OUR STORY

OUR STORY BEGINS WITH A YOUNG AFRICAN WOMAN WHO DARED TO DREAM.

A WOMAN WHO WANTED TO SHARE HER PASSION FOR THE PEOPLE, NATURAL BEAUTY AND HEALING RITUALS OF HER HOME CONTINENT. TO CREATE A BRAND THAT COULD CHANGE HER LIFE AND OTHERS’ FOR THE BETTER. SO SHE DID.

In 2010, Zeze Oriaikhi-Sao launched Malée – a luxury fragrance, bath and FOUNDER FOUNDER body care range inspired by generations of African healing rituals and time-honoured beauty traditions.

Oraikhi-Sao Zeze She named it Malée afer her great grandmother. It is a term of endearment used for a gracious learned woman in Bini, the language spoken by a tribe in the Edo Kingdom of Nigeria.

This ancient wisdom advocated the powerful healing properties of 100% pure plant-based ingredients sourced from nature itself. These traditions live on in Malée, with their efficacy proven by modern science.

Zeze has since expanded her business across Africa, the UK, the rest of Europe, and ultimately the globe, setting a precedent in the African-made luxury goods market.

3 Q U A L I T Y

We use only 100% natural active ingredients in our products. Each jar, tub and bottle contains only what your skin needs to get the results you want. We ensure that all our products are free from MALÉE mineral oils, animal-derived ingredients, many known allergens and harmful parabens and silicones. BEAUTY WITH PURPOSE LOCALLY PRODUCED Malée [Pronounced Mah-lay] is a luxury, fragrance and body Our products are formulated and produced locally in South care range inspired by the breathtaking landscapes, wildlife, Africa – complete with SABS registration and at ISO 9001:2015 culture and history of Africa. compliant facilities. This means that our products are not only Our products are formulated using high concentrations of great but also in keeping with the global standard of good powerful plant-based botanicals to hydrate, rejuvenate, manufacturing practices. strengthen the skin’s immunity and counter the ageing process. EFFICACY Malée embodies the ancient African premise of beauty with We believe that less is more. Clean beauty means not bulking purpose: healing, wisdom and nature. The circular symbol on up our formulas with unnecessary ingredients. We use a careful Malée’s logo is a reference to Adinkrahene - the primary symbol selection of potent botanicals in high concentrations scientifically of the Ghanaian Adinkra - a series of symbols used to tell stories proven to heal, soothe and pamper the skin. It’s how we ensure and describe history. that our products always live up to their purpose and promises.

We believe that personal success starts with self-care. CONSCIOUS LUXURY That luxury should not come at a cost to the environment. And that brands should give back to local communities We believe that beauty should not come at a cost to others. to help build a better world. We never test on animals or use any animal-derived ingredients. Our ingredients are sustainably sourced and cruelty-free. Packaging follows a minimalist design and all elements are fully recyclable.

DESIGN PRINCIPLES

We design with purpose. Inspired by the African landscape, tribal markings, Adinkra symbols and botanicals in our products, we create packaging that is not only a beautiful addition to your home, but also designed to protect the ingredients within and prolong their efficacy.

UNIVERSALLY APPEALING

Malée is genderless, designed for women and men alike, our products and fragrances take them on healing aromatherapy journeys that enrich their bodies and minds.

5 O U R VALUES

COMMUNITY

Malée has its roots in Ubuntu. An African concept that translates to “I am because we are”. We are dedicated to sharing our success with the local communities that source, supply and help create the natural ingredients for our products. And we welcome the loyal customers who support and share our vision. Malée is wholly BEE compliant, as are our suppliers.

EMPOWERMENT

We want to help build a world where all people have the opportunity to achieve their dreams. Our entrepreneurial spirit extends to investing in local communities, building skills and inspiring others to strive for more and achieve greater things. With every purchase of a Malée product, our customers contribute to the education of children in underprivileged African communities. In the same way, our customers are empowered to make a real and positive impact in the world by choosing Malée.

SUSTAINABILITY

We owe the quality, efficacy and success of our products to the earth. We show our respect and gratitude by striving for sustainability in everything we do – being conscious of our impact on the environment and leaving a lighter footprint on the land.

EXPERIENCES

Malée is firmly grounded in the true stories and ancient healing rituals of Africa. We pay respect to our rich heritage by sharing our tried-and-tested knowledge of natural ingredients and skin-care traditions through aromatherapeutic journeys and quality products.

