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Dear Min Subscriber: I'm Writing to Personally Invite You to Attend the Upcoming Min Day Summit in New York on Tuesday, May 10Th

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Dear Min Subscriber: I'm Writing to Personally Invite You to Attend the Upcoming Min Day Summit in New York on Tuesday, May 10Th Dear min subscriber: I'm writing to personally invite you to attend the upcoming min day Summit in New York on Tuesday, May 10th. As a min subscriber, you’re eligible for our exclusive discount of $350 off our regular rate if you register by Thursday, April 7. Why take time away from the office to attend yet another conference? min day isn’t just another conference. The carefully curated panels and keynote provide a snapshot of what’s new in the ever-evolving world of media and the advertising economy, as well as what’s next. Attended by media leaders and their teams—and led by the industry’s innovators and thought leaders—min day provides a 360-degree look at strategic insights and new ideas that touch on the key elements of a media company—sales, marketing, content, digital and more. Topics to be addressed this year include optimizing publisher/agency partnerships; what social media offers your brand; digital advertising’s biggest challenges and revenue opportunities beyond publishing. In addition, Craig DiNatali, director of news media partnerships for Google, will deliver the keynote on content consumption in a mobile-first world. I invite you to view the complete agenda here. min day is the place to go for big ideas that translate into big wins. So stop thinking that you can’t afford to attend (because of your budget or your jam-packed schedule), and realize that you can’t afford not to be there. It is your single “must-attend” event for a clear-eyed understanding of how your jobs and your industry are chang- ing this year and beyond. Be sure to register by Thursday, April 7 and use code “minsubscriber” to secure our exclusive subscriber discount. See you on May 10th at the Yale Club! Sincerely, Michele Shapiro Editorial Director min www.minonline.com © 2016 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. March 21, 2016 | Vol. 69 No. 11 Read more at: minonline.com Steve Smith's Eye on Innovation: 3 User Experience Still Failing On Yahoo's Latest App The FTC Is Policing Native 7 The Nation's Fund-Raising Lord & Taylor pays a price for deceptive advertising. 'Builders' Enter the Digital Age If there were any doubts that the Federal Trade Commission plans to police the recently issued guidelines for native advertising, they were dispelled this week by 8 Five Ways to Ensure that Your a settlement with retailer Lord & Taylor. As a result of undisclosed paid content Sales Email Is Read, Not Deleted on Nylon’s website and Instagram feed, as well as undisclosed paid endorsements 9 Vanity Fair's 'Hollywood' Helps from Instagram bloggers, the retailer agreed to settle charges it violated FTC rules Boost Twitter Followers by 6.5% against undisclosed sponsorship. The incident involved a March 2015 campaign for Lord & Taylor’s Design Lab 13 Supreme Court Nominee collection. The retailer commissioned an article from Nylon that the FTC contends Garland Has an Advertising Pedigree was posted on that magazine’s site without indication it had been paid for by L&T. Continued on page 6 2015 Best- and Worst-Selling Covers: Bill Cosby 'Beats' Trump min's annual review of weeklies reveals that Cosby—negatively—went from worst to first. New York magazine's "Cosby: The Women" contributed to its "General Excellence" National Magazine Award and won the American Society of Magazine Editors' "Best News & Politics" cover. It was no surprise that the July 27 article, featuring revelations by 35 of the women accusing Bill Cosby of sexual assault, was the brand's newsstand best-seller both in print and digital. The cover also addressed the issue of "What Cosby's Hiding" that Us Weekly raised on December 8, 2014, when doubts first emerged about the comedian's reputation. Perhaps due to the public’s disbelief—or Cosby being out of the limelight—the issue was Us' worst-seller in 2014. min's chart of the weeklies' and biweeklies' 2015 best- and worst-selling covers reveals that Donald Trump made second place at Time behind the Kanye West-featured "Time 100." But The Don- ald will likely have at least one best-seller in 2016 given this tumultuous campaign. Continued on page 4 Weight-Loss on the Brain, and the Cover Oprah shares her cover—and tips—with readers looking to lose. From afar, April's gatefold cover of O The Oprah Magazine could be confused with Vanity Fair's Hollywood issue. But look closer and you'll see the nine women on the JC Penney-sponsored cover aren't actors; they're unknowns looking to join Oprah Winfrey in the loser's club (she's down 30 