City of ClarenCe • Tasmania Business opportunities > Prospectus GOVERNMENT BOUNDARY LOCAL B31 C322 CLARENCE C323 A3 BRIGHTON Richmond Bridgewater Convict Trail MEEHAN Old Beach Penna Sorell C324 B32 A9 Convict Trail Convict COAL RIVER VALLEY WINE REGION B31 PITT WATER Aquaculture Otago RANGE Industry Midway Point Risdon Vale Aquaculture Bowen B32 Industry Bridge Risdon FIVE MILE BEACH Cambridge Aerodrome Geilston Bay Cambridge HOBART INTERNATIONAL AIRPORT Glenorchy A3 Lindisfarne CLARENCE SEVEN MILE BEACH C330 1 C328 Rose Bay Mount Rumney Seven Mile Beach Mornington Tasman Bridge Rosny Park B33 Acton Park Bellerive C329 Howrah Bellerive Oval Kangaroo FREDERICK Bluff HENRY BAY HOBART Clarendon Vale RIVER DERWENT Rokeby B33 ROCHES BEACH Lauderdale Tranmere RALPHS BAY A6 B68 Sandford Cremorne Aquaculture A6 Industry Kingston Opossum Bay B68 Clifton Beach CLIFTON BEACH B33 S O U T H A H R C E A M B S B T R E E A V L C A N H C South Arm Betsy Island H O P E B E A C H Urban Zones Intensive Agriculture Zone 2 4 0 6 810 Rural Residential Zone Kangaroo Bay Special Development Precinct Clarence Major Commercial Zones Gordons Hill Rd Special Development Precinct KILOM ETRES 0 2 4 6 8 10 Industry Zones KILOMETRES > message from the mayor of clarence Our Vision: Clarence... diverse communities working together for a vibrant, prosperous and sustainable city, reflects our determination to integrate dynamic and growing business sectors with a lifestyle of the highest possible standard. Welcome to this prospectus Accessible educational facilities, beautiful illustrating the many opportunities beaches and recreation areas, world available for investment in the City class sporting facilities and a diverse arts and events program all contribute to our of Clarence… a brighter place. exceptional lifestyle. Through our City’s outstanding combination This business opportunities prospectus not of infrastructure investment and sound only identifies enterprise opportunities in environmental management, Clarence Clarence across a wide range of sectors, it is able to offer a raft of opportunities to also provides contact details for the relevant business investors across a wide range of industry association bodies and industry sectors. support agencies. Our careful investment and planning We strongly encourage you to be a part of allow for agribusiness, aquaculture, our continued success and look forward to manufacturing and the retail and service hearing your proposals and discussing in industries to complement and succeed detail the opportunities Clarence has to offer. alongside one another. Importantly, this approach to development has ensured the preservation of one of Tasmania’s best lifestyles, a drawcard that Alderman Doug Chipman has made Clarence Tasmania’s second Mayor largest city. City of Clarence clarence city council 2012 Contents CITY OF CLARENCE – A SNAPSHOT 4 COMPETITIVE ADVANTAGES 6 > Key strengths & opportunities 6 > Clarence economy – overview 8 > Population & housing profile 10 > Business environment profile 11 > Land use planning and land supply 12 • Residential land use 12 • Retail and commercial land use 13 • Industrial land use 14 • Primary industry land use 14 > Education and training 15 CITY INFRASTRUCTURE 16 > Access and transport 16 • Air transport services 16 • Road transport services 17 • Hobart sea port 17 • Harbour ferry services 17 > Water supply 18 • Potable water supply 18 • Irrigation water supply 18 > Sewerage 20 > Solid waste management 20 > Energy 21 > Telecommunications 21 2 busIness OppOrTunITIes prOspectus CLARENCE INVESTMENT OPPORTUNITIES 22 > Retail & commercial sector 22 • Rosny park Activity Centre opportunities 22 • Cambridge commercial opportunities 23 • Hobart International Airport 24 • Lauderdale Activity Centre 24 • Kangaroo bay special Development Zone 24 > Light industry, engineering & storage 25 • Mornington business park 26 • Cambridge industrial zones 26 • Rokeby light industrial zone 27 • Risdon Vale industrial zone 27 > Agriculture 28 • Stone fruits 29 • Viticulture 30 • Berry fruit 31 • Nuts 31 • Olives 32 • Cereal cropping 32 • Fresh vegetable crops 33 • Vegetable seed 33 • Floriculture – cut flower and bulb market 33 • Herbs and medicinal plants 33 > Aquaculture 34 > Biotechnology industries 35 > Tourism, hospitality, culture and the arts 36 • Kangaroo bay special Development precinct 36 • Rosny Hill nature recreation Area 37 • Visual and performing Arts 37 • Festivals and events 38 > Aged care services 39 BUSINESS SUPPORT SERVICES & CONTACTS 40 clarence city council 2012 3 City of clarence > a snaPshot Clarence is a mix of all the great things Tasmania has to offer - a great place to live and work, with a clean environment and friendly community. The City of Clarence is Tasmania’s