City of Clarence •

Business opportunities > Prospectus GOVERNMENT

BOUNDARY LOCAL

B31

C322

CLARENCE C323 A3 BRIGHTON Richmond Bridgewater

Convict Trail

NA H E M E

Old Beach

Penna Sorell C324 B32

A9 Convict Trail Convict WINE REGION B31 PITT WATER Aquaculture Otago R AN GE Industry Midway Point Risdon Vale Aquaculture Bowen B32 Industry Bridge Risdon

FIVE MILE BEACH Geilston Bay Cambridge INTERNATIONAL AIRPORT Glenorchy A3 Lindisfarne CLARENCE

SEVEN MILE BEACH C330 1 C328 Rose Bay Mount Rumney Seven Mile Beach Mornington

Rosny Park B33 Acton Park Bellerive C329 Howrah Kangaroo FREDERICK Bluff HENRY BAY HOBART Clarendon Vale

T N E W R E D R E V I R Rokeby

B33

ROCHES BEACH

Lauderdale Tranmere

RALPHS BAY

A6 B68

Sandford Cremorne

Aquaculture A6 Industry

Kingston

Opossum Bay

B68 Clifton Beach CLIFTON BEACH

B33

S O U T H

A H R C E A M B

S

B T R

E E A V L

C A N H C

South Arm

Betsy Island H O P E B E A C H

Urban Zones Intensive Agriculture Zone 2 4 0 6 810 Rural Residential Zone Kangaroo Bay Special Development Precinct Clarence Major Commercial Zones Gordons Hill Rd Special Development Precinct KILOM ETRES 0 2 4 6 8 10 Industry Zones KILOMETRES > message from the mayor of clarence

Our Vision: Clarence... diverse communities working together for a vibrant, prosperous and sustainable , reflects our determination to integrate dynamic and growing sectors with a lifestyle of the highest possible standard. Welcome to this prospectus Accessible educational facilities, beautiful illustrating the many opportunities beaches and recreation areas, world available for investment in the City class sporting facilities and a diverse arts and events program all contribute to our of Clarence… a brighter place. exceptional lifestyle.

Through our City’s outstanding combination This business opportunities prospectus not of infrastructure investment and sound only identifies enterprise opportunities in environmental management, Clarence Clarence across a wide range of sectors, it is able to offer a raft of opportunities to also provides contact details for the relevant business investors across a wide range of industry association bodies and industry sectors. support agencies.

Our careful investment and planning We strongly encourage you to be a part of allow for agribusiness, aquaculture, our continued success and look forward to and the and service hearing your proposals and discussing in industries to complement and succeed detail the opportunities Clarence has to offer. alongside one another.

Importantly, this approach to development has ensured the preservation of one of Tasmania’s best lifestyles, a drawcard that Alderman Doug Chipman has made Clarence Tasmania’s second Mayor largest city.

clarence city council 2012 Contents

CITY OF CLARENCE – A SNAPSHOT 4

COMPETITIVE ADVANTAGES 6

> Key strengths & opportunities 6

> clarence economy – overview 8

> Population & housing profile 10

> Business environment profile 11

> land use planning and land supply 12

• residential land use 12 • retail and commercial land use 13 • Industrial land use 14 • primary industry land use 14

> and Training 15

CITY INFRASTRUCTURE 16

> access and transport 16

• Air transport services 16 • road transport services 17 • Hobart sea port 17 • Harbour services 17

> Water supply 18

• potable water supply 18 • Irrigation water supply 18

> sewerage 20

> solid waste management 20

> energy 21

> telecommunications 21

2 business opportunities prospectus CLARENCE INVESTMENT OPPORTUNITIES 22

> retail & commercial sector 22

• Activity Centre opportunities 22 • Cambridge commercial opportunities 23 • Hobart International Airport 24 • Lauderdale Activity Centre 24 • Kangaroo Bay Special Development Zone 24

> light industry, engineering & storage 25

• Mornington Business Park 26 • Cambridge industrial zones 26 • rokeby light industrial zone 27 • risdon Vale industrial zone 27

> agriculture 28

• stone fruits 29 • 30 • berry fruit 31 • nuts 31 • Olives 32 • Cereal cropping 32 • Fresh vegetable crops 33 • Vegetable Seed 33 • Floriculture – cut flower and bulb market 33 • Herbs and medicinal plants 33

> aquaculture 34

> Biotechnology industries 35

> tourism, hospitality, culture and the arts 36

• Kangaroo Bay Special Development Precinct 36 • rosny Hill Nature Recreation Area 37 • Visual and Performing Arts 37 • Festivals and Events 38

> aged care services 39

BUSINESS SUPPORT SERVICES & CONTACTS 40

clarence city council 2012 3 City of Clarence

> A snapshot

Clarence is a mix of all the great things Tasmania has to offer - a great place to live and work, with a clean environment and friendly community.

The City of Clarence is Tasmania’s second largest City and is located in south east Tasmania, . The City is situated on the eastern shore of the , providing panoramic vistas across the harbour to the State’s capital and Mount Wellington.

The Clarence central business district is a 10 minute drive from the Hobart CBD and 15 minute drive from the Hobart International Airport, which is located within Clarence.

The Hobart International Airport provides regular scheduled direct flights around Australia. Air travel times are approximately 1 hour 15 minutes to Melbourne, 1 hour 50 minutes to Sydney, 2 hours 20 minutes to Adelaide, and 3 hours 15 minutes to Brisbane.

Clarence covers an area of 386 square kilometres, including 191 kms of coastline. The City’s , combined with its eastern shore aspect, leads to a warm and bright environment, with a mean maximum summer temperature of 21.7C.

4 business opportunities prospectus city of clarence

Visit the Clarence City Council web site www.ccc.tas.gov.au for detailed information on local services.

When asked what makes Clarence a Clarence is a haven for many recreational preferred place to live, the most common activities, particularly water sports. response is lifestyle. Framed by its Health and fitness is high on the agenda, extensive coastline, Clarence boasts some sports clubs abound and a variety of sport of southern Tasmania’s most popular and fitness centres operate in the city. recreational beaches. More than one third Bellerive Oval is the home of Tasmanian of the area of Clarence is natural bush land. and also a venue for AFL football.

Housing is very affordable in Tasmania. Heritage, the arts and events are also Clarence provides many choices when strong contributors to the Clarence it comes to selecting a place to live. lifestyle, with an annual program that Lifestyle choices abound with harbourside, attracts visitors from around the State. beachside, rural, city or village options available. Clarence is well serviced by a mix of public and private educational institutions, Clarence is the location of Tasmania’s including twenty primary schools, six high largest shopping centre, Eastlands, in schools, a senior secondary college and Rosny Park. Easy access shopping is a TAFE Tasmania campus. The City also also available in suburban centres such houses University of Tasmania research as Howrah and Lindisfarne. Clarence’s centres in agriculture and astrophysics. regional retail role includes a major big box in Clarence crosses a wide retail and homemaker centre at Cambridge, range of industry sectors, including adjacent to the airport. service industries, government, retail, light engineering, manufacturing, intensive agriculture, aquaculture, tourism and aged care.

clarence city council 2012 5 Competitive Advantages

> key strengths & opportunities

• Clarence is ideally positioned in the economic gateway between the air and seaports of southern Tasmania at the hub of the expanding south-east region.

• The central business district located at Rosny Park is a bright, new business and shopping precinct with free car parking, located adjacent to the Eastlands Shopping Centre.

• Clarence, with 10.5% of the Tasmanian population, enjoys a substantial component of the State commercial activity. However there remains “expenditure leakage” to other retail and commercial districts, such as the Hobart CBD. This unmet local demand represents a significant business opportunity, underpinned by strong local population and housing growth. • export opportunities are assisted by the • Coal River Valley agricultural proximity of the Hobart International district has sustainable competitive • Clarence City Council is active in Airport. advantages, including the capacity encouraging business investment and of the land for intensive agriculture, has the appropriate land use planning • Opportunities for value adding access to irrigation, and proximity schemes and associated zonings in vertically integrated with to , sea port, and place to assist growth and expansion. Coal River Valley production. metropolitan Hobart populations (see page 28). • Industrial and business estates are • Clarence has the space to facilitate strategically located at Mornington, business relocation and expansion • Cambridge Park provides an attractive Rokeby and Cambridge, with both opportunities and the master planning location for larger scale retailers, developed and greenfield sites available of new developments, and has particularly those not currently in a range of lot sizes. affordable land values compared with represented in Tasmania (see page 23). other established locations. • essential infrastructure and • Clarence is a key component of the services such as water supply, • The City of Clarence has higher than Convict Trail visitor touring route sewerage treatment, solid waste average household income levels (see (Hobart-Richmond-Port Arthur), the disposal, priority road routes and the page 11). leading touring route in the State (see telecommunications network underpin page 38). a can do business environment. • Low cost irrigation water is available from a number of water sources (see page 18).

