CASH BOX 26 WEST 47Th STREET
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VOLUME XIV FEBRUARY 1, 1953 NUMBER 20 tars in the folk field in recent months whose “Indian Love Call” on the Iin- it not only in the folk hut also in the shown with Lew Chudd (center) presi- . K. Makela (right), his manager. His in 1 Tell” backed with “All That I Ask Is Sympathy”. www.americanradiohistory.com Here’s How Wurlitzer’s Low Pressure Tone Arm Plus the 2 Mil Zenith Cohra Stylus 2 MIL STYLUS RIDES FREELY ON SHOULDER OF 45 RPM FINE GROOVE RECORD en Hundreds The Rudolph Wurlitzer Company • North Tonawanda, N. Y. www.americanradiohistory.com FIRST CLASS PERMIT No. 43309 (Sec. 34.9, P. L. & R.) NEW YORK, N. Y. BUSINESS REPLY CARD NO POSTAGE STAMP NECESSARY IF MAILED IN THE UNITED STATES 4c—POSTAGE WILL BE PAID BY— THE CASH BOX 26 WEST 47th STREET NEW YORK (19). N. Y. www.americanradiohistory.com OPERATORS: FOR YOUR CONTINUED PROFITS — MAIL THIS POSTCARD NOW! O nO OO *vj Ui Ui K) — ADDRESS ^ > ^I— £ C» NAME OE RECORD HERE CDM CD Co £ > « ? ARTIST ^ o> OR P CD > CA ^ BAND I a S c/> » mX 73 CD HERE CD CD < > www.americanradiohistory.com The CashBox February 7, 1953 Volume XIV Number 20 • PUBLISHED EVERY WEEK BY Speediest Wav To Bigger The Cash Box Puhlishing Co., Inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-2640) JOE ORLECK • And Better Profits: CHICAGO OFFICE 32 West Randolph St., Chicago 1, III. (All Phones: DEarborn 2-0045) BILL GERSH • LOS ANGELES OFFICE 6363 Wilshire Blvd., Los Angeles, Cal. (Phone: WEbster 1-1121) JOEL FRIEDMAN « EXECUTIVE STAFF BILL GERSH, Publisher JOE ORLECK, Editor and Advertising Director TEN DIMES BOB AUSTIN, General Mgr., Music Dept. TO SID PARNES, Associate Editor and Music Editor NORMAN ORLECK, Associate Music Editor MARTY OSTROW, Research A. ARTESE, Office Manager M. BOREN STEIN, Circulation POPSIE, Staff Photographer BRUNO DUTKOWSKY, Art Director • ADVERTISING RATES on request. All advertising closes Friday at 12 Noon preceding week of issue. THE DOLLAR! Advertisements subject to approval of publishers. • SUBSCRIPTION RATES, $15 per year anywhere in the U.S.A. Special listing for jobbers and distributors at $48 per year includes 40 word classified advertisement each week for an entire year (52 weeks) plus the full Isn’t it strange (and extremely logieal) operators, business men who have been, and year’s subscription free of charge. Airmail, First Class, that, after all these years, no one has ever the majority still are, charging 5c per play, as well as Special Delivery subscription rates on re- the same as they quest. Subscription rates for all foreign countries on questioned the Woolworth Stores’ theory of did forty, and fifty, and request. Three weeks advance notice required for even more years ago, to continue to charge change of address. ten dimes make a dollar, faster dnd better • a nickel, when the dime has, long long ago, and steadier than any other merchandising THE CASH BOX covers the coin operated machines superseded the nickel, as “the new Ameri- industry, and all allied to this industry throughout the ever yet devised? United States and all over the world. The Cash method can nickel”. Box is on hand at various American consular offices throughout the World. This coverage includes operators, And why arfe the coin operated horses and Of course there happens to be a big dif- jobbers, distributors and manufacturers and all allied ference between the nickel the to:—automatic coin operated music equipment; auto- the kiddie rides and all the other gadgets and dime as matic coin operated vending and service machines; far as the operators going so great are concerned. as well as coin operated amusement equipment; in all and games on dime play divisions. The music record fields, recording and everywhere in the country, and being so The fact remains that ten dime plays artists, publishers of music, disc jockeys, radio sta- tions, and all others identified with, or allied to, the magnificently supported by the nation’s mean a foliar. Whereas, twenty nickel plays, music machines industry are completely covered. Manu- facturers and distributors of various merchandise, parts, coin machine operators? mean the same dollar. supplies, components and all materials used in the vend- ing, music and amusement fields are covered by The Dime play!! But, the point here is that the average Cash Box. Banks, finance firms, loan organizations and other financial institutions, expressly interested in the operator, the man who realizes that, when financing of coin operated machines of all types, are Even the shoe shine boys are getting more covered. he paid $250 for a phonograph, had been than double, and even