, Updateable content is expected to include digital displays. Ongoing Maintenance Considerations Œ  „DeliveryDelivery Method Method appropriateappropriate media, media, relationship relationship to other to other visual visual components components in the in spaces, the spaces, and and Interpretation Operations manual for maintaining art work to be provided once projects are Œ  Ž  „„  „ InformationInformation will bewill presented be presented in both in bothpermanent permanent and changeableand changeable elements. elements. humanhuman experience. experience. Social PermanentPermanentOngoing elements Content elements will Development bewill consistent be consistent and with Updating witharchitectural architectural materials. materials. designed, installed, and completed; works will be selectedConnections taking into consideration Story UpdateableUpdateableAn operations content content manual is expected is expectedwill beto provided.include to include digital Final digital displays.design displays. will consider the OngoingOngoingminimal Maintenance maintenance,Maintenance Considerations butConsiderations some money should be allocated to properly maintain expected lifespan of permanent elements and planning recommendations for OperationsOperationsthe works manual over manual fortime. maintaining for maintaining art work art work to be to provided be provided once once projects projects are are long term updates. Final design will also consider available resources such as OngoingOngoing Content Content Development Development and Updatingand Updating Curated designed,designed, installed, installed, and completed;and completed; works works will bewill selected be selected taking taking intoSense considerationinto consideration Art An operationsAnstaff operations hours manual and manual student will bewill involvement provided. be provided. Final for Final maintainingdesign design will considerwillchangeable consider the elements. the minimalminimal maintenance, maintenance, but some but some money money should should be allocated be allocated to properly to ofproperly Purpose maintain maintain expectedexpected lifespan lifespan of permanent of permanent elements elements and planningand planning recommendations recommendations for for the worksthe works over overtime. time. Supports long longterm termupdates. updates. Final Final design design will alsowill alsoconsider consider available available resources resources such suchas as Tenant Identity / Branding Wellness staff staffhours hours and studentand student involvement involvement for maintaining for maintaining changeable changeable elements. elements. Tenant Art & Artifacts LITERAL ABSTRACT

LITERALLITERAL ABSTRACTABSTRACT UW Population Health Facility | Storytelling Approach | April 4, 2019 | 3 STORYTELLING SUMMARY

UW PopulationUW Population Health Health Facility Facility | Storytelling | Storytelling Approach Approach | April | April4, 2019 4, 2019 | 3 | 3 UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH Public Floor Locations

           The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.LOCATION 3 LOCATION 4 LOCATION 5 N. FEATURE WALL STORYTELLING       ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection LEVEL 2 to Initiative Œ †‡„ Œ ­ „ LEVEL 1 Œ  „ Interpretation Œ  Ž  „„  „  LEVEL G Social Connections Story

Curated Sense Art of Purpose LEVELS G, 1 & 2 LOCATIONS 1 & 2 LOCATION 7 LOCATION 6 NORTH Tenant Supports BUILDING NAME & STORYTELLING WALL Identity / Branding S. FEATURE WALLWellness DEDICATION Tenant Art & Artifacts

STORYTELLING SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. LisaDr. D.Lisa Lisa Freiman D. FreimanD. Freiman THE THEHANS HANS ROSLING ROSLING CENTER CENTER FOR FORPOPULATION POPULATION HEALTH HEALTH                       ‚ ‡ „    ™        The storytelling approach for the Population Health Facility considers a              ­€‚ƒ„        š› ­ œ  ‡‰      „„ „ „ and curated art. These layers create a rich experience—offering a range of        ƒ         opportunities for connection.                  €‚                          ­           ­€ ­€‚ ƒ„   a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ                €‚ ‰Š­ƒˆ „  Architecture, UW PHF Materials   ‚‚†‡ ††    Identity & Furniture  ˆ    ‰  ‹    ‡  Connection to Initiative       Œ †‡„

 Œ ­ „      €‚Š‹ŒŽŒ  „ Interpretation       €   Œ  Ž  „„  „  Social    €‚   Connections Story     €‚†‘  ­              ’ Curated Sense Art of Purpose “ ‚              Supports “ ‡       Tenant Identity / Branding Wellness   Tenant “ ”  • Art & Artifacts “ ‘–  — Šˆ  ˜

PUBLICSTORYTELLING FLOORS FLOORS SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. LisaDr. D.Lisa Lisa Freiman D. FreimanD. Freiman THE THEHANS HANS ROSLING ROSLING CENTER CENTER FOR FORPOPULATION POPULATION HEALTH HEALTH Public Floor Locations

LOCATION        3 North Lobby   Feature Wall  The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