6 business opportunities prospectus competitive ad vantages

• The Coal River Valley wine region • A market gap exists for the provides opportunities for the establishment of a concert hall, black establishment of integrated primary box theatre with adjunct art gallery and industry and tourism businesses, restaurant. (see page 37). incorporating elements such as wineries, cellar door sales, • There are opportunities to enhance accommodation, fine food, art, culture, the visitor experience and recreational and heritage (see page 30). potential of the Rosny Hill Nature Recreation Area, including the following • Kangaroo Bay at Bellerive is developing commercial use options: restaurant as a major waterfront location with with take away food kiosk, tourist opportunities for development accommodation and operations, available in the tourism, recreational, conference centre, and active commercial and residential sectors (see recreational activities. (see page 37). page 36). • Land close to Clarence’s business • The hospitality sector (hotels, cafes, district at Rosny Park has been accommodation, restaurants and food rezoned to facilitate the development services) is underrepresented within of retirement/aged care facilities, aged the City of Clarence. Although a variety care support services, and community of accommodation is available a clear living. market opportunity exists to establish a four or five star hotel. (see page 36). • The early roll-out of the National Broadband Network places Clarence telecommunications in advance of many other jurisdictions.

• Opportunities exist to provide innovative, energy efficient, affordable housing solutions to meet the needs of future household demographics.

clarence city council 2012 7 > clarence economy – o verview

The City of Clarence has a broadly Barilla Bay, Pittwater and Pipe Clay Lagoon diversified and robust economy, which is not are important marine farming environments dependent upon a single employer group or for oysters and mussels. industry sector. The historic village of Richmond in the Coal Employment crosses a wide range of River Valley is a tourism icon of the State, sectors, including service industries, ranking alongside Port Arthur as one of government, retail, light engineering, Tasmania’s most visited attractions. manufacturing, intensive agriculture, aquaculture, tourism and aged care. As at June 2011 there were 3,178 active business enterprises based in Clarence, The central business and activity centre with sector businesses is located at Rosny Park adjacent to the comprising 24.1%, retail/wholesale Eastlands Shopping Centre. Industrial and trade 10.5%, property services 9%, and business estates are strategically located at professional & technical services 8.4%. Mornington, Rokeby and Cambridge. – see Chart 1.

The Hobart International Airport is located The estimated total annual turnover of within Clarence at Cambridge. Clarence based businesses as at June 2011 was $1.47 Billion, with the major The Coal River Valley is an established industry sectors being Retail and wholesale agricultural district providing land for trade ($328 Million), Construction ($370 intensive agriculture with access to Million), Manufacturing ($102 Million) , several irrigation supply options, located and Agriculture, forestry & ($95 in proximity to Hobart airport, sea port, Million). This data excludes public sector and metropolitan Hobart populations. expenditures. Agricultural production is varied and – see Chart 2. includes vineyards, stone fruit, lettuce, vegetable seed crops, walnuts, peas, lucerne, turf, and cereals.

8 business opportunities prospectus competitive ad vantages

Chart 1: Clarence businesses by industry sector

As at June 2011. Total number of businesses= 3,178

0 100 200 300 400 500 600 700 800 900

Agriculture Forestry and Fishing 242

Mining 15

Manufacturing 116

Electricity, Gas and Water & Waste Services 11

Construction 767

Wholesale trade 102

Retail Trade 233

Accommodation and food services 121

Transport, Postal and Warehousing 196

Information media and Telecommunications 35

Financial and Insurance Services 192

Rental, Hiring and Real Estate Services 286

Professional, Scientific and Technical Services 268

Administrative and Support Services 94

Public Administration and Safety 28

Education and Training 62

Healthcare and Social Assistance 160

Arts and Recreation Services 40

Other Services 147

Not Classified 67

(Data source extracted from ABS 8165.0)

Chart 2: Clarence businesses – Estimated Annual Turnover by industry sector

As at June 2011 ($ Million). Total Estimated Annual Turnover= $1.47 Billion

0 50 100 150 200 250 250 350 400 450

Agriculture Forestry and Fishing 95

Mining 30

Manufacturing 102

Electricity, Gas and Water & Waste Services 12

Construction 370

Wholesale trade 85

Retail Trade 243

Accommodation and food services 81

Transport, Postal and Warehousing 54

Information media and Telecommunications 5

Financial and Insurance Services 34

Rental, Hiring and Real Estate Services 73

Professional, Scientific and Technical Services 60

Administrative and Support Services 25

Public Administration and Safety 20

Education and Training 22

Healthcare and Social Assistance 79

Arts and Recreation Services 10 Note: Data excludes public Other Services 68 sector expenditure Not Classified 13

(Data source extracted from ABS Cat. 8165.0 – Estimate calculated using no. of businesses per annual turnover range by $ mid-point of annual turnover range)

clarence city council 2012 9 > population & housing profile

Chart 3: City of Clarence – Estimated Resident Population 2001 – 2011

54000

53000

52000

51000

50000

49000

48000

The City of Clarence, with an estimated 47000 resident population of 53,588 as at June 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 (Source: ABS 3218.0 Regional Population Growth, Australia, 2010–2011) 2011, is Tasmania’s second largest city. The City has been experiencing solid population Chart 4: City of Clarence – Age Profile 2011 (No. of persons) growth, particularly since 2003 Over 74 years – see Chart 3. 65–74 years

In 2010-11 Clarence experienced a 55–64 years

population increase of 1.2% (661 people), a 45–54 years rate of growth twice the state’s growth rate 35–44 years over the same period. 25–34 years

The population of Clarence comprises 20–24 years

10.5% of the Tasmanian population and 25% 15–19 years

of the Greater Hobart area. 5–14 years

0–4 years Over the 10 year period 2001–2011, the 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 fastest-growing age group in Clarence, (Source: ABS 2011 Census of Population & Housing) proportionally, was people aged 55–64 Chart 5: City of Clarence – Age Profile 2011 (%) years, while the 15–19 years age group

declined most in relative size. Over 74 years 7.7%

65–74 years 8.6% In the 2011 Census 19.1% of the population usually resident in Clarence were children 55–64 years 13.3% aged between 0-14 years, and 29.6% were 45–54 years 14.5%

persons aged 55 years and over. Details of 35–44 years 13.4%

the age profile can be found in Chart 4 and 25–34 years 11.4% Chart 5. 20–24 years 5.6%

The median age of persons in Clarence 15–19 years 6.4% was 41 years, compared with 37 years for 5–14 years 12.5%

persons in Australia. 0–4 years 6.6%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% (Source: ABS 2011 Census of Population & Housing)

10 business opportunities prospectus competitive ad vantages

> business environment profile

In the 2011 Census there were 22,334 dwellings counted in Clarence. The average household size was 2.4 persons. From 2001 to 2011, Clarence had a net gain of 1787 dwellings or 179 dwellings per year.

In 2011 89.6% of occupied private dwellings in Clarence were separate houses, 5.4% were semi-detached, row or terrace houses, townhouses etc. Only 4.7% were flats, units or .

Of occupied private dwellings in Clarence 37.1% were owned outright, 38.3% were owned with a mortgage and 21.7% were Tasmania is an ideal investment Tasmania has a number of significant cost rented, with the remainder in various other environment as it offers: advantages for businesses. Low labour forms of tenure. costs, a stable workforce, low land and • abundant natural resources and accommodation costs, and good port access The median family income was around quality raw materials make Tasmania an attractive location for $1,400 a week, $197 more than the many firms to undertake business. • clean renewable energy supply Tasmanian median – see Chart 6. The median household income was $1124 a • a focused research and development Within this context there are many business week, $176 a week more than the Tasmania community and lifestyle benefits associated with median. operating a business or investing in the City • access to government at all levels of Clarence, including a temperate climate, • a global reputation for premium high access to a sizeable and skilled workforce, Chart 6: Median Family Income value goods and high local household income levels. ($ weekly) The median is the halfway • an agile, flexible and innovative point in the distribution of incomes workforce

1500 • a well-supported creative arts 1450 environment 1400 • university, college and school facilities 1350

1300 • an enviable lifestyle

1250

1200

1150

1100 Clarence Tasmania

(Source: ABS Census 2011)

clarence city council 2012 11 > land use planning & land supply

Residential land use

The need to provide a suitable mix of housing which meets the future needs of the City, and to optimise the use of supporting infrastructure, will continue to be the focus of residential land use planning in the City.

The urban growth boundary, which is derived from the Southern Tasmanian Regional Land Use Strategy, incorporates residential growth greenfield precincts at Droughty Point Corridor, Howrah Hills, Pass Road, and Risdon Vale to Geilston Bay.

The provision of reticulated water and sewerage are key determinants of sustainable future growth. The Howrah- Tranmere-Droughty Point development corridor and Rokeby areas are therefore the Land use in Tasmania is managed under The principal planning document in relation focus for future growth, as they have the a Resource Management and Planning to future land use in the City of Clarence greatest potential to supply housing with System (RMPS). The aim of the RMPS is to is the Clarence Planning Scheme. The reticulated services within the capacity of the achieve sustainable outcomes from the use scheme is available from the Council offices Rokeby sewerage treatment plant. and development of the State’s natural and or Council’s website www.ccc.tas.gov.au. physical resources. Whilst several pieces of Areas providing rural residential living legislation embody the aims of the RMPS, The Clarence Planning Scheme is without full services include Acton Park, the Land Use Planning and Approvals Act integrated with the Southern Tasmanian Otago, and the . 1993 is the principal planning Act. Regional Land Use Strategy 2010-2035 to ensure consistency of planning principles There is a bank of land set aside for future In addition to local land use planning across the region. The regional strategy can residential development that will cater for schemes, State policies are also part of be viewed at www.planning.tas.gov.au . the medium term population forecast. the RMPS, including State Policy on the Protection of Agricultural Land, State Policy Clarence’s population is continuing to age on Water Quality Management, and State and this is likely to sustain the trend towards Coastal Policy. smaller household size.

