Matter, Museums Yes they Do~ The Proof Is in the Pudding, Too! Museum Association 92nd Annual Conference November 3-5, 2010 Springfield, Special Thanks for Your Support:

Conference Chairs Conference Sponsors NEMA Board of Directors

Kay Simpson, Vice President, Springfield Museums Official Printer of the 2010 NEMA President Michael Quijano-West, Director, Springfield Conference Gail Nessell Colglazier, Executive Director Armory National Historical Site Touchmark, Inc. American Independence Museum Official Video Producer First Vice President Local Committee Dvee Media Productions Joshua Basseches, Deputy Director Peabody Essex Museum Elizabeth E. Barker Titanium Level Josh Belliveau Museum Search & Reference Vice Presidents Melissa Boisselle WGBH Susan Funk, Vice President Karen Cardinal Mystic Seaport Platinum Level John Doleva DMW Direct / Fundraising Anne von Stuelpnagel, Director of Exhibitions Alix Kennedy Huntington T. Block Insurance Agency, Inc. Bruce Museum Marjorie Latham New England Insurance Services, Inc. Treasurer Ann Lanning Studio Two Scott Stevens, Executive Director Patricia Lutz Tru Vue, Inc. marypaz Museums of Old York Gold Level Alexandra de Montrichard Secretary Reach Advisors Holly Smith-Bové Pieter Roos, Executive Director University of Massachusetts Amherst, Jane Wald Newport Restoration Foundation Wendy Watson Department of Public History PAG Representatives Philip Zea Silver Level Emmie Donadio, Chief Curator Art Shipping International Middlebury College Museum of Art Host Institutions Creation Station, L.L.C. Tufts University Museum Studies Program Ron Potvin, Assistant Director and Curator Amherst College Museum of Natural History John Nicholas Brown Center Amherst History Museum Bronze Level Emily Dickinson Museum Cherry Valley Group Kay Simpson, Vice-President The Eric Carle Museum of Picture Book Art CultureCount Springfield Museums Historic Deerfield Élan Elaine Clements, Director Mead Art Museum Willis Fine Art, Jewelry & Specie Andover Historical Society Mount Holyoke College Art Museum Scholarship Sponsors At-large Representatives Naismith Memorial Basketball of Fame Gaylord Bros., Inc. Neil Gordon, CEO Springfield Armory National Historical Site John Nicholas Brown Center The Discovery Museums Springfield Museums Laura B. Roberts University Products Serena Furman, Principal Conference Program Selection A Space Committee Marketing Partner Museum Association of New York Michelle Stahl, Executive Director Peterborough Historical Society Anne von Stuelpnagel, CT, Chair Mike Adams, MA Front Cover Credits State Representatives Kimberly Alexander, NH NEMA would like to thank those who submitted Connecticut Pilar Garro, MA an image for the front cover. Dawn Salerno, Director of Education Mystic Arts Center Danny Lichtenfeld, VT 1 Dawn Salerno, CT 9 2 Maine Scott Wands, CT 4 3 Robert Wolterstorff 5 7 NEMA Staff 6 Massachusetts 8 Maria Cabrera, Program Manager, Community Jane Coughlin 1. Courtesy of Strawbery Banke Museum, Portsmouth, NH Outreach 2. EcoTarium, Worcester, MA Museum of Science BJ Larson 3. The Eric Carle Museum of Picture Book Art, Amherst, Heather A. Riggs MA. Photo by Damia Stewart. © 2007 The Eric Carle New Hampshire Dan Yaeger Museum of Picture Book Art/Damia Stewart Funi Burdick, Executive Director 4. EcoTarium, Worcester, MA Canterbury Shaker Village, Inc. 5. American Independence Museum, Exeter, NH 6. Group tours at the PEM. Courtesy Peabody Essex Rhode Island Museum, Salem, MA Eric Hertfelder, Executive Director 7. The Eric Carle Museum of Picture Book Art, Amherst, Fort Adams Trust MA. Photo by Damia Stewart. © 2007 The Eric Carle Museum of Picture Book Art/Damia Stewart Vermont 8. The Grinch (Photo of Dr. Seuss National Memorial Phelan Reed Fretz, Executive Director Sculpture Garden by Lark Grey Dimond-Cates). Photo ECHO Lake Aquarium and Science Center by Heather A. Riggs 9. Color Coded (Photo of Delineated Static Sculpture by Donald Gerola). Photo by Heather A. Riggs Museums Matter, Yes they Do~ The Proof Is in the Pudding, Too!

Dear Museum Colleague,

Welcome to the , home to not only the Springfield Museums and the Springfield Armory National Historic Site, but a host of other museums of all disciplines, galleries, thirteen institutions of higher learning, as well as breathtakingly beautiful natural vistas. We hope you will enjoy your visit to the Springfield area and take advantage of all the region has to offer.

The theme of this year’s conference, “Museums Matter, Yes they Do – The Proof is in the Pudding Too!” is inspired by Springfield’s own Theodor Seuss Geisel, AKA Dr. Seuss. Ted Geisel spent his boyhood in Springfield, and many of the illustrations in his books are inspired by the street scenes, buildings, and characters that populated his youth.

Dr. Seuss’s contributions to education are undeniable. In 1954, in response to the growing problem of illiteracy in America, he was challenged by his editor to write a book that “children can’t put down.” Today, more than fifty years after Dr. Seuss wrote his first early reader, The Cat in the Hat, the books of Springfield’s legendary native son still unlock the joys of reading for our children.

As caretakers of museums, we are challenged every day to open our doors to new audiences, engage our visitors in meaningful learning experiences, and even transform their lives. Like the books of Dr. Seuss, our work can open up a world of educational possibilities for children and adults if we use our collections to tell a captivating story that delights as it informs.

NEMA’s 2010 conference will provide you with the tools you need to meet your daily challenges through a comprehensive array of sessions, programs, and roundtable discussions on best practices in museums. Our thanks to the superb staff of NEMA, the program committee, and the local committee for making this conference possible.

Sincerely,

Kay Simpson Michael Quijano-West Vice President Superintendent Springfield Museums Springfield Armory National Historic Site How to Make the Most of NEMA 2010! Conference Program Guide Thanks for attending the 92nd Annual NEMA Conference. This year’s event is packed with more information, more networking, and more fun than ever. So where do you start? Here’s a quick “how-to” guide that will help you make the most of your conference experience.

Concurrent Sessions Career Conversation Center These are the heart of the conference, filled with expert information Waterford Room perfect for newcomers and veterans alike. Check out the “Confer- Wednesday, 1:45 p.m., Thursday, 10:00 a.m., Friday, 10:45 a.m. ence at a Glance” section on pages 20 – 21 for an overview, then find New for 2010! Learn about the career paths of noted museum vet- detailed descriptions of each session listed by day. Having a hard erans in a relaxed atmosphere. On Wednesday, meet Joseph Carv- time choosing between sessions running at the same time? Don’t alho III (former director, Springfield Museums); Beverly Morgan- sweat – you may be able to take in a session after conference. Ses- Welch (executive director, Museum of African-American History) sions marked with an asterisk (*) will be recorded and posted on presents on Thursday; and Carl Nold (president, Historic New www.nemanet.org for you to enjoy in your own time. England) is with us on Friday.

Navigating Conference Chaos & Community Session Conference activities take place on the 2nd and 3rd floors of the Mahogany Room, Friday, 8:45 a.m. – 12:15 p.m. Sheraton Springfield Monarch Place. See the conference map on Join us for a cutting-edge “open space” session whereYOU set the the inside back cover. For offsite and after-hours activities, gather agenda! See the description on page 25. in the 2nd level atrium to board your coach bus. Walking directions to the Springfield Museums are available at the conference Cans at Conference rd registration desk on the 3 level. 3rd Floor Registration Area This year, the NEMA community is helping Open Pantry Com- Keynote Session munity Services, the Springfield-area food bank. Make a donation Grand Ballroom South and Central, Wednesday, 3:45 p.m. of canned goods or cash, which we’ll present at our Annual Lun- Don’t miss! We start with an interactive interview with Ford Bell, cheon Meeting on Friday. president of the American Association of Museums, who will give us the latest insights into museums nationally. You’ll be able to pose Talk Back! questions to Ford, so come prepared! Then join us for our provoca- 2nd Floor Atrium tive keynote presentation, “The Hook for the Resell: Creative Indi- Ask a question. Make your point. Take a time-out in our “Talk viduals, Cultural Institutions, and the Postindustrial City,” by Carlo Back” area to ruminate on the New England museum issues and Rotella, Boston College professor, author, New York Times/New provide input to NEMA. Yorker/Boston Globe columnist, and WGBH commentator. NEMA Annual Luncheon Meeting Exhibit Hall 2nd Floor Atrium, Friday 1:00 – 2:00 p.m.; Pre-registration required. Grand Ballroom North and Central Find out what’s new in your association. Celebrate innovations in Thursday, 8:00 a.m. to 5:30 p.m.; Friday, 8:00 a.m. to 1:00 p.m. New England museums as we honor the recipients of NEMA’s In- Get the latest information on innovative products and services for novation Award program and present our contribution to Allison the museum community. The Exhibit Hall is also a hub of activity Maynard, Director of Open Pantry food bank. for your coffee/snack breaks and where you pick up your on-site box lunch (pre-registration required). Coat Check/Parking Validation Come, join the party! Thursday at 4:30 p.m., NEMA is your host for 3rd Level a reception with complimentary refreshments and a cash bar. Complimentary coat check is available on the 3rd level near the elevator. You may also validate your parking ticket here for a Raffle Prizes reduced rate. Grand Ballroom North and Central, Friday, 12:15 p.m. A NEMA favorite! Win a FREE registration to next year’s confer- Save the Date! ence in Hartford and other great prizes donated by our NEMA cor- Plan to join us November 16-18, 2011, at the Hilton Hartford in porate community. Just use your raffle card (found in your ticket downtown Hartford, Connecticut. The theme will be "Museums in envelope) to collect exhibitors’ initials, then drop it into the Raffle the Mirror: Reflecting Relevance in a Diverse Society." Box in the registration area. At the closing reception on Friday, you Session proposals are due February 1, 2011. Please see your could be a lucky winner! (You must be present to win.) registration packet and visit www.nemanet.org. 2010 Publication Award Winners Questions? Visit the NEMA Registration Desk on the 3rd floor from 2nd Floor Atrium 8:00 a.m. – 5:00 p.m. Wednesday and Thursday, 8:00 a.m. till noon Look over the winners of this year’s NEMA Publication Awards; on Friday. see the best in design, production, and communication.

2 92nd Annual NEMA Conference 2010 Wednesday November 3

management systems that work for both 6:30 a.m.– 7:00 a.m. 9:00 a.m. – 12:15 a.m. library/archival materials and objects, featur- Morning Walk Double Session ing presentations by archivists and librarians who use them. We will focus on the good Join NEMA Executive Director (and Chief and bad points of the systems, and how to Walking Officer) Dan Yaeger for an ener- Moving Beyond the Narrative: Historical determine whether or not any of these tools gizing wake-up walk around Springfield. Thinking at Historic Sites are the correct choice for your collection. Meet in the 2nd Floor Atrium at 6:20 a.m. Highland Room In 2009, Boston’s Old North Church Chair: Jane A. Callahan, Assistant Archivist, launched two innovative educational pro- Wellesley College Archives, Margaret Clapp 8:00 a.m.—5:00 p.m. grams based on the pedagogy of Historical Library, MA Thinking that raise provocative questions Speakers: David Dwiggins, Systems Librarian/ egistration pen R O about what history is, how we construct Archivist, Historic New England, MA; Vala- it, who gets to have a say, and why. Us- rie Kinkade, Principal, Museum & Collection 8:00 a.m. – 9:00 a.m. ing these programs as a jumping-off point, Resource, MA; Mary Pfeifer Lentz, Assistant you will learn how Historical Thinking Curator, Museum & Collection Resource, MA Welcome Coffee and Baked prepares students and visitors to critically For the Future Good of Museums: Why approach museums and historic sites. You Goods Curators, Scholars, Educators, Designers, will leave with ideas and strategies for in- and other Museum Professionals Must tegrating this interpretive approach at your 9:15 a.m. – 12:15 p.m. Give Up the Library and Become Museum own sites/museum, regardless of budget or Directors* Off-site Sessions technological limitations. Co-Chairs: Christine Baron, Principal, Baron Mahogany Room Springfield Museums Education Consulting, MA; and Elisabeth Nev- Will you become (or hire) a museum direc- Ticket holders meet in the 2nd Floor Atrium at ins, Principal, Seed Education Consulting, MA tor? What training does a museum profes- 9:00 a.m. Buses leave promptly at 9:10 a.m. sional need in management/fundraising/ finances to become a successful director? The Art of Interpretive Writing 9:00 a.m. – 10:30 a.m. Which jobs are stepping-stones or skill-set Back by popular demand, this session is an expanders? What do curators, educators, interactive exhibition of the tenets of inter- Concurrent Sessions and others gain by becoming directors? pretive writing as they apply to all muse- This session examines how trustees can Can Museums be Activists?* um situations. You will be shown examples identify and recruit candidates from with- Grand Ballroom North of clear, dynamic, and concise texts that re- in the profession, whether boards should late to visitors, examples that reveal mean- Some museums embrace social issues and accept a learning curve, and when boards ings of the resource and provoke readers to endeavor to change attitudes and behav- should risk hiring a successful insider who care. You will be challenged to write about iors. Zoos and aquariums advocate for con- has never been a director. a museum artifact and thereby hone your servation, children’s museums for the value Chair: Marilyn Hoffman, Principal, Museum ability to deliver a powerful interpretive of unstructured play, and science muse- Search & Reference, NH message using precise, energetic language. ums on climate change. With a few notable Speakers: Tracey Baetz, Executive Director, Chair: Jan Crocker, President, Jan Crocker exceptions, art and history museums have Brick Store Museum, ME; Dennis Kois, LLC, MA been slower to embrace this role. Why? Executive Director, DeCordova Sculpure This session will explore how and why or- Park + Museum, MA The WOW Factor: New Methods in Using ganizations have been successful and will Digital Photography and Graphic Design in invite participants to help us develop some “fun 2 be done” Youth-Generated Exhibit Displays strategies for widening your museum’s Scavenger Hunts Museums exist in a world flooded with vi- roles as activist. *Session will be recorded. Worthy Room sual media. How can curators compete, espe- Chair: Laura Roberts, Principal, Roberts Young adults have grown a new append- cially in history museums, when most im- Consulting, MA age—their cell phones! To better serve this ages are in black and white? In order to en- Speakers: Christine Hammond, Executive segment of the population, museums can gage the visually saturated viewer we need Director, Children’s Museum of SouthEastern use technology developed by the Boston- colorful, exciting displays. Yet we often feel Connecticut; Katherine Kane, Executive Direc- based company, SCVNGR, to build interac- that resources limit our ability to create this tor, Harriet Beecher Stowe Center, CT; William tive scavenger hunts delivered by way of WOW effect. In this session, presented by Spitzer, Vice President, Programs, Exhibits, texting. We can even engage young people experienced exhibit installers and a profes- and Planning, New England Aquarium, MA in creating the games. This discussion will sional graphic designer, you will explore new share insights gained by a SCVNGR proj- methods of creating dynamic visual displays Collection Information Management Systems ect involving students, exploring ways you using digital technology and design. might apply this technology to your collec- Charles Room Chair: Guy McLain, Director of History Muse- tion, programming, and youth outreach. Are you responsible for the management of ums, Springfield Museums, MA Chair: Marilyn McArthur, Community Part- a library or archives collection? Is your col- Speakers: Margaret Humberston, Head of nership Consultant, Pocumtuck Valley Memo- lection management system out-of-date or Library and Archives, Museum of Springfield rial Association, MA History, MA; Ed Pessolano, Owner and CEO, not serving your needs? In this session, we Design and Advertising, Inc., MA will be discussing and comparing collection (Continued on page 4)

