MEDIALOGIC MONTHLY REVIEW DECEMBER 2017
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # oMarket Share%| By Genre 3
4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
1% Local Ent 1% C&S IND Local Ent 2% 2% TOTAL IND 2% News 2% News 3% 3% 2% Kids 3% Kids 3% 3% 4% Foreign Ent Foreign Ent 2% 5% Religious Sports 5% Movie 47% Movie 44% Documentry 9% Documentry 10% Religious Regional Sports Music 23% 24% Regional Music Cooking/Food Cooking Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
Local Ent News Kids Foreign Ent Sports Local Ent News Kids Foreign Ent Sports 60 60 50 50 40 40 30 30 20 20 Market Share% 10 Market Share% 10 0 0 1-Dec 3-Dec 5-Dec 7-Dec 9-Dec 11-Dec 13-Dec 15-Dec 17-Dec 19-Dec 21-Dec 23-Dec 25-Dec 27-Dec 29-Dec 31-Dec
Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House 3 cable channels is not included to calculate market share. TIME BANDS UTILIZATION
Total Male FemaleTime Slot wise Viewership 50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0
AverageRatings% 10.0 5.0 0.0
45.0 Total MaleGenderFemale wise Split of Viewership 41.7 39.0 40.0 36.4 36.7 34.8 35.0 32.9 28.8 30.0 26.9 25.1 22.7 23.9 25.0 20.6 21.7 18.7 20.0 17.3 17.0 15.9 14.5 15.0
Average Ratings%Average 10.0 5.0 0.0 Morning 0800 - Noon/AfterNoon Pre-PrimeTime Prime Time 1900 - Post-Prime Time Late Night 2300 - 1100 1100 - 1700 1700 - 1900 2100 2100 - 2300 2400 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
5% 6% M/F | 05 to 14 14% 21% SEC A 29% 15% M/F | 15 to 25 SEC B
SEC C M/F | 26 to 45 SEC D 33% 27% M/F | 46 to 59 28% SEC E 22% M/F | 60+
5 *TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV) TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas ARY DIGITAL lead on C&S followed by HUM TV
Total Ind C&S Ind Dec.17 Dec.17 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 PTV HOME 1.39 1 ARY DIGITAL 0.83 2 ATV 1.33 2 HUM TV 0.77 3 ARY DIGITAL 0.58 3 GEO ENT 0.64 4 HUM TV 0.54 4 CARTOON NWK 0.55 5 GEO ENT 0.45 5 GEO NEWS 0.5 6 CARTOON NWK 0.39 6 FILMAZIA 0.49 7 PTV NEWS 0.36 7 DISNEY CHANNEL 0.44 8 GEO NEWS 0.35 8 A PLUS 0.37 9 FILMAZIA 0.34 9 EXPRESS NEWS 0.34 10 DISNEY CHANNEL 0.31 10 GEO KAHANI 0.34 11 A PLUS 0.26 11 ARY NEWS 0.33 12 EXPRESS NEWS 0.24 12 URDU 1 0.3 13 GEO KAHANI 0.23 13 EXPRESS ENT 0.29 14 ARY NEWS 0.23 14 TV ONE 0.25 15 URDU 1 0.21 15 TEN SPORTS 0.24
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN UPRABN
