Digital Living Network Alliance
Networking for the Everyman: How to interact with Content without really trying The vision of the Digital Living Network Alliance
Presented by Scott Smyers Chairman, DLNA Board of Directors
CEATEC: October 2004 Slide 1 Three Digital Technology IslandsThree Digital Technology Islands
CEATEC: October 2004 Slide 2 Growing ContentGrowing Content
BROADBAND MOBILE MULTIMEDIA Entertainment, E Business, Services Entertainment, Pictures and Video, Services MEDIA Pre Recorded Content Personal Media Each island offers numerous services and ConsumersConsumersdevices for wantwant delivering theirtheir devicesdevicesmore andtoto workwork more togethertogether content andand shareshare contentcontent
BROADCAST Services, Entertainment
CEATEC: October 2004 Slide 3 Goal: Total Digital ConvergenceGoal: Total Digital Convergence
CEATEC: October 2004 Slide 4 Mobile Phones: Worldwide GrowthMobile Phones: Worldwide Growth
2003 2004 2005 2006 2007 2008 800
700 600
500
400 Million Units 300
200
100
0 Mobile Phones
Source: Market Intelligence Center, a Taipei-based ICT CEATEC: October 2004 Slide 5 industry research and advisory firm, 2004 Consumer Electronics: Worldwide GrowthConsumer Electronics: Worldwide Growth
140 2003 2004 2005 2006 2007 2008
120
100
80
60
Million Units 40
20
0 DVD DVD Players Digital Still Digital Video MP3 Players PDAs Recorders Cameras Camcorders
Source: Market Intelligence Center, a Taipei-based ICT CEATEC: October 2004 Slide 6 industry research and advisory firm, 2004 Satisfaction of U.S. Home NetworksSatisfaction of U.S. Home Networks
80% 76%
70% 74% Researching StatisticsResearching Statistics67% Requested from Analyst GroupsRequested from Analyst Groups 59% 60%
52%
50% All Broadband Did Not Need to Had to Call Help Had to Contact Had to Contact Households Call Help Desk Desk at Least Help Desk Two Help Desk Three or w/Data Network (n=758) Once (n=231) Or More More Times (n=63) (n=989) Times
Percentage ofPercentage BB Networked (%) HHs (n=133) (Percentage of data network users rating satisfaction of solution as a 6-7 on a 7- point scale, where "7" means "completely satisfied")
Source: Primary Perspectives: Complexity & Satisfaction CEATEC: October 2004 Slide 7 in the Networked Home, © 2004 Parks Associates Product VariationsProduct Variations
CEATEC: October 2004 Slide 8 Product Format VariationsProduct Format Variations
Imaging Audio Video › BMP › PCT › a2b › MP4 › ASF › MPEG 1 › CLP › PCX › AAC › MPEG Audio › AVI › MPEG 2 › DCX › PNG › AC 3 › PCM › DAT › MPEG 4 › PPM › QuickTime › DIB › ADPCM › DivX › QuickTime › PSD › RealAudio › FPX › AIFF › DV › RM › PSP › TAC › GIF › ATRAC3+ › FLC › UIS › RAW › TwinVQ (VQF) › IMG › AU › FLI › WMV › RLE › u law › JIF › CDDA Compression › FLX › TIFF › JPEG › DPCM › WAV › GIF › WPG › MAC › EPAC › WMA › MSP › MP3
CEATEC: October 2004 Slide 9 Product Compatibility VariesProduct Compatibility Varies
CEATEC: October 2004 Slide 10 The Evolution of MediumsThe Evolution of Mediums
CEATEC: October 2004 Slide 11 What Exists TodayWhat Exists Today
CEATEC: October 2004 Slide 12 Digital Living Network Alliance
CEATEC: October 2004 Slide 13 Digital Living Network AllianceDigital Living Network Alliance
Who We Are: A cross industry organization of leading consumer electronics, computing industry and mobile device companies.
Our Founding: Established in June 2003 by 17 companies
Our Goal: To enable the cross industry convergence by establishing a platform of interoperability based on open and established industry standards.