The projected changes in the age profile will impact upon the demand and supply of different types of housing, and the current housing stock is not expected to fully meet the needs of future households.

Opportunities therefore exist to provide innovative, energy efficient, affordable housing solutions.

12 business opportunities prospectus competitive ad vantages

Retail and commercial land use

Residents of Clarence and surrounding retail centres, has also been recognised areas are serviced by two large shopping by providing for the establishment of such centres, Eastlands at Rosny Park and the stores in a serviced, specific purpose centre Shoreline Centre at Howrah. A number of located at Cambridge. The Cambridge local shopping precincts including Bellerive zoning also provides for the establishment Village, Lindisfarne Village, Rokeby, and of campus style office development. Lauderdale also cater for local residents. Land under the control of the Hobart The Clarence Planning Scheme retail/ International Airport Pty Ltd at Cambridge commercial land use strategy reinforces is not subject to the local land use planning the role of the Rosny Park business area as scheme. However the airport masterplan the prime retail and commercial centre of has identified that a significant area the City. of airport land is suitable for a range of commercial uses including tourist The need to provide for large specialist/ accommodation, office developments, bulky bulky goods stores, where there is goods retail, warehousing and storage. inadequate space available in established

clarence city council 2012 13 Industrial land use Primary industry land use

Light industrial development will be a major The City of Clarence contains significant feature of the development of the City, due area of farmland, including the Coal River to the growing realisation of opportunities Valley irrigation district. to develop and expand businesses based on clear and sustainable competitive The Clarence Planning Scheme applies advantages associated with intensive policies which encourage the diverse use of primary industries, access to markets, and agricultural land and restrict the intrusion the potential to develop synergies in the of conflicting land uses and non-farm developing primary industries. residential development. The scheme continues to promote agriculture as a As a result of the land use zoning strategy primary focus in the Cambridge-Richmond that has been applied over several area. decades, significant areas of land have been protected from the encroachment of In addition, there is significant potential residential development and reserved for for growth in marine-based farming. To light industrial/commercial use. Serviced protect and enhance this potential, the industrial and business parks are located at protection of water quality is vital through Mornington, Cambridge, and Rokeby. the implementation of a range of planning controls and policies, including State Coastal Policy, catchment management and coastal management plans.

Key contacts:

Clarence City Council, Ph: 03 6245 8600

Tasmanian Planning Commission, Ph: 03 6233 2795

14 business opportunities prospectus competitive ad vantages

> education and training

Clarence provides a broad range of The City also houses two centres for the educational choices from primary through University of Tasmania; the Mt Canopus to vocational education, supplied by the Observatory (Science, Engineering and State and private sectors. Within Clarence Technology department), and the University there are twenty primary schools, six high Farm (School of Agricultural Science). Both schools, a senior secondary school and a are located in the Coal River Valley. TAFE Tasmania campus. Clarence is only a short (15 min) drive from There are also a number of industry specific the main University of Tasmania campus training providers, including the Tasmanian and the headquarters of tertiary vocational Academy, TasFire Training, and Road education, TAFE. Transport Training Centre, as well as many privately operated training providers and Key contacts: outlets for Adult Education. , Ph: 03 6244 9200 Rosny College is a large senior secondary www.rosny.tased.edu.au college with about 1500 full-time students, TAFE Tas, Clarence campus, offering a wide range of subjects to Years Ph: 1300 655 307 11 and 12 students. The College was one of the first to become involved in vocational University of Tasmania, Ph: 1300 363 864 programs in partnership with industry and has consistently played a leadership role in the area. Rosny College is also renowned as a national leader in the performing arts.

The Clarence Technical & Further Education (TAFE) campus offers a wide range of courses including community services, childrens services, building and construction, conservation and land management, and horticulture.

clarence city council 2012 15 City Infrastructure

> A ccess and transport

Air transport services

The Hobart International Airport is the The airport enjoys curfew-free air services major domestic and international gateway and has both domestic and international to Tasmania for commercial aircraft. It is terminal complexes. situated at Cambridge just 12 kilometres east of the Clarence central business Air freight services are provided by a district and 17 kilometres from central number of freight logistics companies. Hobart via the dual carriageway . Hobart International Airport also serves as a base for the intercontinental air service In 2009/10 the airport handled 14,380 between Australia and Antarctic research aircraft movements, carrying 1.85 million stations. While in the first instance the people, plus freight. The busiest domestic link will benefit the Antarctic scientific routes are to Melbourne, Victoria and community, Clarence is well positioned Sydney, New South Wales. to increase manufacturing and service industry support to Australian bases and Hobart International Airport Pty Ltd has other nations with a presence in the sub- announced detailed plans for the airport continent. within a new master plan for the period through to 2029. Also located at Cambridge is the Cambridge Airport, which provides a base for regional Tasmanian air services and scenic flights. Scenic flights from Cambridge to Tasmania’s South West wilderness are popular with visitors and bushwalkers.

Key contacts:

Hobart International Airport Pty Ltd Ph: 03 6216 1600 www.hobartairport.com.au

Australian Air Express, Hobart Airport Branch, Ph: (03)6248 5660

Toll Air Express, Ph: 13 15 06, (03) 6248 5601 (Hobart)

Airlines of Tasmania / Par Avion, Cambridge Ph: (03) 6248 5490

Antarctic Tasmania, Ph: 03 6233 5493 www.antarctictasmania.com

16 business opportunities prospectus City infrastruc ture

Road transport services

The City of Clarence is served by an extensive road transport network including primary arterial and secondary arterial roads.

The dual carriageway Tasman Highway traverses the City from east to west, linking the Port of Hobart, the Hobart International Airport and the south east of Tasmania.

The and the Colebrook Main Road provide transport links to the Midland Highway and northern Hobart sea port Harbour ferry services Tasmanian ports. The Port of Hobart, one of the best Derwent River and water taxis travel Metropolitan services are provided by deepwater ports in the world, is a 12 minute between Bellerive, the Hobart wharves and . Metro services extend to drive from Clarence via the Tasman Bridge. other harbourside pickup points, including all but the most rural suburbs and localities The commercial port offers safe all- the Wrest Point Casino. of Clarence. Richmond and the Coal River weather access to all kinds of vessels, both Valley is serviced by independent bus large and small. Key contacts: companies. In addition to cargo vessels, frequent Navigators Cruises, Ph: 03 6223 1914 The Rosny Park transit mall adjacent to visitors to the port include naval ships, Captain Fells Historic Ferries, the Eastlands Shopping Centre is the key cruise liners, and Antarctic research and Ph: 03 6223 5893 interchange and departure point for Eastern support vessels. Shore services. depart this mall for Water taxi, Ph: 0407 036 268 all areas of the City of Clarence, the City of The Tasmanian Ports Corporation Pty Ltd Hobart CBD and to the to (Tasports) is responsible for the operations the north. and management of all ports in Tasmania. Tasports Cold Stores Hobart has Key contacts: extensive cold and dry storage facilities and warehousing services tailored to Department of Infrastructure, Energy & satisfy total supply chain management. Resources (Transport), Ph: 1300 135 513 These facilities are export registered and accredited and include freezer room Clarence City Council, Ph: 03 6245 8600 storage of 4,000 tonne capacity. Metro Tasmania Pty Ltd, Ph: 13 22 01 Key contacts:

Tasmanian Ports Corporation Pty Ltd, Ph: 1300 366 742

Antarctic Tasmania, Ph: 03 6233 5493 www.tasmanianpolarnetwork.com

clarence city council 2012 17 > w ater supply

Irrigation w ater supply Map 1: Clarence potable water supply districts

The agricultural district in the Coal River Valley is unusual in respect to the

BRIGHTON number of water source options available Richmond to farmers, which include the South East District Irrigation (Coal River) Scheme, Southern Water supply, and Clarence Recycled Water.

Penna Sorell The principal source of irrigation water to the Coal River Valley is the South COAL RIVER VALLEY

PITT East District Irrigation Scheme. A State WATER Otago Midway Point Government initiative, the Craigbourne Risdon Vale

Risdon Dam on the Coal River near Colebrook was opened in 1986.