ARY DIGITAL lead the overall top 15 channels charts on both Total Ind and C&S Ind
Total Ind C&S Ind Dec.17 Dec.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.77 1 ARY DIGITAL 0.83
2 HUM TV 0.69 2 HUM TV 0.75
3 GEO ENT 0.58 3 GEO ENT 0.63
4 CARTOON NWK 0.49 4 CARTOON NWK 0.53
5 FILMAZIA 0.49 5 FILMAZIA 0.52
6 GEO NEWS 0.46 6 GEO NEWS 0.5
7 DISNEY CHANNEL 0.42 7 DISNEY CHANNEL 0.45
8 PTV HOME 0.4 8 GEO KAHANI 0.39
9 ATV 0.4 9 A PLUS 0.38
10 GEO KAHANI 0.36 10 EXPRESS NEWS 0.33
11 A PLUS 0.36 11 ARY NEWS 0.32
12 EXPRESS NEWS 0.31 12 URDU 1 0.31
13 ARY NEWS 0.3 13 EXPRESS ENT 0.29
14 URDU 1 0.29 14 TV ONE 0.27
15 EXPRESSNote: Raking ENT is based on 24 Hours Avg0.27 Ratings 15 TEN SPORTS 0.24 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 PTV HOME 1.39 ARY DIGITAL 0.77 ARY DIGITAL 0.81 ARY DIGITAL 0.96 ATV 0.67 GEO KAHANI 1.23
2 ATV 1.33 HUM TV 0.69 GEO ENT 0.77 HUM TV 0.95 HUM TV 0.66 FILMAZIA 1.10
3 ARY DIGITAL 0.58 GEO ENT 0.58 HUM TV 0.66 DISNEY CHANNEL 0.92 ARY DIGITAL 0.65 PTV HOME 0.82
4 HUM TV 0.54 CARTOON NWK 0.49 CARTOON NWK 0.61 GEO NEWS 0.78 FILMAZIA 0.61 ARY DIGITAL 0.73
5 GEO ENT 0.45 FILMAZIA 0.49 GEO NEWS 0.44 CARTOON NWK 0.55 GEO ENT 0.50 ATV 0.67
6 CARTOON NWK 0.39 GEO NEWS 0.46 A PLUS 0.37 GEO ENT 0.45 DISNEY CHANNEL 0.43 GEO ENT 0.62
7 PTV NEWS 0.36 DISNEY CHANNEL 0.42 EXPRESS NEWS 0.37 PTV HOME 0.38 GEO KAHANI 0.42 TV ONE 0.60
8 GEO NEWS 0.35 PTV HOME 0.40 ARY NEWS 0.36 DUNYA NEWS 0.37 PTV HOME 0.41 URDU 1 0.59
9 FILMAZIA 0.34 ATV 0.40 TEN SPORTS 0.33 A PLUS 0.37 CARTOON NWK 0.36 EXPRESS ENT 0.53
10 DISNEY CHANNEL 0.31 GEO KAHANI 0.36 SAMAA 0.29 FILMAZIA 0.36 A PLUS 0.33 CARTOON NWK 0.53
11 A PLUS 0.26 A PLUS 0.36 STAR PLUS 0.28 8XM 0.35 GEO NEWS 0.31 PTV NEWS 0.49
12 EXPRESS NEWS 0.24 EXPRESS NEWS 0.31 EXPRESS ENT 0.27 TV ONE 0.33 ARY NEWS 0.31 EXPRESS NEWS 0.46
13 GEO KAHANI 0.23 ARY NEWS 0.30 PTV HOME 0.27 COLORS 0.31 URDU 1 0.29 GEO NEWS 0.46
14 ARY NEWS 0.23 URDU 1 0.29 COLORS 0.26 EXPRESS NEWS 0.27 EXPRESS NEWS 0.25 A PLUS 0.42
15 URDU 1 0.21 EXPRESS ENT 0.27 URDU 1 0.26 GEO KAHANI 0.27 EXPRESS ENT 0.21 HUM TV 0.39 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rtg Rtg Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Channel % %
1 ARY DIGITAL 0.83 ARY DIGITAL 0.83 ARY DIGITAL 0.84 ARY DIGITAL 1.01 HUM TV 0.73 GEO KAHANI 1.39
2 HUM TV 0.77 HUM TV 0.75 GEO ENT 0.79 HUM TV 1.00 ARY DIGITAL 0.72 FILMAZIA 1.24