CEATEC: October 2004 Slide 14 17 Global Brand DLNA Leaders17 Global Brand DLNA Leaders
NEC Personal Products, Ltd.
CEATEC: October 2004 Slide 15 DLNA Interest Has No BoundariesDLNA Interest Has No Boundaries
Support by Region Industries
› CE › Components North › Mobile America APAC › Network 47% EMEA 40% 12% › PC › R & D
Other › Semiconductor 1% › Telecommunications
As of September 2004
CEATEC: October 2004 Slide 16 Home Networked Device Interoperability Guidelines v1.0
Drafted and Released in One Year
CEATEC: October 2004 Slide 17 Worldwide ParticipationWorldwide Participation
THETHEUNITEDUNITEDUNITEDUNITEDSWITZERLANDSWITZERLANDSINGAPORESINGAPORE NETHERLANDSNETHERLANDSGERMANYGERMANYFINLANDFINLANDTAIWANCANADATAIWANCANADAFRANCEFRANCEKOREACHINAJAPANKOREASPAINCHINAJAPANSPAIN KINGDOMKINGDOM STATESSTATES
CEATEC: October 2004 Slide 18 Industry NetworkingIndustry Networking
Goal: To liaise with other industry consortia and organizations to promote DLNA goals for technical and market requirements.
› Dedicated subcommittee managing liaison partnerships › Highlights − UPnP™ Implementers Corp. − UPnP™ Forum − Wi Fi Alliance − Consumer Electronics Association − IGRS: Intelligent Grouping and Resource Sharing
CEATEC: October 2004 Slide 19 Use Case Scenario #1Use Case Scenario #1 Enjoy Content Anywhere with a DMS Supporting MultipEnjoy Content Anywhere with a DMS Supporting Multiplele DMPs DMPs
DMR: Digital Media Player CEATEC: October 2004 Slide 20 DMS: Digital Media Server Use Case Scenario #1Use Case Scenario #1 Enjoy Content Anywhere with a DMS Supporting MultipEnjoy Content Anywhere with a DMS Supporting Multiplele DMPs DMPs
TV
DESKTOP PC
DMR: Digital Media Player CEATEC: October 2004 Slide 21 DMS: Digital Media Server Use Case Scenario #1Use Case Scenario #1 Enjoy Content Anywhere with a DMS Supporting MultipEnjoy Content Anywhere with a DMS Supporting Multiplele DMPs DMPs
TV
DVR
DMR: Digital Media Player CEATEC: October 2004 Slide 22 DMS: Digital Media Server Use Case Scenario #1Use Case Scenario #1 Enjoy Content Anywhere with a DMS Supporting MultipEnjoy Content Anywhere with a DMS Supporting Multiplele DMPs DMPs
STEREO
DESKTOP PC
DMR: Digital Media Player CEATEC: October 2004 Slide 23 DMS: Digital Media Server Use Case Scenario #2Use Case Scenario #2 Access Multiple DMSAccess Multiple DMS ’’ via a Single DMPvia a Single DMP
TV
DESKTOP PC
CEATEC: October 2004 Slide 24 Use Case Scenario #2Use Case Scenario #2 Access Multiple DMSAccess Multiple DMS ’’ via a Single DMPvia a Single DMP
LAPTOP
TV
CEATEC: October 2004 Slide 25 Use Case Scenario #3Use Case Scenario #3 Smart Remote (CP) for Control of DMSSmart Remote (CP) for Control of DMS ’’ && DMPs DMPs
TV
REMOTE
MEDIA SERVER
CEATEC: October 2004 Slide 26 Use Case Scenario #3Use Case Scenario #3 Smart Remote (CP) for Control of DMSSmart Remote (CP) for Control of DMS ’’ && DMPs DMPs
TV
DVR
REMOTE
CEATEC: October 2004 Slide 27 DLNA Interoperability GuidelinesDLNA Interoperability Guidelines Framework for Sharing ContentFramework for Sharing Content
Media Formats JPEG, LPCM, MPEG2
Device Discovery, UPnP AV 1.0 Control and Media Management UPnP Device Architecture 1.0
Media Transport HTTP 1.0/1.1
Network Stack IPv4 Protocol Suite
Network Connectivity Wired: 802.3i, 802.3u Wireless: 802.11a/b/g
CEATEC: October 2004 Slide 28 Companies Exhibiting at CEATECCompanies Exhibiting at CEATEC
奇 揚 網 科 股 份 有 限 公 司 AWIND INCORPERATION
NEC Personal Products, Ltd.