WOOD BLOCKS Tenant Material: White oak with laser etchedSupports text Identity / Branding Thickness: 1/4” increments from 2” toWellness 3 1/2” Size: Tenant7 1/2” sq. Art & Artifacts PANEL Material: Painted steel with digitally printed text Size: 87 1/2” x 23 1/2”

STORYTELLING SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. LisaDr. D.Lisa Lisa Freiman D. FreimanD. Freiman THE THEHANS HANS ROSLING ROSLING CENTER CENTER FOR FORPOPULATION POPULATION HEALTH HEALTH Public Floors LOCATION 7 Storytelling Wall            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection 3’-2” 55’-6” to Initiative Œ †‡„ 2’-0”Sq. C C L 15’-0” L Frame Œ ­ „ Œ  „

Grid line 5 Interpretation Œ  Ž  „„  „  Social Connections Story

At the University of Striving for a just HANS Gapminder.org In 2005, Rosling co-founded The Gapminder Washington, we believe and equitable Foundation with Ola Rosling and Anna Rosling ROSLING Rönnlund. Gapminder is a non-profit venture improving population with a mission to fight devastating ignorance society with fact-based worldviews everyone can health worldwide is a Hans Rosling was an instrumental figure in understand. By converting numbers into HEALTHY that supports helping the world understand the power in enjoyable, animated and interactive graphics, POPULATION moral imperative, HEALTHY explaining positive forces of health and Gapminder seeks to promote sustainable global driven by our public everyone to reach development. He promoted the use of data development through the greater use and to challenge our misconceptions and the understanding of social, economic, and HEALTH environmental statistics.

ENVIRONMENTAL 4’-3” mission of service to all. HUMAN their full potential. bias we hold when thinking about global Generously funded by the Bill & Melinda Gates Foundation health and policy. INITIATIVE and the people of Washington State RESILIENCE PEOPLE, HEALTH Curated Sense Dramatic Instincts Rules of Thumb The Blame What system made Resist pointing 5 Instinct this possible? finger Learn to recognize the 10 common story types Control your dramatic instincts by making The University community and Solving the world’s that often make us misinterpret facts and see it a habit to always question dramatic them as more dramatic than they are. stories that trigger your dramatic instincts. others have come together to The Negativity Would improvement Expect negative Art 6 Instinct get attention? news create a groundbreaking initiative Eliminating disease most pressing

that will advance the health and The gap Is there really Locate the The Fear Is it really Calculate HEALTHY instinct majority Instinct the risk HEALTHY 1 a gap? 7 dangerous? and injury so environmental well-being of people around the of Purpose world by leveraging capabilities The Straight Why would this line Imagine bending The Generalization How are Question your Instinct categories everyone lives full challenges so 2 Line Instinct not bend? lines 8 they different? and opportunities at the UW and SOCIAL AND beyond. Together, we can create a and healthy lives. people and the The Size Is it big in Check the The Single What other Use multiple 3 Instinct comparison? proportions Perspective Instinct tools world where all people can live ECONOMIC 9 solutions exist? healthier and more fulfilling lives. planet can flourish. The Destiny Isn’t it always Notice slow The Urgency Can we make decisions Take small PLANET Instinct changes Instinct steps PLANET 4 changing slowly? 10 as we go? EQUITY

Tenant Supports 2’-4” Identity / Branding Wellness Tenant Art & Artifacts Installation Location Diagram DIMENSIONAL LETTERS VIDEO MONITOR CHANGEABLE GRAPHICS FRAME Scale: 1/4”= 1’-0” Material: 1” thick Size: 55” IN PERMANENT FRAMES Material: Painted steel painted acrylic Material: Non-illuminated Color: SW Tricorn Black Color: White SEG stretched fabric graphic mounted in frame. Frame Size: 2’-0” Frame color: Black Frame thickness: 1” STORYTELLING SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. LisaDr. D.Lisa Lisa Freiman D. FreimanD. Freiman THE THEHANS HANS ROSLING ROSLING CENTER CENTER FOR FORPOPULATION POPULATION HEALTH HEALTH Tenant Floors Data visualization graphics inspired by the Locations work of Hans Rosling and the building tenants serve        as a way nding landmarks on the tenant   oors. The north stairwell

ALL VISITORS MUST CHECK IN features color data visualizations with a QR AT IHME RECEPTION ON LEVEL 6 code link  to the data source.T Thishe storytelling graphic approach for the Population Health Facility considers a appears on      ­€‚ƒ„ the tenant oor as translucent white at key circulation points; the north lobby  „„ „ „  and the screen walland atcu therated art. These layers create a rich experience—offering a range of kitchen and central stair. opportunities for connection. N. STAIR TENANT ENTRANCE GLASS KITCHEN S. STAIR