6 7 SUSTAINABILITY REDUCE, RE-USE, RECYCLE ZERO WASTE

Most of our products are produced in glass packaging that is Because we believe, we act. fully reusable and recyclable.

At Malée, we work continuously and with coordinated efforts NO MICROSCOPIC PLASTIC to create the economic, environmental, ethical and social We do not use microbeads in any of our formualtions. conditions that allow for a better tomorrow. COLD PROCESS MANUFACTURING These beliefs guide us and that is why we put them into action. Using cold process manufacturing methods in our production reduces energy usage during production.

WATERLESS FORMULATIONS

We formulate our products using richer ingredients and less water.

CARBON FOOTPRINT

Working with local suppliers and local communities mean we reduce our carbon foot print within our supply chain.

SUSTAINABLE INGREDIENTS

All our products are made with ingredients from sustainable farming sources.

9 SCENT OPTION 1:

VERDURE

FRESH | VIVID | UPLIFTING

Delightfully uplifting and refreshing, Verdure takes you on an exhilarating journey through the lush mangroves, earthy forests and dewy wetlands of Africa.

Legend has it that in Tanzania, raindrops were believed to be the tears of Udo, goddess of youth and beauty – a sip of which could grant eternal beauty.

55% BRIGHT CITRUS 25% CRISP MINT

15% WARM PATCHOULI

This invigorating scent opens with a bright, energising burst of citrus, followed by refreshing mint grounded in warm, earthy patchouli. As fresh as dew on a spring leaf, this fragrance will leave you feeling youthful, energetic and confident all day. Spritz into the air anywhere in your home for an instantly invigorating effect.

12 13 SCENT OPTION 2:

PEPPERSAGE

WOODY | SPICY | BALANCED

Inspired by centuries of African philosophy and local traditions, this enigmatic fragrance invokes the spirit of the continent with warm spice and woody notes.

This warming scent opens with spicy black peppercorn balanced with aromatic woody notes of clary sage.

65% SPICY BLACK PEPPERCORN 35% WOODY CLARY SAGE

African sages channel the spiritual connection between nature and communities to guide their tribes towards ongoing prosperity. Breathe in the warm and uplifing notes of this fragrance when you want to restore a sense of balance to your life − at home or on the go.

14 15 PRODUCT HAIR Nourishing Conditioner RANGE Replenishing Shampoo

BATH + BODY R O O M FRAGRANCE Bath Syrup Bath Salts Room Mist Moisturising Shower Gel Soy Candle Hydrating Body Cream Soap Bar PUMPS + HOLDERS HANDS Bulk 5l Pump Anti-bacterial Hand Wash Glass Bottle Replacement Pump Anti-aging Hand Cream Glass Amenities Product Holder

F A C E + BODY MISTS

Insect Repelling Mist Verdure Refreshing Mist

16 17 HAIR REHYDRATE + NOURISH

1 2 3 4

1/ VERDURE M O I S T U R I S I N G 3/ PEPPERSAGE M O I S T U R I S I N G 1 2 3 4 SHAMPOO 200ML | 5L SHAMPOO / 200ML | 5L Gentle hair cleanser helps to restore hair’s elasticity, Gentle hair cleanser helps to restore hair’s elasticity, rehydrate and nourish the hair shaft. Leaves hair clean without rehydrate and nourish the hair shaft. Leaves hair clean without drying, stripping, irritation or build up. CONTAINS: Jojoba drying, stripping, irritation or build up.CONTAINS: Jojoba oil, oil, Wheat bran extract, Coconut oil, Sweet almond oil Wheat bran extract, Coconut oil, Sweet almond oil

2/ VERDURE HYDRATING BODY CREAM 4/ PEPPERSAGE NOURISHING 200ML | 5L CONDITIONER / 200ML | 5L

A moisturising and hydrating daily conditioner that helps to A moisturising and hydrating daily conditioner that helps to boost hair immunity with Provitamin B5 to seal the hair shaft boost hair immunity with Provitamin B5 to seal the hair shaft for extra shine Leaves hair silky, soft, manageable, nourished for extra shine Leaves hair silky, soft, manageable, nourished and light. CONTAINS: Aloe vera extract, Olive oil, Coconut and light.CONTAINS: Aloe vera extract, Olive oil, Coconut oil, Sweet almond oil, Jojoba oil, Provitamin B5, Wheat bran oil, Sweet almond oil, Jojoba oil, Provitamin B5, Wheat bran extract, Castor oil extract, Castor oil

