Brandenburg Internationalisation Strategy Impressum

Herausgeber: Ministerium der Justiz und für Europa und Verbraucherschutz (MdJEV) Referat Presse- und Öffentlichkeitsarbeit Heinrich-Mann-Allee 107 14473 Potsdam Tel.: (0331) 866-3003 Fax: (0331) 866-3083 E-Mail: presse@mdj..de

Stand: 2014

Satz: LGB (Landesvermessung und Geoabasisinformation Brandenburg)

Please note: As a result of the regional elections of September 2014, competences and names of some Ministries have changed: The Ministry of Justice (MdJ) now is the Ministry of Justice, European Affairs and Consumer Protection (MdJEV); the Ministry for Economic and European Affairs (MWE) now is the Ministry for Economics and Energy (MWE); the Ministry of Environment, Health and Consumer Protection (MUGV) now is the Ministry of Rural Development, Environment and Agriculture (MLUL); the Ministry of Infrastructure and Rural Development (MIL) now is the Ministry of Infrastructure and Planning (MIL); the Ministry of Labour, Social Affairs, Family and Women (MASF) now is the Ministry of Labour, Social Affairs, Health, Family and Women (MASGF) and the Ministry of the Interior (MI) now is the Ministry of the Interior and Local Government (MIK). Brandenburg Internationalisation Strategy Forword

Dear Reader,

In the past few years, global challenges have become more pressing and the world around us has been changing faster than ever. As a result we need to constantly adapt to new around us. The ability to cope with these rapid and profound global changes and to act in a purposeful manner in an international context is an essential prerequisite for securing Brandenburg’s future.

The Internationalisation Strategy aims at making Brandenburg better capable of acting in an international context, and to make it globally more attractive and more competitive. At the same time this strategy is to contribute to fostering a more widespread cosmopolitan outlook and an atmosphere of tolerance in the region.

The Internationalisation Strategy has been compiled by all departments of the Brandenburg Government. It includes both an orientation on outside contacts (international relations) and an inward perspective aimed at improving the social and administrative conditions for external ac- tion in Brandenburg. Consequently, the term “internationalisation” refers to both these aspects.

The strategy includes three fields of action, each of which includes a description of the initial situation and an overview of the steps taken so far. Moreover, it identifies needs for further action to be defined and implemented in the course of the coming years. At the same time, the strategy is not intended to be a rigid matrix within which people are to act but rather a process that will develop over time and adjust to the situation at hand. It is but our capability to adapt to changes that will enable us to meet the challenges we are facing in the future.

Sincerely yours

Dr. Minister of Justice, European Affairs and Consumer Protection

4 Brandenburg Internationalisation Strategy Table of contents

Initial situation and goals...... 6

Field of action 1: Bundling international contacts...... 8

1.1 Geographic focus: Partnerships and spaces for cooperation...... 9 1.2 Thematic networks, cooperation and contacts...... 11

Field of action 2: Strengthening Brandenburg‘s capacity to act in international environment...... 15

2.1 Improving the organization and the capacities of the Brandenburg administration.... 15 2.1.1 Defining responsibilities for internationalisation clearly...... 15 2.1.2 Improving information about international affairs (trips/foreign guests)...... 16 2.1.3 Increasing presence in international bodies...... 18 2.1.4 Improving foreign language skills and intercultural competence in the Brandenburg administration...... 19 2.1.5 Utilising EU Investment and Structural Funds and other EU programmes...... 20 2.2 Thematic internationalisation strategies...... 22 2.3 Foreign language skills, intercultural competence, and international mobility, also outside the Brandenburg administration...... 26 2.3.1 Improving foreign language skills and intercultural competence...... 26 2.3.2 International mobility...... 28

Field of action 3: Making Brandenburg more attractive internationally...... 32

3.1 Increasing attractiveness, enhance integration, create a welcoming atmosphere..... 33 3.2 Improving Brandenburg‘s image and its international marketing...... 35

Brandenburg Internationalisation Strategy 5 Initial situation and goals

Brandenburg’s* commitment to peace and The economic and financial crisis has made justice that has been stipulated in its cons- conditions for sustainable development on a titution of 1992, This includes the will to pur- global scale even more unstable, caused a sue friendly relations with other nations, es- shift of the political and economic balance of pecially with neighbouring Poland, to foster power in the world and made it clear that the European integration, and to act responsibly EU and the European regions must impro- towards the „One World“. These imperatives ve their ability to compete. These rapid and have shaped policy-making in Brandenburg. profound global processes of change also Global challenges have become more pres- strain the political and social bond within sing since then. Climate change is advancing the EU and its member states. At the same and requires ever more urgently that we deal time, the general situation of radical chan- with questions relating to sustainable deve- ges offers great opportunities for develop- lopment. While the population in Asia and ment to those regions which understand to Africa is rapidly increasing, vast regions in adapt to these developments early. To utilize Europe are facing progressively ageing and the resulting chances, to minimize the risks decreasing populations. The Internet and and to maintain social cohesion, internatio- other modern means of information and com- nal developments must be considered early munication have effectively made the world on and constantly be reviewed for potential „smaller“. Development and interlinking of the conclusions to be drawn by politicians. This global economy have advanced tremendous- also requires a coordinated approach which ly, however huge gains in wealth are often includes both an orientation on outside con- accompanied by a growing chasm between tacts (international relations) and an inward the rich and the poor. Regions are competing perspective aimed at improving the social internationally as business locations and as and administrative conditions for external places to live (for skilled personnel and their action in Brandenburg. The term “internati- families). onalisation” will refer to both these aspects

6 Brandenburg Internationalisation Strategy below. Internationalisation often takes place Field of action 3: Making Brandenburg in various policy contexts in Brandenburg more attractive internationally and includes social, economic, ecological, • Increase appeal, enhance integration, and demographic aspects of European inte- create a welcoming atmosphere gration. Cultural policy matters have to be • Improve Brandenburg‘s image and its inter- given greater consideration within the desi- national marketing red interdisciplinary action. The strategy describes the initial situation In view of the intensifying international com- and gives an overview of the steps taken so petitive environment, the European Union far. It identifies needs for further action to be has developed its Europe 2020 strategy to defined and implemented in the course of the strengthen the competitiveness of the Union, coming years. The internationalisation strate- its member states and regions. This challen- gy is not intended to be a rigid matrix within Initial situation and goals ge also affects Brandenburg, which is – so which the people are to act but rather a pro- far successfully – going through a catching- cess that will develop over time and adjust to up process. Internationalisation is an essen- the situation at hand. tial prerequisite for securing Brandenburg’s future. Internationalisation therefore is a Cooperation with neighbouring is ma- management responsibility across all depart- nifold, and Berlin‘s high international visibility ments and disciplines. is of great importance for the internationalisa- tion of Brandenburg and should be taken into The internationalisation strategy aims at ma- account at all times. king Brandenburg better capable of acting in an international context, and to make it glo- bally more attractive and more competitive. At Brandenburg is one of the 16 states (in Ger- the same time, this strategy is to help develop man: Länder) of the Federal Republic of Ger- a more widespread cosmopolitan outlook and many. As a federated state, Brandenburg has an atmosphere of tolerance in the region. The a Parliament, a Government and its own le- strategy includes three fields of action: gislative competencies. Brandenburg is also a European region. In order to distinguish it Field of action 1: Bundling the state‘s in- from the federal Government, the term “regi- ternational contacts on“ is frequently used in this document. • Geographic orientation. partnerships and spaces for cooperation • Thematic networks, cooperation and con- tacts

Field of action 2: Strengthening Bran- denburg‘s capacity to act in international environment • Improving the organization and the capaci- ties of the regional administration • Developing and improving thematic interna- tionalisation strategies • Improving foreign language skills, intercul- tural competence, and international mobility

Brandenburg Internationalisation Strategy 7 Field of action 1: Bundling international contacts

Brandenburg adopted a constitution (Lan- with international partners and pursues ex- desverfassung, LV) in 1992. The preamble of change in numerous political and social are- this document refers to the goal to “fashion as. This effort continues at community level the Land Brandenburg as an active member in the form of a large number of partnerships of the Federal Republic of in a uni- between cities and schools and numerous ting Europe and in the One World”. According contacts with non-government organizations to Article 2 para. 1 LV, Brandenburg is “a free, (e.g. in the field of European and develop- social and democratic Land, governed by the mental policy). These international contacts rule of law, committed to peace and justice and cooperative relations constitute a valu- and to the protection of the natural environ- able platform for intensifying collaboration in ment and culture, which strives to cooperate politics, business, culture, science and edu- with other peoples, in particular with its Po- cation as well as in many other areas. lish neighbours (...).” The constitution is thus based on an internationally oriented concept. The competitive situation and the limited re- Brandenburg’s commitment to peace and sources of the region require concentration justice includes the will to pursue friendly on specific geographical areas for coopera- relations with other nations, especially with tion (see 1.1 below) on the one hand and – neighbouring Poland, to foster European in- outside these priority areas for cooperation tegration, and to act responsibly towards the – better cultivation of our external contacts „One World“. These imperatives have shaped that arise from specific policy-related working policy-making in Brandenburg. contexts (see 1.2).

