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For a Separate Broadcast Regulator MAY 2013 Newsletter from the CII Media & Entertainment Division CII CEOs ROUNDTABLE ON BROADCAST For a Separate Broadcast Regulator Minister of Information and Broadcasting Shri Manish Tewari asked the broadcast industry to “think aloud” to have a separate broadcast regulator CHANDRAJIT BANERJEE Director General, CII POLICY NOTES Innovation in M&E will be the focus at The Big Picture Summit Our recently concluded CEOs Round- table on Broadcast brought the media industry leaders, Government and Civil Society to deliberate on the issues impacting the broadcast sector. A “techno-commercial” Regulator for the Broadcast sector was flagged by Shri Manish Tewari, Union Minister ddressing more than 70 top broad- solution will be brought about to TRAI’s for Information & Broadcasting. CII cast industry leaders, the minister recent regulation which bars television will work with the broadcast sector and A once again mooted the idea of “techno- channels from telecasting more than 12 other stakeholders to bring in a consen- commercial” regulator for the broadcast minutes of advertisements every hour. sus on this issue. sector which is growing exponentially He said the broadcast landscape is chang- We are thankful to the Ministry of Information and Broadcasting for their and witness rapid changes in the wake of ing in the country with digitization and this “free and frank” participation in these cable TV digitization. He also made it clear issue of fixing time slots for advertisements roundtables as they give an opportunity that content will not be regulated by the will be taken up at an appropriate time. for M&E leaders to get a clear policy Government. Interacting with stakeholders of cable TV perspective from the Ministry. We will Shri Manish Tewari further re-emphasised digitization in the subsequent session of continue this Roundtable initiative to commitment from the Government to the CII Roundtable, Uday Kumar Varma, all verticals of the M&E sector. execute cable TV digitization and protect Secretary Ministry of I&B said the entire India -- The Big Picture Summit, CII’s interests of the consumers as they are the exercise of digitization was to bring out a annual flagship convention on the M&E largest stakeholder in digitization exercise. transparent mechanism, credible subscrib- sector, is slated for September 13-14, Taj 38 cities in 15 States of India are experi- er data and finally ensure that dividends Palace, New Delhi. While the Summit’s objective will continue to take the Indian encing cable TV Digital broadcast from of digitization reach the end consumers. M&E sector to $100 billion, the focus this April 1, 2013. “We have discarded a system which was not year will be on embracing innovation in In a major relief to broadcast channels, transparent and moving towards a system the Media & Entertainment Sector. Shri Manish Tewari maintained that a which has to be transparent.” This year, we will showcase game changer in innovation in the M&E CII all set for exhibitors at the CII anniversary. Actor Vidya sector and the brightest minds to share Cannes Film Market booth include – Gujarat, Balan will sit on the main their vision. India is top in the radar of Maharashtra and West Jury alongside Ang Lee, Cannes Film Festival as Guest Country For the 10th consecutive Bengal Tourism – they Nicole Kidman and the as we celebrate 100 years of Cinema. year, CII will be at Cannes will promote film shooting likes. Steven Spielberg is CII has been participating at Cannes managing the CII B2B locations in their states. the president of the Jury. Film Market for over a decade and this market place and its Disney UTV is also part of Nandita Das will be on the year there has been enormous interest booth at Palais. CII has the CII exhibitors. Cinefondation Jury. Indian among Indian state governments to been coordinating the This year is special to India films Bombay Talkies (Gala position their film shooting locations to India participation at the as Cannes Film Festival celeberation), Monsoon Cannes Film Market for the global filmmaking community. 2013 will feature India as Shootout (Midnight over a decade, positioning the Guest Country. The Screening), Ugly (Directors Send your views to our M&E division the Indian Entertainment Cannes focus will coincide Fortnight), Dabba head [email protected] industry on the global with Indian cinema’s (International Critics landscape. This years’s celebration of its 100th Week). Newsletter from the CII Media & Entertainment Division 1 CII CEOs ROUNDTABLE ON BROADCAST Straight from the I&B Minister Shri Manish Tewari, Minister for Information & Broadcasting, re-emphasises its commitment for smooth Cable TV digitization and protecting consumer interests at the CII CEOs Roundtable on Broadcast (April 18, 2013 New Delhi) On TRAI’s Advertising Regulation