18 19 VERDURE BATH + BODY REHYDRATE + NOURISH

1 2

3

1/ VERDURE M O I S T U R I S I N G 3/ VERDURE SOAP BAR / 200G 1 2 4 5 SHOWER GEL 200ML | 5L An all over body bar rich in vitamin E that leaves skin Transform shower time into a personal spa experience with protected, nourished, antioxidised and refreshed our moisturising body gel cleanser.This luxurious shower gel CONTAINS: Wheat Germ Oil indulges your senses, while leaving skin clean, supple and pampered all over.CONTAINS: Aloe Vera Extract 4/ BATH CRYSTALS 2/ V E R D U R E H Y D R A T I N G BODY CREAM / 200ML | 5L 5/ BATH SYRUP

Intensely moisturising non greasy body creme that enhances elasticity, boosts skins immunity, protects from free radicals, hydrates and antioxidises. Leaves skin soft, moisturised and hydrated. CONTAINS: Shea butter, Avocado oil, Wheat Germ oil, Sweet almond oil.

20 21 PEPPERSAGE BATH + BODY REHYDRATE + NOURISH

1 2

3

1/ PEPPERSAGE M O I S T U R I S I N G 3/ PEPPERSAGE SOAP BAR / 200G 1 2 4 5 SHOWER GEL / 200ML | 5L An all over body bar rich in vitamin E that leaves skin Transform shower time into a personal spa experience with protected, nourished, antioxidised and refreshed our moisturising body gel cleanser.This luxurious shower gel CONTAINS: Wheat Germ Oil indulges your senses, while leaving skin clean, supple and pampered all over.CONTAINS: Aloe Vera Extract 4/ BATH SYRUP / 5L 2/ PEPPERSAGE HYDRATING BODY CREAM / 200ML | 5L 5/ BATH CRYSTALS / 5KG

Intensely moisturising non greasy body creme that enhances elasticity, boosts skins immunity, protects from free radicals, hydrates and antioxidises. Leaves skin soft, moisturised and hydrated. CONTAINS: Shea butter, Avocado oil, Wheat Germ oil, Sweet almond oil.

22 23 HANDS INVIGORATE + MOISTURISE

1 2 3 4

1/ VERDURE A N T I - B A C T E R I A L 3/ PEPPERSAGE ANTI-BACTERIAL 1 2 3 4 HAND WASH / 200ML | 5L HAND WASH / 200ML | 5L

Moisturising and anti-bacterial hand wash with natural tea Moisturising and anti-bacterial hand wash with natural tea tree extract Leaves skin clean and supple. CONTAINS: Tea tree extract Leaves skin clean and supple. CONTAINS: Tea tree extract, Wheat bran extract, Aloevera extract tree extract, Wheat bran extract, Aloevera extract

2/ VERDURE ANTI-AGING HAND 4/ PEPPERSAGE ANTI-AGING HAND CREAM / 200ML | 5L CREAM / 200ML | 5L

Give dry, chapped and tired hands a healthy, youthful glow Give dry, chapped and tired hands a healthy, youthful glow with our anti-aging hand cream. Scientifically proven to with our anti-aging hand cream. Scientifically proven to intensely condition and repair, this non-greasy formula will intensely condition and repair, this non-greasy formula will leave you feeling just as pampered as a manicure would. leave you feeling just as pampered as a manicure would.

24 25 R O O M FRAGRANCE REFRESHING + INVIGORATING

1

2

1/ VERDURE ROOM MIST / 1 100ML | 5L

A long-lasting Room Mist that instantly changes the scent in a space to introduce a burst of invigorating fragrance. Formulated to refresh and invigorate your space.

2/ VERDURE SOY CANDLE / 250G

An all over body bar rich in vitamin E that leaves skin protected, nourished, antioxidised and refreshed.