Brandenburg cultivates partnerships with va- rious European regions and beyond. Bran- denburg is present in international, mostly European networks, it carries on a dialogue

8 Brandenburg Internationalisation Strategy 1.1 Geographic focus: partnerships protection, training and addiction prevention, and spaces for cooperation disaster protection and police work, in health care and welfare, sports, among courts and 1.1.1 Initial situation prosecutors‘ offices, scientific and cultural The main focus of Brandenburg’s internati- facilities4 as well as in the fields of business, onal relations is on Poland. This is due to labour, transport, agriculture, and regional the mandate stipulated in the regional con- planning. The Brandenburg government stitution, geographic proximity, joint histo- also contracted so-called partnership coor- ry and shared interests. Brandenburg has dinators in Wielkopolskie (Greater Poland), partnership agreements with the Lubuskie Dolnosląskie (Lower Silesia) and in the Ro- (Lubusz Land), Zachodniopomorskie (Wes- manian region of Centru and has establis- tern Pomerania), Wielkopolskie (Greater hed a liaison office for Zachodniopomorskie Poland), Mazowieckie (Mazovia), and Po- (Western Pomerania) in Szczecin last year. Field of action 1: Bundling international contacts dlaskie voivodeships. There is also close cooperation with Dolnosląskie voivodeship The region has further partnerships based on (Lower Silesia). The Prime Minister acts as agreements, most of all with Île de France in the coordinator of the Federal Government France, the Japanese Saitama Prefecture, for German-Polish intersocietal and cross- the Moscow District, and with Kaliningrad. border cooperation1. The work of the Euro- Ties between Brandenburg and Russia are regions of Pomerania, Pro-Europe Viadri- marked by further contacts at federal, re- na, and Spree-Neisse-Bober is of particular gional, and municipal level in the fields of significance for the cooperation between research, science, education, the arts and Brandenburg and Poland in the border re- culture, and between NGO’s5. The Prime gion. It is reinforced by a long tradition of Minister chairs the German-Russian Friend- German-Polish cooperation in implementing ship Group of the Federal Council (Bun- the INTERREG2 programmes. Brandenburg desrat), which underlines Brandenburg‘s contributes actively in the German-Polish commitment to German-Russian relations. intergovernmental commission for regional Brandenburg has also good relations with and cross-border cooperation and holds the other countries and regions in Central and German co-chairmanship in its committee Eastern Europe, last but not least because for cross-border cooperation. The spectrum they share a common history and culture. of contacts at district, voivodeship, regional These relations contribute to European in- or national level is as wide as the spectrum tegration and are in the overall German and of cooperation at municipal and non-govern- European interest. ment level, as the 2012 report by the Ministry of Economic and European Affairs (MWE) The Baltic Sea Region has increasingly pro- on German/Polish cooperation shows3. The ved to be an important space for cooperation joint work in bi-national and bi- or multilate- and political reference. Brandenburg‘s inte- ral bodies, the contacts in partnering voivo- rest in the Baltic Sea Region is on the one deships, cross-border cooperation suppor- hand aimed at subjects such as innovation, ted by the INTERREG A programmes and academic cooperation, development corri- the Oder partnership are priority activities in dors, and demographic change, on the other Brandenburg. In addition, all departments hand on a catalogue of political values (on of the regional government have their own social cohesion, modernity, and innovation) professional contacts in Poland. There is in Europe and (inter-) cultural exchange. cooperation in environmental and consumer Another connection are similar cultural, po-

Brandenburg Internationalisation Strategy 9 litical, and historical roots. The growing inte- from Scandinavia through the Eastern Ger- rest in coming closer to the Baltic Sea Region man states, with the German capital region is visible, for example, in numerous political as an important hub, down to the Mediterra- visits at government and parliamentary le- nean (Scandinavian-Adriatic Corridor for In- vel. Noteworthy in this context are the trips novation and Growth: SCANDRIA® Corridor). by the Minister for Economic and European The development of the corridor has initiated Affairs and representatives of many com- numerous cooperative relations between panies to Finland, Norway and Sweden in Brandenburg and players from the regions 2012 and 2013, which dealt with questions involved. of market development and cooperation in research, development, and innovation. Part- ners from Brandenburg also take an active part in projects under the Baltic Sea Region INTERREG B programme. Young athletes from the State of Brandenburg participate regularly in the “Baltic Sea Youth Games”6. Much attention is being given to the exten- sion of a north-south development corridor. The Berlin-Brandenburg Joint State Planning Department (GL) has been working together with the departments of transportation of Ber- lin and Brandenburg and other public admi- nistrations since 2006/2007 on a strategy to promote a development corridor supported by all Eastern German states that stretches

10 Brandenburg Internationalisation Strategy a

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Brandenburg Internationalisation Strategy 11 1.1.2 Further action cial and technological innovation7, (green) Brandenburg’s commitment to peace and transportation and development corridors, justice, to cooperation with neighbouring Po- services for the public in thinly populated land, to European integration, and to its res- areas, and questions of forming political ponsibility towards the „One World“ shall con- values. The goal is, in coordination with tinue to shape policy-making in Brandenburg. the northern German Länder, to intensify However, taking into account intensified glo- cooperation with Baltic Sea cooperation bal competition, greater emphasis needs to bodies, especially as part of the EU Baltic be placed on the following items: Sea strategy. We will also look into poten- • Cooperation with the Republic of Poland tial joint action with Poland. In the medium and regional partnerships with voivode- term, the goal is to identify regions and fa- ships remain at the centre of the external cilities for focused cooperation in the areas contacts of Brandenburg due to their special mentioned above. The SCANDRIA project importance. Brandenburg cooperates in bi- will be continued as a strategic basis for national bodies such as the committees for cooperation. This is to establish the Berlin- inter-regional cooperation, for cross-border Brandenburg metropolitan region as a cen- cooperation, for cooperation in education tral hub in three main European transport and for regional planning of the German- corridors that links the north-south and Polish Intergovernmental Commission for east-west axes, and to stabilize it as a ma- Regional and Cross-border Cooperation, jor anchor of the Baltic Sea Region in Cen- the International Commission for Protecting tral Europe8. the River Oder (IKSO), the German-Polish Boundary Water Commission, and the Oder 1.2 Thematic networks, cooperation Partnership network. The main goal to be and contacts pursued in these joint endeavours is to de- velop the region along the Oder and Neisse 1.2.1 Initial situation rivers as a functional space perceived as The development of outside contacts has in- such beyond its regional borders, with the creasingly spawned cooperative relations in help of the European Structural Funds and international and European networks, which other funding sources. It is generally envi- strengthen the ability of Brandenburg faci- saged to improve networking and coordina- lities to act in these contexts. These inclu- tion with respect of our many contacts with de the Capital Cities and Regions Network Poland. This could open up synergy po- (CCRN)9, the Demographic Change Regions tentials that are currently untapped. At the Network (DCRN)10, which was co-founded same time, the large number of contacts re- by Brandenburg, the Network of European quires prioritization to be pursued by all de- Metropolitan Regions (METREX)11, the Air- partments. Cooperative relations should in port Regions Conference (ARC)12, the Ger- particular be used to act jointly in European man-Austrian town planning network UR- politics. Cooperation with other countries BAN13, Capital Regions for Cinema (CRC)14, and regions in Central and Eastern Europe the European Chemical Regions Network and with the Russian Federation is to be (ECRN)15, the Network of European Regi- developed further, taking into account ge- ons Using Space Technologies (NEREUS)16 neral and subject-specific political needs; and the Network of European Entrepreneu- • Brandenburg will continue to develop rial Regions (EER)17. Special mention should closer relations with the Baltic Sea Region. be given to the Enterprise Europe Network The main topics in this respect include so- (EEN) that links roughly 100 regional consor-

12 Brandenburg Internationalisation Strategy tia in approx. 60 countries in Europe and the burg GmbH, or the Brandenburg State Office world18 and has developed into an important for Mining, Geology and Raw Materials, which driver of internationalisation and innovation in cooperates closely with Polish partner autho- Berlin and Brandenburg. rities. The big cultural foundations also have partners all over the world. The Branden- A multitude of international cooperation pro- burg Memorial Sites Foundation cultivates jects at various professional levels and in vari- contacts with memorials in other European ous fields supplements partnerships, spaces countries and with foreign youth and victims for cooperation and networks. The State associations. The Prussian Castles and Gar- Chancellery supports the Genshagen Found- dens Foundation Berlin-Brandenburg works ation and makes an important contribution to on joint projects with other dynastic castle promoting German-French-Polish cooperati- museums and parks in France (Versailles), on within the framework of the “Weimar Tri- the Netherlands (House Doorn) and Russia angle”. In addition, the Ministry for Education, (St. Petersburg). Various projects with Isra- Youth and Sports (MBJS) cooperates with el are carried out with a strong involvement Northern Ireland in holding summer language of the State Institute for Schools and Media courses for teachers. It also cooperates with (LISUM) and enhance education in demo- Académie de Rennes in France in the field of cracy, tolerance, and taking a stand against education. The Ministry for the Environment, anti-Semitism. The European Sports Acade- Health and Consumer Protection (MUGV) my of the State of Brandenburg, the board of cooperates in the field of veterinary services trustees of which is chaired by MBJS, makes and food inspection with Latvian veterinary a major contribution to international coopera- authorities, and the Ministry of the Interior tion with its European partners in the field of (MI) cooperates with the former Yugoslav sports. Republic of Macedonia (FYROM) in matters of internal security. There are also individual 1.2.2 Further action thematic contacts with other OECD member The external contacts have to be subjected states and emerging economies in Asia, Sou- in a more systematic manner than before to th America and Africa. thematic political or interdisciplinary priorities, as it is already practised to a large extent with In the academic field, there are numerous co- Poland (see item 1 above). operation projects of non-university research institutions. The eight Brandenburg universi- • Subject-oriented cooperation with institu- ties and universities of applied science alone tions in the EU, OECD and emerging eco- have entered into 114 strategic partnerships nomies in Asia, South America and Africa in 41 countries. This ensures long-term joint should be expanded systematically. research projects, exchange of students and • Contacts established in recent years, teachers, and the development and operation mainly as a result of trips by the Prime Mi- of joint study courses, with a focus on targe- nister and other members of the regional ted geographic regions and research topics. government to Western and Northern Eu- ropean countries (Scandinavia, France, the Below the regional government level, public Netherlands, Austria and Switzerland) and authorities and facilities maintain numerous to Israel, but also to the United States and international contacts, for example, the Canada, South Africa and China should be Brandenburg Economic Development Board intensified with a focus on the economy, GmbH (ZAB), Mediaboard Berlin-Branden- science, cultural and environmental poli-

Brandenburg Internationalisation Strategy 13 cies and other thematic contexts with the goal of strengthening the competitiveness of Brandenburg. The primary objective in this respect is • early inclusion of international aspects and framework conditions in state politics19; • utilisation of international experience for shaping the state‘s policy; • strong representation of the state‘s inte- rests at European and international level; • active positioning of the State of Bran- denburg in European and international networks (see field of action 2); • Cooperation should at the same time contribute to sustainable development of the partner countries wherever this is useful and possible. Thematic internationalisation strategies come into play here as well (see 2.2).