Geilston Bay Cambridge

Lindisfarne The introduction of the South East Irrigation CLARENCE Scheme greatly increased the available

Rose Bay Mount Rumney Seven Mile Beach agricultural options. Irrigated cash crops have expanded annually since the scheme Rosny Park Rosny Acton Park Bellerive Howrah commenced and further development is expected. HOBART Clarendon Vale

T N E W R E D R E V I R Rokeby In 2001 the Daisy Bank Dam near Richmond

Lauderdale was constructed to feed Southern Water’s Tranmere treated water supply into the South East

RALPHS Irrigation Scheme. This supply enables BAY water sourced from the Derwent catchment to be gravity fed under pressure to improve water reliability and quality in the lower ≥ Potable water supply districts Cremorne Sandford Coal River Valley area. Potable w ater supply In 2006 the Clarence Recycled Water Kingston The City of Clarence has a secure reticulated Map 1 shows the districts within which Opossum Bay Scheme was commissioned. The reuse water supply supplied by the regional water a potable water supply is available. scheme provides a low cost supply that Clifton Beach supply authority Southern Water. Lauderdale is the southern boundary of the is highly reliable - even during periods of reticulated supply. drought! The Clarence Recycled Water The water supply is sourced from the Scheme recycles treated waste water abundant water resources of the Derwent Key contacts: from the urban areas of Clarence that was Valley and Mount Wellington catchments.South Arm previously ocean disposed. The scheme Raw water is collected in the catchment Southern Water, Ph: 13 6992 has a wide range of end users including N areas and treated to meet the health-based major agricultural irrigators and amenity Australian Drinking Water Quality Guidelines irrigators such as courses. and requirements of the Tasmanian Public Health Act .

18 business opportunities prospectus City infrastruc ture

The scheme pumps treated waste water Map 2: Clarence Recycled Water pipeline to a reservoir on the Meehan Range from where it is reticulated by gravity feed BRIGHTON Richmond through the Coal River Valley to Richmond Bridgewater and to the Seven Mile Beach area via a spur-line – see Map 2.

Old Beach The supply of recycled water is reliable Penna Sorell to the end user, being a by-product of regular domestic consumption of the urban COAL RIVER VALLEY community. PITT WATER Otago Midway Point Risdon Vale The recycled water has a wide range of Risdon end uses, including pasture, wheat/barley, seed crops, lucerne/oats, vines/fruit, turf, Geilston Bay Cambridge HOBART INTERNATIONAL AIRPORT nursery trees, and amenity trees. Other Glenorchy Lindisfarne A C H CLARENCE B E IL E N M opportunities include use in light industrial S E VE processes and the irrigation of recreation Rose Bay Mount Rumney Seven Mile Beach areas. Rosny Park Rosny Acton Park Bellerive Howrah The recycled water supply is available at low cost and enables end users to make HOBART Clarendon Vale choices in regard to the water source used N E W R E D R E V I R Rokeby ≥ Recycled water pipeline for different production applications. The Lauderdale scheme results in the saving of thousands Tranmere of megalitres of potable water each year. The project presents a strategic opportunity RALPHS to further capitalise on the unique climatic T BAY Tasmanian Irrigation Pty Ltd was created in conditions, soils and topography of the 2011 as the single south-east region of Tasmania to supply irrigation entity responsible for irrigation high quality viticultural, horticultural and Sandford Cremorne development and operation. Tasmanian vegetable products for domestic and export Irrigation operates the existing Coal River markets. irrigation scheme and is taking a suite of Kingston new projects from feasibility assessment Private capital investment can be made Opossum Bay through to the construction and operation. through the purchase of tradeable water Clifton Beach One of those projects is a greatly expanded entitlements. For further information see south east irrigation scheme, which will the Tasmanian Irrigation Pty Ltd web site. potentially supply water to the Brighton, Coal River Valley, Sorell, Orielton, and Key contacts: South Arm Forcett districts. Tasmanian Irrigation Pty Ltd, N Ph (03) 6398 8433 www.tasmanianirrigation.com.au

Southern Water (Clarence Recycled Water), Ph: 13 6992

clarence city council 2012 19 > sewerage > solid w aste management

Southern Water corporation currently provides sewerage reticulation and treatment infrastructure to the following urban areas of the City of Clarence – Bellerive, Cambridge, Clarendon Vale, Geilston Bay, Howrah, Lindisfarne, Montagu Bay, Mornington, Richmond, Risdon Vale, Rokeby, Rose Bay, Rosny, Rosny Park, Tranmere, and Warrane.

The Cambridge sewerage infrastructure is an essential element of a strategic approach to the realisation of the economic potential of the Cambridge area and the A number of landfill sites and a network protection of environmental values. A of waste transfer stations serve southern state of the art waste water treatment Tasmania. plant and recycled water scheme services the Cambridge residential and industrial A large waste transfer station is located at areas, Hobart International Airport, and Mornington in Clarence for the handling of surrounding agricultural and amenity general domestic and commercial waste irrigators. and recyclable materials.

A project to provide sewerage services A major regional landfill operation has been to the beach-side residential suburb of established at Copping about 30 km east Lauderdale is in progress. of Sorell. This facility serves most of the transfer stations in the region and has well Key contacts: in excess of 50 years capacity.

Southern Water, Ph 13 6992 Clarence City Council provides a domestic www.southernwatertas.com.au and commercial kerbside wheelie bin collection service for garbage (weekly) and recyclables (fortnightly). A kerbside collection service for green organic material is provided every four weeks.

Key contacts:

Mornington Park Waste Transfer Station Pty Ltd, Ph: 03 6245 9330

Clarence City Council, Ph: 03 6245 8600

Southern Waste Strategy Authority, Ph: 03 6224 3088

20 business opportunities prospectus City infrastruc ture

> energy > telecommunications

Tasmania is currently the leader of Tasmania enjoys the same standard of Fixed and mobile telephone coverage is renewable energy generation in Australia telecommunications infrastructure as that comprehensive due to the infrastructure and is well known for its impressive hydro found elsewhere in Australia. In fact the investment of a number of service electricity system. early roll-out of the National Broadband providers. Network has put Tasmania in advance of Renewable hydro and wind power currently many other jurisdictions. Marine radio communications are provided represents 87 per cent of mainland through a network of VHF coastal repeater Tasmania’s installed electricity generation The City of Clarence is served by an stations. capacity. extensive network of fibre optic cable. Premises without access to fibre optic Key contacts: Geothermal energy also has the potential cable can receive fixed wireless or satellite to produce emission free, renewable and connections. NBN Co., Ph: 1800 881 816 sustainable energy on a fairly constant List of telephone service providers: basis. Currently a number of companies This network can provide high-speed voice www.idd.com.au are exploring Tasmania’s geothermal and data links to and from anywhere in the resources. world, via fibre optic cable laid underneath Bass Strait linking Tasmania to mainland There is significant potential for Tasmania Australia. to become a showcase for tomorrow’s renewable energy technologies.

Basslink, an undersea power cable, links Tasmania’s power generation with the Australian continent and the national energy market.

Natural gas is also available in Tasmania but has not yet been reticulated to the City of Clarence.

Key contacts:

Hydro Tasmania, Hobart (electricity generation), Ph: 1300 360 441

Transend Networks Pty Ltd (electricity transmission), Ph: 1300 361 811

Aurora Energy Pty Ltd (electricity retail and network services), Ph: 1300 132 045

clarence city council 2012 21 Investment Opportunities

> retail & commercial sector

Retail sales turnover in Tasmania now exceeds $430 million per month. The City of Clarence, with 10% of the Tasmanian population, enjoys a substantial component of that retail activity. However there remains “expenditure leakage” from the area to other retail and commercial districts, such as the Hobart CBD. This leakage or unmet local demand represents a significant business opportunity. These opportunities are underpinned by strong population and housing growth, and a higher than average family income within the community – see Chart below. Rosny Park activity Centre opportunities

Rosny Park is the civic and commercial hub Other business activity at Rosny Park Median Family Income of the City. Government services located includes the national Woolworths ($ weekly) The median is the halfway there include the Clarence City Council Transaction Centre, a thriving business point in the distribution of incomes Chambers and Administration Offices, and financial services sector, various

1500 a Service Tasmania Shop, Centrelink professional offices and a cluster of major Customer Service Centre, Eastern District fast food outlets. 1450 Headquarters, a Housing 1400 Tasmania Service Centre, Rosny Library, Opportunities exist in Rosny Park 1350 Clarence Integrated Centre, the Business Centre for: 1300 Workplace Standards Office, and Mineral • intensification of the land use through 1250 Resources Tasmania. development of vacant sites and/or 1200 multi-storey buildings 1150 The Eastlands Shopping Centre is a • rationalisation of land used for parking

1100 two-level regional shopping centre through development of multi-level Clarence Tasmania located at Rosny Park. It is Tasmania’s parking facilities (Source: ABS Census 2011) largest shopping complex with over 100 • establishment of para-medical services stores and 1445 free car parking spaces. adjacent to the new Clarence Integrated Eastlands is managed by Colonial First Care Centre in Rosny Park State Global Asset Management, a property • establishment of restaurant and management group with a portfolio of entertainment activities thirty-eight major shopping centres and • establishment of professional and precincts around Australia. The centre is business services offices

Key contacts: anchored by Coles, Kmart, Woolworths, Big • expansion in the variety of retail shops W, Village Cinema, Rebel Sport and Best & and services

Eastlands Shopping Centre Management Less, and includes more than 90 specialty • development of a commercial link Ph: Ph: 03 6244 5222 stores. between Rosny Park and the waterfront Kangaroo Bay development precinct Business East Inc. (see also Tourism & hospitality section). Ph: 03 6244 8005

Clarence City Council Ph: 03 6245 8629

22 business opportunities prospectus investment opportunities

Cambridge commercial opportunities

Clarence City Council has recognised the provides an attractive location for retailers, need to provide for large specialist/ bulky particularly those not currently represented goods stores by providing the land use in Tasmania. zoning to facilitate for the establishment of such stores in a serviced special purpose The zoning at Cambridge also provides for commercial area at Cambridge. the establishment of campus style office development. The Cambridge Park near Hobart International Airport is ideally suited The major developments at Cambridge has for “big box” retail activity due to the established a regional role for the precinct availability of large greenfield sites with within the Tasmanian retail sector, a role ready vehicular access and transport which has been recognised within the infrastructure linking to multiple consumer Southern Tasmanian Regional Land Use catchments. Strategy.