pounds since buying 10% of Weight Watchers International last October Continued on page 2 © 2016 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com Weight-Loss on the Brain, and the O Cover Media Industry Newsletter (continued from page 1) Editor-in-Chief: joining its board and singing the praises of bread in the company's ads). Steven Cohn ([email protected]) But while weight-loss is top-of-mind for Oprah these days—both personally and profes- 203/899-8437 sionally—the cover is not one of those ads. It is instead a call-to-action for readers."Oprah is a Digital Media Editor: big believer in sharing life's struggles and triumphs, which is why she liked the idea of having Steve Smith ([email protected]) readers on the cover with her who are facing some challenges of their own," says Lucy Kaylin, 302/691-5331 the Hearst Magazines brand's editor-in-chief. Kaylin says the brand's creative team found min Editorial Director: Michele Shapiro the women, whose goals range from getting in shape for IVF to dating again after a divorce, ([email protected]) "through various channels." O will follow their progress and provide updates in select future 646/745-4152 Group Editor: Caysey Welton issues. As for whether or not the women will try Weight Watchers, we'll just wait and see. ([email protected]) 203/899-8431 Editorial Assistant: Jameson Doris ([email protected]) VP/Publisher: Amy Jefferies ([email protected]) Director of Market Development: Laurie M. Hofmann ([email protected]) Senior Marketing Manager: Danielle Sikes ([email protected]) Marketing Manager: Rachel Feldman ([email protected]) Senior Account Executive: Tania Babiuk ([email protected]) Production Manager: Sophie Chan-Wood ([email protected]) Graphic Designer: Yelena Shamis ([email protected]) 'Michael Ferro Is Killing Chicago Journalism' Data and Analytics Manager: Beachwood Reporter editor and publisher Steve Rhodes slammed the Tribune Publishing Stacy Hill ([email protected]) chairman in Crain's Chicago Business after Ferro replaced Chicago magazine editor-in-chief Beth Fenner with "an ethical headache" in Susanna Homan. It's worth a read. Access Intelligence, LLC President & Chief Executive Officer: Don Pazour SVP, Media Group: Diane Schwartz Chief Operating Officer: Saveur Wins With Cooking Clips Heather Farley Last month, Saveur saw a notable surge in shares (+234%) BY THE NUMBERS Subscriptions/Client Services: on Facebook, according to our social media boxscores. This 888-707-5814 is due to the success of clips they posted of cooking tutorials. Facebook Shares List Sales: MeritDirect, 914-368-1090 ([email protected]) Static posts linking to articles rarely crack 100 shares for the Advertising: 203-899-8498 brand, while these video clips regularly do. Reprints: Wright’s Media, This strategy isn't new for Saveur. The brand posts the 234% 877-652-5295 ([email protected]) Saveur had a lot of Editorial Offices: 10 Norden Place, video and then connects the link to the article right away. Norwalk, CT 06855; 40 Wall Street, What put the magazine over the top this year was a clip of success with Facebook 50th floor, New York, NY 10005; videos last month Faxes: 203-854-6735, 212-621-4879; "Stovetop Steak Basics." The video has been shared over www.minonline.com 175,000 times and currently has more than 12 million views. Access Intelligence LLC, 9211 Corporate Blvd, 4th Floor, Rockville, MD Southern Living had considerably less success on Face- 20850; Ph: 301-354-2000 Published book in February. The brand saw a decrease in shares (-82%) 82% 2016 © by Access Intelligence LLC. Southern Living took Distributed via email and online. For that could easily be attributed to the photos posted promot- email and postal address changes, a hit with a stark allow 2 weeks notice. Send to: Client ing the magazines upcoming events. Also, the brand shared Services or call 888-707-5814. For decrease in advertising info contact 301/ 354- fewer videos than they did standard links. These clips saw 1629. Contents may not be reproduced Facebook shares in any form without written permission. far more engagement than the links, which often were ac- See more on page 9 Subscription Rate: $1,199.97 companied by lengthy descriptions. 2 Magazine Media’s Most Trusted Source Since 1947 3/21/2016 minonline.com Steve Smith's App Review Yahoo: Broken, Not Brain Dead Yet A cleaner environment doesn't make for a better user experience. Never underestimate the enduring power of the perennially besieged and purportedly outdated portal. True, the likes of Yahoo, AOL and MSN have fallen from the time, 15 years ago, when they were extracting shameless “carriage fees” from publishing partners like the major magazine brands. And having a story link on their home page is no longer sinking partner servers under tsunamis of refers.
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