14 Brandenburg Internationalisation Strategy Field of action 2: Strengthening Brandenburg‘s capacity to act in international environment

Bundling of external contacts and stronger The Ministry for Economic and European coordination with subject-related objectives Affairs has a department called “European, must be accompanied by organizational International Affairs”, which also includes measures and by providing the required re- Brandenburg‘s representation at the Euro- sources in the state administration (2.1) and pean Union in Brussels*. The State Chan- the (further) development of strategies and cellery has an “International Affairs” division, packages of measures for political areas that the Ministry for Infrastructure and Agriculture are particularly affected by internationalisati- (MIL) has a “European Regional Planning” on (2.2). It is also required to improve foreign group in the Joint State Planning Department language skills, intercultural competence and (GL) and a unit responsible for coordinating international mobility (2.3). international affairs in its General Policy De- partment. The Ministry for Science, Research 2.1 Improving the organization and and Culture (MWKF) has created a section the capacities of regional adminis- for international affairs and EU matters and tration placed it at management level. The Ministry for the Environment, Health and Consumer 2.1.1 Defining responsibilities for inter- Protection (MUGV) has an International Co- nationalisation clearly operation group in its management which uses multipliers in each department and in 2.1.1.1 Initial situation the State Office for the Environment, Health Successful internationalisation is imperative and Consumer Protection to ensure efficient for Brandenburg’s ability to compete interna- internal processing at subject level. tionally and therefore for its future viability. But international aspects, Europeanisation and internationalisation are only manifested sporadically in the regional administration.

Brandenburg Internationalisation Strategy 15 2.1.1.2 Further action will be clearly shown in the organizational Political attention given to international mat- chart. This will ensure ters must be strengthened, responsibilities • an improved flow of information within the must be defined more clearly, and activities state administration (see 2.1.2) and in the international field must be better coor- • coordinated action at European and inter- dinated to improve the efficiency of political national levels. action in the state. • Internationalisation must be made a ma- nagement responsibility in all departments. 2.1.2 Improving information about • The horizontal task of “international affairs/ international affairs internationalisation” must become an inte- (trips/foreign guests) gral part of “mandatory responsibilities” of the departments, and they must keep the 2.1.2.1 Initial situation required resources on hand; Since international affairs involve many play- • All departments will nominate contact per- ers and are characterized by diversity, a con- sons for the international affairs/internatio- trolled flow of information within and between nalisation topic – which are to include EU- departments is very important. The Prime relevant topics according to Art. 2 of the Minister represents the state and defines Joint Rules of Procedure (GGO) – and the- the guidelines of the state‘s foreign relations. se contacts will ensure in-house coordinati- He is informed before members of the state on and the flow of information into the State government talk to representatives of foreign Chancellery, the MWE and other affected governments at home and abroad, including departments. These organizational units official talks with ambassadors. The depart-

16 Brandenburg Internationalisation Strategy ments are included in the preparation of trips 2.1.2.2 Further action abroad by the Prime Minister and the Minister All relevant departments must be informed for Economic and European Affairs (MWE) promptly to achieve better synergy effects of and in their talks with international guests, international relations. More action is therefo- they are informed about results and asked re required to improve the flow of information for implementation where required. Otherwi- on international affairs. se, mutual information about visits by foreign • The interests of (other) departments will be guests and results of such visits is only gi- included as much as possible in trips ab- ven when circumstances require. The MWE road by the Prime Minister and line minis- keeps a record of the status of Brandenburg‘s ters20; relationships with other countries in the form • The departments will report planned inter- of country reports that are included in infor- national activities one month in advance mation sheets issued to the departments. (level of ministers and secretaries of state) However, international activities at political including any planned conclusions of ag- and working level are sometimes not suffici- reements and visits at EU institutions for ently transparent to all parts of the state ad- the agenda of the meeting of department ministration. heads (to be dealt with under A.O.B.); the meeting of department heads will discuss International delegations visiting the Ger- these items if another department indicates man capital, Berlin, are frequently looking such need in advance. The same procedu- for other contacts at regional level and often re will be applied to reporting the results af- wish to have talks with officials in Branden- ter such trips abroad; burg because it is close by. This is a strate- • All departments and any facilities that may gic advantage for potential cooperation and be affected will be informed in advance Brandenburg‘s international visibility, but it about visits by foreign guests and the to- also entails a considerable additional admi- pics to be discussed with them; nistrative effort. • The great interest of foreign delegations is

Brandenburg Internationalisation Strategy 17 • Regular meetings of contact persons of the to be utilized better by focusing on topics various government departments on exter- and regions that are important to Branden- nal contacts and matters of internationali- burg, early information of affected parties, sation will be established, and the current and more efficient care for these guests. In meetings of Poland/CEE contact persons the medium term, a position will be created will be integrated in it. The meetings of of- in the department responsible for European ficers for EU affairs will remain unaffected. and international affairs that will be availab- le to all departments and state facilities and 2.1.3 Increasing presence in provide information and logistic support to international bodies the hosting institution; • The possible creation of an information 2.1.3.1 Initial situation system that records existing international Representatives of Brandenburg contribute contacts will be looked into – if possible by to the work of international conferences and using existing systems21. Such a system bodies at political and specialist level mainly, will allow fast information about existing ex- though not exclusively, at European level or ternal contacts; at national level with a European relevance. • In addition, the state‘s representation in For example, Brandenburg had the chair of Brussels will increasingly be used for cul- the Conference of Ministers for European Af- tivating bilateral contacts with other Euro- fairs of German Länder in 2013, which was pean regions to support specialist adminis- used to advance the topic of a more socially trations in Brandenburg;

18 Brandenburg Internationalisation Strategy oriented Europe. The Prime Minister acts as 2.1.4 Improving foreign language skills the coordinator of German-Polish intersocie- and intercultural competence in tal and cross-border cooperation and is the the state administration24 chairman of the German-Russian Friendship Group of the Federal Council22. The Minis- 2.1.4.1 Initial situation ter for Education, Youth and Sports (MBJS) There are not enough employees in the sta- represents the German Länder in the EU te administration who have a solid command Council of Ministers of Education; the Sta- of the English and – in view of cross-border te Secretary of MBJS is a member of the working contexts – the Polish language. This German-Polish Youth Council, a body of the is a deficit, in particular at the level of depart- German-Polish Youth Network (DPJW), whe- ment heads and desk officers, especially in re he represents the Standing Conference departments that are more involved in in- of (German) Ministers of Education (KMK). ternational work than others. Since the sta- The State Secretary of the Ministry for Sci- te budget needs to be further consolidated, ence, Research and Culture (MFWK) is co- this problem can only be solved sporadically chairman of the Commission for European by hiring new employees. There is a limited and International Affairs (EuKiA)23 of the amount of courses offered by the Branden- KMK (the Standing Conference of the Länder burg State Academy of Public Administration Ministers of Education). The Minister for the (LAKöV) and the Federal Language Office, Environment, Health and Consumer Protec- and there are courses offered in-house to tion represents the State of Brandenburg in improve the foreign language skills of state the German-Polish Council of Environmen- administration employees and downstream tal Advisors. Brandenburg uses its member- sections. In addition, some departments are ship in the Committee of the Regions (CoR) using courses offered by private or public lan- of the EU to influence decisions by the EU, guage schools for further training purposes. like for example in conjunction with the own- The state government decided to strengthen initiative opinion on the financial transaction the state administration‘s fitness for Euro- tax in 2012. Furthermore, representatives of pean Affairs in 2013 and to create additional Brandenburg work at specialist and political offers for continuing training of its employees, level in various EU bodies especially with a including language courses. mandate from the Federal Council, but also in the OECD. 2.1.4.2 Further action Other measures for improving foreign lan- 2.1.3.2 Further action guage skills and intercultural competence of • A stronger presence of Brandenburg in the the employees in state offices and facilities CoR provides a good starting position for are required. pursuing Brandenburg’s concerns more • Deployment of the scarce human resour- emphatically at European level. ces must be optimized by • We also examine which measures are • establishing which areas of work and suitable to strengthen the presence of positions in each department increasin- Brandenburg‘s representatives at interna- gly involve international activities and tional fora and bodies at political and wor- will therefore need more employees who king levels and how they contribute more to have language skills; the work of these institutions. • collecting information given voluntarily about existing language skills25 and in- tercultural skills as well as knowledge of

Brandenburg Internationalisation Strategy 19 international (subject-related) politics; burg at the EU and other international or- • giving greater priority to relevant qualifi- ganizations28. cations when hiring new employees for positions where these are necessary. 2.1.5 Utilising EU Structural and • Good English language skills should be Investment Funds and other considered a desired qualification for all EU programmes new hires in the interest of versatility, at least in the regional ministries. 2.1.5.1 Initial situation • Foreign language skills and experience The European Investment and Structural gained abroad should be a stronger factor Funds29 and other EU programmes, such as to be favourably considered in personnel the Research Framework Programme, have development. The state administration also been used to a limited extent only for Europea- aims at greater cultural and ethnic diversity nisation/internationalisation purposes. In the among employees26; 2007–2013 funding period, internationalisation • Implementation of measures adopted in of small and medium-sized enterprises (SMEs) 2013 to strengthen the fitness for European was funded from the Operational Programme affairs, including the mobility of employees (OP) for the ERDF and transnational labour of the regional administration and supple- market-related exchange of experience was mentary action27: funded from the ESF-OP. Some transnational • expansion of the state‘s own offer of qua- LEADER30 projects are funded from EAFRD. In lification courses and professional events addition, projects of cross-border cooperation on subjects relevant to European politics with Poland are funded under INTERREG IV A, and internationally relevant subjects; and interregional and transnational projects are • offers aimed at improving language skills funded from INTERREG IV B (especially in the and intercultural competence; Baltic Sea Region) and IV C31. • improvement of the general conditions for sending public servants to the European In view of the fact that international activities Commission and to represent Branden- should focus more on specific policy areas