CONTAINS: Wheat Germ Oil

26 27 F A C E + LIPS BODY MIST NOURISH + PROTECT REFRESH + PROTECT

1/ COOLING INSECT REPELLING MIST PEPPERMINT LIP BALM STICK / 5G 100ML | 5L Treat dry, dehydrated, chapped and irritated lips with this All natural insepct repelling mist that is cooling on the skin conditioning and moisturising balm. Scientifically proven to and repels most flying insects. CONTAINS: Citronella, Lemon intensely condition and repair, this ultra- nourishing formula Grass Oil, Vanilla Oil will leave your lips feeling plump and pampered. CONTAINS: Macadamia Oil, Apricol Oil, Shea Butter and Vitamin E Oil

28 29 L O U N G E Translucenttranslucent perspex Solidsolid perspexperspex frost perspex fluorescent translucent translucent perspexClear White solidWhite perspex155C * White Clear frost* perspex171C 1788C * fluorescent translucent Clear U000 Opal U030 Opal U068 Cream U128 Polar White Crystal Clear Lava Orange Mars Red P R O D U C T 030 000 3T19 4T56 White White 123C 130C 587C 395C 387C 108C Clear White * **White 155C* White* Clear * 171C 1788C Opal U040 Opal U050 Yellow U260 Yellow U229 Lemon Sorbet Citrus Yellow Acid Green Solar Yellow HOLDERS * 2T30 2T07 6T66 2T32 * * Clear U000 Opal U030 116C 165C Opal 1655CU068197C Cream U128 2748 C 2665C Polar White Crystal Clear Lava Orange Mars Red * 030 000 3T19 4T56 Yellow U261 Amber U300 Orange U363 Pink U46701 Sapphire Blue Aurora Violet fluorescent frost 7T28 7T58

A wall mounted dispenser with the 7427C 3298C 186C 201C 199C 3305C 171C 1788C White White ****123C 130C 587C 395C 387C 108C Red U400 Green U600 Red U461 Red U463 Chilli Red Emerald Green Lava Orange Mars Red appearance of frosted, translucent *and solid ** * 4T50 6T59 3T290 4T660 * * Opal U040 Opal U050 Yellow U260 Yellow U229 Lemon Sorbet Citrus Yellow Acid Green Solar Yellow glass. The holders are upmarket in look and 3288C 317C 301C 7421C 165C 1767C 2T30 387C 2T07108C 6T66 2T32 feel. Made of recyclable ‘green’ perspex the * * * ** Green U6010 Blue U700 Red U490 Green U650 Mandarin Blush Pink Acid Green Solar Yellow Orange 3T17 4T46 6T860 2T420 holder is easy to clean and eliminates issues 116C 165C 1655C 197C 2748 C 2665C with moisture that regular silver/aluminium 5195C 407C * 300C 287C * 7457C 297C 284C * Neutral U90 Neutral U95 Blue U725 Blue U743 Glacier Green Arctic Blue Neptune Blue 6T21 7T77 7T97 holders have. Yellow U261 Amber U300 Orange U363 Pink U46701 Sapphire Blue Aurora Violet fluorescent frost 7T28 7T58 439C * 287C Black 6C 283C Bronze U5040 Blue U7084 Black U960 Electric Blue *special colours Available in a range of colours to match your 7T69 7427C 3298C 186C 201C 199C 3305C please note that we don’t carry stock of these specific171C colours 1788C

