Digital Living Network Alliance Networking for the Everyman: How to interact with Content without really trying The vision of the Digital Living Network Alliance Presented by Scott Smyers Chairman, DLNA Board of Directors CEATEC: October 2004 Slide 1 ThreeThree DigitalDigital TechnologyTechnology IslandsIslands CEATEC: October 2004 Slide 2 GrowingGrowing ContentContent BROADBAND MOBILE MULTIMEDIA Entertainment, E-Business, Services Entertainment, Pictures and Video, Services MEDIA Pre-Recorded Content Personal Media Each island offers numerous services and ConsumersConsumersdevices for wantwant delivering theirtheir devicesdevicesmore andtoto workwork more togethertogether content andand shareshare contentcontent BROADCAST Services, Entertainment CEATEC: October 2004 Slide 3 Goal:Goal: TotalTotal DigitalDigital ConvergenceConvergence CEATEC: October 2004 Slide 4 MobileMobile Phones:Phones: WorldwideWorldwide GrowthGrowth 2003 2004 2005 2006 2007 2008 800 700 600 500 400 Million Units 300 200 100 0 Mobile Phones Source: Market Intelligence Center, a Taipei-based ICT CEATEC: October 2004 Slide 5 industry research and advisory firm, 2004 ConsumerConsumer Electronics:Electronics: WorldwideWorldwide GrowthGrowth 140 2003 2004 2005 2006 2007 2008 120 100 80 60 Million Units 40 20 0 DVD DVD Players Digital Still Digital Video MP3 Players PDAs Recorders Cameras Camcorders Source: Market Intelligence Center, a Taipei-based ICT CEATEC: October 2004 Slide 6 industry research and advisory firm, 2004 SatisfactionSatisfaction ofof U.S.U.S. HomeHome NetworksNetworks 80% 76% 70% 74% ResearchingResearching67% StatisticsStatistics RequestedRequested fromfrom AnalystAnalyst GroupsGroups 59% 60% 52% 50% All Broadband Did Not Need to Had to Call Help Had to Contact Had to Contact Households Call Help Desk Desk at Least Help Desk Two Help Desk Three or w/Data Network (n=758) Once (n=231) Or More More Times (n=63) (n=989) Times Percentage ofPercentage BB Networked (%) HHs (n=133) (Percentage of data network users rating satisfaction of solution as a 6-7 on a 7- point scale, where "7" means "completely satisfied") Source: Primary Perspectives: Complexity & Satisfaction CEATEC: October 2004 Slide 7 in the Networked Home, © 2004 Parks Associates ProductProduct VariationsVariations CEATEC: October 2004 Slide 8 ProductProduct FormatFormat VariationsVariations Imaging Audio Video › BMP › PCT › a2b › MP4 › ASF › MPEG-1 › CLP › PCX › AAC › MPEG Audio › AVI › MPEG-2 › DCX › PNG › AC-3 › PCM › DAT › MPEG-4 › PPM › QuickTime › DIB › ADPCM › DivX › QuickTime › PSD › RealAudio › FPX › AIFF › DV › RM › PSP › TAC › GIF › ATRAC3+ › FLC › UIS › RAW › TwinVQ (VQF) › IMG › AU › FLI › WMV › RLE › u-law › JIF › CDDA Compression › FLX › TIFF › JPEG › DPCM › WAV › GIF › WPG › MAC › EPAC › WMA › MSP › MP3 CEATEC: October 2004 Slide 9 ProductProduct CompatibilityCompatibility VariesVaries CEATEC: October 2004 Slide 10 TheThe EvolutionEvolution ofof MediumsMediums CEATEC: October 2004 Slide 11 WhatWhat ExistsExists TodayToday CEATEC: October 2004 Slide 12 Digital Living Network Alliance CEATEC: October 2004 Slide 13 DigitalDigital LivingLiving NetworkNetwork AllianceAlliance Who We Are: A cross-industry