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WASM Book of Abstracts World Association For Sport Management Inaugural Conference World Association For Sport Management Inaugural Conference Bridging the Gap in Sport Management Globally Madrid, Spain October 1-3, 2014 www.wasm2014.com 2 World Association For Sport Management Inaugural Conference Editors Brenda Pitts, James Zhang & Gerardo Bielons Publisher GB Creation & Advice Consulting, Madrid, Spain Design and realisation Aimará Design. [email protected] ISBN: AE-2014-14011315 Nº REGISTRO: 11/86321 © 2014 GB Creation & Advice Consulting, Madrid, Spain. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the publisher. 3 World Association For Sport Management Inaugural Conference Dear Delegates, The Abstracts in this book represent a significant moment in the growth of sport management knowledge – they are the very first collection of abstracts from all the world’s regions for the very first world sport management conference. More than one hundred and fifty authors from over fifty countries from all six Regional Associations of WASM contributing to two days of sharing scholarly and practical research and insights “Bridging the Gap in Sport Management Globally” at the Inaugural World Conference of the World Association for Sport Management. WASM2014 is truly an historic event and is the culmination of the endeavours of both the broader sport management community and a number of key individuals. First and foremost I would like to thank the Co-Chairs of our Scientific Committee: Professor Brenda Pitts and Professor James Zhang for their considerable efforts in organising the submission, review and programming process. Secondly, thanks must go to all the Reviewers for their time and feedback. Thirdly, to Gerardo Bielons and his colleagues at GB Events, well-done and thank you for organising the Conference itself. Fourthly to the Conference hosts: Universidad Europea and Real Madrid Graduate School, gracias. Fifthly and finally, thank you to each and every one of the contributors to the scientific program for sharing your knowledge with your colleagues from around the world. It is the intention of WASM to develop a collection of the best papers from this conference in a peer reviewed publication. They will be selected on merit, relevance to the theme of the Conference and as a representation of the international Regions. As such they will also be the second publication of scholarly work of WASM after this historic inaugural collection of Abstracts for the first WASM Conference. On behalf of the WASM Board and Executive Committee thanks and congratulations to each and everyone for their contribution to the scientific program of the WASM inaugural world conference and congratulations for being a significant part of our history. Enjoy the moment, cherish the long term rewards and please continue the endeavour to bridge the gap in sport management globally. Paul Jonson PhD President, World Association for Sport Management University of Technology, Sydney Australia October, 2014 4 World Association For Sport Management Inaugural Conference 5 World Association For Sport Management Inaugural Conference COMMITTEES Universidad Europea Honorary Committee Hon Dr. Agueda Benito Vice Chancellor Universidad Europea de Madrid Hon. Dr. D. Alfonso Jiménez Gutiérrez Dean of the Faculty of Health Sciences, Exercise and Sport of the European Universidad of Madrid Hon. Dr. D. Sergio Calvo Fernández Director of the School of Doctoral Studies & Research Organising Committee Dr. Nicolas Caballero de la Plata Area Director of School of Sports Science Dr. Oscar Garcia Lopez Director of the Center of Excellence for Research in Physical Activity and Sports Conference Organising Committee Paul Johnson President of WASM Associate Professor Karen Danylchuk Professor Brenda Pitts Gerardo Bielons Director GB Consulting WASM Conference Sub-Committee Paul Jonson President of WASM Associate Professor Karen Danylchuk Ruth Crabtree Dr Nilmanee Sribon Dr Noah Hsu 6 World Association For Sport Management Inaugural Conference Scientific Committee Co-Chairs Professor Brenda Pitts Professor James Zhang Volunteer Junqi Wang Conference Organiser GB Consulting Gerardo Bielons Director WASM Inaugural World Conference [email protected] David Atkinson Project Manager [email protected] Nora Demichelli Operations Department Jenifer Rodriguez Communication Responsible Maria Isabel Lopez Director´s Assistant Internship Students: Carolina Bielons Universidad de Belgrano Internship Students Universidad Europea: Luis Encabo Jaume Vilanova SCIENTIFIC COMMITTEE CO- CHAIR Professor Brenda Pitts Professor James Zhang Volunteer Junqi Wang 7 World Association For Sport Management Inaugural Conference LIST OF REVIEWERS Andrea Eagleman New Zealand Massey University Wagner Group - Executive MBA Sports Antje Diertens Netherlands Management Doris Lu-Anderson USA California State University Long Beach Hogeschool van Amsterdam & Johan Cruyff Els van Dam Netherlands University Etsuko Ogasawara Japan Juntendo University Flavia da Cuhna Bastos Brasil University of Sao Paulo Gonzalo Bravo Chile/USA West Virginia University Heidi Grappendorf USA University of Cincinnati Karen Danylchuk Canada Western University Kenny K. Chen Hong Kong Hong Kong Baptist University Luke L. Mao USA University of New Mexico Mandy Yi Zhang China/USA Shanghai University; Georgia State University Nilmanee Sriboon Thailand Chandrakasem Rajabat University Noah Hsu Taiwan Alethia University Paul Pedersen USA Indiana University Ricardo Sonoda Brasil Univesidade Federal do Parana Rosa Lopez de D'Amico Venezuela Universidad Pedagógica Experimental Libertador 8 World Association For Sport Management Inaugural Conference Ruth Crabtree England University of Northumbria Seyed Morteza Azimzadeh Iran Ferdowsi University of Mashhad Windy Dees USA University of Miami Peter Wanteri Kenya Kenyatta University Janita van Wyk South Africa Tshwane University of Technology 9 World Association For Sport Management Inaugural Conference TABLE OF CONTENTS THEME SESSIONS Organizaciones saludables y resilientes: Relación entre los trabajadores positivos y la actividad física ................................................................................................................... 17 Good governance by better decisions ................................................................................. 19 Factors influencing decision making for participation in the Olympic partners sponsorship: A case study of Samsung ....................................................................................................... 20 Sport Management Research in Hungary - A Content Analysis of the Past 25 Years Literature ......................................................................................................................................... 23 Sport Management Education in Hungary .......................................................................... 25 The social impact of the South African World Cup 2010: Using importance as a measure to understand ethnic and national identity ............................................................................. 27 Enhancing the Customer Experience for Spectators with Disabilities: The Case of Manchester United FC´s Ability Suite..................................................................................................... 28 The role of emotions on consumers'satisfaction within the fitness context. ........................ 31 Risk Management and Liability in Competitive Extreme Mountain Sports ........................... 32 Students' Perceptions of Forced Crowdsourcing as Social Change ....................................... 33 Exploring Female Sport Management Faculty Experiences Across the Globe: Discussion and Dialogue ............................................................................................................................ 35 Coming into focus: Forming a clearer picture of the sport vocation ..................................... 36 An investigation into reproduction and transformation in the field of disability sport ......... 37 Affect in the workplace: The impact of passion and pride in professional sports .................. 39 Experiencia estratégica del área de deporte del instituto de Deporte y Recreación de Medellín ............................................................................................................................ 40 International Sport Management: Adapting Educational Best Practices in Higher Education 42 What would a worldwide ranking system for Sport Management look like? ........................ 44 Title IX and Sexual Assault: the Strengths and Weaknesses of the Sexual Violence Policy .... 46 North American Professional Sport and Competition Time ................................................. 47 The Americanization of European Facilities - Revenue, Revenue, Revenue .......................... 49 Competitiveness of the Hungarian elite sport ..................................................................... 50 Gender Composition of National Olympic Committees ....................................................... 52 Bridging the Gap between Academia and the Sport Industry: A Case Study of the University of South Florida ................................................................................................................
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