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t: u bo A JOEY Group hat? s T of the Best Workplaces in in the annual ranking produced by the Great Place to Work Institute in partnership with the Headquarters: , Canada , Industry Sector: Entertainment/Dining Number of Employees: 3000 Annual Revenue: N/A Start date of coaching project: 2009 Status of coaching project: Active and ongoing Prism Nominating Coach: Marjorie Busse, MCC TheJOEY Restaurant Group provides their guestsan exceptional dining experience offering by globally inspired menus and engaging in a fun, lively setting. and 2011 In 2010 the company was recognized as one ow Cool I ow Cool H

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< tory heir S estaurant G T Joey Restaurant Group began its coaching initiative while the rest of the entertainment/dining industry were facing deep recession struggles. In early 2008, JOEY identified priorities in their development program; they wanted it to be heavilyfocused on leadership development, conflict management, and personal growth. They also wanted an internal program that could be sustained and replicated – and would be the best fit for their organization and culture. revenue growth,revenue and done reduced They have turnover. so through booms and busts in the economy and have as one of the Best been recognized and 2011 in 2010 Workplaces in Canada the by Great Place Work to Institute. JOEY is the only restaurant group have ever to made this list. exclusive JOEY calculates a 682 percent return on investment from their coaching initiative. This of successlevel awarded JOEY Restaurant Group the ICF along with JOEY, BC International Prism Award in 2011. Housing of received Canada) (also the award at the Annual International Conference in last Las September. Vegas “The International Prism Award is an amazing acknowledgement” said JOEY Restaurant Group Vice President of HumanResources Andrew Martin. be “To recognized the by coaching community for taking on an innovative approach leadership to development, causes us take to a breath and celebrate what have we accomplished date.” to Y R OE www.coachfederation.org

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ood and drinks are not the only things that not the only things that ood and drinks are is now serving. While Restaurant Group JOEY Coaching World

14 has seen them experience a more than 30 percent JOEY Restaurant Groups’ commitment coaching to since experienced great success. organization, JOEY began its coaching initiative and has step the to next of leadership level when needed. Guided with the understanding that coaching can benefit any employees so they will an abundance have of talent to starting their careers, of them many college students. JOEY has focused on the development of these younger focus on developing their employees. other many Like , JOEY hires numerous people who are just formula for success they’ve perfected as it is a strategic A closer look JOEY at shows that it’s not so much a people together.” and State. Combiningflavors from around the world, JOEY prides itself on having food that “brings expanded from one 25 restaurants to across Canada JOEY Restaurant Group, headquartered in Vancouver, British Columbia, Canada, the has over past 20 years are also in the business of cultivating the leaders of tomorrow. and entrepreneurs and cocktails inspired from around the globe, they they are known for producing award winning cuisine producing award winning cuisine they are known for

Coaching Culture in J in Culture Coaching F Leadership Profiles Benefits Marketing Research ),” ® (SDI ® hat? s T I How Cool

roup: In order meet to this requirement, the first group couldn’t simply takethe first hour 24 three day Excelerator program, they also needed complete to Essential Impact’s 36 hour Excelerator Essentials program, which would give them altogether 60 hours of coach specific training.This extraordinary commitment coaching to JOEYby meant that these original champions 13 of coaching were fully on their ICF to way Coach Credentials. the Regional Managers from across Canada and the Pacific Northwest of the . “The process started with a relationship awareness tool, the Strength Deployment Inventory says Busse. “We feel SDI comes from a real motivational place. It’s not about behaviors; it’s about what motivates each one of us.” The initial group then took Essential Impact’s three- Exceleratorday workshop, an Coaching™ ICF approved coach specific training program. Since JOEY’s goal this eventual was have to entire program in-house, with their own coaches facilitating the leadership development program, there was a need for coach accreditation. “Since knew we that eventually they wanted be to instructors in the program, they had first to be an accredited coach,” said Busse. “That’s the line that didn’t them want We be to just in there draw. we one teachingday the program, wanted we them each to be coach.” a estaurant G Y R OE Coaching CultureCoaching J in participate, including VP of Operations Al Jessa, VP of HR Andrew Martin, and JOEY Executive Chef Chris Mills. The other members of the groupincluded President of HumanResources us come asked to discuss what had said we offer to the company,” Marjorie Busse, MCC, of Essential Impact Coaching. “Creating a coaching culture would fit the billcounts, every at of leadership.” level on all The new coaching initiative began with strategic selection of the most senior leaders in the organization, with the idea being they could be coached and trained as Internal Coaches while running out of their13 respective restaurant groups. the 28 most senior leaders were chosen initially to choose they started they say stay to or leave, their self-awareness journey and learned their coaching leadership succeeded.” then skills we’ve JOEY, at The program that JOEY envisioned was heavily focused on leadership development, conflict management, and personal growth. They also felt that an internal program that could be sustained and replicated would be the best fit for their organization. In starting this daunting process JOEY turned to Essential Impact Coaching for assistance. “In the spring of 2008, Andrew Martin, JOEY’s Vice “People think are we here serve to explained food,” JOEY Vice President of Operations, Al Jessa. “We are actually in the people development business. If kids cancome here and work while going college to or sorting out their young lives and then whether they www.coachfederation.org