Harvey Norman is an anchor tenant at Key contacts: Cambridge Park, supported by other national and local furniture, hardware, Cambridge Park Homemaker Centre – homeware, camping/outdoor and electrical property managers: stores. The centre is well positioned just Edwards Windsor Real Estate, 12 minutes drive from Hobart CBD and Ph: 03 6234 5500

clarence city council 2012 23 > retail & commercial sector

Lauderdale A ctivity Centre

The Lauderdale Structure Plan 2011, together with associated amendments to the planning scheme zones, provide for the development of a neighbourhood activity centre at Lauderdale.

The new land use zoning provides the opportunity to establish a supermarket, specialty shops, and community services to serve the Lauderdale community and surrounding suburbs, from Acton Park Hobart International Airport through to Opossum Bay.

The Hobart Airport Masterplan 2009 Hobart Airport’s land is owned by the Kangaroo Bay Special identifies a significant area of airport land Australian Commonwealth Government. Development Zone as available for a range of commercial uses Therefore, pursuant to the Airports Act including tourist accommodation, freight 1996, new developments are generally not The Kangaroo Bay area at Bellerive is an logistics, office developments, bulky goods subject to the statutory State and Local emerging visitor and leisure precinct which retail, and storage. Government planning and environmental presents a number of exciting opportunities approval process. However, any for commercial development. The mixed Existing commercial developments within developments at the Airport are controlled use waterfront precinct sits adjacent to the the airport precinct include car and through the requirements of the Airports Rosny Park commercial zone. campervan hire, freight logistics operations, Act 1996 including specific and stringent a motel, campervan park, fuel retail outlet, environmental and building controls, and Specific opportunities include: convenience store, and child care centre. compliance with the Airport Master Plan • visitor attractions, in particular with a and the Airport Environment Strategy. maritime focus Hobart International Airport Pty Ltd has • restaurants, cafes, outdoor eating areas received Commonwealth approval for a Key contacts: • visitor accommodation Major Development Plan which provides for • marine retail the establishment of a factory outlet retail Hobart International Airport Pty Ltd • commercial art galleries centre, bulky goods/homemaker centre and Box 1, Strachan Street, Cambridge, • meeting facilities DIY/trade centre. Tasmania, 7170, Ph: 03 6216 1600 • specialist food centre www.hobartairport.com.au • water transport connections The Airport Masterplan also provides for • markets Tasmanian Freight Logistics Council, the development of warehouses and cool • creative use of space for events. Ph: (03) 6236 3663 stores, and the expansion of both domestic www.tasfreightlogistics.com.au and international airfreight facilities Key contacts: (including Antarctic freight). This will enable increased capacity for growth of the Economic Development Officer, Clarence aquaculture industry, and storage for the City Council, Ph: 03 6245 8629 berry fruit and viticulture industry operating in the Coal River Valley and adjoining districts.

24 business opportunities prospectus investment opportunities

> light industry, engineering & storage

The City of Clarence is in a strong As a result of the land use zoning strategy competitive and strategic position relative that has been applied over several to the established locations for industrial decades, significant areas of land have development in southern Tasmania. been protected from the encroachment of residential development and reserved The nature of Tasmania’s manufacturing for light industrial/commercial use. In industry has changed over the past two the five year period 2006-2011 planning decades with a move away from traditional permits involving the utilisation of a total resource processing industries towards of 28 hectares of Industry Zone land were high-value, low-volume niche products approved by Council. In response to this such as marine engineering, aquaculture take up of industrial land Council over and food and beverages. The cost and the same period rezoned an additional 35 efficiency of freight movements in terms hectares of land to Industry Zone to ensure of access to resources, supply chains and an adequate supply is available to the markets is important. market, in accordance with the Clarence Industrial Development Strategy. Clarence’s competitive advantages relate to: • strategic location relative to transport There is over of 300 hectares (ha) of infrastructure (road, air and sea) industrial zoned land in Clarence, around • large supply of flat and affordable land 100 ha of this land is unoccupied. • master planning opportunities • limited conflicting land uses The key economic opportunities are: • strong local economic and population • value adding businesses vertically growth integrated with the Coal River Valley • access to a sizeable and skilled production workforce • airport and transport logistics related • established infrastructure services. businesses • industries with time sensitive product reliant on airfreight • commercial and warehousing style development • general population based light industry.

Serviced industrial and business parks are located at Mornington, Cambridge, Rokeby and Risdon Vale.

Heavy and noxious industry is not a preferred use in the industrial estates.

clarence city council 2012 25 > light industry, engineering & storage

Mornington Business P ark

Mornington Business Park is an established industrial estate located adjacent to the Tasman and South Arm Highways. It has an approximate area of 67 ha. - 90% of this area has been developed but there remain opportunities for infill and redevelopment.

Established industrial uses in Mornington generally consist of light industry, storage and warehouse operations, including depot and stores facilities for organisations such as Clarence City Council, Australia Post and the Mines Department.

Specific businesses include seafood outlets and processing plants, metal fabricators, boat sales, electrical suppliers, automotive services, safety equipment suppliers, cabinetmakers, plumbing suppliers, freight Cambridge industrial ZONES carriers, waste management services, and shoe manufacturers. Many of these uses The largest industrial precinct in Clarence The majority of the original Cambridge have shop fronts. is the Cambridge industrial area situated off township industrial zone is developed, the Tasman Highway in close proximity to with most of the available land now being Mornington has a range of lots sizes in an the Hobart International Airport. in the newer precincts off Kennedy Drive. inner urban location and is well suited to Major businesses in this area include businesses requiring small lots in close The Cambridge industrial area is aquaculture feed producers, warehousing proximity to the metropolitan customer experiencing rapid growth but there and distribution facilities, utility and civil base and regional transport links. remain significant reserves of undeveloped construction companies, fire service and industrial zoned land. road transport training centres, building contractors, metal fabricators, furniture The industrial land at Cambridge is very showrooms, winemaking and storage attractive to industry and numerous facilities, a fruit beverage production businesses are relocating there from other factory, and bio-technology laboratories. existing sites across the region. This is attributed to favourable land prices and Due to the competitive advantages of the the availability of flat industrial zoned land Cambridge area it is an emerging hub with high exposure within close proximity for the processing, packaging, storage, to Hobart. distribution and export of primary production from the Coal River Valley, south east coastal waters and the southern region including time sensitive product reliant on airfreight.

26 business opportunities prospectus investment opportunities

Rokeby light industrial zone risdon vale industrial zone

The Rokeby industrial area is located 10 The Risdon Vale industrial land has an area kms south-east of the Tasman Bridge and of approximately 54 ha and is located to the 14 kms from the Hobart airport. north of Risdon Vale, off Grass Tree Hill Road.

The zone has an area of approximately 70 The land, which is contained within a ha and is situated on the southern side moderately sloping valley, has good access of South Arm Road and extends towards via the East Derwent Highway and is only 5 Ralphs Bay and along Droughty Point Road. kms from Glenorchy on the western shore via the nearby . Established The site presents significant opportunities residential uses are located to the south as only 30% of the land is developed and and Risdon Prison is located in a special there are a number of large sites that are use zone to the south-west. vacant. Sufficient separation exists between the industrial land and major residential The site is largely undeveloped, with the areas to the north and west to mitigate existing businesses comprising a regional potential land use conflicts. animal shelter, a quarry and a transport yard.

Businesses in this area include The Risdon Vale industrial zone is suited manufacturing and sales operations along to light industrial businesses desiring the South Arm Road frontage, a glass to operate in a semi-rural environment, factory, metal fabrication, and warehousing. but in close proximity to the metropolitan The Rokeby Police Academy is located to customer base. In particular the the east of the zone. zone provides opportunities for the establishment of social enterprises and The Rokeby Sewerage Treatment Plant is in industrial and rural skills development and the south-western corner of the precinct. training activities. The treatment plant, which is modular and can be expanded over time, provides an option for the re-use of treated wastewater for industrial or amenity applications. Good Design Guide for Industry

The waterfront component of the zone has This document has been prepared by Clarence City Council as a guide to assist the potential for the establishment of marine development of industrial areas and encourage economic development by: related industries.

• encouraging good standards of development;

• enabling Council to quickly assess development applications;

• encouraging developments meeting market needs with innovative design; and

• achieving consistency in the application of requirements for industrial developments.

