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$3.00 VOL. 16 NO. 7 March 28 - April 10, 2011 www.sfvbj.com

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Up Companies Seek New Business Lines, Enter Into Mergers ISSUES: Rocketdyne ney Rocketdyne’s increased expansion nologies to expand beyond the rocket focus. This is particularly due to the fact Front to other business models, acquisitions and shuttle engines it is known for. that NASA has pulled back from certain Up Companies Seek New Business Lines, Enter Into Mergers Up Companies Seek New Business Lines, Enter Into Mergers waits for NASA decision. involving several com- While the com- programs and is taking its time to ney Rocketdyne’s increased expansion nologies to expand beyond the rocket focus. This is particularly due to the fact ney Rocketdyne’s increased expansion nologies to expand beyond the rocket focus. This is particularly due to the fact panies and the addition Special Issue: pany has delved into announce what its next steps will be ISSUES: ISSUES: Rocketdyne By JESSICA VERNABE Front Rocketdyne to other business models, acquisitions Front to other business models, acquisitions and shuttle engines it is known for. that NASA has pulled back from certain of a new Mission Manufacturing energy generation after the end of its Space Shuttle pro- and shuttle engines it is known for. that NASA has pulled back from certain Staff Reporter Foods plant. and other technolo- gram in June. waits for NASA decision. involving several com- While the com- programs and is taking its time to waits for NASA decision. involving several com- While the com- programs and is taking its time to This edition focuses on the panies and the addition Special Issue: pany has delved into announce what its next steps will be panies and the addition Special Issue: pany has delved into announce what its next steps will be Manufacturing in the greater Valley Pratt & Whitney gies for decades, “Time is running out before we’re By JESSICA VERNABE local manufacturing industry. By JESSICA VERNABE of a new Mission Manufacturing energy generation after the end of its Space Shuttle pro- of a new Mission Manufacturing energy generation after the end of its Space Shuttle pro- area has seen numerous changes over Rocketdyne is ramping these areas have going to have to guess where we’re Staff Reporter Staff Reporter the past year including Pratt & Whit- up efforts to develop alternative tech- recently taken on an even stronger Foods plant. This edition focuses on the and other technolo- gram in June. Foods plant. This edition focuses on the and other technolo- gram in June. Please see CHANGE page 32 Manufacturing in the greater Valley Pratt & Whitney local manufacturing industry. gies for decades, “Time is running out before we’re Manufacturing in the greater Valley Pratt & Whitney local manufacturing industry. gies for decades, “Time is running out before we’re Innovation leads area has seen numerous changes over Rocketdyne is ramping these areas have going to have to guess where we’re area has seen numerous changes over Rocketdyne is ramping these areas have going to have to guess where we’re Pratt & Whit- to breakthroughs. the past year including Pratt & Whit- up efforts to develop alternative tech- recently taken on an even stronger the past year including up efforts to develop alternative tech- recently taken on an even stronger Please see CHANGE page 32 Please see CHANGE page 32 PAGE 3 Innovation leads Innovation leads to breakthroughs. to breakthroughs. Making It Work PAGE 3 PAGE 3 News & Analysis Firms Seizing Making It Work Making It Work Opportunities News & News & By MARK R. MADLER Analysis Firms Seizing Analysis Firms Seizing Staff Reporter Opportunities Opportunities Down but not out. That is the simplest way to By MARK R. MADLER By MARK R. MADLER describe the manufacturing Staff Reporter Staff Reporter industry in Southern California. Longtime The down part is the stiff Down but not out. Down but not out. manufacturers competition from overseas, a That is the simplest way to That is the simplest way to had niche. tight credit market, and signifi- describe the manufacturing describe the manufacturing PAGE 18 cant job losses, particularly dur- industry in Southern California. industry in Southern California. ing the recession. Longtime The down part is the stiff Longtime The down part is the stiff Yet, saying all that, Los manufacturers competition from overseas, a manufacturers competition from overseas, a Angeles County remains the had niche. tight credit market, and signifi- had niche. tight credit market, and signifi- country’s largest manufacturing PAGE 18 cant job losses, particularly dur- PAGE 18 cant job losses, particularly dur- Energy area just as the U.S. as a whole ing the recession. ing the recession. remains the world’s largest. Yet, saying all that, Los Yet, saying all that, Los As the recovery takes hold, Angeles County remains the Angeles County remains the opportunity awaits those com- country’s largest manufacturing country’s largest manufacturing panies who survived the worst Energy Energy area just as the U.S. as a whole economic times faced by the area just as the U.S. as a whole U.S. since the 1930s. These remains the world’s largest. remains the world’s largest. firms emerge smarter about As the recovery takes hold, As the recovery takes hold, their operations and more open opportunity awaits those com- opportunity awaits those com- about trying a new approach. panies who survived the worst panies who survived the worst Eventraditional In this issue are stories on economic times faced by the economic times faced by the industries going Factory Floor: A worker prepares U.S. since the 1930s. These U.S. since the 1930s. These Please see FIRMS page 33 green. a mold at KenWalt Die Casting. firms emerge smarter about firms emerge smarter about PAGE 6 PHOTO BY DAVID SPRAGUE their operations and more open their operations and more open about trying a new approach. about trying a new approach. Eventraditional In this issue are stories on Eventraditional In this issue are stories on industries going Factory Floor: A worker prepares industries going Factory Floor: A worker prepares Please see FIRMS page 33 Please see FIRMS page 33 Superior Monitors Quake Northrop Installs New System green. a mold at KenWalt Die Casting. green. a mold at KenWalt Die Casting. PAGE 6 PHOTO BY DAVID SPRAGUE PAGE 6 PHOTO BY DAVID SPRAGUE AUTOS: Disruption possible in Japan supply. AEROSPACE: Assembly line seen as industry model. By JO-ANN CAROL CUBELLO Contributing Reporter Superior Industries International Inc. is still assessing the impact of By MARK R. MADLER Superior Monitors Quake Northrop Installs New System Superior Monitors Quake Northrop Installs New System the earthquake in Japan on its supply chain to that country’s automakers. Staff Reporter Van Nuys-based Superior provides aluminum wheels to Toyota for its The most modern warplane meets the AUTOS: Disruption possible in Japan supply. AEROSPACE: Assembly AUTOS: Disruption possible in Japan supply. AEROSPACE: Assembly popular Camry and Corolla models, as well as Nissan and Mitsubishi. most modern manufacturing process now line seen as industry model. line seen as industry model. While much of Superior’s business is for the Big Three domestic that Northrop Grumman Corp. has start- By JO-ANN CAROL CUBELLO Contributing Reporter By JO-ANN CAROL CUBELLO Contributing Reporter automakers, the company was still keeping a close eye on developments in ed using a new assembly line at its facility By MARK R. MADLER By MARK R. MADLER Japan since the earthquake and tsunami that struck the northern part of the in Palmdale. Superior Industries International Inc. is still assessing the impact of Superior Industries International Inc. is still assessing the impact of Staff Reporter Staff Reporter country on March 11. The assembly line became active earlier the earthquake in Japan on its supply chain to that country’s automakers. the earthquake in Japan on its supply chain to that country’s automakers. Investors were doing the same. this month to make the fuselage for the F-35 F35: Joint Strike Fighter. Van Nuys-based Superior provides aluminum wheels to Toyota for its The most modern warplane meets the Van Nuys-based Superior provides aluminum wheels to Toyota for its The most modern warplane meets the During a conference call to announce fourth quarter and full year earn- Joint Strike Fighter and is described by popular Camry and Corolla models, as well as Nissan and Mitsubishi. most modern manufacturing process now popular Camry and Corolla models, as well as Nissan and Mitsubishi. most modern manufacturing process now ings results, analysts asked Superior executives about the impact of reports company executives as a key factor in future costly. While much of Superior’s business is for the Big Three domestic that Northrop Grumman Corp. has start- While much of Superior’s business is for the Big Three domestic that Northrop Grumman Corp. has start- of delayed shipments of needed components. production of the aircraft. The move, in fact, may make the rest of automakers, the company was still keeping a close eye on developments in ed using a new assembly line at its facility automakers, the company was still keeping a close eye on developments in ed using a new assembly line at its facility The executives said that while Superior has received a few notices of Modeled on equipment used in the auto- the aerospace industry take notice. Japan since the earthquake and tsunami that struck the northern part of the in Palmdale. Japan since the earthquake and tsunami that struck the northern part of the in Palmdale. overtime cuts, they were taking a "wait and see" approach to the news and motive industry, the line is made up of the “This is groundbreaking,” said Joel country on March 11. The assembly line became active earlier country on March 11. The assembly line became active earlier most modern technology available to make Investors were doing the same. this month to make the fuselage for the F-35 Please see SUPERIOR page 19 Please see DEFENSE page 29 Investors were doing the same. this month to make the fuselage for the F-35 F35: Joint Strike Fighter. F35: Joint Strike Fighter. the aircraft parts more efficiently and less During a conference call to announce fourth quarter and full year earn- Joint Strike Fighter and is described by During a conference call to announce fourth quarter and full year earn- Joint Strike Fighter and is described by ings results, analysts asked Superior executives about the impact of reports company executives as a key factor in future costly. ings results, analysts asked Superior executives about the impact of reports company executives as a key factor in future costly. of delayed shipments of needed components. production of the aircraft. The move, in fact, may make the rest of of delayed shipments of needed components. production of the aircraft. The move, in fact, may make the rest of The executives said that while Superior has received a few notices of Modeled on equipment used in the auto- the aerospace industry take notice. The executives said that while Superior has received a few notices of Modeled on equipment used in the auto- the aerospace industry take notice. overtime cuts, they were taking a "wait and see" approach to the news and motive industry, the line is made up of the “This is groundbreaking,” said Joel overtime cuts, they were taking a "wait and see" approach to the news and motive industry, the line is made up of the “This is groundbreaking,” said Joel most modern technology available to make most modern technology available to make Please see SUPERIOR page 19 the aircraft parts more efficiently and less Please see DEFENSE page 29 Please see SUPERIOR page 19 the aircraft parts more efficiently and less Please see DEFENSE page 29

1 TAP CENTER 2 TAP “OPEN WITH” 3 TAP “BOOKS” Wait for gray bar with Wait for scroll down menu and menu buttons to appear tap the iBooks icon. Wait for PDF on top of the PDF. to load in iBooks.

Move the downloaded edition into the iBooks digital reader (iBooks is a standard app delivered on all iPads. The app is available free on the Apple app store should you need to download a copy of the application) 1. Tap in the center of the page until you see the “open wIth” button appear in the upper right-hand corner of the page. 2. Tap on the “open in” button. A list of apps will appear. Select iBooks. After a delay of a few moments, the Digital edition will appear on a bookshelf in the iBooks app. 3. Tap on the image of the digital edition shown on the bookshelf and the edition will open in iBooks. 4. Use the tools at the top of each page of the Digital Edition in combination with the built in tools in iBooks to read and navigate the edition. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents $3.00 VOL. 16 NO. 10 May 9 - 22, 2011 www.sfvbj.com

Up INSURANCE: ADDING CLIENT VALUE Ryland Fighting Front Premium Perks to Shift Course HOUSING: CEO’s strategy hinges on building homes, cutting costs.

By MARK R. MADLER Staff Reporter Failure to meet the reession head-on put home- Renovated hotel builder Ryland Group Inc. in a deeper hole than its adds charm in competitors, and now the company is trying another Camarillo. strategy – one analysts say should help the company PAGE 4 improve its performance. As the economy soured, Calabasas-based Ryland hunkered down by growing its cash reserves. It didn’t News & buy land for new communities. It didn’t cut costs. That was how Ryland’s former Chief Executive and Analysis President Chad Dreirer dealt with the dismal housing market before he retired almost two years ago. Ryland’s current CEO and President Larry T. Nicholson is trying to reverse his predecessor’s con- servative approach, analysts say. But the company is still fighting its past and the housing market remains weak. Please see RYLAND page 41

Troop Real Estate attracts new talent to its ranks. ValueClick Buys PAGE 5 Into Mobile Ads People ADVERTISING: Company says recent acquisition is key to growth. By MARY CATHERINE HOLCOMB Staff Reporter ValueClick Inc., one of the world’s largest online marketing companies, is positioning itself to snatch a piece of the growing mobile advertising market with Local company its recent $70 million purchase of Greystripe Inc. LOCAL INSURANCE BROKERS, agents and carriers are helping customers to get more Greystripe is a key player in the $1.1 billion jumps into the for their money. They are offering clients instant access to other professional service providers, mobile advertising market, which is expected to dou- mobile ad game and using technology and social media to demistify the complex world of insurance. Their goal: ble by 2013. Headquartered in San Francisco, the after long wait. company reaches over 30 million mobile device users PAGE 8 to gain a competitive edge with new and existing customers, who are looking for the best deal in through more than 3,500 mobile apps and websites. a world where some insurance premiums are esclatating and there’s more fine print. ValueClick officials and analysts say now that Greystripe is onboard, the company has solid in- roads to the branding side of the marketing business SPECIAL REPORT BY JESSICA VERNABE BEGINS ON PAGE 13 Please see MOBILE page 40 Guardian Eyes Saudi Opportunity memorandum of understanding with A. Bin Taleb EXPANSION: Firm may build Commercial and Industrial Co. Details of the ven- pool fences in the Middle East. ture need to be worked out, he said. The partnership will boost Guardian’s revenues, By MARK R. MADLER Staff Reporter although Sadinsky said it was too early to know just how much the company will benefit. An additional $1 Guardian Pool Fence Systems is in talks to enter million in revenues is possible but would not happen into a joint venture with a Saudi Arabian company to immediately, he added. provide pool safety equipment in that desert country. As one of the leading suppliers of pool safety Guardian, based in Van Nuys, sees the Middle East equipment, Guardian holds two patents and has two as an untapped market for its products, especially in others pending. Residential homes, be it in the San light of plans for Saudi Arabia to build several new Fernando Valley or in Saudi Arabia, all have the same

cities in coming years. PHOTO BY DAVID SPRAGUE Guardian owner Steve Sadinsky said it has a Please see GUARDIAN page 41 Pools: Guardian employee builds safety fence.

Join us as we celebrate Wednesday, June 8 15 YEARS OF our 15th year in print. 5:30 PM - 7:30 PM For more information, contact us at 818.676.1750, or visit Universal Sheraton BUSINESS EXCELLENCE us online at www.sfvbj.com, and click the “events” tab. Universal City Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 2 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL

MAY 9 - 22, 2011 VOLUME 16, NUMBER 10

Page 4: New boutique hotel helps transform downtown Camarillo.

AMERICAN: Glendale-based American Insurance: Adding Realty Advisors is expanding its business Client Value nationwide...... 6 PARTNERSHIPS: Insurance brokerage KLASSEN: Klassen Corp. of Bakersfield firms are partnering with other service opens a Santa Clarita office to be near area providers to refer business and help local design and construction projects. ....10 clients...... 14 OUTLOOK: The Santa Clarita office and TECH: Insurance brokerage firms industrial market should improve over time, increase efficiency and save money with according to real estate experts...... 11 system upgrades. Clients are benefiting BUILD: A proposed retail development in from the digital improvements, too.....15 Camarillo is finally attracting tenants and LIST STORY: The major players in the nearing construction...... 12 insurance brokerage business: who’s doing what in the industry? ...... 16 ADVERTISING SUPPLEMENTS LIST: Insurance Firms & Companies..17 HEALTH CARE: Second Quarter...... 23 STAYCATIONS: 33 CARRIERS: Carriers are using social ...... media and online forums to answer clients’ insurance questions...... 20 INVESTMENTS & FINANCE FEATURE: Valley Stockwatch...... 30 ON THE COVER MOBILE: ValueClick acquires Greystripe, COLUMNS & FEATURES Inc., a mobile advertising network, and MADLER COLUMN: Manufacturer of aims to grow with the expanding mobile entertainment industry equipment reinvents advertising market. itself in the digital age...... 21 RYLAND: Ryland Group Inc. is lagging ATLAS: Medical technology company behind other homebuilders in a challenging expands with new offices in two cities and housing market. CEO Larry Nicholson tries grows in another location...... 22 new tactics to improve performance. GIVING: Martin Cooper donates profits GUARDIAN: Guardian Pool Fence in Van from book sales to non-profits...... 31 Nuys may enter into a partnership with a AROUND THE VALLEYS: News and Saudi Arabian company to seize opportunity notes from around the greater San Fernando in the Middle East. Valley area ...... 32 UP FRONT VALLEY BIZ SEEN: Greater Valley Business Events...... 37 COMPLEX: Aerospace company Ensign-Bickford buys a 265-acre office CALENDAR: ...... 38 and industrial complex in Moorpark as it plans for growth...... 3 BOUTIQUE: Remodeled hotel in Camarillo In The Next Issue opens downtown, drawing new clients and THE LISTS: opportunity...... 4 Largest Property Management Firms TROOP: Top agent Stephen Christie returns Largest Leased Office Spaces to Simi Valley-based Troop Real Estate with SUPPLEMENT: a team of agents...... 5 Top CFOs in the Valley Visit us at one of our convenient locations. Get branch details at www.cbank.com. San Fernando Valley Business Journal (ISSN 1526-0712) is published biweekly with a special issue in December by San Fernando Valley Business Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles, CA 90036. Editorial, sales and production ofﬁces located at 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367. Periodical postage paid at Los Angeles, CA and at additional mailing ofﬁces. Subscription price: 26 issues, $44.95. For "OBIFJN $PNNFSDF )VOUJOHUPO #FBDI *SWJOF new and renewal subscriptions, call 1-818-676-1750. All other inquiries 818-676-1750. Single copies, $3.00. Back issues and mailed (714) 634-2265 (323) 832-1820 (714) 955-1249 (949) 223-4120 copies $4.50 plus tax and shipping. Address and subscription inquiries to: Circulation Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367. This newspaper is designed to inform decision-making executives, investors and managers on the trends, the growth and the ideas important to commerce and industry in the San Fernando 4BOUB 'F 4QSJOHT 4PVUI #BZ #VSCBOL t $PSPOB t 'POUBOB Valley. Information in the San Fernando Valley Business Journal is gathered from sources con- (562) 903-8120 (310) 243-1560 (MFOEBMF t 0OUBSJP t 1BTBEFOB t 3FEMBOET sidered to be reliable, but the accuracy of this information cannot be guaranteed. Neither that 4BOUB $MBSJUB t 8BSOFS $FOUFS information nor any opinion which may be expressed here constitutes a solicitation for the purchase of sale of any securities. Opinions expressed in letters to the editor and commentaries are those of the authors and not necessarily those of San Fernando Valley Business Journal. POSTMASTER: Send address changes to San Fernando Valley Business Journal, Circulation cbank.com SBA Preferred Lender | Member FDIC | Equal Housing Lender Department, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367-6554. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT May 9, 2011 3 Aerospace Company Finds Huge Space in Moorpark GROWTH: 265-acre complex offers defense company room to grow manufacturing operations. By MARK R. MADLER Staff Reporter

An East Coast aerospace company has purchased a 265-acre office and industrial complex in Moorpark with the intention of growing its business there. Ensign-Bickford Aerospace & Defense,a Simsbury, Conn.-based company that designs and manufactures firing systems used in missiles, spacecraft and aircraft, closed on the hilltop property on April 28 for an undisclosed price. Special Devices Inc. had previously occupied the complex until it sold its aerospace division to Ensign-Bickford in last March and moved its corporate headquarters and automotive division to Arizona. The SDI aerospace division manufactures explosive devices used in tactical missiles, weapons and launch vehicles. After acquiring SDI, it became apparent that buying the massive complex on White Sage Road was the best location, said Michael Pitcher, senior vice president of Ensign-Bickford Industries. “It was more facility than what that division required,” Pitcher said, noting that gives the company room to expand. PHOTO PROVIDED BY NAI CAPITAL The site features multiple buildings, the Complex: This 265-acre ofﬁce and industrial site has been purchased by Ensign-Bickford Aerospace & Defense. largest of which is more than 100,000 square ed in the property and to take the next step to makes special hardware used on satellites. The city has been getting inquiries serving feet. The complex also has explosive and buy it,” Moe said. But now the company is looking to grow the same markets that are looking to expand pyrotechnic chambers for testing purposes. Ensign-Bickford is using a portion of the its operations to fill in the remaining space, their operations, Moe said. The complex is among the largest business largest building on the site. Pitcher said. Any future acquisition could use “These are companies that are manufactur- properties in Moorpark, said David Moe, the A year ago, the company purchased NEA that facility, he said. ing-based with some component being aero- city’s economic development manager. Electronics Inc. in Chatsworth and moved its “The markets we are involved in are not space or defense,” Moe said. “We are excited to have someone interest- operations to the Moorpark campus. NEA growing right now,” Pitcher said.

The Law Firm

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!(+,*),&!-* +#&))* ( $() &$")*($ & ) *+&,,+ ....&!.$++# %'(. )' Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 4 May 9, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL Hotel Makeover Boosts Camarillo’s Downtown Image

dated signage and put on a smooth stucco fin- HOSPITALITY: Owner spent Bella Capri Inn Changes: Low-budget motel was ish with a tile roof.” transformed into a boutique hotel. more than $1 million on LOCATION: Camarillo Old Town is anchored by the Metrolink/Amtrak station on Lewis Avenue at improvements for boutique inn. SIZE: 10,000 square feet the east end and Carmen Drive on the west, By MARK R. MADLER Staff Reporter NUMBER OF ROOMS: 25 rooms, including with the bell tower of St. Mary Magdalen one- and two-bedroom suites church a prominent feature on the skyline. The low-budget motel that has been at the Ventura Boulevard is a mixture of restaurants, center of Old Town Camarillo for decades is AMENITIES: meeting space, on-site parking, day spas, home furnishing and jewelry stores, now the city’s newest gem. and the Old Town Café restaurant and professional services. Early last year, owner Debra Kong began The area is a gateway for California State transforming the old Candlelight motel into a University, Channel Islands and the Camarillo 25-room boutique hotel that caters to business Premium Outlets, one of the top visitor desti- travelers during the week and tourists on nations in Ventura County. weekends. She finished the more than $1 mil- University visitors have stayed at the Bella lion hotel renovation project late last month Capri, and several local companies have used the with the opening of the Old Town Café, a new hotel to host out-of-town employees, Kong said. eatery built on the hotel’s former swimming This summer, five wedding parties have pool patio. decided to book the entire hotel for their visit- Now called the Bella Capri Inn,the ing guests. And at some point, she said, the revamped hotel represents the city’s progress hotel may offer special packages in connection in revitalizing the original commercial district, with the outlet mall, she said. and shows how business and property owners The Bella Capri draws some of its charm are helping to make the area a destination for from the businesses that surround it. residents and visitors. The commercial area All of the other hotels in the city are sur- along Ventura Boulevard was the city’s origi- rounded by parking lots, and require guests to nal downtown before the Ventura (101) Free- drive to dine at area restaurants, said Jeff way came through and pushed development to “It is a totally different clientele (now), and streetscape improvements such as widening Walker, a business owner and head of the Old the north. they are looking for a nicer, cleaner place to the sidewalks, narrowing the streets, planting Town Camarillo Association. The Bella Capri stands out, not just as the say,” Kong said. “Before, it was pretty run palm trees and adding decorative lighting to “You walk out the front door (of the Bella only hotel in Old Town, but as the only inde- down. We spent six months cleaning out the the street and trees. A facade improvement Capri) and you are in downtown,” Walker said. pendent hotel in a city filled with major hotel place and re-establishing the reputation.” program upgraded the look of 40 businesses, Walker, who has stayed at the hotel, said he chains. and a new zoning code allowed business own- was impressed by Kong’s makeover of the “We have the Marriot and the Hampton City progress ers to make the most of their lot. hotel. Inn, but we needed a nice place for the mid- With the Bella Capri renovation now com- Kong did not take part in the façade pro- His group is collecting signatures from budget (market) with a boutique feel to it,” plete, all the buildings in the block of Ventura gram but followed design guidelines set by the property owners to form a business improve- Kong said. between Oak Street and Fir Street have been city. The Mediterranean front and interior, ment district that allows the city to collect spe- Kong purchased the Candlelight in late remodeled. along with the courtyard, gives the hotel a cial taxes, which are then used to promote and 2007 with the intention of transforming it into “That block is the hub as it is the middle of homey feel, Kong said. market the district. more upscale lodging. Recent renovations also the boulevard,” said Jennifer Wells, the presi- “They have created some interesting fea- The association sponsors an arts and jazz included adding one- and two-bedroom suites dent and CEO of the Camarillo Chamber of tures for the building that makes it more visu- festival and cruise nights in the summer. It will and meeting space, and replacing all the Commerce. ally appealing,” said Ed Burns, redevelopment add more events if the special tax district is plumbing and electrical systems. The city spent an estimated $10 million on coordinator for the city. “They removed out- created, Walker said. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT May 9, 2011 5 Ace Real Estate Agent Joins Troop, Once Again “We use systems and lots of training to RECRUITMENT: Troop Real know how to convert leads by email or com- Estate attracts one of its former munications by voice or follow-up system,” he said. star agents and his team of eight. Christie’s relationships with clients such as Bill and Lisa Edwards of Thousand Oaks By: MARY CATHERINE HOLCOMB also will be valuable to Troop. Staff Reporter The Edwards have purchased five different homes from Christie since 1992, and they One of the nation’s top real estate agents say they would choose him again, if the need and his team of associates are preparing to arises. take Troop Real Estate by storm. “I wouldn’t call anyone else to do a real Stephen Christie has been running his estate transaction,” B. Edwards said. Christie own real estate business in the Valley region is knowledgeable and always provides helpful for more than a decade. Now he’s returning to ideas, he said. Return: Brian Troop, left, and Stephen Christie. Troop, the Westlake Village-based real estate firm where he launched his career in 1990. And he’s bringing eight agents along with him. Christie was recognized as the “Top 4 Realtor” nationwide when working with Cen- tury 21 franchises in 2001. “THE WOODBURY “He brings value to our organization,” said MBA PROGRAM PUT Brian Troop, president of Troop Real Estate. “He can help me coach and train some of my MY CAREER IN GEAR.” agents and make them more successful.” Founded in 1987, with its headquarters in Simi Valley, Troop is Ventura County’s largest 1,99@ independent brokerage with 15 offices and +PYLJ[VY VM :HSLZ HUK about 650 agents. Christie left Troop to open The Christie 4HYRL[PUN Real Estate Group in 1995. A year later, he was picked up by Century 21 to work with /`\UKHP2PH 4HJOPUL (TLYPJH their franchise. In 2002, Christie purchased four Coldwell Banker offices and an escrow company. A few years later, he sold off those companies. And in 2006, he joined Coldwell Banker’s corpo- 0UMVYTH[PVU :LZZPVU! rate offices. Later, he partnered with a technology company to develop a product designed to 1\S` help real estate agents generate more business leads. MYVT HT UVVU

Troop Real Estate FOUNDED: 1987 HEADQUARTERS: Simi Valley PRESIDENT: Brian Troop NUMBER OF AGENTS: Approximately 650 LOCATIONS: Simi Valley, Simi/Wood : Ranch, Simi (commercial), Thousand Oaks, Westlake Village, Moorpark, Camarillo, Channel Islands, Ventura, Santa Paula, Fillmore, Ojai, Northridge, San Diego and Santa Clarita. “I never really set out to be a leader, but my Woodbury MBA experience inspired me and gave me the preparation to take a leadership position. That’s due to the real world background of the faculty – their practical, Christie says going back to Troop is a good hands-on involvement. Plus the personal attention in small classes, as move, and he turned down other opportunities well. Woodbury also put me in touch with people from major companies to pursue it. who shared their own valuable insights and perspectives. “Brian has a good feel for the San Fernan- do Valley market, and how I do my business,” “Woodbury’s MBA program let me balance work, family, and education, Christie said. Plus, he said, “I can still run my Reserve your seat today by calling and that made it a lot easier than I thought it would be to rev up my team and own my office.” potential.” Christie, who is no stranger to the public stage, will be a featured speaker at the month- 818.252.5224 Join us at an Information Session and learn how an MBA or Bachelors ly seminars the company holds for its agents, or visit www.woodbury.edu/mba Troop said. He also will be providing one-on- degree from Woodbury University can accelerate your career and increase one coaching to agents who are interested in email us at [email protected] your earning potential. learning directly from him. In addition to sharing his sales secrets, Christie will help Troop best leverage the software he developed. The goal: to convert more client leads into sales. >66+)<9@ <50=,9:0;@ “He has developed software that will basi- cally allow consumers to do research on vari- Graduate Programs: ,- + ) .,#( ,, '#(#,-+-#)( 6 ,- + ) +!(#3-#)(& +,"#* ous properties, and at the same time, get a response back immediately from realtors to be 7500 Glenoaks Blvd. 6 Burbank able to give the consumers what they want,” Troop said. Accredited by the Western Association of Schools and Colleges and The Association of Collegiate Business Schools and Programs Christie says most agents don’t know how to convert leads. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 6 May 9, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL Real Estate Advisory Company Expands Nationally million in assets in the past 12 months. INVEST: Financial veterans Recently, Connecticut Retirement Plans will guide the Glendale firm’s ‘Both were located in those markets and Trust Funds has named the firm as a pre- and had significant experience there. ferred vendor, pending successful contract growth on both coasts. negotiations, in its search for a real estate They each know those areas very account manager, according to Lee Ann Pal- By MARY CATHERINE HOLCOMB well.’ ladino, deputy chief investment officer for Staff Reporter CRPTF. In addition, the Fort Lauderdale Police and To handle growth of its services nationally, Retirement System Board of Trustees in real estate real estate investment advisor Glen- Stanley Iezman March approved the transfer of $7.5 million to dale-based American Realty Advisors has its $19 million real estate portfolio handled by hired two new executives to work at opposite American Realty Advisors. ends of the country. The firm has been involved with the Fort Drew Hess will be in San Francisco and Lauderdale Police and Retirement System Jeff Miller will work out of Rhode Island. and Florida. “We have been expanding in San Francis- Board of Trustees since June of 2007, said The company has approximately $3.4 bil- Over the past two years, the company’s co, Rhode Island and adding more people Lynn Wenger, the retirement system’s pen- lion in assets and locations in California, assets have grown dramatically, said Chief in Chicago,” Iezman said adding that the com- sion administrator. Atlanta, Chicago, Connecticut, New Mexico Executive Officer Stanley Iezman. pany has seen an increase of more than $800 According to the company, Hess and Miller will be responsible for expanding the firm’s real estate investments nationwide. 2011 Special Event ANNIVERSARY 1996-2011 Geographic expertise The decision to position Miller in San PLATINUM SPONSORS Francisco and Hess in Rhode Island were due 4TH ANNUAL to their strong expertise in those geographic regions, added Iezman. CFO AWARDS “Both were located in those markets and had significant experience in those markets,” he said. “They each know those areas very well.” Iezman notes that Hess and Miller will han- Join us at our May 11th luncheon as we recognize dle acquisition work for the company. the important work of CFOs as financial stewards “It will help also in terms of relationships there,” he said. in the public and private sectors. Miller brings to the table over 29 years of experience in the real estate investment man- GOLD SPONSORS agement industry including holding the title of 2011 NOMINEES* co-founder of Barrington Capital Partners in Barrington, R.I. Mike Alfred, PTI Technologies Ross Landsbaum, ReachLocal John Anderson, Jacoby Limousine Service Charlene Lee, CHUBB, a UTC Business Unit American Realty Advisors Sandee Andrews, Andrews Powder Coating Carl McCraven, Hillview Mental Health Center Melissa Berninger, Allied International Elizabeth McGraw, McGraw & Yokas LLC CEO: Stanley L. Iezman Fred Boyer, DataDirect Networks John McGreevy, Key Information Systems, Inc HEADQUARTERS: Glendale Jim Brill, On Assignment, Inc Selam Meharena, Project GRAD Los Angeles SPECIALTY: Provides real estate investment Coralie Calvet Lewis, The Coffee Bean Keith Mitchell, Dole Fresh Fruit services to investors & Tea Leaf Phil Motherspaw, Valley Village ASSETS: $3.4 billion Vicky Castillo, Villa Esperanza Services Frank Mullens, Marketing Innovations YEAR FOUNDED: 1988 Helen Chien, Prestige Medical International, Inc FULL TIME EMPLOYEES: Steve Coker, Manchester Financial Kevin Murray, Peak Performance 55 Russell Dean, KSL Media Lori Nichols, Wexler Video George Delyannis, Pacific Federal Sara O’Conlon, Child Development In addition, he also co-founded Challenger Edward Frank, TWC Aviation Resources of Ventura County, Inc Financial Services group and served as its director. Scott Gillis, AIG Retirement Services, Inc Valerie Pryor, Castaic Lake Water Agency With over 12 years of experience in real Keith Granirer, Contemporary Services Corp Glenn Purcell, Cobalt Construction Company estate investment advisory services, Hess has Alan Hill, Jones Trading Gary Puterman, National Positions SILVER SPONSORS most recently served as a partner of Orchard Lynne Hiortdahl, Neighborhood Legal Services Clare Resnick, Warner Pacific Insurance Partners where he handled acquisition in Cast & Crew Entertainment Services of LA County Peter Rivera, Shamrock Capital Advisors Southern California and Pacific Northwest First Private Bank & Trust regions. Rachel Howitt, NAI Capital Devra Shapiro, IPC The Hospitalist Company Forest Lawn Memorial Prior to Orchard Partners, Hess was the , Perfecto Staffing Company Parks and Mortuaries Thomas Jacobsmeyer, Los Angeles Deborah Shapiro vice president of investments at Prudential Valley College Keith Smith, Interamerican Motor Corporation Real Estate Investors where he was responsi- BRONZE SPONSORS Pamela Kessler, LTC Properties, Inc George Stroesenreuther, Senior Systems ble for real estate investments on the West Coast. Tsolak Khatcherian, Karoun Dairies, Inc Mark Szczepaniak, Prospect Mortgage Blackline Systems Northwest area The Coffee Bean and Tea Leaf Jikun Kim, AeroVironment Diane Thorsell, New Horizons Hess will be responsible for the firm’s Community Bank Chris King, MRV Communications Russ Whittenburg, Forest Lawn Memorial Parks transaction activities in Northern California Kirsch Kohn & Bridge Glenda Klein, First Rate Financial Group & Mortuaries and the Pacific Northwest. KSL Media Sally Knutson, Cast & Crew John Woolard, uSamp In a statement issued by the firm, Kirk Prospect Mortgage Helgeson, American’s executive managing PTI Technologies Janet Koller, Chaminade College Preparatory Daniel Yukelson, Premiere Radio Networks, Inc director of investments said, “We are pleased Wells Fargo Lynn Kornmann, Dilbeck Realtors Dan Zeddy, Anthony International to welcome Jeff and Drew to American's Fred Krupica, Legal Zoom Jose Zepeda, El Aviso Magazine dynamic group of investment professionals. Wednesday, May 11, 2011 Bernie LaFianza, Penny Lane Their collective breadth of knowledge and 11:30 AM - 1:30 PM expertise will contribute to the depth of the firm’s resources and enhance American’s abili- Warner Center Marriott Hotel For sponsorship and registration information, visit www.sfvbj.com and ty to capitalize on investment opportunities 21850 Oxnard Street 818.676.1750 coast to coast.” Woodland Hills, CA 91367 click the “events” tab, or contact us at American Realty Advisors has had its corporate headquarters located in Glendale for 22 $100 per ticket/reservations years with Iezman as CEO. SAN FERNANDO VALLEY BUSINESS JOURNAL The firm’s portfolio includes office, indus- Reserved tables of 10 are available through trial, multi-family, retail and other properties the purchase of an advertising package 21600 Oxnard St. Ste 250 • Woodland Hills, CA 91367 • 818.676.1750 • www.sfvbj.com nationwide. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 7

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-30RUJDQ &KDVH %DQN 1$ 0HPEHU )',& ³&KDVH´ LV D PDUNHWLQJ QDPH IRU FHUWDLQ EXVLQHVVHV RI -30RUJDQ &KDVH &R DQG LWV VXEVLGLDULHV FROOHFWLYHO\ ³-30&´ 3URGXFWV DQG VHUYLFHV PD\ EH SURYLGHG E\ FRPPHUFLDO EDQNLQJ DI¿OLDWHV RU RWKHU HQWLWLHV Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

8 May 9, 2011 ENTREPRENEUR SAN FERNANDO VALLEY BUSINESS JOURNAL Sampling Success uSamp founders Matthew Dusig and Gregg Lavin are testing the mobile research market.

PHOTO BY RINGO H.W. CHIU Innovators: Co-founders Gregg Lavin, left, and Matthew Dusig have had to wait on mobile technology to catch up to their ideas.

By MARK R. MADLER Staff Reporter existed. America, which is a client of uSamp. There This month, uSamp will bring out an app uSamp are a lot of vendors who are set in their ways ime and technology has finally caught for the iPhone that allows for consumer sur- YEAR FOUNDED: and will take what they already know and up with Matthew Dusig and Gregg veys and local polls. A similar app will also be 2008 improve on it, he said. TLavin, the co-founders of uSamp,an available for the Android. REVENUES IN 2009: $8.6 million “Matt and Gregg are focused on making Encino-based company that sells names of These mobile apps provide uSamp’s REVENUES IN 2010: $23 million things better through change, rather than a consumers willing to take part in online mar- clients, mainly market research firms, with slight tweak here and there,” said Halberstam. ket research panels. real-time results about consumer purchases NUMBER OF EMPLOYEES 2009: 62 Innovation is big part of the uSamp culture. More than a decade ago, Dusig and Lavin that they can act upon immediately. NUMBER OF EMPLOYEES 2010: 151 Dusig calls it a “Google-esque DNA” -- had looked into using cell phones as an adver- Panelists who participate in uSamp’s online encouraging new ideas, new methods to push tising platform and for conducting market market research panels get paid with cash, gift the company forward. All full-time employees research. They abandoned the idea when they certificates, or other compensation. a technology company seeking to make its are equity owners, so they benefit from the found that there wasn’t money in mobile There are five million registered users who online panels more efficient and easier for its company’s success, he said. advertising or market research. At the time, can take market research surveys through clients to use. It has built custom online sam- In March, employees Chuck Miller and they were busy building their first company, uSamp. About 20 percent, or one million, are pling panels for J.D. Power and Associates and Melanie Courtright received the Advertising called GoZing, which they sold for $30 mil- active users. On a daily basis, the website the Kiplinger organization. Research Foundation’s Innovation Award. lion in 2005. attracts 150,000 visitors. Dusig and Lavin said they are always com- Courtright is senior vice president of client In the years following that early attempt to The company serves a global market, giving up with ways to improve what uSamp services. Miller is chief research officer and expand into the mobile arena, cell phone and ing surveys in 14 languages and compensating offers to its clients. president of the company’s DMS Insights hand-held device technology has advanced by the panels in 170 different currencies. It has “Brainstorming is a fun part of the day,” business unit. uSamp acquired DMS Insights leaps and bounds, with Apple’s iPhone and offices in Dallas, London, New Delhi and Lavin said. Inc. from AOL last June for an undisclosed iPad leading the way. And since they started Trumbull, Conn. Creative thinking is what sets uSamp apart amount. uSamp in 2008, Dusig and Lavin have been from other vendors in the market research DMS operates as a separate division of seizing opportunities in mobile market Innovative Technology industry, said Michael Halberstam, president research -- opportunities they always knew At its core, said Dusig and Lavin, uSamp is of Van Nuys-based Interviewing Service of Please see page 9 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 9 USamp: Easy-To-Use Technology Sets Firm Apart

Continued from page 8 to host the firm’s in-house consumer panel. They financed their first company, GoZing, During that time, however, Lavin and SampleMarket has proven to be cost effective with money from family and friends. This was Dusig kept up with the market research indus- uSamp providing patented screening and rout- and well-designed, Moriarty said. in the late 1990s, during Web 1.0, when it try and the new technology being introduced. ing technology and an innovative approach to “It is simple; that was what we are looking seemed that anyone connected to a tech com- “We were so excited to get back in the mix, online tracking studies. for,” Moriarty said. “You cannot do that with pany could become a millionaire. Dusig and because it wasn’t going to be just another sam- Dusig and Lavin said the company’s easy- everyone else. You do not need a manual to Lavin thought it would be no different for pling company,” Lavin said. to-use technology is what sets uSamp apart know how to use it.” them. Dusig handles the market research side of from its competitors. Halberstam says using uSamp’s technology Then the tech bubble burst, and they maxed the business, while Lavin handles business The SampleMarket platform, for instance, to automate the process of buying research out credit cards to keep GoZing afloat. development and driving traffic to the website. is a web-based feature that improves efficiency samples has made life easier and more effi- The company’s salvation: a Hollywood firm Having known each other for much of their in the process of finding survey respondents. cient at Interviewing Service of America. Time that introduced Dusig and Lavin to the world lives, Dusig and Lavin have the same work Email exchanges between the client and spent on internal project management also has of market research. The duo’s first online sur- ethic of putting in long hours and working col- uSamp have been eliminated by the client log- been reduced, he said. vey brought in $30,000, and with that, a suc- lectively on new products. ging in directly to a site to find the sample they cessful new business model was born. The pair is optimistic about the future of need. It gives more transparency and control. History of success The pair sold GoZing in 2005 to Greenfield the company. Roisin Moriarty, vice president of field Before they were business partners, Lavin Online Inc. for $30 million. But part of the deal “We are growing as clients see what we operations with BuzzBack Market Research and Dusig were friends, college roommates, was that the pair could not compete with GoZ- offer is a better way of doing business,” Dusig in New York, uses the company’s technology and fraternity brothers. ing in any new venture for three years. said. Network Names New President TV: Ex-ABC executive takes helm of The CW this month. A former executive with ABC Studios has Do you have to reach out to your banker? been named as the new president of The CW, the network co-owned by Warner Bros. Or is it the other way around? Entertainment and CBS. Mark Pedowitz will replace Dawn Ostroff who has headed up the network since its founding in January 2006 following the merg- er of UPN and The WB. Pedowitz brings a strong background in program development, production and business affairs. He was president of ABC Studios and most recently headed up Pine Street Entertainment, on the Warner Bros. Studios Burbank lot. “The network has built a strong foundation and powerful identity in its first five years, and I'm looking forward to helping elevate it to even greater success in the future,” Pedowitz said. After a slow start, The CW found its niche in programming appealing to young women ages18 to 34 such “Gossip Girl” and “America’s Next Top New: Mark Pedowitz. Model.” The network also caught on early to the wave of supernatural shows with “The Vampire Diaries.” At ABC Studios, Pedowitz oversaw such You want a financial specialist who understands your world. A proven banking expert with a solid track record of ® hit series as “Lost,” “Desperate Housewives,” helping businesses realize their financial goals. When you team with Union Bank, you’ll experience a more personal and “Grey's Anatomy.” At Pine Street, banking relationship centered around your needs. Our relationship managers will put their knowledge and expertise Pedowitz was an executive producer on the to work to help streamline your treasury management operations and maximize profitability. So now a stronger pilot “Meet Jane” in association with Warner banking relationship is well within your reach. Horizon Television. Pedowitz brings to the network a combina- With Union Bank, the world can be an easy place to do business. Call us today. tion of business savvy and strong relationships with the creative community, sad Warner Commercial Banking: Commercial Treasury Services: Business Banking: Bros. Television Group Bruce Rosenblum. “He's the perfect executive to help us take Scott Connella Diane Williams, CTP William Schleifer the network to the next level: a key content Executive Vice President Senior Vice President Vice President driver with vast experience in all disciplines,” 213-236-4275 213-236-5085 213-236-6861 Rosenblum said. In another appointment at The CW, Thom Sherman, a colleague of Pedowitz at ABC, has been named as executive vice president of development. Sherman will oversee the creative efforts of the network. ©2011 Union Bank, N.A. He previously worked for Bad Robot Pro- Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG), ductions, headed up by J.J. Abrams, where one of the world’s largest financial organizations. unionbank.com he helped develop and launch “Lost.” ---Mark R. Madler Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 10 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Klassen Corp. Building its Future in Santa Clarita Valley DEVELOP: Company opens a new office in region where it has logged much activity. By MARY CATHERINE HOLCOMB Staff Reporter Klassen Corporation, a Bakersfield archi- tectural and construction company, is opening an office in Santa Clarita after more than a decade of working on area projects. “We think our capabilities can enhance community development,” CEO Jerry Klassen said. The family-owned company is working on PHOTO COURTESY OF KLASSEN CORP. a project with the College of the Canyons the College of the Canyons in Santa Clarita, Klassen Corp. recently completed (COC), and has experience developing who are focused on meeting tight construction Klassen Corp. work: College of the Canyons’ Mentry schools, industrial facilities, and other large- deadlines and specific budget allocations. Hall addition. scale projects, he said. Most recently, the firm completed the col- FOUNDED: 1977 The new office, located at 25152 Spring- lege’s Mentry Hall addition – the fine arts LOCATIONS: Bakersﬁeld (headquarters) field Court, will house four full-time employ- facility – as part of a pilot program that to do all projects with the design-build ees, said Jennifer Blackwood, the company’s allowed the school to develop campus facilities Santa Clarita (additional ofﬁce) method, he said. director of marketing. The office will officially as design-build projects. EXECUTIVES: Jerry D. Klassen, CEO; Currently, the firm is handling another open on May 17. Awarded by the state of California, the pro- Robert A. Klassen, principal; COC project, which involves a two-story, “We recognized its growth, so that is why gram allowed design-build guidelines to be L. Phil Klassen, principal 52,000-square-foot addition to the college’s we have chosen to expand here” in Santa used by three specific community college dis- existing 40,000-square-foot library. Clarita, Blackwood said. tricts for five community college facility con- CORE OF BUSINESS: Architecture, construc- In addition to working with the college, Klassen began establishing a name for struction projects selected by the Chancellor of tion management, general construction, Klassen said the company is hoping to woo itself in Santa Clarita with the construction of the California Community Colleges. pre-construction and design/build services new clients. a Kaiser Permanente facility in 1999, Black- “It (design-build) benefits the campus and to a variety of private and public sector “We are very optimistic in the Simi Valley wood said. the district because you don’t have communi- clients. area – the land is still there,” said Klassen. The Founded in 1977 by three brothers – two cation problems normally associated with dif- company recently designed a 23,716-square- architects and one contractor – the firm has ferent entities,” Blackwood said. “It really CURRENT AREAS OF BUSINESS: California, foot Kaiser Permanente facility in Simi Val- designed and built facilities in California, shaves off a lot of time.” Arizona, New Mexico, Oklahoma, Texas ley. Texas, Alaska, New Mexico, and soon will The company also has proved it can save and Alaska. The Antelope Valley College physical edu- begin a project in North Dakota. money for its clients, Klassen said, noting the cation and sports facility also will receive a By using the design-build method, a sce- expansion of the fine arts facility expansion makeover by July 2012, as Klassen takes on nario where design and construction are con- has been one of the company’s most important pared to the next bidder and delivered it a year seven major projects as the construction man- tracted with a single entity, Klassen has projects. earlier,” Klassen said. Now, the College of the ager. Those projects include renovations of become a go-to company for clients such as “We helped them save 18 percent com- Canyons has been approved by the chancellor parking lots, fields and stadiums.

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Work here. Or vice versa! Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 11 Santa Clarita’s Ofﬁce Market Will Take Time to Recover building and 60,000-square-foot-building into COMMERCIAL: Signs of life a 229,000-square-foot-building in the Valencia are showing despite vacancy rate Commerce Center. In addition, the first speculative construc- of more than 20 percent. tion project in the Santa Clarita Valley is underway by Avalon Investment Company, By MARY CATHERINE HOLCOMB said Nigel Stout, executive vice president of Staff Reporter Jones Lang LaSalle. To be completed within a few weeks is With office vacancy rates over 20 percent, Phase 1 of the project which consists of one the Santa Clarita Valley market will take years 10,756-square-foot building and one 14,241- to fully recover, according to a regional econo- square-foot-building. mist. But the market will see gradual improve- Phase 2 will consist of an approximately ment this year and next. 45,000-square-foot building, both of which Mark Schniepp, director of The California will be LEED-Certified. Economic Forecast, said that the office vacan- With this being the first speculative con- cy rates are estimated at about 25 percent and a struction project in almost three years, Stout three-year wait may be in store to see a return said it could be the “canary” for future con- to its previous state. struction. “It doesn’t mean that the office market is “Once the economic market starts tighten- going to be depressed,” he said. “It just means ing, it makes economic sense at some point to that for it to get back to where it was in 2005 start building industrial buildings,” said Stout. and 2006 when it was tight and vibrant, we may have to wait until around 2014.” Other indicators Office vacancy rates, however, have Build-to-suit projects – an agreement where declined by approximately 3 percent since the the owner pays for the building construction to first quarter of 2010 in Santa Clarita. But the specifications of the tenant – would be a clear current vacancy rates are twice as high as they signal that recovery is beginning, Stout said.. were three years ago. Coming out of the 1996 real estate crisis, two large buildings in the Valencia Commerce Santa Clarita Office Vacancy Rate Center – ITT and Remo – were build-to-suit 30.0% developments, he said.