3 GEO ENT 0.64 GEO ENT 0.63 HUM TV 0.68 DISNEY CHANNEL 0.96 FILMAZIA 0.68 ARY DIGITAL 0.82
4 CARTOON NWK 0.55 CARTOON NWK 0.53 CARTOON NWK 0.63 GEO NEWS 0.81 GEO ENT 0.55 GEO ENT 0.70
5 GEO NEWS 0.50 FILMAZIA 0.52 GEO NEWS 0.46 CARTOON NWK 0.57 DISNEY CHANNEL 0.48 TV ONE 0.68
6 FILMAZIA 0.49 GEO NEWS 0.50 A PLUS 0.38 GEO ENT 0.48 GEO KAHANI 0.47 URDU 1 0.66
7 DISNEY CHANNEL 0.44 DISNEY CHANNEL 0.45 EXPRESS NEWS 0.38 DUNYA NEWS 0.39 CARTOON NWK 0.40 EXPRESS ENT 0.60
8 A PLUS 0.37 GEO KAHANI 0.39 ARY NEWS 0.37 A PLUS 0.39 A PLUS 0.36 CARTOON NWK 0.59
9 EXPRESS NEWS 0.34 A PLUS 0.38 TEN SPORTS 0.34 FILMAZIA 0.38 GEO NEWS 0.34 EXPRESS NEWS 0.52
10 GEO KAHANI 0.34 EXPRESS NEWS 0.33 SAMAA 0.30 8XM 0.37 ARY NEWS 0.34 GEO NEWS 0.52
11 ARY NEWS 0.33 ARY NEWS 0.32 STAR PLUS 0.29 TV ONE 0.34 URDU 1 0.33 A PLUS 0.48
12 URDU 1 0.30 URDU 1 0.31 EXPRESS ENT 0.28 COLORS 0.32 EXPRESS NEWS 0.28 HUM TV 0.44
13 EXPRESS ENT 0.29 EXPRESS ENT 0.29 COLORS 0.27 EXPRESS NEWS 0.29 EXPRESS ENT 0.23 DUNYA NEWS 0.41
14 TV ONE 0.25 TV ONE 0.27 URDU 1 0.27 GEO KAHANI 0.29 DUNYA NEWS 0.21 NEWS ONE 0.39
15 TEN SPORTS 0.24 TEN SPORTS 0.24 FILMAZIA 0.24 EXPRESS ENT 0.28 SAMAA 0.18 SAMAA 0.35
9 ENTERTAINMENT CHANNELS – 24 HOURS
ARY DIGITAL is Leading on both Total and C&S Ind.
Total Ind C&S Ind
Dec.17 Dec.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.77 1 ARY DIGITAL 0.83
2 HUM TV 0.69 2 HUM TV 0.75
3 GEO ENTERTAINMENT 0.58 3 GEO ENTERTAINMENT 0.63
4 FILMAZIA 0.49 4 FILMAZIA 0.52
5 PTV HOME 0.40 5 GEO KAHANI 0.39
6 ATV 0.40 6 A PLUS 0.38
7 GEO KAHANI 0.36 7 URDU 1 0.31
8 A PLUS 0.36 8 EXPRESS ENTERTAINMENT 0.29
9 URDU 1 0.29 9 TV ONE 0.27
10 EXPRESS ENTERTAINMENT 0.27 10 Colors 0.20
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
HUM TV is leading on Prime Time followed by ARY Digital on Total and C&S Ind
Total Ind C&S Ind
Dec.17 Dec.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 2.31 1 HUM TV 2.48
2 ARY DIGITAL 2.06 2 ARY DIGITAL 2.21
3 GEO ENTERTAINMENT 1.77 3 GEO ENTERTAINMENT 1.89
4 FILMAZIA 1.56 4 FILMAZIA 1.67
5 A PLUS 1.19 5 A PLUS 1.27
6 GEO KAHANI 1.08 6 GEO KAHANI 1.16
7 PTV HOME 1.07 7 URDU 1 0.83
8 ATV 1.07 8 EXPRESS ENTERTAINMENT 0.59
9 URDU 1 0.77 9 Colors 0.48
10 EXPRESS ENTERTAINMENT 0.55 10 TV One 0.43
11 TOP NEWS CHANNELS - 24 HOURS
GEO News is on top followed by Express News on both Total and C&S Individuals.
