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Alphabet Is a Global Technology Company Focused Around Key Areas, Such As, Advertising, Operating Systems and Platforms, Enterprise and Hardware Products

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Alphabet Is a Global Technology Company Focused Around Key Areas, Such As, Advertising, Operating Systems and Platforms, Enterprise and Hardware Products Company Overview: Alphabet is a global technology company focused around key areas, such as, advertising, operating systems and platforms, enterprise and hardware products. The company generates revenue primarily by delivering online advertising, by selling apps, hardware, and contents on Google Play. Name Ticker D + G Compounder Score Alphabet Inc. Class A GOOGL 13.75% 8 Last Twelve Months Highlights: Google's cloud demand and content use is offsetting an advertising slump. Core search ads exited 2Q with flat year-over-year growth vs. mid-teens declines in March, echoing internet peers in sight of stabilization. We believe cloud demand is here to stay, enabling sales growth of over 40%. A surge in use across YouTube, G Suite and other properties is opening revenue channels in e-commerce, gaming and cloud, which we think is improving the long-term outlook and diversifying Alphabet. With a ballooning cash balance, Alphabet announced a $28B buyback program. Bull Case: • Cheap Valuation - With their renewed focus and investments on Cloud, I expect Alphabet to continue to grow its market share in IaaS and while they are the #3 player in a $40B industry, there is share to take from other players to drive growth. We believe that these investments that Alphabet made will ensure that they take share from the multitude of other companies that collectively have 32% of IaaS market share. As Alphabet proves to the market that their Cloud strategy is working, its EBITDA multiple should expand as the market gives weight to its Cloud strategy. • Google Cloud is Growing - Alphabet developed an ambitious plan to take share in cloud computing and become the #2 player in this industry. Google Cloud comprises their IaaS, PaaS and SaaS plays via GCP and G-Suite which is their SaaS offering as a Microsoft Office 365 alternative. In the most recent quarter, Google Cloud revenues of $3.0B with growth of 43% y/y (vs. +52% y/y in 1Q20), with continued growth from GCP and G-Suite (including Google Meet which benefits from work-from-home). The company also noted increasing traction with large clients in Cloud, and its backlog reached $14.8B in 2Q20 (up from $12.8B in 1Q). Google and Microsoft should be able to post cloud revenue growth in excess of 35% in 2020, while Amazon may top 30%. • Large Total Addressable Market for Advertising Revenue – Per the company, GOOGL owns 40% of the digital ad market space worldwide. There has always been an overhang that the company will reach a ceiling in digital ad spending. Luckily, there remains a long runway for growth. Per management, 40% of advertising budgets remain offline, 90% of commerce still offline. Furthermore, the company continues to see addition parallels where they see an opportunity for new parallels in the monetization of digital advertisements. Bear Case: • Aggressive Competition from Amazon – Google may be losing market share of online advertising revenue worldwide, due to aggressive competition, especially from Amazon, which increasingly captures more revenue for this concept and increases its market share. Amazon is slowly gobbling up Google's ad revenue. The changing habits of electronic consumers, who for the most part no longer search Google, but go directly to Amazon's search, is causing companies to prefer Amazon over Google as a platform for their ads. • Unfriendly Share Structure - While we are fans of Google’s management team, we believe that the stock split was a shareholder unfriendly move. We believe management is executing on its strategy and performing well so far, but if any serious missteps are made, it will be much more difficult for shareholders to effect any change in leadership. • Government Noise - Google and Facebook, at the least, seem destined to face government antitrust challenges this year or in 1Q21 as pressure on antitrust enforcers to take action against powerful tech platforms has reached a fever pitch. Increasingly frequent complaints and concerns from observers and politicians are aired, motivating Justice Department, FTC and state probes that could possibly lead to challenges. Regulation may be the bigger risk, in our view. Overall Thesis: We see Alphabet as one of the best-positioned companies in the digital ad sector, with exposure to some of tech’s most important secular trends through mobile search, YouTube and enterprise cloud computing. We expect Cloud to become a more central component of the thesis over time (as the business scales and margins improve) and expect Google to continue capturing market growth from the ongoing shift towards digital advertising. Key risks include revenue impact from potential product changes mandated by regulators, weaker-than-expected cost discipline, competition, and dilutive M&A. Past performance is not indicative of future results. Investing involves risk including the potential loss of principal. This material is not financial advice or an offer to sell any product. The actual characteristics with respect to any particular client account will vary based on a number of factors including but not limited to: (i) the size of the account; (ii) investment restrictions applicable to the account, if any; and (iii) market exigencies at the time of investment. Aptus Capital Advisors, Inc. reserves the right to modify its current investment strategies and techniques based on changing market dynamics or client needs. Forward looking statements cannot be guaranteed. This is not a recommendation to buy or sell a particular security. There is no assurance that any securities discussed herein will remain in an account's portfolio at the time you receive this report or that securities sold have not been repurchased. The securities discussed may not represent an account's entire portfolio and in the aggregate may represent only a small percentage of an account's portfolio holdings. It should not be assumed that any of the securities transactions, holdings or sectors discussed were or will prove to be profitable, or that the investment recommendations or decisions we make in the future will be profitable or will equal the investment performance of the securities discussed herein. Information was obtained from third party sources which we believe to be reliable but are not guaranteed as to their accuracy or completeness. Advisory services offered through Aptus Capital Advisors, LLC, a Registered Investment Adviser registered with the Securities and Exchange Commission. Registration does not imply a certain level or skill or training. More information about the advisor, its investment strategies and objectives, is included in the firm’s Form ADV Part 2, which can be obtained, at no charge, by calling (251) 517-7198. Aptus Capital Advisors, LLC is headquartered in Fairhope, Alabama. ACA-19-34. .
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