organization of leading consumer electronics, computing industry and mobile device companies. Our Founding: Established in June 2003 by 17 companies Our Goal: To enable the cross-industry convergence by establishing a platform of interoperability based on open and established industry standards. CEATEC: October 2004 Slide 14 1717 GlobalGlobal BrandBrand DLNADLNA LeadersLeaders NEC Personal Products, Ltd. CEATEC: October 2004 Slide 15 DLNADLNA InterestInterest HasHas NoNo BoundariesBoundaries Support by Region Industries › CE › Components North › Mobile America APAC › Network 47% EMEA 40% 12% › PC › R & D Other › Semiconductor 1% › Telecommunications As of September 2004 CEATEC: October 2004 Slide 16 Home Networked Device Interoperability Guidelines v1.0 Drafted and Released in One Year CEATEC: October 2004 Slide 17 WorldwideWorldwide ParticipationParticipation THETHEUNITEDUNITEDUNITEDUNITEDSWITZERLANDSWITZERLANDSINGAPORESINGAPORE NETHERLANDSNETHERLANDSGERMANYGERMANYFINLANDFINLANDTAIWANCANADATAIWANCANADAFRANCEFRANCEKOREACHINAJAPANKOREASPAINCHINAJAPANSPAIN KINGDOMKINGDOM STATESSTATES CEATEC: October 2004 Slide 18 IndustryIndustry NetworkingNetworking Goal: To liaise with other industry consortia and organizations to promote DLNA goals for technical and market requirements. › Dedicated subcommittee managing liaison partnerships › Highlights − UPnP™ Implementers Corp. − UPnP™ Forum − Wi-Fi Alliance − Consumer Electronics Association − IGRS: Intelligent Grouping and Resource Sharing CEATEC: October 2004 Slide 19 UseUse CaseCase ScenarioScenario #1#1 EnjoyEnjoy ContentContent AnywhereAnywhere withwith aa DMSDMS SupportingSupporting MultipMultiplele DMPs DMPs DMR: Digital Media Player CEATEC: October 2004 Slide 20 DMS: Digital Media Server UseUse CaseCase ScenarioScenario #1#1 EnjoyEnjoy ContentContent AnywhereAnywhere withwith aa DMSDMS SupportingSupporting MultipMultiplele DMPs DMPs TV DESKTOP PC DMR: Digital Media Player CEATEC: October 2004 Slide 21 DMS: Digital Media Server UseUse CaseCase ScenarioScenario #1#1 EnjoyEnjoy ContentContent AnywhereAnywhere withwith aa DMSDMS SupportingSupporting MultipMultiplele DMPs DMPs TV DVR DMR: Digital Media Player CEATEC: October 2004 Slide 22 DMS: Digital Media Server UseUse CaseCase ScenarioScenario #1#1 EnjoyEnjoy ContentContent AnywhereAnywhere withwith aa DMSDMS SupportingSupporting MultipMultiplele DMPs DMPs STEREO DESKTOP PC DMR: Digital Media Player CEATEC: October 2004 Slide 23 DMS: Digital Media Server UseUse CaseCase ScenarioScenario #2#2 AccessAccess MultipleMultiple DMSDMS ’’ viavia aa SingleSingle DMPDMP TV DESKTOP PC CEATEC: October 2004 Slide 24 UseUse CaseCase ScenarioScenario #2#2 AccessAccess MultipleMultiple DMSDMS ’’ viavia aa SingleSingle DMPDMP LAPTOP TV CEATEC: October 2004 Slide 25 UseUse CaseCase ScenarioScenario #3#3 SmartSmart RemoteRemote (CP)(CP) forfor ControlControl ofof DMSDMS ’’ && DMPs DMPs TV REMOTE MEDIA SERVER CEATEC: October 2004 Slide 26 UseUse CaseCase ScenarioScenario #3#3 SmartSmart RemoteRemote (CP)(CP) forfor ControlControl ofof DMSDMS ’’ && DMPs DMPs TV DVR REMOTE CEATEC: October 2004 Slide 27 DLNADLNA InteroperabilityInteroperability GuidelinesGuidelines FrameworkFramework forfor