92nd Annual NEMA Conference 2010 3 Wednesday November 3

Speakers: Kelliann Adams, Museum Education museum manager think about which pro- Speakers: Beth Beringer, Education Consultant Technologist, SCVNGR, MA; Sheila Dam- grams should continue and which should for Salem Maritime NHS & Essex National koehler, Outreach Coordinator, Pocumtuck Val- be cut? Are there other options? Who Heritage Commission, Salem Maritime NHS, ley Memorial Association, MA; Linda Zabek, should be part of the discussion – funders, MA; Courtney Richardson, Director of Education Department Chair, Health, Family and Con- board members, civic leaders, program par- & Public Programs, Cape Ann Museum, MA; sumer Sciences, Frontier Regional School, MA ticipants? Read a short case (available on Maryann Zujewski, Education Specialist, Salem NEMA's website at nemanet.org, the con- Maritime Historic Site & Saugus Iron Works Na- The Museum That’s Not: Celebration of ference registration desk, or at the session) tional Historic Site, Salem Maritime NHS, MA Culture, Diversity, and Community and come ready to address the problem. No Lions and Lambs: Strategic Alliances* King George Suite calculators or pencils required! Grand Ballroom North A case study of Museum L-A in Lewiston, Chair: Laura Roberts, Principal, Roberts Con- Maine. Museum L-A is currently in the sulting, MA Museums often use strategic alliances to planning process of developing a new fa- strengthen their organizations. Strategic al- cility; this session will focus on the unique Collections, Curating, and Community: liances can take many forms and can work planning and partnering process for the Museum Practice in the Classroom for museums and historic sites of all sizes. new museum as well as keys to a successful Worthy Room How does a museum identify strategic museum development process. The session What do people, communities, and mu- partners? Is there important information to will also include examples of Museum L-A’s seums collect – and why? How can these know about maintaining an alliance? Two unique outreach programs that target its di- inquiries increase awareness of and access seasoned directors will review their own verse ethnic and cultural communities. to cultural resources while advancing cross- experiences, the successes as well as the Chair: Elena Kazlas, Principal, ConsultEcon, disciplinary classroom studies? This work- failures, and how they ensure that the ben- Inc., MA shop, discussion, and presentation by mu- efits gained by alliances justify the invest- Speakers: Rachel Desgrosseilliers, Executive seum educators and classroom teachers will ment of time. *Session will be recorded. Director, Museum L-A, ME; Scott Slarsky, demonstrate how museums can work with Co-Chairs: Susan Robertson, Executive Principal, designLAB Architects, MA groups of all ages to explore curatorial and Director, Gore Place, MA; Mark Thompson, museum practice in education and promote Regional Director, Southern Maine, Maine Working with Boards the use of varied cultural institutions. Maritime Museum King Edward Suite Chair: Julie Bernson, Director of Education, We Just Don’t Have the Money! – Best A board of directors/trustees is an impor- Addison Gallery of American Art, MA tant component of the effective manage- Practices for Improving Security and Speakers: Jamie Kaplowitz, Education Fellow Protecting Visitors, Staff and Collections ment of a museum. Boards have many and Museum Learning Specialist, Addison With Reduced Staff and Budgets responsibilities, including governance, Gallery of American Art, MA; Susan O’Hora, Charles Room finance, community relations, and develop- Kindergarten Prep Teacher The Children’s ing a strong working relationship with the Place, MA; Katherine Ziskin, Education Fellow The story is the same across the country. executive director. This session will explore for School and Community Collaborations, Ad- Budget cuts, reduced staff, hiring freezes, the role of the board and discuss the rela- dison Gallery of American Art, MA and yet the duty to protect has not gone tionship between the board and the muse- away. In fact, it has been elevated because um director. By the end of the session, you It’s More than Just Social Studies: of heightened fears and escalated threats to will have a better understanding of the role Interdisciplinary Activities for Small public safety. So how does the astute ad- that boards play and how to work well with Museums ministrator balance the need to provide a your own board. Panelists will include mu- Mahogany Room safe environment with a lack of funds and seum directors and board members. What should we offer to get teachers to vis- personnel? This session walks you through Chair: Katherine Burton Jones, Director of it our site with their classes? Many school reasonable, practical, cost-effective steps to Development, Museum of African American districts today ask their teachers to focus improve your institution’s protection, make History, MA on math or language arts education and better spending decisions, and meet the Speakers: Beryl Rosenthal, Executive Director, social studies is often left out. This session demands of our ever-changing national en- Metropolitan Waterworks Museum, Inc, MA; will examine how museums can introduce vironment. You will learn how to develop Paul Saner, Board President, Metropolitan Wa- innovative methods of incorporating social a realistic protection plan based on avail- terworks Museum, Inc., MA; John V. Woodard, studies into their educational programs. able staff and budget. Emergency response ESC Consultant, MA By combining multiple curricular pursuits, planning is included. teachers can justify field trips to their ad- Chair: Austin Sharpe, Director of Security, Ad- ministrators in new ways. This session will dison Gallery of American Art, MA 10:45 a.m. – 12:15 p.m. highlight a variety of lessons and will set Speakers: Michael Kirchner, Director of Secu- aside time for you to brainstorm how you rity and Safety, Harvard Art Museum, MA; Concurrent Sessions can make your programs more interdisci- Stevan Layne, President, International Founda- Balancing the Budget and Making Hard plinary. Case studies will include a discus- tion for Cultural Property Protection, CO Choices sion of “Simple Machines” at the Salem Maritime National Historic Site. What You Need to Tell Your Architect King Edward Suite King George Suite Chair: Rebecca Zimmerman, Museum Educa- Confronted with programs that advance A truly successful museum building project the museum’s goals and serve important tor, Connecting Essex LINCs (Teaching Ameri- can History Grant), MA furthers the institution’s mission and goals. audiences, but lose money, how does a It is vitally important that an institution

4 92nd Annual NEMA Conference 2010 Wednesday November 3 develop a clear, compelling strategy for the Trustee Luncheon, come learn more about Village and other museums created the project and share it with the design team what it takes to for entrepreneurial suc- planning, implementation, and evaluation at the outset. The more thought invested cess in a museum environment. Explore the of programs to serve and build a sense of in articulating objectives and strategy, as traits and techniques of innovative business- relevance for Latino audiences. Discuss your well as the traditional listing of the activi- es, and learn the skills of social and cultural museum’s relevance and get advice on tak- ties, spaces, and technology to be accom- entrepreneurs. Plus, we’ll have time for you ing the first steps to build connections with modated, the more likely the design team to share your own entrepreneurial challeng- this important audience. will be able to satisfy you. This session will es and success stories with your colleagues. Chair: Shawn Parker, Independent Museum discuss the specifics of the information to Our presenters are Dorothy Chen-Cour- Professional, RI be shared, how it can be communicated ef- tin, a noted cultural entrepreneur who Speakers: Debra Friedman, Director of Public fectively, and how it can be used as a check founded her nonprofit consultancy, and her Programs, Old Sturbridge Village, MA; Diana list during the design process to ensure husband, Patrick Courtin, a business entre- Jurado, Bilingual Experience Coordinator, that the museum will take possession of a preneur in high tech industry. *Session will Providence Children’s Museum, RI building that meets all of its expectations. be recorded. Direct Mail That Drives Online Renewals The perspectives of a museum adminis- Hosted by trator, museum strategic planner, and an and Gifts architect will be woven together to give a strategic branding Worthy Room & web development complete picture of the process. The final This session will review and share direct third of the session will be devoted to your mail acquisition, renewal, and additional questions about specific projects. giving campaigns that feature strategies Chair: Arch Horst, President, Black River 1:45 p.m. – 2:45 p.m. and creative techniques that encourage Architects, MA online responses. Direct mail campaign Speakers: Samuel Frank, Principal, Synthesis Career Conversation Center – samples, plus dedicated online giving web sites, will be featured from a variety of Partnership, MA; Wendy Lull, President, oseph arvalho J C III non-profit organizations including higher Seacoast Science Center, NH Waterford Room education, arts and culture, healthcare, and Join Joseph Carvalho, public broadcasting. 12:30 p.m. – 1:30 p.m. former President and Chair: David W. Hazeltine, V.P., Fundraising, Executive Director of the DMW Direct / Fundraising, MA Opening Lunch Springfield Museums (Continued on page 7) Grand Ballroom South and Central Association, for a look Ticket Required at his distinguished, It’s all about the networking! Meet up 35-year museum ca- with colleagues, reconnect, and have fun reer, and a discussion of strengthening your ties to this talented, gen- working in the museum field. Joe earned erous, and committed museum community his B.A. in History from Westfield State Specializing in the Care of that we know as the NEMA Family! College and his M.L.S. from the University Photographic Glass Plate Negatives of Rhode Island. Much of his work life fo- 12:30 p.m. – 3:15 p.m. cused on the Springfield Libraries and Mu- seums. He also was the Director of the Con- Director and Trustee necticut Valley Historical Museum for many years. Joe is the recipient of the National Luncheon Program Award for Advancing Genealogical Re- Mahogany Room search Publications and served on the board Ticket Required of Mass Humanities. He now serves as the Cultural, Educational, Social, and Business Governor’s appointee to the Board of Trust- Entrepreneurs: Cut from the Same Cloth, ees for Westfield State College. Seeking Different Outcomes* “The entrepreneur always 1:45 p.m. – 3:15 p.m. searches for change, re- sponds to it, and exploits it Concurrent Sessions as an opportunity,“ wrote management guru Peter Connexiones: Building Bridges to Latino Drucker. This definition Museum Audiences captures the essence of en- Charles Room trepreneurship as it applies The 2010 Census promises to paint a fresh to business, social, cultural, and education- picture of New England’s shifting demo- Photographic Preservation Center al entrepreneurs. graphics. How are our institutions respond- 79 Thorndike Street Entrepreneurship has become an increas- ing to the challenge of attracting newcom- ingly “must have” attribute for museum Cambridge, MA 02141 ers and building relevance among emerging 617-839-4187 trustees, leaders, and professionals in the audiences? Hear about how Old Sturbridge http://www.photopc.org 21st century. At this year’s Director and 92nd Annual NEMA Conference 2010 5 WGBH Members Love Museums! Our members are 274% more likely to have visited an art museum in the last month.* WGBH has multimedia sponsorships that reach your target audience.

Television | Radio | Web | Print | Events Local Corporate Sponsorship Contact Marty Blank at 617.300.4019 or [email protected] for more information.

* Source: Scarborough 2010

Connect With Members Who See Life As More Than A Spectator Sport

Your traditional member is no longer sitting around waiting for the mail. In today’s fast-paced, multi-brand, multi-channel, multi-faceted marketing reality, your development efforts demand a new approach.

Direct response today is a whole new ballgame – it’s not your father’s #10 envelope. It’s what we call The New Direct – and it’s what DMW Direct can infuse into your museum’s fundraising plans.

DMW Direct’s 42 years of fundraising experience and service to over 60 non-profit organizations nationally may be just what your museum needs right now – to get back into the game!

David Hazeltine [email protected] 508-927-6034 www.dmwfundraising.com 2010 NEMA Conference Sponsor & Presenter Wednesday November 3

The Good, the Bad, the Ugly: The Changing Chair: Katherine Burton Jones, Director of Keynote Speaker Role of Curators in Smaller Museums Development, Museum of African American Carlo Rotella, King George Suite History, MA Author, Journalist, A troubled economy has forced museums Speakers: Kate Burgess, Development Associ- to restrict curatorial initiatives or even lay ate, Museum of African American History, American Studies Scholar off staff, but programming needs have nev- MA; Marcela Ramos, Exhibitions Coordinator er been greater. Museums still require exhi- and Registrar of the Collection, David Rock- bitions and a growing number of indepen- efeller Center for Latin American Studies, dent curators seek venues for great ideas. Harvard University, MA; Frank White, Com- This panel will explore both the challenges munications Consultant, MA and opportunities imposed by our recent Tall to Venti: An Overview of Organizing financial crisis — and suggest possibilities Traveling Exhibitions for creative collaboration. King Edward Suite he ook for the esell Chair: Katherine French, Director, Danforth “T H R ” A diverse interdepartmental panel will Museum of Art, MA Creative Individuals, present a “nail to nail” session on the var- Speakers: Pamela Allara, Independent Curator, ied approaches of organizing a traveling Cultural Institutions, and the MA; Brian Allen, Executive Director, Addison exhibition. You’ll learn about exhibition Gallery of American Art, MA; Rachel Arauz, Postindustrial City contracts, facilities reports, checklists, in- Independent Curator, MA; Judy Hoos Fox, Like never before, museums are forced to surance, condition report books, crating Independent Curator, MA justify their existence to funders, politi- and transport, and the costs and benefits cians, and even their own communities. Are Here Comes the Civil War Sesquicentennial: associated with traveling an exhibition. we still relevant? Or are we just taking up Will Your Museum Be Ready? Sample documentation will be provided. space that could be better used for a sport- Highland Room Chair: Heidi O’Neill, Exhibition/Collections ing arena, shopping mall, casino, or other How will we mark this anniversary? Can Manager & Registrar, The Eric Carle Museum diversion competing for the attention of our we tap into American fascination with of Picture Book Art, MA common culture? Join us for a truly unique the Civil War while moving visitors be- Speakers: Randolph Black, Associate Coordina- NEMA keynote address as Carlo Rotella yond the superficial? Can we cut through tor of Exhibitions, The Museum of Modern Art, surveys the current cultural landscape and the haze of romance and explore difficult NY; Stefanie Joy Muscat, Founder/Principal, helps us determine how museums are far- themes? This session will present several Bevara Museum Consulting, MA; Debra Lil- ing in today’s social dynamic. Using gritty projects that are already being planned lick, Executive Director, National Center for stories of the Rust Belt and creative types and will give you the opportunity to brain- Children’s Illustrated Literature, TX such as blues singers, artists, and boxers, storm and to plan collaborations. Bring Professor Rotella will put the museum into your ideas and your trepidations, and ex- 3:15 p.m. – 3:45 p.m. sharp perspective as it relates to a changing pect to leave with specific ideas for exhib- scene. Get ready for a provocative and ener- its, programs, and collaborations. Snack Break getic presentation! Chair: Carrie Brown, Historian and Indepen- Hosted by Creation Station Dr. Carlo Rotella is Director of the Ameri- dent Curator, NH can Studies Program, Professor of English, Speakers: Lynne Z. Bassett, Costume and Tex- and Director of the Lowell Humanities Se- tile Historian and Museum Consultant, MA; ries at Boston College. He has held Guggen- Marty Blatt, Chief of Cultural Resources, Bos- heim, Howard, and Du Bois fellowships and ton National Historical Park, MA; Ann Law- received the Whiting Writers Award, the less, Executive Director, American Precision 3:45 p.m. – 5:15 p.m. L. L. Winship/PEN New England Award, Museum, VT; Ryan McNabb, Acting Super- and The American Scholar's prizes for Best visory Park Ranger, Boston African American Essay and Best Work by a Younger Writer. Keynote Session* National Historic Site, MA He writes regularly for the New York Times Grand Ballroom South and Central Magazine, the Washington Post Magazine, and Making the Best Use of New Technologies* Welcome from Gail Nessell Colglazier, Slate, and he is a regular columnist for the Grand Ballroom North President, New England Museum Boston Globe and commentator for WGBH Many New England museums are using Association FM. He is the author of Cut Time: An Educa- social media tools like Facebook and Twit- tion at the Fights, Good With Their Hands, and ter. But are we integrating them efficiently An Interview with AAM President Ford Bell October Cities, and his work has also ap- into our operations? Where do they fit into To kick off our keynote session, American peared in The New Yorker, Harper's, and The collection management practices? How can Association of Museums President Ford Best American Essays. we best use social media in our fundraising, Bell will share breaking news, issues, and Hosted by membership, and marketing? Incorporating national perspectives within the museum the recent NEMA survey on the Use of So- community. NEMA Executive Director cial Media, this session looks beyond the ba- Dan Yaeger will moderate an interactive sics and investigates how social media im- interview during which Ford will answer pacts capacity, staffing, and keeping up with your questions. the latest changes. *Session will be recorded. *Session will be recorded.