brand and with plenty of room for additional Cool translucent perspex solid perspex frost perspex fluorescent translucent478C based on availability, a minimum order might be applicable Frosted** perspex **Gray 7C * branding. A hidden key mechanism is please allow for a courier fee Red U400 Green U600 RedGrey U461 U9523 Brown U581Red U463 Chilli Red Emerald Green Lava Orange Mars Red used, so the lookClear and feelWhite isn’t affected.White 155C * White Clear * 171C 1788C * 4T50 6T59 3T290 4T660 Clear U000 Opal U030 Opal U068 Cream U128 Polar White Crystal Clear LavaFlourescent Orange Mars Red The holder works as a sturdy and stylish, 030 000 3T19 4T56 translucent www.greengrassdesign.co.za translucent perspex solid perspex frost perspex fluorescent translucent3288C 317C 301C 7421C 165C 1767C 387C 108C effective mounted* White dispenser.White **123C 130C * 587C 395C * 387C 108C * Clear White White 155C White Clear 171C 1788C Opal U040 Opal U050 *Yellow U260 Yellow U229 Lemon* Sorbet Citrus Yellow * Acid Green Solar Yellow ** 2T30 2T07 6T66 2T32 Green U6010* Blue U700 *Red U490 Green* U650 Mandarin Blush Pink Acid Green Solar Yellow Clear U000 Opal U030 Opal U068 Cream U128 Polar White Crystal Clear Lava Orange Mars Red 030 Orange 3T17 The Malée product holders are successful 030 000 3T19 4T56 4T46 6T860 2T420 * 116C 165C 1655C 197C 2748 C 2665C long term stapleWhite for ourWhite current hospitality123C 130C 587C 395C 387C 108C Yellow U261 Amber U300 Orange U363 Pink U46701 Sapphire Blue Aurora Violet fluorescent frost * ** * 7T28 7T58 * * 5195C 407C 300C 287C 7457C 297C 284C clients who seeOpal high U040 volumeOpal U050 traffic inYellow their U260 Yellow U229 Lemon Sorbet Citrus Yellow Acid Green Solar Yellow 2T30 2T07 6T66 2T32 communal wash7427C rooms.3298C ****186C 201C 199C 3305C * 171C 1788C * 116C 165C 1655C 197C 2748 C 2665C Red U400 Green U600 Red U461NeutralRed U90U463 Neutral U95 Chilli Red Emerald Green BlueLava U725 Orange Mars RedBlue U743 Glacier Green Arctic Blue Neptune Blue 4T50 Flourescent * 6T59 fluorescent3T290 4T660 frost 6T21 7T77 7T97 Yellow U261 Amber U300 Orange U363 Pink U46701 Sapphire Blue Aurora Violet frosted 7T28 7T58 3288C * 317C 301C * * 7421C **165C 1767C 387C 108C 7427C 3298C 186C 201C 199C 3305C 171C 1788C Green U6010 Blue U700 Red U490 439CGreen U650 Mandarin Blush Pink 287CAcid Green Solar YellowBlack 6C 283C ****Orange 3T17 4T46 6T860 2T420 Red U400 Green U600 Red U461 Red U463 Chilli Red Emerald Green Lava Orange Mars Red 4T50 6T59 3T290 4T660 SPECIAL COLOURS 5195C 407C 300C 287C 7457C 297C * 284C special colours * Bronze 3288CU5040* Blue U7084 Black U960 Electric Blue 7421C 165C * 317C 301C 1767C 387C 108C Please note that these colours Neutral U90 Neutral U95 Blue U725 Blue U743 Glacier Green Arctic Blue Neptune Blue 7T69 * * * **6T21 7T77 7T97 are based on availability, Green U6010 Blue U700 Red U490 Green U650 Mandarin Blush Pink Acid Green Solar Yellow please note that we don’t carry stock of these specific colours Orange 3T17 4T46 6T860 2T420 439C 287C Black 6C 283C a minimum order may be Cool 5195C 407C * 300C 287C 7457C 297C 284C 478C basedapplicable. on availability, a minimum order might be applicable Bronze U5040 Blue U7084 Black U960 Electric Blue Gray 7C *special colours * * 7T69 Neutral U90 Neutral U95 Blue U725 Blue U743 Glacier Green Arctic Blue Neptune Blue please* note that we don’t carry stock of these specific colours 6T21 7T77 7T97 please allow for a courier fee Cool 478C based on availability, a minimum order might be applicable Gray 7C * Grey U9523 Brown U581 439C 287C Black 6C 283C please allow for a courier fee * Grey U9523 Brown U581 Bronze U5040 Blue U7084 Black U960 Electric Blue *special colours 7T69 please note that we don’t carry stock of these specific colours

Cool 478C basedwww.greengrassdesign.co.za on availability, a minimum order might be applicable Gray 7C * please allow for a courier fee Grey U9523 Brown U581 www.greengrassdesign.co.za

30 www.greengrassdesign.co.za 31 1. 2. 5. 1. FA I R L A DY 3. M A R I E C L A I R E P R I X 5.MAMA AND BABY AWARDS BEST OF BEAUTY 2012 D’E XC E L L E N C E BEAUTY SHORTLIST 2017 O U R Verdure Hydrating Body Scrub DE LA BEAUTÉ 2013 Verdure Moisturising Body Oil: Verdure Solid Perfume Verdure Hydrating Body Scrub: Editor's Choice Best Natural / Best Scrub Organic Moisturiser CREDENTIALS 2. C O S M P O L I TA N Polyanthes Candle: Winner Best 3. CONSUMER AWARDS 2012 4. P U R E B E AU T Y Aromatherapy Product

Verdure Hydrating AWARDS 2016 We’re proud to have received numerous awards Body Scrub: Best Scrub Verdure Hydrating Body Scrub: 6. SPICE TV L I FE S T Y L E and features in leading publications across the Ochre Room Mist: Best Room Scent Highly Recommended HONOURS 2017 Verdure Hydrating Body Cream: Aromatherapy Product Best Beauty Brand Africa globe. We see these as a testament to the quality 6. Best Hydrating Body Cream and efcacy of our products, as well as the enduring support of our loyal customers.