 SCREENS W/ GRAPHIC      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art B3 NEIGHBORHOOD B2 DIRECTIONAL DIRECTORY of Purpose SOUND PROOFING NUMBER / PIN-UP BOARDS DEPT. CHAIR ID DIRECTORY Tenant Supports Identity / Branding Wellness 59 0 Tenant

Art & Artifacts Department of Biostatistics 3

53 0 Department of Environmental & 2 Occupational Health Sciences

Department of Epidemiology 8

Department of Global Health 7, 8

Department of Health Metrics Sciences 6

Department of Health Services 4

TBD G

Institute for Health Metrics and Evaluation 6

Population Health Initiative 1

TBD G

School of Public Health, Office of the Dean 2

TENANTSTORYTELLING FLOORS FLOORS SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. LisaDr. D.Lisa Lisa Freiman D. FreimanD. Freiman THE THEHANS HANS ROSLING ROSLING CENTER CENTER FOR FORPOPULATION POPULATION HEALTH HEALTH Tenant Floors

      

STAIR 1 ROOF ACCESS STAIR 2 9 ROOF ACCESS B THROUGH 9 9 EXIT LEVEL 1 B THROUGH 9    EXIT LEVEL 2 L1-019  The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„

STAIR 1 ROOF ACCESS STAIR 2 8 ROOF ACCESS B THROUGH 9 8 EXIT LEVEL 1 B THROUGH 9 EXIT LEVEL 2   „„ „ „ 8 8 and curated art. These layers create a rich experience—offering a range of L1-017  opportunities for connection.

STAIR 1 ROOF ACCESS STAIR 2 7 ROOF ACCESS B THROUGH 9 7 EXIT LEVEL 1 B THROUGH 9 7 7 EXIT LEVEL 2  L1-015      ­€ a user experience, this document focuses on the layering of

STAIR 1 STAIR 2 ‚ƒ„  „†‡   „ˆ  ROOF ACCESS ROOF ACCESS 6 6 B THROUGH 9 B THROUGH 9 6 EXIT LEVEL 1 6 EXIT LEVEL 2 L1-013 ‰Š­ƒˆ „  Architecture, UW PHF     Materials Identity & Furniture

STAIR 2 STAIR 1 ROOF ACCESS ROOF ACCESS 5 5 B THROUGH 9 B THROUGH 9 ‹ EXIT LEVEL 1 EXIT LEVEL 2 5 5 Connection L1-011 to Initiative Œ †‡„

STAIR 2 STAIR 1 ROOF ACCESS ROOF ACCESS 4 4 B THROUGH 9 B THROUGH 9 EXIT LEVEL 2 Œ ­ „4 EXIT LEVEL 1 4 L1-010 Œ  „ Interpretation Œ  Ž  „„  „  Social

STAIR 2 STAIR 1 ROOF ACCESS ROOF ACCESS Connections 3 3 B THROUGH 9 B THROUGH 9 EXIT LEVEL 2 EXIT LEVEL 1 3 3 Story L1-007

STAIR 2 ROOF ACCESS STAIR 1 ROOF ACCESS 2 2 B THROUGH 9 EXIT LEVEL B THROUGH 9 2 EXIT LEVEL 1 2 Curated Sense Art L1-005 of Purpose

STAIR 2 ROOF ACCESS STAIR 1 ROOF ACCESS 1 B THROUGH 9 1 EXIT LEVEL 2 Supports B THROUGH 9 1 EXIT LEVEL 1 Tenant Identity / Branding Wellness Tenant NORTH STAIR GRAPHICS Art & Artifacts

STAIR 1 ROOF ACCESS G B THROUGH 9 G EXIT LEVEL 1

B STORYTELLING SUMMARYSOUTH STAIR GRAPHICS

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. LisaDr. D.Lisa Lisa Freiman D. FreimanD. Freiman THE THEHANS HANS ROSLING ROSLING CENTER CENTER FOR FORPOPULATION POPULATION HEALTH HEALTH Tenant Floors

           The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

STORYTELLING SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. LisaDr. D.Lisa Lisa Freiman D. FreimanD. Freiman THE THEHANS HANS ROSLING ROSLING CENTER CENTER FOR FORPOPULATION POPULATION HEALTH HEALTH Tenant Floors

           The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

STORYTELLING SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. LisaDr. D.Lisa Lisa Freiman D. FreimanD. Freiman THE THEHANS HANS ROSLING ROSLING CENTER CENTER FOR FORPOPULATION POPULATION HEALTH HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ   ‰Š­ƒˆ „     