25.0% “The last big recovery period was in the

20.0% 90s, and the first activity that you saw was big

15.0% build-to-suits,” said Stout. “So, you might start seeing some larger build-to-suits.” 10.0% Vacancy Rate Also, in this quarter, PDA Group leased 5.0% 138,980 square feet on Avenue Kearney, AMS 0.0% leased 117,151 square feet on Commerce Cen- 2006 2007 2008 2009 2010 2011 Year ter Drive and leased 111,373 square feet on Witherspoon Parkway. With only one project currently under con- A “cautiously optimistic” attitude will construction – a 100,000-square-foot-building at tinue as businesses look for the assurance in 17901 Soledad Canyon Road – the office mar- the economic recovery, said Stout. ket inventory has remained at just under 3.0 million square feet for more than two years. Besides space in the Valencia Commerce Industrial Market Center and properties along the I-5 Corridor, Valencia Industrial and three large areas contributing to those high vacancy rates are at the Soledad Canyon Road Commerce Centers location, 116,000 square feet at 26877 Tourney (March 31, 2011) Road and 27,770 square feet on Entertainment Drive. Entire Industrial Market To see a recovery in the office market, sig- (SF or Rate) nificant improvement is needed in the Los Angeles County labor market and the Santa Base: 19,588,771 Clarita residential real estate market, said Ryan Vacant: 1,046,640 House, vice president of Jones Lang LaSalle. Percentage: 5.34% In Santa Clarita, conventional home sales are expected to be stronger by the summer with affordability at an eight-year low. Absorption Gross SF Net SF Plus, the total number of new job creations 2011 YTD 790,444 442,710 are set to reach two million nationwide in 2011, in turn, improving sales and new home 2010 2,000,588 54,072 construction, according to the UCLA Ander- 2009 1,057,749 -107,798 son Forecast. 2008 1,435,426 130 Stability should return to the Santa Clarita office market in 2011 strengthening in the lat- ter part of this year and gaining more strength Under Construction in 2012, said House. Total: 24,997 “I think it’s going to be a very moderate increase, and it may even be unnoticeable from Available: 24,997 quarter to quarter,” he said. “But I am optimistic because I think the large blocks of space Approved, Not Yet Started are done seeing a retraction.” Total: 125,417 Industrial market Available: 0 However gloomy the office vacancy rates appear, the vacancy rates in industrial buildings have seen a 6.5 percent decrease compared to In Planning the peak of 11.1 percent in 2009. Total: 766,054 Evidence of that 6.5 percent decrease can Available: 766,054 be seen in recent transactions with buildings over 90,000 square feet. Deluxe Digital Media recently consolidat- Source: CB Richard Ellis ed their operations from a 50,000-square-foot- Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

12 May 9, 2011 REAL ESTATE SAN FERNANDO VALLEY BUSINESS JOURNAL Berzack Group Goes Under Lee & Associates Umbrella BROKERS: The three largest Drive in Thousand Oaks. & Millichap represented both sides. Multi-family of the 35 delinquent CW Capital Asset Management LLC investments veteran to bring his loans are secured by sold the two offices for $3.9 million or approx- Total Family Support Drug and Alcohol office buildings in imately $143 per square foot. Clinic leased 6,000 square feet in Sylmar at team with him in move. Orange County. CW Capital was represented by Serge 13730-90 Foothill Blvd at Sayers Street. A loan is consid- Vishmid, David Lachoff, David Ghermez- Todd Nathanson, Mark Chase and Erick arren Berzack, president of The ered delinquent if it is ian and Kevin Lachoff of Grubb & Ellis. Marchena of illi Commercial Real Estate Berzack Group, has joined Lee & two or more pay- Jack Dwyer of NAI Capital represented represented the tenant and landlord. WAssociates – LA North/Ventura ments past due with the buyer. Inc. as principal. loans in the foreclo- Left Coast Art Gallery acquired 1,600 Berzack will continue to operate his group sure process included The 76-unit Tarzana Garden has been square feet at 11730 Ventura Blvd. in Studio under the umbrella of the Sherman Oaks- REAL ESTATE regardless of the acquired by Collins LLC of Westlake Village City. based commercial real estate brokerage firm. Mary Catherine number of late pay- from Halt-Ten Collins LLC of Los Angeles Todd Nathanson, Danny Raffle and Jef- Berzack is one of the Valley’s top produc- ments. for $9.8 million. frey Shore represented the landlord and tenant. ers. He is bringing members of his team who Holcomb The purchase was made for approximately bring a combined 50 years of experience. $129,000 per unit. MetroPCS signed a five-year deal for a Mike Tingus, president of Lee & Associ- Transactions Tarzana Garden is located just east of total of 975 square feet at 1211 North San ates-LA North/Ventura, said Berzack and his Chad Gahr and David Young of NAI Reseda Boulevard. Fernando Blvd in Burbank. team are a perfect fit for his company. Capital represented Entertainment Earth in With an average unit of 900 square feet, Todd Nathanson, Greg Offsay and “Warren has built an impressive multi-fam- its future relocation to Simi Valley. the 76-unit complex is made up of 29 percent Sevada Hemelians of illi represented the ily investments business over the past 10 years, Entertainment Earth will more than double one bedroom and 71 percent two bedroom tenant and the landlord. and the Lee platform will allow him to expand its current space in North Hollywood with this units. on that tremendous success.” move. In an additional Hendricks & Partners SoCal Smokeshop leased 1,110 square In addition to Berzack’s partner Stephen The two buildings the company currently transaction, Santorini Villas in Sherman Oaks feet in Mission Hills at 15511 Devonshire St. Geiger, Glen Kutsovsky and Slavic Zlatkin uses adds up to about 30,000 square feet. The was sold for $4.45 million. Todd Nathanson and Greg Offsay repre- will also be joining The Berzack Group in its new building is 65,000 square feet, most of it The 24-unit apartment community at sented the tenant and landlord. move. in the warehouse. 4421-4427 Murietta Ave. in Sherman Oaks Berzack also was with Investment Real was sold for $4.45 million at approximately Fred Loya Insurance expands to 3127 Estate Associates for 10 years as vice presi- Majestic Investments, a Calabasas-based $185,000 per unit and an average of $226 per San Fernando Road. dent and has received the Top Gun Award real estate investment firm, paid $49.5 million square foot. Todd Nathanson, Greg Offsay and from GE/Trustreet Properties. for Sherman Plaza in Van Nuys. The transaction was negotiated by Brent Sevada Hemelians represented the sublessor. “We look forward to continuing and build- Located in Van Nuys, the two-building Sprenkle of the West Los Angeles office of Stephen Legaspi of The Legaspi Com- ing on our group’s success here,” Berzack said. office complex is 267,955 square feet on seven Hendricks & Partners on behalf of the seller, pany represented the sublessee. acres. Santorini Villas. Loan Delinquencies Sherman Plaza tenants include the Califor- First Health Medical Clinic signed a The commercial loan delinquency rate for nia Franchise Tax Board and the U.S. Census A family-owned entity purchased the three-year lease for 1,965 square feet at 7100 the 2011 first quarter remained identical to the Bureau. multi-family building at 13028 Valleyheart Van Nuys Blvd in Van Nuys. Todd previous quarter at 0.78 percent, according to Bob Safai of Los Angeles-based Madison Drive in Studio City for $4.63 million or Nathanson and Erick Marchena represented the California Mortgage Bankers Association’s Partners represented the seller Embarcadero about $257,222 per unit. the tenant and the landlord. latest survey. Capital Partners. The two-story apartment complex is A total of 99.2 percent of the commercial 21,744 square feet and located in the Studio real estate loans surveyed were current or only St. Charles Medical and Professional City/Universal City submarket. Staff Reporter Mary Catherine Holcomb one payment behind with 35 loans being two Plaza, LLC is the recent buyer of two general It was fully occupied at the time of the sale. can be reached at (818) 316-3124 or at or more payments late. and medical offices at 550 and 558 St. Charles Jeff Louks and Joshua Luchs of Marcus [email protected]. Construction to Resume on Retail Project Grossman Plans SHOPPING: Long-planned New Burn Center EXISTING development was stalled by Ventura (101) Freeway MEDICAL: Facility is second economic downturn. outside California for network. Paseo Camarillo The Grossman Burn Center plans to open By MARK R. MADLER Staff Reporter Camino a new burn center in Phoenix this summer, its Home Town Center second outside California. Real Depot Sports Construction will begin later this year on a site Authority The West Hill-based burn center organiza- Camarillo retail project that stalled amid the Target tion signed an agreement to establish a new economic recession. burn unit at St. Luke’s Medical Center. Paseo Camino Real is planned for a 45- The new center will provide a variety of acre site south of the Ventura (101) Freeway Las Posas Road burn services, from acute and reconstructive and between the Camarillo Town Center and Proposed Site burn care to rehabilitation and post-treatment Springhill Drive. Lowe’s will be one of the Site: The Camarillo emotional and psychological support. The cen- anchor stores, said developer Bob Selleck of project will have ter will be led by Dr. Peter Grossman,the Selleck Properties. Lowe’s as one of the Grossman Burn Center’s medical director, and The project has been in the works since anchor stores. managed on a day-to-day basis by physicians 2007, but the recession the following year on the medical staff at St. Luke’s Medical dampened retailers’ interest in opening new Center who are trained in restorative burn care. locations. Ventura Blvd. extension “As both population and demand for addi- Kohl’s, for instance, initially expressed tional burn care resources in Arizona continue interest in the Camarillo site but then pulled to grow, there is a demonstrated need for back when the economy tanked. Now, the he said. and retailers see it as a way to attract more another burn unit in the metropolitan Phoenix retailer is reconsidering a deal. The development company received customers, Selleck said. area,” Grossman said. “We believe, based on “As the economy has improved their inter- approval from the city to build up to 499,000 Paseo Camino Real will be located adja- our experiencing in Southern California where est has rekindled,” Selleck said of the depart- square feet, but the center will likely top out at cent to the Camarillo Town Center, which there are no fewer than eight operating burn ment store. about 430,000 square feet of retail space, Sell- has a Home Depot store. centers, that we can address that need by com- Other retailers want to know what stores eck said. Having Lowe’s close by is not too unusual plementing the existing burn center in will be located in the center, Selleck said, not- Site work will start between September and because the stores cater to different kinds of Phoenix.” ing he’s had steady interest from potential ten- November and will involve extending a street shoppers, said Dave Anderson, Camarillo’s St. Luke’s Medical Center is part of the ants. Most tenants prefer to sign lease deals and making a parking lot. Construction on the assistant director of community development. IASIS Healthcare network. The Grossman when the project has at least two anchor stores buildings is slated to begin in summer 2012 “Lowe’s is more retail-oriented (for con- Burn Center has also partnered with Adventist and has locked down some smaller spaces, he with stores opening the following spring. sumers), while Home Depot has a bent toward Health,theFranciscan Missionaries of Our said. The retail center will be located near a new contractors,” Anderson said. Lady Health System, Hospital Corporation It’s also much easier to approach a con- Ventura (101) Freeway interchange, which is Selleck owns a 46-acre parcel west of of America and Integrated Healthcare Hold- struction lender to get money to build when currently under construction. The interchange Paseo Camino Real. He’s seeking entitlements ings Inc. to open burn units in California and you have commitments from retailers in hand, will provide major access to the development, from the city to build an industrial park. Louisiana. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 13 INSURANCE: ADDING CLIENT VALUE Reaching Beyond Insurance Companies Paper & and Brokers Strive to Improve Service in a Policies Competitive Industry

PHOTO BY DAVID SPRAGUE

Visit: R.C. Schrader, right, of Millennium Corporate Solutions greets client Horacio Medal of Azteca In this section: International at Schrader’s ofﬁce in Glendale. Brokers Gain Edge Through Partnerships PAGE 14 Boosting Customer Service Through Technology PAGE 15 Brokers Boost Premium Totals PAGE 16 Largest Insurance Brokers List PAGE 17 Carriers Use Social Media to Get Ahead PAGE 20 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 14 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL INSURANCE: ADDING CLIENT VALUE Brokers Gain Edge, Help Clients Through Partnerships One of Arroyo’s clients, National Wire & for business, Cohn said. ance and other issues. With demand increas- ALLIANCES: Companies Cable Corporation in Los Angeles, has in Employee benefits brokers are looking to ing for the legal services, the company also align with professionals who interest in using the MyPaperLessOffice sys- add services with fewer in-house costs, Ben- added an in-house attorney about six months tem to make document filing easier. son said. They know their commissions could ago. offer customers added services. “This would help in tracking all of the be cut by carriers that are being forced to “With the advent of health care reform, paperwork that’s involved,” said Carmen comply with new health care reform stan- it’s just a lot more complicated, and you need By JESSICA VERNABE Staff Reporter Miranda, the company’s vice president of dards, which call for less money spent on your expertise around,” Janowski said. human resources. “This is just adding another administrative functions, he said. The economic downturn has likely pushed Insurance brokers are recognizing the ben- module of the five-star services that they do more brokers to partner-up, said Danone efit of offering their customers one-stop shop- provide.” Simpson, president and CEO of Danone ping. Simpson Insurance Services LLC, based in Brokers across the greater San Fernando Human resources ‘The property and Woodland Hills. Valley say they are forging professional serv- Competition among health benefits bro- “The property and casualty market is soft, ice partnerships to offer clients a helping kers has been heating up in recent years casualty market is soft ... and when the market is soft, prices lower and hand and to win them over in an increasingly because there are fewer insurance carriers people have to offer it’s more competitive,” Simpson said. “People competitive industry. They are aligning them- today to choose from, and competition is have to offer more and work harder.” selves with human resources experts, even stiffer in the small group benefits mar- more and work harder.’ Simpson has been using outside experts lawyers, physicians, safety experts and oth- ket, said Benson, who also headed up the since she started the company five years ago. ers. California Association of Health Under- Danone Simpson The brokerage company specializes in “It’s becoming more widespread where writers. employee benefits, workers compensation, people are expanding their offerings,” said Brokers today charge customers similar property and casualty and professional David Benson, legislative chair and past rates – and earn similar commissions – liability. president for the Los Angeles Association of for their services and need something else “We can get by with smaller commissions, Simpson said her company partners with Health Underwriters. “You try to differentiate to set them apart, Benson said. but the problem is our support staff,” Benson loss control experts to help clients prepare yourself by bringing different things to the RGEB Employee Benefits in Woodland said. “We’re going to have to reduce our sup- “business continuation” programs, or plans table.” Hills is in the process of formalizing a part- port staff.” that help employers keep their businesses Just last month, Arroyo Insurance Serv- nership with a local human resources compa- running in case disaster strikes or there’s a ices in Sherman Oaks signed a contract with ny that it’s known for years. RGEB officials Other services change in company leadership. MyPaperLessOffice, a company that offers declined to name the human resources com- For about a year and a half, Woodland Crest Digital in Los Angeles benefited an online human resources integrated system pany, pending a final deal. Hills-based Leavitt Insurance Services of from that partnership, said Gerry Schauer, that helps employers keep track of employ- “We handle about 300 companies, includ- Los Angeles has been contracting with a the company’s chief financial officer. ment data, said Ross Pendergraft, vice presi- ing about 7,000 employees, and so a lot of medical physician who provides employee Having simultaneous access to Simpson’s dent of Arroyo’s Sherman Oaks office. our clients have needs that are not just group wellness program consulting, said Cathy brokers and loss control experts helped Crest Arroyo – which specializes in commercial health insurance or group dental,” said Barry Janowski, benefits manager for the firm. Digital to lower its insurance policy valuation lines, benefits, personal lines and financial Cohn, RGEB’s president and CEO. “It lends a lot of interest and credibility to by about 10 percent, Schauer said. services – has essentially become a reseller of Cohn said he anticipates the partnership the group when a medical doctor is involved,” “It also helped us when we applied for the product, Pendergraft said. The relation- will bring new business to RGEB, while bet- she said. insurance and the carriers came out,” he said. ship has enabled the firm to provide the tech- ter serving clients’ needs. Through the agree- The local Leavitt office also hired an out- “Having that (plan) pre-prepared was very nology to its clients for little to no cost, he ment, the two partner companies are expected side attorney in recent years to advise clients helpful in making the subsequent audit by the said. to refer some of their top clients to each other on benefits-related tax filings, legal compli- insurance carrier go smoothly.”

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Subscribe today, and find out why thousands of the Valley’s most successful business people read the Business Journal Ranked as the 7th Largest Privately Held Broker in the U.S. by Insurance Journal, Leavitt Insurance Services of Los Angeles has been serving local Your $44.95 clients since 1988. Subscription Plus, the Digital Edition Property & Casualty Insurance Group Health, Dental, Vision includes: Workers Compensation Cobra Administration Subscribers now have access to our Professional & General Liability Human Resources Consulting ► 26 bi-weekly issues new Digital Edition. Take the Risk Management Voluntary Products Surety Bonds Life Insurance & Estate Planning ► Annual “Book of Lists” journal anywhere (a $35.00 value) you take your lap- Our unparalleled combination of technical competence and client service top, iPad, or tablet allows Leavitt LA to serve the needs of businesses of all sizes. We offer ► Unlimited access to PC. Effortlessly incomparable Commercial Insurance Solutions, Risk Management, www.sfvbj.com Employee Benefits Plan Designs, Value Added Services and Customized including eight years of navigate with the Client Support. editorial archives touch of your finger Your Business Deserves the Best! ► The popular “Lists” in each issue, special (818) 593-7001 industry reports, Start your subscription today by visiting 21650 Oxnard Street, Suite 1825 executive profiles and www.sfvbj.com Woodland Hills, CA 91367 much more License #0769447 • www.leavittla.com Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 15 INSURANCE: ADDING CLIENT VALUE Brokers Boost Customer Service through Technology uct is complete, we can send a notification to a of risk services for the insurance brokerage firm. have insurance forms directly and automatical- INNOVATION: Companies client so that they can log in and view their “We had clients that had 60 (to) 70 facili- ly uploaded to their own office systems. say digital systems save time information,” Combest said. Printing, mailing ties, and when we would provide a safety audit Instead of receiving the forms via e-mail, they and packaging used to make the delivery for them, they would get 60 to 70 binders,” receive notices that insurance policy forms, and money for their clients. process take several days, he said. Karcz said. “That’s pretty cumbersome to invoices, certificates and other documents now Poms launched the PRO system for clients walk into your office one day and have that on are in their systems and ready for use. By JESSICA VERNABE Staff Reporter in January, but the company has used it in- your desk.” “The documents can be very large files, so house since early 2010. sending it by e-mail is not even always possi- Local insurance brokers say they are ramp- Using the new system has allowed the Direct upload ble,” Boyer said. “It can also bog down their ing up their use of new software technology company’s risk division to increase its produc- Van Nuys-based Momentous Insurance inboxes and their servers.” and Web-based systems to save time and tivity by about 11 percent and shrink paper also has invested in software for its clients. Boyer said the system provides better effi- money for their customers and themselves. costs by just under 10 percent, Combest said. The company employs two programmers who ciency for both Momentous and its clients. Woodland Hills-based Poms & Associates Training time for new consultants has also develop the tools, including its automatic doc- “There’s paper costs, ink costs, time delay Insurance Brokers Inc. and Van Nuys-based decreased by nearly 40 percent. ument upload system which was launched in for mail, man hours to sort and deliver more Momentous Insurance Brokerage Inc. are Poms contracted with a developer for the 2008, said Michelle Boyer, director of mar- mail, man hours to upload and scan it into the some of the firms in the local region using PRO technology about four years ago because it keting for the company. system,” Boyer said. “The whole business client-based systems that industry experts recognized that to be relevant the company The system allows clients, mainly account- community was looking for more cost-effec- acknowledge as being ahead of the curve. needed to modernize, said Tim Karcz, director ing and business management companies, to tive ways to do business.” The systems help customers receive and organize information digitally, allowing them to reduce paper use, receive documents and reports faster, and use new data-organizing functions. During the past few years, some brokerage companies have started to more aggressively implement technology, said Timothy Mana- ka, Jr., president of Insurance Brokers & Agents of the West. Still, he and other industry experts say most brokerage firms still are slow to adopt more advanced systems. “The majority of them are behind in the game of technology,” Manaka said. “They have to (use technology) in order to stay competitive, in order to have the value-added service.”

BrokerTechnology Poms & Associates Technology: Poms Risk Organizer Target Clients: School districts, companies, public entities Function: Provides online report database, organizes risk categories Benefits: Paper cost reduction, faster report delivery, less manual research and organization time Momentous Insurance Brokerage Technology: Document upload software system Target Clients: Accountants and business managers Function: Automatically uploads insurance documents directly to office system Optimizing working capital Benefits: Paper and ink cost reduction, alternative to e-mailing documents, eliminates manual upload process to spur epic growth. Theater by theater. Online database ™ Poms & Associates says it has already Opportunity at every step. experienced some of the benefits of using its recently launched Poms Risk Organizer (PRO) system, an online database for reports produced by the company’s risk management Through blockbusters, sequels and sleepers, we have helped Regal Entertainment Group achieve division. Companies that have strong risk management systems in place have the poten- unparalleled growth. By combining control with advanced visibility our treasury management solutions tial to have lower insurance premiums, company officials said. enable Regal to use working capital more effectively. Highly defined tools help speed their collections Before January, risk reports were largely and optimize their payables. With more free time and working capital, Regal can focus more clearly on given to customers as hard-copies, which can be hundreds of pages long, Poms administra- their big financial picture. And ultimately achieve their goal of bringing more movies to more people. tors said. Clients using the new system, including school districts, businesses, and public entities, now can better organize their reports. They can research their workplace risk Learn more about our comprehensive treasury management solutions. results by categories, such as employee train- 1.818.518.1629 ing needs and compliance costs. “Years ago, we had a client who took a stack of binders and had some people create manual Excel sheets (of risks),” said Phillip Combest, senior manager of risk services for Poms & Associates. That kind of work took hours to compile. Now, he said, the same client is able to work through an online database program that supports him in accom- plishing the task more efficiently. “Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment With the PRO system, clients also receive banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp., their risk management reports faster. all of which are registered broker dealers and members of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured “We have the ability to do absolute real- y May Lose Value y Are Not Bank Guaranteed. ©2011 Bank of America Corporation. ARH2Q421 time delivery, so the moment that a work prod- Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 16 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL INSURANCE: ADDING CLIENT VALUE Largest Insurance Brokers Register Boost in Premiums ACTIVITY: Some companies the company adding new “highly specialized” Top 10 Insurance Brokerage Firms team members in 2010, said Scott Firestone, also undergoing changes in the company’s area president. Ranked by number of employees The second largest broker was Wells Fargo structure, adding divisions. Insurance Services USA Inc.’s Sherman Oaks office. The local office’s premiums By JESSICA VERNABE 299 Staff Reporter increased to $375 million in 2010 from $365 The San Fernando Valley region’s largest million the previous year. The increases insurance brokerage companies overall experi- occurred because of new business added and a enced growth in premium totals last year, with new team structure, said William Holden,the 119 some companies changing the way they do company’s managing director. 90 40 35 34 32 business. USI of Southern California Insurance in 75 65 63 The largest local broker, measured by pre- Woodland Hills made third place with $346 mium totals, was Arthur J. Gallagher & Co., million in premiums in 2010, which is a drop which has four offices in the greater San Fer- from $378 million in 2009. The loss of two nando Valley. The company brought in $720.2 lines and softer markets caused the decline, said million in premiums locally in 2010. That was Thom Lewis, the company’s regional CEO. kers saw increases in premium totals, the most based Poms & Associates Insurance Brokers a slight increase from the previous year with While most of the Valley area’s largest bro- significant increase was for Woodland Hills- Inc., which had a year-over-year increase of nearly $56 million. The company was still benefiting from a recently added division, said David Poms, the company’s president. L/B/W Insurance & Financial Services Inc. has also expanded its company over the past year through an acquisition and the cre- ation of a new division.

Growth Wells Fargo Insurance Services had about $3.2 million in new income and about $25 million to $32 million in new revenue in 2010, Holden said. “Where there was rate deterioration, on our renewal book, we offset it with new business increases,” he said. Holden said the company’s success is tied to the team’s ability to build relationships with clients. It also likely has to do with a new organization model, he said. “We actually reorganized our producers into production teams in order to get more VICA is pleased to announce the newest inductees hands-on kind of coaching and work, which will benefit our clients,” Holden said. into the Wells Fargo Insurance Services had the San Fernando Valley Business Hall of Fame greatest improvement in the hospitality, property management and manufacturing sectors, presented by Wells Fargo and Thomas Properties Group he added. Poms & Associates’ $56 million jump in premiums was due to solid activity for the Join VICA as we honor these community leaders! company’s personal lines and employee benefits divisions, said Poms, the company’s president. He estimated that both divisions increased revenues by more than 30 percent in 2010. Meanwhile, USI’s $32 million decrease year-over-year in its premiums total was partially caused by the company dropping two of its divisions in late 2009, Lewis said. “We got out of unprofitable lines of business and focused on our core businesses, which are commercial lines insurance and employee benefits,” Lewis said, adding that USI dropped its entertainment line and started outsourcing its small employee benefits. Lewis said that while new business continues to be strong, the company’s existing accounts were renewed in softer markets, which affected the premiums total. Even with a lower premiums total, 2010 was the company’s best financial year in five years, Lewis said.

Thursday, June 9 Company expansion In 2010, Valencia-based L/B/W Insurance 6-9:30 p.m. & Financial Services acquired another compa- Sheraton Universal Hotel ny and added a new division. In January of this year, L/B/W acquired 333 Universal Hollywood Dr. Fortman Insurance Agents and Brokers,a smaller company from Valencia. The acquisi- Universal City tion doubled L/B/W’s personal lines division, said Mitzi Like, the company’s CEO. In late 2010, L/B/W also added its Tech Secure division. to have a technology division that was a little more interactive than just selling insurance Call 818.817.0545 or visit www.vica.com for more information The region’s brokerage companies specialize Sponsorships available! in a variety of sectors, with Glendale-based Pacific Federal Insurance Corporation standing out as the only company on the list to solely write large group employee benefits. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 17 LARGEST INSURANCE BROKERS THE LIST Ranked by 2010 premiums EXECUTIVE SUMMARY THE PACESETTER his year’s List of the Largest Insurance Fargo in Sherman Oaks went from No. 3 to No. The largest insurance broker on this kers, consultants and third party administra- Brokers features 25 firms ranked by total 2 this year with a $10 million increase in pre- year’s List is Arthur J. Gallagher & Co. tors in areas ranging from automotive to Tpremiums awarded in 2010 for the greater miums. Woodland Hills-based USI of Southern THeadquartered in Itasca, Illinois; Arthur J. earthquake, fire and flood. The company was San Fernando Valley region. Of these firms, 21 California took the No. 3 ranking despite show- Gallagher operates four local offices in the founded by Arthur J. Gallagher in Chicago in of them are headquartered in the area with the ing a decline of $32 million in premiums. No. 4 greater San Fernando Valley. It employs 299 1927 and has been expanding internationally remaining 4 headquartered out of state but with ranked Momentous Insurance Brokerage in people, 188 of which are licensed agents, the since the 1970s. It is locally managed from local offices. Among the top 5, Arthur J. Gal- Van Nuys, maintained 2009 figures. highest of all the ranked brokerages. Arthur J. its Glendale office by Area President Scott lagher ranks as No. 1 with $720 million. Wells --By Josh Dausch Gallagher offers insurance services as bro- Firestone. --By Josh Dausch

Rank Company Premiums Employees Change in Licensed Lines Carried Profile Top Local Executive address (in millions) valley Premiums Agents offices name website 2010 companywide (in millions of SFV (SFV/company) title 2009 dollars) company headquarters phone

Arthur J. Gallagher & Co. $720.2 299 na 188 auto, earthquake, fire, flood, health, 4/367 Scott Firestone 1 505 N. Brand Blvd., 6th Fl. WND 10,700 2,360 homeowner, liability, life, property, renter, Itasca, IL Area President Glendale, 91203 workers' comp, entertainment (818) 539-2300 ajg.com

Wells Fargo Ins. Services USA, Inc. $375.0 90 10 25 auto, earthquake, fire, flood, health, 1/250 William W. Holden 2 15303 Ventura Blvd., 7th Fl. $365.0 4,800 2,700 homeowner, liability, life, property, renter, Chicago, IL Managing Director Sherman Oaks, 91403 workers comp, other (818) 464-9300 wellsfargo.com

USI of Southern California Insurance $346.0 63 (32) 50 commercial insurance and employee benefits 1/80 Thom Lewis 3 21600 Oxnard St., 8th Fl. $378.0 2,900 1,000+ Briarcliff Manor, NY Regional CEO Woodland Hills, 91367 (818) 251-3000 usi.biz

Momentous Insurance Brokerage $180.0 119 0 100 all lines in commercial, personal, entertainment, 1/1 Diane Brinson 4 5990 Sepulveda Blvd. #550 $180.0 123 106 life and health Van Nuys President Van Nuys, 91411 (818) 933-2700 momentousins.com

Poms & Associates $158.4 65 56 44 auto, flood, liability, property, earthquake, life, 1/3 David A. Poms 5 5700 Canoga Ave. #400 $102.0 104 59 health, homeowner, workers' comp Woodland Hills President Woodland Hills, 91367 (818) 449-9300 pomsassoc.com

Millennium Corporate Solutions $150.0 26 521property casualty, surety, employee benefits, 1/4 Sergio D. Bechara 6 550 North Brand Blvd., Suite 1100 $145.0 70 47 personal lines, risk management consulting Irvine President & CEO Glendale, 91203 (626) 275-3000 mcsins.com

GNW- Evergreen Insurance Services $136.0 75 21 14 all lines 1/3 Andrew Forcelli 7 16030 Ventura Blvd. #500 $115.0 82 16 Encino President Encino, 91436 (818) 257-7400 gnw-eg.com

➤ Continued on page 18

LBWInsurance.com MONTAGE INSURANCE SOLUTIONS CONGRATULATES THE 2011 CFO NOMINEES Relax. We’ve got you covered. We’re handling Dave’s risk management, but we take no responsibility for MontageMontage Insurance InsuranceS Solutionsolutions is a fulfulll serservicevice t & &NQMPZFFNQMPZFF # #FOFöUTFOFöUT his choice of beach attire. We will, however, speak with him about the tie. commercialcommercial insurance insurancebr brokerageokeragean andd employeeemployee t 8 8PSLFST$PNQFOTBUJPOPSLFST$PNQFOTBUJPPO benefits consultingonsultingc firmfirm.. t 1 1SPQFSUZSPQFSUZ $ $BTVBMUZBTVBMUZ t 8 8FMMOFTTFMMOFTT $ $BNQBJHOTBNQBJHOT WWeesa saveveou ourr cclientslients millions of dollars dollarsinp in premiumsremiums t ) )VNBOVNBO 3 3FTPVSDFTFTPVSDFT 4 4FSWJDFTFSSWJDFT eveveryeryy year.ear. t L L WWeec careare about the health and safety saffeety of yyourour t $ $MBJNTMBJNT .BOB .BOBHFNFOUHFNFOU - -PTTPTT $ $POUSPMPOUSPM emplemployeesoyees and pproviderovide a hands-on hands-on aapproachapproach to to t ) )FBMUIFBMUI ' 'BJSTBJST serservicevice that that promotespromotes employer employer appreciation. appreciation. CCALLALL UUSS TTODAYODAY ttoo fifindnd o utout whwhatatw ecwe canan dodo foforfor youyou aandnd y our ememployees.ployees.

As the largest independent, full-service agency in the Santa Clarita Valley, L/B/W delivers results where others deliver only promises. We’ve built a depend- able, decades-long reputation focusing on risk management for both businesses and business owners. “Making your firm part of our team is among the best business decisions And, yes, we’ll show you how you can relax too. we’ve made in our history.” CRAIG D. OLSON, PRESIDENT | A-AMERICAN SELF STORAGE MANAGEMENT , INC. (661) 702-6000 28055 Smyth Drive, Valencia CA, 91355

CA Insurance License #0785905. Securities and investment advisory services offered through Capital Analysts Inc., Member “TOGETHER“TOGETHER WE’RE SSTRONGER”TRONGER” FINRA-SIPC. L/B/W and CAI are independent, non-affiliated companies. A DBA of Danone SSimpsonimpson Insurance InsuranceS Serviceservices LLLLCC SSameame greatgreatc company,ompany,,gr greateat new brbrand.and. MONTAGEINSURANCE.COMMONTAGEINSUR E.CANC OM | 2221102110 ClarendonClarenndon SSt.,t., SSuiteite 201,201,u WoodlandWoodland Hills, Hills,C CAA 91367 | O 8 818.676.004418.676.0044 | F 818.676.0009 Your Life. Your Business. Your Well-being. CACA LicLic 00F30734F30734 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 18 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL

LARGEST INSURANCE BROKERS Continued from page 17 THE LIST Ranked by 2010 premiums

Arroyo Insurance Services $130.0 21 (10) 14 commercial lines, benefits, personal lines, 2/11 Dan Pondella 8 13749 Riverside Dr. #204 $140.0 126 56 financial services Arcadia VP,Principal Sherman Oaks, 91423 (818) 788-7696 arroyoins.com

Leavitt Insurance Services of Los Angeles $115.5 23 09commercial property & casualty, workers comp., 1/115 Douglas D. Fyfe 9 21650 Oxnard St. #1825 $115.5 1,330 418 excess, surety, employee benefits, life, 401k, Cedar City, UT Managing Co- Woodland Hills, 91367 voluntary benefits, auto, earthquake, fire, flood, Owner, EVP leavitt.com health, homeowners, renters (818) 593-7007

Scanlon, Guerra, Burke Ins. Brokers $112.6 32 29auto, earthquake, fire, flood, employee benefits, 1/2 James N. Scanlon 10 21011 Warner Center Ln. $109.1 34 9 liability, life, property, workers comp, home Woodland Hills Chairman/CEO Woodland Hills, 91367 improvement (818) 316-0999 sgbinsurance.com

Pacific Federal Insurance Corp. $81.4 25 511 large group - employee benefits 1/1 James Garrison 11 1000 North Central Ave., #400 $76.6 25 10 Glendale President Glendale, 91202 (818) 243-0222 pacfed.com

BB&T Insurance Services of California, Inc. $50.0 35 na 33 commercial insurance, personal lines & 1/91 Manny Mashhoud 12 1 535 North Brand Blvd., 10th Fl. $1,047.0 4,500 4,000 employee benefits Raleigh, NC Area President, Glendale, 91203 L.A. Div. bbandt.com (818) 662-4200

HCF Insurance Agency $34.9 12 010workers' compensation, professional liability, 1/2 Jason Michael 13 21747 Erwin St. 2nd Fl. $35.0 13 11 property & casualty, health benefits Woodland Hills Adelman Woodland Hills, 91367 President hcfinsurance.com (866) 832-4234

L/B/W Insurance & Financial Services, Inc. $34.5 34 230commercial lines, personal lines, life, long term 1/1 Mitzi S. Like 14 28055 Smyth Dr. $32.6 34 30 care, financial services, employee benefits Santa Clarita CEO Valencia, 91355 (661) 702-6000 lbwinsurance.com

Danone Simpson Insurance Services LLC $25.5 10 46employee benefits, workers compensation, 1/1 Danone L. 15 dba Montage Insurance Solutions $21.5 10 6 property & casualty, professional liability Woodland Hills Simpson 22110 Clarendon St. #201 President & CEO Woodland Hills, 91367 (818) 676-0044 dsinsuranceservices.com Corporate Strategies, Inc. $23.0 15 27 health, life 1/1 Martin Levy 16 16255 Ventura Blvd. #320 $21.0 15 7 Encino Principal Encino, 91436 (800) 914-3564 corporatestrategiesinc.com

Olympic Insurance Agency $22.2 14 05property, casualty,employee benefits and 1/2 Donald S. Barberie 17 1906 West Burbank Blvd. $22.5 15 5 personal lines Burbank President Burbank, 91506 (818) 843-4314 olympicinsurance.com

RGEB Employee Benefits $15.0 15 112group medical, dental, vision, life, disability and 1/1 Renee Glickman 18 20350 Ventura Blvd. #200 $14.5 15 12 long-term care individual, family and senior Woodland Hills Cohn Woodland Hills, 91364 health insurance Exec. VP rgeb4u.com, sfvhealthinsurance.com (818) 444-7722

ISU Vansa Insurance Services $14.1 6 14auto, earthquake, fire, flood, homeowner, 1/1 Jerry Vande Sande 19 12155 Riverside Dr. $13.3 6 4 liability, life, property, renter, workers comp. Valley Village Owner Valley Village, 91607 (818) 763-9365 isuvansa.com

Crescenta Valley Insurance $12.4 15 013 auto, home, business, life and health 2/2 Richard E Dinger 20 3156 Foothill Blvd. #A $12.0 15 13 La Crescenta President La Crescenta, 91214 (818) 248-4500 cvins.com

Tri County Insurance Services $10.0 19 017auto, home, business, building owners, 1/2 Norm Meister 21 8399 Topanga Canyon Blvd. #301 $10.0 21 19 professional liability, workers compensation, Canoga Park President Canoga Park, 91304 commercial auto (818) 883-1313 tcinsur.com

Zein Insurance Services $10.0 7 04health, auto, travel, commercial, dental 1/1 Hisham Elzein 22 21800 Oxnard St. #480 $8.5 7 4 Woodland Hills President Woodland Hills, 91367 (818) 887-8780 zisinsurance.com

B&B Premier Insurance Solutions $7.5 40 135auto, home, business, commercial and 1/2 Steve Brooks 23 5008 Chesebro Road Suite 200 $7.0 40 35 employee benefits Agoura Hills President Agoura Hills, 91301 (818) 223-8383 bbpremierins.com

OHM Benefit & Insurance Solutions $5.1 4 12employee benefits (group medical, dental, 1/1 Jason D. Sandler 24 19360 Rinaldi St. #530 $4.4 4 2 vision, life, disability, 401(k)) Northridge Broker Northridge, 91326 (818) 832-9990 ohmbenefits.com

Peter C. Foy & Associates $4.6 28 024auto, earthquake, fire, flood, health, liability, life, 1/28 Peter C. Foy 25 21650 Oxnard St. #1900 $4.5 WND 24 other, property, workers comp Woodland Hills President/CEO Woodland Hills, 91367 (818) 703-8057 pcfoy.com

WND: Would Not Disclose. na: Not Applicable. Brokerage companies were ranked by their 2010 To the best of our knowledge, this information is accurate as of press time. While every effort is premiums. In the event of a tie, companies were then ranked by the number of Valley-based made to ensure the accuracy and thoroughness of the list, omissions and typographical errors employees. All information was supplied by the companies themselves. Companies with offices in sometimes occur. Please send corrections or additions on company letterhead to the Research the greater San Fernando Valley area were eligible for inclusion. All Stage Insurance Agency Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland declined to be included. Venbrook Insurance Services, Saraf Insurance Services and Lemore Hills 91367. ©2011 San Fernando Valley Business Journal. This list may not be reprinted in Insurance Services did not respond to surveys. whole or in part without prior written permission from the editor. Reprints are available from Wright's Reprints, (877) 652-5295 ext. 104 or e-mail [email protected]. 1 companywide numbers Researched by Josh Dausch Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 19 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 20 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL INSURANCE: ADDING CLIENT VALUE Helping Hands Caregivers When they need more than you can give...

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Phone: (818) 865-1887 or (805) 529-9667 Visit us on the web: www.helpinghandscaregivers.com PHOTO BY DAVID SPRAGUE App: Health Net has mobile applications that give a wide variety of information. Health Plans Use Social Media To Get Closer to Customers gave the plan the highest possible rating with MARKETING: Carriers hope five stars for overall satisfaction. to give more of a personal touch “After 6 major surgeries in the past 3 years, Blue Shield has been put to the test,” the mem- amid negative publicity. ber wrote. “Not even once did I feel ‘rushed” to leave the hospital because I was running out By JESSICA VERNABE Staff Reporter of benefits.” Private health insurers, whose highly publi- Another Medicare member, who posted a cized rate increases have made them unpopular comment on March 10, 2010, gave the plan among many customers, are using social media only two stars, with the lowest rating in the and Web sites to make more positive connec- customer service category. tions with members and to add client value. “For Medicare subscribers getting an HMO Social media and online features recently from Blue Shield, do not count on this website developed by local insurance carriers allow for information,” the other member wrote. “If members to search plan information, ask ques- you have technical problems like registering so tions about insurance policies and give their you can take advantage of the mail order phar- opinions about the service they are receiving. macy, good luck getting a response from the Health Net, Anthem Blue Cross of Cali- support group.” fornia and Blue Shield of California are three De Leeuw said praise and criticism from of those insurers using these methods, which the Web site is used to help guide future can also serve as a marketing tactic. improvement to the plans. Last fall, Woodland Hills-based Health Net “We wanted to find out what our members launched mobile applications for iPhones, really thought, to hear it directly from them so we iPads and Android phones that give members a could learn and start working on the things that wide variety of information. The company is we’re not doing as well as we could,” she said. now in the process of developing an app for Blue Shield first launched the Web site sec- Blackberry phones, said Mark Brooks,the tions in October 2009, inviting its seniors with company’s chief technology officer. Medicare membership to rate their plans. The Through the apps, members can access their company then rolled the effort out to 80 per- plan details, information and background on in- cent of its membership in April 2010. Full network health care providers, mobile versions company membership is expected to be of ID cards and directions to local health care reached by this summer. The insurance carrier and urgent care facilities. Later this year, mem- is also in the process of launching a section of bers will even be able to use the apps to chat its Website devoted to member stories. with customer service representatives. “We’ve been really working hard to find Member connection ways to provide a more compelling and effi- Kelly Colbert, marketing strategy director cient client experience,” Brooks said. “We’ve of Wellpoint Inc., said reaching customers been very pleased by the quantity of member- through social media is a way to eliminate the ship that’s utilizing the capability.” usual distance created between large health plan providers and their members. Branding plan Colbert was involved in launching the Face- Other insurance carriers say reaching out to book social media efforts of Wellpoint, which members through the Internet can serve as is the parent company of Woodland Hills- both a marketing and self-development tool. based Anthem Blue Cross of California. Blue Shield of California, which has a com- “I think that we found that the people that pany office in Woodland Hills, includes a we talk to in the social media sphere really feel health plan rating system on its Web site called good when they have that human connection, “Rate & Review,” as well as an online forum that they’re not talking to a company, but that called “Ask & Answer” where members can they’re talking to a person,” she said. ask each other health-related questions. Ques- Members of Anthem Blue Cross have tions are sometimes even answered by Blue access to two Facebook pages. Through the Shield customer representatives and its health “Healthy Chat” page, members can ask ques- care professionals. tions about health benefits and the effects of Sue de Leeuw, director of brand marketing health care reform on their policies. The for the company, said the online capabilities “Healthy Join In” page offers video health tips help the health plan provider brand itself as a from Bob Harper from the television show more transparent company. On the “Ratings & “The Biggest Loser,” who has partnered with Review” page, members can rate their plans by the health plan provider. categories, such as access to doctors in the net- Anthem Blue Cross also has a Twitter Not FDIC Insured Not Bank Guaranteed May Lose Value work and access to pharmaceutical drugs. account reserved that Anthem Blue Cross cus- Not Guaranteed by any Government Agency Not a Bank Deposit One of Blue Shield’s Medicare members tomer service representatives scour for cus- logged onto the rating system on March 8 and tomer questions they can help answer. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 21 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL As Film Industry Changes, Firm Tries to Reinvent Itself PRODUCTS: Digital era of, Fisher said. His advice to Carabello was to enter other forces company to market its industry segments with their own products but Fisher admits that is easier said than done. expertise to other industries. “You need to have an idea that someone fter 73 years of supplying the enter- will buy; that is the issue,” Fisher said. “I tainment industry with film printers, think they are smart to be thinking about the Asplicers, color analyzers and other next phase of their business while they still equipment, Hollywood Film Company is have business coming in from the film indus- ready to diversify. try.” Reaching that Hollywood Film, however, is not just a goal, however, will manufacturer. not be easy. Most of the space at its Sun Valley location Owner and Presi- is for storage of film prints, both 35mm and dent Vincent Cara- 70mm; shelf after shelf after shelf filled with bello has the manu- octagonal and rectangular carrying cases. facturing equipment Some prints of older films are lent out for fes- and the employees tivals or revival screenings. with the know how of There is also a small scale film rejuvena- taking an idea and tion business. At one time, this work of clean- making it into a prod- ing up theatrical prints of scratches and dust MANUFACTURING uct. What he doesn’t was a larger percentage of what Hollywood Mark R. Madler have yet are cus- Film did but the demand lessened as digital tomers outside those prints became more common. he has already been serving. The manufacturing remains the heart of what Automotive, aerospace, medical parts – Hollywood Film does and is why its equipment Carabello is open to all opportunities that can be found in every motion picture facility come his way. around the world. While automated machines are “That wouldn’t be the best move to limit us found on the factory floor they are often idle. The to a single industry,” Carabello said. machinists are more likely to work on the hand- A single industry served Hollywood Film Transition: Vincent Carabello, left, and Todd Arnold with a ﬁlm print machine. operated equipment. Co. well since starting in the 1930s under the Investment in additional equipment will be direction of two brothers. Over the decades the been slow and the backlog has disappeared. A ucts. likely for the company to attract new customers, as company established strong relations with the good year is making a dozen of its printers. A Carabello also reached out to David Fish- is both an investment of money and time to get the major studios, which purchased editing and low volume manufacturer, the most produced er,ownerofS&H Machine in Burbank and needed certifications to supply medical devices or colorizing equipment, and vendors such as item is the eight-sided case used to bring film founder of the Southern California Manufac- aerospace parts, Fisher said. Technicolor and Deluxe that make theatrical prints to theaters. Fifty to 100 of the cases can turing Group, a peer organization assisting its The capabilities that Hollywood Film pos- prints. be shipped in a day. members in improving their businesses. sesses are such that non-entertainment cus- Technological advancements and the shift The reinvention – or to use a popular Hol- (Carabello contacted Fisher after reading tomers shouldn’t dismiss them, Fisher said, from film prints to digital files began to erode lywood term, reboot – of Hollywood Film about him in the special manufacturing issue adding that he would recommend the compa- away the market that Hollywood Film served. was a logical decision for Carabello to make. of the Business Journal.) ny to his existing customers to provide work The studios did not need splicers and coloriz- It is vital to the survival of the company and Fisher made a visit to Hollywood Film at that S&H is not capable of doing. ers; Technicolor and Deluxe did not need as keeping its employees, some of whom have the end of April. Carabello and his son Although the reinvention is in its early many printers to make copies of film prints as been there 30 years, working. stopped in at S&H in early May. stage, the executive team at Hollywood Film their labs lost work to digital film prints. “It is like staring a new business,” said Fisher was impressed by what he saw at feels comfortable about the steps taken so far. Hollywood Film still had strong sales Vincent Carabello, Jr., the vice president of Hollywood Film, particularly in how well- The orders from non-entertainment customers overseas, where the digital transfer was not as sales and marketing. “It is a battle.” rounded its capabilities were. The company have so far trickled in. quick; and for archival purposes. Up until To get the word out that it is open to non- not only engineers and designs its products, “We realize we have to start small and then 2009, the company had a backlog on orders entertainment customers, the company is but has an electronics shop, machine shop, get that big order,” Carabello, Jr. said. for its equipment. Customers had no qualms attending trade shows, hired a manufacturing sheet metal shop, and final assembly. about price or quality, Carabello said, but they representative, and started a new website That is unique in a shop that size but that Staff Reporter Mark Madler can be did on delivery time. under the name HFC Manufacturing that the company has been pigeonholed in a niche reached at (818) 316-3126 or by e-mail at The rebound following the recession has highlights the capabilities and not the prod- market will not be an easy thing to break out [email protected].

Hirings, promotions and special accomplishments PEOPLE ON THE MOVE in local business

BANKING INSURANCE SERVICES ADVERTISING Ray Boyadjian has joined Pacific We are pleased to announce The Inter/Media Group of Western Bank as Executive VP, Mid- the addition of Mike Kreeger, Vice Companies has named Tim Gerrity its dle Market Group. President, to the Ontario office of new Senior Vice President and Chief Wells Fargo Insurance Services. Financial Officer. Tim previously served A 35-year banking veteran, Ray as CFO for Herbalife International, will focus exclusively on building a He brings great experience and where he was instrumental in its team serving the Middle Market for outstanding product knowledge to the expansion and success. greater LA and Ventura Counties. South Coast team. Gerrity was also formerly a Boyadjian Ray joins a highly-talented banking Kreeger Mike has over 10 years experience Gerrity Director of Management Consulting team at Pacific Western. in the Inland Valley Empire, including at his own agency for for the Wickes Companies and was part of the team that five years in Chino Hills, Complete Business Insurance successfully restructured the company. As California’s 15th largest bank with 77 branches Services, Inc. and $5.5 billion in assets, Pacific Western has become a Gerrity is responsible for all aspects of finance, valuable partner of growing businesses throughout If you would like to contact Mike, please call direct at accounting, tax, financial planning and acquisition of California. (909) 945-1271, 4141 Inland Empire Blvd., Suite 341 complimentary companies for the Inter/Media Group of Ontario, CA 91764. Companies, which now encompasses 10 separate Ray’s contact Information: (310) 728-1038 or business units. [email protected]

People on the Move is the place to recognize deserving business professionals. It features photos and brief bios on new professional promotions, new hires, awards and recognition. Contact Victoria Brown to reserve your space 818-676-1750 or [email protected] Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 22 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Firm Adds Ofﬁces as Medical Records Business Grows HEALTH CARE: Facilities Atlas opened new offices in Dallas and Las sion was going on, we were growing at 10 per- Vegas and moved to a larger office in Kern- Nelson: ‘With the growing cent or more per year and now it’s actually meet company’s needs as it ersville, North Carolina, said Dan Nelson,the increased quite a bit,” Nelson said, referring to company’s vice president of client services for number of staff we have the volume of new clientele. expands business nationally. the Atlas Medical division. regionally, these (moves) Money made available through the govern- “With the growing number of staff we have ment’s Health Information Technology initia- By JESSICA VERNABE Staff Reporter regionally, these (moves) made sense,” Nelson made sense.’ tive has particularly spurred business, he said. said. The program use funds from the American Calabasas-based Atlas Development Cor- About a year ago, the company only had a employees in Kernersville, three were hired Recovery and Reinvestment Act to offer reim- poration recently announced it opened two couple of employees working remotely out of the past year. bursements for physicians and hospital new offices and expanded a third in order to Dallas. But the Dallas-based technical support Meanwhile, the company’s two owners will providers who effectively use electronic med- meet the needs of a growing staff and client manager quickly built the team up to seven work from the smaller Las Vegas office, which ical record systems. base. employees, and the company decided to estab- opened last month. With more health care provides using elec- The company’s main division, Atlas Med- lish an office space in January, he said. tronic records, Atlas Medical has been busy ical, connects doctors’ offices and their data The company doubled its Kernersville Growing business responding to the technology needs of the lab- systems – particularly electronic medical office space when it moved to a new site in The company hired new staff to accommo- oratories and radiology practitioners. records systems – with those of diagnostics January, Nelson said. The new facility has date a growth spurt in business for Atlas Med- The company provides services to integrate service providers, such as laboratory and radi- space where the company can host training ical, Nelson said. systems of health care providers and diagnos- ology specialists. seminars with clients, he said. Out of eight “Even through 2008 and 2009, as the reces- tics providers so they can share data more efficiently. For example, the company’s technology allows a laboratory to accept patient data in a consistent format, regardless of the various ways doctors’ offices are sending the information, Nelson said. Save The Date He added that the company has gained new business through its in-house “ION” network, which instantly connects electronic medical record systems with those of reference labora- tories. The network, which launched in November, is designed to eliminate the need to for labs to build new data integration models VITA Global Networking Breakfast for each new electronic medical record system it connects with. The network allows the sys- “Focus on Latin America” tem to be set up just once, making it easier to connect to new customers’ systems later on. Wednesday, May 11, 2011, 7:30 to 9 a.m. Future expansion of the company’s opera- The Valley Economic Alliance Building tions are planned for later this year, said Robert Gregory, Atlas’ chief business officer, BFG Board Room, 5121 Van Nuys Blvd, 2nd Floor, Sherman Oaks, CA 91403 in a recent press release. Nelson confirmed Our conﬁrmed speakers will be: that statement. “We are recruiting again this year and so Veronica Giraldo, Proexport USA, Alejandro Botero, Proexport USA we expect to continue that growth,” Nelson Proexport USA is the Columbian Government Trade Bureau said of the Atlas Medical division. Atlas Medical serves nearly 150 national Non-Members $ð9,TA Members $20 (Includes Continental Breakfast) and regional commercial providers of diagnos- RSVP [email protected], 818.379.7000 x109 tic testing and hospital outreach programs serving more than 75,000 physicians and clini- cians. The company’s Atlas Public Health divi- Celebrate World Trade Week sion provides software for health professionals. The Atlas Consulting division works with “Putting Trade Puzzle Together” organization to create and deliver software Tuesday, May 17, 2011, 8:30 a.m. to 12 p.m. solutions that deliver business intelligence. California Lutheran University - Kingsman Park, Thousand Oaks, CA 91360

Workshop Topics Warner Bros. Adds Marketing Your International Trade Business, Financing Trade Transactions, Logistics and Risk, Demonstration of Services, Award of Excellence in Exporting to Digital Delivery

Cost $ ð 6WXGHQWV $30 (Includes Continental Breakfast) FILM: “Rotten Tomatoes” site RSVP [email protected] 818.379.7000 x109 comes with Flixster purchase. Warner Bros. Entertainment extended its strategy of making digital content available to viewers with the acquisition of Flixster. Global California The acquisition, for an undisclosed 8th Annual Conference - GlobalCalifornia.com convenes in LA amount, also includes the popular Rotten Tomatoes review and information website. a.m. Flixster will remain an independent operation Thursday, June 23, 2011, 8 to 3:15 p.m. of the Burbank-based entertainment company. Featuring expert panels on all the global trade sectors found in the new GlobalCalifornia.com website Flixster accounts for 35 million downloads to date of movie discovery information to GlobalCalifornia.com represents all California’s global trade community in a ‘one-stop’ portal mobile devices, including the iPad, Blackber- ry and Android. MBITA &VITA Members $ ð1RQ0HPEHUV ð $W 'RRU VXUFKDUJH FDVK RU FKHFNV RQO\ Owning Flixtster will promote the owner- RSVP www.mbita.org/events/home, 831-335-4780 or email [email protected] ship of digital content, which has become a central focus for Warner Bros., said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group and Office of the Presi- dent, Warner Bros. Entertainment. “We're thrilled that Warner Bros. Home Entertainment Group shares our vision for how 'anytime, anywhere' digital entertainment can become an amazing user experience,” said The Valley Economic Alliance 5121 Van Nuys Blvd, 2nd Floor, Sherman Oaks, CA 91403 Joe Greenstein, co-founder and CEO of 818.379.7000 www.TheValley.net Flixster. ---Mark R. Madler Thumbnails | SFVBJ User Guide | Front Page | Table of Contents AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 23 Health Care Second Quarter

Accountable Care Organizations: The Unicorn in the

23 Accountable Care Organizations: Health Care Garden The Unicorn in the Health Care By John Marshall, Esq. and patient confidence. While no one method for Garden providing economic incentives has been mandated, the he accountable care organization, or “ACO,” is ACOs aim to incentivize and reward physicians and one of the key elements of the federal health care hospitals to work together for better performance, Treform law, the Patient Protection and Affordable patient satisfaction, and cost savings. It remains to be 24 How to Exercise While Sitting at Care Act (“PPACA”) enacted on March 23, 2010. The seen whether physicians and hospitals can work PPACA describes ACOs in only seven pages, but they together any better to contain costs than they have in the Your Computer are intended to provide a totally new model for past, rather than compete for scarce dollars. delivering health services to Medicare beneficiaries. The concept of physicians working together or with ACOs offer physicians and hospitals incentives to hospitals to provide better and more efficient patient 25 Proactive Ergonomics in the work together to provide quality care to Medicare care is new to many states. California, however, already beneficiaries, while keeping costs down. However, the has substantial experience with many aspects of the Workplace Benefit Employees concept is still short on details. Mark Smith, M.D., ACO model. In 2009, California already had 285 physi- President and CEO of the California Healthcare cian organizations, including integrated medical groups and Employers Alike Foundation, may have described them best: and independent physician associations (IPAs) of sole “The accountable care organization is like a unicorn, practitioners banding together to contract with insurers. a fantastic creature that is vested with mythical powers. The Kaiser Foundation/Permanente Medical Group Food Allergy Awareness Week But no one has actually seen one.” model for coordination of care has been in place for 26 The PPACA initially establishes a national voluntary over 60 years. Physician groups and hospitals that program where ACOs are formed and apply for contract with HMOs already have experience (good and certification from the US Department of Health and bad) in coordinating care and costs through the HMOs’ 27 Research Advances Help Human Services to participate in a Medicare Shared pricing and payment mechanisms. However, patient Savings Program. This program is scheduled to be in participation in these models is generally mandatory, People With Asthma place to sponsor initial projects by January 1, 2012, with whereas participation by Medicare beneficiaries under a three-year phase in plan. The ACOs are supposed to be the ACO model will be voluntary. organizations led by providers (physician groups and Some physician groups and hospitals have previously hospitals) that have collective accountability for the joined together in various models (hospital purchases of entire continuum of care for a specific group of at least physician practices, establishment of foundations to pro- 5,000 patients. The law provides for payment reforms to vide care, risk pools, and other models), with mixed reward quality improvements, and a slowdown of success. Hospital acquisitions of physician groups which increases in spending, as well as establishment of standards to measure success in achieving patient health Please see page 29 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 24 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL Health Care How to Exercise While Sitting at Your Computer

By Kenny Mock • Abdomen: Contract your abdominal and gluteal muscles, hold them there for a or most office workers, being glued to few seconds, then release. Repeat this for their desks while typing away at their every few minutes all day long while you Fcomputers for an average of 10 hours are working at your desk. You can also per- a day is already a part of their normal form Kegels (pelvic floor exercises) while routine. However, sitting at the computer sitting. all day may not exactly be good for the • Calves: Stretch your calves. While sit- body, as it can bring about backaches due ting, lift up your legs on the balls of your to poor posture and eye strain, among feet and set them down. Repeat until your other effects. On the other hand, being in legs are comfortably tired. Repeat after a desk job does not have to be an ordeal about 10 minutes later, and continue doing for your health. If you are one of those this routine for about an hour or so. This people who have to be at a desk all day will exercise your calves, and will help pre- long, there are some simple steps that you vent blood clots from developing in your can follow in order to improve your pos- legs. Blood clots are very common among ture and keep your health in check. middle-aged computer users. Observe the proper sitting posture in a good chair that is designed for desk work. Your back should be straight, your shoulders back, and the top of your monitor should be level with your eyes. If you have to look down or up, then you need to adjust the height of your screen. Also, make sure that your wrists do not lie on the keyboard or on the mouse pad (unless you have a pad with a wrist rest). This will help prevent Carpal Tunnel Syndrome. Keep your legs bent at the knees so that the knees are only slightly higher than your hips. Feet should be flat on the floor or on a step stool of some sort.