20 Brandenburg Internationalisation Strategy (see field of action 1.2), but also with a view • identifying individual projects, e.g. in the to the declining funds of the European Struc- field of foreign trade and investment, and tural and Investment Funds, the importance internationalisation of the clusters; of other EU programmes centrally managed • Integration of internationalisation as an ob- at European or sometimes at national level ject eligible for funding in suitable funding (e.g. Erasmus+32, Horizon 202033, COSME34, guidelines of the state government38; LIFE35, CEF36) is increasing. • Promoting the use of the OPs and funding guidelines for implementing the internatio- 2.1.5.2 Further action nalisation strategy among potential appli- The European Structural and Investment cants and project sponsors; Funds should be used to a greater extent • The INTERREG-A, B and EUROPE39 pro- than before for internationalisation activities. grammes will be targeted for use as drivers • As part of the preparations for the new EU for the internalisation process in general funding period from 2014–2020, internati- and specifically for developing thematic onalisation will be integrated as a priority outside contacts; cross-sectional responsibility into the Ope- • Brandenburg will increase its participation rational Programmes and the Rural Deve- in other EU programmes centrally mana- lopment Programme (RDP) – based on the ged at European or at national level (e.g. priorities set by the state government in Oc- Erasmus+, Horizon 2020, COSME, LIFE, tober 2012, especially by: CEF) and use these to develop subject-re- • opening up the OPs for cooperation with lated outside contacts, especially with Eu- other European project partners37; ropean partners. This requires in particular:

Brandenburg Internationalisation Strategy 21 • information and support directed at po- the year 1992, when the federal average was tential applicants; 22.4 percent. The Report on the Evaluation • where required, fast provision of co-fun- of the 2008 Foreign Trade Concept”42 issued ding as early as in the application phase. by the Ministry for Economic and European A respective revision of the funding gui- Affairs in 201343 shows that foreign trade was delines for INTERREG B and INTERREG the main engine for growth for enterprises in EUROPE is being prepared. the manufacturing sector. However, a consi- derable portion of the export gains is shared 2.2 Thematic by a few big companies. Apart from these big internationalisation strategies companies, Brandenburg‘s economy is less internationalized than the economies of other There are some areas in which Brandenburg German Länder, and the SMEs do not make and the individuals and facilities acting on be- sufficient use of the opportunities for deve- half of it are particularly affected by internati- lopment and growth resulting from develo- onal developments and international compe- ping international markets. tition. While the relevant outside contacts are typically integrated in subject-related working The joint innovation strategy of Brandenburg contexts, the ability of the affected individu- and Berlin and Brandenburg‘s cluster strate- als and facilities to act in an international en- gy are primarily aimed at strengthening co- vironment requires a particular boost. This operation among enterprises, between enter- applies to the internationalisation of regional prises and scientific institutions, and among SMEs and to scientific and research facilities, clusters for the purposes of research, deve- but also to other fields of politics. Integrated lopment, and innovation. In the final analysis, strategies such as the foreign trade concept both foreign trade and cluster internationa- must be developed further or new concepts lisation directly or indirectly aim at enabling and packages of measures must be worked Brandenburg‘s SMEs to join the global eco- out. nomic value chains with new or improved products. 2.2.1 Initial situation The foreign trade concept of Brandenburg Non-university research in the state must ge- has been continually renewed since 1999, nerally be fit to prevail in international com- and its funding tools aim at increased in- petition and is necessarily international, sim- ternationalisation of Brandenburg‘s SMEs, ply because of topics such as astrophysics, while it also increasingly supports the inter- nutrition, or climate change. Projects range nationalisation of the clusters as part of im- from cooperation in vegetable research of the plementing the joint innovation strategy with Leibniz Institute for Vegetable and Ornamen- Berlin, innoBB40 and the cluster strategy of tal Plant Cultivation with Kenya to the instru- Brandenburg. Foreign trade has become a mentation of large telescopes in the United main engine for growth in Germany and in States, in Spain, and in Chile of the Leibniz Brandenburg in the past few years. Foreign Institute for Astrophysics in Potsdam. trade41 has developed well in Brandenburg, compared to the first few years after the state The universities are also becoming increasin- was founded. The export quota was 23 per- gly international. This is due to internationally cent in 2012 (federal average: 41.4 percent). linked research activities and participation in For comparison: The statistics for the State large-scale global projects. Furthermore, the of Brandenburg only showed 5.5 percent for 114 strategic partnerships of eight universities

22 Brandenburg Internationalisation Strategy with facilities in 41 countries (in addition to numerous Erasmus partnerships), integrated international courses of study with currently 60 double degree agreements with foreign universities (16 alone with Poland), and con- sistent pursuing of the Internationalisation at Home concept as well as a large number of foreign students contribute decisively to this international character.

The number of foreign students has multiplied from 1,226 (6.3 %) in 1995 to 6,860 (13.6 % of 50,334) in 2014. The students come from more than 130 countries, the number of inter- national employees in scientific and art dis- ciplines is 582. This development means a considerable need for adjustment for the uni- versities, their partners, and the communities and local businesses.

The universities have adopted internationali- sation strategies and keep developing them. The trailblazer in this respect was the Bran- denburg Technical University (BTU) Cottbus, now BTU Cottbus-Senftenberg, which has subjected to the “Internationalisation of Uni- versities” audit as early as in 201044. Five out of the eight universities in Brandenburg have joined the National Code of Conduct Regar- ding Foreign Students at German Universi- ties, which is to provide the best care possi- ble for foreign students and teachers. Other steps have been taken to advance the inter- nationalisation process at universities, e.g. implementation of diversity management.

Increasing internationalisation at universities is a target of university development planning until 2025 and an integral part of the agree- ments concluded between the state and in- dividual universities. It is also important to support activities aimed at attracting foreign students and scholars, to diminish mobility obstacles, to increase the number of integ- rated international courses of study, and to utilise international learning and teaching

Brandenburg Internationalisation Strategy 23 experience as a basis for new strategic part- broker and cultivate international contacts in nerships with facilities abroad and for joint cooperation with regional clusters and SMEs, research projects. Legislation must be adop- international universities and other academic ted that allows equal access to universities institutions. for foreign students. “BRAIN”45 – the Bran- denburg Research Academy and Internatio- Cultural projects with international participa- nal Network was launched as a pilot project tion and appeal, such as theatres, festivals, sponsored by the regional government and and orchestras play an important part in in- the EU that is aimed at letting highly qualified creasing the visibility of the State of Branden- international post-doctoral researchers teach burg and its international appeal and contri- and research at Brandenburg universities for bute to a high quality of life and international two years. mobility.

However, close cooperation of universities The “Development Policy Guidelines of the and non-university research centres will State Government” were adopted at the end also be important for success in the inter- of May, 2012 with the participation of those national academic competition. This task active in Brandenburg‘s development policy. is addressed, for example, by Potsdam‘s These guidelines contain the commitment Pearls research network, which was conver- of the state government to its responsibility ted into a foundation in 2011. It is a network for development policy issues. Brandenburg of Potsdam University and 19 non-university exercises its shared responsibility for the sus- research facilities from the research lands- tainable development of the One World as a cape around Potsdam. The objective pursu- contributing player in international communi- ed by Pearls is to improve the visibility of the cation. For example, the Ministry for Science, Brandenburg research landscape through Research and Culture (MWKF) cooperates joint international location marketing, to rec- with Pernambuco, Brazil, in the fields of cul- ruit young and top researchers, to obtain ac- ture, preservation of historic monuments and cess to funding for smaller institutions, and to science, and with Georgia/Adzharia in the

Beispiel für ein thematisches Partnerschaftsnetzwerk „Dependable Cyber Physical Systems“ Tallinn University of Technology EADS / Astrium, (Estonia)

Univ. Potsdam IHP PUT Poznań (assoziiert) Frankfurt / Oder BTU Cottbus-Senftenberg Infineon Technologies Silesian TU Intel Mobile Communications Fraunhofer-Institute Gliwice IIS, Dresden München TU Liberec

Associate industrial partners, 1 providing project internships (master, PhD level) 24 Brandenburg Internationalisation Strategy Internationale Kooperationen