I do understand your concern with regard to the advertising regulation. And let me tell you very clearly that we do not do indirectly what we do not want to do directly. So if there is anybody under the mistaken impression that we play good cop bad cop with TRAI, let TRAI step on your tail and then offer lip sympathy. Let me disabuse you of this notion. If we wanted to enforce this regulation because it is a part of the licensing conditions which you have undertaken voluntarily, we could have done it directly. This has not been our intent ever. We understood that till the time the digitization process is unfolded, the landscape settles down, revenue start kicking in, alternative revenue stream develops -- may be there is a strong and prudent case. Setting up BARC The broadcasting industry need to initiate immediate steps for setting up the Broadcast Audience Research Council (BARC) mechanism. The digitization process had created a model where the given database emerging from the process could be SHRI MANISH TEWARI Minister of Information & Broadcasting analyzed and expanded exponentially. The Government is willing to provide this data to an industry created body. This body in turn could utilize the data for use in No Content Regulation the public space. The initiation of this industry led process would ensure a two way flow of information necessary for analyzing advertising trends and models. Our intent is not to regu- late content. Regulation Need for a Broadcast Regulator Consumers and Digitization The broadcasting universe has grown exponential- The Government is aware of in the media space on the ly. It has its own peculiar, unique characteristics It the needs of the consumer content side is not going to requires the kind of undivided attention and the and desired that the whole focus which a regulatory body needs to bring to process of digitization imple- come out of the political it. Without casting aspersions on the work of the mentation ought to be done executive. As and when it TRAI, which has done excellent job-- may be the causing the least pain to the time has come for the industry to reflect on the biggest beneficiary i.e., the comes it is going to come fact whether on the techno-commercial side there consumer. out of the judicial process. is a need for a separate broadcasting regulator. We are completely delighted Give digitization time to settle We need to create a The fact that we have been with the phase II digitization. down. This is the technology complete ecosystem asked to cut down on ad The laws can be created phase of digitization and to spread the domestic durations in a sudden manner at the Centre. But in the business phase will follow. manufacturing and (the recent TRAI notification) democracy we live in At that time we can have standards. Though the cable -- at a time when advertising anybody has the right to go a dialogue between the industry has an industry remains absolute and there is the court, raise issues and industry and regulator status, it is only the head- no alternative medium --there stop the process. Hats off to facilitated with the I&B end which is considered an has to be understanding of the Ministry of Information & Ministry to actually address infrastructure. MSOs need to the realities that broadcasters Broadcasting for managing any issue on the kind of ads be get telecom status. face and we need to arrive digitization process beautifully or the number of ads put out on a common ground on this on air issue K V L NARAYAN RAO HARIT NAGPAL PREET DHUPER ASIF KHAN President, The News Broadcasters MD & CEO, Tata Sky COO, BBC World (India) Pvt Ltd Director, Indieon Technologies Association 2 Newsletter from the CII Media & Entertainment Division CII CEOs ROUNDTABLE ON BROADCAST Digitization Good for Everyone The reforms in the broadcasting sector would be absolutely incomplete till we are able to put in place, a really credible, transparent, TV programme rating system, says Shri Uday Kumar Varma, Secretary, Ministry of Information & Broadcasting at the CII CEOs Roundtable on Broadcast The second phase of digitization could happen because every stakeholder in the Our broad objective cable and broadcast sector worked towards is to bring about a this. One of the reason why we could carry out phase II digitization very smoothly was complete transparency because there was a great deal of support to the broadcasting across the country from consumers. That actually should convince us that this is good sector. And, let the for every stakeholder, said Uday Kumar dividend of this reach Varma, Secretary, Ministry of Information & Broadcasting. the consumer. Both Speaking at the CEOs Roundtable on these things are non Broadcast, he said that a technical model is in place for cable TV digitization, but an ap- negotiable propriate business model has to be in place.
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