Do simple stretching exercises. Stretch your arms, legs, neck and torso while sit- Stand up every half hour to walk ting. This will help prevent you from feeling around a bit. This will ensure continuous stiff. blood circulation in your arms and legs, • Neck: To stretch your neck, slowly flex and will keep them from getting too your head forward/backward, side to side strained. Take walks to the water station to and look right and left. This can be done refill your glass. If you can afford to take almost anytime to lessen tension and strain. longer breaks, take a short walk outside Never roll your head around your neck. your building, and use the stairs instead of This could cause damage to the joints of the elevator to go down. Aside from giving the neck. your legs and heart a good workout, you • Shoulders: Roll your shoulders would be able to take in fresh air as well. forward around 10 times, then backward. This helps release the tension off your Give your eyes a break from focusing shoulders. on your screen. Every 30 minutes or so, • Arms and Shoulders: A good stretch shift your focus from the computer screen for your arms and shoulders is to brace your and scan around other subjects in the hands on the edge your desk, each about a room, such as a window, clock, desk, or shoulder width away from your body. Twist door. This helps promote eye movement your hands in so they point toward your and lessens chances of eye irritation and body and lean forward, hunching your headaches. Another technique to relax your shoulders. Take this a step further and push eyes would be to rub your hands together, your shoulders and elbows closer to the then place your cupped hands over your desk. eyes. • Wrists: Roll your wrists regularly, around every hour or so. Roll the wrists 10 Take advantage of the downtime creat- times clockwise, then 10 times counter- ed by rebooting or large file downloads. clockwise. This will help prevent Carpal Get up and take short walks around your Tunnel Syndrome if you spend a lot of time floor. If you can afford to do it and do not typing. have many co-workers around who would • Ankles: Roll your ankles regularly. As be bothered, try something more ambitious with your wrists, roll the ankles in a clock- such as doing a few push-ups, sit-ups, wise motion 3 times, then counterclock- and/or jumping jacks. wise. This helps improve blood circulation, and prevents that tingling feeling you can Do exercises with the help of a few tools: get when blood circulation is cut off, also • Acquire a hand gripper. They are known as "Pins and Needles". cheap, small and light. When you have to • Chest: Notice if you tend to hunch in read something either on the screen or on front of the keyboard. To counter that, per- paper, you probably won't be needing to form the following exercise: open your use your hands very often, so use this arms wide as if you are going to hug some- opportunity squeeze your gripper. It is an one, rotate your wrists externally (thumbs excellent forearm workout. going up and back) and pull your shoulders • Acquire an elastic band (also cheap, back. This stretch is moving your body the small and light) and use it to do the actions opposite way to being hunched and you mentioned above (i.e., when stretching should feel a good stretch across your upper chest. Please see page 28 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 25 Health Care Proactive Ergonomics in the Workplace Benefits Employees and Employers Alike By Nicholas Curran and Ted Afetian compensation claims and missed work their staffs. Based on our collective experi- postures, reducing the likelihood of such days, employers incur losses from reduced ence and expertise, the benefits that come musculoskeletal disorders as carpal tunnel hat do back, neck and shoulder productivity, worker turnover and, in some from ergonomic workstations far outweigh syndrome. Ideally, keyboard trays are large strains, carpal tunnel syndrome, cases, litigation. By applying ergonomic their cost, and the dividends are much enough for both the keyboard and the Weyestrain, headaches and hear- solutions in the office, employers can sig- greater when implemented on a proactive mouse, as the ability to place the mouse ing problems all have in common? Aside nificantly reduce costs associated with poor basis. close to the keyboard eliminates excessive from the obvious – all are undesirable – ergonomic design. Studies conducted by While we understand that ergonomic reaching. all of these health problems are common such prestigious institutions as Cornell Uni- solutions can be an investment, there are The third piece of ergonomic gear in the workplace. Ergonomics is the sci- versity, as well as multiple case studies, all three crucial “tools” that every employer recommended for every computer work- ence of designing the job, equipment, demonstrate that good ergonomics is good should provide for every employee. Top- station is a monitor arm. Affixed to a desk and workplace to fit workers’ physical economics. Furthermore, because it ping the list of “must haves” are ergonomic or wall, this component floats the monitor capabilities and limitations. Injuries from increases employee safety, comfort and job task chairs, such as the Mitos by Kimball. above the work surface and allows for easy poor ergonomics make up one-third of all satisfaction, there is also a strong human With many modifiable parts (backs, arm monitor depth and height adjustments. As a occupational injuries and illnesses report- case for it. rests and seats), an ergonomic chair easily result, all work surface tasks can be posi- ed to the Bureau of Labor Statistics by Despite the many benefits of designing fits the individual worker and can prevent tioned directly in front of the user while employers every year. Given that 90 per- workstations that adjust to the worker, serious injuries, such as strain to the neck, keeping the monitor optimally positioned cent of all office workers use computers, thereby improving comfort and safety, back and shoulders. Furthermore, because for viewing, greatly reducing eye strain. In this is not surprising. Computer use can many companies take a reactive approach these adjustable chairs actively promote addition to maximizing space savings and cause awkward postures, which increase to applying ergonomics. Such employers natural movement and changing positions, productivity, the user can sit comfortably in the incidence of musculoskeletal prob- prefer to wait until something needs to be they help foster creativity and success. a chair with his or her neck and shoulders lems and decrease performance. In fact, fixed before taking corrective action. How- Ergonomic task chairs should also have five relaxed, wrists straight and head centered at just one or more hours of computer use ever, in spite of current economic condi- wheels for easy movement and a low likeli- above the torso. per day, there is an increased risk of mus- tions, which might be holding some hood of tipping over. The better adjustable In addition to the above mainstay items, culoskeletal discomfort. And at four or employers back, more and more compa- chairs also provide good lumbar support. our clients use a variety of other ergonomic more hours per day, workers are at greater nies are making a shift from an “if” to a Keyboard trays are a close second in tools to improve upon the basic worksta- risk of sustaining actual musculoskeletal “when” philosophy in applying ergonomics importance to ergonomic chairs. Adjusta- tion. The most beneficial of these second- injuries. in the work environment. Many of these bility is typically achieved through a tray ary tools is a height adjustable table. Occupational injuries make up one of firms have already suffered large losses and lowering device. The ability to adjust the Providing a variety of table heights, these the biggest costs to employers every year. are seeking to improve profits by reducing height of a keyboard allows the employee tables support multiple users at one According to OSHA, lost work days due to workplace injuries. Others have analyzed to sit back in his/her chair and relax his/her workstation, as well as different work tasks musculoskeletal disorders result in losses to the cost-benefit ratio of being proactive and shoulders. This is much preferred to the required by individual users. By allowing employers approaching $54 billion a year. see that it is very cost-effective. Some, employee having to adjust to the level of the employee to continually change Many of our respective clients have told us mostly big manufacturing companies, have the keyboard. Many keyboard trays also postural positions from seated to standing, that such injuries add up to their second or even gone so far as to hire ergonomists, include negative-tilt mechanisms, which third biggest cost. In addition to workers’ also known as human factor engineers, on may substantially improve hand and wrist Please see page 29

providence health & services

PROVIDENCE MEDICAL CENTERS Celebrating Those Who HEAL

During National Nurses’ Week, May 6 - 12, and National Hospital Week, May 8 - 14, Providence Health & Services Southern California would like to thank our nurses, physicians and employees for their dedication and service to our patients and communities. Each and every day you make a difference and help make our hospitals among the best.

1-888-HEALING (1-888-432-5464) www.providence.org/california

Members of the Providence Family of Services Providence Providence Providence Providence Providence Providence Medical Institute Holy Cross Little Company of Little Company of Saint Joseph Tarzana Providence TrinityCare Hospice Medical Center Mary Medical Center Mary Medical Center Medical Center Medical Center Providence High School | Burbank Mission Hills San Pedro Torrance Burbank Tarzana Providence St. Elizabeth | North Hollywood Providence Center for Community Health Improvement | North Hollywood Providence Little Company of Mary Women’s and Children’s Clinic | Harbor City Providence Little Company of Mary Sub Acute Care Center | San Pedro The Vasek Polak Family Health Clinic | Hawthorne Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 26 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL Health Care Food Allergy Awareness Week Daniel Rotrosen, M.D., allergy develops in one person and not ties about what food allergy is and how to and Anaphylaxis Network (FAAN), a patient and Anthony S. Fauci, M.D. another, and find out how to prevent and diagnose and treat it. This summer, NIAID and family advocacy and education organi- possibly cure food allergy, research and will publish a summary of the key points zation. This year, the Food Allergy Initiative, education are two of the best tools to help for patients. another advocacy group, joins FAAN in e observe Food Allergy Aware- people living with this disorder. The most common food allergens affect- recognizing the commemorative week. ness Week this year acknowl- In this regard, we at the National Insti- ing Americans are milk, egg, peanut, tree Both FAAN and FAI participated in the Wedging those who live every day tute of Allergy and Infectious Diseases nuts, soy, wheat, fish and crustacean shell- development of the food allergy guidelines. with the concern that their exposure to (NIAID), part of the National Institutes of fish. Currently, there is no way to prevent or As the lead NIH institute for food allergy certain foods may have the potential to Health, were gratified to work with 34 pro- cure food allergy. Food-allergic people research, NIAID supports basic research trigger a life-threatening allergic reaction. fessional organizations, patient advocacy must avoid certain foods and constantly and clinical studies to better understand the The Centers for Disease Control and Pre- groups and federal agencies to develop guard against accidental exposures to hid- causes of food allergy and develop new vention estimates that food allergy affects new national guidelines for the diagnosis den food allergens. Available medications preventions and treatments. Many of these 5 percent of children under the age of 5 and management of food allergy, published can treat symptoms — which range from efforts focus on how the immune systems and 4 percent of older children in the in December 2010. The Guidelines for the itching to a life-threatening drop in blood of people with food allergy might be modi- United States. Scientists believe that the Diagnosis and Management of Food Aller- pressure — but only after the allergic reac- fied to eliminate their allergic reactions to percentage of adults with food allergy is gy in the United States: Report of the tion to food occurs. food. Other studies are examining food similar to that observed in older children. NIAID-Sponsored Expert Panel reflect long- Food Allergy Awareness Week was allergy-associated allergic diseases, such as Until we can better understand why food awaited agreement across medical special- established in 1997 by the Food Allergy eosinophilic esophagitis, a condition that occurs when eosinophils (a type of immune cell associated with allergic reactions) accumulate in the esophagus, and are studying how genes, the environment and 0DNH LW D :,1 :,1 other allergic diseases may affect the devel-

Dr. Fauci is Director of the National Insti- tute of Allergy and Infectious Diseases at the National Institutes of Health in Bethes- da, Maryland. Dr. Daniel Rotrosen is Direc- ZZZYDOOH\FRPPXQLW\FOLQLFRUJ tor of the Division of Allergy, Immunology and Transplantation at NIAID. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 27 Health Care Research Advances Help People with Asthma By Linda S. Birnbaum, Ph.D., Susan B. Pre-toddler Inhalable Particulate Environ- wise good day-to-day asthma control. pollution also can aggravate asthma and Shurin, M.D. and Anthony S. Fauci, M.D. mental Robotic sampler, is a robot devel- The NHLBI will soon launch a network increase susceptibility to allergic diseases, oped by NIEHS grantees capable of mim- of six clinical centers that will integrate and NIAID-supported researchers are he National Institute of Environmen- icking children’s floor activities while col- molecular, cellular and clinical studies of investigating the mechanisms behind this tal Health Sciences (NIEHS), the lecting better estimates of young children’s severe asthma to better predict when seri- association. Similarly, major efforts are TNational Heart, Lung, and Blood exposure to indoor air pollutants, such as ous complications of asthma will occur under way to understand how viral infec- Institute (NHLBI), and the National Insti- particulate matter, pesticides, allergens, and identify new targets for therapy. tions can worsen asthma, and how obesity tute of Allergy and Infectious Diseases endotoxins and airborne fungi. PIPER is Because asthma was the most common may affect the disease. (NIAID) renews their commitment to being used as part of a study that will com- underlying health condition among those In the area of treatment, a recent NIAID- advancing studies that will help improve pare measurements of particulates obtained hospitalized in the United States with 2009 sponsored clinical trial found that aug- asthma prevention, diagnosis, and man- by PIPER with those from standard adult H1N1 influenza infection during the 2009- menting NIH asthma guidelines-based ther- agement. Each institute focuses on a fun- height monitoring stations and examine 2010 influenza season, NHLBI and NIAID apy with a drug that targets immunoglobu- damentally different aspect of asthma, and their association with asthma symptoms. conducted a collaborative study to estab- lin E, an antibody that plays a key role in they work closely together to coordinate NIEHS researchers continue to learn lish safe and effective strategies to vacci- allergy, nearly eliminated seasonal increas- research programs. The goal is to make more about genetic susceptibility to asth- nate children and adults with mild to es in asthma attacks and significantly this year’s theme, You Can Control Your ma. Studies are aimed at identifying genetic severe asthma against the 2009 pandemic decreased asthma symptoms among inner- Asthma, not just a slogan but a reality. risk factors and their interactions with H1N1 influenza virus. The results of this city youth. Asthma is a chronic inflammatory disor- environmental risk factors, in order to study showed that the 2009 pandemic News releases, fact sheets and other der of the airways, affecting more than 17 characterize how they may influence H1N1 influenza virus vaccine is safe and NIAID-related materials are available on million American adults and 7 million chil- susceptibility to the disease. can produce appropriate antibody levels in the NIAID Web site at dren under 18 years of age. Asthma dispro- For more information on environmental people with asthma. http://www.niaid.nih.gov/. portionately affects minorities, people with health topics, visit our Web site at NHLBI press releases and other materi- Finally, NIAID, NHLBI, and several lower incomes, females, and children. The http://www.niehs.nih.gov. als are available online at other NIH institutes, together with the disorder is characterized by mild to life- www.nhlbi.nih.gov. Agency for Healthcare Research and Quali- threatening episodes of airway narrowing NHLBI ty and the Merck Childhood Asthma Net- and obstruction, causing wheezing, cough- The NHLBI supports a broad asthma NIAID work, co-sponsored a workshop to develop ing, chest tightness and shortness of breath. research program that spans basic research, NIAID’s program in asthma research standardized definitions and data collec- Asthma has no cure, but daily preventive genomics, proteomics, epidemiology, clini- focuses on understanding how allergens, tion methods for asthma clinical studies. treatment can enable individuals to man- cal trials and demonstration projects. This pollutants, infections and genetics interact These standards will enable investigators to age their symptoms and lead active lives. support has advanced our understanding of with the immune system to cause and aggra- better compare results across studies and the mechanisms of asthma and improved vate asthma. It also centers on developing better inform the direction of future NIEHS patient care. For example, the NHLBI-fund- strategies to treat and prevent the disease. research. NIEHS is working to understand how ed Asthma Clinical Research Network NIAID-funded researchers have greatly exposures to environmental agents trigger recently demonstrated that tiotropium bro- increased our understanding of asthma by Linda S. Birnbaum, Ph.D. is director, diseases such as asthma, and how we can mide, an anticholinergic drug that helps studying inner-city children, who are at a National Institute of Environmental Health prevent, diagnose and treat these diseases. reduce airway contraction, was an effective disproportionately high risk for the disease. Sciences and National Toxicology Program; In addition to identifying environmental add-on therapy to inhaled corticosteroids Initial studies identified a strong association Susan B. Shurin, M.D. is acting director, factors contributing to asthma, NIEHS is for adults with poorly controlled asthma. between environmental allergic sensitiza- National Heart, Lung, and Blood Institute; developing and testing new technologies to Several current NHLBI research pro- tion and asthma and showed that removing and Anthony S. Fauci, M.D. is director, help determine environmental triggers and grams are addressing the problem of recur- household allergens reduced asthma symp- National Institute of Allergy and Infectious reduce asthma symptoms. PIPER, or the rent asthma flare-ups in people with other- toms and health care visits. Environmental Diseases

:H¶UHWKHSHRSOHZKRFDUHIRU\RX2XUGRFWRUVDQGQXUVHVKDYHEHHQWDNLQJFDUH RI WKH9DOOH\IRUPRUHWKDQ\HDUV:KHQLWFRPHVWR\RXUKHDOWKZHFDUH ',(,(*++(#, /#,"," "(+)#,%*'$ #'," %% 0 %% 818.782.9300 'RLQJ $OO 7KH 7KLQJV 7KDW 0DWWHU 0RVW :H¶UHDYDLODEOHKRXUVDGD\GD\VDZHHN '(/ ' ,* , ' -0+ 2 ///.%% 0)* +(*! %% 0 * +0, *#' (+)#,% #+ '(')*(4, ' '('+ ,*#' (&&-'#,0(/' "(+)#,% #'' *1 +, (+)#,%30 ," *+ ( ," #%0 /+ (* 4. 0 *+ #' *(/ Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 28 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL Health Care How to Exercise While Sitting at Your Computer

Continued from page 24 most supportive seating to prevent carpal exercise your legs at the same time. spent focusing on your computer screen, tunnel and tendinitis. spend 20 seconds focusing on something your arms, do it by pulling apart the elastic TIPS else 20 feet away. band). This will stretch and work the mus- Take a few deep breaths. To work your • Set your chair back rest at an angle • Try not to squint when reading some- cles slightly. abdominal muscles, hold your stomach for larger than 90°. thing on the screen, as squinting can be • Invest in a large size stability ball or a few seconds when breathing in, then • Don't neglect the health of your eyes! bad for your eyes. Most computers have an stability ball-style desk chair, and sit on it release when breathing out. If possible, get It is detrimental to your eyesight to focus at option to increase font size. If you press with back straight and abs firm. You burn some fresh air in your lungs by taking a one thing for long periods of time (i.e., your Ctrl and +, the font size will increase, so calories stabilizing your core and body on walk outside, as mentioned in a previous monitor) so take breaks to look out the you don't have to strain your eyes as much. the ball. While an actual stability ball is step. window and focus at something at a further Pressing Ctrl and - will make the font small- more effective, the chair is a more viable Have a bottle of water by your side and distance away to maintain good ocular er, and pressing Ctrl and 0 will put the font option to use in an office environment. make a habit of drinking some every half health. Also consider purchasing an LCD back to normal. Even if you have 20/20 While sitting or talking on the phone, you hour. If you do this consistently you will screen which is easier on the eyes. If you vision, it doesn't hurt to try to keep it. can bounce or do basic toning exercises. begin to feel more alert. Take trips to your are at your computer for long periods of • Don't sit still. As long you keep Use the actual ball form in moderation water refilling station to refill your jug or time, optometrists recommend following moving, you will be helping to keep your- when typing, as this is probably not the glass, so that you can also walk around and the "20-20-20" rule -- for every 20 minutes self in better shape. Constant movement will burn calories and contribute to cardio- vascular health. Fidgeting is a good way to keep moving, even something such as SANTA CLARITA’S LARGEST INDUSTRY SHOW tapping your foot. However, be mindful of your co-workers, and don't make too much VIP RECEPTION & noise -- whatever way you fidget, the EXHIBITOR SHOWCASE repetitive noises may bother other people. • If you're all alone, try shutting off the Wednesday, May 11, 2011 computer for a bit and exercise. If you're 5:30pm – 8:00pm on a cell phone call, get up and do stretch- REGIONAL CONFERENCE & es, or leg lifts -- anything to keep moving INDUSTRY SHOW during down time away from the desk. • Try exercises that combine opposing Thursday, May 12, 2011 muscle groups (flexors and extensors, 7:30am – 2:30pm e.g., biceps and triceps) to get a good workout. Clasp your hands together with palms facing each other. Pull up with one UP TO 60 hand while pushing down with the other. • If you are a runner or jogger, you can INDUSTRY SHOW sit on the floor and stretch as you use the computer. It will save you time too if you EXHIBITORS! have to do both anyway. • Make music while working to provoke body movement and relieve AGENDA stress. A smaller instrument will be more Registration 7:00 am convenient. Breakfast Keynote 7:30 am – 9:00 am • Consider using Break Pal. It is a useful Jack Stewart, California Manufacturers & Technology Assn. website that will remind you to exercise Industry Show Exhibit Hall 9:00 am – 2:30 pm and guide you through a variety of desk Breakout Session 1 9:30 am – 10:30 am exercises. Other users will even keep an focus on Bio-Technology/ Medical eye on you and encourage you. focus on Green Issues • Your body needs more exercise than focus on Regulatory Reform just what you do at the computer, so be Breakout Session 2 11:00 am – 12:00 pm careful not to think that exercise at the focus on Business Development computer is enough. While exercising at focus on Aerospace/ Defense your computer is helpful, keep in mind that focus on Film & Entertainment it is not a substitute for going to the gym or Luncheon Keynote 12:30 pm – 2:00 pm observing a regular exercise program. • When muscles remain stationary, James A. Kelly, Southern California Edison circulation decreases, muscles tire, and Adjournment 2:30 pm Valencia Gateway tasks become more uncomfortable to perform. Title Sponsor: 28656 The Old Road Valencia, CA • Incorrect computer posture habits combined with long-term stationary sitting may cause medical problems known as cumulative trauma disorder (CTD) or repetitive stress injury (RSI).

Sponsored by: WARNINGS Valley Industry Association • Your body needs more exercise than 25709 Rye Canyon Road, Suite 105 just what you do at the computer, so be Valencia, California 91355 careful not to think that exercise at the (661) 294-8088 computer is enough. While exercising at [email protected] | www.via.org your computer is helpful, keep in mind that it is not a substitute for going to the gym or FOLLOW B2B observing a regular exercise program. Facebook.com/viab2b • When muscles remain stationary, circulation decreases, muscles tire, and tasks become more uncomfortable to perform. • Incorrect computer posture habits combined with long-term stationary sitting may cause medical problems known as cumulative trauma disorder (CTD) or repetitive stress injury (RSI).

Kenny Mock is a personal trainer and s BBCOM fitness specialist based in Studio City. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 29 Health Care Proactive Ergonomics in the Workplace Continued from page 27 fabric panels that can be added around the reporting substantial benefits from their work area that may reduce noise. proactive ergonomics programs. Nicholas Curran is the owner of nicw- height adjustable tables revitalize the For the employer willing to “spring” a It is important to keep in mind that erks, a provider of computer network and body’s circulatory system, encouraging little extra on his/her employees, rebound- successful programs draw upon the other IT solutions for mid-size and small maximum energy levels throughout the er mini-trampolines, such as the Needak expertise of professionals in various fields, businesses in the Los Angeles area. He is workday and reducing accumulated body Rebounder, can help offset the ill-effects of such as IT, office furniture sales and space also a trained Kundalini Yoga teacher and stress and mental fatigue. long hours at the office in front of the planning. Today, many interior designers has studied kinesiology, the study of human Designed to reduce fatigue, discomfort computer. Just five minutes of rebounding a are taking a proactive approach to movement as it relates to physical activity and the risk of repetitive motion injuries day increases oxygen delivery to the body’s employee comfort and workspace function in health and disease. Ted Afetian is a prin- such as carpal tunnel, ergonomic “mice,” cells, detoxifies the body by stimulating by planning ergonomic workstations into cipal of One Source Facilities Group LLC, a such as the 3M Ergonomic Mouse, are movement of lymphatic fluid, and releases the design of projects. In order to create an full-service office furniture dealer specializ- becoming more popular in the workplace. tension and stress. ergonomic work environment that fits ing in ergonomic chairs and accessories as These gadgets work by placing the hand in As this article illustrates, there are many workers needs and employers’ budgets, it is well as heavy client-use areas such as a relaxed vertical handshake position. This tools to increase the comfort and safety of important to utilize consultants, vendors reception, lobby, conference room, and eliminates forearm twisting and allows the employee work areas. And although there and staffers that are both “ergo-knowledge- media centers. Ergonomic chairs & prod- muscles of the hand, arm, and shoulder to is still resistance to implementing ergonom- able” and collaborative. ucts can be viewed at relax. ic solutions, more and more employers are www.team1source.com Also gaining speed are lighting solutions such as LED task lights. In addition to measurably reducing energy use and costs, ergonomic task lights can lessen symptoms of eyestrain and eliminate poor posture and headaches, helping workers feel and perform better. Occasionally, we recommend con- There’sThere’sS Simplyimmpllyy MoreMoreeH Healthealth CareCare toured or curved keyboards to clients. Although there is no evidence validating the benefits, these keyboards seem to help OptionsOptions withwith OurOur DDualual Ne NNetworkettwwork OfferingOOffffeering some people who complain about problems with their hands, wrists and shoulders. Other items we recommend on a case-by-case basis include glare-reducing SimpleSimple forfoforr yyourour eemployees,mplooyyees, simsimplypllyy mormoreef forfoor yyourour ccompanyompannyy screens to cover computer monitors and YourYoYour employeesemployees getget anyanyn numberumbero off tailoredtailoredne networktwork plans, plusplus up toto fourour nenew,ww,, fulfulll networknetwork HMO plans.plans. TheThe rightright solutionsol tu ion at everyevery turn.turn.

Accountable Care TToo ﬁnd outout hhowowH Healthealth NetNetma makeskes healthhealth carecare workworkf forfoory youou andand yyourour employeemployees,es, ccontactontact youryour HealthHealth Net Net representativerepresentativeo orrb broker.roker. Organizations OOrr vvisitisit wwwwww.healthnet.comww..he t.calthne om. Continued from page 23 were the craze in the 1990s have gone by the wayside in the new millennium. The mandates for and implementations of Electronic Medical Records (EMRs), including federal stimulus money to many organizations, now make information already gathered in previous physician encounters, hospital visits, and diagnostic tests readily available to other caregivers, and thus already help to reduce unneces- sary duplicate tests and improve monitoring of health conditions. However, this information needs to be available to everyone in the continuum of care, not just within the hospital or within the medical group – and this was one of the goals in the mandate for ACOs in PPACA. There are also unresolved regulatory hurdles. Combinations of health care providers may have antitrust implications, and economic incentives between hospitals and physician groups may violate various federal (Stark, fraud and abuse, anti-kickback) and state (Speier, anti-kickback) regulatory prohibitions. And unlike most other States, California prohibits the “corporate practice of medicine,” which disallows most hospitals (other than teach- ing hospitals) from directly employing physicians. These are but some of the problems that will need to be overcome to realize the lofty goals of ACOs: to reduce costs, increase the quality of health care, and increase the public’s perception of the quality of care being provided. Christian Aparicio, John Marshall, a Shareholder at Lewitt, Hackman, Shapiro, Marshall & Harlan, in Health Net Encino, is a health law attorney representing Helpingelpping youryour numerous physicians and hospitals, and employeesmplooyyees nnavigateaviggaate served nearly 20 years as general counsel to theireirrp planlan options.op options. one of the largest health care districts in California. Go to www.lewitthackman.com to learn HealthHealth N Netet i issa ar registeredegistered service markmark ofof HealthHealth Net, Inc. © 2011 HHealthealth Net ooff CaCalifornia,lifornia, Inc. All All rightsrights rreserved.eservedd. more. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

30 May 9, 2011 STOCKWATCH SAN FERNANDO VALLEY BUSINESS JOURNAL Market Watch Summary BNY Mellon Valley 50 Presented by All closing prices as of May 4, 2011 Company May 4 52-Week 52-Week 2-week 52-Week YTD PE Mkt. Cap Name Ticker Price High Low % Chg. % Chg. Change Ratio ($millions)

American Reprographics ARC 8.91 10.80 6.00 0.6% -8.0% 17.4% N/M 403.4 Amgen AMGN 57.68 58.74 50.26 2.7% 1.9% 5.1% 11.99 54,276.9 AeroVironment AVAV 28.90 35.96 20.70 5.1% 11.4% 7.7% 26.76 638.6 Bank of Santa Clarita BSCA 8.25 9.00 6.00 0.6% 14.6% 18.7% 25.00 17.8 California United Bank CUNB 12.65 13.30 10.15 1.6% 5.4% 2.4% N/M 66.2 Stocks finished up across the board for the two-week period ended May 4, Capstone Turbine CPST 1.81 2.14 0.62 -0.5% 44.8% 88.6% N/M 444.9 2011. The Dow Jones Industrial and the NASDAQ both finished up, at 2.2% Cherokee CHKE 19.30 21.40 15.72 1.4% -7.2% 2.6% 22.18 171.6 and 0.9%, respectively. The S&P 500 finished up at 1.3%, while the Valley DineEquity DIN 54.46 60.11 24.92 3.9% 47.3% 10.3% N/M 950.6 50 Index led the way finishing up 2.6%. The best local performer over the past two-week period was ReachLocal up 34.8%, while Hemacare was the Diodes DIOD 31.64 34.67 14.50 -4.6% 49.3% 17.2% 18.83 1,451.2 second best performer, up 23.8%. The worst local performers over the past Dreamworks Animation SKG DWA 25.89 39.91 24.64 -1.8% -34.0% -12.1% 14.15 2,204.7 two-week period were Salem Communications and Electro Rent down 9.21% and 7.15%, respectively. DTS DTSI 41.96 50.57 31.03 -2.1% 26.2% -14.5% 47.15 748.7 Electro Rent ELRC 14.81 17.80 11.09 -7.1% 3.9% -8.4% 17.02 356.9 Data provided by Telemet Orion, a source considered to be reliable, and compiled Health Net HNT 33.48 34.03 12.90 5.0% 53.4% 22.7% 15.72 3,243.7 by BNY Mellon Wealth Management. However, the information in this feature may Hemacare HEMA 0.50 0.85 0.27 23.8% -1.0% -10.0% N/M 5.0 not be complete and cannot be guaranteed. The information provided in this feature does not constitute the provision of investment advice. Image Entertainment DISK 0.18 0.30 0.11 12.5% 0.0% 28.6% N/M 4.7 Interlink Electronics LINK 0.34 0.40 0.25 13.3% 13.3% 21.4% N/M 4.7 For more information please contact: James Hillman, Managing Director IPC The Hospitalist IPCM 50.26 52.25 21.17 8.4% 60.9% 28.8% 31.81 841.3 (818) 963-0464 IRIS International IRIS 9.21 11.78 7.26 1.2% -19.6% -10.0% 54.18 164.4 Ixia XXIA 15.94 19.10 8.15 4.5% 50.0% -5.0% 66.42 1,138.6 Index Watch K-Swiss KSWS 11.48 13.19 8.75 -4.9% -4.7% -7.9% N/M 405.2 LTC Properties LTC 28.96 30.16 22.85 -0.9% 5.7% 3.1% 23.93 756.4 Dow Jones S&P Valley MannKind MNKD 4.37 10.05 3.40 17.2% -38.7% -45.8% N/M 502.3 Indexes Industrial NASDAQ 500 50 Mission Valley Bancorp MVLY 5.15 5.15 4.35 0.0% 18.4% 37.3% N/M 0.0 April 20 Close 12453.5 2802.5 1330.4 1007.1 Move MOVE 2.27 2.89 1.75 2.3% 3.2% -11.7% N/M 370.6 May 4 Close 12723.6 2828.2 1347.3 1032.8 MRV Communications MRVC 1.48 1.90 1.15 -5.1% -4.5% -17.3% N/M 233.0 Point Chg. 270.0 25.7 17.0 25.8 National Technical Systems NTSC 7.20 9.01 5.00 -1.8% 33.1% -10.8% 11.25 76.2 2-Wk % Chg. 2.2% 0.9% 1.3% 2.6% Northrop Grumman NOC 64.47 65.77 48.53 4.3% 6.6% 9.7% 9.12 19,141.1 YTD % Chg. 9.9% 6.6% 7.1% 6.5% On Assignment ASGN 10.67 11.67 4.17 13.6% 60.0% 30.9% N/M 399.4 52-Wk Chg. 16.4% 17.7% 14.8% 10.6% Power-One PWER 7.78 13.04 5.90 2.9% -0.3% -23.7% 8.10 1,103.1 PS Business Parks PSB 59.94 63.16 50.69 1.8% 0.9% 7.6% 37.94 1,483.0 Two Week Best Performers... Public Storage PSA 116.35 118.88 85.04 3.6% 18.4% 14.7% 49.51 19,798.8 Percent Change From April 20 - May 4, 2011 Qualstar QBAK 1.76 2.00 1.40 1.1% -9.7% 4.1% N/M 21.6 ReachLocal RLOC 22.16 21.14 11.80 34.8% 0.0% 11.3% N/M 620.4 Ryland Group RYL 16.61 23.13 14.16 -6.2% -24.5% -2.5% N/M 734.8 Salem Communications Cl A SALM 3.45 4.99 2.10 -9.2% -17.7% 8.8% 43.13 85.6 Semtech SMTC 27.16 28.33 15.95 2.0% 51.8% 20.0% 21.90 1,798.3 Simulations Plus SLP 2.98 3.74 2.02 -6.3% 27.9% 10.8% 19.87 48.3 Sport Chalet Cl B SPCHB 2.49 4.10 1.70 19.7% -17.0% -33.4% N/M 35.3 Superior Industries Int'l SUP 24.35 26.34 12.55 -3.4% 40.3% 14.8% 12.68 658.1 Talon International TALN 0.14 0.30 0.08 -6.7% 7.7% 33.3% N/M 2.8 Teledyne Technologies TDY 49.11 53.35 35.34 2.9% 13.4% 11.7% 14.23 1,826.9 Tutor Perini TPC 26.22 26.87 15.56 2.3% 9.0% 22.5% 12.31 1,252.0 Cheesecake Factory CAKE 29.47 34.00 21.56 -3.7% 9.1% -3.9% 21.20 1,782.9 THQ THQI 4.42 7.66 3.33 4.0% -40.6% -27.1% N/M 300.4 Trio-Tech International TRT 4.53 6.88 3.36 1.1% 14.4% 8.6% 21.20 15.5 Unico American UNAM 9.60 10.35 8.57 0.4% 1.8% 5.0% 22.33 51.4 ...Two Week Worst Performers United Online UNTD 6.41 7.81 4.75 2.1% -13.7% -2.9% 11.05 556.7 Percent Change From April 20 - May 4, 2011 ValueClick VCLK 18.05 17.23 8.88 14.4% 87.0% 12.6% 16.41 1,477.2 Vitesse Semiconductor VTSS 5.02 8.88 2.85 1.0% -38.0% 19.8% N/M 101.4 Walt Disney Company DIS 42.62 44.34 30.72 1.4% 16.5% 13.6% 18.86 82,128.7 Top 10 Most Active Stocks 7-Day Average Daily Volume COMPANY NAME VOLUME COMPANY NAME VOLUME AMGN ...... 10,315,371 NOC ...... 2,297,232 DIS...... 5,697,461 RYL...... 1,689,630 CPST ...... 4,429,646 THQI ...... 1,318,096 PWER...... 3,174,711 VCLK...... 1,150,029 MNKD...... 2,523,905 DWA...... 1,052,459 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 31 Van Nuys Airport Group Donates to Children’s Hospital PHILANTHROPY: Gifts Friends of Van Nuys. Friends of Van Nuys Airport is a communi- taken by helicopter used in ty group that supports the airport. The group made the donation after learning of the heli- transporting patients. copter's impact and the involvement the Van This is a regular feature on philanthropic Nuys Airport has with the hospital. activities by Valley-area businesspeople and "The bears will bring a great comfort to companies. children," said Judy Sherif, program administrator of children's emergency services at the Friends of Van Nuys Airport donated 99 hospital. "We are thankful for the donation." teddy bears on April 19 for patients at Chil- dren's Hospital Los Angeles. The group used the airport's Children's Hospital helicopter to make the delivery. The Hairspray Helps Cancer Patients helicopter, Chatsworth-based Sexy Hair Concepts is which was inviting artists to compete for a chance to donated by design the company's 2012 Special Edition GIVING Helinet Avia- hairspray cans aimed at raising breast cancer tion CEO awareness. Alan Purwin, has been used for the past 14 Entries will be accepted for the company's years solely for use by the hospital. Caring is Sexy: Design Contest from May 10 Martin Cooper (far left) donated the 2010 profits from his book “North "We are thrilled to take part in the Chil- through July 1. Artists from anywhere in the of Mulholland” to New Horizons and the Boys & Girls Club of the dren's Hospital and Helinet's mission to assist world and of any skill level can apply. Five West Valley. New Horizons CEO Cynthia Kawa (left) and Boys & Girls children in need," said Neil Smith, chair of percent of net proceeds from – up to $40,000 – Club President and CEO Jan Sobel (far right) accepted the check. All future proceeds from book sales will be donated to the organizations. Councilman Dennis Zine attended the presentation.

from sales of the Special Edition hairspray will ner will receive the opportunity to work with benefit Sexy Hair's nonprofit partner Look Sexy Hair's in-house creative team, interna- Good...Feel Better. The organization teaches tional recognition for the design and Sexy Hair beauty techniques to cancer patients dealing product valued at $500. with the appearance-related side effects of treatment. Also, for every design submission received, Sexy Hair will donate $6 – up to $5,000 total – Dentists Give Computers to the nonprofit organization. Two dentists in Northridge and Newhall are "Through Sexy Hair's Caring is Sexy: giving away computers to the winners of con- Design Contest we are encouraging artist contests that encourage youth to perform good sumers – -whether they be design students or deeds. professionals, or just have a creative passion – The contests were launched by Dr. David to showcase their skills for a good cause," said Shannon in Northridge and Dr. Sarkis Karl-Heinz Pitsch, Sexy Hair's president and Aznavour in Newhall in January. They are CEO. open to anyone under 18 years of age and end Five designers will be named finalists and May 15. will have their creative interpretations posted Each contest participant is to submit an online for a two-week voting period. A judg- essay that describes his or her good deed. The Van Nuys Airport guide Dee Lewis (far left) and the Friends of Van Nuys ing panel and the online "people's choice" vote winner of each dentist's contest will receive a Airport donated teddy bears to Children’s Hospital Los Angeles. Judy Sherif will determine the contest's winner. The win- brand new computer. (left center) accepted the donation for the hospital. Court Dramatically Expands Illegal Retaliation Concept WORKPLACE: Decisions by Title VII. The fiancé would be fired, it declined to identify a plaints with the Department of Labor, but is Sixth Circuit Court fixed class of relationships for which third- broad enough to include oral complaints to make it easier for employees to of Appeal also party reprisals are unlawful. In fact, the only management like those made by Kasten. upheld dismissal of guidance given by the high court on the issue Responding to a concern that employers sue their companies. the suit, reasoning was to say that firing a close family member won’t be able to know whether an employee mployers beware. The U.S. Supreme that Thompson’s ter- would certainly count, whereas a milder is actually making a protected complaint or Court has issued two significant mination could not reprisal on a mere acquaintance will almost just letting off steam, the Court offered the Edecisions which dramatically expand be “retaliatory” as never do so. As for everything in between, following guidance: a complaint “must be the concept of illegal “retaliation” under fed- that word is used in that will be a matter for future litigation. sufficiently clear and detailed for a reason- eral job bias and wage hour laws. Both cases Title VII since able employer to understand it, in light of make it easier for employees to sue for EMPLOYMENT Thompson himself Second decision both content and context, as an assertion of retaliation. LAW had not engaged in In Kasten v. Saint-Gobain Performance rights protected by the statute and a call for The first case, Thompson v. North Richard Rosenberg any activity protect- Plastics Corp. the Supreme Court expanded their protection.” American Stainless, LP, was unusual ed by the statute. potential employer liability for retaliation Both decisions by the high court expand because it involved two co-workers at North under the FLSA. In this second ruling, the the concept of illegal retaliation under federal American Stainless who were engaged to be High court disagrees high court was asked to decide whether a job bias and wage-hour laws. The Court married. The company fired male employee A unanimous Supreme Court disagreed mere oral complaint about wages to a super- made it abundantly clear that the anti-retalia- Eric Thompson after Thompson’s fiancée, and reinstated Thompson’s case. The visor was enough to form the basis of a retali- tion provisions apply to a broad range of Miriam Regalado, filed a sex discrimination Supreme Court said that if the facts Thomp- ation case. employer conduct and that the words an charge against the company with the Equal son alleges are true, his firing by NAS would The employee, Kevin Kasten, claimed employee utters to even a low level manage- Employment Opportunity Commission indeed constitute unlawful retaliation. In that he had been terminated in retaliation for ment member can be legally significant. In (EEOC). Thompson sued North American, allowing his case to proceed, the Court said orally complaining to company officials light of this development, employers should claiming that North American fired him in that Title VII’s anti- retaliation provision about the time clocks. Among other com- double their efforts to educate managers retaliation for his fiancée’s EEOC filing. must be construed to cover a broad range of ments, Kasten had told supervisors that he about how retaliation laws apply in the work- The anti-retaliation provision in Title VII employer conduct that might dissuade a rea- was “thinking about starting a lawsuit about place. prohibits discrimination against an employee sonable worker from making or supporting a the placement of the time clocks.” because the employee has filed a charge and discrimination charge. According to the The FLSA provides minimum wage, max- Richard S. Rosenberg is a founding part- permits a person claiming to be aggrieved by Court, a reasonable worker might be dissuad- imum hour, and overtime pay rules. Like ner of Ballard Rosenberg Golper & Savitt an alleged employment practice to file a civil ed from engaging in protected activity if she Title VII, the FLSA also forbids employers LLP, a management side labor law firm in suit. knew that her fiancé would be fired. from discharging an employee because the Glendale. Rosenberg was selected as one of The trial court ruled for NAS and dis- While the Court thought it “obvious” that employee has “filed any complaint”. The the 25 best lawyers in the San Fernando Val- missed the case on the ground that third-party a reasonable worker might be dissuaded from high court ruled that the term “filed any com- ley. He may be reached at (818) 508-3700 or retaliation claims like this were not permitted engaging in protected activity if she knew her plaint” is not limited to written formal com- [email protected]. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 32 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL

News and notes from around the greater AROUND THE VALLEYS San Fernando Valley area SAN FERNANDO VALLEY nationally recognized expert on small business The competition pits the nation’s best high ment to environmental stewardship and the loan funds and micro lending and a strong sup- school automotive vocational education stu- well-being of farm workers,” said Mike Cav- Cost: The Original PennySaver has started a porter of business development in low to mod- dents against one another for the title of ‘Amer- allero, President of Dole’s North American new daily deals website, SaverTime.com erate income communities. ica’s Top Technician’. Tropical and Fresh Fruit division. The site gives members access to local Under Barragan, VEDC serves more than Galpin Ford helped Hill and Sullivan train daily deals in their local geographical areas. 6,000 businesses with financing, training, and for the competition with over forty internship Driving: TicketBust.com has made available The deals are typically up to 50 percent off the assistance. hours at its North Hills dealership. a mobile application to assist drivers in contest- original purchase price of goods and services. “We at Galpin Motors are happy to support ing traffic tickets. Two Valley businesses participating in the TARZANA our community and the youth of our county,” iTicketBust is available to the iPhone and program are pet groomer The Groom Room said Vice President Karl Boeckmann.“Our Android. in Valley Village, and Charlie’s Rooter Serv- Advice: Wedding planner Wayne Gurnick contribution to the auto tech competition Using the app, a user can take a picture of ice in Reseda. has started a 24-hour, 7-day a week Wedding allows us to cultivate the next generation of their traffic ticket, fill out some basic informa- The website fits in with the company’s goal Planning Hotline. professional technicians.” tion and send the ticket and information to of matching local advertisers with local cus- The hotline provides live professional wed- TicketBust.com for help in contesting and dis- tomers, said PennySaverUSA President ding planning expertise around the clock for Learn: More than 1,000 students were missing the ticket. Loren Dalton. couples using Gurnick’s services. expected to attend Aviation Career Day at Syn- “We feel it’s a no brainer,” said TicketBust “Instead of having to travel miles for the “Over the past 20 years, I’ve worked on cro Aviation at Van Nuys Airport on May 9. founder and President Steve Miller. “Everyone typical once-in-a-lifetime special experience weddings of all sizes and income levels and The event exposed students to the many uses their smartphone for everything these appearing on other daily deal sites, Saver- found that everyone wants the ability to enjoy careers in the aviation industry. days.” Time's approach allows members to access their wedding day without being overwhelmed Fifty exhibitors were expected to participate deals on essential products and services within by planning issues,” Gurnick said. “Planning a in the event as well as static aircraft and heli- their own local driving area,” Dalton said. wedding requires the experience to handle any copter displays. VENTURA COUNTY Active SaverTime members can receive issues that arise and the ability to select ven- Aviation Career Day was sponsored by additional savings credits by referring their dors who are a good match, a high level of eti- Syncro Aviation, Van Nuys Airport and the friends to the site. If the friends in turn refer quette and the knowledge of contract terms office Councilman Tony Cardenas. SIMI VALLEY their friends to join, the original referring mem- unique to the wedding industry.” ber will receive more savings on purchases. SHERMAN OAKS Publish: Welcome to the Neighborhood NORTHRIDGE magazine was named as small business of the GLENDALE Efficient: Columbus Center on Ventura year for the 38th Assembly District by Assem- Corruption: Pulitzer Prize winning Boulevard is one of more than 200 buildings blyman Cameron Smyth. Living: Senior assisted living group Southern reporters Jeff Gottlieb and Ruben Vives will taking part in the U.S. EPA-sponsored National The magazine began publishing seven years California Presbyterian Homes has changed its speak at the Kenneth S. Devol First Amend- Building Competition: Battle of the Buildings. ago and focuses on the community and busi- name to be.group. ment Forum at California State University, The competition pits buildings from across nesses of Simi Valley. Owners Ben and Kid The Glendale-based nonprofit organization, Northridge on May 10. the U.S. into improving energy efficiency and Gilbert will receive the award in Sacramento which started in 1955 as a single senior living Gottlieb and Vives received the Pulitzer for determining who can reduce energy use the on June 6. community, now has 34 licensed and afford- Public Service for their reporting that uncov- most. “Small businesses drive the economic able housing communities. ered a corruption scandal involving elected and Columbus Center is a four-story building engine of California, and I always welcome the “We believe our new name is more reflective other officials in the City of Bell. built in 1987. opportunity to recognize hardworking business of our mission and the depth and breadth of what The forum is free and takes place from 2 Competitors will measure and track their owners,” said Smyth. “In addition to their eco- we offer today’s older generation,” said John H. p.m. to 4 p.m. building's monthly energy consumption using nomic contributions to our community, the Cochrane, III, be.group’s president and CEO. EPA's Energy Star online energy tracking tool. owners of Welcome to the Neighborhood Mag- “We serve people of all faiths and beliefs, and SUNLAND They also will be able to exchange ideas and azine have also shown community leadership as our communities are truly places where residents strategies through various social media appli- active members of the Simi Valley Chamber of can be everything they want to be.” Honor: Actor and cations, including a live Twitter feed and a Commerce, as well as Leadership Simi Valley.” While the name is changing, the organiza- radio talk show host Facebook forum. The Gilberts commitment to corporate giv- tion is maintaining the same nonprofit status, Robert Conrad will Finalists will be chosen in July with the ing is demonstrated by the support they give to mission and core values. Individual communi- dedicate his May 19 winner named in November. programs that enhance leadership skills and ties will retain their current names and cultures. radio show to American foster community goodwill. The name-change process took nearly a soldiers and veterans. year and involved extensive research and con- “The PM Show with CONEJO VALLEY versations with stakeholders, Cochrane said. Robert Conrad” will ANTELOPE VALLEY feature celebrity guests ENCINO who were in the mili- NEWBURY PARK tary, as well as soldiers Organize: The Visual Effects Society has Conrad past and present who Award: Software developer MAXON Com- formed a new section serving New York, New will tell their stories of what the military has puter has received a product of the year from Jersey, and Connecticut. meant to them. Live Design Magazine. The section becomes the sixth for the VES, Conrad is best known for portraying 19th The publication recognized the company which represents visual effects artists in the Century super spy James West from the “Wild, for its MAXON 4D modeling, painting, anima- film, television, commercial, and video game Wild West” television series which ran on CBS tion and rendering software used to create industries. from 1965 to 1970. high-end 3D images. The New York Section will focus its short “The PM Show” airs on the CRN Network The Live Design awards recognize out- term goals on establishing member education and on its website, www.crntalk.com. standing products in the live entertainment and mentoring programs, organizing and host- design and technology industry with a strong Fly: SpaceShipTwo with rotating tail up. ing creative and technical panels, and expand- CHATSWORTH accent on projection. ing local membership in the region. “We’re honored that the professional enter- MOJAVE “With New York coming online, the VES Safety: Virtual Guard Inc. has expanded its tainment design technology community has has made a major leap in the depth of art and location and operations of providing security to recognized CINEMA 4D as a standout design Space: Commercial space vehicle Space- technique across all verticals of the industry individuals and businesses. tool and accept this award on behalf of our cus- ShipTwo completed another test flight to worldwide,” says VES Chair, Jeffry A. Okun. Virtual Guard offers security operations for tomers whose dedication to our products demonstrate its re-entry method using its rotat- their clients from custom planning of a stand remains a key ingredient to our continued suc- ing tail section. BURBANK alone VG System or a system that blends cess,” said MAXON US President and CEO The “feathered” configuration involves organically with existing systems. Paul Babb. rotating the tail upwards to a 65 degree angle Speak: Roberto Barragan and David L. “A nanosecond of time can mean millions to the fuselage to slow the descent back to Warren were the speakers at the commence- at risk,” said Steve Dvir, the chief operating WESTLAKE VILLAGE Earth. ment ceremonies at Woodbury University. officer. “In today’s time security is commonly The May 4 flight was the third in 12 days Barragan, president of the Valley Economic top priority and I want to offer the best to our Healthy: Dole Food Co. now sells bananas for the spacecraft built by Scaled Composites Development Center, attended the graduate clients. It’s been my business for over 25 years grown on farms certified by the Rainforest and operated by Virgin Galactic. ceremonies on May 6 to protect assets and guard from unknowns.” Alliance. The test of re-entry is another important and Warren was the These farms meet the Alliance’s compre- step to starting commercial operations with the speaker at the under- VAN NUYS hensive environmental and social standards, craft, said Virgin Galactic CEO and President graduate ceremonies protecting wildlife habitat and workers alike. George Whitesides. on May 7. Warren, Compete: Two students from Van Nuys Joining forces with the Rainforest Alliance “The spaceship is a joy to fly and the feath- president of the High School represented the Los Angeles area to bring certified sustainable bananas to con- ered descent portion added a new, unusual but National Association at the 2011 National Automotive Technology sumers in the U.S. is one part of Dole’s long- wonderful dynamic to the ride,” said Pete of Independent Col- Competition in New York City in April. standing commitment to environmental respon- Siebold, a co-pilot on the flight. “The fact that leges and Universities, Traniece Hill and Shane Sullivan, the stu- sibility. it all went to plan, that there were no surprises also received an hon- dents, and their auto tech teacher, Joe Agruso, “Being able to add the Rainforest Alliance and that we brought VSS Enterprise back to orary doctorate. were sponsored by the Greater Los Angeles Certified seal to our bananas is a great Mojave safe and sound is a great testament to Barragan Barragan is a New Car Dealers Association. reminder to our customers of Dole’s commit- the whole team.” Thumbnails | SFVBJ User Guide | Front Page | Table of Contents AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 33 Staycations It’s Almost Summer How About Taking Some Time Off and Saving Money With a Staycation?

ith the economy still a challenge for many In Calabasas, the Griffin family are prepping for of our collective pocketbooks, and with the their own film festival at home. They’ve gathered Wprices of food and fuel seemingly on a con- about fifteen of their favorite DVDs and have a huge tinuous rise, more and more families are opting to 58” plasma to screen them on for family and friends forgo the traveling vacation and stay home this sum- over about a two week period. mer. But it doesn’t mean the working members of “Having all this stuff right at the tips of our fingers the family should avoid asking for that coveted time has actually kept us home, kept us from going on off. While traditional vacations may be out this sum- vacations. We've just been able to enjoy ourselves at mer, "staycations" are taking their place in a big way. home," Vicki Griffin found. About 50 percent of American travelers are chang- Many parents, in fact, find the staycation more ing their summer travel plans because of prohibitive relaxing than going away, especially if they have gasoline costs and sticking closer to home, according young children. to a survey by the travel Web site TripAdvisor. “I turned my backyard into a ‘family decathlon,’ Many say they'll be relaxing in their own yard, that includes Wiffle balls, a tent, bobbing for apples, such as Pete and Megan Rooney of Woodland Hills. hula hoops and a picnic area complete with blanket This summer, the Rooneys are pitching a tent, building and barbecue,” said Lisa Silva of Van Nuys. a campfire and taking in the night sky. The budget- conscious couple says vacation is a mindset. How to Have a Great Staycation "It's kind of like roughing it. We have friends that • Schedule start and end dates. Just as you would make fun of us, you have to be here to see it," Megan with a vacation, schedule a beginning and ending for Rooney said. your staycation to make it feel like an official vacation. In Encino, the Dixon family is choosing local Otherwise, it runs the risk of feeling like just another tourist draws like Universal Studios. string of nights in front of the tube. "We want to give the kids the full amusement park experience, but you don't have to travel out of the Val- • Pack that time with activities. Plan a daily activ- ley to enjoy what we have here," said Kim Dixon. ity, and make sure something takes you out of the Gina Calhoun of Studio City is making reservations house — for fun — every day. at a couple of local hotels for her and her kids. • Declare a "choratorium." That means no chores! "They love staying in hotels, period. The pool, the Don't make the bed, vacuum, clean out the closets, amenities, the room service – we can do it all close to pull weeds — nothing. You're on vacation! home and think just how much we’ll save doing it here in the Valley versus traveling to Hawaii or the • Take staycation photos or videos, just as you Bahamas," she said. would if you went away from home for your vacation.