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8 92nd Annual NEMA Conference 2010 Wednesday Evening Events

Newcomers Reception And to Think That You Saw It 5:30 p.m. – 6:00 p.m. at the Springfield Museums Worthy Room 6:15 p.m. – 9:15 p.m. New to the museum field? First NEMA conference? Just moved to New England? Ticket holders meet in the 2nd Floor Atrium at 6:00 p.m. Get the lay of the land at this laid-back Buses leave promptly at 6:10 p.m. gathering. Sip some wine with NEMA The Esta Manthos Indian Motocycle Col- “Oh the things you can find if you don’t stay behind.” staff and board members. Swap business lection, Museum of Springfield History. cards with emerging museum profession- Theodore Geisel — aka Dr. Seuss –– could have been als and other newcomers like yourself. Get describing the Progressive Dinner at the Springfield an inside look at the New England muse- Museums when he wrote these words. Join us for a celebratory evening and find many um community and how you can plug in. wonderful things at our unique complex of art, history, and science museums located Ticket is required. If you did not sign-up in along with the Dr. Seuss National Memorial Sculpture Garden on a central green in advance, please go to the Walk-in Registra- downtown Springfield. tion Desk, as a limited number of tickets will be available. Museum Director and Trustee Dinner Hosted by Tufts University After enjoying the cocktail reception in the Wood Museum of Springfield History, di- Museum Studies Program rectors and trustees will walk across the museum grounds to the D’Amour Museum of Fine Arts for dinner. Following dinner, directors and trustees will rejoin the NEMA party with the assortment of confections and desserts served in the George Walter Vin- cent Smith Art Museum. Hosted by

92nd Annual NEMA Conference 2010 9

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Following up NEMA’s IMP PAG spring visitation and audience interest by de- 6:30 a.m.– 7:00 a.m. technology workshop, this breakfast ses- veloping new interpretive approaches in Morning Walk sion will further explore how to strengthen several historic buildings and by building the IMP online community, how to increase an exhibition/visible storage facility. Visit Join NEMA Executive Director (and Master visibility of the NEMA RFP list, and how to several buildings to see the strategies in Perambulator) Dan Yaeger for an energiz- create new methods of matching IMP con- place: the Flynt Center for Early New ing wake-up walk around Springfield. sultants with work opportunities. Since we England Life; the Apprentice’s Workshop Meet in the 2nd Floor Atrium at 6:20 a.m. will not be doing a “speed dating” session (interactive space focusing on historic this year, please bring brochures, posters, trades – architectural woodworking, Eng- 8:00 a.m. – 5:00 p.m. or other methods of sharing who you are lish factory-made ceramics, and textile and what you do. We will meet and greet processing/weaving); self-guided histor- Registration Open while we eat. ic houses; and the History Workshop (a Co-Chairs: Carrie Brown, Historian and Inde- place where families can have a hands-on 8:00 a.m. pendent Curator, NH; Thomas Conroy, CCIK experience). You’ll explore different in- Consulting, MA terpretive approaches, visitor responses Exhibit Hall Opens to these changes, and the impact of the changes on museum operations. 8:30 a.m. – 12:30 p.m. 8:00 a.m. – 9:00 a.m. Co-Chairs: Amanda Rivera Lopez, Director of Off-Site Session Museum Education and Interpretation, and Wake-up Coffee and Baked Anne Digan Lanning, Vice President for Mu- Goods in Exhibit Hall Ticket holders meet in the 2nd Floor Atrium at seum Affairs, Historic Deerfield, MA 8:20 a.m. Buses leave promptly at 8:30 a.m. 8:00 a.m. – 9:00 a.m. Historic Deerfield (Continued on page 12) Beyond the Guided Tour: Developing New Independent Museum Interpretive Approaches for Changing Professionals PAG Breakfast Audiences Worthy Room Historic Deerfield offers itself as a case Breakfast will be provided for those who registered study on how it has responded to changing for it in advance, or you may bring your own.

92nd Annual NEMA Conference 2010 11 Thursday November 4

hibit Designer, Springfield Science Museum. plan through certification to encompass the 9:00 a.m. – 12:30 p.m. MA; Richard Sanderson, Curator of Physical entire spectrum of hazards. We’ll examine Off-site Session Science, Springfield Science Museum, MA; the newest methods, including strategies Dr. Ellen Savulis, Curator of Anthropology, for testing and training. Springfield Science Museum Springfield Science Museum, MA Chair: Patrick Hardy, NREMT, LLM, Presi- Ticket holders meet in the 2nd Floor Atrium at dent/Chief Emergency Manager, My Private 8:45 a.m. Buses leave promptly at 8:55 a.m. Emergency Operations Center, LLC, LA 9:00 a.m. – 12:30 p.m. Doing More With Less: How a Mid-Size Website Workshop: A Case Study of Museum Uses Staff, Collaborations, and Double Sessions Springfield Museums: Making a Plan and Volunteers to Creatively Design and Build Working With a Web Agency Efficiently Exhibits Disaster Preparation Grand Ballroom South This session will emphasize the use of volun- King Edward Suite This two-part session will first focus on de- teers and community resources to create and By the end of this double session, you will veloping web strategy, including identify- enhance museum exhibitions and interactive be able to identify the requirements of a ing needs, resources, audiences, and facili- displays. Review a variety of exhibit experi- disaster plan and evaluate a museum di- tating the RFP process. The second section ences developed at the Springfield Science saster plan with a quick ten-step process. will focus on needs analysis, user use- Museum and engage in a hands-on work- All participants will receive materials and cases, creating website architectures, proj- shop to explore molding and casting tech- resources for easy reference. This inter- ect plans and timelines, content mainte- niques, material selection, and cost-effective active workshop will provide you with a nance strategy, and allocation of resources. approaches to exhibit fabrication. A panel step-by-step guide to constructing a basic You will leave with templates, tools, and discussion with experienced museum staff disaster plan for a facility, including miti- workshop materials that will help you get and volunteers will help you adapt these gation, preparedness, response, and recov- started on your own projects, plus an un- strategies to meet your institutional needs. ery. We will highlight strategies employed derstanding of various approaches to web Chair: David Stier, Director, Springfield by the UK, EU, and major US corporations, strategy and implementation. Science Museum, MA and we’ll review your individual experi- ences to make the session as personalized Co-Chairs: Holly Smith-Bové, President, Speakers: Daniel Augustino, Museum Aquar- as possible. During the second section, Springfield Museums, MA; Nils Menten, ist, Springfield Science Museum, MA; James you will engage in a step-by-step process President, iMarc, LLC, MA Cannon, Exhibition Technician,Springfield Science Museum, MA; Laura Hartman, Ex- of testing, updating, and maintaining the

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a discussion that will help inspire you to Secrets of a Successful Press Release 9:00 a.m. – 10:30 a.m. create unique, interactive experiences for King George Suite Concurrent Sessions visitors of all ages which use easily-found, Reap valuable free publicity by writing low-cost materials. *Session will be recorded. Accreditation press releases that get results! This work- Chair: Jane Bowers, Exhibitions Curator, Wen- shop is suitable for both beginners and Suffolk Room ham Museum, MA those with experience. Learn ways to cap- Accreditation by the American Association Speakers: Laura Howick, Education Director, ture media professionals’ attention and to of Museums is regarded as a “seal of ap- Fitchburg Art Museum, MA; Denise LeBlanc, provide them with the kind of material proval that brings national recognition to Director of Science Education & Community they’re looking for. Bring a draft of a press museums, regardless of their size or loca- Partnerships, The Discovery Museums, MA; release or ideas for one so that you can tion. Accreditation is recognition of a mu- Melissa Westlake, Curator of Education, His- craft a press release of your own under the seum’s commitment to excellence, account- toric Newton, MA guidance of the presenter. ability, high professional standards, and Chair: Sue Schopp, Copywriter & Marketing continued institutional improvement.” This Making Sense of Place: The Role of Consultant, More Museum Visitors, MA session will explore the process of applying Cultural Resources in Revitalizing Cities for accreditation. Why should museums and Towns seek to be accredited? What are the ben- Charles Room 10:00 a.m. – 11:00 a.m. efits of being accredited? By the end of the Arts and authentic, indigenous cultural session, you will have a better understand- resources shape the values, aspirations, Career Conversation Center – ing of the process, including applying for and economic vitality of communities. This Beverly Morgan Welch the first time and reaccreditation, the docu- session features case studies from Pittsfield Waterford Room ments required, how to make this an insti- and New Bedford, Massachusetts, Bellows Join Beverly Morgan-Welch, tutional commitment with board support, Falls, Vermont, and cities along I-91. Our the chief executive of New and how to prepare for the site visit. purpose is to help museum administrators, England’s oldest and most Chair: Katherine Burton Jones, Director of planners, and content providers develop visible African American Development, Museum of African American strategies that identify and capitalize on history museum, located on History, MA the assets they have, attract and develop Boston’s Beacon Hill and Speakers: Charlie Browne, Director, Fairbanks new assets, and prepare their communities Nantucket, for a look at her Museum & Planetarium, VT; Doug Stark, to compete in the creative economy. distinguished career and a Museum Director, International Tennis Hall of Session Chair: William Hosley, Principal, Terra discussion of working in the field. Under Fame and Museum, RI Firma Northeast, CT Morgan-Welch’s leadership, the Museum Bite-Sized Learning Opportunities: Do Speakers: Candace Lee Heald, Director, AHA! of African American History has become a They Work? New Bedford, MA; Robert McBride, Direc- nationally­-recognized institution increas- tor, Rockingham Arts & Museum Project, VT; ing scholarship and collections. In 2003, Mahogany Room Megan Whilden, Director of Cultural Develop- she forged a powerful partnership: the The education department at the Museum ment, Cultural Pittsfield Initiative, MA museum’s buildings became Historic Sites of Fine Arts, Boston recently created two of the National Trust for Historic Preser- new programs for visitors: Spotlight Talks Museum Evaluation in the Digital Age: vation. While preserving the historic sites, and the Artist Toolbox Cart. These pro- From Basics to the Bells and Whistles Beverly determined to tell the triumphant grams are opportunities for visitors to have Worthy Room stories of enslaved, free, self-emancipated, brief learning encounters with knowledge- If the proof is in the pudding, evaluation is and liberated black communities in New able staff in the galleries. Are these short an essential element of assessing the suc- England. She enlisted scholars to research, learning opportunities what people are cess of the pudding. During this interactive develop education programs and mount looking for in their museum visit? Discover workshop, three evaluators from Goodman exhibits that are singular in their presen- the answer to this question and other re- Research Group, Inc. (GRG), will present tation of African American History, span- sults of our visitor research, and hear about innovative evaluation methods that are ning topics from The First African Ameri- the development of these programs. important components of demonstrating can Authors to Black Entrepreneurs of the Chair: Brooke DiGiovanni Evans, Head of Gallery value in museums and libraries in the digi- 18th and 19th Centuries. Learning, Museum of Fine Arts, Boston, MA tal age. Presenters will discuss connecting Speaker: Lynn Courtney, Head of Planning and program goals and evaluation methods, 10:30 a.m. – 11:00 a.m. Evaluation, Museum of Fine Arts, Boston, MA and will demonstrate the process of embed- ded evaluation, using instant feedback tech- Low Tech? No Tech? No Problem!* Coffee Break in Exhibit Hall niques to tailor the workshop to attendees. Highland Room Chair: Irene F. Goodman, Ed.D., Founder and There are creative ways to include interac- President, Goodman Research Group, Inc., MA (Continued on page 15) tive components in your exhibits that will Speakers: Rucha Londhe, Project Manager, engage both children and adults without Goodman Research Group, MA; Rachel Schech- resorting to expensive, high-tech, and high- ter, Project Manager, Goodman Research maintenance equipment. Our panel of mu- Group, MA seum educators, curators, and exhibit de- signers will present examples and facilitate

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Did You Hear What’s Happening at the university museums, endearing us to our 11:00 a.m. – 12:30 p.m. Museum?! sponsoring institutions as well as our pub- Concurrent Sessions King George Suite lic visitors. Panelists from a botanic garden, How do you get people talking about a science museum, and an art museum de- Birthdays, Anniversaries, and Milestones: (and visiting) your museum’s exhibits and scribe dynamic cross-disciplinary course- Making the Celebration Last Long after the events? A panel of experienced marketing work, the joint work of programs and exhi- Party’s Over professionals will discuss innovative mar- bitions involving students, large-scale open Worthy Room keting techniques and strategies, includ- house-style conversations among graduate Birthdays, anniversaries, and milestones ing social media and Web marketing. The students, professional scientists and the carry with them a certain pressure for cul- session will culminate in an idea exchange public, and more. tural institutions. Often it is a time for cele- segment. Bring examples of your favorite Chair: Nancy Rich, Curricular Enhancement bration of hard work and past accomplish- way-outside-the-box marketing initiatives Program Consultant, Smith College Botanic ments. However, museums also capitalize – whether your own or another museum’s. Garden, MA on these special days to recruit new mem- The room will have internet access, so Speakers: Laura Knott, Curatorial Associate for bers, donations, and general publicity for bring your favorite URL’s! Architecture and Design, MIT Museum, MA; the institution. The main focus of this ses- Chair: Julie Martin, Marketing and Public Robin Meissner, Director of Programs, MIT sion is not how to plan the best party—but Relations Manager, Northeast Document Con- Museum, MA; John Weber, Dayton Director, rather how to develop viable and meaning- servation Center, MA The Frances Young Tang Teaching Museum ful mission-driven projects and programs Speakers: Tim Firment, CEO, Fruitlands Mu- and Art Gallery, NY; Madelaine Zadik, Man- that help to celebrate an institution's past seum, MA; Erica Holthausen, Principal, Joppa ager, Education and Outreach, Smith College while also looking forward to its future. Communications, MA; Courtney Richardson, Botanic Garden, MA Director of Public Programming, Cape Ann Chair: Ken Turino, Manager of Exhibitions Museum Education Marketplace and Community Engagement, Historic New Museum, MA Mahogany Room England, MA Intellect, Fun, and Creative Energy: The Museum Education Marketplace is a Speakers: Anita Blackaby, Executive Director, Partnering with the Academic Audience chance to find out about your colleagues’ House of the Seven Gables Settlement Associa- latest projects and programs. In this in- tion, MA; Elaine Clements, Executive Director, Suffolk Room formal arena, educators from museums Andover Historical Society, MA; Lauren Kosky- Lively connections with the academic audi- Stamm Independent Museum Professional, MA ence demonstrate the value of college and (Continued on page 17)

