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Recent Research Trends in Social Science Recent ReseaRch Trends in Social Science Dr. C. Samudhra Rajakumar Dr. M. Ramesh Dr. C. Kathiravan Dr. Rincy V. Mathew Recent Research Trends in Social Science India | UAE | Nigeria | Uzbekistan | Montenegro Recent Research Trends in Social Science Edited By: Dr. C. Samudhra Rajakumar Dr. M. Ramesh Dr. C. Kathiravan Dr. Rincy V. Mathew Copyright 2019 by Dr. C. Samudhra Rajakumar, Dr. M. Ramesh, Dr. C. Kathiravan, Dr. Rincy V. Mathew First Impression: 2019 Recent Research Trends in Social Science ISBN : 978-81-939070-6-1 Rs. 650/- No part of the book may be printed, copied, stored, retrieved, duplicated and reproduced in any form without the written permission of the author/publisher. DISCLAIMER Information contained in this Edited book has been published by Empyreal Publishing House and has been obtained by the author(s) from sources believed to be reliable and are correct to the best of his/her knowledge. The author(s) are solely responsible for the contents of the articles compiled in this book. Responsibility of authenticity of the work or the concepts / views presented by the author through this book shall lie with the author. The publisher or editors do not take any responsibility for the same in any manner. Errors, if any, are purely unintentional and readers are requested to communicate such error to the Editors to avoid discrepancies in future. Published by: Empyreal Publishing House Guwahati, Assam, India Forward from the Vice Chancellor Prologue High quality research is not only an integral part of the academic pursuits but it is the key element that drives all activities. Knowledge creation, coming out with innovative ideas, providing a scholarly eco-system and disseminating research findings are vital for the nation’s growth. There are three fundamental aspects of research that every organisation strives for: Research should be innovative, impactful and socially relevant. While innovative and impactful research has long been recognized and rewarded, we share a world that is increasingly polarized between the haves and the have not. Unless research is meaningful and socially relevant, the fruits of these endeavours would not be widely shared. Given a globalized world, producing high-quality research output would be a joint endeavour leveraging international partners. Globalization as a complex process influences the whole structure of the world economy immensely. On the one hand, interconnections between individuals, institutions, and states significantly increase, bringing gross growth and prosperity to different human communities and societies. On the other hand, our modern world has turned into the world of constant changes, adjustments, and contradictions, depending on ever changing demands of the market economy system. Besides, we all encounter multi-level obstacles – individual and public – on our way to successful cross-border cooperation. Those challenges make us seek for new ways of efficiency increase and cooperation among organizations and their activities, new methods of management, manoeuvring within the terms of tense competition both on local and international levels. The book on Recent Research trends in management , social science and Business Administration has been a vehicle for communicating past and current research activities to our , students, entrepreneurs and scholars in the world . This book includes research papers, and conceptual papers related to management and social science. Our research community addresses in this book a variety of exciting problems, different from what has been done before and offers counter-intuitive insights that will challenge established viewpoints. Not only does our research make significant advancements to existing body of knowledge but also enriches the classroom experiences. We would like to thank the Management Research Forum and all faculty members of Department of Business Administration for a great year in terms of both good quality and output of research. V Acknowledgement We feel honoured for having had opportunity to bring out this edited volume on Recent Research Trends in Management, Social science and Business Administration”. First we express our sincere gratitude towards authorities of Annamalai University for giving permission to publish this book and encouragement in this endeavour. We are extremely grateful to our honorable vice chancellor Prof. Murugesan Velayutham, the distinguished registrar Prof. Dr. M.Ravichandran and Tthe esteemed Dean, Faculty of Arts Prof.Dr.E.Selvarajan for their timely help. We are deeply indebted to all the faculty members, research scholars of Department of Business Administration Annamalai University for their constant encouragement for the successful completion of this work. Our sincere thanks are also due to the Emperial International publishers for the neat execution of this work. Finally, we again thank all those who directly or indirectly helped us in this endeavour. Editors VI About Editor(s) Dr. C. Samudhra Rajakumar, B.E., M.B.A.,Ph.D , is currently working as a Professor and Head ,Department of