Netflix to reach 115 million subscribers
The number of SVOD [subscription video on demand] homes is forecast to reach 306 million across 200 countries by 2020, up massively from 28 million in 2010 and an expected 161 million by end-2015, according to a new report from Digital TV Research. The total will grow by 42 million in 2015 alone.
The Global SVOD Forecasts report estimates that nearly 145 million SVOD subscribers will be added between 2015 and 2020 (up by 90%). China will increase by 20 million subs, with the US bringing in an extra 22 million, Japan 9 million and India more than 7 million.
SVOD home forecasts (million) 350.00 300.00 250.00 200.00 150.00 100.00 50.00 0.00 2010 2014 2015 2016 2020 Others 8.96 64.22 90.60 115.88 191.12 Netflix 19.08 54.48 70.42 81.52 114.89
Source: Digital TV Research
Netflix is forecast to have almost 115 million paying subscribers by 2020, adding 44 million subs between 2015 and 2020. Netflix will have 50.4 million subs in the US by 2020 – up by 7 million on 2015.
Global SVOD revenues [for all operators in 200 countries] will reach $26,794 million in 2020; 10 times the $2,644 million recorded in 2010 and more than double the $12,375 million expected in 2015. Subscription revenues for Netflix will rocket from $1.8 billion in 2010 to $12.2 billion in 2020.
For more information on the Global SVOD Forecasts report, please contact: Simon Murray, [email protected], Tel: +44 20 8248 5051
Global SVOD Forecasts
Table of Contents
Published in November 2015, this 200-page PDF and excel report contains comprehensive coverage of the global SVOD sector for 200 countries (including 64 countries in detail). The report comprises:
Executive Summary. Major SVOD players, including Netflix subscriber estimates by country (2010 to 2020). Global forecasts from 2010 to 2020 (SVOD subscribers and revenues by country and SVOD subscribers and revenues for 175 operators) Country profiles and forecasts (64 territories)
64 countries covered in detail (15 from Asia Pacific, 15 from Latin America and North America, 15 from Western Europe and 19 from Eastern Europe, Middle East & Africa):
Argentina Australia Austria Belgium Brazil Bulgaria Canada Chile China Colombia Costa Rica Croatia Czech Rep. Denmark Ecuador Egypt Finland France Germany Greece Guatemala Honduras Hong Kong Hungary India Indonesia Ireland Israel Italy Japan Malaysia Mexico Netherlands New Zealand Nigeria Norway Pakistan Peru Philippines Poland Portugal Puerto Rico Romania Russia Saudi Arabia Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey Ukraine UAE UK USA Uruguay Venezuela Vietnam
Forecasts (for each year from 2010 to 2020) contain subscriber and revenue details for 175 operators:
Netflix Argentina Netflix Egypt Clarovideo Argentina Icflix Egypt Telefonica On Video Argentina Starz Play Egypt Netflix Australia Netflix Finland Presto Australia Viaplay Finland Stan Australia HBO Finland Netflix Austria Netflix France Sky Austria Canal Play France Maxdome Austria Netflix Germany Amazon Prime Austria Amazon Prime Germany Netflix Belgium Maxdome Germany Videoland Belgium Sky Germany Netflix Brazil Netflix Greece Clarovideo Brazil Netflix Guatemala Sky Online Brazil Clarovideo Guatemala Netflix Bulgaria Netflix Honduras Voyo Bulgaria Clarovideo Honduras Netflix Canada Netflix Hong Kong CraveTV Canada GOTV Hong Kong Shomi Canada Netflix Hungary Netflix Chile Myprime Hungary Clarovideo Chile Netflix India Movistar Play Chile Amazon India Netflix China Ditto India Youku Tudou China Bigflix India Tmall Box Office China Hooq India Iqiyi China Spuul India QQ Tencent Video China Netflix Indonesia Netflix Colombia Iflix Indonesia Clarovideo Colombia Usee TV Indonesia Movistar Plus Colombia Netflix Ireland Netflix Costa Rica Myprime Ireland Clarovideo Costa Rica Netflix Israel ONE TV Costa Rica Cellcom TV Israel Netflix Croatia Netflix Italy Oyo Croatia TIMVision Italy Pickbox Croatia Sky Online Italy Netflix Czech Mediaset Infinity Italy Voyo Czech Netflix Japan Myprime Czech Amazon Japan Netflix Denmark Hulu Japan Viaplay Denmark Tsutaya TV Japan HBO Denmark U-Next Japan Netflix Ecuador Avex dtv Japan Clarovideo Ecuador au smart pass Japan