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92nd Annual NEMA Conference 2010 15 Insurance Programs for:

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Experts will lead an on-site sibility of a Dr. Seuss book and how these discussion of building issues, operations inspired learning experiences serve as mea- issues, and program issues. The program surable “proof” of their museum’s value. 12:45 p.m. – 2:20 p.m. will end with a healthy question and an- Co-Chairs: Elisabeth Nevins, Principal, Seed swer session, and share resources, success unches Education Consulting, Malden, MA; Wendy PAG L stories, and challenges. Somes, Art & History Curriculum Coordina- (see page 20 for descriptions) Chair: Elizabeth Wylie, Director of Business tor, Springfield Museums, Springfield, MA Development, Finegold Alexander + Associates, Speakers: Tamar Agulian, Education Coordina- Inc., MA 1:00 p.m. – 4:30 p.m. tor, and Susan Katz, Education Specialist, Gore Speakers: Jim Alexander, FAIA LEED AP, Place, MA; Julia Bruckner, Museum Education Off-site Sessions Finegold Alexander + Associates, Inc., MA; Coordinator, Danforth Museum, MA; Rebecca Lois Bombardier, Manager of Facilities, Crawford, Outreach Learning Coordinator, Amherst Museums and Springfield Museums, MA; Heather Haskell, USS Constitution Museum, MA; Caroline Director of Art & Collections, Springfield d'Otreppe, Director of Educational Programs, Emily Dickinson House Museums, MA; Stephen Jablonski, AIA, New England Air Museum, CT; Erin Kania, Ticket holders meet in the 2nd Floor Atrium at Stephen Jablonski Architects, MA; Sherman Coordinator of Youth and Family Programs, 12:40 p.m. Buses leave promptly at 12:50 a.m. Morss, AIA LEED AP, Finegold Alexander and Emily Dunnack, Head of Education Pro- + Associates, Inc., MA; Regan Ives Shields, grams, Connecticut Historical Society, CT; “If We Are True to Plan Our Statures Touch AIA LEED AP, Finegold Alexander + Associ- Betsy Loring, Manager, Exhibitions & Collec- the Skies”: Re-visioning, Re-organizing, ates, Inc., MA; Holly Smith-Bové, President, tions, EcoTarium, MA; Joel Reider, Principal, and Strategic Planning Springfield Museums, Springfield Museums, Skene Design, MA A behind-the-scenes look at how two his- MA; David Stier, Director, Springfield Sci- toric sites have managed change and op- ence Museum, MA; Brian Toomey, LEED AP, Necessity is the Mother of (Re-) Invention! portunity. At the Emily Dickinson Museum Harry Grodsky & Co., Inc., MA Charles Room follow the process of re-uniting two Dick- (Continued on page 21) Do you feel paralyzed by the tough eco- inson family properties after long years nomic times? Is there little or no money apart. Tour and discussion include the to continue your exhibition program? You process of market study, business plan- are not alone, yet some of your colleagues ning, creating a new governance structure, have come up with ways to make creative reinterpreting the two houses, support for exhibits for fewer bucks. Join this informal new operations, and master planning. The marketplace session and learn about those Amherst Historical Society offers a case good ideas in a roundtable discussion. study assessing its role in the community Bring your problems too: each table will by openly asking “What does Amherst take a case study and help brainstorm for want from us?” The answer forced the mu- effective solutions. seum to reconsider its short and long range Chair: Anne von Stuelpnagel, Director of Exhi- plans, and has resulted in numerous new bitions, Bruce Museum, CT community partnerships. The discussion Speakers: Serena Furman, Exhibit Design/Proj- will include the challenges of implement- ect Management, A Space, MA; Emily Robert- ing a new plan. son, Product Coordinator, Temporary Exhibit Presenters: Patricia Lutz, Director, Amherst Operations, Museum of Science, Boston, MA History Museum, MA; Cindy Dickinson, Di- rector of Interpretation and Programming, and Restrictions on the Use of the Proceeds of Jane Wald, Executive Director, Emily Dickin- Deaccessioning: The Discussion Continues* son Museum, MA Highland Room This session brings back the panel that led pringfield useums the well-received and lively discussion at S M the last annual meeting. Does the ethical Ticket holders meet in the 2nd Floor Atrium at rule really protect collections? How does it 12:45 p.m. Buses leave promptly at 12:55 a.m. comport with the shared values of the mu- Green Makeover: Springfield Museums seum community? What if the survival of This half-day field session is an opportu- the museum is at stake? If some exceptions nity for you to learn about green practice, were allowed, what should they be? The what the levels of commitment might be original panelists are returning to continue (in behavior and cost), and how institu- the discussion with members of the audi- tions can leverage environmental respon- ence about this extremely timely topic. sibility for public messaging, fundraising, *Session will be recorded. and education. A brief orientation and 92nd Annual NEMA Conference 2010 17 Conference at a Glance Wednesday Thursday 6:30 a.m.– 7:00 a.m. 12:30 p.m. – 1:30 p.m. 6:30 a.m.– 7:00 a.m. Morning Walk Opening Lunch Morning Walk Grand Ballroom South and Central 8:00 a.m.—5:00 p.m. 8:00 a.m. – 5:00 p.m. Registration Open 12:30 p.m. – 3:15 p.m. Registration Open Director and Trustee Luncheon 8:00 a.m. – 9:00 a.m. Program 8:00 a.m. Welcome Coffee and Baked Goods  Cultural, Educational, Social, and Business Exhibit Hall Opens Entrepreneurs, hosted by Studio Two ä" 9:15 a.m. – 12:15 p.m. a m a m Mahogany Room 8:00 . . – 9:00 . . Off-site sessions Wake-up Coffee and Baked Goods Springfield Museums 1:45 p.m. – 2:45 p.m. in Exhibit Hall  The Art of Interpretive Writing Career Conversation Center – 8:00 a.m. – 9:00 a.m.  The WOW Factor: New Methods in Using Joseph Carvalho III ® Digital Photography and Graphic Design in Waterford Room IMP PAG Breakfast Exhibit Displays Worthy Room 1:45 p.m. – 3:15 p.m. 8:30 a.m. – 12:30 p.m. 9:00 a.m. – 12:15 am. Concurrent Sessions orning ff site ession Double Session  Building Bridges to Latino Museum Audiences M O - S  Moving Beyond the Narrative: Historical Charles Room  Historic Deerfield­­— Beyond the Guided Tour ¡ Thinking at Historic Sites  Direct Mail That Drives Online Renewals & Gifts ¡ 9:00 a.m. – 12:30 p.m. Highland Room Worthy Room Morning Off-site Session  The Changing Role of Curators in Smaller 9:00 a.m. – 10:30 a.m.  Springfield Science Museum ­— Doing More Museums Ÿ With Less Concurrent Sessions King George Suite  Can Museums be Activists?ä "Ÿ¡  Here Comes the Civil War Sesquicentennial ¡ 9:00 a.m. – 12:30 p.m. Grand Ballroom North Highland Room Double Sessions  Collection Information Management Systems  Making the Best Use of New Technologiesä ®  Disaster Preparation Charles Room Grand Ballroom North King Edward Suite  For the Future Good of Museums ä" ®  An Overview of Organizing Traveling Exhibits Ÿ  Website Workshop: A Case Study of Springfield Mahogany Room King Edward Suite Museums  “fun 2 be done” Youth-Generated Grand Ballroom South Scavenger Hunts 3:15 p.m. – 3:45 p.m. Worthy Room Snack Break 9:00 a.m. – 10:30 a.m.  The Museum That’s Not: Celebration of Culture, Hosted by Creation Station, LLC Concurrent Sessions Diversity and Community "¡  Accreditation " King George Suite 3:45 p.m. – 5:15 p.m. Suffolk Room Keynote Session*  Working with Boards "  Bite-Sized Learning Opportunities King Edward Suite “The Hook for the Resell” Mahogany Room Keynote Speaker: Carlo Rotella, Author,  Low Tech? No Tech? No Problem!ä ¡® 10:45 a.m. – 12:15 p.m. Journalist, American Studies Scholar Highland Room Hosted by WBGH Concurrent Sessions  The Role of Cultural Resources in Revitalizing Grand Ballroom South and Central  Balancing the Budget & Making Hard Choices " Cities & Towns Ÿ¡ King Edward Suite 5:30 p.m.—6:00 p.m. Charles Room  Collections, Curating, and CommunityŸ® Newcomers Reception  Museum Evaluation in the Digital Age Worthy Room Hosted by Tufts University Museum Worthy Room  It’s More than Just Social Studies Studies Program  Secrets of a Successful Press Release ® Mahogany Room Worthy Room King George Suite  Lions and Lambs: Strategic Alliancesä " EVENING EVENTS (See Page 9) Grand Ballroom North 10:00 a.m. – 11:00 a.m. And to Think That You Saw It at  Best Practices for Improving Security Career Conversation Center – Charles Room the Springfield Museums Beverly Morgan Welch ®   What You Need to Tell Your Architect " Welcome Dinner at Springfield Museums Waterford Room King George Suite  Director and Trustee Dinner at Springfield Museums, hosted by Museum Search & 10:30 a.m. – 11:00 a.m. Reference Coffee Break in Exhibit Hall

18 92nd Annual NEMA Conference 2010 11:00 a.m. – 12:30 p.m.  Making a Video: What You Need to Know 8:45 a.m. – 10:15 a.m. Concurrent Sessions King George Suite Concurrent Sessions  Making the Celebration Last Long after the  Multi-Sensory Opportunities for Adults in Art  The Future of the Field Trip Party’s Over ¡ Museumsä Ÿ King George Suite Highland Room Worthy Room  Making Your Museum Matter: A Conversation  Did You Hear What’s Happening at the Museum?!  Revitalize Your Historic Site with with IMLS "® Contemporary Art King George Suite Ÿ¡ Worthy Room Charles Room  Partnering with the Academic Audience Ÿ¡  Reduce Your Carbon Footprint  Saving Old Sturbridge Village: Suffolk Room " Charles Room Mahogany Room  Museum Education Marketplace ® Mahogany Room  Tapping the Non-Traditional 10:15 a.m. – 10:45 a.m. Suffolk Room  Necessity is the Mother of (Re-) Invention! Coffee Break in Exhibit Hall Charles Room 4:30 p.m. – 5:30 p.m. 10:45 a.m. – 11:45 a.m.  Deaccessioningä "Ÿ¡ EXHIBIT HALL RECEPTION Highland Room Career Conversation Center – EVENING EVENTS (See Page 23) Carl R. Nold ® Waterford Room 12:45 p.m. – 2:20 p.m.  Progressive Dinner at Amherst College Museums PAG Lunches  Progressive Dinner at Mount Holyoke College 10:45 a.m. – 12:15 p.m.  College & University Museums & Galleries PAG Art Museum and The Eric Carle Museum of Stonehaven Room Picture Book Art Concurrent Sessions  Attracting Family Audiences in the 21st Century  Children’s Museum & Education PAGs  Hoops and Hooplah at the Basketball Hall of Fame King Edward Suite Mahogany Room  COSTEP: Connecting the Cultural Community  Curator PAG to Emergency Managers Worthy Room riday F King George Suite  Museum Directors Lunch, hosted by New 6:30 a.m. – 7:00 a.m.  How to Build Successful Relationships with England Insurance Services, Inc. " Highland Room Morning Walk Grantmakers ® Worthy Room  Exhibitions PAG, hosted by Tru Vue, Inc. 8:00 a.m. – 12:00 p.m. Charles Room Registration Open 12:15 p.m. – 1:00 p.m.  HR & Volunteers PAG Exhibit Hall Closing Reception and King Edward Suite 8:00 a.m. Raffle Prizes  Membership, Development, PR & Marketing PAG Exhibit Hall Opens King George Suite 1:00 p.m. – 2:00 p.m.  8:00 a.m. – 8:45 a.m. Registrars PAG, hosted by Huntington T. Block Annual Luncheon Meeting and Grand Ballroom South Wake-up Coffee and Baked Goods Innovation Awards in Exhibit Hall 2nd Floor Atrium 1:00 p.m. – 4:30 p.m. Afternoon Off-site Sessions 8:30 a.m. – 12:30 p.m. 2:15 p.m. – 3:45 p.m.  Re-visioning, Re-organizing, and Strategic Off-site Session Concurrent Sessions Planning: Amherst Museums and Emily Springfield Armory  Broadening Your Audience Through On-line Dickinson House "  Exhibition Critique 2010 Exhibits  Green Makeover at the Springfield Museums King Edward Suite a m p m 8:45 . . – 12:15 . .  Creating Major Gift Affinity Groups 2:30 p.m. – 3:00 p.m. Double Sessions King George Suite Snack Break in Exhibit Hall  Social Media Boot Camp  Using Standards to Take Your Museum to the Hosted by Art Shipping International Grand Ballroom South Next Level ä "  Chaos and Community Highland Room 3:00 p.m. – 4:30 p.m. Mahogany Room Concurrent Sessions p m p m  Which History, Whose History?ä ¡ 3:30 . . - 4:30 . .  Current Issues in Museum Law " Highland Room  AAM Webcast with Futurist Garry Golden Grand Ballroom South Stonehaven Room  Encouraging Reflective Teaching Practice Worthy Room Sessions marked with the following icons may be of particular interest to certain attendees, but each concurrent  Enslaved Africans in New England History and off-site session is open to all. King Edward Suite "­ Directors & Trustees Ÿ­ Art ® Emerging Museum Professionals ¡­ History ä Session will be recorded

92nd Annual NEMA Conference 2010 19 Lunchtime Professional Affinity Group Sessions 12:45 p.m. - 2:20 p.m.