Business Administration, Annamalai University, Tamilnadu, India. He has more than 32 years of teaching and research experience. He has published more than 399 articles in National and International Journals and more than 30 books in his credit and also organised many national and international conferences, seminars and workshops. He is a recipient of many prestigious awards and fellowships and has visited many countries in connection with academic research and training purposes. He is also heading of many professional and academic bodies and also a member of editorial boards of national and International Journals. His field of specialization is Marketing. Dr. M. Ramesh, M. Com., M.B.A., PGDCA., M.C.A., Ph.D , is currently working as a Professor, Department of Business Administration, Annamalai University, Tamilnadu, India. He has more than 20 years of teaching experience at PG level and more than 18 years of Experience in Research. He has published more than 98 articles in National and International Journals and more than 10 books in his credit and also attended many national and international conferences, seminars and workshops. He is a member of many professional and academic bodies and also member of editorial boards of national and International Journals. His field of specialization is Finance. Dr. C. Kathiravan, M.B.A., Ph.D, is currently working as a Assistant Professor, Department of Business Administration, Annamalai University, Tamilnadu, India. He has more than 15 years of teaching experience at PG level and more than 12 years of Experience in Research. He has published more than 80 articles in National and International Journals and more than 2 books in his credit and also attended many national and international conferences, seminars and workshops. He is a member of many professional bodies and also a member of reviewer panels of national and International Journals. His field of specialization is Marketing, E-commerce & Strategic Management and the main area of research interest is Competitive Advantage, Digital Marketing, Social Media Marketing etc. Dr. Rincy V. Mathew, M.B.E., M.B.A., Ph.D, is currently working as a Assistant Professor, Department of Business Administration, Annamalai University, Tamilnadu, India. She has more than 14 years of teaching experience at PG level and more than 12 years of Experience in Research. She has published more than 40 articles in National and International Journals and 4 books in her credit and also attended many national and international conferences, seminars and workshops. She is a member of many professional bodies and also a member of reviewer and editorial panels of national and International Journals. Her field of specialization is Human Resource Management. VII Executive Members Full Time Doctorial Research Scholars of Management Research Forum Ms.D.Vishnu priya Mr.Ramachandran Mr.A.Kumaran Ms.R.Gayathri Chithra Ms S. Revathy VIII Table of Contents Prologue V Acknowledgement VI About Editor(s) VII - VIII Table of Contents IX - XI EMOTIONAL INTELLIGENCE AND JOB PERFORMANCE AMONG INDIAN MILITARY 1 – 9 INTELLIGENCE PERSONNEL P. Saravanan, Dr. N. Panchanatham and Dr. M. Jeyakumaran CUSTOMER PERCEPTION-BASED APPROACH TO IMPROVE RIDE AND HANDLING OF 10 – 20 PASSENGER CAR Vimalathithan and Dr. C. Madhavi INFLUENCE OF SOCIAL MEDIA IN ACADEMIC RESEARCHES 21 – 25 Meera Sreekumar and Dr. A. Rajamohan MEDICAL NEGLIGENCE WITH RESPECT TO INDIAN LAWS -AN ANALYSIS 26 – 34 C L Avadhani and Dr. G. Udayasuriyan THE IMPACT OF AFFECT AND COGNITION PROCESS ON CONSUMER IMPULSE BUYING 35 – 37 BEHAVIOUR IN ONLINE PURCHASE P. Mahalakshmi and Dr. C. Kathiravan THE ETHICS AND ECONOMY OF CORPORATIZATION AND SUSTAINABILITY OF SOCIETY 38 – 43 – THE STRUGGLE TO SAVE AND SPEND TIME; ENERGY AND MONEY Shailesh.S.Nair, Dr. K. Sujatha and Dr. Abraham Sebastian A STUDY ON GREEN HRM - AN RECENTRESEARCH TREND IN HR PRACTICES 44 – 50 C. Sathya and J. Jaya Krishanan ARE YOU READY TO PERFORM BETTER? – ANALYZING DEBIASING TECHNIQUES FOR 51 – 61 BETTER DECISION MAKING Ramalakshmi N and Dr. Gomathi Shankar K COMPETENCY FRAMEWORK –A PERFORMANCE IMPROVEMENT STRATEGY 62 – 65 J. Thenmozhi and Dr. Rincy V. Mathew COMPLICATIONS OF HUMAN RESOURCE ACCOUNTING 66 – 68 S. Revathy and Dr. S. Pragadeeswaran EMPLOYEE ATTRITION AND GOLD LOAN NBFCS 69 – 73 Sureshkar R S and Dr. M Ramesh INFLUENCE OF STRESS MANAGEMENT ON WOMEN EMPOWERMENT-DETAILED STUDY 74 – 78 OF WOMEN MICRO ENTREPRENEURS Latha P and Dr. Rincy V. Mathew IX THEORETICAL PERSPECTIVE OF JOB PERFORMANCE IN BANK SECTOR 79 – 82 Dr. C. Kathiravan and A. Rajasekar DEMONITIZATION AND ITS IMPACT IN INDIA 83 – 89 P. Madhan Kumar and Dr. B. Balamurali TEAM WORK INFLUENCING ORGANIZATIONAL CLIMATE IN THE HEAVY VEHICLES 90 – 92 BODY BUILDING INDUSTRY P. Chitra and Sasidharan M WOMEN EMPOWERMENT THROUGH SELF HELP GROUPS IN MICROFINANCE IN ANDHRA 93 – 99 PRADESH Pulipaka Vasant Vikas and Dr. B. Balamurali A STUDY ON RECRUITMENT AND SELECTION AT M/S. LUCAS-TVS LIMITED, 100 – 103 PUDUCHERRY S. Girija and Dr. K. K. Sabarirajan RECENT TRENDS: ISSUES AND CHALLENGES OF INDIAN AVIATION SECTOR 104 – 107 Sasidharan M and Dr.
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