A copy can be obtained by contacting Clarence City Council Planning Department on 03 6245 8612.

clarence city council 2012 27 > A griculture

The Coal River Valley in Clarence has Irrigation water supply options, including special sustainable competitive advantages, the Clarence Recycled Water Scheme, has including the capacity of the land for created the opportunity for diversification intensive agriculture, access to irrigation, and the development of a range of new and proximity to Hobart airport, sea port, agribusinesses for the region. and metropolitan Hobart populations. Coal River Valley climate Agricultural production is varied and includes vineyards, stone fruit, lettuce, • maritime influence with mild temperate vegetable seed crops, walnuts, peas, conditions lucerne, turf, and cereals. • no extreme heat events to cause damage to sensitive crops The cool temperate climate makes it ideal for production of a wide range of • relatively low humidity significantly agricultural crops and there is considerable reduces incidence of fungal diseases scope for growth in intensive agricultural • low rainfall allowing management by production for local and export markets. irrigation The globalisation of agricultural and food markets and the liberalisation of world • hail size and impact minimal compared trade has created a whole new competitive to mainland production areas environment for primary producers, food manufacturers and retailers throughout • moderate but persistent winds the world.

28 business opportunities prospectus investment opportunities

Stone fruits

Cherries and apricots are the stone fruit crops with the greatest potential for development - both crops have a clear, late season production advantage both within Australia and overseas. Apricot production is particularly suited to the Coal River Valley area because of the particular climatic needs during flowering.

Late market opportunities on the mainland are being exploited by the local industry, and there is scope for further expansion Opportunities also exist to establish to meet this market demand. Also a processing industry to absorb the considerable quantity of fruit still enters lower grades of fruit. There is no major Tasmania that could be produced locally. processing outlet for stone fruits in Tasmania. Some on-farm processing is Tasmania’s unique position of having ‘area being done to produce jams, chutneys and freedom status’ for fruit fly presents an fruit juices. Production of boutique products opportunity to export stone fruits into (jams, preserves, fruit ice-creams, sorbets, south-east Asian and northern hemisphere etc.) is providing an outlet for some second- markets. Currently there are approximately grade stone fruit. 12 countries to which Tasmania exports fresh produce under its Area Freedom Key contacts: Status. Products exported under this arrangement include apples, pears, Industry bodies: tomatoes, stone fruit, berry fruit, , Fruit Growers Tasmania (Stone Fruit peas, and capsicum. Council), 262 Argyle St. North Hobart Tasmania, 7009, Ph: 6231 1944 Tasmania has Area Freedom Status with Cherry Growers Australia Inc., important markets such as Taiwan, Japan, 262 Argyle St. North Hobart, Tasmania, China, Philippines and Indonesia. 7000, Ph: 03 6231 1229

The Tasmanian stone fruit production Industry support: season commences early in December with Dept Primary Industries, Parks, Water & early-maturing cherry varieties, and peaks Environment, PO Box 46, Kings Meadows, during January and February with the bulk Tasmania, 7249, www.farmpoint.tas.gov.au of the cherry and apricot harvest. Ph: 1300 368 550

clarence city council 2012 29 > A griculture

Viticulture

The Coal River Valley, surrounding Richmond historic village, has similar latitude to the famous wine regions of France and . Only a 20 minute scenic drive from the city, the area has the largest concentration of privately owned vineyards in southern Tasmania.

Viticulture is one of Tasmania’s fastest growing industries and the Coal River Valley wine region in Clarence is the emerging heart of Tasmanian wine growing. The region produces approximately 20% of Tasmania’s total grape production tonnage.

Tasmania is a niche producer of wine aiming at the quality market, with a major focus on pinot and chardonnay. Demand for Tasmanian wine continues to outstrip supply. Tasmanian wine is produced in the Irrigation water is available to growers in premium or ultra premium wine categories the Coal River Valley, including a low cost and prices for both Tasmanian grapes and supply from a recycled water scheme. wine are some of the highest nationally. The Contract wine making services are made value per litre of Tasmanian wine exported available to growers with a range of is almost four times the national average. commercial arrangements.

Investment is following consumer There are opportunities for investment preferences toward the finest wine styles in new integrated vineyards, wineries, that develop with mild ripening conditions. wine marketing and tourism businesses Mild winter and summer temperatures (eg. cellar door, arts and culture). These and cooling summer breezes result in slow opportunities exist for a wide range of Key contacts: ripening conditions free from temperatures business sizes and investors may wish that can damage wine flavour. Tasmania to specialise in one aspect of the value Industry body: Wine Tasmania, 147 Davey is free from grape phylloxera and being chain. Investors should be mindful that for Street, Hobart, Tasmania 7000 an island also offers other quarantine small scale (< 5 ha) vineyards low yields Ph: 03 6223 3770 advantages for vine growing. combined with high labour inputs can be an www.winetasmania.com.au issue of concern due to lack of economies Industry support: Tasmanian Institute of of scale. Agriculture, Perennial Horticulture Centre, 13 St Johns Avenue, New Town, Tasmania, The Perennial Horticulture Centre provides 7008, Ph: 03 6233 6826 a support program based on industry www.tia.tas.edu.au/perennial planning, best practice implementation, and vine improvement.

30 business opportunities prospectus investment opportunities

Berry fruit Nuts

The Coal River Valley has significant The production of berry fruit for the There is potential for the establishment of potential for commercial berry fruit fresh market is very labour intensive and nut crops in Clarence, including walnuts, production of strawberries, raspberries, proximity to the Hobart urban area is also chestnuts and hazelnuts. blueberries and blackcurrants, particularly an advantage in regard to the availability of within sheltered micro climate areas of the harvest labour. The Tasmanian climate is horticulturally valley. suited to their production and with careful Opportunities also exist in relation to runner assessment of market options there are The climatic suitability for berry fruit production of strawberries and rootstock opportunities to enter world markets, growing, a later growing season than for raspberries, and niche berry products particularly Europe where there is demand mainland Australia, and an image based on such as blackberries, loganberries, young for year-round nuts. the State’s clean environment, combine to berries, and boysenberries. establish an opportunity for production for In addition, current Australian production the late season interstate market and the Tasmanian Institute of Agriculture assists of hazelnuts for example is around 2% of northern hemisphere off-season. the industry through research development domestic consumption, allowing plenty of and extension. room for import replacement. Berry fruit, such as blueberries, take Key contacts: around 7 years to reach full production and Nuts are efficient users of water with a high can remain productive for around 30 years. dollar return for each megalitre of water Industry body: Fruit Growers Tasmania, 262 used. There is potential for integration of berry Argyle St. North Hobart, Tasmania, 7000, fruit enterprises with the tourism industry, Ph: 03 6231 1944. Key contacts: which is already strong within the valley Industry support: Tasmanian Institute of due to the presence of Richmond historic Agriculture, Perennial Horticulture Centre, Industry bodies: village, the winery industry, and the 13 St Johns Avenue, New Town, Tasmania, Australian Walnut Industry Association, proximity to Hobart. 7008, Ph: 03 6233 6826 www.walnut.net.au www.tia.tas.edu.au/perennial Hazelnut Growers Association, www.hazelnuts.org.au

Australian Nut Industry Council, www.nutindustry.org.au

Industry support: Tasmanian Institute of Agriculture, www.tia.tas.edu.au

clarence city council 2012 31 > A griculture

Olives Cereal cropping

Olive production is also an option in Cereal cropping has always been a part Clarence, in areas such as the Coal River of Tasmanian agriculture since the first Valley. settlers arrived. In 1842 Tasmania was the major wheat producer in Australia, Olive growing in Tasmania is still a young producing 52% of grain produced in industry producing both olive oil and table Australia at that time. The main location of olive products. Currently the majority of this production was the Clarence districts olive plantings are in low frost areas of the of Cambridge and Richmond, and nearby south east and east coast of Tasmania. Sorell. The area was referred to at that time The industry focus is to produce premium as the ‘cereal bowl’, with the wheat shipped quality oils from the cool climate region back to Sydney. for both the domestic and international markets. Today opportunities remain for the growing of cereal crops, in particular barley, wheat, Cool climate Tasmanian extra virgin olive oats and triticale. Value adding options oils have amongst the world’s highest are available, such as the production proportion (81-83%) of oleic acid, a mono- of bread and noodle flour (Tasmania unsaturated fat. Correspondingly, the oil currently imports 30,000 tonnes of flour has very low levels of saturated fat, and as wheat annually), the processing of barley such is highly nutritious. Harvesting occurs for malting and brewing (eg. beer and from mid May through June depending on whisky production), and the production of variety and location. aquaculture feeds and poultry feeds.

Key contacts: A large proportion of Tasmanian wheat production is viewed as dual purpose wheat, Industry body: Tasmanian Olive Council meaning it can be harvested as a cereal or Inc., 53 Leprena Rd, Orielton, Tasmania, grazed by livestock to fill a feed gap. Growth 7172, Ph: 03 6265 3619 of the dairy industry in Tasmania will be a major driver of wheat for stock feed consumption in the state.