EntwicklungInternationale neuer strategischer Kooperationen Partnerschaften Weltweit Türkei Entwicklung neuer strategischerSüdafrika Partnerschaften Kenia Brasilien Weltweit Türkei Südafrika Europa Kenia Finnland Brasilien Dänemark Russland Estland Lettland Europa Litauen Finnland Dänemark Russland Estland Lettland Litauen

fields of culture and higher learning. The work • Supporting the universities in the imple- of non-government organizations is also re- mentation of their internationalisation ceiving ongoing support. The guidelines strategies; and the measures determined in them have • Using the universities as examples for been taken into account ahead of implemen- working out internationalisation strate- ting the state‘s sustainability strategy of May gies at other facilities; 2014 that was being prepared, especially • Further development of internationali- with respect to ways in which Brandenburg‘s sation efforts for young researchers to- international relations can contribute to more gether with the universities and non-uni- solidarity and stability in the One World46. versity research institutions, especially with a view to attracting more foreign 2.2.2 Further action scientists; The need for international action becomes • Support of Brandenburg‘s universities more and more apparent in many areas of and SMEs when they apply for projects Brandenburg‘s politics. Brandenburg must take funded from EU programmes that are this situation better into account than before by: centrally managed at European and • Revising the foreign trade concept47 of national level, such as Horizon 2020 or 2008 towards an internationalisation con- COSME; cept for Brandenburg‘s economy. It is to • Increased attraction and recruitment of go beyond the classic promotion of foreign young foreign scientists; trade and include the internationalisation of • Cultural policy matters have to be given the clusters, promotion of international di- greater consideration within the desired rect investment, recruitment of international international interdisciplinary action. Cul- skilled personnel and internationalisation of tural projects with an international appeal the support provided for start-ups48; should be increasingly viewed as interdis- • Advancing internationalisation in science ciplinary responsibilities for which joint so- and research through supporting activities lutions must be developed; of universities and research institutions • Consistent and continuous support of the with strategic political activities on the part development policy guidelines mentioned of Brandenburg: above and further coordination between

Brandenburg Internationalisation Strategy 25 the two cross-sectional strategies for sus- at all levels (2.3.1) including strengthening of tainable development and internationa- international mobility, especially when it co- lisation when adding details and putting mes to schools and young people (2.3.2)49. them into practice; • Departments should check if and for which 2.3.1 Improving foreign language skills other topics, in their field of responsibility and intercultural competence or across departments, concepts or pa- ckages of measures should be worked out 2.3.1.1 Initial situation under an internationalisation aspect. Successful internationalisation requires so- lid, in-depth foreign language competence When developing external contacts and ex- of the people in Brandenburg, especially in tending thematic cooperation, collaboration English. Learning Polish as the language of with Berlin should be sought and the joint our neighbours is important as well. Solid presentation as German Capital Region language skills require qualified, high-quali- should be continued and extended where- ty foreign language teaching at schools. ver possible. There are some offers regarding the impro- 2.3 Foreign language skills, intercul- vement of foreign language competence at tural competence, and interna- schools, first of all, foreign language trai- tional mobility, also outside the ning for teachers. There is a summer course regional administration for improving the command of English, Foreign language skills, at least in English, which is offered in cooperation with Northern but often also in another foreign language, Ireland, there are teacher exchange program- are required for acting in international wor- mes and programmes for sitting in on classes. king contexts, including outside the regional administration. The goal is to improve foreign Few schools offer bilingual classes. The language skills and intercultural competence language of instruction at BBIS Berlin Bran-

26 Brandenburg Internationalisation Strategy denburg International School GmbH in Klein- 2.3.1.2 Further action machnow50 is English. Some subjects are The foreign language skills of Brandenburg‘s taught in English at some schools, such as people are in need of considerable improve- Helmholtz Gymnasium in Potsdam. ment, especially with respect to school stu- dents in English and continuing training of In vocational training, the “Enhancement of teachers. This requires: qualified training in the integrated system” • Further improvement of the language skills (Förderung von qualifizierter Ausbildung im of the existing teachers; Verbundsystem – PAV) programme inclu- • Wherever possible, more native spea- des potential funding for foreign language kers should be involved in foreign lan- teaching as an additional qualification for trai- guage teaching, for example as assistant nees at Brandenburg SMEs. teachers; • When hiring new employees, more atten- The adult education centres (Volkshochschu- tion should be given to existing practice- len, VHS) are the largest providers of foreign tested language skills; language courses in adult education nati- • The creation or extension of bilingual clas- onwide. In 2012, they held more than 2300 ses should be encouraged in as many core courses comprising more than 70,000 less- regional growth centres as possible; ons and 20,000 participants. • Wherever possible, kindergartens should make it possible for children to meet people It is first of all a task of companies and their who speak other languages and come from employees themselves to improve their lan- other cultures; guage skills in increasingly international • Further training courses in foreign langu- industries (including tourism), above all in ages and intercultural competence should English. However, Brandenburg still provi- be extended and more effectively adver- des additional support for the acquisition of tised among Brandenburg businesses. foreign language skills51. For example, con- tinuing foreign language training in the cur- rent EU funding period is funded from the ESF-Operational Programme based on the region’s continuing education guideline (Wei- terbildungsrichtlinie).

The “International services package” offers more targeted support for small and medium- sized enterprises. It allows investment in an international market orientation. Training their employees in foreign languages is just one of many possibilities. Partial funding may also be provided for country-specific preparatory cour- ses, e.g. for extending to foreign markets or for hiring and retaining qualified university profes- sionals. By providing such funding, Branden- burg also aims at improving the rather weak export orientation of its companies.

Brandenburg Internationalisation Strategy 27 2.3.2 International mobility prentices in Brandenburg have international Periods abroad, (student) exchange pro- experience gained during their initial vocatio- grammes and international (youth) meetings nal training54. But international experience is provide good opportunities for acquiring lan- ever more frequently a requirement in incre- guage and intercultural skills. asingly internationalised fields of activity and job markets. School partnerships, student 2.3.2.1 Initial situation exchange and youth meetings of the most The degree of international mobility in Bran- varied kind can provide a major impulse to denburg varies. The so called “Ländercheck”, further advance in this direction. Student ex- a comparative analysis of different aspects change programmes are not only important of academic institutions in Germany publis- for learning foreign languages, but they also hed by the Association of German Academic promote a student‘s willingness to deal with Foundations (Stifterverband der deutschen other cultures early on. Wissenschaft)52 in June 2012 shows Branden- burg universities in the top group of interna- School partnerships, including student ex- tionalisation endeavours among the German change have traditionally been the backbone Länder: “(…) the extensive use of the Eras- of international orientation at school level. mus programmes among both incoming and They motivate students to learn foreign lan- outgoing students and lecturers is remarkab- guages and acquire intercultural skills. In le”53. the 2011/12 school year, 335 of about 930 schools recorded had a total of 737 part- While the mobility of students at universities nerships with schools abroad in 60 different and universities of applied sciences in Bran- countries. 250 partnerships exist with Polish, denburg is fairly high compared to the rest of about 100 with French, and just under 50 with the nation and the EU, international mobility British schools. Other important partners are in vocational education and training is less the Scandinavian countries (20 each with prominent. Only about two percent of all ap- Finland and Sweden). Global learning is also

28 Brandenburg Internationalisation Strategy encouraged in Brandenburg by a number of Far more than 600 publicly sponsored in- school partnerships with the southern hemis- ternational youth meetings (focus countries: phere, i.e. partnerships in Africa, Asia, and Poland, France, Russia, and Israel) with se- Latin America. These partnerships are with veral thousand participating young people educational facilities in Mozambique, Tan- from Brandenburg were held in 2012 alone. zania, Senegal, Kenya, India, Costa Rica, Young people from Brandenburg can also Gambia, South Africa, and Chile. benefit from binational organizations such as the German-Polish Youth Office and the Student exchange programmes or stays ab- German-French Youth Office. In the process road for students, mostly organized by priva- of implementing the EU youth strategy56 in te sponsors, and student and youth meetings Brandenburg, encouragement of cross-bor- sponsored by the region play an important der mobility of young people has considerab- part in various initiatives and programmes55. ly climbed in rank, both at regional level as For example, 256 schools held 767 student well as in districts and cities. meetings as part of international school part- nerships in the 2011/12 school year, about Efforts to achieve more mobility in vocational half of which were held in Brandenburg, the education and training have been focusing other half abroad, and which included 8,500 on strengthening the existing programmes students from Brandenburg and about the and measures of the EU in Brandenburg and same number of foreign students. on supplementing them with region-specific

Brandenburg Internationalisation Strategy 29 30 Brandenburg Internationalisation Strategy approaches where required57. In order to • Expand international student meetings and extend the respective competences, the youth exchange by EURES58 consultants at the job agencies can • advertising the existing EU programmes now also be reached via the skilled personnel (Erasmus+), especially in rural regions portal of LASA GmbH, which was recently in- and regions away from Berlin tegrated into ZAB. The ESF-sponsored “Vo- • e.g. by promoting international, intercultural cational Training without Borders” network of and virtual youth meetings (e.g. via eTwin- consultants specifically focuses on the situ- ning); ation of trainees and young skilled workers. • Further increasing the publicity of develop- Brandenburg‘s chambers of industry and ment policy cooperation; commerce and chambers of trade employ • Check if or how this can be achieved by mobility consultants who support SMEs and on-site advertising and counselling, e.g. trainees in the organization of internships by mobility consultants in cooperation and stays abroad. Mobility projects are spon- with the Eurodesk contact points that sored through the “Azubi-Mobil” project of exist in Brandenburg (IJAB – Internatio- the project company of the Frankfurt (Oder) nal Youth Service60); Chamber of Industry and Commerce. Since • Support exchanges of teachers and teacher 2009, about 295 young residents of Branden- students; burg have completed internships and stays • Utilization of existing EU programmes and abroad and used the opportunity to gain measures for internationalisation in voca- practical training and work experience in a tional training (to be supplemented where European company. Brandenburg also sup- necessary by Brandenburg-specific requi- ports its SMEs with funds from the ESF. The rements and funding); Internet platform EUP59 was established for • Strengthening of the intercultural compe- vocational schools and can be used by Bran- tence of teachers and students. denburg teachers to obtain information about the EU/internationalisation professional task. There are other projects, for example the op- tion to intensify trainee periods abroad with the help of town-twinning agreements, work in projects beyond Brandenburg (using exis- ting networks, e.g. in Lower , , Berlin) and the extension of individual student counselling on traineeships abroad with the help of mobility consultants of the chambers.

