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Rising curve of CBS= V's fortunes passes low point of ABC -TV's year E Feb Year 1980 BroadcastingThe newsweekly of broadcasting and allied arts Our 49th *Mew game plait r Fall 19805 'Viacom Out in front at the NATPE! Suite 4378, San Francisco Hilton. TIME -LIFE TELEVISION proudly presents DANNY WILSON'S AWARD -WINNING Afterschool Sp Television's most honored programs -47 Awards including: 6 Emmys, D the George Foster Peabody, TV Critics Circle, Ohio State and Christ- opher Awards -and 3 ACT (Action for Children's Television) COMMEN- DATIONS FOR CONTINUING EXCELLENCE in 1977,'78 and '79! A remarkable series of critically -acclaimed one -hour Jodie Foster in "Rookie of the Year" movies about teenage and pre- teenage Emmy Award: kids Outstanding Entertainment coping with life. Children's Special "The'Afterschool Specials' are the best regularly scheduled children's program on commercial television." -The Washington Post TIME-LIFE TELEVISION 19911 IDne{M 6ms. Inc All Bigots Reserved TIME -LIFE TELEVISION proudly presents which couple is truly married and which ones area ost : Art James We've taken the best - and proven elements of today's most successful game shows- to bring you tomorrow's winñer! TIME -LIFE WILL SURPRISE YOU TIME-LIFE TELEVISION AT NATPE TIME & LIFE BUILDING SAN FRANCISCO HILTON NEW YORK, N.Y 10020 FEB. 16-21 NEW YORK ATLANTA DALLAS ST. LOUIS LOS ANGELES Chips Barrabee Thomas N. Todd Dennis S. Emerson Jack G. Garrison Jack Donahue TOWER SUITE 4178 (212) 841-3052 (404) 993-5084 (210) 492 -3555 (314) 227-7602 (213) 385-8151 41st Floor Si Steverino, Enough of Steve Allen, Louis Nye, and Tom Poston? Enough of the laughter, the whimsical barb, the insight into human nature from "The Man on the Street ?" Never! But in ever increasing numbers, Americans have had enough of the concept that "bigger is better" or "more is happier ". That's the point of ENOUGH OR TOO MUCH? the fourth television half -hour in the "We're #1 ?" series. Steve Allen is host to Louis Nye, Tom Poston, author John Schramm, and Harvard psychiatrist Robert Coles. Their sketches and opinions are coupled to attractively paced sequences which illustrate alterna- tives to an overconsuming society. "WE'RE #1 ? ": ENOUGH OR TOO MUCH? We invite your inquiry and scheduling consideration. FOR ADDITIONAL INFORMATION and to schedule "Enough or Too Much ?" in your market call: Harry Souders or Donita Johnson 612/645 -9173 media rervicer center THE AMERICAN 1568 Eustis Street LUTHERAN St. Paul, Minn. CHURCH 55108 Broadcasting' Feb 4 The Week in Brief CBS -TV ON TOP The ratings win for the week ended more than was requested last year but less than $1 Jan. 27 puts the network in first place for the season. million more than is actually being spent in the current PAGE 35. Daly is delighted, but is realistic about the year. The FTC is treated more generously. PAGE 87. strong cards the competitors still hold. PAGE 38. RADIO DEREGULATION THOUGHTS The FCC is PLUM FOR WARNER AMEX It gets the Pittsburgh city swamped with comments, though the filing deadline is council's vote for a cable system that will mark an still two months away. PAGE 70. extension of Qube. PAGE 37. VAN DEERLIN'S LATEST The House Communications PRIMING FOR PRIMARIES The number of presidential Subcommittee almost unanimously approves a revamp forums continues to increase. The League of Women of the Communications Act that focuses on deregulation Voters announces its plans. Reagan is first to accept of common carriers and recasts AT &T's role. There are South Carolina invitation. PAGE 38. no broadcasting provisions. PAGE 73. SHOTS FROM SHALES The Washington Post critic ANA PERSISTS It wants the Supreme Court to rule that charges the TV networks with being unfair to Ted the appeals court was wrong in letting the FTC chairman Kennedy. They reply that their coverage is unbiased. back into the children's advertising proceeding, even PAGE 38. though Pertschuk eventually took himself out of the inquiry. PAGE 74. AFTER THE SHOCK. There is outrage in the wake of the COPYRIGHT CROSSFIRE The NTIA rebuts a FCC's decision to strip RKO General of its stations, but congressional research group that contended the FCC there is no mass rush to defend the long -time licensee. doesn't have authority to implement the retransmission Westinghouse fares much better and survives threat to control proposal of the Geller agency. PAGE 75. renewal of its KPIX. PAGE 40. DEMAND EXCEEDS SUPPLY Western Union is able to GOP CRIMPS TV BULLETS Two party committees will accommodate nine of 19 companies that wanted full - spend $5 million for spots aimed primarily at 50 million time transponders on WV's three -satellite Westar young Americans going to the polls in the fall. PAGE 42. system. It's part of WU's