Key contacts:

Tasmanian Farmers and Graziers Association, PO Box 193, Launceston, Tasmania, 7250, Ph: (03) 6332 1800 www.tfga.com.au

Tasmanian Institute of Agriculture – Extensive agriculture, 13 St Johns Avenue, New Town, Tasmania, 7008, Ph: 03 6233 6826, www.tia.tas.edu.au

32 business opportunities prospectus investment opportunities

Herbs and medicinal plants

The worldwide market for herbal medicines is estimated at $14 billion, and it is growing rapidly. In Australia, herbal medicines are increasingly moving into the pharmaceutical mainstream.

Some potential crops for the nutraceutical market include Echinacea, Valerian, Goldenseal, Artemisia, and Ginseng.

An attraction is that products such as Fresh vegetable crops Floriculture - cut flo wer essences, teas and powders have a very and bulb market high value by weight, and thus are relatively The Coal River Valley region has been unaffected by Tasmania’s relative distance shown to be well suited to the production An advantage for Tasmania is the ability in from major markets. of salad vegetables. The climate allows the some areas and with some types of flowers production of heat sensitive vegetables, to extend production and sell flowers when Key contacts: such as lettuce and celery, to supply market mainland seasons have finished. There is gaps in mainland states during summer. opportunity for continued expansion of local Industry body: Tasmanian Herb Growers and interstate markets. Association, GPO Box 442, Hobart, There is increasing interest in the export of Tasmania, 7001, Ph: 03 6295 1708, fresh vegetables interstate and overseas. A further advantage in Clarence is the Fax: 03 6295 1964 Improved and more frequent transport has availability to the nursery industry of low increased the opportunities in mainland cost irrigation water from the Clarence Vegetable Seed markets, such as Melbourne and Sydney. recycled water scheme. The major overseas destination is Asia, with The Coal River Valley appears ideal for Japan, Singapore, Hong Kong and Taiwan Opportunities include the identification of the production of vegetable seed, in representing the major growth segments of market niches that can be supplied taking particular Brassica vegetable seed such the market. advantage of Tasmania’s climate, and the as cauliflower, cabbage, and Chinese continued development of exports of high vegetables. This activity is also ideal for In the Coal River Valley there is potential quality flowers and bulbs into overseas irrigation with the available recycled water for production of Asian vegetables, markets, with special emphasis on the supply. especially Brassica such as bok choy (pak disease free status compared with other choi), daikon (long white radish), Chinese Australian States. Key contacts: cabbage, and Chinese broccoli. Key contacts: Industry support: Vegetable Centre, The local market also has opportunities Tasmanian Institute of Agricultural with a large component of the demand Industry body: Nursery & Garden Research (TIAR), Cradle Coast Campus, 16- supplied from mainland Australia. Industry Tasmania (NGIT), 9 Takari Place, 20 Moreville Road, Burnie, Tasmania, 7320 Mornington Tas 7018, Ph. 03 6244 7977 www.tia.tas.edu.au/vegetables

Industry support: Tasmanian Institute of Agriculture, www.tia.tas.edu.au

clarence city council 2012 33 > A quaculture

The long, clean coastlines of Clarence, There are opportunities for increasing which feature wide flat tidal zones, provide market penetration, particularly utilising room for growth in shellfish aquaculture. the benefits of this strong quality assurance program. Export is assisted by the proximity Barilla Bay, Pittwater and Pipe Clay Lagoon of the Hobart International Airport. are important marine farming environments for oysters and mussels. The marketing of aquaculture products is assisted by the strong alignment with The Marine Farming Planning Act provides Tasmania’s reputation for fine food and the certainty of tenure required to facilitate wine. investment and sustained growth. Key contacts: The Tasmanian Shellfish Quality Assurance Program monitors water quality in shellfish Industry support: Marine Resources Group, growing areas and the public health status Department of Primary Industries, Parks, of shellfish on marine farms, to ensure Water and Environment, GPO Box 44, the safety of farmed shellfish for human Hobart, Tasmania, 7001, Ph: 03 6233 3157 consumption. The program ensures that or 1300 368 550 Tasmanian shellfish meet the rigorous Industry body: Tasmanian Shellfish testing demands of the Australian Executive Council, Ph: 0408 586 781 Quarantine Inspection Services (AQIS) and overseas markets such as Japan.

34 business opportunities prospectus investment opportunities

> biotechnology industries

Biotechnology is one of the most rapidly expanding enabling technologies of our age.

Biotechnology applications range from the traditional food and beverage technologies to more recent industrial, environmental and health applications. The latter include the use of biological processes in environmental remediation, nutraceuticals and the production and improvement of pharmaceutical products.

Tasmania aims to compete globally in the field of biotechnology utilising strengths relating to its scientific research capacity, land and sea ecosystem resources, and unique island population genetic profile.

Our niche strengths lie in: • agriculture, forestry and environmental biotechnology Examples of existing Clarence based • aquaculture, marine, Antarctic and businesses operating in the marine Southern Ocean biotechnology biotechnology field include Marinova Pty Ltd • population genetics for human health at Cambridge (anti-viral seaweed extract) biotechnology. and Deep Sea Oils Pty Ltd at Rokeby (shark liver oil extracts for immune system South-eastern Tasmania provides particular benefits). opportunities for the marine biotechnology sector due to the high level of endemic The State Department of Economic species, the geographic position as a Development has established a gateway to the largely untapped and unique Biotechnology Program with resources ecology of the Antarctic and Southern dedicated to implementing a biotechnology waters, and the significant cluster of marine industry development strategy and assisting science and policy organisations. industry participants.

Hobart International Airport at Cambridge Key contacts: is the base for the new intercontinental air service between Australia and Antarctic Industry support: Innovation, Science & research stations, providing unprecedented Technology Unit, Department of Economic access for the scientific community. Development, GPO Box 646, Hobart, Tasmania, 7001, Ph: 03 6233 5888 www.development.tas.gov.au

AusIndustry Tasmanian State Office, Level 4, NAB House, 86 Collins Street, Hobart, Tasmania, 7000, Ph: 03 6230 9900

clarence city council 2012 35 > tourism, hospitality, culture & the arts

Visitors to Clarence discover a wealth of attractions including stunning coastlines, pristine beaches, sports action, shopping excitement, fine food and wine, heritage accommodation, historic sites, community festivals and events and outdoor recreational activities.

Clarence is an ideal place from which to base a visit to southern Tasmania, being a pleasant place to stay, away from the inner city, and close to the airport and major attractions such as Hobart, Richmond, Port Arthur and the East Coast.

The hospitality sector (hotels, cafes, accommodation, restaurants and food services) is underrepresented within the City of Clarence, resulting in significant gaps in the hospitality experience. For example, although a variety of accommodation is available, a clear market Kangaroo Bay Special Development precinct opportunity exists to establish a four or five star hotel. The Kangaroo Bay area at Bellerive is an emerging waterfront visitor and Beautiful Bellerive is located across the leisure precinct. Opportunities for harbour from the Hobart docks, in much development are available in the tourism, the same way as Sausalito in San Francisco accommodation, recreational, commercial or the north shore in Sydney. The name and residential sectors. Bellerive has national and international recognition due to Bellerive Oval, a venue Specific opportunities include: for first class cricket and AFL football. • visitor attractions, in particular with a The vistas from Bellerive, Rosny Hill and maritime focus Kangaroo Bluff Fort, are regarded as some • restaurants, cafes, outdoor eating of the best views of Hobart City and Mt areas Wellington for visitors. • visitor accommodation Kangaroo Bay and Bellerive Village have • marine retail the potential to enhance and expand the Hobart visitor experience by providing an • commercial art galleries additional harbourside destination and • meeting facilities an important counter-balance role to • specialist food centre Hobart’s Sullivan’s Cove.

• water transport connections Contact Council’s Economic Development • markets Officer on (03) 6245 8784 for further • creative use of space for events. information.

36 business opportunities prospectus investment opportunities

The historic village of Richmond, nestled Rosny Hill Nature Recreation Area in the Coal River Valley wine region, is Australia’s most authentic Georgian village The Rosny Hill Nature Recreation There are opportunities for appropriate with Australia’s oldest bridge and the Reserve (RHNRA) is a 21.4 hectare site development to enhance the visitor oldest, still intact, colonial gaol, which incorporating the Rosny Hill Lookout, a experience and recreational potential predates the penal colony at Port Arthur. well known scenic vantage point providing of the area, including the following Richmond is a tourism icon of the State, expansive views of the Derwent River, commercial use options: ranking alongside Port Arthur as one of the western shore and Mount Wellington, Tasmania’s most visited attractions. Tasman Bridge, Government House and • restaurant with take away food kiosk; South Arm Peninsula. The lookout is The Coal River Valley region surrounding • tourist accommodation and operations; frequently visited by tourist coaches and Richmond is an award winning wine is considered to be one of the best scenic • conference centre, and producing area with a climate that lookouts in the Greater Hobart Area. produces wines more like those of Europe • active recreational activities. than mainland Australia - internationally There is currently a lack of facilities at acclaimed reds and whites of exceptional Contact Council’s Economic Development RHNRA and, although the site has regular quality. Officer on (03) 6245 8629 for further visitors, it is under utilised and under- information. developed. The region provides exciting opportunities for the establishment of integrated vineyards, wineries, and tourism businesses, incorporating aspects such as accommodation, cellar door sales, fine food, art, culture, and heritage.