‹

Œ †‡„ Œ ­ „ Œ  „ Œ  Ž  „„  „  ART PROCESS & INTEGRATION

STORYTELLING SUMMARY

Dr. Lisa Lisa D. FreimanD. Freiman            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

3      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „4 2 Œ  „ 1 Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art 1 RACHEL MICA WEISS BOUNDLESS TOPOGRAPHIESof Purpose

Tenant 2 SupportsRYAN! FEDDERSEN Identity / Branding WellnessANTECEDENTS Tenant Art & Artifacts 3 WANGECHI MUTU THE NEWONES, WILL FREE US

4 BEN ZAMORA ARTSTORYTELLING LOCATIONS SUMMARY SUMMARY PLAN

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH Approach:        Participants: The storytelling approach for the Hans Rosling Center for Population Health takes a The process of identifying and selecting the final artists was collaborative and discursive. holistic   approach for architecture, identity, wayfinding, interpreted elements, and art. There was a desire to ensure a diversity of artists and types of art. Four separate groups These  layers createThe a richstorytelling experience approach – offering for the aP opulationrange of Healthopportunities Facility considers for connection. a worked together to ensure the complementary selection of artists and art works: As in all aspects of the project, stakeholders including the PHI, IHME, Department of       ­€‚ƒ„ Global Health, and the School of Public Health, helped provide guidance regarding the • Lisa Freiman, Ph.D., Project Curator types  „„ „ „  of art they hopedand cu wouldrated art be. Tincorporatedhese layers create into a the rich building experience—offering and grounds: a range of • Dave Hunt, Curated Art Project Manager • Mike Sweney, Program Manager, Art in Public Places, Washington State Arts Commission  opportunities for connection. • The art should be energizing, vibrant, inspirational, and humanizing • Lara Behnert, Senior Manager, Creative, Starbucks • The artwork should pique curiosity and draw the visitor in physically, mentally, and • Art Advisory and Selection Committee (students, faculty, administrators, and a donor experientially  representative): • The content should be responsive to the building’s unique space and materials, the - Derek Fulwiler, Chief Strategy Officer, Population Health Initiative      ­€ PHI’s mission, and the overall visitora user experiencand tenante, this experience. document focuses on the layering of - Jamie Walker, Director and Professor, UW School of Art, Art History, and Design • The‚ƒ„  „†‡   „ˆ   final selected works should be permanent and relate sensitively to the other - Rebecca Cummins, Professor, UW School of Art, Art History, and Design visual‰Š­ƒˆ „  components in the spaces - Shamim Momim, Senior Curator, Henry Art Gallery - Luke Armistead, Graduate Student, SchoolArchitecture, of Art, Art History, and Design UW PHF Materials Funding:    - Amy Carter, Bill & MelindaIdentity Gates Foundation Representative & Furniture Generous‹ funding for the art was provided by: - Jacklynn Eckhardt, Campus Art Administrator • The Bill & Melinda Gates Foundation (Wangechi Mutu and Rachel Mica Weiss) - Savannah H Larimore, Graduate Student, Sociology Connection • ARTSWA’s Art in Public Places program (RYAN! Fedderson) - Maria Vignau Loria, Graduate Student, Sociology to Initiative • StarbucksŒ †‡„ (Ben Zamora) - Ruth Baleiko, Partner and Senior Design Lead, Miller Hull Partnership, Seattle - Jeannie Natta, Project Manager, Major Projects Group, UW Facilities Œ ­ „ Research: • PHI Project Team ResearchŒ  „ for the project included stakeholder meetings, discussions, and tours, visits Interpretation to theŒ  Ž  „„  „ PHI site, a campus art tour, visits to different public and private art venues in Freiman, who was hired for her experience working in the realms of commissionedSocial public Seattle, artist studio visits, artist database studies, and deep research into a diverse art and higher education, collaborated closely with the PHI project team,Connections ARTSWA, array of artists. Based on this research, the group was determined to select artists who Starbucks, and the Artist Advisory and SelectionStory Committee. This committee, which was shared the values and themes of the initiative. The works should provide welcoming comprised of stakeholders from across the University, provided invaluable direction and opportunities for personal reflection and communal interaction; should be inspirational feedback and helped narrow the pool of artists under consideration. Together, all parties and welcoming; should dovetail with the overall mission of the initiative rather than worked to ensure that each project would be responsive both to the unique spaces of Curated Sense separate aspects of it; and should represent a diversity of cultures, materials, themes, the Rosling CenterArt as well as the overall mission of the Population Health Initiative (PHI). and media. Over approximately two years, the groups reviewed and discussed numerous potentialof Purpose locations, artists, and types of art that could be included in the building and/or grounds. • Art that intersects with PHI pillars Ultimately, the group recommended incorporating three high caliber permanent works Tenant Supports • Range and diversity of artists and artwork in addition to the pieceIdentity procured / Branding for the cafe by significant artistsWellness that would become • Artists who represent the local (Seattle), regional (Tacoma), national (Brooklyn and iconic features of the Hans Rosling CenterTenant and would also complement the University of Pittsburgh), and international (Nairobi and NY) realms Washington’s renowned campus art program.Art & Artifacts • Artists working at all stages of their careers: emerging, mid-career, and established • Different aesthetic sensibilities: mixed media wall mural, suspended textile installation, exterior bronze sculpture, and light art