2.3.2.2 Further action

The following measures must be taken to further increase the international mobility of school students and young people: • Consolidate and extend existing cooperati- ve relations; • Improve framework conditions for stays abroad of students, e.g. through improved information;

Brandenburg Internationalisation Strategy 31 Field of action 3: Make Brandenburg more attractive internationally

In view of advancing globalisation, Branden- ans that Brandenburg needs immigrants and burg must improve its appeal to international must become more appealing in the outside investors, skilled workers, students, and tou- perception and more tolerant and cosmopo- rists. litan from inside. Recruiting skilled personnel with international experience, including peop- Improving Brandenburg‘s attractiveness for le from abroad, is currently fairly pronounced skilled workers, including skilled workers from in the service sector (nursing, healthcare) abroad, is particularly urgent. The unsatisfied and in research and development, but it will demand for skilled personnel in Brandenburg become increasingly important for the stabili- for 2012 is estimated at 54,000 workers61. For zation of Brandenburg as a business location the period from 2010 to 2030, the populati- and its chances for further economic deve- on of working age is expected to decline by lopment in general. 28 % or 460,000 people62. The percentage of Brandenburg residents with a migration back- Brandenburg must compete for immigrants ground is about as low as in other Eastern with other federal Länder and countries German Länder63. At the same time, Bran- that often have a better economic situation. denburg benefits less than the Western Ger- Therefore Brandenburg needs to improve man Länder from immigration. In the past few the relevant framework conditions internally years, immigration alone has kept the annual (3.1), and to improve its presentation to the net migration positive, but Brandenburg holds outside world (3.2). the second worst place together with Saxo- ny at 21.8 % of immigrants who remain in Brandenburg after Saxony Anhalt (8.7 %)64. The required mobilization of the primarily do- mestic workforce potentials will probably not be sufficient to cover the deficits. This me-

32 Brandenburg Internationalisation Strategy 3.1 Increasing attractiveness, enhan- tences in intercultural topics and tolerance in ce integration, create a welcoming company-based training. atmosphere The best possible integration of immigrants, 3.1.1 Initial situation regardless of their nationality, is an important What makes a region attractive includes na- goal of the Brandenburg government. Early tural and economic conditions (e.g. the wage on the office of an Integration Commissioner level), which we will not discuss here, the laws was established. In 2002 the government and administrative regulations governing living worked out a regional integration concept and working, and the integration of immigrants (1st update in 2005) with a comprehensive into society. This also includes the needs of catalogue of measures. A revised integration those who were sent here as employees of concept for the State of Brandenburg was ad- multinational companies or scientific institu- opted in March 2014. tions and who are not planning to immigrate but just stay temporarily for a few years. A cos- A cosmopolitan Brandenburg with a welco- mopolitan outlook, curiosity for foreign coun- ming atmosphere65 and recognition and ap- tries and their people, a welcoming atmosphe- preciation of diversity will be appealing to re and friendly reception of newcomers is of talents, enterprises or other institutions from tantamount importance in this respect. The abroad. This also applies vice versa: If Bran- “Enhancement of qualified training in the inte- denburg becomes more attractive in interna- grated system” programme (PAV) includes an tional eyes and a cosmopolitan atmosphere option to support the teaching of key compe- emerges, the quality of life of all Brandenburg

Brandenburg Internationalisation Strategy 33 residents will improve. The task to develop a • Improvement of measures for the integration welcoming atmosphere is a responsibility of of immigrants living in Brandenburg, which the region but likewise of the municipalities, are contained in the regional integration enterprises and society in general, albeit in concept68 and increased use of the poten- different ways. On the one hand, people arri- tial of immigrants living here, especially with ving in Brandenburg have a need for orienta- respect to recruiting urgently needed skilled tion (often before they arrive)66 with respect to workers and to international networking; questions like working, living, school, health- • Appreciate the importance of immigration care, services for the public, taxes, etc.. They authorities, which often are the first points need to feel accepted, welcome and at home of contact for immigrants and make a first in the new environment. On the other hand impression, by strengthening a welcoming the local people sometimes need help to and accepting atmosphere69; overcome insecurities they may have with re- • Improvement of services for new arrivals in spect to foreigners and to accept the people Brandenburg70, who do not have sufficient who newly arrive in Brandenburg as welcome German language skills and knowledge members at work, in the neighbourhood and of German life, and for immigrants who in the community. for various reasons are planning to stay in Brandenburg for a limited time only (e.g. A new quality of interdisciplinary action is de- students‚ researchers, skilled and manage- veloping in the field of cultural education. It ment personnel sent in from a foreign com- promotes a cosmopolitan outlook, curiosity, pany); critical faculties and tolerance beyond the • Support of enterprises and trade unions in arts and the creative process, thereby provi- the integration of foreign skilled workers in ding unbiased access to other cultures. their operations. Brandenburg will develop consulting services for such an “internal” Manifold initiatives and activities were carried internationalisation of enterprises. It is also out in the past few years at regional and muni- required to integrate these people into local cipal level in the field of intercultural opening life outside their jobs71; of society. These measures are accompanied • Communities will be supported in creating by a determined fight against anti-Semitism, a welcoming atmosphere among the local xenophobia and violence. An example is the population, especially in locations where Tolerant Brandenburg67 concept for action by more dynamic immigration is expected; the Brandenburg government. It should be • Support of communities in improving servi- noted, however, that the broad commitment ces for these people, e.g. by of social forces of enterprises, trade unions, • using multilingual information sheets and churches, citizens‘ alliances and numerous application forms72; initiatives is often ahead of governmental ac- • hiring personnel who speak foreign lan- tivities. guages • Brandenburg should examine – in coordi- 3.1.2 Further action nation with the social and economic part- ners - if it should develop a set of measures A change in perspective as well as a number aimed at attracting urgently needed skilled of practical measures are required to increa- workers and professionals e.g. from the se Brandenburg‘s appeal and ability to retain nursing and healthcare sector, the tourism immigrants and people with international ex- sector, and as the case may be any other perience: industries.

34 Brandenburg Internationalisation Strategy • Continued support of initiatives at fede- Cottbus or the International Music Festival in ral level aimed at any appropriate further Potsdam Sanssouci enhance international opening of regulations for immigration for visibility much like sports events, especially a more targeted migration policy73. At the top performances by Brandenburg athletes same time, utilization of the leeway provi- or major international championships, e.g. on ded in federal law by appropriate stipulati- the Beetzsee regatta course near Branden- ons for the work of immigration authorities; burg on the Havel75. • Utilisation of experience gained by the Brandenburg-Lubuskie cross-border Ger- In terms of concept work, the state government man-Polish working group, which studies has dealt with the image aspect primarily in the issue of retaining skilled personnel in conjunction with tourism, for example in wor- the region and discusses suitable strate- king out a state tourism concept76. It should be gies with the goal to develop a single labour noted, however, that all measures aimed at im- market in the Polish-German border region. proving the international visibility of Branden- burg should take the disproportionately higher 3.2 Improving Brandenburg‘s image popularity of Berlin into account77. and the way the region markets itself The state government has made an increa- sed effort to use the potential of the Internet 3.2.1 Initial situation for creating international visibility and to im- The visibility and the image of the region ab- prove the foreign-language web pages of the road are important elements of its internati- State of Brandenburg. onal appeal. International tourism and loca- tion marketing, exports and film subsidy as Individual government departments offer pro- well as manifold events – especially cultural fessional information in English or Polish and events74 – abroad, especially in Brussels, some other languages on their homepages. contribute to Brandenburg image abroad. In- In addition, some departments are creating ternational events held in Brandenburg, such suitable publications in English and Polish as the Festival of Eastern European Film in and some other languages.

Brandenburg Internationalisation Strategy 35 The economics ministry (MWE) has develo- The skilled workers portal originally set up by ped a bilingual information system (German- LASA and now managed by ZAB on skilled English) for attracting investors that was personnel, remigration from and immigration released under the name Brandenburg Busi- to Brandenburg is continually updated and ness Guide (BBG) in December 2013 and is new content is added. The portal, which also managed by the Brandenburg Economic De- includes a welcome centre in Polish and Eng- velopment Board GmbH (ZAB). The BBG is lish lets companies enter their job offers and a free cluster-oriented information system on attract new employees for free, but currently industries and locations aimed at presenting only in German. At the same time, it adverti- Brandenburg as a business location on the ses the State of Brandenburg. It focuses not Internet. The primary target group of BBG are so much on hard but rather on soft location enterprises, investors, and institutional users. factors, which are critical for selecting a place The portal will be linked to Berlin‘s offers for of work. An extensive public relations cam- the purposes of joint supraregional marke- paign is under way, e.g. by placing advertise- ting of the German capital region78. The web ments, to increase the publicity of the portal79. portal www.innobb.de advertises the German capital region as a joint innovation location Tourism Marketing Brandenburg GmbH (TMB) and the joint clusters in German and English. has revised its German-language website The website www.innovatives-brandenburg. www.reiseland-brandenburg.de and transla- de includes additional links to detailed web ted major portions into English80. The central pages about the other four clusters of Bran- website for market development abroad can denburg. be found at www.brandenburgtourism.com

36 Brandenburg Internationalisation Strategy and is addressed to end consumers and busi- ness partners alike. Parts of the most impor- tant databases81 have been translated. The existing independent foreign language versi- ons in Dutch, Polish, Danish, Swedish, and Czech are operated as micro sites on the for- eign-language web pages of the German Tou- rism Board (DZT) at www.germany.travel.de.

The TMB was able to increase the number of foreign guests disproportionately in recent years. This is based on a branding process that supports internationalisation, increasin- gly also in other fields of politics.

The Point of single contact for the federal Sta- te Brandenburg (EAPBbg) has been offering information on conditions to be met for star- ting a service activity in Brandenburg since 2009 via the portal https://eap.brandenburg. de/web/sbb/startseite based on the EU Ser- vices Directive and the Brandenburg Point of Single Contact Act. The portal is also availa- ble in a Polish and English language version.