Total Ind C&S Ind Dec.17 Dec.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.46 1 GEO NEWS 0.50
2 EXPRESS NEWS 0.31 2 EXPRESS NEWS 0.33
3 ARY NEWS 0.30 3 ARY NEWS 0.32
4 DUNYA NEWS 0.22 4 DUNYA NEWS 0.23
5 SAMAA 0.21 5 SAMAA 0.22
6 NEWS ONE 0.14 6 NEWS ONE 0.15
7 AAJ NEWS 0.12 7 AAJ NEWS 0.13
8 NINETY 2 NEWS 0.12 8 NINETY 2 NEWS 0.13
9 DAWN NEWS 0.11 9 DAWN NEWS 0.12
10 PTV NEWS 0.10 10 ABB TAKK 0.10
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by Express News
Total Ind C&S Ind
Dec.17 Dec.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.95 1 GEO NEWS 1.02
2 EXPRESS NEWS 0.54 2 EXPRESS NEWS 0.58
3 ARY NEWS 0.54 3 ARY NEWS 0.58
4 DUNYA NEWS 0.52 4 DUNYA NEWS 0.56
5 SAMAA 0.42 5 SAMAA 0.45
6 NEWS ONE 0.27 6 NEWS ONE 0.29
7 AAJ NEWS 0.24 7 AAJ NEWS 0.26
8 NINETY 2 NEWS 0.23 8 NINETY 2 NEWS 0.25
9 DAWN NEWS 0.17 9 DAWN NEWS 0.18
10 24 NEWS 0.16 10 24 NEWS 0.17
13 MUSIC CHANNELS
Rank Channel Name TRPs Relative Share%
1 8XM 233 71% 8XM* Captures the 1st position as the most watched music 2 JALWA 87 27% channel with 71% share in music Genre
3 ARY MUSIK 6.2 2%
14 SPORTS |PAKISTAN TOTAL
Total Ind
Dec.17
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 255 58%
2 GEO SUPER 121 28%
3 PTV SPORTS 61 14%
GRAND TOTAL 436 100% C&S Ind
Dec.17
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 364 58%
2 GEO SUPER 173 28%
3 PTV SPORTS 86 14%
GRAND TOTAL 623 100%
TEN SPORTS is leading on Total Ind and C&S Ind respectively
15 SPORTS |PAKISTAN URBAN
Total Ind
Dec.17
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 339 58%
2 GEO SUPER 166 28%
3 PTV SPORTS 79 14%
GRAND TOTAL 585 100% C&S Ind Dec.17 Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 364 58%
2 GEO SUPER 178 28%
3 PTV SPORTS 85 14%
GRAND TOTAL 627 100% TEN SPORTS is leading on Total Ind and C&S Ind on Pak Urban
16 Movie Channels
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Dec.17 Dec.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.16 1 FILM WORLD 0.44
2 FILMAX 0.06 2 FILMAX 0.14
3 HBO 0.06 3 HBO 0.11
4 WB 0.03 4 SILVER SCREEN 0.11
5 SILVER SCREEN 0.03 5 WB 0.09
6 RAAVI TV 0.02 6 RAAVI TV 0.06
7 AXN 0.02 7 AXN 0.03
8 STAR MOVIES 0.01 8 STAR MOVIES 0.01
9 STAR LITE TV 0.00 9 STAR LITE TV 0.00
17 FOOD CHANNELS
C&S Ind
Dec-17
Rank Channel Name TRPs Relative Share%
1 MASALA TV 112 100%
.. Grand Total 112 100%
18 KIDS
Cartoon NWK Holds 48% Of Kids Channels Viewership
Rank Channel TRPs Relative Share% 1 CARTOON NWK 784 48% 2 DISNEY CHANNEL 669 41% 3 POGO 103 6% 4 NICKELODEON 81 5% 5 CINEMACHI KIDS 9 1% …. Grand Total 1646 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.074 APNA CHANNEL 0.103 KTN 0.165 AVT KHYBER 0.290 PASHTO 1 0.072
2 KTN 0.067 KAY2 0.013 SINDH TV 0.060 PASHTO 1 0.227 PTV BOLAN 0.059 AVT KHYBER SINDH TV 0.025 PUNJAB TV 0.009 APNA CHANNEL 0.049 0.196 AVT KHYBER 0.050 3 NEWS
4 AVT KHYBER 0.024 PTV NATIONAL 0.008 AWAZ 0.037 ARUJ TV 0.166 ARUJ TV 0.036
5 ARUJ TV 0.022 ARUJ TV 0.007 KASHISH 0.035 MASHRAQ TV 0.112 APNA CHANNEL 0.018
6 PASHTO 1 0.019 WASEB 0.006 KTN NEWS 0.035 PTV NATIONAL 0.026 WASEB 0.010
7 KASHISH 0.015 AVT KHYBER 0.005 SINDH TV NEWS 0.032 APNA CHANNEL 0.019 VSH NEWS 0.008 AVT KHYBER AWAZ 0.015 PASHTO 1 0.004 DHARTI TV 0.029 KAY2 0.015 0.007 8 NEWS AVT KHYBER AVT KHYBER 0.015 0.003 MEHRAN TV 0.026 SINDH TV NEWS 0.002 KASHISH 0.006 9 NEWS NEWS
10 KTN NEWS 0.014 SINDH TV 0.002 ARUJ TV 0.016 KASHISH 0.002 KTN 0.005