Business Retail Innovation Brands Phytomer targets new Marks & Spencer rolls out Quadpack launches The Body Shop unveils emerging markets Sparks card DIY well pump Oils of Life lotion page 3 page 6 page 9 page 10

cosmeticsbusiness.com twitter.com/cb_beautynews 26 October 2015 NEWS Issue 41 COTY TO ACQUIRE BEAMLY IN DIGITAL MARKETING DRIVE The acquisition is said to provide a expert advice “significant change” in Coty’s digital engagement capabilities as it addresses the shift from traditional to online media

K cosmetics powerhouse Coty has entered into an agreement to acquireFROM digital AFRICA TO THE Umarketing company Beamly. Based both in the UK and US, Beamly specialises in creating digital marketingREST OF THE WORLD campaigns across online video and social media. The aim of the acquisition is to useAfrican Beamly’s beauty brands are increasingly breaking out of local markets expertise in social benchmarking, contentand going global. Malée Founder Zeze Oriaikhi shares her insights creation and content optimisation, as well as its consumer engagement tools, to deliverMalée Coty’s launched in South Africans have for brand strategies across consumer segments.Africa in 2010. How has The Beamly team is expected tothe work brand with grown since? “centuries perfected Coty’s in-house marketing organisationI started on Malée on my bed effective beauty