CEATEC: October 2004 Slide 29 Growth of U.S. Premium Television CustomersGrowth of U.S. Premium Television Customers
80
60
40
20
Millions of U.S. Households (#M) 0 2004p 2005p 2006p 2007p 2008p
DBS Households 23.1 24.1 24.9 25.5 26.0 Digital Cable Households 25.3 28.2 30.6 32.8 34.6
Source: Parks Associates' Research, © 2004 Parks CEATEC: October 2004 Slide 30 Associates Asian Broadband VoIP SubscribersAsian Broadband VoIP Subscribers
60,000
50,000
40,000
30,000
20,000
Thousands of Subscribers Thousands 10,000
0 2003 2004 2005 2006 2007 2008
Source: Market Intelligence Center, a Taipei-based ICT CEATEC: October 2004 Slide 31 industry research and advisory firm, 2004 European Integrated DVR Installed BaseEuropean Integrated DVR Installed Base
20 18 16 14 12 10 8 Millions of Units 6 4 2 0 2003 2004 2005 2006 2007 2008
CEATEC: October 2004 Slide 32 Source: Strategy Analytics, March 2004 Worldwide PVR Unit Shipment ForecastWorldwide PVR Unit Shipment Forecast
North America Europe Japan Asia-Pacific 25000 ROW
20000
15000
10000 Units in Thousands 5000
0 2002 2003 2004 2005 2006 2007 2008
CEATEC: October 2004 Slide 33 Source: In-Stat/MDR, 4/04 Worldwide Broadband ServicesWorldwide Broadband Services
Asia/Pacific ROW 100,000 U.S. Europe
80,000
60,000
40,000 Number of Subscribers 20,000
0 2003 2004 2005 2006 2007 2008
Source: “Worldwide Broadband Access Services 2004 CEATEC: October 2004 Slide 34 – 2008 Forecast Update”, IDC, July 2004 U.S. Digital Home Applications GrowthU.S. Digital Home Applications Growth
60 Broadband (#M) Data Networks (#M) Multimedia Networks (#M) 40 Music/Gaming/VoIP Subs (#M)
20
U.S. Households/Subscribers (#M) 0 1998 1999 2000 2001 2002 2003 2004p 2005p 2006p 2007p 2008p
Source: Parks Associates' Research, © 2004 Parks CEATEC: October 2004 Slide 35 Associates Growth of Asian Cable Modem and ADSL Usage Growth of Asian Cable Modem and ADSL Usage
120,000 Cable ADSL
100,000
80,000
60,000
40,000
Subscribers Subscribers in Thousands 20,000
0 1999 2000 2001 2002 2003 2004 2005 2006
Source: Market Intelligence Center, a Taipei-based ICT CEATEC: October 2004 Slide 36 industry research and advisory firm, 2004 International Digital Home Applications GrowthInternational Digital Home Applications Growth
Number of European Broadband Households with Home Networks by 2008 1
47%
1 “Europe's Homes Get PC Home Networking”, CEATEC: October 2004 Slide 37 Forrester Research, Inc., February 2004 Future of the Home NetworkFuture of the Home Network
BROADBAND MOBILE MULTIMEDIA
MEDIA
ConsumersConsumers wantwant theirtheir devicesdevices toto workwork togethertogether andand shareshare contentcontent
BROADCAST
CEATEC: October 2004 Slide 38 Digital Living Network Alliance
Enjoying Content in the Digital Living Network: DLNA’s Effort and Future Vision
CEATEC: October 2004 Slide 39