UULA Japan Netflix Slovenia Netflix Malaysia Voyo Slovenia Iflix Malaysia Pickbox Slovenia Astro Malaysia Netflix South Africa Netflix Mexico Showmax South Africa Clarovideo Mexico Front Row South Africa Veo Mexico Ontaptv South Africa Sky Blue to Go Mexico Netflix South Korea Netflix Netherlands Tving South Korea Videoland Unlimited Netherlands Netflix Spain Myprime Netherlands Netflix Sweden Netflix New Zealand Viaplay Sweden Lightbox New Zealand HBO Sweden Neon New Zealand Netflix Switzerland Netflix Nigeria Myprime Switzerland Netflix Norway Teleclub Play Switzerland Viaplay Norway Netflix Taiwan HBO Norway Netflix Thailand Netflix Pakistan Iflix Thailand Netflix Peru Hooq Thailand Clarovideo Peru Netflix Turkey Movistar Plus Peru Tivibu Go Turkey Netflix Philippines Netflix Ukraine Iflix Philippines Megogo Ukraine Hooq Philippines Netflix UAE Netflix Poland Icflix UAE Ipla World Poland Starz Play UAE Myprime Poland Netflix UK Netflix Portugal Amazon Prime UK N Play Portugal Now TV UK Videoclube Portugal Netflix USA Netflix Puerto Rico Amazon Prime USA Netflix Romania Hulu USA Voyo Romania HBO Now USA Netflix Russia Showtime USA Ivi Russia Netflix Uruguay Megogo Russia Clarovideo Uruguay Netflix Saudi Arabia Netflix Venezuela Icflix Saudi Arabia Netflix Vietnam Starz Play Saudi Arabia Netflix Serbia Pickbox Serbia Netflix Singapore Hooq Singapore Netflix Slovakia Voyo Slovakia
Forecasts (for each year from 2010 to 2020) contain this detail for 64 countries (as well as subscriber and revenue market shares by operator)
India SVOD TV & video forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Population (000)
Total households (000)
TV households (000)
Fixed broadband HH (000)
Smartphone subscribers (000)
Tablet subscribers (000)
SVOD homes (000)
SVOD homes/Fixed BB HH
SVOD homes/TVHH
SVOD revenues (US$ mil.)
SVOD subs by operator (000)
Netflix
Amazon Prime
Ditto
Bigflix
Hooq
Spuul
Other
SVOD revs by operator ($ mil)
Netflix
Amazon Prime
Ditto
Bigflix
Hooq
Spuul
Other
Monthly ARPU ($)
Netflix
Amazon Prime
Ditto
Bigflix
Hooq
Spuul
Source: Digital TV Research
Digital TV Research publication schedule for 2015 Title Publication Price Date 1 Digital TV Sub-Saharan Africa Forecasts January £900/$1350/€1125 2 Digital TV Middle East & North Africa February £900/$1350/€1125 Forecasts 3 Digital TV Asia Pacific Forecasts March £900/$1350/€1125 4 Digital TV Latin America Forecasts March £900/$1350/€1125 5 Digital TV North America Forecasts March £500/$750/€625 6 Digital TV Eastern Europe Forecasts April £900/$1350/€1125 7 Digital TV Western Europe Forecasts April £900/$1350/€1125 8 Digital TV World Household Forecasts May £1300/$1950/€1625 9 Digital TV World Revenue Forecasts May £1300/$1950/€1625 10 Global Satellite TV Forecasts May £1250/$1875/€1562 11 Digital TV World Databook June £800/$1200/€1000 12 Global OTT TV & Video Forecasts June £1500/$2250/€1875 13 Americas OTT TV & Video Forecasts July £900/$1350/€1125 14 Western Europe OTT TV & Video Forecasts July £900/$1350/€1125 15 Asia Pacific OTT TV & Video Forecasts July £900/$1350/€1125 16 Eastern Europe, Middle East & Africa OTT TV & Video Forecasts July £900/$1350/€1125 17 Connected TV Forecasts August £1250/$1875/€1562 18 Asia Pacific Pay TV Operator Forecasts September £900/$1350/€1125 19 Western Europe Pay TV Operator September £900/$1350/€1125 Forecasts 20 Eastern Europe, Middle East & Africa Pay September £900/$1350/€1125 TV Operator Forecasts 21 Global Pay TV Operator Forecasts October £1500/$2250/€1875 22 Global SVOD Forecasts (including Netflix November £1500/$2250/€1875 forecasts by country)
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