ARTSTORYTELLING CURATION & PROCESS SUMMARY SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ   ‰Š­ƒˆ „     

‹

Œ †‡„ Œ ­ „ Œ  „ Œ  Ž  „„  „  BOUNDLESS TOPOGRAPHIES RACHEL MICA WEISS

STORYTELLING SUMMARY

Dr. Lisa Lisa D. FreimanD. Freiman            The storytelling approach for the Population Health Facility considers a Rachel Mica Weiss (b. Rockville, MD, 1986) is a sculptor and installation artist based in Pittsburgh, PA. Her work reconstitutes various boundaries—architectural,       ­€‚ƒ„ topographical, and psychological—to demonstrate their impact upon us. Her   „„ „ „ and curated art. These layers create a rich experience—offering a range of sculptures, often scaled to the human body, combine the visual language of textiles with the density of stone and cast forms—components that balance  opportunities for connection. uneasily, vie for dominance, or are inextricably intertwined. Weiss’s work draws attention to the constraints within our physical and psychological spaces, asking us to reimagine those so-called barriers as flexible, passable, porous.       ­€ a user experience, this document focuses on the layering of Weiss earned a BA in psychology from Oberlin College, an MFA in sculpture from ‚ƒ„  „†‡   „ˆ   the San Francisco Art Institute. She is the recipient of an Investing in Professional Artists Grant from the Pittsburgh Foundation and The Heinz Endowments (2020) ‰Š­ƒˆ „  and a San Francisco Foundation Murphy and CadoganArchitecture, Fellowship (2011); she was UW PHF Materials     named a Hopper Prize finalist (2019).Identity She has been invited to the Fountainhead Residency, Miami, FL (2020), funded by the Heinz& Furniture Endowments; 100 W Corsicana ‹ Artist and Writer Residency, Corsicana, TX (2020), funded by a NavarroConnection Council for the Arts Grant; Lux Art Institute Residency, Encinitas, CA (2018); andto InitiativeMarble House Œ †‡„ Project Residency, Dorset, VT (2015), among others. Weiss has been the subject of seven solo exhibitions at the following venues: Œ ­ „ Carnegie Mellon University, Pittsburgh, PA (2019) ; Lux Art Institute, San Diego, Œ  „ CA (2018); LMAK Gallery, New York, NY (2018, 2017); Montserrat College of Art, Beverly, MAInterpretation (2015); Fridman Gallery, New York, NY (2014); the San Francisco Arts Œ  Ž  „„  „  Social Commission, San Francisco, CA (2013). Weiss has created public artworksConnections for venues worldwide, including for the US EmbassyStory in Bishkek, Kyrgyzstan; Airbnb, Seattle, WA; and The Pittsburgh International Airport. The artist is currently working on her first institutional commission, Odalisque, for the deCordova Sculpture Park and Museum in Lincoln, MA. She is also working, in collaboration with the Gates Foundation, onCurated her largest installation to date, Boundless Topographies, to be Sense Art installed later this year at the University of Washington’s Hans Rosling Center forof Purpose Population Health. Weiss’ work is included in several public and private collections such as: the Supports US Embassy in Bishkek, Kyrgyzstan;Tenant Microsoft Corporate Collection; Boston Consulting Group CorporateIdentity / B Collection;randing Media Math CorporateWellness Collection; Sloan Kettering Memorial Cancer Center. Tenant Art & Artifacts