A Habitat Staycation Location Spotlight: “Family Movie Night” Great Things to Builds a Memory Your Warner Center Initiative Do During Your Family Will Never Marriott 35 Takes Flight 35 Staycation 36 Forget 34 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 34 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL Staycations A Habitat Staycation Builds a Memory Your Family Will Never Forget staycation can be an experience This is the organization’s second WE Build. you will remember for a lifetime. Last year over 500 women helped raise AWhether your family yearns for an funds and saved the San Fernando Habitat old fashioned barn-raising, your kids (and affiliate over $100,000 through their con- their parents) never really grew out of struction work. those Legos, or you enjoy meeting a true For children, teens and young adults, need in your neighborhood-Habitat home Habitat is hosting its first Youth United building is a place to bond and fulfill your Build on Saturday, June 18. Normally vol- staycation dreams. unteers must be at least 16 to build at the Habitat for Humanity San Fernando/ construction site, but on this day, children Santa Clarita Valleys has opportunities to as young as 10 years old can come out and volunteer for a day or a week building new participate in a separate, safe area. Chil- homes for low-income working families. dren 10-15 will be building shelves for the You may gain some great new skills, from kids moving into the houses, and painting siding to carpentry. And you’ll certainly end and decorating the playhouses the Habitat each day with a car full of smiles and a children will play in. Youth 16-25 will work sense of satisfaction when you see the on the actual houses our families will move results of your labor. into, completing various tasks necessary to A family reunion Team Build provides a finish up the last few of houses in the 61- great opportunity to gather even the largest home community. Youth Build will feature family for a fun day of re-connecting and rising young stars from prime time, Nick- bonding, and activities can be structured elodeon and Disney television and feature for every age and ability. With Habitat staff films, who will work alongside young peo- to take care of lunch, there is plenty of time ple from across the San Fernando and to chat and reminisce. Santa Clarita Valleys. Habitat also has special events coming With a Habitat staycation you will not up that can be incorporated into a great only save money on gas, airfare and hotels, weekend at home. you will be helping your fellow community On May 14 and 15, WE Build is all members by building them quality low- about women empowerment… and the income housing that would not have men who honor them. Participants pick access to without the community’s help. either the Saturday or Sunday and will help build 10 homes and a new community There are many other ways to enjoy a playground. A day of fundraising and advo- sion stars, and professional speakers will receive a pink hard hat, a t-shirt, and lunch. staycation the Habitat way. Just visit the cacy, the lunch program will feature explore the role of women in non-tradition- The day will end with some friendly com- local affiliate’s website at www.humanity- celebrity builders, including many televi- al employment. Each participant will petition in a construction-themed relay. ca.org or call the office at (818) 884-8808.

Where excellence is priority

The Perfect Destination Reserve your 4-Diamond hotel experience at Hilton Los Angeles North/Glendale & Executive Meeting Center hotel. A relaxing oasis nestled in the heart of the Glendale business district, this North LA hotel near Universal Studios Hollywood offers the comfort of elegantly-appointed accommodations and first-class service in an ideal location. A preferred choice among Los Angeles hotels near Bob Hope Burbank Airport, where accommodations are welcoming, service is exceptional and excellence is priority.

Location Spotlight: Warner Center Marriott An Intimate Wine Tasting et in the San Fernando Valley, in appetizer specials are available nightly Without Traveling to Napa. Woodland Hills, the Warner Center including the Urban Cooler made with SMarriott is a newly reenergized Grey Goose le Citroen, Hpnotiq Liquer and world. fresh lemonade. Luxury reigns in its 474 guest rooms and Workout warriors of all levels can chal- [|wwxÇ V{tàxtâ 9 ZtÜwxÇ suites with Marriott’s plush Revive bed and lenge themselves in the Warner Center 32-inch HD flat-panel TV that connects to Marriott’s recharged fitness center with your laptop, smart phone and more! advanced equipment and personal Corporate Events | Garden Weddings & Receptions | Wine/Food Pairings | Antiques and Gifts Warm breezes? Check. A majestic, monitors. glowing fire pit? Check. An azure pool No less than 25,000 square feet of all- 23130 Sherman Way, West Hills, CA 91307 sparkling in the moonlight? Check nightly! new function space, including a dazzling 818.610.3228 • [email protected] Enticing and inviting, the Warner Center new ballroom, sets the scene for stellar www.hiddenchateau.com Marriott’s new Urban Oasis is one of the banquets and meetings. For refined refresh- hottest spots in the Valley. Urban Oasis has ment, visit Starbucks, the ultra hip Q Marti- become a popular gathering spot to sip ni Bar and the newly restyled Breeze, an martinis – whether it’s with a few friends or American Grill featuring indoor and out- a shimmering social event. Imagine a pri- door dining, where you can relax and vate party in your own cabana framed by unwind. tiki torches or a splashy South Beach-style event in this hip new venue. There’s certainly a new energy at the Dip into Happy Hour Monday through Warner Center Marriott–agreatplace to Thank You for Caring! Friday from 5 to 7p.m., where drink and recharge your batteries!

Thank you to the following sponsors who made the Boys & Girls Club of the West Valley’s fundraiser, “Family Movie Night” Club de Cuba, a huge success. Initiative Takes Flight little more than one year ago, Proc- Movie Night in partnership with P&G is an ter & Gamble and Walmart anchor to our broader program,” said TEXAS HOLD‘EM SPONSORS CRAPS TABLE SPONSORS Alaunched what they refer to as the Stephen Quinn, Walmart U.S. chief market- Aaron, Thomas & Associates – Gary M. Thomas Ilene & Larry Abramson “Family Movie Night” initiative with a ing officer. “Most importantly, it’s something Allen Lawrence & Associates, Inc. Brent’s Deli City Cuisine Group series of films sponsored by the two com- we know people want. It’s also important to Blue Shield of California panies that would be welcomed into the growth of our business, and is one more Cushman Wakefield homes across America. The notion being way we can deliver on our promise to help Kim & Scott Krivis Fidone & Matooka that American families could still enjoy our customers live better.” Schneider & Associates Claim Services Mia & Jeff Friedman wholesome family entertainment without The Family Movie Night initiative began ValleyCrest Companies Gelb Group, A Family of Companies even leaving their homes. when research conducted together with the Westfield Topanga & Promenade Hilton Woodland Hills The first film in the series, “Secrets of the Association of National Advertisers’ (ANA) Karla Ross Productions Mountain” first aired on April 16, 2010. Alliance for Family Entertainment revealed On-site LaserMedic Corporation Other movies in the franchise include “The that parents across America are seeking BLACKJACK TABLE SPONSORS Giovanni Ortega Jensen Project,” “A Walk in My Shoes” and more family-oriented entertainment Pratt Whitney Rocketdyne Peoples Choice Charities most recently, “Change of Plans,” which was options. This led P&G and Walmart to part- Rosenheim & Associates just released on DVD last month. All the ner to make a commitment to be part of the Ellen & Howard Wang Councilman Greig Smith movies saw solid ratings for their original TV solution. New research conducted by the State Farm Insurance film premieres, landing in the top three in companies reveals that parents are still ROULETTE TABLE SPONSORS Stern Executive Search, Inc. their timeslots on broadcast television. seeking more family entertainment options. Cooper Communications, Inc. Time Warner Cable “Truth Be Told,” which premiered last In fact, 94 percent of those surveyed said it’s Dilbeck Realtors ValleyCrest Tree Company month, is the fifth movie in the initiative. extremely or very important that their fami- FMS Financial Partners Bonnie & Don Weissman Production has just completed on the sixth lies spend time together and entertainment The Kentor Family Julius Woythaler, MD movie “Field of Vision” which will air on is a primary way their families get together. Councilman Dennis P. Zine June 11 on NBC. Families can mark their Eighty-one percent say they enjoy watching Keyes Motors calendars for additional movies also sched- movies with their families and 75 percent Media Design Group uled to air on NBC on August 6, September enjoy watching TV together. Southern California Gas Company 3 and one in December 2011. Subtle Pressure Inc. “We’re committed to delivering more For more information visit Townepark quality family entertainment options to par- www.familymovienight.com or University of West LA www.wvbgc.org ents across the country, and our Family www.facebook.com/familymovienight. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 36 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL Staycations Great Things to Do During Your Staycation os Angeles County has no shortage of Placerita Canyon Park and Nature Center - presentations, studio back-lot tour, and origi- Aquarium of the Pacific - The Aquarium of fun weekend or staycation activities. Placerita is a unique east-west running nal sets from 'Star Trek' and 'Cheers.' the Pacific is a celebration of the world's LBelow, in no special order, is a list of canyon featuring cool, shaded oak groves, a largest and most diverse body of water. suggestions we collected from various willow and sycamore-lined seasonal stream Museum of Contemporary Art - The only Through dozens of breathtaking exhibits, locals who weighed in on their favorite and numerous other interesting plant and institution in LA devoted exclusively to art you'll meet more than 12,000 of this places to take themselves, their kids or animal communities. The historic "Oak of from 1940 to the present, featuring exhibi- ocean's inhabitants, including some 550 out of town guests. the Golden Dream" is the site of California's tions of painting, sculpture, drawings, different species. original gold discovery in 1842. prints, and photographs of importance. Kodak Theatre - Kodak Theatre is the crown Museum of Latin American Art - The jewel of the Hollywood and Highland Norton Simon Museum - European paint- Skirball Cultural Center - The Skirball Museum of Latin American Art in Long entertainment complex located in the heart ings and sculpture range from the 14th to museum collection, reflecting a history of Beach, California, is the only museum in of historic Hollywood. Since opening in the 20th century. The Museum exhibits 4,000 years, ranks among the largest of its the Western U.S. to exclusively feature con- November 2001, the theatre has hosted a Renaissance, Baroque and Rococo master- genre in the world, with 25,000 objects of temporary art from Latin America. range of prestigious artists and events pieces by Raphael, El Greco, Rubens, Rem- artifacts related to Jewish life and culture. including the Academy Awards Cere- brandt, Hals, and Tiepolo, along with works The museum's core exhibit, Visions and Queen Mary Seaport - A floating city monies. from the 19th and 20th century by Goya, Values: Jewish Life from Antiquity to Ameri- awash in elegance, the Queen Mary, listed Manet, Monet, Degas, Renoir, van Gogh, ca, explores themes related to the pursuit of on the National Register of Historic Places, Los Angeles County Museum of Art - With Cézanne, Rousseau and Picasso. the American dream through immigration, remains one of the most famous ships in more than 120,000 works in its permanent acculturation and the embracing of demo- history. Relive the elegance of transatlantic collection, LACMA is the premier visual Santa Monica Pier Aquarium - The Santa cratic values. travel with historic shipwalk tours, elegant arts museum in the western United States. Monica Pier Aquarium is a marine science restaurants, unique shops, 16 art deco learning center and aquarium serving the Hollywood Wax Museum - This unique meeting and banquet salons, and a charm- American Cinematheque's Egyptian general public. The center uses interactive and exciting attraction takes visitors of all ing on-board hotel. Theatre - The Cinematheque is a cultural, lessons and activities on the basic concepts ages on a personal stroll down memory arts organization that programs year-round of marine environmental studies, marine lane, recapturing special moments with old Starline Tours of Hollywood - Since 1935, specialty film series at the newly renovated, biology and oceanography. friends from movies, television, music, 'Starline Tours of Hollywood' provides the landmark 1922 Egyptian Theatre on Holly- sports and history. most exciting tours to discover greater Los wood Boulevard. Griffith Observatory - The Griffith Observa- Angeles. Our daily Hollywood and Los tory has been a major Los Angeles land- Speedzone - SpeedZone, a park built Angeles tours are from 2 hours: Movie stars Southwest Museum - The Southwest Muse- mark since 1935. It is visited by nearly two around speed and competition, incorpo- homes tour which departs every 1/2 hour, um holds one of the nation's most impor- million people each year end ranks seventh rates real racing action, indoor interactive to all day tours like the Grand tour of Los tant museum, library, and archive collec- on the list of major tourist attractions of entertainment and great food to create a Angeles or Los Angeles Tours by night. tions related to the American Indian. In Southern California. It sits on the southern one-of-a-kind entertainment experience. addition it has extensive holdings of Prehis- slope of Mount Hollywood where it com- Situated on approximately 12 acres of land. The Gamble House - The Gamble House in panic, Spanish Colonial, Latino, and West- mands a stunning view of the Los Angeles Pasadena, California, is an example of ern American art and artifacts. basin below. Thousands of people enjoy the Museum of Neon Art - The Museum of American Arts and Crafts style architecture. view from its balconies, especially at night. Neon Art (MONA) is a non-profit, cultural The house and furnishings were designed Los Angeles Natural History Museum - The and educational organization which by Charles and Henry Greene in 1908and Museum assembles, conserves, interprets, Hollywood Entertainment Museum - Cele- exhibits, documents and preserves contem- is a National Historic Landmark. Owned and holds in trust collections of irreplace- brates Hollywood. the place and the enter- porary fine art in electric media and out- and operated by the University of Southern able objects from nature and human history. tainment arts. with interactive exhibits, video standing examples of neon signs. California it is open for public tours.

ALWAYS AMAZING EVER CHANGING May 14 and 15, 2011 Calling Valley Businesses Activate your employees for a fun volunteer event Reach influential women Support affordable workforce housing The impressive enhancement of our 10,000-square-foot so new. so chic. so very now. the chic, new poolside dining, bar, and fire pit, along with cabanas, pool and terrace furnishings amongst lush California foliage. A great place to see and be seen. An ideal option for your next group reception or social Join As a Sponsor, Team or gathering.

F 474 Luxurious guest rooms and suites As an Individual F 25,000 square feet of all-new function space including an 11,000 square foot Grand Ballroom Register Now: www.HumanityCA.org/events F Spectacular indoor and outdoor event spaces F Exceptional banquet and catering services Join Our Sponsors F Q Martini Bar Home Depot Foundation, F On-site, full-service Starbucks® Citibank, National Construction Rentals, F Marriott Rewards® Program The Gas Company, Rabobank, CBS Television Studios, The Metropolitan Water District of Southern California, Legacy Construction & Development, Landmark Waste Removal, Lowes, Entertainment Industries Council,

VALLEY BIZ SEEN Greater Valley business events

On April 18, the Woodland Hills/Tarzana Chamber of Commerce celebrated the grand opening of Printing in Colors Los Angeles with a ribbon cutting ceremony. Chamber CEO Diana Williams (center) joined owners Roberto Canillas (center- left, with scissors) and Osaro Osagie (back-center) for the event. On April 30, United Chambers of Commerce of the San Fernando Valley held an event to clean up several bridges in the community. Members from several local chambers volunteered for the effort.

PHOTO BY JIM BRAMMER The Valley Cultural Center hosted its 12th annual Food, Wine and Microbrew Festival on April 28 at Westﬁeld Promenade. Attendees tasted samples from local wineries, restaurants and microbreweries at the fundraiser event.

The new parking Valley Biz Seen structure and helipad publishes photographs at the Henry Mayo of business-related Newhall Memorial events in the valleys, Hospital opened including parties, on April 27. awards dinners, beneﬁts Roger Seaver (left, and other celebrations. holding scissors), the hospital’s president Photos must be clearly and CEO, was joined and completely labeled by hospital staff and including formal name board members, of event and exact date representatives of it took place. elected officials and Please e-mail Santa Clarita Valley photos to Chamber of Commerce [email protected] President Terri Kingery and don’t forget Crain for the ribbon to include cutting ceremony. contact information. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

38 May 9, 2011 CALENDAR SAN FERNANDO VALLEY BUSINESS JOURNAL

Contact & RSVP: (818) 989-0300 Contact & RSVP: (818) 676-1750 Tuesday, May 10 Federal State Payroll Tax Seminar Networking Mixer Navigating the Federal Acquisition Regs Tuesday, May 17 9 a.m. – 3 p.m. 5:30 p.m. – 7:30 p.m. 8 a.m. – 12 p.m. VEDC North Valley Regional Chamber of Commerce Sales & Negotiations VEDC 5121 Van Nuys Blvd., Sherman Oaks Hearing Aid Specialists, Inc. 4 p.m. – 6 p.m. 5121 Van Nuys Blvd., Sherman Oaks Free 9153 Reseda Blvd., Northridge VEDC Free Contact: 818-907-9922 Free 5121 Van Nuys Blvd., Sherman Oaks Contact: 818-907-9922 Contact & RSVP: (818) 349-5676 $10 Contact: 818-907-9922 Accounting & Bookkeeping 4 p.m. – 6 p.m. Business Plan Basics VEDC 4 p.m. – 6 p.m. Wednesday, May 11 Evening Mixer 5121 Van Nuys Blvd., Sherman Oaks VEDC 4th Annual CFO Awards 6 p.m. – 7:30 p.m. $10 5121 Van Nuys Blvd., Sherman Oaks 11:30 a.m. – 1:30 p.m. The New Chamber Contact: 818-907-9922 $10 San Fernando Valley Business Journal Bank of America Contact: 818-907-9922 Warner Center Marriott 19789 Rinaldi Street, Northridge 21850 Oxnard St., Woodland Hills Free $100 Contact: (818) 359-1112 Wednesday, May 25 All About Business Loans 4 p.m. – 5 p.m. Contact & RSVP: (818) 676-1750 Business Networking Mixer VEDC 5:30 p.m. – 7:30 p.m. 5121 Van Nuys Blvd., Sherman Oaks Focus on Latin America Woodland Hills-Tarzana Chamber of Commerce Wednesday, May 18 Free 7:30 a.m. – 9:15 a.m. Holiday Inn Woodland Hills Warner Center Business Networking Luncheon Contact: 818-907-9922 Valley International Trade Association 21101 Ventura Blvd., Woodland 11:30 a.m. – 1:15 p.m. Valley Economic Alliance Building Members free; $10/one time trial guests Woodland Hills-Tarzana Chamber of Commerce 5121 Van Nuys Blvd., Sherman Oaks Contact & RSVP: (818) 347-4737 Legal Issues for Small Businesses Warner Center Marriott $20/members; $25/non-members 7 p.m. – 9 p.m. 21850 Oxnard St., Woodland Hills VEDC Contact: (818) 379-7000 x 109 Network Connection Breakfast $25.members and one-time trial guest; 5121 Van Nuys Blvd., Sherman Oaks 7:15 a.m. – 9 a.m. walk ins add $5 $10 General Assembly Luncheon Greater San Fernando Valley Chamber of Commerce Contact & RSVP: (818) 347-4737 Contact: 818-907-9922 11:30 a.m. - 1:30 p.m. Braemar Country Club United Chambers of Commerce 4001 Reseda Blvd., Tarzana QuickBooks Porter Valley Country Club $20/members; $25/non-members 9 a.m. – 11:30 a.m. 19216 Singing Hills Drive, Northridge Contact & RSVP: (818) 989-0300 VEDC $25 Thursday, June 9 5121 Van Nuys Blvd., Sherman Oaks Contact & RSVP: (818) 981-4491 $10 Business Networking Mixer San Fernando Valley Business Hall of Fame Contact: (818) 907-9922 5:30 p.m. – 7:30 p.m. 6 p.m. – 9:30 p.m. All About Business Loans Woodland Hills-Tarzana Chamber of Commerce Valley Industry & Commerce Association 4 p.m. – 5 p.m. Holiday Inn Woodland Hills Warner Center Sheraton Universal Hotel 17 Principles of Success Master Mind VEDC 21101 Ventura Blvd., Woodland Hills 333 Universal Hollywood Drive, Universal City 7 p.m. – 9 p.m. 5121 Van Nuys Blvd., Sherman Oaks Members free; $10/one-time trial guests $300 VEDC Free Contact & RSVP: (818) 347-4737 Contact: 818-817-0545 5121 Van Nuys Blvd., Sherman Oaks Contact: 818-907-9922 Free Contact: (818) 907-9922 Newsmaker Connection Networking Mixer Legislative and Congressional Redistricting Panel 5:30 p.m. – 7:30 p.m. 12 p.m. - 1:30 p.m. Wednesday, June 15 North Valley Regional Chamber of Commerce Valley Industry & Commerce Association Business Networking Luncheon SoCal Self Storage Thursday, May 19 5121 Van Nuys Blvd., Sherman Oaks 11:30 a.m. – 1:15 p.m. 9000 Corbin Ave., Northridge Networking Mixer Free for Circle of Influence members; $25/all others Woodland Hills-Tarzana Chamber of Commerce Free 5:30 p.m. – 7:30 p.m. Contact & RSVP: (818) 817-0545 Ruth's Chris Steak House Contact & RSVP: (818) 349-5676 North Valley Regional Chamber of Commerce 6100 Topanga Canyon Blvd., Woodland Hills Mercury Document Imaging Co $25/members and one-time trial guests; walk ins add 7915 Ruffner Ave., Van Nuys Leaders Forum w/Insurance Commissioner Thursday, May 26 $5 Free Dave Jones Contact & RSVP: (818) 347-4737 8 a.m. – 9:30 a.m. Contact & RSVP: (818) 349-5676 Evening Mixer Valley Industry & Commerce Association 5:30 p.m. – 7:30 p.m. Beverly Garland Holiday Inn Selling Your Business: Things You Must Know The New Chamber 4222 Vineland Ave., North Hollywood 5:30 p.m. to 7:30 p.m. Matador Bowl $60/members; $100/non-members Keystone Business Advisors 9118 Balboa Blvd., Northridge Thursday, June 16 Contact & RSVP: (818) 817-0545 Law Firm of Nevers, Palazzo, Maddux & Packard Free Networking Mixer 31248 Oak Crest Drive, Suite 100, Westlake Village Contact: (818) 359-1112 5:30 p.m. – 7:30 p.m. Free North Valley Regional Chamber of Commerce Thursday, May 12 Contact & RSVP: Diana @ 805 370-5210 The MSM Technology Group Thursday, June 2 21356 Nordhoff St., Chatsworth VIA 2011 Regional Conference Serria's Summer Block Party Networking Mixer Free 7:30 a.m. – 2:30 p.m. Business Networking Breakfast 6 p.m. to 8 p.m. Contact & RSVP: (818) 349-5676 Valley Industry Association 7 a.m. - 9 a.m. Waddell & Reed Financial Services Valencia Gateway Promenade Woodland Hills-Tarzana Chamber of Commerce 15260 Ventura Blvd., Suite 940, Sherman Oaks Complimentary HR Breakfast Seminar 28656 The Old Road, Valencia Woodland Hills Country Club Free 8:30 a.m. - 12 p.m. $125 21150 Dumetz Rd., Woodland Hills Contact & RSVP: [email protected] Leavitt Insurance Services of Los Angeles Contact: (661) 294-8088 $20 members and one-time guests; walk ins $5 extra Contact & RSVP: (818) 347-4737 Warner Center Marriott 21850 Oxnard St., Woodland Hills Tuesday, May 24 Free Saturday, May 14 Contact & RSVP: 818-914-7237 Networking Breakfast Wednesday, June 8 100th Birthday Celebration and Inaugural Ball 7 a.m. – 9 a.m. 6:30 p.m. – 10 p.m. 15 Years of Business Excellence North Valley Regional Chamber of Commerce Greater San Fernando Valley Chamber of Commerce 5:30 p.m. – 7:30 p.m. Send items for the calendar section of the Business Porter Valley Country Club Ronald Reagan Presidential Library & Museum San Fernando Valley Business Journal Journal to Staff Reporter Mark Madler at 19216 Singing Hills Dr., Northridge 40 Presidential Dr., Simi Valley Universal Sheraton Hotel [email protected] or via fax at (818) 676-1747. $20/members; $25/non-members $100 333 Universal Hollywood Drive, Universal City Contact & RSVP: (818) 349-5676 $60

File-Date:04/08/11 Assets:N/A BANKRUPTCIES Lynne Romano Debts:N/A Bankruptcy information is supplied by Timely Info of Chapter 13: a bankruptcy plan available to individuals 626-552-0270 Doc#SV11-14474-MT Los Angeles, Jack Vaughn (323) 664-4423. whose “income is sufficiently stable and regular to FTM Investment Group, LLC enable such individual to make payments under a Investment. File-Date:04/11/11 Chapter 7: a “straight” liquidation bankruptcy involv- 16249 Darcia Place plan.” The debtor makes payments to a trustee who Pro-per. ing an appointed trustee to sell all assets by auction or Encino disburses the funds to creditors. 10919 Vanowen Partnership Bus type N/A. other means to pay creditors and trustee fees. 91436 10919 Vanowen Street, Unit 183 Chapter:7 N Hollywood EDVA Realty Services, Inc. Chapter 11: a process which allows a business to gain Involuntary bankruptcy: the debtor is forced into bank- Assets:N/A 91405 18607 Ventura Blvd, Ste 300 temporary relief from paying debt in order to attempt a ruptcy by secured creditors whose claims total at least Debts:N/A Chapter:11 Tarzana successful reorganization. The debtor remains in con- $220,000. Involuntary bankruptcy may be filed under Doc#SV11-14342-GM Assets:2,408,514 91356 trol of the business during the bankruptcy and the Chapter 7 or 11. File-Date:04/07/11 Debts:8,574,444 Chapter:7 business continues to function. Richard Shuben Doc#SV11-14431-GM Assets:105,677 aka: also known as fdba: formerly doing business as FAW: formerly associated with 818-883-9473 File-Date:04/08/11 Debts:1,115,387 dba: doing business as fka: formerly known as Bus type N/A. William H Brownstein Doc#SV11-14481-MT 310-458-0048 File-Date:04/11/11 Calamine Calabasas, Inc Rental & storage. Debra Fogelman 91345 Automotive sales & services. Assets:2,200 18375 Ventura Blvd, Ste 423 818-480-3885 Chapter:7 Debts:149,700 Tarzana Brookhurst Royale Retirement R.E. Assets:N/A Levon Miduryan; Doc#SV11-14604-VK 91356 Inc. Debts:N/A FDBA:LEV Dental Lab File-Date:04/14/11 Chapter:7 3442 Malaga Ct Robin Hillman International, Inc; Doc#SV11-14542-GM 17122 Lanark Street Elena Steers Assets:N/A Calabasas DBA: Robin Hillman Quick Serve File-Date:04/12/11 Van Nuys 818-345-9913 Debts:N/A 91302 10259 Sepulveda Blvd Kevin T Simon 91406 Dental lab. Doc#SV11-14385-VK Chapter:7 Mission Hills 818-783-6251 Chapter:7 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 39 coming soon... 1996 - 2011 15 Years of Business Excellence

A SPECIAL COLLECTOR’S EDITION OF THE SAN FERNANDO VALLEY BUSINESS JOURNAL

In June, The San Fernando Valley Business Journal publishes its collector’s edition documenting 15 years of business excellence in the greater San Fernando Valley region

The region’s top companies and executives and the #1 companies on each of the lists published during the past 15 years will be featured

Special advertising rates available. Contact us at (818) 676-1750 Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 40 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL Mobile: Expansion Earnings Roundup Continued from page 1 per diluted share, on revenues of $124.2 mil- offset by expenses related to re-pricing of Crown Media Improvement lion. For the same period in 2010, the com- the company’s credit facility in February, and the potential to grow along with the rapidly pany had a net loss of $10.4 million, or lower segment profit as a result of refran- expanding mobile advertising market. Improved advertising revenues con- $0.15 per diluted share, on revenues of chising a total of 148 restaurants and impair- “The mobile advertising is growing faster than tributed to Crown Media Holdings Inc. to $197.7 million. ment charges related to the termination of online marketing,” said Gary J. Fuges,Val- report positive earnings in the first quarter For the full fiscal year, the company had the sublease of the space currently used as ueClick’s vice president of corporate development compared to a net loss from a year ago. a net loss of $136.1 million, or $2 per dilut- Applebee’s headquarters. and investor relations. The Studio City-based owner of the ed share, on revenues of $665.3 million. For ValueClick announced the acquisition on April Hallmark Channel and Hallmark Movie the previous fiscal year, THQ reported a net 25. Greystripe will be run as a wholly-owned sub- Channel reported net income of $64 mil- loss of $9 million, or $0.13 per diluted Positive Results for sidiary and will maintain offices in San Francisco, lion, or $0.13 per diluted share, for the quar- share, on revenues of $899.1 million. New York, Chicago, Los Angeles, Detroit and Seat- ter ending March 31. For the same period in On Assignment 2010, the company had a net loss of $2.3 tle. As part of the deal, Greystripe’s CEO Michael The Calabasas-based staffing firm On Chang will report to ValueClick CEO Jim Zarley. million, or $0.02 per diluted share. Total revenues increased to $73.6 million Earnings Increase for Bank Assignment Inc. reported a 34.4 percent ValueClick’s strategy is to leverage Greystripe – increase in revenues for 2011 first quarter in the first quarter from the $68.4 million a A significant increase in net earnings for and its relationships with Fortune 500 advertisers – results compared to the same period last year. year ago. the first quarter was reported by First Cali- to become more heavily involved in branding For the first quarter ended March 31, On fornia Financial Group, Inc. advertisements, especially through mobile devices, Assignment reported net earning of $3.2 For the most first quarter ended March Fuges said. million or $0.08 per diluted share on rev- 31, the holding company of First California “It gets us onto smartphones,” Fuges said, not- Q1 Loss for Health Net enues of $129.4 million compared to a net Bank reported net earnings of $15.6 million ing the company’s offerings historically have been Health Net Inc. had a financial loss for loss of $0.3 million or $0.01 per diluted or $0.54 per diluted share compared to net focused on personal computer users. its fiscal first quarter, showing a decline share on revenues of $96.3 million for 2010 earnings of $117,000 or $0.02 per share for Shipments of smartphones surpassed shipments compared to the same period a year ago first quarter results. the same period last year. of personal computers in the fourth quarter of last even with improvement in certain segments. The firm provides staffing in specialty In February, First California Bank year for the first time ever, according to Internation- For its fiscal first quarter, the Woodland skills including laboratory/scientific, health- assumed all the deposits and acquired sub- al Data Corp., which tracks the information world- Hills company had a net loss of $108.2 mil- care/nursing, physicians, medical financial, stantially all of the assets of San Luis Trust wide. An estimated 101 million smartphones were lion, or $1.16 per diluted share, on revenues information technology and engineering. shipped compared to 92 million PCs, IDC reported. of $3.5 billion. For the same period last year, Bank. ValueClick has dabbled a bit in the mobile the company had net income of $16.1 mil- advertising market, Fuges said, but Greystripe will lion, or $0.16 per diluted share, on revenues Hospitalist Group immediately grow the company’s presence in a of $3.4 billion. DineEquity Earnings Grow market sector where the payoff has the potential to The company’s most recent first quarter DineEquity Inc.’s earnings for the first Boosts Earnings be big. Plus, Greystripe is a good “cultural fit” with results include a $177.2 million pretax quarter of 2011 more than doubled com- IPC The Hospitalist Company Inc.’s ValueClick, Fuges said. charge related to litigation, and $11 million pared to the same period last year, with its higher first-quarter earnings and revenues Acquiring Greystripe was the right move at the in pretax expenses related to the company’s Applebee’s Neighborhood Grill & Bar were spurred by recent acquisitions and right time, said analyst Sameet Sinha for B. Riley, administrative cost reduction efforts. chain showing strong sales performance and growth in both new and existing markets. a Southern California research, trading and invest- its IHOP chain performing less favorably. For the first quarter of 2011 that ended ment-banking firm. For the quarter that ended March 31, the March 31, the North Hollywood-based hos- There is the understanding that the acquisition Loss Widens for THQ Glendale-based company’s net income was pitalist group practice had net income of $28.1 million, or $1.53 per diluted share, on $7.7 million, or $0.46 per diluted share, on will help ValueClick develop relationships with Video game publisher THQ Inc. sales of $300.2 million. For the same period revenues of $113.4 million. That was an major brand advertisers, he said. widened its net loss in the fourth quarter last year, the company had net income of increase from the same period in 2010 when “It is adding onto their value proposition in an even as it released one of the best selling $12.8 million, or $0.75 per diluted share, on the company had net income of $5.7 mil- extremely fast-growing market,” Sinha said. games of the spring. revenues of $258.1 million. lion, or $0.35 per diluted share, on revenues For first-quarter ended March 31, ValueClick The Agoura Hills-based company sold The increase in net income was partially of $87.7 million. reported net earnings of $20.9 million, or $0.26 per more than 2 million copies of “Homefront,” due to a gain on the sale of 65 Applebee’s IPC’s patient encounters were also at an diluted share, compared to net earnings of $21.2 a first-person shooter game considered to be company-operated restaurants during the all-time high of 1.2 million for the first quar- million or $0.25 per diluted share. THQ’s next big franchise. quarter, the elimination of the dividend on ter, representing a 28 percent increase from The company reported total revenues of $116.5 For the quarter ending March 31, THQ Series A perpetual preferred stock and lower the same period a year ago. million in the first quarter, compared to $96.8 mil- reported a net loss of $44.1 million, or $0.65 lion for the same period last year. non-cash interest. These items were partially BUSINESS MARKETPLACE BUSINESS & PROFESSIONAL SERVICES DIRECTORY LAW REAL ESTATE BROKER BUSINESS OWNERSHIP OPPORTUNITY

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CONSTRUCTION BUSINESS SERVICES

RENT REDUCTION NEGOTIATOR Pay nothing if not successful! 1. Have trouble getting rent reduction? 2. Only pay 10% of savings from rent reduction 3. Have a 95% success record. Ron Ozur, CPA 818 907-9572 [email protected] Thumbnails | SFVBJ User Guide | Front Page | Table of Contents SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 41 Guardian: Fence Company Sells to Several Countries Continued from page 1 tributor for Guardian. That number was then Patience needed Guardian Pool Fence whittled down to three before Bin Taleb was To cut that pie takes a different approach issue of keeping children away from swim- selected. than found in the U.S. Saudi businessmen are ming pools. Systems Inc. Bin Taleb manufactures swimming pools not as time driven as their American counter- Guardian fences have been installed in FOUNDED: 1995 and related equipment. The company has done parts, Khan said. He has found himself in the Europe, Israel, Central America and Mexico. business with U.S. firms in the past, Khan position of being called by a sheik to discuss The U.S. is the company’s biggest market. LOCATION: Van Nuys said. business only to find that the man has jetted Saudi Arabia attracted $11.6 billion in U.S. OWNER: Steve Sadinsky Rather than being a distributor, Bin Taleb off elsewhere. exports in 2010, according to the U.S. Census suggested a joint venture with Guardian in One needs to have more finesse than usual Bureau. New and used passenger cars repre- • Holds two patents and has two other which it would put up 95 percent of the cost to when in negotiations with the Saudis, said sented the category with the most exports that pending. manufacture Guardian fences in Saudi Arabia. Khan, who speaks Arabic and five other lan- year, valued at $3.3 billion. • Sold more than 50,000 of its removable, The proposition would be more cost effective guages. With exporting seen as a way for the U.S. self-closing and key-locking pool gates than shipping finished product to the Middle “Patience is the name of the game,” Khan to rebound from the recession and create jobs, • Has shipped fences and gates to Cyprus, East and was one Sadinsky was willing to lis- said. “There is not anything they have not seen President Obama created the National Export Singapore, Jordan and South Africa ten to when Khan presented it. or heard of.” Initiative with the goal to double U.S. exports Such a deal would require Guardian to Showing patience is where Sadinsky now by 2015. • Also offers fencing made from mesh to reveal its manufacturing know-how and some finds himself until the details of the joint ven- A September 2010 report to Cabinet mem- keep pets in their yards trade secrets to Bin Taleb. Before that can hap- ture can be worked out. bers and administration trade officials recog- pen “a very good contract” needs to be worked He is optimistic the Saudi market is the nized the many hurdles small and medium- Khan hooked Guardian up with a distribu- out between the two companies, Sadinsky right one to get into and that Khan has done a sized businesses face in selling overseas, tor in the United Arab Emirates who pur- said. good job up to this point in getting Guardian including obtaining financing and a lack of chased one order of safety equipment. By manufacturing in Saudi Arabia, Bin into that market. information about exporting and market Sadinsky next made contact with Khan Taleb can make the fences cheaper and be in a With three new cities at the center of an research. toward the end of 2010 about getting into better geographical position to service the 20 effort by the kingdom to diversify its economy In Saudi Arabia particularly there are the other Mideast markets. (Khanstellation Group other countries it distributes to, Khan said. away from the oil industry, the homes that will added hurdles of a language barrier and a cul- later acquired a similar company and changed A company such as Guardian, whose name be included will need safety features installed ture of doing business where patience is a its name to the purchased company, Zeons is known around the globe, can find a second- by the pools. must. Global.) ary market in licensing out its name and col- Sadinsky is satisfied that Guardian fences Asim Khan and his Khanstellation lecting royalties. are the best safety equipment available. Group, an Orange County export manage- Dozens of bidders “We are able to cut the pie in more than “It is not easy to develop a system that pre- ment business, assisted Sadinsky in connecting Khan was in Saudi Arabia in March and one way,” Khan said. vents children from getting into a pool,” Sadin- with Bin Taleb. met with up to a dozen companies to be a dis- sky said. Ryland: Better Year Forecast Despite Earnings Results

Continued from page 1 Ryland Group Chart (NYSE: RYL) “He (Nicholson) realized he needed to play offense instead of defense,” said ■ Headquarters: Calabasas $17.50 Stephen East, an analyst with Ticonderoga $17.22 ■ CEO: Larry T. Nicholson $17.25 Securities who follows Ryland Group. $17.31 Nicholson has been more “aggressive” than ■ Employees: 991 $17.00 his predecessor in terms of land purchases the past nine to 12 months, he added. ■ Market Cap: $734.25m $16.75 Market observers are forecasting a better ■ PE (ttm): N/A $16.50 year for the company this year, despite the $16.52 company’s first-quarter earnings, released ■ EPS (ttm): -1.93 $16.25 April 27, which fell short of analysts’ expec- $16.34 $16.26 tations. ■ Closing Price: $16.00 Nicholson declined to be interviewed. (as of May 4): $16.61 Attempts to reach another representative of Ryland were not successful. $0.00 Source: Yahoo! Finance Ryland reported a net loss of $19.5 mil- 4/4 4/11 4/18 4/25 5/2 lion, or $0.44 per diluted share, on revenues of $174.9 million for the quarter ending March 31. The company reported a net loss investors at a conference sponsored by finan- of $14.3 million, or $0.33 per diluted share, cial services firm Raymond James Finan- Development: on revenues of $250.8 million for the same cial Inc. Ryland CEO Larry period last year. “We would expect to end the year at about T. Nicholson has The company's new home orders slid 17 245 communities, so we will have continued identiﬁed building percent in the quarter, while its home clos- growth through this year,which sets the plat- new communities ings, a key part of revenue, fell 30 percent. form for the growth,” Nicholson said. as the most In the same period, competitors D.R. Hor- The strategy of adding new communities important part of ton Inc. had net income of $27.8 million on should raise Ryland’s gross margins amid the company’s revenues of $733.1 million, and Pulte Homes higher demand and lead to positive modest growth and proﬁtability plan. had a net loss of $39.5 million on revenues of earnings, said Ken Zener, an analyst with $805.2 million. Keybanc Capital Markets. KB Homes reported a net loss of $114.5 Low gross margins, the amount Ryland million on revenues of $196.9 million for the keeps after the total cost for housing sales is first quarter ended Feb. 28. subtracted from total housing revenues, is the Ryland’s results missed analysts’ consen- company’s main weakness, Zener said. say, will help Ryland’s bottom line was a The obvious challenge that Ryland and sus forecast for a loss of $0.31 a share on In the first quarter, the company had gross company reorganization that started late last other new homebuilders share is a soft market $186.5 million in revenue. margins of 13.2 percent compared to the 12.2 year and continued through early January. in which existing homes are the main compe- Joel Locker, with FBN Securities in San percent in the first quarter of 2010. Nicholson consolidated homebuilding tition, particularly when it comes to cost. Diego, said he and other analysts expected One advantage Ryland has over its com- regions, resulting in layoffs and an estimated Locker, of FBN Securities, said home- better results because the company built more petitors in this difficult housing market is that annual company savings of $8 million, builders will need to offer a better product at new communities in the first three months of it’s not saddled with excess land that it has according to company figures. a competitive price with better warranties and 2011, compared to a year ago. been unable to sell or build on for years, Those cuts eliminated multiple layers of energy efficiency options. Homebuilders have Ryland built 11 new communities in the Zener said. Ryland has a four-year supply of management and reduced spending at the an edge over those selling existing homes in first quarter and added 41 communities since land on which to build homes, which is less headquarters and regionally, East said. that they can help with financing, he said. March 31, 2010. than the 5 ½ year supply of competing home- “We're totally comfortable with the group The growth rate for new homes will be Nicholson identified building new com- builders, he said. that we have left in our homebuilding group flat in 2011, with a projected 15 percent munities as the most important part of the “They can buy new land that, in theory, is that are very talented folks that will be able to increase for 2012 and 2013, Zener said. Still, company’s growth and profitability plan priced better,” Zener said. respond to any turn in the market,” Nicholson modest housing demand will keep builders when he spoke in early March to institutional Another move by Nicholson that, analysts said, in an earnings conference call in January. from earning significant amounts of profit. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

42 May 9, 2011 INDEX SAN FERNANDO VALLEY BUSINESS JOURNAL

‘We have been ‘He (Stephen ‘Brainstorming is expanding in Christie) brings a fun part of the San Francisco... value to our day.’ and adding more organization.’ Gregg Lavin, people in Chicago.’ Brian Troop, uSamp, Troop Real Estate, PAGE 8 Stanly Iezman, PAGE 5 American Realty Advisors, PAGE 6

PEOPLE IN THE NEWS Gahr, Chad...... 31 M Sande, Jerry Vande...... 18 Garrison, James...... 18 Manaka Jr., Timothy...... 15 Sandler, Jason D...... 18 A Colbert, Kelly ...... 20 Geiger, Stephen ...... 12 Marchena, Erick ...... 31 Scanlon, James N...... 18 Anderson, Bob...... 12 Combest, Philip ...... 15 Gregg, Nick...... 3 Marsicano, John ...... 3 Schauer, Gerry ...... 14 Aznavour, Sarkis ...... 3 Courtright, Melanie ...... 8 Gregory, Robert ...... 22 Mashhoud, Manny ...... 18 Selleck, Bob...... 12 B D H Meister, Norm ...... 18 Shannon, David ...... 3 Bechara, Sergio D...... 18 Dinger, Richard E...... 18 Halbertson, Michael...... 8 Michael, Jason...... 18 Sherif, Judy...... 3 Benson, David...... 14 Dreier, Chad ...... 1 Helgeson, Kirk...... 6 Miller, Chuck ...... 8 Simpson, Danone ...... 14, 18 Berzack, Warren...... 12 Dusig, Matthew...... 8 Holden, William...... 16 Miranda, Carmen ...... 14 Sinha, Sameet...... 1 Berzack, Warren...... 31 E Holden, William...... 18 Moriarty, Roisin ...... 8 Smith, Neil...... 3 Blackwood, Jennifer ...... 10 East, Stephen ...... 1 I-J N T Boyer, Michelle...... 15 Edwards, Bill ...... 5 Iezman, Stanley ...... 6 Nathanson, Todd...... 31 Tingus, Mike...... 12 Brinson, Diane ...... 18 Edwards, Lisa ...... 5 Janowski, Cathy ...... 14 Nelson, Dan ...... 22 W Brooks, Mark ...... 20 Elzein, Hisham ...... 18 K Nicholson, Larry T...... 1 Walker, Jeff...... 4 Brooks, Steve ...... 18 F Karez, Tim...... 15 O-P Wells, Jennifer...... 4 Burns, Ed ...... 4 Firestone, Scott...... 18 Kiefer, Bob ...... 3 Obama, Barack...... 1 Wenger, Lynn ...... 6 C Fisher, David ...... 21 Klassen, Jerry ...... 10 Palladino, Lee Ann ...... 6 Y Carabello, Vincent...... 21 Forcelli, Andrew ...... 18 Kutsovsky, Glen ...... 12 Pendergraft, Ross ...... 14 Young, David...... 12 Champ, Sterling ...... 3 Foutz, Tim ...... 3 L Pitcher, Michael ...... 3 Young, David...... 31 Chang, Michael...... 1 Foy, Peter C...... 18 Lavin, Gregg...... 8 Poms, David A...... 16, 18 Z Chase, Mark...... 31 Fuges, Gary J...... 1 Leeuw, Sue de ...... 20 Pondella, Dan...... 18 Zarley, Jim...... 1 Christie, Stephen ...... 5 Fyfe, Douglas D...... 18 Lewis, Thom...... 16, 18 Purwin, Alan...... 3 Zener, Ken...... 1 Cohn, Barry...... 14 G Like, Mitzi S...... 16, 18 S Zlatkin, Steve ...... 12 Cohn, Renee Glickman.....18 Gahr, Chad...... 12 Locker, Joel...... 1 Sadinsky, Steve ...... 1

COMPANIES IN Khanstellation Group ...... 1 Pulte Homes ...... 1 THE NEWS Klassen Corporation...... 10 R A D Kohl’s...... 12 Raymond James Financial Inc...... 1 A-Bin Taleb Commercial and D.R. Horton Inc...... 1 L RGEB Employee Benefits...... 14, 18 Industrial Co...... 1 Danone Simpson Insurance L/B/W Insurance & Financial Ryland Group Inc...... 1 Advertising Research Foundation ...8 Services LLC ...... 14, 18 Services ...... 16, 18 S American Realty Advisors...... 6 DMS Insights Inc...... 8 Leavitt Insurance Services S&H Machine...... 21 Anthem Blue Cross of California ...20 Ensign-Bickford Aerospace & of Los Angeles...... 14, 18 Sanctuary Clothing, Inc...... 12 Arroyo Insurance Services...... 14, 18 Defense...... 3 Lee & Associates – Scanlon, Guerra, Burke Ins. Arthur J. Gallagher & Co...... 16, 18 F LA/North Ventura ...... 12 Brokers ...... 18 Atlas Development Corporation ....22 FBN Securities...... 1 Lowe’s...... 12 Selleck Properties...... 12 B Fortman Insurance Agents M Sexy Hair Concepts...... 31 B&B Premier Insurance & Brokers ...... 16 Majestic Investments...... 12 Sierracin-Sylmar Corp...... 21 Solutions, Inc...... 18 Friends of Van Nuys Airport...... 31 Millennium Corporate Solutions ....18 Special Devices Inc...... 3 B. Riley...... 1 G Momentous Insurance St. Charles Medical and Barrington Capital Partners ...... 6 GE/Trustreet Properties ...... 12 Brokerage Inc...... 15, 18 Professional Plaza, LLC...... 12 BB&T Insurance Services of GNW-Evergreen Insurance MyPaperLessOffice ...... 14 T California, Inc...... 18 Services ...... 18 N Ticonderoga Securities...... 1 Berzack Gorup, The...... 12 GoZing...... 8 NAI Capital...... 3, 12 Tri County Insurance Services ...... 18 Blue Shield of California ...... 20 Greenfield Online Inc...... 8 National Wire & Cable Troop Real Estate ...... 5 BuzzBack Market Research ...... 8 Greystripe Inc...... 1 Corporation...... 14 U C Guardian Pool Fence Systems ...... 1 O uSamp ...... 8 California Mortgage Bankers H OHM Benefit & Insurance USI of Southern California Association ...... 12 HCF Insurance Agency...... 18 Solutions...... 18 Insurance ...... 16, 18 Camarillo Chamber of Commerce...4 Health Net...... 20 Old Town Camarillo Association...... 4 V Camarillo Premium Outlets...... 4 Hollywood Film Company ...... 21 Olympic Insurance Agency...... 18 ValueClick Inc...... 1 Camarillo Town Center ...... 12 Home Depot ...... 12 Orchard Partners ...... 6 W CB Richard Ellis...... 3 I P Wellpoint Inc...... 20 Challenger Financial Services...... 6 Insurance Brokers & Pacific Federal Insurance Wells Fargo Ins. Services Christie Real Estate Group ...... 5 Agents of the West ...... 15 Corporation...... 16, 18 USA, Inc...... 16, 18 Coldwell Banker...... 5 Interviewing Service of America ...... 8 Paseo Camino Real ...... 12 WP Carey & Co...... 3 College of the Canyons ...... 10 Investment Real Estate Associates12 Peter C. Foy & Associates...... 18 Z Collins LLC ...... 12 ISU Vansa Insurance Services...... 18 Poms & Associates Insurance Zein Insurance Services ...... 18 Corporate Strategies, Inc...... 18 K Brokers Inc...... 15, 16, 18 Zeons Global ...... 1 Crescenta Valley Insurance ...... 18 KB Homes ...... 1 PPG Aerospace ...... 21 Crest Digital ...... 14 Keybanc Capital Markets ...... 1 Prudential Real Estate Investors...... 6

These Indexes list the people, associations, organizations, schools, etc., that are mentioned in this week’s issue. The numbers refer to the page(s) on which the name is found. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

SAN FERNANDO VALLEY BUSINESS JOURNAL COMMENTARY May 9, 2011 43 Where Is The Advocacy in Business Groups? mong our hobbies in the San Fernando meal-rest period laws zones or enterprise zones? How about who is 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367 Valley is to complain about the lack of or new employer going to end up paying to balance the city’s Main Phone: 818-676-1750 • FAX: 818-676-1747 Aservices allocated to our communities mandates on sick- budget and eventual unfunded pension liabili- www.sfvbj.com and the poor decisions made at City Hall and leave and annually ties? PUBLISHER & PRESIDENT in the State Capitol affecting our businesses. indexing the state’s Moreover, only one Valley business group Pegi Matsuda Hence, in light of our non-competitive busi- minimum wage? endorses candidates (VICA again). I know the 818.676.1750 ness climate, one would expect that all of the Nope, other than United Chambers of Commerce endorsed [email protected] / Valley’s business groups are advocating on our VICA, which makes South L.A. City Councilman Bernard Parks EDITOR behalf to hold our officeholders accountable, monthly visits to the unsuccessful bid for County Supervisor in Jason Schaff right? State Capitol, nothing 2008, but nothing on their website mentions [email protected] / 818. 316.3125 Judging from websites, newsletters and CAPITOL on those topics either. candidate endorsements since then, including other communications, the answer is generally OFFENSES Back to redistrict- the recent city elections in which half of our STAFF REPORTERS not. Brendan Huffman ing, I did come across city councilmembers were up for re-election. Mark Madler Recently, I was working on a project for a the Simi Valley To be fair, I did find some reassuring exam- [email protected] / 818. 316.3126 client related to recent developments involving Chamber’s thoughtful letter to the redistrict- ples of advocacy and leadership among some advertising, aviation and aerospace, law, the CA Citizens Redistricting Commission. ing commission addressing the issue of their of our business groups such as the Greater manufacturing, marketing and public relations, This commission is in the process of accepting media and entertainment, transportation, city of only 127,000 people being split San Fernando Valley Chamber which has a Cities of Burbank, Antelope Valley and Simi Valley comments from the public about how new between two Assembly districts. And the summary of how the Valley’s legislators voted legislative boundaries should be redrawn for Daily News published a proactive piece from on several bills last year as well as a link to a Jessica Vernabe the next ten years. This process will not only VICA calling for more legislative districts to coalition addressing “card-check” legislation. [email protected] / 818. 316.3123 affect how public policy is addressed in the include more of the Valley as opposed to the And our neighbors at the Simi Valley Chamber education, family business, government and politics, State Capitol, this process could very well end current configuration of too many of our dis- have a government affairs specialist on its staff health care, hospitality and tourism, up determining which party controls Congress insurance,restaurants, retail, tricts being shared with other regions. which might partially explain why its 2011 Cities of Glendale and Santa Clarita after the 2012 elections. What is curious about VICA’s redistricting Chamber Initiative document is so impressive. After reviewing the websites of 25 local effort is that four other groups are part of their Mary Catherine Holcomb business groups, it did not surprise me that not coalition but none of them reference that on Other events [email protected] / 316.3124 all of them included any positions or commu- their websites, Facebook pages, or e-newslet- While I didn’t find evidence of advocacy accounting, banking and finance, biotech, nications about this topic. What did surprise ters. Why keep their advocacy a secret? on the vast majority of our business groups’ real estate and technology me, however, and should alarm members of Reviewing the websites around the Valley websites, I did see a lot of evidence of nearly RESEARCHER the Valley’s business community, is that just a and neighboring communities, here are some identical events – inaugural dinners, mixers, Josh Dausch single business organization in a region of 1.2 other revealing observations I made about our award luncheons, and ribbon cuttings. [email protected] / 818. 316.3130 million people had any mention about redis- business groups . It’s interesting to me that so many of our tricting on its website – VICA, the Valley Most of the Valley’s business groups have chambers are still operating the way they were CONTRIBUTING COLUMNISTS Industry & Commerce Association.(Sodid no references to anything resembling the rep- a generation ago even though the market Martin M. Cooper Our Changing Valley Valley VOTE but they’re not really a business resentation of their members before govern- research clearly indicates that businesses are Brendan Huffman Capitol Offenses group). ment on their websites. favoring memberships in chambers and other OK, maybe redistricting is a little too inside I came across one local chamber of com- groups that stress advocacy as a core function. PHOTOGRAPHER baseball for most business groups to monitor. merce that has a 9 member board of directors, In any event, I raise this question in the David Sprague Although didn’t the business community at 7 of whom are listed as residents without busi- spirit of cooperation, not harsh criticism. ADVERTISING SALES MANAGER large fight hard to pass the two statewide ness affiliations. Perhaps the Valley has the ideal number of propositions that set up the redistricting com- business groups representing us, and all we Jamie Chien mission? No positions need is better collaboration and improved [email protected] / 818.676.1750 x 19 commercial real estate, economic development, Surely, during this tough economy and Other than VICA and the United Cham- awareness of the legislative issues impacting education, hospitals & health care swarm of anti-business proposals coming out bers of Commerce, I didn’t see any positions our employers. of the State Capitol and City Hall our business taken in the recent L.A. city elections which Hopefully, this column has not ruffled any ADVERTISING ACCOUNT MANAGERS groups are staying on top of it. Or are they? included ten charter amendments. Other than feathers. We should all be in this together so Dayna Williams Hunter VICA and United Chambers of Commerce, I for any Valley business group that is serious [email protected] / 818.676.1750 x 26 No information didn’t find any positions taken on the about advocacy and representing the business airports, aviation, banking and finance If not redistricting, I expected to find some statewide Nov. 2 ballot last year, nor did I find perspective before government, please share! Victoria Brown mention of other important public policy any mention of issues related to business tax [email protected] / 818.676.1750 x 12 issues confronting our economic recovery such reform, runaway film production, building per- Brendan Huffman, the owner of Huffman automotive, hotels, marketing and public relations, as legislation to eliminate all of California’s mit reforms…you know, those issues that so Public Affairs, is a Valley-based public policy not for profit, residential real estate redevelopment agencies. Nope, aside from consultant and the co-host of “Off The Press- many local employers have harped on for so Tasiri Hixon VICA, I found nothing. long! es,” a public affairs radio show that streams [email protected] / 818.676.1750 x 28 Well, maybe our business groups are tack- Isn’t anybody besides VICA concerned live every Thursday at 11 a.m. via accounting, insurance, law ling legislation to fix California’s impractical about the loss of the Valley’s redevelopment www.LATalkRadio.com. ADVERTISING & EVENTS COORDINATOR Rikki Valle Subscribe Online [email protected] / 818.676.1750 x 18 PRODUCTION MANAGER Marcia Lindahl [email protected] / 818.676.1750 x 27 $ CIRCULATION DIRECTOR 44.95 Michael Levine [email protected] / Print Subscription includes: 323.549.5225 x 247 CONTROLLER 26 bi-weekly issues Nancy Schwartz [email protected] / Annual “Book of Lists” (a $35.00 value) 323.549.5225 x 202 www.sfvbj.com Unlimited access to including ASSISTANT TO THE PUBLISHER eight years of editorial archives Michael Stirk [email protected] / 818.676.1750 x 13 The popular “Lists” in each issue, special industry Material published in the San Fernando Valley Business Journal is copyrighted by CBJ, LP or its licensors, including any original wire services. Such material is protected by U.S. and international copyright laws and treaties. All rights reports, executive profiles and much more reserved. Certain trademarks, services marks and trade names appearing in this publication are owned by CBJ, LP. All other trademarks, service marks and trade names appearing in this publication are the property of their respective owners. Start your subscription today by visiting www.sfvbj.com Readers of The San Fernando Valley Business Journal may not reproduce, republish or redistribute this publication or any material found in it without the express written consent of the copyright holder. To obtain permission to reuse or republish material copyrighted by CBJ, LP, please contact our Copyright Clearance Center Inc. at 222 Rosewood Dr., Danvers, MA 01923. Phone: 978-646-2600 Fax: 978-646-8600 e-mail: [email protected]. www.copyright.com Reprints are available from Wright’s Reprints, (877) 652-5295 ext. 104 or e-mail [email protected]. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents 44 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL GALPIN GETS IT.