Clarence is a key component of the Convict Trail touring route from Hobart to Richmond and Port Arthur, the leading visitor touring route in the State. An estimated 250,000 interstate and international visitors toured the attractions of the Convict Trail in 2011/12, plus a large number of local and Visual & performing arts venue intrastate visitors.

Clarence City Council research has sector, and community use of the facility For holiday information and itinerary concluded that the existing performing (eg. functions and events). planning please contact the Tasmanian and visual arts venues in Clarence have Visitor Information Centre, significant limitations. In particular Development initiatives, particularly those www.hobarttravelcentre.com.au a market gap may exist for the located within the Rosny Park, Kangaroo establishment of a 500 seat concert Bay and Bellerive Village precincts, may hall, and 150 seat black box theatre with have the potential to include a cultural arts adjunct art gallery and restaurant. component of this type.

Opportunities associated with such a new Contact Council’s Community Arts Officer venue include touring performances and (03) 6245 8784 for further information. exhibitions, utilisation by the local arts

clarence city council 2012 37 > tourism, hospitality, culture & the arts

Number of visitors to Tasmanian touring routes 2011 Key contacts:

(Air and sea visitors to Tasmania) Industry support:

0 50000 100000 150000 200000 250000 300000 Tourism Tasmania Level 2, ANZ Building, Convict Trail 22 Elizabeth Street, Hobart, Tasmania, Cradle Country 7000, Ph: (03) 6230 8235 East Coast Escape Clarence City Council, Marketing & Great Nature Trail Communication Group, Ph: (03) 6245 8600 Great Western Tiers

Heritage Highway Industry bodies:

Huon Trail Tasmanian Hospitality Association (THA), North East Trail PO Box 191, Battery Point Tas.7004,

Rivers Run Ph 03 6224 7033

Tamar Valley Tourism Industry Council of Tasmania, West Coast Wilderness GPO Box 2158, Hobart, Tasmania 7001, (Source: Tas. Visitors Survey (TVS) – Tourism Tasmania) Ph: 03 6224 1930, www.tict.com.au

Business Events Tasmania, GPO Box 237, Hobart Tas, 7001, Ph: 03 6224 6852 Festivals and events www.tasmaniaconventions.com

Destination Southern Tasmania Clarence has a diverse festival and events program including: www.southerntasmania.com.au

• seafarers Festival, Bellerive Richmond & Coal River Valley Promotions Inc., www.richmondvillage.com.au • Clarence Jazz Festival (six day event) WineSouth (member vineyards) • rosny Barn and Schoolhouse Gallery Exhibitions and Events www.winesouth.com.au • Test, One Day, and 20/20 International cricket, Bellerive Oval

• International Masters Golf, Tasmania & Royal Hobart courses

• st Andrews Richmond Highland Games

• richmond Village Colonial Fair

• Tasmanian Fruit Wine Festival

• surf Lifesaving Championships, Clifton Beach

• run the Bridge

For more information go to: www.ccc.tas.gov.au/events www.facebook.com/clarenceevents

38 business opportunities prospectus investment opportunities

> A ged care services

Aged care services is a significant industry time there are about one in ten older people In Clarence the suburbs of Bellerive, in Clarence. The sector includes health who have left their home to receive care in a Lindisfarne, Howrah Rose Bay, Rosny and care services, nursing homes, hostels, care residential care facility. Opossum Bay all have more than 30% of package provision, home care and nursing their population aged 55+ years. services, retirement villages, independent The ‘Baby Boomers’ generation has just living units and seniors’ housing. Aligned to commenced entering retirement age. Demand for flexible and affordable multiple this sector is growth in mature consumer They will have significantly different transport options will continue to increase. retail and recreational expenditure. characteristics to previous retiring Projected changes in the age profile and generations, including, on average, more household formation will impact on the Tasmania’s population is now the oldest wealth and more capacity to undertake demand and supply of different types of all states and territories. Clarence is some paid work after retiring due to of housing. The current housing stock currently Tasmania’s 8th oldest municipal emerging labour market skill shortages. is not expected to meet the needs of area and by 2021 it will be its 4th oldest future households, both in terms of size, [Jackson, N.O. and Felmingham, B. (2004) The ageing population is likely to produce accessibility, manageability and location. CEDA LGAT Population Ageing Project]. new consumption patterns and demand for services, leading to new business Key contacts: Currently Clarence has an ‘elderly to child opportunities. ratio’ of 0.8, meaning that it has around Industry body: Aged and Community eight older persons (65 years or older) for Services Tasmania (ACST) 19 Brisbane every ten children (aged 0-14 years). This Street, Hobart, Tasmania, 7000, ratio is forecast to increase markedly to 1.7 Ph: 03 6231 3100 or 17 older persons for every ten children Industry support: by 2021. Department of Health & Ageing, Tasmanian State Office, 1st Floor, 100 MelvilleS treet, Clarence City Council has adopted a Hobart, Tasmania, 7000 Positive Ageing Plan to provide strategic Aged Care Planning, Ph: 03 6221 1411 direction for Council in meeting the needs of its older residents. Aged Care Assessment Team (ACAT) Southern Tasmania, Ph 03 6222 7274 The new State Government Clarence Integrated Care Centre, incorporating a GP Super Clinic, in Bayfield Street, Rosny City of Clarence – Age Profile 2011 (No. of persons) Park ensures accessibility to health care services. Over 74 years

65–74 years However there will be greater demand for 55–64 years assistance at home or “ageing in place” 45–54 years services, for retirement accommodation (eg. village style living with community 35–44 years assistance services), and for hostel and 25–34 years residential aged care facilities. 20–24 years

15–19 years Roughly one in every four older people 5–14 years makes some use of aged care services. Of these, most use care that is provided while 0–4 years they remain in their own home. At any one 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 (Source: ABS 2011 Census of Population & Housing)

clarence city council 2012 39 Business Support Services

Tasmania is still small enough for Business East business.gov.au you to have access to the people Quay Building, Cambridge Road, Business.gov.au is an initiative of the you need to talk to - either at a Bellerive, Tasmania, 7018 Federal Government and all States State level or locally. Tel. 03 6244 8005 and Territories. It provides a service to www.business-east.com.au Australian businesses to make it easier to Below is a list of contacts who deal with government. can assist you. Business East operates a business enterprise centre, one of a network of The site provides access to resources from independent, not-for-profit, community- approximately 50 based organisations partly funded by the agencies, 100 State and Territory Clarence City Council Tasmanian Government. Government agencies, and 125 industry Economic Development associations, and provides information Services The enterprise centre offers free and on government assistance programs confidential advice to people establishing or and services, taxation, record-keeping, Tel. 03 6245 8629 expanding a business in Clarence. superannuation, occupational health and www.ccc.tas.gov.au safety, customs, intellectual property Business Point protection and workplace relations. The Council is active in encouraging sustainable development in the City that will Tel. 1800 440 026 The service can be accessed on-line at: establish or expand business, employment www.business.gov.au opportunities, or local services. Business Point is the Department of Economic Development’s fast, free and AusIndustry Areas of involvement include; confidential telephone information and referral service. Tel. 13 28 46 • provision of information and advice to potential developers, Business Licence AusIndustry is the Australian Government’s • identification of development Information Service (BLIS) agency for delivering products, services, opportunities, and information that support industry, • planning, infrastructure and service The Business Licence Information Service, research and innovation. advice, or BLIS, is designed to assist potential • liaison with business, tourism and business operators to cut through red tape AusIndustry delivers a range of more than development organisations, by providing a service that enables people 35 programs - including innovation grants, • the provision of rate incentives for to gain fast access to the business licence and duty concessions, small business business development, and information they need to start a business. skills development, industry support and • marketing and promotion of the City. venture capital. Potential business operators can obtain a complete report of relevant licence To find out more about AusIndustry’s requirements by answering a series of products, visit the AusIndustry website simple questions. You can access BLIS www.ausindustry.gov.au or contact the through a customer service officer on 1800 AusIndustry hotline on 13 28 46 or email 440 026 (Business Point) or alternatively, [email protected]. you can access BLIS yourself at: www.blis.tas.gov.au . The Tasmania State Office is located at Level 4, NAB House, 86 Collins Street Hobart, Tasmania, 7000, Ph: 03 6230 9900.

40 business opportunities prospectus This City of Clarence Business Opportunities Prospectus was compiled by the Communications & Marketing Group, Clarence City Council, PO Box 96, Rosny Park, Tasmania 7018.

October 2012

Disclaimer: The information contained within this document is considered to be correct at the time of publication. The information has been compiled with care, but no warranty, expressed or implied, is given as to the accuracy, correctness or completeness of the information, or for any advice given, or omissions. Readers relying on the contents of this document do so entirely at their own risk and should seek their own independent investment advice and undertake such investigations as they see fit to enable them to come to their own conclusions. business opportunities prospectus

contact Clarence City Council

PO Box 96 Rosny Park Tasmania 7018

Telephone 03 6245 8600 Facsimile 03 6245 8700

Email [email protected] Website www.ccc.tas.gov.au