triple, what they used given a good (?) chance to “get off the “THE CONFIDENTIAL PRICE LISTS" to get before. Candy bars have jumped in "The Confidential Price Lists” are the one and only nut” on 20 nickel plays for the dollars he officially recognized price quotation guide of all new price. Food has been hiked. Drinks are had accumulated to and used machines in the United States. "The Con- pay off to the finance Price higher. And pubic teephone booths all fidential Lists” are an exclusive, copyrighted company, or the bank, that handled his feature of The Cash Box. “The Confidential Price mark the “dime” in big, bold, square let- Lists” report each week’s low anc^ high prices for all paper, is today, with phonos costing him new and used coin operated machines, regardless of ters right on the doors. age, listing all market changes, and continually add- $1,000 or more, up against it, if he con- ing on all the new equipment as this equipment is tinues to try to announced to the industry. “The Confidential Price Yes, the dime is “it”, as far as America do the same thing on nickels. Lists” are recognized by many cities and states through- is concerned. out the country as the “official price book of the Dime play is, therefore, the answer to coin operated machines industry.” They are an in- this operator, all tegral part of The Cash Box and appear in each Naturally, there would be no reason for and other operators ’round week’s issue. “The Confidential Price Lists” are offi- this industry, whether automatic phonos or the nation whether it’s games phonos or cially used in the settlement of estates, for buying, sell- ing and trading of all coin operated equipment, and are games, to charge ten cents, if there wasn’t vending machines. also officially reco-gnized for taxation purposes. “The Confidential Price Lists” are used by finance firms, inflationary wave sweeping the nation, an It takes only ten dimes to make up a factors, loan companies, bankers, and other financial the sister nation institutions to guide them in making loans to members to such an extent that even dollar. of the coin operated machines industry. They have been across our northern border now finds that legally recognized in courts throughout the United States But it takes twenty nickels to make and Canada. “The up Confidential Price Lists” have been its dollar is worth more than ours. acclaimed by the coin operated machines industry. En- the same dollar. tire business transactions and legal cases are based of what the Office of Price upon the quotations Regardless appearing in “The Confidential And that’s the difference between black Price Lists.” Stabilization may think, or do, or act upon, • and red ink on any operator’s statement. CORRESPONDENTS IN LEADING CITIES the fact remains, the American Dollar is THROUGHOUT THE UNITED STATES • worth a lot less than it ever was worth be- Take your choice; ENTIRE CONTENTS COPYRIGHTED 1953 by The fore. plays at Cash Box Publishing Co., Inc. No reproduction in part Ten 10c mean a dollar. or whole allowed without written permission from the to ask juke box Twenty plays at 5c mean a dollar. publishers. It is, therefore, ridiculous | www.americanradiohistory.com February 7 1 953 The Cash Box^ Music Page 4 (EDITORIAL) , The Problem of THE CASH BOH 45 rpm Disks JUKE BOX TUNES The Top Ten Tunes Netting Hecviest Ploy In The Notion's Juke loiet, Compiled From Reports Sub- mitted Weekly To The Cosh Bom Sy Leoding Music Operotori Throughout The Country. Almost everyone now agrees that 45 rpm is the pop record speed of the future. There can no longer he any doubt that this type of disk is best suited to the pop market and in particular to AL—Aladdin CO—Columbia CODE Kl —King PE—Peacock SP—Specialty AP—Apollo CR—Coral LO—London PR—Prestige SW—Swingtime juke box operators’ needs. AT—Atlantic DA—Dano FE—Federal MA—Mars RA—Rainbow TE—Tempo BU--Bullet DE— Decca 4 Star—Four Stor ME—Mercury RE—Regent TN—Tennessee BR—Brunswick DN—Devon IM—Imperial MG—MGM SA—Savoy CA—Capitol DY—Derby IN— Intro MO—Modern SE—Seger UN—United But while everyone agrees that this is the record of the future, CH—Chess ES—Essex JU —Jubilee OR—Oriole SIT—Sittin' In VI—RCA Victor there still remains the problem of today. And that is that we are Pos. Last at transition period. Week present undergoing the DONT LET THE STARS GET IN YOUR EYES PERRY COMO Operators who are constantly switching to 45 rpm find them- CA-2216 (F-2216)—Skeets McDonald ME-70023 (45-70023)—Lola Ameche selves unable to obtain ' as many records as they could formerly CA-2256 (F-2256)—Gisele MacKenzie ME-70047 (45-70047)—Bobby Maxwell CO-2 1025 (4-21025)—Ray Price VI-20-5040 (47-5040)—Johnnie & Jack get on 78.