collections, searching for connections to Speakers: Bridget Butler, Voices for the Lake Everyone is welcome to attend any this pivotal event in American history. Mili- Manager, ECHO Lake Aquarium & Science Professional Affinity Group Session. tary armaments and archives seem like Center at the Leahy Center for Lake Cham- If you ordered a box lunch, please obvious collections to research, but what plain, VT; Christine Hammond, Executive collect it from the Exhibit Hall between about textiles? What can we learn from Director, Children’s Museum of Southeastern 12:30 and 1:15 pm. The PAG sessions them and what can they tell us about the Connecticut start at approx. 12:45 p.m., so you have average American experience of the war? Hosted by time to pick up your lunch! Join us for lunch and a presentation by Lynne Bassett, Textile and Costume His- torian. Ms. Bassett will discuss her recent College & University Museums and research into quilts and costumes of the HR & Volunteers PAG Galleries PAG period. During lunch Share Your Strategies Conflict Resolution – A Vital Step in there will also be a short PAG business Making the Most of Our Human Capital Stonehaven Room meeting and plenty of opportunity to net- King Edward Suite Join us for lunch and a roundtable discus- work with your collections colleagues. As strange as it sounds, firing someone is sion with colleagues from across New Eng- Co-Chairs: Andrew Grilz, Independent Cura- usually the easy way out when it comes to land. Come prepared to share best practic- tor, Salem, MA; Sheri Leahan, Independent Cu- resolving conflicts between staff, whether es and new (or old) strategies that work for rator, Skowhegan, ME; Kate McBrien, Curator they’re paid professionals, volunteers, do- you and your parent institution. Topics in- of Historic Collections, Maine State Museum clude: Student Docent Programs, Creative cents, or even vendors. Conflict resolution Speaker: Lynne Z. Bassett, Textile and Costume appears more difficult at first because it re- Strategies for Engaging Faculty, Technolo- Historian, MA gy and Interpretation, Student-Run Gallery quires our time and direct involvement in Spaces, Engaging through Social Media, Museum Directors Lunch what are usually sticky, uncomfortable, sit- and Artist Residencies. The Directors’ Discussion uations for most of us. This lunchtime PAG gathering will focus on the who, what, Chair: Leonie Bradbury, Director, Curator Highland Room where, when, why, and how of conflict reso- Montserrat College of Art Galleries, MA Back by popular demand! This is an oppor- lution. When you consider what it costs in tunity for CEO/Directors to discuss con- time and money to replace someone, it be- Children’s Museum & Education cerns and challenges in an open forum set- comes quite clear that resolving issues is a Professional Affinity Groups PAG ting. Our facilitator will keep the conversa- far better way to go than letting someone Using Research to Create Meaningful tion moving while we share ideas and solu- go and not knowing what you’ll end up Adult-focused Learning Experiences tions. Whether you are a veteran or first- with next! Come join us and bring your ex- Part II: Next Steps time director, this discussion will be for perience, questions, and suggestions. Mahogany Room CEOs of any size museum. Participation is This past spring the Children’s Museum limited to CEO/Directors. Co-Chairs: Michael Flinton, Assistant Profes- sor of Museum Administration and Manage- PAG explored how to partner with re- Chair: Susan Robertson, Director, Gore Place, MA search scientists to better engage adult visi- ment, Cooperstown Graduate Program, NY; Hosted by tors in exhibits, provide professional de- Laura Howick, Director of Education, Fitch- velopment opportunities for museum staff, burg Art Museum, MA and evaluate the impact of collaboration on Membership, Development, PR & a variety of audiences. Join us for a follow- Marketing PAG up conversation to share ideas you have Exhibitions PAG Sharing the Secrets of Success implemented at your museum, brainstorm The Participatory Museum: Exhibit King George Suite and prototype materials to be included in Challenge! Are you a small museum wondering how a participatory model to integrate research Charles Room you can succeed when your staff is already into exhibits, and discuss topics relevant to Join us as we examine Nina Simon’s The Par- stretched and your budget is small to non- your institution. ticipatory Museum as a guide for creating en- existent? Or are you a museum that has Co-Chairs: Kim Kuta, Content Specialist, Step- gaging exhibit experiences that deliver on had success despite having a bare-bones ping Stones Museum for Children, CT; marypaz, your museum’s mission and increase rele- staff and tiny budget? Whether you’re Executive Director, Children’s Museum at Holy- vancy in your community. Hear case studies looking for tips on how to succeed or oke, MA; Amy Spencer, Education Director, The from exhibit creators who have put Simon’s have tips to share, come to the PAG lun- Discovery Museums, MA; Brooke Giovanni toolkit to work in their own projects. Then cheon. The program is designed especial- Evans, Head of Gallery Learning, Museum of explore your own ideas during small group Fine Arts, Boston, MA; Rebecca Furer, Director discussions focused on chapters in the book ly for staff and volunteers at small muse- of Research, Education & Interpretation, Con- such as “Social Objects” and “Co-creating ums and historical societies, but everyone necticut Historical Society with Visitors.” Attendees are encouraged to is welcome. read the book prior to the session. This will Co-Chairs: Sue Schopp, Independent Museum Curator PAG be an active and engaging session, so jump Marketing Consultant, MA; Leigh Thomas, As- Textiles of the Civil War in and participate with us! sistant Director, Slater Memorial Museum, CT Worthy Room Co-Chairs: Jan Crocker, President, Jan Crocker As the sesquicentennial anniversary of LLC, MA; Emily Robertson, Product Coordina- the Civil War approaches, many muse- tor, Temporary Exhibit Operations, Museum of ums are taking a closer look at their own Science, Boston, MA

20 92nd Annual NEMA Conference 2010 Thursday November 4

Registrars PAG Chair: Nina Zannieri, Executive Director, Paul Chair: Ken Turino, Manager of Community Year in Review: Registrars in Action Revere Memorial Association, MA Engagement and Exhibitions, Historic New Grand Ballroom South Speakers: Mark Gold, Partner, Parese & Sabin, England, MA Collections professionals are always on the LLP, MA; Gil Whittemore, Esq., Of Counsel, Speakers: Nancy Beach, Producer, Atlantic move juggling a wide and diverse proj- Rath, Young and Pignatelli, PC, MA Media, LLC, NH; Curt Fetter, Founder & ect list! In these stressful economic times, President, Dvee Media Productions, MA; Scott Encouraging Reflective Teaching Practice many plans for inventories, traveling and Strainge, Curriculum Coordinator, Humanities temporary exhibitions, and storage im- Worthy Room Timberlane Regional High School, NH provements have changed, and we are all Being reflective in our work as museum Multi-Sensory Opportunities for Adults in learning ways to maintain our high stan- educators is so important. This session Art Museums* dards with tighter budget constraints. So will address how practice can trickle down Highland Room please join us for a Year in Review: Regis- from manager to frontline staff. The pro- trars in Action, as colleagues from across cess begins with identifying and communi- This session explores new ways of connect- the region present current or recently com- cating a philosophy of teaching, followed ing adult visitors with artwork through pleted projects. Learn from, collaborate by the development and implementation touch, smell, and music. While multi-sensory with, and be inspired! of a consistent system of evaluation for experiences are commonplace in museums catering to children, there are few such op- Co-Chairs: Mary Herbert-Busick, Associate teaching staff. Museum educators from Registrar, Wadsworth Atheneum, CT; Meredith the Gardner Museum and the Concord portunities for adults in art museums, de- Vasta, Registrar/Collections Manager, Mashan- Museum will share successful approaches spite the growing body of evidence suggest- tucket Pequot Museum & Research Center, CT that encourage reflective teaching amongst ing sensory experiences can enhance learning and create a more engaging experience. You Speakers: Darlene Bialowski, Principal, Dar- their teaching staffs. will leave the session with ideas and tools for lene Bailowski Art Services, LLC, NH; Rebecca Chair: Jennifer DePrizio, Director of Visitor Learn- Beall, Collections Manager, Old Sturbridge ing, Isabella Stewart Gardner Museum, MA creating and implementing experiential adult Village, MA; Deborah Diemente, Registrar, Speaker: Susan Foster, Director of Education, programs. *Session will be recorded. RISD Museum of Art, RI; Eric Fisher, Senior Concord Museum, MA Chair: Wendy Dodek, Adjunct Educator, Vice President, Willis Fine Art, Jewelry & Museum of Fine Arts, Boston, MA Enslaved Africans in New England History: Specie, MD; Jeff Minett, Senior Vice President, Speakers: Emily Silet, Curatorial Educator, Bringing the Oft-Hidden to Light Aon Huntington Block Insurance, NY; Heidi DeCordova Sculpure Park + Museum, MA; O’Neill, Registrar, The Eric Carle Museum King Edward Suite Ellen Soares, Docent Manager, Peabody Essex of Picture Book Art, MA; Edd Russo, Acting Interpreting stories of slavery is new to Museum, MA Registrar, Wadsworth Atheneum Museum, many northern historic sites. Following (Continued on page 23) CT; VivianLea Solek, Curatorial & Collections an excerpt from the film Traces of the Trade: Management Consultant, CT A Story from the Deep North, which tells of the North’s complicity in slavery, we’ll Hosted by Do you have questions share case studies of northern sites – Lin- about collections care, but den Place and Royall House – that inter- pret their stories of slavery. We’ll work in don’t know where to start? groups to examine your situation. You will leave with practical tips on how to begin The Conservation 2:30 p.m. – 3:00 p.m. the interpretive process of slavery themes. Assessment Chair: Kristin Gallas, Director of Education Snack Break in Exhibit Hall and Public History, The Tracing Center on Program can help! Hosted by Art Shipping International Histories and Legacies of Slavery, MA Speakers: Jim Connell, Executive Director, Lin- den Place Museum, RI; Tom Lincoln, Executive Director, Royal House Association, MA

3:00 p.m. – 4:30 p.m. Making a Video: What You Need to Know King George Suite Concurrent Sessions Many organizations look to produce an Current Issues in Museum Law orientation or introductory film for their Grand Ballroom South site, craft a documentary, or create a film for a specific anniversary or fund-raising Losing sleep over the legal landmines in To learn more about CAP, visit campaign. Panelists will discuss how a film your museum’s backyard? Looking for www.heritagepreservation.org, benefits your museum and what makes a some additional insights on the legal issues call 202-233-0800 or e-mail good one. They will examine various kinds that keep you up at night? Our panel will [email protected]. of projects and what is needed for each. give you a brief update on recent develop- This session is intended to give you the CAP is administered by ments, cases or issues relevant to museums, practical knowledge you need to know in Heritage Preservation through a followed by the popular “stump the law- developing a video/film project. Panelists cooperative agreement with the Institute yer” session in which you are invited to ask of Museum and Library Services. will also discuss budgets and using collab- questions of general interest. This session oration to offset costs. will not cover intellectual property law. 92nd Annual NEMA Conference 2010 21

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Revitalize Your Historic Site with Tapping the Non-Traditional: Linking Contemporary Art Museums, Communities, and Independent For over 21 years, GRG has Charles Room Professionals provided program evaluation in a To stay relevant in modern times, historic Suffolk Room variety of content areas. We sites must try new interpretation, program- This session presents recent projects that conduct needs assessments and ming, and exhibitions. Introducing contem- illustrate how the skills and connections of formative, summative, and outcome porary art at historic sites can bring in new museum professionals — both those em- evaluations of: audiences, foster community engagement, ployed at museums and independent con- forge new partnerships, enlighten and sultants — can be made available in service • Exhibits educate visitors, and make historic sites to other organizations, can be taken out • Outreach programs relevant to modern visitors. Various sites into communities to do serious communi- • Professional development throughout New England have introduced ty-building work, and can bring new au- contemporary art; this session will bring diences into museums. Sponsored by the together a panel of experts, fostering a Independent Museum Professionals PAG, We look forward to working with group dialogue to determine how contem- the session includes examples from edu- your museum. For more porary art can revitalize historic sites. cation, curatorial, and design, and has an information, please contact us at: Chair: Kate Laurel Burgess, Development Associ- interactive component. ate, Museum of African American History, MA Chair: Thomas Conroy, CCIK Consulting, MA Goodman Research Group, Inc Speakers: Ronda Faloon, Director, Cape Ann Speakers: Ron Kley, Partner, Museum Research Museum, MA; Rose-Marie Glen, Artist, MA; 955 Massachusetts Avenue Associates, ME; William Hosley, President, Niho Kozuru, Artist, MA; Heather Leavell, Cu- Terra Firma, CT; Suzanne Roy, Owner, Cur- Cambridge MA 01239 rator, Peabody Historical Society & Museum, riculum By Design, CT MA; Meg Rotzel, Independent Curator, MIT Phone: (617)-491-7033 Office of the Arts, MA [email protected] Evening Events www.grginc.com Saving Old Sturbridge Village: How a Museum Returned to Profitability in a Exhibit Hall Reception Recession 4:30 p.m. ­­– 5:30 p.m. Mahogany Room A great way to end the afternoon! By the end of 2006, things at Old Stur- Join us for wine and delicious hors Art: Anne Kullaf, On Broadway, 2006 bridge Village looked bleak. Years of annu- al operating deficits, combined with declin- d’oeuvres in the action-packed Exhibit ing attendance, had left the museum in a Hall, the place to be for interacting with very vulnerable state, exacerbated by the the latest innovative products and servic- closing of its newly-built restaurant and es. Get your raffle cards signed for great the sale of undeveloped land. In early 2007, prizes (drawing is Friday afternoon), chat a new president — along with the board of with friends, and relax a bit before your trustees and Village management — em- evening starts. Happy hour indeed! barked on a three-year plan to stabilize the museum’s finances, reverse visitation de- Progressive Dinner at Amherst clines, and chart the course for a brighter College Museums future for one of America’s most beloved institutions. In this workshop, members 5:45 p.m. – 9:30 p.m. of that management team will share what Ticket holders meet in the 2nd Floor Atrium at they did to stabilize the museum and ex- 5:35 p.m. Buses leave promptly at 5:45 p.m. ecute the plan during the recession. Atten- dance has been increasing for three con- Progressive Dinner at Mount secutive years, fund raising and member- Holyoke College Art Museum ship are up, and annual operating expenses and The Eric Carle Museum of have been cut by almost $1M. In 2009, the Picture Book Art Come visit us at our website Village posted its first operating surplus in for additional information almost a decade. 6:00 p.m. – 10:00 p.m. Chair: Jim Donahue, President and CEO, Old Ticket holders meet in the 2nd Floor Atrium at 1622 Westport Road, Kansas City Sturbridge Village, MA 5:45 p.m. Buses leave promptly at 5:55 p.m. Speakers: Deb Friedman, Director, Public Pro- Missouri 64111 grams, Old Sturbridge Village, MA; Ed Hood, Hoops and Hooplah at the Vice President for Programs, Old Sturbridge Basketball Hall of Fame 800-222-7522 Village, MA; Ann Lindblad, Vice President for 6:15 p.m. – 9:30 p.m. Marketing, Old Sturbridge Village, MA www.smithkramer.com Ticket holders meet in the 2nd Floor Atrium at 6:00 p.m. Buses leave promptly at 6:10 p.m.