RACHELSTORYTELLING MICA WEISS | SUMMARYBIO

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

RACHELSTORYTELLING MICA WEISS | SUMMARYPRECEDENT PIECES

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  The Population Health Initiative (PHI) stems from the University of Washington’s belief that improving population health worldwide is a moral imperative. The new facility represents a tectonic shift in the sphere of poulation health, merging previously distinct yet connected units – ‰Š­ƒˆ „ the Department of Global Health, the School of Public Health, and the Institute for Health Metrics and Evaluation – in order toArchitecture, leverage the UW PHF Materials    transformative power of individual research and shared problem-solving. The proximity of new tenants who nowIdentity will literally share common ground will promote collaboration and knowledge-sharing in an unprecedented capacity. Boundless Topographies, a monumental& Furniture sculptural ‹ installation that sits in the heart of the new Population Health Facility, reflects this collaborative spirit. Comprised of over 8,000 individual Connection strands of ¼” nylon rope meticulously measured and suspended across the span of over 60 panels, the floating landscape models a new to Initiative Œ †‡„ topography altogether: an integration of the highest summit from each of the seven continents. A sort of Pangea, Boundless Topographies puts these land masses in conversation with one another while recalling the origin of all life. Most importantly, these newly unified land Œ ­ „masses underscore the reciprocity and shared responsibility at the core of Population Health. The installation’s glowing nylon fibers, Œ  „suspended at varying altitudes, form a harmonious system of peaks and valleys. This agglomerated, borderless topography is a faithful translation of detailed elevation data culled from the topographical maps of each of theInterpretation Seven Summits. After collaging together these seven Œ  Ž  „„  „  Social maps, Weiss mathematically scales and converts that data into the installation’s thousands of “warps”— the carefully measured vertical Connections strands that form the structure of a woven textile. The resulting three-dimensional tapestry brings the landscapes of far-flungStory continents together under one roof, consolidated in one body.

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

ARTIST’SSTORYTELLING STATEMENT SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH RENDERINGS

RENDERINGS

           The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „ COLOR Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „Boundless Topographies at University of Washington RENDERINGSŒ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

UV-resistant pre-colored nylon fibers, fade-and rust-proof powder-coated aluminum, and stainless steel Curated hardware throughout will allow Boundless Topographies to enhance UW for many decades to come. Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

BOUNDLESSSTORYTELLING TOPOGRAPHIES SUMMARY | CONCEPT IMAGES Boundless Topographies at University of Washington Detail of Layers UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ   ‰Š­ƒˆ „     

‹

Œ †‡„ Œ ­ „ Œ  „ Œ  Ž  „„  „  ANTECEDENTS RYAN! FEDDERSEN

STORYTELLING SUMMARY

Dr. Lisa Lisa D. FreimanD. Freiman            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection. RYAN! Elizabeth Feddersen specializes in creating interactive murals, site-specific installations, and immersive public artworks that invite audience engagement. She received a Bachelor of Fine Arts at Cornish College of the Arts in 2009,  then remained in Seattle, working as an artist, curator, studio assistant, and      ­€ a user experience, this document focuses on the layering of arts administrator, until recently relocating to Tacoma, Washington. Feddersen ‚ƒ„  „†‡   „ˆ   grew up in Wenatchee, Washington as a part of a creative with multiple cultural perspectives. She is an enrolled member of the Confederated Tribes ‰Š­ƒˆ „  of the Colville Reservation, from the Okanogan Architecture,and Arrow Lakes bands, and UW PHF Materials     of mixed European decent. UtilizingIdentity traditional Plateau storytelling applied to contemporary issues, historical research, and digital& Furniture tools, Feddersen creates ‹ material applications which interrogate official histories, examining Connectionhow what we think has been formed by the information we have been taught. Sheto explores Initiative Œ †‡„ creative strategies to activate participation through interactive materials, crowd sourced content, and social practice. These approaches enable her work to start Œ ­ „ conversations about a broad spectrum of subjects by offering opportunities for Œ  „ interaction and introspection. Feddersen recently received a National Fellowship in Visual Art Interpretationfrom the Native Arts & Cultures Foundation, Visual Artist Fellowship from Œ  Ž  „„  „  Social Artist Trust and completed permanent public artworks Synecdoche forConnections the Burke Museum in Seattle and NEXUS for the city of Tacoma’sStory Prairie Line Trail. She has created large-scale interactive installations and site-specific pieces throughout North America, working with Seattle Office of Arts and Culture, the Museum of Art & History Santa Cruz, Seattle Art Museum, City of Tacoma, Alternator Centre, Missoula Art Museum,Curated the College of New Jersey, and Northeastern University, asSense Art well as curated exhibitions for the New Burke Museum, Museum of Northwest Art,of Purpose and Center for Contemporary Native Art at the Portland Art Museum.