SharingSharing ContentContent Media Formats JPEG, LPCM, MPEG2 Device Discovery, UPnP AV 1.0 Control and Media Management UPnP Device Architecture 1.0 Media Transport HTTP 1.0/1.1 Network Stack IPv4 Protocol Suite Network Connectivity Wired: 802.3i, 802.3u Wireless: 802.11a/b/g CEATEC: October 2004 Slide 28 CompaniesCompanies ExhibitingExhibiting atat CEATECCEATEC 奇 揚 網 科 股 份 有 限 公 司 AWIND INCORPERATION NEC Personal Products, Ltd. CEATEC: October 2004 Slide 29 GrowthGrowth ofof U.S.U.S. PremiumPremium TelevisionTelevision CustomersCustomers 80 60 40 20 Millions of U.S. Households (#M) 0 2004p 2005p 2006p 2007p 2008p DBS Households 23.1 24.1 24.9 25.5 26.0 Digital Cable Households 25.3 28.2 30.6 32.8 34.6 Source: Parks Associates' Research, © 2004 Parks CEATEC: October 2004 Slide 30 Associates AsianAsian BroadbandBroadband VoIPVoIP SubscribersSubscribers 60,000 50,000 40,000 30,000 20,000 Thousands of Subscribers Thousands 10,000 0 2003 2004 2005 2006 2007 2008 Source: Market Intelligence Center, a Taipei-based ICT CEATEC: October 2004 Slide 31 industry research and advisory firm, 2004 EuropeanEuropean IntegratedIntegrated DVRDVR InstalledInstalled BaseBase 20 18 16 14 12 10 8 Millions of Units 6 4 2 0 2003 2004 2005 2006 2007 2008 CEATEC: October 2004 Slide 32 Source: Strategy Analytics, March 2004 WorldwideWorldwide PVRPVR UnitUnit ShipmentShipment ForecastForecast North America Europe Japan Asia-Pacific 25000 ROW 20000 15000 10000 Units in Thousands 5000 0 2002 2003 2004 2005 2006 2007 2008 CEATEC: October 2004 Slide 33 Source: In-Stat/MDR, 4/04 WorldwideWorldwide BroadbandBroadband ServicesServices Asia/Pacific ROW 100,000 U.S. Europe 80,000 60,000 40,000 Number of Subscribers 20,000 0 2003 2004 2005 2006 2007 2008 Source: “Worldwide Broadband Access Services 2004 CEATEC: October 2004 Slide 34 – 2008 Forecast Update”, IDC, July 2004 U.S.U.S. DigitalDigital HomeHome ApplicationsApplications GrowthGrowth 60 Broadband (#M) Data Networks (#M) Multimedia Networks (#M) 40 Music/Gaming/VoIP Subs (#M) 20 U.S. Households/Subscribers (#M) 0 1998 1999 2000 2001 2002 2003 2004p 2005p 2006p 2007p 2008p Source: Parks Associates' Research, © 2004 Parks CEATEC: October 2004 Slide 35 Associates GrowthGrowth ofof AsianAsian CableCable ModemModem andand ADSLADSL UsageUsage 120,000 Cable ADSL 100,000 80,000 60,000 40,000 Subscribers Subscribers in Thousands 20,000 0 1999 2000 2001 2002 2003 2004 2005 2006 Source: Market Intelligence Center, a Taipei-based ICT CEATEC: October 2004 Slide 36 industry research and advisory firm, 2004 InternationalInternational DigitalDigital HomeHome ApplicationsApplications GrowthGrowth Number of European Broadband Households with Home Networks by 2008 1 47% 1 “Europe's Homes Get PC Home Networking”, CEATEC: October 2004 Slide 37 Forrester Research, Inc., February 2004 FutureFuture ofof thethe HomeHome NetworkNetwork BROADBAND MOBILE MULTIMEDIA MEDIA ConsumersConsumers wantwant theirtheir devicesdevices toto workwork togethertogether andand shareshare contentcontent BROADCAST CEATEC: October 2004 Slide 38 Digital Living Network Alliance Enjoying Content in the Digital Living Network: DLNA’s Effort and Future Vision CEATEC: October 2004 Slide 39.