92nd Annual NEMA Conference 2010 23

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lead the discussion, again using the Open dissolving. What’s replacing them? What, 6:30 a.m. – 7:00 a.m. Space Technology (OST) method. Topics if anything, will the future need to know of Morning Walk of conversation will be identified by par- the past? Do visitor studies provide help- ticipants, suggestions made on the NEMA ful guidance to how we should think about Join NEMA Executive Director (and Muse- wiki, as well as ideas written on the Open making exhibitions in this dynamic time? um March Manager) Dan Yaeger for an en- Space easel, found in Second Floor Atrium What are the stories our culture needs to ergizing wake-up walk around Springfield. throughout the conference. The facilitator hear? History museums have served to Meet in the 2nd Floor Atrium at 6:20 a.m. will begin the session by posting all of the preserve or re-discover lost technologies— topics raised and participants will choose is this the role we need to be playing now, 8:00 a.m. – 12:00 p.m. which discussion group to participate in. helping people feel connected to something Break-out discussions will take place, each larger than themselves? Registration Open with a note-taker, and then the group will In the first session, Linda Norris and reconvene to report their ideas to the larg- Ken Yellis will frame a series of provoca- er group. Come and share your ideas and tive questions similar to those above. In 8:00 a.m. opinions! the second session, a series of small-group Exhibit Hall Opens Facilitators: Dawn Salerno, Director of Edu- rapid response rounds, the session leaders cation, Mystic Arts Center, CT; Ron Potvin, will rotate from table to table. Each will be Assistant Director and Curator, John Nicholas armed with a cluster of cultural challeng- 8:00 a.m. – 8:45 a.m. Brown Center, RI es—songs, news headlines, reality show scenes, fashion trends, new media or tech- Wake-up Coffee and Baked Social Media Boot Camp nology, poll results, best-sellers—to exam- Goods in Exhibit Hall Grand Ballroom South ine at each group table. The first part of this social media session *Session will be recorded. will focus on the big picture of social me- Co-Chairs: Linda Norris, Managing Partner, 8:30 a.m. – 12:30 p.m. dia for cultural institutions. We’ll introduce First Light Museum Consultants, NY; Ken social media channels – who is using? what Off-site Session Yellis, Principal, First Light Museum Consul- are the trends? – and provide case stud- tants, RI Springfield Armory ies and examples of effective uses of social Ticket holders meet in the 2nd Floor Atrium at media by cultural institutions to attract (Continued on page 27) 8:15 a.m. Buses leave promptly at 8:25 a.m. visitors and build engagement. We’ll talk about Facebook, Twitter, and blogs, and Exhibition Critique 2010 also focus on the growth of mobile web-

An all new critique team has the Spring- sites and apps. field Armory in their sights. The interpre- The second half of the session will focus ART SHIPPING tation of this historic site and renowned on the how-to of social media. We will of- weapons collection needs to serve a wide fer a practical four-step process for plan- INTERNATIONAL audience, from history buffs to school ning and executing a social media strategy groups. What does it take to strike the right with people you already have in place. We The trusted purveyor balance? Tour the exhibit, hear the critique, will start with setting up accounts, defin- of fine art handling and join the discussion. ing content, responding to customers, and Chair: Serena Furman, Principal, A Space, MA measuring impact. and transportation Speakers: Dean Nelson, Administrator, Mu- Following this session you will be able servicing renowned seum of Connecticut History; Christine Reich, to make an informed decision about us- museums, dealers, Director of Research and Evaluation, Museum ing social media, understand how to track galleries, auction of Science, Boston, MA; Anne von Stuelpnagel, and report on the impact of social media Director of Exhibitions, Bruce Museum, CT on your marketing, and have a flexible houses, foundations, framework to plan and implement a social corporations and 8:45 a.m. – 12:15 p.m. media strategy. private collectors. Chair: Jason Smith, Managing Director and Double Sessions Chief Creative Officer, OHO Interactive, MA 1 800 480 8977 Attendees are welcome to attend Part 1, Part Speaker: Brigham Fay, Communications Man- 2, or both parts of the double sessions. There ager, Creative Services and the Web, Institute [email protected] will be a coffee break between each part. of Contemporary Art, Boston, MA www.artshipint.com

Chaos & Community: Yo u Set the Agenda Which History, Whose History?* Mahogany Room Highland Room In a response to requests to invite more The culture that Gore Vidal has called the open participation by conference attendees, “ of Amnesia” is changing time has been set aside at this year’s NEMA very rapidly; the structures and assump- conference for you to create the agenda and tions that used to be in place seem to be

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geared for museum professionals at all 8:45 a.m. – 10:15 a.m. 10:15 a.m. – 10:45 p.m. levels. Ask questions and share your ideas Concurrent Sessions about applications and implementation of Coffee Break in Exhibit Hall grant activities. The Future of the Field Trip Chair: Sandra Narva, Senior Program Officer, King George Suite Institute of Museum and Library Services, 10:45 a.m. – 11:45 a.m. When the museum becomes an extension Washington, DC of the classroom, a visit is no longer a field Speaker: Reagan Moore, Program Specialist, Career Conversation Center – trip. Learn about this innovative and sus- Institute of Museum and Library Services, Carl R. Nold tainable school partnership model that puts Washington, DC Waterford Room the museum at the center of curriculum Join Carl R. Nold, Reduce Your Carbon Footprint and instruction. In this interactive session, President and CEO Charles Room you will experience visual literacy strate- of Historic New Eng- gies and learn about the framework of and In December of 2007, Mystic Seaport Mu- land and Immediate research behind the program from teachers seum completed energy saving measures Past Chairman of the and museum educators at Yale Center for associated with its Phase 1 Green Initia- American Association British Art. tive for an out of pocket cost of $20,000. of Museums, for ca- Chair: Cyra Levenson, Associate Curator of These measures resulted in annual savings reer pointers from his Education, Yale Center for British Art, CT of 26,000 gallons of heating oil and 808,000 30 years of museum Speaker: Patricia Darragh, Reading Specialist, kwh of electricity in 2008 and 2009. In ad- work and a general North Branford Public Schools, CT dition to reducing the museum’s carbon discussion of work- footprint, these energy savings equate to ing in this field. Carl became president of Making Your Museum Matter: A an annual cost savings of almost $200,000 Conversation with IMLS Historic New England in 2003. The oldest using current energy costs. This presenta- and largest regional heritage organization Worthy Room tion will share the details of this initiative in the nation, Historic New England oper- Institute of Museum and Library Services in a non-technical manner. Open discus- ates 36 historic site museums in five states. program staff will discuss various funding sion and question and answer will follow Prior to joining Historic New England, opportunities for museums of all shapes the presentation. Carl directed the Mackinac State Historic and sizes, and provide tips on how to write Chair: William Parent, Vice President – Facili- a competitive grant. The session will be ties, Mystic Seaport Museum, CT (Continued on page 28)

Offering Masters Degrees in History with a concentration in Public History since 1986. For more information, visit www.umass.edu/history/ph, email [email protected] or call (413) 545-1330.

92nd Annual NEMA Conference 2010 27 Friday November 5

Parks since 1992, overseeing Fort Macki- working or not working? How do muse- with local emergency managers about the nac, Colonial Michilimackinac, Historic ums effectively market these programs? importance of the cultural heritage that Mill Creek, and Mackinac Island State Hear how museum educators from a con- exists in your community. Learn also how Park in Michigan. Earlier he served as temporary art, history, and encyclopedic to forge alliances between cultural institu- director of The State Museum of Pennsyl- museum are grappling with these ques- tions and emergency management agencies vania in Harrisburg, director of Gadsby's tions and what new programs they are at the state level. Tavern Museum in Alexandria, VA, and working on to create innovative experienc- Chair: Lori Foley, Director of Preservation registrar for the New York State Historical es for family audiences of today. Services, Northeast Document Conservation Association and Farmers' Museum in Coo- Chair: Lynn Thomson, Acting Director of Center, MA perstown, NY. Carl is past chairman of the Education, DeCordova Sculpture Park + Mu- Speakers: Michael Comeau, Assistant State Association of Midwest Museums and of seum, MA Archivist, Commonwealth of Massachusetts, the Council of Regional Museum Associa- Speakers: Laura Hoffman, former Education Massachusetts Archives; Jack Sullivan, Envi- tions, and an accreditation reviewer for Assistant, DeCordova Sculputre Park + Mu- ronmental and Historic Preservation Officer, AAM. Both the Michigan Museums As- seum, MA; Robert Kiihne, Director of Exhibits, FEMA Region I, DHS/FEMA, MA; Katheryn sociation and the Association of Midwest Family Learning Project Director, USS Con- Viens, Research Coordinator, Massachusetts Museums have recognized him with their stitution Museum, MA; Tim Porter, Director Historical Society, MA top awards for Distinguished Service to of New Learning Resources, Boston Children's Museums. Museum, MA How to Build Successful Relationships with Grantmakers COSTEP: Connecting the Cultural Worthy Room 10:45 a.m. – 12:15 p.m. Community to Emergency Managers The relationship between grantmaker and King George Suite grant seeker seems at first blush to con- oncurrent essions C S In order to protect or recover cultural re- tain a major power imbalance: one side Attracting Family Audiences in the 21st sources in the event of a disaster, our col- has money, the other needs it. However, Century lections must find a place on the radar according to recent reports, grantmakers King Edward Suite screen of the emergency management com- are coming to realize that the interests of munity. Using the new COSTEP (Coordi- both sides are met when the playing field What challenges do 21st century family au- nated Statewide Emergency Preparedness) is more level. This session will cover the diences present to museums? What hands- program, learn how to initiate a dialogue importance of honesty in the relationship, on and/or technology-based programs are

28 92nd Annual NEMA Conference 2010 Friday November 5 when to pursue face to face meetings, con- Creating Major Gift Affinity Groups 3:30 p.m. - 4:30 p.m. vincing the program officer to look at a King George Suite more unconventional program, and how Does your museum have a collection, an AAM Webcast with Futurist Garry Golden to turn a rebuff or a declination into a rela- exhibit schedule or conservation needs that Stonehaven Room tionship-building opportunity. require long-term support? Matching the The newest NEMA PAG (the YEPs – young Chair: Darcy Lee, Principal and CEO, Alden interests of prospective donors with your and emerging professionals) invites you Charles Associates, MA museum’s concentrations and special re- to join a nationwide webcast produced by quirements can win the long-term friends AAM with Futurist Garry Golden of Oliver and stable financial support needed to sus- 12:15 p.m. – 1:00 p.m. Kaizen, a next generation communications tain a fiscally-healthy museum operation. agency focused on the future of mobility Exhibit Hall Closing Reception Learn how to advance your museum’s mis- and infrastructure. Golden will discuss the sion by assessing where key donor support future of museums, followed by an open and affle R is needed, developing the right connec- Q&A session via webchat and Twitter. Don't miss this special opportunity to ex- tions with donors, and acknowledging gifts Then stick around for cocktails and more plore the services and products in the Ex- through positive contacts and gift groups. conversation while missing the rush-hour hibit Hall. Will you win one of the wonder- Although large-scale museums often have traffic before heading home. ful Raffle Prizes generously donated by our the staff needed to work one on one with exhibitors? Perhaps you'll win a registra- major gift contributors, they can miss op- tion to next year's conference! Bring your portunities to build close ties with potential signed raffle card to join in the fun. museum supporters who have an interest in a specific component of the institution. Museums in the Small- and medium-size museums may not p m p m 1:00 . . – 2:00 . . have large staffs, but there are still many Mirror: opportunities for developing manage- Annual Luncheon Meeting ment and outreach plans that engage and Reflecting Relevance 2nd Floor Atrium retain major donors with specific interests Find out what’s new in your association! in a Diverse Society in different facets of a museum’s work or Celebrate innovations in New England mu- collections. seums as we honor the recipients of Chair: Karen Cadbury, Senior Associate, Cop- NEMA’s Innovation Award program and Annual Conference ley Raff, Inc., MA present our contribution to Allison May- November 16-18, 2011 Speaker: Barrie Pribyl, President and CEO, nard, Director of OpenPantry. Network and Hartford, Connecticut relax with friends over a delicious lunch. Barrie Pribyl and Company, ME Chair: Gail Nessell Coglazier, President, New Using Standards to Take Your Museum to England Museum Association the Next Level* The theme of the 2011 NEMA Highland Room Conference in Hartford – “Museums in the Mirror” – invites us to examine Does your museum want to make improve- 2:15 p.m. – 3:45 p.m. how we reflect the diversity of our ments but you’re not sure where to start? communities, and challenges the oncurrent essions Learn about two standards programs— C S NEMA family to develop effective AAM’s Museum Assessment Programs and ways to increase multicultural Broadening Your Audience Through AASLH’s Standards and Excellence Pro- participation in its ranks. Share your On-line Exhibits gram for Historical Organizations (StEPs) success stories and the challenges King Edward Suite program—that can help your organization you’ve encountered. Brainstorm The creation of online exhibits enables mu- become stronger. Speakers will address strategies for expanding audiences. seums, large or small, to bring their trea- how the programs differ, how they work, Help NEMA build a diversity sures and expertise out of the archives and and what they can achieve. This session initiative that opens doors to all types engage a much larger, more diverse audi- is aimed at paid and unpaid staff of small of visitors and opens our future to ence than a traditional physical exhibit. and mid-sized museums. a vibrant, inclusive community of This session will showcase interactive web *Session will be recorded. professionals. exhibits (Laura Jernegan: Girl on a Whaleship Chair: Cynthia Robinson, Director, Museum and Shays Rebellion: From Revolution to Con- Studies Program, Tufts University, MA A great conference begins with great stitution) that go beyond the scope of even Speakers: Flavia Cigliano, Executive Director, NEMA members! Consider joining large physical exhibits. Learn about what Nichols House Museum, MA; Nina Zanieri, us in Hartford as a session chair or makes an online exhibit engaging and the Executive Director, Paul Revere House, MA presenter. Visit www.nemanet.org to steps involved in creating one. submit your session proposal online. Chair: Nancy Cole, Education Director and Proj- ect Manager, Martha's Vineyard Museum, MA Proposals must be received by Speakers: Juliet Jacobsen, Web Designer, MA; February 1, 2011. Dr. Barbara Mathews, Content Director and Historian, Pocumtuck Valley Memorial Asso- ciation, MA

92nd Annual NEMA Conference 2010 29 NEMA Conference Sponsors

Official Printer of the 2010 NEMA WGBH Studio Two Conference Marty Blank, Director, Business Development Kevin Sprague, Creative Director Touchmark One Guest Street PO 2215 Michael Kaye, V. P. Sales and Marketing Boston, MA 02135 Lenox, MA 01240 6 Ericsson Street Phone: 617-300-4019 Phone: 413-637-1374 Boston, MA 02122 [email protected] [email protected] Phone: 617-287-0195 www.wgbh.org www.studiotwo.com [email protected] WGBH Boston is America’s preeminent public Studio Two creates bold, design-driven www.touchmarkinc.com media outlet, producing such series as Mas- brands and marketing strategies for institu- Touchmark Printing Solutions is a full service terpiece, Antiques Roadshow, Nova, Curious tions in New England and beyond. With a provider of printing solutions starting with George, and more than a dozen other series particular emphasis on thorough, strategic professional consultants that listen to your for PBS. WGBH Radio serves listeners from process, Studio Two has been operating since needs and then provide input for your print- the Greater Boston area to Cape Cod, Rhode 1994, and employs a team of full-time graphic ing solutions. Offset, digital, large format Island, Central Massachusetts and New designers, web programmers, and marketing and variable data printing is all printed in Hampshire with 89.7, Boston’s NPR Station strategists. for News and Culture and All Classical 99.5. our facilities in Boston, MA. Touchmark also Tru Vue Optium Acrylic Glazing provides full bindery, mailing and fulfillment Platmium Level Carolyn Hays, Marketing Manager services. Official printer of the NEMA 2010 Huntington T. Block Insurance Agency, Inc. 9400 West 55th Street conference. Jeff Minett, Senior Vice President McCook, IL 60525 Official Video Producer 199 Water Street, 12th Floor Phone: 708-854-2618 Dvee Media Productions New York, NY 10038 [email protected] Experience Digital Video & Interactive Phone: 212-479-4674 www.tru-vue.com/museums Design [email protected] Tru Vue® Optium Acrylic Glazing® is the Curt Fetter – President/Founder huntingtontblock.com ideal solution for your demanding frame and 3 Outlook Road, Waltham, MA 02451 Huntington T. Block Insurance Agency, Inc. display requirements. Optium offers anti- Phone: 781-209-1985 (HTB) is the leading provider of fine arts and reflective glass and UV filtering acrylic, in one [email protected] collection insurance coverage for museums, product, for all your aesthetic and conserva- www.dveemedia.com historical societies, universities and cultural tion needs. Find out why museums around the world depend on Optium to protect, A complete media production solution from institutions. Our risk management profession- conserve, and display their most valuable and concept to script to screen… als combine insurance expertise with first- historic collections. We create video and audio for museums, visi- hand experience. As a recognized provider and partner with AAM, HTB has crafted three tor centers, historic landmarks, nature cen- Gold Level ters, historical societies and tourism. robust insurance programs that are specific to your institution’s daily operations: Museum DMW Direct / Fundraising Projects include: Interactive DVDs, Movies Collection and Temporary Loans, Directors David W. Hazeltine, V.P., Fundraising for Web Sites and Smart Phones, Display & Officers Liability and Property & Casualty 36 Cordage Park Circle, Suite 225 Exhibits and Kiosks, Audio and Video Tours, programs. For more information, please Plymouth, MA 02360 Marketing and Promotion. contact Jeff Minett at [email protected] or Phone: 774-773-1200 Titanium Level 1-866-692-4565. [email protected] Museum Search & Reference www.dmwfundraising.com New England Insurance Services, Inc. Mary Tetreau, Executive Assistant DMW Direct Fundraising has been providing Elizabeth C. Downs, CIC, President 45 Hardy Road results-driven direct response fundraising PO Box 63 Londonderry, NH 03053 and marketing services since 1968. We partner Weatogue, CT 06089 Phone: 603-432-7929 with development, membership and market- Phone: 860-844-8288 x 104 ing professionals at nonprofit organizations [email protected] [email protected] nationally – to help them achieve their goals, www.museum-search.com www.markelmuseums.com through consulting & strategy, creative, data Executive Search for Museums. Former art- New England Insurance Services through & decision support, production, and fulfill- museum director Marilyn Hoffman offers su- Markel Insurance Company protects muse- ment services. perior service for Director, Curator, Educator ums, historic homes, libraries, galleries, arts searches. Fast-growing firm offers full search and cultural organizations and science and Reach Advisors or recruiting/screening candidates. Recent cli- nature centers. Our insurance programs offer James Chung, President ents: Farnsworth, RISD, Peabody Essex, Hill- liability protection for your curators, librar- PO Box 25 Stead, and Penobscot Marine Museums; Hyde ians, directors, board members, staff and vol- Slingerlands, NY 12159 Collection, Old Sturbridge Village, Forbes unteers and all historic, unique collections are Phone: 518-439-6942 House. New service: Compensation Analysis. protected on and off premises and while in [email protected] More on Website: museum-search.com transit. Visit www.markelmuseums.com. www.reachadvisors.com Reach Advisors is a strategy and research firm focused on emerging shifts in the muse- um audience landscape. To learn more, check out www.reachadvisors.com or subscribe to their Museum Insights Blog at http://reachad- visors.typepad.com.