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

RYAN!STORYTELLING FEDDERSEN | BIO SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

RYAN!STORYTELLING FEDDERSEN | PRECEDENT SUMMARY PIECES

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curatedAntecedents,is art. These layers a set create of five a richlight experience—offering boxes which blend a inspirationsrange of from scientific practice, concepts rooted in Plateau origin stories, and ruminations on our relationships with the life-forms and ecosystems with which we share the world. Structurally, the artwork refers to the  opportunitieshistory for of connection. diagnostic processes through borrowing the aesthetic of radio imaging and turning the medical light-box into a frame. Set in each frame is a reference to the world before humankind, when there were just the four-legged people, beings of the sky, beings of the water, and beings of the earth, plants. Before the two-legged people, each life form had everything it needed to survive and thrive in its environment.  But when two-legged people came into being, we could not survive on our own. We were vulnerable and so we became the children of all      ­€ the beingsa user before experienc us. Throughe, this document their sacrifice focuses and on the parentage, layering of we are able to thrive. When diagnosing our struggles for equitable health and ‚ƒ„  „†‡   „ˆ  vitality as a human community, we must also look to the pillars of life that support us. Antecedents, illuminates symbolic facets of the living world whose health is intrinsically connected to our own, reminds us of our vulnerability, and our relationship within the larger kinship of life. ‰Š­ƒˆ „  Architecture, UW PHF Materials    FOUR-LEGGED PEOPLE Identity BEAR / FUR / MEAT & Furniture ‹ Strength, Warmth, Sustenance Connection to Initiative Œ †‡„ BEINGS OF THE SKY EAGLE / FEATHER / AIR Œ ­ „ Strategy, Tools, Breath Œ  „ BEINGS OF THE EARTH Interpretation Œ  Ž  „„  „  Social BITTERROOT / SASKATOON Connections Sustenance , Medicine , Knowledge Story BEINGS OF THE WATER SALMON / OYSTER / WATER Sustenance, Systems, Hydration Curated Sense Art of Purpose TWO-LEGGED PEOPLE HUMANITY / INFANCY Supports Vulnerability, Family, Connectedness Tenant Identity / Branding Wellness Tenant Art & Artifacts

ARTIST’SSTORYTELLING STATEMENT SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

ANTECEDENTSSTORYTELLING | CONCEPT SUMMARY IMAGE

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ   ‰Š­ƒˆ „     

‹

Œ †‡„ Œ ­ „ Œ  „ Œ  Ž  „„  „  THE NEWONES, WILL FREE US WANGECHI MUTU

STORYTELLING SUMMARY

Dr. Lisa Lisa D. FreimanD. Freiman            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ   Wangechi Mutu is an artist based in New York and Nairobi whose collage-painting, sculpture, film, and performances often use composite female forms to explore ‰Š­ƒˆ „  Architecture, gender, race, and art history. The UWSeated PHF IV (2019)Materials is one of four free-standing     Identity seated female bronze sculptures (The Seated I, &II, Furniture III, and IV) commissioned by ‹ the Metropolitan Museum of Art (Met) to fill the niches of its façade. Included in the 2019 - 2020 exhibition The NewOnes, will free Us, this regal figure,Connection references different aesthetic traditions, resembling a futuristic sage, inspired byto Initiative caryatids Œ †‡„ from classical African and European traditions. She is positioned as a dignified Œ ­ „ leader, free from responsibility of supporting the weight of history or even the world. When developing the work, Mutu used past drawings from her sketchbooks Œ  „ and also studied the African and Oceanic collections in the Met. She was Interpretation Œ  Ž  „„  „  interested in female caryatids, a Congolese “royal stool” made with a kneelingSocial female figure who symbolically carried the King, as well as a Yoruba stoolConnections that featured a standing woman whose head supportedStory a man on horseback.

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

WANGECHISTORYTELLING MUTU | BIO SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

WANGECHISTORYTELLING MUTU | PRECEDENT SUMMARY PIECES

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  Caryatids, throughout history, have carried these buildings to express the might and the wealth of a particular place. In Greek architecture, you see these women in their beautiful robes, and then in African sculpture across the continent you see these women either kneeling ‰Š­ƒˆ „ or sitting, sometimes holding a child, as well as holding up the seat of the king. It felt like this was a very ubiquitous positionArchitecture, for women UW PHF Materials    across many, many histories. How do I use this figure to change this conversation and this issue? I wanted to keepIdentity the DNA of the woman in an active pose, but I didn’t want her to carry the weight of something or someone else. The process of taking it from drawin& gFurniture into 3D has ‹ been quite epic. Once these molds had been produced in a much larger scale, I really worked hard to individualize everything that really Connection expresses humanity to us. After they had been cast in bronze, I went in to work on the patinas. And that’s when I was going to have to go in to Initiative Œ †‡„ and paint them in fire and really make them alive. . . . I wanted these things to be about how form and material actually impacts us. I created these coils that I’ve put all the way around their bodies that felt tactile and living and fleshy, but at the same time really protected the women Œ ­ „and gave them kind of a privacy and a regal nature. They became almost like soldiers, like they were in armor. And the circular form actually Œ  „comes from traditional African adornment: Ethiopian, Sudanese tribes that have these incredible lip plates. They’re mostly worn by women of status. I’ve turned them into mirrors. They’re able to take light and twist it around; they’reInterpretation able to flash at you from a distance. Women’s Œ  Ž  „„  „  Social bodies are always at the front of so much of the expression, the hostility, the magnificence of how humankind sees itself. I think of these Connections women as characters that have the capacity, the freedom, and the opportunity to be where they need to be, to say what theyStory have to say. They’re here, and they’re present, and they’ve arrived.