11 SINDH TV NEWS 0.014 SINDH TV NEWS 0.002 AVT KHYBER 0.005 DHARTI TV 0.002 KAY2 0.005
12 DHARTI TV 0.012 KTN 0.002 PASHTO 1 0.003 KTN 0.001 PUNJAB TV 0.004
13 MEHRAN TV 0.011 KASHISH 0.001 MASHRAQ TV 0.002 PUNJAB TV 0.001 SINDH TV 0.002
14 MASHRAQ TV 0.009 PTV BOLAN 0.001 PTV BOLAN 0.002 SINDH TV 0.001 AWAZ 0.002
15 KAY2 0.008 MASHRAQ TV 0.001 PTV NATIONAL 0.002 MEHRAN TV 0.001 SINDH TV NEWS 0.002
16 PTV NATIONAL 0.006 VSH NEWS 0.001 KAY2 0.001 PTV BOLAN 0.001 PTV NATIONAL 0.001
17 PUNJAB TV 0.005 AWAZ 0.001 WASEB 0.001 WASEB 0.000 MASHRAQ TV 0.001
18 WASEB 0.004 DHARTI TV 0.000 VSH NEWS 0.001 VSH NEWS 0.000 MEHRAN TV 0.001
19 PTV BOLAN 0.002 MEHRAN TV 0.000 PUNJAB TV 0.001 KTN NEWS 0.000 DHARTI TV 0.001 AVT KHYBER VSH NEWS 0.001 KTN NEWS 0.000 0.000 AWAZ 0.000 KTN NEWS 0.000 20 NEWS 20 TOP PROGRAMS | OVERALL
Geo Ent’ Khani hits 6.52 ratings 18th Dec 2017
Top Programs | Total Individuals
December-17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 18-Dec-17 GEO ENT Khani 6.52 3,003 13.10
2 13-Dec-17 ARY DIGITAL Aisi Hai Tanhai 5.60 2,582 12.30
3 5-Dec-17 HUM TV Alif Allah Aur Insan 5.54 2,550 12.00
4 25-Dec-17 ARY DIGITAL BulBulay 5.06 2,331 10.20
5 23-Dec-17 HUM TV Khamoshi 5.03 2,315 11.30
6 4-Dec-17 HUM TV Naseebo Jali 4.93 2,269 11.90
7 5-Dec-17 HUM TV Thori Si Wafa 4.57 2,105 10.40
8 30-Dec-17 FILMAZIA Nagin 2 4.51 2,076 9.40
9 7-Dec-17 HUM TV Daldal 4.11 1,894 8.70
10 22-Dec-17 ARY DIGITAL Jeeto Pakistan 3.57 1,646 8.00
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
Geo Ent’ Khani Hits 6.99 Ratings on 18th Dec 2017
Top Programs | C&S Individuals
December-17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 18-Dec-17 GEO ENT Khani 6.99 3,003 14.10
2 13-Dec-17 ARY DIGITAL Aisi Hai Tanhai 6.01 2,582 12.80
3 5-Dec-17 HUM TV Alif Allah Aur Insan 5.94 2,550 12.70
4 25-Dec-17 ARY DIGITAL BulBulay 5.43 2,331 10.90
5 23-Dec-17 HUM TV Khamoshi 5.39 2,315 12.00
6 4-Dec-17 HUM TV Naseebo Jali 5.28 2,269 12.60
7 5-Dec-17 HUM TV Thori Si Wafa 4.90 2,105 11.10
8 30-Dec-17 FILMAZIA Nagin 2 4.83 2,076 10.00
9 7-Dec-17 HUM TV Daldal 4.41 1,894 9.20
10 22-Dec-17 ARY DIGITAL Jeeto Pakistan 3.83 1,646 8.60
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
Dec.17
Rank Date Channel Program Title Host Rtg% [Net] Rtg(000) [Net] Share [TTV]
1 01.Dec.17 GEO NEWS Lekin Rabia Anum 1.43 613.00 3.50 Aaj Shahzaib Khanzada Kay 2 05.Dec.17 GEO NEWS Shahzaib 1.40 601.00 4.00 Saath 3 01.Dec.17 NINETY 2 NEWS Views With Malick Malick 1.29 552.00 2.80
4 18.Dec.17 ARY NEWS The Reporters Sami Ibrahim 1.27 544.00 3.10
5 12.Dec.17 ARY NEWS Off The Record Kashif Abbasi 1.26 540.00 2.90
6 29.Dec.17 GEO NEWS Naya Pakistan Talat Hussain 1.25 537.00 3.00
7 13.Dec.17 GEO NEWS Capital Talk Hamid Mir 1.24 531.00 2.70
9 20.Dec.17 ARY NEWS Power Play Arshad Shareef 1.22 523.00 3.50
8 25.Dec.17 SAMAA Khara Such Mubashir Luqman 1.21 521.00 4.20
10 02.Dec.17 GEO NEWS Jirga Saleem Safi 1.16 498.00 3.40
GEO NEWS’ Lekin is on Top amongst talk shows during Dec 2017
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59 23 INFOTAINMENT SHOWS
Express News’ Khabardar is on top followed Hasb-e-Haal
Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV]
29-Dec-17 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.82 783 7.1
29-Dec-17 DUNYA NEWS Hasb-e-Haal 1.40 602 5.7
18-Dec-17 DUNYA NEWS Mazaaq Raat 1.35 582 5
13-Dec-17 EXPRESS NEWS Siyasi Theatre 1.16 500 4.7