30 92nd Annual NEMA Conference 2010 University of Massachusetts Tufts University Museum Studies Program Élan Public History Program Angela Foss, Program Administrator Sharon LeBoeuf-Dulois, Managing Partner & David Glassberg, Professor Graduate Studies, Ballou Hall Creative Director Department of History Medford, MA 02155 15 Rustic Lane University of Massachusetts Phone: 917-627-2320 Cumberland, RI 02864 Amherst, MA 01003 [email protected] Phone: 401-333-8262 Phone: 413-545-4252 ase.tufts.edu/museumstudies [email protected] [email protected] Tufts University’s Museum Studies Program www.elandesign.net www.umass.edu/history/ph/index.html (certificate or degree) trains students in ad- Élan is a strategic marketing and design firm Since 1986, the University of Massachusetts ministration, collections management, pro- specializing in helping museums, cultural Amherst Public History Program has pro- gram and exhibition development, and theory groups and educational institutions define vided a vital link to a wide variety of institu- and practice required for work in museums their brand differentiation with interactive tions that communicate history to the public. and historic sites. The coursework prepares marketing communication that works in all We train graduate students, provide historical newcomers to the field and enhances the 3 dimensions—design, media and messag- services for area institutions and agencies, skills of museum professionals. Please visit ing—reaching further to connect, inspire and and develop innovative public projects that http://ase.tufts.edu/MuseumStudies. engage with their audience. Curious? Learn engage a broad range of audiences. more at www.elandesign.net Bronze Level Silver Level Cherry Valley Group Willis Fine Art, Jewelry & Specie Art Shipping International Tom Elliott, Principal, Exhibition & Marketing Robert Salmon, Managing Director Bill O’Connor, President 126 Elm Street #2 12505 Park Potomac Avenue, Suite 300 PO Box 285288 Cherry Valley, NY 13320 Potomac, MD 20854 Boston, MA 02228 Phone: 518-234-0418 Phone: 301-581-4247 Phone: 781-477-9800 [email protected] [email protected] [email protected] www.cherryvalleygroup.com www.willis.com artshipint.com The Cherry Valley Group was formed by a Willis is the largest broker in the world deal- Art Shipping International is the trusted group of senior museum professionals in ing specifically with the insurance of Fine Art, purveyor of fine art handling and transpor- 2002 with the idea of helping museums meet Jewelry and Specie risks. The Willis Museum tation servicing renowned museums, gal- planning and public programming goals. team is one of the leading specialist brokers in leries, dealers, auction houses, foundations, CVG planners and designers employ their the USA for Museum Collections and Exhibi- corporations and private collectors. Our collective experience and vision to assist tion Insurance. Our depth of knowledge and organization provides competitive fine art museums, sites, and government agencies in experience is unrivalled. services inclusive of consultation, estimation, telling important stories, while strengthening Offices in Potomac, MD/Washington D.C., packing, crating, transportation, customs connections to people, their communities and Chicago, New York, and London. clearance, security supervision, installation constituents. and content insurance. CultureCount/NEFA Creation Station Abigail Baisas, Communications Coordinator Diane Wilson, President/Member 145 Tremont Street, 7th Floor 5888 West 71st Street Boston, MA 02111 Indianapolis, IN 46278 Phone: 617-951-0010 Phone: 317-291-8444 [email protected] [email protected] www.culturecount.org www.famousbe-an.com CultureCount, NEFA’s online creative econo- Creation Station LLC creates Famous Be’an® my database, actively supports the growth of Collectibles, famous being beanbag dolls, which New England’s cultural assets. This is a free, promote education and generate income for centralized data source on New England’s museum stores. They also function as ideal cultural nonprofits, businesses, and profes- fundraisers and membership incentives. Each sionals. Arts and culture advocates can use collectible has a hangtag with original illus- CultureCount search features and research trations, as well as biographical information tools to foster greater awareness of New in prose and poetic verse. Note: We create England’s cultural vitality, networks, and eco- custom items! nomic impact. EDUCATIONAL PROGRAMMING, EXHIBITION DESIGN, CONTENT DEVELOPMENT PROJECT MANAGEMENT, GRANT WRITING

www.jancrockerllc.com 800.903.7167 [email protected] Members of the Springfield Local Committee welcome you to the 92nd NEMA Conference

92nd Annual NEMA Conference 2010 31 Exhibitor Products and Services Guide

20th Century Illuminations American Association of Museums Creation Station LLC Booth #30 Registration Area Booth #9 Amy Fagin, Owner/Operater Patrick Gossett, Membership Development Diane Wilson, President/Member 236 Nellson Road, New Salem, MA 01355 1575 Eye Street, NW, Suite 400 5888 West 71st St., Indianapolis, IN 46278 Phone: 978-544-2297 Washington, DC 20005 Phone: 317-291-8444 [email protected] Phone: 202-289-1818 [email protected] 20thcenturyilluminations.com [email protected]/www.aam-us.org www.famousbe-an.com 20th Century Illuminations was established Since 1906, AAM has been providing the Creation Station LLC creates Famous Be’an® in 1985 as a fine art studio which creates latest in standards and best practices, profes- Collectibles, famous being beanbag dolls, which contemporary illuminated manuscripts. sional development and networking, publica- promote education and generate income for Founder and master illuminator, Amy Fagin, tions, reference, research, and advocacy to all museum stores. They also function as ideal has designed for the museum community the museum professionals. Stop by AAM’s booth fundraisers and membership incentives. Each traveling exhibition entitled “Beyond Geno- to learn about affordable cutting edge, con- collectible has a hangtag with original illus- cide” which has emerged as a comprehensive tent-rich educational opportunities designed trations, as well as biographical information and provocative contemporary artistic com- for you the museum professional. in prose and poetic verse. Note: We create mentary. Her popular illuminated wedding custom items! manuscripts are internationally appreciated. Blackbaud Inc. Booth #2 Creative Company 42 Design Fab Studio Inc Tauheedah Rashid, Event Manager Booth #23 Booth #13 2000 Daniel Island Dr., Charleston, SC 29492 Dick & Lillian Ruehrwein, Publisher Christine Harris, Office Manager Phone: 843-216-6200 1082 St. Moritz, Lawrenceburg, IN 47025 34 Front Street/PO Box 51942 [email protected]/www.blackbaud.com Phone: 812-537-5731 Indian Orchard, MA 01151 Blackbaud is the leading global provider of [email protected] Phone: 413-203-4948 software and services designed specifically creativesitebooks.com [email protected] for nonprofit organizations, enabling them to The Creative Company is the publisher of site www.42designfab.com improve operational efficiency, build strong specific guide books, souvenir books, road “42” is a full service design and fabrication relationships, and raise more money to sup- guides, walking tour guides, discovery books, studio specializing in exhibits and themed port their missions. Headquartered in the coloring books and educational workbooks environments. Our skilled production team United States, Blackbaud also has operations for museums, historic homes and sites, aquar- creates unique spaces that inform, entertain, in Australia, Canada, Hong Kong, the Nether- iums, zoos, national parks, conservatories, educate and inspire. And our experienced lands, and the United Kingdom. arboretums and botanical gardens. project managers work with you to keep it all Brad Larson on track, from vision to implementation. Custom Museum Publishing, Inc. Booth #11 Booth #39 AYA Training & Consulting Brad Larson, President Jane Karker, President Booth #3 18 Washington St., #241, Canton, MA 02021 558 Main St., Rockland, ME 04841 Alethea Yates, Principal Phone: 781-784-1602 Phone: 207-594-0090 PO Box 568, Bedford, MA 01730-0568 [email protected]/www.bradlarson.com [email protected] Phone: 508-846-1725 Developers of StoryKiosk(TM), designed to www.custommuseumpublishing.com [email protected]/www.ayatraining.com easily incorporate visitors’ recorded stories New England’s premier, on-demand color AYA Training & Consulting provides afford- and comments in exhibits. Email visitors’ sto- printer since 2005, Custom Museum Publish- able, effective classroom training for users of ries home for post-visit connections. Custom ing offers affordable printing and publishing PastPerfect museum software. We also offer Website development, winner of AAM MUSE services for small and large museums, histori- on-site consulting services for museums, his- Award, “Best Museum Website” at Muse- cal societies and artists. While specializing torical societies, and other organizations that ums and the Web, and Parent’s Choice Gold in high-quality, short run color books, the use PastPerfect. For class schedule and more, Award. company also offers publishing services and please visit our website at www.ayatraining. graphic design for self-publishing authors. Campbell Center for Historic Preservation com. PO Box 568, Bedford, MA 01730, 508- 846-1725. Booth #21 The Digitial Ark Sharon Welton, Program Director Booth #28 American Association for State & Local 203 E Seminary St., Mount Carroll, IL 61053 Diana Coderre, Producer History (AASLH) Phone: 815-244-1173 60 Valley Street, Unit 2, Providence, RI 02909 Registration Area [email protected] Phone: 401-228-6480 Gina Sawyer, Membership & Information www.campbellcenter.org [email protected] Manager The Campbell Center for Historic Preserva- www.TheDigitalArk.com 1717 Church Street, Nashville, TN 37203 tion Studies, located in Mount Carroll, Illinois We create online digital archives to help cul- Phone: 615-320-3203 provides intensive, hands-on training in the tural heritage institutions preserve, manage [email protected]/www.aaslh.org fields of historic preservation, museum col- and share historic collections. It’s easy and AASLH provides leadership and support for lections care, and conservation. Workshops cost-effective to offer online access and gener- its members who preserve and interpret state are offered for various skill levels and last 3-5 ate revenue through online sales of archival and local history in order to make the past days. Campbell Center instructors are experts prints & downloadable digital files. Our turn- more meaningful to all Americans. in their fields. Scholarships are available. key solution includes high-resolution digi- tization services, customized databases and e-commerce sites.

32 92nd Annual NEMA Conference 2010 Donnegan Systems Historical Journal of Massachusetts iMarc Booth #33, 34 Registration Area Booth #25, 26 Jeff Loreaux, President Mara Dodge, Editor Kim Jackson, Marketing Coodinator 102 Otis Street, Suite 1, Northboro, MA 01532 c/o Westfield State College 14 Inn Street, Newburyport, MA 01950 Phone: 508-393-5700 577 Western Avenue, Westfield, MA 01086 Phone: 978-462-8848 [email protected]/www.donnegan.com Phone: 413-572-5620 [email protected]/www.imarc.net Donnegan Systems is the leading source for [email protected] iMarc is a full-service web development firm museum storage in New England for over www.wsc.mass.edu/mhj located in Newburyport, MA. We provide 30 years. From rare paintings to ancient arti- The Historical Journal of Massachusetts cov- custom Web sites, online applications, e-com- facts Donnegan Systems can design a unique ers all areas of Massachusetts history, includ- merce, and intranets for commercial and non- storage system to store, protect and preserve ing political, social, immigration, ethnic and for-profit organizations. Our concentration your collection. Call us today for a free no gender studies, labor, and public history. Each is in user-focused applications and design, obligation storage analysis. 180-page issue includes articles, book re- and we have specific expertise in museum views, photo essays, and teaching resources. websites. The Donning Company Generously supported by Westfield State Col- Institute of Museum and Library Services Booth #22 lege, subscriptions are only $12 annually. We Tonya Hannink, Marketing Specialist welcome articles, book reviews, and updates Registration Area 306 N Kansas Avenue, Marceline, MO 64658 of museum exhibits. See www.wsc.mass.edu/ Katherine Maas, Staff Assistant Phone: 800-365-2646 mhj/ or [email protected]. 1800 M Street NW, Washington, DC 20036 [email protected] Phone: 202-653-4798 www.donning.com Gaylord Bros [email protected]/www.imls.gov The Donning Company Publishers is a spe- Booth #7 The Institute of Museum and Library Services cialty book publisher of limited edition vol- Susan C. Hale, Trade Show Coodinator is the primary source of U.S. federal support umes, pictorial histories, and contemporary 7282 William Barry Blvd., Syracuse, NY 13212 for the nation’s 123,000 libraries and 17,500 portraits. Donning provides a complete pack- Phone: 315-634-8632 museums. The Institute works at the national age for organizations to raise funds while [email protected]/www.gaylord.com level and in coordination with state and local preserving history or cataloging collections. Gaylord is Your Trusted Source for every- organizations to sustain heritage, culture, and Each book is created with quality standards thing your museum needs to reach new audi- knowledge; enhance learning and innovation; for editorial and design excellence to produce ences while preserving and protecting your and support professional development. successful volumes. growing collections. From our wide selection Kapesni LLC of exhibit cases to our multitude of made- Dvee Media Productions to-order custom products, you’ll FIND IT at Booth #4 Experience Digital Video & Interactive Design Gaylord. Visit us online at www.gaylord.com William Tuman, Co-Founder, Creative Lead Booth #40 352 Pleasant Street, Holyoke, MA 01040 Curt Fetter – President/Founder Government Technology Solutions, LLC. Phone: 413-200-8687 3 Outlook Road, Waltham, MA 02451 Booth #27 [email protected]/kapesni.com Phone: 781-209-1985 Roger Fay, Sr. V.P. Operations Kapesni lets museums easily create and main- [email protected]/www.dveemedia.com 16 Beach Drive, Huntington Bay, NY 11743 tain self-guided tours. Viewable on any com- A complete media production solution from Phone: 631-425-9081 puter or device with a Web browser, they’re concept to script to screen… [email protected] best when accessed through our free Apps for We create video and audio for museums, visi- www.govtechusa.com iPhone and Google’s Android. By putting con- tor centers, historic landmarks, nature cen- In the area of Cultural Property Protection, tent into mobile devices, we embed cultural ters, historical societies and tourism. GTS provides an integrated-IP and analytics- experiences in visitors’ daily lives and make Projects include: Interactive DVDs, Movies based video monitoring solution with our them easy to share with friends. for Web Sites and Smart Phones, Display partner Acuity-vct. The GTS-Acuity Video Lighting Services Inc Exhibits and Kiosks, Audio and Video Tours, Capture System elevates the “preventive” Booth #5 Marketing and Promotion. effectiveness of a museum’s security detail versus the reactive “after-event” video moni- Gordon Pevzner, Regional Sales Manager eTapestry toring found in most museums today. 2 Holt Drive, Stony Point, NY 10980 Booth #1 Phone: 845-942-2800 3107 W Airport Blvd, Suite 120 Hollinger Metal Edge [email protected] Greenfield, IN 46140 Booth #42 www.lightingservicesinc.com Phone: 888-739-3827 Abby A. Shaw, Eastern U.S. Represenative Lighting Services Inc is the premier manu- [email protected] 237 Fitzwater Street, Philidelphia, PA 19147 facturer of Track, Accent, Display and LED www.etapestry.com Phone: 215-625-4588 Lighting systems for Museum environments. eTapestry is a complete Internet software ap- [email protected]/hollingermetaledge.com Since 1958, we have designed, engineered plication for fundraising, donor and prospect Hollinger Corporation and Metal Edge Inc. and manufactured the highest quality light- management, and all constituent communi- have merged to form Hollinger Metal Edge, ing products complemented by intelligent cation. As a web based application, access Inc. with locations in California and Virgnia. personalized service. is available from anywhere at anytime. All This merger gives us the opportunity to serve backups, updates, and system maintenance the museum community with a more exten- are provided – allowing you to focus your sive product offering and expanded capabili- time and resources on your organization’s ties. Please visit our booth # 42 to see our new mission. www.etapestry.com line of Intercept boxes and other products. We look forward to serving you from our eastern location in northern Virginia.