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

EXHIBITIONSTORYTELLING OVERVIEW SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

THESTORYTELLING NEWONES, WILL FREE SUMMARY US (SEATED IV) | CURRENT INSTALLATION & FUTURE INSTALLATION CONCEPT IMAGES

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ   ‰Š­ƒˆ „     

‹

Œ †‡„ Œ ­ „ Œ  „ Œ  Ž  „„  „  UNTITLED BEN ZAMORA

STORYTELLING SUMMARY

Dr. Lisa Lisa D. FreimanD. Freiman            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

 Ben Zamora is an American artist, whose work is primarily based in light. His work      ­€ a user experience, this document focuses on the layering of focuses on creating experiences that are boldly immersive and intimate, engaging ‚ƒ„  „†‡   „ˆ   the viewer as an active participant. He has created large-scale installations and sculptures for the Park Avenue Armory in New York, The Coachella Valley ‰Š­ƒˆ „  and Arts Festival, Amsterdam Light Festival, Art Architecture,Basel/Design Miami, Kunsthalle UW PHF Materials     Krems in Austria, The Frye Art Museum,Identity Suyama Space, as well as a number of other galleries, museums, private art collections,& andFurniture public art projects. ‹ Zamora’s work moves seamlessly between performance and visual Connectionart, where he creates light-based sculptures and art installations for performance-basedto Initiative work, Œ †‡„ including projects with Kronos , the Berlin Philharmonic, the Barbican, Deutsche Oper Berlin, Deutsches Symphonie-Orchester, and the Los Angeles Œ ­ „ Philharmonic. Œ  „ Zamora’s projects have been seen at the Lincoln Center for the Performing Arts in New York,Interpretation Mariinsky Theatre in Russia, Festival Aix-en-Provence, Brisbane Œ  Ž  „„  „  Social Festival in Australia, the Donau Festival in Austria, Royal Festival Hall inConnections London, Stockholm’s Baltic Sea Festival, the Helsinki Festival,Story the Berliner Festspiele, the Lucerne Festival in Switzerland, DeDoelen in The Netherlands, Le Grande Halle de La Villette in Paris, and The Getty Villa in Los Angeles.

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

BENSTORYTELLING ZAMORA | BIO SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

BENSTORYTELLING ZAMORA | PRECEDENT SUMMARY PIECES

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ This sculpture captures and holds a moment of transition, frozen in time. Multiple tinted frames stack like microscope slides, each individual Connection panel holding a specific shape. A bright backlight yellow panel at the back of the sculpture shines light through each overlapping layer; to Initiative Œ †‡„ each shape filtering the light creating a composition full of depth. This sculpture further stands as a reflection of the converging campus Œ ­ „community and the energy created when creatively connecting multitudes of ideas and passion directed towards care and compassion. Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant Art & Artifacts

ARTIST’SSTORYTELLING STATEMENT SUMMARY

UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH W 2            The storytelling approach for the Population Health Facility considers a       ­€‚ƒ„   „„ „ „ and curated art. These layers create a rich experience—offering a range of ARTWORK  opportunities for connection.

      ­€ a user experience, this document focuses on the layering of ‚ƒ„  „†‡   „ˆ  

‰Š­ƒˆ „  Architecture, UW PHF Materials     Identity & Furniture ‹ Connection to Initiative Œ †‡„ Œ ­ „ Œ  „ Interpretation Œ  Ž  „„  „  Social Connections Story

Curated Sense Art of Purpose

Tenant Supports Identity / Branding Wellness Tenant LICENSED STORES SCHEMATIC UW - Population Health Facility 10/03/19 13 Art & Artifacts

UNTITLEDSTORYTELLING | CONCEPT IMAGES SUMMARY LICENSED STORES SCHEMATIC UW - Population Health Facility 10/0 UW PopulTHEat iHANSon H ROSLINGealth Fa CENTERcility FOR | POPULATION Storytellin HEALTHg Approach | Dr. Lisa Lisa D. FreimanD. Freiman THE HANS ROSLING CENTER FOR POPULATION HEALTH