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$3.00 VOL. 16 NO. 10 May 9 - 22, 2011 www.sfvbj.com 2 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT May 9, 2011 3 4 May 9, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL UP FRONT May 9, 2011 5 6 May 9, 2011 UP FRONT SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 7 Aerospace Company Finds Huge Space in Moorpark Hotel Makeover Boosts Camarillo’s Downtown Image Ace Real Estate Agent Real Estate Advisory Company Expands Nationally GROWTH: 265-acre complex HOSPITALITY: Owner spent Bella Capri Inn dated signage and put on a smooth stucco fin- million in assets in the past 12 months. MAY 9 - 22, 2011 VOLUME 16, NUMBER 10 Changes: Low-budget motel was ish with a tile roof.” INVEST: Financial veterans Recently, Connecticut Retirement Plans offers defense company room to transformed into a boutique hotel. WORKING CAPITAL. WORKING HARDER. more than $1 million on LOCATION: Camarillo Old Town is anchored by the Joins Troop, Once Again will guide the Glendale firm’s ‘Both were located in those markets and Trust Funds has named the firm as a pre- Metrolink/Amtrak station on Lewis Avenue at ferred vendor, pending successful contract Up INSURANCE: ADDING CLIENT VALUE grow manufacturing operations. improvements for boutique inn. SIZE: 10,000 square feet and had significant experience there. Ryland Fighting the east end and Carmen Drive on the west, RECRUITMENT: “We use systems and lots of training to growth on both coasts. negotiations, in its search for a real estate As the CFO of a machine tool manufacturer, you sought to consolidate your company’s treasury functions to By MARK R. MADLER Staff Reporter NUMBER OF ROOMS: 25 rooms, including with the bell tower of St. Mary Magdalen Troop Real know how to convert leads by email or com- They each know those areas very account manager, according to Lee Ann Pal- Front By MARK R. MADLER Staff Reporter ensure your working capital remains hard at work – a task that required streamlining thousands of individual one- and two-bedroom suites church a prominent feature on the skyline. Estate attracts one of its former munications by voice or follow-up system,” he By MARY CATHERINE HOLCOMB well.’ ladino, deputy chief investment officer for An East Coast aerospace company has The low-budget motel that has been at the Ventura Boulevard is a mixture of restaurants, said. Staff Reporter CRPTF. AMENITIES: Premium Perks to Shift Course purchased a 265-acre office and industrial center of Old Town Camarillo for decades is meeting space, on-site parking, day spas, home furnishing and jewelry stores, star agents and his team of eight. Christie’s relationships with clients such as In addition, the Fort Lauderdale Police and transactions that involved suppliers, employees and customers around the globe. complex in Moorpark with the intention of now the city’s newest gem. and the Old Town Café restaurant and professional services. Bill and Lisa Edwards of Thousand Oaks To handle growth of its services nationally, Retirement System Board of Trustees in HOUSING: CEO’s strategy hinges growing its business there. Early last year, owner Debra Kong began The area is a gateway for California State By: MARY CATHERINE HOLCOMB also will be valuable to Troop. real estate real estate investment advisor Glen- Stanley Iezman March approved the transfer of $7.5 million to A Chase treasury solution – powered by secure technology – combined perfectly-timed payments, efficient Ensign-Bickford Aerospace & Defense,a transforming the old Candlelight motel into a University, Channel Islands and the Camarillo Staff Reporter The Edwards have purchased five differ- dale-based American Realty Advisors has its $19 million real estate portfolio handled by on building homes, cutting costs. Simsbury, Conn.-based company that designs 25-room boutique hotel that caters to business Premium Outlets, one of the top visitor desti- ent homes from Christie since 1992, and they hired two new executives to work at opposite American Realty Advisors. collections and real-time information to keep things spinning. and manufactures firing systems used in mis- travelers during the week and tourists on nations in Ventura County. One of the nation’s top real estate agents say they would choose him again, if the need ends of the country. The firm has been involved with the Fort By MARK R. MADLER Staff Reporter siles, spacecraft and aircraft, closed on the weekends. She finished the more than $1 mil- University visitors have stayed at the Bella and his team of associates are preparing to arises. Drew Hess will be in San Francisco and Lauderdale Police and Retirement System Failure to meet the reession head-on put home- hilltop property on April 28 for an undis- lion hotel renovation project late last month Capri, and several local companies have used the take Troop Real Estate by storm. “I wouldn’t call anyone else to do a real Jeff Miller will work out of Rhode Island. and Florida. “We have been expanding in San Francis- Board of Trustees since June of 2007, said Renovated hotel builder Ryland Group Inc. in a deeper hole than its closed price. with the opening of the Old Town Café, a new hotel to host out-of-town employees, Kong said. Stephen Christie has been running his estate transaction,” B. Edwards said. Christie The company has approximately $3.4 bil- Over the past two years, the company’s co, Rhode Island and adding more people Lynn Wenger, the retirement system’s pen- adds charm in competitors, and now the company is trying another Special Devices Inc. had previously occu- eatery built on the hotel’s former swimming This summer, five wedding parties have own real estate business in the Valley region is knowledgeable and always provides helpful lion in assets and locations in California, assets have grown dramatically, said Chief in Chicago,” Iezman said adding that the com- sion administrator. Camarillo. strategy – one analysts say should help the company pied the complex until it sold its aerospace pool patio. decided to book the entire hotel for their visit- for more than a decade. Now he’s returning to ideas, he said. Return: Brian Troop, left, and Stephen Christie. Atlanta, Chicago, Connecticut, New Mexico Executive Officer Stanley Iezman. pany has seen an increase of more than $800 According to the company, Hess and Miller Bank with confidence. Bank with Chase. PAGE 4 improve its performance. division to Ensign-Bickford in last March and Now called the Bella Capri Inn, the ing guests. And at some point, she said, the Troop, the Westlake Village-based real estate will be responsible for expanding the firm’s As the economy soured, Calabasas-based Ryland moved its corporate headquarters and automo- revamped hotel represents the city’s progress hotel may offer special packages in connection firm where he launched his career in 1990. real estate investments nationwide. LOCAL PRESENCE IN OVER 60 COUNTRIES hunkered down by growing its cash reserves. It didn’t tive division to Arizona. The SDI aerospace in revitalizing the original commercial district, with the outlet mall, she said. And he’s bringing eight agents along with Page 4: New boutique hotel helps transform downtown Camarillo. 2011 Special Event News & buy land for new communities. It didn’t cut costs. division manufactures explosive devices used and shows how business and property owners The Bella Capri draws some of its charm him. ANNIVERSARY 1996-2011 Geographic expertise EXPERTS IN EMERGING MARKETS Analysis That was how Ryland’s former Chief Executive and in tactical missiles, weapons and launch vehi- are helping to make the area a destination for from the businesses that surround it. Christie was recognized as the “Top 4 The decision to position Miller in San LEADERS IN GLOBAL PAYMENTS President Chad Dreirer dealt with the dismal housing AMERICAN: Glendale-based American cles. residents and visitors. The commercial area All of the other hotels in the city are sur- Realtor” nationwide when working with Cen- “THE WOODBURY PLATINUM SPONSORS 4TH ANNUAL Francisco and Hess in Rhode Island were due market before he retired almost two years ago. Insurance: Adding Realty Advisors is expanding its business After acquiring SDI, it became apparent along Ventura Boulevard was the city’s origi- rounded by parking lots, and require guests to tury 21 franchises in 2001. to their strong expertise in those geographic FOREIGN EXCHANGE IN MORE THAN 135 CURRENCIES that buying the massive complex on White nal downtown before the Ventura (101) Free- Jeff “He brings value to our organization,” said regions, added Iezman. Ryland’s current CEO and President Larry T. Client Value nationwide...... 6 drive to dine at area restaurants, said MBA PROGRAM PUT Nicholson is trying to reverse his predecessor’s con- Sage Road was the best location, said way came through and pushed development to “It is a totally different clientele (now), and streetscape improvements such as widening Walker, a business owner and head of the Old Brian Troop, president of Troop Real Estate. CFO AWARDS “Both were located in those markets and INTEGRATED GLOBAL TRADE SERVICES servative approach, analysts say. But the company is PARTNERSHIPS: Insurance brokerage KLASSEN: Klassen Corp. of Bakersfield Michael Pitcher, senior vice president of the north. they are looking for a nicer, cleaner place to the sidewalks, narrowing the streets, planting Town Camarillo Association. “He can help me coach and train some of my MY CAREER IN GEAR.” had significant experience in those markets,” still fighting its past and the housing market remains firms are partnering with other service opens a Santa Clarita office to be near area Ensign-Bickford Industries. The Bella Capri stands out, not just as the say,” Kong said. “Before, it was pretty run palm trees and adding decorative lighting to “You walk out the front door (of the Bella agents and make them more successful.” he said. “They each know those areas very weak. providers to refer business and help local design and construction projects. ....10 “It was more facility than what that divi- only hotel in Old Town, but as the only inde- down. We spent six months cleaning out the the street and trees. A facade improvement Capri) and you are in downtown,” Walker said. Founded in 1987, with its headquarters in well.” sion required,” Pitcher said, noting that gives pendent hotel in a city filled with major hotel place and re-establishing the reputation.” program upgraded the look of 40 businesses, Walker, who has stayed at the hotel, said he Simi Valley, Troop is Ventura County’s largest Iezman notes that Hess and Miller will han- Please see RYLAND page 41 clients...... 14 1,99@ Contact Robert Lagace at 213-621-8102 OUTLOOK: The Santa Clarita office and PHOTO PROVIDED BY NAI CAPITAL Join us at our May 11th luncheon as we recognize the company room to expand. chains. and a new zoning code allowed business own- was impressed by Kong’s makeover of the independent brokerage with 15 offices and +PYLJ[VY VM :HSLZ HUK dle acquisition work for the company. Los Angeles market manager – Middle Market Banking TECH: Insurance brokerage firms industrial market should improve over time, The site features multiple buildings, the Complex: This 265-acre office and industrial site has been purchased by Ensign-Bickford Aerospace & Defense. “We have the Marriot and the Hampton City progress ers to make the most of their lot. hotel. about 650 agents. the important work of CFOs as financial stewards “It will help also in terms of relationships Troop Real Estate increase efficiency and save money with according to real estate experts...... 11 largest of which is more than 100,000 square ed in the property and to take the next step to makes special hardware used on satellites. The city has been getting inquiries serving Inn, but we needed a nice place for the mid- With the Bella Capri renovation now com- Kong did not take part in the façade pro- His group is collecting signatures from Christie left Troop to open The Christie 4HYRL[PUN there,” he said. system upgrades. Clients are benefiting feet. The complex also has explosive and buy it,” Moe said. But now the company is looking to grow the same markets that are looking to expand budget (market) with a boutique feel to it,” plete, all the buildings in the block of Ventura gram but followed design guidelines set by the property owners to form a business improve- Real Estate Group in 1995. A year later, he in the public and private sectors. Miller brings to the table over 29 years of attracts new talent BUILD: A proposed retail development in /`\UKHP2PH 4HJOPUL (TLYPJH from the digital improvements, too.....15 pyrotechnic chambers for testing purposes. Ensign-Bickford is using a portion of the its operations to fill in the remaining space, their operations, Moe said. Kong said. between Oak Street and Fir Street have been city. The Mediterranean front and interior, ment district that allows the city to collect spe- was picked up by Century 21 to work with experience in the real estate investment man- to its ranks. ValueClick Buys Camarillo is finally attracting tenants and PAGE 5 The complex is among the largest business largest building on the site. Pitcher said. Any future acquisition could use “These are companies that are manufactur- Kong purchased the Candlelight in late remodeled. along with the courtyard, gives the hotel a cial taxes, which are then used to promote and their franchise. GOLD SPONSORS agement industry including holding the title of LIST STORY: The major players in the nearing construction...... 12 properties in Moorpark, said David Moe, the A year ago, the company purchased NEA that facility, he said. ing-based with some component being aero- 2007 with the intention of transforming it into “That block is the hub as it is the middle of homey feel, Kong said. market the district. In 2002, Christie purchased four Coldwell 2011 NOMINEES* co-founder of Barrington Capital Partners insurance brokerage business: who’s city’s economic development manager. Electronics Inc. in Chatsworth and moved its “The markets we are involved in are not space or defense,” Moe said. more upscale lodging. Recent renovations also the boulevard,” said Jennifer Wells, the presi- “They have created some interesting fea- The association sponsors an arts and jazz Banker offices and an escrow company. A few in Barrington, R.I. doing what in the industry? ...... 16 ADVERTISING SUPPLEMENTS People Into Mobile Ads “We are excited to have someone interest- operations to the Moorpark campus. NEA growing right now,” Pitcher said. included adding one- and two-bedroom suites dent and CEO of the Camarillo Chamber of tures for the building that makes it more visu- festival and cruise nights in the summer. It will years later, he sold off those companies. And Mike Alfred, PTI Technologies Ross Landsbaum, ReachLocal LIST: Insurance Firms & Companies..17 and meeting space, and replacing all the Commerce. ally appealing,” said Ed Burns, redevelopment add more events if the special tax district is in 2006, he joined Coldwell Banker’s corpo- 0UMVYTH[PVU :LZZPVU! ADVERTISING: Company says HEALTH CARE: Second Quarter...... 23 plumbing and electrical systems. The city spent an estimated $10 million on coordinator for the city. “They removed out- created, Walker said. rate offices. Later, he partnered with a technol- John Anderson, Jacoby Limousine Service Charlene Lee, CHUBB, a UTC Business Unit American Realty Advisors STAYCATIONS: ...... 33 ogy company to develop a product designed to 1\S` Sandee Andrews, Andrews Powder Coating Carl McCraven, Hillview Mental Health Center recent acquisition is key to growth. CARRIERS: Carriers are using social help real estate agents generate more business Melissa Berninger, Allied International Elizabeth McGraw, McGraw & Yokas LLC CEO: Stanley L. Iezman media and online forums to answer MYVT HT UVVU By MARY CATHERINE HOLCOMB leads. Fred Boyer, DataDirect Networks John McGreevy, Key Information Systems, Inc HEADQUARTERS: Glendale clients’ insurance questions...... 20 INVESTMENTS & FINANCE Staff Reporter Jim Brill, On Assignment, Inc Selam Meharena, Project GRAD Los Angeles SPECIALTY: FEATURE: Valley Stockwatch...... 30 The Law Firm Provides real estate investment ValueClick Inc., one of the world’s largest online ON THE COVER Troop Real Estate Coralie Calvet Lewis, The Coffee Bean Keith Mitchell, Dole Fresh Fruit services to investors marketing companies, is positioning itself to snatch a & Tea Leaf Phil Motherspaw, Valley Village ASSETS: COLUMNS & FEATURES FOUNDED: $3.4 billion piece of the growing mobile advertising market with MOBILE: ValueClick acquires Greystripe, 1987 Vicky Castillo, Villa Esperanza Services Frank Mullens, Marketing Innovations YEAR FOUNDED: 1988 its recent $70 million purchase of Greystripe Inc. Inc., a mobile advertising network, and HEADQUARTERS: Simi Valley Local company LOCAL INSURANCE BROKERS, agents and carriers are helping customers to get more MADLER COLUMN: Manufacturer of Helen Chien, Prestige Medical International, Inc Greystripe is a key player in the $1.1 billion aims to grow with the expanding mobile FULL TIME EMPLOYEES: 55 jumps into the entertainment industry equipment reinvents "! " !! ! PRESIDENT: Brian Troop Steve Coker, Manchester Financial Kevin Murray, Peak Performance for their money. They are offering clients instant access to other professional service providers, mobile advertising market, which is expected to dou- advertising market. mobile ad game itself in the digital age...... 21 NUMBER OF AGENTS: Russell Dean, KSL Media Lori Nichols, Wexler Video and using technology and social media to demistify the complex world of insurance. Their goal: ble by 2013. Headquartered in San Francisco, the Approximately 650 after long wait. company reaches over 30 million mobile device users RYLAND: Ryland Group Inc. is lagging , Pacific Federal Sara O’Conlon, Child Development In addition, he also co-founded Challenger ATLAS: Medical technology company '" LOCATIONS: Simi Valley, Simi/Wood George Delyannis PAGE 8 to gain a competitive edge with new and existing customers, who are looking for the best deal in through more than 3,500 mobile apps and websites. behind other homebuilders in a challenging Financial Services group and served as its expands with new offices in two cities and $ " : Edward Frank, TWC Aviation Resources of Ventura County, Inc ValueClick officials and analysts say now that housing market. CEO Larry Nicholson tries Ranch, Simi (commercial), Thousand director. a world where some insurance premiums are esclatating and there’s more fine print. grows in another location...... 22 Scott Gillis, AIG Retirement Services, Inc Valerie Pryor, Castaic Lake Water Agency Greystripe is onboard, the company has solid in- new tactics to improve performance. #"! Oaks, Westlake Village, Moorpark, With over 12 years of experience in real Keith Granirer, Contemporary Services Corp Glenn Purcell, Cobalt Construction Company roads to the branding side of the marketing business GIVING: Martin Cooper donates profits ! Camarillo, Channel Islands, Ventura, estate investment advisory services, Hess has SPECIAL REPORT BY JESSICA VERNABE BEGINS ON PAGE 13 Santa Paula, Fillmore, Ojai, Northridge, Alan Hill, Jones Trading Gary Puterman, National Positions most recently served as a partner of Orchard Please see MOBILE page 40 GUARDIAN: Guardian Pool Fence in Van from book sales to non-profits...... 31 " SILVER SPONSORS Nuys may enter into a partnership with a San Diego and Santa Clarita. “I never really set out to be a leader, but my Woodbury MBA experience Lynne Hiortdahl, Neighborhood Legal Services Clare Resnick, Warner Pacific Insurance Partners where he handled acquisition in AROUND THE VALLEYS: News and ""# "' ! Southern California and Pacific Northwest Saudi Arabian company to seize opportunity ' inspired me and gave me the preparation to take a leadership position. Cast & Crew Entertainment Services of LA County Peter Rivera, Shamrock Capital Advisors notes from around the greater San Fernando That’s due to the real world background of the faculty – their practical, First Private Bank & Trust regions. in the Middle East. ! $" Rachel Howitt, NAI Capital Devra Shapiro, IPC The Hospitalist Company Valley area ...... 32 Christie says going back to Troop is a good hands-on involvement. Plus the personal attention in small classes, as Forest Lawn Memorial Prior to Orchard Partners, Hess was the move, and he turned down other opportunities Thomas Jacobsmeyer, Los Angeles Deborah Shapiro, Perfecto Staffing Company vice president of investments at Prudential Guardian Eyes Saudi Opportunity VALLEY BIZ SEEN: ! " #!"! well. Woodbury also put me in touch with people from major companies Parks and Mortuaries UP FRONT Greater Valley to pursue it. Valley College Keith Smith, Interamerican Motor Corporation Real Estate Investors where he was responsi- Business Events...... 37 !"" ! who shared their own valuable insights and perspectives. EXPANSION: memorandum of understanding with A. Bin Taleb ! " #!"! “Brian has a good feel for the San Fernan- BRONZE SPONSORS Pamela Kessler, LTC Properties, Inc George Stroesenreuther, Senior Systems ble for real estate investments on the West Firm may build Commercial and Industrial Co. Details of the ven- COMPLEX: Aerospace company do Valley market, and how I do my business,” Coast. Ensign-Bickford buys a 265-acre office CALENDAR: ...... 38 & “Woodbury’s MBA program let me balance work, family, and education, Tsolak Khatcherian, Karoun Dairies, Inc Mark Szczepaniak, Prospect Mortgage pool fences in the Middle East. ture need to be worked out, he said. Christie said. Plus, he said, “I can still run my Reserve your seat today by calling and that made it a lot easier than I thought it would be to rev up my Blackline Systems Northwest area and industrial complex in Moorpark as it The Jikun Kim, AeroVironment Diane Thorsell, New Horizons The partnership will boost Guardian’s revenues, team and own my office.” potential.” Coffee Bean and Tea Leaf Hess will be responsible for the firm’s By MARK R. MADLER Staff Reporter although Sadinsky said it was too early to know just plans for growth...... 3 Christie, who is no stranger to the public 818.252.5224 Community Bank Chris King, MRV Communications Russ Whittenburg, Forest Lawn Memorial Parks transaction activities in Northern California how much the company will benefit. An additional $1 stage, will be a featured speaker at the month- Kirsch Kohn & Bridge and the Pacific Northwest. BOUTIQUE: Remodeled hotel in Camarillo In The Next Issue '% Join us at an Information Session and learn how an MBA or Bachelors Glenda Klein, First Rate Financial Group & Mortuaries Guardian Pool Fence Systems is in talks to enter million in revenues is possible but would not happen ly seminars the company holds for its agents, KSL Media In a statement issued by the firm, Kirk !# ' #"!"' or visit www.woodbury.edu/mba Sally Knutson,Cast&Crew John Woolard, uSamp into a joint venture with a Saudi Arabian company to immediately, he added. opens downtown, drawing new clients and THE LISTS: Troop said. He also will be providing one-on- degree from Woodbury University can accelerate your career and increase Prospect Mortgage Helgeson, American’s executive managing provide pool safety equipment in that desert country. As one of the leading suppliers of pool safety opportunity...... 4 Largest Property Management Firms """ "!"! one coaching to agents who are interested in email us at [email protected] your earning potential. PTI Technologies Janet Koller, Chaminade College Preparatory Daniel Yukelson, Premiere Radio Networks, Inc director of investments said, “We are pleased Wells Fargo Guardian, based in Van Nuys, sees the Middle East equipment, Guardian holds two patents and has two TROOP: Top agent Stephen Christie returns Largest Leased Office Spaces &!"" learning directly from him. Lynn Kornmann, Dilbeck Realtors Dan Zeddy, Anthony International to welcome Jeff and Drew to American's as an untapped market for its products, especially in others pending. Residential homes, be it in the San to Simi Valley-based Troop Real Estate with SUPPLEMENT: In addition to sharing his sales secrets, Fred Krupica, Legal Zoom Jose Zepeda, El Aviso Magazine dynamic group of investment professionals. light of plans for Saudi Arabia to build several new Fernando Valley or in Saudi Arabia, all have the same a team of agents...... 5 Top CFOs in the Valley Christie will help Troop best leverage the soft- Wednesday, May 11, 2011 Bernie LaFianza, Penny Lane Their collective breadth of knowledge and cities in coming years. PHOTO BY DAVID SPRAGUE ware he developed. The goal: to convert more 11:30 AM - 1:30 PM expertise will contribute to the depth of the Guardian owner Steve Sadinsky said it has a Please see GUARDIAN page 41 Pools: Guardian employee builds safety fence. Visit us at one of our convenient locations. Get branch details at www.cbank.com. client leads into sales. firm’s resources and enhance American’s abili- San Fernando Valley Business Journal (ISSN 1526-0712) is published biweekly with a special issue in December by San Fernando Valley Business 66+)<9@ 50=,9:0;@ Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles, CA 90036. Editorial, sales and production offices located at 21600 Oxnard St., Suite 250, “He has developed software that will basi- > < Warner Center Marriott Hotel For sponsorship and registration information, visit www.sfvbj.com and ty to capitalize on investment opportunities "OBIFJN $PNNFSDF )VOUJOHUPO #FBDI *SWJOF Woodland Hills, CA 91367. Periodical postage paid at Los Angeles, CA and at additional mailing offices. Subscription price: 26 issues, $44.95. For 21850 Oxnard Street new and renewal subscriptions, call 1-818-676-1750. All other inquiries 818-676-1750. Single copies, $3.00. 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SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 9 10 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 11 14 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 13 8 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL ENTREPRENEUR 12 May 9, 2011 REAL ESTATE SAN FERNANDO VALLEY BUSINESS JOURNAL INSURANCE: ADDING CLIENT VALUE USamp: Easy-To-Use Technology Sets Firm Apart Klassen Corp. Building its Future in Santa Clarita Valley Santa Clarita’s Office Market INSURANCE: ADDING CLIENT VALUE DEVELOP: Brokers Gain Edge, Help Clients Through Partnerships Continued from page 8 to host the firm’s in-house consumer panel. They financed their first company, GoZing, During that time, however, Lavin and Company opens a Berzack Group Goes Under Lee & Associates Umbrella SampleMarket has proven to be cost effective with money from family and friends. This was Dusig kept up with the market research indus- Will Take Time to Recover ALLIANCES: Companies One of Arroyo’s clients, National Wire & for business, Cohn said. ance and other issues. With demand increas- Sampling Success uSamp providing patented screening and rout- and well-designed, Moriarty said. in the late 1990s, during Web 1.0, when it try and the new technology being introduced. new office in region where it BROKERS: Multi-family The three largest Drive in Thousand Oaks. & Millichap represented both sides. Cable Corporation in Los Angeles, has in Employee benefits brokers are looking to ing for the legal services, the company also ing technology and an innovative approach to “It is simple; that was what we are looking seemed that anyone connected to a tech com- “We were so excited to get back in the mix, has logged much activity. COMMERCIAL: Signs of life building and 60,000-square-foot-building into of the 35 delinquent CW Capital Asset Management LLC align with professionals who interest in using the MyPaperLessOffice sys- add services with fewer in-house costs, Ben- added an in-house attorney about six months online tracking studies. for,” Moriarty said. “You cannot do that with pany could become a millionaire. Dusig and because it wasn’t going to be just another sam- a 229,000-square-foot-building in the Valencia investments veteran to bring his loans are secured by sold the two offices for $3.9 million or approx- Total Family Support Drug and Alcohol tem to make document filing easier. son said. They know their commissions could ago. Dusig and Lavin said the company’s easy- everyone else. You do not need a manual to Lavin thought it would be no different for pling company,” Lavin said. By MARY CATHERINE HOLCOMB Commerce Center. office buildings in imately $143 per square foot. Clinic leased 6,000 square feet in Sylmar at Reaching Beyond “This would help in tracking all of the be cut by carriers that are being forced to “With the advent of health care reform, uSamp founders Matthew Dusig and Gregg Lavin are showing despite vacancy rate offer customers added services. to-use technology is what sets uSamp apart know how to use it.” them. Dusig handles the market research side of Staff Reporter In addition, the first speculative construc- team with him in move. Orange County. CW Capital was represented by Serge 13730-90 Foothill Blvd at Sayers Street. By JESSICA VERNABE paperwork that’s involved,” said Carmen comply with new health care reform stan- it’s just a lot more complicated, and you need from its competitors. Halberstam says using uSamp’s technology Then the tech bubble burst, and they maxed the business, while Lavin handles business of more than 20 percent. tion project in the Santa Clarita Valley is A loan is consid- Vishmid, David Lachoff, David Ghermez- Todd Nathanson, Mark Chase and Erick Staff Reporter Miranda, the company’s vice president of dards, which call for less money spent on your expertise around,” Janowski said. are testing the mobile research market. The SampleMarket platform, for instance, to automate the process of buying research out credit cards to keep GoZing afloat. development and driving traffic to the website. Klassen Corporation, a Bakersfield archi- underway by Avalon Investment Company, arren Berzack, president of The ered delinquent if it is ian and Kevin Lachoff of Grubb & Ellis. Marchena of illi Commercial Real Estate human resources. “This is just adding another administrative functions, he said. The economic downturn has likely pushed is a web-based feature that improves efficiency samples has made life easier and more effi- The company’s salvation: a Hollywood firm Having known each other for much of their tectural and construction company, is opening By MARY CATHERINE HOLCOMB said Nigel Stout, executive vice president of Berzack Group, has joined Lee & two or more pay- Jack Dwyer of NAI Capital represented represented the tenant and landlord. Insurance Companies Insurance brokers are recognizing the ben- module of the five-star services that they do more brokers to partner-up, said Danone in the process of finding survey respondents. cient at Interviewing Service of America. Time that introduced Dusig and Lavin to the world lives, Dusig and Lavin have the same work an office in Santa Clarita after more than a Staff Reporter Jones Lang LaSalle. WAssociates – LA North/Ventura ments past due with the buyer. efit of offering their customers one-stop shop- provide.” Simpson, president and CEO of Danone Email exchanges between the client and spent on internal project management also has of market research. The duo’s first online sur- ethic of putting in long hours and working col- decade of working on area projects. To be completed within a few weeks is Inc. as principal. loans in the foreclo- Left Coast Art Gallery acquired 1,600 ping. Simpson Insurance Services LLC, based in uSamp have been eliminated by the client log- been reduced, he said. vey brought in $30,000, and with that, a suc- lectively on new products. “We think our capabilities can enhance With office vacancy rates over 20 percent, Phase 1 of the project which consists of one Berzack will continue to operate his group REAL ESTATE sure process included The 76-unit Tarzana Garden has been square feet at 11730 Ventura Blvd. in Studio Brokers across the greater San Fernando Human resources ‘The property and Woodland Hills. ging in directly to a site to find the sample they cessful new business model was born. The pair is optimistic about the future of community development,” CEO Jerry the Santa Clarita Valley market will take years 10,756-square-foot building and one 14,241- under the umbrella of the Sherman Oaks- regardless of the acquired by Collins LLC of Westlake Village City. Paper & and Brokers Strive to Valley say they are forging professional serv- Competition among health benefits bro- casualty market is soft ... “The property and casualty market is soft, need. It gives more transparency and control. History of success The pair sold GoZing in 2005 to Greenfield the company. Klassen said. to fully recover, according to a regional econo- square-foot-building. based commercial real estate brokerage firm. number of late pay- from Halt-Ten Collins LLC of Los Angeles Todd Nathanson, Danny Raffle and Jef- ice partnerships to offer clients a helping kers has been heating up in recent years and when the market is soft, prices lower and PHOTO COURTESY OF KLASSEN CORP. Mary Catherine Roisin Moriarty, vice president of field Online Inc. The family-owned company is working on mist. But the market will see gradual improve- Phase 2 will consist of an approximately Berzack is one of the Valley’s top produc- ments. frey Shore hand and to win them over in an increasingly people have to offer Before they were business partners, Lavin for $30 million. But part of the deal “We are growing as clients see what we Holcomb for $9.8 million. represented the landlord and tenant. because there are fewer insurance carriers it’s more competitive,” Simpson said. “People operations with BuzzBack Market Research and Dusig were friends, college roommates, was that the pair could not compete with GoZ- offer is a better way of doing business,” Dusig a project with the College of the Canyons the College of the Canyons in Santa Clarita, Klassen Corp. recently completed ment this year and next. 45,000-square-foot building, both of which ers. He is bringing members of his team who The purchase was made for approximately Improve Service in a competitive industry. They are aligning them- today to choose from, and competition is more and work harder.’ have to offer more and work harder.” in New York, uses the company’s technology and fraternity brothers. ing in any new venture for three years. said. (COC), and has experience developing who are focused on meeting tight construction Klassen Corp. work: College of the Canyons’ Mentry Mark Schniepp, director of The California will be LEED-Certified. bring a combined 50 years of experience. $129,000 per unit. MetroPCS signed a five-year deal for a selves with human resources experts, even stiffer in the small group benefits mar- Simpson has been using outside experts schools, industrial facilities, and other large- deadlines and specific budget allocations. Hall addition. Economic Forecast, said that the office vacan- With this being the first speculative con- Mike Tingus, president of Lee & Associ- Transactions Tarzana Garden is located just east of total of 975 square feet at 1211 North San lawyers, physicians, safety experts and oth- ket, said Benson, who also headed up the since she started the company five years ago. scale projects, he said. Most recently, the firm completed the col- FOUNDED: 1977 cy rates are estimated at about 25 percent and a struction project in almost three years, Stout ates-LA North/Ventura, said Berzack and his Chad Gahr and David Young of NAI Reseda Boulevard. Fernando Blvd in Burbank. ers. California Association of Health Under- Danone Simpson The brokerage company specializes in The new office, located at 25152 Spring- lege’s Mentry Hall addition – the fine arts three-year wait may be in store to see a return said it could be the “canary” for future con- team are a perfect fit for his company. Capital represented Entertainment Earth in With an average unit of 900 square feet, Todd Nathanson, Greg Offsay and Competitive Industry “It’s becoming more widespread where writers. LOCATIONS: Bakersfield (headquarters) employee benefits, workers compensation, field Court, will house four full-time employ- facility – as part of a pilot program that to do all projects with the design-build to its previous state. struction. “Warren has built an impressive multi-fam- its future relocation to Simi Valley. the 76-unit complex is made up of 29 percent Sevada Hemelians of illi represented the people are expanding their offerings,” said Brokers today charge customers similar property and casualty and professional Network Names Santa Clarita (additional office) Policies ees, said Jennifer Blackwood, the company’s allowed the school to develop campus facilities method, he said. “It doesn’t mean that the office market is “Once the economic market starts tighten- ily investments business over the past 10 years, Entertainment Earth will more than double one bedroom and 71 percent two bedroom tenant and the landlord. David Benson, legislative chair and past rates – and earn similar commissions – liability. director of marketing. The office will officially as design-build projects. EXECUTIVES: Jerry D. Klassen, CEO; Currently, the firm is handling another going to be depressed,” he said. “It just means ing, it makes economic sense at some point to and the Lee platform will allow him to expand its current space in North Hollywood with this units. president for the Los Angeles Association of for their services and need something else “We can get by with smaller commissions, Simpson said her company partners with New President open on May 17. Awarded by the state of California, the pro- Robert A. Klassen, principal; COC project, which involves a two-story, that for it to get back to where it was in 2005 start building industrial buildings,” said Stout. on that tremendous success.” move. In an additional Hendricks & Partners SoCal Smokeshop leased 1,110 square Health Underwriters. “You try to differentiate to set them apart, Benson said. but the problem is our support staff,” Benson loss control experts to help clients prepare “We recognized its growth, so that is why gram allowed design-build guidelines to be L. Phil Klassen, principal 52,000-square-foot addition to the college’s and 2006 when it was tight and vibrant, we In addition to Berzack’s partner Stephen The two buildings the company currently transaction, Santorini Villas in Sherman Oaks feet in Mission Hills at 15511 Devonshire St. yourself by bringing different things to the RGEB Employee Benefits in Woodland said. “We’re going to have to reduce our sup- “business continuation” programs, or plans TV: Ex-ABC executive takes we have chosen to expand here” in Santa used by three specific community college dis- existing 40,000-square-foot library. may have to wait until around 2014.” Other indicators Geiger, Glen Kutsovsky and Slavic Zlatkin uses adds up to about 30,000 square feet. The was sold for $4.45 million. Todd Nathanson and Greg Offsay repre- table.” Hills is in the process of formalizing a part- port staff.” that help employers keep their businesses Clarita, Blackwood said. tricts for five community college facility con- CORE OF BUSINESS: Architecture, construc- In addition to working with the college, Office vacancy rates, however, have Build-to-suit projects – an agreement where will also be joining The Berzack Group in its new building is 65,000 square feet, most of it The 24-unit apartment community at sented the tenant and landlord. Just last month, Arroyo Insurance Serv- nership with a local human resources compa- running in case disaster strikes or there’s a helm of The CW this month. Klassen began establishing a name for struction projects selected by the Chancellor of tion management, general construction, Klassen said the company is hoping to woo declined by approximately 3 percent since the the owner pays for the building construction to move. in the warehouse. 4421-4427 Murietta Ave. in Sherman Oaks ices in Sherman Oaks signed a contract with ny that it’s known for years. RGEB officials Other services change in company leadership. Do you have to reach out to your banker? itself in Santa Clarita with the construction of the California Community Colleges. pre-construction and design/build services new clients. first quarter of 2010 in Santa Clarita. But the specifications of the tenant – would be a clear Berzack also was with Investment Real was sold for $4.45 million at approximately Fred Loya Insurance expandsto3127 MyPaperLessOffice, a company that offers declined to name the human resources com- For about a year and a half, Woodland Crest Digital in Los Angeles benefited A former executive with ABC Studios has a Kaiser Permanente facility in 1999, Black- “It (design-build) benefits the campus and to a variety of private and public sector “We are very optimistic in the Simi Valley current vacancy rates are twice as high as they signal that recovery is beginning, Stout said.. Estate Associates for 10 years as vice presi- Majestic Investments, a Calabasas-based $185,000 per unit and an average of $226 per San Fernando Road. an online human resources integrated system pany, pending a final deal. Hills-based Leavitt Insurance Services of from that partnership, said Gerry Schauer, been named as the new president of The CW, wood said. the district because you don’t have communi- clients. area – the land is still there,” said Klassen. The were three years ago. Coming out of the 1996 real estate crisis, dent and has received the Top Gun Award real estate investment firm, paid $49.5 million square foot. Todd Nathanson, Greg Offsay and that helps employers keep track of employ- “We handle about 300 companies, includ- Los Angeles has been contracting with a the company’s chief financial officer. the network co-owned by Warner Bros. Or is it the other way around? Founded in 1977 by three brothers – two cation problems normally associated with dif- company recently designed a 23,716-square- two large buildings in the Valencia Commerce from GE/Trustreet Properties. for Sherman Plaza in Van Nuys. The transaction was negotiated by Brent Sevada Hemelians represented the sublessor. ment data, said Ross Pendergraft, vice presi- ing about 7,000 employees, and so a lot of medical physician who provides employee Having simultaneous access to Simpson’s CURRENT AREAS OF BUSINESS: Entertainment and CBS. architects and one contractor – the firm has ferent entities,” Blackwood said. “It really California, foot Kaiser Permanente facility in Simi Val- Santa Clarita Office Vacancy Rate Center – ITT and Remo – were build-to-suit “We look forward to continuing and build- Located in Van Nuys, the two-building Sprenkle of the West Los Angeles office of Stephen Legaspi of The Legaspi Com- dent of Arroyo’s Sherman Oaks office. our clients have needs that are not just group wellness program consulting, said Cathy brokers and loss control experts helped Crest Mark Pedowitz will replace Dawn Ostroff designed and built facilities in California, shaves off a lot of time.” Arizona, New Mexico, Oklahoma, Texas ley. 30.0% developments, he said. ing on our group’s success here,” Berzack said. office complex is 267,955 square feet on seven Hendricks & Partners on behalf of the seller, pany represented the sublessee. Arroyo – which specializes in commercial health insurance or group dental,” said Barry Janowski, benefits manager for the firm. Digital to lower its insurance policy valuation

who has headed up the network since its Texas, Alaska, New Mexico, and soon will The company also has proved it can save and Alaska. The Antelope Valley College physical edu- 25.0% “The last big recovery period was in the acres. Santorini Villas. lines, benefits, personal lines and financial Cohn, RGEB’s president and CEO. “It lends a lot of interest and credibility to by about 10 percent, Schauer said.

founding in January 2006 following the merg- begin a project in North Dakota. money for its clients, Klassen said, noting the cation and sports facility also will receive a 20.0% 90s, and the first activity that you saw was big Loan Delinquencies Sherman Plaza tenants include the Califor- First Health Medical Clinic signed a services – has essentially become a reseller of Cohn said he anticipates the partnership the group when a medical doctor is involved,” “It also helped us when we applied for er of UPN and The WB. By using the design-build method, a sce- expansion of the fine arts facility expansion makeover by July 2012, as Klassen takes on build-to-suits,” said Stout. “So, you might start The commercial loan delinquency rate for nia Franchise Tax Board and the U.S. Census the product, Pendergraft said. The relation- 15.0% A family-owned entity purchased the three-year lease for 1,965 square feet at 7100 will bring new business to RGEB, while bet- she said. insurance and the carriers came out,” he said. Pedowitz brings a strong background in nario where design and construction are con- has been one of the company’s most important pared to the next bidder and delivered it a year seven major projects as the construction man- seeing some larger build-to-suits.” the 2011 first quarter remained identical to the Bureau. multi-family building at 13028 Valleyheart Van Nuys Blvd in Van Nuys. Todd ship has enabled the firm to provide the tech- ter serving clients’ needs. Through the agree- The local Leavitt office also hired an out- “Having that (plan) pre-prepared was very 10.0% program development, production and busi- tracted with a single entity, Klassen has projects. earlier,” Klassen said. Now, the College of the ager. Those projects include renovations of Vacancy Rate Also, in this quarter, PDA Group leased previous quarter at 0.78 percent, according to Bob Safai of Los Angeles-based Madison Drive in Studio City for $4.63 million or Nathanson and Erick Marchena represented nology to its clients for little to no cost, he ment, the two partner companies are expected side attorney in recent years to advise clients helpful in making the subsequent audit by the ness affairs. He was president of ABC Studios become a go-to company for clients such as “We helped them save 18 percent com- Canyons has been approved by the chancellor parking lots, fields and stadiums. 5.0% 138,980 square feet on Avenue Kearney, AMS the California Mortgage Bankers Association’s Partners represented the seller Embarcadero about $257,222 per unit. the tenant and the landlord. said. to refer some of their top clients to each other on benefits-related tax filings, legal compli- insurance carrier go smoothly.” and most recently headed up Pine Street 0.0% leased 117,151 square feet on Commerce Cen- latest survey. Capital Partners. The two-story apartment complex is 2006 2007 2008 2009 2010 2011 Entertainment, on the Warner Bros. Studios Year ter Drive and leased 111,373 square feet on A total of 99.2 percent of the commercial 21,744 square feet and located in the Studio Burbank lot. Witherspoon Parkway. real estate loans surveyed were current or only St. Charles Medical and Professional City/Universal City submarket. Staff Reporter Mary Catherine Holcomb “The network has built a strong foundation With only one project currently under con- A “cautiously optimistic” attitude will con- one payment behind with 35 loans being two Plaza, LLC is the recent buyer of two general It was fully occupied at the time of the sale. can be reached at (818) 316-3124 or at and powerful identity in its first five years, struction – a 100,000-square-foot-building at tinue as businesses look for the assurance in or more payments late. and medical offices at 550 and 558 St. Charles Jeff Louks and Joshua Luchs of Marcus [email protected]. and I'm looking forward to helping elevate it 17901 Soledad Canyon Road – the office mar- the economic recovery, said Stout. to even greater ket inventory has remained at just under 3.0 success in the Offering everything businesses need million square feet for more than two years. Industrial Market Grossman Plans future,” Pedowitz Besides space in the Valencia Commerce Construction to Resume on Retail Project said. Center and properties along the I-5 Corridor, Valencia Industrial and We’ve Got the After a slow three large areas contributing to those high Commerce Centers SHOPPING: Long-planned New Burn Center start, The CW and everything employees want. vacancy rates are at the Soledad Canyon Road EXISTING found its niche in location, 116,000 square feet at 26877 Tourney (March 31, 2011) MEDICAL: Facility is second development was stalled by Ventura Valley Covered programming Road and 27,770 square feet on Entertainment (101) Freeway appealing to Drive. Entire Industrial Market economic downturn. outside California for network. young women To see a recovery in the office market, sig- (SF or Rate) Paseo Camarillo The Grossman Burn Center plans to open Subscribe today, and find ages18 to 34 such The new perk: Quality of Life. nificant improvement is needed in the Los By MARK R. MADLER Staff Reporter Camino Town Center a new burn center in Phoenix this summer, its “Gossip Girl” Angeles County labor market and the Santa Base: 19,588,771 Real Home second outside California. out why thousands of the Depot Sports and “America’s Clarita residential real estate market, said Ryan Vacant: 1,046,640 Construction will begin later this year on a site Authority The West Hill-based burn center organiza- Camarillo retail project that stalled amid the tion signed an agreement to establish a new Valley’s most successful PHOTO BY RINGO H.W. CHIU Next Top House, vice president of Jones Lang LaSalle. Target New: Mark Pedowitz. Percentage: 5.34% Innovators: Co-founders Gregg Lavin, left, and Matthew Dusig have had to wait on mobile technology to catch up to their ideas. Model.” The net- In Santa Clarita, conventional home sales economic recession. burn unit at St. Luke’s Medical Center. business people read the work also caught venturacountygrowsbusiness.com are expected to be stronger by the summer Paseo Camino Real is planned for a 45- The new center will provide a variety of Las Posas Road on early to the wave of supernatural shows with affordability at an eight-year low. Absorption Gross SF Net SF acre site south of the Ventura (101) Freeway burn services, from acute and reconstructive Business Journal Ranked as the 7th Largest Privately Held Broker in the U.S. by Insurance By MARK R. MADLER Staff Reporter existed. America, which is a client of uSamp. There with “The Vampire Diaries.” Plus, the total number of new job creations 2011 YTD 790,444 442,710 and between the Camarillo Town Center and Proposed Site burn care to rehabilitation and post-treatment Journal, Leavitt Insurance Services of Los Angeles has been serving local This month, uSamp will bring out an app uSamp are a lot of vendors who are set in their ways At ABC Studios, Pedowitz oversaw such You want a financial specialist who understands your world. A proven banking expert with a solid track record of are set to reach two million nationwide in Springhill Drive. Lowe’s will be one of the Site: The Camarillo emotional and psychological support. The cen- ® ime and technology has finally caught for the iPhone that allows for consumer sur- and will take what they already know and hit series as “Lost,” “Desperate Housewives,” helping businesses realize their financial goals. When you team with Union Bank, you’ll experience a more personal 2011, in turn, improving sales and new home 2010 2,000,588 54,072 anchor stores, said developer Bob Selleck of project will have ter will be led by Dr. Peter Grossman, the Your $44.95 clients since 1988. YEAR FOUNDED: 2008 Lowe’s as one of the up with Matthew Dusig and Gregg veys and local polls. A similar app will also be improve on it, he said. and “Grey's Anatomy.” At Pine Street, banking relationship centered around your needs. Our relationship managers will put their knowledge and expertise construction, according to the UCLA Ander- 2009 1,057,749 -107,798 Selleck Properties. Grossman Burn Center’s medical director, and Subscription Property & Casualty Insurance Group Health, Dental, Vision REVENUES IN 2009: anchor stores. Plus, the Digital Edition TLavin, the co-founders of uSamp,an available for the Android. $8.6 million “Matt and Gregg are focused on making Pedowitz was an executive producer on the to work to help streamline your treasury management operations and maximize profitability. So now a stronger son Forecast. 2008 1,435,426 130 The project has been in the works since managed on a day-to-day basis by physicians includes: Workers Compensation Cobra Administration Encino-based company that sells names of These mobile apps provide uSamp’s REVENUES IN 2010: $23 million things better through change, rather than a pilot “Meet Jane” in association with Warner banking relationship is well within your reach. Stability should return to the Santa Clarita 2007, but the recession the following year on the medical staff at St. Luke’s Medical consumers willing to take part in online mar- clients, mainly market research firms, with slight tweak here and there,” said Halberstam. Horizon Television. office market in 2011 strengthening in the lat- dampened retailers’ interest in opening new Center who are trained in restorative burn care. Subscribers now have access to our Professional & General Liability Human Resources Consulting a Blvd. extension ket research panels. real-time results about consumer purchases NUMBER OF EMPLOYEES 2009: 62 Innovation is big part of the uSamp culture. Pedowitz brings to the network a combina- ter part of this year and gaining more strength Under Construction locations. Ventur “As both population and demand for addi- ► 26 bi-weekly issues new Digital Edition. Take the Risk Management Voluntary Products With Union Bank, the world can be an easy place to do business. Call us today. Surety Bonds Life Insurance & Estate Planning More than a decade ago, Dusig and Lavin that they can act upon immediately. NUMBER OF EMPLOYEES 2010: 151 Dusig calls it a “Google-esque DNA” -- tion of business savvy and strong relationships in 2012, said House. Total: 24,997 Kohl’s, for instance, initially expressed tional burn care resources in Arizona continue journal anywhere had looked into using cell phones as an adver- Panelists who participate in uSamp’s online encouraging new ideas, new methods to push with the creative community, sad Warner “I think it’s going to be a very moderate interest in the Camarillo site but then pulled to grow, there is a demonstrated need for ► Annual “Book of Lists” Commercial Banking: Commercial Treasury Services: Business Banking: Available: 24,997 tising platform and for conducting market market research panels get paid with cash, gift the company forward. All full-time employees Bros. Television Group Bruce Rosenblum. increase, and it may even be unnoticeable from back when the economy tanked. Now, the he said. and retailers see it as a way to attract more another burn unit in the metropolitan Phoenix PHOTO BY DAVID SPRAGUE (a $35.00 value) you take your lap- Our unparalleled combination of technical competence and client service research. They abandoned the idea when they certificates, or other compensation. a technology company seeking to make its are equity owners, so they benefit from the “He's the perfect executive to help us take Scott Connella Diane Williams, CTP William Schleifer quarter to quarter,” he said. “But I am opti- retailer is reconsidering a deal. The development company received customers, Selleck said. area,” Grossman said. “We believe, based on allows Leavitt LA to serve the needs of businesses of all sizes. We offer Executive Vice President Senior Vice President Vice President Live here. ► top, iPad, or tablet found that there wasn’t money in mobile There are five million registered users who online panels more efficient and easier for its company’s success, he said. the network to the next level: a key content mistic because I think the large blocks of space Approved, Not Yet Started “As the economy has improved their inter- approval from the city to build up to 499,000 Paseo Camino Real will be located adja- our experiencing in Southern California where Visit: R.C. Schrader, right, of Millennium Corporate Unlimited access to incomparable Commercial Insurance Solutions, Risk Management, advertising or market research. At the time, can take market research surveys through clients to use. It has built custom online sam- In March, employees Chuck Miller and driver with vast experience in all disciplines,” 213-236-4275 213-236-5085 213-236-6861 are done seeing a retraction.” est has rekindled,” Selleck said of the depart- square feet, but the center will likely top out at cent to the Camarillo Town Center, which there are no fewer than eight operating burn In this section: PC. Effortlessly Total: 125,417 Solutions greets client Horacio Medal of Azteca www.sfvbj.com Employee Benefits Plan Designs, Value Added Services and Customized they were busy building their first company, uSamp. About 20 percent, or one million, are pling panels for J.D. Power and Associates and Melanie Courtright received the Advertising Rosenblum said. ment store. about 430,000 square feet of retail space, Sell- has a Home Depot store. centers, that we can address that need by com- International at Schrader’s ofﬁce in Glendale. PAGE 14 navigate with the Industrial market Brokers Gain Edge Through Partnerships including eight years of Client Support. called GoZing, which they sold for $30 mil- active users. On a daily basis, the website the Kiplinger organization. Research Foundation’s Innovation Award. In another appointment at The CW, Thom Available: 0 Other retailers want to know what stores eck said. Having Lowe’s close by is not too unusual plementing the existing burn center in touch of your lion in 2005. attracts 150,000 visitors. Dusig and Lavin said they are always com- Courtright is senior vice president of client Sherman, a colleague of Pedowitz at ABC, Work here. However gloomy the office vacancy rates will be located in the center, Selleck said, not- Site work will start between September and because the stores cater to different kinds of Phoenix.” Boosting Customer Service Through Technology PAGE 15 editorial archives Your Business Deserves the Best! In the years following that early attempt to The company serves a global market, giving up with ways to improve what uSamp services. Miller is chief research officer and has been named as executive vice president of appear, the vacancy rates in industrial buildings ing he’s had steady interest from potential ten- November and will involve extending a street shoppers, said Dave Anderson, Camarillo’s St. Luke’s Medical Center is part of the PAGE 16 ► finger expand into the mobile arena, cell phone and ing surveys in 14 languages and compensating offers to its clients. president of the company’s DMS Insights development. Or vice versa! have seen a 6.5 percent decrease compared to In Planning ants. Most tenants prefer to sign lease deals and making a parking lot. Construction on the assistant director of community development. IASIS Healthcare network. The Grossman Brokers Boost Premium Totals The popular “Lists” in hand-held device technology has advanced by the panels in 170 different currencies. It has “Brainstorming is a fun part of the day,” business unit. uSamp acquired DMS Insights Sherman will oversee the creative efforts the peak of 11.1 percent in 2009. Total: 766,054 when the project has at least two anchor stores buildings is slated to begin in summer 2012 “Lowe’s is more retail-oriented (for con- Burn Center has also partnered with Adventist Largest Insurance Brokers List PAGE 17 each issue, special (818) 593-7001 leaps and bounds, with Apple’s iPhone and offices in Dallas, London, New Delhi and Inc. and has locked down some smaller spaces, he with stores opening the following spring. Health, the Franciscan Missionaries of Our Lavin said. from AOL last June for an undisclosed of the network. ©2011 Union Bank, N.A. Evidence of that 6.5 percent decrease can Available: 766,054 sumers), while Home Depot has a bent toward industry reports, Start your subscription today by visiting 21650 Oxnard Street, Suite 1825 iPad leading the way. And since they started Trumbull, Conn. Creative thinking is what sets uSamp apart amount. He previously worked for Bad Robot Pro- be seen in recent transactions with buildings said. The retail center will be located near a new contractors,” Anderson said. Lady Health System, Hospital Corporation Carriers Use Social Media to Get Ahead PAGE 20 Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG), executive profiles and Woodland Hills, CA 91367 uSamp in 2008, Dusig and Lavin have been from other vendors in the market research DMS operates as a separate division of ductions, headed up by J.J. Abrams, where one of the world’s largest financial organizations. unionbank.com over 90,000 square feet. It’s also much easier to approach a con- Ventura (101) Freeway interchange, which is Selleck owns a 46-acre parcel west of of America and Integrated Healthcare Hold- www.sfvbj.com seizing opportunities in mobile market Innovative Technology industry, said Michael Halberstam, president he helped develop and launch “Lost.” Deluxe Digital Media recently consolidat- Source: CB Richard Ellis struction lender to get money to build when currently under construction. The interchange Paseo Camino Real. He’s seeking entitlements ings Inc. to open burn units in California and much more License #0769447 • www.leavittla.com research -- opportunities they always knew At its core, said Dusig and Lavin, uSamp is of Van Nuys-based Interviewing Service of Please see page 9 ---Mark R. Madler ed their operations from a 50,000-square-foot- you have commitments from retailers in hand, will provide major access to the development, from the city to build an industrial park. Louisiana. 15 16 17 18 19 20 21

SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 15 16 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 17 18 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 19 20 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL 21 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL INSURANCE: ADDING CLIENT VALUE INSURANCE: ADDING CLIENT VALUE INSURANCE: ADDING CLIENT VALUE LARGEST INSURANCE BROKERS LARGEST INSURANCE BROKERS Continued from page 17 THE LIST THE LIST Helping Hands Caregivers Ranked by 2010 premiums Ranked by 2010 premiums As Film Industry Changes, Firm Tries to Reinvent Itself Brokers Boost Customer Service through Technology Largest Insurance Brokers Register Boost in Premiums When they need more than you can give... EXECUTIVE SUMMARY THE PACESETTER Rank Company Premiums Employees Change in Licensed Lines Carried Profile Top Local Executive PRODUCTS: Digital era of, Fisher said. INNOVATION: uct is complete, we can send a notification to a of risk services for the insurance brokerage firm. have insurance forms directly and automatical- ACTIVITY: Some companies the company adding new “highly specialized” Top 10 Insurance Brokerage Firms address (in millions) valley Premiums Agents offices name Helping Hands Caregivers is a full service Home Health & His advice to Carabello was to enter other Companies client so that they can log in and view their “We had clients that had 60 (to) 70 facili- ly uploaded to their own office systems. team members in 2010, said Scott Firestone, his year’s List of the Largest Insurance Fargo in Sherman Oaks went from No. 3 to No. The largest insurance broker on this kers, consultants and third party administra- website 2010 companywide (in millions of SFV (SFV/company) title Elder Care agency. forces company to market its industry segments with their own products but information,” Combest said. Printing, mailing ties, and when we would provide a safety audit Instead of receiving the forms via e-mail, they also undergoing changes in the company’s area president. Ranked by number of employees Brokers features 25 firms ranked by total 2 this year with a $10 million increase in pre- year’s List is Arthur J. Gallagher & Co. tors in areas ranging from automotive to 2009 dollars) company headquarters phone Fisher admits that is easier said than done. say digital systems save time T We offer full service, one-on-one personalized in-home care, expertise to other industries. and packaging used to make the delivery for them, they would get 60 to 70 binders,” receive notices that insurance policy forms, The second largest broker was Wells Fargo premiums awarded in 2010 for the greater miums. Woodland Hills-based USI of Southern THeadquartered in Itasca, Illinois; Arthur J. earthquake, fire and flood. The company was “You need to have an idea that someone based on each patient’s individual needs. process take several days, he said. Karcz said. “That’s pretty cumbersome to invoices, certificates and other documents now structure, adding divisions. Insurance Services USA Inc.’s Sherman San Fernando Valley region. Of these firms, 21 California took the No. 3 ranking despite show- Gallagher operates four local offices in the founded by Arthur J. Gallagher in Chicago in Arroyo Insurance Services $130.0 21 (10) 14 commercial lines, benefits, personal lines, 2/11 Dan Pondella fter 73 years of supplying the enter- will buy; that is the issue,” Fisher said. “I and money for their clients. 8 13749 Riverside Dr. #204 $140.0 126 56 financial services Arcadia VP,Principal Poms launched the PRO system for clients walk into your office one day and have that on are in their systems and ready for use. Oaks office. The local office’s premiums 299 of them are headquartered in the area with the ing a decline of $32 million in premiums. No. 4 greater San Fernando Valley. It employs 299 1927 and has been expanding internationally Sherman Oaks, 91423 (818) 788-7696 Our caregivers are highly-trained, skilled professionals who OUR STAFF INCLUDES tainment industry with film printers, think they are smart to be thinking about the By JESSICA VERNABE By JESSICA VERNABE Staff Reporter Staff Reporter in January, but the company has used it in- your desk.” “The documents can be very large files, so increased to $375 million in 2010 from $365 remaining 4 headquartered out of state but with ranked Momentous Insurance Brokerage in people, 188 of which are licensed agents, the since the 1970s. It is locally managed from arroyoins.com specialize in the care of the elderly, sick and infirm. Asplicers, color analyzers and other next phase of their business while they still house since early 2010. sending it by e-mail is not even always possi- The San Fernando Valley region’s largest million the previous year. The increases local offices. Among the top 5, Arthur J. Gal- Van Nuys, maintained 2009 figures. highest of all the ranked brokerages. Arthur J. its Glendale office by Area President Scott • Companions/Homemakers equipment, Hollywood Film Company is have business coming in from the film indus- Local insurance brokers say they are ramp- Using the new system has allowed the Direct upload ble,” Boyer said. “It can also bog down their insurance brokerage companies overall experi- occurred because of new business added and a lagher ranks as No. 1 with $720 million. Wells --By Josh Dausch Gallagher offers insurance services as bro- Firestone. --By Josh Dausch 9 Leavitt Insurance Services of Los Angeles $115.5 23 09commercial property & casualty, workers comp., 1/115 Douglas D. Fyfe WE ARE EXPERIENCED IN SERVING PATIENTS WITH • Experienced Caregivers ready to diversify. try.” ing up their use of new software technology company’s risk division to increase its produc- Van Nuys-based Momentous Insurance inboxes and their servers.” enced growth in premium totals last year, with new team structure, said William Holden, the 21650 Oxnard St. #1825 $115.5 1,330 418 excess, surety, employee benefits, life, 401k, Cedar City, UT Managing Co- ALS, Alzheimer, Cancer, Dementia, Diabetes, Heart Disease, Reaching that Hollywood Film, however, is not just a voluntary benefits, auto, earthquake, fire, flood, Owner, EVP • Certified Nurse Assistants and Web-based systems to save time and tivity by about 11 percent and shrink paper also has invested in software for its clients. Boyer said the system provides better effi- some companies changing the way they do company’s managing director. 119 40 35 34 32 Woodland Hills, 91367 HIV/Aids, Huntington’s Disease, Multiple Sclerosis, Muscular goal, however, will manufacturer. 90 75 Rank Company Premiums Employees Change in Licensed Lines Carried Profile Top Local Executive leavitt.com health, homeowners, renters (818) 593-7007 money for their customers and themselves. costs by just under 10 percent, Combest said. The company employs two programmers who ciency for both Momentous and its clients. business. USI of Southern California Insurance in 65 63 address (in millions) valley Premiums Agents offices name Dystrophy, Parkinson’s Disease & Stroke • Certified Home Health Aides not be easy. Most of the space at its Sun Valley location website 2010 companywide (in millions of SFV (SFV/company) title Woodland Hills-based Poms & Associates Training time for new consultants has also develop the tools, including its automatic doc- “There’s paper costs, ink costs, time delay The largest local broker, measured by pre- Woodland Hills made third place with $346 2009 dollars) company headquarters phone Scanlon, Guerra, Burke Ins. Brokers $112.6 32 29auto, earthquake, fire, flood, employee benefits, 1/2 James N. Scanlon Owner and Presi- is for storage of film prints, both 35mm and Insurance Brokers Inc. and Van Nuys-based decreased by nearly 40 percent. ument upload system which was launched in for mail, man hours to sort and deliver more mium totals, was Arthur J. Gallagher & Co., million in premiums in 2010, which is a drop 10 21011 Warner Center Ln. $109.1 34 9 liability, life, property, workers comp, home Woodland Hills Chairman/CEO Serving the Conejo and San Fernando Valley areas. dent Vincent Cara- 70mm; shelf after shelf after shelf filled with Momentous Insurance Brokerage Inc. are Poms contracted with a developer for the 2008, said Michelle Boyer, director of mar- mail, man hours to upload and scan it into the which has four offices in the greater San Fer- from $378 million in 2009. The loss of two Arthur J. Gallagher & Co. $720.2 299 na 188 auto, earthquake, fire, flood, health, 4/367 Scott Firestone Woodland Hills, 91367 improvement (818) 316-0999 bello has the manu- octagonal and rectangular carrying cases. 1 505 N. Brand Blvd., 6th Fl. WND 10,700 2,360 homeowner, liability, life, property, renter, Itasca, IL Area President sgbinsurance.com some of the firms in the local region using PRO technology about four years ago because it keting for the company. system,” Boyer said. “The whole business nando Valley. The company brought in $720.2 lines and softer markets caused the decline, said Glendale, 91203 workers' comp, entertainment (818) 539-2300 Phone: (818) 865-1887 or (805) 529-9667 facturing equipment Some prints of older films are lent out for fes- client-based systems that industry experts recognized that to be relevant the company The system allows clients, mainly account- community was looking for more cost-effec- million in premiums locally in 2010. That was Thom Lewis, the company’s regional CEO. kers saw increases in premium totals, the most based Poms & Associates Insurance Brokers ajg.com Visit us on the web: www.helpinghandscaregivers.com PHOTO BY DAVID SPRAGUE and the employees tivals or revival screenings. Pacific Federal Insurance Corp. $81.4 25 511 large group - employee benefits 1/1 James Garrison App: Health Net has mobile applications that give a wide variety of information. acknowledge as being ahead of the curve. needed to modernize, said Tim Karcz, director ing and business management companies, to tive ways to do business.” a slight increase from the previous year with While most of the Valley area’s largest bro- significant increase was for Woodland Hills- Inc., which had a year-over-year increase of 11 1000 North Central Ave., #400 $76.6 25 10 Glendale President with the know how of There is also a small scale film rejuvena- The systems help customers receive and nearly $56 million. The company was still Wells Fargo Ins. Services USA, Inc. $375.0 90 10 25 auto, earthquake, fire, flood, health, 1/250 William W. Holden (818) 243-0222 taking an idea and tion business. At one time, this work of clean- 2 15303 Ventura Blvd., 7th Fl. $365.0 4,800 2,700 homeowner, liability, life, property, renter, Chicago, IL Managing Director Glendale, 91202 organize information digitally, allowing them benefiting from a recently added division, said Sherman Oaks, 91403 workers comp, other (818) 464-9300 pacfed.com MANUFACTURING making it into a prod- ing up theatrical prints of scratches and dust to reduce paper use, receive documents and David Poms, the company’s president. wellsfargo.com uct. What he doesn’t was a larger percentage of what Hollywood BB&T Insurance Services of California, Inc. $50.0 35 na 33 commercial insurance, personal lines & 1/91 Manny Mashhoud Health Plans Use Social Media reports faster, and use new data-organizing L/B/W Insurance & Financial Services 12 1 Mark R. Madler have yet are cus- Film did but the demand lessened as digital 3 USI of Southern California Insurance $346.0 63 (32) 50 commercial insurance and employee benefits 1/80 Thom Lewis 535 North Brand Blvd., 10th Fl. $1,047.0 4,500 4,000 employee benefits Raleigh, NC Area President, functions. Inc. has also expanded its company over the 21600 Oxnard St., 8th Fl. $378.0 2,900 1,000+ Briarcliff Manor, NY Regional CEO Glendale, 91203 L.A. Div. tomers outside those prints became more common. During the past few years, some brokerage Woodland Hills, 91367 (818) 251-3000 he has already been serving. The manufacturing remains the heart of what past year through an acquisition and the cre- usi.biz bbandt.com (818) 662-4200 companies have started to more aggressively ation of a new division. To Get Closer to Customers Automotive, aerospace, medical parts – Hollywood Film does and is why its equipment implement technology, said Timothy Mana- 4 Momentous Insurance Brokerage $180.0 119 0100all lines in commercial, personal, entertainment, 1/1 Diane Brinson 13 HCF Insurance Agency $34.9 12 010workers' compensation, professional liability, 1/2 Jason Michael MARKETING: gave the plan the highest possible rating with Carabello is open to all opportunities that can be found in every motion picture facility ka, Jr., president of Insurance Brokers & Growth 5990 Sepulveda Blvd. #550 $180.0 123 106 life and health Van Nuys President 21747 Erwin St. 2nd Fl. $35.0 13 11 property & casualty, health benefits Woodland Hills Adelman Carriers hope five stars for overall satisfaction. come his way. around the world. While automated machines are Van Nuys, 91411 (818) 933-2700 Agents of the West. Wells Fargo Insurance Services had about Woodland Hills, 91367 President “After 6 major surgeries in the past 3 years, “That wouldn’t be the best move to limit us found on the factory floor they are often idle. The momentousins.com hcfinsurance.com (866) 832-4234 to give more of a personal touch Still, he and other industry experts say $3.2 million in new income and about $25 mil- Blue Shield has been put to the test,” the mem- to a single industry,” Carabello said. machinists are more likely to work on the hand- most brokerage firms still are slow to adopt lion to $32 million in new revenue in 2010, Poms & Associates $158.4 65 56 44 auto, flood, liability, property, earthquake, life, 1/3 David A. Poms amid negative publicity. ber wrote. “Not even once did I feel ‘rushed” A single industry served Hollywood Film Transition: Vincent Carabello, left, and Todd Arnold with a film print machine. operated equipment. 5 5700 Canoga Ave. #400 $102.0 104 59 health, homeowner, workers' comp Woodland Hills President L/B/W Insurance & Financial Services, Inc. $34.5 34 230commercial lines, personal lines, life, long term 1/1 Mitzi S. Like more advanced systems. Holden said. (818) 449-9300 14 to leave the hospital because I was running out Co. well since starting in the 1930s under the Investment in additional equipment will be Woodland Hills, 91367 28055 Smyth Dr. $32.6 34 30 care, financial services, employee benefits Santa Clarita CEO By JESSICA VERNABE Staff Reporter “The majority of them are behind in the “Where there was rate deterioration, on our pomsassoc.com Valencia, 91355 (661) 702-6000 of benefits.” direction of two brothers. Over the decades the been slow and the backlog has disappeared. A ucts. likely for the company to attract new customers, as game of technology,” Manaka said. “They have renewal book, we offset it with new business lbwinsurance.com Private health insurers, whose highly publi- Another Medicare member, who posted a company established strong relations with the good year is making a dozen of its printers. A Carabello also reached out to David Fish- is both an investment of money and time to get the Millennium Corporate Solutions $150.0 26 521property casualty, surety, employee benefits, 1/4 Sergio D. Bechara to (use technology) in order to stay competi- increases,” he said. 6 550 North Brand Blvd., Suite 1100 $145.0 70 47 personal lines, risk management consulting Irvine President & CEO cized rate increases have made them unpopular comment on March 10, 2010, gave the plan major studios, which purchased editing and low volume manufacturer, the most produced er, owner of S&H Machine in Burbank and needed certifications to supply medical devices or tive, in order to have the value-added service.” Holden said the company’s success is tied Glendale, 91203 (626) 275-3000 Danone Simpson Insurance Services LLC $25.5 10 46employee benefits, workers compensation, 1/1 Danone L. among many customers, are using social media only two stars, with the lowest rating in the colorizing equipment, and vendors such as item is the eight-sided case used to bring film founder of the Southern California Manufac- aerospace parts, Fisher said. mcsins.com 15 dba Montage Insurance Solutions $21.5 10 6 property & casualty, professional liability Woodland Hills Simpson to the team’s ability to build relationships with 22110 Clarendon St. #201 President & CEO and Web sites to make more positive connec- customer service category. Technicolor and Deluxe that make theatrical prints to theaters. Fifty to 100 of the cases can turing Group, a peer organization assisting its The capabilities that Hollywood Film pos- BrokerTechnology clients. It also likely has to do with a new 7 GNW- Evergreen Insurance Services $136.0 75 21 14 all lines 1/3 Andrew Forcelli Woodland Hills, 91367 (818) 676-0044 tions with members and to add client value. “For Medicare subscribers getting an HMO prints. be shipped in a day. members in improving their businesses. sesses are such that non-entertainment cus- organization model, he said. 16030 Ventura Blvd. #500 $115.0 82 16 Encino President dsinsuranceservices.com Social media and online features recently from Blue Shield, do not count on this website Technological advancements and the shift The reinvention – or to use a popular Hol- (Carabello contacted Fisher after reading tomers shouldn’t dismiss them, Fisher said, Poms & Associates Encino, 91436 (818) 257-7400 “We actually reorganized our producers gnw-eg.com 16 Corporate Strategies, Inc. $23.0 15 27 health, life 1/1 Martin Levy developed by local insurance carriers allow for information,” the other member wrote. “If from film prints to digital files began to erode lywood term, reboot – of Hollywood Film about him in the special manufacturing issue adding that he would recommend the compa- Technology: Poms Risk Organizer into production teams in order to get more 16255 Ventura Blvd. #320 $21.0 15 7 Encino Principal members to search plan information, ask ques- you have technical problems like registering so away the market that Hollywood Film served. was a logical decision for Carabello to make. of the Business Journal.) ny to his existing customers to provide work Target Clients: School districts, companies, ® Encino, 91436 (800) 914-3564 VICA is pleased to announce the newest inductees hands-on kind of coaching and work, which Continued on page 18 corporatestrategiesinc.com tions about insurance policies and give their you can take advantage of the mail order phar- The studios did not need splicers and coloriz- It is vital to the survival of the company and Fisher made a visit to Hollywood Film at that S&H is not capable of doing. public entities will benefit our clients,” Holden said. opinions about the service they are receiving. macy, good luck getting a response from the ers; Technicolor and Deluxe did not need as keeping its employees, some of whom have the end of April. Carabello and his son Although the reinvention is in its early Function: Provides online report database, into the Wells Fargo Insurance Services had the Health Net, Anthem Blue Cross of Cali- support group.” many printers to make copies of film prints as been there 30 years, working. stopped in at S&H in early May. stage, the executive team at Hollywood Film organizes risk categories 17 Olympic Insurance Agency $22.2 14 05property, casualty,employee benefits and 1/2 Donald S. Barberie San Fernando Valley Business Hall of Fame greatest improvement in the hospitality, prop- LBWInsurance.com 1906 West Burbank Blvd. $22.5 15 5 personal lines Burbank President fornia and Blue Shield of California are three De Leeuw said praise and criticism from their labs lost work to digital film prints. “It is like staring a new business,” said Fisher was impressed by what he saw at feels comfortable about the steps taken so far. Benefits: Paper cost reduction, faster report erty management and manufacturing sectors, MONTAGE INSURANCE SOLUTIONS Burbank, 91506 (818) 843-4314 of those insurers using these methods, which the Web site is used to help guide future Hollywood Film still had strong sales Vincent Carabello, Jr., the vice president of Hollywood Film, particularly in how well- The orders from non-entertainment customers delivery, less manual research and he added. olympicinsurance.com can also serve as a marketing tactic. improvement to the plans. overseas, where the digital transfer was not as sales and marketing. “It is a battle.” rounded its capabilities were. The company have so far trickled in. organization time presented by Wells Fargo and Thomas Properties Group CONGRATULATES THE 2011 CFO NOMINEES Poms & Associates’ $56 million jump in Last fall, Woodland Hills-based Health Net “We wanted to find out what our members quick; and for archival purposes. Up until To get the word out that it is open to non- not only engineers and designs its products, “We realize we have to start small and then Relax. We’ve got you covered. RGEB Employee Benefits $15.0 15 112group medical, dental, vision, life, disability and 1/1 Renee Glickman premiums was due to solid activity for the 18 launched mobile applications for iPhones, really thought, to hear it directly from them so we 2009, the company had a backlog on orders entertainment customers, the company is but has an electronics shop, machine shop, get that big order,” Carabello, Jr. said. Momentous Insurance Brokerage We’re handling Dave’s risk management, but we take no responsibility for 20350 Ventura Blvd. #200 $14.5 15 12 long-term care individual, family and senior Woodland Hills Cohn Technology: Document upload software system Join VICA as we honor these community leaders! company’s personal lines and employee bene- Woodland Hills, 91364 health insurance Exec. VP iPads and Android phones that give members a could learn and start working on the things that for its equipment. Customers had no qualms attending trade shows, hired a manufacturing sheet metal shop, and final assembly. his choice of beach attire. We will, however, speak with him about the tie. rgeb4u.com, sfvhealthinsurance.com (818) 444-7722 Target Clients: Accountants and business managers fits divisions, said Poms, the company’s presi- MontageMontageInsu InsuranceranceS Solutionsolutions is a fulfulll serservicevice t& &NQMPZFFNQMPZFF #FOFöUT#FOFöUT wide variety of information. The company is we’re not doing as well as we could,” she said. about price or quality, Carabello said, but they representative, and started a new website That is unique in a shop that size but that Staff Reporter Mark Madler can be Function: Automatically uploads insurance dent. He estimated that both divisions commercialcommercial insurinsuranceancebr brokerageokerage anandd emploemployeeyee t8 8PSLFST$PNQFOTBUJPOPSLFST$PNQFOTBUJPPO now in the process of developing an app for Blue Shield first launched the Web site sec- didondeliverytime. under the name HFC Manufacturing that the company has been pigeonholed in a niche reached at (818) 316-3126 or by e-mail at increased revenues by more than 30 percent in benefits consultingonsultingc firmfirm.. ISU Vansa Insurance Services $14.1 6 14auto, earthquake, fire, flood, homeowner, 1/1 Jerry Vande Sande Blackberry phones, said Mark Brooks, the tions in October 2009, inviting its seniors with The rebound following the recession has highlights the capabilities and not the prod- market will not be an easy thing to break out [email protected]. documents directly to office system Optimizing working capital t1 1SPQFSUZSPQFSUZ $BTVBMUZ$BTVBMUZ 19 12155 Riverside Dr. $13.3 6 4 liability, life, property, renter, workers comp. Valley Village Owner Benefits: Paper and ink cost reduction, 2010. t8FMMOFTT$BNQBJHOTt 8FMMOFTT $BNQBJHOT Valley Village, 91607 (818) 763-9365 company’s chief technology officer. Medicare membership to rate their plans. The WeWesa saveveou ourr cclientslients millions of dollars dollarsinp in premiumsremiums alternative to e-mailing documents, Meanwhile, USI’s $32 million decrease t) )VNBOVNBO 3FTPVSDFT3FTPVSDFT 4FSWJDFT4FSSWJDFT isuvansa.com Through the apps, members can access their company then rolled the effort out to 80 per- year-over-year in its premiums total was par- everyeveryy year.ear. plan details, information and background on in- cent of its membership in April 2010. Full Hirings, promotions eliminates manual upload process to spur epic growth. Theater by theater. t L L tially caused by the company dropping two of 20 Crescenta Valley Insurance $12.4 15 013 auto, home, business, life and health 2/2 Richard E Dinger network health care providers, mobile versions company membership is expected to be and special accomplishments Online database its divisions in late 2009, Lewis said. WeWec careare about the health and safety saffeety of your your t $MBJNT$MBJNT .BOB .BOBHFNFOUHFNFOU - -PTTPTT $POUSPM$POUSPM 3156 Foothill Blvd. #A $12.0 15 13 La Crescenta President of ID cards and directions to local health care reached by this summer. The insurance carrier PEOPLE ON THE MOVE in local business ™ employeesemployees and provide provide a hands-on hands-on approach aapproach to to t)FBMUI'BJSTt )FBMUI 'BJST La Crescenta, 91214 (818) 248-4500 Poms & Associates says it has already Opportunity at every step. “We got out of unprofitable lines of busi- cvins.com and urgent care facilities. Later this year, mem- is also in the process of launching a section of experienced some of the benefits of using its ness and focused on our core businesses, serviceservicetha thatt ppromotesromotes emplemployeroyer appappreciation.reciation. bers will even be able to use the apps to chat its Website devoted to member stories. CALLCALL UUSS TODAYTODAY ttoo findfind o utout whwhatatw weec canan dodo forfor yyouou BANKING INSURANCE SERVICES ADVERTISING recently launched Poms Risk Organizer (PRO) which are commercial lines insurance and andand youryour employees.employees. Tri County Insurance Services $10.0 19 017auto, home, business, building owners, 1/2 Norm Meister with customer service representatives. system, an online database for reports pro- employee benefits,” Lewis said, adding that 21 8399 Topanga Canyon Blvd. #301 $10.0 21 19 professional liability, workers compensation, Canoga Park President “We’ve been really working hard to find Member connection Ray Boyadjian has joined Pacific We are pleased to announce The Inter/Media Group of duced by the company’s risk management Through blockbusters, sequels and sleepers, we have helped Regal Entertainment Group achieve USI dropped its entertainment line and started Canoga Park, 91304 commercial auto (818) 883-1313 ways to provide a more compelling and effi- Kelly Colbert, marketing strategy director Western Bank as Executive VP, Mid- the addition of Mike Kreeger, Vice Companies has named Tim Gerrity its division. Companies that have strong risk outsourcing its small employee benefits. tcinsur.com cient client experience,” Brooks said. “We’ve of Wellpoint Inc., said reaching customers dle Market Group. President, to the Ontario office of new Senior Vice President and Chief unparalleled growth. By combining control with advanced visibility our treasury management solutions Wells Fargo Insurance Services. Financial Officer. Tim previously served management systems in place have the poten- Lewis said that while new business contin- Zein Insurance Services been very pleased by the quantity of member- through social media is a way to eliminate the tial to have lower insurance premiums, compa- ues to be strong, the company’s existing 22 $10.0 7 04health, auto, travel, commercial, dental 1/1 Hisham Elzein ship that’s utilizing the capability.” usual distance created between large health A 35-year banking veteran, Ray as CFO for Herbalife International, enable Regal to use working capital more effectively. Highly defined tools help speed their collections 21800 Oxnard St. #480 $8.5 7 4 Woodland Hills President ny officials said. accounts were renewed in softer markets, Woodland Hills, 91367 (818) 887-8780 plan providers and their members. will focus exclusively on building a He brings great experience and where he was instrumental in its Before January, risk reports were largely and optimize their payables. With more free time and working capital, Regal can focus more clearly on which affected the premiums total. Even with a zisinsurance.com Branding plan Colbert was involved in launching the Face- team serving the Middle Market for outstanding product knowledge to the expansion and success. given to customers as hard-copies, which can lower premiums total, 2010 was the company’s Other insurance carriers say reaching out to book social media efforts of Wellpoint, which greater LA and Ventura Counties. South Coast team. B&B Premier Insurance Solutions be hundreds of pages long, Poms administra- their big financial picture. And ultimately achieve their goal of bringing more movies to more people. best financial year in five years, Lewis said. As the largest independent, full-service agency in 23 $7.5 40 135auto, home, business, commercial and 1/2 Steve Brooks members through the Internet can serve as is the parent company of Woodland Hills- Gerrity was also formerly a tors said. Clients using the new system, 5008 Chesebro Road Suite 200 $7.0 40 35 employee benefits Agoura Hills President both a marketing and self-development tool. based Anthem Blue Cross of California. Boyadjian Ray joins a highly-talented banking Kreeger Mikehasover10yearsexperience Gerrity Director of Management Consulting Thursday, June 9 the Santa Clarita Valley, L/B/W delivers results where Agoura Hills, 91301 (818) 223-8383 including school districts, businesses, and pub- Company expansion bbpremierins.com Blue Shield of California, which has a com- “I think that we found that the people that team at Pacific Western. in the Inland Valley Empire, including at his own agency for for the Wickes Companies and was part of the team that lic entities, now can better organize their In 2010, Valencia-based L/B/W Insurance pany office in Woodland Hills, includes a we talk to in the social media sphere really feel five years in Chino Hills, Complete Business Insurance successfully restructured the company. Learn more about our comprehensive treasury management solutions. 6-9:30 p.m. others deliver only promises. We’ve built a depend- reports. They can research their workplace risk & Financial Services acquired another compa- OHM Benefit & Insurance Solutions $5.1 4 12employee benefits (group medical, dental, 1/1 Jason D. Sandler health plan rating system on its Web site called good when they have that human connection, As California’s 15th largest bank with 77 branches Services, Inc. able, decades-long reputation focusing on risk man- 24 results by categories, such as employee train- 1.818.518.1629 Sheraton Universal Hotel ny and added a new division. 19360 Rinaldi St. #530 $4.4 4 2 vision, life, disability, 401(k)) Northridge Broker “Rate & Review,” as well as an online forum that they’re not talking to a company, but that and $5.5 billion in assets, Pacific Western has become a Gerrity is responsible for all aspects of finance, ing needs and compliance costs. In January of this year, L/B/W acquired agement for both businesses and business owners. Northridge, 91326 (818) 832-9990 called “Ask & Answer” where members can they’re talking to a person,” she said. valuable partner of growing businesses throughout If you would like to contact Mike, please call direct at accounting, tax, financial planning and acquisition of “Years ago, we had a client who took a 333 Universal Hollywood Dr. Fortman Insurance Agents and Brokers,a “Making your firm part of our team is among the best business decisions ohmbenefits.com ask each other health-related questions. Ques- Members of Anthem Blue Cross have California. (909) 945-1271, 4141 Inland Empire Blvd., Suite 341 complimentary companies for the Inter/Media Group of And, yes, we’ll show you how you can relax too. Ontario, CA 91764. Companies, which now encompasses 10 separate stack of binders and had some people create smaller company from Valencia. The acquisi- we’ve made in our history.” CRAIG D. OLSON, PRESIDENT | A-AMERICAN SELF STORAGE MANAGEMENT , INC. Peter C. Foy & Associates $4.6 28 024auto, earthquake, fire, flood, health, liability, life, 1/28 Peter C. Foy tions are sometimes even answered by Blue access to two Facebook pages. Through the manual Excel sheets (of risks),” said Phillip Universal City tion doubled L/B/W’s personal lines division, 25 21650 Oxnard St. #1900 $4.5 WND 24 other, property, workers comp Woodland Hills President/CEO Shield customer representatives and its health “Healthy Chat” page, members can ask ques- Ray’s contact Information: (310) 728-1038 or business units. Combest, senior manager of risk services for said Mitzi Like, the company’s CEO. (661) 702-6000 Woodland Hills, 91367 (818) 703-8057 care professionals. tions about health benefits and the effects of [email protected] Poms & Associates. That kind of work took In late 2010, L/B/W also added its Tech pcfoy.com Sue de Leeuw, director of brand marketing health care reform on their policies. The hours to compile. Now, he said, the same Secure division. 28055 Smyth Drive, Valencia CA, 91355 for the company, said the online capabilities “Healthy Join In” page offers video health tips client is able to work through an online data- to have a technology division that was a lit- WND: Would Not Disclose. na: Not Applicable. Brokerage companies were ranked by their 2010 To the best of our knowledge, this information is accurate as of press time. While every effort is help the health plan provider brand itself as a from Bob Harper from the television show base program that supports him in accom- tle more interactive than just selling insurance “TOGETHER“TOGETHER WE’RE SSTRONGER”TRONGER” CA Insurance License #0785905. Securities and investment advisory services offered through Capital Analysts Inc., Member premiums. In the event of a tie, companies were then ranked by the number of Valley-based made to ensure the accuracy and thoroughness of the list, omissions and typographical errors more transparent company. On the “Ratings & “The Biggest Loser,” who has partnered with FINRA-SIPC. L/B/W and CAI are independent, non-affiliated companies. employees. All information was supplied by the companies themselves. Companies with offices in sometimes occur. Please send corrections or additions on company letterhead to the Research People on the Move plishing the task more efficiently. “Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed Call 818.817.0545 or visit www.vica.com for more information The region’s brokerage companies specialize A DBA of Danone SSimpsonimpson Insurance InsuranceS Serviceservices LLLLCC the greater San Fernando Valley area were eligible for inclusion. All Stage Insurance Agency Department, San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250, Woodland Review” page, members can rate their plans by the health plan provider. is the place to recognize deserving business professionals. With the PRO system, clients also receive globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment in a variety of sectors, with Glendale-based SameSame grgreateatc company,ompany,gr greateatnewbr new brand.and. categories, such as access to doctors in the net- Anthem Blue Cross also has a Twitter banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp., Sponsorships available! declined to be included. Venbrook Insurance Services, Saraf Insurance Services and Lemore Hills 91367. ©2011 San Fernando Valley Business Journal. This list may not be reprinted in It features photos and brief bios on new professional promotions, new hires, awards and recognition. their risk management reports faster. all of which are registered broker dealers and members of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured Pacific Federal Insurance Corporation Insurance Services did not respond to surveys. whole or in part without prior written permission from the editor. Reprints are available from Not FDIC Insured Not Bank Guaranteed May Lose Value work and access to pharmaceutical drugs. account reserved that Anthem Blue Cross cus- MONTAGEINSURANCE.COMMONTAGEINSURANCE.COM | 2221102110 CClarendonlarenndon SSt.,t., SSuiteuite 20201,1, WWoodlandoodland HillsHills,,C CAA 91367 | O 8 818.676.004418.676.0044 | F 818.676.0009 . Not Guaranteed by any Government Agency Not a Bank Deposit “We have the ability to do absolute real- y May Lose Value y Are Not Bank Guaranteed. ©2011 Bank of America Corporation. ARH2Q421 standing out as the only company on the list to Your Life Your Business. Your Well-being. Wright's Reprints, (877) 652-5295 ext. 104 or e-mail [email protected]. One of Blue Shield’s Medicare members tomer service representatives scour for cus- CACA LLicic 0F307340F30734 1 companywide numbers time delivery, so the moment that a work prod- solely write large group employee benefits. Researched by Josh Dausch logged onto the rating system on March 8 and tomer questions they can help answer. Contact Victoria Brown to reserve your space 818-676-1750 or [email protected] 22 23 24 25 26 27 28

22 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 23 24 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 25 26 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 27 28 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL Health Care Health Care Health Care Health Care Health Care Firm Adds Ofﬁces as Medical Records Business Grows How to Exercise Food Allergy Awareness Week Research Advances Help People with Asthma HEALTH CARE: Facilities Atlas opened new offices in Dallas and Las sion was going on, we were growing at 10 per- Proactive Ergonomics in the Workplace How to Exercise While Sitting at Your Computer Vegas and moved to a larger office in Kern- Nelson: ‘With the growing cent or more per year and now it’s actually Daniel Rotrosen, M.D., allergy develops in one person and not ties about what food allergy is and how to and Anaphylaxis Network (FAAN), a patient By Linda S. Birnbaum, Ph.D., Susan B. Pre-toddler Inhalable Particulate Environ- wise good day-to-day asthma control. pollution also can aggravate asthma and meet company’s needs as it ersville, North Carolina, said Dan Nelson, the increased quite a bit,” Nelson said, referring to and Anthony S. Fauci, M.D. another, and find out how to prevent and diagnose and treat it. This summer, NIAID and family advocacy and education organi- Shurin, M.D. and Anthony S. Fauci, M.D. mental Robotic sampler, is a robot devel- The NHLBI will soon launch a network increase susceptibility to allergic diseases, Continued from page 24 most supportive seating to prevent carpal exercise your legs at the same time. spent focusing on your computer screen, company’s vice president of client services for number of staff we have the volume of new clientele. While Sitting at expands business nationally. possibly cure food allergy, research and will publish a summary of the key points zation. This year, the Food Allergy Initiative, oped by NIEHS grantees capable of mim- of six clinical centers that will integrate and NIAID-supported researchers are tunnel and tendinitis. spend 20 seconds focusing on something the Atlas Medical division. regionally, these (moves) Money made available through the govern- Health Care Benefits Employees and Employers Alike education are two of the best tools to help for patients. another advocacy group, joins FAAN in he National Institute of Environmen- icking children’s floor activities while col- molecular, cellular and clinical studies of investigating the mechanisms behind this your arms, do it by pulling apart the elastic TIPS else 20 feet away. “With the growing number of staff we have made sense.’ ment’s Health Information Technology initia- e observe Food Allergy Aware- people living with this disorder. The most common food allergens affect- recognizing the commemorative week. tal Health Sciences (NIEHS), the lecting better estimates of young children’s severe asthma to better predict when seri- association. Similarly, major efforts are band). This will stretch and work the mus- Take a few deep breaths. To work your • Set your chair back rest at an angle • Try not to squint when reading some- By JESSICA VERNABE Staff Reporter regionally, these (moves) made sense,” Nelson tive has particularly spurred business, he said. Your Computer By Nicholas Curran and Ted Afetian compensation claims and missed work their staffs. Based on our collective experi- postures, reducing the likelihood of such ness Week this year acknowl- In this regard, we at the National Insti- ing Americans are milk, egg, peanut, tree Both FAAN and FAI participated in the TNational Heart, Lung, and Blood exposure to indoor air pollutants, such as ous complications of asthma will occur under way to understand how viral infec- cles slightly. abdominal muscles, hold your stomach for larger than 90°. thing on the screen, as squinting can be said. The program use funds from the American days, employers incur losses from reduced ence and expertise, the benefits that come musculoskeletal disorders as carpal tunnel Wedging those who live every day tute of Allergy and Infectious Diseases nuts, soy, wheat, fish and crustacean shell- development of the food allergy guidelines. Institute (NHLBI), and the National Insti- particulate matter, pesticides, allergens, and identify new targets for therapy. tions can worsen asthma, and how obesity • Invest in a large size stability ball or a few seconds when breathing in, then • Don't neglect the health of your eyes! bad for your eyes. Most computers have an Calabasas-based Atlas Development Cor- About a year ago, the company only had a employees in Kernersville, three were hired Recovery and Reinvestment Act to offer reim- Second Quarter hat do back, neck and shoulder productivity, worker turnover and, in some from ergonomic workstations far outweigh syndrome. Ideally, keyboard trays are large with the concern that their exposure to (NIAID), part of the National Institutes of fish. Currently, there is no way to prevent or As the lead NIH institute for food allergy tute of Allergy and Infectious Diseases endotoxins and airborne fungi. PIPER is Because asthma was the most common may affect the disease. stability ball-style desk chair, and sit on it release when breathing out. If possible, get It is detrimental to your eyesight to focus at option to increase font size. If you press poration recently announced it opened two couple of employees working remotely out of the past year. bursements for physicians and hospital By Kenny Mock • Abdomen: Contract your abdominal strains, carpal tunnel syndrome, cases, litigation. By applying ergonomic their cost, and the dividends are much enough for both the keyboard and the certain foods may have the potential to Health, were gratified to work with 34 pro- cure food allergy. Food-allergic people research, NIAID supports basic research (NIAID) renews their commitment to being used as part of a study that will com- underlying health condition among those In the area of treatment, a recent NIAID- with back straight and abs firm. You burn some fresh air in your lungs by taking a one thing for long periods of time (i.e., your Ctrl and +, the font size will increase, so new offices and expanded a third in order to Dallas. But the Dallas-based technical support Meanwhile, the company’s two owners will providers who effectively use electronic med- and gluteal muscles, hold them there for a Weyestrain, headaches and hear- solutions in the office, employers can sig- greater when implemented on a proactive mouse, as the ability to place the mouse trigger a life-threatening allergic reaction. fessional organizations, patient advocacy must avoid certain foods and constantly and clinical studies to better understand the advancing studies that will help improve pare measurements of particulates obtained hospitalized in the United States with 2009 sponsored clinical trial found that aug- calories stabilizing your core and body on walk outside, as mentioned in a previous monitor) so take breaks to look out the you don't have to strain your eyes as much. meet the needs of a growing staff and client manager quickly built the team up to seven work from the smaller Las Vegas office, which ical record systems. or most office workers, being glued to few seconds, then release. Repeat this for ing problems all have in common? Aside nificantly reduce costs associated with poor basis. close to the keyboard eliminates excessive The Centers for Disease Control and Pre- groups and federal agencies to develop guard against accidental exposures to hid- causes of food allergy and develop new asthma prevention, diagnosis, and man- by PIPER with those from standard adult H1N1 influenza infection during the 2009- menting NIH asthma guidelines-based ther- the ball. While an actual stability ball is step. window and focus at something at a further Pressing Ctrl and - will make the font small- base. employees, and the company decided to estab- opened last month. With more health care provides using elec- their desks while typing away at their every few minutes all day long while you from the obvious – all are undesirable – ergonomic design. Studies conducted by While we understand that ergonomic reaching. vention estimates that food allergy affects new national guidelines for the diagnosis den food allergens. Available medications preventions and treatments. Many of these agement. Each institute focuses on a fun- height monitoring stations and examine 2010 influenza season, NHLBI and NIAID apy with a drug that targets immunoglobu- more effective, the chair is a more viable Haveabottleofwaterby your side and distance away to maintain good ocular er, and pressing Ctrl and 0 will put the font The company’s main division, Atlas Med- lish an office space in January, he said. tronic records, Atlas Medical has been busy Fcomputers for an average of 10 hours are working at your desk. You can also per- all of these health problems are common such prestigious institutions as Cornell Uni- solutions can be an investment, there are The third piece of ergonomic gear 5 percent of children under the age of 5 and management of food allergy, published can treat symptoms — which range from efforts focus on how the immune systems damentally different aspect of asthma, and their association with asthma symptoms. conducted a collaborative study to estab- lin E, an antibody that plays a key role in option to use in an office environment. make a habit of drinking some every half health. Also consider purchasing an LCD back to normal. Even if you have 20/20 ical, connects doctors’ offices and their data The company doubled its Kernersville Growing business responding to the technology needs of the lab- a day is already a part of their normal form Kegels (pelvic floor exercises) while in the workplace. Ergonomics is the sci- versity, as well as multiple case studies, all three crucial “tools” that every employer recommended for every computer work- and 4 percent of older children in the in December 2010. The Guidelines for the itching to a life-threatening drop in blood of people with food allergy might be modi- they work closely together to coordinate NIEHS researchers continue to learn lish safe and effective strategies to vacci- allergy, nearly eliminated seasonal increas- While sitting or talking on the phone, you hour. If you do this consistently you will screen which is easier on the eyes. If you vision, it doesn't hurt to try to keep it. systems – particularly electronic medical office space when it moved to a new site in The company hired new staff to accommo- oratories and radiology practitioners. routine. However, sitting at the computer sitting. ence of designing the job, equipment, demonstrate that good ergonomics is good should provide for every employee. Top- station is a monitor arm. Affixed to a desk United States. Scientists believe that the Diagnosis and Management of Food Aller- pressure — but only after the allergic reac- fied to eliminate their allergic reactions to research programs. The goal is to make more about genetic susceptibility to asth- nate children and adults with mild to es in asthma attacks and significantly can bounce or do basic toning exercises. begin to feel more alert. Take trips to your are at your computer for long periods of • Don't sit still. As long you keep records systems – with those of diagnostics January, Nelson said. The new facility has date a growth spurt in business for Atlas Med- The company provides services to integrate all day may not exactly be good for the • Calves: Stretch your calves. While sit- and workplace to fit workers’ physical economics. Furthermore, because it ping the list of “must haves” are ergonomic or wall, this component floats the monitor percentage of adults with food allergy is gy in the United States: Report of the tion to food occurs. food. Other studies are examining food this year’s theme, You Can Control Your ma. Studies are aimed at identifying genetic severe asthma against the 2009 pandemic decreased asthma symptoms among inner- Use the actual ball form in moderation water refilling station to refill your jug or time, optometrists recommend following moving, you will be helping to keep your- service providers, such as laboratory and radi- space where the company can host training ical, Nelson said. systems of health care providers and diagnos- body, as it can bring about backaches due ting, lift up your legs on the balls of your capabilities and limitations. Injuries from increases employee safety, comfort and job task chairs, such as the Mitos by Kimball. above the work surface and allows for easy similar to that observed in older children. NIAID-Sponsored Expert Panel reflect long- Food Allergy Awareness Week was allergy-associated allergic diseases, such as Asthma, not just a slogan but a reality. risk factors and their interactions with H1N1 influenza virus. The results of this city youth. when typing, as this is probably not the glass, so that you can also walk around and the "20-20-20" rule -- for every 20 minutes self in better shape. Constant movement ology specialists. seminars with clients, he said. Out of eight “Even through 2008 and 2009, as the reces- tics providers so they can share data more effi- to poor posture and eye strain, among feet and set them down. Repeat until your poor ergonomics make up one-third of all satisfaction, there is also a strong human With many modifiable parts (backs, arm monitor depth and height adjustments. As a Until we can better understand why food awaited agreement across medical special- established in 1997 by the Food Allergy eosinophilic esophagitis, a condition that Asthma is a chronic inflammatory disor- environmental risk factors, in order to study showed that the 2009 pandemic News releases, fact sheets and other will burn calories and contribute to cardio- ciently. For example, the company’s technolo- other effects. On the other hand, being in legs are comfortably tired. Repeat after occupational injuries and illnesses report- case for it. rests and seats), an ergonomic chair easily result, all work surface tasks can be posi- occurs when eosinophils (a type of immune der of the airways, affecting more than 17 characterize how they may influence H1N1 influenza virus vaccine is safe and NIAID-related materials are available on vascular health. Fidgeting is a good way to gy allows a laboratory to accept patient data in a desk job does not have to be an ordeal about 10 minutes later, and continue doing ed to the Bureau of Labor Statistics by Despite the many benefits of designing fits the individual worker and can prevent tioned directly in front of the user while cell associated with allergic reactions) million American adults and 7 million chil- susceptibility to the disease. can produce appropriate antibody levels in the NIAID Web site at SANTA CLARITA’S LARGEST INDUSTRY SHOW keep moving, even something such as a consistent format, regardless of the various for your health. If you are one of those this routine for about an hour or so. This employers every year. Given that 90 per- workstations that adjust to the worker, serious injuries, such as strain to the neck, keeping the monitor optimally positioned accumulate in the esophagus, and are dren under 18 years of age. Asthma dispro- For more information on environmental people with asthma. http://www.niaid.nih.gov/. tapping your foot. However, be mindful of ways doctors’ offices are sending the informa- people who have to be at a desk all day will exercise your calves, and will help pre- cent of all office workers use computers, thereby improving comfort and safety, back and shoulders. Furthermore, because for viewing, greatly reducing eye strain. In studying how genes, the environment and portionately affects minorities, people with health topics, visit our Web site at NHLBI press releases and other materi- Finally, NIAID, NHLBI, and several your co-workers, and don't make too much tion, Nelson said. long, there are some simple steps that you vent blood clots from developing in your this is not surprising. Computer use can many companies take a reactive approach these adjustable chairs actively promote addition to maximizing space savings and 0DNH LW D :,1 :,1

AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 29 SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 31 32 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 33 34 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 35 Health Care 30 May 9, 2011 STOCKWATCH SAN FERNANDO VALLEY BUSINESS JOURNAL News and notes from Staycations Staycations around the greater Van Nuys Airport Group Donates to Children’s Hospital AROUND THE VALLEYS San Fernando Valley area Proactive Ergonomics in the Workplace Market Watch Summary BNY Mellon Valley 50 SAN FERNANDO VALLEY nationally recognized expert on small business The competition pits the nation’s best high ment to environmental stewardship and the A Habitat Staycation Builds a Memory PHILANTHROPY: Gifts Friends of Van Nuys. loan funds and micro lending and a strong sup- school automotive vocational education stu- well-being of farm workers,” said Mike Cav- Friends of Van Nuys Airport is a communi- Cost: The Original PennySaver has started a porter of business development in low to mod- allero, President of Dole’s North American Continued from page 27 fabric panels that can be added around the reporting substantial benefits from their Presented by All closing prices as of May 4, 2011 dents against one another for the title of ‘Amer- work area that may reduce noise. proactive ergonomics programs. Nicholas Curran is the owner of nicw- taken by helicopter used in ty group that supports the airport. The group new daily deals website, SaverTime.com erate income communities. ica’s Top Technician’. Tropical and Fresh Fruit division. height adjustable tables revitalize the For the employer willing to “spring” a It is important to keep in mind that erks, a provider of computer network and Company May 4 52-Week 52-Week 2-week 52-Week YTD PE Mkt. Cap made the donation after learning of the heli- The site gives members access to local Under Barragan, VEDC serves more than Galpin Ford helped Hill and Sullivan train Your Family Will Never Forget body’s circulatory system, encouraging little extra on his/her employees, rebound- successful programs draw upon the other IT solutions for mid-size and small Name Ticker Price High Low % Chg. % Chg. Change Ratio ($millions) transporting patients. copter's impact and the involvement the Van daily deals in their local geographical areas. 6,000 businesses with financing, training, and for the competition with over forty internship Driving: TicketBust.com has made available This is a regular feature on philanthropic Staycations maximum energy levels throughout the er mini-trampolines, such as the Needak expertise of professionals in various fields, businesses in the Los Angeles area. He is American Reprographics ARC 8.91 10.80 6.00 0.6% -8.0% 17.4% N/M 403.4 Nuys Airport has with the hospital. The deals are typically up to 50 percent off the assistance. hours at its North Hills dealership. a mobile application to assist drivers in contest- staycation can be an experience This is the organization’s second WE Build. workday and reducing accumulated body Rebounder, can help offset the ill-effects of such as IT, office furniture sales and space also a trained Kundalini Yoga teacher and activities by Valley-area businesspeople and "The bears will bring a great comfort to original purchase price of goods and services. “We at Galpin Motors are happy to support ing traffic tickets. you will remember for a lifetime. Last year over 500 women helped raise stress and mental fatigue. long hours at the office in front of the planning. Today, many interior designers has studied kinesiology, the study of human Amgen AMGN 57.68 58.74 50.26 2.7% 1.9% 5.1% 11.99 54,276.9 companies. children," said Judy Sherif, program adminis- Two Valley businesses participating in the TARZANA our community and the youth of our county,” iTicketBust is available to the iPhone and AWhether your family yearns for an funds and saved the San Fernando Habitat Designed to reduce fatigue, discomfort computer. Just five minutes of rebounding a are taking a proactive approach to movement as it relates to physical activity AeroVironment AVAV 28.90 35.96 20.70 5.1% 11.4% 7.7% 26.76 638.6 trator of children's emergency services at the program are pet groomer The Groom Room said Vice President Karl Boeckmann. “Our Android. old fashioned barn-raising, your kids (and affiliate over $100,000 through their con- and the risk of repetitive motion injuries day increases oxygen delivery to the body’s employee comfort and workspace function in health and disease. Ted Afetian is a prin- Friends of Van Nuys Airport donated 99 hospital. "We are thankful for the donation." in Valley Village, and Charlie’s Rooter Serv- Advice: Wedding planner Wayne Gurnick contribution to the auto tech competition Using the app, a user can take a picture of their parents) never really grew out of struction work. Bank of Santa Clarita BSCA 8.25 9.00 6.00 0.6% 14.6% 18.7% 25.00 17.8 such as carpal tunnel, ergonomic “mice,” cells, detoxifies the body by stimulating by planning ergonomic workstations into cipal of One Source Facilities Group LLC, a teddy bears on April 19 for patients at Chil- ice in Reseda. has started a 24-hour, 7-day a week Wedding allows us to cultivate the next generation of their traffic ticket, fill out some basic informa- those Legos, or you enjoy meeting a true For children, teens and young adults, such as the 3M Ergonomic Mouse, are movement of lymphatic fluid, and releases the design of projects. In order to create an full-service office furniture dealer specializ- California United Bank CUNB 12.65 13.30 10.15 1.6% 5.4% 2.4% N/M 66.2 dren's Hospital Los Angeles. The website fits in with the company’s goal Planning Hotline. professional technicians.” tion and send the ticket and information to need in your neighborhood-Habitat home Habitat is hosting its first Youth United becoming more popular in the workplace. tension and stress. ergonomic work environment that fits ing in ergonomic chairs and accessories as The group used the airport's Children's of matching local advertisers with local cus- The hotline provides live professional wed- TicketBust.com for help in contesting and dis- building is a place to bond and fulfill your Build on Saturday, June 18. Normally vol- Stocks finished up across the board for the two-week period ended May 4, Capstone Turbine CPST 1.81 2.14 0.62 -0.5% 44.8% 88.6% N/M 444.9 Hairspray Helps Cancer Patients These gadgets work by placing the hand in As this article illustrates, there are many workers needs and employers’ budgets, it is well as heavy client-use areas such as Hospital helicopter to make the delivery. The tomers, said PennySaverUSA President ding planning expertise around the clock for Learn: More than 1,000 students were missing the ticket. It’s Almost Summer staycation dreams. unteers must be at least 16 to build at the 2011. The Dow Jones Industrial and the NASDAQ both finished up, at 2.2% a relaxed vertical handshake position. This tools to increase the comfort and safety of important to utilize consultants, vendors reception, lobby, conference room, and Cherokee CHKE 19.30 21.40 15.72 1.4% -7.2% 2.6% 22.18 171.6 helicopter, Chatsworth-based Sexy Hair Concepts is Loren Dalton. couples using Gurnick’s services. expected to attend Aviation Career Day at Syn- “We feel it’s a no brainer,” said TicketBust Habitat for Humanity San Fernando/ construction site, but on this day, children and 0.9%, respectively. The S&P 500 finished up at 1.3%, while the Valley eliminates forearm twisting and allows the employee work areas. And although there and staffers that are both “ergo-knowledge- media centers. Ergonomic chairs & prod- DineEquity DIN 54.46 60.11 24.92 3.9% 47.3% 10.3% N/M 950.6 which was inviting artists to compete for a chance to “Instead of having to travel miles for the “Over the past 20 years, I’ve worked on cro Aviation at Van Nuys Airport on May 9. founder and President Steve Miller. “Everyone Santa Clarita Valleys has opportunities to as young as 10 years old can come out and muscles of the hand, arm, and shoulder to is still resistance to implementing ergonom- able” and collaborative. ucts can be viewed at 50 Index led the way finishing up 2.6%. The best local performer over the donated by design the company's 2012 Special Edition typical once-in-a-lifetime special experience weddings of all sizes and income levels and The event exposed students to the many uses their smartphone for everything these volunteer for a day or a week building new participate in a separate, safe area. Chil- Diodes DIOD 31.64 34.67 14.50 -4.6% 49.3% 17.2% 18.83 1,451.2 relax. ic solutions, more and more employers are www.team1source.com past two-week period was ReachLocal up 34.8%, while Hemacare was the GIVING Helinet Avia- hairspray cans aimed at raising breast cancer appearing on other daily deal sites, Saver- found that everyone wants the ability to enjoy careers in the aviation industry. days.” homes for low-income working families. dren 10-15 will be building shelves for the Also gaining speed are lighting solutions second best performer, up 23.8%. The worst local performers over the past Dreamworks Animation SKG DWA 25.89 39.91 24.64 -1.8% -34.0% -12.1% 14.15 2,204.7 tion CEO awareness. Time's approach allows members to access their wedding day without being overwhelmed Fifty exhibitors were expected to participate You may gain some great new skills, from kids moving into the houses, and painting such as LED task lights. In addition to two-week period were Salem Communications and Electro Rent down 9.21% Alan Purwin, has been used for the past 14 Entries will be accepted for the company's deals on essential products and services within by planning issues,” Gurnick said. “Planning a in the event as well as static aircraft and heli- siding to carpentry. And you’ll certainly end and decorating the playhouses the Habitat and 7.15%, respectively. DTS DTSI 41.96 50.57 31.03 -2.1% 26.2% -14.5% 47.15 748.7 Martin Cooper (far left) donated the 2010 profits from his book “North measurably reducing energy use and costs, years solely for use by the hospital. Caring is Sexy: Design Contest from May 10 their own local driving area,” Dalton said. wedding requires the experience to handle any copter displays. VENTURA COUNTY each day with a car full of smiles and a children will play in. Youth 16-25 will work ergonomic task lights can lessen symptoms Electro Rent ELRC 14.81 17.80 11.09 -7.1% 3.9% -8.4% 17.02 356.9 "We are thrilled to take part in the Chil- through July 1. Artists from anywhere in the of Mulholland” to New Horizons and the Boys & Girls Club of the Active SaverTime members can receive issues that arise and the ability to select ven- Aviation Career Day was sponsored by sense of satisfaction when you see the on the actual houses our families will move Location Spotlight: of eyestrain and eliminate poor posture and Data provided by Telemet Orion, a source considered to be reliable, and compiled Health Net HNT 33.48 34.03 12.90 5.0% 53.4% 22.7% 15.72 3,243.7 dren's Hospital and Helinet's mission to assist world and of any skill level can apply. Five West Valley. New Horizons CEO Cynthia Kawa (left) and Boys & Girls additional savings credits by referring their dors who are a good match, a high level of eti- Syncro Aviation, Van Nuys Airport and the How About Taking results of your labor. into, completing various tasks necessary to headaches, helping workers feel and children in need," said Neil Smith, chair of percent of net proceeds from – up to $40,000 – Club President and CEO (far right) accepted the check. All friends to the site. If the friends in turn refer quette and the knowledge of contract terms office Councilman Tony Cardenas. SIMI VALLEY A family reunion Team Build provides a finish up the last few of houses in the 61- by BNY Mellon Wealth Management. However, the information in this feature may Hemacare HEMA 0.50 0.85 0.27 23.8% -1.0% -10.0% N/M 5.0 Jan Sobel perform better. not be complete and cannot be guaranteed. The information provided in this feature future proceeds from book sales will be donated to the organizations. their friends to join, the original referring mem- unique to the wedding industry.” great opportunity to gather even the largest home community. Youth Build will feature An Intimate Wine Tasting Occasionally, we recommend con- TheThere’sre’sS Simplyimmpllyy MMoreoreeH Healthealth CareCare Image Entertainment DISK 0.18 0.30 0.11 12.5% 0.0% 28.6% N/M 4.7 ber will receive more savings on purchases. SHERMAN OAKS Publish: Welcome to the Neighborhood family for a fun day of re-connecting and rising young stars from prime time, Nick- does not constitute the provision of investment advice. Councilman Dennis Zine attended the presentation. Warner Center Marriott toured or curved keyboards to clients. Interlink Electronics LINK 0.34 0.40 0.25 13.3% 13.3% 21.4% N/M 4.7 NORTHRIDGE magazine was named as small business of the bonding, and activities can be structured elodeon and Disney television and feature Although there is no evidence validating For more information please contact: GLENDALE Efficient: Columbus Center on Ventura year for the 38th Assembly District by Assem- for every age and ability. With Habitat staff films, who will work alongside young peo- et in the San Fernando Valley, in appetizer specials are available nightly Without Traveling to Napa. IPC The Hospitalist IPCM 50.26 52.25 21.17 8.4% 60.9% 28.8% 31.81 841.3 Corruption: Some Time Off and the benefits, these keyboards seem to help OOptionsptions wwithith OurOur DDualual NNetworkNeettwwork OOfOfferingfffeering James Hillman, Managing Director from sales of the Special Edition hairspray will ner will receive the opportunity to work with Pulitzer Prize winning Boulevard is one of more than 200 buildings blyman Cameron Smyth. to take care of lunch, there is plenty of time ple from across the San Fernando and Woodland Hills, the Warner Center including the Urban Cooler made with some people who complain about prob- (818) 963-0464 IRIS International IRIS 9.21 11.78 7.26 1.2% -19.6% -10.0% 54.18 164.4 benefit Sexy Hair's nonprofit partner Look Sexy Hair's in-house creative team, interna- Living: Senior assisted living group Southern reporters Jeff Gottlieb and Ruben Vives will taking part in the U.S. EPA-sponsored National The magazine began publishing seven years to chat and reminisce. Santa Clarita Valleys. SMarriott is a newly reenergized Grey Goose le Citroen, Hpnotiq Liquer and lems with their hands, wrists and shoul- Good...Feel Better. The organization teaches tional recognition for the design and Sexy Hair California Presbyterian Homes has changed its speak at the Kenneth S. Devol First Amend- Building Competition: Battle of the Buildings. ago and focuses on the community and busi- Habitat also has special events coming With a Habitat staycation you will not world. fresh lemonade. Ixia XXIA 15.94 19.10 8.15 4.5% 50.0% -5.0% 66.42 1,138.6 ders. Other items we recommend on a beauty techniques to cancer patients dealing product valued at $500. name to be.group. ment Forum at California State University, The competition pits buildings from across nesses of Simi Valley. Owners Ben and Kid up that can be incorporated into a great only save money on gas, airfare and hotels, Luxury reigns in its 474 guest rooms and Workout warriors of all levels can chal- [|wwxÇ V{tàxtâ 9 ZtÜwxÇ case-by-case basis include glare-reducing SSimpleimple forffoorr yyourour eemployees,mplooyyees, simsimplypllyy mormoreef forfoor yyourour ccompanyompannyy Index Watch K-Swiss KSWS 11.48 13.19 8.75 -4.9% -4.7% -7.9% N/M 405.2 with the appearance-related side effects of The Glendale-based nonprofit organization, Northridge on May 10. the U.S. into improving energy efficiency and Gilbert will receive the award in Sacramento weekend at home. you will be helping your fellow community suites with Marriott’s plush Revive bed and lenge themselves in the Warner Center treatment. which started in 1955 as a single senior living Gottlieb and Vives received the Pulitzer for on June 6. Saving Money screens to cover computer monitors and LTC Properties LTC 28.96 30.16 22.85 -0.9% 5.7% 3.1% 23.93 756.4 determining who can reduce energy use the On May 14 and 15, WE Build is all members by building them quality low- 32-inch HD flat-panel TV that connects to Marriott’s recharged fitness center with YoYYourour employeesemployees getget anyanyn numberumbero off tailoredtailoredne networktwork plans, plusplus up toto Also, for every design submission received, Dentists Give Computers community, now has 34 licensed and afford- Public Service for their reporting that uncov- most. “Small businesses drive the economic about women empowerment… and the income housing that would not have your laptop, smart phone and more! advanced equipment and personal Corporate Events | Garden Weddings & Receptions | Wine/Food Pairings | Antiques and Gifts Dow Jones S&P Valley MannKind MNKD 4.37 10.05 3.40 17.2% -38.7% -45.8% N/M 502.3 Sexy Hair will donate $6 – up to $5,000 total – able housing communities. ered a corruption scandal involving elected and engine of California, and I always welcome the fourour nenew,ww,, fulfulll networknetwork HMO plans.plans. TheThe rightright solutionsol tu ion at everyevery turn.turn. Columbus Center is a four-story building men who honor them. Participants pick access to without the community’s help. Warm breezes? Check. A majestic, monitors. Indexes Industrial NASDAQ 500 50 Mission Valley Bancorp MVLY 5.15 5.15 4.35 0.0% 18.4% 37.3% N/M 0.0 to the nonprofit organization. Two dentists in Northridge and Newhall are “We believe our new name is more reflective other officials in the City of Bell. built in 1987. opportunity to recognize hardworking business either the Saturday or Sunday and will help glowing fire pit? Check. An azure pool No less than 25,000 square feet of all- 23130 Sherman Way, West Hills, CA 91307 "Through Sexy Hair's Caring is Sexy: giving away computers to the winners of con- of our mission and the depth and breadth of what The forum is free and takes place from 2 Competitors will measure and track their owners,” said Smyth. “In addition to their eco- build 10 homes and a new community There are many other ways to enjoy a sparkling in the moonlight? Check nightly! new function space, including a dazzling 818.610.3228 • [email protected] April 20 Close 12453.5 2802.5 1330.4 1007.1 Move MOVE 2.27 2.89 1.75 2.3% 3.2% -11.7% N/M 370.6 Accountable Care TToo ﬁnd outout hhowowH Healthealth NetNetma makeskes healthhealth carecare workworkf forfoory youou andand Design Contest we are encouraging artist contests that encourage youth to perform good we offer today’s older generation,” said John H. p.m. to 4 p.m. building's monthly energy consumption using nomic contributions to our community, the With a Staycation? playground. A day of fundraising and advo- sion stars, and professional speakers will receive a pink hard hat, a t-shirt, and lunch. staycation the Habitat way. Just visit the Enticing and inviting, the Warner Center new ballroom, sets the scene for stellar www.hiddenchateau.com May 4 Close 12723.6 2828.2 1347.3 1032.8 yyourour employeemployeeses,, ccontactontact youryour HealthHealth Net Net rrepresentativeepresentativeo orrb broker.roker. MRV Communications MRVC 1.48 1.90 1.15 -5.1% -4.5% -17.3% N/M 233.0 sumers – -whether they be design students or deeds. Cochrane, III, be.group’s president and CEO. EPA's Energy Star online energy tracking tool. owners of Welcome to the Neighborhood Mag- cacy, the lunch program will feature explore the role of women in non-tradition- The day will end with some friendly com- local affiliate’s website at www.humanity- Marriott’s new Urban Oasis is one of the banquets and meetings. For refined refresh- Organizations Point Chg. 270.0 25.7 17.0 25.8 National Technical Systems NTSC 7.20 9.01 5.00 -1.8% 33.1% -10.8% 11.25 76.2 professionals, or just have a creative passion – The contests were launched by Dr. David “We serve people of all faiths and beliefs, and SUNLAND They also will be able to exchange ideas and azine have also shown community leadership as ith the economy still a challenge for many In Calabasas, the Griffin family are prepping for celebrity builders, including many televi- al employment. Each participant will petition in a construction-themed relay. ca.org or call the office at (818) 884-8808. hottest spots in the Valley. Urban Oasis has ment, visit Starbucks, the ultra hip Q Marti- OOrr vvisitisit wwwwww.healthnet.comww..he t.calthne om. to showcase their skills for a good cause," said Shannon in Northridge and Dr. Sarkis our communities are truly places where residents strategies through various social media appli- active members of the Simi Valley Chamber of their own film festival at home. They’ve gathered become a popular gathering spot to sip ni Bar and the newly restyled Breeze, an 2-Wk % Chg. 2.2% 0.9% 1.3% 2.6% Northrop Grumman NOC 64.47 65.77 48.53 4.3% 6.6% 9.7% 9.12 19,141.1 of our collective pocketbooks, and with the Continued from page 23 Karl-Heinz Pitsch, Sexy Hair's president and Aznavour in Newhall in January. They are can be everything they want to be.” Honor: Actor and cations, including a live Twitter feed and a Commerce, as well as Leadership Simi Valley.” prices of food and fuel seemingly on a con- about fifteen of their favorite DVDs and have a huge martinis – whether it’s with a few friends or American Grill featuring indoor and out- YTD % Chg. 9.9% 6.6% 7.1% 6.5% On Assignment ASGN 10.67 11.67 4.17 13.6% 60.0% 30.9% N/M 399.4 CEO. open to anyone under 18 years of age and end While the name is changing, the organiza- radio talk show host Facebook forum. The Gilberts commitment to corporate giv- W a shimmering social event. Imagine a pri- door dining, where you can relax and tinuous rise, more and more families are opting to 58” plasma to screen them on for family and friends were the craze in the 1990s have gone by Five designers will be named finalists and May 15. tion is maintaining the same nonprofit status, Robert Conrad will Finalists will be chosen in July with the ing is demonstrated by the support they give to vate party in your own cabana framed by unwind. 52-Wk Chg. 16.4% 17.7% 14.8% 10.6% Power-One PWER 7.78 13.04 5.90 2.9% -0.3% -23.7% 8.10 1,103.1 forgo the traveling vacation and stay home this sum- over about a two week period. Where excellence is priority the wayside in the new millennium. The will have their creative interpretations posted Each contest participant is to submit an mission and core values. Individual communi- dedicate his May 19 winner named in November. programs that enhance leadership skills and mer. But it doesn’t mean the working members of “Having all this stuff right at the tips of our fingers tiki torches or a splashy South Beach-style mandates for and implementations of PS Business Parks PSB 59.94 63.16 50.69 1.8% 0.9% 7.6% 37.94 1,483.0 online for a two-week voting period. A judg- essay that describes his or her good deed. The ties will retain their current names and cultures. radio show to American foster community goodwill. has actually kept us home, kept us from going on event in this hip new venue. There’s certainly a new energy at the Van Nuys Airport guide Dee Lewis (far left) and the Friends of Van Nuys the family should avoid asking for that coveted time Electronic Medical Records (EMRs), ing panel and the online "people's choice" vote winner of each dentist's contest will receive a The name-change process took nearly a soldiers and veterans. vacations. We've just been able to enjoy ourselves at Dip into Happy Hour Monday through Warner Center Marriott – a great place to Public Storage PSA 116.35 118.88 85.04 3.6% 18.4% 14.7% 49.51 19,798.8 Airport donated teddy bears to Children’s Hospital Los Angeles. Judy Sherif off. While traditional vacations may be out this sum- Thank You for Caring! including federal stimulus money to many Two Week Best Performers... will determine the contest's winner. The win- brand new computer. year and involved extensive research and con- “The PM Show with home," Vicki Griffin found. Friday from 5 to 7p.m., where drink and recharge your batteries! Qualstar QBAK 1.76 2.00 1.40 1.1% -9.7% 4.1% N/M 21.6 CONEJO VALLEY mer, "staycations" are taking their place in a big way. organizations, now make information Percent Change From April 20 - May 4, 2011 (left center) accepted the donation for the hospital. versations with stakeholders, Cochrane said. Robert Conrad” will ANTELOPE VALLEY About 50 percent of American travelers are chang- Many parents, in fact, find the staycation more already gathered in previous physician ReachLocal RLOC 22.16 21.14 11.80 34.8% 0.0% 11.3% N/M 620.4 feature celebrity guests ing their summer travel plans because of prohibitive relaxing than going away, especially if they have encounters, hospital visits, and diagnostic ENCINO who were in the mili- NEWBURY PARK Thank you to the following sponsors who made the Ryland Group RYL 16.61 23.13 14.16 -6.2% -24.5% -2.5% N/M 734.8 gasoline costs and sticking closer to home, according young children. tests readily available to other caregivers, tary, as well as soldiers Conrad to a survey by the travel Web site TripAdvisor. “I turned my backyard into a ‘family decathlon,’ Boys & Girls Club of the West Valley’s fundraiser, and thus already help to reduce unneces- Salem Communications Cl A SALM 3.45 4.99 2.10 -9.2% -17.7% 8.8% 43.13 85.6 Organize: The Visual Effects Society has past and present who Award: Software developer MAXON Com- Many say they'll be relaxing in their own yard, that includes Wiffle balls, a tent, bobbing for apples, Court Dramatically Expands Illegal Retaliation Concept puter has received a product of the year from “Family Movie Night” Club de Cuba sary duplicate tests and improve monitoring Semtech SMTC 27.16 28.33 15.95 2.0% 51.8% 20.0% 21.90 1,798.3 formed a new section serving New York, New will tell their stories of what the military has such as Pete and Megan Rooney of Woodland Hills. hula hoops and a picnic area complete with blanket , a huge success. of health conditions. However, this infor- Jersey, and Connecticut. meant to them. Live Design Magazine. and barbecue,” said Lisa Silva of Van Nuys. Simulations Plus SLP 2.98 3.74 2.02 -6.3% 27.9% 10.8% 19.87 48.3 This summer, the Rooneys are pitching a tent, building mation needs to be available to everyone in WORKPLACE: Decisions by Title VII. The fiancé would be fired, it declined to identify a plaints with the Department of Labor, but is The section becomes the sixth for the VES, Conrad is best known for portraying 19th The publication recognized the company a campfire and taking in the night sky. The budget- the continuum of care, not just within the Sport Chalet Cl B SPCHB 2.49 4.10 1.70 19.7% -17.0% -33.4% N/M 35.3 Sixth Circuit Court fixed class of relationships for which third- broad enough to include oral complaints to which represents visual effects artists in the Century super spy James West from the “Wild, for its MAXON 4D modeling, painting, anima- conscious couple says vacation is a mindset. How to Have a Great Staycation Initiative Takes Flight hospital or within the medical group – and make it easier for employees to of Appeal also party reprisals are unlawful. In fact, the only management like those made by Kasten. film, television, commercial, and video game tion and rendering software used to create Superior Industries Int'l SUP 24.35 26.34 12.55 -3.4% 40.3% 14.8% 12.68 658.1 Wild West” television series which ran on CBS "It's kind of like roughing it. We have friends that • Schedule start and end dates. this was one of the goals in the mandate upheld dismissal of guidance given by the high court on the issue Responding to a concern that employers industries. from 1965 to 1970. high-end 3D images. Just as you would little more than one year ago, Proc- Movie Night in partnership with P&G is an sue their companies. make fun of us, you have to be here to see it," Megan with a vacation, schedule a beginning and ending for TEXAS HOLD‘EM SPONSORS CRAPS TABLE SPONSORS for ACOs in PPACA. Talon International TALN 0.14 0.30 0.08 -6.7% 7.7% 33.3% N/M 2.8 the suit, reasoning was to say that firing a close family member won’t be able to know whether an employee The New York Section will focus its short “The PM Show” airs on the CRN Network The Live Design awards recognize out- Rooney said. ter & Gamble and Walmart anchor to our broader program,” said There are also unresolved regulatory mployers beware. The U.S. Supreme that Thompson’s ter- would certainly count, whereas a milder is actually making a protected complaint or term goals on establishing member education and on its website, www.crntalk.com. standing products in the live entertainment your staycation to make it feel like an official vacation. launched what they refer to as the Stephen Quinn, Walmart U.S. chief market- Aaron, Thomas & Associates – Gary M. Thomas Ilene & Larry Abramson Teledyne Technologies TDY 49.11 53.35 35.34 2.9% 13.4% 11.7% 14.23 1,826.9 In Encino, the Dixon family is choosing local Otherwise, it runs the risk of feeling like just another A hurdles. Combinations of health care Court has issued two significant mination could not reprisal on a mere acquaintance will almost just letting off steam, the Court offered the and mentoring programs, organizing and host- design and technology industry with a strong Fly: SpaceShipTwo with rotating tail up. tourist draws like Universal Studios. “Family Movie Night” initiative with a ing officer. “Most importantly, it’s something Allen Lawrence & Associates, Inc. Brent’s Deli providers may have antitrust implications, Tutor Perini TPC 26.22 26.87 15.56 2.3% 9.0% 22.5% 12.31 1,252.0 decisions which dramatically expand be “retaliatory” as never do so. As for everything in between, following guidance: a complaint “must be ing creative and technical panels, and expand- CHATSWORTH accent on projection. string of nights in front of the tube. series of films sponsored by the two com- we know people want. It’s also important to City Cuisine Group E "We want to give the kids the full amusement park Blue Shield of California • Pack that time with activities. and economic incentives between hospitals Cheesecake Factory CAKE 29.47 34.00 21.56 -3.7% 9.1% -3.9% 21.20 1,782.9 the concept of illegal “retaliation” under fed- that word is used in that will be a matter for future litigation. sufficiently clear and detailed for a reasoning local membership in the region. “We’re honored that the professional enter- MOJAVE experience, but you don't have to travel out of the Val- Plan a daily activ- panies that would be welcomed into the growth of our business, and is one more Cushman Wakefield and physician groups may violate various eral job bias and wage hour laws. Both cases Title VII since able employer to understand it, in light of “With New York coming online, the VES Safety: Virtual Guard Inc. tainment design technology community has Kim & Scott Krivis Fidone & Matooka THQ THQI 4.42 7.66 3.33 4.0% -40.6% -27.1% N/M 300.4 EMPLOYMENT has expanded its ley to enjoy what we have here," said Kim Dixon. ity, and make sure something takes you out of the homes across America. The notion being way we can deliver on our promise to help federal (Stark, fraud and abuse, anti-kick- make it easier for employees to sue for LAW Thompson himself Second decision both content and context, as an assertion of has made a major leap in the depth of art and location and operations of providing security to recognized CINEMA 4D as a standout design Space: Commercial space vehicle Space- Gina Calhoun of Studio City is making reservations house — for fun — every day. that American families could still enjoy our customers live better.” Schneider & Associates Claim Services Mia & Jeff Friedman back) and state (Speier, anti-kickback) Trio-Tech International TRT 4.53 6.88 3.36 1.1% 14.4% 8.6% 21.20 15.5 retaliation. had not engaged in In Kasten v. Saint-Gobain Performance rights protected by the statute and a call for technique across all verticals of the industry individuals and businesses. tool and accept this award on behalf of our cus- ShipTwo completed another test flight to at a couple of local hotels for her and her kids. • Declare a "choratorium." wholesome family entertainment without The Family Movie Night initiative began ValleyCrest Companies Gelb Group, A Family of Companies regulatory prohibitions. And unlike most The first case, Thompson v. North any activity protect- Plastics Corp. the Supreme Court expanded their protection.” worldwide,” says VES Chair, Jeffry A. Okun. Virtual Guard offers security operations for tomers whose dedication to our products demonstrate its re-entry method using its rotat- That means no chores! even leaving their homes. when research conducted together with the Unico American UNAM 9.60 10.35 8.57 0.4% 1.8% 5.0% 22.33 51.4 Richard Rosenberg "They love staying in hotels, period. The pool, the Don't make the bed, vacuum, clean out the closets, Westfield Topanga & Promenade Hilton Woodland Hills other States, California prohibits the American Stainless, LP, was unusual ed by the statute. potential employer liability for retaliation Both decisions by the high court expand their clients from custom planning of a stand remains a key ingredient to our continued suc- ing tail section. The first film in the series, “Secrets of the Association of National Advertisers’ (ANA) Karla Ross Productions United Online UNTD 6.41 7.81 4.75 2.1% -13.7% -2.9% 11.05 556.7 amenities, the room service – we can do it all close to pull weeds — nothing. You're on vacation! “corporate practice of medicine,” which ...Two Week Worst Performers because it involved two co-workers at North under the FLSA. In this second ruling, the the concept of illegal retaliation under federal BURBANK alone VG System or a system that blends cess,” said MAXON US President and CEO The “feathered” configuration involves home and think just how much we’ll save doing it Mountain” first aired on April 16, 2010. Alliance for Family Entertainment revealed On-site LaserMedic Corporation American Stainless who were engaged to be High court disagrees Paul Babb. rotating the tail upwards to a 65 degree angle • Take staycation photos or videos BLACKJACK TABLE SPONSORS disallows most hospitals (other than teach- Percent Change From April 20 - May 4, 2011 ValueClick VCLK 18.05 17.23 8.88 14.4% 87.0% 12.6% 16.41 1,477.2 high court was asked to decide whether a job bias and wage-hour laws. The Court organically with existing systems. here in the Valley versus traveling to Hawaii or the , just as you Other movies in the franchise include “The that parents across America are seeking Giovanni Ortega ing hospitals) from directly employing married. The company fired male employee A unanimous Supreme Court disagreed mere oral complaint about wages to a super- made it abundantly clear that the anti-retalia- Speak: Roberto Barragan and David L. to the fuselage to slow the descent back to Vitesse Semiconductor VTSS 5.02 8.88 2.85 1.0% -38.0% 19.8% N/M 101.4 “A nanosecond of time can mean millions Bahamas," she said. would if you went away from home for your vacation. Jensen Project,” “A Walk in My Shoes” and more family-oriented entertainment Pratt Whitney Rocketdyne Peoples Choice Charities physicians. These are but some of the Eric Thompson after Thompson’s fiancée, and reinstated Thompson’s case. The visor was enough to form the basis of a retali- tion provisions apply to a broad range of Warren were the speakers at the commence- at risk,” said Steve Dvir, the chief operating WESTLAKE VILLAGE Earth. most recently, “Change of Plans,” which was options. This led P&G and Walmart to part- The Perfect Destination Rosenheim & Associates problems that will need to be overcome to Walt Disney Company DIS 42.62 44.34 30.72 1.4% 16.5% 13.6% 18.86 82,128.7 Miriam Regalado, filed a sex discrimination Supreme Court said that if the facts Thomp- ation case. employer conduct and that the words an ment ceremonies at Woodbury University. officer. “In today’s time security is commonly The May 4 flight was the third in 12 days just released on DVD last month. All the ner to make a commitment to be part of the Ellen & Howard Wang Councilman Greig Smith realize the lofty goals of ACOs: to reduce charge against the company with the Equal son alleges are true, his firing by NAS would The employee, Kevin Kasten, claimed employee utters to even a low level manage- Barragan, president of the Valley Economic top priority and I want to offer the best to our Healthy: Dole Food Co. now sells bananas for the spacecraft built by Scaled Composites Reserve your 4-Diamond hotel experience at Hilton Los Angeles North/Glendale & movies saw solid ratings for their original TV solution. New research conducted by the State Farm Insurance costs, increase the quality of health care, Employment Opportunity Commission indeed constitute unlawful retaliation. In that he had been terminated in retaliation for ment member can be legally significant. In Development Center, attended the graduate clients. It’s been my business for over 25 years grown on farms certified by the Rainforest and operated by Virgin Galactic. Executive Meeting Center hotel. A relaxing oasis nestled in the heart of the Glendale film premieres, landing in the top three in companies reveals that parents are still ROULETTE TABLE SPONSORS Stern Executive Search, Inc. and increase the public’s perception of the Top 10 Most Active Stocks (EEOC). Thompson sued North American, allowing his case to proceed, the Court said orally complaining to company officials light of this development, employers should ceremonies on May 6 to protect assets and guard from unknowns.” Alliance. The test of re-entry is another important business district, this North LA hotel near Universal Studios Hollywood offers the comfort their timeslots on broadcast television. seeking more family entertainment options. Cooper Communications, Inc. Time Warner Cable of elegantly-appointed accommodations and first-class service in an ideal location. A quality of care being provided. claiming that North American fired him in that Title VII’s anti- retaliation provision about the time clocks. Among other com- double their efforts to educate managers and Warren was the These farms meet the Alliance’s compre- step to starting commercial operations with the A Habitat Staycation Location Spotlight: “Family Movie Night” Great Things to “Truth Be Told,” which premiered last In fact, 94 percent of those surveyed said it’s Dilbeck Realtors ValleyCrest Tree Company 7-Day Average Daily Volume VAN NUYS craft, said Virgin Galactic CEO and President preferred choice among Los Angeles hotels near Bob Hope Burbank Airport, where Christian Aparicio, retaliation for his fiancée’s EEOC filing. must be construed to cover a broad range of ments, Kasten had told supervisors that he about how retaliation laws apply in the work- speaker at the under- hensive environmental and social standards, month, is the fifth movie in the initiative. extremely or very important that their fami- Bonnie & Don Weissman COMPANY NAME VOLUME COMPANY NAME VOLUME accommodations are welcoming, service is exceptional and excellence is priority. FMS Financial Partners John Marshall, a Shareholder at Lewitt, The anti-retaliation provision in Title VII employer conduct that might dissuade a rea- was “thinking about starting a lawsuit about place. graduate ceremonies protecting wildlife habitat and workers alike. George Whitesides. Builds a Memory Your Warner Center Initiative Do During Your Production has just completed on the sixth lies spend time together and entertainment Julius Woythaler, MD Health Net prohibits discrimination against an employee sonable worker from making or supporting a Compete: Joining forces with the Rainforest Alliance “The spaceship is a joy to fly and the feath- The Kentor Family Hackman, Shapiro, Marshall & Harlan, in AMGN...... 10,315,371 NOC ...... 2,297,232 the placement of the time clocks.” on May 7. Warren, Two students from Van Nuys 35 35 36 movie “Field of Vision” which will air on is a primary way their families get together. Councilman Dennis P. Zine Encino, is a health law attorney representing Helpingelpping youryour because the employee has filed a charge and discrimination charge. According to the The FLSA provides minimum wage, max- Richard S. Rosenberg is a founding part- president of the High School represented the Los Angeles area to bring certified sustainable bananas to con- ered descent portion added a new, unusual but Family Will Never Marriott Takes Flight Staycation June 11 on NBC. Families can mark their Eighty-one percent say they enjoy watching Keyes Motors numerous physicians and hospitals, and employeesmplooyyees nnavigateaviggaate DIS...... 5,697,461 RYL...... 1,689,630 permits a person claiming to be aggrieved by Court, a reasonable worker might be dissuad- imum hour, and overtime pay rules. Like ner of Ballard Rosenberg Golper & Savitt National Association at the 2011 National Automotive Technology sumers in the U.S. is one part of Dole’s long- wonderful dynamic to the ride,” said Pete Forget 34 calendars for additional movies also sched- movies with their families and 75 percent Media Design Group served nearly 20 years as general counsel to an alleged employment practice to file a civil ed from engaging in protected activity if she Title VII, the FLSA also forbids employers LLP, a management side labor law firm in of Independent Col- standing commitment to environmental respon- Siebold, a co-pilot on the flight. “The fact that theireirrp planlan options. oopptions. CPST ...... 4,429,646 THQI ...... 1,318,096 Competition in New York City in April. uled to air on NBC on August 6, September enjoy watching TV together. Southern California Gas Company one of the largest health care districts in suit. knew that her fiancé would be fired. from discharging an employee because the Glendale. Rosenberg was selected as one of leges and Universities, Traniece Hill and Shane Sullivan, the stu- sibility. it all went to plan, that there were no surprises 3 and one in December 2011. Subtle Pressure Inc. California. PWER...... 3,174,711 VCLK...... 1,150,029 The trial court ruled for NAS and dis- While the Court thought it “obvious” that employee has “filed any complaint”. The the 25 best lawyers in the San Fernando Val- also received an hon- dents, and their auto tech teacher, Joe Agruso, “Being able to add the Rainforest Alliance and that we brought VSS Enterprise back to 100 West Glenoaks Blvd | Glendale, California 91202 “We’re committed to delivering more For more information visit Tel: 1-818-956-5466 | Fax: 1-818-956-5490 | www.hilton.com Townepark Go to www.lewitthackman.com to learn HealthHealth N Netet i issa ar registeredegistered service marmarkk ofof HealthHealth Net, Inc. © 2011 HealthHealth Net ofof California,California, Inc. All All rightsrights reserved.reservedd. missed the case on the ground that third-party a reasonable worker might be dissuaded from high court ruled that the term “filed any com- ley. He may be reached at (818) 508-3700 or orary doctorate. were sponsored by the Greater Los Angeles Certified seal to our bananas is a great Mojave safe and sound is a great testament to quality family entertainment options to par- www.familymovienight.com or University of West LA www.wvbgc.org more. MNKD ...... 2,523,905 DWA...... 1,052,459 retaliation claims like this were not permitted engaging in protected activity if she knew her plaint” is not limited to written formal com- [email protected]. Barragan Barragan is a New Car Dealers Association. reminder to our customers of Dole’s commit- the whole team.” ents across the country, and our Family www.facebook.com/familymovienight. 36 37 38 39 40 41 42