The state portal www.brandenburg.de inclu- des some English content. A Polish-language version is operated at www.brandenburgia. pl. The appearance of the state portal www. brandenburg.de is currently revised. A new page in English will be included as a sub- portal of www.brandenburg.de.

Brandenburg Internationalisation Strategy 37 3.2.2 Further action The economics ministry (MWE) will investi- In view of sporadic visibility and the corres- gate if and how Brandenburg‘s external mar- ponding perception of the outside world, it is keting activities can be more tightly meshed important to improve the state‘s internatio- with Berlin. nal appeal and to make Brandenburg better known abroad through: • Establishing a new access portal in English that is emotionally appealing to visitors and that will integrate as much as possible of the existing international information offe- red by TMB, EAPBbg, and ZAB, etc. • In the medium term, creation of a status analysis based on existing information and advertising media for working out an integ- rated communication strategy with an inter- national orientation, which is to improve the region‘s image abroad and to have an ac- ceptance-enhancing effect within the region; • International events held in the German Capital Region and especially in Branden- burg, including cultural and sports events, are to be used as an opportunity to adver- tise the region.

38 Brandenburg Internationalisation Strategy footnotes

1 For more information, see http://www.auswa- 13 For more information (in German only), see ertiges-amt.de/EN/AAmt/Koordinatoren/D-PL- http://www.deutscher-verband.org/cms/index. Koordinator/D-Pol-Koordinator_node.html php?id=urban-netzwerk 2 The INTERREG programmes have strands A, 14 For more information, see http://www.medien- B and C and are also listed under the “Euro- board.de/WebObjects/Medienboard.woa/wa/ pean Territorial Cooperation” (ETC) funding CMSshow/2731363 objective. We will use the more common IN- 15 For more information, see http://www.ecrn.net/ TERREG name in this document. 16 For more information, see http://www.nereus- 3 See Landtag Document 5/3432-B; cross-bor- regions.eu der cooperation; deepen German-Polish co- 17 For more information, see http://www. operation. mwe.brandenburg.de/sixcms/detail.php/ 4 In 2010, German and Polish universities lo- bb1.c.240994.de cated in the area of the Oder Partnership is- 18 For more information (in German only), see sued a declaration in which they committed http://www.eu-service-bb.de; more than 500 to “cross-border cooperation in teaching and regional economic development facilities, research as part of their internationalisation ef- chambers of industry and commerce, and forts in the European university landscape and technology agencies with a total of 4,000 em- creating a joint European research area”. ployees cooperate closely in EEN. 5 See Landtag Document 5/7575, Response 19 One example is energy and climate policy, of the State Government to Major Appellation which is strongly shaped by international and No. 27: Brandenburg and the states of the for- European aspects with respect to its actual mer Soviet Union; conditions, its legal framework and target de- 6 The 9th Youth Games will be held in the city of finitions; for more information, see the 2030 Brandenburg on the Havel in 2015 Energy Strategy of the State of Brandenburg 7 For example, information and communication (in German only) technologies (ICT) and the creative industries http://www.energie.brandenburg.de/media/ are of great importance due to their leverage bb1.a.2865.de/Energiestrategie_2030.pdf. effect on all industries and their cross-sectional For information in English see function in business, but their level of interna- http://asiasolarenergyforum.org/wp-content/ tionalisation is low in international comparison. uploads/2013/11/Edgar-Klose_MITI_Energy- The international activities of the ICT clus- Strategy-2030-Federal-State-of-Brandenburg. ter aim in particular at the Baltic region since pdf; Scandinavian players in particular have a high 20 This will be based on information available IT affinity, are advanced and internationalized from the contacts mentioned in 2.1.1.2 and thus can fulfil a benchmark function for the 21 Example: the country reports issued by MWE digital industries in the German capital regions. 22 For more information (in German only), see 8 This includes the “SCANDRIA” (Scandinavia http://www.bundesrat.de/nn_8756/DE/gremi- – Adriatic), “North-Sea-Baltic” (Amsterdam/ en-konf/freundschaftsgr/dt-russ/dt-russ-node. Rotterdam – Baltic states/Russia) and “Ori- html?__nnn=true ent/Mid-East“ (Rostock//Bremen – 23 For more information (in German only), see Greece/Turkey/Cyprus) http://www.kmk.org/internationales/zusam- 9 For more information (in German menarbeit-im-rahmen-der-europaeischen-uni- only), see http://www.eukn.org/content. on.html jsp?objectid=192438#to_mainmenu 24 See field of action 2.3 below for the necessary 10 For more information, see http://www.dcrn.eu, improvement of these skills outside the state (Demographic Change Regions Network) administration. 11 For more information, see http://www.eurome- 25 The State Chancellery is considered a good trex.org example; it initiated a survey on foreign lan- 12 For more information, see http://www.airport- guage competence of its employees to be able regions.org. The Airport Regions Conference to deploy them effectively in the care for for- (ARC) is an association of cities and regions in eign guests Europe that have an international airport or are 26 Article 24 (5) of the Brandenburg Public Ser- located near such an airport

Brandenburg Internationalisation Strategy 39 vants Act as amended on 06/12/2013 contains 41 Share of exports of goods in the gross dome- the employer‘s duty to enhance diversity in stic product public administration by ensuring an unbiased 42 The foreign trade concept was written in 2008 and appreciative environment and to secure 43 See Landtag Document 5/5903-B, Foreign the level of competence required for maintai- trade, step up further development of foreign ning and improving diversity among public ser- trade policy – make Brandenburg‘s enterprises vants. fit for international competition! 27 For more information, see Landtag Document 44 This audit is a project initiated by the German 5/7961, European Union, Sending National Rectors‘ Conference (Hochschulrektorenkon- Experts from Brandenburg to Brussels ferenz, HRK) and sponsored by the Federal 28 This includes temporary assignments of state Ministry of Education and Research (Bun- administration employees for work in adminis- desministerium für Bildung und Forschung, trations of other countries and regions, espe- BMBF). The internationalisation strategy of cially in Europe. BTU Cottbus-Senftenberg includes six sets of 29 The ESI funds in Brandenburg include the Eu- objectives: Strategic partnership, geographic ropean Regional Development Fund (ERDF), orientation, attractive location, internationali- the European Social Fund (ESF), the Euro- sation of teaching, international promotion of pean Agricultural Fund for Rural Development young researchers and international mobility, (EAFRD), and the European Sea and Fishe- and more than 30 measures aimed at imple- ries Fund (ESFF). menting these sets of objectives. 30 LEADER is a methodological bottom-up 45 http://www.mwfk.brandenburg.de/cms/detail. approach for regional development under php/bb1.c.351256.de EAFRD, which allows local people to contribu- 46 The budget reservation contained in the susta- te to the shaping of regional processes (http:// inability strategy applies. For more information www.netzwerk-laendlicher-raum.de/regionen/ (in German only) see http://www.mugv.bran- leader/). denburg.de/cms/media.php/lbm1.a.3310.de/ 31 INTERREG C was renamed into INTERREG nachhaltigkeitsstrategie_bb.pdf EUROPE at the beginning of 2014. 47 The concept is currently being revised. 32 Erasmus+ includes the Erasmus, Leonardo 48 Taking into account, inter alia, the Erasmus for da Vinci, Comenius and Grundtvig, Youth in Young Entrepreneurs, http://www.erasmus-en- Action, and five international cooperation pro- trepreneurs.eu/index.php?lan=en, German Si- grammes – Erasmus Mundus, Tempus, Alfa, licon Valley Accelerator, http://www.germanac- Edulink and the programme for cooperation celerator.com Startup Navigator International with industrialized nations – as well as the new http://www.startup-navigator.de/biem-startup- sports programme and the “EU Volunteers for navigator-international/ programmes or pilota- Humanitarian Aid” initiative. ge services for migrants (for more information, 33 For more information, see http://ec.europa.eu/ in German only, see, http://www.lotsendienst- programmes/horizon2020/ migranten.de.). Further information concerning 34 For more information, see http://ec.europa.eu/ the measures for supporting start-ups as part research/horizon2020/index_en.cfm; http:// of the Knowledge and Innovation Communi- ec.europa.eu/enterprise/initiatives/cosme/in- ties (KICs) of the European Institute of Tech- dex_en.htm nology (EIT), like for the climate-KIC (German 35 http://ec.europa.eu/environment/life/ centre: Potsdam Institute for Climate Impact 36 The Connecting Europe Facility (CEF) is a fun- Research, PIK) can be found at http://www.cli- ding tool to develop the transport, energy, and mate-kic.org/national-centres/berlin-germany telecommunications networks within the EU. 49 Supporting companies in matters of develo- 37 The European Commission will provide an ping international markets and international auxiliary tool for finding project partners under innovation cooperation – another area of sup- the ESF (….) porting Brandenburg players in international 38 Example: ESF-funded directive on continuing working relations – has been discussed in field education of action 1. 39 see Footnote 31 50 Students from 60 nations study here. 40 For more information, see http://www.innobb. 51 Learning Polish as the language of our neigh- de/en/Home bours is important as well.