second largest City and is located in south east Tasmania, Australia. The City is situated on the eastern shore of the river Derwent, providing panoramic vistas across the harbour to the state’s capital city of Hobart and Mount Wellington. The Clarence central business district is a 10 minute drive from the Hobart CbD and 15 minute drive from the Hobart International Airport, which is located within Clarence. The Hobart International Airport provides regular scheduled direct flights around Australia. Air travel times are approximately 1 hour 15 minutes to Melbourne, 1 hour 50 minutes to sydney, 2 hours 20 minutes to Adelaide, and 3 hours 15 minutes to brisbane. Clarence covers an area of 386 square kilometres, including 191 kms of coastline. The City’s temperate climate, combined with its eastern shore aspect, leads to a warm and bright environment, with a mean maximum summer temperature of 21.7C. 4 busIness OppOrTunITIes prOspectus City of ClArenCe Visit the clarence city council web site www.ccc.tas.gov.au for detailed information on local services. When asked what makes Clarence a Clarence is a haven for many recreational preferred place to live, the most common activities, particularly water sports. response is lifestyle. Framed by its Health and fitness is high on the agenda, extensive coastline, Clarence boasts some sports clubs abound and a variety of sport of southern Tasmania’s most popular and fitness centres operate in the city. recreational beaches. More than one third bellerive Oval is the home of Tasmanian of the area of Clarence is natural bush land. cricket and also a venue for AFL football. Housing is very affordable in Tasmania. Heritage, the arts and events are also Clarence provides many choices when strong contributors to the Clarence it comes to selecting a place to live. lifestyle, with an annual program that Lifestyle choices abound with harbourside, attracts visitors from around the state. beachside, rural, city or village options available. Clarence is well serviced by a mix of public and private educational institutions, Clarence is the location of Tasmania’s including twenty primary schools, six high largest shopping centre, eastlands, in schools, a senior secondary college and rosny park. easy access shopping is a TAFe Tasmania campus. The City also also available in suburban centres such houses university of Tasmania research as Howrah and Lindisfarne. Clarence’s centres in agriculture and astrophysics. regional retail role includes a major big box employment in Clarence crosses a wide retail and homemaker centre at Cambridge, range of industry sectors, including adjacent to the airport. service industries, government, retail, light engineering, manufacturing, intensive agriculture, aquaculture, tourism and aged care. CLArenCe CITy COunCIL 2012 5 competitive Advantages > Key strengths & oPPortunities • Clarence is ideally positioned in the economic gateway between the air and seaports of southern Tasmania at the hub of the expanding south-east region. • The central business district located at rosny park is a bright, new business and shopping precinct with free car parking, located adjacent to the eastlands shopping Centre. • Clarence, with 10.5% of the Tasmanian population, enjoys a substantial component of the state commercial activity. However there remains “expenditure leakage” to other retail and commercial districts, such as the Hobart CbD. This unmet local demand represents a significant business opportunity, underpinned by strong local population and housing growth. • Export opportunities are assisted by the • Coal river Valley agricultural proximity of the Hobart International district has sustainable competitive • Clarence City Council is active in Airport. advantages, including the capacity encouraging business investment and of the land for intensive agriculture, has the appropriate land use planning • Opportunities for value adding access to irrigation, and proximity schemes and associated zonings in businesses vertically integrated with to Hobart airport, sea port, and place to assist growth and expansion. Coal river Valley production. metropolitan Hobart populations (see page 28). • Industrial and business estates are • Clarence has the space to facilitate strategically located at Mornington, business relocation and expansion • Cambridge park provides an attractive rokeby and Cambridge, with both opportunities and the master planning location for larger scale retailers, developed and greenfield sites available of new developments, and has particularly those not currently in a range of lot sizes. affordable land values compared with represented in Tasmania (see page 23). other established locations. • Essential infrastructure and • Clarence is a key component of the