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– In addition to JOEY , JOEY Restaurant Group Coaching World

CoachFederation.org the 2012 award willthe start 2012 in March. Watch Dallas and (UTD) Verizon Business and in 2005: IBM and MCI. Nominations for NASA (APPEL 4-D and Deloitte Systems) 2006: and Touche at University of Texas SYSCO Food ServicesSYSCO of Canada 2007: (United Kingdom) 2008: British Broadcasting Corporation and (BBC) America) and Solaglas Windowcare Award are 2010: Genentech,Award are 2010: Inc. and the TINE Group 2009: www.ibm.com (North of Canada previous winners of the prestigious ICF Internaitonal Prism RESTAURANT GROUP and BC Housing Past Winners 15

Andrew Martin Vice President of Human Resources have accomplished to date. to accomplished have a breath and celebrate what we we what celebrate and a breath development causes us to take take to us causes development innovative approach to leadership leadership to approach innovative To be recognized by the coaching coaching the by recognized be To an on taking for community an amazing acknowledgement. acknowledgement. amazing an The International Prism Award is is Award Prism International The Leadership Profiles Benefits Marketing Research

hat? s T a 134 percent a 134 improvement! – I How Cool

roup: Aside from all the financial success that JOEY Restaurant Group has had from the creation and implementation of their coaching program, one criticaland foundational change has occurred that cannot be measured. While speaking the at company’s annual awards banquet, JOEY’s Vice President of HR, Andrew Martin said, “It has just occurred me to as I look around this room… it is now officially not cool be to uncoachable! That be may our greatest achievement yet!” less. The use coaching of helped them take the extraordinary people who work there, and helped them excel not only as chefsand managers, but as leaders and individuals. As an employer of young college students, they typically higher a have than average turnover The rate. adoption of a coaching culture has changed that. The rate of employee turnoverhas dramatically reduced from less than 100 percent retention(twice) 66 to percent Amazingly they also virtually now have 0 percent the at seniorlevel. Another benefit has been the explosion of internal talent created and fostered from the whole coaching experience. a line-upThey now have of highly qualified and skilled staff competing for the next open position and promotion. “In companies, many developing internal talent is highly desired staff by but varies on how valuable it is strategically,” said Busse. “For JOEY having the talent support to their extraordinary of quality level and service as they grew is mission critical. In their minds the growth was a product of their talent. The fact been that they have able staff to the growth and continue build to a strong brand during such extraordinary growth is clearly attributed coaching.” to estaurant G and ® Y R OE and three-day Excelerator ® Coaching CultureCoaching J in economic time period, experienced they have a 30 percent growth as well in revenue, as a 682% return on investment on the coaching initiative, in a time when people were spending the ICF in December 2011. the ICF in December 2011. JOEY Restaurant Group is a company that measures everything. Nothinghappens unless they are 100 percent convinced that it is making a difference. After the investment a millionof over dollars andthe participation a 1,000 of over employees and counting, simply to that say their coaching program is making a difference is a gross understatement. The of success level thatJOEY has experienced from its initiative has been nothing less than amazing. By firmly supporting the program during the extremely difficult Group, has taken the SDI training program.Coach™ All are currently being coached, and are many now coaching others internally. Coaching has since been integrated throughout all eight JOEY Restaurant Group regions and 25 restaurants, including the company’s five different brands. The goal is to employee any whohave has been with them for least at six months start to the journey through the coaching program. they expect add to 50In 2012, Internal Coaches, and have their first Internal Coach achieve an ICF Certification the at Associate Certified In fact, level. Coach VP of Human (ACC) Resources Andrew Martin received his credential ACC from A second group, including head chefs and general managers of individual restaurants, then through went the SDI Excelerator program, Coaching™ withthe members of the original helping facilitate to 12 the program alongside Essential Impact. Since then,every member of the head office staff, including the President of JOEY Restaurant www.coachfederation.org

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, ICF Prism people coached ROI (virtually) (virtually) increase in in increase Associate

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* 2009 to 2011 Certified Coach (ACC) 1 ICF Award 2011 Award Winner 1,000+ date to 682% $1 coaching retention at senior level senior at retention 100% overall retention rate rate retention overall 134% Coaching Box Score* 30% Team JOEY Team 16