40 Brandenburg Internationalisation Strategy 52 For more information (in German only)l see Family of the State of Brandenburg http://www.laendercheck-wissenschaft.de/in- 62 Berlin Brandenburg Office of Statistics; ternationalisierung/bundeslaender_im_detail/ 63 According to the 2011 census, the average for brandenburg/index.html the Federal Republic is: 18.7 %, Brandenburg: 53 There are no reliable outgoing statistics. Only 4.4 % the DAAD has statistics about the Erasmus The 2011 integration report only shows values for programme (which cover only a part of outgo- all Eastern German states together, the ave- ing students/lecturers), but these are not bro- rage for all Eastern German states is 4.7 %; ken down to federal state level. for more information (in German only), see 54 See Landtag Document 5/7181 www.statistik-berlin-brandenburg.de/home/ 55 E.g. the “Schools: Partners of the Future – pdf/SP_Integrationsbericht-01-00_DE_2011_ PASCH” initiative by the Federal Foreign Of- DT.pdf and www.destatis.de/DE/Publikatio- fice; the German American Partnership Pro- nen/Thematisch/Bevoelkerung/MigrationInte- gram of the Pedagogical Exchange Service at gration/Migrationshintergrund2010220117004. the Secretariat of the Standing Conference of pdf?__blob=publicationFile Ministers of Education (KMK) GAPP; “Brigitte 64 For comparison: This quota is 41.9 % in North Sauzay” programme of the German-French Rhine-Westphalia Youth Network; “Voltaire, German-French 65 Like in the state integration concept, the term short-term exchange“, “School in Polish”; in- of a welcoming atmosphere is used compre- vitation programmes of foreign governments hensively as a key feature of a cosmopolitan (e.g. Spain); parliamentary sponsorship pro- state and of appreciating diversity in society. gramme; programmes for award winners, lan- But the needs of different groups of immigrants guage programmes, etc. are often quite different, e.g. the needs of refu- 56 Council Resolution on the renewed framework gees as compared to the need of management for European cooperation in the youth field personnel sent from foreign companies (and (2010-2018), Doc. 2009/C 311/01 their families). Despite all their differences, 57 See Landtag Document 5/7181, Response of both groups want to feel welcome and accep- the State Government to Brief Parliamentary ted in Brandenburg. Inquiry (Kleine Anfrage) No. 2767, SPD parlia- 66 What is essential for recruiting qualified wor- mentary group: Vocational training; alliance for kers – which is the main group of interest here strengthening international mobility in vocatio- – is the he phase before their actual arrival, nal training in the State of Brandenburg when it comes to choosing their future place 58 EURES (European Employment Services) is of work. If there is an attractive job offer, but a cooperative network of public employment important questions such as foreign language agencies of the EU and EEA member states (e.g. English) schooling of their children and (EU member states plus Norway, Iceland and job opportunities for their partner cannot be Liechtenstein). It offers the following services: solved satisfactorily, the appeal of the job offer Information, consulting and placement servi- diminishes. ces for employees and employers and citizens 67 For more information (in German only), see in general who wish to exercise their right to http://www.tolerantes.brandenburg.de, and free movement. Landtag Document 5/7317, Right-wing extre- 59 For more information (in German only), see mism; Fourth report on the implementation of http://www.eu-osz-projektberatung-branden- the Tolerant Brandenburg concept for action by burg.de/ the state government 60 The question if ESF funds can be used for the 68 These are to include, above all, the areas of qualification of skilled youth welfare service intercultural opening and a welcoming atmos- workers should be looked into and the good phere, work against xenophobia and racism, cooperation with Berlin as a close partner education, career opportunities, healthcare should be continued and extended. and nursing, a contemporary approach to asy- 61 See “Entwicklung von Betrieben und Be- lum and refugees, and participation in socie- schäftigung, Ergebnisse der 17. Welle des ty; for the further development of the State of Betriebspanels”, p. 72. This study, which was Brandenburg by implementing the measures presented in June 2013, was created for the envisaged in the state integration concept. Ministry for Labour, Social Affairs, Women and These include

Brandenburg Internationalisation Strategy 41 - questions relating to the recognition of foreign 74 For example, the international première of vocational qualifications, the David Oratorio composed by Carl Gott- - questions relating to refresher training, lieb Reissiger, initiated by the Reissiger Choir - questions of recruiting foreign students in the of Bad Belzig and performed at Jerusalem‘s local job market, St. Saviours Church. - encouragement of entrepreneurs from a mig- 75 e.g. the 2011 Junior World Championship and rant background, the 2014 European Canoe Sprint Champion- - improved information of local enterprises ships about regulations pertaining to foreigners, in- 76 For more information (in German only), see cluding start-ups. http://www.mwe.brandenburg.de/media/ 69 It should also be examined if outsourcing a part bb1.a.2755.de/Landestourismuskonzeption_ of the immigration authority and coupling it with BB2011bis2015_Kurzfassung.pdf a business-oriented or business-promoting fa- 77 The TMB is now using the slogan “Branden- cility is useful and feasible in interested com- burg – All Around Berlin” in international adver- munities – for processing applications under tising. immigration law by investors, skilled workers, 78 Berlin and Brandenburg advertise a joint busi- and students and at the same time covering ness location under the name “The German other matters (e.g. counselling on specific to- Capital Region”. Brandenburg is currently ne- pics). gotiating with Berlin. The goal is to establish 70 The skilled workers portal with its welcoming the Capital Region portal as the umbrella por- centre in German, English and Polish is see- tal. king to attract these people; see field of action 79 The website http://www.fachkraefteportal- 3.2.1 brandenburg.de/en/welcome-center.htmlis 71 The Spree-Neisse district provides a good well established with 98,500 visitors and more example. A model project has united the Vat- than 559,266 page requests (as per: March tenfall corporation, the chamber of trade and 2014). The portal was accessed from Poland, the chamber of industry and commerce with England, Austria or Switzerland shortly after its housing companies in order to develop so- release. lutions for the region. The state government, 80 Due to the wealth of information these databa- together with the communities, the economic ses contain, not all of them have been transla- and social partners involved, will strive to make ted into other languages. Parts can be found the results of this and other projects available on the English web page. to other parts of Brandenburg. 81 Accommodation, events and points of interest 72 The Frankfurt (O.) immigration authority is a good example. It has a comparatively good budget, which in part goes back to the general decision by the city to see the immigration au- thority as an important part of the community‘s integration policy. The employees there have been trained in several intercultural and for- eign language courses. In addition, the autho- rity has issued application forms translated into English and has a partially English website to be able to reach more people from a migrant background. The Ministry of the Interior has suggested to other immigration authorities in the country that they also issue such materials and develop multilingual websites to improve the access to information for foreigners. 73 In general, the legal provisions pertaining to immigration have a signal effect on potential immigrants that should not be underestimated. International perception of the German regula- tions is not immigration-friendly.

42 Brandenburg Internationalisation Strategy List of images

Cover: Academic Library, University of Potsdam, Campus “Am Neuen Palais” © Andreas Meichsner, Berlin

S. 6: © vege - Fotolia.com

S. 8: © 1xpert – Fotolia.com

S. 10: Ferry across the Oder River at Güstebieser-Loose, connecting Brandenburg and Poland © Archive Euroregion Pro Europa Viadrina / Thoralf Schiewitz

S. 13: © Interreg Baltic Sea Region / www.Interreg-baltic.eu

S. 15: © vege – Fotolia.com

S. 16: City library at the Education Forum”, Potsdam © Landeshauptstadt Potsdam/ Barbara Plate

S. 17: (l.) Mayor of Potsdam, J. Jacobs, W. Boccali, Mayor of Perugia, Italy, Partner City of Potsdam © Archive Landeshauptstadt Potsdam Integration Award Ceremony City of Potsdam © Archive Landeshauptstadt Potsdam Unveiling Potsdam’s city partnership’s stele © Landeshauptstadt Potsdam/ Madleen Köppen

S. 18: Language trainer © Björn Bernat

S. 20: © Steven Jamroofer – Fotolia.com

S. 21: © Landesvermessung und Geobasisinformation Brandenburg, LGB, Potsdam

S. 23: Maintenance Work at Lufthansa Technik AG Brandenburg, Schönefeld © Archive Brandenburg Development Board (ZAB)

S. 24: Network „Dependable Systems“ © Brandenburg University of Technology Cottbus-Senftenberg, BTU-CS, Computing Faculty

S. 25: Development of strategic partnerships © Potsdam Research Network PEARLS

S. 26: British Ambassador Simon McDonald (l), Prime Minister Dietmar Woidke and Head of jet engine assembly division at Rolls-Royce, Germany, Ernst-Georg Schröder (r), tou- ring the construction site of the new engine testbed at Dahlewitz © Rolls-Royce plc.

S. 28: Information-, Communication and Media Center of the Brandenburg University of Tech- nology Cottbus-Senftenberg, BTU-CS © Archive Brandenburg Development Board, ZAB

Brandenburg Internationalisation Strategy 43 S. 29: Sanssouci Palace, Potsdam © Archive Tourism Marketing Brandenburg GmbH/Geertje Wieck/Prussian Palaces and Gardens Foundation Berlin-Brandenburg

S. 30: Einstein – Tower, Potsdam, Architect: Erich Mendelson © Landeshauptstadt Potsdam

S. 32: Glienicker Bridge, linking Potsdam and Berlin © powell83 – Fotolia.com

S. 33: Former steam pumphouse for the fountains at Park Sanssouci, resembling a Turkish mosque with minaret © Landeshauptstadt Potsdam/ Ulf Böttcher Weberplatz, Potsdam © Landeshauptstadt Potsdam/ Ulf Böttcher Weavers‘ House, Potsdam © Landeshauptstadt Potsdam/ Michael Lüder

S. 35: Young Voices Brandenburg ensemble © Archive Young Voices Brandenburg

S. 36: Russian Church, Potsdam © Landeshauptstadt Potsdam/ Michael Lüder Chinese Teahouse at Park Sanssouci, Potsdam © Landeshauptstadt Potsdam/ Robert Liebermann Swiss Chalet, Potsdam © Landeshauptstadt Potsdam/ Robert Liebermann

S. 37: Film University Babelsberg, Potsdam © Landeshauptstadt Potsdam/ Michael Lüder Vestas, Lauchhammer © Archive Brandenburg Development Board (ZAB)

S. 38: Academic Library, University of Potsdam, Campus “Am Neuen Palais” © H. Hirsch Fraunhofer-Institute for Biomedical Engineering IBMT, Potsdam-Golm © Archive Brandenburg Development Board, (ZAB) Hasso Plattner, co-founder of the SAP business software group and philanthropist © Brandenburg.de

S. 45: Hans-Otto Theatre Potsdam © H. Hirsch

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