92nd Annual NEMA Conference 2010 33 Lovell Designs Masterpak Northeast Document Conservation Center Booth #12 Booth #31 Booth #32 Ken Kantro, Owner Caroline Smith, Product Development Julie Martin, Marketing & Public Relations PO Box 7130, Portland, ME 04112 145 East 57th St., 5th Floor Manager Phone: 207-828-5303 New York, NY 10022 100 Brickstone Square, Andover, MA 01810 [email protected]/www.lovelldesigns.com Phone: 800-922-5522 Phone: 978-470-1010 Custom Museum Design Program. Orna- [email protected] [email protected]/www.nedcc.org ments, jewelry, desk accessories, and men’s www.masterpak-usa.com Founded in 1973, the Northeast Document gifts. No set up fees or design fees. Low mini- Unique & archival materials for the protection, Conservation Center (NEDCC) specializes in mums and fast turnaround. Handmade in packing, shipping, storing and displaying of fine the preservation, conservation, and imagin- Portland, Maine. art, artifacts and antiques. Archival Softwrap® ing of paper-based materials such as books, Tyvek® & Nomex®, Hardwrap® Tyvek® Lin- photographs, documents, maps, globes, MBA Design & Display Products Corp. ers by DuPont, Sealed Air’s Ethafoam®, Cellu- parchment, architectural plans, wallpaper, Booth #14 Cushion® & BubbleWrap®, archival Rolling & and works of art on paper, including draw- Dan Murray, New England Regional Sales Storage Tubes, Corrugated Multi-Use Boards, ings and paintings in all media, prints, col- Manager Dartek®, Volara®, Glassine, Strongboxes®, Oz lage, and consultations, disaster assistance, 35 East Uwchlan Ave., #318, Exton, PA 19341 Clips™, PEM2® Data Loggers, software for RH/ and educational programs on a wide variety Phone: 800-635-7386 Temp tracking, and more. of preservation topics. For more information, [email protected]/www.mba-worldwide.com www.nedcc.org. mila-wall® - the modular wall panel system is Musee de la Nature et des Sciences de OHO Interactives ideal for changing exhibitions spaces, multi- Sherbrooke purpose areas and traveling exhibits. mila- Booth #29 Booth #38 wall® offers flexible design, ease of installation Julie Shaffer, Dir., Exhibition Production Center Jason Smith and efficient storage options. Designed and 225 Frontenac Street 1100 Massachusetts Ave., Cambridge, MA 02148 manufactured to endure the changing environ- Sherbrooke, Quebec Canada J1H 1K1 Phone: 617-632-4269 ment! We look forward to introducing you to Phone: 819-564-3200 ext. 239 [email protected]/www.oho.com our cost effective & sustainable panel solution. [email protected] OHO Interactive (www.oho.com) provides www.naturesciences.qc.ca internet strategy, design, content management MINISIS Inc. The Exhibition Production Centre (EPC) of the and search and social marketing services for Booth #45 Sherbrooke Museum of Nature and Science museums and non-profits. Our Web 2.0 Mu- Kyle Handsaeme, Marketing has a unique expertise in the creation, design, seum Solution includes website design, social 210 West Broadway, 5th Floor fabrication and tour management of small and media strategy, and open-source tools to Vancouver, British Columbia V543W2 mid-sized permanent and travelling exhibi- maintain images, text and video content. Our Phone: 604-255-4366 tions. It creates exhibitions on science, nature clients include: Institute of Contemporary Art, [email protected]/www.minisisinc.com and history for organizations in Canada, the Boston, DeCordova Sculpture Park, Katonah Dynamic, multilingual software company US and Europe. Museum of Art, and the Philip Johnson Glass with 36 years experience deploying software House. Talk to us about creating your next solutions in over 60 countries with proven Museum Textile Services website. CMS software solution, “M3.” Leader in cross- Booth #17 Orpheo USA cultural asset software solutions via “MINT” Camille Myers Breeze, Director Booth #43 which integrates our core CMS product with PO Box 5004, Andover, MA 01810 Danelle Downer, Marketing and Sales Archival software and Library/ILS through Phone: 978-474-9200 141 E. 55th St., Suite 10F, New York, NY 10022 centralized registration module- into unique, [email protected] Phone: 212-464-8255 global cultural assets application. www.museumtextiles.com [email protected] Museum Textile Services Provides textile con- Manask & Associates servation and collections care for individuals www.orpheogroup.com Booth #6 and institutions. Director Camille Breeze has ORPHEO-USA specializes in audio guide Catherine Lorrimer over twenty years of textile conservation expe- systems for museums and cultural sites. Both 209 W. Alameda Avenue, Suite 103 rience and is a nationally recognized lecturer the designer and manufacturer, nearly 50,000 Burbank, CA 91502 and author. Headquartered in Andover, Mas- of our audio guides are currently installed in Phone: 818-557-0635 sachusetts, we share with our clients a commit- more than 600 sites around the world. Our [email protected]/www.manask.com ment to documenting and preserving textiles philosophy is to provide an “open architec- America’s leading earned income consul- for future generations. Email museumtextiles@ ture,” allowing customers the freedom to tants‑to museums, zoos, aquariums, and gmail.com or visit www.museumtextiles.com. modify their audio tour. other cultural institutions‑assist clients with PastPerfect Software, Inc. operational financial evaluations for their New England Systems and Solutions Booth #44 foodservices, facility rentals and gift shops. Booth #16 Expert advice on: evaluation/needs assess- Jim Clarkson, Principal Jennifer Whitfield, Client Services Director ment; outsourcing vs. self-operation; contract 1001 Hingham Street, Rockland, MA 02370 300 N. Pottstown Pike, Suite 200 negotiations and contract compliance; new Phone: 877-755-6745 Exton, PA 19341 and expansion planning and programming. [email protected]/www.nesands.com Phone: 800-562-6080 New England Systems and Solutions (NESS) is [email protected] a value added reseller of accounting software www.museumsoftware.com solutions for the public sector. NESS offers PastPerfect -- the world’s most popular mu- the following professional services (by CPAs): seum software! PastPerfect Software is dedi- Installations and implementation of AccuFund cated to creating affordable, comprehensive or The Financial Edge (offered by Blackbaud); and user-friendly products for all museums. Training and on-going support related to above With excellent customer service, quality soft- products; monthly accounting assistance.

34 92nd Annual NEMA Conference 2010 ware, and the willingness to go the extra mile, Touchmark, Inc. VisitNewEngland.com it is no wonder there are over 7500 PastPerfect Booth #37 Booth #36 users. Visit us at www.MuseumSoftware.com. Michael Kaye, V. P. Sales and Marketing Jonathan Lhowe, Publisher 6 Ericsson Street, Boston, MA 02122 3649 Post Road, Warwick, RI 02886 Quatrefoil Associates Phone: 617-287-0195 Phone: 401-921-3000 Booth #35 [email protected] [email protected] Louisa Kwasigroch, Business Development www.touchmarkinc.com www.visitnewengland.com Manager Touchmark Printing Solutions is a full service VisitNewEngland.com is a major online source 29 C Street, Laurel, MD 20902 provider of printing solutions starting with of information for people who want to enjoy Phone: 301-470-4748 professional consultants that listen to your New England’s beauty and culture. Over 4 mil- [email protected]/www.quatrefoil.com needs and then provide input for your print- lion annual viewers use VisitNewEngland.com Quatrefoil creates inspiring museum experi- ing solutions. Offset, digital, large format to find information on events and attractions. ences through our commitment to collabora- and variable data printing is all printed in The audience is 70 percent female and highly tion and our multidisciplinary approach to ex- our facilities in Boston, MA. Touchmark also educated. The website successfully draws visi- hibit design. We are a full service design/build provides full bindery, mailing and fulfillment tors to area museums. firm, whose capabilities include: Interpretive services. Official printer of the NEMA 2010 Master Planning; Exhibit Design; Interactives; conference. Vista Group International, Inc. Multimedia; and Specialty Fabrication. www. Booth #41 quatrefoil.com Tour-Mate Systems Martha B. Yaney, Vice President Booth #24 25 Vanzant Street, Norwalk, CT 06855 Skinner, Inc. Lynn Taylor Phone: 203-852-5557 Booth #20 137 St. Regis Cres. S, Toronto, ON M3J 1Y6 [email protected] Catherine Riedel, Director of Marketing & PR Phone: 416-636-5654 www.vistagroupinternational.com 63 Park Plaza, Boston, MA 02116 [email protected] Vista Group International provides audio sys- Phone: 617-350-5400 Millions of visitors have experienced Tour- tems and services for exhibit interpretation. [email protected] Mate Audio Tours in Museums, Art Galleries, Clients include Chicago’s Museum of Science www.skinnerinc.com Historic Sites and Botanical Gardens. Our and Industry, the J. Paul Getty Museum and Skinner, Inc. is one of the nation’s leading auc- Traditional and Mobile Audio Tour Systems smaller museums from England to Australia. tion houses for antiques and fine art and the feature high quality sound, random access Vista Group delivers reliable electronics, high only major auction house headquartered in capability, and multiple language options. quality sound and entertaining, informative New England. With expertise in over 20 col- Tour-Mate’s content creation coupled with its content. Products include SoundStik® sys- lecting areas, Skinner provides a broad range approach to client care ensures each visitor a tems, outdoor SoundPost systems, touch of auction and appraisal services and Skin- significantly enhanced tour expieience. screen kiosks and audio tours. ner auctions regularly achieve world record prices. www.skinnerinc.com. U.S. Art Company WGBH Booth #8 Booth #46 Small Corp Mark Silverman, C.O.O. Marty Blank, Director, Business Development Booth #10 66 Pacella Park Drive, Randolph, MA 02386 One Guest Street, Boston, MA 02135 Michael Dunphy, Project Director Phone: 781-986-6500, 1-800-USARTCO Phone: 617-300-4019 19 Butternut Street, Greenfield, MA 01301 [email protected]/www.usart.com [email protected]/www.wgbh.org Phone: 413-772-0889 Fine art shuttle throughout the continental WGBH Boston is America’s preeminent public [email protected] U.S. Exclusive, Expedited and L.O.F.O. Service media outlet, producing such series as Mas- www.smallcorp.com Soft Wrapping, Packing & Installation Crat- terpiece, Antiques Roadshow, Nova, Curious SmallCorp designs, manufactures, and installs ing (ISPM15 compliant) Airfreight (Domestic George, and more than a dozen other series microclimate display cases, museum-quality & International) Airport Supervision, Courier for PBS. WGBH Radio serves listeners from picture frames, archival mounting and sup- Assistance Tarmac Security, Ocean Freight, the Greater Boston area to Cape Cod, Rhode port panels and related products, including Import/Export Coordination and Documenta- Island, Central Massachusetts and New silica gel, Optium museum acrylic, and ar- tion, Courier Tickets/Travel Arrangements, Hampshire with 89.7, Boston’s NPR Station chival polypropylene. We are well known for Condition Reporting, and Long/short-term for News and Culture and All Classical 99.5. custom fabrication. SmallCorp is vertically- storage (climate/non-climate). integrated, and all our products are made in Wheelwright Consultants the USA using 100% solar electricity. University Products, Inc. Booth #19 Booth #18 Eric F. Nusbaum, Principal Stephen Jablonski Architects John Dunphy, Director of Marketing 15 Grove Street, Greenfield, MA 01301-2325 Booth #15 517 Main Street, Holyoke, MA 01040 Phone: 413-774-2786 Stephen Joblonski, Architect Phone: 800-628-1912 [email protected] 29 Elliot Street, Springfield, MA 01105 [email protected] www.wheelwrightconsultants.com Phone: 413-747-5285 www.universityproducts.com Wheelwright Consultants improves your visi- [email protected] University Products will debut its new catalog tor’s experience with Food Service Consulting www.stevejablonski.com of mount making tools, exhibition materi- and staff training in: Customer Service, ADA Stephen Jablonski Architects: areas of exper- als and gallery supplies. This well respected Compliance and Sexual Harassment Preven- tise: Historical Preservation, Adaptive Reuse, supplier of archival storage and conservation tion. We provide marketing support with Museum Design, Museum Display Design, products has expanded its offerings to include website design, hosting, and production and Academic Buildings, Church Architecture, a variety of new items. We invite our New Eng- distribution of e-newsletters and marketing Library Design, Interior Design, Furniture land neighbors to be the first to get a copy! pieces. Our associate, Klein Postcard, provides Specifications, Arts & Crafts Approach to Ar- customized souvenirs and gift shop items. chitecture. Our clients appreciate the way we listen to them. Integrity, Imagination, Insight: www.stevejablonski.com

92nd Annual NEMA Conference 2010 35 WHAT A SPOT FOR A MUSEUM! $12,500,000 This 1888 McKim Mead and White castle is a work of art itself. It is located in the cultural Mecca of the Berkshires, just 2.5 hours from either NYC or Boston. Sited on rte. 7 for easy access, the chic town of Great Barrington is just a block away. 40,000 square feet, 40 rooms, 36 fireplaces, carriage house, 64 acres, sweeping lawn, views, pond, 1000 feet of Housatonic River frontage. www.staceymatthews.com

Stacey Matthews • [email protected] • staceymatthews.com • 860-868-9066

Legendary. HARVARD EXTENSION SCHOOL Greek heroes and award-winning faculty. At Harvard Extension School, we have our share of legends. Whether you are interested in art, science or history, our courses and graduate degree in museum studies can help you embark on a successful career. Study part-time, online and on-campus, and experience the diverse resources of Harvard.

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