MEDIA KIT 2021-2022 Letter from the Editor-In-Chief
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MEDIA KIT 2021-2022 Letter from the Editor-in-Chief Dear treasured business owner, We are incredibly grateful for you and your support. The University Star, Texas State’s student news organization, is financially and editorially independent from the university. Due to our independence, it is imperative for The Star to sell upwards of $100,000 in yearly advertisements to cover finances such as full-time staff salaries and students’ stipends. Without this revenue, we cannot afford to pay our hardworking team of student journalists that constantly work to provide the Texas State and San Marcos community with information. Additionally, without sufficient funds we are unable to maintain our independence which allows us to hold university administration and community officials accountable. As a business owner, I’m sure you are familiar with the power of advertising and understand the value of working with one of the largest and oldest news organizations in Central Texas. With your support, you will play an active role in supporting student media and helping us serve our audience. We understand the commitment that comes with spending your hard- earned money to advertise with us, and we are forever grateful. Without your help, our work could not be possible. Thank you for believing in us and for seeing the value in student media! Sincerely, Brianna Benitez Editor-in-Chief The University Star @brianancelestte (512) 245-3487 Statistics Celebrating 110 Years of Award Winning Journalism! STUDENT ENROLLMENT STUDENT ETHNICITY ALUMNI 7% more than 11% 2020-2021 174,000 43% living 37,812 total students 5,671 students live on campus 39% DEGREES STUDENT POPULATION White 59.8% female Hispanic African American Degree Programs 40.2% male Other 99 Bachelor’s 93 Master’s 14 Doctoral’s 96% IN STATE RANKINGS by public university size 1,397 3% OUT OF STATE 1st in the Texas State University System full-time 7th in Texas faculty GRADUATION & 39th in the United States RETENTION ST 2,075 full-time 1 sta SAN MARCOS 24 years median age 55% graduated within six years 70% renter-occupied housing $29,078 median household income 77% of fall freshman returned 87% high school diploma or higher Print Advertising *Dimensions listed in width x height 2 col (4.75”) x 10.5” 4 col (9.75”) x 21.0” 2 col (4.75”) x 5.25” 2 col 4 col (9.75”) x 10.5” (4.75”) x 21” 4 col (9.75”) x 5.25” Full Page Half-Page H Half-Page V Quarter-Page Eighth-Page $1,260 $630 $630 H / V $315 $158 AD RATES – Premium Locations* AD TYPE PRICE Front Page Banner (color) 4 col x 2.5” $545 Back Page Banner (color) 4 col x 2.5” $400 Double Truck (b&w) 20.5” x 20.5” $2,880 Local Guide (b&w) 2 columns x 3” $90/month *Procrastination Page ad +$50 *Back Page ad +$100 PCI RATE: $15 COLOR CHARGE: $75 COLOR CHARGE (Full page): $150 AD DESIGN: Additional fee of $45 per ad *Print ads must be submitted as .jpg or .pdf at 300 dpi resolution Digital Advertising star.txstate.edu UniversityStar.com 801,057 1,081,138 Sessions per year Page views per year OVER 90,095 12.9% Page views per month Returning visitors A. Leaderboard B. Premium Rectangle 728 x 90 pixels 300 x 250 pixels $250/week - $800/month $200/week - $600/month C/D. Rectangle E. Banner 300x 250 pixels 728 x 90 pixels $150/week - $400/month $150/week - $400/month The University Star is the source for breaking news and coverage of the Texas State University student body and San Marcos community. Universitystar.com features prompt news updates, videos, podcasts, galleries and even more exclusive content. All digital advertisements are enabled with the client’s hyper-link and intuitive analytics reporting the impressions and visibility of these ads to the Star’s readers. Digital ads may rotate with up to three advertisement. Deadline All advertisements are due three business days prior to the start date and must be sized correctly by the client or incur an additional charge. File Requirements: –dimensions in pixels (px) –72 dpi / RGB mode Weekly Newsletter A. Your ad here “I rely on my Thursday newsletter 54,601 edition to keep me informed about Subscribers receive the everything that’s happening in the hill weekly email edition country, especially San Marcos.” –Carol Email Newsletters Start with the Star is delivered directly to subscriber’s inboxes twice weekly every Tuesday and Thursday during the fall and spring semesters, and once a week over winter break and during summer semesters. In addition to up to five stories featured in the newsletters,Start with the Star displays three premium advertising banners with hyperlinks to each client’s webpage. Buy Three, Get One FREE! Of equal or lesser value. A. Above Masthead Banner 