7-Dec-17 GEO NEWS Khabar Naak 1.11 476 4.5
2-Dec-17 24 NEWS Kyun Key Jamhuryat Hai 0.36 154 1
9-Dec-17 NEO TV Sawa Teen 0.13 54 0.4
1.82 1.40 2.00 1.35 1.16 1.11
0.36 1.00 0.13 RATINGS%
0.00 Khabardar Hasb-e-Haal Mazaaq Raat Siyasi Theatre Khabar Naak Kyun Key Sawa Teen Naqalo Se Jamhuryat Hai Hoshiyar EXPRESS DUNYA NEWS DUNYA NEWS EXPRESS GEO NEWS 24 NEWS NEO TV NEWS NEWS 29-Dec-17 29-Dec-17 18-Dec-17 13-Dec-17 7-Dec-17 2-Dec-17 9-Dec-17
Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 all followed by TV One’s “Aap Ka Sahir”
Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.91 120 4.5
2 09:00-11:00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.89 117 4.4
3 09:00-11:00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.84 111 4.2
4 09:00-11:00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.51 67 2.5
5 09:00-11:00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.46 61 2.3
6 09:00-11:00 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.43 57 2.1
7 09:00-11:00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.40 52 2.0
8 09:00-11:00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.28 37 1.4
9 09:00-11:00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.21 28 1.1
10 09:00-11:00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.17 23 0.9
11 09:00-11:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.15 20 0.8
12 09:00-11:00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.03 4 0.1
13 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.02 2 0.1
14 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.01 2 0.1
15 09:00-11:00 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.01 1 0.1
16 09:00-11:00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 1.00 0 Ranking of morning shows is based on average ratings of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by TV One’s “Aap Ka Sahir”
Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.98 120 4.8
2 09:00-11:00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.96 117 4.7
3 09:00-11:00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.91 111 4.5
4 09:00-11:00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.55 67 2.7
5 09:00-11:00 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.46 57 2.3
6 09:00-11:00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.43 52 2.1
7 09:00-11:00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.30 37 1.5
8 09:00-11:00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.23 28 1.1
9 09:00-11:00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.19 23 0.9
10 09:00-11:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.17 20 0.8
11 09:00-11:00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.05 6 0.2
12 09:00-11:00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.03 4 0.1
13 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.02 2 0.1
14 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.01 2 0.1
15 09:00-11:00 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.01 1 0.1
16 09:00-11:00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.01 1 0.0
26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
1% Genre-wise Airtime Share% 2% 1% 0%
3% News Entertainment Regional 6%
Music Kids Movie 15% 41%
Sports Food Islamic
31% 160 150 140 116 120 100 80 57 60 40 21 CAT | Thousands Minutes CAT 11 20 8 5 2 1 - News Entertainment Regional Music Kids Movie Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