36 May 9, 2011 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL 37 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 39 40 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL May 9, 2011 41 42 May 9, 2011 INDEX SAN FERNANDO VALLEY BUSINESS JOURNAL Staycations 38 May 9, 2011 CALENDAR SAN FERNANDO VALLEY BUSINESS JOURNAL Mobile: Expansion ‘We have been ‘He (Stephen ‘Brainstorming is Contact & RSVP: (818) 989-0300 Contact & RSVP: (818) 676-1750 Earnings Roundup Guardian: Fence Company Sells to Several Countries BIZ SEEN Greater Valley business events Tuesday, May 10 a fun part of the expanding in Christie) brings Great Things to Do During Your Staycation VALLEY Federal State Payroll Tax Seminar Networking Mixer Continued from page 1 per diluted share, on revenues of $124.2 mil- offset by expenses related to re-pricing of Tuesday, May 17 9 a.m. – 3 p.m. 5:30 p.m. – 7:30 p.m. Continued from page 1 tributor for Guardian. That number was then Patience needed Navigating the Federal Acquisition Regs Crown Media Improvement lion. For the same period in 2010, the com- the company’s credit facility in February, San Francisco... value to our day.’ os Angeles County has no shortage of Placerita Canyon Park and Nature Center - presentations, studio back-lot tour, and origi- Aquarium of the Pacific - The Aquarium of 8 a.m. – 12 p.m. VEDC North Valley Regional Chamber of Commerce 1996 - 2011 and the potential to grow along with the rapidly Guardian Pool Fence whittled down to three before Bin Taleb was To cut that pie takes a different approach Sales & Negotiations VEDC 5121 Van Nuys Blvd., Sherman Oaks Hearing Aid Specialists, Inc. Improved advertising revenues con- pany had a net loss of $10.4 million, or lower segment profit as a result of refran- and adding more organization.’ fun weekend or staycation activities. Placerita is a unique east-west running nal sets from 'Star Trek' and 'Cheers.' the Pacific is a celebration of the world's 4 p.m. – 6 p.m. expanding mobile advertising market. issue of keeping children away from swim- selected. than found in the U.S. Saudi businessmen are Gregg Lavin, 5121 Van Nuys Blvd., Sherman Oaks Free 9153 Reseda Blvd., Northridge coming soon... tributed to Crown Media Holdings Inc. to $0.15 per diluted share, on revenues of chising a total of 148 restaurants and impair- Systems Inc. Below, in no special order, is a list of canyon featuring cool, shaded oak groves, a largest and most diverse body of water. VEDC “The mobile advertising is growing faster than ming pools. Bin Taleb manufactures swimming pools not as time driven as their American counter- people in Chicago.’ uSamp, L On April 18, the Free Contact: 818-907-9922 Free report positive earnings in the first quarter $197.7 million. ment charges related to the termination of Brian Troop, suggestions we collected from various willow and sycamore-lined seasonal stream Museum of Contemporary Art - The only Through dozens of breathtaking exhibits, 5121 Van Nuys Blvd., Sherman Oaks online marketing,” said Gary J. Fuges,Val- Guardian fences have been installed in and related equipment. The company has done parts, Khan said. He has found himself in the PAGE 8 Woodland Contact: 818-907-9922 Contact & RSVP: (818) 349-5676 compared to a net loss from a year ago. For the full fiscal year, the company had the sublease of the space currently used as FOUNDED: 1995 Troop Real Estate, locals who weighed in on their favorite and numerous other interesting plant and institution in LA devoted exclusively to art you'll meet more than 12,000 of this $10 ueClick’s vice president of corporate development Europe, Israel, Central America and Mexico. business with U.S. firms in the past, Khan position of being called by a sheik to discuss Stanly Iezman, Hills/Tarzana Contact: 818-907-9922 Accounting & Bookkeeping The Studio City-based owner of the a net loss of $136.1 million, or $2 per dilut- Applebee’s headquarters. LOCATION: PAGE 5 places to take themselves, their kids or animal communities. The historic "Oak of from 1940 to the present, featuring exhibi- ocean's inhabitants, including some 550 4p.m.–6p.m. Business Plan Basics and investor relations. The U.S. is the company’s biggest market. Van Nuys said. business only to find that the man has jetted American Realty Chamber of 15 Years of Business Excellence Hallmark Channel and Hallmark Movie ed share, on revenues of $665.3 million. For out of town guests. the Golden Dream" is the site of California's tions of painting, sculpture, drawings, different species. Wednesday, May 11 VEDC 4 p.m. – 6 p.m. ValueClick announced the acquisition on April Saudi Arabia attracted $11.6 billion in U.S. Rather than being a distributor, Bin Taleb off elsewhere. Evening Mixer OWNER: Steve Sadinsky Advisors, 5121 Van Nuys Blvd., Sherman Oaks VEDC Channel reported net income of $64 mil- the previous fiscal year, THQ reported a net original gold discovery in 1842. prints, and photographs of importance. Commerce 4th Annual CFO Awards 6 p.m. – 7:30 p.m. 25. Greystripe will be run as a wholly-owned sub- exports in 2010, according to the U.S. Census suggested a joint venture with Guardian in One needs to have more finesse than usual PAGE 6 $10 5121 Van Nuys Blvd., Sherman Oaks lion, or $0.13 per diluted share, for the quar- loss of $9 million, or $0.13 per diluted Positive Results for • Holds two patents and has two other Kodak Theatre - Kodak Theatre is the crown Museum of Latin American Art - The 11:30 a.m. – 1:30 p.m. The New Chamber sidiary and will maintain offices in San Francisco, Bureau. New and used passenger cars repre- which it would put up 95 percent of the cost to when in negotiations with the Saudis, said celebrated the Contact: 818-907-9922 $10 share, on revenues of $899.1 million. jewel of the Hollywood and Highland Norton Simon Museum - European paint- Skirball Cultural Center - The Skirball Museum of Latin American Art in Long San Fernando Valley Business Journal Bank of America New York, Chicago, Los Angeles, Detroit and Seat- ter ending March 31. For the same period in On Assignment sented the category with the most exports that pending. manufacture Guardian fences in Saudi Arabia. Khan, who speaks Arabic and five other lan- grand opening of Contact: 818-907-9922 entertainment complex located in the heart ings and sculpture range from the 14th to museum collection, reflecting a history of Beach, California, is the only museum in Warner Center Marriott 19789 Rinaldi Street, Northridge tle. As part of the deal, Greystripe’s CEO Michael 2010, the company had a net loss of $2.3 year, valued at $3.3 billion. • Sold more than 50,000 of its removable, The proposition would be more cost effective guages. Printing in Colors million, or $0.02 per diluted share. The Calabasas-based staffing firm On of historic Hollywood. Since opening in the 20th century. The Museum exhibits 4,000 years, ranks among the largest of its the Western U.S. to exclusively feature con- 21850 Oxnard St., Woodland Hills Free Chang will report to ValueClick CEO Jim Zarley. Assignment Inc. reported a 34.4 percent With exporting seen as a way for the U.S. self-closing and key-locking pool gates than shipping finished product to the Middle “Patience is the name of the game,” Khan Gahr, Chad...... 31 M Sande, Jerry Vande...... 18 Los Angeles with $100 Contact: (818) 359-1112 Wednesday, May 25 All About Business Loans Total revenues increased to $73.6 million Earnings Increase for Bank PEOPLE IN THE NEWS November 2001, the theatre has hosted a Renaissance, Baroque and Rococo master- genre in the world, with 25,000 objects of temporary art from Latin America. 4 p.m. – 5 p.m. ValueClick’s strategy is to leverage Greystripe – to rebound from the recession and create jobs, East and was one Sadinsky was willing to lis- said. “There is not anything they have not seen Contact & RSVP: (818) 676-1750 Business Networking Mixer increase in revenues for 2011 first quarter • Has shipped fences and gates to Cyprus, Garrison, James...... 18 Manaka Jr., Timothy...... 15 Sandler, Jason D...... 18 range of prestigious artists and events pieces by Raphael, El Greco, Rubens, Rem- artifacts related to Jewish life and culture. a ribbon cutting VEDC and its relationships with Fortune 500 advertisers – in the first quarter from the $68.4 million a A significant increase in net earnings for President Obama created the National Export ten to when Khan presented it. or heard of.” 5:30 p.m. – 7:30 p.m. A SPECIAL results compared to the same period last year. Singapore, Jordan and South Africa A Colbert, Kelly ...... 20 5121 Van Nuys Blvd., Sherman Oaks year ago. the first quarter was reported by First Cali- Geiger, Stephen ...... 12 Marchena, Erick ...... 31 Scanlon, James N...... 18 including the Academy Awards Cere- brandt, Hals, and Tiepolo, along with works The museum's core exhibit, Visions and Queen Mary Seaport - A floating city ceremony. Focus on Latin America Wednesday, May 18 Woodland Hills-Tarzana Chamber of Commerce to become more heavily involved in branding For the first quarter ended March 31, On Initiative with the goal to double U.S. exports Such a deal would require Guardian to Showing patience is where Sadinsky now Free fornia Financial Group, Inc. • Also offers fencing made from mesh to Anderson, Bob...... 12 Combest, Philip ...... 15 monies. from the 19th and 20th century by Goya, Values: Jewish Life from Antiquity to Ameri- awash in elegance, the Queen Mary, listed Chamber CEO 7:30 a.m. – 9:15 a.m. Holiday Inn Woodland Hills Warner Center advertisements, especially through mobile devices, by 2015. reveal its manufacturing know-how and some finds himself until the details of the joint ven- Gregg, Nick...... 3 Marsicano, John ...... 3 Schauer, Gerry ...... 14 Business Networking Luncheon Contact: 818-907-9922 Assignment reported net earning of $3.2 Valley International Trade Association 21101 Ventura Blvd., Woodland For the most first quarter ended March keep pets in their yards Aznavour, Sarkis ...... 3 Courtright, Melanie ...... 8 Manet, Monet, Degas, Renoir, van Gogh, ca, explores themes related to the pursuit of on the National Register of Historic Places, Diana Williams 11:30 a.m. – 1:15 p.m. Fuges said. million or $0.08 per diluted share on rev- A September 2010 report to Cabinet mem- trade secrets to Bin Taleb. Before that can hap- ture can be worked out. Gregory, Robert ...... 22 Mashhoud, Manny ...... 18 Selleck, Bob...... 12 Valley Economic Alliance Building Members free; $10/one time trial guests Q1 Loss for Health Net 31, the holding company of First California Los Angeles County Museum of Art - With Cézanne, Rousseau and Picasso. the American dream through immigration, remains one of the most famous ships in Woodland Hills-Tarzana Chamber of Commerce COLLECTOR’S EDITION OF “It gets us onto smartphones,” Fuges said, not- enues of $129.4 million compared to a net bers and administration trade officials recog- pen “a very good contract” needs to be worked He is optimistic the Saudi market is the B D H Meister, Norm ...... 18 Shannon, David ...... 3 (center) joined 5121 Van Nuys Blvd., Sherman Oaks Contact & RSVP: (818) 347-4737 Legal Issues for Small Businesses more than 120,000 works in its permanent acculturation and the embracing of demo- history. Relive the elegance of transatlantic Warner Center Marriott ing the company’s offerings historically have been Health Net Inc. had a financial loss for Bank reported net earnings of $15.6 million nized the many hurdles small and medium- Khan hooked Guardian up with a distribu- out between the two companies, Sadinsky right one to get into and that Khan has done a owners Roberto $20/members; $25/non-members 7 p.m. – 9 p.m. loss of $0.3 million or $0.01 per diluted Bechara, Sergio D...... 18 Dinger, Richard E...... 18 Halbertson, Michael...... 8 Michael, Jason...... 18 Sherif, Judy...... 3 collection, LACMA is the premier visual Santa Monica Pier Aquarium - The Santa cratic values. travel with historic shipwalk tours, elegant 21850 Oxnard St., Woodland Hills VEDC focused on personal computer users. its fiscal first quarter, showing a decline or $0.54 per diluted share compared to net sized businesses face in selling overseas, tor in the United Arab Emirates who pur- said. good job up to this point in getting Guardian Contact: (818) 379-7000 x 109 Network Connection Breakfast share on revenues of $96.3 million for 2010 Canillas (center- $25.members and one-time trial guest; 5121 Van Nuys Blvd., Sherman Oaks earnings of $117,000 or $0.02 per share for Benson, David...... 14 Dreier, Chad ...... 1 Helgeson, Kirk...... 6 Miller, Chuck ...... 8 Simpson, Danone ...... 14, 18 arts museum in the western United States. Monica Pier Aquarium is a marine science restaurants, unique shops, 16 art deco 7:15 a.m. – 9 a.m. Shipments of smartphones surpassed shipments compared to the same period a year ago first quarter results. including obtaining financing and a lack of chased one order of safety equipment. By manufacturing in Saudi Arabia, Bin into that market. left, with scissors) walk ins add $5 $10 THE SAN FERNANDO VALLEY the same period last year. Berzack, Warren...... 12 Dusig, Matthew...... 8 learning center and aquarium serving the Hollywood Wax Museum - This unique meeting and banquet salons, and a charm- General Assembly Luncheon Greater San Fernando Valley Chamber of Commerce of personal computers in the fourth quarter of last even with improvement in certain segments. The firm provides staffing in specialty information about exporting and market Sadinsky next made contact with Khan Taleb can make the fences cheaper and be in a With three new cities at the center of an Holden, William...... 16 Miranda, Carmen ...... 14 Sinha, Sameet...... 1 Contact & RSVP: (818) 347-4737 Contact: 818-907-9922 In February, First California Bank American Cinematheque's Egyptian general public. The center uses interactive and exciting attraction takes visitors of all ing on-board hotel. and Osaro Osagie 11:30 a.m. - 1:30 p.m. Braemar Country Club year for the first time ever, according to Internation- For its fiscal first quarter, the Woodland skills including laboratory/scientific, health- research. toward the end of 2010 about getting into better geographical position to service the 20 effort by the kingdom to diversify its economy Berzack, Warren...... 31 E Holden, William...... 18 Moriarty, Roisin ...... 8 Smith, Neil...... 3 United Chambers of Commerce 4001 Reseda Blvd., Tarzana assumed all the deposits and acquired sub- Theatre - The Cinematheque is a cultural, lessons and activities on the basic concepts ages on a personal stroll down memory (back-center) for QuickBooks al Data Corp., which tracks the information world- Hills company had a net loss of $108.2 mil- care/nursing, physicians, medical financial, In Saudi Arabia particularly there are the other Mideast markets. (Khanstellation Group other countries it distributes to, Khan said. away from the oil industry, the homes that will Blackwood, Jennifer ...... 10 East, Stephen ...... 1 I-J N T Porter Valley Country Club $20/members; $25/non-members stantially all of the assets of San Luis Trust arts organization that programs year-round of marine environmental studies, marine lane, recapturing special moments with old Starline Tours of Hollywood - Since 1935, the event. 9 a.m. – 11:30 a.m. wide. An estimated 101 million smartphones were lion, or $1.16 per diluted share, on revenues information technology and engineering. added hurdles of a language barrier and a cul- later acquired a similar company and changed A company such as Guardian, whose name be included will need safety features installed 19216 Singing Hills Drive, Northridge Contact & RSVP: (818) 989-0300 BUSINESS JOURNAL Boyer, Michelle...... 15 Edwards, Bill ...... 5 specialty film series at the newly renovated, biology and oceanography. friends from movies, television, music, 'Starline Tours of Hollywood' provides the VEDC shipped compared to 92 million PCs, IDC reported. of $3.5 billion. For the same period last year, Bank. ture of doing business where patience is a its name to the purchased company, Zeons is known around the globe, can find a second- by the pools. Iezman, Stanley ...... 6 Nathanson, Todd...... 31 Tingus, Mike...... 12 $25 Thursday, June 9 landmark 1922 Egyptian Theatre on Holly- sports and history. most exciting tours to discover greater Los On April 30, United Chambers of Commerce of the San Fernando 5121 Van Nuys Blvd., Sherman Oaks ValueClick has dabbled a bit in the mobile the company had net income of $16.1 mil- must. Global.) ary market in licensing out its name and col- Sadinsky is satisfied that Guardian fences Brinson, Diane ...... 18 Edwards, Lisa ...... 5 Janowski, Cathy ...... 14 Nelson, Dan ...... 22 W Contact & RSVP: (818) 981-4491 Business Networking Mixer San Fernando Valley Business Hall of Fame wood Boulevard. Griffith Observatory - The Griffith Observa- Angeles. Our daily Hollywood and Los Valley held an event to clean up several bridges in the community. $10 advertising market, Fuges said, but Greystripe will lion, or $0.16 per diluted share, on revenues Hospitalist Group Asim Khan and his Khanstellation lecting royalties. are the best safety equipment available. Brooks, Mark ...... 20 Elzein, Hisham ...... 18 K Nicholson, Larry T...... 1 Walker, Jeff...... 4 Contact: (818) 907-9922 5:30 p.m. – 7:30 p.m. 6 p.m. – 9:30 p.m. DineEquity Earnings Grow Dozens of bidders tory has been a major Los Angeles land- Speedzone - SpeedZone, a park built Angeles tours are from 2 hours: Movie stars Members from several local chambers volunteered for the effort. All About Business Loans Woodland Hills-Tarzana Chamber of Commerce Valley Industry & Commerce Association immediately grow the company’s presence in a of $3.4 billion. Boosts Earnings Group, an Orange County export manage- “We are able to cut the pie in more than “It is not easy to develop a system that pre- Brooks, Steve ...... 18 F Karez, Tim...... 15 O-P Wells, Jennifer...... 4 Southwest Museum - The Southwest Muse- mark since 1935. It is visited by nearly two around speed and competition, incorpo- homes tour which departs every 1/2 hour, 4 p.m. – 5 p.m. Holiday Inn Woodland Hills Warner Center Sheraton Universal Hotel market sector where the payoff has the potential to The company’s most recent first quarter DineEquity Inc.’s earnings for the first ment business, assisted Sadinsky in connecting Khan was in Saudi Arabia in March and one way,” Khan said. vents children from getting into a pool,” Sadin- 17 Principles of Success Master Mind VEDC 21101 Ventura Blvd., Woodland Hills 333 Universal Hollywood Drive, Universal City IPC The Hospitalist Company Inc.’s Burns, Ed ...... 4 Firestone, Scott...... 18 Kiefer, Bob ...... 3 Obama, Barack...... 1 Wenger, Lynn ...... 6 um holds one of the nation's most impor- million people each year end ranks seventh rates real racing action, indoor interactive to all day tours like the Grand tour of Los 7 p.m. – 9 p.m. be big. Plus, Greystripe is a good “cultural fit” with results include a $177.2 million pretax quarter of 2011 more than doubled com- with Bin Taleb. met with up to a dozen companies to be a dis- sky said. 5121 Van Nuys Blvd., Sherman Oaks Members free; $10/one-time trial guests $300 C Y tant museum, library, and archive collec- on the list of major tourist attractions of entertainment and great food to create a Angeles or Los Angeles Tours by night. VEDC ValueClick, Fuges said. charge related to litigation, and $11 million pared to the same period last year, with its higher first-quarter earnings and revenues Fisher, David ...... 21 Klassen, Jerry ...... 10 Palladino, Lee Ann ...... 6 Free Contact & RSVP: (818) 347-4737 Contact: 818-817-0545 tions related to the American Indian. In Southern California. It sits on the southern one-of-a-kind entertainment experience. 5121 Van Nuys Blvd., Sherman Oaks Acquiring Greystripe was the right move at the in pretax expenses related to the company’s Applebee’s Neighborhood Grill & Bar were spurred by recent acquisitions and Carabello, Vincent...... 21 Forcelli, Andrew ...... 18 Contact: 818-907-9922 In June, The San Fernando Valley Kutsovsky, Glen ...... 12 Pendergraft, Ross ...... 14 Young, David...... 12 Free chain showing strong sales performance and growth in both new and existing markets. addition it has extensive holdings of Prehis- slope of Mount Hollywood where it com- Situated on approximately 12 acres of land. The Gamble House - The Gamble House in Newsmaker Connection right time, said analyst Sameet Sinha for B. Riley, administrative cost reduction efforts. Champ, Sterling ...... 3 Foutz, Tim ...... 3 L Pitcher, Michael ...... 3 Young, David...... 31 panic, Spanish Colonial, Latino, and West- mands a stunning view of the Los Angeles Pasadena, California, is an example of Contact: (818) 907-9922 a Southern California research, trading and invest- its IHOP chain performing less favorably. For the first quarter of 2011 that ended Networking Mixer Legislative and Congressional Redistricting Panel Chang, Michael...... 1 Foy, Peter C...... 18 Lavin, Gregg...... 8 Poms, David A...... 16, 18 Z ern American art and artifacts. basin below. Thousands of people enjoy the Museum of Neon Art - The Museum of American Arts and Crafts style architecture. 5:30 p.m. – 7:30 p.m. 12 p.m. - 1:30 p.m. Wednesday, June 15 ment-banking firm. For the quarter that ended March 31, the March 31, the North Hollywood-based hos- Glendale-based company’s net income was pitalist group practice had net income of Ryland: Better Year Forecast Despite Earnings Results Chase, Mark...... 31 Fuges, Gary J...... 1 Leeuw, Sue de ...... 20 Pondella, Dan...... 18 Zarley, Jim...... 1 North Valley Regional Chamber of Commerce view from its balconies, especially at night. Neon Art (MONA) is a non-profit, cultural The house and furnishings were designed Thursday, May 19 Valley Industry & Commerce Association Business Networking Luncheon Business Journal publishes its There is the understanding that the acquisition Loss Widens for THQ SoCal Self Storage Los Angeles Natural History Museum - The and educational organization which by Charles and Henry Greene in 1908and 5121 Van Nuys Blvd., Sherman Oaks 11:30 a.m. – 1:15 p.m. will help ValueClick develop relationships with $28.1 million, or $1.53 per diluted share, on $7.7 million, or $0.46 per diluted share, on Christie, Stephen ...... 5 Fyfe, Douglas D...... 18 Lewis, Thom...... 16, 18 Purwin, Alan...... 3 Zener, Ken...... 1 9000 Corbin Ave., Northridge Networking Mixer Video game publisher THQ Inc. Museum assembles, conserves, interprets, Hollywood Entertainment Museum - Cele- exhibits, documents and preserves contem- is a National Historic Landmark. Owned Free for Circle of Influence members; $25/all others Woodland Hills-Tarzana Chamber of Commerce major brand advertisers, he said. sales of $300.2 million. For the same period revenues of $113.4 million. That was an Continued from page 1 G S Free 5:30 p.m. – 7:30 p.m. widened its net loss in the fourth quarter Ryland Group Chart (NYSE: RYL) Cohn, Barry...... 14 Like, Mitzi S...... 16, 18 Zlatkin, Steve ...... 12 Contact & RSVP: (818) 817-0545 Ruth's Chris Steak House last year, the company had net income of increase from the same period in 2010 when and holds in trust collections of irreplace- brates Hollywood. the place and the enter- porary fine art in electric media and out- and operated by the University of Southern Contact & RSVP: (818) 349-5676 North Valley Regional Chamber of Commerce “It is adding onto their value proposition in an even as it released one of the best selling 6100 Topanga Canyon Blvd., Woodland Hills Cohn, Renee Glickman.....18 Gahr, Chad...... 12 Locker, Joel...... 1 Sadinsky, Steve ...... 1 able objects from nature and human history. tainment arts. with interactive exhibits, video standing examples of neon signs. California it is open for public tours. Mercury Document Imaging Co collector’s edition documenting 15 extremely fast-growing market,” Sinha said. $12.8 million, or $0.75 per diluted share, on the company had net income of $5.7 mil- “He (Nicholson) realized he needed to $25/members and one-time trial guests; walk ins add games of the spring. 7915 Ruffner Ave., Van Nuys For first-quarter ended March 31, ValueClick revenues of $258.1 million. lion, or $0.35 per diluted share, on revenues play offense instead of defense,” said I Headquarters: Calabasas $17.50 Leaders Forum w/Insurance Commissioner Thursday, May 26 $5 The Agoura Hills-based company sold $17.22 Free reported net earnings of $20.9 million, or $0.26 per The increase in net income was partially of $87.7 million. Stephen East, an analyst with Ticonderoga Dave Jones Contact & RSVP: (818) 347-4737 more than 2 million copies of “Homefront,” I Larry T. Nicholson $17.25 Contact & RSVP: (818) 349-5676 Evening Mixer due to a gain on the sale of 65 Applebee’s IPC’s patient encounters were also at an CEO: $17.31 8 a.m. – 9:30 a.m. diluted share, compared to net earnings of $21.2 a first-person shooter game considered to be Securities who follows Ryland Group. Khanstellation Group ...... 1 Pulte Homes ...... 1 Valley Industry & Commerce Association 5:30 p.m. – 7:30 p.m. company-operated restaurants during the all-time high of 1.2 million for the first quar- COMPANIES IN THE NEWS The New Chamber years of business excellence in the million or $0.25 per diluted share. THQ’s next big franchise. Nicholson has been more “aggressive” than I Employees: 991 $17.00 Klassen Corporation...... 10 R Beverly Garland Holiday Inn Selling Your Business: Things You Must Know The company reported total revenues of $116.5 quarter, the elimination of the dividend on ter, representing a 28 percent increase from his predecessor in terms of land purchases the 4222 Vineland Ave., North Hollywood 5:30 p.m. to 7:30 p.m. Matador Bowl For the quarter ending March 31, THQ Kohl’s...... 12 Raymond James Financial Inc...... 1 9118 Balboa Blvd., Northridge Thursday, June 16 million in the first quarter, compared to $96.8 mil- Series A perpetual preferred stock and lower the same period a year ago. past nine to 12 months, he added. I Market Cap: $734.25m $16.75 A D $60/members; $100/non-members Keystone Business Advisors reported a net loss of $44.1 million, or $0.65 L RGEB Employee Benefits...... 14, 18 Contact & RSVP: (818) 817-0545 Law Firm of Nevers, Palazzo, Maddux & Packard Free Networking Mixer lion for the same period last year. non-cash interest. These items were partially Market observers are forecasting a better I N/A A-Bin Taleb Commercial and D.R. Horton Inc...... 1 Contact: (818) 359-1112 PE (ttm): $16.50 L/B/W Insurance & Financial Ryland Group Inc...... 1 31248 Oak Crest Drive, Suite 100, Westlake Village 5:30 p.m. – 7:30 p.m. greater San Fernando Valley region year for the company this year, despite the $16.52 Industrial Co...... 1 Danone Simpson Insurance Free North Valley Regional Chamber of Commerce company’s first-quarter earnings, released I EPS (ttm): -1.93 $16.25 Services ...... 16, 18 S $16.34 Advertising Research Foundation ...8 Services LLC ...... 14, 18 Thursday, May 12 Contact & RSVP: Diana @ 805 370-5210 The MSM Technology Group April 27, which fell short of analysts’ expec- $16.26 Leavitt Insurance Services S&H Machine...... 21 Thursday, June 2 21356 Nordhoff St., Chatsworth BUSINESS MARKETPLACE I Closing Price: $16.00 American Realty Advisors...... 6 DMS Insights Inc...... 8 VIA 2011 Regional Conference tations. of Los Angeles...... 14, 18 Serria's Summer Block Party Networking Mixer Free Anthem Blue Cross of California ...20 Ensign-Bickford Aerospace & Sanctuary Clothing, Inc...... 12 7:30 a.m. – 2:30 p.m. Business Networking Breakfast Nicholson declined to be interviewed. (as of May 4): $16.61 6 p.m. to 8 p.m. Contact & RSVP: (818) 349-5676 Lee & Associates – Scanlon, Guerra, Burke Ins. ALWAYS AMAZING Valley Industry Association 7 a.m. - 9 a.m. Arroyo Insurance Services...... 14, 18 Defense...... 3 Waddell & Reed Financial Services Attempts to reach another representative of Valencia Gateway Promenade Woodland Hills-Tarzana Chamber of Commerce F LA/North Ventura ...... 12 Brokers ...... 18 15260 Ventura Blvd., Suite 940, Sherman Oaks Complimentary HR Breakfast Seminar BUSINESS & PROFESSIONAL SERVICES DIRECTORY Ryland were not successful. $0.00 Arthur J. Gallagher & Co...... 16, 18 EVER CHANGING May 14 and 15, 2011 28656 The Old Road, Valencia Woodland Hills Country Club Lowe’s...... 12 Free 8:30 a.m. - 12 p.m. Ryland reported a net loss of $19.5 mil- Source: Yahoo! Finance Atlas Development Corporation ....22 FBN Securities...... 1 Selleck Properties...... 12 $125 21150 Dumetz Rd., Woodland Hills 4/4 4/11 4/18 4/25 5/2 Contact & RSVP: [email protected] $20 members and one-time guests; walk ins $5 extra Leavitt Insurance Services of Los Angeles The region’s top companies and REAL ESTATE BROKER BUSINESS OWNERSHIP OPPORTUNITY lion, or $0.44 per diluted share, on revenues B M Sexy Hair Concepts...... 31 PHOTO BY JIM BRAMMER Contact: (661) 294-8088 LAW Fortman Insurance Agents Warner Center Marriott The Valley Cultural Center hosted its 12th annual Food, Wine and Microbrew Festival on April 28 at Westfield Promenade. Attendees tasted samples Contact & RSVP: (818) 347-4737 of $174.9 million for the quarter ending B&B Premier Insurance & Brokers ...... 16 Majestic Investments...... 12 Sierracin-Sylmar Corp...... 21 Calling Valley Businesses 21850 Oxnard St., Woodland Hills March 31. The company reported a net loss investors at a conference sponsored by finan- from local wineries, restaurants and microbreweries at the fundraiser event. Tuesday, May 24 Free INDUSTRIAL REAL ESTATE BROKER Solutions, Inc...... 18 Friends of Van Nuys Airport...... 31 Millennium Corporate Solutions ....18 Special Devices Inc...... 3 Saturday, May 14 Contact & RSVP: 818-914-7237 of $14.3 million, or $0.33 per diluted share, cial services firm Raymond James Finan- Development: Momentous Insurance St. Charles Medical and Activate your employees Networking Breakfast Wednesday, June 8 5,185,630 B. Riley...... 1 G 100th Birthday Celebration and Inaugural Ball executives and the #1 companies on on revenues of $250.8 million for the same cial Inc. Ryland CEO Larry 7 a.m. – 9 a.m. 15 Years of Business Excellence Barrington Capital Partners ...... 6 Brokerage Inc...... 15, 18 Professional Plaza, LLC...... 12 for a fun volunteer event 6:30 p.m. – 10 p.m. David Hoffberg, SI OR Residential doors are in the period last year. “We would expect to end the year at about T. Nicholson has GE/Trustreet Properties ...... 12 North Valley Regional Chamber of Commerce 5:30 p.m. – 7:30 p.m. MyPaperLessOffice ...... 14 T Greater San Fernando Valley Chamber of Commerce Send items for the calendar section of the Business San Fernando Valley The company's new home orders slid 17 identified building BB&T Insurance Services of GNW-Evergreen Insurance Porter Valley Country Club 818-933-7117 , representing a 245 communities, so we will have continued Ronald Reagan Presidential Library & Museum San Fernando Valley Business Journal Journal to Staff Reporter Mark Madler at new communities N Ticonderoga Securities...... 1 Reach influential women 19216 Singing Hills Dr., Northridge DRE License #912890 large and untapped market with little percent in the quarter, while its home clos- growth through this year,which sets the plat- California, Inc...... 18 Services ...... 18 40 Presidential Dr., Simi Valley Universal Sheraton Hotel [email protected] or via fax at (818) 676-1747. as the most $20/members; $25/non-members 333 Universal Hollywood Drive, Universal City each of the lists published during competition for door replacement as ings, a key part of revenue, fell 30 percent. form for the growth,” Nicholson said. Berzack Gorup, The...... 12 GoZing...... 8 NAI Capital...... 3, 12 Tri County Insurance Services ...... 18 The new parking Valley Biz Seen $100 a service to homeowners. important part of Support affordable Contact & RSVP: (818) 349-5676 $60 Industrial Real Estate Specialist In the same period, competitors D.R. Hor- The strategy of adding new communities Blue Shield of California ...... 20 Greenfield Online Inc...... 8 National Wire & Cable Troop Real Estate ...... 5 structure and helipad publishes photographs Buying ~ Selling ~ Leasing the company’s Master this niche business with our ton Inc. had net income of $27.8 million on should raise Ryland’s gross margins amid BuzzBack Market Research ...... 8 Corporation...... 14 U workforce housing at the Henry Mayo San Fernando Valley ~ Santa Clarita Valley proven system, technology and growth and Greystripe Inc...... 1 The impressive enhancement of our 10,000-square-foot so new. so chic. so very now. of business-related revenues of $733.1 million, and Pulte Homes higher demand and lead to positive modest O Newhall Memorial File-Date:04/08/11 Assets:N/A the past 15 years will be featured marketing. Only 2 protected, prime profitability plan. C Guardian Pool Fence Systems ...... 1 uSamp ...... 8 the chic, new poolside dining, bar, and fire pit, along with cabanas, pool and events in the valleys, BANKRUPTCIES Lynne Romano Debts:N/A Bankruptcy information is supplied by Timely Info of Chapter 13: a bankruptcy plan available to individuals Ventura County had a net loss of $39.5 million on revenues of earnings, said Ken Zener, an analyst with territories available in the Valley. California Mortgage Bankers H OHM Benefit & Insurance USI of Southern California terrace furnishings amongst lush California foliage. A great place to see Hospital opened including parties, 626-552-0270 Doc#SV11-14474-MT Los Angeles, Jack Vaughn (323) 664-4423. whose “income is sufficiently stable and regular to [email protected] $805.2 million. Keybanc Capital Markets. and be seen. An ideal option for your next group reception or social Join As a Sponsor, Team or FTM Investment Group, LLC enable such individual to make payments under a www.DoorOpportunity.com Solutions...... 18 Insurance ...... 16, 18 on April 27. Investment. File-Date:04/11/11 Chapter 7: a “straight” liquidation bankruptcy involv- www.davidhoffberg.com KB Homes reported a net loss of $114.5 Low gross margins, the amount Ryland Association ...... 12 HCF Insurance Agency...... 18 gathering. awards dinners, benefits 16249 Darcia Place plan.” The debtor makes payments to a trustee who Pro-per. ing an appointed trustee to sell all assets by auction or million on revenues of $196.9 million for the keeps after the total cost for housing sales is Camarillo Chamber of Commerce...4 Health Net...... 20 Old Town Camarillo Association...... 4 V Roger Seaver (left, Encino disburses the funds to creditors. and other celebrations. 10919 Vanowen Partnership Bus type N/A. other means to pay creditors and trustee fees. first quarter ended Feb. 28. subtracted from total housing revenues, is the Olympic Insurance Agency...... 18 ValueClick Inc...... 1 F 474 Luxurious guest rooms and suites As an Individual holding scissors), 91436 10919 Vanowen Street, Unit 183 CONSTRUCTION BUSINESS SERVICES Camarillo Premium Outlets...... 4 Hollywood Film Company ...... 21 Involuntary bankruptcy: Ryland’s results missed analysts’ consen- company’s main weakness, Zener said. say, will help Ryland’s bottom line was a The obvious challenge that Ryland and the hospital’s president Photos must be clearly Chapter:7 N Hollywood EDVA Realty Services, Inc. Chapter 11: a process which allows a business to gain the debtor is forced into bank- Camarillo Town Center ...... 12 Home Depot ...... 12 Orchard Partners ...... 6 W F 25,000 square feet of all-new function space Assets:N/A ruptcy by secured creditors whose claims total at least sus forecast for a loss of $0.31 a share on In the first quarter, the company had gross company reorganization that started late last other new homebuilders share is a soft market including an 11,000 square foot Grand Ballroom and completely labeled 91405 18607 Ventura Blvd, Ste 300 temporary relief from paying debt in order to attempt a CB Richard Ellis...... 3 I P Wellpoint Inc...... 20 Register Now: www.HumanityCA.org/events and CEO, was joined Debts:N/A successful reorganization. The debtor remains in con- $220,000. Involuntary bankruptcy may be filed under $186.5 million in revenue. margins of 13.2 percent compared to the 12.2 year and continued through early January. in which existing homes are the main compe- Chapter:11 Tarzana RENT REDUCTION NEGOTIATOR Pacific Federal Insurance F Spectacular indoor and outdoor event spaces by hospital staff and including formal name Doc#SV11-14342-GM Assets:2,408,514 91356 trol of the business during the bankruptcy and the Chapter 7 or 11. Joel Locker, with FBN Securities in San percent in the first quarter of 2010. Nicholson consolidated homebuilding tition, particularly when it comes to cost. Challenger Financial Services...... 6 Insurance Brokers & Wells Fargo Ins. Services F Exceptional banquet and catering services Join Our Sponsors board members, of event and exact date File-Date:04/07/11 Debts:8,574,444 Chapter:7 business continues to function. Pay nothing if not successful! Diego, said he and other analysts expected One advantage Ryland has over its com- regions, resulting in layoffs and an estimated Locker, of FBN Securities, said home- Christie Real Estate Group ...... 5 Agents of the West ...... 15 Corporation...... 16, 18 USA, Inc...... 16, 18 it took place. Richard Shuben Doc#SV11-14431-GM Assets:105,677 aka: also known as fdba: formerly doing business as FAW: formerly associated with better results because the company built more Coldwell Banker...... 5 Paseo Camino Real ...... 12 WP Carey & Co...... 3 F Q Martini Bar Home Depot Foundation, representatives of 818-883-9473 petitors in this difficult housing market is that annual company savings of $8 million, builders will need to offer a better product at Interviewing Service of America ...... 8 File-Date:04/08/11 Debts:1,115,387 dba: doing business as fka: formerly known as Special advertising rates available. new communities in the first three months of it’s not saddled with excess land that it has according to company figures. a competitive price with better warranties and Peter C. Foy & Associates...... 18 Z F On-site, full-service Starbucks® Citibank, National Construction Rentals, elected officials and Bus type N/A. William H Brownstein Doc#SV11-14481-MT 1. Have trouble getting rent reduction? College of the Canyons ...... 10 Investment Real Estate Associates12 Please e-mail 2011, compared to a year ago. been unable to sell or build on for years, Those cuts eliminated multiple layers of energy efficiency options. Homebuilders have F Marriott Rewards® Program The Gas Company, Rabobank, CBS Television Studios, Santa Clarita Valley 310-458-0048 File-Date:04/11/11 2. Only pay 10% of savings from Collins LLC ...... 12 ISU Vansa Insurance Services...... 18 Poms & Associates Insurance Zein Insurance Services ...... 18 photos to 91345 Automotive sales & services. Assets:2,200 Ryland built 11 new communities in the Zener said. Ryland has a four-year supply of management and reduced spending at the an edge over those selling existing homes in The Metropolitan Water District of Southern California, Chamber of Commerce Calamine Calabasas, Inc Rental & storage. Debra Fogelman Contact us at (818) 676-1750 rent reduction Corporate Strategies, Inc...... 18 K Brokers Inc...... 15, 16, 18 Zeons Global ...... 1 [email protected] 18375 Ventura Blvd, Ste 423 818-480-3885 Chapter:7 Debts:149,700 first quarter and added 41 communities since land on which to build homes, which is less headquarters and regionally, East said. that they can help with financing, he said. Crescenta Valley Insurance ...... 18 PPG Aerospace ...... 21 Legacy Construction & Development, Landmark Waste Removal, President Terri Kingery and don’t forget Tarzana Brookhurst Royale Retirement R.E. Assets:N/A Levon Miduryan; Doc#SV11-14604-VK 3. Have a 95% success record. March 31, 2010. than the 5 ½ year supply of competing home- “We're totally comfortable with the group The growth rate for new homes will be KB Homes ...... 1 91356 Debts:N/A FDBA:LEV Dental Lab File-Date:04/14/11 Crest Digital ...... 14 Prudential Real Estate Investors...... 6 Lowes, Entertainment Industries Council, Crain for the ribbon to include Inc. Nicholson identified building new com- builders, he said. that we have left in our homebuilding group flat in 2011, with a projected 15 percent Keybanc Capital Markets ...... 1 cutting ceremony. Chapter:7 3442 Malaga Ct Robin Hillman International, Inc; Doc#SV11-14542-GM 17122 Lanark Street Elena Steers munities as the most important part of the “They can buy new land that, in theory, is that are very talented folks that will be able to increase for 2012 and 2013, Zener said. Still, San Fernando Valley Business Journal, contact information. Assets:N/A Calabasas DBA: Robin Hillman Quick Serve File-Date:04/12/11 Van Nuys 818-345-9913 Ron Ozur, CPA 21850 oxnard street | woodland hills | ca 91367 company’s growth and profitability plan priced better,” Zener said. respond to any turn in the market,” Nicholson modest housing demand will keep builders 818 887 4800 | warnercentermarriott.com Blue Shield and Daily News. Debts:N/A 91302 10259 Sepulveda Blvd Kevin T Simon 91406 Dental lab. 818 907-9572 [email protected] These Indexes list the people, associations, organizations, schools, etc., that are mentioned in this week’s issue. The numbers refer to the page(s) on which the name is found. Doc#SV11-14385-VK Chapter:7 Mission Hills 818-783-6251 Chapter:7 when he spoke in early March to institutional Another move by Nicholson that, analysts said, in an earnings conference call in January. from earning significant amounts of profit. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents DIGITAL EDITION USERS GUIDE | THUMBNAILS San Fernando Valley Business Journal digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as iPads and computer. With the touch of your fingertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice. 43 44 User Guide 1 User Guide 2

44 May 9, 2011 SAN FERNANDO VALLEY BUSINESS JOURNAL SAN FERNANDO VALLEY BUSINESS JOURNAL COMMENTARY May 9, 2011 43 Where Is The Advocacy in Business Groups? GALPIN GETS IT. mong our hobbies in the San Fernando meal-rest period laws zones or enterprise zones? How about who is 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367 Valley is to complain about the lack of or new employer going to end up paying to balance the city’s Main Phone: 818-676-1750 • FAX: 818-676-1747 Aservices allocated to our communities mandates on sick- budget and eventual unfunded pension liabili- www.sfvbj.com and the poor decisions made at City Hall and leave and annually ties? PUBLISHER & PRESIDENT The Digital Edition of the San Fernando Valley Business Journal provides a in the State Capitol affecting our businesses. indexing the state’s Moreover, only one Valley business group Pegi Matsuda DIGITAL Hence, in light of our non-competitive busi- minimum wage? endorses candidates (VICA again). I know the ness climate, one would expect that all of the Nope, other than United Chambers of Commerce endorsed [email protected] / 818.676.1750 convenient and interactive way of reading the Journal. While maintaining the exact EFFICIENCY TOOLS Valley’s business groups are advocating on our VICA, which makes South L.A. City Councilman Bernard Parks EDITOR shape and content of the printed newspaper, we have also added features which behalf to hold our officeholders accountable, monthly visits to the unsuccessful bid for County Supervisor in Jason Schaff EDITION Vitesse Returns The Digital Edition helps you move quickly through the right? CAPITOL State Capitol, nothing 2008, but nothing on their website mentions [email protected] / 818. 316.3125 Judging from websites, newsletters and on those topics either. candidate endorsements since then, including make the Digital Edition fast, intuitive, and versatile. other communications, the answer is generally OFFENSES Back to redistrict- the recent city elections in which half of our STAFF REPORTERS to NASDAQ Journal, while connecting you to online content. Story jumps Mark Madler USER TECH: not. Brendan Huffman ing, I did come across city councilmembers were up for re-election. Move eases Recently, I was working on a project for a the Simi Valley To be fair, I did find some reassuring exam- [email protected] / 818. 316.3126 disruption at Camarillo firm. now function immediately with a click of your mouse, and it’s client related to recent developments involving Chamber’s thoughtful letter to the redistrict- ples of advocacy and leadership among some advertising, aviation and aerospace, law, To make the best use of the Digital SFVBJ, please take a few minutes to learn the CA Citizens Redistricting Commission. ing commission addressing the issue of their of our business groups such as the Greater manufacturing, marketing and public relations, GUIDE By MARK R. MADLER Staff Reporter easier than ever to visit our advertisers and forward articles media and entertainment, transportation, THE POWER OF TRUST about the tools we have provided to make the experience efficient and informative. This commission is in the process of accepting city of only 127,000 people being split San Fernando Valley Chamber which has a Cities of Burbank, Antelope Valley and Simi Valley Vitesse Semiconductor Corp. has returned to the comments from the public about how new between two Assembly districts. And the summary of how the Valley’s legislators voted NASDAQ after a five-year absence and being rele- to your colleagues. Jessica Vernabe gated to trading on the Pink Sheets. legislative boundaries should be redrawn for Daily News published a proactive piece from on several bills last year as well as a link to a The move by the Camarillo-based company the next ten years. This process will not only VICA calling for more legislative districts to coalition addressing “card-check” legislation. [email protected] / 818. 316.3123 Trust can’t be bought...it must be earned. That’s what Galpin WHY GO GALPIN? makes its stock more attractive to investors as the affect how public policy is addressed in the include more of the Valley as opposed to the And our neighbors at the Simi Valley Chamber education, family business, government and politics, Motors has been doing since 1946 – earning the trust and tradability improves. health care, hospitality and tourism, Vitesse started trading on the NASDAQ Global State Capitol, this process could very well end current configuration of too many of our dis- have a government affairs specialist on its staff Market on March 2. In the first week the company’s ► ACCESS ONLINE TOOLS insurance,restaurants, retail, confidence of California residents with a total dedication to Page 9: 20 in Their 20s special report features young local business leaders. up determining which party controls Congress tricts being shared with other regions. which might partially explain why its 2011 • Over 4000 Vehicles In Stock! CONVENIENT NAVIGATION TOOLS shares dropped by $0.20. Cities of Glendale and Santa Clarita Spokesperson Ronda Grech refused to make a after the 2012 elections. What is curious about VICA’s redistricting Chamber Initiative document is so impressive. each customer’s long-term satisfaction. Our commitment to company representative available but in a prepared • Great Deals! - We wouldn’t be the Chris Gardner Click on article headlines to see the online After reviewing the websites of 25 local effort is that four other groups are part of their Mary Catherine Holcomb you has paid off! People trust Galpin for the right selection, the TECH: HUFFMAN COLUMN: 39 statement CEO said the listing was a business groups, it did not surprise me that not coalition but none of them reference that on Other events [email protected] / 316.3124 #1 Volume Ford Dealer In the World for The Digital Edition makes moving through the Journal easier than EDITOR’S COLUMN: 39 new beginning for the company. right price and the right service. That’s how we sell more Fords “With the passage of this important milestone, version of the story. Perfect for when you want all of them included any positions or commu- their websites, Facebook pages, or e-newslet- While I didn’t find evidence of advocacy accounting, banking and finance, biotech, 20 consecutive years, the #1 Volume MANUFACTURING: real estate and technology than any other dealer in the world, more Jaguars than any ever. Links allow you to instantly follow story jumps, go directly LEADERSHIP: 20 in Their 20s 37 nications about this topic. What did surprise ters. Why keep their advocacy a secret? on the vast majority of our business groups’ Jaguar Dealer in the USA, and the Please see VITESSE page to share stories with your colleagues. me, however, and should alarm members of Reviewing the websites around the Valley websites, I did see a lot of evidence of nearly RESEARCHER other dealer in America and the most Mazdas, Lincolns and #1 Mazda and Lincoln/Mercury Dealer ENERGY: PROFILES: 10 the Valley’s business community, is that just a and neighboring communities, here are some identical events – inaugural dinners, mixers, from the Table of Contents to the stories you want to read, and ENTREPRENEUR: Josh Dausch Mercurys in the Western USA! in the Western USA, if the deals single business organization in a region of 1.2 other revealing observations I made about our award luncheons, and ribbon cuttings. PHOTO BY DAVID SPRAGUE [email protected] / 818. 316.3130 SolarWorld Gets million people had any mention about redis- business groups . It’s interesting to me that so many of our weren’t great! smoothly flip through the pages of the paper. 12 rk Goldston We truly appreciate the trust of our customers and the EXECUTIVE: tricting on its website – VICA, the Valley Most of the Valley’s business groups have chambers are still operating the way they were RETAIL: CONTRIBUTING COLUMNISTS community we have so proudly served for over 60 years. We • Family Owned for Over 60 Years Industry & Commerce Association. (So did no references to anything resembling the rep- a generation ago even though the market Martin M. Cooper Our Changing Valley 10 Valley VOTE but they’re not really a business resentation of their members before govern- research clearly indicates that businesses are Brendan Huffman Capitol Offenses are grateful that most of our patrons are repeat customers or • Friendly, Knowledgeable Sales Staff LEADERS: SAN FERNANDO VALLEY BUSINESS JOURNAL group). ment on their websites. favoring memberships in chambers and other personal referrals. This motivates us to constantly upgrade OK, maybe redistricting is a little too inside I came across one local chamber of com- groups that stress advocacy as a core function. PHOTOGRAPHER • Choose From 9 Different Franchises ► ACTIVE TABLE OF CONTENTS our performance at Galpin…to keep your trust and build on it! ► FOLLOW STORY JUMPS INSTANTLY baseball for most business groups to monitor. merce that has a 9 member board of directors, In any event, I raise this question in the David Sprague • Over 100 Finance Sources Although didn’t the business community at 7 of whom are listed as residents without busi- spirit of cooperation, not harsh criticism. Vitesse: Back on NASDAQ ADVERTISING SALES MANAGER large fight hard to pass the two statewide ness affiliations. Perhaps the Valley has the ideal number of Please contact me directly and I will personally connect you • Galpin Auto Sports (G.A.S.) World Move easily from the Table of Contents to any Jamie Chien ENTERTAINMENT: 14 Continued from page 1 required quarterly earnings statements. At the Don’t get lost while reading a story. propositions that set up the redistricting com- business groups representing us, and all we Bert Boeckmann with the appropriate manager to take care of your needs. Famous Customizing Shop for all time, Vitesse was among a number of compa- [email protected] / 818.676.1750 x 19 story in the paper by simply clicking on the Vitesse is now positioned to fully capitalize on nies being investigated by the U.S. Securities mission? No positions need is better collaboration and improved Owner/President, Galpin Motors 3 By simply clicking on the story jumps, you will commercial real estate, economic development, makes and models! our growth opportunities and to expand our and Exchange Commission for backdating of Surely, during this tough economy and Other than VICA and the United Cham- awareness of the legislative issues impacting 818.778.2110 name or description. TECH: Wall Street sponsorship,” Gardner said in the stock options. education, hospitals & health care statement. Former CEO Louis R. Tomasetta, former be transported to the rest of the story. swarm of anti-business proposals coming out bers of Commerce, I didn’t see any positions our employers. GIVING: 16 Quinn Bolton, an analyst with Needham Chief Financial Officer Yatin Mody, and of the State Capitol and City Hall our business taken in the recent L.A. city elections which Hopefully, this column has not ruffled any ADVERTISING ACCOUNT MANAGERS 4 CROWLEY COLUMN: 17 & Co., agreed that returning to the NASDAQ Eugene F. Hovanec, a former executive vice groups are staying on top of it. Or are they? included ten charter amendments. Other than feathers. We should all be in this together so Dayna Williams Hunter LAW: was a big deal as the ability for institutional president were fired from the company in the Need to go back to the beginning? MADLER COLUMN: 18 investors to buy and sell on the Pink Sheets spring of 2006. Gardner became chief execu- VICA and United Chambers of Commerce, I for any Valley business group that is serious [email protected] / 818.676.1750 x 26 Every listing in the TOC takes you directly where REAL ESTATE: 31 can be poor. The NASDAQ, he added, is a tive in May of that year. 5 Click on the “continued from” text to start over. No information didn’t find any positions taken on the about advocacy and representing the business airports, aviation, banking and finance VALLEY BIZ SEEN: much more liquid market. Last December, the SEC filed civil fraud you need to go. Investors on the buy side and the brokers charges against Tomasetta, Mody, Hovanec If not redistricting, I expected to find some statewide Nov. 2 ballot last year, nor did I find perspective before government, please share! Victoria Brown #1 VOLUME FORD DEALER IN THE WORLD FOR 20 CONSECUTIVE YEARS! 32 and dealers on the sell side are more likely to and former manager and Director of Finance mention of other important public policy any mention of issues related to business tax INVESTMENTS: 33 pay more attention to Vitesse. During the peri- Nicole Kaplan. Vitesse settled the fraud case [email protected] / 818.676.1750 x 12 LARGEST COLLEGES & od the company was on the Pink Sheets, a firm with the SEC by paying a $3 million civil issues confronting our economic recovery such reform, runaway film production, building per- Brendan Huffman, the owner of Huffman automotive, hotels, marketing and public relations, UNIVERSITIES: 21 AROUND THE VALLEYS: like Needham did not give much thought to penalty. as legislation to eliminate all of California’s mit reforms…you know, those issues that so Public Affairs, is a Valley-based public policy not for profit, residential real estate making trades on Vitesse shares, Bolton said. Tomasetta and Hovanec were also separate- redevelopment agencies. Nope, aside from many local employers have harped on for so consultant and the co-host of “Off The Press- “Just the tradability and liquidity of the ly charged by the U.S. Attorney’s office in Tasiri Hixon 34 shares is a big improvement for the company,” New York with criminal charges. VICA, I found nothing. long! es,” a public affairs radio show that streams ► AT-A-GLANCE HEADER AUTOS: CALENDAR: 36 Bolton said. During the period of delisting Vitesse fol- Well, maybe our business groups are tack- Isn’t anybody besides VICA concerned live every Thursday at 11 a.m. via [email protected] / 818.676.1750 x 28 The delisting from NASDAQ took place in lowed two parallel paths. accounting, insurance, law June 2006 after the company failed to file One was running the business itself; devel- ling legislation to fix California’s impractical about the loss of the Valley’s redevelopment www.LATalkRadio.com. In The Next Issue ADVERTISING & EVENTS COORDINATOR Major functions are available at the top of every THE LIST: Rikki Valle FAMILY OWNED FOR OVER 60 YEARS! MUSTANG SHOWROOM HORSELESS CARRIAGE RESTAURANT 6 [email protected] / 818.676.1750 x 18 OVER 4000 CARS TO CHOOSE FROM! page. Quickly access the Front Page and Table of SPECIAL REPORT: Subscribe Online PRODUCTION MANAGER Contents from any page in the digital edition. EDUCATION 23 Marcia Lindahl SUPPLEMENT: [email protected] / 818.676.1750 x 27 $ CIRCULATION DIRECTOR Zoom in or out, go to the next or previous page, or 44.95 Michael Levine [email protected] / change your viewing style whenever you need to. THE PREMIER COLLECTION KID’S PLAYROOM CLUB ASTON LINCOLN & JAGUAR SHOWROOMS VOLVO SHOWROOM Print Subscription includes: 323.549.5225 x 247 VISIT ADVERTISERS WHILE YOU READ CONTROLLER ► 26 bi-weekly issues Nancy Schwartz [email protected] / The Digital Edition allows you to visit any of Annual “Book of Lists” (a $35.00 value) Previous Page 2-Page Spread 1-Page View Thumbnails SDBJ User Guide Front Page Table of Contents Zoom In Zoom Out Next Page www.sfvbj.com 323.549.5225 x 202 Thumbnails SDBJ User Guide Front Page Table of Contents our advertisers by merely clicking on their ad. Unlimited access to including ASSISTANT TO THE PUBLISHER Y BUSINESS JOURNAL March 1 Michael Stirk eight years of editorial archives STARBUCKS GALPIN MAZDA GALPIN HONDA GALPIN AUTO SPORTS GALPIN SANTA CLARITA [email protected] / 818.676.1750 x 13 The popular “Lists” in each issue, special industry Material published in the San Fernando Valley Business Journal is copyrighted by CBJ, LP or its licensors, including any original wire services. Such material is protected by U.S. and international copyright laws and treaties. All rights #1 VOLUME FORD DEALER IN THE WORLD • #1 VOLUME JAGUAR DEALER IN USA reports, executive profiles and much more reserved. Certain trademarks, services marks and trade names appearing in this publication are owned by CBJ, LP. All other trademarks, service marks and trade #1 LINCOLN/MERCURY DEALER IN THE WESTERN USA • #1 MAZDA DEALER IN THE WESTERN USA names appearing in this publication are the property of their respective owners. Start your subscription today by visiting www.sfvbj.com Readers of The San Fernando Valley Business Journal may not reproduce, republish or redistribute this publication or any material found in it without the express written consent of the copyright holder. To obtain permission to reuse or republish material copyrighted by CBJ, LP, 800.GO.GALPIN • www.GALPIN.com please contact our Copyright Clearance Center Inc. at 222 Rosewood Dr., Danvers, MA 01923. Phone: 978-646-2600 Fax: 978-646-8600 e-mail: [email protected]. www.copyright.com 15505 Roscoe Boulevard • North Hills • California • 91343 Reprints are available from Wright’s Reprints, (877) 652-5295 ext. 104 or e-mail [email protected]. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

The Digital Edition of the San Fernando Valley Business Journal provides a DIGITAL convenient and interactive way of reading the Journal. While maintaining the exact M shape and content of the printed newspaper, we have also added features which EDITION make the Digital Edition fast, intuitive, and versatile. USER To make the best use of the Digital SFVBJ, please take a few minutes to learn GUIDE about the tools we have provided to make the experience efficient and informative.

CONVENIENT NAVIGATION TOOLS Page 9: 20 in Their 20s special report features young local business leaders. ON THE COVER COMMENTARY TECH: United Online taps into the appeal of HUFFMAN COLUMN: ...... 39 The Digital Edition makes moving through the Journal easier than nostalgia with new website, Memory Lane. EDITOR’SCOLUMN: ...... 39 MANUFACTURING: Vitesse Semicon- ever. Links allow you to instantly follow story jumps, go directly ductor returned to the NASDAQ after a five- LEADERSHIP: 20 in Their 20s year absence. ENERGY: SolarWorld of Camarillo has PROFILES: Profiles of 16 of the 20 .10 from the Table of Contents to the stories you want to read, and signed a deal to develop a solar system for ENTREPRENEUR: David Wurth, L.A. Dept. of Water and Power. The owner and editor-in-chief of C-Suite advanced system involves bulk distribution Quarterly magazine...... 12 smoothly flip through the pages of the paper. of energy. EXECUTIVE: Justin Kendrick, associ- RETAIL: Westfield starts lining up its retail mix at the proposed Village development that ate administrator of Palmdale Regional will link Topanga Plaza and the Promenade MedicalCenter...... 10 in the next several years. The company in the LEADERS: The owners of Infinite Com- past few weeks has been giving more details munications, Parham Nabatian and Kay- ACTIVE TABLE OF CONTENTS about the project and sending out glossy van Mott, have managed to become a ► brochures to the neighborhood. fixture in the Valley business community by attaching themselves with Move easily from the Table of Contents to any THE LATEST NEWS older mentors who are powerful in the ENTERTAINMENT: Avenue Six Studios community...... 14 story in the paper by simply clicking on the adds to filming opportunities with a New York streetscape to its facility in Van Nuys..3 name or description. TECH: Digital audio company DTS reports COLUMNS & FEATURES strong earnings as Blu-Ray DVDs, which contain the DTS audio format, become GIVING: ...... 16 mainstream...... 4 CROWLEY COLUMN: ...... 17 LAW: Law firm Michelman & Robinson MADLER COLUMN: ...... 18 forms advertising, marketing and media Every listing in the TOC takes you directly where REAL ESTATE: ...... 31 department...... 5 you need to go. VALLEY BIZ SEEN: Greater Valley THE LIST Business Events...... 32 LARGEST COLLEGES & INVESTMENTS: Valley Stockwatch.....33 UNIVERSITIES: ...... 21 AROUND THE VALLEYS: News and notes from around the greater San Fernando PEOPLE Valley area ...... 34 AT-A-GLANCE HEADER AUTOS: Interview with Lou Gonzales, CALENDAR: ...... 36 owner of Antelope Valley Chevrolet in Lan- ► caster. He’s a long-time area businessman Major functions are available at the top of every who didn’t give up on the industry or the area In The Next Issue after his Saturn business folded in the demise THE LIST: 6 of the brand...... Largest Manufacturing Companies page. Quickly access the Front Page and Table of SPECIAL REPORT: ADVERTISING SUPPLEMENT Manufacturing: Contents from any page in the digital edition. Valley’s Top Companies EDUCATION ...... 23 SUPPLEMENT: R l Estate

Zoom in or out, go to the next or previous page, or S change your viewing style whenever you need to.

Previous Page 2-Page Spread 1-Page View Thumbnails SDBJ User Guide Front Page Table of Contents Zoom In Zoom Out Next Page Y BUSINESS JOURNAL UP FRONT March 14, 2011 3 sion at Van Nuys Studio Meets Filming Needs venue Six adds 12 sound stages, studio support buildings, secured parking and class A office buildings. N treetscape for a T b Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

EFFICIENCY TOOLS Vitesse Returns The Digital Edition helps you move quickly through the to NASDAQ Journal, while connecting you to online content. Story jumps TECH: Move eases disruption at Camarillo firm. now function immediately with a click of your mouse, and it’s By MARK R. MADLER Staff Reporter easier than ever to visit our advertisers and forward articles Vitesse Semiconductor Corp. has returned to the S NASDAQ after a five-year absence and being rele- to your colleagues. gated to trading on the Pink Sheets. The move by the Camarillo-based company makes its stock more attractive to investors as the tradability improves. Vitesse started trading on the NASDAQ Global Market on March 2. In the first week the company’s ACCESS ONLINE TOOLS shares dropped by $0.20. Spokesperson Ronda Grech refused to make a ► company representative available but in a prepared statement CEO Chris Gardner said the listing was a Click on article headlines to see the online new beginning for the company. “With the passage of this important milestone, version of the story. Perfect for when you want Please see VITESSE page 37 to share stories with your colleagues.

PHOTO BY DAVID SPRAGUE SolarWorld Gets rk Goldston B

SAN FERNANDO VALLEY BUSINESS JOURNAL M

o FOLLOW STORY JUMPS INSTANTLY B Vitesse: BackI on NASDAQ ► Continued from page 1 required quarterly earnings statements. At the Don’t get lost while reading a story. time, Vitesse was among a number of compa- Vitesse is now positioned to fully capitalize on nies being investigated by the U.S. Securities our growth opportunities and to expand our and Exchange Commission for backdating of By simply clicking on the story jumps, you will Wall Street sponsorship,” Gardner said in the stock options. statement. Former CEO Louis R. Tomasetta, former Quinn Bolton, an analyst with Needham Chief Financial Officer Yatin Mody, and be transported to the rest of the story. & Co., agreed that returning to the NASDAQ Eugene F. Hovanec, a former executive vice was a big deal as the ability for institutional president were fired from the company in the Need to go back to the beginning? investors to buy and sell on the Pink Sheets spring of 2006. Gardner became chief execu- can be poor. The NASDAQ, he added, is a tive in May of that year. muchP more liquid market. Last December, the SEC filed civil fraud Click on the “continued from” text to start over. Investors on the buy side and the brokers charges against Tomasetta, Mody, Hovanec and dealers on the sell side are more likely to and former manager and Director of Finance pay more attention to Vitesse. During the peri- Nicole Kaplan. Vitesse settled the fraud case od the company was on the Pink Sheets, a firm with the SEC by paying a $3 million civil like Needham did not give much thought to penalty. making trades on Vitesse shares, Bolton said. Tomasetta and Hovanec were also separate- “Just the tradability and liquidity of the ly charged by the U.S. Attorney’s office in shares is a big improvement for the company,” New York with criminal charges. Bolton said. During the period of delisting Vitesse fol- The delisting from NASDAQ took place in lowed two parallel paths. June 2006 after the company failed to file One was running the business itself; devel-

VISIT ADVERTISERS WHILE YOU READ ► The Digital Edition allows you to visit any of our advertisers by merely clicking on their ad. Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

DIGITAL EDITION USERS GUIDE | DOWNLOAD INSTRUCTIONS FOR iPAD

The San Fernando Valley Business Journal’s digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as an iPad or a computer. With a touch of your fingertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice.

We recommend you read the very brief San Fernando Valley Business Journal Digital Edition User Guide which you can download right now at: http://www.cbjonline.com/a4sfvbj/resources/Digital-Edition-InstructionsONLINE.pdf

The User Guide will help you get the most out of the many enhancements incorporated into the Digital Edition.

To read the Digital Edition on your iPad please follow the instructions below

To Download: 1. Click on the URL: www.sfvbj.com/digital 2. Click on the edition you wish to download (the editions for each paper are represented by an icon which appears on the Web page you access with the browser). 3. Wait as the selected edition is downloaded into your browser. Download progress is marked by a blue thermometer indicator in the URL near the browser. 4. The downloaded edition will appear in your browser.

Reading Instructions Start here if you have already downloaded the Digital Edition into you browser 1. To read the Digital Edition you must move the Edition from your browser to a digital reader. 2. Move the downloaded edition into the iBooks digital reader (iBooks is a standard app delivered on all iPads. The app is available free on the Apple app store should you need to download a copy of the application) by tapping in the center of the page until you see the “open with” button appear in the upper right-hand corner of the page. 3. Tap on the “open in” button. A list of apps will appear. Select iBooks. After a delay of a few moments, the Digital edition will appear on a bookshelf in the iBooks app. 4. Tap on the image of the digital edition shown on the bookshelf and the edition will open in iBooks. 5. Use the tools at the top of each page of the Digital Edition in combiation with the built in tools in iBooks to read and navigate the edition. 6. You will note a series of buttons across the top of each page of the Digital Edition. These buttons provide the following commands:

Thumbnails, User Guide, Front Page, Table of Contents

There are additional links embedded in the Digital Edition (and described in the User Guide) which are intended to enhance your experience

Note: The Digital Edition can also be read on Android, Apple, Blackberry and Windows smart phones and on Kindle and Nook digital reading devices.

Please give us feedback by sending an email to; [email protected] Thumbnails | SFVBJ User Guide | Front Page | Table of Contents

DIGITAL EDITION USERS GUIDE | DOWNLOAD INSTRUCTIONS FOR PC / MAC

The User Guide will help you get the most out of the many enhancements incorporated into the Digital Edition.

To read the Digital Edition on your PC / MAC please follow the instructions below

Reading Instructions Start here if you have already downloaded the Digital Edition into you browser 1. Save the San Fernando Valley Business Journal Digital Edition in an easily accessible folder on your computer. We suggest creating a Digital Edition folder in your Documents Folder where you can save each issue of the paper. 2. Go to the folder with the Digital Edition, locate and click on the Digital Edition icon and the issue will open in Adobe Reader. If you don’t have a copy of Adobe Reader on your computer go to www.sfvbj.com/digital and download a free copy.. 3. As the Digital Edition opens inside Adobe Reader you will be asked to allow the Digital Edition to open in the full screen mode. 4. You will note a series of buttons across the top of each page of the Digital Edition. These buttons provide the following commands:

Previous Page, 2-Page Spread, 1-Page View, Thumbnails, User Guide, Front Page, Table of Contents, Zoom-in, Zoom-out, Next Page

There are additional links embedded in the Digital Edition (and described in the User Guide) which are intended to enhance your experience

Note: The Digital Edition can also be read on Android, Apple, Blackberry and Windows smart phones and on Kindle and Nook digital reading devices.

Please give us feedback by sending an email to; [email protected]