600 x 200 pixels $175/ad File Requirements: –600 x 200 px B. Below 1st Article banner –72 dpi / RGB mode 600 x 200 pixels $150/ad B. Your ad here C. Above Footer banner 600 x 200 pixels $125/ad Scan QR code to *Client will have the option to choose between subscribe! Tuesday or Thursday newsletter distribution. Newsletter ads must be prepaid in advance. C. Your ad here Social Media 17.9k 5,330 2,735 Twitter Followers Facebook Follows Instagram Followers Let us handle your social media marketing by posting your content among The University Star’s outstanding news coverage. Our Engagement Editor utilizes the latest research available for popular social networks to maximize each client’s exposure to The Star’s growing audience. Twitter / Facebook* Time Slots NUMBER COST YOUR OVERALL 8:30 AM - 10:00 AM OF POSTS PER POST SAVINGS PRICE 10:00 AM - 11:30 AM 1 $60 0% $60 11:30 AM - 1:00 PM 20 $50 10% $1,080 1:00 PM - 2:30 PM 30 $40 15% $1,530 2:30 PM - 4:00 PM 40 $30 20% $1,920 4:00 PM - 5:00 PM *Up to 4 posts a day, five days a week. Campaign must be completed within two months. Please provide images for social media in the following sizes. Twitter: 1024 x 512 px, 72 dpi, RGB Facebook: 940 x 780 px, 72 dpi, RGB Instagram Stories The University Star is now offering Instagram stories to help promote your services! Your Instagram story can include text, photos, stickers, or a boomerang. Let us know what you would like in your Instagram story, and our talented engagement team will create it for you! Pricing – $160/story for 15 seconds – File requirements: 72 dpi, RGB mode, JPG Includes – Short caption or text – Get creative! Add stickers, GIFs, hashtags, etc. – Each 24 hour story reaches ~500 viewers Premium Packages MAROON GOLD PLATINUM PACKAGE PACKAGE PACKAGE Rectangle (1 month) Premium Rectangle (1 month) Leaderboard (1 month) DIGITAL Newsletter bottom (1 week) Newsletter middle (1 week) Newsletter top (1 month) Facebook posts (5) Facebook posts (10) Facebook posts (20) SOCIAL Tweets (5) Tweets (10) Tweets (20) PRINT Local Guide b&w ad Quarter-page color ad Half-page color ad TOTAL $1,200 $2,000 $3,000 ($1,475 VALUE) ($2,615 VALUE) ($4,255 VALUE) 15% DISCOUNT 20% DISCOUNT 30% DISCOUNT **Premium packages must be completed in a 2-Month period. No substitutions. Can’t decide on how to create your own advertising package? Check out our premium packages that include our most popular advertising services at a discounted price! We have three options that will help start promoting your business. Classifieds The University Star Marketplace The University Star now offers online classified ads at a low rate of $10 per ad for 25 words (per week). Additional words can be purchased at a rate of 40 cents per word on each classified ad (per week). Get started on placing your classified ad on our website, universitystar.com! Classified Listing Classified ads will be listed under its respective category. All classified ads include 25 words with the option of purchasing additional words and will run for one week. Classified Categories The University Star offers a variety of classified categories, such as announcements, housing, for sale, jobs, and services. All categories will display classified ads from most recent listings to oldest (top to bottom). Classified Ad Classified Creative *$10/ad for 25 words (per week) Classified ads offer the option to include a creative, such as a *Over 25 words - additional $0.40/word (per week). photo! This option is available for an Add Creative - additional $5/ad (per week). additional fee of $5 per ad, per week. File Requirements: Deadline –300 x 300 px All classified ads are due three business days prior to –72 dpi / RGB mode the start date. Creatives must be sized correctly by –JPG the client or incur an additional charge. Classified ads must be prepaid in advance. Procrastination Procrastination Activity Sheet The University Star now has interactive activity sheets available for download on our Procrastination game webpage! Every Tuesday our readers can enjoy a new activity sheet that will include a variety of games including sudoku and coloring graphics. New activity sheets and prior last week’s answers will be promoted on our social media every Tuesday and Wednesday, followed by providing a hint to our followers on Thursday and Friday. Print Ad *$50 additional fee/ad Activity Sheet Ad Color 6” x 1.5” $250/ad 9 3 7 6 1 2 8 5 4 2 1 8 4 5 9 7 6 SUDOKU 3 4 5 6 7 3 8 9 1 Game by sudokuweb.org 2 3 2 5 8 6 1 4 9 7 4 1 2 9 5 6 3 8 ACTIVITY SHEET 1 2 7 7 6 8 9 3 4 7 5 2 Australia Day Edition 1 9 2 5 7 4 3 8 6 6 1 3 1 8 6 4 9 2 3 1 7 5 5 7 3 1 8 6 2 4 5 3 8 2 1 9 WORD SCRAMBLE 6 1 4 7 2 3 (6)Strengthen (5)Moderation, Cities in Australia (4)Nutrition, (3)Hydration, 1 5 6 (2)Exercise, (1)Sleep, 1.