3% 4% Personal Products Detergents & Soaps Relative Share 4% 5% 24% Confectionery Construction 8%
Beverages Cellular Communication 11% 18% Cullinary Homecare Products 11% 12% Oral Care Government
43 14 45 12 40 35 10 Airtime (Mins) Spot's Freq 26 25 30 22 8 19 25
Thousands 12 17 20 6 13 13 Thousands 11 15 4 10 2 5 13 9 7 7 6 6 6 6 6 5 - -
Personal Care Products Leading CAT Share Followed By Detergents 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
UNILEVER PAKISTAN LTD 4%3% Relative Share 4% PROCTER & GAMBLE PAKISTAN LTD 4% 4% RECKITT BENCKISER PAKISTAN LTD. 5% 42% COLGATE PALMOLIVE LTD. KRAFT FOODS PAKISTAN LTD. 7% GLAXO SMITH KLINE PAKISTAN
11% Government of Sindh TELENOR PAKISTAN LTD 16% PAKISTAN ACCUMULATORS (PVT.) LIMITED (PAL) GOLDEN PEARL COSMETICS
80 250 208 70 Airtime (Mins) Spot's Freq 200 60 50 150 Thousands 40 Thousands 75 30 66 100 20 29 27 21 11 19 13 12 50 10 71 27 19 11 8 7 7 6 6 6 - -
For The Month Of Aug-17 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29 TOP 10 BRANDS
8% Surf Excel Relative Share 18% 8% Ariel Washing Powder Government of Sindh (Sindh) 8% Sunsilk Shampoo 13% Cadburys Dairy Milk 9% Dettol Soap Telenor Corporate 9% 9% Harpic Power Plus Osaka Battery 9% 9% Sunlight Powder
14 43 45 Airtime (Mins) Spot's Freq 12 40 35 10 26 25 22 30 8 19 17 25 Thousands
Thousands 13 13 20 6 12 11 4 15 10 2 13 9 7 7 6 6 6 6 6 5 5 - -
Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share% ABB TAKK NEWS CAPITAL TV 8% 8% NEWS ONE DAWN NEWS 7% AAJ NEWS EXPRESS NEWS 39% 6% DUNYA NEWS ARY NEWS 6% CITY 42 NEO 6% 5% 5% Others 5% 5%
CAT Minutes In Thousands
13 14 11 12 10 9 9 9 10 8 8 7 8 7 6
Thousands 4 2 0 ABB TAKK CAPITAL TV NEWS ONE DAWN NEWS AAJ NEWS EXPRESS DUNYA NEWS ARY NEWS CITY 42 NEO NEWS NEWS
Amongst News Channels ABB TAKK NEWS is Airing The Highest CAT……… 31 ENT CHANNELS | CAT COMPARISON
Relative Share ATV 8% HUM TV 33% 8% PLAY ENTERTAINMENT 7% GEO KAHANI 7% ARY DIGITAL 7% TV ONE 6% 7% EXPRESS ENT 6% 6% A PLUS 5% AAJ ENTERTAINMENT GEO ENTERTAINMENT Others
CAT Minutes In Thousands
9 9 9 8 8 8 7 7 6 6
ATV HUM TV PLAY GEO KAHANI ARY DIGITAL TV ONE EXPRESS ENT A PLUS AAJ GEO ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT
Amongst ENT Channels ATV is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
0% 11% 17% FILM WORLD 50% FILMAX 22% HBO SILVER SCREEN WB
4,220 5,000
4,000 1,812 3,000 1,387 895 2,000 45 1,000
0 FILM WORLD FILMAX HBO SILVER SCREEN WB
Amongst Movie Channels Film World is Airing The Highest CAT 33 REGIONAL CHANNELS | CAT COMPARISON
Relative Share VSH 10% APNA CHANNEL 9% Others 26% KTN 8% KTN NEWS 5% DHARTI TV 8% PUNJAB TV 6% SINDH TV MEHRAN TV RAAVI WASEB 7% 7% 7% 7%
CAT (Minutes) 7,000 5,916 6,000 5,047 4,454 4,390 5,000 4,103 4,100 4,081 3,896 4,000 3,114 3,056 3,000 2,000 1,000 0 VSH APNA KTN DHARTI TV SINDH TV WASEB RAAVI MEHRAN TV PUNJAB TV KTN NEWS CHANNEL
Amongst Regional Channels VSH Channel is Airing The Highest CAT 34 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
Music| CAT (Minutes) Sports |CAT (Minutes)
0 5,000 10,000 15,000 0 1,000 2,000 3,000
JALWA 10,712 TEN SPORTS 2,653
8XM 9,901 GEO SUPER 1,745
THE MUSIK 611 PTV SPORTS 127
Food | CAT (Minutes) Kids | CAT (Minutes)
0 500 1,000 1,500 2,000 2,500 0 2,000 4,000 6,000
CINEMACHI 5,322 MASALA 1,910 KIDS NICKELODEO 2,924 N ARY QTV 837 CARTOON 2,618 NETWORK
35 Thank You------