marketing strategy to serve noncable users. PAGE 8s. OLYMPICS STANDBYS NBC says it has programing to fill the gap if the U.S. boycotts the Moscow games. IN VIDEODISK DERBY Matsushita will market JVC's Advertisers prepare alternate commercials. PAGE 46. system, putting it in the battle with RCA and Philips for the consumer market. PAGE 88. LLOYD'S UNPERTURBED The giant insurance clearinghouse hardly bats an eye about the Satcom loss THE MALTZ MOMENTUM As a 14- year -old, Milton Maltz and the possible collapse of the Moscow Olympics. began in broadcasting during the golden days of Chicago PAGE 55. radio. He's never gotten over that initial enthusiasm. It has provided him with the drive to better understand the TIGHTER PURSE STRINGS Carter's budget for fiscal business and the people in it, and to shape the growing 1981 would give the FCC $77.1 million, about $4 million fortunes of Malrite Broadcasting Co. PAGE 113. Business 42 Editorials 114 Monday Memo 32 Programing 82 Bottom Line 55 Fates & Fortunes 107 Monitor 83 Stock Index 111 Business Briefly 10 For the Record 90 News Beat 77 Technology 85 Changing Hands 79 In Sync 86 Open Mike 20 Top of the Week 35 Closed Circuit 7 Journalism 78 Playback 84 Washington Watch 74 Datebook 18 Law & Regulation 67 Profile 113 Where Things Stand 22 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a yea. (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. NW. Washington, D.C. 20036. Second -class postage paid at Washington. D.C.. and additional offices. Single issue $1.50 except special issues $2.50. Subscriptions, U.S. and possessions: one year S45. two years $85, three years SI20. Canadian and other international subscribers add $12 per year. U.S. and possessions add $155 yearly for special delivery, $90 for first- class. Subscriber's occupation required. Weekly Playlisl $12 annually. An- nually: Broadcasting Yearbook $55.00. Across the Dial -Around the Channels $3.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm, full year $35). Microfiche of 8roadcasfing is available from Bell 6 Howell. Micro Photo Division, Old Mansfield Road, Wooster, Ohio 44691 (lull year $27.50). Index to advertisers American Lutheran Church 40 Associated Press 16, 27 -300 Blackburn 780 Bonneville International 330 Broadcast Personnel 107 0 Churchill Productions 880 Columbia School 1090 Congressional Quarterly 10O Continental Electronics 91 0 Eastman Radio 41 0 Gold Key 51. 660 Group W Productions 68 -690 Hamm Productions 73, 75, 77 0 Harris 47, Inside Back Cover 0 Ted Hepburn 800 Rex Humbard 21 0 KOAT -TV 6 0 Mary Kempner 71 0 MCA -TV 8 -9, 34, 44 -450 MGM -TV 18-19, 430 MCGlothin Consultants 870 National Telefilm Associates 64 -65 0 Paramount 12 -13, 24 -250 Peters Productions 54 0 RCA 230 Cecil L. Richards 79 0 Storer Broadcasting 48 -490 TVAC 890 TWA Cargo 81 0 William B. Tanner 14, 850 Time -Life TV Inside Front Cover /page 3 0 Edwin Tornberg 90 0 20th Century -Fox 39 0 United States Chamber 72 0 Versatile Video 17 0 Viacom Front Cover, 11, 52 -530 Victory TV 56 -61 0 Video Products Association Inc. 76 WBT 15 0 WKZO 79 0 Ward Beck Back Cover 0 Western TeleCommunications 63 0 KORT PROFESSIONAUSM] ,'; lt;iìciSte5"1, f Max Sklower General Manager KOAT -TV, Channel 7 Albuquerque, New Mexico KOAT professionalism is... works. 191 arrests with 190 Quality people. Innovative Max Sklower pioneering convictions and the recovery thinking. That's KOAT "Crimestoppers" to help the of nearly S1 million in stolen professionalism. That's the Albuquerque Police Department property and narcotics are Pulitzer standard of broadcast solve unsolved crimes. directly attributed to the journalism. Inaugurated in 1976 by General program. And KOAT has Manager, Max Sklower, handed out $6,800 in rewards "Crimestoppers" continues with over $75,000 donated in them today as a weekly re- enactment total by local citizens. of unsolved crimes on KOAT's Recently, New Mexico adopted #1 rated 10 PM news-..asking a similar statewide program. viewers for information that And so are dozens of other BROADCAST may lead to an arrest. And it stations around the country. STATIONS *Nov. '79 Arbitron HH Rating Touching the lives of over nine million Americans. Represented by Blau KOAT-TV KSDK " KETV-TV Z WTEV -TV OO WGAL-TV KTAR & KBBC-FM /A Television & Rodio Albuquerque St. Louis Omaha Providence: Lancaster. York Phoenix formerly «MINI New Bedford Harnsburg Lebanon ClosedLCircuit Insider report behind the scene, before the fact plastic ID card used in purchases in food Young, black, was one of first big -city Dawn's early light stores and thus obtain record of purchase mayors to support Jimmy Carter when he Repercussions of FCC's 4 -to -3 finding that could be related to frequencies of was still "Jimmy Who ?" He has that RKO General is unfit to be broadcast advertising messages.