“enhanced digital marketing campaigns”,with a notepad a in routines and created

release noted, while it also highlightedJohannesburg, that the South Africa. products that have great acquisition would provide a “significantIt was reallychange” just an idea. “ in Coty’s own digital engagement Fastcapabilities. forward almost five results, and these have Malée’s ochre palette of Camillo Pane, Executive Vice Presidentyears and of we now have a still not been shared fragrance notes is inspired by the Northern Namibian Himba People Category Development at Coty, said:catalogue “The of 58 products and four fragrances. with the world acquisition of Beamly will addressIn the our first four years we grew our sales revenue Zeze Oriaikhi, Founder, Malée accelerating consumer shift in time200% spent each from year. We have a standalone flagship bestselling unisex products to the market, with traditional media to real time digitalretail and concept social store and now supply some of the new additions due in the coming months. media channels.” top hotels in sub-SaharanMAC Africa has hadwith a amenities.busy year for make-up collaborations, announcing lines with Beamly will remain under CEOBut Jason we Forbes’still have a lot ofMariah growing Carey, to do Charlotte as we try Olympia and Ellie Goulding, to name just a few.Describe But the the launch process... management but supervised by Pane.to develop Pane added: Malée into aEstée global Lauder brand. brand isn’t about to slow down the pace and has just announcedIt has taken almost three years in total. I came “Jason and his team have proven capabilities and news of another partnership. to London in 2012 for a product event – Top a proprietary platform that successfullyWhat targetswas the inspirationMuch behind to the Malée? joy of style enthusiasts the world over, MAC is joining forcesDrawer with – where we exhibited to gauge our place and engages millennial consumers.All Further, our fragrances are interpretationsUS fashion designer of Africa’s Zac Posen, whose designs have become a favouritein the with UK market and get a sense of the initial celebrities on the red carpet. The 34-year-old has established himself firmly both Beamly will help us to accelerate thediverse growth landscapes: of a portal to the desert tundra, market response. Following positive feedback, our e-commerce business, and be a positive on the catwalk as well as in retail and even on television; in 2010 he launched an raging waterfalls and vastaffordable arid safaris clothing of Africa. line called Z Spoke, which was sold exclusively throughwe then US started operational and supply chain contributor as Coty advances toward becoming Our bestselling scent, Verdure,retailer Saks was Fifthinspired Avenue, by while he became a household name in the sourcing.US when We built a solid team of partners and a highly focused, pure-play leaderAfrica’s and challenger wetlands on a dewyhe signed morning a contract when to become a judge on television show Project Runwayemployees. in order to make it all work and run in beauty.” moisture is abundant, theAlthough warm richness Posen ofhas the dabbled in fragrance, teaming up with Selectiveseamlessly Beauty in so the customer not only gets a Forbes said: “We have seen ourearth platform lingers and the green2008, leaves the tie-in stand with proud, MAC represents his first step into cosmetics. Theconsistent MAC Zac high quality product, but also disrupt vertical CPC/CPV benchmarksshowing by offnine their colourPosen and sheen. collection Verdure is slated has to hit shelves in February 2016 according toexemplary media customer service. reports and, while MAC is holding back on the full details, an image of the range times. With Coty, we will enjoy theuplifting scale to and revitalising notes of citrus, mint and has been released (pictured inset). An eyeshadow palette centres around a rich accelerate product innovation, expandingthe earthy across warm note of patchouli. How does the UK market differ from South clients in a ‘mobile first’ marketplace.” collection of smokey purples and nudes, while a lipstick appears in a deep berry red. Meanwhile, the line looks like it will contain an eyeliner with a pointedAfrica? tip, Coty’s acquisition of Beamly comes just over Malée is now about toideal enter for the creating UK market a flicked – or winged look. A brush and blusher/bronzerUnlike South Africa, the UK market is structured three months after the company boughtwhere 43will the productspalette be sold? complete the line-up. Read more at cosmeticsbusiness.com with clear outlets and a variety of ways for the beauty brands from P&G in what was a historic We are excited about exclusive relationships with consumer to access and interact with products. milestone for the global beauty industry. select high end retailers in both brick-and-mortar The customer palette is also very developed and stores and online. We also have our own online decisive. I think our unique fragrances and site as we really want to make Malée easily formulations will be a breath of fresh air. For accessible. We 26will October initially 2015 launch cosmetics six of ourbusiness news 1 now, the only thing we have changed is the packaging. I wanted to bring more of our African heritage and the story of each product through for the UK. The actual formulas in the bottles, 100% tubes and jars are the same formulations. The percentage of natural active ingredients used in Malée products Do you think there is a gap in the market for African brands? TOP FIVE I think there is a gap globally for African brands. Malée’s top five bestsellers: Africans have for centuries perfected effective 58 beauty routines and created products that have The number of skus now included in the Malée 1 Verdure Conditioning great results, and these have still not been shared Body Scrub range, after starting with just nine in 2010 with the world. With the power of the internet 2 Verdure Eau de Parfum and a larger global network, small brands like 3 Verdure Anti-Aging Malée now have the opportunity to reach out % Hand Cream of their local markets and share these products. 200 4 Verdure Room Mist It could have a really positive impact both The percentage sales growth seen 5 Moisturising Body Oil locally and globally. each year since Malée’s launch Read more at cosmeticsbusiness.com

26 October 2015 cosmetics business news 7

5.

32 33 MALÉ E ON SAA DUTY FREE

The end of 2017 saw one of our hero award-winning products join the crew and take to the internatioanl skies with South African Airways.

34 35 BUILDING PARTNERSHIPS

Discover our range of products at our trusted retail and 5* Hotel partners.

36 37 MALEE BATH BUTLER MENU

Bath menus are a rare and luxurious treat. Fantastic value adds for a second to none in-room spa experience for special occassions.

We believe that adventure and discovery are vital parts of travel, home or away, bringing with it new experiences that refresh the mind. Give your guests a special treat on their special day using the same amenities served imaginatively.

Designed to enhance your guests’ experience, transport them on an aromatherapeutic journey of scent that will leave them soothed,nourished and pampered.

38 39 Our team would be delighted to discuss further with you

DELIVERY ENQUIRIES [email protected]

O R D E R I N G ACCOUNT ENQUIRIES [email protected] AND DELIVERY

Ordering with Malée is simple.

Once your account has been opened and payment terms agreed, simply select the products you would like to order and leave the rest to us.

DELIVERY CHARGES ARE QUOTED SEPARATELY. ALLOW UP TO 15 DAYS FOR DELIVERY.

40 41 SIYABONGA! (THANK YOU)

We look forward to sharing this inspiring new journey with you.

Learn more about Malée:

ENQUIRIES [email protected]

FIND US ONLINE www.maleeonline.com

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